the Evan Carmichael show i am your host Evan Carmichael I believe in
Evan Carmichael I believe in
Evan Carmichael I believe in entrepreneurs I believe in you I want
entrepreneurs I believe in you I want
entrepreneurs I believe in you I want you reach the success that you’re after
you reach the success that you’re after
you reach the success that you’re after I know you’re working hard I know you’re
I know you’re working hard I know you’re
I know you’re working hard I know you’re pouring everything you’ve got into your
pouring everything you’ve got into your
pouring everything you’ve got into your business and it’s time to get some
business and it’s time to get some
business and it’s time to get some results this is a really important show
results this is a really important show
results this is a really important show today the content on this show could
today the content on this show could
today the content on this show could change your business and your life
change your business and your life
change your business and your life forever I just got back from a two-week
forever I just got back from a two-week
forever I just got back from a two-week trip in Europe have a great time was on
trip in Europe have a great time was on
trip in Europe have a great time was on board a carnival cruise ship line but I
board a carnival cruise ship line but I
board a carnival cruise ship line but I came back to be with you guys we got a
came back to be with you guys we got a
came back to be with you guys we got a great show lined up today on the agenda
great show lined up today on the agenda
great show lined up today on the agenda what I’m talking about here it is number
what I’m talking about here it is number
what I’m talking about here it is number one don’t rip off your client’s number
one don’t rip off your client’s number
one don’t rip off your client’s number to use social media strategically number
to use social media strategically number
to use social media strategically number three don’t be average and number four
three don’t be average and number four
three don’t be average and number four eliminate the words I can’t from your
eliminate the words I can’t from your
eliminate the words I can’t from your vocabulary now let’s kick things off
vocabulary now let’s kick things off
vocabulary now let’s kick things off don’t rip off your client if you want to
don’t rip off your client if you want to
don’t rip off your client if you want to have success if you want to get people
have success if you want to get people
have success if you want to get people coming back to your business telling
coming back to your business telling
coming back to your business telling their friends giving you referrals
their friends giving you referrals
their friends giving you referrals spreading the word about you you don’t
spreading the word about you you don’t
spreading the word about you you don’t want to rip off your clients and I know
want to rip off your clients and I know
want to rip off your clients and I know it’s tempting you got somebody in the
it’s tempting you got somebody in the
it’s tempting you got somebody in the door you want to sell them as much as
door you want to sell them as much as
door you want to sell them as much as you can because that’s money today that
you can because that’s money today that
you can because that’s money today that goes in your pocket but you got to think
goes in your pocket but you got to think
goes in your pocket but you got to think bigger picture you got to think about
bigger picture you got to think about
bigger picture you got to think about the long-term you have to think about
the long-term you have to think about
the long-term you have to think about the lifetime value of the client owes on
the lifetime value of the client owes on
the lifetime value of the client owes on carnival and overall the cruise ship
carnival and overall the cruise ship
carnival and overall the cruise ship that’s a great deal you know I visited
that’s a great deal you know I visited
that’s a great deal you know I visited nine cities in 10 days and to do is on
nine cities in 10 days and to do is on
nine cities in 10 days and to do is on my own think about travel airfare you
my own think about travel airfare you
my own think about travel airfare you know transportation hotel costs all that
know transportation hotel costs all that
know transportation hotel costs all that stuff would be a lot of money let’s
stuff would be a lot of money let’s
stuff would be a lot of money let’s break value but once you get on board
break value but once you get on board
break value but once you get on board the ship everything is a ripoff it’s all
the ship everything is a ripoff it’s all
the ship everything is a ripoff it’s all it up sell and it’s a ridiculous ripoff
it up sell and it’s a ridiculous ripoff
it up sell and it’s a ridiculous ripoff just a quick example I want to get
just a quick example I want to get
just a quick example I want to get online want to go on into it you want to
online want to go on into it you want to
online want to go on into it you want to get online on a cruise ship it’s going
get online on a cruise ship it’s going
get online on a cruise ship it’s going to cost you upwards of a dollar per
to cost you upwards of a dollar per
to cost you upwards of a dollar per minute for slow as molasses internet
minute for slow as molasses internet
minute for slow as molasses internet nobody signs up for that thinking hey
nobody signs up for that thinking hey
nobody signs up for that thinking hey this is great value at carnivals
this is great value at carnivals
this is great value at carnivals providing me with everybody is upset the
providing me with everybody is upset the
providing me with everybody is upset the pissed off because they’re getting
pissed off because they’re getting
pissed off because they’re getting ripped off and I saw that fine
ripped off and I saw that fine
ripped off and I saw that fine I’m to connect I said forget this I’m
I’m to connect I said forget this I’m
I’m to connect I said forget this I’m voting with my wallet and I’m choosing
voting with my wallet and I’m choosing
voting with my wallet and I’m choosing not to spend money with carnival instead
not to spend money with carnival instead
not to spend money with carnival instead what I did was I looked in each port
what I did was I looked in each port
what I did was I looked in each port that I landed first starbucks because i
that I landed first starbucks because i
that I landed first starbucks because i knew starbucks had Wi-Fi and what did i
knew starbucks had Wi-Fi and what did i
knew starbucks had Wi-Fi and what did i do when i got to the starbucks i spent
do when i got to the starbucks i spent
do when i got to the starbucks i spent money there i bought a drink i bought
money there i bought a drink i bought
money there i bought a drink i bought some food this is a really important
some food this is a really important
some food this is a really important point of differentiation don’t be
point of differentiation don’t be
point of differentiation don’t be carnival be starbucks i chose purposely
carnival be starbucks i chose purposely
carnival be starbucks i chose purposely to avoid carnival because i thought it
to avoid carnival because i thought it
to avoid carnival because i thought it was getting ripped off and decided to
was getting ripped off and decided to
was getting ripped off and decided to seek out a starbucks i’m on vacation and
seek out a starbucks i’m on vacation and
seek out a starbucks i’m on vacation and i’m looking to try to find a starbucks
i’m looking to try to find a starbucks
i’m looking to try to find a starbucks taking time out of my vacation because i
taking time out of my vacation because i
taking time out of my vacation because i know that they provide value you
know that they provide value you
know that they provide value you provided what i was looking for that’s
provided what i was looking for that’s
provided what i was looking for that’s the power of that brand and you need to
the power of that brand and you need to
the power of that brand and you need to do the same thing for your business
do the same thing for your business
do the same thing for your business every experience with your business
every experience with your business
every experience with your business should be amazing every time somebody
should be amazing every time somebody
should be amazing every time somebody walks away from interacting with you or
walks away from interacting with you or
walks away from interacting with you or anybody at your company it should leave
anybody at your company it should leave
anybody at your company it should leave them feeling overwhelmingly happy you
them feeling overwhelmingly happy you
them feeling overwhelmingly happy you want them not just satisfied but you
want them not just satisfied but you
want them not just satisfied but you want them to be grateful for having met
want them to be grateful for having met
want them to be grateful for having met you grateful to spend money with you and
you grateful to spend money with you and
you grateful to spend money with you and that comes from over delivering like
that comes from over delivering like
that comes from over delivering like crazy and giving them way more value
crazy and giving them way more value
crazy and giving them way more value than they ever expected another example
than they ever expected another example
than they ever expected another example from carnival they have what they call
from carnival they have what they call
from carnival they have what they call shore excursion and this is where they
shore excursion and this is where they
shore excursion and this is where they take you on a tour so we landed in
take you on a tour so we landed in
take you on a tour so we landed in Florence you want to go to foreign
Florence you want to go to foreign
Florence you want to go to foreign they’ll give you a bus ride cost you 90
they’ll give you a bus ride cost you 90
they’ll give you a bus ride cost you 90 euros over a hundred bucks for a bus
euros over a hundred bucks for a bus
euros over a hundred bucks for a bus ride to get into town I did the same
ride to get into town I did the same
ride to get into town I did the same thing on my own for nine bucks are you
thing on my own for nine bucks are you
thing on my own for nine bucks are you kidding me what kind of rip off is this
kidding me what kind of rip off is this
kidding me what kind of rip off is this and the thing is what’s what’s the
