so someone asked me to share what my four to six best game-changing
four to six best game-changing
four to six best game-changing eye-opening tips or advice that I want
eye-opening tips or advice that I want
eye-opening tips or advice that I want people to implement to create a business
people to implement to create a business
people to implement to create a business and a life that matters and I thought
and a life that matters and I thought
and a life that matters and I thought I’m going to turn this into a video for
I’m going to turn this into a video for
I’m going to turn this into a video for you guys as well and I hope this helps
you guys as well and I hope this helps
you guys as well and I hope this helps you and you find some value in it so
you and you find some value in it so
you and you find some value in it so here we go my 6th best game-changing
here we go my 6th best game-changing
here we go my 6th best game-changing tips number one most people’s lives and
tips number one most people’s lives and
tips number one most people’s lives and their businesses are mediocre they wake
their businesses are mediocre they wake
their businesses are mediocre they wake up and drive to a job that they don’t
up and drive to a job that they don’t
up and drive to a job that they don’t really like to do work that is beneath
really like to do work that is beneath
really like to do work that is beneath them they want to spend their time doing
them they want to spend their time doing
them they want to spend their time doing more meaningful work but they can’t
more meaningful work but they can’t
more meaningful work but they can’t define what that meaningful work looks
define what that meaningful work looks
define what that meaningful work looks like we want to be a part of something
like we want to be a part of something
like we want to be a part of something great but they don’t actually believe
great but they don’t actually believe
great but they don’t actually believe that they have greatness within them
that they have greatness within them
that they have greatness within them finding your one word is the path to
finding your one word is the path to
finding your one word is the path to self awareness standing for something
self awareness standing for something
self awareness standing for something important and breaking the chains of
important and breaking the chains of
important and breaking the chains of mediocrity in all areas of your life and
mediocrity in all areas of your life and
mediocrity in all areas of your life and business number to stop selling features
business number to stop selling features
business number to stop selling features and benefits start core selling most
and benefits start core selling most
and benefits start core selling most businesses sell inefficiently people
businesses sell inefficiently people
businesses sell inefficiently people want to know what you stand for and what
want to know what you stand for and what
want to know what you stand for and what kind of company you are before they buy
kind of company you are before they buy
kind of company you are before they buy from you most salespeople either sell
from you most salespeople either sell
from you most salespeople either sell the features of their products and
the features of their products and
the features of their products and services or the benefits connected to
services or the benefits connected to
services or the benefits connected to them lead with the mission lead with
them lead with the mission lead with
them lead with the mission lead with your why lead with your values lead with
your why lead with your values lead with
your why lead with your values lead with your one word customers will come to you
your one word customers will come to you
your one word customers will come to you buy more and refer their friends because
buy more and refer their friends because
buy more and refer their friends because you’re making them feel like they are
you’re making them feel like they are
you’re making them feel like they are part of an important mission as well
part of an important mission as well
part of an important mission as well that’s core selling number three find
that’s core selling number three find
that’s core selling number three find your one word your one word is the lens
your one word your one word is the lens
your one word your one word is the lens to which you see the world it’s your
to which you see the world it’s your
to which you see the world it’s your guide to help you make the right
guide to help you make the right
guide to help you make the right decisions fania is one of the most
decisions fania is one of the most
decisions fania is one of the most important journeys you’ll ever go on in
important journeys you’ll ever go on in
important journeys you’ll ever go on in your life you start by asking yourself
your life you start by asking yourself
your life you start by asking yourself what makes you happy and trying to find
what makes you happy and trying to find
what makes you happy and trying to find a common theme between what your
a common theme between what your
a common theme between what your favorite movie is who your favorite
favorite movie is who your favorite
favorite movie is who your favorite bosses and the activities that make you
bosses and the activities that make you
bosses and the activities that make you feel most alive you can also go negative
feel most alive you can also go negative
feel most alive you can also go negative and think about the people situations
and think about the people situations
and think about the people situations and actions that you just can’t stand
and actions that you just can’t stand
and actions that you just can’t stand being a part of the opposite of that
being a part of the opposite of that
being a part of the opposite of that negative common theme is your one word
negative common theme is your one word
negative common theme is your one word to gain extra clarity you can combine
to gain extra clarity you can combine
to gain extra clarity you can combine multiple words into one word that
multiple words into one word that
multiple words into one word that carries extra meaning for you
carries extra meaning for you
carries extra meaning for you think about if you’ve always loved this
think about if you’ve always loved this
think about if you’ve always loved this one word and always will what values you
one word and always will what values you
one word and always will what values you may have learned from your parents and
may have learned from your parents and
may have learned from your parents and is this who you really are as opposed to
is this who you really are as opposed to
is this who you really are as opposed to someone you think you should be number
someone you think you should be number
someone you think you should be number four you must overcome your limiting
four you must overcome your limiting
four you must overcome your limiting beliefs you are where you are because of
beliefs you are where you are because of
beliefs you are where you are because of what you believe and the limit beliefs
what you believe and the limit beliefs
what you believe and the limit beliefs that you own have held you back from
that you own have held you back from
