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Hootsuite Tutorial – Answering reader questions


hi I’m Evan Carmichael welcome to

hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m

another edition of ask Evan today I’m

another edition of ask Evan today I’m going to answer a question from oron

going to answer a question from oron

going to answer a question from oron who’s one of our commenters on the Telus

who’s one of our commenters on the Telus

who’s one of our commenters on the Telus talks business blog so in September i

talks business blog so in September i

talks business blog so in September i wrote a post about twitter and how i get

wrote a post about twitter and how i get

wrote a post about twitter and how i get the most charming by using a tool called

the most charming by using a tool called

the most charming by using a tool called HootSuite and this was the post that we

HootSuite and this was the post that we

HootSuite and this was the post that we created and so just created a video and

created and so just created a video and

created and so just created a video and a little bit of information how i use it

a little bit of information how i use it

a little bit of information how i use it good value from it on my desktop and

good value from it on my desktop and

good value from it on my desktop and especially on my ipad so you can check

especially on my ipad so you can check

especially on my ipad so you can check that out if you want but down here in

that out if you want but down here in

that out if you want but down here in the comments we had a comment here by

the comments we had a comment here by

the comments we had a comment here by oren who wrote great post you tell us

oren who wrote great post you tell us

oren who wrote great post you tell us should think of posting a similar post

should think of posting a similar post

should think of posting a similar post about enterprise and business use of

about enterprise and business use of

about enterprise and business use of HootSuite team to Simon’s permissions

HootSuite team to Simon’s permissions

HootSuite team to Simon’s permissions etc so it’s a great question the point

etc so it’s a great question the point

etc so it’s a great question the point of that video in the post was on a

of that video in the post was on a

of that video in the post was on a small-time entrepreneur so individual or

small-time entrepreneur so individual or

small-time entrepreneur so individual or if you have a small team and you’re

if you have a small team and you’re

if you have a small team and you’re running things yourself then that’s

running things yourself then that’s

running things yourself then that’s basically how i use it so for social

basically how i use it so for social

basically how i use it so for social media I run my own social media and when

media I run my own social media and when

media I run my own social media and when I’m doing Twitter I posts all my own

I’m doing Twitter I posts all my own

I’m doing Twitter I posts all my own stuff myself so I was using it from my

stuff myself so I was using it from my

stuff myself so I was using it from my own perspective of how a single

own perspective of how a single

own perspective of how a single entrepreneur could do it but if you are

entrepreneur could do it but if you are

entrepreneur could do it but if you are outsourcing it if you have someone on

outsourcing it if you have someone on

outsourcing it if you have someone on your team doing it or if you’re using

your team doing it or if you’re using

your team doing it or if you’re using another service to help do it there are

another service to help do it there are

another service to help do it there are a lot of other tools in HootSuite that

a lot of other tools in HootSuite that

a lot of other tools in HootSuite that you can use to be able to delegate that

you can use to be able to delegate that

you can use to be able to delegate that stuff so you’re not doing yourself one

stuff so you’re not doing yourself one

stuff so you’re not doing yourself one thing that you want to watch out so I’m

thing that you want to watch out so I’m

thing that you want to watch out so I’m going to load my HootSuite here so I

going to load my HootSuite here so I

going to load my HootSuite here so I could show you it’s really important on

could show you it’s really important on

could show you it’s really important on social media that that you have an

social media that that you have an

social media that that you have an authentic voice and that if you’re not

authentic voice and that if you’re not

authentic voice and that if you’re not going to do it yourself that whoever is

going to do it yourself that whoever is

going to do it yourself that whoever is doing it can really represent you very

doing it can really represent you very

doing it can really represent you very well so I manage my own Twitter account

well so I manage my own Twitter account

well so I manage my own Twitter account we’ve a over a hundred thousand

we’ve a over a hundred thousand

we’ve a over a hundred thousand followers and the people who respond to

followers and the people who respond to

followers and the people who respond to me and I write back to them it’s

me and I write back to them it’s

me and I write back to them it’s actually me so there’s a few here that I

actually me so there’s a few here that I

actually me so there’s a few here that I was writing that’s actually me writing

was writing that’s actually me writing

was writing that’s actually me writing so it takes it does take some time every

so it takes it does take some time every

so it takes it does take some time every day to do it but I think it’s important

day to do it but I think it’s important

day to do it but I think it’s important way to connect with your audience and

way to connect with your audience and

way to connect with your audience and you want to make sure that the person

you want to make sure that the person

you want to make sure that the person who is doing it if it’s not going to be

who is doing it if it’s not going to be

who is doing it if it’s not going to be you really does represent you and your

you really does represent you and your

you really does represent you and your brand very well so just a caveat before

brand very well so just a caveat before

brand very well so just a caveat before you get started here so there are a

you get started here so there are a

you get started here so there are a couple of options so this is the the

couple of options so this is the the

couple of options so this is the the HootSuite program that I’ve loaded up

HootSuite program that I’ve loaded up

HootSuite program that I’ve loaded up here if you click on your face so this

here if you click on your face so this

here if you click on your face so this is my face but it’ll be your face

is my face but it’ll be your face

is my face but it’ll be your face you can see there’s a number of

you can see there’s a number of

you can see there’s a number of different options so all I use HootSuite

different options so all I use HootSuite

different options so all I use HootSuite for at the moment is Twitter you can use

