
good morning believe nation today we’re going to talk about how you can be
going to talk about how you can be
going to talk about how you can be authentic rule number four some personal
authentic rule number four some personal
authentic rule number four some personal favorite and I hope you stick around to
favorite and I hope you stick around to
favorite and I hope you stick around to the very end for some special bonus
the very end for some special bonus
the very end for some special bonus clips as well as my take and as always
clips as well as my take and as always
clips as well as my take and as always if somebody says something that really
if somebody says something that really
if somebody says something that really resonates with you please leave in the
resonates with you please leave in the
resonates with you please leave in the comments below and put quotes around it
comments below and put quotes around it
comments below and put quotes around it so other people can be inspired as well
so other people can be inspired as well
so other people can be inspired as well enjoy
enjoy
enjoy [Music]
be authentic be authentic many people
be authentic be authentic many people don’t even know what that means it means
don’t even know what that means it means
don’t even know what that means it means that you’re clear about who you are it’s
that you’re clear about who you are it’s
that you’re clear about who you are it’s you’re clear about your purpose your
you’re clear about your purpose your
you’re clear about your purpose your protocols and your plans you’re clear
protocols and your plans you’re clear
protocols and your plans you’re clear about what you’re up to and you speak
about what you’re up to and you speak
about what you’re up to and you speak your the truth of that all the time be
your the truth of that all the time be
your the truth of that all the time be authentic means you’re in integrity that
authentic means you’re in integrity that
authentic means you’re in integrity that what you think what you say what you
what you think what you say what you
what you think what you say what you feel and what you do all matter now I
feel and what you do all matter now I
feel and what you do all matter now I know that’s hard in Washington cuz
know that’s hard in Washington cuz
know that’s hard in Washington cuz they’re just some shoes you can’t tell
they’re just some shoes you can’t tell
they’re just some shoes you can’t tell out here but we want to do the best that
out here but we want to do the best that
out here but we want to do the best that we can and when you can’t pray about it
we can and when you can’t pray about it
we can and when you can’t pray about it but be authentic so many of us don’t
but be authentic so many of us don’t
but be authentic so many of us don’t allow people to know who we are as I
allow people to know who we are as I
allow people to know who we are as I travel around this country I mean
travel around this country I mean
travel around this country I mean country people all over the country who
country people all over the country who
country people all over the country who are suffering in silence because they’re
are suffering in silence because they’re
are suffering in silence because they’re not authentic about what they need what
not authentic about what they need what
not authentic about what they need what they want what they’re doing what
they want what they’re doing what
they want what they’re doing what they’re experiencing
[Music]
[Music] every decision we make in our lives as
every decision we make in our lives as
every decision we make in our lives as individuals or as organizations is a
individuals or as organizations is a
individuals or as organizations is a piece of communication it’s our way of
piece of communication it’s our way of
piece of communication it’s our way of saying something about who we are and
saying something about who we are and
saying something about who we are and what we believe this is why authenticity
what we believe this is why authenticity
what we believe this is why authenticity matters this is why you have to say and
matters this is why you have to say and
matters this is why you have to say and do the things you actually believe
do the things you actually believe
do the things you actually believe because the things you say and do are
because the things you say and do are
because the things you say and do are symbols of who you are and we look for
symbols of who you are and we look for
symbols of who you are and we look for those symbols so we can find people who
those symbols so we can find people who
those symbols so we can find people who believe what we believe our very
believe what we believe our very
believe what we believe our very survival depends on it so if you’re
survival depends on it so if you’re
survival depends on it so if you’re putting out false symbols you will
putting out false symbols you will
putting out false symbols you will attract people to those symbols but you
attract people to those symbols but you
attract people to those symbols but you won’t be able to form trust with them
won’t be able to form trust with them
won’t be able to form trust with them this is what Tiger Woods did to us he
this is what Tiger Woods did to us he
this is what Tiger Woods did to us he lied he lied he told us what he thought
lied he lied he told us what he thought
lied he lied he told us what he thought we wanted to hear and it was great and
we wanted to hear and it was great and
we wanted to hear and it was great and we were drawn to it and all of us who
we were drawn to it and all of us who
we were drawn to it and all of us who kind of liked that idea of the sort of
kind of liked that idea of the sort of
kind of liked that idea of the sort of the good guy were drawn to it until we
the good guy were drawn to it until we
the good guy were drawn to it until we found out it was a lie he could have
found out it was a lie he could have
found out it was a lie he could have been the bad boy of golf he could have
been the bad boy of golf he could have
been the bad boy of golf he could have had all the same endorsements and had a
had all the same endorsements and had a
had all the same endorsements and had a fantastic career and still been hailed
fantastic career and still been hailed
fantastic career and still been hailed as one of the great athletes of our day
as one of the great athletes of our day
as one of the great athletes of our day but he didn’t he chose to lie
but he didn’t he chose to lie
but he didn’t he chose to lie good luck forming trust again tiger we
good luck forming trust again tiger we
good luck forming trust again tiger we don’t believe you we don’t trust you
don’t believe you we don’t trust you
don’t believe you we don’t trust you the goal of putting something out there
the goal of putting something out there
the goal of putting something out there if you say what you believe and you do
if you say what you believe and you do
if you say what you believe and you do what you believe you will attract people
what you believe you will attract people
what you believe you will attract people who believe what you believe if you go
who believe what you believe if you go
who believe what you believe if you go to one of your friends and you say to
to one of your friends and you say to
to one of your friends and you say to one of your friends how would you like
one of your friends how would you like
one of your friends how would you like me to dress so that you’ll like me
me to dress so that you’ll like me
me to dress so that you’ll like me better
better
better how would do you want me to address you
how would do you want me to address you
how would do you want me to address you how do you want me to speak so that
how do you want me to speak so that
how do you want me to speak so that you’ll like me more right your friends
you’ll like me more right your friends
you’ll like me more right your friends are gonna look at you be like what are
are gonna look at you be like what are
are gonna look at you be like what are you talking about yeah come on come on
