hi I’m Evan Carmichael welcome to edition of ask Evan today i’m answering
edition of ask Evan today i’m answering
edition of ask Evan today i’m answering a question from one of our newsletter
a question from one of our newsletter
a question from one of our newsletter readers garrick who is launching a
readers garrick who is launching a
readers garrick who is launching a website and wanted my advice on what to
website and wanted my advice on what to
website and wanted my advice on what to do so he wrote in saying i’ve been how
do so he wrote in saying i’ve been how
do so he wrote in saying i’ve been how you’re doing i’m getting ready to launch
you’re doing i’m getting ready to launch
you’re doing i’m getting ready to launch our website it’s a lot it has a lot of
our website it’s a lot it has a lot of
our website it’s a lot it has a lot of different products on the site i would
different products on the site i would
different products on the site i would like to send out and get my website to
like to send out and get my website to
like to send out and get my website to stand out and invite people to keep
stand out and invite people to keep
stand out and invite people to keep coming back i’d also like to write a bio
coming back i’d also like to write a bio
coming back i’d also like to write a bio anything else you think I should do
anything else you think I should do
anything else you think I should do thank you in advance Garrick so thanks
thank you in advance Garrick so thanks
thank you in advance Garrick so thanks for the question Garrett a great
for the question Garrett a great
for the question Garrett a great question one a lot of entrepreneurs are
question one a lot of entrepreneurs are
question one a lot of entrepreneurs are thinking about as they create their
thinking about as they create their
thinking about as they create their websites or try to revamp their websites
websites or try to revamp their websites
websites or try to revamp their websites I’m going to give you a little bit of
I’m going to give you a little bit of
I’m going to give you a little bit of advice so the first thing I would do is
advice so the first thing I would do is
advice so the first thing I would do is try to make sure that people can quickly
try to make sure that people can quickly
try to make sure that people can quickly understand what you do and the value in
understand what you do and the value in
understand what you do and the value in it for them so if you look at people who
it for them so if you look at people who
it for them so if you look at people who visit a website most of them will bounce
visit a website most of them will bounce
visit a website most of them will bounce and very quickly so a lot of people will
and very quickly so a lot of people will
and very quickly so a lot of people will land on the website and within 10
land on the website and within 10
land on the website and within 10 seconds they’re gone and so you want to
seconds they’re gone and so you want to
seconds they’re gone and so you want to quickly convey value to the reader so
quickly convey value to the reader so
quickly convey value to the reader so they land on your homepage do they
they land on your homepage do they
they land on your homepage do they understand what you do and how you can
understand what you do and how you can
understand what you do and how you can help them so whatever the strongest
help them so whatever the strongest
help them so whatever the strongest value proposition you can put out there
value proposition you can put out there
value proposition you can put out there is that’s what you want to have running
is that’s what you want to have running
is that’s what you want to have running your homepage so quickly people quickly
your homepage so quickly people quickly
your homepage so quickly people quickly get a sense of what is it you do if it’s
get a sense of what is it you do if it’s
get a sense of what is it you do if it’s for them and if it’s intriguing enough
for them and if it’s intriguing enough
for them and if it’s intriguing enough to make them want to keep reading so if
to make them want to keep reading so if
to make them want to keep reading so if you look at your staff you probably
you look at your staff you probably
you look at your staff you probably point a lot of people do bounce very
point a lot of people do bounce very
point a lot of people do bounce very quickly early on and a lot of times it’s
quickly early on and a lot of times it’s
quickly early on and a lot of times it’s because people don’t see value in it so
because people don’t see value in it so
because people don’t see value in it so you got to got to hook people with
you got to got to hook people with
you got to got to hook people with immediate value when it quickly land on
immediate value when it quickly land on
immediate value when it quickly land on your website for us what we do if you
your website for us what we do if you
your website for us what we do if you look at our home page we have the famous
look at our home page we have the famous
look at our home page we have the famous entrepreneur quotes so we try to inspire
entrepreneur quotes so we try to inspire
entrepreneur quotes so we try to inspire entrepreneurs motivate them that they
entrepreneurs motivate them that they
entrepreneurs motivate them that they keep going and to run their business and
keep going and to run their business and
keep going and to run their business and be successful and on our homepage the
be successful and on our homepage the
be successful and on our homepage the first thing that you’ll see is a big
first thing that you’ll see is a big
first thing that you’ll see is a big quote from a famous entrepreneur with an
quote from a famous entrepreneur with an
quote from a famous entrepreneur with an inspirational message and that usually
inspirational message and that usually
inspirational message and that usually hooks people to want to read more scroll
hooks people to want to read more scroll
hooks people to want to read more scroll explore the site learn about us so
explore the site learn about us so
explore the site learn about us so whatever it is for your business you
whatever it is for your business you
