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“Everybody FAILS. Get OVER IT, and KEEP GOING!” – Tony Fadell (@tfadell) – Top 10 Rules


if you’re looking for ways to say no be

if you’re looking for ways to say no be bold and believe then this video is for

bold and believe then this video is for

bold and believe then this video is for you to help you focus to really

you to help you focus to really

you to help you focus to really understand what you’re doing you have to

understand what you’re doing you have to

understand what you’re doing you have to say no along the way the world changes

say no along the way the world changes

say no along the way the world changes is not by people being safe but by

is not by people being safe but by

is not by people being safe but by challenging expectations challenging the

challenging expectations challenging the

challenging expectations challenging the conventional wisdom if you want to

conventional wisdom if you want to

conventional wisdom if you want to achieve something you have to believe it

achieve something you have to believe it

achieve something you have to believe it you need to believe it to achieve it

you need to believe it to achieve it

you need to believe it to achieve it need motivation watch a top 10 with

need motivation watch a top 10 with

need motivation watch a top 10 with believe nation what’s up it’s Evan my 1

believe nation what’s up it’s Evan my 1

believe nation what’s up it’s Evan my 1 word is believe and I believe in you I

word is believe and I believe in you I

word is believe and I believe in you I want to see that amazing thing that’s

want to see that amazing thing that’s

want to see that amazing thing that’s inside here come out and explode into

inside here come out and explode into

inside here come out and explode into the world so let’s get your motivation

the world so let’s get your motivation

the world so let’s get your motivation to attend and get you believing in you

to attend and get you believing in you

to attend and get you believing in you today we’re gonna learn from a man who

today we’re gonna learn from a man who

today we’re gonna learn from a man who went from starting the business and

went from starting the business and

went from starting the business and having to shut it down because he ran

having to shut it down because he ran

having to shut it down because he ran out of money to becoming one of the

out of money to becoming one of the

out of money to becoming one of the fathers of the iPod and starting the

fathers of the iPod and starting the

fathers of the iPod and starting the company called nest which he sold to

company called nest which he sold to

company called nest which he sold to Google for over three billion dollars

Google for over three billion dollars

Google for over three billion dollars he’s Tony Fadell and here’s my take on

he’s Tony Fadell and here’s my take on

he’s Tony Fadell and here’s my take on his top 10 rules for success enjoy

all right up first rule number one is

all right up first rule number one is lead with innovation tell me about the

lead with innovation tell me about the

lead with innovation tell me about the first time you met Steve Jobs Andy

first time you met Steve Jobs Andy

first time you met Steve Jobs Andy Hertzfeld who was one of the founders of

Hertzfeld who was one of the founders of

Hertzfeld who was one of the founders of general magic he had a birthday party

general magic he had a birthday party

general magic he had a birthday party Steve happened to be there and we talked

Steve happened to be there and we talked

Steve happened to be there and we talked for maybe a couple of minutes but that

for maybe a couple of minutes but that

for maybe a couple of minutes but that was the very first time I ever met him

was the very first time I ever met him

was the very first time I ever met him but then the next time I met him was

but then the next time I met him was

but then the next time I met him was literally to give the pitch for the iPod

literally to give the pitch for the iPod

literally to give the pitch for the iPod what would become the iPod you gave the

what would become the iPod you gave the

what would become the iPod you gave the pitch for the original life yeah well

pitch for the original life yeah well

pitch for the original life yeah well there was a whole team of us and but I

there was a whole team of us and but I

there was a whole team of us and but I was leading the I was leading the charge

was leading the I was leading the charge

was leading the I was leading the charge of talking about what it was it was

of talking about what it was it was

of talking about what it was it was literally a layout of what digital music

literally a layout of what digital music

literally a layout of what digital music could be what the challenges were there

could be what the challenges were there

could be what the challenges were there was three different concepts and the the

was three different concepts and the the

was three different concepts and the the one that we always save for the end was

one that we always save for the end was

one that we always save for the end was the one we thought was best it was the

the one we thought was best it was the

the one we thought was best it was the most expensive as the riskiest one and

most expensive as the riskiest one and

most expensive as the riskiest one and Steve was very engaged and very much is

Steve was very engaged and very much is

Steve was very engaged and very much is driving you know we had a presentation

driving you know we had a presentation

driving you know we had a presentation you know a deck but he net he flips

you know a deck but he net he flips

you know a deck but he net he flips through the deck and then he just jumps

through the deck and then he just jumps

through the deck and then he just jumps around there was no like linear format

around there was no like linear format

around there was no like linear format you just kind of you know just braced

you just kind of you know just braced

you just kind of you know just braced yourself for impact and he would throw

yourself for impact and he would throw

yourself for impact and he would throw questions out and throw out conjectures

questions out and throw out conjectures

questions out and throw out conjectures and you just sit there and you rolled

and you just sit there and you rolled

and you just sit there and you rolled with it you know roll with the tides so

with it you know roll with the tides so

with it you know roll with the tides so where did it end well it ended it

where did it end well it ended it

where did it end well it ended it literally we’re going to do this and

literally we’re going to do this and

literally we’re going to do this and Tony we want you to lead it I had been

Tony we want you to lead it I had been

Tony we want you to lead it I had been in other you know executive

in other you know executive

in other you know executive presentations where it’s like oh it’s

presentations where it’s like oh it’s

presentations where it’s like oh it’s gonna take four months to decide or

gonna take four months to decide or

gonna take four months to decide or whatever it was no it was from the

whatever it was no it was from the

whatever it was no it was from the beginning of the meeting he was fully

beginning of the meeting he was fully

beginning of the meeting he was fully engaged to the end of it was like okay

engaged to the end of it was like okay

engaged to the end of it was like okay committal and we’re gonna do it we’re

committal and we’re gonna do it we’re

committal and we’re gonna do it we’re gonna take on Sony I said we have to

gonna take on Sony I said we have to

gonna take on Sony I said we have to deal with Sony it’s like we’re gonna get

deal with Sony it’s like we’re gonna get

deal with Sony it’s like we’re gonna get Sony I’m like but Sony’s number one in

Sony I’m like but Sony’s number one in

Sony I’m like but Sony’s number one in every audio category in the world for

every audio category in the world for

every audio category in the world for personal audio how are we gonna beat it

personal audio how are we gonna beat it

personal audio how are we gonna beat it and he’s like no we’re gonna do that I

and he’s like no we’re gonna do that I

and he’s like no we’re gonna do that I love this as a powerful start you know I

love this as a powerful start you know I

love this as a powerful start you know I got jobs up on my wall the guy’s a

got jobs up on my wall the guy’s a

got jobs up on my wall the guy’s a master I’ve leading it with innovation

master I’ve leading it with innovation

master I’ve leading it with innovation and I think it’s also important that

and I think it’s also important that

and I think it’s also important that when you are presenting you know who

when you are presenting you know who

when you are presenting you know who your audience is if you’re presenting

your audience is if you’re presenting

your audience is if you’re presenting the Steve Jobs you better leave with

the Steve Jobs you better leave with

the Steve Jobs you better leave with innovation if you’re presenting to a

innovation if you’re presenting to a

innovation if you’re presenting to a venture capitalist you might leave with

venture capitalist you might leave with

venture capitalist you might leave with something else knowing who your audience

something else knowing who your audience

something else knowing who your audience is when you do your presentation up next

