hello and welcome to modeling the masters a new series dedicated to
masters a new series dedicated to
masters a new series dedicated to helping entrepreneurs find a shortcut to
helping entrepreneurs find a shortcut to
helping entrepreneurs find a shortcut to business success by modeling the
business success by modeling the
business success by modeling the strategies and ideas of other famous
strategies and ideas of other famous
strategies and ideas of other famous successful entrepreneurs you can learn
successful entrepreneurs you can learn
successful entrepreneurs you can learn viable strategies to implement into your
viable strategies to implement into your
viable strategies to implement into your business today to achieve success for
business today to achieve success for
business today to achieve success for your company modeling the Masters and
your company modeling the Masters and
your company modeling the Masters and their strategy is quite simply as the
their strategy is quite simply as the
their strategy is quite simply as the fastest way to go from credit card debt
fastest way to go from credit card debt
fastest way to go from credit card debt to business success my name is Evan
to business success my name is Evan
to business success my name is Evan Carmichael and today we’re gonna be
Carmichael and today we’re gonna be
Carmichael and today we’re gonna be talking about the Harley Davidson Motor
talking about the Harley Davidson Motor
talking about the Harley Davidson Motor Company
Company
Company hey what may be an American icon today
hey what may be an American icon today
hey what may be an American icon today when it was first started was founded by
when it was first started was founded by
when it was first started was founded by two young entrepreneurs with an idea a
two young entrepreneurs with an idea a
two young entrepreneurs with an idea a big dream and the willingness to make it
big dream and the willingness to make it
big dream and the willingness to make it happen
happen
happen we’re gonna learn a little bit about
we’re gonna learn a little bit about
we’re gonna learn a little bit about their story how they got started what
their story how they got started what
their story how they got started what factors led to their success and what
factors led to their success and what
factors led to their success and what take-home lessons you can implement your
take-home lessons you can implement your
take-home lessons you can implement your business today to achieve success on
business today to achieve success on
business today to achieve success on your own the first lesson from Harley
your own the first lesson from Harley
your own the first lesson from Harley Davidson is build a great team it’s
Davidson is build a great team it’s
Davidson is build a great team it’s extremely difficult to build a great
extremely difficult to build a great
extremely difficult to build a great company as a one-person operation which
company as a one-person operation which
company as a one-person operation which a lot of entrepreneurs unfortunately are
a lot of entrepreneurs unfortunately are
a lot of entrepreneurs unfortunately are when Harley Davidson started it was
when Harley Davidson started it was
when Harley Davidson started it was started by two young entrepreneurs
started by two young entrepreneurs
started by two young entrepreneurs William Harley and Arthur Davidson when
William Harley and Arthur Davidson when
William Harley and Arthur Davidson when they were 20 and 21 years old
they were 20 and 21 years old
they were 20 and 21 years old they started the business unfortunately
they started the business unfortunately
they started the business unfortunately didn’t know a lot about actually
didn’t know a lot about actually
didn’t know a lot about actually building motorcycles they took bicycles
building motorcycles they took bicycles
building motorcycles they took bicycles tried to put an engine on top of it and
tried to put an engine on top of it and
tried to put an engine on top of it and it wasn’t working out for them they
it wasn’t working out for them they
it wasn’t working out for them they needed somebody with a little bit more
needed somebody with a little bit more
needed somebody with a little bit more experience so they brought in Walter
experience so they brought in Walter
experience so they brought in Walter Davidson was an older brother from
Davidson was an older brother from
Davidson was an older brother from Kansas they promised him a chance to
Kansas they promised him a chance to
Kansas they promised him a chance to ride on the motorcycle he only later
ride on the motorcycle he only later
ride on the motorcycle he only later found out that he had to actually build
found out that he had to actually build
found out that he had to actually build the cycle for them but he stayed on
the cycle for them but he stayed on
the cycle for them but he stayed on later on as a company grew they also
later on as a company grew they also
later on as a company grew they also brought in William
brought in William
brought in William to be the first official president of
to be the first official president of
to be the first official president of the organization so it’s important to
the organization so it’s important to
the organization so it’s important to really surround yourself with the people
really surround yourself with the people
really surround yourself with the people who can help your business get to that
who can help your business get to that
who can help your business get to that next step
next step
next step realize what you’re really good at and
realize what you’re really good at and
realize what you’re really good at and find people who are really good at the