and the thing is what’s what’s the
and the thing is what’s what’s the lasting impression that I have with
lasting impression that I have with
lasting impression that I have with carnival it’s not a great one am I going
carnival it’s not a great one am I going
carnival it’s not a great one am I going to say great things about them no am I
to say great things about them no am I
to say great things about them no am I going to tell my friends about them no
going to tell my friends about them no
going to tell my friends about them no am I going to think twice about going
am I going to think twice about going
am I going to think twice about going back on board their ship absolutely it’s
back on board their ship absolutely it’s
back on board their ship absolutely it’s so important that you leave a positive
so important that you leave a positive
so important that you leave a positive impression
impression
impression all the time with your clients and look
all the time with your clients and look
all the time with your clients and look for ways to consistently over deliver
for ways to consistently over deliver
for ways to consistently over deliver like crazy there’s a number of ways to
like crazy there’s a number of ways to
like crazy there’s a number of ways to do it and it comes from stop being
do it and it comes from stop being
do it and it comes from stop being average is going to be something we talk
average is going to be something we talk
average is going to be something we talk about later on in the show but think
about later on in the show but think
about later on in the show but think about every single offering that you’re
about every single offering that you’re
about every single offering that you’re giving your client what are they paying
giving your client what are they paying
giving your client what are they paying you for and what are they not paying you
you for and what are they not paying you
you for and what are they not paying you for think about the service experience
for think about the service experience
for think about the service experience it should be an experience working with
it should be an experience working with
it should be an experience working with your company it needs to be they need to
your company it needs to be they need to
your company it needs to be they need to walk away feeling better about
walk away feeling better about
walk away feeling better about themselves better about their life
themselves better about their life
themselves better about their life feeling like they have a solution
feeling like they have a solution
feeling like they have a solution through a huge pain point because they
through a huge pain point because they
through a huge pain point because they met you for me that wasn’t carnival so
met you for me that wasn’t carnival so
met you for me that wasn’t carnival so look at every single offering you have
look at every single offering you have
look at every single offering you have and look at how can you make it better a
and look at how can you make it better a
and look at how can you make it better a couple ways to do this number one you
couple ways to do this number one you
couple ways to do this number one you know you should be an expert in your
know you should be an expert in your
know you should be an expert in your field ideally you were one of your
field ideally you were one of your
field ideally you were one of your potential customers before you know what
potential customers before you know what
potential customers before you know what you’re talking about and you look for
you’re talking about and you look for
you’re talking about and you look for opportunities to make things better
opportunities to make things better
opportunities to make things better number to talk to your customers and
number to talk to your customers and
number to talk to your customers and don’t ask them you know you want to buy
don’t ask them you know you want to buy
don’t ask them you know you want to buy my product just sit down have an
my product just sit down have an
my product just sit down have an informal chat and learn about their
informal chat and learn about their
informal chat and learn about their daily life learn about what makes them
daily life learn about what makes them
daily life learn about what makes them tick learn about the biggest problems
tick learn about the biggest problems
tick learn about the biggest problems that they’re facing right now in their
that they’re facing right now in their
that they’re facing right now in their business and their life and see if
business and their life and see if
business and their life and see if there’s a way that you can make things
there’s a way that you can make things
there’s a way that you can make things easier for them it’s stepping up and
easier for them it’s stepping up and
easier for them it’s stepping up and going beyond what you’re currently
going beyond what you’re currently
going beyond what you’re currently offering to make something amazing stop
offering to make something amazing stop
offering to make something amazing stop ripping off your client I know again
ripping off your client I know again
ripping off your client I know again it’s tempting you want that money in the
it’s tempting you want that money in the
it’s tempting you want that money in the door it’s quick cash but you have to
door it’s quick cash but you have to
door it’s quick cash but you have to think about the long-term relationship
think about the long-term relationship
think about the long-term relationship you have with your customers and really
you have with your customers and really
you have with your customers and really focus in on adding as much value as you
focus in on adding as much value as you
focus in on adding as much value as you can I want to get to the calls I’ve got
can I want to get to the calls I’ve got
can I want to get to the calls I’ve got Laura on the line Laura where are you
Laura on the line Laura where are you
Laura on the line Laura where are you from and how can I help hi Evan yes hi
from and how can I help hi Evan yes hi
from and how can I help hi Evan yes hi I’m from the Natural Area and I have a
I’m from the Natural Area and I have a
I’m from the Natural Area and I have a little bit different question if you’re
little bit different question if you’re
little bit different question if you’re trying to improve officer your
trying to improve officer your
trying to improve officer your presentation of in terms of being more
presentation of in terms of being more
presentation of in terms of being more articulate and when you do a face to
articulate and when you do a face to
articulate and when you do a face to face you know as you said it’s very
face you know as you said it’s very
face you know as you said it’s very important to sit with your client
important to sit with your client
important to sit with your client it was just informally dosti where he or
it was just informally dosti where he or
it was just informally dosti where he or she is coming from and what they desire
she is coming from and what they desire
she is coming from and what they desire Shh how do you keep yourself because
Shh how do you keep yourself because
Shh how do you keep yourself because you’re here you sort of concentrate it
you’re here you sort of concentrate it
you’re here you sort of concentrate it touched rates so much I’m making a sale
touched rates so much I’m making a sale
touched rates so much I’m making a sale you know making the money you can get
you know making the money you can get
you know making the money you can get your petty keep your nerves in check
your petty keep your nerves in check
your petty keep your nerves in check that was the second part of the question
that was the second part of the question
that was the second part of the question first what we’re rocking right yeah yeah
first what we’re rocking right yeah yeah
first what we’re rocking right yeah yeah the great sorry they can very very hard
the great sorry they can very very hard
the great sorry they can very very hard to come in especially when you really
to come in especially when you really
to come in especially when you really need to deal right it correct connection
need to deal right it correct connection
need to deal right it correct connection but yeah I feel could make the
but yeah I feel could make the
but yeah I feel could make the difference between sinking or making
difference between sinking or making
difference between sinking or making your business that’s true you’re like
your business that’s true you’re like
your business that’s true you’re like really favor all right right there’s so
really favor all right right there’s so
really favor all right right there’s so many expenses today so I thought you
many expenses today so I thought you
many expenses today so I thought you know what oh my god man you might think
know what oh my god man you might think
know what oh my god man you might think the company Micah ones are and I know
the company Micah ones are and I know
the company Micah ones are and I know that’s stressful here’s what helped me
that’s stressful here’s what helped me
that’s stressful here’s what helped me and if you want to make more sales try
and if you want to make more sales try
and if you want to make more sales try not to think about this thing try to
not to think about this thing try to
not to think about this thing try to think about how you’re helping the
think about how you’re helping the
think about how you’re helping the customer like these guys have a big pain
customer like these guys have a big pain
customer like these guys have a big pain point and you’re here to help them
point and you’re here to help them
point and you’re here to help them you’re here to provide value and you
you’re here to provide value and you
you’re here to provide value and you should be able to do that right you’re
should be able to do that right you’re
should be able to do that right you’re an expert in your field you should be
an expert in your field you should be
an expert in your field you should be able to do that and tap into your
able to do that and tap into your
able to do that and tap into your passion for why you started this
passion for why you started this
passion for why you started this business now you started this company to
business now you started this company to
business now you started this company to make a difference if you serve it just
make a difference if you serve it just
make a difference if you serve it just to make money then you’re in the wrong
