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How to APPLY Your One Word ft. @thejaywong


hello believe nation today I’m going to

hello believe nation today I’m going to talk about how to apply your one word

so I recent was interviewed by a

so I recent was interviewed by a podcaster named Jay Wang we did it on my

podcaster named Jay Wang we did it on my

podcaster named Jay Wang we did it on my channel he took the other for his

channel he took the other for his

channel he took the other for his podcast super interesting guy and found

podcast super interesting guy and found

podcast super interesting guy and found out that he was in Toronto so we got

out that he was in Toronto so we got

out that he was in Toronto so we got together and we did a number of videos

together and we did a number of videos

together and we did a number of videos if you guys watch the ants press shows

if you guys watch the ants press shows

if you guys watch the ants press shows from last week you’ll have seen Jay a

from last week you’ll have seen Jay a

from last week you’ll have seen Jay a number of times has a lot of amazing

number of times has a lot of amazing

number of times has a lot of amazing wisdom and valuable knowledge to share

wisdom and valuable knowledge to share

wisdom and valuable knowledge to share and in our conversation we’re talking

and in our conversation we’re talking

and in our conversation we’re talking about what is his one word what is he

about what is his one word what is he

about what is his one word what is he staying for how does he applied to his

staying for how does he applied to his

staying for how does he applied to his business because when you look at his

business because when you look at his

business because when you look at his website in his podcast and you know his

website in his podcast and you know his

website in his podcast and you know his emails and everything that he’s putting

emails and everything that he’s putting

emails and everything that he’s putting out there the message seems to be all

out there the message seems to be all

out there the message seems to be all over the place and that’s everybody by

over the place and that’s everybody by

over the place and that’s everybody by the way write a lot of your messages you

the way write a lot of your messages you

the way write a lot of your messages you guys watching your messages are

guys watching your messages are

guys watching your messages are inconsistent are all over the place

inconsistent are all over the place

inconsistent are all over the place don’t have a lot of focused meaning on

don’t have a lot of focused meaning on

don’t have a lot of focused meaning on it and so he came back after talking

it and so he came back after talking

it and so he came back after talking with me at the studio and he recorded

with me at the studio and he recorded

with me at the studio and he recorded this message to me that I thought would

this message to me that I thought would

this message to me that I thought would be interesting to share with you I got

be interesting to share with you I got

be interesting to share with you I got his permission and then I’m gonna answer

his permission and then I’m gonna answer

his permission and then I’m gonna answer his question at the end for everybody

his question at the end for everybody

his question at the end for everybody hey Evan Jay here just wanted to make

hey Evan Jay here just wanted to make

hey Evan Jay here just wanted to make you this recording to tell you a quick

you this recording to tell you a quick

you this recording to tell you a quick story of me discovering my one word I

story of me discovering my one word I

story of me discovering my one word I thought this would be a little more

thought this would be a little more

thought this would be a little more efficient in terms of you just reading a

efficient in terms of you just reading a

efficient in terms of you just reading a long-winded email by me so here it goes

long-winded email by me so here it goes

long-winded email by me so here it goes I was on the TBC coming back from your

I was on the TBC coming back from your

I was on the TBC coming back from your dance studio had a great time by the way

dance studio had a great time by the way

dance studio had a great time by the way and I was really just reflecting on you

and I was really just reflecting on you

and I was really just reflecting on you know our last conversation and you kind

know our last conversation and you kind

know our last conversation and you kind of pushing me to really think about why

of pushing me to really think about why

of pushing me to really think about why I was doing what I was doing and why I

I was doing what I was doing and why I

I was doing what I was doing and why I started even down this path like why do

started even down this path like why do

started even down this path like why do I have a podcast why do I have all these

I have a podcast why do I have all these

I have a podcast why do I have all these things and and figuring out what my one

things and and figuring out what my one

things and and figuring out what my one word would be and I was thinking and

word would be and I was thinking and

word would be and I was thinking and looking back at all the kind of big

looking back at all the kind of big

looking back at all the kind of big decisions in my life you know whether it

decisions in my life you know whether it

decisions in my life you know whether it was quitting my job or you know starting

