blowin welcome to the Evan Carmichael show I believe in entrepreneurs and I
show I believe in entrepreneurs and I
show I believe in entrepreneurs and I want to see you achieve success with
want to see you achieve success with
want to see you achieve success with your company every week I deal with
your company every week I deal with
your company every week I deal with thousands of entrepreneurs who are
thousands of entrepreneurs who are
thousands of entrepreneurs who are frustrated or struggling who think they
frustrated or struggling who think they
frustrated or struggling who think they have a great product or service but
have a great product or service but
have a great product or service but you’re not getting the results that you
you’re not getting the results that you
you’re not getting the results that you want and I’ve been there I was a guy who
want and I’ve been there I was a guy who
want and I’ve been there I was a guy who is making 300 bucks a month could barely
is making 300 bucks a month could barely
is making 300 bucks a month could barely survive on my company almost quit
survive on my company almost quit
survive on my company almost quit multiple times and I finally cracked the
multiple times and I finally cracked the
multiple times and I finally cracked the code I made it through and this radio
code I made it through and this radio
code I made it through and this radio show is all about helping you guys do
show is all about helping you guys do
show is all about helping you guys do the same I’m going to pull you with me
the same I’m going to pull you with me
the same I’m going to pull you with me we’re going to achieve some success
we’re going to achieve some success
we’re going to achieve some success together I’m excited about the program
together I’m excited about the program
together I’m excited about the program today on the agenda did I start smaller
today on the agenda did I start smaller
today on the agenda did I start smaller think big how to get in the state of
think big how to get in the state of
think big how to get in the state of flow don’t compete on price and what to
flow don’t compete on price and what to
flow don’t compete on price and what to do when you’re frustrated I get this
do when you’re frustrated I get this
do when you’re frustrated I get this question a lot should I start small or
question a lot should I start small or
question a lot should I start small or think big and this is this is such an
think big and this is this is such an
think big and this is this is such an important learning to laugh you guys
important learning to laugh you guys
important learning to laugh you guys today if you are starting the business
today if you are starting the business
today if you are starting the business if you’re trying to think about should I
if you’re trying to think about should I
if you’re trying to think about should I just start small should i do it stop
just start small should i do it stop
just start small should i do it stop this opera or should I go for my big
this opera or should I go for my big
this opera or should I go for my big vision I got a great question that came
vision I got a great question that came
vision I got a great question that came in from Peter who’s on my youtube
in from Peter who’s on my youtube
in from Peter who’s on my youtube channel who is thinking about starting
channel who is thinking about starting
channel who is thinking about starting up a gym and he’s not sure if you should
up a gym and he’s not sure if you should
up a gym and he’s not sure if you should just rent from other gyms and test this
just rent from other gyms and test this
just rent from other gyms and test this concept or if it just go big and you
concept or if it just go big and you
concept or if it just go big and you know go after the big picture open up
know go after the big picture open up
know go after the big picture open up his own gym they got a huge loan and go
his own gym they got a huge loan and go
his own gym they got a huge loan and go for it here’s the thing okay this is
for it here’s the thing okay this is
for it here’s the thing okay this is what’s really important I want you to
what’s really important I want you to
what’s really important I want you to think big but start small the reason why
think big but start small the reason why
think big but start small the reason why it’s so important is because no matter
it’s so important is because no matter
it’s so important is because no matter how great a business plan you have at
how great a business plan you have at
how great a business plan you have at the start you’re going to make mistakes
the start you’re going to make mistakes
the start you’re going to make mistakes you’re going to have incorrect
you’re going to have incorrect
you’re going to have incorrect assumption if you look at any successful
assumption if you look at any successful
assumption if you look at any successful company you look at the first product or
company you look at the first product or
company you look at the first product or service that came up with that’s never
service that came up with that’s never
service that came up with that’s never the one that they hit it big with they
the one that they hit it big with they
the one that they hit it big with they always have to adapt to the market they
always have to adapt to the market they
always have to adapt to the market they always have to make changes so if my
always have to make changes so if my
always have to make changes so if my friend Peter here goes out takes out a
friend Peter here goes out takes out a
friend Peter here goes out takes out a huge loan cashes in his retirement
huge loan cashes in his retirement
huge loan cashes in his retirement savings goes all ends open up this huge
savings goes all ends open up this huge
savings goes all ends open up this huge gym
gym
gym it’s going to make huge mistakes and
it’s going to make huge mistakes and
it’s going to make huge mistakes and it’s probably not going to work out it
it’s probably not going to work out it
it’s probably not going to work out it could there’s a chance it might work out
could there’s a chance it might work out
could there’s a chance it might work out but it’s such a tiny chance where it’s
but it’s such a tiny chance where it’s
but it’s such a tiny chance where it’s much better to start small making
much better to start small making
much better to start small making mistakes on a small scale find something
mistakes on a small scale find something
mistakes on a small scale find something that works and then invest in making
that works and then invest in making
that works and then invest in making that better I’m an investor in a salsa
that better I’m an investor in a salsa
that better I’m an investor in a salsa dancing company here in Toronto and
dancing company here in Toronto and
dancing company here in Toronto and we’ll help five six thousand students a
we’ll help five six thousand students a
we’ll help five six thousand students a year learn how to dance salsa and the
year learn how to dance salsa and the
year learn how to dance salsa and the company was started by a woman who had
company was started by a woman who had
company was started by a woman who had no business experience she had never
no business experience she had never
no business experience she had never done anything as an arch firm before
done anything as an arch firm before
done anything as an arch firm before it’s always been corporate work she
it’s always been corporate work she
it’s always been corporate work she worked at the marriott in HR and when
worked at the marriott in HR and when
worked at the marriott in HR and when she started the company she started just
she started the company she started just
she started the company she started just renting out of Jim’s the cost of 40
renting out of Jim’s the cost of 40
renting out of Jim’s the cost of 40 bucks an hour she was the only
bucks an hour she was the only
bucks an hour she was the only instructor she had no overhead no cost
instructor she had no overhead no cost
instructor she had no overhead no cost except for her studio at 40 bucks an
except for her studio at 40 bucks an
except for her studio at 40 bucks an hour fast forward to today a few years
hour fast forward to today a few years
hour fast forward to today a few years later she’s got her own studio at a
later she’s got her own studio at a
later she’s got her own studio at a popular mall costing a hundred thousand
popular mall costing a hundred thousand
popular mall costing a hundred thousand dollars a year to maintain plus salaries
dollars a year to maintain plus salaries
dollars a year to maintain plus salaries of instructors bus admin costs bus
of instructors bus admin costs bus
of instructors bus admin costs bus marketing costs all these additional
marketing costs all these additional
marketing costs all these additional costs but she’s built it up because it
costs but she’s built it up because it
costs but she’s built it up because it worked at a small scale she tweaked her
worked at a small scale she tweaked her
worked at a small scale she tweaked her model and everything has changed and
model and everything has changed and
model and everything has changed and when she first started what she teaches
when she first started what she teaches
when she first started what she teaches has changed how she taught it has
has changed how she taught it has
has changed how she taught it has changed the class structure has changed
changed the class structure has changed
changed the class structure has changed who she brings on board has changed
who she brings on board has changed
who she brings on board has changed she’s made a lot of mistakes and learn
she’s made a lot of mistakes and learn
she’s made a lot of mistakes and learn from them along the way and it’s helped
from them along the way and it’s helped
from them along the way and it’s helped her quickly build up a highly successful
her quickly build up a highly successful
her quickly build up a highly successful enterprise that’s why I wanted to be a
enterprise that’s why I wanted to be a
enterprise that’s why I wanted to be a part of it if she had gone out and said
part of it if she had gone out and said
part of it if she had gone out and said you know what I’m going to I’m going to
you know what I’m going to I’m going to
you know what I’m going to I’m going to take out a loan I’m going to go and take
take out a loan I’m going to go and take
take out a loan I’m going to go and take the hundred thousand dollars and the
the hundred thousand dollars and the
the hundred thousand dollars and the type of thousands a year for five years
type of thousands a year for five years
type of thousands a year for five years minimum if you’re looking at a corporate
minimum if you’re looking at a corporate
minimum if you’re looking at a corporate commercial real estate I’m going to go
commercial real estate I’m going to go
commercial real estate I’m going to go and take out this loan I’m going to cash
and take out this loan I’m going to cash
and take out this loan I’m going to cash in my retirement savings it wouldn’t
in my retirement savings it wouldn’t
in my retirement savings it wouldn’t have worked out she would have made too
have worked out she would have made too
have worked out she would have made too many mistakes all at once and she would
many mistakes all at once and she would
many mistakes all at once and she would have failed and she’d be back at her
have failed and she’d be back at her
have failed and she’d be back at her marry a job and potentially in debt for
marry a job and potentially in debt for
marry a job and potentially in debt for the rest of her life
the rest of her life
the rest of her life it’s important to think big I want you
it’s important to think big I want you
it’s important to think big I want you to think bigger wanted have a big vision
to think bigger wanted have a big vision
to think bigger wanted have a big vision for yourself that’s what keeps you going
for yourself that’s what keeps you going
for yourself that’s what keeps you going every day but start small test see what
every day but start small test see what
every day but start small test see what works and continue to apply those
works and continue to apply those