you talking about yeah come on come on
you talking about yeah come on come on come on what should I wear so that
come on what should I wear so that
come on what should I wear so that you’ll find me more appealing and how
you’ll find me more appealing and how
you’ll find me more appealing and how would you like me to speak to you so
would you like me to speak to you so
would you like me to speak to you so that you’ll like me more and your
that you’ll like me more and your
that you’ll like me more and your friends are gonna tell you just be
friends are gonna tell you just be
friends are gonna tell you just be yourself that’s why I like you I don’t
yourself that’s why I like you I don’t
yourself that’s why I like you I don’t just be yourself now think about what we
just be yourself now think about what we
just be yourself now think about what we do in industry what do we do we do
do in industry what do we do we do
do in industry what do we do we do market research and we go and we ask the
market research and we go and we ask the
market research and we go and we ask the customers what kind of things the way we
customers what kind of things the way we
customers what kind of things the way we what style should we speak to you how
what style should we speak to you how
what style should we speak to you how should we decorate ourselves what kind
should we decorate ourselves what kind
should we decorate ourselves what kind of things are you drawn to so that we
of things are you drawn to so that we
of things are you drawn to so that we can do those things do you like us more
can do those things do you like us more
can do those things do you like us more it’s just as ridiculous it’s just as
it’s just as ridiculous it’s just as
it’s just as ridiculous it’s just as ridiculous organizations should say and
ridiculous organizations should say and
ridiculous organizations should say and do the things they actually believe and
do the things they actually believe and
do the things they actually believe and they will attract people who believe
they will attract people who believe
they will attract people who believe what they believe or they can choose to
what they believe or they can choose to
what they believe or they can choose to lie and at the slightest hint that they
lie and at the slightest hint that they
lie and at the slightest hint that they might be lying cynicism sets in and
might be lying cynicism sets in and
might be lying cynicism sets in and people start saying I’m not sure I can
people start saying I’m not sure I can
people start saying I’m not sure I can trust these guys because there’s not a
trust these guys because there’s not a
trust these guys because there’s not a lot of consistency and all the things
lot of consistency and all the things
lot of consistency and all the things they say and do which means they can’t
they say and do which means they can’t
they say and do which means they can’t have a very strong belief set or they’re
have a very strong belief set or they’re
have a very strong belief set or they’re lying to me and we call them it
lying to me and we call them it
lying to me and we call them it authentic the entire process of asking
authentic the entire process of asking
authentic the entire process of asking other people who we should be is
other people who we should be is
other people who we should be is inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all
inauthentic that’s hilarious to me all these positioning studies we do are
these positioning studies we do are
these positioning studies we do are inherent we’re gonna do a study to find
inherent we’re gonna do a study to find
inherent we’re gonna do a study to find out from people so we can be more
out from people so we can be more
out from people so we can be more authentic that’s hilarious
authentic that’s hilarious
authentic that’s hilarious say and do what you actually believe in
say and do what you actually believe in
say and do what you actually believe in the symbols you put out there the things
the symbols you put out there the things
the symbols you put out there the things you say and the things you do those red
you say and the things you do those red
you say and the things you do those red hats are ways that people can find you
hats are ways that people can find you
hats are ways that people can find you are you always editing your life look
are you always editing your life look
are you always editing your life look that bird is singing up there right it’s
that bird is singing up there right it’s
that bird is singing up there right it’s not editing its life is just doing it
not editing its life is just doing it
not editing its life is just doing it there is no stop button in life there is
there is no stop button in life there is
there is no stop button in life there is no rewind button in life if you fall
no rewind button in life if you fall
no rewind button in life if you fall down well you fall down you got to get
down well you fall down you got to get
down well you fall down you got to get back up you can’t say cut let’s do that
back up you can’t say cut let’s do that
back up you can’t say cut let’s do that again
again
again it happened there is no rehearsal so on
it happened there is no rehearsal so on
it happened there is no rehearsal so on a practical level I remind myself that I
a practical level I remind myself that I
a practical level I remind myself that I don’t have to use a filter every time I
don’t have to use a filter every time I
don’t have to use a filter every time I post a selfie how I am surely is good
post a selfie how I am surely is good
post a selfie how I am surely is good enough and once I reminded myself of
enough and once I reminded myself of
enough and once I reminded myself of that I started to live a more authentic
that I started to live a more authentic
that I started to live a more authentic life less editing more improvising more
life less editing more improvising more
life less editing more improvising more being in the here and now so to be
being in the here and now so to be
being in the here and now so to be authentic we have to be super super
authentic we have to be super super
authentic we have to be super super present and aware in every conversation
present and aware in every conversation
present and aware in every conversation that we have so I encourage you next
that we have so I encourage you next
that we have so I encourage you next time you go out to a lunch or a dinner
time you go out to a lunch or a dinner
time you go out to a lunch or a dinner with your friends put your cell phone
with your friends put your cell phone
with your friends put your cell phone down and actually listen because that’s
down and actually listen because that’s
down and actually listen because that’s what a highly authentic person would do
what a highly authentic person would do
what a highly authentic person would do is just to be fully present in the
is just to be fully present in the
is just to be fully present in the moment
moment
moment the authentic person is truly
the authentic person is truly
the authentic person is truly retrospective and what I mean by that is
retrospective and what I mean by that is
retrospective and what I mean by that is they’re always looking back at the week
they’re always looking back at the week
they’re always looking back at the week they’re always looking back two weeks
they’re always looking back two weeks
they’re always looking back two weeks and they’re seeing the lessons that
and they’re seeing the lessons that
and they’re seeing the lessons that they’ve learned they’re journaling
they’ve learned they’re journaling
they’ve learned they’re journaling they’re really trying to understand what
they’re really trying to understand what
they’re really trying to understand what happened and how to make it better in
happened and how to make it better in
happened and how to make it better in the present moment they’re not looking
the present moment they’re not looking
the present moment they’re not looking back from a painful sense you know the