was quitting my job or you know starting

was quitting my job or you know starting a podcast and doing the work that I’m

a podcast and doing the work that I’m

a podcast and doing the work that I’m doing now and and I realized a

doing now and and I realized a

doing now and and I realized a commonality between all of them is that

commonality between all of them is that

commonality between all of them is that this belief that I just wanted to prove

this belief that I just wanted to prove

this belief that I just wanted to prove to myself and or to other people that it

to myself and or to other people that it

to myself and or to other people that it was possible that it was possible to you

was possible that it was possible to you

was possible that it was possible to you know to create a business without any

know to create a business without any

know to create a business without any funding in the beginning it’s possible

funding in the beginning it’s possible

funding in the beginning it’s possible to you know you know

to you know you know

to you know you know interview some amazing amazing people

interview some amazing amazing people

interview some amazing amazing people and to be able to learn from them and

and to be able to learn from them and

and to be able to learn from them and apply them my own business and it’s

apply them my own business and it’s

apply them my own business and it’s gonna improve my life and it’s gonna

gonna improve my life and it’s gonna

gonna improve my life and it’s gonna improve other people’s lives it’s

improve other people’s lives it’s

improve other people’s lives it’s possible to create a community around

possible to create a community around

possible to create a community around the idea of people that are choosing

the idea of people that are choosing

the idea of people that are choosing legacy over currency so and in looking

legacy over currency so and in looking

legacy over currency so and in looking back at all the amazing interviews and

back at all the amazing interviews and

back at all the amazing interviews and people that and you probably know this

people that and you probably know this

people that and you probably know this to people that you’ve studied they’ve

to people that you’ve studied they’ve

to people that you’ve studied they’ve all done something in that capacity

all done something in that capacity

all done something in that capacity where they went from impossible to

where they went from impossible to

where they went from impossible to possible so I guess all this is to say

possible so I guess all this is to say

possible so I guess all this is to say that my one word is the word possible

that my one word is the word possible

that my one word is the word possible and yeah it was really kind of epic kind

and yeah it was really kind of epic kind

and yeah it was really kind of epic kind of like a weight lifted off my shoulder

of like a weight lifted off my shoulder

of like a weight lifted off my shoulder a little bit in terms of coming to that

a little bit in terms of coming to that

a little bit in terms of coming to that level of clarity one question I did have

level of clarity one question I did have

level of clarity one question I did have for you though now that I feel confident

for you though now that I feel confident

for you though now that I feel confident in my like one word in being possible do

in my like one word in being possible do

in my like one word in being possible do I start going all in on that right like

I start going all in on that right like

I start going all in on that right like do I just change everything on every

do I just change everything on every

do I just change everything on every profile and every you know social media

profile and every you know social media

profile and every you know social media thing to you know hashtag possible or

thing to you know hashtag possible or

thing to you know hashtag possible or you know kind of transition over to that

you know kind of transition over to that

you know kind of transition over to that right away or do I just start letting it

