Michael how can i leverage content to increase my search engine optimization
increase my search engine optimization
increase my search engine optimization another great question you know what SEO
another great question you know what SEO
another great question you know what SEO first came out everybody wanted to
first came out everybody wanted to
first came out everybody wanted to create content that was filled with all
create content that was filled with all
create content that was filled with all kinds of search terms and as a result it
kinds of search terms and as a result it
kinds of search terms and as a result it kind of diminished the quality of
kind of diminished the quality of
kind of diminished the quality of content that people were producing you
content that people were producing you
content that people were producing you would find a lot of articles that were
would find a lot of articles that were
would find a lot of articles that were just sometimes just didn’t even make
just sometimes just didn’t even make
just sometimes just didn’t even make sense I remember my first marketing job
sense I remember my first marketing job
sense I remember my first marketing job and we had some blog posts that were
and we had some blog posts that were
and we had some blog posts that were questionable because they were written
questionable because they were written
questionable because they were written for you know a search engine they
for you know a search engine they
for you know a search engine they weren’t written for the person who’s
weren’t written for the person who’s
weren’t written for the person who’s actually going to be reading that
actually going to be reading that
actually going to be reading that content so it’s important to kind of
content so it’s important to kind of
content so it’s important to kind of keep that in mind that you know when
keep that in mind that you know when
keep that in mind that you know when you’re taking into consideration writing
you’re taking into consideration writing
you’re taking into consideration writing for SEO you have to remember that it’s
for SEO you have to remember that it’s
for SEO you have to remember that it’s it’s a balance because the ultimate goal
it’s a balance because the ultimate goal
it’s a balance because the ultimate goal is to educate your your customers
is to educate your your customers
is to educate your your customers educate your audience and so it can be
educate your audience and so it can be
educate your audience and so it can be easy to let the SEO take over that but
easy to let the SEO take over that but
easy to let the SEO take over that but there are a lot of ways that you can use
there are a lot of ways that you can use
there are a lot of ways that you can use SEO to kind of help bolster your posts
SEO to kind of help bolster your posts
SEO to kind of help bolster your posts as well so for example you know working
as well so for example you know working
as well so for example you know working at a weber we want to rank for email
at a weber we want to rank for email
at a weber we want to rank for email marketing so we often include the term
marketing so we often include the term
marketing so we often include the term email marketing in our blog posts and
email marketing in our blog posts and
email marketing in our blog posts and but it’s a matter of you know really
but it’s a matter of you know really
but it’s a matter of you know really understanding like where it’s a perp and
understanding like where it’s a perp and
understanding like where it’s a perp and making sure that it makes sense and that
making sure that it makes sense and that
making sure that it makes sense and that you’re still providing value to to your
you’re still providing value to to your
you’re still providing value to to your audience yeah the advice I gave us is
audience yeah the advice I gave us is
audience yeah the advice I gave us is what advice Google gives basically which
what advice Google gives basically which
what advice Google gives basically which is right for people don’t write for the
is right for people don’t write for the
is right for people don’t write for the search engines right for the people and
search engines right for the people and
search engines right for the people and so you know if I’m typing in email
so you know if I’m typing in email
so you know if I’m typing in email marketing as a search term and that’s
marketing as a search term and that’s
marketing as a search term and that’s something that you want to get rank for
something that you want to get rank for
something that you want to get rank for then I expect to be given a page it
then I expect to be given a page it
then I expect to be given a page it provides me value about email marketing
provides me value about email marketing
provides me value about email marketing so you might come up with a list of 50
so you might come up with a list of 50
so you might come up with a list of 50 different keywords that you’re trying to
different keywords that you’re trying to
different keywords that you’re trying to rank for with each one of those keywords
rank for with each one of those keywords
rank for with each one of those keywords don’t just write something that’s 300
don’t just write something that’s 300
don’t just write something that’s 300 words and slap it up and you know you
words and slap it up and you know you
words and slap it up and you know you mentioned that word 10 times and you
mentioned that word 10 times and you