back from a painful sense you know the
back from a painful sense you know the pain body as accurate told they were
pain body as accurate told they were
pain body as accurate told they were talked about but they’re looking back at
talked about but they’re looking back at
talked about but they’re looking back at it from a sense of what can I learn from
it from a sense of what can I learn from
it from a sense of what can I learn from this experience so that they can
this experience so that they can
this experience so that they can transcend that vicious circle that
transcend that vicious circle that
transcend that vicious circle that monkey mind or whatever they’re in and
monkey mind or whatever they’re in and
monkey mind or whatever they’re in and lead to a higher level in their own life
lead to a higher level in their own life
lead to a higher level in their own life and the reason for doing this is often
and the reason for doing this is often
and the reason for doing this is often to impact other people greatness is not
to impact other people greatness is not
to impact other people greatness is not this wonderful esoteric illusive godlike
this wonderful esoteric illusive godlike
this wonderful esoteric illusive godlike feature that only the special among us
feature that only the special among us
feature that only the special among us will ever taste you know it’s something
will ever taste you know it’s something
will ever taste you know it’s something that truly exists in all of us it’s very
that truly exists in all of us it’s very
that truly exists in all of us it’s very simple this is what I believe and I’m
simple this is what I believe and I’m
simple this is what I believe and I’m willing to die for it yeah period it’s
willing to die for it yeah period it’s
willing to die for it yeah period it’s that simple I Know Who I am I don’t know
that simple I Know Who I am I don’t know
that simple I Know Who I am I don’t know what I believe I know who I am I know
what I believe I know who I am I know
what I believe I know who I am I know who what that’s all I need to know
who what that’s all I need to know
who what that’s all I need to know that’s all I know so from there you do
that’s all I know so from there you do
that’s all I know so from there you do what you need to do you don’t need
what you need to do you don’t need
what you need to do you don’t need everyone to like you and in fact it’s
everyone to like you and in fact it’s
everyone to like you and in fact it’s not even possible to make everyone like
not even possible to make everyone like
not even possible to make everyone like you even if you everything perfectly so
you even if you everything perfectly so
you even if you everything perfectly so you have to just accept that certain
you have to just accept that certain
you have to just accept that certain people will not like you and that it
people will not like you and that it
people will not like you and that it doesn’t really matter in fact your best
doesn’t really matter in fact your best
doesn’t really matter in fact your best two strategy and success chances of
two strategy and success chances of
two strategy and success chances of success in life chances that fulfillment
success in life chances that fulfillment
success in life chances that fulfillment and chances that most the most people
and chances that most the most people
and chances that most the most people liking you is to be yourself because
liking you is to be yourself because
liking you is to be yourself because when you’re yourself your authentic self
when you’re yourself your authentic self
when you’re yourself your authentic self your magnetic you’re attractive people
your magnetic you’re attractive people
your magnetic you’re attractive people want to be near you maybe not the same
want to be near you maybe not the same
want to be near you maybe not the same people that want to be near your fake
people that want to be near your fake
people that want to be near your fake self right now so acknowledge that I’m
self right now so acknowledge that I’m
self right now so acknowledge that I’m not saying that you can maintain
not saying that you can maintain
not saying that you can maintain everything in your life as it is and
everything in your life as it is and
everything in your life as it is and still be yourself you might need to make
still be yourself you might need to make
still be yourself you might need to make some sacrifices there might be some
some sacrifices there might be some
some sacrifices there might be some costs because she has is on right now
costs because she has is on right now
costs because she has is on right now you’ve hoard yourself out and now you
you’ve hoard yourself out and now you
you’ve hoard yourself out and now you have some social bets right and one tell
have some social bets right and one tell
have some social bets right and one tell you to stop caring about other people
you to stop caring about other people
you to stop caring about other people and start being authentic well you’re
and start being authentic well you’re
and start being authentic well you’re gonna come up with all sorts of reasons
gonna come up with all sorts of reasons
gonna come up with all sorts of reasons about why that’s too costly for you
about why that’s too costly for you
about why that’s too costly for you you’re gonna say well then my boss will
you’re gonna say well then my boss will
you’re gonna say well then my boss will say something bad my job might be in
say something bad my job might be in
say something bad my job might be in danger my relationship might be in
danger my relationship might be in
danger my relationship might be in danger something else might be in danger
danger something else might be in danger
danger something else might be in danger well what’s more important to you is
well what’s more important to you is
well what’s more important to you is that more important to you for you to be
that more important to you for you to be
that more important to you for you to be getting those shallow things or is it
getting those shallow things or is it
getting those shallow things or is it more important for you to be self
more important for you to be self
more important for you to be self expressive to really be yourself to
expressive to really be yourself to
expressive to really be yourself to really be fulfilled inside and then to
really be fulfilled inside and then to
really be fulfilled inside and then to act from that and to live your life from
act from that and to live your life from
act from that and to live your life from that and you create a business from that
that and you create a business from that
that and you create a business from that place to create a career from that place
place to create a career from that place
place to create a career from that place to create a nice relationship from that
to create a nice relationship from that
to create a nice relationship from that place what’s more important I mean you
place what’s more important I mean you
place what’s more important I mean you can still keep whoring yourself out if
can still keep whoring yourself out if
can still keep whoring yourself out if you want to but in the end being a whore
you want to but in the end being a whore
you want to but in the end being a whore is not a good way to look to go through
is not a good way to look to go through
is not a good way to look to go through life so my suggestion is to to bite the
life so my suggestion is to to bite the
life so my suggestion is to to bite the bullet on this one and be yourself
bullet on this one and be yourself
bullet on this one and be yourself despite the costs in fact what I’ll have
despite the costs in fact what I’ll have
despite the costs in fact what I’ll have you do is we’re gonna wrap with this
you do is we’re gonna wrap with this
you do is we’re gonna wrap with this something practical I want you to write
something practical I want you to write
something practical I want you to write down a list of all the ways and all the
down a list of all the ways and all the
