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How To Build Your Own FANBASE by @chrisguillebeau – #BookVideos


how to build your own fan base to become

how to build your own fan base to become a successful musician in the old days

a successful musician in the old days

a successful musician in the old days you had to be anointed are recognized by

you had to be anointed are recognized by

you had to be anointed are recognized by gatekeeper usually a record label the

gatekeeper usually a record label the

gatekeeper usually a record label the same was true for authors to be

same was true for authors to be

same was true for authors to be successful your main goal was to

successful your main goal was to

successful your main goal was to convince a publisher to take a risk on

convince a publisher to take a risk on

convince a publisher to take a risk on you similarly visual artists needed

you similarly visual artists needed

you similarly visual artists needed galleries and radio host needed stations

galleries and radio host needed stations

galleries and radio host needed stations talent wasn’t enough in other words even

talent wasn’t enough in other words even

talent wasn’t enough in other words even if you had a proven means of providing

if you had a proven means of providing

if you had a proven means of providing something valuable to an audience you

something valuable to an audience you

something valuable to an audience you still had to rely on the powers that be

still had to rely on the powers that be

still had to rely on the powers that be to help you reach that audience

to help you reach that audience

to help you reach that audience fortunately times have changed in the

fortunately times have changed in the

fortunately times have changed in the world of stardom today thanks to mediums

world of stardom today thanks to mediums

world of stardom today thanks to mediums like Instagram and Twitter that make

like Instagram and Twitter that make

like Instagram and Twitter that make engaging and communicating with fans

engaging and communicating with fans

engaging and communicating with fans easier than ever more and more people

easier than ever more and more people

easier than ever more and more people are carving out a space for the

are carving out a space for the

are carving out a space for the independent fans supported work indie

independent fans supported work indie

independent fans supported work indie musicians often choose to go it alone

musicians often choose to go it alone

musicians often choose to go it alone even after they had the opportunity to

even after they had the opportunity to

even after they had the opportunity to sign with labels traditional publishers

sign with labels traditional publishers

sign with labels traditional publishers are now scrambling to sign authors who

are now scrambling to sign authors who

are now scrambling to sign authors who have sold hundreds of thousands of books

have sold hundreds of thousands of books

have sold hundreds of thousands of books directly to readers to Amazon’s Kindle

directly to readers to Amazon’s Kindle

directly to readers to Amazon’s Kindle platform for sometimes even directly to

platform for sometimes even directly to

platform for sometimes even directly to their own websites the musicians artists

their own websites the musicians artists

their own websites the musicians artists and writers who fly out today understand

and writers who fly out today understand

and writers who fly out today understand that their success is due not only to

that their success is due not only to

that their success is due not only to the fans which is something that artists

the fans which is something that artists

the fans which is something that artists have always said the difference is that

have always said the difference is that

have always said the difference is that now success is due to the relationship

now success is due to the relationship

now success is due to the relationship with artists maintained with the fans

with artists maintained with the fans

with artists maintained with the fans almost without exception those who

almost without exception those who

almost without exception those who succeed in the new economy share for

succeed in the new economy share for

succeed in the new economy share for specific characteristics a body of work

specific characteristics a body of work

specific characteristics a body of work product of ABBA fans the audience a

product of ABBA fans the audience a

product of ABBA fans the audience a means of sharing the body of work the

means of sharing the body of work the

means of sharing the body of work the platform and a way of getting paid for

platform and a way of getting paid for

platform and a way of getting paid for their work the money none of these four

their work the money none of these four

their work the money none of these four requirements is optional you need all of

requirements is optional you need all of

requirements is optional you need all of them to succeed in the new economy it

them to succeed in the new economy it

them to succeed in the new economy it can be tempting to cherry-pick an

can be tempting to cherry-pick an

can be tempting to cherry-pick an example of someone famous who’s made it

example of someone famous who’s made it

example of someone famous who’s made it big by emitting something listed above

big by emitting something listed above

big by emitting something listed above but those are the very rare exceptions

but those are the very rare exceptions

but those are the very rare exceptions if you’re hoping to follow the proven

if you’re hoping to follow the proven

if you’re hoping to follow the proven model you need all four requirements

model you need all four requirements

model you need all four requirements [Music]

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