hello everyone welcome to another YouTube hang out super excited to be
YouTube hang out super excited to be
YouTube hang out super excited to be here with you today today I have a
here with you today today I have a
here with you today today I have a special repeat guests Monica from Aweber
special repeat guests Monica from Aweber
special repeat guests Monica from Aweber Monica welcome back I thanks Devon it’s
Monica welcome back I thanks Devon it’s
Monica welcome back I thanks Devon it’s great to be here again monica is a
great to be here again monica is a
great to be here again monica is a content marketing specialist with Aweber
content marketing specialist with Aweber
content marketing specialist with Aweber Aweber is the email marketing software
Aweber is the email marketing software
Aweber is the email marketing software company I’ve used for the past ten plus
company I’ve used for the past ten plus
company I’ve used for the past ten plus years to help run my business and today
years to help run my business and today
years to help run my business and today we’re going to be talking about how to
we’re going to be talking about how to
we’re going to be talking about how to create a remarkable first impression so
create a remarkable first impression so
create a remarkable first impression so as an entrepreneur when you’re trying to
as an entrepreneur when you’re trying to
as an entrepreneur when you’re trying to talk to customers is it with the media
talk to customers is it with the media
talk to customers is it with the media or partners or employees how do you make
or partners or employees how do you make
or partners or employees how do you make that first great impression and we want
that first great impression and we want
that first great impression and we want to take your questions to that’s the
to take your questions to that’s the
to take your questions to that’s the most fun of all of this so what the side
most fun of all of this so what the side
most fun of all of this so what the side there’s an ability to write in the chat
there’s an ability to write in the chat
there’s an ability to write in the chat and a bunch you guys are already writing
and a bunch you guys are already writing
and a bunch you guys are already writing in that’s awesome if you have a question
in that’s awesome if you have a question
in that’s awesome if you have a question for us sleeping in there and we will get
for us sleeping in there and we will get
for us sleeping in there and we will get to it live but before hopping to the
to it live but before hopping to the
to it live but before hopping to the questions Monica do you want to share
questions Monica do you want to share
questions Monica do you want to share just a little bit about what you do at a
just a little bit about what you do at a
just a little bit about what you do at a weber and then your thoughts on how to
weber and then your thoughts on how to
weber and then your thoughts on how to create a remarkable first impression
create a remarkable first impression
create a remarkable first impression sure so I’m a content marketing
sure so I’m a content marketing
sure so I’m a content marketing specialist and that means that I write a
specialist and that means that I write a
specialist and that means that I write a lot of content for a weber so we write
lot of content for a weber so we write
lot of content for a weber so we write content that talks about you know the
content that talks about you know the
content that talks about you know the benefits of email marketing and also to
benefits of email marketing and also to
benefits of email marketing and also to educate our customers on how to use the
educate our customers on how to use the
educate our customers on how to use the product and kind of how to use email
product and kind of how to use email
product and kind of how to use email marketing as part of their overall
marketing as part of their overall
marketing as part of their overall marketing and this is worth strategy as
marketing and this is worth strategy as
marketing and this is worth strategy as well so that involves blog content and
well so that involves blog content and
well so that involves blog content and email series website copy just any type
email series website copy just any type
email series website copy just any type of writing i am partaking in that so
of writing i am partaking in that so
of writing i am partaking in that so it’s really great um and the question so
it’s really great um and the question so
it’s really great um and the question so for creating a remarkable first
for creating a remarkable first
for creating a remarkable first impression you know writing content I do
impression you know writing content I do
impression you know writing content I do get to dabble in part of that experience
get to dabble in part of that experience
get to dabble in part of that experience and trying to help create that
and trying to help create that
and trying to help create that experience so I would say that you know
experience so I would say that you know
experience so I would say that you know the most of one of the most important
the most of one of the most important
the most of one of the most important things to think about when you’re
things to think about when you’re
things to think about when you’re talking about that first impression is
talking about that first impression is
talking about that first impression is that it’s not going to be necessarily
that it’s not going to be necessarily
that it’s not going to be necessarily any one particular place the way that
any one particular place the way that
any one particular place the way that consumers and customers interact with
consumers and customers interact with
consumers and customers interact with businesses nowadays you know it’s not a
businesses nowadays you know it’s not a
businesses nowadays you know it’s not a linear type of journey it can be at
linear type of journey it can be at
linear type of journey it can be at people can come in at any different
people can come in at any different
people can come in at any different point in time and that means they might
point in time and that means they might
point in time and that means they might be coming into onto your homepage or
be coming into onto your homepage or
be coming into onto your homepage or they might be seen getting to know you
they might be seen getting to know you
they might be seen getting to know you through an email
through an email
through an email series they might be getting to know you
series they might be getting to know you
series they might be getting to know you at a conference so they’re meeting you
at a conference so they’re meeting you
at a conference so they’re meeting you in person and interacting with you so
in person and interacting with you so
in person and interacting with you so you know you always want to make sure
you know you always want to make sure
you know you always want to make sure that all of those pieces of the puzzle
that all of those pieces of the puzzle
that all of those pieces of the puzzle you know that they’re telling a
you know that they’re telling a
you know that they’re telling a consistent message and that they’re
consistent message and that they’re
consistent message and that they’re really for training your brand in the
really for training your brand in the
really for training your brand in the way that you want to be portrayed so you
way that you want to be portrayed so you
way that you want to be portrayed so you want to make sure that you’re getting
want to make sure that you’re getting
want to make sure that you’re getting your purpose across at any point in that
your purpose across at any point in that
your purpose across at any point in that journey um for example you know if you
journey um for example you know if you
journey um for example you know if you write a blog post about email marketing
write a blog post about email marketing
write a blog post about email marketing that that could be the first experience
that that could be the first experience
that that could be the first experience that somebody has with your brand so
that somebody has with your brand so
that somebody has with your brand so that could be that first introduction so
that could be that first introduction so
that could be that first introduction so you want to make sure that the content
you want to make sure that the content
you want to make sure that the content you’re creating is is educational and
you’re creating is is educational and
you’re creating is is educational and providing value and you want to make
providing value and you want to make
providing value and you want to make sure that there are other ways that
sure that there are other ways that
sure that there are other ways that people can learn more about what you
people can learn more about what you
people can learn more about what you have to offer too so you know just bring
have to offer too so you know just bring
have to offer too so you know just bring your a-game to everything that you do
your a-game to everything that you do
your a-game to everything that you do and it’s kind of a kind of a big kind of
and it’s kind of a kind of a big kind of
and it’s kind of a kind of a big kind of answer but you know I can’t emphasize
answer but you know I can’t emphasize
answer but you know I can’t emphasize that enough oh yeah one of the companies
that enough oh yeah one of the companies
that enough oh yeah one of the companies I’m involved in is a salsa dancing
I’m involved in is a salsa dancing
I’m involved in is a salsa dancing company and were the largest i think in
company and were the largest i think in
company and were the largest i think in north america teaching people how to
north america teaching people how to
north america teaching people how to dance salsa in our first class that we
dance salsa in our first class that we
dance salsa in our first class that we don’t teach salsa we teach merengue and
don’t teach salsa we teach merengue and
don’t teach salsa we teach merengue and for those of you who may know the
for those of you who may know the
for those of you who may know the difference merengues a lot easier
difference merengues a lot easier
difference merengues a lot easier merengue is fun moringa you don’t have
merengue is fun moringa you don’t have
merengue is fun moringa you don’t have to worry about your feet you’re just
to worry about your feet you’re just
to worry about your feet you’re just using your hands and kind of marching on
using your hands and kind of marching on
using your hands and kind of marching on the spot and so people get it quickly
the spot and so people get it quickly
the spot and so people get it quickly and they have a good time really quickly
and they have a good time really quickly
and they have a good time really quickly and then in future class we get into
and then in future class we get into
and then in future class we get into salsa and I take that same approach to
salsa and I take that same approach to
salsa and I take that same approach to making a first impression to make an
making a first impression to make an
making a first impression to make an introduction to creating content right
introduction to creating content right
introduction to creating content right the headline matters and you want to
the headline matters and you want to
the headline matters and you want to make it that merengue experience so that
make it that merengue experience so that
make it that merengue experience so that it’s a little hint it’s fun that has
it’s a little hint it’s fun that has
it’s a little hint it’s fun that has some wow factor but then to get to know
some wow factor but then to get to know
some wow factor but then to get to know you and get to work with you may be a
you and get to work with you may be a
you and get to work with you may be a much deeper and longer conversation so
much deeper and longer conversation so
much deeper and longer conversation so if you’re looking at what can I do to
if you’re looking at what can I do to
if you’re looking at what can I do to get on somebody’s radar to stand out to
get on somebody’s radar to stand out to
get on somebody’s radar to stand out to have something that when they first look
have something that when they first look
have something that when they first look at you or see you or hear what comes out
at you or see you or hear what comes out
at you or see you or hear what comes out of your mouth or they see your email or
of your mouth or they see your email or
of your mouth or they see your email or they see your website or they visit your
they see your website or they visit your
they see your website or they visit your blog or they listen to your YouTube
blog or they listen to your YouTube
blog or they listen to your YouTube channel that they’re hooked immediately
channel that they’re hooked immediately
channel that they’re hooked immediately with something that’s curious and
with something that’s curious and
with something that’s curious and interesting and that dries them down too
interesting and that dries them down too
interesting and that dries them down too deep a conversation with you so we’ve
deep a conversation with you so we’ve
deep a conversation with you so we’ve got a lot to talk about but I also want
got a lot to talk about but I also want
got a lot to talk about but I also want to make sure we get to tell you once
to make sure we get to tell you once
to make sure we get to tell you once it’s on there Monica I just say that’s a
it’s on there Monica I just say that’s a
it’s on there Monica I just say that’s a great metaphor you know just making sure
great metaphor you know just making sure
great metaphor you know just making sure that you’re you know providing some sort
that you’re you know providing some sort
that you’re you know providing some sort of entertainment
of entertainment
of entertainment actor too and just really exciting and
actor too and just really exciting and
actor too and just really exciting and you know you want to peek people’s
you know you want to peek people’s
you know you want to peek people’s interest and their curiosity so great
interest and their curiosity so great
interest and their curiosity so great the great metaphor and it’s it’s like
the great metaphor and it’s it’s like
the great metaphor and it’s it’s like it’s what we actually do right like it
it’s what we actually do right like it
it’s what we actually do right like it helps our business because salsa is hard
helps our business because salsa is hard
helps our business because salsa is hard to learn as you give them something easy
to learn as you give them something easy
to learn as you give them something easy to understand first ah cool well let’s
to understand first ah cool well let’s
to understand first ah cool well let’s get to the questions so guys you have a
get to the questions so guys you have a
get to the questions so guys you have a question for us leave it on the side box
question for us leave it on the side box
question for us leave it on the side box that chat and we’ll get to it first up
that chat and we’ll get to it first up
that chat and we’ll get to it first up relaxing sleep station how to determine
relaxing sleep station how to determine
relaxing sleep station how to determine if you I’m ready to make that first
if you I’m ready to make that first
if you I’m ready to make that first impression count if you’re starting from
impression count if you’re starting from
impression count if you’re starting from a place of having no relationship your
a place of having no relationship your
a place of having no relationship your audience what do you think so i will
audience what do you think so i will
audience what do you think so i will definitely say you know as far as
definitely say you know as far as
definitely say you know as far as whether or not it’s time you know any
whether or not it’s time you know any
whether or not it’s time you know any time is the right time you have to just
time is the right time you have to just
time is the right time you have to just really get started with creating that
really get started with creating that
really get started with creating that first impression and just getting
first impression and just getting
first impression and just getting yourself out there you know to stick to
yourself out there you know to stick to
yourself out there you know to stick to the main pole just stick to trying to
the main pole just stick to trying to
the main pole just stick to trying to help others and keeping them in mind as
help others and keeping them in mind as
help others and keeping them in mind as far as you know what value you can bring
far as you know what value you can bring
far as you know what value you can bring to them um you know and just get started
to them um you know and just get started
to them um you know and just get started and as you kind of it as you kind of
and as you kind of it as you kind of
and as you kind of it as you kind of begin to interact with new individuals
begin to interact with new individuals
begin to interact with new individuals over time you know you’ll be able to
over time you know you’ll be able to
over time you know you’ll be able to improve that first impression experience
improve that first impression experience
improve that first impression experience as well oh I also you know but French
as well oh I also you know but French
as well oh I also you know but French and this want to give a quick shout out
and this want to give a quick shout out
and this want to give a quick shout out to there’s a free guide that anywhere
to there’s a free guide that anywhere
to there’s a free guide that anywhere put together we’ll talk a little bit
put together we’ll talk a little bit
put together we’ll talk a little bit more in the session too but if you check
more in the session too but if you check
more in the session too but if you check out the description you can see the free
out the description you can see the free
out the description you can see the free guide and get some ideas and maybe some
guide and get some ideas and maybe some
guide and get some ideas and maybe some questions from there as you go through
questions from there as you go through
questions from there as you go through the session um for me how to know one to
the session um for me how to know one to
the session um for me how to know one to make a first impression you know there
make a first impression you know there
make a first impression you know there is there is definitely you can go into
is there is definitely you can go into
is there is definitely you can go into soon and you cannot be ready and you can
soon and you cannot be ready and you can
soon and you cannot be ready and you can you know make an embarrassment of
you know make an embarrassment of
you know make an embarrassment of yourself I think what you have to do is
yourself I think what you have to do is
yourself I think what you have to do is be able to provide value and I look at I
be able to provide value and I look at I
be able to provide value and I look at I look at working with gary vaynerchuk as
look at working with gary vaynerchuk as
look at working with gary vaynerchuk as an example he had an endorsement of my
an example he had an endorsement of my
an example he had an endorsement of my book that we used on it when I first met
book that we used on it when I first met
book that we used on it when I first met him I didn’t really have an audience and
him I didn’t really have an audience and
him I didn’t really have an audience and I didn’t know him I just wrote to him
I didn’t know him I just wrote to him
I didn’t know him I just wrote to him but I i created a line of entrepreneur
but I i created a line of entrepreneur
but I i created a line of entrepreneur trading cards and I wanted him to be on
trading cards and I wanted him to be on
trading cards and I wanted him to be on the back of one of the trading cards and
the back of one of the trading cards and
the back of one of the trading cards and I wrote to him putting this cool project
I wrote to him putting this cool project
I wrote to him putting this cool project together you want to be involved in it
together you want to be involved in it
together you want to be involved in it who’s your favorite famous entrepreneur
who’s your favorite famous entrepreneur
who’s your favorite famous entrepreneur and he put Vince McMahon from the WWE
and he put Vince McMahon from the WWE
and he put Vince McMahon from the WWE and so like what’s the value that I
and so like what’s the value that I
and so like what’s the value that I could provide to him it was
could provide to him it was
could provide to him it was that I had a massive youtube channel i
that I had a massive youtube channel i
that I had a massive youtube channel i wasn’t even on youtube at that point it
wasn’t even on youtube at that point it
wasn’t even on youtube at that point it was that I’m doing this cool thing he
was that I’m doing this cool thing he
was that I’m doing this cool thing he might want to get involved in for other
might want to get involved in for other
might want to get involved in for other people when I tried to reach out again
people when I tried to reach out again
people when I tried to reach out again without much of an audience I would go
without much of an audience I would go
without much of an audience I would go out and make Thank You videos so for
out and make Thank You videos so for
out and make Thank You videos so for some YouTube influencers when I was
some YouTube influencers when I was
some YouTube influencers when I was building up my channel I would contact
building up my channel I would contact
building up my channel I would contact all of their fans and put together 50
all of their fans and put together 50
all of their fans and put together 50 responses that they said hey hey Gary I
responses that they said hey hey Gary I
responses that they said hey hey Gary I love your videos thank you so much like
love your videos thank you so much like
love your videos thank you so much like people who he might recognize his loyal
people who he might recognize his loyal
people who he might recognize his loyal fans and put them all together and they
fans and put them all together and they
fans and put them all together and they get 50 people to say yes i’ll make a
get 50 people to say yes i’ll make a
get 50 people to say yes i’ll make a video means you have to contact like 500
