hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to do a website review
episode I’m going to do a website review
episode I’m going to do a website review from one of my readers Linden who sent
from one of my readers Linden who sent
from one of my readers Linden who sent me a link to his site holistic high tech
me a link to his site holistic high tech
me a link to his site holistic high tech comm so we’re gonna check it out and see
comm so we’re gonna check it out and see
comm so we’re gonna check it out and see what kind of advice wouldn’t give them
what kind of advice wouldn’t give them
what kind of advice wouldn’t give them so here we go loads so at first glance
so here we go loads so at first glance
so here we go loads so at first glance I’m not really sure what this business
I’m not really sure what this business
I’m not really sure what this business does this is weaving the internet into
does this is weaving the internet into
does this is weaving the internet into the fabric of your business but I’m not
the fabric of your business but I’m not
the fabric of your business but I’m not quite sure what you do as a business so
quite sure what you do as a business so
quite sure what you do as a business so I see a couple of stock photography
I see a couple of stock photography
I see a couple of stock photography photos I definitely be clearer here so
photos I definitely be clearer here so
photos I definitely be clearer here so let’s read a little bit more see what it
let’s read a little bit more see what it
let’s read a little bit more see what it says welcome holistic health
says welcome holistic health
says welcome holistic health practitioner every day you listen to
practitioner every day you listen to
practitioner every day you listen to clients needs visions cleary business
clients needs visions cleary business
clients needs visions cleary business earns you money getting a client’s it’s
earns you money getting a client’s it’s
earns you money getting a client’s it’s missing if a website is not like present
missing if a website is not like present
missing if a website is not like present so okay so I guess you’re helping health
so okay so I guess you’re helping health
so okay so I guess you’re helping health practitioners get websites I would
practitioners get websites I would
practitioners get websites I would definitely change this around and to
definitely change this around and to
definitely change this around and to start and make it really clear right
start and make it really clear right
start and make it really clear right from the beginning what you do so you
from the beginning what you do so you
from the beginning what you do so you know we help help particulars get set up
know we help help particulars get set up
know we help help particulars get set up online we’re talked about the different
online we’re talked about the different
online we’re talked about the different pains and frustrations of people who are
pains and frustrations of people who are
pains and frustrations of people who are trying to do it themselves and how you
trying to do it themselves and how you
trying to do it themselves and how you can step in and provide a professional
can step in and provide a professional
can step in and provide a professional service to help them out it’s actually a
service to help them out it’s actually a
service to help them out it’s actually a really good service and one that’s
really good service and one that’s
really good service and one that’s really needed because a lot of these
really needed because a lot of these
really needed because a lot of these health practitioners you know they’re
health practitioners you know they’re
health practitioners you know they’re really experts of what they do and
really experts of what they do and
really experts of what they do and they’re not experts in website design
they’re not experts in website design
they’re not experts in website design and this is an opportunity for you to
and this is an opportunity for you to
and this is an opportunity for you to really help them out so it’s a it’s a
really help them out so it’s a it’s a
really help them out so it’s a it’s a really value I’d serve as a thing but
really value I’d serve as a thing but
really value I’d serve as a thing but you might want to do a better job
you might want to do a better job
you might want to do a better job clearly explaining what you do so it’s
clearly explaining what you do so it’s
clearly explaining what you do so it’s easier for them to understand so what
easier for them to understand so what
easier for them to understand so what else does your online presence
else does your online presence
else does your online presence authentically describe what you do well
authentically describe what you do well
authentically describe what you do well okay so part of is also start describing
okay so part of is also start describing
okay so part of is also start describing what you do to write that’ll make it
what you do to write that’ll make it
what you do to write that’ll make it easier for them that understand what
easier for them that understand what
easier for them that understand what you’re all about let’s click on little
you’re all about let’s click on little
