welcome to their famous Friday I believe that whatever goal you have the fastest
that whatever goal you have the fastest
that whatever goal you have the fastest way to accomplish it is to model success
way to accomplish it is to model success
way to accomplish it is to model success find someone who’s already done what
find someone who’s already done what
find someone who’s already done what you’re trying to do learn from them and
you’re trying to do learn from them and
you’re trying to do learn from them and apply their strategies to your business
apply their strategies to your business
apply their strategies to your business to also achieve similar success so
to also achieve similar success so
to also achieve similar success so today’s lesson is from body shop founder
today’s lesson is from body shop founder
today’s lesson is from body shop founder Anita Roddick and it’s get past survival
Anita Roddick and it’s get past survival
Anita Roddick and it’s get past survival and neither onyx parents wanted her to
and neither onyx parents wanted her to
and neither onyx parents wanted her to be a teacher and she was on that path to
be a teacher and she was on that path to
be a teacher and she was on that path to become a teacher and and she felt like
become a teacher and and she felt like
become a teacher and and she felt like this wasn’t for her she had to do
this wasn’t for her she had to do
this wasn’t for her she had to do something different she had to be her
something different she had to be her
something different she had to be her own creative person and so she left the
own creative person and so she left the
own creative person and so she left the teaching business to travel the world
teaching business to travel the world
teaching business to travel the world she learned about different cultures she
she learned about different cultures she
she learned about different cultures she learned the real different people and
learned the real different people and
learned the real different people and she took all those experiences about how
she took all those experiences about how
she took all those experiences about how the world works and brought it back to
the world works and brought it back to
the world works and brought it back to England there she met Gordon Roddick who
England there she met Gordon Roddick who
England there she met Gordon Roddick who she felt was a kindred spirit they
she felt was a kindred spirit they
she felt was a kindred spirit they married they had two girls and they
married they had two girls and they
married they had two girls and they started their own bed-and-breakfast
started their own bed-and-breakfast
started their own bed-and-breakfast hotel and then life took a huge turn for
hotel and then life took a huge turn for
hotel and then life took a huge turn for them in 1976 Gordon Roddick decided that
them in 1976 Gordon Roddick decided that
them in 1976 Gordon Roddick decided that he wanted to fulfill his lifelong dream
he wanted to fulfill his lifelong dream
he wanted to fulfill his lifelong dream of riding a horse from Buenos Aires
of riding a horse from Buenos Aires
of riding a horse from Buenos Aires Argentina to New York City and to
Argentina to New York City and to
Argentina to New York City and to finance it he’d have to sell the
finance it he’d have to sell the
finance it he’d have to sell the business and leave Anita and the two
business and leave Anita and the two
business and leave Anita and the two girls there until the following year now
girls there until the following year now
girls there until the following year now most of us would say what are you crazy
most of us would say what are you crazy
most of us would say what are you crazy you’re gonna leave me alone without any
you’re gonna leave me alone without any
you’re gonna leave me alone without any income without any business with the two
income without any business with the two
income without any business with the two girls while you’re off traveling until
girls while you’re off traveling until
girls while you’re off traveling until next year to ride a horse from Buenos
next year to ride a horse from Buenos
next year to ride a horse from Buenos Aires to New York City are you nuts
Aires to New York City are you nuts
Aires to New York City are you nuts but instead Anita’s response was it
but instead Anita’s response was it
but instead Anita’s response was it blissed me out to have a partner who
blissed me out to have a partner who
blissed me out to have a partner who said I’ve got to do this I’ve got to be
said I’ve got to do this I’ve got to be
said I’ve got to do this I’ve got to be remarkable so she agreed and he left and
remarkable so she agreed and he left and
remarkable so she agreed and he left and now she had to start a business as her
now she had to start a business as her
now she had to start a business as her only way to make an income to provide
only way to make an income to provide
only way to make an income to provide for herself and who two girls while her
for herself and who two girls while her