find people who are really good at the
find people who are really good at the other areas and you don’t want to touch
other areas and you don’t want to touch
other areas and you don’t want to touch it or that you can’t be bothered with or
it or that you can’t be bothered with or
it or that you can’t be bothered with or you’re not really gonna be passionate
you’re not really gonna be passionate
you’re not really gonna be passionate about if you focus on your core
about if you focus on your core
about if you focus on your core strengths like the harley-davidson team
strengths like the harley-davidson team
strengths like the harley-davidson team did everybody focuses in on what they’re
did everybody focuses in on what they’re
did everybody focuses in on what they’re really good at then you have a much
really good at then you have a much
really good at then you have a much greater chance of achieving success
greater chance of achieving success
greater chance of achieving success lesson number two is build slowly when
lesson number two is build slowly when
lesson number two is build slowly when the company was first started and they
the company was first started and they
the company was first started and they made their first motorcycles in 1903
made their first motorcycles in 1903
made their first motorcycles in 1903 they only made three the next year they
they only made three the next year they
they only made three the next year they made another three the next year they
made another three the next year they
made another three the next year they made only seven more and finally the
made only seven more and finally the
made only seven more and finally the next year they expand it and were able
next year they expand it and were able
next year they expand it and were able to make 50 when they started there were
to make 50 when they started there were
to make 50 when they started there were no employees it was just the founders
no employees it was just the founders
no employees it was just the founders they were working on sweat equity alone
they were working on sweat equity alone
they were working on sweat equity alone they didn’t spend the money to go and
they didn’t spend the money to go and
they didn’t spend the money to go and get warm ploys and dig themselves into
get warm ploys and dig themselves into
get warm ploys and dig themselves into debt and when they started their first
debt and when they started their first
debt and when they started their first center of operation was a little shed
center of operation was a little shed
center of operation was a little shed they had built in their backyard and
they had built in their backyard and
they had built in their backyard and their sister Hannah wrote Harley
their sister Hannah wrote Harley
their sister Hannah wrote Harley Davidson Motor Company on the outside of
Davidson Motor Company on the outside of
Davidson Motor Company on the outside of the door it wasn’t until their fourth
the door it wasn’t until their fourth
the door it wasn’t until their fourth year that they were able to expand to a
year that they were able to expand to a
year that they were able to expand to a full level Factory and build those 50
full level Factory and build those 50
full level Factory and build those 50 motorcycles too many entrepreneurs when
motorcycles too many entrepreneurs when
motorcycles too many entrepreneurs when they get started take on too much debt
they get started take on too much debt
they get started take on too much debt they borrow money from all sorts of
they borrow money from all sorts of
they borrow money from all sorts of different sources and then they blow
different sources and then they blow
different sources and then they blow their brains out trying to accomplish
their brains out trying to accomplish
their brains out trying to accomplish rapid growth don’t overextend yourself
rapid growth don’t overextend yourself
rapid growth don’t overextend yourself build slowly make sure that you have a
build slowly make sure that you have a
build slowly make sure that you have a product that people are willing to pay
product that people are willing to pay
product that people are willing to pay money for and then be able to build your
money for and then be able to build your
money for and then be able to build your company and grow through the profits
company and grow through the profits
company and grow through the profits being reinvested into your
being reinvested into your
being reinvested into your lesson number three is sell to big
lesson number three is sell to big
lesson number three is sell to big companies one of the major reasons for
companies one of the major reasons for
companies one of the major reasons for the success of harley-davidson was their
the success of harley-davidson was their
the success of harley-davidson was their ability to secure the big contract some
ability to secure the big contract some
ability to secure the big contract some of the big deals at the Atlanta tour
of the big deals at the Atlanta tour
of the big deals at the Atlanta tour with the United States Postal Service
with the United States Postal Service
with the United States Postal Service the police departments and the allies
the police departments and the allies
the police departments and the allies during World War one and World War two
during World War one and World War two
during World War one and World War two it’s a lot easier to find a big company
it’s a lot easier to find a big company
it’s a lot easier to find a big company and sell them a thousand copies of units
and sell them a thousand copies of units
and sell them a thousand copies of units of whatever you’re selling to try to go