works and continue to apply those changes to your business that you’ve
changes to your business that you’ve
changes to your business that you’ve success I want to get to called I have
success I want to get to called I have
success I want to get to called I have Megan on the line Megan where are you
Megan on the line Megan where are you
Megan on the line Megan where are you from and how can I help hi Evan yes hi
from and how can I help hi Evan yes hi
from and how can I help hi Evan yes hi how are you today Jared what’s going on
how are you today Jared what’s going on
how are you today Jared what’s going on ever has a question it’s not really
ever has a question it’s not really
ever has a question it’s not really about it you know I go a retail or
about it you know I go a retail or
about it you know I go a retail or physical business but my question is in
physical business but my question is in
physical business but my question is in terms of how much money you put into an
terms of how much money you put into an
terms of how much money you put into an endeavor this particular of business or
endeavor this particular of business or
endeavor this particular of business or personal endeavor I’m talking about is
personal endeavor I’m talking about is
personal endeavor I’m talking about is more they are just the creative line
more they are just the creative line
more they are just the creative line okay and you know like I failed at it
okay and you know like I failed at it
okay and you know like I failed at it you know like I keep putting money into
you know like I keep putting money into
you know like I keep putting money into it but I get very little return
it but I get very little return
it but I get very little return monetarily from it so that my question
monetarily from it so that my question
monetarily from it so that my question is how long she wants continue in this
is how long she wants continue in this
is how long she wants continue in this particular you know babe until then
particular you know babe until then
particular you know babe until then until they start making money meaning if
until they start making money meaning if
until they start making money meaning if I put in ten thousand dollars i’m lucky
I put in ten thousand dollars i’m lucky
I put in ten thousand dollars i’m lucky to see 1,500 back an actual earnings why
to see 1,500 back an actual earnings why
to see 1,500 back an actual earnings why are you doing this what is the block
are you doing this what is the block
are you doing this what is the block right why do you care about it well I
right why do you care about it well I
right why do you care about it well I really like it I find it so say
really like it I find it so say
really like it I find it so say something that makes me happy I always
something that makes me happy I always
something that makes me happy I always wanted to do it it’s very self
wanted to do it it’s very self
wanted to do it it’s very self actualized what is the vision well it’s
actualized what is the vision well it’s
actualized what is the vision well it’s an art business you’re making art I’m
an art business you’re making art I’m
an art business you’re making art I’m making it but at the same time I’m
making it but at the same time I’m
making it but at the same time I’m making it i’m constantly put it on your
making it i’m constantly put it on your
making it i’m constantly put it on your spending money is taking more art more
spending money is taking more art more
spending money is taking more art more art classes like you know spend money to
art classes like you know spend money to
art classes like you know spend money to go into art shows and you know what i
go into art shows and you know what i
go into art shows and you know what i get for each of gazing is very very
get for each of gazing is very very
get for each of gazing is very very little right you know versus what I’m
little right you know versus what I’m
little right you know versus what I’m putting into it so I want to know what
putting into it so I want to know what
putting into it so I want to know what company is should I give myself or
company is should I give myself or
company is should I give myself or should anybody give themselves like one
should anybody give themselves like one
should anybody give themselves like one year two years three years here’s the
year two years three years here’s the
year two years three years here’s the thing okay it’s a struggle for every
thing okay it’s a struggle for every
thing okay it’s a struggle for every entrepreneur who starting up nobody
entrepreneur who starting up nobody
entrepreneur who starting up nobody looks back
looks back
looks back oh that was so he starting a business
oh that was so he starting a business
oh that was so he starting a business right and you’re you’re in the struggle
right and you’re you’re in the struggle
right and you’re you’re in the struggle mode right now right right what gets you
mode right now right right what gets you
mode right now right right what gets you through right is the love of what you’re
through right is the love of what you’re
through right is the love of what you’re doing and you do it to do it you’re not
doing and you do it to do it you’re not
doing and you do it to do it you’re not I mean it because you think you’re going
I mean it because you think you’re going
I mean it because you think you’re going to try to make a lot of money of it that
to try to make a lot of money of it that
to try to make a lot of money of it that can happen but you’re doing it to do it
can happen but you’re doing it to do it
can happen but you’re doing it to do it if you look at any successful famous
if you look at any successful famous
if you look at any successful famous entrepreneur and how they got started
entrepreneur and how they got started
entrepreneur and how they got started hey they had failure after failure
hey they had failure after failure
hey they had failure after failure failure and people told them go back and
failure and people told them go back and
failure and people told them go back and get a job this isn’t for you it’s ever
get a job this isn’t for you it’s ever
get a job this isn’t for you it’s ever going to work out one of my favorite
going to work out one of my favorite
going to work out one of my favorite examples is kind of close to what you’re
examples is kind of close to what you’re
examples is kind of close to what you’re doing is George Lucas you know George
doing is George Lucas you know George
doing is George Lucas you know George Lucas yeah a producer yeah created Star
Lucas yeah a producer yeah created Star
Lucas yeah a producer yeah created Star Wars Indiana Jones you went to film
Wars Indiana Jones you went to film
Wars Indiana Jones you went to film school and people thought you’re crazy
school and people thought you’re crazy
school and people thought you’re crazy why are you going to go to film school
why are you going to go to film school
why are you going to go to film school you’re never going to get a job in the
you’re never going to get a job in the
you’re never going to get a job in the film industry it’s not going to work out
film industry it’s not going to work out
film industry it’s not going to work out and he spent six years of failure this
and he spent six years of failure this
and he spent six years of failure this failure reserved mediocre work nobody
failure reserved mediocre work nobody
failure reserved mediocre work nobody wanted to find what he was selling it
wanted to find what he was selling it
wanted to find what he was selling it and he thought constantly about going
and he thought constantly about going
and he thought constantly about going back and getting the job but he only
back and getting the job but he only
back and getting the job but he only stuck with it because he loves what he
stuck with it because he loves what he
stuck with it because he loves what he was doing early and eventually it turned
was doing early and eventually it turned
was doing early and eventually it turned out to be a huge success with star wars
out to be a huge success with star wars
out to be a huge success with star wars and indiana jones and all the other
and indiana jones and all the other
and indiana jones and all the other films he’s created so the question
films he’s created so the question
films he’s created so the question really is how much you love your art oh
really is how much you love your art oh
really is how much you love your art oh and is this hard to do that you
and is this hard to do that you
and is this hard to do that you can’t was going you’re doing this for
can’t was going you’re doing this for
can’t was going you’re doing this for you know what do you think oh well I had
you know what do you think oh well I had
you know what do you think oh well I had to give you a little more time level 6
to give you a little more time level 6
to give you a little more time level 6 to 12 months but funding nurses and so
to 12 months but funding nurses and so
to 12 months but funding nurses and so pro is different anything if you really
pro is different anything if you really
pro is different anything if you really love this thing if you love this so much
love this thing if you love this so much
love this thing if you love this so much with all your heart then you would find
with all your heart then you would find
with all your heart then you would find other ways even to make money just to do
other ways even to make money just to do
other ways even to make money just to do this because you’ve got this around
this because you’ve got this around
this because you’ve got this around running for mayor okay she seems
running for mayor okay she seems
running for mayor okay she seems late and more shows etc what other
late and more shows etc what other
late and more shows etc what other Kuiper to do another job no there’s no
Kuiper to do another job no there’s no
Kuiper to do another job no there’s no tight answer here there’s no hay in six
tight answer here there’s no hay in six
tight answer here there’s no hay in six months of doesn’t work you gotta quit I
months of doesn’t work you gotta quit I
months of doesn’t work you gotta quit I it’s listening to your heart and
it’s listening to your heart and
it’s listening to your heart and understanding why you’re doing this
understanding why you’re doing this
understanding why you’re doing this basically and maybe what might help you
basically and maybe what might help you
basically and maybe what might help you is to look at famous entrepreneur
is to look at famous entrepreneur
is to look at famous entrepreneur someone you respect and looked up to and
someone you respect and looked up to and
someone you respect and looked up to and look at their early struggles and see if
look at their early struggles and see if
look at their early struggles and see if there’s a lesson you can learn from
there’s a lesson you can learn from
there’s a lesson you can learn from their success all the reminded of Oprah
their success all the reminded of Oprah
their success all the reminded of Oprah Winfrey to and when she started he said
Winfrey to and when she started he said
Winfrey to and when she started he said that she would she had to do this she
that she would she had to do this she
that she would she had to do this she had to keep doing this even if she
had to keep doing this even if she
had to keep doing this even if she didn’t see it because she had to keep
didn’t see it because she had to keep
didn’t see it because she had to keep going because she loved it and she would
going because she loved it and she would
going because she loved it and she would find other ways to make money to keep
find other ways to make money to keep
find other ways to make money to keep doing this because she loved it so much
doing this because she loved it so much
doing this because she loved it so much I end up in washing for longer aren’t
I end up in washing for longer aren’t
I end up in washing for longer aren’t that much is this just a hobby a side
that much is this just a hobby a side
that much is this just a hobby a side thing and something to experiment or is
thing and something to experiment or is
thing and something to experiment or is this part of who you are no I I really
