how to promote a fashion show so I’ve got a great question one of my
got a great question one of my
got a great question one of my newsletter readers love you guys
newsletter readers love you guys
newsletter readers love you guys Aditi who wrote in to say hey Evan my
Aditi who wrote in to say hey Evan my
Aditi who wrote in to say hey Evan my dad has a garment business we’re going
dad has a garment business we’re going
dad has a garment business we’re going to have our very first fashion show this
to have our very first fashion show this
to have our very first fashion show this September I want to make sure it gets a
September I want to make sure it gets a
September I want to make sure it gets a media coverage before and after the
media coverage before and after the
media coverage before and after the fashion show to create the hype to get
fashion show to create the hype to get
fashion show to create the hype to get maximum sales
maximum sales
maximum sales can you help and can you give me some
can you help and can you give me some
can you help and can you give me some idea on how I can get guys and girls to
idea on how I can get guys and girls to
idea on how I can get guys and girls to model in our fashion show without having
model in our fashion show without having
model in our fashion show without having to pay them because I want to keep a low
to pay them because I want to keep a low
to pay them because I want to keep a low budget show to get the maximum returns
budget show to get the maximum returns
budget show to get the maximum returns Thank You Aditi so it’s a great question
Thank You Aditi so it’s a great question
Thank You Aditi so it’s a great question and I have three pieces of advice for DT
and I have three pieces of advice for DT
and I have three pieces of advice for DT number one is be different what is so
number one is be different what is so
number one is be different what is so different about this fashion show right
different about this fashion show right
different about this fashion show right you haven’t told there are million
you haven’t told there are million
you haven’t told there are million people launching fashion shows fashion
people launching fashion shows fashion
people launching fashion shows fashion lines everybody wants to be a fashion as
lines everybody wants to be a fashion as
lines everybody wants to be a fashion as I know everybody launching t-shirt lines
I know everybody launching t-shirt lines
I know everybody launching t-shirt lines and whatever clothing line they want to
and whatever clothing line they want to
and whatever clothing line they want to put out that there’s so many people
put out that there’s so many people
put out that there’s so many people doing this that it’s not news so what is
doing this that it’s not news so what is
doing this that it’s not news so what is different about your company what are
different about your company what are
different about your company what are you staying for what are you trying to
you staying for what are you trying to
you staying for what are you trying to accomplish with this besides just making
accomplish with this besides just making
accomplish with this besides just making money what impact do you trying to have
money what impact do you trying to have
money what impact do you trying to have in the world you want to share this
in the world you want to share this
in the world you want to share this tell me what’s different and unique and
tell me what’s different and unique and
tell me what’s different and unique and special about this fashion show and
special about this fashion show and
special about this fashion show and every time you’re talking about it
every time you’re talking about it
every time you’re talking about it you’re using that to get people excited
you’re using that to get people excited
you’re using that to get people excited right
right
right I should be getting excited I mean I’m
I should be getting excited I mean I’m
I should be getting excited I mean I’m excited but I should be getting even
excited but I should be getting even
excited but I should be getting even more excited by the cause that you’re
more excited by the cause that you’re
more excited by the cause that you’re creating behind this what’s so different
creating behind this what’s so different
creating behind this what’s so different unique and special about your fashion
unique and special about your fashion
unique and special about your fashion line right you haven’t told me you’re
line right you haven’t told me you’re
line right you haven’t told me you’re just saying and put it on the fashion
just saying and put it on the fashion
just saying and put it on the fashion show on to be great well what’s
show on to be great well what’s
show on to be great well what’s different about it it’s going to make it
different about it it’s going to make it
different about it it’s going to make it great right you have to know what you’re
great right you have to know what you’re
great right you have to know what you’re standing for here and that’s going to
standing for here and that’s going to
standing for here and that’s going to get people excited so number one is be
get people excited so number one is be
get people excited so number one is be different
different
different number two is get partners anytime
number two is get partners anytime
number two is get partners anytime you’re trying to launch something new
you’re trying to launch something new
you’re trying to launch something new the fastest way to market is to partner
the fastest way to market is to partner
the fastest way to market is to partner with people who already have your
with people who already have your
with people who already have your audience so think about the ideal people
audience so think about the ideal people
audience so think about the ideal people who you want to have coming to your show
who you want to have coming to your show
who you want to have coming to your show I don’t know who it is if it’s fashion
I don’t know who it is if it’s fashion
I don’t know who it is if it’s fashion buyers it was young professionals
buyers it was young professionals
buyers it was young professionals whoever it is say you’re targeting young
whoever it is say you’re targeting young
whoever it is say you’re targeting young professionals just for the example you
professionals just for the example you
professionals just for the example you want to work with other companies who
want to work with other companies who
want to work with other companies who are not direct competitors to you who
are not direct competitors to you who
are not direct competitors to you who also sell to young professionals and
also sell to young professionals and
also sell to young professionals and invite
invite
invite the common participate and maybe you
the common participate and maybe you
the common participate and maybe you give them a booth at the back maybe you
give them a booth at the back maybe you
give them a booth at the back maybe you give them space on your website whatever
give them space on your website whatever
give them space on your website whatever it is you want them promoting your event
it is you want them promoting your event
it is you want them promoting your event to their customer saying that they’re
to their customer saying that they’re
to their customer saying that they’re going to be there and if you get 10 or
going to be there and if you get 10 or
going to be there and if you get 10 or 20 of these people to all promote it and
20 of these people to all promote it and
20 of these people to all promote it and bring their audience then it’s a fast
bring their audience then it’s a fast
bring their audience then it’s a fast way to generate lots of people coming to