to make money then you’re in the wrong
to make money then you’re in the wrong during the wrong industry you got to
during the wrong industry you got to
during the wrong industry you got to change but you started this business or
change but you started this business or
change but you started this business or a reason i remember when i first started
a reason i remember when i first started
a reason i remember when i first started helping big companies they came to me
helping big companies they came to me
helping big companies they came to me Microsoft Google tons of huge companies
Microsoft Google tons of huge companies
Microsoft Google tons of huge companies came to me asking for help and I was
came to me asking for help and I was
came to me asking for help and I was nervous like well this is Microsoft them
nervous like well this is Microsoft them
nervous like well this is Microsoft them doing with this not just some small
doing with this not just some small
doing with this not just some small entrepreneur here and I was really
entrepreneur here and I was really
entrepreneur here and I was really nervous at the start but what helped me
nervous at the start but what helped me
nervous at the start but what helped me get through it is realizing that hey
get through it is realizing that hey
get through it is realizing that hey these guys are company for a reason I
these guys are company for a reason I
these guys are company for a reason I really know what I’m talking about and I
really know what I’m talking about and I
really know what I’m talking about and I can help them and I just focused the
can help them and I just focused the
can help them and I just focused the whole time on helping them instead of
whole time on helping them instead of
whole time on helping them instead of trying to sell myself and when you do
trying to sell myself and when you do
trying to sell myself and when you do that you have a lot stronger chance of
that you have a lot stronger chance of
that you have a lot stronger chance of be able to close sale right nobody wants
be able to close sale right nobody wants
be able to close sale right nobody wants to be sold to show off your expertise
to be sold to show off your expertise
to be sold to show off your expertise make it credible and and passionately
make it credible and and passionately
make it credible and and passionately believe in what you’re doing and I’ll
believe in what you’re doing and I’ll
believe in what you’re doing and I’ll dramatically increase the chances of you
dramatically increase the chances of you
dramatically increase the chances of you being over the clothes of sale so
being over the clothes of sale so
being over the clothes of sale so anytime I get nervous even sometimes now
anytime I get nervous even sometimes now
anytime I get nervous even sometimes now you know I’m thinking about the radio
you know I’m thinking about the radio
you know I’m thinking about the radio show
show
show what I’m going to talk about I want to
what I’m going to talk about I want to
what I’m going to talk about I want to have an impact again instead of getting
have an impact again instead of getting
have an impact again instead of getting nervous about it I just think I’m going
nervous about it I just think I’m going
nervous about it I just think I’m going to be myself I’m going to tap into my
to be myself I’m going to tap into my
to be myself I’m going to tap into my passion for helping entrepreneurs I want
passion for helping entrepreneurs I want
passion for helping entrepreneurs I want to see you guys succeed and that flows
to see you guys succeed and that flows
to see you guys succeed and that flows through it flows through in my thinking
through it flows through in my thinking
through it flows through in my thinking that makes me more confident and it
that makes me more confident and it
that makes me more confident and it makes me do a much better job but why
makes me do a much better job but why
makes me do a much better job but why that’s your business apply to sales
that’s your business apply to sales
that’s your business apply to sales process you have a lot more welcome back
process you have a lot more welcome back
process you have a lot more welcome back we have in carmichael show– i want to
we have in carmichael show– i want to
we have in carmichael show– i want to see you how success in your business and
see you how success in your business and
see you how success in your business and stop struggling and peridot comes from
stop struggling and peridot comes from
stop struggling and peridot comes from having a smart social media strategy
having a smart social media strategy
having a smart social media strategy will get this wrong a lot of people
will get this wrong a lot of people
will get this wrong a lot of people don’t use their social media
don’t use their social media
don’t use their social media strategically and have no idea what
strategically and have no idea what
strategically and have no idea what they’re doing now the first time I got
they’re doing now the first time I got
they’re doing now the first time I got on Twitter I thought it was a big waste
on Twitter I thought it was a big waste
on Twitter I thought it was a big waste of time we’re talking about their calves
of time we’re talking about their calves
of time we’re talking about their calves would be for lunch so I were a huge
would be for lunch so I were a huge
would be for lunch so I were a huge waste of time I’m spending my time
waste of time I’m spending my time
waste of time I’m spending my time building my business why should I waste
building my business why should I waste
building my business why should I waste it here and then I found people were
it here and then I found people were
it here and then I found people were talking about my company I did a search
talking about my company I did a search
talking about my company I did a search for my name and some people were
for my name and some people were
for my name and some people were mentioning me and so I wasn’t part of
mentioning me and so I wasn’t part of
mentioning me and so I wasn’t part of that conversation and step 1 if you’re
that conversation and step 1 if you’re
that conversation and step 1 if you’re just getting started with Twitter it’s
just getting started with Twitter it’s
just getting started with Twitter it’s just monitor don’t go on there and start
just monitor don’t go on there and start
just monitor don’t go on there and start blasting out promotions and crap that
blasting out promotions and crap that
blasting out promotions and crap that nobody is going to pay attention to that
nobody is going to pay attention to that
nobody is going to pay attention to that one is just follow the conversation
one is just follow the conversation
one is just follow the conversation that’s happening around your company if
that’s happening around your company if
that’s happening around your company if you put up your twitter account on your
you put up your twitter account on your
you put up your twitter account on your website you will get people who will
website you will get people who will
website you will get people who will start the right to you okay night you
start the right to you okay night you
start the right to you okay night you know don’t expect a huge flood at the
know don’t expect a huge flood at the
know don’t expect a huge flood at the start but you will get people who are
start but you will get people who are
start but you will get people who are actively looking to connect with you on
actively looking to connect with you on
actively looking to connect with you on Twitter before I went on my cruise I
Twitter before I went on my cruise I
Twitter before I went on my cruise I tweeted the carnival a look at their
tweeted the carnival a look at their
tweeted the carnival a look at their accounts like carnival list I’m coming
accounts like carnival list I’m coming
accounts like carnival list I’m coming on board in three days I’m excited going
on board in three days I’m excited going
on board in three days I’m excited going on vacation looking forward to your new
on vacation looking forward to your new
on vacation looking forward to your new boat and you know what the response was
boat and you know what the response was
boat and you know what the response was nothing nothing I was shocked it’s like
nothing nothing I was shocked it’s like
nothing nothing I was shocked it’s like customers calling in to you and you
customers calling in to you and you
customers calling in to you and you don’t pick up the phone and never call
don’t pick up the phone and never call
don’t pick up the phone and never call them back are you kidding me the whole
them back are you kidding me the whole
them back are you kidding me the whole point of social media this year to be
point of social media this year to be
point of social media this year to be social and at least at the very least I
social and at least at the very least I
social and at least at the very least I was expecting a hope you enjoy the trip
was expecting a hope you enjoy the trip
was expecting a hope you enjoy the trip welcome aboard have fun instead carnival
welcome aboard have fun instead carnival
welcome aboard have fun instead carnival there’s nothing these guys don’t get it
there’s nothing these guys don’t get it
there’s nothing these guys don’t get it if it were me I would at least say thank
if it were me I would at least say thank
if it were me I would at least say thank you but on top of that I try to find a
you but on top of that I try to find a
you but on top of that I try to find a way to thank the person give them a free
way to thank the person give them a free
way to thank the person give them a free dinner upgrade give them some free
dinner upgrade give them some free
dinner upgrade give them some free internet time because we’re ripping them
internet time because we’re ripping them
internet time because we’re ripping them off anyway this stuff doesn’t cost them
off anyway this stuff doesn’t cost them
off anyway this stuff doesn’t cost them anything and instead of me ripping on
anything and instead of me ripping on
anything and instead of me ripping on them for how bad they are at social
them for how bad they are at social
them for how bad they are at social media I’d be praising them to be getting
media I’d be praising them to be getting
media I’d be praising them to be getting free publicity for me going out there
free publicity for me going out there