this part of who you are no I I really
this part of who you are no I I really you know I really love it and it’s
you know I really love it and it’s
you know I really love it and it’s actually expecting no periphery which is
actually expecting no periphery which is
actually expecting no periphery which is why I decided to do it because it has
why I decided to do it because it has
why I decided to do it because it has been saving from rental from my other
been saving from rental from my other
been saving from rental from my other job don’t you love it when I was working
job don’t you love it when I was working
job don’t you love it when I was working yeah I do it that much if you have to
yeah I do it that much if you have to
yeah I do it that much if you have to find a way to keep going if you love it
find a way to keep going if you love it
find a way to keep going if you love it if this is part of who you are you’re
if this is part of who you are you’re
if this is part of who you are you’re making a difference you have to find the
making a difference you have to find the
making a difference you have to find the way people you do not means taking on a
way people you do not means taking on a
way people you do not means taking on a part-time job and so intelligent keep
part-time job and so intelligent keep
part-time job and so intelligent keep going okay i will i will thank you very
going okay i will i will thank you very
going okay i will i will thank you very much evidence thank you good luck I
much evidence thank you good luck I
much evidence thank you good luck I don’t acknowledge everybody has the same
don’t acknowledge everybody has the same
don’t acknowledge everybody has the same problem I know it’s tough it’s really
problem I know it’s tough it’s really
problem I know it’s tough it’s really tough start in the business especially
tough start in the business especially
tough start in the business especially if you’re doing something different but
if you’re doing something different but
if you’re doing something different but if you love it you owe it to yourself
if you love it you owe it to yourself
if you love it you owe it to yourself your family your community to keep going
your family your community to keep going
your family your community to keep going welcome back to daven Carmichael show I
welcome back to daven Carmichael show I
welcome back to daven Carmichael show I believe in entrepreneurs and I want d
believe in entrepreneurs and I want d
believe in entrepreneurs and I want d you have massive success with your
you have massive success with your
you have massive success with your company and part of that is getting into
company and part of that is getting into
company and part of that is getting into the state of flow I got a great question
the state of flow I got a great question
the state of flow I got a great question from one of my youtube viewers Donald
from one of my youtube viewers Donald
from one of my youtube viewers Donald who wrote in to say how do I get in the
who wrote in to say how do I get in the
who wrote in to say how do I get in the state of flow that’s when you’re in the
state of flow that’s when you’re in the
state of flow that’s when you’re in the zone that’s when you come for the great
zone that’s when you come for the great
zone that’s when you come for the great ideas that’s when you are insanely
ideas that’s when you are insanely
ideas that’s when you are insanely productive when you are coming in the
productive when you are coming in the
productive when you are coming in the computer at nine in the morning and you
computer at nine in the morning and you
computer at nine in the morning and you look up and it’s five at nine you don’t
look up and it’s five at nine you don’t
look up and it’s five at nine you don’t even know what happened during the day
even know what happened during the day
even know what happened during the day it’s so important
it’s so important
it’s so important that when you are in flow to maintain it
that when you are in flow to maintain it
that when you are in flow to maintain it how to get there it’s hard I can’t tell
how to get there it’s hard I can’t tell
how to get there it’s hard I can’t tell you how to get there but I can tell you
you how to get there but I can tell you
you how to get there but I can tell you how not to get there you’re not going to
how not to get there you’re not going to
how not to get there you’re not going to get in the flow when you’re stressed out
get in the flow when you’re stressed out
get in the flow when you’re stressed out when you’re overworked when you’re not
when you’re overworked when you’re not
when you’re overworked when you’re not sleeping well not eating while I’m not
sleeping well not eating while I’m not
sleeping well not eating while I’m not taking care of yourself when you’re just
taking care of yourself when you’re just
taking care of yourself when you’re just putting out fires constantly with your
putting out fires constantly with your
putting out fires constantly with your business you have to allow for freedom
business you have to allow for freedom
business you have to allow for freedom and flexibility to be built in think
and flexibility to be built in think
and flexibility to be built in think about when you get your best idea it’s
about when you get your best idea it’s
about when you get your best idea it’s probably when you’re on vacation when
probably when you’re on vacation when
probably when you’re on vacation when you’re in the shower when you’re
you’re in the shower when you’re
you’re in the shower when you’re chilling out when you’re in the park
chilling out when you’re in the park
chilling out when you’re in the park when you’re walking right that’s when
when you’re walking right that’s when
when you’re walking right that’s when you get your best ideas it’s never
you get your best ideas it’s never
you get your best ideas it’s never getting people down in the boardroom
getting people down in the boardroom
getting people down in the boardroom table and saying be creative right now
table and saying be creative right now
table and saying be creative right now does it work and so when flow comes you
does it work and so when flow comes you
does it work and so when flow comes you have to run with it because it’s so
have to run with it because it’s so
have to run with it because it’s so important for your business in my
important for your business in my
important for your business in my company will push off any other
company will push off any other
company will push off any other deadlines priorities when we’re in the
deadlines priorities when we’re in the
deadlines priorities when we’re in the state of flow I’ve got a great new guy
state of flow I’ve got a great new guy
state of flow I’ve got a great new guy on my team named Jason who’s working on
on my team named Jason who’s working on
on my team named Jason who’s working on some projects he helped me with my
some projects he helped me with my
some projects he helped me with my rebrand guys some mad skills and we have
rebrand guys some mad skills and we have
rebrand guys some mad skills and we have laid out a list of priorities here’s
laid out a list of priorities here’s
laid out a list of priorities here’s what we need to work on but what’s more
what we need to work on but what’s more
what we need to work on but what’s more important than anything is slow because
important than anything is slow because
important than anything is slow because if he’s feeling an idea the Jason go
if he’s feeling an idea the Jason go
if he’s feeling an idea the Jason go running with that do that even if it’s
running with that do that even if it’s
running with that do that even if it’s not on the list because what is going to
not on the list because what is going to
not on the list because what is going to make is going to be magical it’s going
make is going to be magical it’s going
make is going to be magical it’s going to be way better than forcing somebody
to be way better than forcing somebody
to be way better than forcing somebody to work on a project they’re not
to work on a project they’re not
to work on a project they’re not interested in sometimes you feel certain
interested in sometimes you feel certain
interested in sometimes you feel certain projects sometimes you don’t if you have
projects sometimes you don’t if you have
projects sometimes you don’t if you have to go with that flow it’s so important
to go with that flow it’s so important
to go with that flow it’s so important because the work is going to come out
because the work is going to come out
because the work is going to come out when you are in flow will be
when you are in flow will be
when you are in flow will be mind-blowing for your business I want to
mind-blowing for your business I want to
mind-blowing for your business I want to get to the call I have Sasha on the line
get to the call I have Sasha on the line
get to the call I have Sasha on the line Sasha where are you from and how can I
Sasha where are you from and how can I
Sasha where are you from and how can I help hello also simple Florida welcome
help hello also simple Florida welcome
help hello also simple Florida welcome to the program what’s going on well my
to the program what’s going on well my
to the program what’s going on well my question will be how did you investigate
question will be how did you investigate
question will be how did you investigate what making people not come back to your
what making people not come back to your
what making people not come back to your store how do you how do you get people
store how do you how do you get people
store how do you how do you get people not to come back to your store yes you
not to come back to your store yes you
not to come back to your store yes you don’t want people come into your store
don’t want people come into your store
don’t want people come into your store no like I have a small business and I’m
no like I have a small business and I’m
no like I have a small business and I’m trying to like any help I mean what is
trying to like any help I mean what is
trying to like any help I mean what is what is your business my business is a
what is your business my business is a
what is your business my business is a Jewish boy okay I was two years I had I
Jewish boy okay I was two years I had I
Jewish boy okay I was two years I had I had this
had this
had this for two years then nobody coming back
for two years then nobody coming back
for two years then nobody coming back imagery store they coming once but they
imagery store they coming once but they
imagery store they coming once but they don’t come back yes sir why is that do
don’t come back yes sir why is that do
don’t come back yes sir why is that do you think I don’t know I just think
you think I don’t know I just think
you think I don’t know I just think they’ve been also else I just are they
they’ve been also else I just are they
they’ve been also else I just are they buying from you or they just walk into
buying from you or they just walk into
buying from you or they just walk into they don’t come back they will do they
they don’t come back they will do they
they don’t come back they will do they walk in they buy like who I don’t and
walk in they buy like who I don’t and
walk in they buy like who I don’t and then they’ll say they’ll they’ll say
then they’ll say they’ll they’ll say
then they’ll say they’ll they’ll say they coming back but they won’t come
they coming back but they won’t come
they coming back but they won’t come back so I want a little bit quieter
back so I want a little bit quieter
back so I want a little bit quieter store what’s different what’s different
store what’s different what’s different
store what’s different what’s different there’s nothing different the same well
there’s nothing different the same well
there’s nothing different the same well that’s why people are coming back right
that’s why people are coming back right
that’s why people are coming back right you gotta have something different
you gotta have something different
you gotta have something different there’s tons of jewelry stores out there
there’s tons of jewelry stores out there
there’s tons of jewelry stores out there so what what can I have that’s different
so what what can I have that’s different
