hey everyone today I want to talk about how do you create a product or service
how do you create a product or service
how do you create a product or service that people will pay you for so in my
that people will pay you for so in my
that people will pay you for so in my mastermind group one of my members this
mastermind group one of my members this
mastermind group one of my members this morning that’s the question she’s a
morning that’s the question she’s a
morning that’s the question she’s a writer and she’s trying to figure out
writer and she’s trying to figure out
writer and she’s trying to figure out from the other people in the group what
from the other people in the group what
from the other people in the group what kind of writing services do you need
kind of writing services do you need
kind of writing services do you need would you ever hire not that she’s
would you ever hire not that she’s
would you ever hire not that she’s trying to sell herself just trying to
trying to sell herself just trying to
trying to sell herself just trying to figure out where the demand is what the
figure out where the demand is what the
figure out where the demand is what the people need you need blog post and you
people need you need blog post and you
people need you need blog post and you need social media posting help do you
need social media posting help do you
need social media posting help do you need landing page copy you need ghost
need landing page copy you need ghost
need landing page copy you need ghost read what do you need in your business
read what do you need in your business
read what do you need in your business so she just has an understanding of the
so she just has an understanding of the
so she just has an understanding of the market and so my answer today will help
market and so my answer today will help
market and so my answer today will help her but also help anybody who is trying
her but also help anybody who is trying
her but also help anybody who is trying to figure out how do you create a
to figure out how do you create a
to figure out how do you create a product or service that people will pay
product or service that people will pay
product or service that people will pay you money for and I’ve got three tips
you money for and I’ve got three tips
you money for and I’ve got three tips that I want to share today so the first
that I want to share today so the first
that I want to share today so the first is remember that the amount of money
is remember that the amount of money
is remember that the amount of money that you make will depend on the value
that you make will depend on the value
that you make will depend on the value that you’re providing and it’s not so
that you’re providing and it’s not so
that you’re providing and it’s not so much the actual value often it’s more
much the actual value often it’s more
much the actual value often it’s more the perceived value what do people
the perceived value what do people
the perceived value what do people actually think the value is that you’re
actually think the value is that you’re
actually think the value is that you’re providing and the bigger the pain is the
providing and the bigger the pain is the
providing and the bigger the pain is the easier it is to get a yes and the more
easier it is to get a yes and the more
easier it is to get a yes and the more immediate you’re gonna get that yes the
immediate you’re gonna get that yes the
immediate you’re gonna get that yes the faster they’re gonna write that check to
faster they’re gonna write that check to
faster they’re gonna write that check to you because they perceive this huge pain
you because they perceive this huge pain
you because they perceive this huge pain if they don’t feel like it’s a big pain
if they don’t feel like it’s a big pain
if they don’t feel like it’s a big pain or big need it’s gonna be a lot harder
or big need it’s gonna be a lot harder
or big need it’s gonna be a lot harder to then try to convince them that they
to then try to convince them that they
to then try to convince them that they could use your services and often I find
could use your services and often I find
could use your services and often I find way better to move on and so you may
way better to move on and so you may
way better to move on and so you may find a lot of people saying hey I need
find a lot of people saying hey I need
find a lot of people saying hey I need social media help or hey I need blog
social media help or hey I need blog
social media help or hey I need blog posting help or any I need you to help
posting help or any I need you to help
posting help or any I need you to help them with this ghost writing project but
them with this ghost writing project but
them with this ghost writing project but do they really need it desperately
do they really need it desperately
do they really need it desperately that’s where you’re gonna get people
that’s where you’re gonna get people
that’s where you’re gonna get people making fast decisions and paying you a
making fast decisions and paying you a
making fast decisions and paying you a lot of money so you know maybe only one
lot of money so you know maybe only one
lot of money so you know maybe only one in a hundred people are writing back and
in a hundred people are writing back and
in a hundred people are writing back and saying yah I need help writing blog post
saying yah I need help writing blog post