right away or do I just start letting it

right away or do I just start letting it seep in to a lot of the work you know

seep in to a lot of the work you know

seep in to a lot of the work you know whether it’s just signing off in a

whether it’s just signing off in a

whether it’s just signing off in a certain way or having it included in

certain way or having it included in

certain way or having it included in some of the work and then that kind of

some of the work and then that kind of

some of the work and then that kind of acts as a pre validation for it or do

acts as a pre validation for it or do

acts as a pre validation for it or do you just go all in so let me know your

you just go all in so let me know your

you just go all in so let me know your thoughts either way

thoughts either way

thoughts either way hope you’re having I don’t know what

hope you’re having I don’t know what

hope you’re having I don’t know what Friday is for you I’m assuming it’s not

Friday is for you I’m assuming it’s not

Friday is for you I’m assuming it’s not video day or interview day um so I hope

video day or interview day um so I hope

video day or interview day um so I hope you’re having a about Friday and hope to

you’re having a about Friday and hope to

you’re having a about Friday and hope to chat with you soon thank you so much so

chat with you soon thank you so much so

chat with you soon thank you so much so one I’m so happy for you I’m so pumped

one I’m so happy for you I’m so pumped

one I’m so happy for you I’m so pumped for you Jay because finding finding your

for you Jay because finding finding your

for you Jay because finding finding your one word is such an amazing eye opening

one word is such an amazing eye opening

one word is such an amazing eye opening experience that then you can start to

experience that then you can start to

experience that then you can start to think of well okay if possible that’s

think of well okay if possible that’s

think of well okay if possible that’s your word then what can I do to go more

your word then what can I do to go more

your word then what can I do to go more in an R word what test can I run to see

in an R word what test can I run to see

in an R word what test can I run to see you know what possible means to me and

you know what possible means to me and

you know what possible means to me and the reaction I get from my audience and

the reaction I get from my audience and

the reaction I get from my audience and also what areas of your life and

also what areas of your life and

also what areas of your life and business don’t live up yet don’t you

business don’t live up yet don’t you

business don’t live up yet don’t you know don’t embrace possible for you and

know don’t embrace possible for you and

know don’t embrace possible for you and those are areas of deficiency that you

those are areas of deficiency that you

those are areas of deficiency that you can build up and start to see amazing

can build up and start to see amazing

can build up and start to see amazing growth in and so I would recommend a

growth in and so I would recommend a

growth in and so I would recommend a couple things for you

couple things for you

couple things for you now you

now you

now you one word I think it apply to everybody

one word I think it apply to everybody

one word I think it apply to everybody was going through this process too now I

was going through this process too now I

was going through this process too now I highlight a lot of this a lot obviously

highlight a lot of this a lot obviously

highlight a lot of this a lot obviously in my book as well this is a high-level

in my book as well this is a high-level

in my book as well this is a high-level overview for you to to test out first I

overview for you to to test out first I

overview for you to to test out first I would work on developing my credo and

would work on developing my credo and

would work on developing my credo and what the credo is is figuring out three

what the credo is is figuring out three

what the credo is is figuring out three things that break up what possible means

things that break up what possible means

things that break up what possible means to you there’s a common definition of

to you there’s a common definition of

to you there’s a common definition of possible that most people would think of

possible that most people would think of

possible that most people would think of when you say it’s possible what is

when you say it’s possible what is

when you say it’s possible what is possible meaning to you what does

possible meaning to you what does

possible meaning to you what does hashtag possible mean that’s the

hashtag possible mean that’s the

hashtag possible mean that’s the difference between just the word

difference between just the word

difference between just the word possible and hashtag possible that Jay

possible and hashtag possible that Jay

possible and hashtag possible that Jay Wong is branding around what does it

Wong is branding around what does it

Wong is branding around what does it mean so how does it break down pick

mean so how does it break down pick

mean so how does it break down pick three things that break down possible

three things that break down possible

three things that break down possible for you so maybe something in there is

for you so maybe something in there is

for you so maybe something in there is about being a change maker maybe there’s

about being a change maker maybe there’s

about being a change maker maybe there’s something there about belief maybe

something there about belief maybe

something there about belief maybe there’s something there about being a

there’s something there about being a

there’s something there about being a rebel and there may be other things in

rebel and there may be other things in

rebel and there may be other things in there that you know that most people

there that you know that most people

there that you know that most people wouldn’t think of but that make up

wouldn’t think of but that make up

wouldn’t think of but that make up possible for you so as an example for me

possible for you so as an example for me

possible for you so as an example for me believe most people think

believe most people think

believe most people think self-confidence believe in yourself

self-confidence believe in yourself

self-confidence believe in yourself hundred percent that’s one of them the

hundred percent that’s one of them the

hundred percent that’s one of them the the other one is believe in what you’re

the other one is believe in what you’re

the other one is believe in what you’re doing so have passion for you for the

doing so have passion for you for the

doing so have passion for you for the work that you’re doing right believe in

work that you’re doing right believe in

work that you’re doing right believe in the work that you’re creating you’re

the work that you’re creating you’re

the work that you’re creating you’re making podcasts believe in the podcast

making podcasts believe in the podcast

making podcasts believe in the podcast not just the end result the process have

not just the end result the process have

not just the end result the process have to be important and then three is

to be important and then three is

to be important and then three is believe that it’s going to work out even

believe that it’s going to work out even

believe that it’s going to work out even though you know you only see darkness

though you know you only see darkness

though you know you only see darkness around you there it’s gonna work out

around you there it’s gonna work out

around you there it’s gonna work out there will be that light you will make

there will be that light you will make

there will be that light you will make it have the conviction to follow through

it have the conviction to follow through

it have the conviction to follow through so believe hashtag believe for me breaks