so what what can I have that’s different what can you bring that your customers
what can you bring that your customers
what can you bring that your customers are interested in that most dealers
are interested in that most dealers
are interested in that most dealers don’t provide so think about so
don’t provide so think about so
don’t provide so think about so somebody’s coming to buy jewelry right
somebody’s coming to buy jewelry right
somebody’s coming to buy jewelry right there buying a diamond earring or ring
there buying a diamond earring or ring
there buying a diamond earring or ring or whatever it is right yes you’re
or whatever it is right yes you’re
or whatever it is right yes you’re helping them with the actual product but
helping them with the actual product but
helping them with the actual product but what other frustrations do they have
what other frustrations do they have
what other frustrations do they have that you can help them with well I
that you can help them with well I
that you can help them with well I didn’t know I renault know says but even
didn’t know I renault know says but even
didn’t know I renault know says but even so think about even education okay i
so think about even education okay i
so think about even education okay i remember when i had to go buy a diamond
remember when i had to go buy a diamond
remember when i had to go buy a diamond ring it’s confusing the first time you
ring it’s confusing the first time you
ring it’s confusing the first time you go you have no idea what you’re doing
go you have no idea what you’re doing
go you have no idea what you’re doing yes cuz they don’t know what yeah it’s a
yes cuz they don’t know what yeah it’s a
yes cuz they don’t know what yeah it’s a lot no idea especially gosh we don’t
lot no idea especially gosh we don’t
lot no idea especially gosh we don’t know what to buy you can help well I can
know what to buy you can help well I can
know what to buy you can help well I can suggest them to many other products
suggest them to many other products
suggest them to many other products that’s that’s basically what I can do
that’s that’s basically what I can do
that’s that’s basically what I can do but it did not interested in the item
but it did not interested in the item
but it did not interested in the item then I don’t know what the four-stage a
then I don’t know what the four-stage a
then I don’t know what the four-stage a lot of people are looking for simple
lot of people are looking for simple
lot of people are looking for simple solutions okay you know guys might come
solutions okay you know guys might come
solutions okay you know guys might come in looking for a diamond ring for an
in looking for a diamond ring for an
in looking for a diamond ring for an engagement ring and they’re quickly
engagement ring and they’re quickly
engagement ring and they’re quickly overwhelmed with all the different
overwhelmed with all the different
overwhelmed with all the different options color cut clarity all that stuff
options color cut clarity all that stuff
options color cut clarity all that stuff right they have no idea what they’re
right they have no idea what they’re
right they have no idea what they’re getting into so they want somebody to be
getting into so they want somebody to be
getting into so they want somebody to be friendly and educate them and teach them
friendly and educate them and teach them
friendly and educate them and teach them I’ve got to do and give them a critical
I’ve got to do and give them a critical
I’ve got to do and give them a critical option simple Apfel
option simple Apfel
option simple Apfel that’s four guys my what a possible
that’s four guys my what a possible
that’s four guys my what a possible senior from females they just come on in
senior from females they just come on in
senior from females they just come on in and they just choose me well think about
and they just choose me well think about
and they just choose me well think about your own experience your female right
your own experience your female right
your own experience your female right what’s your buying experience what do
what’s your buying experience what do
what’s your buying experience what do you look for when you go to a store not
you look for when you go to a store not
you look for when you go to a store not not when you bind Julie but anything
not when you bind Julie but anything
not when you bind Julie but anything you’re buying clothes for buying shoes
you’re buying clothes for buying shoes
you’re buying clothes for buying shoes well I look like opening who you respect
well I look like opening who you respect
well I look like opening who you respect like who what’s a fashion company that
like who what’s a fashion company that
like who what’s a fashion company that you respect their a retailer that you go
you respect their a retailer that you go
you respect their a retailer that you go to and you love that company barrel is
to and you love that company barrel is
to and you love that company barrel is good old fat dairy okay coat back so
good old fat dairy okay coat back so
good old fat dairy okay coat back so what do they do that’s great that other
what do they do that’s great that other
what do they do that’s great that other coach stores don’t do well they do sales
coach stores don’t do well they do sales
coach stores don’t do well they do sales sales or what else well i like i like i
sales or what else well i like i like i
sales or what else well i like i like i like the material I like these fabrics I
like the material I like these fabrics I
like the material I like these fabrics I like to design and everything about the
like to design and everything about the
like to design and everything about the experience about the salespeople only a
experience about the salespeople only a
experience about the salespeople only a customer service hey cousin the servers
customer service hey cousin the servers
customer service hey cousin the servers are really great well this is this is a
are really great well this is this is a
are really great well this is this is a great model for you because you’re
great model for you because you’re
great model for you because you’re taking a company a coach store and
taking a company a coach store and
taking a company a coach store and there’s tons of code stores all cities
there’s tons of code stores all cities
there’s tons of code stores all cities right there’s tons there’s just as many
right there’s tons there’s just as many
right there’s tons there’s just as many coats or this jewelry stores kako
coats or this jewelry stores kako
coats or this jewelry stores kako they’ve managed to stand out for you in
they’ve managed to stand out for you in
they’ve managed to stand out for you in some way right they have unique products
some way right they have unique products
some way right they have unique products they have great customer service they
they have great customer service they
they have great customer service they make you want to go back to model that
make you want to go back to model that
make you want to go back to model that experience and say I’m going to be the
experience and say I’m going to be the
experience and say I’m going to be the coat factory of the jewelry world okay
coat factory of the jewelry world okay
coat factory of the jewelry world okay so I have unique products and provide
so I have unique products and provide
so I have unique products and provide great service I mean people want to come
great service I mean people want to come
great service I mean people want to come back thank you what can you do what’s
back thank you what can you do what’s
back thank you what can you do what’s like one thing you could do from the
like one thing you could do from the
like one thing you could do from the coat factory that you can apply to your
coat factory that you can apply to your
coat factory that you can apply to your business right now one thing I can do is
business right now one thing I can do is
business right now one thing I can do is first I got a model more products like I
first I got a model more products like I
first I got a model more products like I have to ask away Martha model my Pradas
have to ask away Martha model my Pradas
have to ask away Martha model my Pradas so the people can come back in or you
so the people can come back in or you
so the people can come back in or you know he buying for me the unique product
know he buying for me the unique product
know he buying for me the unique product just like the coat factory has unique
just like the coat factory has unique
just like the coat factory has unique products during other pics come up with
products during other pics come up with
products during other pics come up with some unique products unique I’ll make
some unique products unique I’ll make
some unique products unique I’ll make you stand out like a show good how about
you stand out like a show good how about
you stand out like a show good how about the service what’s one thing from the
the service what’s one thing from the
the service what’s one thing from the service you love their salespeople
service you love their salespeople
service you love their salespeople they’re very customer centric what’s
they’re very customer centric what’s
they’re very customer centric what’s ones you need to take from their
ones you need to take from their
ones you need to take from their salespeople that you can apply to your
salespeople that you can apply to your
salespeople that you can apply to your business now well I can apply a good
business now well I can apply a good
business now well I can apply a good customer service I can talk to people
customer service I can talk to people
customer service I can talk to people you know
you know
you know I currently get to know the people a
I currently get to know the people a
I currently get to know the people a little bit but not know all of them but
little bit but not know all of them but
little bit but not know all of them but like you to know them so you know
like you to know them so you know
like you to know them so you know however like a great conversation with
however like a great conversation with
however like a great conversation with them so they I don’t want to come back
them so they I don’t want to come back
them so they I don’t want to come back and you know is it more it’s great that
and you know is it more it’s great that
and you know is it more it’s great that you know what the next time you go to
you know what the next time you go to
you know what the next time you go to the coat factory really examine how
the coat factory really examine how
the coat factory really examine how their sales people treat you think about
their sales people treat you think about
their sales people treat you think about like what’s the first thing they say how
like what’s the first thing they say how
like what’s the first thing they say how do they approach you there’s nobody
do they approach you there’s nobody
do they approach you there’s nobody likes me and approached by salespeople
likes me and approached by salespeople
likes me and approached by salespeople well everybody likes to be helped so how
well everybody likes to be helped so how
well everybody likes to be helped so how do they approach you and what questions
do they approach you and what questions
do they approach you and what questions do they are well when we come to me yeah
do they are well when we come to me yeah
do they are well when we come to me yeah oh when they approach me they ask me how
oh when they approach me they ask me how
oh when they approach me they ask me how can I help you do you find anything that
can I help you do you find anything that
can I help you do you find anything that you’re interested in oh are you looking
you’re interested in oh are you looking
you’re interested in oh are you looking for something like very specific so this
for something like very specific so this
for something like very specific so this is all great so and keep modeling people
is all great so and keep modeling people
is all great so and keep modeling people on the planet this is your assignment
on the planet this is your assignment
on the planet this is your assignment for the next week is to go to the coat
for the next week is to go to the coat
