hi I’m Evan Carmichael welcome to the edition of ask Evan today i’m answering
edition of ask Evan today i’m answering
edition of ask Evan today i’m answering a question from one of my readers rakesh
a question from one of my readers rakesh
a question from one of my readers rakesh who wrote a really long email very
who wrote a really long email very
who wrote a really long email very detailed which is awesome basically
detailed which is awesome basically
detailed which is awesome basically wants to know he’s great in a new
wants to know he’s great in a new
wants to know he’s great in a new business it has a new type of hamburger
business it has a new type of hamburger
business it has a new type of hamburger and wanted my advice and how to test it
and wanted my advice and how to test it
and wanted my advice and how to test it because creating the stores are
because creating the stores are
because creating the stores are expensive and one to see if people would
expensive and one to see if people would
expensive and one to see if people would pay for this special hamburger or not so
pay for this special hamburger or not so
pay for this special hamburger or not so great way of thinking you don’t want to
great way of thinking you don’t want to
great way of thinking you don’t want to just go up and open up a store
just go up and open up a store
just go up and open up a store especially in the fast-food business
especially in the fast-food business
especially in the fast-food business very expensive very time-consuming and
very expensive very time-consuming and
very expensive very time-consuming and high failure rates if you’re not part of
high failure rates if you’re not part of
high failure rates if you’re not part of a franchise system the best way to test
a franchise system the best way to test
a franchise system the best way to test it is partner up with somebody who’s
it is partner up with somebody who’s
it is partner up with somebody who’s already either selling some kind of food
already either selling some kind of food
already either selling some kind of food product or sell into your target market
product or sell into your target market
product or sell into your target market so I try to scout an ideal location find
so I try to scout an ideal location find
so I try to scout an ideal location find somebody who is already in that space
somebody who is already in that space
somebody who is already in that space who’s targeting your same customers the
who’s targeting your same customers the
who’s targeting your same customers the ideal market so I don’t know who your
ideal market so I don’t know who your
ideal market so I don’t know who your ideal market is for these burgers if
ideal market is for these burgers if
ideal market is for these burgers if it’s young professionals men women
it’s young professionals men women
it’s young professionals men women wherever the mix is find a location
wherever the mix is find a location
wherever the mix is find a location where all these people are hanging out
where all these people are hanging out
where all these people are hanging out and then go to someone who’s already
and then go to someone who’s already
and then go to someone who’s already selling something to them in that
selling something to them in that
selling something to them in that location I try to approach an
location I try to approach an
location I try to approach an entrepreneur who you can talk to one on
entrepreneur who you can talk to one on
entrepreneur who you can talk to one on one instead of a franchise type of
one instead of a franchise type of
one instead of a franchise type of company or bigger corporation because
company or bigger corporation because
company or bigger corporation because they probably won’t give you the time of
they probably won’t give you the time of
they probably won’t give you the time of day and try to figure out a way to
day and try to figure out a way to
day and try to figure out a way to partner up with them and I would either
partner up with them and I would either
partner up with them and I would either look at doing a one day kind of
look at doing a one day kind of
look at doing a one day kind of promotion to say hey for one day we have
promotion to say hey for one day we have
promotion to say hey for one day we have these special hamburgers coming in
these special hamburgers coming in
these special hamburgers coming in here’s all the benefits of them come
here’s all the benefits of them come
here’s all the benefits of them come check it out or some kind of small-scale
check it out or some kind of small-scale
check it out or some kind of small-scale operation where you have a booth or
operation where you have a booth or
operation where you have a booth or table within their within their store
table within their within their store
table within their within their store and you’re selling it and the pitch is
and you’re selling it and the pitch is
and you’re selling it and the pitch is you’re going to help promote them you’re
you’re going to help promote them you’re
you’re going to help promote them you’re going to bring people into their store
going to bring people into their store
going to bring people into their store as well you want to do some kind of
as well you want to do some kind of
as well you want to do some kind of partnership on this it can either be
partnership on this it can either be
partnership on this it can either be they take some kind of cut of the
they take some kind of cut of the
they take some kind of cut of the revenue that comes in or they may just
revenue that comes in or they may just
revenue that comes in or they may just let you have the space for a little bit
let you have the space for a little bit
let you have the space for a little bit of time because you’re going to help
of time because you’re going to help
of time because you’re going to help bring people into the store or you pay
bring people into the store or you pay
bring people into the store or you pay some kind of rent for having a booth set
some kind of rent for having a booth set
some kind of rent for having a booth set up as an example and it’s on the smaller
up as an example and it’s on the smaller
up as an example and it’s on the smaller scale at the salsa studio that I’m a