is when you do your presentation up next

is when you do your presentation up next rule number two learn by doing the thing

rule number two learn by doing the thing

rule number two learn by doing the thing with my studies and at the University of

with my studies and at the University of

with my studies and at the University of Michigan back at the time and this was

Michigan back at the time and this was

Michigan back at the time and this was with all colleges for the most part

with all colleges for the most part

with all colleges for the most part there were no projects in school it was

there were no projects in school it was

there were no projects in school it was all about okay go memorize these things

all about okay go memorize these things

all about okay go memorize these things go learn about these

go learn about these

go learn about these take tests but there were no practical

take tests but there were no practical

take tests but there were no practical applications of it and because I had

applications of it and because I had

applications of it and because I had been building things with my grandfather

been building things with my grandfather

been building things with my grandfather all those years I’m like I just want to

all those years I’m like I just want to

all those years I’m like I just want to build learn by doing not learn first

build learn by doing not learn first

build learn by doing not learn first then do the way you the way you discover

then do the way you the way you discover

then do the way you the way you discover what it is you like to do in life is by

what it is you like to do in life is by

what it is you like to do in life is by doing first then learning about it you

doing first then learning about it you

doing first then learning about it you can’t learn and then go oh I’m gonna

can’t learn and then go oh I’m gonna

can’t learn and then go oh I’m gonna like being a lawyer I’m gonna like being

like being a lawyer I’m gonna like being

like being a lawyer I’m gonna like being a doctor no you gotta get immersed in it

a doctor no you gotta get immersed in it

a doctor no you gotta get immersed in it and then you can figure out how much

and then you can figure out how much

and then you can figure out how much you’re gonna apply yourself yeah I love

you’re gonna apply yourself yeah I love

you’re gonna apply yourself yeah I love this one this is the leading candidate

this one this is the leading candidate

this one this is the leading candidate for my favorite clip already you will

for my favorite clip already you will

for my favorite clip already you will not find your passion or your purpose I

not find your passion or your purpose I

not find your passion or your purpose I sitting on the couch and thinking about

sitting on the couch and thinking about

sitting on the couch and thinking about it you got to get out there and actually

it you got to get out there and actually

it you got to get out there and actually do things until you find the thing that

do things until you find the thing that

do things until you find the thing that you want to do again and again and again

you want to do again and again and again

you want to do again and again and again that makes you come a lot great point I

that makes you come a lot great point I

that makes you come a lot great point I love it next up number three learn from

love it next up number three learn from

love it next up number three learn from failure there’s always success in

failure there’s always success in

failure there’s always success in failure

failure

failure you just have to know where to look for

you just have to know where to look for

you just have to know where to look for it and that means that’s a learning

it and that means that’s a learning

it and that means that’s a learning moment so you say every failure is

moment so you say every failure is

moment so you say every failure is success in learning if you know how to

success in learning if you know how to

success in learning if you know how to know exactly you just have to look for

know exactly you just have to look for

know exactly you just have to look for it because then you use that again and

it because then you use that again and

it because then you use that again and you make sure you don’t make that

you make sure you don’t make that

you make sure you don’t make that mistake again or don’t allow that

mistake again or don’t allow that

mistake again or don’t allow that mistake to happen so your goal is to

mistake to happen so your goal is to

mistake to happen so your goal is to then just because it didn’t work out the

then just because it didn’t work out the

then just because it didn’t work out the way you wanted to take that knowledge

way you wanted to take that knowledge

way you wanted to take that knowledge take those learnings and reapply it to a

take those learnings and reapply it to a

take those learnings and reapply it to a new you know a new direction and

new you know a new direction and

new you know a new direction and therefore you’re gonna get better no

therefore you’re gonna get better no

therefore you’re gonna get better no one’s you know I think you’ve had I’ve

one’s you know I think you’ve had I’ve

one’s you know I think you’ve had I’ve had failure and it takes years of

had failure and it takes years of

had failure and it takes years of building up that kind of thick skin

building up that kind of thick skin

building up that kind of thick skin around you but that’s what it means to

around you but that’s what it means to

around you but that’s what it means to be resilient you just get up and you

be resilient you just get up and you

be resilient you just get up and you keep going and you can and I can’t tell

keep going and you can and I can’t tell

keep going and you can and I can’t tell you there’s been times when I just sat

you there’s been times when I just sat

you there’s been times when I just sat there I was like oh the world’s gonna be

there I was like oh the world’s gonna be

there I was like oh the world’s gonna be over and then you know what you just

over and then you know what you just

over and then you know what you just look at it and you think about it and

look at it and you think about it and

look at it and you think about it and you have to project yourself not today

you have to project yourself not today

you have to project yourself not today but to project yourself into the future

but to project yourself into the future

but to project yourself into the future what could I do in the future if you

what could I do in the future if you

what could I do in the future if you keep looking ahead everybody fails

keep looking ahead everybody fails

keep looking ahead everybody fails you’re not the only one everybody does

you’re not the only one everybody does

you’re not the only one everybody does just get over it keep going

just get over it keep going

just get over it keep going there is always success in failure I

there is always success in failure I

there is always success in failure I love that opening line and it’s so true

love that opening line and it’s so true

love that opening line and it’s so true and whoever you look up to whoever the

and whoever you look up to whoever the

and whoever you look up to whoever the people are in the world that you admire

people are in the world that you admire

people are in the world that you admire most they have failed the most the most

most they have failed the most the most

most they have failed the most the most successful people in the world have also

successful people in the world have also

successful people in the world have also failed the most so get over this concept