so believe hashtag believe for me breaks

so believe hashtag believe for me breaks down into passion self confidence and

down into passion self confidence and

down into passion self confidence and conviction and all of the stuff that I

conviction and all of the stuff that I

conviction and all of the stuff that I create falls into those buckets whether

create falls into those buckets whether

create falls into those buckets whether it’s articulated that way or not that’s

it’s articulated that way or not that’s

it’s articulated that way or not that’s always the guiding vision behind it and

always the guiding vision behind it and

always the guiding vision behind it and so I would encourage you that now that

so I would encourage you that now that

so I would encourage you that now that you did that first step do the next step

you did that first step do the next step

you did that first step do the next step in figuring out how does your credo

in figuring out how does your credo

in figuring out how does your credo break down what are the three most

break down what are the three most

break down what are the three most important things that that make up

important things that that make up

important things that that make up possible for you and then turn those

possible for you and then turn those

possible for you and then turn those into sentences

into sentences

into sentences you know if it’s rebel okay what is like

you know if it’s rebel okay what is like

you know if it’s rebel okay what is like be a rebel and then give me a sentence

be a rebel and then give me a sentence

be a rebel and then give me a sentence about what that is it’s a command it’s a

about what that is it’s a command it’s a

about what that is it’s a command it’s a command for yourself to live by everyday

command for yourself to live by everyday

command for yourself to live by everyday in the command for your followers to

in the command for your followers to

in the command for your followers to follow this order because it’s important

follow this order because it’s important

follow this order because it’s important because it’s gonna change your life so

because it’s gonna change your life so

because it’s gonna change your life so that’s the next step and that will help

that’s the next step and that will help

that’s the next step and that will help give you extra clarity you mentioned

give you extra clarity you mentioned

give you extra clarity you mentioned that finding possible give you clarity

that finding possible give you clarity

that finding possible give you clarity this will add that extra layer of

this will add that extra layer of

this will add that extra layer of clarity that then you can make all

clarity that then you can make all

clarity that then you can make all future decisions through in terms of

future decisions through in terms of

future decisions through in terms of applying it next

applying it next

applying it next I’m not a big believer in going all-in

I’m not a big believer in going all-in

I’m not a big believer in going all-in on it until I’ve proven that it works

on it until I’ve proven that it works

on it until I’ve proven that it works and that’s maybe me maybe I’m maybe I’m

and that’s maybe me maybe I’m maybe I’m

and that’s maybe me maybe I’m maybe I’m risk-averse maybe that’s just my style

risk-averse maybe that’s just my style

risk-averse maybe that’s just my style no some people love to burn the boats

no some people love to burn the boats

no some people love to burn the boats and burn the bridges and just do it and

and burn the bridges and just do it and

and burn the bridges and just do it and that’s the only way they’re ever gonna

that’s the only way they’re ever gonna

that’s the only way they’re ever gonna succeed and so that may be your option

succeed and so that may be your option

succeed and so that may be your option what worked for me was once I found

what worked for me was once I found

what worked for me was once I found believe I thought it was crazy I thought

believe I thought it was crazy I thought

believe I thought it was crazy I thought it was too big I thought it was you know