video means you have to contact like 500
video means you have to contact like 500 people because most people won’t do it
people because most people won’t do it
people because most people won’t do it but then I send this video to him with
but then I send this video to him with
but then I send this video to him with this insane message from all these
this insane message from all these
this insane message from all these people it shows the work so you may not
people it shows the work so you may not
people it shows the work so you may not be able to approach somebody on a
be able to approach somebody on a
be able to approach somebody on a business partnership level you know they
business partnership level you know they
business partnership level you know they me not you mean I have enough value yet
me not you mean I have enough value yet
me not you mean I have enough value yet they’re from a business context but you
they’re from a business context but you
they’re from a business context but you may be able to provide other kinds of
may be able to provide other kinds of
may be able to provide other kinds of value that can stand out and that’s
value that can stand out and that’s
value that can stand out and that’s that’s your main gold I think if you go
that’s your main gold I think if you go
that’s your main gold I think if you go in trying to pitch value that doesn’t
in trying to pitch value that doesn’t
in trying to pitch value that doesn’t exist or where they don’t see it then
exist or where they don’t see it then
exist or where they don’t see it then it’s hard to it’s not going to be
it’s hard to it’s not going to be
it’s hard to it’s not going to be remarkable right they’re not going to
remarkable right they’re not going to
remarkable right they’re not going to enjoy what you have to say you’re
enjoy what you have to say you’re
enjoy what you have to say you’re probably going to get you know deleted
probably going to get you know deleted
probably going to get you know deleted in that email or have the door closed
in that email or have the door closed
in that email or have the door closed but if you’re giving them something that
but if you’re giving them something that
but if you’re giving them something that does make them say wow that’s the trick
does make them say wow that’s the trick
does make them say wow that’s the trick you got to find out what is it that if
you got to find out what is it that if
you got to find out what is it that if I’m trying to get on this person’s radar
I’m trying to get on this person’s radar
I’m trying to get on this person’s radar what would make them say wow and I’d
what would make them say wow and I’d
what would make them say wow and I’d like to add on to that to you know I’m I
like to add on to that to you know I’m I
like to add on to that to you know I’m I know last month and then you spoke with
know last month and then you spoke with
know last month and then you spoke with one of my co-workers Mike Smith about
one of my co-workers Mike Smith about
one of my co-workers Mike Smith about creating a remarkable remarkable brand
creating a remarkable remarkable brand
creating a remarkable remarkable brand story and I think you know taking the
story and I think you know taking the
story and I think you know taking the time to really identify that story and
time to really identify that story and
time to really identify that story and who you are and the type of value that
who you are and the type of value that
who you are and the type of value that you provides others that can be a really
you provides others that can be a really
you provides others that can be a really great stepping stone as well we
great stepping stone as well we
great stepping stone as well we reference the the free pdf that is in
reference the the free pdf that is in
reference the the free pdf that is in the link you want to just quickly talk
the link you want to just quickly talk
the link you want to just quickly talk about what’s in there because it will
about what’s in there because it will
about what’s in there because it will help people create that remarkable story
help people create that remarkable story
help people create that remarkable story for themselves yeah sure so there’s
for themselves yeah sure so there’s
for themselves yeah sure so there’s actually a couple of documents in there
actually a couple of documents in there
actually a couple of documents in there so there’s the worksheets you I’m help
so there’s the worksheets you I’m help
so there’s the worksheets you I’m help you create your own remarkable story so
you create your own remarkable story so
you create your own remarkable story so that really taps into the value that
that really taps into the value that
that really taps into the value that your business provides to your
your business provides to your
your business provides to your and then we also speaking to creating a
and then we also speaking to creating a
and then we also speaking to creating a remarkable first impression we have a
remarkable first impression we have a
remarkable first impression we have a couple of worksheets in there that help
couple of worksheets in there that help
couple of worksheets in there that help you set show you how to create an
you set show you how to create an
you set show you how to create an awesome lead magnet piece and an awesome
awesome lead magnet piece and an awesome
awesome lead magnet piece and an awesome welcome email series so the value there
welcome email series so the value there
welcome email series so the value there is that you know a remarkable first
is that you know a remarkable first
is that you know a remarkable first impression you know it could either be
impression you know it could either be
impression you know it could either be you reaching out to somebody else or
you reaching out to somebody else or
you reaching out to somebody else or somebody else coming to you so when
somebody else coming to you so when
somebody else coming to you so when somebody is coming to you for example on
somebody is coming to you for example on
somebody is coming to you for example on your website or on a landing page you
your website or on a landing page you
your website or on a landing page you want to make sure that you’re giving
want to make sure that you’re giving
want to make sure that you’re giving something away that provides a really
something away that provides a really
something away that provides a really awesome value gives them that really
awesome value gives them that really
awesome value gives them that really great experience and kind of helps them
great experience and kind of helps them
great experience and kind of helps them learn a little bit more about your
learn a little bit more about your
learn a little bit more about your business and what you have to offer so I
business and what you have to offer so I
business and what you have to offer so I definitely encourage you to check out
definitely encourage you to check out
definitely encourage you to check out the more shades that are there you’ll
the more shades that are there you’ll
the more shades that are there you’ll see how to create a lead magnet like an
see how to create a lead magnet like an
see how to create a lead magnet like an e-book or a checklist that you can offer
e-book or a checklist that you can offer
e-book or a checklist that you can offer to exchange for your website visitors
to exchange for your website visitors
to exchange for your website visitors email address and then the worksheet
email address and then the worksheet
email address and then the worksheet also goes into you how to create a
also goes into you how to create a
also goes into you how to create a welcome email service which provides a
welcome email service which provides a
welcome email service which provides a lot of really great information on you
lot of really great information on you
lot of really great information on you know really how to set up that welcoming
know really how to set up that welcoming
know really how to set up that welcoming experienced and how to make how to get
experienced and how to make how to get
experienced and how to make how to get your subscribers really engaged and
your subscribers really engaged and
your subscribers really engaged and learning more about your business so
learning more about your business so
learning more about your business so definitely check those out and if you
definitely check those out and if you
definitely check those out and if you have any questions about those now be
have any questions about those now be
have any questions about those now be happy to answer them to love it and and
happy to answer them to love it and and
happy to answer them to love it and and that’s all free stuff guys you don’t put
that’s all free stuff guys you don’t put
that’s all free stuff guys you don’t put your email address in there anything you
your email address in there anything you
your email address in there anything you just click and download um next up is
just click and download um next up is
just click and download um next up is Ken right in to say i love these videos
Ken right in to say i love these videos
Ken right in to say i love these videos this is the first time i’ve caught one
this is the first time i’ve caught one
this is the first time i’ve caught one live what’s the best impression to give
live what’s the best impression to give
live what’s the best impression to give to a naysayer of your ideas so how do
to a naysayer of your ideas so how do
to a naysayer of your ideas so how do you deal with the haters in that first
you deal with the haters in that first
you deal with the haters in that first impression so behaviors she knows some
impression so behaviors she knows some
impression so behaviors she knows some people just aren’t going to like what
people just aren’t going to like what
people just aren’t going to like what you have to offer and that’s just kind
you have to offer and that’s just kind
you have to offer and that’s just kind of the way it’s going to be sometimes
of the way it’s going to be sometimes
of the way it’s going to be sometimes you know you can’t always win over
you know you can’t always win over
you know you can’t always win over everybody and that’s okay so kind of
everybody and that’s okay so kind of
everybody and that’s okay so kind of getting to that point where you’re
getting to that point where you’re
getting to that point where you’re comfortable with that and you know
comfortable with that and you know
comfortable with that and you know really bringing in people who are going
really bringing in people who are going
really bringing in people who are going to get the value out of your business
to get the value out of your business
to get the value out of your business you know sometimes you just have to let
you know sometimes you just have to let
you know sometimes you just have to let people make those decisions on their own
people make those decisions on their own
people make those decisions on their own but at the same time you know if there’s
but at the same time you know if there’s
but at the same time you know if there’s an opportunity for you to kind of come
an opportunity for you to kind of come
an opportunity for you to kind of come back with you know not necessarily
back with you know not necessarily
back with you know not necessarily anything people are mean but if you can
anything people are mean but if you can
anything people are mean but if you can just provide them with additional value
just provide them with additional value
just provide them with additional value to counter counter their points that
to counter counter their points that
to counter counter their points that they’re making that you know they might
they’re making that you know they might
they’re making that you know they might disagree with or you know if there’s
disagree with or you know if there’s
disagree with or you know if there’s other value that you might be able to
other value that you might be able to
other value that you might be able to bring to them
bring to them
bring to them and that provides a different type of
and that provides a different type of
and that provides a different type of help of help then maybe there’s
help of help then maybe there’s
help of help then maybe there’s something there that will draw them into
something there that will draw them into
something there that will draw them into you what do you think Evan I think it’s
you what do you think Evan I think it’s
you what do you think Evan I think it’s easy to get lost in a fight or in a
easy to get lost in a fight or in a
easy to get lost in a fight or in a debate right it’s easy to challenge
debate right it’s easy to challenge
debate right it’s easy to challenge somebody and spend so much time thinking
somebody and spend so much time thinking
somebody and spend so much time thinking about the people who don’t agree with
about the people who don’t agree with
about the people who don’t agree with you and I think it’s just human nature
you and I think it’s just human nature
you and I think it’s just human nature that if you get you know 99 compliments
that if you get you know 99 compliments
that if you get you know 99 compliments and one insult you just your night lane
and one insult you just your night lane
and one insult you just your night lane and we think about that one insult that
and we think about that one insult that
and we think about that one insult that you got and I think to have success as
you got and I think to have success as
you got and I think to have success as an entrepreneur you need to be you need
an entrepreneur you need to be you need
an entrepreneur you need to be you need to be forward thinking like you gotta
to be forward thinking like you gotta
to be forward thinking like you gotta move past this this is going to keep
move past this this is going to keep
move past this this is going to keep coming out the more success you have the
coming out the more success you have the
coming out the more success you have the more impact you have the more haters
more impact you have the more haters
more impact you have the more haters you’re going to get and if you spend
you’re going to get and if you spend
you’re going to get and if you spend your time just worried about their
your time just worried about their
your time just worried about their thoughts and opinions and try to
thoughts and opinions and try to
thoughts and opinions and try to convince them then you’re not building
convince them then you’re not building
convince them then you’re not building anything of meaningful or lasting value
anything of meaningful or lasting value
anything of meaningful or lasting value I don’t like being in the business of
I don’t like being in the business of
I don’t like being in the business of trying to convince people of things I
trying to convince people of things I
trying to convince people of things I just it’s possible it’s just it’s so
just it’s possible it’s just it’s so
just it’s possible it’s just it’s so much work and it’s so draining and if
much work and it’s so draining and if
much work and it’s so draining and if you spent that time on something more
you spent that time on something more
you spent that time on something more positive and more powerful you will to
positive and more powerful you will to
positive and more powerful you will to create much more amazing things and so
create much more amazing things and so
create much more amazing things and so if somebody is not interested in what
if somebody is not interested in what
if somebody is not interested in what I’m all about or worse like hating on it
I’m all about or worse like hating on it
I’m all about or worse like hating on it then I try to spend the time just you
then I try to spend the time just you
then I try to spend the time just you know ignoring those guys I’m moving on
know ignoring those guys I’m moving on
know ignoring those guys I’m moving on to something else you know we call them
to something else you know we call them
to something else you know we call them the little men on our Channel and we
the little men on our Channel and we
the little men on our Channel and we have like hashtag little man going to
have like hashtag little man going to
have like hashtag little man going to hate and then just move on to the next
hate and then just move on to the next
hate and then just move on to the next positive comment I think luckily we have
positive comment I think luckily we have
positive comment I think luckily we have a good a good community here we don’t
a good a good community here we don’t
a good a good community here we don’t have a ton of haters you don’t have a
have a ton of haters you don’t have a
have a ton of haters you don’t have a ton of little men but but still I
ton of little men but but still I
ton of little men but but still I wouldn’t worry about it there’s a lot of
wouldn’t worry about it there’s a lot of
wouldn’t worry about it there’s a lot of people who want to buy what you have and
people who want to buy what you have and
people who want to buy what you have and can find value in what you do that it’s
can find value in what you do that it’s
can find value in what you do that it’s going to take you 10 * long and try to
going to take you 10 * long and try to
going to take you 10 * long and try to convince somebody and just going to
convince somebody and just going to
convince somebody and just going to drain your energy just like you want to
drain your energy just like you want to
drain your energy just like you want to be around people who build you up will
be around people who build you up will
be around people who build you up will give you energy who lifts your spirits
give you energy who lifts your spirits
give you energy who lifts your spirits who try to make you the best version of
who try to make you the best version of
who try to make you the best version of you and not the people who just you know
you and not the people who just you know
you and not the people who just you know continue to suck your energy and tell
continue to suck your energy and tell
continue to suck your energy and tell you all the reasons why it’s not going
you all the reasons why it’s not going
you all the reasons why it’s not going to work at so it’s normal don’t freak
to work at so it’s normal don’t freak
to work at so it’s normal don’t freak out just move past and start working on
out just move past and start working on
out just move past and start working on the on the people who are aligned with
the on the people who are aligned with
the on the people who are aligned with what you’re all about
what you’re all about
what you’re all about that’s what I would say it’s a great
that’s what I would say it’s a great
that’s what I would say it’s a great point yeah I think just just staying
point yeah I think just just staying
point yeah I think just just staying focused on the value that you provide
focused on the value that you provide
focused on the value that you provide for your audience so you know that’s
for your audience so you know that’s
for your audience so you know that’s really gonna that’s really going to help
really gonna that’s really going to help
really gonna that’s really going to help you stay focused and um will help you
you stay focused and um will help you
you stay focused and um will help you get over some of those negative comments
get over some of those negative comments
get over some of those negative comments that you here too I love it somebody’s
that you here too I love it somebody’s
that you here too I love it somebody’s in the comments saying that there’s
in the comments saying that there’s
in the comments saying that there’s they’re loving we sheet so we should cup
they’re loving we sheet so we should cup
they’re loving we sheet so we should cup TV is watching and someone else wrote
TV is watching and someone else wrote
TV is watching and someone else wrote awesome channel description ricci cup TV
awesome channel description ricci cup TV
awesome channel description ricci cup TV so Rishi whatever you wrote in your
so Rishi whatever you wrote in your
so Rishi whatever you wrote in your channel description is making a good
channel description is making a good
channel description is making a good first impression so we should maybe
first impression so we should maybe
first impression so we should maybe check that out and model at some point
check that out and model at some point
check that out and model at some point um let’s get going to the next one I
um let’s get going to the next one I
um let’s get going to the next one I dash writing in if you have good ideas
dash writing in if you have good ideas
dash writing in if you have good ideas and you know how to work hard but you
and you know how to work hard but you
and you know how to work hard but you don’t have good communication skills how
don’t have good communication skills how
don’t have good communication skills how can you impress people it’s great we’ve
can you impress people it’s great we’ve
can you impress people it’s great we’ve got good ideas you work hard but you
got good ideas you work hard but you
got good ideas you work hard but you don’t know how to community of poor
don’t know how to community of poor
don’t know how to community of poor communication skills how can you still
communication skills how can you still
communication skills how can you still have that first good impression I think
have that first good impression I think
have that first good impression I think just you know trying to get that get
just you know trying to get that get
just you know trying to get that get your hard work out there I’m you know
your hard work out there I’m you know
your hard work out there I’m you know just really practicing those
just really practicing those
just really practicing those communication skills and really just
communication skills and really just
communication skills and really just kind of developing them I you know I
kind of developing them I you know I
kind of developing them I you know I don’t want you to feel discouraged that
don’t want you to feel discouraged that
don’t want you to feel discouraged that you know it’s now’s not the time because
you know it’s now’s not the time because
you know it’s now’s not the time because you don’t have that set in place I’m but
you don’t have that set in place I’m but
you don’t have that set in place I’m but if you have great ideas you know and I
