good morning believe nation today’s messages have great expectations over to
messages have great expectations over to
messages have great expectations over to you Rick Rubin a lot of the job also is
you Rick Rubin a lot of the job also is
you Rick Rubin a lot of the job also is the expectation it’s like setting up an
the expectation it’s like setting up an
the expectation it’s like setting up an expectation that we really can make a
expectation that we really can make a
expectation that we really can make a great Black Sabbath record that stands
great Black Sabbath record that stands
great Black Sabbath record that stands alongside their best work I can remember
alongside their best work I can remember
alongside their best work I can remember having a conversation with Johnny Cash
having a conversation with Johnny Cash
having a conversation with Johnny Cash saying on their first album saying we’re
saying on their first album saying we’re
saying on their first album saying we’re gonna make the best album you ever made
gonna make the best album you ever made
gonna make the best album you ever made and he looked at me like I was insane
and he looked at me like I was insane
and he looked at me like I was insane like like how like how could even think
like like how like how could even think
like like how like how could even think that way he felt like he hadn’t made a
that way he felt like he hadn’t made a
that way he felt like he hadn’t made a good record in probably 25 years and had
good record in probably 25 years and had
good record in probably 25 years and had been discarded you know at the time that
been discarded you know at the time that
been discarded you know at the time that I met him he was playing at dinner
I met him he was playing at dinner
I met him he was playing at dinner theatres and had been dropped from two
theatres and had been dropped from two
theatres and had been dropped from two labels and nobody cared so the idea of
labels and nobody cared so the idea of
labels and nobody cared so the idea of shifting that reframing the experience
shifting that reframing the experience
shifting that reframing the experience to not not just well let’s just get in
to not not just well let’s just get in
to not not just well let’s just get in it let’s just do an album but let’s do
it let’s just do an album but let’s do
it let’s just do an album but let’s do whatever it takes for it to be the best
whatever it takes for it to be the best
whatever it takes for it to be the best album you’ve ever made what would that
album you’ve ever made what would that
album you’ve ever made what would that sound like how would that work how much
sound like how would that work how much
sound like how would that work how much work would go into it are you willing to
work would go into it are you willing to
work would go into it are you willing to commit to that yeah it’s because it’s
commit to that yeah it’s because it’s
commit to that yeah it’s because it’s not easy and some are just don’t like it
not easy and some are just don’t like it
not easy and some are just don’t like it and and I’ve worked with some aren’t
and and I’ve worked with some aren’t
and and I’ve worked with some aren’t sure it hasn’t worked out where they
sure it hasn’t worked out where they
sure it hasn’t worked out where they just are not willing to do the work
just are not willing to do the work
just are not willing to do the work there’s a great line from Henry Ford
there’s a great line from Henry Ford
there’s a great line from Henry Ford that goes something like whether you
that goes something like whether you
that goes something like whether you believe that it’s true or not you’re
believe that it’s true or not you’re
believe that it’s true or not you’re right and I think you live up to your
right and I think you live up to your
right and I think you live up to your own expectations whatever you think that
own expectations whatever you think that
own expectations whatever you think that you can become whatever you think that
you can become whatever you think that
you can become whatever you think that you can build that’s what you’re gonna
you can build that’s what you’re gonna
you can build that’s what you’re gonna actually end up building if you’re
actually end up building if you’re
actually end up building if you’re starting the company and you think you
starting the company and you think you
starting the company and you think you can only get to here that’s where you’re
can only get to here that’s where you’re
can only get to here that’s where you’re gonna end up and you see a lot of
gonna end up and you see a lot of
gonna end up and you see a lot of companies and a lot of entrepreneurs
companies and a lot of entrepreneurs
companies and a lot of entrepreneurs plateau because of their limited view of
plateau because of their limited view of
plateau because of their limited view of what they think they can accomplish when
what they think they can accomplish when
what they think they can accomplish when I took over this business
I took over this business
I took over this business Toronto dance Austin we’ve had a track
Toronto dance Austin we’ve had a track
Toronto dance Austin we’ve had a track record of you know how big the company