free publicity for me going out there saying how great carnival is it’s so
saying how great carnival is it’s so
saying how great carnival is it’s so important I know it’s hard you got a
important I know it’s hard you got a
important I know it’s hard you got a million things to do in your plate but
million things to do in your plate but
million things to do in your plate but look at carnival okay they have 90,000
look at carnival okay they have 90,000
look at carnival okay they have 90,000 something followers they have a team of
something followers they have a team of
something followers they have a team of people who manage their account and they
people who manage their account and they
people who manage their account and they can’t write back to somebody i have
can’t write back to somebody i have
can’t write back to somebody i have 200,000 followers almost i respond to
200,000 followers almost i respond to
200,000 followers almost i respond to everybody who writes to me and i do it
everybody who writes to me and i do it
everybody who writes to me and i do it personally it’s not my team doing if
personally it’s not my team doing if
personally it’s not my team doing if it’s me so step one before you start
it’s me so step one before you start
it’s me so step one before you start blasting out a bunch of spam and some
blasting out a bunch of spam and some
blasting out a bunch of spam and some people aren’t going to care about just
people aren’t going to care about just
people aren’t going to care about just follow the conversation around your
follow the conversation around your
follow the conversation around your company and recognize the people who are
company and recognize the people who are
company and recognize the people who are talking about you recognize your
talking about you recognize your
talking about you recognize your champions because they feel good about
champions because they feel good about
champions because they feel good about it they’re going to keep promoting your
it they’re going to keep promoting your
it they’re going to keep promoting your business for you I want to get to the
business for you I want to get to the
business for you I want to get to the calls I have Danielle on the line then
calls I have Danielle on the line then
calls I have Danielle on the line then yeah what’s going on where you from and
yeah what’s going on where you from and
yeah what’s going on where you from and how can I help hi yeah I am some chicago
how can I help hi yeah I am some chicago
how can I help hi yeah I am some chicago and i am trying i’ve been working in
and i am trying i’ve been working in
and i am trying i’ve been working in restaurants for a very long time irish
restaurants for a very long time irish
restaurants for a very long time irish years and surveying managing all the
years and surveying managing all the
years and surveying managing all the things and my husband is a chef and we
things and my husband is a chef and we
things and my husband is a chef and we want to open our own restaurant but so
want to open our own restaurant but so
want to open our own restaurant but so he knows how to cook and I know how to
he knows how to cook and I know how to
he knows how to cook and I know how to manage the floor but we don’t really
manage the floor but we don’t really
manage the floor but we don’t really know anything about business wise how to
know anything about business wise how to
know anything about business wise how to sort of begin a venture like that I’m
sort of begin a venture like that I’m
sort of begin a venture like that I’m kind of looking for some some guidance
kind of looking for some some guidance
kind of looking for some some guidance on what to look out for and like where
on what to look out for and like where
on what to look out for and like where are those initial steps and connect
are those initial steps and connect
are those initial steps and connect ourselves sure absolutely no why why do
ourselves sure absolutely no why why do
ourselves sure absolutely no why why do you want to do this why don’t you just
you want to do this why don’t you just
you want to do this why don’t you just want to be happy with you know you know
want to be happy with you know you know
want to be happy with you know you know running the floor and him being the chef
running the floor and him being the chef
running the floor and him being the chef what makes you one of it to your own
what makes you one of it to your own
what makes you one of it to your own business you know we want to keep
business you know we want to keep
business you know we want to keep growing if you get to a certain point
growing if you get to a certain point
growing if you get to a certain point you’re like okay we’ve done everything
you’re like okay we’ve done everything
you’re like okay we’ve done everything we’ve done it for other people and we
we’ve done it for other people and we
we’ve done it for other people and we think we’ve got some pretty good ideas
think we’ve got some pretty good ideas
think we’ve got some pretty good ideas in terms of what we want to do he’s
in terms of what we want to do he’s
in terms of what we want to do he’s talented I’m you know I’m great at what
talented I’m you know I’m great at what
talented I’m you know I’m great at what I do and I think and just be like an
I do and I think and just be like an
I do and I think and just be like an incredible
incredible
incredible sure if I don’t won’t be fun the whole a
sure if I don’t won’t be fun the whole a
sure if I don’t won’t be fun the whole a survey a lot of work but it’ll be an
survey a lot of work but it’ll be an
survey a lot of work but it’ll be an incredible adventure to see if we can to
incredible adventure to see if we can to
incredible adventure to see if we can to make it on our own and especially in a
make it on our own and especially in a
make it on our own and especially in a city where there’s so much competition
city where there’s so much competition
city where there’s so much competition in the culinary industry it’s like how
in the culinary industry it’s like how
in the culinary industry it’s like how do we stack up and where you know going
do we stack up and where you know going
do we stack up and where you know going to like the competition you know now is
to like the competition you know now is
to like the competition you know now is your time yes that’s exciting ok so the
your time yes that’s exciting ok so the
your time yes that’s exciting ok so the restaurant business is a high failure
restaurant business is a high failure
restaurant business is a high failure rate of any business in America also
rate of any business in America also
rate of any business in America also it’s definitely great to do your pine
it’s definitely great to do your pine
it’s definitely great to do your pine before getting into it and a big reason
before getting into it and a big reason
before getting into it and a big reason is the people who have started these
is the people who have started these
is the people who have started these businesses one don’t have anything
businesses one don’t have anything
businesses one don’t have anything that’s really different about them but
that’s really different about them but
that’s really different about them but they’re me to product and to don’t have
they’re me to product and to don’t have
they’re me to product and to don’t have the financial backing and understanding
the financial backing and understanding
the financial backing and understanding of financial systems that you need to
of financial systems that you need to
of financial systems that you need to further business so let’s start with the
further business so let’s start with the
further business so let’s start with the first one what’s different about you
first one what’s different about you
first one what’s different about you guys what’s going to be special about
guys what’s going to be special about
guys what’s going to be special about this restaurant that nobody in Chicago
this restaurant that nobody in Chicago
this restaurant that nobody in Chicago has ever seen we do we’ve come from a
has ever seen we do we’ve come from a
has ever seen we do we’ve come from a couple of really good restaurants I
couple of really good restaurants I
couple of really good restaurants I can’t talk about it right now solar
can’t talk about it right now solar
can’t talk about it right now solar plexus always listening by we come from
plexus always listening by we come from
plexus always listening by we come from a really supportive background of very
a really supportive background of very
a really supportive background of very talented people so we have association
talented people so we have association
talented people so we have association going with sewing for us we’re not doing
going with sewing for us we’re not doing
going with sewing for us we’re not doing anything crazy in terms of actually out
anything crazy in terms of actually out
anything crazy in terms of actually out there exclude but Mike my husband just
there exclude but Mike my husband just
there exclude but Mike my husband just family is originally from Cuba and it’s
family is originally from Cuba and it’s
family is originally from Cuba and it’s like you should Cuban food scheme but
like you should Cuban food scheme but
like you should Cuban food scheme but we’re going to do Latin food and we’re
we’re going to do Latin food and we’re
we’re going to do Latin food and we’re going to do it on a on a higher and
going to do it on a on a higher and
going to do it on a on a higher and scale not inaccessible but I’m we’re
scale not inaccessible but I’m we’re
scale not inaccessible but I’m we’re also going to play into whatever the you
also going to play into whatever the you
also going to play into whatever the you knows that it can’t trends local fees no
knows that it can’t trends local fees no
knows that it can’t trends local fees no it’s really important to a lot of people
it’s really important to a lot of people
it’s really important to a lot of people in the city who value where this comes
in the city who value where this comes
in the city who value where this comes from so our restaurants in Chicago
from so our restaurants in Chicago
from so our restaurants in Chicago aren’t already doing that there are
aren’t already doing that there are
aren’t already doing that there are restaurants in Chicago who are already
restaurants in Chicago who are already
restaurants in Chicago who are already doing that another reason I don’t I
doing that another reason I don’t I