scale at the salsa studio that I’m a
scale at the salsa studio that I’m a part of is Toronto dance salsa they’ll
part of is Toronto dance salsa they’ll
part of is Toronto dance salsa they’ll have events every remote
have events every remote
have events every remote all times a week or three times a week
all times a week or three times a week
all times a week or three times a week is an event and sometimes I will have up
is an event and sometimes I will have up
is an event and sometimes I will have up to 300 people coming out to the events
to 300 people coming out to the events
to 300 people coming out to the events will make partnerships with few
will make partnerships with few
will make partnerships with few companies so these people have shoes
companies so these people have shoes
companies so these people have shoes they want to sell the salsa dancers we
they want to sell the salsa dancers we
they want to sell the salsa dancers we have the salsa dancers and the shoe
have the salsa dancers and the shoe
have the salsa dancers and the shoe company will come in and set up a booth
company will come in and set up a booth
company will come in and set up a booth outside and they’ll sell their shoes and
outside and they’ll sell their shoes and
outside and they’ll sell their shoes and sometimes it’s a fee to do that and
sometimes it’s a fee to do that and
sometimes it’s a fee to do that and sometimes it’s just for the promotion so
sometimes it’s just for the promotion so
sometimes it’s just for the promotion so kinda how big the event is if it’s a
kinda how big the event is if it’s a
kinda how big the event is if it’s a smaller event they could just be for the
smaller event they could just be for the
smaller event they could just be for the promotion so the shoe company promises
promotion so the shoe company promises
promotion so the shoe company promises to send out some emails and Facebook
to send out some emails and Facebook
to send out some emails and Facebook notices to their audit to say hey I’m
notices to their audit to say hey I’m
notices to their audit to say hey I’m going to be at charlotte dance salsa
going to be at charlotte dance salsa
going to be at charlotte dance salsa come check us out and they get a spot
come check us out and they get a spot
come check us out and they get a spot outside the booth and it doesn’t bring
outside the booth and it doesn’t bring
outside the booth and it doesn’t bring revenue to the business but it brings
revenue to the business but it brings
revenue to the business but it brings students and brings people out to the
students and brings people out to the
students and brings people out to the school so that could be you right so
school so that could be you right so
school so that could be you right so this this company doesn’t have enough
this this company doesn’t have enough
this this company doesn’t have enough funds or stew small to set up their own
funds or stew small to set up their own
funds or stew small to set up their own shoe store and they’re testing out the
shoe store and they’re testing out the
shoe store and they’re testing out the market and it’s an easy cost-effective
market and it’s an easy cost-effective
market and it’s an easy cost-effective way to promote the business and see if
way to promote the business and see if
way to promote the business and see if it’s going to work or not so I’d go and
it’s going to work or not so I’d go and
it’s going to work or not so I’d go and approach these locations again try to
approach these locations again try to
approach these locations again try to talk to the entrepreneur themselves it’s
talk to the entrepreneur themselves it’s
talk to the entrepreneur themselves it’s easier to deal with and try to find a
easier to deal with and try to find a
easier to deal with and try to find a structure where to throw one day or
structure where to throw one day or
structure where to throw one day or special event type of thing or you have
special event type of thing or you have
special event type of thing or you have a little booth or table within their
a little booth or table within their
a little booth or table within their store and it’s a great way to test out
store and it’s a great way to test out
store and it’s a great way to test out that location test out your hamburger
that location test out your hamburger
that location test out your hamburger see people like it or not see if you
see people like it or not see if you
see people like it or not see if you need to change the recipe or not and
need to change the recipe or not and
need to change the recipe or not and you’re doing all of that on a really low
you’re doing all of that on a really low
you’re doing all of that on a really low budget and send go and open up your own
budget and send go and open up your own
budget and send go and open up your own store with all the costs expenses and
store with all the costs expenses and
store with all the costs expenses and risks that are associated with it so
risks that are associated with it so
risks that are associated with it so hopefully I helped great question i love
hopefully I helped great question i love
hopefully I helped great question i love the finding the way to bootstrap angle
the finding the way to bootstrap angle
the finding the way to bootstrap angle to it it’s awesome and should be more
to it it’s awesome and should be more
to it it’s awesome and should be more widely adopted I think we’re
widely adopted I think we’re
widely adopted I think we’re entrepreneurs for those of you watching
entrepreneurs for those of you watching
entrepreneurs for those of you watching if you liked the video please give it a
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about your own business or challenge you’re facing feel free to leave in the
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you’re facing feel free to leave in the comments section below I always read
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comments section below I always read those I love seem to come in so thank
those I love seem to come in so thank
those I love seem to come in so thank you and I’ll see you on the next episode
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