of whatever you’re selling to try to go
of whatever you’re selling to try to go out and sell thousand different people
out and sell thousand different people
out and sell thousand different people one copy or one unit of whatever you’re
one copy or one unit of whatever you’re
one copy or one unit of whatever you’re selling go out and try to find those big
selling go out and try to find those big
selling go out and try to find those big customers when the recession hit the
customers when the recession hit the
customers when the recession hit the Great Depression in the United States
Great Depression in the United States
Great Depression in the United States and around the world before that hit
and around the world before that hit
and around the world before that hit there were 300 different manufacturers
there were 300 different manufacturers
there were 300 different manufacturers of motorcycles in the United States
of motorcycles in the United States
of motorcycles in the United States after a hit they were – and the main
after a hit they were – and the main
after a hit they were – and the main reason why they only get through it so
reason why they only get through it so
reason why they only get through it so well was their ability to keep with
well was their ability to keep with
well was their ability to keep with those big contracts find the big
those big contracts find the big
those big contracts find the big contracts and one or two major cuts of
contracts and one or two major cuts of
contracts and one or two major cuts of customers keep them happy and look you
customers keep them happy and look you
customers keep them happy and look you coming back for more lesson number four
coming back for more lesson number four
coming back for more lesson number four is leverage big brands one of the best
is leverage big brands one of the best
is leverage big brands one of the best marketing decisions that harley-davidson
marketing decisions that harley-davidson
marketing decisions that harley-davidson ever made was to sponsor a team of
ever made was to sponsor a team of
ever made was to sponsor a team of racers called the wrecking crew these
racers called the wrecking crew these
racers called the wrecking crew these were guys who went out and raced
were guys who went out and raced
were guys who went out and raced motorcycles they won all the races and
motorcycles they won all the races and
motorcycles they won all the races and they were known for their dangerous
they were known for their dangerous
they were known for their dangerous stunts in their style by being able to
stunts in their style by being able to
stunts in their style by being able to associate with this group they passed on
associate with this group they passed on
associate with this group they passed on a lot of brand value to harley-davidson
a lot of brand value to harley-davidson
a lot of brand value to harley-davidson suddenly everybody knew who
suddenly everybody knew who
suddenly everybody knew who harley-davidson was it’s not unlike what
harley-davidson was it’s not unlike what
harley-davidson was it’s not unlike what Nike does now by sponsoring some of the
Nike does now by sponsoring some of the
Nike does now by sponsoring some of the top athletes so for your own business
top athletes so for your own business
top athletes so for your own business think about who you can partner up with
think about who you can partner up with
think about who you can partner up with who was already a known entity people
who was already a known entity people
who was already a known entity people know about them they have a respected
know about them they have a respected
know about them they have a respected brand and by latching onto them
brand and by latching onto them
brand and by latching onto them partnering with them you’ve gained
partnering with them you’ve gained
partnering with them you’ve gained instant credibility it’s hard to go from
instant credibility it’s hard to go from
instant credibility it’s hard to go from nothing people don’t know who you are to
nothing people don’t know who you are to
nothing people don’t know who you are to becoming that rising star and an easy
becoming that rising star and an easy
becoming that rising star and an easy way to do it is by leveraging the brand
way to do it is by leveraging the brand
way to do it is by leveraging the brand that others have already built
that others have already built
that others have already built harley-davidson continued to do this as
harley-davidson continued to do this as
harley-davidson continued to do this as they grew their company when they
they grew their company when they
they grew their company when they partnered with the police departments
partnered with the police departments
partnered with the police departments and with the Allies during World War one
and with the Allies during World War one
and with the Allies during World War one in World War two because people look up
in World War two because people look up
in World War two because people look up to the police and to the Allies when
to the police and to the Allies when
to the police and to the Allies when they saw that the police and allies were
they saw that the police and allies were
they saw that the police and allies were using Harley Davidsons then they must be
using Harley Davidsons then they must be
using Harley Davidsons then they must be a good product and everybody else wanted
a good product and everybody else wanted
a good product and everybody else wanted to get them as well so think about who
to get them as well so think about who
to get them as well so think about who you can leverage a brand that’s in your
you can leverage a brand that’s in your