if you have great ideas you know and I
if you have great ideas you know and I definitely encourage you to to check out
definitely encourage you to to check out
definitely encourage you to to check out some different resources that are out
some different resources that are out
some different resources that are out there to kind of help you overcome some
there to kind of help you overcome some
there to kind of help you overcome some of those challenges that you’re facing
of those challenges that you’re facing
of those challenges that you’re facing and really just get started because
and really just get started because
and really just get started because sometimes the best way to learn is just
sometimes the best way to learn is just
sometimes the best way to learn is just my practice yeah I have two thoughts on
my practice yeah I have two thoughts on
my practice yeah I have two thoughts on this uh one would be you don’t need to
this uh one would be you don’t need to
this uh one would be you don’t need to be the greatest communicator to get to
be the greatest communicator to get to
be the greatest communicator to get to get value across just work on condensing
get value across just work on condensing
get value across just work on condensing it down I remember as an example when I
it down I remember as an example when I
it down I remember as an example when I was was sending Gary the thing about the
was was sending Gary the thing about the
was was sending Gary the thing about the blog he likes emails that are all in the
blog he likes emails that are all in the
blog he likes emails that are all in the subject line so like no email just the
subject line so like no email just the
subject line so like no email just the subject line hey Gary can I use this in
subject line hey Gary can I use this in
subject line hey Gary can I use this in my book yes that’s how he communicates
my book yes that’s how he communicates
my book yes that’s how he communicates uh and so just
uh and so just
uh and so just I mean having the practice mule to get
I mean having the practice mule to get
I mean having the practice mule to get it down so it’s shorter if you’re ever
it down so it’s shorter if you’re ever
it down so it’s shorter if you’re ever doing a sales pitch you’re ever doing a
doing a sales pitch you’re ever doing a
doing a sales pitch you’re ever doing a you know a bio or due respects in an
you know a bio or due respects in an
you know a bio or due respects in an elevator pitch the more you do it the
elevator pitch the more you do it the
elevator pitch the more you do it the more comfortable you get at it the
more comfortable you get at it the
more comfortable you get at it the faster is going to be and the challenge
faster is going to be and the challenge
faster is going to be and the challenge with communication is getting your point
with communication is getting your point
with communication is getting your point across without saying a thousand words
across without saying a thousand words
across without saying a thousand words and it’s always wait longer the first
and it’s always wait longer the first
and it’s always wait longer the first time you do it and then it gets
time you do it and then it gets
time you do it and then it gets condensed and convincing and skin it’s
condensed and convincing and skin it’s
condensed and convincing and skin it’s down so practice and not to be just
down so practice and not to be just
down so practice and not to be just talked to the mirror talking to your
talked to the mirror talking to your
talked to the mirror talking to your plant talking to your cat you know
plant talking to your cat you know
plant talking to your cat you know talking to your friends and practicing
talking to your friends and practicing
talking to your friends and practicing it making a youtube video even if you
it making a youtube video even if you
it making a youtube video even if you don’t share with anybody just make it
don’t share with anybody just make it
don’t share with anybody just make it private or unlisted and you can look at
private or unlisted and you can look at
private or unlisted and you can look at it yourself practice practice bastards
it yourself practice practice bastards
it yourself practice practice bastards will help you get better the second bit
will help you get better the second bit
will help you get better the second bit of device that may be a little little
of device that may be a little little
of device that may be a little little more controversial I guess would be
more controversial I guess would be
more controversial I guess would be maybe you don’t like maybe maybe you
maybe you don’t like maybe maybe you
maybe you don’t like maybe maybe you partner up with somebody who’s good at
partner up with somebody who’s good at
partner up with somebody who’s good at that you know if communication skills is
that you know if communication skills is
that you know if communication skills is not what you’re great at and you don’t
not what you’re great at and you don’t
not what you’re great at and you don’t want to get better at then don’t worry
want to get better at then don’t worry
want to get better at then don’t worry about improving your weaknesses and
about improving your weaknesses and
about improving your weaknesses and instead go all in on your strengths so
instead go all in on your strengths so
instead go all in on your strengths so what are you so good at like if we’re
what are you so good at like if we’re
what are you so good at like if we’re talking about creating a remarkable
talking about creating a remarkable
talking about creating a remarkable first impression it doesn’t have to be
first impression it doesn’t have to be
first impression it doesn’t have to be from you going up and mean somebody at a
from you going up and mean somebody at a
from you going up and mean somebody at a networking event and say hey I’m I’m
networking event and say hey I’m I’m
networking event and say hey I’m I’m adesh here’s what I’m all about like
adesh here’s what I’m all about like
adesh here’s what I’m all about like some people do really well at that
some people do really well at that
some people do really well at that that’s also not me if you’re great at at
that’s also not me if you’re great at at
that’s also not me if you’re great at at hard-working you and you have really
hard-working you and you have really
hard-working you and you have really great ideas start putting those ideas to
great ideas start putting those ideas to
great ideas start putting those ideas to work and people will take notice and
work and people will take notice and
work and people will take notice and they’ll see wow that person has amazing
they’ll see wow that person has amazing
they’ll see wow that person has amazing stuff like a lot of the best artists are
stuff like a lot of the best artists are
stuff like a lot of the best artists are terrible communicators but you can look
terrible communicators but you can look
terrible communicators but you can look at their work and that attracts the
at their work and that attracts the
at their work and that attracts the attention and so you know people find my
attention and so you know people find my
attention and so you know people find my youtube channel because of the hard work
youtube channel because of the hard work
youtube channel because of the hard work and putting it in with three to four
and putting it in with three to four
and putting it in with three to four videos a day and that attracts an
videos a day and that attracts an
videos a day and that attracts an audience and that attracts interest and
audience and that attracts interest and
audience and that attracts interest and that attracts book deals and I transfer
that attracts book deals and I transfer
that attracts book deals and I transfer brand deals and I am NOT going off door
brand deals and I am NOT going off door
brand deals and I am NOT going off door to door knocking on people’s doors and
to door knocking on people’s doors and
to door knocking on people’s doors and asking them for business so if it’s
asking them for business so if it’s
asking them for business so if it’s scary that you want to work on fantastic
scary that you want to work on fantastic
scary that you want to work on fantastic go for it but if it’s not don’t feel
go for it but if it’s not don’t feel
go for it but if it’s not don’t feel like you need to get this to be
like you need to get this to be
like you need to get this to be successful because if you
successful because if you
successful because if you keep focusing only on your weaknesses
keep focusing only on your weaknesses
keep focusing only on your weaknesses and you’ll never get better your
and you’ll never get better your
and you’ll never get better your strengths and you just be mediocre at
strengths and you just be mediocre at
strengths and you just be mediocre at everything which is not going to lead
everything which is not going to lead
everything which is not going to lead you to being massively successful so two
you to being massively successful so two
you to being massively successful so two bits of advice ticket whichever
bits of advice ticket whichever
bits of advice ticket whichever direction you want that’s a great point
direction you want that’s a great point
direction you want that’s a great point I don’t think that’s controversial at
I don’t think that’s controversial at
I don’t think that’s controversial at all you know we all have our strengths
all you know we all have our strengths
all you know we all have our strengths and you know for me as content so I
and you know for me as content so I
and you know for me as content so I focus on creating content once I start
focus on creating content once I start
focus on creating content once I start doing anything else it’s bad news that
doing anything else it’s bad news that
doing anything else it’s bad news that break things that broke something this
break things that broke something this
break things that broke something this morning and you know just trying to stay
morning and you know just trying to stay
morning and you know just trying to stay focused on the things that I’m good at
focused on the things that I’m good at
focused on the things that I’m good at you know I definitely agree with that
you know I definitely agree with that
you know I definitely agree with that for sure what did you break this morning
for sure what did you break this morning
for sure what did you break this morning I broke our RSS feed for a little while
I broke our RSS feed for a little while
I broke our RSS feed for a little while they’re so cool so next up is suyash how
they’re so cool so next up is suyash how
they’re so cool so next up is suyash how how do i impress an investor with my
how do i impress an investor with my
how do i impress an investor with my idea in only one minute I would send i
idea in only one minute I would send i
idea in only one minute I would send i would suggest so uh ebony mentioned
would suggest so uh ebony mentioned
would suggest so uh ebony mentioned earlier you know coming up with that
earlier you know coming up with that
earlier you know coming up with that elevator pitch you know just trying to
elevator pitch you know just trying to
elevator pitch you know just trying to write those things down so before you go
write those things down so before you go
write those things down so before you go to that investor and start pitching for
to that investor and start pitching for
to that investor and start pitching for one minute you know really hone in on
one minute you know really hone in on
one minute you know really hone in on what that message is going to be and
what that message is going to be and
what that message is going to be and really focus on the value that you know
really focus on the value that you know
really focus on the value that you know your your business is providing um you
your your business is providing um you
your your business is providing um you know you don’t want to just kind of
know you don’t want to just kind of
know you don’t want to just kind of stumble your way through that pitch this
stumble your way through that pitch this
stumble your way through that pitch this is your once-in-a-lifetime opportunity
is your once-in-a-lifetime opportunity
is your once-in-a-lifetime opportunity or it could be once-in-a-lifetime
or it could be once-in-a-lifetime
or it could be once-in-a-lifetime opportunity so you want to make sure
opportunity so you want to make sure
opportunity so you want to make sure that you’re ready for it um so you know
that you’re ready for it um so you know
that you’re ready for it um so you know practice and you know it erate on that
practice and you know it erate on that
practice and you know it erate on that message and you know make sure that
message and you know make sure that
message and you know make sure that you’re a hundred percent confident
you’re a hundred percent confident
you’re a hundred percent confident before you get out there yeah a hundred
before you get out there yeah a hundred
before you get out there yeah a hundred percent I agree what I would add to it
percent I agree what I would add to it
percent I agree what I would add to it is make sure that the language you’re
is make sure that the language you’re
is make sure that the language you’re using is general enough for everybody to
using is general enough for everybody to
using is general enough for everybody to understand or at least for the people in
understand or at least for the people in
understand or at least for the people in the room to understand if you’re talking
the room to understand if you’re talking
the room to understand if you’re talking to whatever target are just talking to
to whatever target are just talking to
to whatever target are just talking to you want to make sure it’s in a language
you want to make sure it’s in a language
you want to make sure it’s in a language they get where a lot of times when
they get where a lot of times when
they get where a lot of times when people are pitching investors as a you
people are pitching investors as a you
people are pitching investors as a you know angel vest to myself and for my
know angel vest to myself and for my
know angel vest to myself and for my venture capitalist a lot of the
venture capitalist a lot of the
venture capitalist a lot of the one-minute pitches or executive
one-minute pitches or executive
one-minute pitches or executive summaries would be so filled with jargon
summaries would be so filled with jargon
summaries would be so filled with jargon and technical terms that you as a
and technical terms that you as a
and technical terms that you as a entrepreneur understand and you think
entrepreneur understand and you think
entrepreneur understand and you think you’re making it short and concise but
you’re making it short and concise but
you’re making it short and concise but it doesn’t make sense
it doesn’t make sense
it doesn’t make sense somebody who doesn’t understand your
somebody who doesn’t understand your
somebody who doesn’t understand your business inside out and no investor is
business inside out and no investor is
business inside out and no investor is going to understand your business as
going to understand your business as
going to understand your business as much as you do there they have sector
much as you do there they have sector
much as you do there they have sector knowledge but you know you’re in this
knowledge but you know you’re in this
knowledge but you know you’re in this tree you should know your industry
tree you should know your industry
tree you should know your industry better than anybody else and so that’s a
better than anybody else and so that’s a
better than anybody else and so that’s a challenge as 22 filled with jargon that
challenge as 22 filled with jargon that
challenge as 22 filled with jargon that doesn’t make sense in the industry
doesn’t make sense in the industry
doesn’t make sense in the industry there’s a term called the grandmother
there’s a term called the grandmother
there’s a term called the grandmother test where it would be explained the
test where it would be explained the
test where it would be explained the pitch to your grandmother and if she
pitch to your grandmother and if she
pitch to your grandmother and if she understands it then you’ve done a good
understands it then you’ve done a good
understands it then you’ve done a good job and you ready to move on and so to
job and you ready to move on and so to
job and you ready to move on and so to Monica’s point about practice practice
Monica’s point about practice practice
Monica’s point about practice practice practice practice practice yourself but
practice practice practice yourself but
practice practice practice yourself but then also practicing other people who
then also practicing other people who
then also practicing other people who have no idea what your industry is all
have no idea what your industry is all
have no idea what your industry is all about and see if they like it um I look
about and see if they like it um I look
about and see if they like it um I look at my book that I’m coming up with when
at my book that I’m coming up with when
at my book that I’m coming up with when i did it with the test audience only
i did it with the test audience only
i did it with the test audience only half of them were entrepreneurs the
half of them were entrepreneurs the
half of them were entrepreneurs the other half were not entrepreneurs
other half were not entrepreneurs
other half were not entrepreneurs because I know the entrepreneurs are
because I know the entrepreneurs are
because I know the entrepreneurs are going to love it it’s my stuff you know
going to love it it’s my stuff you know
going to love it it’s my stuff you know how much repairs are going to dig it but
how much repairs are going to dig it but
how much repairs are going to dig it but I wanted to reach other people too who
I wanted to reach other people too who
I wanted to reach other people too who are not just entrepreneurs and so happy
are not just entrepreneurs and so happy
are not just entrepreneurs and so happy not first impression so that when they
not first impression so that when they
not first impression so that when they opened up the book and they read the
opened up the book and they read the
opened up the book and they read the first few pages or also wanted three so
first few pages or also wanted three so
first few pages or also wanted three so if they just open up to any page you up
if they just open up to any page you up
if they just open up to any page you up at the page 50 there’s something on
at the page 50 there’s something on
at the page 50 there’s something on there that will grab them because people
there that will grab them because people
there that will grab them because people don’t always just look at the first page
don’t always just look at the first page
don’t always just look at the first page they flip and they I know when I go to a
they flip and they I know when I go to a
they flip and they I know when I go to a bookstore I open up somewhere in the
bookstore I open up somewhere in the
bookstore I open up somewhere in the middle and just see what’s on there see
middle and just see what’s on there see
middle and just see what’s on there see if it grabs me and so understanding your
if it grabs me and so understanding your
if it grabs me and so understanding your audience and then making sure the
audience and then making sure the
audience and then making sure the message is something that they can
message is something that they can
message is something that they can comprehend really quickly once your
comprehend really quickly once your
comprehend really quickly once your one-minute pitch down and also say to a
one-minute pitch down and also say to a
one-minute pitch down and also say to a five in a pitch because if you get
five in a pitch because if you get
five in a pitch because if you get somebody who’s interested in it and they
somebody who’s interested in it and they
somebody who’s interested in it and they ask you a question or they want you to
ask you a question or they want you to
ask you a question or they want you to come in and do something a little more
come in and do something a little more
come in and do something a little more detailed you might have the greatest one
detailed you might have the greatest one
detailed you might have the greatest one minute pitching the world but then you
minute pitching the world but then you
minute pitching the world but then you could you could fall down and struggle
could you could fall down and struggle
could you could fall down and struggle and suffer so you want to make sure that
and suffer so you want to make sure that
and suffer so you want to make sure that you have a five minute 10 minute bitch
you have a five minute 10 minute bitch
you have a five minute 10 minute bitch also kind of ready to go for those more
also kind of ready to go for those more
also kind of ready to go for those more detailed questions yeah I think that’s a
detailed questions yeah I think that’s a
detailed questions yeah I think that’s a great point to you about you know be
great point to you about you know be
great point to you about you know be careful with the jargon and the words
careful with the jargon and the words
careful with the jargon and the words that you use and making sure that you
that you use and making sure that you
that you use and making sure that you know the first impression that you’re
know the first impression that you’re
know the first impression that you’re providing to others is something that
providing to others is something that
providing to others is something that they can understand and that applies to
they can understand and that applies to
they can understand and that applies to not only if you’re pitching Q and a
not only if you’re pitching Q and a
not only if you’re pitching Q and a potential investor that applies to your
potential investor that applies to your
potential investor that applies to your website that applies to your emails that
website that applies to your emails that
website that applies to your emails that applies to your lead magnets which I
applies to your lead magnets which I
applies to your lead magnets which I hope you’re reading that checklist
hope you’re reading that checklist
hope you’re reading that checklist checklist and learning more
checklist and learning more
checklist and learning more out um you know you want to make sure
