good morning believe nation today’s message is fight for your beliefs over
message is fight for your beliefs over
message is fight for your beliefs over to you Marco Pierre White many people
to you Marco Pierre White many people
to you Marco Pierre White many people have condemned me for being
have condemned me for being
have condemned me for being controversial
controversial
controversial I was never controversial as I’ve always
I was never controversial as I’ve always
I was never controversial as I’ve always said
said
said most of my reputation is the product of
most of my reputation is the product of
most of my reputation is the product of exaggeration and ignorance did I shout
exaggeration and ignorance did I shout
exaggeration and ignorance did I shout yes I did but I led from the front I
yes I did but I led from the front I
yes I did but I led from the front I nailed my colours to the mast I fought
nailed my colours to the mast I fought
nailed my colours to the mast I fought for my profession if you’re gonna be a
for my profession if you’re gonna be a
for my profession if you’re gonna be a rebel make sure you win it’ll be a
rebel make sure you win it’ll be a
rebel make sure you win it’ll be a revolutionary then fight what you truly
revolutionary then fight what you truly
revolutionary then fight what you truly believe in and that’s all I ever did and
believe in and that’s all I ever did and
believe in and that’s all I ever did and the boys behind me they followed me most
the boys behind me they followed me most
the boys behind me they followed me most people don’t know what they stand for
people don’t know what they stand for
people don’t know what they stand for and so they don’t know what they’re
and so they don’t know what they’re
and so they don’t know what they’re fighting for most people are lost and
fighting for most people are lost and
fighting for most people are lost and that’s why they end up following
that’s why they end up following
that’s why they end up following somebody who has more certainty who has
somebody who has more certainty who has
somebody who has more certainty who has more self-awareness than they do instead
more self-awareness than they do instead
more self-awareness than they do instead of living their own life instead of
of living their own life instead of
of living their own life instead of being a leader for yourself you’re
being a leader for yourself you’re
being a leader for yourself you’re following somebody else who just has
following somebody else who just has
following somebody else who just has more confidence and self-awareness you
more confidence and self-awareness you
more confidence and self-awareness you need to know what you stand for to know
need to know what you stand for to know
need to know what you stand for to know what you’re fighting for this is why I
what you’re fighting for this is why I
what you’re fighting for this is why I wrote the book and not some promotional
wrote the book and not some promotional
wrote the book and not some promotional piece here it’s super important it’s
piece here it’s super important it’s
piece here it’s super important it’s identifying what is the one thing that
identifying what is the one thing that
identifying what is the one thing that you will not compromise what is the one
you will not compromise what is the one
you will not compromise what is the one most important core value to you
most important core value to you
most important core value to you most people don’t know and if you don’t
most people don’t know and if you don’t
most people don’t know and if you don’t know then how are you living a life and
know then how are you living a life and
know then how are you living a life and running the business with any kind of
running the business with any kind of
running the business with any kind of purpose
purpose
purpose you’ll just be constantly reacting to
you’ll just be constantly reacting to
you’ll just be constantly reacting to what other people are giving you you’re
what other people are giving you you’re
what other people are giving you you’re living somebody else’s life and not your
living somebody else’s life and not your
living somebody else’s life and not your own and so I think the self-awareness is
own and so I think the self-awareness is
own and so I think the self-awareness is one of the most important things that
one of the most important things that
one of the most important things that you can have not just as an entrepreneur
you can have not just as an entrepreneur
you can have not just as an entrepreneur but as a human being for you to know
but as a human being for you to know
but as a human being for you to know what your one word is if you don’t know
what your one word is if you don’t know
what your one word is if you don’t know what your one single most important core
what your one single most important core
what your one single most important core value is it becomes a lens through which
value is it becomes a lens through which
value is it becomes a lens through which you see the world
you see the world
you see the world now you can proactively build a business
now you can proactively build a business
now you can proactively build a business and proactively create a life that
and proactively create a life that