it was too big I thought it was you know

it was too big I thought it was you know Who am I to to come up with a word like

Who am I to to come up with a word like

Who am I to to come up with a word like believe a lot of people have used it

believe a lot of people have used it

believe a lot of people have used it before all of these kind of self doubts

before all of these kind of self doubts

before all of these kind of self doubts I decided I’m gonna try something small

I decided I’m gonna try something small

I decided I’m gonna try something small because the risk is especially for

because the risk is especially for

because the risk is especially for someone like you who you’ve already set

someone like you who you’ve already set

someone like you who you’ve already set up you’ve already established sure you

up you’ve already established sure you

up you’ve already established sure you could you know you want to grow you want

could you know you want to grow you want

could you know you want to grow you want to be bigger you want to do more but

to be bigger you want to do more but

to be bigger you want to do more but you’ve already done stuff up to now up

you’ve already done stuff up to now up

you’ve already done stuff up to now up to this point it’s not starting from

to this point it’s not starting from

to this point it’s not starting from scratch and a rebrand can be a big and

scratch and a rebrand can be a big and

scratch and a rebrand can be a big and painful thing you want to make sure it’s

painful thing you want to make sure it’s

painful thing you want to make sure it’s the right thing to do so the first thing

the right thing to do so the first thing

the right thing to do so the first thing I tested was just a newsletter I did a

I tested was just a newsletter I did a

I tested was just a newsletter I did a newsletter around believe instead of my

newsletter around believe instead of my

newsletter around believe instead of my normal newsletter and I got a 50%

normal newsletter and I got a 50%

normal newsletter and I got a 50% increase in engagement from that

increase in engagement from that

increase in engagement from that newsletter my sister wrote back to me

newsletter my sister wrote back to me

newsletter my sister wrote back to me she was one of the first write back to

she was one of the first write back to

she was one of the first write back to me and say that I actually read your

me and say that I actually read your

me and say that I actually read your newsletters now so who those off to a

newsletters now so who those off to a

newsletters now so who those off to a good start then the next thing I did was

good start then the next thing I did was

good start then the next thing I did was to make the video and I’ve told this

to make the video and I’ve told this

to make the video and I’ve told this story a number of times but I made a

story a number of times but I made a

story a number of times but I made a video around believe in my previous best

video around believe in my previous best

video around believe in my previous best video out of hundreds of videos on the

video out of hundreds of videos on the

video out of hundreds of videos on the channel my best video had a hundred

channel my best video had a hundred

channel my best video had a hundred thousand views in one year which was

thousand views in one year which was

thousand views in one year which was good and I was super pumped I guess my

good and I was super pumped I guess my

good and I was super pumped I guess my best video I crossed a hundred thousand

best video I crossed a hundred thousand

best video I crossed a hundred thousand views this is amazing

views this is amazing

views this is amazing I did a believ video and it hit a

I did a believ video and it hit a

I did a believ video and it hit a hundred thousand views in one month

hundred thousand views in one month

hundred thousand views in one month which is crazy and now is over a million

which is crazy and now is over a million

which is crazy and now is over a million views and bumping up against two million