mentioned that word 10 times and you hope you get it rank for it that used to
hope you get it rank for it that used to
hope you get it rank for it that used to work like way way way all the way back
work like way way way all the way back
work like way way way all the way back but not anymore you want to write for
but not anymore you want to write for
but not anymore you want to write for the audiences so I’m typing that in you
the audiences so I’m typing that in you
the audiences so I’m typing that in you know if I’m typing in salsa classes
know if I’m typing in salsa classes
know if I’m typing in salsa classes Toronto I want to find on that page that
Toronto I want to find on that page that
Toronto I want to find on that page that I hit relevant information about salsa
I hit relevant information about salsa
I hit relevant information about salsa classes in Toronto and it’s okay to have
classes in Toronto and it’s okay to have
classes in Toronto and it’s okay to have a promo on a call to action and
a promo on a call to action and
a promo on a call to action and here’s your next step but the content
here’s your next step but the content
here’s your next step but the content that you give me has to be value I and
that you give me has to be value I and
that you give me has to be value I and not just a sales pitch and not just
not just a sales pitch and not just
not just a sales pitch and not just something written for robots so that’s
something written for robots so that’s
something written for robots so that’s what I would do basically look at every
what I would do basically look at every
what I would do basically look at every search every trying to rank for and then
search every trying to rank for and then
search every trying to rank for and then create content that would be genuinely
create content that would be genuinely
create content that would be genuinely interesting for someone who had that
interesting for someone who had that
interesting for someone who had that question yeah and definitely to add on
question yeah and definitely to add on
question yeah and definitely to add on to that too if there are a variety of
to that too if there are a variety of
to that too if there are a variety of search terms that you want to rank for
search terms that you want to rank for
search terms that you want to rank for that’s a great place to you know help
that’s a great place to you know help
that’s a great place to you know help brainstorm some blog content as well or
brainstorm some blog content as well or
brainstorm some blog content as well or video content you know you can have a
video content you know you can have a
video content you know you can have a video that addresses one key phrase you
video that addresses one key phrase you
video that addresses one key phrase you can have a blog that addresses another
can have a blog that addresses another
can have a blog that addresses another so that really helps you know extend the
so that really helps you know extend the
so that really helps you know extend the life of your blog post it gives you new
life of your blog post it gives you new
life of your blog post it gives you new ideas for your content which is actually
ideas for your content which is actually
ideas for your content which is actually which is really helpful to you yeah and
which is really helpful to you yeah and
which is really helpful to you yeah and if you’re spending all the time and
if you’re spending all the time and
if you’re spending all the time and making a video you can also turn those
making a video you can also turn those
making a video you can also turn those into blog posts i know you guys do that
into blog posts i know you guys do that
into blog posts i know you guys do that anyway where you take ideas from your
anyway where you take ideas from your
anyway where you take ideas from your blog and turn into videos and vice versa
blog and turn into videos and vice versa
blog and turn into videos and vice versa you’re spending so much time creating
you’re spending so much time creating
you’re spending so much time creating the energy and investment to make you
the energy and investment to make you
the energy and investment to make you one piece of content you can leverage
one piece of content you can leverage
one piece of content you can leverage out in a lot of different ways you can
out in a lot of different ways you can
out in a lot of different ways you can turn those into tweets that you send out
turn those into tweets that you send out
turn those into tweets that you send out over facebook pictures or videos and
over facebook pictures or videos and
over facebook pictures or videos and vice versa if you spend a lot of time
vice versa if you spend a lot of time
vice versa if you spend a lot of time making a video you could take the
making a video you could take the
making a video you could take the transcript and turn it into a blog
transcript and turn it into a blog
transcript and turn it into a blog article and take out the arms and ahhs
article and take out the arms and ahhs
article and take out the arms and ahhs and all that stuff so you’ll use your
and all that stuff so you’ll use your
and all that stuff so you’ll use your content use it as a multi-purpose
content use it as a multi-purpose
content use it as a multi-purpose vehicle to help continually drive more
vehicle to help continually drive more
vehicle to help continually drive more traffic to your site
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