for herself and who two girls while her husband was away that’s why she started
husband was away that’s why she started
husband was away that’s why she started the body shop and I’ll let her tell it
the body shop and I’ll let her tell it
the body shop and I’ll let her tell it in her own words it really came about as
in her own words it really came about as
in her own words it really came about as a livelihood I needed to have a
a livelihood I needed to have a
a livelihood I needed to have a livelihood to look after my two kids
livelihood to look after my two kids
livelihood to look after my two kids when my husband went 14 years riding a
when my husband went 14 years riding a
when my husband went 14 years riding a horse across South America
horse across South America
horse across South America and we were it was so it was just a
and we were it was so it was just a
and we were it was so it was just a woman are very good at having mixing
woman are very good at having mixing
woman are very good at having mixing what they’re interested in and what
what they’re interested in and what
what they’re interested in and what they’re talented at and making some sort
they’re talented at and making some sort
they’re talented at and making some sort of livelihood from it so I was a teacher
of livelihood from it so I was a teacher
of livelihood from it so I was a teacher I had worked for the United Nations
I had worked for the United Nations
I had worked for the United Nations International Labour office I traveled
International Labour office I traveled
International Labour office I traveled and that was really for me wherever I
and that was really for me wherever I
and that was really for me wherever I traveled I was usually in in arenas not
traveled I was usually in in arenas not
traveled I was usually in in arenas not of Western type civilization but in
of Western type civilization but in
of Western type civilization but in areas where indigenous people were so I
areas where indigenous people were so I
areas where indigenous people were so I lived a lot of the time in western
lived a lot of the time in western
lived a lot of the time in western Africa South Africa a lot of the Indian
Africa South Africa a lot of the Indian
Africa South Africa a lot of the Indian Ocean islands Pacific Ocean islands and
Ocean islands Pacific Ocean islands and
Ocean islands Pacific Ocean islands and everywhere I traveled I lived in fishing
everywhere I traveled I lived in fishing
everywhere I traveled I lived in fishing communities and I picked up the rituals
communities and I picked up the rituals
communities and I picked up the rituals of the body
of the body
of the body women had good it that many lives in it
women had good it that many lives in it
women had good it that many lives in it but women world famous birth marriages
but women world famous birth marriages
but women world famous birth marriages and death or what do you bring your body
and death or what do you bring your body
and death or what do you bring your body then oh don’t you put yogurt there so
then oh don’t you put yogurt there so
then oh don’t you put yogurt there so those became like it was like a sort of
those became like it was like a sort of
those became like it was like a sort of a closet on anthropologists when I came
a closet on anthropologists when I came
a closet on anthropologists when I came back from the Travers and ten years
back from the Travers and ten years
back from the Travers and ten years later in my early 30s I decided to open
later in my early 30s I decided to open
later in my early 30s I decided to open up this little shop and it is only going
up this little shop and it is only going
up this little shop and it is only going to tread water for two years and then
to tread water for two years and then
to tread water for two years and then we’re going off to I think Australia to
we’re going off to I think Australia to
we’re going off to I think Australia to open up a pineapple plantation got the
open up a pineapple plantation got the
open up a pineapple plantation got the money four thousand pounds for the
money four thousand pounds for the
money four thousand pounds for the miserable Barclays bank manager who
miserable Barclays bank manager who
miserable Barclays bank manager who didn’t give it to me actually because my
didn’t give it to me actually because my
didn’t give it to me actually because my father because I was wearing a Bob Dylan
father because I was wearing a Bob Dylan
father because I was wearing a Bob Dylan t-shirt and jeans I have my two kids
t-shirt and jeans I have my two kids
t-shirt and jeans I have my two kids destroying his office but bank managers
destroying his office but bank managers
destroying his office but bank managers don’t like enthusiastic I was going I’ve
don’t like enthusiastic I was going I’ve
don’t like enthusiastic I was going I’ve got this great idea and it’s gonna be
got this great idea and it’s gonna be
got this great idea and it’s gonna be called the body shop and I all these and
called the body shop and I all these and