down a list of all the ways and all the areas in your life where if you started
areas in your life where if you started
areas in your life where if you started to really act yourself really honest
to really act yourself really honest
to really act yourself really honest with yourself and expressing yourself
with yourself and expressing yourself
with yourself and expressing yourself honestly where you might incur some
honestly where you might incur some
honestly where you might incur some costs where there might be some friction
costs where there might be some friction
costs where there might be some friction and some tension one of those debts that
and some tension one of those debts that
and some tension one of those debts that you’re now kind of sunk into I want you
you’re now kind of sunk into I want you
you’re now kind of sunk into I want you to write those down at work in your
to write those down at work in your
to write those down at work in your relationship you know in any kind of
relationship you know in any kind of
relationship you know in any kind of interactions you’re having with other
interactions you’re having with other
interactions you’re having with other people any any area of life
people any any area of life
people any any area of life write them down maybe you think that
write them down maybe you think that
write them down maybe you think that you’ll have strain in your marriage
you’ll have strain in your marriage
you’ll have strain in your marriage maybe you’ll think you’ll have strain at
maybe you’ll think you’ll have strain at
maybe you’ll think you’ll have strain at work so write those down and be specific
work so write those down and be specific
work so write those down and be specific about what the costs are and then we
about what the costs are and then we
about what the costs are and then we survey the whole list of costs I want
survey the whole list of costs I want
survey the whole list of costs I want you to say am I satisfied with these
you to say am I satisfied with these
you to say am I satisfied with these costs or am I going to decide to be my
costs or am I going to decide to be my
costs or am I going to decide to be my authentic self despite the costs fuck
authentic self despite the costs fuck
authentic self despite the costs fuck the costs be yourself you’re gonna be
the costs be yourself you’re gonna be
the costs be yourself you’re gonna be much happier and ultimately you’re gonna
much happier and ultimately you’re gonna
much happier and ultimately you’re gonna be more successful too it just might
be more successful too it just might
be more successful too it just might take a while for you to recreate your
take a while for you to recreate your
take a while for you to recreate your life a little bit because some of those
life a little bit because some of those
life a little bit because some of those things might actually fall off you’re
things might actually fall off you’re
things might actually fall off you’re you know out of your life and when they
you know out of your life and when they
you know out of your life and when they do you have to be okay with it because
do you have to be okay with it because
do you have to be okay with it because you have to recognize that when you are
you have to recognize that when you are
you have to recognize that when you are your authentic self now people it’s
your authentic self now people it’s
your authentic self now people it’s gonna be better it’s gonna be more of a
gonna be better it’s gonna be more of a
gonna be better it’s gonna be more of a stable success because now people that
stable success because now people that
stable success because now people that are gonna be attracted to you and
are gonna be attracted to you and
are gonna be attracted to you and situations that you’re gonna be involved
situations that you’re gonna be involved
situations that you’re gonna be involved in those are going to be more authentic
in those are going to be more authentic
in those are going to be more authentic they’re gonna be aligned with you right
they’re gonna be aligned with you right
they’re gonna be aligned with you right rather than being the Sham that they are
rather than being the Sham that they are
rather than being the Sham that they are right now so you got to stop living this
right now so you got to stop living this
right now so you got to stop living this and kind of life and the final exercise
and kind of life and the final exercise
and kind of life and the final exercise that I’m going to wrap on is is the
that I’m going to wrap on is is the
that I’m going to wrap on is is the following is I want you to observe
following is I want you to observe
following is I want you to observe yourself over the next day in very
yourself over the next day in very
yourself over the next day in very subtle ways I want you to see how you’re
subtle ways I want you to see how you’re
subtle ways I want you to see how you’re whoring yourself out and I want you to
whoring yourself out and I want you to
whoring yourself out and I want you to call yourself out on it so for example
call yourself out on it so for example
call yourself out on it so for example if someone sends you a simple little
if someone sends you a simple little
if someone sends you a simple little email and you want to reply to it but
email and you want to reply to it but
email and you want to reply to it but then all the sudden you kind of stop
then all the sudden you kind of stop
then all the sudden you kind of stop yourself and your natural reply you want
yourself and your natural reply you want
yourself and your natural reply you want to kind of you know you want to soften
to kind of you know you want to soften
to kind of you know you want to soften the edges of it you don’t wanna be
the edges of it you don’t wanna be
the edges of it you don’t wanna be coming off too impolite or too rude or
coming off too impolite or too rude or
coming off too impolite or too rude or you’re worried about what that paper
you’re worried about what that paper
you’re worried about what that paper person is gonna how he’s gonna interpret
person is gonna how he’s gonna interpret
person is gonna how he’s gonna interpret your response and you kind of dumb down
your response and you kind of dumb down
your response and you kind of dumb down your response all that email make it
your response all that email make it
your response all that email make it kind of sweet and polite well notice
kind of sweet and polite well notice
kind of sweet and polite well notice that notice what you’re doing there is
that notice what you’re doing there is
that notice what you’re doing there is that you are whoring yourself out to get
that you are whoring yourself out to get
that you are whoring yourself out to get a positive reaction from that person and
a positive reaction from that person and
a positive reaction from that person and at that point I don’t want you to judge
at that point I don’t want you to judge
at that point I don’t want you to judge yourself this is kind of mindfulness I
yourself this is kind of mindfulness I
yourself this is kind of mindfulness I also have a video on mindfulness you
also have a video on mindfulness you
also have a video on mindfulness you want to check out this is a practicing
want to check out this is a practicing
want to check out this is a practicing mindfulness is you just you just observe
mindfulness is you just you just observe
mindfulness is you just you just observe yourself whoring yourself out and you
yourself whoring yourself out and you
yourself whoring yourself out and you don’t judge yourself you don’t say this
don’t judge yourself you don’t say this
don’t judge yourself you don’t say this is bad or good you just let it be and
is bad or good you just let it be and
is bad or good you just let it be and you just follow through carry it through
you just follow through carry it through
you just follow through carry it through whore yourself out but be conscious this
whore yourself out but be conscious this
whore yourself out but be conscious this time do it consciously I don’t you do