views and bumping up against two million

views and bumping up against two million soon enough that uses the only metric

soon enough that uses the only metric

soon enough that uses the only metric but everything that I was around believe

but everything that I was around believe

but everything that I was around believe automatically did way better than my

automatically did way better than my

automatically did way better than my normal stuff my older stuff and so that

normal stuff my older stuff and so that

normal stuff my older stuff and so that started give me the confidence to go

started give me the confidence to go

started give me the confidence to go more all in on it right I had some early

more all in on it right I had some early

more all in on it right I had some early signs that worked out and that made me

signs that worked out and that made me

signs that worked out and that made me want to do it more and more and more so

want to do it more and more and more so

want to do it more and more and more so I rebranded my website you know my

I rebranded my website you know my

I rebranded my website you know my social media my youtube channel to the

social media my youtube channel to the

social media my youtube channel to the point now where people associate me with

point now where people associate me with

point now where people associate me with belief right people see believe on a

belief right people see believe on a

belief right people see believe on a sign somewhere and they said they’d

sign somewhere and they said they’d

sign somewhere and they said they’d shoot me a Twitter picture or an

shoot me a Twitter picture or an

shoot me a Twitter picture or an Instagram picture with believe and say

Instagram picture with believe and say

Instagram picture with believe and say I’m thinking of you and just reinforces

I’m thinking of you and just reinforces

I’m thinking of you and just reinforces the message where the same thing can

the message where the same thing can

the message where the same thing can happen around possible and it also it

happen around possible and it also it

happen around possible and it also it also cements that it’s the right word

also cements that it’s the right word

also cements that it’s the right word for you that extra validation that extra

for you that extra validation that extra

for you that extra validation that extra stating that extra going through the

stating that extra going through the

stating that extra going through the process the more you do it your one word

process the more you do it your one word

process the more you do it your one word should feel more either more like it’s

should feel more either more like it’s

should feel more either more like it’s you like this is if I’m a hundred

you like this is if I’m a hundred

you like this is if I’m a hundred percent or more awkward like uh you know

percent or more awkward like uh you know

percent or more awkward like uh you know I don’t know that this is actually me

I don’t know that this is actually me

I don’t know that this is actually me and so I don’t want you to do all this

and so I don’t want you to do all this

and so I don’t want you to do all this rebranding and do a lot of work and then

rebranding and do a lot of work and then

rebranding and do a lot of work and then have to do it again because it was the

have to do it again because it was the

have to do it again because it was the wrong move so that’s how I would start

wrong move so that’s how I would start

wrong move so that’s how I would start when I think about possible I think of

when I think about possible I think of

when I think about possible I think of Les Brown he would always end his shows

Les Brown he would always end his shows

Les Brown he would always end his shows with it’s possible a lot of his a lot of

with it’s possible a lot of his a lot of

with it’s possible a lot of his a lot of his segments were around it’s possible

his segments were around it’s possible

his segments were around it’s possible you know you’ve been in person

you know you’ve been in person

you know you’ve been in person development I’m sure you know who les is

development I’m sure you know who les is

development I’m sure you know who les is this is probably a lot you can learn

this is probably a lot you can learn

this is probably a lot you can learn from him he’s still creating some

from him he’s still creating some

from him he’s still creating some content but you know most of it was was

content but you know most of it was was

content but you know most of it was was older stuff so that’s a starting point

older stuff so that’s a starting point

older stuff so that’s a starting point that’s the starting point I would try to

that’s the starting point I would try to

that’s the starting point I would try to find the easiest smallest test to get

find the easiest smallest test to get

find the easiest smallest test to get started to prove to yourself that this

started to prove to yourself that this

started to prove to yourself that this works

works

works like I hate wasting time I hate doing

like I hate wasting time I hate doing

like I hate wasting time I hate doing work that’s not working I want to test

work that’s not working I want to test

work that’s not working I want to test it see if it works if it works great

it see if it works if it works great

it see if it works if it works great keep going if not move on something else

keep going if not move on something else

keep going if not move on something else and so I would find whatever the

and so I would find whatever the

and so I would find whatever the smallest easiest test is for you and

smallest easiest test is for you and

smallest easiest test is for you and then apply to that because this will

then apply to that because this will

then apply to that because this will have a ripple effect through everything

have a ripple effect through everything

have a ripple effect through everything that you do eventually right if you’re

that you do eventually right if you’re

that you do eventually right if you’re looking at hiring somebody right you’re

looking at hiring somebody right you’re

looking at hiring somebody right you’re gonna hire someone to do your graphic

gonna hire someone to do your graphic

gonna hire someone to do your graphic design to record your podcast to promote

design to record your podcast to promote

design to record your podcast to promote your podcast to make your website

your podcast to make your website

your podcast to make your website whatever you’re gonna build a team to

whatever you’re gonna build a team to

whatever you’re gonna build a team to build this thing up you want somebody

build this thing up you want somebody

build this thing up you want somebody who who believes impossible as well who

who who believes impossible as well who

who who believes impossible as well who loves possible who wants to help do more

loves possible who wants to help do more

loves possible who wants to help do more possible for you right do it better than