doing that another reason I don’t I don’t need to be valid one respondent
don’t need to be valid one respondent
don’t need to be valid one respondent does that one thing and and that’s I
does that one thing and and that’s I
does that one thing and and that’s I understand that that’s like oh why not
understand that that’s like oh why not
understand that that’s like oh why not but at the same time we know we’re good
but at the same time we know we’re good
but at the same time we know we’re good at we want to play to our own strengths
at we want to play to our own strengths
at we want to play to our own strengths instead of getting wild and outside of
instead of getting wild and outside of
instead of getting wild and outside of our abilities yeah and I mean you have
our abilities yeah and I mean you have
our abilities yeah and I mean you have to be exceptional as something with your
to be exceptional as something with your
to be exceptional as something with your business and it doesn’t have to be
business and it doesn’t have to be
business and it doesn’t have to be playing to the flavor of the month but
playing to the flavor of the month but
playing to the flavor of the month but maybe it’s about the service you know
maybe it’s about the service you know
maybe it’s about the service you know like maybe you see a lot of things that
like maybe you see a lot of things that
like maybe you see a lot of things that are wrong with service in the restaurant
are wrong with service in the restaurant
are wrong with service in the restaurant business and what your company stands
business and what your company stands
business and what your company stands for is radically different than current
for is radically different than current
for is radically different than current standard in
standard in
standard in absolutely and that is always important
absolutely and that is always important
absolutely and that is always important person as a manager I definitely have a
person as a manager I definitely have a
person as a manager I definitely have a great resource my servers but it’s also
great resource my servers but it’s also
great resource my servers but it’s also we everywhere that I’ve worked it’s
we everywhere that I’ve worked it’s
we everywhere that I’ve worked it’s always been very important to make
always been very important to make
always been very important to make everyone feel very welcome and also you
everyone feel very welcome and also you
everyone feel very welcome and also you know when I was growing I grew up in a
know when I was growing I grew up in a
know when I was growing I grew up in a very small town and I worked for a
very small town and I worked for a
very small town and I worked for a restaurant that was for my first jobs
restaurant that was for my first jobs
restaurant that was for my first jobs and they put such a huge emphasis I’m
and they put such a huge emphasis I’m
and they put such a huge emphasis I’m not doing too much marketing but doing a
not doing too much marketing but doing a
not doing too much marketing but doing a lot of word of mouth and and just kind
lot of word of mouth and and just kind
lot of word of mouth and and just kind of letting this everything speaks for
of letting this everything speaks for
of letting this everything speaks for itself knowledge that looks better in a
itself knowledge that looks better in a
itself knowledge that looks better in a small town but i do want to sort of send
small town but i do want to sort of send
small town but i do want to sort of send people away with this idea like you have
people away with this idea like you have
people away with this idea like you have to come to this restaurant based like so
to come to this restaurant based like so
to come to this restaurant based like so well the moments are wonderful invest in
well the moments are wonderful invest in
well the moments are wonderful invest in the customer experience and not in the
the customer experience and not in the
the customer experience and not in the marketing right people walk away and
marketing right people walk away and
marketing right people walk away and want to tell their friends are you
want to tell their friends are you
want to tell their friends are you trying to raise money for this but you
trying to raise money for this but you
trying to raise money for this but you have the funds yourself oh we have some
have the funds yourself oh we have some
have the funds yourself oh we have some funds that we’ve accumulated over the
funds that we’ve accumulated over the
funds that we’ve accumulated over the years certainly not enough to completely
years certainly not enough to completely
years certainly not enough to completely go solo but I do have some mentors from
go solo but I do have some mentors from
go solo but I do have some mentors from my my ears coming up in the industry who
my my ears coming up in the industry who
my my ears coming up in the industry who have expressed interest so I want to go
have expressed interest so I want to go
have expressed interest so I want to go to them with a solid business plan
to them with a solid business plan
to them with a solid business plan before I say okay what about your basic
before I say okay what about your basic
before I say okay what about your basic 30 checkbook I architect no absolutely
30 checkbook I architect no absolutely
30 checkbook I architect no absolutely and I would really encourage you to hone
and I would really encourage you to hone
and I would really encourage you to hone your pitch I mean I saw thousands of
your pitch I mean I saw thousands of
your pitch I mean I saw thousands of deals come across my decimals in the
deals come across my decimals in the
deals come across my decimals in the venture capital business now you’re
venture capital business now you’re
venture capital business now you’re definitely more the angel level but you
definitely more the angel level but you
definitely more the angel level but you got to have a clear message as to what
got to have a clear message as to what
got to have a clear message as to what the opportunity is here and what’s going
the opportunity is here and what’s going
the opportunity is here and what’s going to be different about your restaurant I
to be different about your restaurant I
to be different about your restaurant I think you have it it’s just not being
think you have it it’s just not being
think you have it it’s just not being articulated so if its service or if it’s
articulated so if its service or if it’s
articulated so if its service or if it’s the Cuban food or like what makes most
the Cuban food or like what makes most
the Cuban food or like what makes most restaurants terrible and how can yours
restaurants terrible and how can yours
restaurants terrible and how can yours be amazing Frank I think it’s going to
be amazing Frank I think it’s going to
be amazing Frank I think it’s going to be very for a lot of people to invest in
be very for a lot of people to invest in
be very for a lot of people to invest in the business that has the highest
the business that has the highest
the business that has the highest failure rate in America now I think you
failure rate in America now I think you
failure rate in America now I think you guys can do it welcome back and every
guys can do it welcome back and every
guys can do it welcome back and every time I go show I believe in you and
time I go show I believe in you and
time I go show I believe in you and I want to see you get some results from
I want to see you get some results from
I want to see you get some results from the hard work that you’re putting in and
the hard work that you’re putting in and
the hard work that you’re putting in and it starts by not being average they
it starts by not being average they
it starts by not being average they average being average being just okay is
average being average being just okay is
average being average being just okay is a recipe for failure you’re not going to
a recipe for failure you’re not going to
a recipe for failure you’re not going to build a great company by being average I
build a great company by being average I
build a great company by being average I went on the Carnival cruise ship and on
went on the Carnival cruise ship and on
went on the Carnival cruise ship and on our last day sitting around having our
our last day sitting around having our
our last day sitting around having our last meal and it was thinking what was
last meal and it was thinking what was
last meal and it was thinking what was the best food that we had on board this
the best food that we had on board this
the best food that we had on board this ship you know he had ten days on the
ship you know he had ten days on the
ship you know he had ten days on the boat what was favourite food and nothing
boat what was favourite food and nothing
boat what was favourite food and nothing came to mind yeah nothing was terrible i
came to mind yeah nothing was terrible i
came to mind yeah nothing was terrible i think it’s food poisoning I didn’t you
think it’s food poisoning I didn’t you
think it’s food poisoning I didn’t you know get sick but nothing was great it
know get sick but nothing was great it
know get sick but nothing was great it was just okay it was average so then we
was just okay it was average so then we
was just okay it was average so then we expanded thought okay well find that the
expanded thought okay well find that the
expanded thought okay well find that the food wasn’t great but what about the
food wasn’t great but what about the
food wasn’t great but what about the ship you know what about the ship was
ship you know what about the ship was
ship you know what about the ship was there anything gray what was the memory
there anything gray what was the memory
there anything gray what was the memory flash memory from the ship and again
flash memory from the ship and again
flash memory from the ship and again nothing came up it was okay you know we
nothing came up it was okay you know we
nothing came up it was okay you know we didn’t have a mechanical meltdown no
didn’t have a mechanical meltdown no
didn’t have a mechanical meltdown no major problems but it was just okay I’ve
major problems but it was just okay I’ve
major problems but it was just okay I’ve been on a dozen different cruises before
been on a dozen different cruises before
been on a dozen different cruises before I’m a big fan of the industry and a
I’m a big fan of the industry and a
I’m a big fan of the industry and a great way to travel but there’s nothing