time do it consciously I don’t you do
time do it consciously I don’t you do that for the whole day and notice the
that for the whole day and notice the
that for the whole day and notice the subtle little ways in which you’re doing
subtle little ways in which you’re doing
subtle little ways in which you’re doing it so my take on this is if you want to
it so my take on this is if you want to
it so my take on this is if you want to be authentic then you have to understand
be authentic then you have to understand
be authentic then you have to understand that you are unique you have something
that you are unique you have something
that you are unique you have something special you have a gift you have a voice
special you have a gift you have a voice
special you have a gift you have a voice you have something that is different and
you have something that is different and
you have something that is different and special and unique about you and it’s
special and unique about you and it’s
special and unique about you and it’s okay and that’s a good thing I think too
okay and that’s a good thing I think too
okay and that’s a good thing I think too many people are trying to fit in too
many people are trying to fit in too
many people are trying to fit in too many people worry about what other
many people worry about what other
many people worry about what other people think about them too many people
people think about them too many people
people think about them too many people are trying to live a life according to
are trying to live a life according to
are trying to live a life according to other people’s expectations instead of
other people’s expectations instead of
other people’s expectations instead of their own
their own
their own you have your own voice and in order to
you have your own voice and in order to
you have your own voice and in order to be authentic before even worrying about
be authentic before even worrying about
be authentic before even worrying about being authentic for others you need to
being authentic for others you need to
being authentic for others you need to be authentic to yourself and learning to
be authentic to yourself and learning to
be authentic to yourself and learning to listen to that little voice learning to
listen to that little voice learning to
listen to that little voice learning to trust that little voice learning that
trust that little voice learning that
trust that little voice learning that when you have this crazy idea for
when you have this crazy idea for
when you have this crazy idea for something that you want to try or do or
something that you want to try or do or
something that you want to try or do or say that you do it even in some small
say that you do it even in some small
say that you do it even in some small way you let go of the fear you let go
way you let go of the fear you let go
way you let go of the fear you let go with a fear of failure you’re like what
with a fear of failure you’re like what
with a fear of failure you’re like what are the fear of judgement let’s go with
are the fear of judgement let’s go with
are the fear of judgement let’s go with any fears that you have around it and
any fears that you have around it and
any fears that you have around it and just go out and do something about it
just go out and do something about it
just go out and do something about it and the more you get used to trusting
and the more you get used to trusting
and the more you get used to trusting that little voice inside your head the
that little voice inside your head the
that little voice inside your head the more you get used to when you get that
more you get used to when you get that
more you get used to when you get that idea actually doing something about it
idea actually doing something about it
idea actually doing something about it then you’ll start to live a much more
then you’ll start to live a much more
then you’ll start to live a much more authentic life instead of a cookie
authentic life instead of a cookie
authentic life instead of a cookie cutter life
cutter life
cutter life version that somebody else is created
version that somebody else is created
version that somebody else is created for you and so I believe that it starts
for you and so I believe that it starts
for you and so I believe that it starts with you it starts by trusting yourself
with you it starts by trusting yourself
with you it starts by trusting yourself more it starts by seeing yes to things
more it starts by seeing yes to things
more it starts by seeing yes to things more it starts by not bowing down to
more it starts by not bowing down to
more it starts by not bowing down to fear more you need to be authentic to
fear more you need to be authentic to
fear more you need to be authentic to yourself first from there it’s having
yourself first from there it’s having
yourself first from there it’s having the courage to be authentic in every
the courage to be authentic in every
the courage to be authentic in every situation there’s this really great clip
situation there’s this really great clip
situation there’s this really great clip of Warren Buffett and jay-z they’re
of Warren Buffett and jay-z they’re
of Warren Buffett and jay-z they’re being interviewed by Forbes magazine and
being interviewed by Forbes magazine and
being interviewed by Forbes magazine and they asked jay-z if he’s ever
they asked jay-z if he’s ever
they asked jay-z if he’s ever intimidated when he walked into these
intimidated when he walked into these
intimidated when he walked into these business boardrooms because that wasn’t
business boardrooms because that wasn’t
business boardrooms because that wasn’t how he grew up and he said something
how he grew up and he said something
how he grew up and he said something like this is who I am this is what you
like this is who I am this is what you
like this is who I am this is what you know this is what I do when I always
know this is what I do when I always
know this is what I do when I always feel like that but that clip is here is
feel like that but that clip is here is
feel like that but that clip is here is a guy who’s unafraid to always be
a guy who’s unafraid to always be
a guy who’s unafraid to always be himself even when he’s in a room that he
himself even when he’s in a room that he
himself even when he’s in a room that he may not have ever been in before how
may not have ever been in before how
may not have ever been in before how many times are you in a situation that
many times are you in a situation that
many times are you in a situation that you’ve never been in before and you have
you’ve never been in before and you have
you’ve never been in before and you have the pressure to act according to the
the pressure to act according to the
the pressure to act according to the rules instead of acting according to how
rules instead of acting according to how
rules instead of acting according to how you want to act and I think the more
you want to act and I think the more
you want to act and I think the more confident that you are in yourself the
confident that you are in yourself the
confident that you are in yourself the more authentic you believe you are to
more authentic you believe you are to
more authentic you believe you are to yourself then the easier it is to
yourself then the easier it is to
yourself then the easier it is to express that outwards and when you have
express that outwards and when you have
express that outwards and when you have full confidence in yourself and who you
full confidence in yourself and who you
full confidence in yourself and who you are and what you want to do then
are and what you want to do then
are and what you want to do then suddenly other people’s opinions they
suddenly other people’s opinions they
suddenly other people’s opinions they don’t matter as much but when you don’t
don’t matter as much but when you don’t
don’t matter as much but when you don’t know what you do when you are afraid
know what you do when you are afraid
know what you do when you are afraid when you’re not when you don’t have that