possible for you right do it better than

possible for you right do it better than you do make websites and all that stuff

you do make websites and all that stuff

you do make websites and all that stuff so that can be used to attract the team

so that can be used to attract the team

so that can be used to attract the team to you it can be used to attract media

to you it can be used to attract media

to you it can be used to attract media and get your message out it can be used

and get your message out it can be used

and get your message out it can be used for your audience to easily share your

for your audience to easily share your

for your audience to easily share your message for you it can be used to

message for you it can be used to

message for you it can be used to attract capital to figure out your R&D

attract capital to figure out your R&D

attract capital to figure out your R&D process to figure out the next product

process to figure out the next product

process to figure out the next product and services that you’re gonna create

and services that you’re gonna create

and services that you’re gonna create and sell right so in the book I go

and sell right so in the book I go

and sell right so in the book I go through core campaign company core is

through core campaign company core is

through core campaign company core is the is the easiest lowest hanging fruit

the is the easiest lowest hanging fruit

the is the easiest lowest hanging fruit it’s this process that you just went

it’s this process that you just went

it’s this process that you just went through or going through it’s finding

through or going through it’s finding

through or going through it’s finding your one word finding your credo and

your one word finding your credo and

your one word finding your credo and then what that means to you as a human

then what that means to you as a human

then what that means to you as a human being

being

being campaign now gets into most people think

campaign now gets into most people think

campaign now gets into most people think market is an easy way to start right so

market is an easy way to start right so

market is an easy way to start right so campaign is let’s create a campaign

campaign is let’s create a campaign

campaign is let’s create a campaign around your one word let’s create

around your one word let’s create

around your one word let’s create campaign around possible

campaign around possible

campaign around possible what’s a small test what’s a newsletter

what’s a small test what’s a newsletter

what’s a small test what’s a newsletter what’s a video what’s one show on your

what’s a video what’s one show on your

what’s a video what’s one show on your podcast what

podcast what

podcast what ending off the podcasting guys remember

ending off the podcasting guys remember

ending off the podcasting guys remember it’s possible what sound effect on your

it’s possible what sound effect on your

it’s possible what sound effect on your show is possible right for me he’s here

show is possible right for me he’s here

show is possible right for me he’s here the believe airplane right it used to be

the believe airplane right it used to be

the believe airplane right it used to be this crop duster this thing flying

this crop duster this thing flying

this crop duster this thing flying across the screen the crops sound like a

across the screen the crops sound like a

across the screen the crops sound like a crop duster it’s like that’s not believe

crop duster it’s like that’s not believe

crop duster it’s like that’s not believe I wanted to have this sonic jet taking

I wanted to have this sonic jet taking

I wanted to have this sonic jet taking off and then breaks the sound barrier

off and then breaks the sound barrier

off and then breaks the sound barrier with this boom at the end right that’s

with this boom at the end right that’s

with this boom at the end right that’s why you see at the end of my videos the

why you see at the end of my videos the

why you see at the end of my videos the plane taking off and you hear the boom

plane taking off and you hear the boom

plane taking off and you hear the boom what’s the logo mine’s a paper airplane

what’s the logo mine’s a paper airplane

what’s the logo mine’s a paper airplane because we’re taking off we’re leaving

because we’re taking off we’re leaving

because we’re taking off we’re leaving the safe ground of what we know and off

the safe ground of what we know and off

the safe ground of what we know and off doing something risky and dangerous and

doing something risky and dangerous and

doing something risky and dangerous and it’s a paper airplane because

it’s a paper airplane because

it’s a paper airplane because entrepreneurs were we’re you know we’re

entrepreneurs were we’re you know we’re

entrepreneurs were we’re you know we’re fighting the wind we’re you know we’re

fighting the wind we’re you know we’re

fighting the wind we’re you know we’re we’re not we don’t have the resources to

we’re not we don’t have the resources to

we’re not we don’t have the resources to go out and buy a jet right we’re

go out and buy a jet right we’re

go out and buy a jet right we’re starting with what we have and we’re

starting with what we have and we’re

starting with what we have and we’re going against the odds that we want our

going against the odds that we want our

going against the odds that we want our thing to soar and take off so all of

thing to soar and take off so all of

thing to soar and take off so all of this matters right possible ties into

this matters right possible ties into

this matters right possible ties into your logo ties into your sound it ties

your logo ties into your sound it ties

your logo ties into your sound it ties into your branding they’ll tie into all

into your branding they’ll tie into all

into your branding they’ll tie into all of this stuff that’s campaign and then

of this stuff that’s campaign and then

of this stuff that’s campaign and then company is building a company around it

company is building a company around it

company is building a company around it building a team building a culture

building a team building a culture

building a team building a culture raising capital finding mentors all of

raising capital finding mentors all of

raising capital finding mentors all of the stuff that you need to build a

the stuff that you need to build a

the stuff that you need to build a successful company should still be seen

successful company should still be seen

successful company should still be seen through the lens of possible so the book

through the lens of possible so the book

through the lens of possible so the book will help guide you through all that but