you’re all about let’s click on little few more links to see what the about
few more links to see what the about
few more links to see what the about page is all about so you’ve dedicated
page is all about so you’ve dedicated
page is all about so you’ve dedicated your company your life to online
your company your life to online
your company your life to online presence your store and this is great so
presence your store and this is great so
presence your store and this is great so it’s really good to tell your story and
it’s really good to tell your story and
it’s really good to tell your story and this looks like it goes on so that’s
this looks like it goes on so that’s
this looks like it goes on so that’s that’s
that’s
that’s some people like to buy from people and
some people like to buy from people and
some people like to buy from people and the more you can weave your own personal
the more you can weave your own personal
the more you can weave your own personal story and why you got into it and have
story and why you got into it and have
story and why you got into it and have something that people can relate to
something that people can relate to
something that people can relate to easily the easier it is to get people to
easily the easier it is to get people to
easily the easier it is to get people to want to take that next step with you
want to take that next step with you
want to take that next step with you because you look authentic so the one
because you look authentic so the one
because you look authentic so the one thing I would probably add here is a
thing I would probably add here is a
thing I would probably add here is a picture so I don’t see your picture
picture so I don’t see your picture
picture so I don’t see your picture anywhere so I definitely put a picture
anywhere so I definitely put a picture
anywhere so I definitely put a picture of yourself smiling happy Linden
of yourself smiling happy Linden
of yourself smiling happy Linden definitely right here at the top and
definitely right here at the top and
definitely right here at the top and then maybe a few more pictures coming
then maybe a few more pictures coming
then maybe a few more pictures coming down this is a lot of text to read so I
down this is a lot of text to read so I
down this is a lot of text to read so I definitely split it up with maybe sub
definitely split it up with maybe sub
definitely split it up with maybe sub headlines with bigger bigger fonts and
headlines with bigger bigger fonts and
headlines with bigger bigger fonts and some more pictures of you maybe there’s
some more pictures of you maybe there’s
some more pictures of you maybe there’s some easy sections you can divide this
some easy sections you can divide this
some easy sections you can divide this into but it’s great that you have a
into but it’s great that you have a
into but it’s great that you have a story a lot of companies don’t do this
story a lot of companies don’t do this
story a lot of companies don’t do this and I think you really should something
and I think you really should something
and I think you really should something like this my vision could be much bigger
like this my vision could be much bigger
like this my vision could be much bigger the picture of you writing your vision
the picture of you writing your vision
the picture of you writing your vision or thinking about your vision or telling
or thinking about your vision or telling
or thinking about your vision or telling somebody about your vision I just try to
somebody about your vision I just try to
somebody about your vision I just try to add a little bit more to it but this is
add a little bit more to it but this is
add a little bit more to it but this is a this is a fantastic start looking a
a this is a fantastic start looking a
a this is a fantastic start looking a little bit more I see that you have a
little bit more I see that you have a
little bit more I see that you have a subscribe box here this is great I don’t
subscribe box here this is great I don’t
subscribe box here this is great I don’t know what you’re going to be sending
know what you’re going to be sending
know what you’re going to be sending people but again you it’s a great idea
people but again you it’s a great idea
people but again you it’s a great idea that the thought is great you want
that the thought is great you want
that the thought is great you want people to sign up for your email it’s a
people to sign up for your email it’s a
people to sign up for your email it’s a fantastic way to keep in touch with
fantastic way to keep in touch with
fantastic way to keep in touch with people and turn somebody from just a
people and turn somebody from just a
people and turn somebody from just a visitor into having an ongoing
visitor into having an ongoing
visitor into having an ongoing relationship with you what I definitely
relationship with you what I definitely
relationship with you what I definitely want to put here is just you know
want to put here is just you know
want to put here is just you know telling them what they’re going to
telling them what they’re going to
telling them what they’re going to receive so I don’t know how many
receive so I don’t know how many