great way to travel but there’s nothing
great way to travel but there’s nothing special about this boat compared to the
special about this boat compared to the
special about this boat compared to the other boats I was off it was just okay
other boats I was off it was just okay
other boats I was off it was just okay and the result of this is I don’t talk
and the result of this is I don’t talk
and the result of this is I don’t talk about it at least in a positive way but
about it at least in a positive way but
about it at least in a positive way but I’m not telling people you have got to
I’m not telling people you have got to
I’m not telling people you have got to go on this boat because it’s amazing the
go on this boat because it’s amazing the
go on this boat because it’s amazing the food was amazing the features were
food was amazing the features were
food was amazing the features were amazing there’s nothing great to talk
amazing there’s nothing great to talk
amazing there’s nothing great to talk about and so you’re forgettable we
about and so you’re forgettable we
about and so you’re forgettable we expanded the search and started thinking
expanded the search and started thinking
expanded the search and started thinking about the entire trip all the businesses
about the entire trip all the businesses
about the entire trip all the businesses that we saw all the different
that we saw all the different
that we saw all the different entrepreneurs that we visited you know
entrepreneurs that we visited you know
entrepreneurs that we visited you know ten ten days nine different cities every
ten ten days nine different cities every
ten ten days nine different cities every day I got off went to visit different
day I got off went to visit different
day I got off went to visit different entrepreneurs different shop went to
entrepreneurs different shop went to
entrepreneurs different shop went to talk to them learn to both their
talk to them learn to both their
talk to them learn to both their businesses and for the most part almost
businesses and for the most part almost
businesses and for the most part almost everybody was the same thing average
everybody was the same thing average
everybody was the same thing average just okay no lasting memories
just okay no lasting memories
just okay no lasting memories the one guy who had an impact on me was
the one guy who had an impact on me was
the one guy who had an impact on me was the shop owner in Florence and this guy
the shop owner in Florence and this guy
the shop owner in Florence and this guy had a leather goods store he was selling
had a leather goods store he was selling
had a leather goods store he was selling jackets and purses and while is anything
jackets and purses and while is anything
jackets and purses and while is anything you wanted to do with leather and when
you wanted to do with leather and when
you wanted to do with leather and when it came to the store he greeted me and
it came to the store he greeted me and
it came to the store he greeted me and my child’s little rusty but he worked
my child’s little rusty but he worked
my child’s little rusty but he worked with me and he told me about the city he
with me and he told me about the city he
with me and he told me about the city he told me about the history told me about
told me about the history told me about
told me about the history told me about the bike race that was happening that
the bike race that was happening that
the bike race that was happening that day the asking arose from and I’m sad
day the asking arose from and I’m sad
day the asking arose from and I’m sad that I didn’t really like anything in
that I didn’t really like anything in
that I didn’t really like anything in his store didn’t buy anything but he
his store didn’t buy anything but he
his store didn’t buy anything but he left a lasting memory with me as I was
left a lasting memory with me as I was
left a lasting memory with me as I was walking out of the store he said this is
walking out of the store he said this is
walking out of the store he said this is to you I hope you have a great vacation
to you I hope you have a great vacation
to you I hope you have a great vacation and so he was a guy was left a mark and
and so he was a guy was left a mark and
and so he was a guy was left a mark and he’s somebody will talk about and refer
he’s somebody will talk about and refer
he’s somebody will talk about and refer people to and again I wish that I like
people to and again I wish that I like
people to and again I wish that I like some of the stuff in his store but of
some of the stuff in his store but of
some of the stuff in his store but of all the businesses that I met of all the
all the businesses that I met of all the
all the businesses that I met of all the entrepreneurs that I came across he was
entrepreneurs that I came across he was
entrepreneurs that I came across he was the only one who really stood out now
the only one who really stood out now
the only one who really stood out now going around Europe this is happening
going around Europe this is happening
going around Europe this is happening everywhere and this presents a humongous
everywhere and this presents a humongous
everywhere and this presents a humongous challenge for you but also a massive
challenge for you but also a massive
challenge for you but also a massive opportunity it’s a problem because
opportunity it’s a problem because
opportunity it’s a problem because you’re probably average the things you
you’re probably average the things you
you’re probably average the things you do are average business is just average
do are average business is just average
do are average business is just average it’s okay there’s nothing great about it
it’s okay there’s nothing great about it
it’s okay there’s nothing great about it it’s not bad you know you’re not
it’s not bad you know you’re not
it’s not bad you know you’re not angering your customers hopefully but
angering your customers hopefully but
angering your customers hopefully but it’s not great there’s nothing memorable
it’s not great there’s nothing memorable
it’s not great there’s nothing memorable there’s no reason for people to talk
there’s no reason for people to talk
there’s no reason for people to talk about you welcome to the world of you
about you welcome to the world of you
about you welcome to the world of you know the eighty percent this is
know the eighty percent this is
know the eighty percent this is everybody and it’s ariz my most
everybody and it’s ariz my most
everybody and it’s ariz my most businesses fail eighty percent of
businesses fail eighty percent of
businesses fail eighty percent of businesses will fail it’s a huge number
businesses will fail it’s a huge number
businesses will fail it’s a huge number it doesn’t have to be that way but if
it doesn’t have to be that way but if
it doesn’t have to be that way but if you just keep doing the same thing that
you just keep doing the same thing that
you just keep doing the same thing that everybody else is doing in your industry
everybody else is doing in your industry
everybody else is doing in your industry those guys are going to fail to you have
those guys are going to fail to you have
those guys are going to fail to you have to find a way to stand out and be
to find a way to stand out and be
to find a way to stand out and be different this is where the opportunity
different this is where the opportunity
different this is where the opportunity comes in there’s a huge opportunity
comes in there’s a huge opportunity
comes in there’s a huge opportunity because your competition is average to
because your competition is average to
because your competition is average to they’re not doing anything memorable
they’re not doing anything memorable
they’re not doing anything memorable they’re not doing anything in stand out
they’re not doing anything in stand out
they’re not doing anything in stand out there may be slightly better than you
there may be slightly better than you
there may be slightly better than you and so customers go to them just because
and so customers go to them just because
and so customers go to them just because there’s no other great option you need
there’s no other great option you need
there’s no other great option you need to give people a reason to talk about
to give people a reason to talk about
to give people a reason to talk about you to be great do something that really
you to be great do something that really
you to be great do something that really stands out and puts you on the map when
stands out and puts you on the map when
stands out and puts you on the map when we’re talking to the last caller about
we’re talking to the last caller about
we’re talking to the last caller about the restaurant in Chicago there’s tons
the restaurant in Chicago there’s tons
the restaurant in Chicago there’s tons of restaurants in Chicago and it sounds
of restaurants in Chicago and it sounds
of restaurants in Chicago and it sounds like she has a great experience great
like she has a great experience great
like she has a great experience great background years in the business and her
background years in the business and her
background years in the business and her fiance the shaft it’s a killer
fiance the shaft it’s a killer
fiance the shaft it’s a killer combination but again there’s nothing
combination but again there’s nothing
combination but again there’s nothing great in her pitch at least I believe
great in her pitch at least I believe
great in her pitch at least I believe there’s something great in each of us
there’s something great in each of us
there’s something great in each of us you got to let that come out if you
you got to let that come out if you
you got to let that come out if you don’t then you make it hard for people
don’t then you make it hard for people
don’t then you make it hard for people to talk about you you make it hard for
to talk about you you make it hard for
to talk about you you make it hard for your customers to tell their friends
your customers to tell their friends
your customers to tell their friends about you because you’re just by
about you because you’re just by
about you because you’re just by carnival you’re okay it was ok it was
carnival you’re okay it was ok it was
carnival you’re okay it was ok it was average nothing special but your
average nothing special but your
average nothing special but your homework today is to start thinking
homework today is to start thinking
homework today is to start thinking about how you can really make your