failed the most so get over this concept

failed the most so get over this concept that failure is final and failures a

that failure is final and failures a

that failure is final and failures a reflection of who you are I love it Tony

reflection of who you are I love it Tony

reflection of who you are I love it Tony great points so far

great points so far

great points so far coming up number four is saying

coming up number four is saying

coming up number four is saying know a lot to help you focus to really

know a lot to help you focus to really

know a lot to help you focus to really understand what you’re doing you have to

understand what you’re doing you have to

understand what you’re doing you have to say no a lot and when you say no a lot

say no a lot and when you say no a lot

say no a lot and when you say no a lot that that narrows in exactly what you

that that narrows in exactly what you

that that narrows in exactly what you need to do and you know when you know if

need to do and you know when you know if

need to do and you know when you know if you know when you’re successful or not

you know when you’re successful or not

you know when you’re successful or not because you focus solely on this one

because you focus solely on this one

because you focus solely on this one thing or these two things when you say

thing or these two things when you say

thing or these two things when you say yes a lot to everything you can get

yes a lot to everything you can get

yes a lot to everything you can get distracted so when this thing’s not

distracted so when this thing’s not

distracted so when this thing’s not going right I’m gonna go focus on this

going right I’m gonna go focus on this

going right I’m gonna go focus on this thing for a while and then I move to

thing for a while and then I move to

thing for a while and then I move to this one and then you know oh yeah I

this one and then you know oh yeah I

this one and then you know oh yeah I don’t need to do those now I’m gonna

don’t need to do those now I’m gonna

don’t need to do those now I’m gonna work on this when you say no to a lot of

work on this when you say no to a lot of

work on this when you say no to a lot of things you have to get the one thing

things you have to get the one thing

things you have to get the one thing you’re doing really right because that’s

you’re doing really right because that’s

you’re doing really right because that’s it I think we also want to say yes to

it I think we also want to say yes to

it I think we also want to say yes to please other people

please other people

please other people somebody wants their help with something

somebody wants their help with something

somebody wants their help with something and so we feel obliged to help them we

and so we feel obliged to help them we

and so we feel obliged to help them we want to give back and we want to help

want to give back and we want to help

want to give back and we want to help them but as you get more successful as

them but as you get more successful as

them but as you get more successful as you get bigger you’re gonna be bombarded

you get bigger you’re gonna be bombarded

you get bigger you’re gonna be bombarded with opportunities my biggest problem is

with opportunities my biggest problem is

with opportunities my biggest problem is is having a flood of opportunities that

is having a flood of opportunities that

is having a flood of opportunities that I need to say no all the time and it’s

I need to say no all the time and it’s

I need to say no all the time and it’s another characteristic to have super

another characteristic to have super

another characteristic to have super successful people that you’ll see over

successful people that you’ll see over

successful people that you’ll see over and over and over again the focus the

and over and over again the focus the

and over and over again the focus the ability to say no to most things you can

ability to say no to most things you can

ability to say no to most things you can focus on doing one or two or three

focus on doing one or two or three

focus on doing one or two or three things just exceptionally well

things just exceptionally well

things just exceptionally well coming up rule number five is see the

coming up rule number five is see the

coming up rule number five is see the invisible problems during my years at

invisible problems during my years at

invisible problems during my years at Apple Steve Jobs challenged us to come

Apple Steve Jobs challenged us to come

Apple Steve Jobs challenged us to come into work every day to see our products

into work every day to see our products

into work every day to see our products through the eyes of the customer the new

through the eyes of the customer the new

through the eyes of the customer the new customer the one that has fears and

customer the one that has fears and

customer the one that has fears and possible frustrations and hopeful

possible frustrations and hopeful

possible frustrations and hopeful exhilaration that their new technology

exhilaration that their new technology

exhilaration that their new technology product could work straightaway for them

product could work straightaway for them

product could work straightaway for them he called it staying beginners and

he called it staying beginners and

he called it staying beginners and wanted to make sure that we focused on

wanted to make sure that we focused on

wanted to make sure that we focused on those tiny little details to make them

those tiny little details to make them

those tiny little details to make them faster easier and seamless for the new

faster easier and seamless for the new

faster easier and seamless for the new customers so I remember this clearly and

customers so I remember this clearly and

customers so I remember this clearly and the very early stage of the iPod see

the very early stage of the iPod see

the very early stage of the iPod see back in the 90s being a gadget freak

back in the 90s being a gadget freak

back in the 90s being a gadget freak like I am I would rush up to the store

like I am I would rush up to the store

like I am I would rush up to the store for the very very latest gadget I’d take

for the very very latest gadget I’d take

for the very very latest gadget I’d take all the time to get to this store I

all the time to get to this store I

all the time to get to this store I check out I come back home I’d start on

check out I come back home I’d start on

check out I come back home I’d start on boxing and then there was another little

boxing and then there was another little

boxing and then there was another little sticker the one that said charge before

sticker the one that said charge before

sticker the one that said charge before use what

use what

use what I can’t believe it I just spent all this

I can’t believe it I just spent all this

I can’t believe it I just spent all this time buying this product and now I have

time buying this product and now I have

time buying this product and now I have to charge before use I have to wait what

to charge before use I have to wait what

to charge before use I have to wait what felt like an eternity to use that

felt like an eternity to use that

felt like an eternity to use that coveted new toy it was crazy but you

coveted new toy it was crazy but you

coveted new toy it was crazy but you know what almost every product back then

know what almost every product back then

know what almost every product back then did that when it had batteries in it you

did that when it had batteries in it you

did that when it had batteries in it you had to charge it before you used it well

had to charge it before you used it well

had to charge it before you used it well Steve noticed that and he said we’re not

Steve noticed that and he said we’re not

Steve noticed that and he said we’re not gonna let that happen to our product so

gonna let that happen to our product so

gonna let that happen to our product so what did we do typically when you have a

what did we do typically when you have a

what did we do typically when you have a product that has a hard drive in it you

product that has a hard drive in it you

product that has a hard drive in it you run it for about 30 minutes in the

run it for about 30 minutes in the

run it for about 30 minutes in the factory to make sure that hard drives

factory to make sure that hard drives

factory to make sure that hard drives gonna be working years later for the

gonna be working years later for the

gonna be working years later for the customer after they pull it out of the

customer after they pull it out of the

customer after they pull it out of the box what did we do instead we ran that

box what did we do instead we ran that

box what did we do instead we ran that product for over two hours why well

product for over two hours why well

product for over two hours why well first off we could make a higher quality

first off we could make a higher quality

first off we could make a higher quality product be easy to test and make sure it

product be easy to test and make sure it

product be easy to test and make sure it was great for the customer but most

was great for the customer but most

was great for the customer but most importantly the battery came fully

importantly the battery came fully

importantly the battery came fully charged right out of the box ready to

charged right out of the box ready to

charged right out of the box ready to use so that customer could just with all

use so that customer could just with all

use so that customer could just with all that that exhilaration could just start

that that exhilaration could just start

that that exhilaration could just start using the product it was great and it

using the product it was great and it

using the product it was great and it worked

worked

worked people liked it now today almost every

people liked it now today almost every

people liked it now today almost every product then you get that’s battery

product then you get that’s battery

product then you get that’s battery powered comes out of the box fully

powered comes out of the box fully

powered comes out of the box fully charged even if it doesn’t have a hard

charged even if it doesn’t have a hard

charged even if it doesn’t have a hard drive but back then we noticed that that

drive but back then we noticed that that

drive but back then we noticed that that detail and we fixed it and now everyone

detail and we fixed it and now everyone

detail and we fixed it and now everyone else does that as well no more charge

else does that as well no more charge

else does that as well no more charge before use so why am I telling you this

before use so why am I telling you this

before use so why am I telling you this well it’s seeding the invisible problem

well it’s seeding the invisible problem

well it’s seeding the invisible problem not just the obvious problem that’s

not just the obvious problem that’s

not just the obvious problem that’s important not just for product design

important not just for product design

important not just for product design but for everything we do you see there

but for everything we do you see there

but for everything we do you see there are invisible problems all around us

are invisible problems all around us

are invisible problems all around us ones we can solve but first we need to

ones we can solve but first we need to

ones we can solve but first we need to see them to feel them this is another

see them to feel them this is another

see them to feel them this is another great point and I think the more you can

great point and I think the more you can

great point and I think the more you can put yourself in the shoes of your

put yourself in the shoes of your

put yourself in the shoes of your customers and walk through the

customers and walk through the

customers and walk through the experience of dealing with your business

experience of dealing with your business

experience of dealing with your business everywhere from visiting your website to