called the body shop and I all these and all these knowledgeable ingredients from
all these knowledgeable ingredients from
all these knowledgeable ingredients from wise women around the world well the guy
wise women around the world well the guy
wise women around the world well the guy I think thought I was going to open up
I think thought I was going to open up
I think thought I was going to open up Brighton’s first sex shop or something
Brighton’s first sex shop or something
Brighton’s first sex shop or something so he didn’t give me the money so Gordon
so he didn’t give me the money so Gordon
so he didn’t give me the money so Gordon my husband came back with me and I
my husband came back with me and I
my husband came back with me and I looked like a man so I wore my pinstripe
looked like a man so I wore my pinstripe
looked like a man so I wore my pinstripe suit and we had a plastic sheet we’ve
suit and we had a plastic sheet we’ve
suit and we had a plastic sheet we’ve just come into you know plastic folder
just come into you know plastic folder
just come into you know plastic folder had a profit and loss thing which we
had a profit and loss thing which we
had a profit and loss thing which we didn’t even know what we were doing and
didn’t even know what we were doing and
didn’t even know what we were doing and he gave Gordon the four thousand pounds
he gave Gordon the four thousand pounds
he gave Gordon the four thousand pounds not me Gordon hand me the money and he
not me Gordon hand me the money and he
not me Gordon hand me the money and he went off to do his trip and I opened up
went off to do his trip and I opened up
went off to do his trip and I opened up this little shop in Brighton first day I
this little shop in Brighton first day I
this little shop in Brighton first day I was in trouble because I had my shop was
was in trouble because I had my shop was
was in trouble because I had my shop was between two funeral parlors and they
between two funeral parlors and they
between two funeral parlors and they didn’t like the coffins passing my shop
didn’t like the coffins passing my shop
didn’t like the coffins passing my shop with the words of body shop over the
with the words of body shop over the
with the words of body shop over the side so they told me to close the name
side so they told me to close the name
side so they told me to close the name down to close
down to close
down to close change the name the bodyshop which I
change the name the bodyshop which I
change the name the bodyshop which I couldn’t do because I just spent seven
couldn’t do because I just spent seven
couldn’t do because I just spent seven hundred pounds you know doing goldleaf
hundred pounds you know doing goldleaf
hundred pounds you know doing goldleaf lettering and nobody could see anyway I
lettering and nobody could see anyway I
lettering and nobody could see anyway I think did something very small I did an
think did something very small I did an
think did something very small I did an anima spell call to the local newspapers
anima spell call to the local newspapers
anima spell call to the local newspapers so I’m being intimidated by mafia
so I’m being intimidated by mafia
so I’m being intimidated by mafia Undertaker’s and my husband had just
Undertaker’s and my husband had just
Undertaker’s and my husband had just deserted me so I mean I’ve got I knew
deserted me so I mean I’ve got I knew
deserted me so I mean I’ve got I knew how to talk to people so we started I
how to talk to people so we started I
how to talk to people so we started I started that twenty five products in
started that twenty five products in
started that twenty five products in uselessness about as big as a table were
uselessness about as big as a table were
uselessness about as big as a table were sitting on so what I did was and this is
sitting on so what I did was and this is
sitting on so what I did was and this is this is what entrepreneurial thinking is
this is what entrepreneurial thinking is
this is what entrepreneurial thinking is about I did five sizes of everything so
about I did five sizes of everything so
about I did five sizes of everything so it looked like in over a hundred like
it looked like in over a hundred like
it looked like in over a hundred like smart a handwritten labels not so smart
smart a handwritten labels not so smart
smart a handwritten labels not so smart but we were the writing ran in the
but we were the writing ran in the
but we were the writing ran in the bathroom everybody did it and so we
bathroom everybody did it and so we
bathroom everybody did it and so we survived but we had stories every
survived but we had stories every
survived but we had stories every product had a story how I made it what
product had a story how I made it what
product had a story how I made it what mistake I made don’t worry about the
mistake I made don’t worry about the
mistake I made don’t worry about the black bits oh the dirty footprints of
black bits oh the dirty footprints of
black bits oh the dirty footprints of the bees just scoop it out you know
the bees just scoop it out you know