receive so I don’t know how many subscribers you’ve gotten it’s probably
subscribers you’ve gotten it’s probably
subscribers you’ve gotten it’s probably pretty low i would say no talk about
pretty low i would say no talk about
pretty low i would say no talk about what they’re gonna get if it’s a monthly
what they’re gonna get if it’s a monthly
what they’re gonna get if it’s a monthly weekly newsletter whatever it is some of
weekly newsletter whatever it is some of
weekly newsletter whatever it is some of the benefits that are attached to it
the benefits that are attached to it
the benefits that are attached to it maybe you give some kind of free white
maybe you give some kind of free white
maybe you give some kind of free white paper or free download to encourage them
paper or free download to encourage them
paper or free download to encourage them to want to sign up to start with for
to want to sign up to start with for
to want to sign up to start with for example if you had you know the 10
example if you had you know the 10
example if you had you know the 10 biggest mistakes health care
biggest mistakes health care
biggest mistakes health care practitioners make when starting up
practitioners make when starting up
practitioners make when starting up online get it for free when you
online get it for free when you
online get it for free when you subscribe to our newsletter and then
subscribe to our newsletter and then
subscribe to our newsletter and then provide lots of our newsletter as well
provide lots of our newsletter as well
provide lots of our newsletter as well that’s a good hook that you can get
that’s a good hook that you can get
that’s a good hook that you can get people to want to leave their email and
people to want to leave their email and
people to want to leave their email and name so great and is it you know above
name so great and is it you know above
name so great and is it you know above the fold easy to see just make sure
the fold easy to see just make sure
the fold easy to see just make sure you’re you’re offering a little bit more
you’re you’re offering a little bit more
you’re you’re offering a little bit more value and explain what you do to get
value and explain what you do to get
value and explain what you do to get more people actually
more people actually
more people actually with you and that’s something you can
with you and that’s something you can
with you and that’s something you can also offer as a service later on I guess
also offer as a service later on I guess
also offer as a service later on I guess to your clients because we’ve been doing
to your clients because we’ve been doing
to your clients because we’ve been doing the same thing for them from an SEO
the same thing for them from an SEO
the same thing for them from an SEO perspective of something you are asking
perspective of something you are asking
perspective of something you are asking about i definitely look at your title
about i definitely look at your title
about i definitely look at your title tags so let’s start at the home page so
tags so let’s start at the home page so
tags so let’s start at the home page so your title tag adjust holistic high tech
your title tag adjust holistic high tech
your title tag adjust holistic high tech now this is not probably have really you
now this is not probably have really you
now this is not probably have really you know high money keyword for you I try to
know high money keyword for you I try to
know high money keyword for you I try to target different keywords that you think
target different keywords that you think
target different keywords that you think might bring in some business so your
might bring in some business so your
might bring in some business so your most important keyword you definitely
most important keyword you definitely
most important keyword you definitely put on your homepage and then also talk
put on your homepage and then also talk
put on your homepage and then also talk about that content here on your site so
about that content here on your site so
about that content here on your site so i don’t know if it’s you know holistic
i don’t know if it’s you know holistic
i don’t know if it’s you know holistic health care website paula is not
health care website paula is not
health care website paula is not something that’s going to be searched
something that’s going to be searched
something that’s going to be searched that often you’re also small websites
that often you’re also small websites
that often you’re also small websites it’s hard to go after the the big super
it’s hard to go after the the big super
it’s hard to go after the the big super competitive names because you’re in a
competitive names because you’re in a
competitive names because you’re in a competitive market but if you need
competitive market but if you need
competitive market but if you need and go after the various practitioners
and go after the various practitioners
and go after the various practitioners that are potential clients for you and
that are potential clients for you and
that are potential clients for you and at five o’clock we’ll do another fun
at five o’clock we’ll do another fun
at five o’clock we’ll do another fun type of photo this is something that
type of photo this is something that