everywhere from visiting your website to

everywhere from visiting your website to calling your company just showing up and

calling your company just showing up and

calling your company just showing up and buying a product or experiencing your

buying a product or experiencing your

buying a product or experiencing your service if you can put yourself in the

service if you can put yourself in the

service if you can put yourself in the shoes and follow a customer along that

shoes and follow a customer along that

shoes and follow a customer along that journey you’ll find tons of little

journey you’ll find tons of little

journey you’ll find tons of little invisible problems that you can fix

invisible problems that you can fix

invisible problems that you can fix a much better experience for everybody

a much better experience for everybody

a much better experience for everybody coming up number six be dedicated

well the first thing to realize is don’t

well the first thing to realize is don’t believe everything you see in movies and

believe everything you see in movies and

believe everything you see in movies and read in books you know there is no way

read in books you know there is no way

read in books you know there is no way both my wife who worked for Steve

both my wife who worked for Steve

both my wife who worked for Steve directly I work for Steve could do that

directly I work for Steve could do that

directly I work for Steve could do that for ten years if there wasn’t some

for ten years if there wasn’t some

for ten years if there wasn’t some amazing stuff that came out of it it

amazing stuff that came out of it it

amazing stuff that came out of it it wasn’t like we were getting whipped

wasn’t like we were getting whipped

wasn’t like we were getting whipped every day or it had nothing to do with

every day or it had nothing to do with

every day or it had nothing to do with that we were dedicated we were

that we were dedicated we were

that we were dedicated we were passionate he was passionate he wanted

passionate he was passionate he wanted

passionate he was passionate he wanted the best for the company for the

the best for the company for the

the best for the company for the products for our customers and when

products for our customers and when

products for our customers and when you’re in that there’s a creative

you’re in that there’s a creative

you’re in that there’s a creative tension and he emotionally would show

tension and he emotionally would show

tension and he emotionally would show that passion sometimes sometimes it was

that passion sometimes sometimes it was

that passion sometimes sometimes it was oh my god this is the best thing ever

oh my god this is the best thing ever

oh my god this is the best thing ever you know you hear about the negatives

you know you hear about the negatives

you know you hear about the negatives but you don’t hear about all the

but you don’t hear about all the

but you don’t hear about all the positives and all the great things he

positives and all the great things he

positives and all the great things he did for use it did for the individual as

did for use it did for the individual as

did for use it did for the individual as well as the company and all that stuff

well as the company and all that stuff

well as the company and all that stuff so it was always a balance and those bad

so it was always a balance and those bad

so it was always a balance and those bad days we’re not all very often but they

days we’re not all very often but they

days we’re not all very often but they did happen because typically yeah you

did happen because typically yeah you

did happen because typically yeah you might have made a mistake don’t do that

might have made a mistake don’t do that

might have made a mistake don’t do that again

again

again or we weren’t thinking about it right or

or we weren’t thinking about it right or

or we weren’t thinking about it right or somebody was falling down on the job or

somebody was falling down on the job or

somebody was falling down on the job or whatever the case may be that’s when it

whatever the case may be that’s when it

whatever the case may be that’s when it came out is when someone didn’t show

came out is when someone didn’t show

came out is when someone didn’t show respect for the mission they were on

respect for the mission they were on

respect for the mission they were on when you didn’t show respect for the

when you didn’t show respect for the

when you didn’t show respect for the rest of your teammates and for the thing

rest of your teammates and for the thing

rest of your teammates and for the thing we’re trying to build that’s when there

we’re trying to build that’s when there

we’re trying to build that’s when there was a problem not when we were falling

was a problem not when we were falling

was a problem not when we were falling when we fail when we tried really hard

when we fail when we tried really hard

when we fail when we tried really hard and if we showed we tried really hard

and if we showed we tried really hard

and if we showed we tried really hard then that was just an option just like

then that was just an option just like

then that was just an option just like we the iPod phone was a failure no one

we the iPod phone was a failure no one

we the iPod phone was a failure no one got killed over that it was more just a

got killed over that it was more just a

got killed over that it was more just a you know okay we tried our best we move

you know okay we tried our best we move

you know okay we tried our best we move on we tried our best we move on it’s

on we tried our best we move on it’s

on we tried our best we move on it’s when you were when you didn’t do what

when you were when you didn’t do what

when you were when you didn’t do what was right and you failed from a because

was right and you failed from a because

was right and you failed from a because you didn’t put your heart and soul into

you didn’t put your heart and soul into

you didn’t put your heart and soul into it and you let the team down that’s when

it and you let the team down that’s when

it and you let the team down that’s when there was a problem and that’s what

there was a problem and that’s what

there was a problem and that’s what people need to realize it was very

people need to realize it was very

people need to realize it was very balanced and he was very much human

balanced and he was very much human

balanced and he was very much human passionate and he was very helpful and

passionate and he was very helpful and

passionate and he was very helpful and all kinds of stuff but yes he did have

all kinds of stuff but yes he did have

all kinds of stuff but yes he did have his bad days but not usually for without

his bad days but not usually for without

his bad days but not usually for without reason I really loved the comment around

reason I really loved the comment around

reason I really loved the comment around he would get upset when you disrespected