for at the moment is Twitter you can use

for at the moment is Twitter you can use it for a lot of different networks so

it for a lot of different networks so

it for a lot of different networks so you can click add social network here

you can click add social network here

you can click add social network here and you can see a whole bunch of them so

and you can see a whole bunch of them so

and you can see a whole bunch of them so if you have a facebook account google+

if you have a facebook account google+

if you have a facebook account google+ linkedin whatever it is that you want

linkedin whatever it is that you want

linkedin whatever it is that you want people to manage for you you could add

people to manage for you you could add

people to manage for you you could add here one thing I’m waiting for is the

here one thing I’m waiting for is the

here one thing I’m waiting for is the Google+ personal account so if you have

Google+ personal account so if you have

Google+ personal account so if you have a Google+ page you can put it on here

a Google+ page you can put it on here

a Google+ page you can put it on here and have that managed for you but I

and have that managed for you but I

and have that managed for you but I can’t see an option yet to be able to

can’t see an option yet to be able to

can’t see an option yet to be able to manage your personal google plus profile

manage your personal google plus profile

manage your personal google plus profile so hint hint hoots we’d love to see that

so hint hint hoots we’d love to see that

so hint hint hoots we’d love to see that if you guys are watching this video the

if you guys are watching this video the

if you guys are watching this video the page i don’t find as helpful so we’ll

page i don’t find as helpful so we’ll

page i don’t find as helpful so we’ll close that down so you do have a lot of

close that down so you do have a lot of

close that down so you do have a lot of options to add different networks in if

options to add different networks in if

options to add different networks in if you want to go beyond just twitter and

you want to go beyond just twitter and

you want to go beyond just twitter and then here you can see that you can

then here you can see that you can

then here you can see that you can create an organization so if you want to

create an organization so if you want to

create an organization so if you want to have people manage it for you if you

have people manage it for you if you

have people manage it for you if you want to invite people to your team and

want to invite people to your team and

want to invite people to your team and then assign task to them talk about you

then assign task to them talk about you

then assign task to them talk about you know collaborating on different projects

know collaborating on different projects

know collaborating on different projects and also say you know here’s who’s going

and also say you know here’s who’s going

and also say you know here’s who’s going to be doing what what programming for us