when you’re not when you don’t have that
when you’re not when you don’t have that level of self-awareness and
level of self-awareness and
level of self-awareness and self-confidence and finding your one
self-confidence and finding your one
self-confidence and finding your one word can really help you in that then
word can really help you in that then
word can really help you in that then that’s when you get ruled by other
that’s when you get ruled by other
that’s when you get ruled by other people and that’s when you are afraid
people and that’s when you are afraid
people and that’s when you are afraid and that’s when you say no the things
and that’s when you say no the things
and that’s when you say no the things that could be really helpful to you
that could be really helpful to you
that could be really helpful to you that’s when you don’t take those
that’s when you don’t take those
that’s when you don’t take those opportunities that you should and so
opportunities that you should and so
opportunities that you should and so those are my suggestions and I’m really
those are my suggestions and I’m really
those are my suggestions and I’m really curious to figure out what you guys
curious to figure out what you guys
curious to figure out what you guys think
so thank you guys so much for watching
so thank you guys so much for watching I’d love to know what challenges do you
I’d love to know what challenges do you
I’d love to know what challenges do you have in being authentic please leave in
have in being authentic please leave in
have in being authentic please leave in the comments below I’m gonna join in the
the comments below I’m gonna join in the
the comments below I’m gonna join in the discussion I made this episode of
discussion I made this episode of
discussion I made this episode of believe life because Dax Miller asked me
believe life because Dax Miller asked me
believe life because Dax Miller asked me to so if there’s a topic you’d like me
to so if there’s a topic you’d like me
to so if there’s a topic you’d like me to cover in the next believe life please
to cover in the next believe life please
to cover in the next believe life please leave in the comments below and I’ll see
leave in the comments below and I’ll see
leave in the comments below and I’ll see what I can do
what I can do
what I can do I’d also love to know which of the clips
I’d also love to know which of the clips
I’d also love to know which of the clips have resonated the most with you and why
have resonated the most with you and why
have resonated the most with you and why what did you take from this video then
what did you take from this video then
what did you take from this video then you’re going to apply to your life or
you’re going to apply to your life or
you’re going to apply to your life or your business please leave in the
your business please leave in the
your business please leave in the comments below and I’m gonna join in the
comments below and I’m gonna join in the
comments below and I’m gonna join in the discussion finally want to give a quick
discussion finally want to give a quick
discussion finally want to give a quick chatter to Christa flow gist thank you
chatter to Christa flow gist thank you
chatter to Christa flow gist thank you so much for picking up a copy of my book
so much for picking up a copy of my book
so much for picking up a copy of my book and for tweeting that awesome picture
and for tweeting that awesome picture
and for tweeting that awesome picture out I really really appreciate it man
out I really really appreciate it man
out I really really appreciate it man thank you guys again for watching I
thank you guys again for watching I
thank you guys again for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever your
believe in yourself and whatever your
believe in yourself and whatever your one where it is much love I’ll see you
one where it is much love I’ll see you
one where it is much love I’ll see you soon
I think over time people develop their
I think over time people develop their own signature and I think it takes a
own signature and I think it takes a
own signature and I think it takes a while to find out what your signature
while to find out what your signature
while to find out what your signature really is so I’ll fast learn a little
really is so I’ll fast learn a little
really is so I’ll fast learn a little bit where I am now we never really
bit where I am now we never really
bit where I am now we never really marketed ourselves as I begin to build a
marketed ourselves as I begin to build a
marketed ourselves as I begin to build a little company around the success of the
little company around the success of the
little company around the success of the book and brought in other trainers and
book and brought in other trainers and
book and brought in other trainers and coaches and presenters and started to
coaches and presenters and started to
coaches and presenters and started to build some product around that still not
build some product around that still not
build some product around that still not a huge company and they’re only 20 plus
a huge company and they’re only 20 plus
a huge company and they’re only 20 plus of us you know doing that work but we’re
of us you know doing that work but we’re
of us you know doing that work but we’re partnering with other people out there
partnering with other people out there
partnering with other people out there but as I started to do that we really
but as I started to do that we really
but as I started to do that we really realized that the brand that kind of run
realized that the brand that kind of run
realized that the brand that kind of run out for lunders GTD which was the
out for lunders GTD which was the
out for lunders GTD which was the shorthand for getting things done became
shorthand for getting things done became
shorthand for getting things done became this global thing kind of like Kleenex
this global thing kind of like Kleenex
this global thing kind of like Kleenex and Xerox and we didn’t own it I mean we
and Xerox and we didn’t own it I mean we
and Xerox and we didn’t own it I mean we owned it but we it was kind of running
owned it but we it was kind of running
owned it but we it was kind of running faster than us and we really had to
faster than us and we really had to
faster than us and we really had to rethink how are we showing up out there
rethink how are we showing up out there
rethink how are we showing up out there in the world because people would meet
in the world because people would meet
in the world because people would meet me or meet us and go wow you’re nothing
me or meet us and go wow you’re nothing
me or meet us and go wow you’re nothing like what I expected you to be I said
like what I expected you to be I said
like what I expected you to be I said what do you expect me to be this about
what do you expect me to be this about
what do you expect me to be this about corporate left brain and hard working
corporate left brain and hard working
corporate left brain and hard working and rigorous and discipline and whatever
and rigorous and discipline and whatever
and rigorous and discipline and whatever and a lot of people go yeah you know I
and a lot of people go yeah you know I
and a lot of people go yeah you know I probably showed but that’s not me well
probably showed but that’s not me well
probably showed but that’s not me well that’s not us either and so there was a
that’s not us either and so there was a
that’s not us either and so there was a disconnect between how we were actually
disconnect between how we were actually
disconnect between how we were actually showing up in the world and people’s
showing up in the world and people’s
showing up in the world and people’s perception of us and the reality so we
perception of us and the reality so we
perception of us and the reality so we we had a really smart guy help us think
we had a really smart guy help us think
we had a really smart guy help us think through this if it’s really about being
through this if it’s really about being