that you own have held you back from doing big things before and will hold
doing big things before and will hold
doing big things before and will hold you back again this time around as well
you back again this time around as well
you back again this time around as well you tell yourself that having one word
you tell yourself that having one word
you tell yourself that having one word is too bold you’ll seek out the opinions
is too bold you’ll seek out the opinions
is too bold you’ll seek out the opinions of others instead of listening to
of others instead of listening to
of others instead of listening to yourself more do you worry that someone
yourself more do you worry that someone
yourself more do you worry that someone else is using that already and you’ll
else is using that already and you’ll
else is using that already and you’ll think it’s too simple and can’t be put
think it’s too simple and can’t be put
think it’s too simple and can’t be put into a single word stop needlessly
into a single word stop needlessly
into a single word stop needlessly overcomplicating things stopped playing
overcomplicating things stopped playing
overcomplicating things stopped playing small stop being ruled by the judgements
small stop being ruled by the judgements
small stop being ruled by the judgements and opinions of other people it’s time
and opinions of other people it’s time
and opinions of other people it’s time to finally do something big with your
to finally do something big with your
to finally do something big with your life embrace it number five apply your
life embrace it number five apply your
life embrace it number five apply your one word to your marketing the easiest
one word to your marketing the easiest
one word to your marketing the easiest way to get started is to build a
way to get started is to build a
way to get started is to build a marketing campaign around your one word
marketing campaign around your one word
marketing campaign around your one word if your one word is action for example
if your one word is action for example
if your one word is action for example what’s a credo that defines action for
what’s a credo that defines action for
what’s a credo that defines action for you and your soon to be emerging
you and your soon to be emerging
you and your soon to be emerging movement what’s your action founding
movement what’s your action founding
movement what’s your action founding story what will you name your action
story what will you name your action
story what will you name your action tribe what rituals and gestures
tribe what rituals and gestures
tribe what rituals and gestures represent action what’s the name of your
represent action what’s the name of your
represent action what’s the name of your company your logo your font and your
company your logo your font and your
company your logo your font and your symbols and how do they show action what
symbols and how do they show action what
symbols and how do they show action what or who is the enemy of action and how
or who is the enemy of action and how
or who is the enemy of action and how can you rally against them what does
can you rally against them what does
can you rally against them what does action sound like your one word sits as
action sound like your one word sits as
action sound like your one word sits as a layer on top of all the important
a layer on top of all the important
a layer on top of all the important decisions that you make and your market
decisions that you make and your market
decisions that you make and your market is usually the easiest place to start
is usually the easiest place to start
is usually the easiest place to start because it brings in revenue prove to
because it brings in revenue prove to
because it brings in revenue prove to yourself that it works in small
yourself that it works in small
yourself that it works in small increments before you go all-in number
increments before you go all-in number
increments before you go all-in number six leverage your one word to build an
six leverage your one word to build an
six leverage your one word to build an empire Mickey more sales is great but
empire Mickey more sales is great but
empire Mickey more sales is great but your one word has so much greater
your one word has so much greater
your one word has so much greater potential for your business it can help
potential for your business it can help
potential for your business it can help you build an empire the next easiest
you build an empire the next easiest
you build an empire the next easiest place to start is your company culture
place to start is your company culture
place to start is your company culture let’s see there one word is care
let’s see there one word is care
let’s see there one word is care applying that to your culture how do you
applying that to your culture how do you
applying that to your culture how do you hire with care how do you onboard new
hire with care how do you onboard new
hire with care how do you onboard new hires with care how do you create an
hires with care how do you create an
hires with care how do you create an environment that screens care what
environment that screens care what
environment that screens care what company rituals will you create that
company rituals will you create that
company rituals will you create that embodied care what titles names in
embodied care what titles names in
embodied care what titles names in language will you use around care what
language will you use around care what
language will you use around care what do care company policies look like how
do care company policies look like how
do care company policies look like how do you fire with care then you can move
do you fire with care then you can move
do you fire with care then you can move to operations thinking about your client
to operations thinking about your client
to operations thinking about your client management
management
management buyer selection products and services
buyer selection products and services
buyer selection products and services quality control research and development
quality control research and development
quality control research and development mentors and advisors raising capital
mentors and advisors raising capital
mentors and advisors raising capital project management and so on how do you
project management and so on how do you
project management and so on how do you approach each one through the lens of
approach each one through the lens of
approach each one through the lens of care what started off as a personal
care what started off as a personal
care what started off as a personal journey of self-discovery has become a
journey of self-discovery has become a
journey of self-discovery has become a galvanizing force that can reshape the
galvanizing force that can reshape the
galvanizing force that can reshape the way you do business impact every level
way you do business impact every level
way you do business impact every level of your company and give the people
of your company and give the people
of your company and give the people around you as well as yourself a cause
around you as well as yourself a cause
around you as well as yourself a cause to believe in find your one word
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