out um you know you want to make sure
out um you know you want to make sure that you’re speaking to people in a way
that you’re speaking to people in a way
that you’re speaking to people in a way that they can understand what you’re
that they can understand what you’re
that they can understand what you’re offering and that they can kind of see
offering and that they can kind of see
offering and that they can kind of see where they might fit into that story to
where they might fit into that story to
where they might fit into that story to what you guys are doing since you do
what you guys are doing since you do
what you guys are doing since you do content marketing Aweber when you guys
content marketing Aweber when you guys
content marketing Aweber when you guys are going through that process of
are going through that process of
are going through that process of creating a new blog post what goes to
creating a new blog post what goes to
creating a new blog post what goes to your head in terms of creating that
your head in terms of creating that
your head in terms of creating that title and then creating the first
title and then creating the first
title and then creating the first paragraph because that’s going to be my
paragraph because that’s going to be my
paragraph because that’s going to be my first impression if that doesn’t tell me
first impression if that doesn’t tell me
first impression if that doesn’t tell me that I’m going to skip the page I’m
that I’m going to skip the page I’m
that I’m going to skip the page I’m probably not going to scroll down so how
probably not going to scroll down so how
probably not going to scroll down so how do you guys do it when you’re looking at
do you guys do it when you’re looking at
do you guys do it when you’re looking at creating a headline and creating that
creating a headline and creating that
creating a headline and creating that first paragraph so that it creates an
first paragraph so that it creates an
first paragraph so that it creates an amazing impression so what the headlines
amazing impression so what the headlines
amazing impression so what the headlines sometimes we look at two things that
sometimes we look at two things that
sometimes we look at two things that have worked in the past to you and you
have worked in the past to you and you
have worked in the past to you and you know kind of seeing those patterns or it
know kind of seeing those patterns or it
know kind of seeing those patterns or it can be really helpful and really telling
can be really helpful and really telling
can be really helpful and really telling as to what resonates with a specific
as to what resonates with a specific
as to what resonates with a specific audience so for us for example you know
audience so for us for example you know
audience so for us for example you know people really like listicles so we make
people really like listicles so we make
people really like listicles so we make so sometimes we make sure to you know
so sometimes we make sure to you know
so sometimes we make sure to you know have that number in there because we
have that number in there because we
have that number in there because we know it attracts people I’m having how
know it attracts people I’m having how
know it attracts people I’m having how to in there you know that really shows
to in there you know that really shows
to in there you know that really shows people what kind of content you know
people what kind of content you know
people what kind of content you know that it’s going to be something that
that it’s going to be something that
that it’s going to be something that they’re going to learn something from
they’re going to learn something from
they’re going to learn something from and they’re gonna be able to get
and they’re gonna be able to get
and they’re gonna be able to get something directly from that and also
something directly from that and also
something directly from that and also just making sure that it is really
just making sure that it is really
just making sure that it is really specific about the content that they’re
specific about the content that they’re
specific about the content that they’re going to be learning in the article
going to be learning in the article
going to be learning in the article itself so that seems kind of obvious but
itself so that seems kind of obvious but
itself so that seems kind of obvious but you know with the onset of all of these
you know with the onset of all of these
you know with the onset of all of these more clip BTW types of titles and making
more clip BTW types of titles and making
more clip BTW types of titles and making them really obscure to capture people’s
them really obscure to capture people’s
them really obscure to capture people’s interest you know that’s an easy way to
interest you know that’s an easy way to
interest you know that’s an easy way to lose people actually so we want to make
lose people actually so we want to make
lose people actually so we want to make sure that we are specific in you know
sure that we are specific in you know
sure that we are specific in you know what the content is going to provide
what the content is going to provide
what the content is going to provide people and what the value is there so
people and what the value is there so
people and what the value is there so and sometimes that involves to you like
and sometimes that involves to you like
and sometimes that involves to you like including really and jazzy and powerful
including really and jazzy and powerful
including really and jazzy and powerful words you so one word that we’ve been
words you so one word that we’ve been
words you so one word that we’ve been really liking is the word irresistible
really liking is the word irresistible
really liking is the word irresistible so I think we wrote a blog post about
so I think we wrote a blog post about
so I think we wrote a blog post about irresistible content for a sign up for
irresistible content for a sign up for
irresistible content for a sign up for more ears a salute lead magnet something
more ears a salute lead magnet something
more ears a salute lead magnet something along those lines I’m so you know really
along those lines I’m so you know really
along those lines I’m so you know really paying attention to the specific words
paying attention to the specific words
paying attention to the specific words that you’re using to you kind of just
that you’re using to you kind of just
that you’re using to you kind of just you know capture people’s attention and
you know capture people’s attention and
you know capture people’s attention and then it yeah and for the first paragraph
then it yeah and for the first paragraph
then it yeah and for the first paragraph to you know in journalism it’s very
to you know in journalism it’s very
to you know in journalism it’s very common for you know the lead is such a
common for you know the lead is such a
common for you know the lead is such a powerful moment because that’s really
powerful moment because that’s really
powerful moment because that’s really going to
going to
going to I can really make or break whether or
I can really make or break whether or
I can really make or break whether or not somebody can use to read um but
not somebody can use to read um but
not somebody can use to read um but whatever you’ve written so you know we
whatever you’ve written so you know we
whatever you’ve written so you know we try to do something that’s fun we tried
try to do something that’s fun we tried
try to do something that’s fun we tried it sometimes will start off with a
it sometimes will start off with a
it sometimes will start off with a question and for sometimes will you know
question and for sometimes will you know
question and for sometimes will you know start off with a metaphor to kind of
start off with a metaphor to kind of
start off with a metaphor to kind of give people something else to work with
give people something else to work with
give people something else to work with and just really capture them and kind of
and just really capture them and kind of
and just really capture them and kind of hook them into the into the content one
hook them into the into the content one
hook them into the into the content one of the things that I did really
of the things that I did really
of the things that I did really successfully when I was doing my PR
successfully when I was doing my PR
successfully when I was doing my PR campaigns was I’d always have a headline
campaigns was I’d always have a headline
campaigns was I’d always have a headline in a sub headline and if you look at
in a sub headline and if you look at
in a sub headline and if you look at newspapers you’ll often see that with
newspapers you’ll often see that with
newspapers you’ll often see that with the main headline in the second headline
the main headline in the second headline
the main headline in the second headline and so when pitching your borders they
and so when pitching your borders they
and so when pitching your borders they may not like the first one but they may
may not like the first one but they may
may not like the first one but they may love the second one so the second thing
love the second one so the second thing
love the second one so the second thing you put is also super important so if
you put is also super important so if
you put is also super important so if you’re looking at creating a blog piece
you’re looking at creating a blog piece
you’re looking at creating a blog piece or some kind of press release or you
or some kind of press release or you
or some kind of press release or you know an email there’s a subject to get
know an email there’s a subject to get
know an email there’s a subject to get them to open it but then what’s that
them to open it but then what’s that
them to open it but then what’s that what’s that first line that comes in is
what’s that first line that comes in is
what’s that first line that comes in is there value there and if you’re using
there value there and if you’re using
there value there and if you’re using tools like with Aweber I test that all
tools like with Aweber I test that all
tools like with Aweber I test that all the time right like understanding and
the time right like understanding and
the time right like understanding and created a remarkable first impression if
created a remarkable first impression if
created a remarkable first impression if you’re in the kind of business where you
you’re in the kind of business where you
you’re in the kind of business where you can build a list then you can test it so
can build a list then you can test it so
can build a list then you can test it so that you can figure out what the best
that you can figure out what the best
that you can figure out what the best remarkable first impression is so that
remarkable first impression is so that
remarkable first impression is so that the next person will get that and the
the next person will get that and the
the next person will get that and the next person will get an even better
next person will get an even better
next person will get an even better experience and you just keep improving
experience and you just keep improving
experience and you just keep improving improvement improving so testing know
improvement improving so testing know
improvement improving so testing know the color of your email is testing the
the color of your email is testing the
the color of your email is testing the time you deliver a testing what’s in the
time you deliver a testing what’s in the
time you deliver a testing what’s in the subject line is it caps or you put their
subject line is it caps or you put their
subject line is it caps or you put their first name in there do you make it
first name in there do you make it
first name in there do you make it geo-located right there’s a lot of
geo-located right there’s a lot of
geo-located right there’s a lot of things that you can test to make sure
things that you can test to make sure
things that you can test to make sure that I getting the impact that you want
that I getting the impact that you want
that I getting the impact that you want and so you learn from every first
and so you learn from every first
and so you learn from every first impression that you have and how to make
impression that you have and how to make
impression that you have and how to make the next first impression better yeah
the next first impression better yeah
the next first impression better yeah that’s a great I you know we split tests
that’s a great I you know we split tests
that’s a great I you know we split tests all the time and we try to see you know
all the time and we try to see you know
all the time and we try to see you know what works and what resonates with our
what works and what resonates with our
what works and what resonates with our audience and I think actually you know
audience and I think actually you know
audience and I think actually you know you’re just taking it a step back that’s
you’re just taking it a step back that’s
you’re just taking it a step back that’s what really drives the most engagement
what really drives the most engagement
what really drives the most engagement and gives and provides them the best
and gives and provides them the best
and gives and provides them the best person pression for our audiences making
person pression for our audiences making
person pression for our audiences making sure that we’re actually writing content
sure that we’re actually writing content
sure that we’re actually writing content that resonates with people so you know I
that resonates with people so you know I
that resonates with people so you know I definitely in kirkwood encourage
definitely in kirkwood encourage
definitely in kirkwood encourage everybody to you know really tap into
everybody to you know really tap into
everybody to you know really tap into what the needs of your audience is art
what the needs of your audience is art
what the needs of your audience is art and you know trying to figure out how
and you know trying to figure out how
and you know trying to figure out how you can provide content that really
you can provide content that really
you can provide content that really speaks to them was there a recent tests
speaks to them was there a recent tests
speaks to them was there a recent tests you’ve done that you you guys learned
you’ve done that you you guys learned
you’ve done that you you guys learned just you personally found super
just you personally found super
just you personally found super interesting a recent tests that we’ve
interesting a recent tests that we’ve
interesting a recent tests that we’ve done one that we did that I really
done one that we did that I really
done one that we did that I really enjoyed was actually with the use of a
enjoyed was actually with the use of a
enjoyed was actually with the use of a gift in our emails and versus just a
gift in our emails and versus just a
gift in our emails and versus just a static image and we found that people
static image and we found that people
static image and we found that people who received the email with a gift you
who received the email with a gift you
who received the email with a gift you know they really enjoyed it so we
know they really enjoyed it so we
know they really enjoyed it so we included a sentiment widget and our
included a sentiment widget and our
included a sentiment widget and our emails of people can actually say like
emails of people can actually say like
emails of people can actually say like click a happy face behind to kind of
click a happy face behind to kind of
click a happy face behind to kind of Express how the email made them feel so
Express how the email made them feel so
Express how the email made them feel so you know I just really love that test
you know I just really love that test
you know I just really love that test because we can look at you know the
because we can look at you know the
because we can look at you know the numbers the click throughs and the open
numbers the click throughs and the open
numbers the click throughs and the open rates but that doesn’t always tell us
rates but that doesn’t always tell us
rates but that doesn’t always tell us how the the content is making people
how the the content is making people
how the the content is making people feel so you know I really just enjoyed
feel so you know I really just enjoyed
feel so you know I really just enjoyed kind of seeing how what type of
kind of seeing how what type of
kind of seeing how what type of compression we’re making on people and
compression we’re making on people and
compression we’re making on people and how it’s resonating with them in in that
how it’s resonating with them in in that
how it’s resonating with them in in that way so so that was fun interesting one
way so so that was fun interesting one
way so so that was fun interesting one of the things that I was testing was
of the things that I was testing was
of the things that I was testing was putting i found that numbers work really
putting i found that numbers work really
putting i found that numbers work really well in the subject line so if people
well in the subject line so if people
well in the subject line so if people saw the numbers or like three ways to
saw the numbers or like three ways to
saw the numbers or like three ways to whatever that that did really well uh i
whatever that that did really well uh i
whatever that that did really well uh i found that people resonated more with
found that people resonated more with
found that people resonated more with how to avoid a negative situation in the
how to avoid a negative situation in the
how to avoid a negative situation in the goal for a positive one so you know
goal for a positive one so you know
goal for a positive one so you know seven ways to make more money in your
seven ways to make more money in your
seven ways to make more money in your business versus seven ways to avoid
business versus seven ways to avoid
business versus seven ways to avoid losing your business you’re losing one
losing your business you’re losing one
losing your business you’re losing one does better which pains me because I
does better which pains me because I
does better which pains me because I like being a positive person when people
like being a positive person when people
like being a positive person when people resonate more with the avoiding the pain
resonate more with the avoiding the pain
resonate more with the avoiding the pain than going for the positive so like
than going for the positive so like
than going for the positive so like testing those kind of things out like
testing those kind of things out like
testing those kind of things out like tends to how to title versus testing the
tends to how to title versus testing the
tends to how to title versus testing the three ways to do this title so that
three ways to do this title so that
three ways to do this title so that every time you know that that test has
every time you know that that test has
every time you know that that test has gone out but then the next the next army
gone out but then the next the next army
gone out but then the next the next army is coming through right so you got
is coming through right so you got
is coming through right so you got another audience to be able to promote
another audience to be able to promote
another audience to be able to promote and market to and that’s going to be
and market to and that’s going to be
and market to and that’s going to be their first experience with you and so
their first experience with you and so
their first experience with you and so you’ve learned from all the other tests
you’ve learned from all the other tests
you’ve learned from all the other tests that you’ve done Rishi Cup TVs writing
that you’ve done Rishi Cup TVs writing
that you’ve done Rishi Cup TVs writing in reaches the one with the amazing bio
in reaches the one with the amazing bio
in reaches the one with the amazing bio that we’re all going to have to go check
that we’re all going to have to go check
that we’re all going to have to go check out the even a remarkable of oppression
out the even a remarkable of oppression
out the even a remarkable of oppression so like that question if you’ve already
so like that question if you’ve already
so like that question if you’ve already made a bad digital first impression what
made a bad digital first impression what
made a bad digital first impression what are some effective ways to redeem
are some effective ways to redeem
are some effective ways to redeem yourself thanks so they made a bad
yourself thanks so they made a bad
yourself thanks so they made a bad digital first impression
digital first impression
digital first impression I kind of think kind of think of it as
I kind of think kind of think of it as
I kind of think kind of think of it as if you were to meet somebody just you
if you were to meet somebody just you
if you were to meet somebody just you know face-to-face if you were to meet
know face-to-face if you were to meet
know face-to-face if you were to meet somebody at a party or you know at a
somebody at a party or you know at a
somebody at a party or you know at a comp at a networking event you made a
comp at a networking event you made a
comp at a networking event you made a bad first impression the only thing
bad first impression the only thing
bad first impression the only thing that’s really going to eradicate that is
that’s really going to eradicate that is
that’s really going to eradicate that is just by following up with a better
just by following up with a better
just by following up with a better second impression and you know just
second impression and you know just
second impression and you know just making sure that your future
making sure that your future
making sure that your future interactions are on point and that
interactions are on point and that
interactions are on point and that they’re really displaying who you are
they’re really displaying who you are
they’re really displaying who you are and you know really um provide that
and you know really um provide that
and you know really um provide that value and really bring them into you
value and really bring them into you
value and really bring them into you know what you have to offer so you know
know what you have to offer so you know
know what you have to offer so you know just try not to focus too much on that
just try not to focus too much on that