to be doing what what programming for us

to be doing what what programming for us and what messaging then you can click

and what messaging then you can click

and what messaging then you can click here start climbing with others and then

here start climbing with others and then

here start climbing with others and then you can add some people to your team so

you can add some people to your team so

you can add some people to your team so if you have a virtual assistant that

if you have a virtual assistant that

if you have a virtual assistant that you’re using or nuts or service that you

you’re using or nuts or service that you

you’re using or nuts or service that you use in or someone even you know who

use in or someone even you know who

use in or someone even you know who works in your office in this product

works in your office in this product

works in your office in this product your team you can do that here by

your team you can do that here by

your team you can do that here by clicking on this button and getting them

clicking on this button and getting them

clicking on this button and getting them involved the home page this is this is

involved the home page this is this is

involved the home page this is this is what we talked about in the actual video

what we talked about in the actual video

what we talked about in the actual video itself and so show a little different

itself and so show a little different

itself and so show a little different lists and things that have been updated

lists and things that have been updated

lists and things that have been updated on a regular basis you can click on

on a regular basis you can click on

on a regular basis you can click on publisher and this isn’t something that

publisher and this isn’t something that

publisher and this isn’t something that I do but you can do it as well it’s

I do but you can do it as well it’s

I do but you can do it as well it’s another great feature within HootSuite

another great feature within HootSuite

another great feature within HootSuite it’s basically allowing you to schedule

it’s basically allowing you to schedule

it’s basically allowing you to schedule out tweets so if you want to schedule

out tweets so if you want to schedule

out tweets so if you want to schedule things out in advance and say okay on

things out in advance and say okay on

things out in advance and say okay on this day I want this tweet to come out

this day I want this tweet to come out

this day I want this tweet to come out so you’re not having to be in front of

so you’re not having to be in front of

so you’re not having to be in front of the computer then you could do it

the computer then you could do it

the computer then you could do it through HootSuite I use a different

through HootSuite I use a different

through HootSuite I use a different program to help me with that but you

program to help me with that but you

program to help me with that but you could do it through HootSuite if you

could do it through HootSuite if you

could do it through HootSuite if you wanted to and if you’re doing it so that

wanted to and if you’re doing it so that

wanted to and if you’re doing it so that there’s approval required so if this is

there’s approval required so if this is

there’s approval required so if this is your team member who’s logged in and

your team member who’s logged in and

your team member who’s logged in and then they need to you know get their

then they need to you know get their

then they need to you know get their tweet of proof by you before it goes

tweet of proof by you before it goes

tweet of proof by you before it goes live you can have it a be required

live you can have it a be required

live you can have it a be required approval before it does go live and if

approval before it does go live and if

approval before it does go live and if you want you can have a come from an RSS

you want you can have a come from an RSS

you want you can have a come from an RSS feed so an example here would be if you

feed so an example here would be if you

feed so an example here would be if you have a blog and you want every blog post

have a blog and you want every blog post

have a blog and you want every blog post that you have to automatically

that you have to automatically

that you have to automatically we’ll hit your Twitter stream then you

we’ll hit your Twitter stream then you

we’ll hit your Twitter stream then you can add it here as an RSS feed and it

can add it here as an RSS feed and it

can add it here as an RSS feed and it will automatically pump your Twitter

will automatically pump your Twitter

will automatically pump your Twitter pump your blog post out to your Twitter

pump your blog post out to your Twitter

pump your blog post out to your Twitter account too so I don’t use something

account too so I don’t use something

account too so I don’t use something else to do that but it’s awesome to be

else to do that but it’s awesome to be

else to do that but it’s awesome to be able to do that within HootSuite if you

able to do that within HootSuite if you

able to do that within HootSuite if you want to as well so it’s great for

want to as well so it’s great for

want to as well so it’s great for scheduling analytics to different

scheduling analytics to different

scheduling analytics to different analytics you can you know different

analytics you can you know different

analytics you can you know different reports you can create and some of these

reports you can create and some of these

reports you can create and some of these are going to be you know the more

are going to be you know the more

are going to be you know the more analytics that you need the more you

analytics that you need the more you

analytics that you need the more you know there might be some cost involved

know there might be some cost involved

know there might be some cost involved with the two but there’s analytics that

with the two but there’s analytics that

with the two but there’s analytics that can be involved and then assignments

can be involved and then assignments

can be involved and then assignments again this is you can create assignments

again this is you can create assignments

again this is you can create assignments for people who are on your team and say

for people who are on your team and say

for people who are on your team and say no I need these amounts of tweets that

no I need these amounts of tweets that

no I need these amounts of tweets that go out and you can collaborate together

go out and you can collaborate together

go out and you can collaborate together and either give them their own

and either give them their own

and either give them their own assignments or if you’re the one doing

assignments or if you’re the one doing

assignments or if you’re the one doing it on behalf of somebody else you can

it on behalf of somebody else you can

it on behalf of somebody else you can see the assignments that have been put

see the assignments that have been put

see the assignments that have been put out here for you so it is a great way to

out here for you so it is a great way to

out here for you so it is a great way to be able to do things beyond yourself if

be able to do things beyond yourself if

be able to do things beyond yourself if you’re not going to managing it yourself

you’re not going to managing it yourself

you’re not going to managing it yourself i find HootSuite is a really valuable

i find HootSuite is a really valuable

i find HootSuite is a really valuable and important tool to be able to for me

and important tool to be able to for me

and important tool to be able to for me manage such a huge Twitter account and

manage such a huge Twitter account and

manage such a huge Twitter account and do it personally myself and keep on top

do it personally myself and keep on top