way to generate lots of people coming to
way to generate lots of people coming to your event so partner up and number
your event so partner up and number
your event so partner up and number three is connect with the media the
three is connect with the media the
three is connect with the media the media they care about a story you
media they care about a story you
media they care about a story you understand the media when you’re writing
understand the media when you’re writing
understand the media when you’re writing to reporters you’re writing to bloggers
to reporters you’re writing to bloggers
to reporters you’re writing to bloggers you write into social media people they
you write into social media people they
you write into social media people they are constantly looking for content right
are constantly looking for content right
are constantly looking for content right if you’re writing to a reporter they
if you’re writing to a reporter they
if you’re writing to a reporter they need content daily and so you’re making
need content daily and so you’re making
need content daily and so you’re making their job easier by giving them great
their job easier by giving them great
their job easier by giving them great content but you have to give them great
content but you have to give them great
content but you have to give them great content and it comes from your number
content and it comes from your number
content and it comes from your number one and you number two right what what
one and you number two right what what
one and you number two right what what does it show why is it different and
does it show why is it different and
does it show why is it different and who’s involved in this program if you
who’s involved in this program if you
who’s involved in this program if you write to report with what you sent me
write to report with what you sent me
write to report with what you sent me you’re not going to get any response
you’re not going to get any response
you’re not going to get any response right I’m putting on this fashion show
right I’m putting on this fashion show
right I’m putting on this fashion show wanted to be great that’s not something
wanted to be great that’s not something
wanted to be great that’s not something a reporter cares about right make my
a reporter cares about right make my
a reporter cares about right make my life easy as a reporter and tell me what
life easy as a reporter and tell me what
life easy as a reporter and tell me what is so special unique amazing awesome
is so special unique amazing awesome
is so special unique amazing awesome about this fashion show and who is
about this fashion show and who is
about this fashion show and who is involved in it besides you and now
involved in it besides you and now
involved in it besides you and now you’re creating the story that I can
you’re creating the story that I can
you’re creating the story that I can write about I’d also target the
write about I’d also target the
write about I’d also target the non-traditional media so it’s great to
non-traditional media so it’s great to
non-traditional media so it’s great to go after reporters TV newspapers all of
go after reporters TV newspapers all of
go after reporters TV newspapers all of that stuff radio shows and it’s easy to
that stuff radio shows and it’s easy to
that stuff radio shows and it’s easy to find their access right you just go to
find their access right you just go to
find their access right you just go to their websites get their email address
their websites get their email address
their websites get their email address and you can write to them and when I
and you can write to them and when I
and you can write to them and when I first started my business that’s what I
first started my business that’s what I
first started my business that’s what I would do is every week create a new
would do is every week create a new
would do is every week create a new story not just a press release marketing
story not just a press release marketing
story not just a press release marketing crap a real story that I would send out
crap a real story that I would send out
crap a real story that I would send out to the list and every week somebody
to the list and every week somebody
to the list and every week somebody picked it up and put it in their
picked it up and put it in their
picked it up and put it in their magazine or have me on TV or having me
magazine or have me on TV or having me
magazine or have me on TV or having me on their radio show so this works that’s
on their radio show so this works that’s
on their radio show so this works that’s traditional I’d also look at
traditional I’d also look at
traditional I’d also look at non-traditional the new online media
non-traditional the new online media
non-traditional the new online media look at bloggers look at people of
look at bloggers look at people of
look at bloggers look at people of popular Twitter bases YouTube bases
popular Twitter bases YouTube bases
popular Twitter bases YouTube bases Facebook bases who are in your local
Facebook bases who are in your local
Facebook bases who are in your local area and are selling to the same people
area and are selling to the same people
area and are selling to the same people you’re selling to because bloggers need
you’re selling to because bloggers need
you’re selling to because bloggers need content and want to share something cool
content and want to share something cool
content and want to share something cool and people who are making YouTube videos
and people who are making YouTube videos
and people who are making YouTube videos like me you know you’re giving
like me you know you’re giving
like me you know you’re giving content to create this video right
content to create this video right
content to create this video right you’re giving me a question that I turn
you’re giving me a question that I turn
you’re giving me a question that I turn into content as creators we’re all
into content as creators we’re all
into content as creators we’re all looking for new content to talk about
looking for new content to talk about
looking for new content to talk about and your fashion show could be it if you
and your fashion show could be it if you
and your fashion show could be it if you reach out to me and tell me what your
reach out to me and tell me what your
reach out to me and tell me what your purpose is why your thing is so
purpose is why your thing is so
purpose is why your thing is so different and who’s involved in the
different and who’s involved in the
different and who’s involved in the program so remember number one be
program so remember number one be
program so remember number one be different number two get partners and
different number two get partners and
different number two get partners and number three connect with media believe
number three connect with media believe
number three connect with media believe those are watching like the video you
those are watching like the video you
those are watching like the video you can support me please by clicking on the
can support me please by clicking on the
can support me please by clicking on the link in the description that helps me
link in the description that helps me
link in the description that helps me keep these videos going leave a comment
keep these videos going leave a comment
keep these videos going leave a comment let me know what you think and click on
let me know what you think and click on
let me know what you think and click on my face subscribe to the channel thank
my face subscribe to the channel thank
my face subscribe to the channel thank you so much I’ll see you soon
”
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