just try not to focus too much on that initial bad impression because there’s
initial bad impression because there’s
initial bad impression because there’s always opportunity to represent yourself
always opportunity to represent yourself
always opportunity to represent yourself a second time and if there’s not then
a second time and if there’s not then
a second time and if there’s not then you know like we were saying earlier you
you know like we were saying earlier you
you know like we were saying earlier you know don’t sweat don’t sweat the small
know don’t sweat don’t sweat the small
know don’t sweat don’t sweat the small stuff you know there’s not not everybody
stuff you know there’s not not everybody
stuff you know there’s not not everybody is going to be a huge fan of yours and
is going to be a huge fan of yours and
is going to be a huge fan of yours and you know that’s going to be okay you
you know that’s going to be okay you
you know that’s going to be okay you want to focus on those who who are
want to focus on those who who are
want to focus on those who who are attracted to what you have to offer so
attracted to what you have to offer so
attracted to what you have to offer so now I definitely encourage you to sit
now I definitely encourage you to sit
now I definitely encourage you to sit either try again the second time or if
either try again the second time or if
either try again the second time or if not then that’s all right don’t let it
not then that’s all right don’t let it
not then that’s all right don’t let it don’t let it bother you too much yeah um
don’t let it bother you too much yeah um
don’t let it bother you too much yeah um I want to know what did you do is she
I want to know what did you do is she
I want to know what did you do is she Rishi is usually like super positive and
Rishi is usually like super positive and
Rishi is usually like super positive and and encouraging I I don’t she hasn’t so
and encouraging I I don’t she hasn’t so
and encouraging I I don’t she hasn’t so I could someone who had created bad
I could someone who had created bad
I could someone who had created bad negative first impression but I want to
negative first impression but I want to
negative first impression but I want to know where she leave that comments what
know where she leave that comments what
know where she leave that comments what you did that was so negative um I think
you did that was so negative um I think
you did that was so negative um I think one being genuine about it and
one being genuine about it and
one being genuine about it and apologizing if you did something wrong
apologizing if you did something wrong
apologizing if you did something wrong and just owning up to it I think a lot
and just owning up to it I think a lot
and just owning up to it I think a lot of people don’t own up to their mistakes
of people don’t own up to their mistakes
of people don’t own up to their mistakes enough and it’s it’s hard to it’s hard
enough and it’s it’s hard to it’s hard
enough and it’s it’s hard to it’s hard to hate on somebody when they’re down
to hate on somebody when they’re down
to hate on somebody when they’re down you know usually successful people don’t
you know usually successful people don’t
you know usually successful people don’t really do much of that if they see that
really do much of that if they see that
really do much of that if they see that you’re down it’s it’s not like ahaha you
you’re down it’s it’s not like ahaha you
you’re down it’s it’s not like ahaha you suck you’re down right that’s that’s
suck you’re down right that’s that’s
suck you’re down right that’s that’s like a that’s a losing mentality and
like a that’s a losing mentality and
like a that’s a losing mentality and then and then provide more value you
then and then provide more value you
then and then provide more value you know make it make it better find find
know make it make it better find find
know make it make it better find find something that you can help them with
something that you can help them with
something that you can help them with that can add value to their lives like
that can add value to their lives like
that can add value to their lives like making a thank you video with all of
making a thank you video with all of
making a thank you video with all of their audience or helping promote their
their audience or helping promote their
their audience or helping promote their book or you know whatever like stock
book or you know whatever like stock
book or you know whatever like stock them on Twitter and just follow what
them on Twitter and just follow what
them on Twitter and just follow what they’re doing follow their YouTube
they’re doing follow their YouTube
they’re doing follow their YouTube channels see what you’re interested in
channels see what you’re interested in
channels see what you’re interested in see what they’re up to and
see what they’re up to and
see what they’re up to and see wow you might be able to help
see wow you might be able to help
see wow you might be able to help because you may not have a huge audience
because you may not have a huge audience
because you may not have a huge audience you may not have a lot of connections
you may not have a lot of connections
you may not have a lot of connections you may not have you know a big network
you may not have you know a big network
you may not have you know a big network to really share but you have you have
to really share but you have you have
to really share but you have you have hustle you’ve got a brain you’ve got
hustle you’ve got a brain you’ve got
hustle you’ve got a brain you’ve got some creativity and that’s all you need
some creativity and that’s all you need
some creativity and that’s all you need to do you got to fit just figure out one
to do you got to fit just figure out one
to do you got to fit just figure out one way to really help them so that you can
way to really help them so that you can
way to really help them so that you can add more value to what they’re all about
add more value to what they’re all about
add more value to what they’re all about something that they it’s harder because
something that they it’s harder because
something that they it’s harder because they have a negative impression of you
they have a negative impression of you
they have a negative impression of you now um but you know they do know who you
now um but you know they do know who you
now um but you know they do know who you are which might be better than uh then
are which might be better than uh then
are which might be better than uh then not knowing who you are but just just
not knowing who you are but just just
not knowing who you are but just just added more value like the people who add
added more value like the people who add
added more value like the people who add value on my channel I know who they are
value on my channel I know who they are
value on my channel I know who they are like we she’s been in a lot of the
like we she’s been in a lot of the
like we she’s been in a lot of the chance I know who she is right so how
chance I know who she is right so how
chance I know who she is right so how did that happen like this Rishi have a
did that happen like this Rishi have a
did that happen like this Rishi have a huge channel know that she have a huge
huge channel know that she have a huge
huge channel know that she have a huge network has she you know bought a
network has she you know bought a
network has she you know bought a thousand books no she hasn’t done any
thousand books no she hasn’t done any
thousand books no she hasn’t done any that but she’s showed up and added value
that but she’s showed up and added value
that but she’s showed up and added value and helped out and so you could do that
and helped out and so you could do that
and helped out and so you could do that too just understanding what’s important
too just understanding what’s important
too just understanding what’s important to that person and in figuring out some
to that person and in figuring out some
to that person and in figuring out some creative way and as entrepreneurs that’s
creative way and as entrepreneurs that’s
creative way and as entrepreneurs that’s what we’re good at being resourceful
what we’re good at being resourceful
what we’re good at being resourceful being creative some creative way to use
being creative some creative way to use
being creative some creative way to use the talents that you have to provide
the talents that you have to provide
the talents that you have to provide value to them in some way and that has
value to them in some way and that has
value to them in some way and that has to be remarkable because you created
to be remarkable because you created
to be remarkable because you created that first negative impression I don’t
that first negative impression I don’t
that first negative impression I don’t advise you you know when you’re and when
advise you you know when you’re and when
advise you you know when you’re and when you’re adding focusing on adding value
you’re adding focusing on adding value
you’re adding focusing on adding value you might not necessarily be resolving a
you might not necessarily be resolving a
you might not necessarily be resolving a problem that they specifically have but
problem that they specifically have but
problem that they specifically have but you never know where in the future they
you never know where in the future they
you never know where in the future they might see something that you create and
might see something that you create and
might see something that you create and they are impressed and you know they
they are impressed and you know they
they are impressed and you know they finally have that moment where they feel
finally have that moment where they feel
finally have that moment where they feel like you know you can help them and that
like you know you can help them and that
like you know you can help them and that they have a connection with you so you
they have a connection with you so you
they have a connection with you so you never know where they might come along
never know where they might come along
never know where they might come along in the future and we recently launched a
in the future and we recently launched a
in the future and we recently launched a campaign in called today’s your day and
campaign in called today’s your day and
campaign in called today’s your day and it’s all about inspiring people to
it’s all about inspiring people to
it’s all about inspiring people to finally take advantage of the things
finally take advantage of the things
finally take advantage of the things that they have been thinking about doing
that they have been thinking about doing
that they have been thinking about doing but for whatever for whatever reason
but for whatever for whatever reason
but for whatever for whatever reason just haven’t gotten around to doing it
just haven’t gotten around to doing it
just haven’t gotten around to doing it so you know we’ve off we offer different
so you know we’ve off we offer different
so you know we’ve off we offer different checklists on you know how to create a
checklists on you know how to create a
checklists on you know how to create a YouTube video how to create an online
YouTube video how to create an online
YouTube video how to create an online course so you know we’re trying to find
course so you know we’re trying to find
course so you know we’re trying to find ways that we can provide additional
ways that we can provide additional
ways that we can provide additional value to people without necessarily
value to people without necessarily
value to people without necessarily being you know use Aweber use email
being you know use Aweber use email
being you know use Aweber use email marketing but just kind of showing them
marketing but just kind of showing them
marketing but just kind of showing them you know we’re here to help you we
you know we’re here to help you we
you know we’re here to help you we know that you have these struggles and
know that you have these struggles and
know that you have these struggles and we want to make sure that you have what
we want to make sure that you have what
we want to make sure that you have what you need to get started and that you
you need to get started and that you
you need to get started and that you have the encouragement there so you know
have the encouragement there so you know
have the encouragement there so you know that’s kind of an example of one way
that’s kind of an example of one way
that’s kind of an example of one way that we are a weber providing additional
that we are a weber providing additional
that we are a weber providing additional value to the email marketing that we
value to the email marketing that we
value to the email marketing that we offer but you know we don’t know who we
offer but you know we don’t know who we
offer but you know we don’t know who we might be bringing back that didn’t have
might be bringing back that didn’t have
might be bringing back that didn’t have a good first impression of us in the
a good first impression of us in the
a good first impression of us in the beginning oh you know just trying to
beginning oh you know just trying to
beginning oh you know just trying to stay focus on helping others and helping
stay focus on helping others and helping
stay focus on helping others and helping your audience will really help you
your audience will really help you
your audience will really help you overcome that there was a lot of
overcome that there was a lot of
overcome that there was a lot of excitement last month to run the today
excitement last month to run the today
excitement last month to run the today is a day campaign and had lunch i think
is a day campaign and had lunch i think
is a day campaign and had lunch i think it was about to launch like the next
it was about to launch like the next
it was about to launch like the next week or something so where can people
week or something so where can people
week or something so where can people find out about that is it sign up yes so
find out about that is it sign up yes so
find out about that is it sign up yes so the site is alive we’re still very
the site is alive we’re still very
the site is alive we’re still very excited about it it’s a weber com awwe
excited about it it’s a weber com awwe
excited about it it’s a weber com awwe ber calm / today geo da y so if you go
ber calm / today geo da y so if you go
ber calm / today geo da y so if you go there um i can always post it in the
there um i can always post it in the
there um i can always post it in the comments in the video after 2 i’m check
comments in the video after 2 i’m check
comments in the video after 2 i’m check it out you know maybe you’ll find
it out you know maybe you’ll find
it out you know maybe you’ll find something there that resonates with you
something there that resonates with you
something there that resonates with you but you know just still going along that
but you know just still going along that
but you know just still going along that idea of providing value i love it i love
idea of providing value i love it i love
idea of providing value i love it i love i’ll link it up in the in the
i’ll link it up in the in the
i’ll link it up in the in the description after if those you guys who
description after if those you guys who
description after if those you guys who aren’t watching live um veena is writing
basically being concerned about the
basically being concerned about the other people what they will think about
other people what they will think about
other people what they will think about your first impression and and the
your first impression and and the
your first impression and and the negative self-talk inside your head of
negative self-talk inside your head of
negative self-talk inside your head of what the other people are going to think
what the other people are going to think
what the other people are going to think of me when i do my first speech or
of me when i do my first speech or
of me when i do my first speech or article or whatever and how how to stop
article or whatever and how how to stop
article or whatever and how how to stop the negative voices inside our head what
the negative voices inside our head what
the negative voices inside our head what do you think good question we’re going
do you think good question we’re going
do you think good question we’re going we’re going deeper so you know i think
we’re going deeper so you know i think
we’re going deeper so you know i think back to you as well like when i first
back to you as well like when i first
back to you as well like when i first wrote my first blog post and it was
wrote my first blog post and it was
wrote my first blog post and it was published on the internet and you know I
published on the internet and you know I
published on the internet and you know I was really nervous about how it’s gonna
was really nervous about how it’s gonna
was really nervous about how it’s gonna be received and what kind of feedback
be received and what kind of feedback
be received and what kind of feedback people were gonna provide and you know
people were gonna provide and you know
people were gonna provide and you know then I didn’t hear any feedback at all
then I didn’t hear any feedback at all
then I didn’t hear any feedback at all and I was like okay that’s better than
and I was like okay that’s better than
and I was like okay that’s better than anything negative but you know at the
anything negative but you know at the
anything negative but you know at the same time it’s it’s all about really
same time it’s it’s all about really
same time it’s it’s all about really practicing and just focusing on your
practicing and just focusing on your
practicing and just focusing on your audience and making sure that you’re
audience and making sure that you’re
audience and making sure that you’re solving a problem because if you’re
solving a problem because if you’re
solving a problem because if you’re solving one of their problems and your
solving one of their problems and your
solving one of their problems and your focus on that you know you’re gonna
focus on that you know you’re gonna
focus on that you know you’re gonna you’re going to be helping somebody and
you’re going to be helping somebody and
you’re going to be helping somebody and at the end of the day that’s what’s
at the end of the day that’s what’s
at the end of the day that’s what’s worth it so you know them and the more
worth it so you know them and the more
worth it so you know them and the more you do that and the more positive
you do that and the more positive
you do that and the more positive feedback you start to get back um you
feedback you start to get back um you
feedback you start to get back um you know that’ll help you know reduce some
know that’ll help you know reduce some
know that’ll help you know reduce some of those negative thoughts that you
of those negative thoughts that you
of those negative thoughts that you might have but you know sometimes you
might have but you know sometimes you
might have but you know sometimes you just have to take risks and try to
just have to take risks and try to
just have to take risks and try to silence those thoughts but you know the
silence those thoughts but you know the
silence those thoughts but you know the more you do that just stay focused on
more you do that just stay focused on
more you do that just stay focused on the value of that you’re providing and
the value of that you’re providing and
the value of that you’re providing and just really focus they focus on helping
just really focus they focus on helping
just really focus they focus on helping your audience and no that’ll bring you
your audience and no that’ll bring you
your audience and no that’ll bring you far yeah I think one practicing so you
far yeah I think one practicing so you
far yeah I think one practicing so you get more comfortable in it you get more
get more comfortable in it you get more
get more comfortable in it you get more confident just again if you have to go
confident just again if you have to go
confident just again if you have to go and pitch like the other person talk
and pitch like the other person talk
and pitch like the other person talk about to investors and that I’d be on a
about to investors and that I’d be on a
about to investors and that I’d be on a stage and is 500 people in the room that
stage and is 500 people in the room that
stage and is 500 people in the room that could be super scary and you’re going to
could be super scary and you’re going to
could be super scary and you’re going to have tons of you know negative self-talk
have tons of you know negative self-talk
have tons of you know negative self-talk but the more that you practice it on
but the more that you practice it on
but the more that you practice it on smaller stage is the easier it is so you
smaller stage is the easier it is so you
smaller stage is the easier it is so you have more confidence going in I would
have more confidence going in I would
have more confidence going in I would also say that not everyone is out to
also say that not everyone is out to
also say that not everyone is out to laugh at you you know I remember being I
laugh at you you know I remember being I
laugh at you you know I remember being I was going snowboarding and I was on the
was going snowboarding and I was on the
was going snowboarding and I was on the ski hill I was on the was it called that
ski hill I was on the was it called that
ski hill I was on the was it called that thing that takes you up I was feeling
thing that takes you up I was feeling
thing that takes you up I was feeling the list I was on the left I’m still
the list I was on the left I’m still
the list I was on the left I’m still pretty new at it but I was on the lift
pretty new at it but I was on the lift
pretty new at it but I was on the lift and this is girl going down and I told
and this is girl going down and I told
and this is girl going down and I told this joke before which is going down and
this joke before which is going down and
this joke before which is going down and she’s trying to do these jumps and she
she’s trying to do these jumps and she
she’s trying to do these jumps and she can’t she can’t lend the jump she’s
can’t she can’t lend the jump she’s
can’t she can’t lend the jump she’s falling and she tries and they just
falling and she tries and they just