saying yah I need help writing blog post so maybe that one person is working at a
so maybe that one person is working at a
so maybe that one person is working at a company and is about to get fired if he
company and is about to get fired if he
company and is about to get fired if he doesn’t improve the performance of his
doesn’t improve the performance of his
doesn’t improve the performance of his blog and he’s gonna have you come in and
blog and he’s gonna have you come in and
blog and he’s gonna have you come in and help him right like that’s that’s a
help him right like that’s that’s a
help him right like that’s that’s a pretty big situation and one where
pretty big situation and one where
pretty big situation and one where you’re gonna get a quick yes make lots
you’re gonna get a quick yes make lots
you’re gonna get a quick yes make lots of money with it and so always remember
of money with it and so always remember
of money with it and so always remember that the money you make is gonna come
that the money you make is gonna come
that the money you make is gonna come from the perceived value from the pain
from the perceived value from the pain
from the perceived value from the pain that they’re feeling
that they’re feeling
that they’re feeling number two is any
number two is any
number two is any closer to the sale is also gonna result
closer to the sale is also gonna result
closer to the sale is also gonna result in a faster yes and more dollars it’s a
in a faster yes and more dollars it’s a
in a faster yes and more dollars it’s a little bit sad but people are very
little bit sad but people are very
little bit sad but people are very short-sighted and they want to see
short-sighted and they want to see
short-sighted and they want to see immediate results and something like
immediate results and something like
immediate results and something like landing page copy if the company has
landing page copy if the company has
landing page copy if the company has invest in a landing page right they’ve
invest in a landing page right they’ve
invest in a landing page right they’ve invested in that marketing strategy not
invested in that marketing strategy not
invested in that marketing strategy not convincing them they need landing pages
convincing them they need landing pages
convincing them they need landing pages they’ve already gone down that path and
they’ve already gone down that path and
they’ve already gone down that path and they have a landing page and it’s
they have a landing page and it’s
they have a landing page and it’s performing maybe underperform and they
performing maybe underperform and they
performing maybe underperform and they want to try to optimize it and you come
want to try to optimize it and you come
want to try to optimize it and you come in and help on the copy that is easy for
in and help on the copy that is easy for
in and help on the copy that is easy for somebody to understand how do I
somebody to understand how do I
somebody to understand how do I translate content into money right I’m
translate content into money right I’m
translate content into money right I’m selling whatever product I have I’m
selling whatever product I have I’m
selling whatever product I have I’m selling my shoe right and by you coming
selling my shoe right and by you coming
selling my shoe right and by you coming in and testing that copy I can quickly
in and testing that copy I can quickly
in and testing that copy I can quickly figure out if you’re making me more
figure out if you’re making me more
figure out if you’re making me more money or not right it’s something that
money or not right it’s something that
money or not right it’s something that brands and companies and entrepreneurs
brands and companies and entrepreneurs
brands and companies and entrepreneurs will place a more immediate dollar value
will place a more immediate dollar value
will place a more immediate dollar value on and say yes quickly because they’ve
on and say yes quickly because they’ve
on and say yes quickly because they’ve already seen results with a landing page
already seen results with a landing page
already seen results with a landing page and you’re really close to a sale where
and you’re really close to a sale where
and you’re really close to a sale where the further away you are from the sales
the further away you are from the sales
the further away you are from the sales process the harder it is to get a yes so
process the harder it is to get a yes so
process the harder it is to get a yes so for example social media you know social
for example social media you know social
for example social media you know social media is a lot newer not many companies
media is a lot newer not many companies
media is a lot newer not many companies are making lots of money yet on social
are making lots of money yet on social
are making lots of money yet on social media it’s more of a branding exercise
media it’s more of a branding exercise
media it’s more of a branding exercise of customer service customer relations
of customer service customer relations
of customer service customer relations get to know your audience
get to know your audience
get to know your audience build an audience where it’s not south
build an audience where it’s not south
build an audience where it’s not south south south south south where the point
south south south south where the point
south south south south where the point of a landing page is to sell and so
of a landing page is to sell and so