type of photo this is something that changes on a day to day basis so one day
changes on a day to day basis so one day
changes on a day to day basis so one day might be a caption contest one may be a
might be a caption contest one may be a
might be a caption contest one may be a you-know-what who’s the greatest
you-know-what who’s the greatest
you-know-what who’s the greatest entrepreneur of all time so we try to
entrepreneur of all time so we try to
entrepreneur of all time so we try to engage a little bit with with our fans
engage a little bit with with our fans
engage a little bit with with our fans and ask some questions that get them
and ask some questions that get them
and ask some questions that get them involved so here’s one with steve jobs
involved so here’s one with steve jobs
involved so here’s one with steve jobs and steve wozniak and we said caption
and steve wozniak and we said caption
and steve wozniak and we said caption create a contest for this photo and you
create a contest for this photo and you
create a contest for this photo and you know some people commented on it and
know some people commented on it and
know some people commented on it and liked it and show
the day and then I found that people
the day and then I found that people really started connecting with the site
really started connecting with the site
really started connecting with the site when I shared a little bit more personal
when I shared a little bit more personal
when I shared a little bit more personal stuff and people like to interact with
stuff and people like to interact with
stuff and people like to interact with people and not companies so this works
people and not companies so this works
people and not companies so this works especially well if you’re a small
especially well if you’re a small
especially well if you’re a small company but even the bigger companies if
company but even the bigger companies if
company but even the bigger companies if there’s somebody at the company that can
there’s somebody at the company that can
there’s somebody at the company that can humanize the business a little bit more
humanize the business a little bit more
humanize the business a little bit more that’s that really helps so what I do at
that’s that really helps so what I do at
that’s that really helps so what I do at the end of the night at eight o’clock
the end of the night at eight o’clock
the end of the night at eight o’clock opposed a personal picture something
opposed a personal picture something
opposed a personal picture something that I’m doing in my life so this is one
that I’m doing in my life so this is one
that I’m doing in my life so this is one where my sister was in town and we’re
where my sister was in town and we’re
where my sister was in town and we’re watching the italy game at the Eurocup
watching the italy game at the Eurocup
watching the italy game at the Eurocup and just something fun you know I’ll tag
and just something fun you know I’ll tag
and just something fun you know I’ll tag her in there and people will respond and
her in there and people will respond and
her in there and people will respond and like and it’s just a great way to how
like and it’s just a great way to how
like and it’s just a great way to how people know a little bit more about me
people know a little bit more about me
people know a little bit more about me and make the whole experience more
and make the whole experience more
and make the whole experience more personal and since we started doing
personal and since we started doing
personal and since we started doing these we found a big response in more
these we found a big response in more
these we found a big response in more people getting engaged and being tied to
people getting engaged and being tied to
people getting engaged and being tied to the messages a little bit more so it
the messages a little bit more so it
the messages a little bit more so it works especially well again if you’re an
works especially well again if you’re an
works especially well again if you’re an entrepreneur you have your own business
entrepreneur you have your own business
entrepreneur you have your own business you can show what you’re doing in your
you can show what you’re doing in your
you can show what you’re doing in your day to day life but it also works for
day to day life but it also works for
day to day life but it also works for bigger brands if you can show what your
bigger brands if you can show what your
bigger brands if you can show what your team is up to or the people who manage
team is up to or the people who manage
team is up to or the people who manage your Facebook page to humanize the
your Facebook page to humanize the
your Facebook page to humanize the business because people love those
business because people love those
business because people love those stories so again we’ll post at 5am only
stories so again we’ll post at 5am only
stories so again we’ll post at 5am only if there’s a holiday 8am the
if there’s a holiday 8am the
if there’s a holiday 8am the inspirational quote 11am will be a fun
inspirational quote 11am will be a fun
inspirational quote 11am will be a fun picture inspirational picture 2 p.m.
picture inspirational picture 2 p.m.