falling and she tries and they just Falls and Falls and then I’m sitting
Falls and Falls and then I’m sitting
Falls and Falls and then I’m sitting like aw man i hope i hope she gets that
like aw man i hope i hope she gets that
like aw man i hope i hope she gets that jump i wanted to get that jump anybody
jump i wanted to get that jump anybody
jump i wanted to get that jump anybody in yeah I put think the top of the hill
in yeah I put think the top of the hill
in yeah I put think the top of the hill and she’s at the bottom and she hits
and she’s at the bottom and she hits
and she’s at the bottom and she hits that last jump and I’m like excited for
that last jump and I’m like excited for
that last jump and I’m like excited for her that she got her jump and then I get
her that she got her jump and then I get
her that she got her jump and then I get to the top of the hill I’m coming off
to the top of the hill I’m coming off
to the top of the hill I’m coming off and I with Who I wonder if I can if I
and I with Who I wonder if I can if I
and I with Who I wonder if I can if I could do that jump to I wonder if I can
could do that jump to I wonder if I can
could do that jump to I wonder if I can do that like her and the first thought
do that like her and the first thought
do that like her and the first thought that I had was who’s around me who’s
that I had was who’s around me who’s
that I had was who’s around me who’s going to see if I fall and and then I
going to see if I fall and and then I
going to see if I fall and and then I realized wait I was just I was that
realized wait I was just I was that
realized wait I was just I was that person who was watching and I was
person who was watching and I was
person who was watching and I was cheering her on I didn’t want to see her
cheering her on I didn’t want to see her
cheering her on I didn’t want to see her fall I want to see her succeed and land
fall I want to see her succeed and land
fall I want to see her succeed and land that so why is my automatic assumption
that so why is my automatic assumption
that so why is my automatic assumption that everybody was going to be laughing
that everybody was going to be laughing
that everybody was going to be laughing at me a word that I’m gonna fall we’re
at me a word that I’m gonna fall we’re
at me a word that I’m gonna fall we’re really where we’re on biggest critics
really where we’re on biggest critics
really where we’re on biggest critics and so just understanding that people
and so just understanding that people
and so just understanding that people you know do want to see you succeed to
you know do want to see you succeed to
you know do want to see you succeed to not
not
not the world is not all just laughing at
the world is not all just laughing at
the world is not all just laughing at you I think those two things that’s more
you I think those two things that’s more
you I think those two things that’s more the mindset and to practicing so you’re
the mindset and to practicing so you’re
the mindset and to practicing so you’re more comfortable with it will help maybe
more comfortable with it will help maybe
more comfortable with it will help maybe not totally eliminate that negative
not totally eliminate that negative
not totally eliminate that negative self-talk but help help dampen it and
self-talk but help help dampen it and
self-talk but help help dampen it and help it not prevent you from taking the
help it not prevent you from taking the
help it not prevent you from taking the action you need to take cool i’m flying
action you need to take cool i’m flying
action you need to take cool i’m flying through this so many like this somebody
through this so many like this somebody
through this so many like this somebody shatter happening in this hard to get to
shatter happening in this hard to get to
shatter happening in this hard to get to the questions to see him like scrolling
the questions to see him like scrolling
the questions to see him like scrolling scrolling these are the questions but
scrolling these are the questions but
scrolling these are the questions but next one is from Jiwon Hussain how much
next one is from Jiwon Hussain how much
next one is from Jiwon Hussain how much does role-playing play a part so how
does role-playing play a part so how
does role-playing play a part so how much is real plain pic play a part in
much is real plain pic play a part in
much is real plain pic play a part in creating a first impression so I can’t
creating a first impression so I can’t
creating a first impression so I can’t see the comments but i’m going to assume
see the comments but i’m going to assume
see the comments but i’m going to assume that means you know just practicing
that means you know just practicing
that means you know just practicing beforehand um you know if you have
beforehand um you know if you have
beforehand um you know if you have somebody that you can really interact
somebody that you can really interact
somebody that you can really interact with face-to-face you know i think
with face-to-face you know i think
with face-to-face you know i think that’s really valuable because you can
that’s really valuable because you can
that’s really valuable because you can only talk to yourself in there or talk
only talk to yourself in there or talk
only talk to yourself in there or talk to your dog so much but when you can
to your dog so much but when you can
to your dog so much but when you can really see how when you can really see
really see how when you can really see
really see how when you can really see other people’s funny language and the
other people’s funny language and the
other people’s funny language and the expressions on their faces and you know
expressions on their faces and you know
expressions on their faces and you know get that actual feedback firsthand you
get that actual feedback firsthand you
get that actual feedback firsthand you know sometimes that can be extremely
know sometimes that can be extremely
know sometimes that can be extremely helpful on a few months ago i gave a
helpful on a few months ago i gave a
helpful on a few months ago i gave a presentation for a conference and I
presentation for a conference and I
presentation for a conference and I practiced in front of my husband and you
practiced in front of my husband and you
practiced in front of my husband and you know I tried to get through stumbling
know I tried to get through stumbling
know I tried to get through stumbling and there’s some of the slides I didn’t
and there’s some of the slides I didn’t
and there’s some of the slides I didn’t necessarily make sense but you know
necessarily make sense but you know
necessarily make sense but you know really going through that exercise of
really going through that exercise of
really going through that exercise of presenting um was really valuable and
presenting um was really valuable and
presenting um was really valuable and really helpful for me yeah I think it’s
really helpful for me yeah I think it’s
really helpful for me yeah I think it’s just another level of practice we’ve
just another level of practice we’ve
just another level of practice we’ve talked the number of times about how
talked the number of times about how
talked the number of times about how important practices to getting the
important practices to getting the
important practices to getting the confidence so that when you go out your
confidence so that when you go out your
confidence so that when you go out your you are delivering to helping us
you are delivering to helping us
you are delivering to helping us remarkable especially if you’re doing it
remarkable especially if you’re doing it
remarkable especially if you’re doing it in a situation where there’s other
in a situation where there’s other
in a situation where there’s other people like if you’re doing a one-on-one
people like if you’re doing a one-on-one
people like if you’re doing a one-on-one meeting what that other person might
meeting what that other person might
meeting what that other person might kind of say and if you can practice
kind of say and if you can practice
kind of say and if you can practice somebody who knows that person and what
somebody who knows that person and what
somebody who knows that person and what they might respond to um I for example
they might respond to um I for example
they might respond to um I for example my salsa business had my guy who was
my salsa business had my guy who was
my salsa business had my guy who was going into an important meeting with one
going into an important meeting with one
going into an important meeting with one of the people on our team and he was
of the people on our team and he was
of the people on our team and he was nervous about it and said hey can you be
nervous about it and said hey can you be
nervous about it and said hey can you be this person and like help me here’s what
this person and like help me here’s what
this person and like help me here’s what she might
she might
she might a when I say this and how can I walk
a when I say this and how can I walk
a when I say this and how can I walk through it and then we switch to say hey
through it and then we switch to say hey
through it and then we switch to say hey here’s what I would say and then you
here’s what I would say and then you
here’s what I would say and then you would say well this is what she was
would say well this is what she was
would say well this is what she was saying respond and so just that role
saying respond and so just that role
saying respond and so just that role playing really helped I think it can
playing really helped I think it can
playing really helped I think it can also kind of help though to when when
also kind of help though to when when
also kind of help though to when when it’s when you’re creating content like
it’s when you’re creating content like
it’s when you’re creating content like if you create a newsletter imagine that
if you create a newsletter imagine that
if you create a newsletter imagine that like if you’re selling entrepreneurs you
like if you’re selling entrepreneurs you
like if you’re selling entrepreneurs you know I’m marketing to entrepreneurs I
know I’m marketing to entrepreneurs I
know I’m marketing to entrepreneurs I imagine an entrepreneur reading the
imagine an entrepreneur reading the
imagine an entrepreneur reading the newsletter and seen what are they going
newsletter and seen what are they going
newsletter and seen what are they going to like what are they not going to like
to like what are they not going to like
to like what are they not going to like what are they can resonate with when I’m
what are they can resonate with when I’m
what are they can resonate with when I’m doing my book right imagine somebody
doing my book right imagine somebody
doing my book right imagine somebody reading it and so the next time you’re
reading it and so the next time you’re
reading it and so the next time you’re creating content to you could you could
creating content to you could you could
creating content to you could you could roll play with somebody who is that
roll play with somebody who is that
roll play with somebody who is that customer like if you’re creating content
customer like if you’re creating content
customer like if you’re creating content for you know shoemakers but you’re not a
for you know shoemakers but you’re not a
for you know shoemakers but you’re not a shoemaker it might be hard they get
shoemaker it might be hard they get
shoemaker it might be hard they get something that resonates but if you can
something that resonates but if you can
something that resonates but if you can show it to a shoemaker and get their
show it to a shoemaker and get their
show it to a shoemaker and get their feedback as they hey what do you think
feedback as they hey what do you think
feedback as they hey what do you think then that helps make your content better
then that helps make your content better
then that helps make your content better so it’s just another form of practicing
so it’s just another form of practicing
so it’s just another form of practicing to make sure that you end up with much
to make sure that you end up with much
to make sure that you end up with much better results so I encourage it I’m a
better results so I encourage it I’m a
better results so I encourage it I’m a fan uh Ryan is writing in how can you
fan uh Ryan is writing in how can you
fan uh Ryan is writing in how can you make a remarkable proposal without
make a remarkable proposal without
make a remarkable proposal without offending people that offending people
offending people that offending people
offending people that offending people the more context might be helpful but
the more context might be helpful but
the more context might be helpful but I’m you know just be mindful of the
I’m you know just be mindful of the
I’m you know just be mindful of the people you’re talking to if there’s
people you’re talking to if there’s
people you’re talking to if there’s something that you want to talk about or
something that you want to talk about or
something that you want to talk about or I feel like the time when you could
I feel like the time when you could
I feel like the time when you could potentially offend somebody is if you
potentially offend somebody is if you
potentially offend somebody is if you try to be humorous or funny i’m trying
try to be humorous or funny i’m trying
try to be humorous or funny i’m trying to think of examples um where I’ve seen
to think of examples um where I’ve seen
to think of examples um where I’ve seen that happen but you know just try to
that happen but you know just try to
that happen but you know just try to stay focused on the value that you’re
stay focused on the value that you’re
stay focused on the value that you’re providing and just keeping focused on um
providing and just keeping focused on um
providing and just keeping focused on um what the problems are that you’re gonna
what the problems are that you’re gonna
what the problems are that you’re gonna that you’re trying to solve you know
that you’re trying to solve you know
that you’re trying to solve you know that’ll help eliminate some of that
that’ll help eliminate some of that
that’ll help eliminate some of that extra um comments that might slip out or
extra um comments that might slip out or
extra um comments that might slip out or you know if you might offend people in
you know if you might offend people in
you know if you might offend people in certain ways I think to just being
certain ways I think to just being
certain ways I think to just being mindful of the way that you present your
mindful of the way that you present your
mindful of the way that you present your help to others you know you don’t want
help to others you know you don’t want
help to others you know you don’t want to just assume that they’re in a place
to just assume that they’re in a place
to just assume that they’re in a place where they need a lot of help or that
where they need a lot of help or that
where they need a lot of help or that they’re struggling because you know some
they’re struggling because you know some
they’re struggling because you know some people might take offense to that
people might take offense to that
people might take offense to that um but really just focus on focus on
um but really just focus on focus on
um but really just focus on focus on this whatever it is that you’re
this whatever it is that you’re
this whatever it is that you’re delivering and just making sure that
delivering and just making sure that
delivering and just making sure that your message is clear around that it’s
your message is clear around that it’s
your message is clear around that it’s an interesting question I’ve been asked
an interesting question I’ve been asked
an interesting question I’ve been asked this question before it’s an interesting
this question before it’s an interesting
this question before it’s an interesting one I think it speaks it to the to your
one I think it speaks it to the to your
one I think it speaks it to the to your mindset Ryan like I don’t know that I’ve
mindset Ryan like I don’t know that I’ve
mindset Ryan like I don’t know that I’ve ever offended anybody with the proposal
ever offended anybody with the proposal
ever offended anybody with the proposal that I’ve put together ah and you know
that I’ve put together ah and you know
that I’ve put together ah and you know you can definitely offend people to make
you can definitely offend people to make
you can definitely offend people to make a point you know if you are if you’re
a point you know if you are if you’re
a point you know if you are if you’re pitching a customer and you know they
pitching a customer and you know they
pitching a customer and you know they you don’t like how they’re doing their
you don’t like how they’re doing their
you don’t like how they’re doing their business and you say hey you’re your
business and you say hey you’re your
business and you say hey you’re your newsletter campaign really sucks it’s
newsletter campaign really sucks it’s
newsletter campaign really sucks it’s not getting any results at all you know
not getting any results at all you know
not getting any results at all you know look at that that’s the most boring
look at that that’s the most boring
look at that that’s the most boring thing you ever seen in my life um not
thing you ever seen in my life um not
thing you ever seen in my life um not that may even resonate with some people
that may even resonate with some people
that may even resonate with some people um you know you look at Kanye West he
um you know you look at Kanye West he
um you know you look at Kanye West he offends people but he also gets results
offends people but he also gets results
offends people but he also gets results are what he’s doing so should you change
are what he’s doing so should you change
are what he’s doing so should you change I don’t know that’s interesting question
I don’t know that’s interesting question
I don’t know that’s interesting question like okay it’s easily for me to say hey
like okay it’s easily for me to say hey
like okay it’s easily for me to say hey this is how I do it I don’t know offend
this is how I do it I don’t know offend
this is how I do it I don’t know offend people I think it’s wrong uh I haven’t
people I think it’s wrong uh I haven’t
people I think it’s wrong uh I haven’t had results doing it and not that I’m
had results doing it and not that I’m
had results doing it and not that I’m encroaching to go out and just a friend
encroaching to go out and just a friend
encroaching to go out and just a friend people left right and center but also if
people left right and center but also if
people left right and center but also if you are always just trying to play nice
you are always just trying to play nice
you are always just trying to play nice and be safe and try to do something
and be safe and try to do something
and be safe and try to do something that’s not true to you you’re not going
that’s not true to you you’re not going
that’s not true to you you’re not going to be remarkable it’s going to be a
to be remarkable it’s going to be a
to be remarkable it’s going to be a super boring pitch so I don’t know that
super boring pitch so I don’t know that
super boring pitch so I don’t know that you need to worry so much about
you need to worry so much about
you need to worry so much about offending people that’s that strange
offending people that’s that strange
offending people that’s that strange advice coming from me um it’s such an
advice coming from me um it’s such an
advice coming from me um it’s such an interesting question yeah it’s a
interesting question yeah it’s a
interesting question yeah it’s a challenging one I mean if it’s your
challenging one I mean if it’s your
challenging one I mean if it’s your stick then you know maybe that maybe
stick then you know maybe that maybe
stick then you know maybe that maybe that works like for your brand on but
that works like for your brand on but
that works like for your brand on but and you can always tell to you if you
and you can always tell to you if you
and you can always tell to you if you find that you’re not getting any
find that you’re not getting any
find that you’re not getting any business with that approach and you know
business with that approach and you know
business with that approach and you know that’s going to be really telling ya I
that’s going to be really telling ya I
that’s going to be really telling ya I think it’s got to be something that
think it’s got to be something that
think it’s got to be something that feels right for you and experiment with
feels right for you and experiment with
feels right for you and experiment with you know like if a friend in business
you know like if a friend in business
you know like if a friend in business offending people I think the intent
offending people I think the intent
offending people I think the intent still has to be positively I guess for
still has to be positively I guess for
still has to be positively I guess for me the intense still has to be positive
me the intense still has to be positive
me the intense still has to be positive right like you might have to push people
right like you might have to push people
right like you might have to push people through uncomfortable horns and that
through uncomfortable horns and that
through uncomfortable horns and that might be a friend into them but the
might be a friend into them but the
might be a friend into them but the tend to still to help them get better
tend to still to help them get better
tend to still to help them get better right it’s still a positive outcome that
right it’s still a positive outcome that
right it’s still a positive outcome that you’re trying to guide them through and
you’re trying to guide them through and
you’re trying to guide them through and you know you can deliver harsh truth to
you know you can deliver harsh truth to
you know you can deliver harsh truth to them that might come off as a friendly
them that might come off as a friendly
them that might come off as a friendly but at the core is still love i think
but at the core is still love i think
but at the core is still love i think that’s that’s the most important thing
that’s that’s the most important thing
that’s that’s the most important thing for me that your it’s you’re not meant
for me that your it’s you’re not meant
for me that your it’s you’re not meant you not meaning to just go out and blast