he would get upset when you disrespected

he would get upset when you disrespected the mission this is why it’s so

the mission this is why it’s so

the mission this is why it’s so important that you have a mission for

important that you have a mission for

important that you have a mission for your business do you have clearly

your business do you have clearly

your business do you have clearly defined core value right your one word

defined core value right your one word

defined core value right your one word your on your path

your on your path

your on your path and that you bring on the people who

and that you bring on the people who

and that you bring on the people who respect it who love it because it’s just

respect it who love it because it’s just

respect it who love it because it’s just so much easier to do amazing work with

so much easier to do amazing work with

so much easier to do amazing work with them and you get rid of the people who

them and you get rid of the people who

them and you get rid of the people who don’t believe in the mission who don’t

don’t believe in the mission who don’t

don’t believe in the mission who don’t share the same value as you because

share the same value as you because

share the same value as you because they’re gonna do much better job

they’re gonna do much better job

they’re gonna do much better job somewhere else and allow you to go a lot

somewhere else and allow you to go a lot

somewhere else and allow you to go a lot further a lot faster

further a lot faster

further a lot faster another great clip let’s move on to

another great clip let’s move on to

another great clip let’s move on to number seven follow your passion

number seven follow your passion

number seven follow your passion so you went on to the University of

so you went on to the University of

so you went on to the University of Michigan you studied computer

Michigan you studied computer

Michigan you studied computer engineering and then in 1991 you moved

engineering and then in 1991 you moved

engineering and then in 1991 you moved to Silicon Valley yes I worked with

to Silicon Valley yes I worked with

to Silicon Valley yes I worked with another guy to build a start-up in high

another guy to build a start-up in high

another guy to build a start-up in high school oh really you were doing mail

school oh really you were doing mail

school oh really you were doing mail order for Apple too and buildings and

order for Apple too and buildings and

order for Apple too and buildings and designing software and writing it for

designing software and writing it for

designing software and writing it for Apple – ultimately I was so frustrated

Apple – ultimately I was so frustrated

Apple – ultimately I was so frustrated because we didn’t have the internet then

because we didn’t have the internet then

because we didn’t have the internet then right and I thought I need to get to

right and I thought I need to get to

right and I thought I need to get to Silicon Valley as fast as possible cuz I

Silicon Valley as fast as possible cuz I

Silicon Valley as fast as possible cuz I would be reading Mac Week magazine

would be reading Mac Week magazine

would be reading Mac Week magazine religiously every week on the back what

religiously every week on the back what

religiously every week on the back what are the rumors what’s going on even back

are the rumors what’s going on even back

are the rumors what’s going on even back then you were obsessed with that oh I

then you were obsessed with that oh I

then you were obsessed with that oh I was absolutely obsessed with all things

was absolutely obsessed with all things

was absolutely obsessed with all things computing in the in the 80s and you know

computing in the in the 80s and you know

computing in the in the 80s and you know it first started with Apple – you worked

it first started with Apple – you worked

it first started with Apple – you worked on the earliest mobile devices like the

on the earliest mobile devices like the

on the earliest mobile devices like the precursors to this at general magic at

precursors to this at general magic at

precursors to this at general magic at Philips you started your own company

Philips you started your own company

Philips you started your own company fused and by the end of the decade you

fused and by the end of the decade you

fused and by the end of the decade you probably knew more about mobile devices

probably knew more about mobile devices

probably knew more about mobile devices than literally anybody got a plan it I

than literally anybody got a plan it I

than literally anybody got a plan it I just kept doing the thing that I really

just kept doing the thing that I really

just kept doing the thing that I really love to do this is another really

love to do this is another really

love to do this is another really important point that comes up over and

important point that comes up over and

important point that comes up over and over and over again with ultra

over and over again with ultra

over and over again with ultra successful people you have to follow

successful people you have to follow

successful people you have to follow your passion you have to follow your

your passion you have to follow your

your passion you have to follow your curiosity even if there’s no clear way

curiosity even if there’s no clear way

curiosity even if there’s no clear way that you see how it’s gonna work out

that you see how it’s gonna work out

that you see how it’s gonna work out there’s no logical path forward there’s

there’s no logical path forward there’s

there’s no logical path forward there’s no final idea that is going to be

no final idea that is going to be

no final idea that is going to be created from this you just are curious

created from this you just are curious

created from this you just are curious about it you love it

about it you love it

about it you love it you become the best at it and

you become the best at it and

you become the best at it and opportunities come to you let’s keep it

opportunities come to you let’s keep it

opportunities come to you let’s keep it moving number eight take bold steps

moving number eight take bold steps

moving number eight take bold steps after vine having the idea in my mind

after vine having the idea in my mind

after vine having the idea in my mind what is the best practice – to apply the

what is the best practice – to apply the

what is the best practice – to apply the idea and and and implement it an

idea and and and implement it an

idea and and and implement it an executor do you just well you got a

executor do you just well you got a

executor do you just well you got a company right away do you know as your

company right away do you know as your

company right away do you know as your parent well we did well and don’t ask

parent well we did well and don’t ask

parent well we did well and don’t ask your parents your parents are always

your parents your parents are always

your parents your parents are always gonna validate you that’s a great idea

gonna validate you that’s a great idea

gonna validate you that’s a great idea do never ask your parents and it’s a

do never ask your parents and it’s a

do never ask your parents and it’s a good idea or not ask your spouse I’m

good idea or not ask your spouse I’m

good idea or not ask your spouse I’m great parents but don’t ask them because

great parents but don’t ask them because

great parents but don’t ask them because they’re always gonna say that’s

they’re always gonna say that’s

they’re always gonna say that’s wonderful honey it’s great things they

wonderful honey it’s great things they

wonderful honey it’s great things they love you unconditionally whether it’s a

love you unconditionally whether it’s a

love you unconditionally whether it’s a good idea or a bad idea they’re gonna

good idea or a bad idea they’re gonna

good idea or a bad idea they’re gonna say it’s great you’re seeing as spouse

say it’s great you’re seeing as spouse

say it’s great you’re seeing as spouse is the opposite spouse is the opposite

is the opposite spouse is the opposite

is the opposite spouse is the opposite should be the

should be the

should be the be truthful that’s what you want is a

be truthful that’s what you want is a

be truthful that’s what you want is a great partner so know it starts with an

great partner so know it starts with an

great partner so know it starts with an idea and in nest it took almost a whole

idea and in nest it took almost a whole

idea and in nest it took almost a whole year before we started the company the

year before we started the company the

year before we started the company the way that its first started was well how

way that its first started was well how

way that its first started was well how might I think I could solve this problem

might I think I could solve this problem

might I think I could solve this problem technically so is do I have enough of

technically so is do I have enough of

technically so is do I have enough of the pieces do I know enough of the

the pieces do I know enough of the

the pieces do I know enough of the things and I said yeah I know that

things and I said yeah I know that

things and I said yeah I know that because I had enough experience of that

because I had enough experience of that

because I had enough experience of that so here first had to research enough

so here first had to research enough

so here first had to research enough about what you think would be building

about what you think would be building

about what you think would be building then after that you started researching

then after that you started researching

then after that you started researching the market so you have to remember when

the market so you have to remember when

the market so you have to remember when you’re disrupting an industry and if you

you’re disrupting an industry and if you

you’re disrupting an industry and if you have something dramatically different if