picture inspirational picture 2 p.m. will be a video 5 p.m. will be a fun
will be a video 5 p.m. will be a fun
will be a video 5 p.m. will be a fun question that we try to ask and then a
question that we try to ask and then a
question that we try to ask and then a p.m. will be a personal picture
p.m. will be a personal picture
p.m. will be a personal picture something something that I’m doing this
something something that I’m doing this
something something that I’m doing this usually runs all week we’ll do a little
usually runs all week we’ll do a little
usually runs all week we’ll do a little bit more monday to friday and tone it
bit more monday to friday and tone it
bit more monday to friday and tone it down a little bit more over the weekend
down a little bit more over the weekend
down a little bit more over the weekend by gently
by gently
by gently so let’s maybe learn more about lions
so let’s maybe learn more about lions
so let’s maybe learn more about lions okay see what kind of content you can
okay see what kind of content you can
okay see what kind of content you can create so text me want to put some again
create so text me want to put some again
create so text me want to put some again a lot of you ever met one of mostly
a lot of you ever met one of mostly
a lot of you ever met one of mostly pictures in here or maybe a little big
pictures in here or maybe a little big
pictures in here or maybe a little big this foot stands out a little bigger so
this foot stands out a little bigger so
this foot stands out a little bigger so he’s a little bit more makes it easier
he’s a little bit more makes it easier
he’s a little bit more makes it easier but this is great for good audio this is
but this is great for good audio this is
but this is great for good audio this is great here so target audience you know I
great here so target audience you know I
great here so target audience you know I so alert acupuncture’s energy healer but
so alert acupuncture’s energy healer but
so alert acupuncture’s energy healer but what a trainer is letting fly know what
what a trainer is letting fly know what
what a trainer is letting fly know what is the most of you wanted one without a
is the most of you wanted one without a
is the most of you wanted one without a maybe one or two and then on your home
maybe one or two and then on your home
maybe one or two and then on your home eyes and then also try to optimize a
eyes and then also try to optimize a
eyes and then also try to optimize a robbery content around each of these
robbery content around each of these
robbery content around each of these instead of just Oh website stead of just
instead of just Oh website stead of just
instead of just Oh website stead of just kind of rank for web web sites ranked
kind of rank for web web sites ranked
kind of rank for web web sites ranked for what website did your healer
for what website did your healer
for what website did your healer realistic more websites for wanted this
realistic more websites for wanted this
realistic more websites for wanted this issue has we wanted the day to have its
issue has we wanted the day to have its
issue has we wanted the day to have its own landing page says content
own landing page says content
own landing page says content interesting and Dahlia typically
interesting and Dahlia typically
interesting and Dahlia typically interesting in value of your four types
interesting in value of your four types
interesting in value of your four types of client you’re different I may not be
of client you’re different I may not be
of client you’re different I may not be good so he will not be a very popular or
good so he will not be a very popular or
good so he will not be a very popular or websites for ipad first website by
websites for ipad first website by
websites for ipad first website by energy healers or searching for that
energy healers or searching for that
energy healers or searching for that you’re searching for that perfectly and
you’re searching for that perfectly and
you’re searching for that perfectly and you’ll argued at a website and it really
you’ll argued at a website and it really
you’ll argued at a website and it really nice hard you hit it I mean if it’s not
nice hard you hit it I mean if it’s not
nice hard you hit it I mean if it’s not to read it if it’s probably so rank I
to read it if it’s probably so rank I
to read it if it’s probably so rank I for free so I definitely call you later
for free so I definitely call you later
for free so I definitely call you later each of these are two days at each of
each of these are two days at each of
each of these are two days at each of these groups whose uh you know or guess
these groups whose uh you know or guess
these groups whose uh you know or guess somebody Barbara you know it’s not ganic
somebody Barbara you know it’s not ganic
somebody Barbara you know it’s not ganic farmer it’s not gonna tie your websites
farmer it’s not gonna tie your websites
farmer it’s not gonna tie your websites right energy healer life side fullest