of a landing page is to sell and so because you’re further removed from the
because you’re further removed from the
because you’re further removed from the sales process it’s a lot harder to sell
sales process it’s a lot harder to sell
sales process it’s a lot harder to sell social media copy than landing page copy
social media copy than landing page copy
social media copy than landing page copy right and again it’s a little sad
right and again it’s a little sad
right and again it’s a little sad because it’s important like writing good
because it’s important like writing good
because it’s important like writing good posts on social media is super important
posts on social media is super important
posts on social media is super important there’s some comes that do it well most
there’s some comes that do it well most
there’s some comes that do it well most businesses don’t and they just don’t
businesses don’t and they just don’t
businesses don’t and they just don’t value it and so you could be out
value it and so you could be out
value it and so you could be out pitching it to them it could be falling
pitching it to them it could be falling
pitching it to them it could be falling on deaf ears because they don’t see how
on deaf ears because they don’t see how
on deaf ears because they don’t see how it’s gonna generate more money for them
it’s gonna generate more money for them
it’s gonna generate more money for them and they can’t see that clearly then
and they can’t see that clearly then
and they can’t see that clearly then it’s hard for you to sell that to them
it’s hard for you to sell that to them
it’s hard for you to sell that to them and change their mindset and again
and change their mindset and again
and change their mindset and again better move on to somebody else so again
better move on to somebody else so again
better move on to somebody else so again closer you are to the sale the easier it
closer you are to the sale the easier it
closer you are to the sale the easier it is to get a yes and the more money
is to get a yes and the more money
is to get a yes and the more money you’re gonna make the third point is
you’re gonna make the third point is
you’re gonna make the third point is this is the curveball I almost don’t
this is the curveball I almost don’t
this is the curveball I almost don’t care about points of Lenin – the reason
care about points of Lenin – the reason
care about points of Lenin – the reason is I would focus I would go all in on
is I would focus I would go all in on
is I would focus I would go all in on what I’m great at right I would do
what I’m great at right I would do
what I’m great at right I would do thinking about what you excel I think
thinking about what you excel I think
thinking about what you excel I think about the type of cop you love writing
about the type of cop you love writing
about the type of cop you love writing the types of clients that you love
the types of clients that you love
the types of clients that you love working with and go all in on that
working with and go all in on that
working with and go all in on that because the market is huge right there’s
because the market is huge right there’s
because the market is huge right there’s tons of writers there for those times of
tons of writers there for those times of
tons of writers there for those times of competition for you but the demand the
competition for you but the demand the
competition for you but the demand the market for writing is also huge right
market for writing is also huge right
market for writing is also huge right ginormous lots of people need writing
ginormous lots of people need writing
ginormous lots of people need writing and so the challenge is if you don’t
and so the challenge is if you don’t
and so the challenge is if you don’t stand out from everybody else you’re
stand out from everybody else you’re
stand out from everybody else you’re gonna be lumped into oh this is just
gonna be lumped into oh this is just
gonna be lumped into oh this is just another writer and you’re gonna get
another writer and you’re gonna get
another writer and you’re gonna get beaten down on your price point where
beaten down on your price point where
beaten down on your price point where what you want to do is be the clear
what you want to do is be the clear
what you want to do is be the clear choice for a certain group of customers
choice for a certain group of customers
choice for a certain group of customers and everybody else can ignore you laugh
and everybody else can ignore you laugh
and everybody else can ignore you laugh at you whatever they’re not interested
at you whatever they’re not interested
at you whatever they’re not interested in you that’s great you want them to
in you that’s great you want them to
in you that’s great you want them to self-identify that they’re not a
self-identify that they’re not a
self-identify that they’re not a potential client so it’s getting dead
potential client so it’s getting dead
potential client so it’s getting dead simple clear on the types of people we
simple clear on the types of people we
simple clear on the types of people we want to work with and the types of
want to work with and the types of
want to work with and the types of projects that you want to work on and be
projects that you want to work on and be
projects that you want to work on and be the expert of that so an example that I
the expert of that so an example that I