have something dramatically different if

have something dramatically different if you have disruptive technology then you

you have disruptive technology then you

you have disruptive technology then you can change a stagnated market yes the

can change a stagnated market yes the

can change a stagnated market yes the way that I’ve seen it is that you you

way that I’ve seen it is that you you

way that I’ve seen it is that you you eat you have to start with the idea what

eat you have to start with the idea what

eat you have to start with the idea what are you changing and you have to take

are you changing and you have to take

are you changing and you have to take bold steps in terms of making something

bold steps in terms of making something

bold steps in terms of making something and trying it now you have to test lots

and trying it now you have to test lots

and trying it now you have to test lots of testing so you would make something

of testing so you would make something

of testing so you would make something and then you would go to of you know

and then you would go to of you know

and then you would go to of you know some of the industry leaders or some of

some of the industry leaders or some of

some of the industry leaders or some of the people you really trust who are

the people you really trust who are

the people you really trust who are knowledgeable about a given area and

knowledgeable about a given area and

knowledgeable about a given area and you’d say what do you think what do you

you’d say what do you think what do you

you’d say what do you think what do you think and then you start to to set your

think and then you start to to set your

think and then you start to to set your risk level based on how big the market

risk level based on how big the market

risk level based on how big the market is I think the way the world changes is

is I think the way the world changes is

is I think the way the world changes is not by people being safe but by

not by people being safe but by

not by people being safe but by challenging expectations challenging the

challenging expectations challenging the

challenging expectations challenging the conventional wisdom and if you want to

conventional wisdom and if you want to

conventional wisdom and if you want to change the world you need to get out of

change the world you need to get out of

change the world you need to get out of the the the the area of safeness so it

the the the the area of safeness so it

the the the the area of safeness so it sounds like Tony had super supportive

sounds like Tony had super supportive

sounds like Tony had super supportive parents I wouldn’t default the thinking

parents I wouldn’t default the thinking

parents I wouldn’t default the thinking that all parents are gonna be really

that all parents are gonna be really

that all parents are gonna be really supportive and say that’s a great idea

supportive and say that’s a great idea

supportive and say that’s a great idea honey go go for it but I agree that you

honey go go for it but I agree that you

honey go go for it but I agree that you don’t really need your parents

don’t really need your parents

don’t really need your parents permission either away good or bad you

permission either away good or bad you

permission either away good or bad you don’t need their approval you don’t you

don’t need their approval you don’t you

don’t need their approval you don’t you don’t need their rejection either for

don’t need their rejection either for

don’t need their rejection either for you to go off and do your thing most

you to go off and do your thing most

you to go off and do your thing most importantly is that you do something get

importantly is that you do something get

importantly is that you do something get that idea out of your head

that idea out of your head

that idea out of your head this bold genius amazing thing and

this bold genius amazing thing and

this bold genius amazing thing and actually start taking action that

actually start taking action that

actually start taking action that separates the people who watch it go off

separates the people who watch it go off

separates the people who watch it go off and do amazing things from just the

and do amazing things from just the

and do amazing things from just the dreamers and the thinkers and people who

dreamers and the thinkers and people who

dreamers and the thinkers and people who get stuck in their job and never have

get stuck in their job and never have

get stuck in their job and never have the courage that should do anything poll

the courage that should do anything poll

the courage that should do anything poll let’s go to number nine believe my wife

let’s go to number nine believe my wife

let’s go to number nine believe my wife always says if you want to achieve

always says if you want to achieve

always says if you want to achieve something you have to believe it you

something you have to believe it you

something you have to believe it you need to believe it to achieve it and

need to believe it to achieve it and

need to believe it to achieve it and Steve would believe something so

Steve would believe something so

Steve would believe something so passionately that any antenna was how

passionately that any antenna was how

passionately that any antenna was how can I say was educated it was educated

can I say was educated it was educated

can I say was educated it was educated belief it wasn’t just this you know you

belief it wasn’t just this you know you

belief it wasn’t just this you know you know just throw caution to the wind

know just throw caution to the wind

know just throw caution to the wind belief but he was educated belief that

belief but he was educated belief that

belief but he was educated belief that we could do something and that ability

we could do something and that ability

we could do something and that ability to get people convinced that this was

to get people convinced that this was

to get people convinced that this was the right way to go that it was yes

the right way to go that it was yes

the right way to go that it was yes scary and and it’s so unconventional but

scary and and it’s so unconventional but

scary and and it’s so unconventional but this is the right thing that’s what made

this is the right thing that’s what made

this is the right thing that’s what made these discoveries happen these

these discoveries happen these

these discoveries happen these inventions happen because we all work

inventions happen because we all work

inventions happen because we all work together he didn’t come up with all the

together he didn’t come up with all the

together he didn’t come up with all the ideas

ideas

ideas but he pushed us all to come together

but he pushed us all to come together

but he pushed us all to come together with the best ideas possible and sort

with the best ideas possible and sort

with the best ideas possible and sort and sift and put him together to make

and sift and put him together to make

and sift and put him together to make the best product and you do have to

the best product and you do have to

the best product and you do have to distort reality if you want to change

distort reality if you want to change

distort reality if you want to change the reality we’re living in and people

the reality we’re living in and people

the reality we’re living in and people are like they’re so locked into the

are like they’re so locked into the

are like they’re so locked into the everyday that they forget there could be

everyday that they forget there could be

everyday that they forget there could be a whole nother thing that they’re not

a whole nother thing that they’re not

a whole nother thing that they’re not seeing over here and his job was to push

seeing over here and his job was to push

seeing over here and his job was to push us to see these other things he saw

us to see these other things he saw

us to see these other things he saw before we did and he would push us to

before we did and he would push us to

before we did and he would push us to those those unknown areas and go yes

those those unknown areas and go yes

those those unknown areas and go yes it’s scary yes it’s risky but we’re

it’s scary yes it’s risky but we’re

it’s scary yes it’s risky but we’re gonna go after we’re gonna make it

gonna go after we’re gonna make it

gonna go after we’re gonna make it happen and that is as much of a skill

happen and that is as much of a skill

happen and that is as much of a skill and as important to Steve as any of his

and as important to Steve as any of his

and as important to Steve as any of his other traits maybe the most important so

other traits maybe the most important so

other traits maybe the most important so additions not rule number two learn by

additions not rule number two learn by

additions not rule number two learn by doing it’s gonna be my favorite but rule

doing it’s gonna be my favorite but rule

doing it’s gonna be my favorite but rule number nine believe it’s not my shirt

number nine believe it’s not my shirt

number nine believe it’s not my shirt it’s gotta be my favorite let’s wrap it

it’s gotta be my favorite let’s wrap it

it’s gotta be my favorite let’s wrap it up with rule number ten think younger so

up with rule number ten think younger so

up with rule number ten think younger so my last piece of advice is to think

my last piece of advice is to think

my last piece of advice is to think younger every day I’m confronted with

younger every day I’m confronted with

younger every day I’m confronted with interesting questions for my three young

interesting questions for my three young

interesting questions for my three young kids they come up with questions like

kids they come up with questions like

kids they come up with questions like why can’t cars fly around traffic or why

why can’t cars fly around traffic or why

why can’t cars fly around traffic or why don’t my shoelaces have velcro instead

don’t my shoelaces have velcro instead

don’t my shoelaces have velcro instead sometimes those questions are smart my

sometimes those questions are smart my

sometimes those questions are smart my son came to me the other day and I asked

son came to me the other day and I asked

son came to me the other day and I asked him hey go run out to the mailbox and

him hey go run out to the mailbox and

him hey go run out to the mailbox and check it he looked at me puzzled and

check it he looked at me puzzled and

check it he looked at me puzzled and said why doesn’t the mailbox just check

said why doesn’t the mailbox just check

said why doesn’t the mailbox just check itself and tell us what it does mail

itself and tell us what it does mail

itself and tell us what it does mail that’s like that’s a pretty good

that’s like that’s a pretty good

that’s like that’s a pretty good question so they could ask tons of

question so they could ask tons of

question so they could ask tons of questions

questions

questions and sometimes we find out we just don’t

and sometimes we find out we just don’t

and sometimes we find out we just don’t have the right answers we say son that’s

have the right answers we say son that’s

have the right answers we say son that’s just the way the world works so the more