and proactively create a life that reflects your most important core vows
reflects your most important core vows
reflects your most important core vows now you know what to fight for now you
now you know what to fight for now you
now you know what to fight for now you know what you’re no longer willing to
know what you’re no longer willing to
know what you’re no longer willing to accept because you’ve always shown these
accept because you’ve always shown these
accept because you’ve always shown these tendencies you’ve always gravitated
tendencies you’ve always gravitated
tendencies you’ve always gravitated towards this one word this one core
towards this one word this one core
towards this one word this one core value but it was always half Heather’s
value but it was always half Heather’s
value but it was always half Heather’s it was always when things come up is
it was always when things come up is
it was always when things come up is always random and so what are the
always random and so what are the
always random and so what are the chances that that perfect mentor or
chances that that perfect mentor or
chances that that perfect mentor or guide a relationship or business
guide a relationship or business
guide a relationship or business opportunity is going to just fall on
opportunity is going to just fall on
opportunity is going to just fall on your lap it can happen but it’s a small
your lap it can happen but it’s a small
your lap it can happen but it’s a small percentage well now if you purposely are
percentage well now if you purposely are
percentage well now if you purposely are setting out to build a business and a
setting out to build a business and a
setting out to build a business and a life around your most important core
life around your most important core
life around your most important core value that percentage is going to
value that percentage is going to
value that percentage is going to dramatically explode now you’re no
dramatically explode now you’re no
dramatically explode now you’re no longer willing to be around people who
longer willing to be around people who
longer willing to be around people who don’t share the values that you do now
don’t share the values that you do now
don’t share the values that you do now you’re not going to be with people who
you’re not going to be with people who
you’re not going to be with people who pound down your ideas who tell you all
pound down your ideas who tell you all
pound down your ideas who tell you all the reasons why you’re not going to be
the reasons why you’re not going to be
the reasons why you’re not going to be successful now you’re going to be open
successful now you’re going to be open
successful now you’re going to be open to opportunities and they’re gonna find
to opportunities and they’re gonna find
to opportunities and they’re gonna find you that support you in doing great
you that support you in doing great
you that support you in doing great things most people though haven’t
things most people though haven’t
things most people though haven’t figured it out most people won’t figure
figured it out most people won’t figure
figured it out most people won’t figure it out and it’s why most people will not
it out and it’s why most people will not
it out and it’s why most people will not be great leaders that’s why most people
be great leaders that’s why most people
be great leaders that’s why most people will never build a great life it’s why
will never build a great life it’s why
will never build a great life it’s why most people walk around feeling like
most people walk around feeling like
most people walk around feeling like they could be doing so much more in
they could be doing so much more in
they could be doing so much more in their life and they’re not even coming
their life and they’re not even coming
their life and they’re not even coming close to reaching their potential
close to reaching their potential
close to reaching their potential doesn’t mean you have to be down in the
doesn’t mean you have to be down in the
doesn’t mean you have to be down in the dumps doesn’t mean you have to had no
dumps doesn’t mean you have to had no
dumps doesn’t mean you have to had no success as those people who have plenty
success as those people who have plenty
success as those people who have plenty of success but they know that they could
of success but they know that they could
of success but they know that they could be doing more they know they’re nowhere
be doing more they know they’re nowhere
be doing more they know they’re nowhere close to their ceiling and they don’t
close to their ceiling and they don’t
close to their ceiling and they don’t know how to get there and they don’t
know how to get there and they don’t
know how to get there and they don’t know what’s wrong what’s wrong is you
know what’s wrong what’s wrong is you
know what’s wrong what’s wrong is you don’t know what you staying for what’s
don’t know what you staying for what’s
don’t know what you staying for what’s wrong is you don’t know what you’re
wrong is you don’t know what you’re
wrong is you don’t know what you’re fighting for what’s wrong is you just
fighting for what’s wrong is you just
fighting for what’s wrong is you just following other people and send via the
following other people and send via the
