if you want customers to refer business to you you have to over-deliver like
to you you have to over-deliver like
to you you have to over-deliver like crazy because your customers are busy
crazy because your customers are busy
crazy because your customers are busy people just like you are and you are not
people just like you are and you are not
people just like you are and you are not on top of their mind if you do not over
on top of their mind if you do not over
on top of their mind if you do not over deliver like crazy they’re going to
deliver like crazy they’re going to
deliver like crazy they’re going to forget about you hi I’m Evan Carmichael
forget about you hi I’m Evan Carmichael
forget about you hi I’m Evan Carmichael I believe that hungry entrepreneurs
I believe that hungry entrepreneurs
I believe that hungry entrepreneurs deserve help and today maintain a
deserve help and today maintain a
deserve help and today maintain a question from one of my newsletter
question from one of my newsletter
question from one of my newsletter readers Christian who are insane hi Evan
readers Christian who are insane hi Evan
readers Christian who are insane hi Evan I said that the business your newsletter
I said that the business your newsletter
I said that the business your newsletter has really assisted me great to hear
has really assisted me great to hear
has really assisted me great to hear thanks Christian I want rapid growth
thanks Christian I want rapid growth
thanks Christian I want rapid growth awesome I find it difficult to penetrate
awesome I find it difficult to penetrate
awesome I find it difficult to penetrate my customers and get more referrals how
my customers and get more referrals how
my customers and get more referrals how do I solve this Christian you have to
do I solve this Christian you have to
do I solve this Christian you have to give them a better experience you have
give them a better experience you have
give them a better experience you have to over-deliver like crazy so they can’t
to over-deliver like crazy so they can’t
to over-deliver like crazy so they can’t help but talk about you and it’s not
help but talk about you and it’s not
help but talk about you and it’s not good enough to just be good you know I
good enough to just be good you know I
good enough to just be good you know I believe that whatever you’re selling is
believe that whatever you’re selling is
believe that whatever you’re selling is good I’m assuming that okay if you’re
good I’m assuming that okay if you’re
good I’m assuming that okay if you’re selling something crappy then you got to
selling something crappy then you got to
selling something crappy then you got to gather business and do something else
gather business and do something else
gather business and do something else I’m assuming you’re good at what you do
I’m assuming you’re good at what you do
I’m assuming you’re good at what you do and you’re selling a quality product but
and you’re selling a quality product but
and you’re selling a quality product but that’s not enough you have to
that’s not enough you have to
that’s not enough you have to over-deliver you have to wow them your
over-deliver you have to wow them your
over-deliver you have to wow them your customers are busy people they have a
customers are busy people they have a
customers are busy people they have a million things going on in their lives
million things going on in their lives
million things going on in their lives just like you do so you have to think
just like you do so you have to think
just like you do so you have to think about something that’s going to break
about something that’s going to break
about something that’s going to break through all that clutter and really make
through all that clutter and really make
through all that clutter and really make them say wow Christian really is amazing
them say wow Christian really is amazing
them say wow Christian really is amazing give them a story that they can’t help
give them a story that they can’t help
give them a story that they can’t help go and tell their friends about here’s a
go and tell their friends about here’s a
go and tell their friends about here’s a quick example I’m an investor in a dance
quick example I’m an investor in a dance
quick example I’m an investor in a dance company here in Toronto will teach five
company here in Toronto will teach five
company here in Toronto will teach five to six thousand people a year how to
to six thousand people a year how to
to six thousand people a year how to dance salsa it’s a lot of fun anyway
dance salsa it’s a lot of fun anyway
dance salsa it’s a lot of fun anyway coming to Toronto dance sauce that’s the
coming to Toronto dance sauce that’s the
coming to Toronto dance sauce that’s the name of the company if you take a class
name of the company if you take a class
name of the company if you take a class you’re not just signing up for a dance
you’re not just signing up for a dance
you’re not just signing up for a dance class it’s an experience and that’s why
class it’s an experience and that’s why
class it’s an experience and that’s why it’s become one of the largest dance
it’s become one of the largest dance
it’s become one of the largest dance schools may be the largest for salsa in
schools may be the largest for salsa in
schools may be the largest for salsa in North America when you come to class
North America when you come to class
North America when you come to class you’re going to get an amazing class
you’re going to get an amazing class
you’re going to get an amazing class you’re going to get the best class
you’re going to get the best class
you’re going to get the best class you’ve ever signed up for for dancing
you’ve ever signed up for for dancing
you’ve ever signed up for for dancing we’re going to make you feel comfortable
we’re going to make you feel comfortable
we’re going to make you feel comfortable you’re going to have fun you’re going to
you’re going to have fun you’re going to
you’re going to have fun you’re going to get the moves you’re going to release
get the moves you’re going to release
get the moves you’re going to release your stress you’re going to feel active