for the next week is to go to the coat factory model success applies here does
factory model success applies here does
factory model success applies here does that make sense yeah well alright good
that make sense yeah well alright good
that make sense yeah well alright good luck let me know how it goes i’m on
luck let me know how it goes i’m on
luck let me know how it goes i’m on every two weeks hi thank you go back to
every two weeks hi thank you go back to
every two weeks hi thank you go back to the Carmichael show I believe in
the Carmichael show I believe in
the Carmichael show I believe in entrepreneurs and I’m about to put some
entrepreneurs and I’m about to put some
entrepreneurs and I’m about to put some more money in your pocket don’t compete
more money in your pocket don’t compete
more money in your pocket don’t compete on price as entrepreneurs we tend
on price as entrepreneurs we tend
on price as entrepreneurs we tend undervalue the service that we’re
undervalue the service that we’re
undervalue the service that we’re providing and we undercut our prices and
providing and we undercut our prices and
providing and we undercut our prices and we think it’s the only way to get new
we think it’s the only way to get new
we think it’s the only way to get new businesses to deep discount our prices
businesses to deep discount our prices
businesses to deep discount our prices to get Justin to come in the door the
to get Justin to come in the door the
to get Justin to come in the door the problem here is you’re not going to get
problem here is you’re not going to get
problem here is you’re not going to get ideal customers right you don’t want
ideal customers right you don’t want
ideal customers right you don’t want customers buying from you only because
customers buying from you only because
customers buying from you only because of price they’re not going to tell their
of price they’re not going to tell their
of price they’re not going to tell their friends are not going to be long term
friends are not going to be long term
friends are not going to be long term loyal customers because as soon as you
loyal customers because as soon as you
loyal customers because as soon as you start increasing your prices they’re
start increasing your prices they’re
start increasing your prices they’re gone and there’s always going to be
gone and there’s always going to be
gone and there’s always going to be somebody who’s hungrier who’s going to
somebody who’s hungrier who’s going to
somebody who’s hungrier who’s going to undercut your price it’s just a race to
undercut your price it’s just a race to
undercut your price it’s just a race to the bottom the challenge for
the bottom the challenge for
the bottom the challenge for entrepreneurs is you have to think about
entrepreneurs is you have to think about
entrepreneurs is you have to think about what more added value you can provide to
what more added value you can provide to
what more added value you can provide to your customers make them pay not even
your customers make them pay not even
your customers make them pay not even average price but a premium price you
average price but a premium price you
average price but a premium price you should be master class you should be one
should be master class you should be one
should be master class you should be one of the best in the world of what you do
of the best in the world of what you do
of the best in the world of what you do and if you are you deserve to get paid
and if you are you deserve to get paid
and if you are you deserve to get paid so I had a question come in from Colin
so I had a question come in from Colin
so I had a question come in from Colin who has a rental property and he was
who has a rental property and he was
who has a rental property and he was trying to figure out how do I make more
trying to figure out how do I make more
trying to figure out how do I make more money than I rental property every time
money than I rental property every time
money than I rental property every time I drop my price I get business and every
I drop my price I get business and every
I drop my price I get business and every time I increase it it sits empty so
time I increase it it sits empty so
time I increase it it sits empty so here’s the thing always competing on his
here’s the thing always competing on his
here’s the thing always competing on his location and his price it’s not a
location and his price it’s not a
location and his price it’s not a winning strategy you ought to think
winning strategy you ought to think
winning strategy you ought to think about other ways to add value to the
about other ways to add value to the
about other ways to add value to the customer experience think about other
customer experience think about other
customer experience think about other frustrations they have that they’re
frustrations they have that they’re
frustrations they have that they’re coming to you for that you could
coming to you for that you could
coming to you for that you could potentially help solve for them why do
potentially help solve for them why do
potentially help solve for them why do people pay thousand dollars a night to
people pay thousand dollars a night to
people pay thousand dollars a night to stay out of Four Seasons room when they
stay out of Four Seasons room when they
stay out of Four Seasons room when they can go to a fifty dollar night hotel
can go to a fifty dollar night hotel
can go to a fifty dollar night hotel room you’re still getting a bed and a
room you’re still getting a bed and a
room you’re still getting a bed and a place to sleep but you’re getting a lot
place to sleep but you’re getting a lot
place to sleep but you’re getting a lot more added value by going to the fourth
more added value by going to the fourth
more added value by going to the fourth season they they’re selling the
season they they’re selling the
season they they’re selling the convenience they’re selling the fact
convenience they’re selling the fact
convenience they’re selling the fact that you’re going to get a hassle free
that you’re going to get a hassle free
that you’re going to get a hassle free trip for a business person who’s on a
trip for a business person who’s on a
trip for a business person who’s on a big deal they’re about to close a
big deal they’re about to close a
big deal they’re about to close a multi-million dollar deal where they
multi-million dollar deal where they
multi-million dollar deal where they going to stay they want to know that
going to stay they want to know that
going to stay they want to know that they’re going to be at the top of their
they’re going to be at the top of their
they’re going to be at the top of their game they want a good night’s sleep and
game they want a good night’s sleep and
game they want a good night’s sleep and they’re going to go and pay an extra
they’re going to go and pay an extra
they’re going to go and pay an extra couple hundred bucks to stay at the four
couple hundred bucks to stay at the four
couple hundred bucks to stay at the four seasons because they get that added
seasons because they get that added
seasons because they get that added value so for Colin who has a rental
value so for Colin who has a rental
value so for Colin who has a rental property again think about what people
property again think about what people
property again think about what people are coming for one of the problems do
are coming for one of the problems do
are coming for one of the problems do they have can you tell them about the
they have can you tell them about the
they have can you tell them about the city that you’re in and you give them a
city that you’re in and you give them a
city that you’re in and you give them a tour can you tell them about upcoming
tour can you tell them about upcoming
tour can you tell them about upcoming events that are happening what else can
events that are happening what else can
events that are happening what else can you do think about their challenges and
you do think about their challenges and
you do think about their challenges and it doesn’t have to cost a lot of money
it doesn’t have to cost a lot of money
it doesn’t have to cost a lot of money it just has to have high perceived value
it just has to have high perceived value
it just has to have high perceived value high perceived value but it doesn’t have
high perceived value but it doesn’t have
high perceived value but it doesn’t have to cost you a lot or anything a great
to cost you a lot or anything a great
to cost you a lot or anything a great example is uh I work with some some
example is uh I work with some some
example is uh I work with some some brand clients are trying to reach
brand clients are trying to reach
brand clients are trying to reach entrepreneurs and what I do with them is
entrepreneurs and what I do with them is
entrepreneurs and what I do with them is every quarter I sit down and I explained
every quarter I sit down and I explained
every quarter I sit down and I explained here’s what’s happening in the
here’s what’s happening in the
here’s what’s happening in the entrepreneur space from all of my
entrepreneur space from all of my
entrepreneur space from all of my research I collect tons of data
research I collect tons of data
research I collect tons of data questions are coming from you guys on
questions are coming from you guys on
questions are coming from you guys on YouTube Twitter everywhere and I get a
YouTube Twitter everywhere and I get a
YouTube Twitter everywhere and I get a sense of where the entrepreneur market
sense of where the entrepreneur market
sense of where the entrepreneur market is going I collect this information
is going I collect this information
is going I collect this information anyway for my stuff for my own purposes
anyway for my stuff for my own purposes
anyway for my stuff for my own purposes it helps guide the content for this
it helps guide the content for this
it helps guide the content for this program it helps guide my youtube videos
program it helps guide my youtube videos
program it helps guide my youtube videos I’m already doing this but these big
I’m already doing this but these big
I’m already doing this but these big brands that are my client they have no
brands that are my client they have no
brands that are my client they have no way of act in this data like give it to
way of act in this data like give it to
way of act in this data like give it to them for free I give this to them for
them for free I give this to them for
them for free I give this to them for free to build the relationship and then
free to build the relationship and then
free to build the relationship and then when they hire me for program they know
when they hire me for program they know
when they hire me for program they know that I know what I’m talking about and I
that I know what I’m talking about and I
that I know what I’m talking about and I can charge five times as much as the
can charge five times as much as the
can charge five times as much as the next guy so I’m a ton of value but again
next guy so I’m a ton of value but again
next guy so I’m a ton of value but again it’s not cost mating because i’ve
it’s not cost mating because i’ve
it’s not cost mating because i’ve already doing it so think about the
already doing it so think about the
already doing it so think about the frustration that your customers
frustration that your customers
frustration that your customers currently have beyond what you’re
currently have beyond what you’re
currently have beyond what you’re helping them solve and go the extra mile
helping them solve and go the extra mile
helping them solve and go the extra mile to give them more value and start
to give them more value and start
to give them more value and start increasing your prices and get paid for
increasing your prices and get paid for
increasing your prices and get paid for your worth I have Sarah on the line
your worth I have Sarah on the line
your worth I have Sarah on the line they’re aware your thumb and how can I
they’re aware your thumb and how can I
they’re aware your thumb and how can I help hi I’m from New York City of them
help hi I’m from New York City of them
help hi I’m from New York City of them actually calling about my little
actually calling about my little
