hi I’m Evan Carmichael welcome to another edition of entrepreneur tools
another edition of entrepreneur tools
another edition of entrepreneur tools where I highlight my favorite tools that
where I highlight my favorite tools that
where I highlight my favorite tools that I use to run my business today I’m going
I use to run my business today I’m going
I use to run my business today I’m going to talk about one of my favorite apps
to talk about one of my favorite apps
to talk about one of my favorite apps that I use and it’s HootSuite for my
that I use and it’s HootSuite for my
that I use and it’s HootSuite for my iPad and what I find this very helpful
iPad and what I find this very helpful
iPad and what I find this very helpful to do is to manage my Twitter account
to do is to manage my Twitter account
to do is to manage my Twitter account when I’m on my laptop or my desktop at
when I’m on my laptop or my desktop at
when I’m on my laptop or my desktop at the office I’m usually using HootSuite
the office I’m usually using HootSuite
the office I’m usually using HootSuite to manage on my Twitter accounts anyway
to manage on my Twitter accounts anyway
to manage on my Twitter accounts anyway but I find when I’m mobile or I’m at a
but I find when I’m mobile or I’m at a
but I find when I’m mobile or I’m at a conference or a coffee shop and I want
conference or a coffee shop and I want
conference or a coffee shop and I want to connect with Twitter I find that the
to connect with Twitter I find that the
to connect with Twitter I find that the HootSuite app is very helpful and gonna
HootSuite app is very helpful and gonna
HootSuite app is very helpful and gonna quickly show you how I use it and
quickly show you how I use it and
quickly show you how I use it and hopefully there’s some ideas for you to
hopefully there’s some ideas for you to
hopefully there’s some ideas for you to be able to implement the for your
be able to implement the for your
be able to implement the for your business as well so this is HootSuite
business as well so this is HootSuite
business as well so this is HootSuite have loaded up here on my iPad I’m gonna
have loaded up here on my iPad I’m gonna
have loaded up here on my iPad I’m gonna probably zoom in a little bit so maybe
probably zoom in a little bit so maybe
probably zoom in a little bit so maybe easier to read all the different things
easier to read all the different things
easier to read all the different things that are happening here yeah so too much
that are happening here yeah so too much
that are happening here yeah so too much there we go so a back up and I’ll just
there we go so a back up and I’ll just
there we go so a back up and I’ll just move it down here so we can see so this
move it down here so we can see so this
move it down here so we can see so this is my HootSuite and at the top you can
is my HootSuite and at the top you can
is my HootSuite and at the top you can pick basically the different fields that
pick basically the different fields that
pick basically the different fields that you want to use so the first field that
you want to use so the first field that
you want to use so the first field that I have is sent tweets and these are the
I have is sent tweets and these are the
I have is sent tweets and these are the tweets that I’ve sent this is helpful
tweets that I’ve sent this is helpful
tweets that I’ve sent this is helpful just to know that anything that I’ve
just to know that anything that I’ve
just to know that anything that I’ve scheduled is actually going out okay and
scheduled is actually going out okay and
scheduled is actually going out okay and that I can see you know if I need a
that I can see you know if I need a
that I can see you know if I need a history of my my tweet so you can put
history of my my tweet so you can put
history of my my tweet so you can put that there up to you if you want
that there up to you if you want
that there up to you if you want included or not the next one that I have
included or not the next one that I have
included or not the next one that I have over here is family and so these are
over here is family and so these are
over here is family and so these are tweets that you know if I want to follow
tweets that you know if I want to follow
tweets that you know if I want to follow up with somebody on is fine so this is
up with somebody on is fine so this is
up with somebody on is fine so this is my sister who’s talking about health
my sister who’s talking about health
my sister who’s talking about health start ups that can respond to her if I
start ups that can respond to her if I
start ups that can respond to her if I want so again an easy way to be able to
want so again an easy way to be able to
want so again an easy way to be able to set things up these are through custom
set things up these are through custom
set things up these are through custom lists so the sent tweets the first one
lists so the sent tweets the first one
lists so the sent tweets the first one is done by HootSuite it’s one of the
is done by HootSuite it’s one of the
is done by HootSuite it’s one of the automatic filters you can put in there
automatic filters you can put in there
automatic filters you can put in there the second one is if you create a custom
the second one is if you create a custom
the second one is if you create a custom list and you can do that through Twitter
list and you can do that through Twitter
list and you can do that through Twitter any person that you want to you know