whatever it is for your business you want to have that quick hook we will can
want to have that quick hook we will can
want to have that quick hook we will can quickly understand your website and you
quickly understand your website and you
quickly understand your website and you know hopefully it’s for them the next
know hopefully it’s for them the next
know hopefully it’s for them the next thing I would do is try to tell your
thing I would do is try to tell your
thing I would do is try to tell your story
story
story a lot of times entrepreneurs hide behind
a lot of times entrepreneurs hide behind
a lot of times entrepreneurs hide behind their products or services and it’s
their products or services and it’s
their products or services and it’s boring and the way you’re going to stand
boring and the way you’re going to stand
boring and the way you’re going to stand up for your competition is to quickly
up for your competition is to quickly
up for your competition is to quickly have a store that people can relate to
have a store that people can relate to
have a store that people can relate to right people would rather buy from
right people would rather buy from
right people would rather buy from people then buy from a company and the
people then buy from a company and the
people then buy from a company and the more passion and emotion you are about
more passion and emotion you are about
more passion and emotion you are about what you do and and the more you show
what you do and and the more you show
what you do and and the more you show that you care the more other people are
that you care the more other people are
that you care the more other people are going to care but if you’re really
going to care but if you’re really
going to care but if you’re really deeply passionate about what you’re
deeply passionate about what you’re
deeply passionate about what you’re doing people will pick up on it like a
doing people will pick up on it like a
doing people will pick up on it like a fever and they’ll want to get involved
fever and they’ll want to get involved
fever and they’ll want to get involved in it as well so I don’t know what your
in it as well so I don’t know what your
in it as well so I don’t know what your business is but you know why did you
business is but you know why did you
business is but you know why did you start it what really excites you about
start it what really excites you about
start it what really excites you about it what motivates they keep going every
it what motivates they keep going every
it what motivates they keep going every day and whatever product or service you
day and whatever product or service you
day and whatever product or service you created why is that so deeply ingrained
created why is that so deeply ingrained
created why is that so deeply ingrained into you right so you want to tell your
into you right so you want to tell your
into you right so you want to tell your story so have you know a picture of
story so have you know a picture of
story so have you know a picture of yourself hopefully on the homepage that
yourself hopefully on the homepage that
yourself hopefully on the homepage that people can click on and from there
people can click on and from there
people can click on and from there there’s your story there’s maybe a video
there’s your story there’s maybe a video
there’s your story there’s maybe a video introduction the more it personal you
introduction the more it personal you
introduction the more it personal you can make it the greater chances people
can make it the greater chances people
can make it the greater chances people will stick around on your website longer
will stick around on your website longer
will stick around on your website longer and trust your message right if you have
and trust your message right if you have
and trust your message right if you have a hopefully a nice smile you look like
a hopefully a nice smile you look like
a hopefully a nice smile you look like an honest person and they deeply believe
an honest person and they deeply believe
an honest person and they deeply believe in your story it’s easy to tell when
in your story it’s easy to tell when
in your story it’s easy to tell when somebody’s be icing right when you read
somebody’s be icing right when you read
somebody’s be icing right when you read a corporate bio or you see some videos
a corporate bio or you see some videos
a corporate bio or you see some videos that are obviously scripted you can tell
that are obviously scripted you can tell
that are obviously scripted you can tell that SBS is not authentic and people
that SBS is not authentic and people
that SBS is not authentic and people tune out but if you’re passionate what
tune out but if you’re passionate what
tune out but if you’re passionate what you’re doing and there’s a message that
you’re doing and there’s a message that
you’re doing and there’s a message that you have there and you’re telling a
you have there and you’re telling a
you have there and you’re telling a story in a way that you deeply believe
story in a way that you deeply believe
story in a way that you deeply believe in it people will watch and they’ll tie
in it people will watch and they’ll tie
in it people will watch and they’ll tie into it and they’ll want to be a part of
into it and they’ll want to be a part of
into it and they’ll want to be a part of your company and given the option
your company and given the option
your company and given the option between buying from you and buy from
between buying from you and buy from
between buying from you and buy from somebody else they don’t want to buy
somebody else they don’t want to buy
somebody else they don’t want to buy from you because they feel like they
from you because they feel like they
from you because they feel like they like you and they know it when they
like you and they know it when they
like you and they know it when they trust you and they want to do business
trust you and they want to do business
trust you and they want to do business with you so tell your story right don’t
with you so tell your story right don’t
with you so tell your story right don’t hide behind whatever corporate brand you
hide behind whatever corporate brand you
hide behind whatever corporate brand you have you want to be able to tell your