actually calling about my little brother’s business he’s starting in the
brother’s business he’s starting in the
brother’s business he’s starting in the Northern Virginia DC area I was
Northern Virginia DC area I was
Northern Virginia DC area I was listening to your show and I love what
listening to your show and I love what
listening to your show and I love what you’re saying about thinking big but
you’re saying about thinking big but
you’re saying about thinking big but starting small and my brother is under
starting small and my brother is under
starting small and my brother is under starting a bakery that does like what
starting a bakery that does like what
starting a bakery that does like what he’s my delivery and cookies with the
he’s my delivery and cookies with the
he’s my delivery and cookies with the idea that it would reach out to you know
idea that it would reach out to you know
idea that it would reach out to you know the party skiing or the canvases there’s
the party skiing or the canvases there’s
the party skiing or the canvases there’s a lot of colleges in the DC area that
a lot of colleges in the DC area that
a lot of colleges in the DC area that they think they could tap into but they
they think they could tap into but they
they think they could tap into but they have absolutely zero capital and they’re
have absolutely zero capital and they’re
have absolutely zero capital and they’re trying to figure out how to get their
trying to figure out how to get their
trying to figure out how to get their products out there fast even if it means
products out there fast even if it means
products out there fast even if it means investing a little bit up front but they
investing a little bit up front but they
investing a little bit up front but they don’t they’re not in the position to
don’t they’re not in the position to
don’t they’re not in the position to take out a loan or anything crazy they’d
take out a loan or anything crazy they’d
take out a loan or anything crazy they’d like you to food trucks but that even
like you to food trucks but that even
like you to food trucks but that even seems really expensive at first tho i
seems really expensive at first tho i
seems really expensive at first tho i guess my question is how do they take
guess my question is how do they take
guess my question is how do they take that first small step that’s a great
that first small step that’s a great
that first small step that’s a great question and congrats and wanting to
question and congrats and wanting to
question and congrats and wanting to start small and build it up does he
start small and build it up does he
start small and build it up does he really have connections into that
really have connections into that
really have connections into that university market um they I think of the
university market um they I think of the
university market um they I think of the three of them were starting this I one
three of them were starting this I one
three of them were starting this I one of them definitely works like with the
of them definitely works like with the
of them definitely works like with the campus and universities and they do
campus and universities and they do
campus and universities and they do already have a friend who has a bakery
already have a friend who has a bakery
already have a friend who has a bakery and but she’s been doing with these
and but she’s been doing with these
and but she’s been doing with these things from home and they’re looking to
things from home and they’re looking to
things from home and they’re looking to collaborate with her and sort of expand
collaborate with her and sort of expand
collaborate with her and sort of expand from there and really reach campus so
from there and really reach campus so
from there and really reach campus so what what you really needs to do is
what what you really needs to do is
what what you really needs to do is prove that this model can work
prove that this model can work
prove that this model can work a bakery if you’re like the actual cost
a bakery if you’re like the actual cost
a bakery if you’re like the actual cost my bakery aren’t that much to get a
my bakery aren’t that much to get a
my bakery aren’t that much to get a physical location is expensive but the
physical location is expensive but the
physical location is expensive but the material cost is really cheap right to
material cost is really cheap right to
material cost is really cheap right to make bread and cookies you’re not going
make bread and cookies you’re not going
make bread and cookies you’re not going out and spending a ton of money yeah do
out and spending a ton of money yeah do
out and spending a ton of money yeah do this from home or they can work with
this from home or they can work with
this from home or they can work with that Baker and use their place off hours
that Baker and use their place off hours
that Baker and use their place off hours to test it the biggest thing to see is
to test it the biggest thing to see is
to test it the biggest thing to see is do people want this late night delivery
do people want this late night delivery
do people want this late night delivery service right nobody’s done this before
service right nobody’s done this before
service right nobody’s done this before it could be a great idea could totally
it could be a great idea could totally
it could be a great idea could totally tanked great so the biggest thing is not
tanked great so the biggest thing is not
tanked great so the biggest thing is not on how to produce this thing is more in
on how to produce this thing is more in
on how to produce this thing is more in the marketing side okay how do I see if
the marketing side okay how do I see if
the marketing side okay how do I see if people want to spend on how do I expose
people want to spend on how do I expose
people want to spend on how do I expose this to the University crowd so
this to the University crowd so
this to the University crowd so listening to what you’re saying before
listening to what you’re saying before
listening to what you’re saying before like they shouldn’t be going to
like they shouldn’t be going to
like they shouldn’t be going to universities there are places and just
universities there are places and just
universities there are places and just giving away free products or starting
giving away free products or starting
giving away free products or starting fall or should they just be doing
fall or should they just be doing
fall or should they just be doing anything they can to get the name out
anything they can to get the name out
anything they can to get the name out there and the concept you can do
there and the concept you can do
there and the concept you can do sampling and again when the costs are
sampling and again when the costs are
sampling and again when the costs are not high like for them to make cookies
not high like for them to make cookies
not high like for them to make cookies is not going to cost them a lot of money
is not going to cost them a lot of money
is not going to cost them a lot of money is going to be mostly on right so you
is going to be mostly on right so you
is going to be mostly on right so you have to invest a lot of hospital and
have to invest a lot of hospital and
have to invest a lot of hospital and getting that out but it’s really tapping
getting that out but it’s really tapping
getting that out but it’s really tapping into the university market and seeing
into the university market and seeing
into the university market and seeing how you can get involved in campus life
how you can get involved in campus life
how you can get involved in campus life so that people know about you want to
so that people know about you want to
so that people know about you want to try you out ok I see much more the
try you out ok I see much more the
try you out ok I see much more the marketing exercise and actually
marketing exercise and actually
marketing exercise and actually producing the stuff because it doesn’t
producing the stuff because it doesn’t
producing the stuff because it doesn’t need to go out and get a store to create
need to go out and get a store to create
need to go out and get a store to create his first product right and if it works
his first product right and if it works
his first product right and if it works and you start making some money then you
and you start making some money then you
and you start making some money then you can invest that back into business and
can invest that back into business and
can invest that back into business and get your own location if you want to
get your own location if you want to
get your own location if you want to expand to multiple universities and take
expand to multiple universities and take
expand to multiple universities and take this thing nationwide and take over the
this thing nationwide and take over the
this thing nationwide and take over the world got it so should they target maybe
world got it so should they target maybe
world got it so should they target maybe like one college specifically first and
like one college specifically first and
like one college specifically first and see how that goes and then jump from
see how that goes and then jump from
see how that goes and then jump from there should they be hitting as many
there should they be hitting as many
there should they be hitting as many different possible marcus’s they can I
different possible marcus’s they can I
different possible marcus’s they can I try to look for whatever the lowest
try to look for whatever the lowest
try to look for whatever the lowest hanging fruit is to start whatever
hanging fruit is to start whatever
hanging fruit is to start whatever colleges they went to or we know that
colleges they went to or we know that
colleges they went to or we know that partner whatever you know college
partner whatever you know college
partner whatever you know college they’re part of right now working that
they’re part of right now working that
they’re part of right now working that then that’s your easiest connection in
then that’s your easiest connection in
then that’s your easiest connection in okay get the ball rolling and and test
okay get the ball rolling and and test
okay get the ball rolling and and test the concept right if people love this
the concept right if people love this
the concept right if people love this idea of late night delivery of cookies
idea of late night delivery of cookies
idea of late night delivery of cookies then then you roll with it probably
then then you roll with it probably
then then you roll with it probably what’s going to happen is and this is
what’s going to happen is and this is
what’s going to happen is and this is typical with with motors in the first
typical with with motors in the first
typical with with motors in the first getting started there’s something to the
getting started there’s something to the
getting started there’s something to the idea but it’s not perfect yet you have
idea but it’s not perfect yet you have
idea but it’s not perfect yet you have to tweak it so the delivery model might
to tweak it so the delivery model might
to tweak it so the delivery model might be great but they may need to change
be great but they may need to change
be great but they may need to change their hours or people may not like
their hours or people may not like
their hours or people may not like cookies about maybe they want donut
cookies about maybe they want donut
cookies about maybe they want donut maybe they won’t take or something else
maybe they won’t take or something else
maybe they won’t take or something else so yeah play with the model until you
so yeah play with the model until you
so yeah play with the model until you get a working really well and the
get a working really well and the
get a working really well and the tighter you are to your customer so the
tighter you are to your customer so the
tighter you are to your customer so the closer they are to those universities
closer they are to those universities
closer they are to those universities and can get some real feedback because
and can get some real feedback because
and can get some real feedback because the first experience probably won’t be
the first experience probably won’t be