record of you know how big the company
record of you know how big the company has grown and when I brought Alex on
has grown and when I brought Alex on
has grown and when I brought Alex on board to help me run the company and be
board to help me run the company and be
board to help me run the company and be in charge of operations his immediate
in charge of operations his immediate
in charge of operations his immediate initial goal was to get to the best year
initial goal was to get to the best year
initial goal was to get to the best year that we’ve ever had
that we’ve ever had
that we’ve ever had and that’s where he sees the business
and that’s where he sees the business
and that’s where he sees the business boiling that’s nothing compared to what
boiling that’s nothing compared to what
boiling that’s nothing compared to what I want to build right I want to build a
I want to build right I want to build a
I want to build right I want to build a business that people want to fly into to
business that people want to fly into to
business that people want to fly into to come and see I want to build a business
come and see I want to build a business
come and see I want to build a business where Kanye West wants to come and take
where Kanye West wants to come and take
where Kanye West wants to come and take a lesson I want to build a business
a lesson I want to build a business
a lesson I want to build a business that’s written up in newspapers and
that’s written up in newspapers and
that’s written up in newspapers and magazines and its featured on YouTube
magazines and its featured on YouTube
magazines and its featured on YouTube channels right I have this vision for
channels right I have this vision for
channels right I have this vision for what I want to create and I believe that
what I want to create and I believe that
what I want to create and I believe that that’s possible and so I am going to
that’s possible and so I am going to
that’s possible and so I am going to will that into existence and because I
will that into existence and because I
will that into existence and because I have these great expectations I’m gonna
have these great expectations I’m gonna
have these great expectations I’m gonna make that happen where you take somebody
make that happen where you take somebody
make that happen where you take somebody else and put them in the same role and
else and put them in the same role and
else and put them in the same role and they might do the logical thing the safe
they might do the logical thing the safe
they might do the logical thing the safe thing the smart thing and not have great
thing the smart thing and not have great
thing the smart thing and not have great expectations and then you’ll see the
expectations and then you’ll see the
expectations and then you’ll see the difference right that the person who has
difference right that the person who has
difference right that the person who has the big vision and believes it and has
the big vision and believes it and has
the big vision and believes it and has the expectations there can accomplish
the expectations there can accomplish
the expectations there can accomplish way more then the person who doesn’t but
way more then the person who doesn’t but
way more then the person who doesn’t but you always end up reaching the potential
you always end up reaching the potential
you always end up reaching the potential that you think you have and if you keep
that you think you have and if you keep
that you think you have and if you keep beating yourself down and think that you
beating yourself down and think that you
beating yourself down and think that you can’t do something great then you never
can’t do something great then you never
can’t do something great then you never will
will
will it starts with belief I’m writing a book
it starts with belief I’m writing a book
it starts with belief I’m writing a book right now I’ve talked about it on this
right now I’ve talked about it on this
right now I’ve talked about it on this on the channel and made a series of it
on the channel and made a series of it
on the channel and made a series of it and I want it to be one of the greatest
and I want it to be one of the greatest
and I want it to be one of the greatest business books of all time that’s my
business books of all time that’s my
business books of all time that’s my intention that’s my expectation that’s
intention that’s my expectation that’s
intention that’s my expectation that’s what I’m working so hard to create every
what I’m working so hard to create every
what I’m working so hard to create every week I think it’s easy to mail it in I
week I think it’s easy to mail it in I
week I think it’s easy to mail it in I think a lot of entrepreneurs mail it in
think a lot of entrepreneurs mail it in
think a lot of entrepreneurs mail it in writing that’s good enough
writing that’s good enough
writing that’s good enough you know it’s far and you send it it’s
you know it’s far and you send it it’s
you know it’s far and you send it it’s okay and I could have mailed in the book
okay and I could have mailed in the book
okay and I could have mailed in the book right I could have I could have made it
right I could have I could have made it