just the way the world works so the more

just the way the world works so the more we’re exposed to something the more we

we’re exposed to something the more we

we’re exposed to something the more we get used to it but kids haven’t been

get used to it but kids haven’t been

get used to it but kids haven’t been around long enough to get used to those

around long enough to get used to those

around long enough to get used to those things and so when they run into

things and so when they run into

things and so when they run into problems they immediately try to solve

problems they immediately try to solve

problems they immediately try to solve them and sometimes they find a better

them and sometimes they find a better

them and sometimes they find a better way and that way really is better so my

way and that way really is better so my

way and that way really is better so my advice and that we take to heart is to

advice and that we take to heart is to

advice and that we take to heart is to have young people on your team or people

have young people on your team or people

have young people on your team or people with young minds because if you have

with young minds because if you have

with young minds because if you have those young minds they cause everyone in

those young minds they cause everyone in

those young minds they cause everyone in the room to think younger Picasso once

the room to think younger Picasso once

the room to think younger Picasso once said every child is an artist the

said every child is an artist the

said every child is an artist the problem is is when he or she grows up is

problem is is when he or she grows up is

problem is is when he or she grows up is how to remain an artist we all saw the

how to remain an artist we all saw the

how to remain an artist we all saw the world more clearly when we saw it for

world more clearly when we saw it for

world more clearly when we saw it for the first time before a lifetime of

the first time before a lifetime of

the first time before a lifetime of habits got in the way our challenge is

habits got in the way our challenge is

habits got in the way our challenge is to get back to there to feel that

to get back to there to feel that

to get back to there to feel that frustration to see those little details

frustration to see those little details

frustration to see those little details to look broader look closer and to think

to look broader look closer and to think

to look broader look closer and to think younger I love this example and it also

younger I love this example and it also

younger I love this example and it also reminds me of the importance of having

reminds me of the importance of having

reminds me of the importance of having industry Outsiders on your team having a

industry Outsiders on your team having a

industry Outsiders on your team having a beginner’s mind I’m reminded of Naveen

beginner’s mind I’m reminded of Naveen

beginner’s mind I’m reminded of Naveen Jain who’s trying to become the world’s

Jain who’s trying to become the world’s

Jain who’s trying to become the world’s first trillionaire and mind the moon and

first trillionaire and mind the moon and

first trillionaire and mind the moon and has all these ambitious projects and

has all these ambitious projects and

has all these ambitious projects and planes and he always attacks something

planes and he always attacks something

planes and he always attacks something as a beginner and he asked why can’t we

as a beginner and he asked why can’t we

as a beginner and he asked why can’t we do it this way

do it this way

do it this way sometimes when you’re so locked into an

sometimes when you’re so locked into an

sometimes when you’re so locked into an industry you can’t see it from an

industry you can’t see it from an

industry you can’t see it from an outsider’s perspective and so having

outsider’s perspective and so having

outsider’s perspective and so having young people around you is great having

young people around you is great having

young people around you is great having a young mind is great but also having

a young mind is great but also having

a young mind is great but also having people and maybe it’s you who’s the

people and maybe it’s you who’s the

people and maybe it’s you who’s the outsider who’s looking at it from a

outsider who’s looking at it from a

outsider who’s looking at it from a different perspective can help you find

different perspective can help you find

different perspective can help you find a unique solution

so that’s my take on Tony fedele’s top

so that’s my take on Tony fedele’s top 10 rose to success I hope you enjoyed I

10 rose to success I hope you enjoyed I

10 rose to success I hope you enjoyed I love to know which one that you guys

love to know which one that you guys

love to know which one that you guys learn the most from that you’re going to

learn the most from that you’re going to

learn the most from that you’re going to immediately apply somehow to your life

immediately apply somehow to your life

immediately apply somehow to your life or to your business leave it down the

or to your business leave it down the

or to your business leave it down the comments below I’m really curious to

comments below I’m really curious to

comments below I’m really curious to hear from you now I made this video

hear from you now I made this video

hear from you now I made this video because I’m more 28 ask me too so if

because I’m more 28 ask me too so if

because I’m more 28 ask me too so if there’s someone you’d like me to cover

there’s someone you’d like me to cover

there’s someone you’d like me to cover in a future top 10 video check out the

in a future top 10 video check out the

in a future top 10 video check out the link in the description and go and cast

link in the description and go and cast

link in the description and go and cast your vote on that video I also want to

your vote on that video I also want to

your vote on that video I also want to give a quick charta to Dalia Joanne who

give a quick charta to Dalia Joanne who

give a quick charta to Dalia Joanne who picked up a copy of my book your one

picked up a copy of my book your one

picked up a copy of my book your one word and then used it as a topic to

word and then used it as a topic to

word and then used it as a topic to emcee and event with Dalia that’s

emcee and event with Dalia that’s

emcee and event with Dalia that’s awesome thank you so much free support

awesome thank you so much free support

awesome thank you so much free support and I hope that the event really well so

and I hope that the event really well so

and I hope that the event really well so thank you guys again for watching I

thank you guys again for watching I

thank you guys again for watching I believe in you I hope you continue to

believe in you I hope you continue to

believe in you I hope you continue to believe in yourself and whatever your

believe in yourself and whatever your

believe in yourself and whatever your one word is much love I’ll see you soon

so you’ve reinvented the thermostat the

so you’ve reinvented the thermostat the smoke detector you gave cameras home

smoke detector you gave cameras home

smoke detector you gave cameras home security cameras a complete makeover you

security cameras a complete makeover you

security cameras a complete makeover you know before you even got to the cameras

know before you even got to the cameras

know before you even got to the cameras though like less than five years passed

though like less than five years passed

though like less than five years passed and Google snaps you up

and Google snaps you up

and Google snaps you up you sell to Google for 3.2 billion

you sell to Google for 3.2 billion

you sell to Google for 3.2 billion dollars was there any part of you that

dollars was there any part of you that

dollars was there any part of you that said yep God I don’t know this is my

said yep God I don’t know this is my

said yep God I don’t know this is my company my baby maybe we could be bigger

company my baby maybe we could be bigger

company my baby maybe we could be bigger Randy Komisar kleiner perkins thought

Randy Komisar kleiner perkins thought

Randy Komisar kleiner perkins thought you could be far bigger than even 3.2

you could be far bigger than even 3.2

you could be far bigger than even 3.2 billion dollars it was never about money

billion dollars it was never about money

billion dollars it was never about money was about building the right thing and

was about building the right thing and

was about building the right thing and so this wasn’t about money yeah the

so this wasn’t about money yeah the

so this wasn’t about money yeah the number was nice and hand could be wrong

number was nice and hand could be wrong

number was nice and hand could be wrong but this was about a 10-15 year vision

but this was about a 10-15 year vision

but this was about a 10-15 year vision and I knew that we were going to need