your stress you’re going to feel active
your stress you’re going to feel active you’re going to love it but that’s not
you’re going to love it but that’s not
you’re going to love it but that’s not enough we don’t just offer great classes
enough we don’t just offer great classes
enough we don’t just offer great classes will help you with music that you can
will help you with music that you can
will help you with music that you can dance to we’ll help you find your shoe
dance to we’ll help you find your shoe
dance to we’ll help you find your shoe will help answer any questions you have
will help answer any questions you have
will help answer any questions you have we’ll give you guidance will have
we’ll give you guidance will have
we’ll give you guidance will have socials will have outings to help you
socials will have outings to help you
socials will have outings to help you come out in practice we have our
come out in practice we have our
come out in practice we have our advanced students come out and help out
advanced students come out and help out
advanced students come out and help out and assist in the classes to give you
and assist in the classes to give you
and assist in the classes to give you advice and feedback as well as
advice and feedback as well as
advice and feedback as well as instructors who walk around you become
instructors who walk around you become
instructors who walk around you become part of the family signing up for a
part of the family signing up for a
part of the family signing up for a class with Toronto dance salsa becomes
class with Toronto dance salsa becomes
class with Toronto dance salsa becomes an experience you’re not just taking a
an experience you’re not just taking a
an experience you’re not just taking a salsa class and people love it and they
salsa class and people love it and they
salsa class and people love it and they can’t help but go home and tell their
can’t help but go home and tell their
can’t help but go home and tell their friends about it and tell their families
friends about it and tell their families
friends about it and tell their families about and say you should sign up for
about and say you should sign up for
about and say you should sign up for this class we don’t have to do a lot of
this class we don’t have to do a lot of
this class we don’t have to do a lot of aggressive marketing we don’t have to
aggressive marketing we don’t have to
aggressive marketing we don’t have to convince people or do a sales pitch
convince people or do a sales pitch
convince people or do a sales pitch because our customers are the best
because our customers are the best
because our customers are the best source of referrals and traffic for you
source of referrals and traffic for you
source of referrals and traffic for you and that’s what you want right
and that’s what you want right
and that’s what you want right entrepreneurs we don’t have huge budgets
entrepreneurs we don’t have huge budgets
entrepreneurs we don’t have huge budgets if you got a million dollars to go out
if you got a million dollars to go out
if you got a million dollars to go out and spend on advertising and go ahead
and spend on advertising and go ahead
and spend on advertising and go ahead but for everybody else you need your
but for everybody else you need your
but for everybody else you need your customers to talk about you spread the
customers to talk about you spread the
customers to talk about you spread the word and for them to do that you have to
word and for them to do that you have to
word and for them to do that you have to give them a reason and it comes from
give them a reason and it comes from
give them a reason and it comes from over delivering like crazy on the
over delivering like crazy on the
over delivering like crazy on the service wow them with your service and
service wow them with your service and
service wow them with your service and they’ll tell your story for you and
they’ll tell your story for you and
they’ll tell your story for you and they’ll bring people to your company
they’ll bring people to your company
they’ll bring people to your company whatever dollars you’re going to put
whatever dollars you’re going to put
whatever dollars you’re going to put into your marketing put it into the
into your marketing put it into the
into your marketing put it into the service experience you have to be weight
service experience you have to be weight
service experience you have to be weight above better and different than your
above better and different than your
above better and different than your closest competition that will make you
closest competition that will make you
closest competition that will make you stand out that’ll get people talking
stand out that’ll get people talking
stand out that’ll get people talking about you good luck question for those
about you good luck question for those
about you good luck question for those of you watching if you liked the video
of you watching if you liked the video
of you watching if you liked the video please give it a thumbs up below I love
please give it a thumbs up below I love
please give it a thumbs up below I love seeing those come in and hey if you have
seeing those come in and hey if you have
seeing those come in and hey if you have a question about this video or comment
a question about this video or comment
a question about this video or comment or question about your own business I’d
or question about your own business I’d
or question about your own business I’d love to hear from you I always check
love to hear from you I always check
love to hear from you I always check those comments every morning when I’m
those comments every morning when I’m
those comments every morning when I’m eating my breakfast I love a scene they
eating my breakfast I love a scene they
eating my breakfast I love a scene they come in so please leave a comment below
come in so please leave a comment below
come in so please leave a comment below thank you guys so much and I’ll see you
thank you guys so much and I’ll see you
thank you guys so much and I’ll see you on the next episode
on the next episode
on the next episode you
”
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