you not meaning to just go out and blast
you not meaning to just go out and blast somebody but you’re trying to do it to
somebody but you’re trying to do it to
somebody but you’re trying to do it to help them and yeah like Monica said it’s
help them and yeah like Monica said it’s
help them and yeah like Monica said it’s got a its got to work right and every
got a its got to work right and every
got a its got to work right and every time you do it you learn and see if it’s
time you do it you learn and see if it’s
time you do it you learn and see if it’s if it’s helping you get further along
if it’s helping you get further along
if it’s helping you get further along your path or if it’s just constant
your path or if it’s just constant
your path or if it’s just constant something you need that you’re fighting
something you need that you’re fighting
something you need that you’re fighting through you never get to where you want
through you never get to where you want
through you never get to where you want to go there was actually I just
to go there was actually I just
to go there was actually I just remembered um I forget who it was but
remembered um I forget who it was but
remembered um I forget who it was but somebody was cleaning their email list
somebody was cleaning their email list
somebody was cleaning their email list and he sent out an email that was you
and he sent out an email that was you
and he sent out an email that was you know basically saying if you you know if
know basically saying if you you know if
know basically saying if you you know if you’re not a smart person get off my
you’re not a smart person get off my
you’re not a smart person get off my list you know kind of along those lines
list you know kind of along those lines
list you know kind of along those lines and he offended a lot of people and a
and he offended a lot of people and a
and he offended a lot of people and a lot of people you know called him out on
lot of people you know called him out on
lot of people you know called him out on it but then at the same time you know he
it but then at the same time you know he
it but then at the same time you know he kept a lot of people and they thought he
kept a lot of people and they thought he
kept a lot of people and they thought he you know had a lot of guts for kind of
you know had a lot of guts for kind of
you know had a lot of guts for kind of taking that approach because it was so
taking that approach because it was so
taking that approach because it was so new so you know it can be very divisive
new so you know it can be very divisive
new so you know it can be very divisive so you know be careful um but at the
so you know be careful um but at the
so you know be careful um but at the same time you know just see it if it
same time you know just see it if it
same time you know just see it if it works for you and if it makes sense with
works for you and if it makes sense with
works for you and if it makes sense with your brand and like Evan said if it
your brand and like Evan said if it
your brand and like Evan said if it feels right then you know just be
feels right then you know just be
feels right then you know just be careful yeah I think just one other
careful yeah I think just one other
careful yeah I think just one other thing I would be making sure that if
thing I would be making sure that if
thing I would be making sure that if you’re offending somebody it’s it’s
you’re offending somebody it’s it’s
you’re offending somebody it’s it’s intentional it’s not unintentional right
intentional it’s not unintentional right
intentional it’s not unintentional right so that’s where the practice comes in
so that’s where the practice comes in
so that’s where the practice comes in that’s where the role plane comes in if
that’s where the role plane comes in if
that’s where the role plane comes in if you’re coming up and in criticizing
you’re coming up and in criticizing
you’re coming up and in criticizing something you know that they’re going to
something you know that they’re going to
something you know that they’re going to be offended by it and it’s not a
be offended by it and it’s not a
be offended by it and it’s not a surprise to you that you said this in
surprise to you that you said this in
surprise to you that you said this in that room or to that person you know it
that room or to that person you know it
that room or to that person you know it could be something as my new des if
could be something as my new des if
could be something as my new des if you’re hating on dogs and that person
you’re hating on dogs and that person
you’re hating on dogs and that person just lost their dog you know that’s not
just lost their dog you know that’s not
just lost their dog you know that’s not you’re finally not going to win that
you’re finally not going to win that
you’re finally not going to win that deal in that moment so knowing your
deal in that moment so knowing your
deal in that moment so knowing your audience to make sure you’re not using
audience to make sure you’re not using
audience to make sure you’re not using words of language that would offend them
words of language that would offend them
words of language that would offend them that when you do it you have you have
that when you do it you have you have
that when you do it you have you have intent and you know what you’re doing a
smile Blythe
smile Blythe I’ll pronounce that okay uh at miss
I’ll pronounce that okay uh at miss
I’ll pronounce that okay uh at miss montesa and Avan using your twitter
montesa and Avan using your twitter
montesa and Avan using your twitter handle you can check you out miss Montez
handle you can check you out miss Montez
handle you can check you out miss Montez making the first impression looking back
making the first impression looking back
making the first impression looking back what was the best advice you have taken
what was the best advice you have taken
what was the best advice you have taken yourself best advice you’ve taken
yourself best advice you’ve taken
yourself best advice you’ve taken yourself on creating a good first
yourself on creating a good first
yourself on creating a good first impression it’s a great question I’m
impression it’s a great question I’m
impression it’s a great question I’m going to think about that a little bit
going to think about that a little bit
going to think about that a little bit but um you know one piece of advice that
but um you know one piece of advice that
but um you know one piece of advice that I receive 4 i’m actually a professor
I receive 4 i’m actually a professor
I receive 4 i’m actually a professor during a public speaking class was that
during a public speaking class was that
during a public speaking class was that you know and this kind of goes along
you know and this kind of goes along
you know and this kind of goes along with what Evan was saying earlier about
with what Evan was saying earlier about
with what Evan was saying earlier about being your own critic you know you have
being your own critic you know you have
being your own critic you know you have an idea in your head of how perfect you
an idea in your head of how perfect you
an idea in your head of how perfect you want things to be but others don’t
want things to be but others don’t
want things to be but others don’t necessarily see that so you know if you
necessarily see that so you know if you
necessarily see that so you know if you just stay focused and you’re prepared um
just stay focused and you’re prepared um
just stay focused and you’re prepared um you know try not to basically it all
you know try not to basically it all
you know try not to basically it all comes down to you just trying to not let
comes down to you just trying to not let
comes down to you just trying to not let the fear overcome your the risk that
the fear overcome your the risk that
the fear overcome your the risk that you’re taking and creating that first
you’re taking and creating that first
you’re taking and creating that first impression and I think to you just you
impression and I think to you just you
impression and I think to you just you know keeping in mind who your audiences
know keeping in mind who your audiences
know keeping in mind who your audiences and just always focus on delivering that
and just always focus on delivering that
and just always focus on delivering that value I can’t emphasize that enough or
value I can’t emphasize that enough or
value I can’t emphasize that enough or repeated enough I think that’s the most
repeated enough I think that’s the most
repeated enough I think that’s the most important thing that I’ve been told the
important thing that I’ve been told the
important thing that I’ve been told the thing that comes to mind for me is seth
thing that comes to mind for me is seth
thing that comes to mind for me is seth godin is purple cow we had that book
godin is purple cow we had that book
godin is purple cow we had that book about creating a remarkable impression
about creating a remarkable impression
about creating a remarkable impression and he has a great video I don’t know if
and he has a great video I don’t know if
and he has a great video I don’t know if it’s on Ted or something else where
it’s on Ted or something else where
it’s on Ted or something else where where he breaks remarkable down into
where he breaks remarkable down into
where he breaks remarkable down into something that you would make remark
something that you would make remark
something that you would make remark about right that’s what it means it’s
about right that’s what it means it’s
about right that’s what it means it’s remarkable right so we’re talking about
remarkable right so we’re talking about
remarkable right so we’re talking about creating a remarkable first impression
creating a remarkable first impression
creating a remarkable first impression so creating the first impression to the
so creating the first impression to the
so creating the first impression to the point where something we want to make a
point where something we want to make a
point where something we want to make a remark about it and tell their friends
remark about it and tell their friends
remark about it and tell their friends would tell somebody else about it we’re
would tell somebody else about it we’re
would tell somebody else about it we’re using analogy of a cow if you see a cow
using analogy of a cow if you see a cow
using analogy of a cow if you see a cow on the street or you’re driving you know
on the street or you’re driving you know
on the street or you’re driving you know maybe saw a cow in the street i’m in the
maybe saw a cow in the street i’m in the
maybe saw a cow in the street i’m in the city if I saw counter street w pretty
city if I saw counter street w pretty
city if I saw counter street w pretty remarkable but normally if you see a cow
remarkable but normally if you see a cow
remarkable but normally if you see a cow kind of driving through farm territory
kind of driving through farm territory
kind of driving through farm territory it’s not that remarkable but if the cow
it’s not that remarkable but if the cow
it’s not that remarkable but if the cow was purple then that would be remarkable
was purple then that would be remarkable
was purple then that would be remarkable you want to get off and take a picture
you want to get off and take a picture
you want to get off and take a picture and I’ll tell your friends with this
and I’ll tell your friends with this
and I’ll tell your friends with this purple cow that you saw and so I use
purple cow that you saw and so I use
purple cow that you saw and so I use that thought when I was creating my
that thought when I was creating my
that thought when I was creating my trading cards I
trading cards I
trading cards I like baseball cards since I want to make
like baseball cards since I want to make
like baseball cards since I want to make entrepreneur trading cards and stuff was
entrepreneur trading cards and stuff was
entrepreneur trading cards and stuff was one of the guys who agreed to
one of the guys who agreed to
one of the guys who agreed to participate um him and Guy Kawasaki were
participate um him and Guy Kawasaki were
participate um him and Guy Kawasaki were the first two guys who I approached and
the first two guys who I approached and
the first two guys who I approached and asked them who their favorite
asked them who their favorite
asked them who their favorite entrepreneur was and set picked Duncan
entrepreneur was and set picked Duncan
entrepreneur was and set picked Duncan Hines which was interesting and Guy
Hines which was interesting and Guy
Hines which was interesting and Guy Kawasaki pics Steve Jobs and so just
Kawasaki pics Steve Jobs and so just
Kawasaki pics Steve Jobs and so just didn’t know me yeah and then the other
didn’t know me yeah and then the other
didn’t know me yeah and then the other people that I went and connected what
people that I went and connected what
people that I went and connected what they didn’t know me either but trying to
they didn’t know me either but trying to
they didn’t know me either but trying to do something like a trading card that
do something like a trading card that
do something like a trading card that was different and special and remarkable
was different and special and remarkable
was different and special and remarkable that they would be proud of having
that they would be proud of having
that they would be proud of having helped me get on their radar and we
helped me get on their radar and we
helped me get on their radar and we raised a hundred thousand dollars plus
raised a hundred thousand dollars plus
raised a hundred thousand dollars plus for entrepreneurs in Africa through the
for entrepreneurs in Africa through the
for entrepreneurs in Africa through the Kiva program so all of those things
Kiva program so all of those things
Kiva program so all of those things combined help me get a first impression
combined help me get a first impression
combined help me get a first impression and it’s easier to kind of go back open
and it’s easier to kind of go back open
and it’s easier to kind of go back open the door in something else so doing
the door in something else so doing
the door in something else so doing something different creative unique fun
something different creative unique fun
something different creative unique fun to get on somebody’s radar you can have
to get on somebody’s radar you can have
to get on somebody’s radar you can have nothing to do with the business that
nothing to do with the business that
nothing to do with the business that you’re all about like if somebody paints
you’re all about like if somebody paints
you’re all about like if somebody paints my picture or somebody leaves a ton of
my picture or somebody leaves a ton of
my picture or somebody leaves a ton of comment to my youtube channel or
comment to my youtube channel or
comment to my youtube channel or somebody tries to help me out by
somebody tries to help me out by
somebody tries to help me out by promoting my book or something like that
promoting my book or something like that
promoting my book or something like that like I’ll take notice and then I’m
like I’ll take notice and then I’m
like I’ll take notice and then I’m curious what do you do I’ll check out
curious what do you do I’ll check out
curious what do you do I’ll check out your website and you know might see what
your website and you know might see what
your website and you know might see what you’re all about or check that your
you’re all about or check that your
you’re all about or check that your twitter handle and see what you’re
twitter handle and see what you’re
twitter handle and see what you’re posting and so doing those little things
posting and so doing those little things
posting and so doing those little things add value even though it may not have
add value even though it may not have
add value even though it may not have anything to do with what your business
anything to do with what your business
anything to do with what your business is all about just to get on somebody’s
is all about just to get on somebody’s
is all about just to get on somebody’s radar I’ve done that a lot and people
radar I’ve done that a lot and people
radar I’ve done that a lot and people done it to me too and I found that it
done it to me too and I found that it
done it to me too and I found that it works yeah I’ve been going along with
works yeah I’ve been going along with
works yeah I’ve been going along with that to you know one thing that we have
that to you know one thing that we have
that to you know one thing that we have been internalizing dirty Weber’s just
been internalizing dirty Weber’s just
been internalizing dirty Weber’s just the idea of creating things that bring
the idea of creating things that bring
the idea of creating things that bring delight to others so it might not
delight to others so it might not
delight to others so it might not necessarily have any purpose at all but
necessarily have any purpose at all but
necessarily have any purpose at all but it’s something that you know we want
it’s something that you know we want
it’s something that you know we want people to see it and they’re just like
people to see it and they’re just like
people to see it and they’re just like Oh like that’s fun like that’s you know
Oh like that’s fun like that’s you know
Oh like that’s fun like that’s you know I like that or it makes them laugh or
I like that or it makes them laugh or
I like that or it makes them laugh or makes them smile you know we’re kind of
makes them smile you know we’re kind of
makes them smile you know we’re kind of adding something extra that makes us
adding something extra that makes us
adding something extra that makes us stand out a little bit more and then
stand out a little bit more and then
stand out a little bit more and then also creates a positive connection with
also creates a positive connection with
also creates a positive connection with what they brother I love it um Beatrice
what they brother I love it um Beatrice
what they brother I love it um Beatrice is asking does dressing up matter duclos
is asking does dressing up matter duclos
is asking does dressing up matter duclos matter is that what most of us focus on
matter is that what most of us focus on
matter is that what most of us focus on when they’re making a first impression
when they’re making a first impression
when they’re making a first impression so how important is clothing an
so how important is clothing an
so how important is clothing an appearance
appearance
appearance making a first impression I think it
making a first impression I think it
making a first impression I think it really depends on your audience you know
really depends on your audience you know
really depends on your audience you know there’s a lot of conflicting information
there’s a lot of conflicting information
there’s a lot of conflicting information about out there about that I was
about out there about that I was
about out there about that I was actually just thinking about this
actually just thinking about this
actually just thinking about this earlier today I don’t know why um but
earlier today I don’t know why um but
earlier today I don’t know why um but you know some people they want to come
you know some people they want to come
you know some people they want to come across as really you know business
across as really you know business
across as really you know business professional and suit and tie or you
professional and suit and tie or you
professional and suit and tie or you know dress and heels um but it really
know dress and heels um but it really
know dress and heels um but it really depends on your audience so for example
depends on your audience so for example
depends on your audience so for example you know if you look at Mark Zuckerberg
you know if you look at Mark Zuckerberg
you know if you look at Mark Zuckerberg you know he made the hoodie and jeans
you know he made the hoodie and jeans
you know he made the hoodie and jeans really cool and he is CEO of a massive
really cool and he is CEO of a massive
really cool and he is CEO of a massive company and um you know it really just
company and um you know it really just
company and um you know it really just depends on your environment the type of
depends on your environment the type of
depends on your environment the type of impression you’re trying to create so
impression you’re trying to create so
impression you’re trying to create so you know different types of clothing and
you know different types of clothing and
you know different types of clothing and different styles are really going to
different styles are really going to
different styles are really going to help communicate that impression that
help communicate that impression that
help communicate that impression that you’re presenting and its really
you’re presenting and its really
you’re presenting and its really communicating your brand and your
communicating your brand and your
communicating your brand and your culture and what you stand for so you
culture and what you stand for so you
culture and what you stand for so you know if you have an accounting firm they
know if you have an accounting firm they
know if you have an accounting firm they might be a little more professional and
might be a little more professional and
might be a little more professional and you know if you show up in jeans and a
you know if you show up in jeans and a
you know if you show up in jeans and a t-shirt that might send some mixed
t-shirt that might send some mixed
t-shirt that might send some mixed signals and it might not necessarily
signals and it might not necessarily
signals and it might not necessarily create a good impression to your
create a good impression to your
create a good impression to your audience um because they have different
audience um because they have different
audience um because they have different expectations I’m not to say that that
expectations I’m not to say that that
expectations I’m not to say that that doesn’t mean that you shouldn’t just go
doesn’t mean that you shouldn’t just go
doesn’t mean that you shouldn’t just go out there and try something different
out there and try something different
out there and try something different because I feel like right now you know
because I feel like right now you know
because I feel like right now you know just the way businesses are right now in