will help guide you through all that but

will help guide you through all that but just as your first step we’re opening up

just as your first step we’re opening up

just as your first step we’re opening up a wide world of amazing possibilities

a wide world of amazing possibilities

a wide world of amazing possibilities for you Jay and everybody watching to

for you Jay and everybody watching to

for you Jay and everybody watching to figure out your credo and then figure

figure out your credo and then figure

figure out your credo and then figure out the smallest test because this has

out the smallest test because this has

out the smallest test because this has to be practical this isn’t just some

to be practical this isn’t just some

to be practical this isn’t just some frou-frou lalala and feel good about

frou-frou lalala and feel good about

frou-frou lalala and feel good about myself right it has to work for you if

myself right it has to work for you if

myself right it has to work for you if it doesn’t work for you then there’s

it doesn’t work for you then there’s

it doesn’t work for you then there’s something wrong right like the concept

something wrong right like the concept

something wrong right like the concept wasn’t executed well you know and I

wasn’t executed well you know and I

wasn’t executed well you know and I don’t want you spending time doing

don’t want you spending time doing

don’t want you spending time doing something that’s not getting results so

something that’s not getting results so

something that’s not getting results so prove to yourself that it works I’m

prove to yourself that it works I’m

prove to yourself that it works I’m excited I’m so excited I’m excited for

excited I’m so excited I’m excited for

excited I’m so excited I’m excited for you I’m excited for other people going

you I’m excited for other people going

you I’m excited for other people going through the process I’m excited for all

through the process I’m excited for all

through the process I’m excited for all the entrepreneurs that this is going to

the entrepreneurs that this is going to

the entrepreneurs that this is going to help so Jay thank you for for allowing

help so Jay thank you for for allowing

help so Jay thank you for for allowing me to give some extra clarity on that

me to give some extra clarity on that

me to give some extra clarity on that thank you for the question thank you for

thank you for the question thank you for

thank you for the question thank you for your your openness and awesomeness and

your your openness and awesomeness and

your your openness and awesomeness and report back let me know let me know what

report back let me know let me know what

report back let me know let me know what you end up having in your credo and let

you end up having in your credo and let

you end up having in your credo and let me know what your first test is going to

me know what your first test is going to

me know what your first test is going to be

be

be how are you gonna start to apply and see

how are you gonna start to apply and see

how are you gonna start to apply and see if you feel a measured difference or not

if you feel a measured difference or not

if you feel a measured difference or not so thank you guys so much for watching I

so thank you guys so much for watching I

so thank you guys so much for watching I hope this video added some extra clarity

hope this video added some extra clarity

hope this video added some extra clarity for you guys too if you have a question

for you guys too if you have a question

for you guys too if you have a question for me

for me

for me leave it in the comments below and maybe

leave it in the comments below and maybe

leave it in the comments below and maybe I’ll make a video reply for that one as

I’ll make a video reply for that one as

I’ll make a video reply for that one as well I just want to give a quick shout

well I just want to give a quick shout

well I just want to give a quick shout out to Amanda Jane LaBelle from rest of

out to Amanda Jane LaBelle from rest of

out to Amanda Jane LaBelle from rest of wild Cote UK Amanda thank you so much

wild Cote UK Amanda thank you so much

wild Cote UK Amanda thank you so much for picking up a copy of my book really

for picking up a copy of my book really

for picking up a copy of my book really really really means a lot to me one last

really really means a lot to me one last

really really means a lot to me one last thank you for all you guys watching I

thank you for all you guys watching I

thank you for all you guys watching I believe in you I hope you continue to

believe in you I hope you continue to

believe in you I hope you continue to believe in yourself and whatever your

believe in yourself and whatever your

believe in yourself and whatever your one word is much love I’ll see you soon

”

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