the expert of that so an example that I shared in the recent video I guess not
shared in the recent video I guess not
shared in the recent video I guess not even recent there a long time ago that
even recent there a long time ago that
even recent there a long time ago that that somebody brought up recently was a
that somebody brought up recently was a
that somebody brought up recently was a photographer if you’re a photographer
photographer if you’re a photographer
photographer if you’re a photographer that’s great but this tons of
that’s great but this tons of
that’s great but this tons of photographers so combine your passions
photographers so combine your passions
photographers so combine your passions and if you are productive or that loves
and if you are productive or that loves
and if you are productive or that loves bowling for example you could be the
bowling for example you could be the
bowling for example you could be the number one bowling photographer there’s
number one bowling photographer there’s
number one bowling photographer there’s a market for that people who want the
a market for that people who want the
a market for that people who want the best bowling pictures and because you
best bowling pictures and because you
best bowling pictures and because you understand how bowlers work and your
understand how bowlers work and your
understand how bowlers work and your bowling fan yourself you’re gonna take
bowling fan yourself you’re gonna take
bowling fan yourself you’re gonna take amazing pictures it’s combining your
amazing pictures it’s combining your
amazing pictures it’s combining your passions now somebody who wants a
passions now somebody who wants a
passions now somebody who wants a corporate headshot is gonna find that I
corporate headshot is gonna find that I
corporate headshot is gonna find that I don’t want to work with this guy because
don’t want to work with this guy because
don’t want to work with this guy because he’s a bowler right he takes bowling
he’s a bowler right he takes bowling
he’s a bowler right he takes bowling shots what does he know about corporate
shots what does he know about corporate
shots what does he know about corporate headshots and that’s fantastic because
headshots and that’s fantastic because
headshots and that’s fantastic because the CEO corporate headshot guy is not
the CEO corporate headshot guy is not
the CEO corporate headshot guy is not going to be an ideal fit client for you
going to be an ideal fit client for you
going to be an ideal fit client for you anyway
anyway
anyway so instead of trying to be everything to
so instead of trying to be everything to
so instead of trying to be everything to all people segmented down so if you’re
all people segmented down so if you’re
all people segmented down so if you’re looking at writing who are the types of
looking at writing who are the types of
looking at writing who are the types of people that you want to work with and
people that you want to work with and
people that you want to work with and then go all-in on those people have a
then go all-in on those people have a
then go all-in on those people have a appeal to them that is makes immediate
appeal to them that is makes immediate
appeal to them that is makes immediate sense where if I hate your website if I
sense where if I hate your website if I
sense where if I hate your website if I look into social media if I look
look into social media if I look
look into social media if I look your videos I’m immediately drawn to
your videos I’m immediately drawn to
your videos I’m immediately drawn to your message or not like I self
your message or not like I self
your message or not like I self eliminate super quick and you’re not
eliminate super quick and you’re not
eliminate super quick and you’re not going to be my pile of writers and what
going to be my pile of writers and what
going to be my pile of writers and what it does is allow you to stand out
it does is allow you to stand out
it does is allow you to stand out separate yourself charge a higher price
separate yourself charge a higher price
separate yourself charge a higher price and you get to work with more ideal
and you get to work with more ideal
and you get to work with more ideal clients have more fun get more referrals
clients have more fun get more referrals
clients have more fun get more referrals feel more satisfaction because the
feel more satisfaction because the
feel more satisfaction because the progress that you’re working on are
progress that you’re working on are
progress that you’re working on are having an impact and you’re working with
having an impact and you’re working with
having an impact and you’re working with clients if you’d like I’m going on a bit
clients if you’d like I’m going on a bit
clients if you’d like I’m going on a bit of a rant there but yeah I think you
of a rant there but yeah I think you
of a rant there but yeah I think you should go all in on that and makes sense
should go all in on that and makes sense
should go all in on that and makes sense logically the first two points but focus
logically the first two points but focus
logically the first two points but focus on where you excel focus on what you
on where you excel focus on what you
on where you excel focus on what you love and you’re gonna see much better
love and you’re gonna see much better
love and you’re gonna see much better results believe thanks to the question
”
Be First to Comment