through this if it’s really about being authentic so and those really tie
authentic so and those really tie
authentic so and those really tie together a call what’s my signature
together a call what’s my signature
together a call what’s my signature what’s the data balance signature if you
what’s the data balance signature if you
what’s the data balance signature if you go to my website now if you if anybody
go to my website now if you if anybody
go to my website now if you if anybody ever saw it a year or two ago it looks
ever saw it a year or two ago it looks
ever saw it a year or two ago it looks very different now than it then because
very different now than it then because
very different now than it then because what we decided was look take the tie
what we decided was look take the tie
what we decided was look take the tie off you know because I’m really kind of
off you know because I’m really kind of
off you know because I’m really kind of a spontaneous
a spontaneous
a spontaneous you know kind of guy which is really a
you know kind of guy which is really a
you know kind of guy which is really a lot of what my methodology is about what
lot of what my methodology is about what
lot of what my methodology is about what the message is about but initially we
the message is about but initially we
the message is about but initially we you know we had targeted the market of
you know we had targeted the market of
you know we had targeted the market of people those are the people that the
people those are the people that the
people those are the people that the high you know high profile professionals
high you know high profile professionals
high you know high profile professionals and fast tracked professionals were the
and fast tracked professionals were the
and fast tracked professionals were the ones who were probably the most pain in
ones who were probably the most pain in
ones who were probably the most pain in terms of overwhelm and they could use
terms of overwhelm and they could use
terms of overwhelm and they could use the methodology most to begin with but
the methodology most to begin with but
the methodology most to begin with but the truth is is for anybody and the
the truth is is for anybody and the
the truth is is for anybody and the unit’s now spread around the world of
unit’s now spread around the world of
unit’s now spread around the world of our signature in other words our
our signature in other words our
our signature in other words our expression is much more aligned with who
expression is much more aligned with who
expression is much more aligned with who we really are
we really are
we really are so we didn’t really have to go anywhere
so we didn’t really have to go anywhere
so we didn’t really have to go anywhere you know many times
you know many times
you know many times the problem companies have is their
the problem companies have is their
the problem companies have is their marketing is a big time they can’t
marketing is a big time they can’t
marketing is a big time they can’t deliver on the big tada well our tada
deliver on the big tada well our tada
deliver on the big tada well our tada sucked you know we were building where a
sucked you know we were building where a
sucked you know we were building where a huge valuing people were you know having
huge valuing people were you know having
huge valuing people were you know having transformational experiences but you
transformational experiences but you
transformational experiences but you know you didn’t look that way you know
know you didn’t look that way you know
know you didn’t look that way you know so we said well there’s a lot of people
so we said well there’s a lot of people
so we said well there’s a lot of people we’re not reaching because there’s kind
we’re not reaching because there’s kind
we’re not reaching because there’s kind of an inauthentic this about what we are
of an inauthentic this about what we are
of an inauthentic this about what we are doing so that’s been aligned now with a
doing so that’s been aligned now with a
doing so that’s been aligned now with a new website and a brand yeah yeah much
new website and a brand yeah yeah much
new website and a brand yeah yeah much more much more so whether it works as a
more much more so whether it works as a
more much more so whether it works as a business I don’t know but it’s certainly
business I don’t know but it’s certainly
business I don’t know but it’s certainly a lot more fun this gentleman trying to
a lot more fun this gentleman trying to
a lot more fun this gentleman trying to be something else or or how to deal with
be something else or or how to deal with
be something else or or how to deal with people’s perception of me not being who
people’s perception of me not being who
people’s perception of me not being who I really am and so you know maybe more
I really am and so you know maybe more
I really am and so you know maybe more approachable lowering the bar for people
approachable lowering the bar for people
approachable lowering the bar for people to be able to engage and to engage with
to be able to engage and to engage with
to be able to engage and to engage with me you know early on you have kind of
me you know early on you have kind of
me you know early on you have kind of you know everybody you know probably
you know everybody you know probably
you know everybody you know probably gets a nice business card so that you
gets a nice business card so that you
gets a nice business card so that you look like your beer then you probably
look like your beer then you probably
look like your beer then you probably really are you know you start to trying
really are you know you start to trying
really are you know you start to trying to create an image and a brand around
to create an image and a brand around
to create an image and a brand around you know who we think we really ought to
you know who we think we really ought to
you know who we think we really ought to be given you know so we can attract
be given you know so we can attract
be given you know so we can attract people and not let not turn them off but
people and not let not turn them off but
people and not let not turn them off but at some point you really need to kind of
at some point you really need to kind of
at some point you really need to kind of catch up with that and allow yourself to
catch up with that and allow yourself to
catch up with that and allow yourself to just gonna be who you are and let the
just gonna be who you are and let the
just gonna be who you are and let the world come to you that are interested in
world come to you that are interested in
world come to you that are interested in you okay it made a sense that’s but
you okay it made a sense that’s but
you okay it made a sense that’s but that’s done that has been as much of
that’s done that has been as much of
that’s done that has been as much of personal development development as a
personal development development as a
personal development development as a marketing development on my sweater okay
marketing development on my sweater okay
marketing development on my sweater okay that’s fascinating says again there’s
that’s fascinating says again there’s
that’s fascinating says again there’s two things happening here what does you
two things happening here what does you
two things happening here what does you do a little bit in a personal element
do a little bit in a personal element
do a little bit in a personal element the marketing those two things are
the marketing those two things are
the marketing those two things are aligned and they’re important for them
aligned and they’re important for them
aligned and they’re important for them both to create a successful business I
both to create a successful business I
both to create a successful business I think so you know but I’m not
think so you know but I’m not
think so you know but I’m not I studied all the successful business to
I studied all the successful business to
I studied all the successful business to say that’s how they did it I do know
say that’s how they did it I do know