the first experience probably won’t be perfect with the customer real having
perfect with the customer real having
perfect with the customer real having somebody to to kind of sit there with
somebody to to kind of sit there with
somebody to to kind of sit there with you and be patient and say hey I’d
you and be patient and say hey I’d
you and be patient and say hey I’d really love it if you could do XYZ and
really love it if you could do XYZ and
really love it if you could do XYZ and dr. you the business that really help
dr. you the business that really help
dr. you the business that really help them take off got it that’s great I love
them take off got it that’s great I love
them take off got it that’s great I love that what’s your role in all of this Joe
that what’s your role in all of this Joe
that what’s your role in all of this Joe is my little brother and I she was
is my little brother and I she was
is my little brother and I she was listening to the show and he’s been
listening to the show and he’s been
listening to the show and he’s been racking his brain and really stretched
racking his brain and really stretched
racking his brain and really stretched out because he just proposed to his
out because he just proposed to his
out because he just proposed to his girlfriend who he’s been really busy but
girlfriend who he’s been really busy but
girlfriend who he’s been really busy but this is something that he really thinks
this is something that he really thinks
this is something that he really thinks to take off and he still got a side job
to take off and he still got a side job
to take off and he still got a side job and so as I keep hearing all these
and so as I keep hearing all these
and so as I keep hearing all these things I was listening to the show as I
things I was listening to the show as I
things I was listening to the show as I clean it’s like you’re really good
clean it’s like you’re really good
clean it’s like you’re really good opportunity to get some get searched for
opportunity to get some get searched for
opportunity to get some get searched for him just a lot of big sister I what I do
him just a lot of big sister I what I do
him just a lot of big sister I what I do we should it’s great it’s great for him
we should it’s great it’s great for him
we should it’s great it’s great for him to start part time it’s gripping in the
to start part time it’s gripping in the
to start part time it’s gripping in the test is out see if it works eep and
test is out see if it works eep and
test is out see if it works eep and really just listen to the customers
really just listen to the customers
really just listen to the customers listen to what they walk because they
listen to what they walk because they
listen to what they walk because they will tell him what needs to be changed
will tell him what needs to be changed
will tell him what needs to be changed for this business to actually work great
for this business to actually work great
for this business to actually work great and if you want to call in let me know
and if you want to call in let me know
and if you want to call in let me know I’m on every two weeks I’d love to hear
I’m on every two weeks I’d love to hear
I’m on every two weeks I’d love to hear from through the progress that sounds
from through the progress that sounds
from through the progress that sounds great I’ll definitely tell them about it
great I’ll definitely tell them about it
great I’ll definitely tell them about it alright thanks Sarah thank you so much
alright thanks Sarah thank you so much
alright thanks Sarah thank you so much no problem so for everybody listening
no problem so for everybody listening
no problem so for everybody listening this is a great model to follow start
this is a great model to follow start
this is a great model to follow start small and test your concept if he goes
small and test your concept if he goes
small and test your concept if he goes out and he buys a bakery and invest all
out and he buys a bakery and invest all
out and he buys a bakery and invest all of his money into this and takes on a
of his money into this and takes on a
of his money into this and takes on a loan is probably going to fail who knows
loan is probably going to fail who knows
loan is probably going to fail who knows if people even want late night delivery
if people even want late night delivery
if people even want late night delivery right instead of testing your
right instead of testing your
right instead of testing your assumptions on a big scale tested on the
assumptions on a big scale tested on the
assumptions on a big scale tested on the sauce count people works get some
sauce count people works get some
sauce count people works get some feedback foot that he brought back into
feedback foot that he brought back into
feedback foot that he brought back into your business and you’re on the path or
your business and you’re on the path or
your business and you’re on the path or successful enterprise welcome back to
successful enterprise welcome back to
successful enterprise welcome back to the Evan Carmichael show I believe in
the Evan Carmichael show I believe in
the Evan Carmichael show I believe in entrepreneurs and I want to see you have
entrepreneurs and I want to see you have
entrepreneurs and I want to see you have massive success with your company and
massive success with your company and
massive success with your company and part of that is going to come by
part of that is going to come by
part of that is going to come by breaking through the frustration I’m
breaking through the frustration I’m
breaking through the frustration I’m frustrated with my business constantly I
frustrated with my business constantly I
frustrated with my business constantly I wanted to be going faster I want to hit
wanted to be going faster I want to hit
wanted to be going faster I want to hit our goals more quickly I want things to
our goals more quickly I want things to
our goals more quickly I want things to happen now I want things that happen
happen now I want things that happen
happen now I want things that happen yesterday and that’s part of life as an
yesterday and that’s part of life as an
yesterday and that’s part of life as an entrepreneur and it’s okay to be there
entrepreneur and it’s okay to be there
entrepreneur and it’s okay to be there it’s one of the things that we don’t
it’s one of the things that we don’t
it’s one of the things that we don’t talk about you know you read magazines
talk about you know you read magazines
talk about you know you read magazines and books and listen to radio programs
and books and listen to radio programs
and books and listen to radio programs and everybody’s saying do these three
and everybody’s saying do these three
and everybody’s saying do these three things you’ll be successful right you
things you’ll be successful right you
things you’ll be successful right you have to bust through tons of frustration
have to bust through tons of frustration
have to bust through tons of frustration and just stick with it you’ll to get you
and just stick with it you’ll to get you
and just stick with it you’ll to get you through so if you’re frustrated right
through so if you’re frustrated right
through so if you’re frustrated right now with your business you’re not alone
now with your business you’re not alone
now with your business you’re not alone here’s a few things you can do to help
here’s a few things you can do to help
here’s a few things you can do to help you bust through the first thing that
you bust through the first thing that
you bust through the first thing that really helped me was model success I
really helped me was model success I
really helped me was model success I researched entrepreneurs who had made it
researched entrepreneurs who had made it
researched entrepreneurs who had made it to its done what I want to do but really
to its done what I want to do but really
to its done what I want to do but really hit it hard and looked at how they got
hit it hard and looked at how they got
hit it hard and looked at how they got started and found the day off struggled
started and found the day off struggled
started and found the day off struggled to all of these guys they struggled
to all of these guys they struggled
to all of these guys they struggled nobody had it easy from the start they
nobody had it easy from the start they
nobody had it easy from the start they struggled and struggled and were
struggled and struggled and were
struggled and struggled and were frustrated and they push through and
frustrated and they push through and
frustrated and they push through and researching those stories of your
researching those stories of your
researching those stories of your favorite famous entrepreneur or somebody
favorite famous entrepreneur or somebody
favorite famous entrepreneur or somebody in you that you look up to will not only
in you that you look up to will not only
in you that you look up to will not only give you strategies and what to do you
give you strategies and what to do you
give you strategies and what to do you know they did this so I can do it too
know they did this so I can do it too
know they did this so I can do it too but they’ll give you the motivation to
but they’ll give you the motivation to
but they’ll give you the motivation to keep going and busts through the
keep going and busts through the
keep going and busts through the frustration
frustration
frustration the second thing is remember why you’re
the second thing is remember why you’re
the second thing is remember why you’re doing this why did you start this
doing this why did you start this
doing this why did you start this business what are you trying to
business what are you trying to
business what are you trying to accomplish one thing that really helped
accomplish one thing that really helped
accomplish one thing that really helped me early on was I would go and I would
me early on was I would go and I would
me early on was I would go and I would do presentations entrepreneurs I would
do presentations entrepreneurs I would
do presentations entrepreneurs I would go and I would meet entrepreneurs and
go and I would meet entrepreneurs and
go and I would meet entrepreneurs and give a great presentation and feel
give a great presentation and feel
give a great presentation and feel inspired and change their lives and then
inspired and change their lives and then
inspired and change their lives and then I wake up the next day like I had to
I wake up the next day like I had to
I wake up the next day like I had to start all over again like my motivation
start all over again like my motivation
start all over again like my motivation has disappeared where did it go some
has disappeared where did it go some
has disappeared where did it go some days you just wake up and you don’t want
days you just wake up and you don’t want
days you just wake up and you don’t want to do anything as to what i would do is
to do anything as to what i would do is
to do anything as to what i would do is read the testimonials of people would
read the testimonials of people would
read the testimonials of people would left for me i would look at the emails
left for me i would look at the emails
left for me i would look at the emails people right into me and it would keep
people right into me and it would keep
people right into me and it would keep me motivated to keep going because i saw
me motivated to keep going because i saw
me motivated to keep going because i saw the impact and i have I kept wanting to
the impact and i have I kept wanting to
the impact and i have I kept wanting to do it and the third thing you can do is
do it and the third thing you can do is
do it and the third thing you can do is use frustration at school when you get
use frustration at school when you get
use frustration at school when you get so frustrated with your company two
so frustrated with your company two
so frustrated with your company two things are going to happen either one
things are going to happen either one
things are going to happen either one you’re going to quit you’re going to
you’re going to quit you’re going to
you’re going to quit you’re going to give up shut down go off and get a job
give up shut down go off and get a job
give up shut down go off and get a job or you’re going to use that as fuel to