about how you can really make your
about how you can really make your business stand out how you can really
business stand out how you can really
business stand out how you can really add a ton of value to your customers and
add a ton of value to your customers and
add a ton of value to your customers and give them something worth talking about
give them something worth talking about
give them something worth talking about a guy recent wrote in to me and he has a
a guy recent wrote in to me and he has a
a guy recent wrote in to me and he has a he want to start a flower shop and again
he want to start a flower shop and again
he want to start a flower shop and again flower shop lift mr. competitive
flower shop lift mr. competitive
flower shop lift mr. competitive business it’s hard to sort of flower
business it’s hard to sort of flower
business it’s hard to sort of flower shop the margins aren’t great you got to
shop the margins aren’t great you got to
shop the margins aren’t great you got to love the flower business to do well in
love the flower business to do well in
love the flower business to do well in it and he’s got tons of competition and
it and he’s got tons of competition and
it and he’s got tons of competition and you know welcome to the world of
you know welcome to the world of
you know welcome to the world of business we all have turned the
business we all have turned the
business we all have turned the competition there’s not a lot of
competition there’s not a lot of
competition there’s not a lot of industries that have no competition so
industries that have no competition so
industries that have no competition so you’re fighting and so I asked and
you’re fighting and so I asked and
you’re fighting and so I asked and listen what is different about your
listen what is different about your
listen what is different about your business why do you want to start this
business why do you want to start this
business why do you want to start this thing and he said because flowers make
thing and he said because flowers make
thing and he said because flowers make him call when he’s around flowers he
him call when he’s around flowers he
him call when he’s around flowers he calms down he has a hectic life he
calms down he has a hectic life he
calms down he has a hectic life he carries a lot of stress with him and
carries a lot of stress with him and
carries a lot of stress with him and being around all these flowers makes him
being around all these flowers makes him
being around all these flowers makes him out of that feeling of pop and I said
out of that feeling of pop and I said
out of that feeling of pop and I said this is fantastic this is what you need
this is fantastic this is what you need
this is fantastic this is what you need to build your whole business around
to build your whole business around
to build your whole business around because there’s tons of people will feel
because there’s tons of people will feel
because there’s tons of people will feel the same way they want to feel calm they
the same way they want to feel calm they
the same way they want to feel calm they have stressed out live the whole
have stressed out live the whole
have stressed out live the whole business should be about being calm and
business should be about being calm and
business should be about being calm and you should bring in the flowers that
you should bring in the flowers that
you should bring in the flowers that feel that make you feel calm you should
feel that make you feel calm you should
feel that make you feel calm you should have a logo a company name signage that
have a logo a company name signage that
have a logo a company name signage that make you feel calm the whole display of
make you feel calm the whole display of
make you feel calm the whole display of your store the music that you play the
your store the music that you play the
your store the music that you play the staff that you hire everything should be
staff that you hire everything should be
staff that you hire everything should be about being calm and the people who will
about being calm and the people who will
about being calm and the people who will come to you are the ones who want to
come to you are the ones who want to
come to you are the ones who want to become those are your ideal clients
become those are your ideal clients
become those are your ideal clients because they’re the people who can
because they’re the people who can
because they’re the people who can relate to what your message is you
relate to what your message is you
relate to what your message is you believe in the same thing that you do
believe in the same thing that you do
believe in the same thing that you do you have to pour more of yourself into
you have to pour more of yourself into
you have to pour more of yourself into your business think about what you stand
your business think about what you stand
your business think about what you stand for think about what you believe in
for think about what you believe in
for think about what you believe in that’s the unique differentiator this is
that’s the unique differentiator this is
that’s the unique differentiator this is how you stand out this is how you go
how you stand out this is how you go
how you stand out this is how you go beyond being average beyond being just
beyond being average beyond being just
beyond being average beyond being just okay and get people to talk about you I
okay and get people to talk about you I
okay and get people to talk about you I have a mechanic who fixes my Vespa his
have a mechanic who fixes my Vespa his
have a mechanic who fixes my Vespa his name is George and George is an amazing
name is George and George is an amazing
name is George and George is an amazing guy he believes in family he treats
guy he believes in family he treats
guy he believes in family he treats everybody like they’re part of his
everybody like they’re part of his
everybody like they’re part of his family that should be part of his brand
family that should be part of his brand
family that should be part of his brand that’s what makes him stand out I pass
that’s what makes him stand out I pass
that’s what makes him stand out I pass people on to his business I I
people on to his business I I
people on to his business I I recommended my father but go see him
recommended my father but go see him
recommended my father but go see him because George treats everybody like
because George treats everybody like
because George treats everybody like family the problem is in his business
family the problem is in his business
family the problem is in his business his staff doesn’t treat you like family
his staff doesn’t treat you like family
his staff doesn’t treat you like family they’re good they’re just average
they’re good they’re just average
they’re good they’re just average they’re okay this store set up like any
they’re okay this store set up like any
they’re okay this store set up like any other store his website is like any
other store his website is like any
other store his website is like any other website there’s nothing unique
other website there’s nothing unique
other website there’s nothing unique about the entire business except George
about the entire business except George
about the entire business except George and if George poured more of himself
and if George poured more of himself
and if George poured more of himself into his business and encapsulated that
into his business and encapsulated that
into his business and encapsulated that family concept that he believed in and
family concept that he believed in and
family concept that he believed in and treated everybody like family and had
treated everybody like family and had
treated everybody like family and had his staff did everybody like family you
his staff did everybody like family you
his staff did everybody like family you would attract customers wanted to do
would attract customers wanted to do
would attract customers wanted to do that way you want to be treated like
that way you want to be treated like
that way you want to be treated like that then you walk into Georgia shop
that then you walk into Georgia shop
that then you walk into Georgia shop he’ll give you an espresso they’ll ask
he’ll give you an espresso they’ll ask
he’ll give you an espresso they’ll ask you how you’re doing they’ll chat with
you how you’re doing they’ll chat with
you how you’re doing they’ll chat with you I’ll talk to you about your bike
you I’ll talk to you about your bike
you I’ll talk to you about your bike they’ll teach you it treats you
they’ll teach you it treats you
they’ll teach you it treats you basically like earring
basically like earring
basically like earring cousin and that’s why i recommend the
cousin and that’s why i recommend the
cousin and that’s why i recommend the people on to him your business has to
people on to him your business has to
people on to him your business has to have that differentiate the people would
have that differentiate the people would
have that differentiate the people would want to recommend their parents to you
want to recommend their parents to you
want to recommend their parents to you just like I did and the answer doesn’t
just like I did and the answer doesn’t
just like I did and the answer doesn’t have to be that difficult the answer
have to be that difficult the answer
have to be that difficult the answer already lies within you it’s something
already lies within you it’s something
already lies within you it’s something that you believe passionately in that
that you believe passionately in that
that you believe passionately in that you can apply to your business if I look
you can apply to your business if I look
you can apply to your business if I look at George and his family beliefs
at George and his family beliefs
at George and his family beliefs whatever business George starts if it’s
whatever business George starts if it’s
whatever business George starts if it’s mechanic or something else is always
mechanic or something else is always
mechanic or something else is always going to believe in family is always
going to believe in family is always
going to believe in family is always going to treat his customers like family
going to treat his customers like family
going to treat his customers like family whether he so choose whether you shall
whether he so choose whether you shall
whether he so choose whether you shall bike whether you sold cars anything you
bike whether you sold cars anything you
bike whether you sold cars anything you sort of the website company he would