say that’s how they did it I do know that in the world that we’re in now
that in the world that we’re in now
that in the world that we’re in now because it’s so transparent and social
because it’s so transparent and social
because it’s so transparent and social media can spread word like crazy and you
media can spread word like crazy and you
media can spread word like crazy and you know that that essentially that
know that that essentially that
know that that essentially that transparency the more authentic you are
transparency the more authentic you are
transparency the more authentic you are probably the safer it’s going to be so
probably the safer it’s going to be so
probably the safer it’s going to be so you don’t have to you know worry about
you don’t have to you know worry about
you don’t have to you know worry about trying to be something that you’re not
trying to be something that you’re not
trying to be something that you’re not RG they follow me of that and now I have
RG they follow me of that and now I have
RG they follow me of that and now I have to be that for them and
to be that for them and
to be that for them and I have to be that for them and just
I have to be that for them and just
I have to be that for them and just makes my feet here it does make life
makes my feet here it does make life
makes my feet here it does make life easier whether it makes it more
easier whether it makes it more
easier whether it makes it more profitable I would think so but I you
profitable I would think so but I you
profitable I would think so but I you know I think the world gets attracted to
know I think the world gets attracted to
know I think the world gets attracted to authenticity I think and that’s that’s I
authenticity I think and that’s that’s I
authenticity I think and that’s that’s I think where the world is because it’s so
think where the world is because it’s so
think where the world is because it’s so transparent in offense in authenticity I
transparent in offense in authenticity I
transparent in offense in authenticity I think shows up at least subliminally if
think shows up at least subliminally if
think shows up at least subliminally if not directly no you know so you know
not directly no you know so you know
not directly no you know so you know people out there trying to create
people out there trying to create
people out there trying to create marketing campaigns that really aren’t
marketing campaigns that really aren’t
marketing campaigns that really aren’t who you are or trying to show up as
who you are or trying to show up as
who you are or trying to show up as something that’s just somebody’s writing
something that’s just somebody’s writing
something that’s just somebody’s writing ad copy but then your engagement with
ad copy but then your engagement with
ad copy but then your engagement with the company you know it doesn’t doesn’t
the company you know it doesn’t doesn’t
the company you know it doesn’t doesn’t hold up to that or doesn’t doesn’t match
hold up to that or doesn’t doesn’t match
hold up to that or doesn’t doesn’t match to that you know that’s tricky business
to that you know that’s tricky business
to that you know that’s tricky business competition is one of the greatest
competition is one of the greatest
competition is one of the greatest illusions ever created but more so
illusions ever created but more so
illusions ever created but more so something which keeps us out of our true
something which keeps us out of our true
something which keeps us out of our true authenticity if I say I want to compete
authenticity if I say I want to compete
authenticity if I say I want to compete with you compete with what because you
with you compete with what because you
with you compete with what because you are you are born at a different time
are you are born at a different time
are you are born at a different time than me you’ve got a different objective
than me you’ve got a different objective
than me you’ve got a different objective than me and we are in the same time in
than me and we are in the same time in
than me and we are in the same time in space instead of competition they more
space instead of competition they more
space instead of competition they more of cooperation that helps you become
of cooperation that helps you become
of cooperation that helps you become more authentic because you say I get it
more authentic because you say I get it
more authentic because you say I get it you are totally unique and weird and
you are totally unique and weird and
you are totally unique and weird and guess what I am totally unique and weird
guess what I am totally unique and weird
guess what I am totally unique and weird and now we don’t have to go against each
and now we don’t have to go against each
and now we don’t have to go against each other we can work together and honor our
other we can work together and honor our
other we can work together and honor our uniqueness and then you just mellow out
uniqueness and then you just mellow out
uniqueness and then you just mellow out self-love is absolutely vital when being
self-love is absolutely vital when being
self-love is absolutely vital when being authentic so it’s taking the shadow the
authentic so it’s taking the shadow the
authentic so it’s taking the shadow the flaws of you of that person that you are
flaws of you of that person that you are
flaws of you of that person that you are and meshing it together with that
and meshing it together with that
and meshing it together with that infinite intelligence that centeredness
infinite intelligence that centeredness
infinite intelligence that centeredness that connectedness that compassion that
that connectedness that compassion that
that connectedness that compassion that love that light that you are and going
love that light that you are and going
love that light that you are and going out into the world and demonstrating
out into the world and demonstrating
out into the world and demonstrating that it’s all about the demonstration
that it’s all about the demonstration
that it’s all about the demonstration and as you demonstrate more of my
and as you demonstrate more of my
and as you demonstrate more of my friends the more people are gonna come
friends the more people are gonna come
friends the more people are gonna come up to you they’re gonna see you as a
up to you they’re gonna see you as a
up to you they’re gonna see you as a catalyst for change in their own life
catalyst for change in their own life
catalyst for change in their own life and you never know who you’re gonna
and you never know who you’re gonna
and you never know who you’re gonna impact but you’ve heard me talk about it
impact but you’ve heard me talk about it
impact but you’ve heard me talk about it before it’s that ripple effect so the
before it’s that ripple effect so the
before it’s that ripple effect so the more you and I can become authentic we
more you and I can become authentic we
more you and I can become authentic we can become
can become
can become in that state of flow that state of
in that state of flow that state of
in that state of flow that state of Awesomeness we could call it or that
Awesomeness we could call it or that
Awesomeness we could call it or that state of truly being authentic
state of truly being authentic
state of truly being authentic everything else will change in your
everything else will change in your
everything else will change in your world people are gonna come to you out
world people are gonna come to you out
world people are gonna come to you out of the woodwork asking you how you did
of the woodwork asking you how you did
of the woodwork asking you how you did it and that’s when you can show them how
it and that’s when you can show them how
it and that’s when you can show them how to be truly authentic and really benefit
to be truly authentic and really benefit
to be truly authentic and really benefit and change their life and that’s what
and change their life and that’s what
and change their life and that’s what it’s all about
”
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