or you’re going to use that as fuel to
or you’re going to use that as fuel to keep going to remember that when you’re
keep going to remember that when you’re
keep going to remember that when you’re frustrated you’re not alone and this is
frustrated you’re not alone and this is
frustrated you’re not alone and this is something that that really hurt me early
something that that really hurt me early
something that that really hurt me early on because I felt like I was the only
on because I felt like I was the only
on because I felt like I was the only one going through all these problems
one going through all these problems
one going through all these problems like it was super easy for everybody
like it was super easy for everybody
like it was super easy for everybody else and I was the idiot who couldn’t
else and I was the idiot who couldn’t
else and I was the idiot who couldn’t get it you know why was a reading
get it you know why was a reading
get it you know why was a reading stories about these guys who came from
stories about these guys who came from
stories about these guys who came from nothing I made it big and here I was
nothing I made it big and here I was
nothing I made it big and here I was struggling to get clients you know I had
struggling to get clients you know I had
struggling to get clients you know I had a great product I had a great team why
a great product I had a great team why
a great product I had a great team why was this so hard and I almost quit
was this so hard and I almost quit
was this so hard and I almost quit multiple times I remember one time I was
multiple times I remember one time I was
multiple times I remember one time I was on the call with with my business
on the call with with my business
on the call with with my business partner this is the worst period of my
partner this is the worst period of my
partner this is the worst period of my life and my business career it was a
life and my business career it was a
life and my business career it was a family event and we had been through so
family event and we had been through so
family event and we had been through so much pain and struggle trying to get our
much pain and struggle trying to get our
much pain and struggle trying to get our company launched and I took a call from
company launched and I took a call from
company launched and I took a call from my partner and I went upstairs and at
my partner and I went upstairs and at
my partner and I went upstairs and at the end of it was I told him I quit i
the end of it was I told him I quit i
the end of it was I told him I quit i got i had had it i had enough this was
got i had had it i had enough this was
got i had had it i had enough this was too much I feel like I need to be doing
too much I feel like I need to be doing
too much I feel like I need to be doing something where I can get some results
something where I can get some results
something where I can get some results the same way I was taking so long and
the same way I was taking so long and
the same way I was taking so long and maybe we’re just not meant to do this
maybe we’re just not meant to do this
maybe we’re just not meant to do this that’s it I’m done I quit no more i’m
that’s it I’m done I quit no more i’m
that’s it I’m done I quit no more i’m doing something else and then I hung up
doing something else and then I hung up
doing something else and then I hung up the phone and I just cried I bawled my
the phone and I just cried I bawled my
the phone and I just cried I bawled my eyes out you know tears streaming down
eyes out you know tears streaming down
eyes out you know tears streaming down my face through my nose everything I was
my face through my nose everything I was
my face through my nose everything I was just a total mess and my mom came up she
just a total mess and my mom came up she
just a total mess and my mom came up she heard me crying and she put her hand on
heard me crying and she put her hand on
heard me crying and she put her hand on my shoulder and I couldn’t even say
my shoulder and I couldn’t even say
my shoulder and I couldn’t even say anything to her I was just so frustrated
anything to her I was just so frustrated
anything to her I was just so frustrated and so upset and so disappointed in
and so upset and so disappointed in
and so upset and so disappointed in myself and so ashamed and embarrassed
myself and so ashamed and embarrassed
myself and so ashamed and embarrassed you know I had so much confidence going
you know I had so much confidence going
you know I had so much confidence going into this thing and to be at this point
into this thing and to be at this point
into this thing and to be at this point that you’re mean say that I quit was so
that you’re mean say that I quit was so
that you’re mean say that I quit was so so embarrassing now I couldn’t say
so embarrassing now I couldn’t say
so embarrassing now I couldn’t say anything I just SAT there and cried and
anything I just SAT there and cried and
anything I just SAT there and cried and I ended up going to sleep that night and
I ended up going to sleep that night and
I ended up going to sleep that night and just feeling terrible for myself and I
just feeling terrible for myself and I
just feeling terrible for myself and I woke up the next day I went back to work
woke up the next day I went back to work
woke up the next day I went back to work because that’s what I needed to do I had
because that’s what I needed to do I had
because that’s what I needed to do I had a business to build and I almost quit
a business to build and I almost quit
a business to build and I almost quit that was the first time that I actually
that was the first time that I actually
that was the first time that I actually you know threatened to quit and I meant
you know threatened to quit and I meant
you know threatened to quit and I meant it at the time I wanted to quit I wanted
it at the time I wanted to quit I wanted
it at the time I wanted to quit I wanted to go do something else I was so
to go do something else I was so
to go do something else I was so frustrated with this business mega not
frustrated with this business mega not
frustrated with this business mega not going well but I kept going to the
going well but I kept going to the
going well but I kept going to the frustration the next day I woke up and
frustration the next day I woke up and
frustration the next day I woke up and remembered those three things one
remembered those three things one
remembered those three things one Pauline success I looked at
Pauline success I looked at
Pauline success I looked at entrepreneurs like George Lucas and
entrepreneurs like George Lucas and
entrepreneurs like George Lucas and Oprah Winfrey and saw all the struggles
Oprah Winfrey and saw all the struggles
Oprah Winfrey and saw all the struggles that they had when they got started and
that they had when they got started and
that they had when they got started and I didn’t want to regret for the rest of
I didn’t want to regret for the rest of
I didn’t want to regret for the rest of my life that I quit too soon I looked at
my life that I quit too soon I looked at
my life that I quit too soon I looked at their success and I research what made
their success and I research what made
their success and I research what made them so successful walk gotten to that
them so successful walk gotten to that
them so successful walk gotten to that point and applied it to my business but
point and applied it to my business but
point and applied it to my business but more importantly was just knowing that I
more importantly was just knowing that I
more importantly was just knowing that I wasn’t alone in this like other people
wasn’t alone in this like other people
wasn’t alone in this like other people are struggling to everybody struggles
are struggling to everybody struggles
are struggling to everybody struggles with their business from your local dry
with their business from your local dry
with their business from your local dry cleaner local pizza shop all the way up
cleaner local pizza shop all the way up
cleaner local pizza shop all the way up to Donald Trump and Bill Gates these
to Donald Trump and Bill Gates these
to Donald Trump and Bill Gates these guys are all struggling at times in the
guys are all struggling at times in the
guys are all struggling at times in the business the frustration can be used as
business the frustration can be used as
business the frustration can be used as a tool to get you through the model
a tool to get you through the model
a tool to get you through the model success work the second one again was
success work the second one again was
success work the second one again was remember why do
remember why do
remember why do and I looked at my customers and I
and I looked at my customers and I
and I looked at my customers and I looked at the great feedback that we got
looked at the great feedback that we got
looked at the great feedback that we got I wasn’t giving a lot of customers I
I wasn’t giving a lot of customers I
I wasn’t giving a lot of customers I wasn’t making a lot of money but I had
wasn’t making a lot of money but I had
wasn’t making a lot of money but I had some customers and they liked it and it
some customers and they liked it and it
some customers and they liked it and it was helping them and reading their
was helping them and reading their
was helping them and reading their stories and reading their emails made me
stories and reading their emails made me
stories and reading their emails made me want to keep going you know like I feel
want to keep going you know like I feel
want to keep going you know like I feel like it let these guys down and we had a
like it let these guys down and we had a
like it let these guys down and we had a noble purpose for this business if I
noble purpose for this business if I
noble purpose for this business if I needed to keep it going and in the last
needed to keep it going and in the last
needed to keep it going and in the last part is using it as fuel I didn’t want
part is using it as fuel I didn’t want
part is using it as fuel I didn’t want to quit you know I was facing huge
to quit you know I was facing huge
to quit you know I was facing huge resistance but I didn’t want to quit I
resistance but I didn’t want to quit I
resistance but I didn’t want to quit I didn’t want that mark on me I didn’t
didn’t want that mark on me I didn’t
didn’t want that mark on me I didn’t want to regret this for the rest of my
want to regret this for the rest of my
want to regret this for the rest of my life and so I kept going and it was hard
life and so I kept going and it was hard
life and so I kept going and it was hard it was brutally hard and you’re going to
it was brutally hard and you’re going to
it was brutally hard and you’re going to go through something similar if you
go through something similar if you
go through something similar if you haven’t already multiple times but know
haven’t already multiple times but know
haven’t already multiple times but know that you’re not alone everybody goes
that you’re not alone everybody goes
that you’re not alone everybody goes through these phases completely natural
through these phases completely natural
through these phases completely natural and you can break through thank you guys
and you can break through thank you guys
and you can break through thank you guys so much for joining me for another great
so much for joining me for another great
so much for joining me for another great show I want to thank especially my
show I want to thank especially my
show I want to thank especially my producers for NASA and Doc Ock is back
producers for NASA and Doc Ock is back
producers for NASA and Doc Ock is back love you guys so much and I’m on every
love you guys so much and I’m on every
love you guys so much and I’m on every two weeks I’m back love to hear you guys
two weeks I’m back love to hear you guys
two weeks I’m back love to hear you guys at the sink hit me up on Twitter I’m
at the sink hit me up on Twitter I’m
at the sink hit me up on Twitter I’m asked Evan Carmichael thank you so much
asked Evan Carmichael thank you so much
asked Evan Carmichael thank you so much and I’ll see you in two weeks
”
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