the bees just scoop it out you know lovely anecdotes and it dose adhere to
lovely anecdotes and it dose adhere to
lovely anecdotes and it dose adhere to the mind Gordon came back I’d opened up
the mind Gordon came back I’d opened up
the mind Gordon came back I’d opened up a second shop and he sort of said this
a second shop and he sort of said this
a second shop and he sort of said this is interesting so he we came up this
is interesting so he we came up this
is interesting so he we came up this idea self on it we didn’t even know the
idea self on it we didn’t even know the
idea self on it we didn’t even know the word franchising exists so for Anita
word franchising exists so for Anita
word franchising exists so for Anita Roddick who was all about survival he
Roddick who was all about survival he
Roddick who was all about survival he was one of my favorite quotes from her
was one of my favorite quotes from her
was one of my favorite quotes from her nobody talks of entrepreneurship as
nobody talks of entrepreneurship as
nobody talks of entrepreneurship as survival but that’s exactly what it is
survival but that’s exactly what it is
survival but that’s exactly what it is and what nurtures creative thinking so
and what nurtures creative thinking so
and what nurtures creative thinking so it’s great to have that big goal that
it’s great to have that big goal that
it’s great to have that big goal that big dream that big desire to want to
big dream that big desire to want to
big dream that big desire to want to change the world that’s what gets you
change the world that’s what gets you
change the world that’s what gets you excited and motivated they get up every
excited and motivated they get up every
excited and motivated they get up every day and go to work but don’t get so
day and go to work but don’t get so
day and go to work but don’t get so fixated on that big picture that you
fixated on that big picture that you
fixated on that big picture that you forget the little steps your step one is
forget the little steps your step one is
forget the little steps your step one is getting past survival you have to get to
getting past survival you have to get to
getting past survival you have to get to the point where you can put food on the
the point where you can put food on the
the point where you can put food on the table and pay your mortgage and pay your
table and pay your mortgage and pay your
table and pay your mortgage and pay your electricity and phone bills because if
electricity and phone bills because if
electricity and phone bills because if you can’t do that then there’s no way
you can’t do that then there’s no way
you can’t do that then there’s no way you’re gonna hit that big goal of yours
you’re gonna hit that big goal of yours
you’re gonna hit that big goal of yours so always keep that big dream of yours
so always keep that big dream of yours
so always keep that big dream of yours in the back of your mind and let it
in the back of your mind and let it
in the back of your mind and let it motivate you but remember that the first
motivate you but remember that the first
motivate you but remember that the first steps of entrepreneurship are about
steps of entrepreneurship are about
steps of entrepreneurship are about survive believe I love to hear your
survive believe I love to hear your
survive believe I love to hear your survival stories your challenges your
survival stories your challenges your
survival stories your challenges your questions if you want to leave a comment
questions if you want to leave a comment
questions if you want to leave a comment below I’m going to be joining in that
below I’m going to be joining in that
below I’m going to be joining in that discussion and if you like this video
discussion and if you like this video
discussion and if you like this video you want to see more don’t forget to
you want to see more don’t forget to
you want to see more don’t forget to subscribe to the channel thank you so
subscribe to the channel thank you so
subscribe to the channel thank you so much for watching I’ll see you soon
I’m Calvin Murray I’m a
I’m Calvin Murray I’m a singer-songwriter and regular
singer-songwriter and regular
singer-songwriter and regular personality I subscribe to Eva’s
personality I subscribe to Eva’s
personality I subscribe to Eva’s newsletter a few years ago it has really
newsletter a few years ago it has really
newsletter a few years ago it has really helped me the newsletter is very
helped me the newsletter is very
helped me the newsletter is very informative and inspiring and it has
informative and inspiring and it has
informative and inspiring and it has helped me throughout my career so I
helped me throughout my career so I
helped me throughout my career so I encourage you to don’t give up you can
encourage you to don’t give up you can
encourage you to don’t give up you can make it subscribe to Evans newsletter
make it subscribe to Evans newsletter
make it subscribe to Evans newsletter today you won’t regret it
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