do it personally myself and keep on top of everything that’s happening because

of everything that’s happening because

of everything that’s happening because if you just go to twitter com you’re

if you just go to twitter com you’re

if you just go to twitter com you’re going to get bombarded but if you want

going to get bombarded but if you want

going to get bombarded but if you want to also be able to delegate things out

to also be able to delegate things out

to also be able to delegate things out and you don’t want to spend a time to

and you don’t want to spend a time to

and you don’t want to spend a time to learn it yourself or be too active

learn it yourself or be too active

learn it yourself or be too active yourself then there’s other great tools

yourself then there’s other great tools

yourself then there’s other great tools within HootSuite to be able to do it if

within HootSuite to be able to do it if

within HootSuite to be able to do it if we click on settings and if we go to our

we click on settings and if we go to our

we click on settings and if we go to our account you can see the difference

account you can see the difference

account you can see the difference between a paid account and a free

between a paid account and a free

between a paid account and a free account so if we go click on hootsuite

account so if we go click on hootsuite

account so if we go click on hootsuite pro this is a quick this is just a

pro this is a quick this is just a

pro this is a quick this is just a HootSuite website and you can see the

HootSuite website and you can see the

HootSuite website and you can see the difference here between the paid

difference here between the paid

difference here between the paid accounts in the pro account so the free

accounts in the pro account so the free

accounts in the pro account so the free one here that’s what I’m currently using

one here that’s what I’m currently using

one here that’s what I’m currently using so you can have up to five accounts i

so you can have up to five accounts i

so you can have up to five accounts i only use one you get basic reporting you

only use one you get basic reporting you

only use one you get basic reporting you can do up to to RSS feeds but you can’t

can do up to to RSS feeds but you can’t

can do up to to RSS feeds but you can’t do a lot of the collaboration stuff that

do a lot of the collaboration stuff that

do a lot of the collaboration stuff that we’re talking about but it is free so

we’re talking about but it is free so

we’re talking about but it is free so you know there’s a there’s a cost

you know there’s a there’s a cost

you know there’s a there’s a cost benefit there right then you can only do

benefit there right then you can only do

benefit there right then you can only do so much is limited but it is free if you

so much is limited but it is free if you

so much is limited but it is free if you want it to pay for the premium account

want it to pay for the premium account

want it to pay for the premium account of the pro account you get more profiles

of the pro account you get more profiles

of the pro account you get more profiles more analytic so RSS feeds more users

more analytic so RSS feeds more users

more analytic so RSS feeds more users here it’s only two I think you can pay

here it’s only two I think you can pay

here it’s only two I think you can pay for more users if you need more people

for more users if you need more people

for more users if you need more people involved than two again reports lots of

involved than two again reports lots of

involved than two again reports lots of other features to it

other features to it

other features to it that’s 10 bucks a month so if you’re

that’s 10 bucks a month so if you’re

that’s 10 bucks a month so if you’re going to be using it heavily and you

going to be using it heavily and you

going to be using it heavily and you need people on your team to do it for

need people on your team to do it for

need people on your team to do it for you and if you’re hiring somebody to do

you and if you’re hiring somebody to do

you and if you’re hiring somebody to do it for you 10 bucks a month is nothing

it for you 10 bucks a month is nothing

it for you 10 bucks a month is nothing to add on top of that cost or something

to add on top of that cost or something

to add on top of that cost or something to think about I think this ended up the

to think about I think this ended up the

to think about I think this ended up the option to add more users that here so if

option to add more users that here so if

option to add more users that here so if you need more users into you can add

you need more users into you can add

you need more users into you can add another ten bucks a month per so

another ten bucks a month per so

another ten bucks a month per so something to think about I don’t work

something to think about I don’t work

something to think about I don’t work for HootSuite so I don’t have a vested

for HootSuite so I don’t have a vested

for HootSuite so I don’t have a vested interest in in this but I do really like

interest in in this but I do really like

interest in in this but I do really like it as a cool tool to use to manage your

it as a cool tool to use to manage your

it as a cool tool to use to manage your Twitter account and again this it’s what

Twitter account and again this it’s what

Twitter account and again this it’s what I use on a daily basis to help me get

I use on a daily basis to help me get

I use on a daily basis to help me get the most out of Twitter and also not

the most out of Twitter and also not

the most out of Twitter and also not make sure that I’m spending my time

make sure that I’m spending my time

make sure that I’m spending my time effectively and not wasting it trying to

effectively and not wasting it trying to

effectively and not wasting it trying to read through everything that comes in so

read through everything that comes in so

read through everything that comes in so thanks for the tip Oren hopefully if

thanks for the tip Oren hopefully if

thanks for the tip Oren hopefully if everybody watching that provided a

everybody watching that provided a

everybody watching that provided a little bit more context and how you can

little bit more context and how you can

little bit more context and how you can expand it for more of an enterprise use

expand it for more of an enterprise use

expand it for more of an enterprise use or at least as an entrepreneur building

or at least as an entrepreneur building

or at least as an entrepreneur building it beyond yourself and having a team get

it beyond yourself and having a team get

it beyond yourself and having a team get involved if you guys like the video

involved if you guys like the video

involved if you guys like the video please give it a thumbs up below it

please give it a thumbs up below it

please give it a thumbs up below it makes me want to do more of these for

makes me want to do more of these for

makes me want to do more of these for you and if you have a question about

you and if you have a question about

you and if you have a question about HootSuite or Twitter or another question

HootSuite or Twitter or another question

HootSuite or Twitter or another question about your business feel free to leave

about your business feel free to leave

about your business feel free to leave it in the comment section below I always

it in the comment section below I always

it in the comment section below I always read those I try to get back to

read those I try to get back to

read those I try to get back to everybody as quickly as I can so thank

everybody as quickly as I can so thank

everybody as quickly as I can so thank you and you’ll see you on the next

you and you’ll see you on the next

you and you’ll see you on the next episode

”

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