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How to go from running your business to building your business – Ask Evan


you need to charge enough for your

you need to charge enough for your products or services so that you could

products or services so that you could

products or services so that you could take yourself out of running your

take yourself out of running your

take yourself out of running your business and focus your time on building

business and focus your time on building

business and focus your time on building your business hi I’m Evan Carmichael

your business hi I’m Evan Carmichael

your business hi I’m Evan Carmichael your friend and all things

your friend and all things

your friend and all things entrepreneurship and today i’m answering

entrepreneurship and today i’m answering

entrepreneurship and today i’m answering a question from one of my readers a bell

a question from one of my readers a bell

a question from one of my readers a bell who’s in the private education business

who’s in the private education business

who’s in the private education business and has been teaching people with her

and has been teaching people with her

and has been teaching people with her business in September of 1998 and wrote

business in September of 1998 and wrote

business in September of 1998 and wrote in asking how she can get more money to

in asking how she can get more money to

in asking how she can get more money to grow her business thanks for the

grow her business thanks for the

grow her business thanks for the question of Bell I know with this kind

question of Bell I know with this kind

question of Bell I know with this kind of business it’s very time intensive

of business it’s very time intensive

of business it’s very time intensive right it’s you going in and teaching and

right it’s you going in and teaching and

right it’s you going in and teaching and I know what can feel like you’re

I know what can feel like you’re

I know what can feel like you’re spending all your time in the business

spending all your time in the business

spending all your time in the business and teaching and not able to do things

and teaching and not able to do things

and teaching and not able to do things to to grow the company and money would

to to grow the company and money would

to to grow the company and money would solve a lot of that problem this kind of

solve a lot of that problem this kind of

solve a lot of that problem this kind of business can be bootstrapped and you’ve

business can be bootstrapped and you’ve

business can be bootstrapped and you’ve been doing it and you’ve been surviving

been doing it and you’ve been surviving

been doing it and you’ve been surviving since 98 so congrats to you but really

since 98 so congrats to you but really

since 98 so congrats to you but really if you go out and try to find money for

if you go out and try to find money for

if you go out and try to find money for this business it’s going to be your

this business it’s going to be your

this business it’s going to be your full-time job it’s going to be hard to

full-time job it’s going to be hard to

full-time job it’s going to be hard to do you’re not going to get the terms

do you’re not going to get the terms

do you’re not going to get the terms that you want and your best bet is to

that you want and your best bet is to

that you want and your best bet is to try to do it yourself and I really feel

try to do it yourself and I really feel

try to do it yourself and I really feel with this company you’re not charging

with this company you’re not charging

with this company you’re not charging enough you’re not charging enough for

enough you’re not charging enough for

enough you’re not charging enough for the value that you’re providing and if

the value that you’re providing and if

the value that you’re providing and if you’re going into these you know

you’re going into these you know

you’re going into these you know classrooms or homes and doing your

classrooms or homes and doing your

classrooms or homes and doing your teaching you need to find a way that you

teaching you need to find a way that you

teaching you need to find a way that you can make enough money charge more so you

can make enough money charge more so you

can make enough money charge more so you can afford to hire instructors to go in

can afford to hire instructors to go in

can afford to hire instructors to go in reduce how much time you have to spend

reduce how much time you have to spend

reduce how much time you have to spend on it so you can actually focus on

on it so you can actually focus on

on it so you can actually focus on building the business I want to give you

building the business I want to give you

building the business I want to give you a quick example the salsa dance school

a quick example the salsa dance school

a quick example the salsa dance school that I’m involved in here in Toronto

that I’m involved in here in Toronto

that I’m involved in here in Toronto it’s kind of similar its private

it’s kind of similar its private

it’s kind of similar its private education we’re not teaching kids but

education we’re not teaching kids but

education we’re not teaching kids but it’s teaching adults how to dance salsa

it’s teaching adults how to dance salsa

it’s teaching adults how to dance salsa and when I first met the owner she was

and when I first met the owner she was

and when I first met the owner she was doing almost everything herself

doing almost everything herself

doing almost everything herself choosing all the admin work almost all

choosing all the admin work almost all

choosing all the admin work almost all the teaching seven days a week she was

the teaching seven days a week she was

the teaching seven days a week she was teaching and you can imagine you can

teaching and you can imagine you can

teaching and you can imagine you can only do that for so long before you go

only do that for so long before you go

only do that for so long before you go crazy and you burn out and you start to

crazy and you burn out and you start to

crazy and you burn out and you start to hate your business and so I helped her

hate your business and so I helped her

hate your business and so I helped her delegate that work automate some of that

delegate that work automate some of that

delegate that work automate some of that work we’re now she’s teaching three days

