How to Make Customers LOVE You – Howard Schultz

and I think something that has happened

and I think something that has happened the last couple of years that I have

the last couple of years that I have

the last couple of years that I have noticed which I think is powerful and it

noticed which I think is powerful and it

noticed which I think is powerful and it is a sea change is that the consumer has

is a sea change is that the consumer has

is a sea change is that the consumer has begun in many ways to perform what I

begun in many ways to perform what I

begun in many ways to perform what I would call loosely a cultural audit of

would call loosely a cultural audit of

would call loosely a cultural audit of companies of brands and of products and

companies of brands and of products and

companies of brands and of products and services that they are asked to support

services that they are asked to support

services that they are asked to support to buy and the cultural audit goes

to buy and the cultural audit goes

to buy and the cultural audit goes something like for the first time

something like for the first time

something like for the first time businesses recognize that there is

businesses recognize that there is

businesses recognize that there is parity in the marketplace parity on

parity in the marketplace parity on

parity in the marketplace parity on price parity on features and benefits in

price parity on features and benefits in

price parity on features and benefits in the consumer as a result of that has

the consumer as a result of that has

the consumer as a result of that has significant choices as to what they’re

significant choices as to what they’re

significant choices as to what they’re going to buy and support but for the

going to buy and support but for the

going to buy and support but for the first time they’re asking questions

first time they’re asking questions

first time they’re asking questions beyond the characteristics of the

beyond the characteristics of the

beyond the characteristics of the product or the service they’re asking

product or the service they’re asking

product or the service they’re asking about values they’re asking questions

about values they’re asking questions

about values they’re asking questions about how you take care of your people

about how you take care of your people

about how you take care of your people whether or not you’re giving back to the

whether or not you’re giving back to the

whether or not you’re giving back to the community in which they live and work