right energy healer life side fullest
right energy healer life side fullest and they may not by sight holistic
and they may not by sight holistic
and they may not by sight holistic health website you only what your kind
health website you only what your kind
health website you only what your kind of so you and your business the rest bc
of so you and your business the rest bc
of so you and your business the rest bc i think really i definitely goes to
i think really i definitely goes to
i think really i definitely goes to sleep it can feel every Patriot content
sleep it can feel every Patriot content
sleep it can feel every Patriot content and create ongoing dialogue here you
and create ongoing dialogue here you
and create ongoing dialogue here you have a blog here so let’s check that out
have a blog here so let’s check that out
have a blog here so let’s check that out quickly so so yeah good your blog of
quickly so so yeah good your blog of
quickly so so yeah good your blog of content here on your blog god wouldn’t
content here on your blog god wouldn’t
content here on your blog god wouldn’t that be a few things entry and maybe on
that be a few things entry and maybe on
that be a few things entry and maybe on you many social media icons on that last
you many social media icons on that last
you many social media icons on that last page but so reading so oh ok I’m expose
page but so reading so oh ok I’m expose
page but so reading so oh ok I’m expose ok the move now this log posts are the
ok the move now this log posts are the
ok the move now this log posts are the most recent blog posts and it’s from
most recent blog posts and it’s from
most recent blog posts and it’s from thousand eleven all here thousand eleven
thousand eleven all here thousand eleven
thousand eleven all here thousand eleven i’m sitting pies in the june well 2000s
i’m sitting pies in the june well 2000s
i’m sitting pies in the june well 2000s be two hours don’t otherwise we talking
be two hours don’t otherwise we talking
be two hours don’t otherwise we talking about it may be really ah it’s still a
about it may be really ah it’s still a
about it may be really ah it’s still a lot so that’s still a long time so i
lot so that’s still a long time so i
lot so that’s still a long time so i only want to have you definitely want to
only want to have you definitely want to
only want to have you definitely want to have
have
have maricon and IV repulsive red we try at
maricon and IV repulsive red we try at
maricon and IV repulsive red we try at least one lot of young people left as
least one lot of young people left as
least one lot of young people left as good a lot of times content oats short
good a lot of times content oats short
good a lot of times content oats short content is too short it’s great and so
content is too short it’s great and so
content is too short it’s great and so respond great vengeance and you have
respond great vengeance and you have
respond great vengeance and you have responses which is likely to read and is
responses which is likely to read and is
responses which is likely to read and is engaging and fun and to keep it short
engaging and fun and to keep it short
engaging and fun and to keep it short and also always try to include a picture
and also always try to include a picture
and also always try to include a picture if you can because facebook is really
if you can because facebook is really
if you can because facebook is really picture economy so hopefully that helps
picture economy so hopefully that helps
picture economy so hopefully that helps it’s the first time doing one of these
it’s the first time doing one of these
it’s the first time doing one of these videos talking about the facebook
videos talking about the facebook
videos talking about the facebook strategy so I’m really curious to hear
strategy so I’m really curious to hear
strategy so I’m really curious to hear what you guys think if you like the
what you guys think if you like the
what you guys think if you like the video I’d love to see a thumbs up below
video I’d love to see a thumbs up below
video I’d love to see a thumbs up below and if you have a comment or question
and if you have a comment or question
and if you have a comment or question about what we’re doing or if you want me
about what we’re doing or if you want me
about what we’re doing or if you want me to check out your page it give you some
to check out your page it give you some
to check out your page it give you some advice just leave a comment underneath
advice just leave a comment underneath
advice just leave a comment underneath I’ll definitely check it out and try to
I’ll definitely check it out and try to
I’ll definitely check it out and try to get back to as soon as I can so thank
get back to as soon as I can so thank
get back to as soon as I can so thank you and we’ll see you on the next
you and we’ll see you on the next
you and we’ll see you on the next episode
”
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