just the way businesses are right now in
just the way businesses are right now in the way consumers are you know things
the way consumers are you know things
the way consumers are you know things are changing and things are moving and
are changing and things are moving and
are changing and things are moving and you know trying something new can work
you know trying something new can work
you know trying something new can work um but you know I definitely encourage
um but you know I definitely encourage
um but you know I definitely encourage you look to see what your competitors
you look to see what your competitors
you look to see what your competitors are doing to and kind of see how others
are doing to and kind of see how others
are doing to and kind of see how others are dressing the part or not dressing
are dressing the part or not dressing
are dressing the part or not dressing the part um and get a feel for you know
the part um and get a feel for you know
the part um and get a feel for you know how casual and what kind of image you
how casual and what kind of image you
how casual and what kind of image you want to present when you’re seeing
want to present when you’re seeing
want to present when you’re seeing people in person when I when I first
people in person when I when I first
people in person when I when I first started my business every time I met
started my business every time I met
started my business every time I met with somebody with being a suit seems
with somebody with being a suit seems
with somebody with being a suit seems seems far off and what I’m doing now I
seems far off and what I’m doing now I
seems far off and what I’m doing now I would always be in a suit and I just
would always be in a suit and I just
would always be in a suit and I just felt like that’s how people take it
felt like that’s how people take it
felt like that’s how people take it seriously and they would give me more
seriously and they would give me more
seriously and they would give me more respect if I was in the suit I think
respect if I was in the suit I think
respect if I was in the suit I think truly it was just a reflection of my
truly it was just a reflection of my
truly it was just a reflection of my lack of confidence and the suit made me
lack of confidence and the suit made me
lack of confidence and the suit made me feel more confident and then over the
feel more confident and then over the
feel more confident and then over the years I got less and less suit I you
years I got less and less suit I you
years I got less and less suit I you know would be business casual and then
know would be business casual and then
know would be business casual and then and then this like I’m gonna t-shirt or
and then this like I’m gonna t-shirt or
and then this like I’m gonna t-shirt or hoodie
hoodie
hoodie much every day and when I go to events I
much every day and when I go to events I
much every day and when I go to events I I’ll wear this and they say black tie
I’ll wear this and they say black tie
I’ll wear this and they say black tie event this is what I wear with black
event this is what I wear with black
event this is what I wear with black pants and my five toe shoes like this is
pants and my five toe shoes like this is
pants and my five toe shoes like this is me uh-huh you know I shave sometimes
me uh-huh you know I shave sometimes
me uh-huh you know I shave sometimes sometimes I don’t hopefully it’s still
sometimes I don’t hopefully it’s still
sometimes I don’t hopefully it’s still presentable I think I think one I’ve got
presentable I think I think one I’ve got
presentable I think I think one I’ve got more confident myself than value I
more confident myself than value I
more confident myself than value I provide I think to to Monica’s point
provide I think to to Monica’s point
provide I think to to Monica’s point there is branding and people now you
there is branding and people now you
there is branding and people now you know recognize that and I’m not just
know recognize that and I’m not just
know recognize that and I’m not just like every other guy in a suit it’s it’s
like every other guy in a suit it’s it’s
like every other guy in a suit it’s it’s different it’s more remarkable than like
different it’s more remarkable than like
different it’s more remarkable than like wearing this to a black tie event is
wearing this to a black tie event is
wearing this to a black tie event is more remarkable than trying to have the
more remarkable than trying to have the
more remarkable than trying to have the fanciest tuxedo because everybody’s in
fanciest tuxedo because everybody’s in
fanciest tuxedo because everybody’s in the tuxedo we’re on five toe shoes to a
the tuxedo we’re on five toe shoes to a
the tuxedo we’re on five toe shoes to a black tie event but that gets questions
black tie event but that gets questions
black tie event but that gets questions that stands out um does it lose me
that stands out um does it lose me
that stands out um does it lose me business maybe you know maybe if people
business maybe you know maybe if people
business maybe you know maybe if people only want to deal with you know people
only want to deal with you know people
only want to deal with you know people in suits I might lose that client I
in suits I might lose that client I
in suits I might lose that client I might lose respect to that person at the
might lose respect to that person at the
might lose respect to that person at the same time though i don’t know that i
same time though i don’t know that i
same time though i don’t know that i really want to be in business with that
really want to be in business with that
really want to be in business with that person who can’t handle me being in my
person who can’t handle me being in my
person who can’t handle me being in my Brandon hoodie and five toe shoes you
Brandon hoodie and five toe shoes you
Brandon hoodie and five toe shoes you know I do i do these events with with
know I do i do these events with with
know I do i do these events with with Stephen Kelly was a CEO of sage who’s
Stephen Kelly was a CEO of sage who’s
Stephen Kelly was a CEO of sage who’s always in a suit and is you know see of
always in a suit and is you know see of
always in a suit and is you know see of a multibillion-dollar company and 13,000
a multibillion-dollar company and 13,000
a multibillion-dollar company and 13,000 employees and this is what I show up in
employees and this is what I show up in
employees and this is what I show up in and he’s always cool with it um so yeah
and he’s always cool with it um so yeah
and he’s always cool with it um so yeah I mean to Monica’s point I think it’s
I mean to Monica’s point I think it’s
I mean to Monica’s point I think it’s important understand your audience and
important understand your audience and
important understand your audience and know what they’re after I think it’s at
know what they’re after I think it’s at
know what they’re after I think it’s at the same time point to understand who
the same time point to understand who
the same time point to understand who you are and have confidence in what you
you are and have confidence in what you
you are and have confidence in what you wear you know you open up my hood in my
wear you know you open up my hood in my
wear you know you open up my hood in my my closet and it’s all black it’s like
my closet and it’s all black it’s like
my closet and it’s all black it’s like 45 hoodies t-shirts see notes but yeah I
45 hoodies t-shirts see notes but yeah I
45 hoodies t-shirts see notes but yeah I made a video on this because I wanted
made a video on this because I wanted
made a video on this because I wanted this was this was a fun discussion
this was this was a fun discussion
this was this was a fun discussion between me and my wife I did a vlog of
between me and my wife I did a vlog of
between me and my wife I did a vlog of when we moved into my new place and I
when we moved into my new place and I
when we moved into my new place and I said I need to be inspired by my closet
said I need to be inspired by my closet
said I need to be inspired by my closet I want my closet to be inspiring i would
I want my closet to be inspiring i would
I want my closet to be inspiring i would feel like batman going into my closet
feel like batman going into my closet
feel like batman going into my closet where most people just a composite is
where most people just a composite is
where most people just a composite is this a closet like who cares just closed
this a closet like who cares just closed
this a closet like who cares just closed no i want you know like
no i want you know like
no i want you know like is with intent right what’s on the wall
is with intent right what’s on the wall
is with intent right what’s on the wall my closet needs to make me feel like
my closet needs to make me feel like
my closet needs to make me feel like Batman I’m putting on my suit and going
Batman I’m putting on my suit and going
Batman I’m putting on my suit and going to you know have an impact today and so
to you know have an impact today and so
to you know have an impact today and so that makes me feel good which i think is
that makes me feel good which i think is
that makes me feel good which i think is more important than anything else I
more important than anything else I
more important than anything else I think I think wearing the thing that
think I think wearing the thing that
think I think wearing the thing that makes you feel most like you it’s going
makes you feel most like you it’s going
makes you feel most like you it’s going to allow you to shine and you be
to allow you to shine and you be
to allow you to shine and you be remarkable so I think dressing to be
remarkable so I think dressing to be
remarkable so I think dressing to be somebody else makes you mailed in and
somebody else makes you mailed in and
somebody else makes you mailed in and makes it if you’re uncomfortable wearing
makes it if you’re uncomfortable wearing
makes it if you’re uncomfortable wearing the thing that you’re wearing like
the thing that you’re wearing like
the thing that you’re wearing like you’ve all been there if you’re like you
you’ve all been there if you’re like you
you’ve all been there if you’re like you weren’t a shirt that’s too tight you
weren’t a shirt that’s too tight you
weren’t a shirt that’s too tight you know you’re just constantly worried
know you’re just constantly worried
know you’re just constantly worried about how you look and adjusting the
about how you look and adjusting the
about how you look and adjusting the shirt instead of actually being you and
shirt instead of actually being you and
shirt instead of actually being you and letting that come out and shine so my
letting that come out and shine so my
letting that come out and shine so my advice would be the weird the thing that
advice would be the weird the thing that
advice would be the weird the thing that you feel most powerful most comfortable
you feel most powerful most comfortable
you feel most powerful most comfortable in whether that’s a suit where that’s a
in whether that’s a suit where that’s a
in whether that’s a suit where that’s a hoodie with its of you know bathing suit
hoodie with its of you know bathing suit
hoodie with its of you know bathing suit whatever it is where the thing that
whatever it is where the thing that
whatever it is where the thing that makes you come alive what do you think
makes you come alive what do you think
makes you come alive what do you think Monica why did you wear that white shirt
Monica why did you wear that white shirt
Monica why did you wear that white shirt today so I it’s funny like maybe this is
today so I it’s funny like maybe this is
today so I it’s funny like maybe this is why I was thinking about what where did
why I was thinking about what where did
why I was thinking about what where did I am i wore white sure because i know
I am i wore white sure because i know
I am i wore white sure because i know why tis ok on screens i’ma for stripe
why tis ok on screens i’ma for stripe
why tis ok on screens i’ma for stripe shirt and I no strikes can be bad
shirt and I no strikes can be bad
shirt and I no strikes can be bad sometimes so I just went safe and plain
sometimes so I just went safe and plain
sometimes so I just went safe and plain I love it I mean and some cultures if
I love it I mean and some cultures if
I love it I mean and some cultures if you’re at a company there is there might
you’re at a company there is there might
you’re at a company there is there might be an office code right like you might
be an office code right like you might
be an office code right like you might have to Gus up I know Nina works at an
have to Gus up I know Nina works at an
have to Gus up I know Nina works at an accounting she works in accounting at a
accounting she works in accounting at a
accounting she works in accounting at a company and she wants to dress up my
company and she wants to dress up my
company and she wants to dress up my wife Nina she wants to dress up in like
wife Nina she wants to dress up in like
wife Nina she wants to dress up in like business outfit but nobody in her office
business outfit but nobody in her office
business outfit but nobody in her office does do that she feels overdressed and
does do that she feels overdressed and
does do that she feels overdressed and you know it’s like I’ve always dreamed
you know it’s like I’ve always dreamed
you know it’s like I’ve always dreamed of being the place where i’m dressing up
of being the place where i’m dressing up
of being the place where i’m dressing up every single day going to work well you
every single day going to work well you
every single day going to work well you could dress up when you’re on you don’t
could dress up when you’re on you don’t
could dress up when you’re on you don’t need them to dress up go where are you
need them to dress up go where are you
need them to dress up go where are you what you want to wear yeah just do you
what you want to wear yeah just do you
what you want to wear yeah just do you just do you exactly so don’t worry so
just do you exactly so don’t worry so
just do you exactly so don’t worry so much about I think like your your goal
much about I think like your your goal
much about I think like your your goal is to create a remarkable first
is to create a remarkable first
is to create a remarkable first impression it’s going to come much more
impression it’s going to come much more
impression it’s going to come much more from how you carry yourself and even
from how you carry yourself and even
from how you carry yourself and even even how you see the words and then
even how you see the words and then
even how you see the words and then saying specific words right and I think
saying specific words right and I think
saying specific words right and I think about my youtube channel to start I
about my youtube channel to start I
about my youtube channel to start I would
would
would trying to memorize a script and like I
trying to memorize a script and like I
trying to memorize a script and like I need this to the exact right words it’s
need this to the exact right words it’s
need this to the exact right words it’s got to be exactly what i wrote down on
got to be exactly what i wrote down on
got to be exactly what i wrote down on paper and it would come off as super
paper and it would come off as super
paper and it would come off as super force and awkward and like thinking or
force and awkward and like thinking or
force and awkward and like thinking or like looking up to my top left try to
like looking up to my top left try to
like looking up to my top left try to remember what it was I supposed to say
remember what it was I supposed to say
remember what it was I supposed to say and so it wasn’t a remarkable video
and so it wasn’t a remarkable video
and so it wasn’t a remarkable video people didn’t resonate with it as much
people didn’t resonate with it as much
people didn’t resonate with it as much as they do now and so I have usually a
as they do now and so I have usually a
as they do now and so I have usually a general understanding of what I’m going
general understanding of what I’m going
general understanding of what I’m going to talk about but I never say the thing
to talk about but I never say the thing
to talk about but I never say the thing that I practice saying is like it’s
that I practice saying is like it’s
that I practice saying is like it’s close but I don’t worry so much about it
close but I don’t worry so much about it
close but I don’t worry so much about it so if you worry too much about the exact
so if you worry too much about the exact
so if you worry too much about the exact wording that you’re going to use or the
wording that you’re going to use or the
wording that you’re going to use or the exact clothing that you’re going to wear
exact clothing that you’re going to wear
exact clothing that you’re going to wear if you feel uncomfortable doing it then
if you feel uncomfortable doing it then
if you feel uncomfortable doing it then you’re not going to create that great
you’re not going to create that great
you’re not going to create that great first impression so the the mindset and
first impression so the the mindset and
first impression so the the mindset and how you carry yourself is going to be
how you carry yourself is going to be
how you carry yourself is going to be the most important thing cool well I
the most important thing cool well I
the most important thing cool well I know we’re getting close to the time I
know we’re getting close to the time I
know we’re getting close to the time I wanted to just give one last quick shout
wanted to just give one last quick shout
wanted to just give one last quick shout out to the the PDF download that we have
out to the the PDF download that we have
out to the the PDF download that we have up a word with calm / entrepreneurs the
up a word with calm / entrepreneurs the
up a word with calm / entrepreneurs the one that we had from last month with
one that we had from last month with
one that we had from last month with Mike about making a story remarkable is
Mike about making a story remarkable is
Mike about making a story remarkable is up there still that you can download and
up there still that you can download and
up there still that you can download and then today we just put live the one
then today we just put live the one
then today we just put live the one about how to create a remarkable first
about how to create a remarkable first
about how to create a remarkable first impression and Monica if you want to
impression and Monica if you want to
impression and Monica if you want to just like quickly recap again what’s in
just like quickly recap again what’s in
just like quickly recap again what’s in there for people that they’re kind of
there for people that they’re kind of
there for people that they’re kind of last chance to go check it out yeah tour
last chance to go check it out yeah tour
last chance to go check it out yeah tour so if somebody’s go to your website you
so if somebody’s go to your website you
so if somebody’s go to your website you know creating a lead magnet and welcome
know creating a lead magnet and welcome
know creating a lead magnet and welcome campaign you know it’s a really great
campaign you know it’s a really great
campaign you know it’s a really great opportunity to kind of show them what
opportunity to kind of show them what
opportunity to kind of show them what you’re about and kind of show them the
you’re about and kind of show them the
you’re about and kind of show them the value that you can provide to them so in
value that you can provide to them so in
value that you can provide to them so in a checklist you’ll get some tips on how
a checklist you’ll get some tips on how
a checklist you’ll get some tips on how to create a lead magnet how to you know
to create a lead magnet how to you know
to create a lead magnet how to you know I make something that’s actually
I make something that’s actually
I make something that’s actually valuable and will create that remarkable
valuable and will create that remarkable
valuable and will create that remarkable first impression the checklist also
first impression the checklist also
first impression the checklist also includes them the tips on how to create
includes them the tips on how to create
includes them the tips on how to create a welcome email series so you know
a welcome email series so you know
a welcome email series so you know outlining how to get your brand across
outlining how to get your brand across
outlining how to get your brand across and get your purpose across and you know
and get your purpose across and you know
and get your purpose across and you know really just welcome people to your to
really just welcome people to your to
really just welcome people to your to your brand cool so check it out they are
your brand cool so check it out they are
your brand cool so check it out they are with like I’m such entrepreneurs also
with like I’m such entrepreneurs also
with like I’m such entrepreneurs also check out that today is your day so just
check out that today is your day so just
check out that today is your day so just last day I make sure to put that in the
last day I make sure to put that in the
last day I make sure to put that in the description thank you guys so much for
description thank you guys so much for
description thank you guys so much for joining in the time goes quickly Hudson
joining in the time goes quickly Hudson
joining in the time goes quickly Hudson seen how fast an hour goes I’m sorry we
seen how fast an hour goes I’m sorry we
seen how fast an hour goes I’m sorry we didn’t get to all the questions but I
didn’t get to all the questions but I
didn’t get to all the questions but I appreciate you guys watching in think
appreciate you guys watching in think
appreciate you guys watching in think you want to go for spending the time
you want to go for spending the time
you want to go for spending the time again to come out with us for another
again to come out with us for another
again to come out with us for another session this month continue to believe
session this month continue to believe
session this month continue to believe guys and we’ll see you soon bye thank
guys and we’ll see you soon bye thank
guys and we’ll see you soon bye thank you
”
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