you can leverage a brand that’s in your industry or related to your industry you
industry or related to your industry you
industry or related to your industry you tagged on to them and they can help take
tagged on to them and they can help take
tagged on to them and they can help take you to that next level of success our
you to that next level of success our
you to that next level of success our final lesson lesson number five is
final lesson lesson number five is
final lesson lesson number five is innovate Harley Davidson was always on
innovate Harley Davidson was always on
innovate Harley Davidson was always on the cutting edge of innovation for their
the cutting edge of innovation for their
the cutting edge of innovation for their motorcycles and they were known for
motorcycles and they were known for
motorcycles and they were known for always having high quality new
always having high quality new
always having high quality new technologies coming through to make
technologies coming through to make
technologies coming through to make their motorcycles more reliable and
their motorcycles more reliable and
their motorcycles more reliable and faster they were the first ones to have
faster they were the first ones to have
faster they were the first ones to have the step starter so you didn’t have to
the step starter so you didn’t have to
the step starter so you didn’t have to ride the bike for a certain amount of
ride the bike for a certain amount of
ride the bike for a certain amount of time before the engine would kick in
time before the engine would kick in
time before the engine would kick in they would first is the v-twin engine
they would first is the v-twin engine
they would first is the v-twin engine and they were the first ones that break
and they were the first ones that break
and they were the first ones that break all sorts of different land speed
all sorts of different land speed
all sorts of different land speed records with their motorcycles
records with their motorcycles
records with their motorcycles especially in tough economic times it’s
especially in tough economic times it’s
especially in tough economic times it’s important to invest in your research and
important to invest in your research and
important to invest in your research and development and have the best product
development and have the best product
development and have the best product possible if your product is similar to
possible if your product is similar to
possible if your product is similar to everybody else’s and the price is the
everybody else’s and the price is the
everybody else’s and the price is the same as everybody else’s it’s going to
same as everybody else’s it’s going to
same as everybody else’s it’s going to be hard to stand out give customers a
be hard to stand out give customers a
be hard to stand out give customers a reason to buy from you by making a
reason to buy from you by making a
reason to buy from you by making a product as good as it possibie invest in
product as good as it possibie invest in
product as good as it possibie invest in making it the best technology out there
making it the best technology out there
making it the best technology out there on the market so the customers have no
on the market so the customers have no
on the market so the customers have no choice but to buy from you today
choice but to buy from you today
choice but to buy from you today harley-davidson has almost 10,000
harley-davidson has almost 10,000
harley-davidson has almost 10,000 employees and almost 6 billion dollars
employees and almost 6 billion dollars
employees and almost 6 billion dollars in revenue it seems like a really big
in revenue it seems like a really big
in revenue it seems like a really big company now but remember when it first
company now but remember when it first
company now but remember when it first got started it was two young
got started it was two young
got started it was two young entrepreneurs with an idea a big dream
entrepreneurs with an idea a big dream
entrepreneurs with an idea a big dream willingness to make it happen and by
willingness to make it happen and by
willingness to make it happen and by following those five lessons that we
following those five lessons that we
following those five lessons that we talked about today you can also achieve
talked about today you can also achieve
talked about today you can also achieve success and build a great company for
success and build a great company for
success and build a great company for you
you
you I hope you enjoyed the session today I
I hope you enjoyed the session today I
I hope you enjoyed the session today I wanted to thank phantom media or the
wanted to thank phantom media or the
wanted to thank phantom media or the sponsors of this event you can learn
sponsors of this event you can learn
sponsors of this event you can learn more about them by clicking on the links
more about them by clicking on the links
more about them by clicking on the links provided and as well you can learn more
provided and as well you can learn more
provided and as well you can learn more about Riley Davidson on their stories
about Riley Davidson on their stories
about Riley Davidson on their stories and the stories of other famous
and the stories of other famous
and the stories of other famous entrepreneurs on our website at
entrepreneurs on our website at
entrepreneurs on our website at economical calm I hope you enjoyed the
economical calm I hope you enjoyed the
economical calm I hope you enjoyed the session and look forward to the next
session and look forward to the next
session and look forward to the next modeling the master series with you
”
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