and I knew that we were going to need

and I knew that we were going to need big arms around us to help us get there

big arms around us to help us get there

big arms around us to help us get there because I remember how long it took to

because I remember how long it took to

because I remember how long it took to go from iPod to iPhone and those things

go from iPod to iPhone and those things

go from iPod to iPhone and those things and you need a lot of resources to do

and you need a lot of resources to do

and you need a lot of resources to do that just to be standalone people would

that just to be standalone people would

that just to be standalone people would go oh you need to go public oh you need

go oh you need to go public oh you need

go oh you need to go public oh you need to raise more money I just I didn’t want

to raise more money I just I didn’t want

to raise more money I just I didn’t want to go public so when you saw that number

to go public so when you saw that number

to go public so when you saw that number when you when you when you had the gut

when you when you when you had the gut

when you when you when you had the gut feeling you just had to go with it it’s

feeling you just had to go with it it’s

feeling you just had to go with it it’s like when you get married you never know

like when you get married you never know

like when you get married you never know what its gonna be like on the other side

what its gonna be like on the other side

what its gonna be like on the other side you trust your gut you’ve done all the

you trust your gut you’ve done all the

you trust your gut you’ve done all the analysis but at the end of day it’s all

analysis but at the end of day it’s all

analysis but at the end of day it’s all about emotional decision it’s not a

about emotional decision it’s not a

about emotional decision it’s not a rational one what is the advice for

rational one what is the advice for

rational one what is the advice for someone over 50 years

someone over 50 years

someone over 50 years oh it’s to transition into new

oh it’s to transition into new

oh it’s to transition into new technologies if you’ve had success and

technologies if you’ve had success and

technologies if you’ve had success and you’ve shown success and learning along

you’ve shown success and learning along

you’ve shown success and learning along the ways of success out of failure

the ways of success out of failure

the ways of success out of failure they’re gonna see that and they’re gonna

they’re gonna see that and they’re gonna

they’re gonna see that and they’re gonna see your passion because it’s no

see your passion because it’s no

see your passion because it’s no different than running to when you were

different than running to when you were

different than running to when you were 20 years old when you when you didn’t

20 years old when you when you didn’t

20 years old when you when you didn’t know anything right so if you have a

know anything right so if you have a

know anything right so if you have a career and you just say I’m switching

career and you just say I’m switching

career and you just say I’m switching careers I’m changing it but you’re

careers I’m changing it but you’re

careers I’m changing it but you’re taking this wealth of knowledge into a

taking this wealth of knowledge into a

taking this wealth of knowledge into a new domain the thing with employers is

new domain the thing with employers is

new domain the thing with employers is that they always want multidisciplinary

that they always want multidisciplinary

that they always want multidisciplinary people yeah they want people from all

people yeah they want people from all

people yeah they want people from all kinds of different backgrounds to bring

kinds of different backgrounds to bring

kinds of different backgrounds to bring it there so if they see oh my god you

it there so if they see oh my god you

it there so if they see oh my god you have this wealth of knowledge from this

have this wealth of knowledge from this

have this wealth of knowledge from this other thing that’s gonna help me with

other thing that’s gonna help me with

other thing that’s gonna help me with whatever I’m creating and you wanted to

whatever I’m creating and you wanted to

whatever I’m creating and you wanted to learn this too they’re going I want to

learn this too they’re going I want to

learn this too they’re going I want to learn from you your your experience and

learn from you your your experience and

learn from you your your experience and you’re gonna learn from me this new

you’re gonna learn from me this new

you’re gonna learn from me this new experience you want to learn if it’s a

experience you want to learn if it’s a

experience you want to learn if it’s a if it’s a if it’s a two-way street of

if it’s a if it’s a two-way street of

if it’s a if it’s a two-way street of learners both parties or what both

learners both parties or what both

learners both parties or what both parties are succeed together you know I

parties are succeed together you know I

parties are succeed together you know I watch our you know our kids grow and

watch our you know our kids grow and

watch our you know our kids grow and when they were really young they would

when they were really young they would

when they were really young they would look on the floor and they would see

look on the floor and they would see

look on the floor and they would see speck of dirt on the floor they pick it

speck of dirt on the floor they pick it

speck of dirt on the floor they pick it up and they look at it they look at

up and they look at it they look at

up and they look at it they look at every single thing and they’re trying to

every single thing and they’re trying to

every single thing and they’re trying to learn about everything but as they grow

learn about everything but as they grow

learn about everything but as they grow older they started ignoring all that and

older they started ignoring all that and

older they started ignoring all that and especially now they’re like what my

especially now they’re like what my

especially now they’re like what my room’s clean like hardly clean but when

room’s clean like hardly clean but when

room’s clean like hardly clean but when they were young they saw those little D

they were young they saw those little D

they were young they saw those little D bits and pieces now they don’t see them

bits and pieces now they don’t see them

bits and pieces now they don’t see them anymore and that’s what it means to say

anymore and that’s what it means to say

anymore and that’s what it means to say stay beginners is to remember to look at

stay beginners is to remember to look at

stay beginners is to remember to look at all of those little details don’t

all of those little details don’t

all of those little details don’t habituate go back peel back all of your

habituate go back peel back all of your

habituate go back peel back all of your you know preconceived ideas and notions

you know preconceived ideas and notions

you know preconceived ideas and notions and and you know calluses that have

and and you know calluses that have

and and you know calluses that have built up over time that make cloud your

built up over time that make cloud your

built up over time that make cloud your vision go back to the essence feel the

vision go back to the essence feel the

vision go back to the essence feel the essence feel that frustration feel that

essence feel that frustration feel that

essence feel that frustration feel that elation and now apply that to your work

elation and now apply that to your work

elation and now apply that to your work but you have to look deep to do that the

but you have to look deep to do that the

but you have to look deep to do that the most important word ever if you had to

most important word ever if you had to

most important word ever if you had to think of one word that’s most important

think of one word that’s most important

think of one word that’s most important to you or that sums you Apple that would

to you or that sums you Apple that would

to you or that sums you Apple that would be like a little beacon they believe

be like a little beacon they believe

be like a little beacon they believe nation if you want to know what the most

nation if you want to know what the most

nation if you want to know what the most important one word is for Tony Robbins

important one word is for Tony Robbins

important one word is for Tony Robbins Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk Oprah Winfrey will.i.am and Howard

Oprah Winfrey will.i.am and Howard

Oprah Winfrey will.i.am and Howard Schultz I have a very special secret

Schultz I have a very special secret

Schultz I have a very special secret video for you check the description for

video for you check the description for

video for you check the description for details

details

details [Music]

”

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