following other people and send via the leader you are meant to be so find your
leader you are meant to be so find your
leader you are meant to be so find your one word find your single most important
one word find your single most important
one word find your single most important core value and then you found what you
core value and then you found what you
core value and then you found what you should be fighting for so the question
should be fighting for so the question
should be fighting for so the question that today is I’m curious what is your
that today is I’m curious what is your
that today is I’m curious what is your one word what is the single most
one word what is the single most
one word what is the single most important thing that you are fighting
important thing that you are fighting
important thing that you are fighting for I want the one word and I want a
for I want the one word and I want a
for I want the one word and I want a sentence or two as to why it really
sentence or two as to why it really
sentence or two as to why it really means something to you why is it so
means something to you why is it so
means something to you why is it so important to you leave in the comments
important to you leave in the comments
important to you leave in the comments and we’ll join in the discussion I also
and we’ll join in the discussion I also
and we’ll join in the discussion I also want to give a quick shout out to David
want to give a quick shout out to David
want to give a quick shout out to David David thank you so much for picking up a
David thank you so much for picking up a
David thank you so much for picking up a copy of my book your one word
copy of my book your one word
copy of my book your one word really really really appreciate the
really really really appreciate the
really really really appreciate the support I hope you’re enjoying it thank
support I hope you’re enjoying it thank
support I hope you’re enjoying it thank you guys so much for watching I believe
you guys so much for watching I believe
you guys so much for watching I believe in you I hope you continue to believe in
in you I hope you continue to believe in
in you I hope you continue to believe in yourself and whatever your one where it
yourself and whatever your one where it
yourself and whatever your one where it is much love and I’ll see you again
is much love and I’ll see you again
is much love and I’ll see you again tomorrow morning for another shot of
tomorrow morning for another shot of
tomorrow morning for another shot of espresso hey believe nation thank you so
espresso hey believe nation thank you so
espresso hey believe nation thank you so much for watching if you want to learn
much for watching if you want to learn
much for watching if you want to learn more about this subject get a little bit
more about this subject get a little bit
more about this subject get a little bit deeper on it I’m going to share some
deeper on it I’m going to share some
deeper on it I’m going to share some extra bonus clips that I hope you’ll
extra bonus clips that I hope you’ll
extra bonus clips that I hope you’ll enjoy and what I’m telling artists is
enjoy and what I’m telling artists is
enjoy and what I’m telling artists is you got to have balls it got to let
you got to have balls it got to let
you got to have balls it got to let these guys know if you’re a DJ be a DJ
these guys know if you’re a DJ be a DJ
these guys know if you’re a DJ be a DJ if you’re a radio personality be a radio
if you’re a radio personality be a radio
if you’re a radio personality be a radio personality and nothing more we make the
personality and nothing more we make the
personality and nothing more we make the music that allows them to have a voice
music that allows them to have a voice
music that allows them to have a voice on a radio and they took control and try
on a radio and they took control and try
on a radio and they took control and try to say say that they have all the power
to say say that they have all the power
to say say that they have all the power and gonna dictate what we have to do I
and gonna dictate what we have to do I
and gonna dictate what we have to do I spoke out against it so they got a dummy
spoke out against it so they got a dummy
spoke out against it so they got a dummy to go up there and be a dummy on the
to go up there and be a dummy on the
to go up there and be a dummy on the radio and speak on their behalf and talk
radio and speak on their behalf and talk
radio and speak on their behalf and talk about me and it’s really unfortunate
about me and it’s really unfortunate
about me and it’s really unfortunate because he they using him and he’s not
because he they using him and he’s not
because he they using him and he’s not even a part of my fight my fight is a
even a part of my fight my fight is a
even a part of my fight my fight is a big fight my fight is against any power
big fight my fight is against any power
big fight my fight is against any power structure that’s going to try to hold
structure that’s going to try to hold
structure that’s going to try to hold back the freedom of speech and that
back the freedom of speech and that
back the freedom of speech and that fight ain’t over yet amazed at how few
fight ain’t over yet amazed at how few