work we’re now she’s teaching three days

work we’re now she’s teaching three days a week and hand it off a lot of you had

a week and hand it off a lot of you had

a week and hand it off a lot of you had been tasks and she loves it a lot more

been tasks and she loves it a lot more

been tasks and she loves it a lot more and the business has been able to grow

and the business has been able to grow

and the business has been able to grow when she first started she had 300

when she first started she had 300

when she first started she had 300 students every semester which would be

students every semester which would be

students every semester which would be every three or four months 300 students

every three or four months 300 students

every three or four months 300 students she was rented from different locations

she was rented from different locations

she was rented from different locations and now should get up to 5,000 students

and now should get up to 5,000 students

and now should get up to 5,000 students and has her own central location as well

and has her own central location as well

and has her own central location as well as satellite locations that she rents

as satellite locations that she rents

as satellite locations that she rents from and the business keeps growing and

from and the business keeps growing and

from and the business keeps growing and she’s able to spend more time building

she’s able to spend more time building

she’s able to spend more time building the business instead of being in the

the business instead of being in the

the business instead of being in the business teaching and it comes from

business teaching and it comes from

business teaching and it comes from making sure that you have a model with

making sure that you have a model with

making sure that you have a model with your company that you can afford to

your company that you can afford to

your company that you can afford to spend that time growing your business

spend that time growing your business

spend that time growing your business you have to be able to charge enough for

you have to be able to charge enough for

you have to be able to charge enough for whatever you’re selling so you can

whatever you’re selling so you can

whatever you’re selling so you can afford to hire people to go in and do

afford to hire people to go in and do

afford to hire people to go in and do the work you can’t do all the work

the work you can’t do all the work

the work you can’t do all the work yourself if you want to grow a

yourself if you want to grow a

yourself if you want to grow a successful enterprise you’ve got to find

successful enterprise you’ve got to find

successful enterprise you’ve got to find people to help you and you’ve got to

people to help you and you’ve got to

people to help you and you’ve got to make sure that you’re paying them

make sure that you’re paying them

make sure that you’re paying them appropriate real wages and that comes

appropriate real wages and that comes

appropriate real wages and that comes from having higher prices for your

from having higher prices for your

from having higher prices for your business most entrepreneurs don’t charge

business most entrepreneurs don’t charge

business most entrepreneurs don’t charge enough you got to test your pricing you

enough you got to test your pricing you

enough you got to test your pricing you could probably increase your prices

could probably increase your prices

could probably increase your prices thirty percent without having a massive

thirty percent without having a massive

thirty percent without having a massive impact on your business from losing

impact on your business from losing

impact on your business from losing customers but it’ll definitely help your

customers but it’ll definitely help your

customers but it’ll definitely help your top line

top line

top line so encourage you to try to check that

so encourage you to try to check that

so encourage you to try to check that out increase your prices look at ways to

out increase your prices look at ways to

out increase your prices look at ways to delegate some of the work look at ways

delegate some of the work look at ways

delegate some of the work look at ways to automate some of the work so you

to automate some of the work so you

to automate some of the work so you could spend your time working how to

could spend your time working how to

could spend your time working how to grow your business and running it

grow your business and running it

grow your business and running it instead of just spending all your time

instead of just spending all your time

instead of just spending all your time in it I know it’s hard and it’s not

in it I know it’s hard and it’s not

in it I know it’s hard and it’s not going to happen overnight it is a

going to happen overnight it is a

going to happen overnight it is a process it could take a little bit of

process it could take a little bit of

process it could take a little bit of time to get going but start start small

time to get going but start start small

time to get going but start start small test it out try one thing and then try

test it out try one thing and then try

test it out try one thing and then try another one thing and another one thing

another one thing and another one thing

another one thing and another one thing and eventually you’ll start finding you

and eventually you’ll start finding you

and eventually you’ll start finding you have more time to keep doing these

have more time to keep doing these

have more time to keep doing these things as you build your team around you

things as you build your team around you

things as you build your team around you good luck keep me posted I want to hear

good luck keep me posted I want to hear

good luck keep me posted I want to hear about your progress for those of you

about your progress for those of you

about your progress for those of you watching if you like the video if you

watching if you like the video if you

watching if you like the video if you agree please give it a thumbs up below I

agree please give it a thumbs up below I

agree please give it a thumbs up below I always love seeing those come in and I’d

always love seeing those come in and I’d

always love seeing those come in and I’d love to hear what you have to think

love to hear what you have to think

love to hear what you have to think about this video or question for your

about this video or question for your

about this video or question for your own business feel free to leave it in

own business feel free to leave it in

own business feel free to leave it in the comment section below I always read

the comment section below I always read

the comment section below I always read those one of the first things I do when

those one of the first things I do when

those one of the first things I do when I open my computer see those comments

I open my computer see those comments

I open my computer see those comments come in so I appreciate it and I’ll see

come in so I appreciate it and I’ll see

come in so I appreciate it and I’ll see you on the next episode

”

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