have you want to be able to tell your
have you want to be able to tell your story that was a big lesson learned for
story that was a big lesson learned for
story that was a big lesson learned for me actually was when i started my
me actually was when i started my
me actually was when i started my website was i hid behind the famous
website was i hid behind the famous
website was i hid behind the famous entrepreneur information on our website
entrepreneur information on our website
entrepreneur information on our website and then we have a lot of famous
and then we have a lot of famous
and then we have a lot of famous entrepreneur stories Donald Trump Oprah
entrepreneur stories Donald Trump Oprah
entrepreneur stories Donald Trump Oprah Winfrey Bill Gates how they got started
Winfrey Bill Gates how they got started
Winfrey Bill Gates how they got started lessons you can learn from them and I
lessons you can learn from them and I
lessons you can learn from them and I started getting people to write in to
started getting people to write in to
started getting people to write in to say we want to learn your story like how
say we want to learn your story like how
say we want to learn your story like how did you get started and what are you
did you get started and what are you
did you get started and what are you doing now and we’re interested in
doing now and we’re interested in
doing now and we’re interested in learning more about
learning more about
learning more about what you’re up to and so I took that the
what you’re up to and so I took that the
what you’re up to and so I took that the heart and started posting some
heart and started posting some
heart and started posting some information and people scooped it up
information and people scooped it up
information and people scooped it up they just wanted to learn more and and
they just wanted to learn more and and
they just wanted to learn more and and for me it’s being authentic it’s what I
for me it’s being authentic it’s what I
for me it’s being authentic it’s what I love doing helping entrepreneurs i
love doing helping entrepreneurs i
love doing helping entrepreneurs i created this business to try to help
created this business to try to help
created this business to try to help entrepreneurs grow their companies and
entrepreneurs grow their companies and
entrepreneurs grow their companies and be successful and so it’s just living
be successful and so it’s just living
be successful and so it’s just living the brand a little bit and people tie
the brand a little bit and people tie
the brand a little bit and people tie into that story so for yourself whatever
into that story so for yourself whatever
into that story so for yourself whatever made you want to start this business and
made you want to start this business and
made you want to start this business and the people that you’re helping create
the people that you’re helping create
the people that you’re helping create some content around telling that story
some content around telling that story
some content around telling that story so you can hook people in so the first
so you can hook people in so the first
so you can hook people in so the first one is you know create a really strong
one is you know create a really strong
one is you know create a really strong value proposition that people can
value proposition that people can
value proposition that people can quickly understand and tie into the
quickly understand and tie into the
quickly understand and tie into the second part is tell your story in an
second part is tell your story in an
second part is tell your story in an authentic way that quickly stands out
authentic way that quickly stands out
authentic way that quickly stands out and really resonates with people and the
and really resonates with people and the
and really resonates with people and the third thing I would say is if you want
third thing I would say is if you want
third thing I would say is if you want people to keep coming back to your site
people to keep coming back to your site
people to keep coming back to your site have some kind of way to tie them into a
have some kind of way to tie them into a
have some kind of way to tie them into a newsletter so somebody may visit your
newsletter so somebody may visit your
newsletter so somebody may visit your website I think it’s great you look at
website I think it’s great you look at
website I think it’s great you look at your story great look your products and
your story great look your products and
your story great look your products and services and say great is something i
services and say great is something i
services and say great is something i could use but maybe that ready to buy
could use but maybe that ready to buy
could use but maybe that ready to buy now we’re really going to go search
now we’re really going to go search
now we’re really going to go search online for something else and they may
online for something else and they may
online for something else and they may have loved what you do but people are
have loved what you do but people are
have loved what you do but people are busy right we all have day to day lives
busy right we all have day to day lives
busy right we all have day to day lives that are very busy keep us tied up and
that are very busy keep us tied up and
that are very busy keep us tied up and they may forget to come back to you or
they may forget to come back to you or
they may forget to come back to you or they may see how what was that website i
they may see how what was that website i
they may see how what was that website i really liked it but i can’t remember it
really liked it but i can’t remember it
really liked it but i can’t remember it so you you’re going to lose a lot of
so you you’re going to lose a lot of
so you you’re going to lose a lot of those people so what i would recommend
those people so what i would recommend
those people so what i would recommend doing is try to hook them on to your
doing is try to hook them on to your
doing is try to hook them on to your website by having a newsletter you can
website by having a newsletter you can
website by having a newsletter you can have some kind of bonus offer a free
have some kind of bonus offer a free