fight ain’t over yet amazed at how few people have a belief system what do they
people have a belief system what do they
people have a belief system what do they actually believe in I and and yeah it’s
actually believe in I and and yeah it’s
actually believe in I and and yeah it’s okay to offend you guys 90% of you will
okay to offend you guys 90% of you will
okay to offend you guys 90% of you will do what’s expected of you as opposed to
do what’s expected of you as opposed to
do what’s expected of you as opposed to what you want to do and you know I even
what you want to do and you know I even
what you want to do and you know I even when I come to an event like they said
when I come to an event like they said
when I come to an event like they said why am I here
why am I here
why am I here why would I even bother to take an hour
why would I even bother to take an hour
why would I even bother to take an hour of my valuable time no it’s true
of my valuable time no it’s true
of my valuable time no it’s true I have to have a purpose my goal is very
I have to have a purpose my goal is very
I have to have a purpose my goal is very simple if I can convert one of you
simple if I can convert one of you
simple if I can convert one of you there’s probably 400 500 people here if
there’s probably 400 500 people here if
there’s probably 400 500 people here if I can convert one of you to follow your
I can convert one of you to follow your
I can convert one of you to follow your belief and have the guts to follow your
belief and have the guts to follow your
belief and have the guts to follow your belief I’ll have all think of the hour
belief I’ll have all think of the hour
belief I’ll have all think of the hour as well spent but so I always say what
as well spent but so I always say what
as well spent but so I always say what am I trying to do and why I don’t speak
am I trying to do and why I don’t speak
am I trying to do and why I don’t speak because somebody you know will write
because somebody you know will write
because somebody you know will write nice things about it I always sort of
nice things about it I always sort of
nice things about it I always sort of have a purpose but I have a belief
have a purpose but I have a belief
have a purpose but I have a belief system
system
system and most people even successful
and most people even successful
and most people even successful companies and have big beef with fortune
companies and have big beef with fortune
companies and have big beef with fortune 500 CEOs I can talk about this very
500 CEOs I can talk about this very
500 CEOs I can talk about this very little leadership there don’t have an
little leadership there don’t have an
little leadership there don’t have an internal compass of what they believe in
internal compass of what they believe in
internal compass of what they believe in its what do others expect you know when
its what do others expect you know when
its what do others expect you know when I graduated I went into entrepreneurship
I graduated I went into entrepreneurship
I graduated I went into entrepreneurship nobody went into entrepreneurship out of
nobody went into entrepreneurship out of
nobody went into entrepreneurship out of the business school and people said why
the business school and people said why
the business school and people said why wouldn’t you work for Goldman or
wouldn’t you work for Goldman or
wouldn’t you work for Goldman or McKinsey I said why would you like I
McKinsey I said why would you like I
McKinsey I said why would you like I couldn’t fathom why you would want to do
couldn’t fathom why you would want to do
couldn’t fathom why you would want to do that job
that job
that job right I still can’t by the way for those
right I still can’t by the way for those
right I still can’t by the way for those of you going to those places and I’m
of you going to those places and I’m
of you going to those places and I’m sure there’s plenty I’m probably not the
sure there’s plenty I’m probably not the
sure there’s plenty I’m probably not the right person to talk to you I frankly
right person to talk to you I frankly
right person to talk to you I frankly don’t even care to talk to you all of
don’t even care to talk to you all of
don’t even care to talk to you all of you others I think there’s something
you others I think there’s something
you others I think there’s something wrong with anybody who fundamentally
wrong with anybody who fundamentally
wrong with anybody who fundamentally wants to go work for one of the
wants to go work for one of the
wants to go work for one of the consultants or the investment banks
consultants or the investment banks
consultants or the investment banks today in this part that does they don’t
today in this part that does they don’t
today in this part that does they don’t understand how the world is going to
understand how the world is going to
understand how the world is going to work in the future but my point again is
work in the future but my point again is
work in the future but my point again is have a belief system follow that compass
have a belief system follow that compass
have a belief system follow that compass and I’m overstating it a bit so there
and I’m overstating it a bit so there
and I’m overstating it a bit so there may be some hope for those of you going