any person that you want to you know
any person that you want to you know stay in touch with and build a list you
stay in touch with and build a list you
stay in touch with and build a list you can just add them to the list and then a
can just add them to the list and then a
can just add them to the list and then a HootSuite say I want to import that list
HootSuite say I want to import that list
HootSuite say I want to import that list and have a custom column for it so in
and have a custom column for it so in
and have a custom column for it so in this case it’s my family and so this is
this case it’s my family and so this is
this case it’s my family and so this is my sister Alexandra and I’ve added her
my sister Alexandra and I’ve added her
my sister Alexandra and I’ve added her to my list and so anytime she tweets I
to my list and so anytime she tweets I
to my list and so anytime she tweets I have it here as well I can always see
have it here as well I can always see
have it here as well I can always see what she’s up to so
what she’s up to so
what she’s up to so you know here she says she’s been having
you know here she says she’s been having
you know here she says she’s been having some berries and pumpkin seeds for
some berries and pumpkin seeds for
some berries and pumpkin seeds for dinner that’s great I can write back if
dinner that’s great I can write back if
dinner that’s great I can write back if I want to that’s a great way to just
I want to that’s a great way to just
I want to that’s a great way to just sustain touch and see what’s happening
sustain touch and see what’s happening
sustain touch and see what’s happening the next list that I made was for
the next list that I made was for
the next list that I made was for business so these are some of my
business so these are some of my
business so these are some of my business contacts that I in stay in
business contacts that I in stay in
business contacts that I in stay in touch with and just see what they’re up
touch with and just see what they’re up
touch with and just see what they’re up to so Tasha David a couple more we
to so Tasha David a couple more we
to so Tasha David a couple more we scroll down we can see you know more
scroll down we can see you know more
scroll down we can see you know more different tweets and up to me again if I
different tweets and up to me again if I
different tweets and up to me again if I want to stay in touch with these people
want to stay in touch with these people
want to stay in touch with these people and send them a note or not just see
and send them a note or not just see
and send them a note or not just see what they’re doing and again you know
what they’re doing and again you know
what they’re doing and again you know quick easy way so this is another list
quick easy way so this is another list
quick easy way so this is another list that I made called business and just
that I made called business and just
that I made called business and just business contacts that I want to stay in
business contacts that I want to stay in
business contacts that I want to stay in touch with a lot of the business
touch with a lot of the business
touch with a lot of the business contacts that I have aren’t necessarily
contacts that I have aren’t necessarily
contacts that I have aren’t necessarily on Twitter or don’t have a personal
on Twitter or don’t have a personal
on Twitter or don’t have a personal account so it may be hard to add them on
account so it may be hard to add them on
account so it may be hard to add them on here but if they do was a great way to
here but if they do was a great way to
here but if they do was a great way to just stay in touch and see what people
just stay in touch and see what people
just stay in touch and see what people are up to and if you you know have a
are up to and if you you know have a
are up to and if you you know have a reason to connect with somebody it’s
reason to connect with somebody it’s
reason to connect with somebody it’s easy to show it here through that list
easy to show it here through that list
easy to show it here through that list so it’s great idea to have different
so it’s great idea to have different
so it’s great idea to have different lists for different contacts some of
lists for different contacts some of
lists for different contacts some of them maybe more important than others
them maybe more important than others
them maybe more important than others and so to make sure you don’t lose the
and so to make sure you don’t lose the
and so to make sure you don’t lose the stream of people that you’re connecting
stream of people that you’re connecting
stream of people that you’re connecting with you can easily import your list
with you can easily import your list
with you can easily import your list into here the next thing you can do is
into here the next thing you can do is
into here the next thing you can do is also do it based on keywords so the
also do it based on keywords so the
also do it based on keywords so the first two lists one was from my family
first two lists one was from my family
first two lists one was from my family one is for business the next thing that
one is for business the next thing that
one is for business the next thing that I have here is for certain keywords so
I have here is for certain keywords so
I have here is for certain keywords so this is usually I set this up for
this is usually I set this up for