have some kind of bonus offer a free download white paper something to entice
download white paper something to entice
download white paper something to entice people to want to sign up with you and
people to want to sign up with you and
people to want to sign up with you and you start creating a relationship with
you start creating a relationship with
you start creating a relationship with people and that way when they are ready
people and that way when they are ready
people and that way when they are ready to buy they already know you like you
to buy they already know you like you
to buy they already know you like you trust you want to buy from you and
trust you want to buy from you and
trust you want to buy from you and there’s an easy way for them to remember
there’s an easy way for them to remember
there’s an easy way for them to remember how to get in touch with you so what I
how to get in touch with you so what I
how to get in touch with you so what I try to think about it is is as dating
try to think about it is is as dating
try to think about it is is as dating before you get married right you’re not
before you get married right you’re not
before you get married right you’re not going to go up to some random girl in
going to go up to some random girl in
going to go up to some random girl in the Syrian saying will you marry me you
the Syrian saying will you marry me you
the Syrian saying will you marry me you know you have to start dating app to get
know you have to start dating app to get
know you have to start dating app to get to know them you have to see if it’s a
to know them you have to see if it’s a
to know them you have to see if it’s a fit or not you have to see if you really
fit or not you have to see if you really
fit or not you have to see if you really don’t like them and love them or not and
don’t like them and love them or not and
don’t like them and love them or not and so the same thing when people are buying
so the same thing when people are buying
so the same thing when people are buying from your your business again depends
from your your business again depends
from your your business again depends how much you know your products and
how much you know your products and
how much you know your products and services cost but the more expensive it
services cost but the more expensive it
services cost but the more expensive it is the more they want to know you and do
is the more they want to know you and do
is the more they want to know you and do the research before they make a decision
the research before they make a decision
the research before they make a decision so if you can get them signed up to
so if you can get them signed up to
so if you can get them signed up to newsletter and then send them valuable
newsletter and then send them valuable
newsletter and then send them valuable information on an ongoing basis and be
information on an ongoing basis and be
information on an ongoing basis and be kind of the trusted expert reliable
kind of the trusted expert reliable
kind of the trusted expert reliable source that people go to for whatever
source that people go to for whatever
source that people go to for whatever your product or service is then when
your product or service is then when
your product or service is then when they’re ready to make a decision or when
they’re ready to make a decision or when
they’re ready to make a decision or when their friends are ready to make a
their friends are ready to make a
their friends are ready to make a decision you’re going to be the person
decision you’re going to be the person
decision you’re going to be the person that they turn to because you’re seen as
that they turn to because you’re seen as
that they turn to because you’re seen as that expert that they feel like they
that expert that they feel like they
that expert that they feel like they know and again the more person you can
know and again the more person you can
know and again the more person you can make it the better so example on my
make it the better so example on my
make it the better so example on my newsletter if you sign up for I have an
newsletter if you sign up for I have an
newsletter if you sign up for I have an introduction video so I’d say I want to
introduction video so I’d say I want to
introduction video so I’d say I want to introduce myself to you when I made a
introduce myself to you when I made a
introduce myself to you when I made a quick video talking about how i got
quick video talking about how i got
quick video talking about how i got starting business and lessons that I’ve
starting business and lessons that I’ve
starting business and lessons that I’ve learned just for people to quickly get a
learned just for people to quickly get a
learned just for people to quickly get a sense of you know what I do and why I do
sense of you know what I do and why I do
sense of you know what I do and why I do it and then I’ll share information about
it and then I’ll share information about
it and then I’ll share information about entrepreneurs obviously because that’s
entrepreneurs obviously because that’s
entrepreneurs obviously because that’s what I do but i’ll share my top 10
what I do but i’ll share my top 10
what I do but i’ll share my top 10 favorite books for entrepreneurs my top
favorite books for entrepreneurs my top
favorite books for entrepreneurs my top 10 favorite quotes that inspire motivate
10 favorite quotes that inspire motivate
10 favorite quotes that inspire motivate me my top 10 favorite videos that i’ve
me my top 10 favorite videos that i’ve
me my top 10 favorite videos that i’ve watched that that i love watching to
watched that that i love watching to
watched that that i love watching to again give me some motivation and so
again give me some motivation and so
again give me some motivation and so i’ll share this information it’s it’s
i’ll share this information it’s it’s
i’ll share this information it’s it’s personal ties into my story but it’s a
personal ties into my story but it’s a
personal ties into my story but it’s a lot of value add and then people look
lot of value add and then people look
lot of value add and then people look forward to getting the newsletter and
forward to getting the newsletter and