right I could have I could have made it an okay book I could have taken some
an okay book I could have taken some
an okay book I could have taken some lessons in the YouTube channel and I
lessons in the YouTube channel and I
lessons in the YouTube channel and I could have been done six months ago and
could have been done six months ago and
could have been done six months ago and you guys probably would have bought it
you guys probably would have bought it
you guys probably would have bought it you know the community would have picked
you know the community would have picked
you know the community would have picked it up it would have been okay book but
it up it would have been okay book but
it up it would have been okay book but that’s not enough like I want the book
that’s not enough like I want the book
that’s not enough like I want the book to change your life if it doesn’t change
to change your life if it doesn’t change
to change your life if it doesn’t change your life then I wasted my time and I’m
your life then I wasted my time and I’m
your life then I wasted my time and I’m not happy and I think I’m capable of
not happy and I think I’m capable of
not happy and I think I’m capable of doing that and I want to go out and
doing that and I want to go out and
doing that and I want to go out and create it and do that for you and so
create it and do that for you and so
create it and do that for you and so because I believe that it changes your
because I believe that it changes your
because I believe that it changes your mindset when you sit down to create when
mindset when you sit down to create when
mindset when you sit down to create when I go in front of my laptop and I am
I go in front of my laptop and I am
I go in front of my laptop and I am typing up my book I’m in it with the
typing up my book I’m in it with the
typing up my book I’m in it with the mindset of I will need to create
mindset of I will need to create
mindset of I will need to create something great here as opposed to I’m
something great here as opposed to I’m
something great here as opposed to I’m just trying to get this done
just trying to get this done
just trying to get this done and so what’s the mindset when you come
and so what’s the mindset when you come
and so what’s the mindset when you come into whatever you’re doing whether
into whatever you’re doing whether
into whatever you’re doing whether you’re making YouTube videos or you’re
you’re making YouTube videos or you’re
you’re making YouTube videos or you’re creating a product you’re selling a
creating a product you’re selling a
creating a product you’re selling a service do you come in with the mindset
service do you come in with the mindset
service do you come in with the mindset that you are
that you are
that you are do something great that you’re trying to
do something great that you’re trying to
do something great that you’re trying to have a big impact or you just kind of
have a big impact or you just kind of
have a big impact or you just kind of going through the motions you will
going through the motions you will
going through the motions you will accomplish what you feel you are capable
accomplish what you feel you are capable
accomplish what you feel you are capable of and as long as you have that limited
of and as long as you have that limited
of and as long as you have that limited mindset you’re not going to do something
mindset you’re not going to do something
mindset you’re not going to do something great so I want to challenge you today
great so I want to challenge you today
great so I want to challenge you today to raise the stakes to raise the
to raise the stakes to raise the
to raise the stakes to raise the expectations to think that you can do
expectations to think that you can do
expectations to think that you can do more to believe that you can do more and
more to believe that you can do more and
more to believe that you can do more and challenge yourself to do more in the
challenge yourself to do more in the
challenge yourself to do more in the next priority that you take on and do
next priority that you take on and do
next priority that you take on and do something right now do something today
something right now do something today
something right now do something today to help that move forward just a little
to help that move forward just a little
to help that move forward just a little bit so the question of the day today is
bit so the question of the day today is
bit so the question of the day today is what are the bold expectations you have
what are the bold expectations you have
what are the bold expectations you have of yourself leave it in the comments
of yourself leave it in the comments
of yourself leave it in the comments below I’m curious to find out thank you
below I’m curious to find out thank you
below I’m curious to find out thank you guys so much for watching have an
guys so much for watching have an
guys so much for watching have an amazing day continue to believe and I’ll
amazing day continue to believe and I’ll
amazing day continue to believe and I’ll see you again tomorrow morning for
see you again tomorrow morning for
see you again tomorrow morning for another shot of espresso
”
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