may be some hope for those of you going
may be some hope for those of you going there but it’s a lonely a little bit of
there but it’s a lonely a little bit of
there but it’s a lonely a little bit of an exaggeration let me go back to this
an exaggeration let me go back to this
an exaggeration let me go back to this issue of fortune 500 CEOs I’ve talked to
issue of fortune 500 CEOs I’ve talked to
issue of fortune 500 CEOs I’ve talked to many over the years if a New York Times
many over the years if a New York Times
many over the years if a New York Times writer writes an article they want to
writer writes an article they want to
writer writes an article they want to change their strategy they want to
change their strategy they want to
change their strategy they want to respond how silly is that that some
respond how silly is that that some
respond how silly is that that some English major who’s never had a business
English major who’s never had a business
English major who’s never had a business job can determine the strategy of a
job can determine the strategy of a
job can determine the strategy of a fortune 500 company why because they
fortune 500 company why because they
fortune 500 company why because they care about what’s written not what their
care about what’s written not what their
care about what’s written not what their belief system is do you know what the
belief system is do you know what the
belief system is do you know what the lon must could say to that writer go get
lon must could say to that writer go get
lon must could say to that writer go get a real job all right what Jeff Bezos
a real job all right what Jeff Bezos
a real job all right what Jeff Bezos would say that’s leadership having a
would say that’s leadership having a
would say that’s leadership having a belief system knowing what’s driving you
belief system knowing what’s driving you
belief system knowing what’s driving you to do what you do not your fitting
to do what you do not your fitting
to do what you do not your fitting to do career enhancement or making it
to do career enhancement or making it
to do career enhancement or making it look good to somebody else whether it’s
look good to somebody else whether it’s
look good to somebody else whether it’s your friends or to your boss or to
your friends or to your boss or to
your friends or to your boss or to shareholders and frankly you look at all
shareholders and frankly you look at all
shareholders and frankly you look at all the companies that are languishing in
the companies that are languishing in
the companies that are languishing in the valley the older companies they
the valley the older companies they
the valley the older companies they generally don’t have a belief system
generally don’t have a belief system
generally don’t have a belief system they’re generally trying to meet some
they’re generally trying to meet some
they’re generally trying to meet some quarterly target without saying here’s
quarterly target without saying here’s
quarterly target without saying here’s how we will be different and here’s how
how we will be different and here’s how
how we will be different and here’s how we’ll do it
we’ll do it
we’ll do it Apple did languish for 10-15 years and
Apple did languish for 10-15 years and
Apple did languish for 10-15 years and then Steve Jobs came in with a point of
then Steve Jobs came in with a point of
then Steve Jobs came in with a point of view and created the most valuable
view and created the most valuable
view and created the most valuable company in the world he did irrational
company in the world he did irrational
company in the world he did irrational things if you go back to January of 2007
things if you go back to January of 2007
things if you go back to January of 2007 January 1 everybody was saying nobody
January 1 everybody was saying nobody
January 1 everybody was saying nobody wants a phone without a keyboard nobody
wants a phone without a keyboard nobody
wants a phone without a keyboard nobody wants a phone that costs $6.99 I can go
wants a phone that costs $6.99 I can go
wants a phone that costs $6.99 I can go on with the litany those were all
on with the litany those were all
on with the litany those were all English majors writing articles I have
English majors writing articles I have
English majors writing articles I have this beef against English majors not all
this beef against English majors not all
this beef against English majors not all English majors are bad but the majority
English majors are bad but the majority
English majors are bad but the majority of them at Stanford are undirected and
of them at Stanford are undirected and
of them at Stanford are undirected and don’t have a goal or a purpose sorry and
don’t have a goal or a purpose sorry and
don’t have a goal or a purpose sorry and that’s not to say among them there isn’t
that’s not to say among them there isn’t
that’s not to say among them there isn’t 20% that are really good they just
20% that are really good they just
20% that are really good they just didn’t get the right guidance and ended
didn’t get the right guidance and ended
didn’t get the right guidance and ended up in the wrong place
up in the wrong place
up in the wrong place I like purposeful education
”
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