this is usually I set this up for keywords that I’m tracking usually for
keywords that I’m tracking usually for
keywords that I’m tracking usually for people who want to be on Twitter or
people who want to be on Twitter or
people who want to be on Twitter or should be on Twitter I’ve kind of
should be on Twitter I’ve kind of
should be on Twitter I’ve kind of convinced them to join but they’re not
convinced them to join but they’re not
convinced them to join but they’re not sold on the idea yet so I’ve helped them
sold on the idea yet so I’ve helped them
sold on the idea yet so I’ve helped them set up a count we’ve got some tweets
set up a count we’ve got some tweets
set up a count we’ve got some tweets going on but they’re not really
going on but they’re not really
going on but they’re not really monitoring their account so I’ll help
monitoring their account so I’ll help
monitoring their account so I’ll help monitor it for them quickly you don’t
monitor it for them quickly you don’t
monitor it for them quickly you don’t forget to the point where it’s too crazy
forget to the point where it’s too crazy
forget to the point where it’s too crazy to manage I’ll hand it over to them but
to manage I’ll hand it over to them but
to manage I’ll hand it over to them but basically I’m tracking their key name
basically I’m tracking their key name
basically I’m tracking their key name and any important words that may be
and any important words that may be
and any important words that may be relevant to their business and it’s a
relevant to their business and it’s a
relevant to their business and it’s a great way from you able to be able to
great way from you able to be able to
great way from you able to be able to let them know that hey somebody just
let them know that hey somebody just
let them know that hey somebody just tweeted about you or mentioned your name
tweeted about you or mentioned your name
tweeted about you or mentioned your name or mention your company or talking about
or mention your company or talking about
or mention your company or talking about your industry and they use that as a way
your industry and they use that as a way
your industry and they use that as a way to stay in touch with people as well so
to stay in touch with people as well so
to stay in touch with people as well so if you have any keyword that you’re
if you have any keyword that you’re
if you have any keyword that you’re looking for again it could be to
looking for again it could be to
looking for again it could be to recognize somebody but it could also be
recognize somebody but it could also be
recognize somebody but it could also be for your own business if there’s certain
for your own business if there’s certain
for your own business if there’s certain keywords that are important anytime
keywords that are important anytime
keywords that are important anytime somebody tweets about it you can set up
somebody tweets about it you can set up
somebody tweets about it you can set up that custom search and then you’ll get
that custom search and then you’ll get
that custom search and then you’ll get the list of all the people who are
the list of all the people who are
the list of all the people who are tweeting about it and you
tweeting about it and you
tweeting about it and you respond again most of the stuff I’ll do
respond again most of the stuff I’ll do
respond again most of the stuff I’ll do from my desktop but it’s great
from my desktop but it’s great
from my desktop but it’s great especially when you’re at a conference
especially when you’re at a conference
especially when you’re at a conference you may be there for a couple days or
you may be there for a couple days or
you may be there for a couple days or you’re traveling and you can’t get
you’re traveling and you can’t get
you’re traveling and you can’t get access easily from a computer
access easily from a computer
access easily from a computer let’s pop up the iPad load up HootSuite
let’s pop up the iPad load up HootSuite
let’s pop up the iPad load up HootSuite and you can get all the all the terms
and you can get all the all the terms
and you can get all the all the terms that you want right there and then
that you want right there and then
that you want right there and then another one close that up another one
another one close that up another one
another one close that up another one here is mentions so these are people who
here is mentions so these are people who
here is mentions so these are people who talk about me so they’ve mentioned my
talk about me so they’ve mentioned my
talk about me so they’ve mentioned my name for whatever reason and these are I
name for whatever reason and these are I
name for whatever reason and these are I find really important this is why I’m
find really important this is why I’m
find really important this is why I’m really on Twitter and why it’s important
really on Twitter and why it’s important
really on Twitter and why it’s important for me to kind of stay on top of what’s
for me to kind of stay on top of what’s
for me to kind of stay on top of what’s going on cuz these are people who are
going on cuz these are people who are
going on cuz these are people who are trying to talk to me and it’s important
trying to talk to me and it’s important
trying to talk to me and it’s important that I respond at least to some of them
that I respond at least to some of them
that I respond at least to some of them so some of them may be you know junk you
so some of them may be you know junk you