forward to getting the newsletter and there’s obviously a lot of great
there’s obviously a lot of great
there’s obviously a lot of great information and newsletter as well but
information and newsletter as well but
information and newsletter as well but you put those into an autoresponder
you put those into an autoresponder
you put those into an autoresponder sequence so that every week they get
sequence so that every week they get
sequence so that every week they get something really helpful to you know in
something really helpful to you know in
something really helpful to you know in my case grow their business but in your
my case grow their business but in your
my case grow their business but in your case whatever their products or services
case whatever their products or services
case whatever their products or services that you’re trying to sell whatever
that you’re trying to sell whatever
that you’re trying to sell whatever problem you’re trying to solve for them
problem you’re trying to solve for them
problem you’re trying to solve for them you giving them helpful ongoing
you giving them helpful ongoing
you giving them helpful ongoing information and you’re building a
information and you’re building a
information and you’re building a relationship by email that otherwise
relationship by email that otherwise
relationship by email that otherwise would have been built so there’s a lot
would have been built so there’s a lot
would have been built so there’s a lot of people who watch these videos of me
of people who watch these videos of me
of people who watch these videos of me and read my newsletter and they feel
and read my newsletter and they feel
and read my newsletter and they feel like they know me and mentoring some
like they know me and mentoring some
like they know me and mentoring some personal questions on here and I may not
personal questions on here and I may not
personal questions on here and I may not know you guys but a lot of a lot of you
know you guys but a lot of a lot of you
know you guys but a lot of a lot of you feel like you know me which is great so
feel like you know me which is great so
feel like you know me which is great so be able to build a relationship with a
be able to build a relationship with a
be able to build a relationship with a lot of people and that helps my business
lot of people and that helps my business
lot of people and that helps my business that helps my website it helps it helps
that helps my website it helps it helps
that helps my website it helps it helps me feel good because I feel like I’m
me feel good because I feel like I’m
me feel good because I feel like I’m helping more people as well which is the
helping more people as well which is the
helping more people as well which is the kind of the core purpose of what I do so
kind of the core purpose of what I do so
kind of the core purpose of what I do so if you can’t I people on to that
if you can’t I people on to that
if you can’t I people on to that newsletter and give them a reason to
newsletter and give them a reason to
newsletter and give them a reason to sign up and create that relationship
sign up and create that relationship
sign up and create that relationship where you’re you know giving them
where you’re you know giving them
where you’re you know giving them valuable information on a regular basis
valuable information on a regular basis
valuable information on a regular basis not spamming them but valuable
not spamming them but valuable
not spamming them but valuable information an ongoing basis then again
information an ongoing basis then again
information an ongoing basis then again when they’re ready to buy when their
when they’re ready to buy when their
when they’re ready to buy when their friends are go to the bar you’re going
friends are go to the bar you’re going
friends are go to the bar you’re going to be the go-to trusted expert that
to be the go-to trusted expert that
to be the go-to trusted expert that they’re going to want to buy from so
they’re going to want to buy from so
they’re going to want to buy from so hopefully that helps
hopefully that helps
hopefully that helps good luck with the website keep us
good luck with the website keep us
good luck with the website keep us posted with how you’re doing and if you
posted with how you’re doing and if you
posted with how you’re doing and if you have other questions please let us know
have other questions please let us know
have other questions please let us know for those of you watching if you liked
for those of you watching if you liked
for those of you watching if you liked the video give it a thumbs up I love
the video give it a thumbs up I love
the video give it a thumbs up I love seemed to come in and makes my day
seemed to come in and makes my day
seemed to come in and makes my day always when I see thumbs up happening on
always when I see thumbs up happening on
always when I see thumbs up happening on the videos and I’d also love to hear
the videos and I’d also love to hear
the videos and I’d also love to hear what you have to think if you have a
what you have to think if you have a
what you have to think if you have a comment about this video if you liked it
comment about this video if you liked it
comment about this video if you liked it you didn’t like it or you have a
you didn’t like it or you have a
you didn’t like it or you have a suggestion as well feel free to leave it
suggestion as well feel free to leave it
suggestion as well feel free to leave it below and if you have a question for
below and if you have a question for
below and if you have a question for your own business that I can answer for
your own business that I can answer for
your own business that I can answer for you I’d love to be able to try to do it
you I’d love to be able to try to do it
you I’d love to be able to try to do it I always read those comments so feel
I always read those comments so feel
I always read those comments so feel free to leave it in the section below
free to leave it in the section below
free to leave it in the section below and thank you and I’ll see you on the
and thank you and I’ll see you on the
and thank you and I’ll see you on the next episode
”
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