so some of them may be you know junk you know the first one there says follow me
know the first one there says follow me
know the first one there says follow me back somebody said thanks good to know
back somebody said thanks good to know
back somebody said thanks good to know you don’t have to necessarily respond to
you don’t have to necessarily respond to
you don’t have to necessarily respond to everybody but it’s up to you to pick
everybody but it’s up to you to pick
everybody but it’s up to you to pick what time what might make sense so
what time what might make sense so
what time what might make sense so here’s an example this guy here is
here’s an example this guy here is
here’s an example this guy here is Andrea we’ve been working on a little
Andrea we’ve been working on a little
Andrea we’ve been working on a little project and he says here I’ll let you
project and he says here I’ll let you
project and he says here I’ll let you know soon when I will be in front of my
know soon when I will be in front of my
know soon when I will be in front of my laptop so if you want to respond to
laptop so if you want to respond to
laptop so if you want to respond to somebody here so this is a good example
somebody here so this is a good example
somebody here so this is a good example I could just click on him
I could just click on him
I could just click on him and click on reply let me move this over
and click on reply let me move this over
and click on reply let me move this over so you guys can see what’s happening
so you guys can see what’s happening
so you guys can see what’s happening here so this is this message if I want I
here so this is this message if I want I
here so this is this message if I want I can retweet it I can set it as a
can retweet it I can set it as a
can retweet it I can set it as a favorite there’s other options I could
favorite there’s other options I could
favorite there’s other options I could look at his profile if I want to learn
look at his profile if I want to learn
look at his profile if I want to learn more but right now I’m gonna click reply
more but right now I’m gonna click reply
more but right now I’m gonna click reply and this will pop up and it says his @
and this will pop up and it says his @
and this will pop up and it says his @ name and he said he’s gonna look at on
name and he said he’s gonna look at on
name and he said he’s gonna look at on his laptop so I’ll just say thank you
his laptop so I’ll just say thank you
his laptop so I’ll just say thank you exclamation mark and then click on the
exclamation mark and then click on the
exclamation mark and then click on the send button and that’ll go off to him
send button and that’ll go off to him
send button and that’ll go off to him so it’s this message sent so it’s good
so it’s this message sent so it’s good
so it’s this message sent so it’s good it’s gone so it’s a great way to be able
it’s gone so it’s a great way to be able
it’s gone so it’s a great way to be able to quickly update anything if you need
to quickly update anything if you need
to quickly update anything if you need to respond to people so the last thing I
to respond to people so the last thing I
to respond to people so the last thing I use it for is for hashtags this is
use it for is for hashtags this is
use it for is for hashtags this is similar to the search and this is very
similar to the search and this is very
similar to the search and this is very important when you’re at a conference a
important when you’re at a conference a
important when you’re at a conference a lot of times at different conferences
lot of times at different conferences
lot of times at different conferences you’ll see that they use hashtags and
you’ll see that they use hashtags and
you’ll see that they use hashtags and people are tweeting about the event so
people are tweeting about the event so
people are tweeting about the event so if you want to keep track of what’s
if you want to keep track of what’s
if you want to keep track of what’s going on or if you want to add your own
going on or if you want to add your own
going on or if you want to add your own comments to it you can do a search term
comments to it you can do a search term
comments to it you can do a search term for the hashtag so I put one in here
for the hashtag so I put one in here
for the hashtag so I put one in here this was for SES tio was a
this was for SES tio was a
this was for SES tio was a a conference that took place in Toronto
a conference that took place in Toronto
a conference that took place in Toronto search engine strategies for Toronto
search engine strategies for Toronto
search engine strategies for Toronto that I was media at and was covering and
that I was media at and was covering and
that I was media at and was covering and so I was tweeting with the hashtag and
so I was tweeting with the hashtag and
so I was tweeting with the hashtag and seeing what people were writing so this
seeing what people were writing so this
seeing what people were writing so this is great if you have internet access at
is great if you have internet access at
is great if you have internet access at the conference to be able to quickly see
the conference to be able to quickly see
the conference to be able to quickly see what other people are writing respond if
what other people are writing respond if
what other people are writing respond if you want get involved in the
you want get involved in the
you want get involved in the conversation and kind of keep that live
conversation and kind of keep that live
conversation and kind of keep that live feed going now it looks like this is
feed going now it looks like this is
feed going now it looks like this is something completely different now this
something completely different now this
something completely different now this hashtag it looks like it’s something
hashtag it looks like it’s something
hashtag it looks like it’s something Italian
Italian
Italian so maybe not relevant anymore to what I
so maybe not relevant anymore to what I
so maybe not relevant anymore to what I was doing but if you’re ever at an event
was doing but if you’re ever at an event
was doing but if you’re ever at an event and there is a hashtag it’s a great way
and there is a hashtag it’s a great way
and there is a hashtag it’s a great way to be able to quickly see what people
to be able to quickly see what people
to be able to quickly see what people are writing get involved I’ve set up
are writing get involved I’ve set up
are writing get involved I’ve set up lunch times using a hashtag somebody
lunch times using a hashtag somebody
lunch times using a hashtag somebody talks about them they tweet a message
talks about them they tweet a message
talks about them they tweet a message and you know I agree with it or disagree
and you know I agree with it or disagree
and you know I agree with it or disagree with it and I tweet them back and say
with it and I tweet them back and say
with it and I tweet them back and say hey why don’t we have lunch together or
hey why don’t we have lunch together or
hey why don’t we have lunch together or have a coffee and talk about it so it’s
have a coffee and talk about it so it’s
have a coffee and talk about it so it’s a great way to stay in touch and see
a great way to stay in touch and see
a great way to stay in touch and see what’s happening the conversation at
what’s happening the conversation at
what’s happening the conversation at that conference so those are the quick
that conference so those are the quick
that conference so those are the quick ways that I use it I find it really
ways that I use it I find it really
ways that I use it I find it really helpful again when I’m mobile that I use
helpful again when I’m mobile that I use
helpful again when I’m mobile that I use the iPad to quickly see what’s going on
the iPad to quickly see what’s going on
the iPad to quickly see what’s going on so again I use it for if I’m at a
so again I use it for if I’m at a
so again I use it for if I’m at a conference using a specific hashtag I
conference using a specific hashtag I
conference using a specific hashtag I use it to track my mentions and people
use it to track my mentions and people
use it to track my mentions and people are talking about me I’ll use it this
are talking about me I’ll use it this
are talking about me I’ll use it this track specific keywords that I’m I want
track specific keywords that I’m I want
track specific keywords that I’m I want to track and stay on top of I’ll use it
to track and stay on top of I’ll use it
to track and stay on top of I’ll use it to track my different lists so this is a
to track my different lists so this is a
to track my different lists so this is a business list and this is a family list
business list and this is a family list
business list and this is a family list and then I’ll also use it to track sent
and then I’ll also use it to track sent
and then I’ll also use it to track sent tweets that I use that I’ve posted out
tweets that I use that I’ve posted out
tweets that I use that I’ve posted out from my account so hopefully that helps
from my account so hopefully that helps
from my account so hopefully that helps that’s how I use HootSuite I found it be
that’s how I use HootSuite I found it be
that’s how I use HootSuite I found it be really helpful a great way to stay on
really helpful a great way to stay on
really helpful a great way to stay on top of my tweets especially when I’m
top of my tweets especially when I’m
top of my tweets especially when I’m mobile I’d love to hear how you guys
mobile I’d love to hear how you guys
mobile I’d love to hear how you guys using it so if you like this video
using it so if you like this video
using it so if you like this video please give it a thumbs up it’ll make me
please give it a thumbs up it’ll make me
please give it a thumbs up it’ll make me want to do more of them for you and
want to do more of them for you and
want to do more of them for you and share more tools that might help you
share more tools that might help you
share more tools that might help you grow your business and if you have any
grow your business and if you have any
grow your business and if you have any questions or comment about HootSuite or
questions or comment about HootSuite or
questions or comment about HootSuite or if you want to share what you’re doing
if you want to share what you’re doing
if you want to share what you’re doing feel free to leave it in the comment
feel free to leave it in the comment
feel free to leave it in the comment section below I always read those and I
section below I always read those and I
section below I always read those and I always try to respond to everybody so
always try to respond to everybody so
always try to respond to everybody so thank you and we’ll see you on the next
thank you and we’ll see you on the next
thank you and we’ll see you on the next episode
”
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