sort of the website company he would
sort of the website company he would treat people like family that’s his core
treat people like family that’s his core
treat people like family that’s his core belief you have to find yours and start
belief you have to find yours and start
belief you have to find yours and start applying it your business think about a
applying it your business think about a
applying it your business think about a word or a concept that touch to your
word or a concept that touch to your
word or a concept that touch to your core so it’s not just about your
core so it’s not just about your
core so it’s not just about your business it’s not what your business
business it’s not what your business
business it’s not what your business stands for it’s what you stand for and
stands for it’s what you stand for and
stands for it’s what you stand for and when you understand what that is it’ll
when you understand what that is it’ll
when you understand what that is it’ll be so much easier to bring on a team to
be so much easier to bring on a team to
be so much easier to bring on a team to raise money to get ideal clients coming
raise money to get ideal clients coming
raise money to get ideal clients coming in to you to get media attention because
in to you to get media attention because
in to you to get media attention because you’re giving people a message that is
you’re giving people a message that is
you’re giving people a message that is easy to spread you’re giving them
easy to spread you’re giving them
easy to spread you’re giving them something that’s unique that’s different
something that’s unique that’s different
something that’s unique that’s different that means something and they’ll get
that means something and they’ll get
that means something and they’ll get people excited it’s so important it’s so
people excited it’s so important it’s so
people excited it’s so important it’s so important because most businesses don’t
important because most businesses don’t
important because most businesses don’t do that most businesses shut down and
do that most businesses shut down and
do that most businesses shut down and fail because of it so that’s your
fail because of it so that’s your
fail because of it so that’s your homework for tonight think about the one
homework for tonight think about the one
homework for tonight think about the one thing that you stand for and how you can
thing that you stand for and how you can
thing that you stand for and how you can apply your business to help you stand
apply your business to help you stand
apply your business to help you stand out and not be average welcome back see
out and not be average welcome back see
out and not be average welcome back see Evan Carmichael show I want to see you
Evan Carmichael show I want to see you
Evan Carmichael show I want to see you how to master your business and one way
how to master your business and one way
how to master your business and one way to do it is to remove the words I can’t
to do it is to remove the words I can’t
to do it is to remove the words I can’t from your vocabulary when you say I
from your vocabulary when you say I
from your vocabulary when you say I can’t you close down worlds of
can’t you close down worlds of
can’t you close down worlds of opportunities that can help take you to
opportunities that can help take you to
opportunities that can help take you to the next level when I was on the
the next level when I was on the
the next level when I was on the Carnival cruise ship I got on board I
Carnival cruise ship I got on board I
Carnival cruise ship I got on board I went on the elevator I started going
went on the elevator I started going
went on the elevator I started going down and the DJ for the boat popped on
down and the DJ for the boat popped on
down and the DJ for the boat popped on the same elevator is me and I was
the same elevator is me and I was
the same elevator is me and I was excited
excited
excited love Latin music I’m an investor in a
love Latin music I’m an investor in a
love Latin music I’m an investor in a salsa dancing company here in Toronto
salsa dancing company here in Toronto
salsa dancing company here in Toronto and spend maybe 20 hours a week dancing
and spend maybe 20 hours a week dancing
and spend maybe 20 hours a week dancing d Jane and I wanted to hear some music
d Jane and I wanted to hear some music
d Jane and I wanted to hear some music so I talked to the guy and say hey do
so I talked to the guy and say hey do
so I talked to the guy and say hey do you have any kizomba music he’s almost a
you have any kizomba music he’s almost a
you have any kizomba music he’s almost a new dance that we started teaching I
new dance that we started teaching I
new dance that we started teaching I wanted to practice and the first thing
wanted to practice and the first thing
wanted to practice and the first thing he said was I can’t and right there I
he said was I can’t and right there I
he said was I can’t and right there I thought this guy doesn’t get it how hard
thought this guy doesn’t get it how hard
thought this guy doesn’t get it how hard would it have been to say let me go back
would it have been to say let me go back
would it have been to say let me go back to my cabin I’m going to spend some time
to my cabin I’m going to spend some time
to my cabin I’m going to spend some time I’ll go online find the song and play
I’ll go online find the song and play
I’ll go online find the song and play for you tonight it would have taken five
for you tonight it would have taken five
for you tonight it would have taken five minutes out of his day to make a
minutes out of his day to make a
minutes out of his day to make a customer happy and he didn’t do it
customer happy and he didn’t do it
customer happy and he didn’t do it better yet you should have said hey you
better yet you should have said hey you
better yet you should have said hey you know what I don’t usually play kizomba
know what I don’t usually play kizomba
know what I don’t usually play kizomba music but what’s your favorite song I
music but what’s your favorite song I
music but what’s your favorite song I don’t play it for you tonight one track
don’t play it for you tonight one track
don’t play it for you tonight one track that would have made my day it would
that would have made my day it would
that would have made my day it would have given me something to talk about I
have given me something to talk about I
have given me something to talk about I would have gone to see him every night
would have gone to see him every night
would have gone to see him every night because he believed in service and it’s
because he believed in service and it’s
because he believed in service and it’s not so much him that I blame it’s
not so much him that I blame it’s
not so much him that I blame it’s carnival right they are not hiring and
carnival right they are not hiring and
carnival right they are not hiring and training people to provide great service
training people to provide great service
training people to provide great service to their customers that’s what it’s all
to their customers that’s what it’s all
to their customers that’s what it’s all about you have to look at ways to think
about you have to look at ways to think
about you have to look at ways to think outside the box and provide great
outside the box and provide great
outside the box and provide great solution for your customers sometimes
solution for your customers sometimes
solution for your customers sometimes that may even mean leading them on to a
that may even mean leading them on to a
that may even mean leading them on to a competitor because you can’t help them
competitor because you can’t help them
competitor because you can’t help them but instead of ripping them off and
but instead of ripping them off and
but instead of ripping them off and selling them a solution they don’t need
selling them a solution they don’t need
selling them a solution they don’t need you’re really helping them and the next
you’re really helping them and the next
you’re really helping them and the next time they have a problem they’re going
time they have a problem they’re going
time they have a problem they’re going to come back to you don’t say I can’t
to come back to you don’t say I can’t
to come back to you don’t say I can’t think about it think about some solution
think about it think about some solution
think about it think about some solution that you can help them with to make an
that you can help them with to make an
that you can help them with to make an impact because that’s going to make all
impact because that’s going to make all
impact because that’s going to make all the difference in the world for them
the difference in the world for them
the difference in the world for them whether they buy for you or not whether
whether they buy for you or not whether
whether they buy for you or not whether it a refer business on to you or not I
it a refer business on to you or not I
it a refer business on to you or not I want to get to the calls I have Tatiana
want to get to the calls I have Tatiana
want to get to the calls I have Tatiana on the line but China where are you from
on the line but China where are you from
on the line but China where are you from and how can I help hi Evan thank you so
and how can I help hi Evan thank you so
and how can I help hi Evan thank you so much for taking my call um so I’m
much for taking my call um so I’m
much for taking my call um so I’m originally from Brazil but I’ve been
originally from Brazil but I’ve been
originally from Brazil but I’ve been knitting in the States for about 12
knitting in the States for about 12
knitting in the States for about 12 years I have a settlement but it’s
years I have a settlement but it’s
years I have a settlement but it’s coming to me pretty sure and by my
coming to me pretty sure and by my
coming to me pretty sure and by my entire the entire time that I’ve been
entire the entire time that I’ve been
entire the entire time that I’ve been here and the states have been in the
here and the states have been in the
here and the states have been in the restaurant business
restaurant business
restaurant business and I was trying to be in fashion one
and I was trying to be in fashion one
and I was trying to be in fashion one because I know so many people in the
because I know so many people in the
because I know so many people in the industry okay um and I but if I know
industry okay um and I but if I know
industry okay um and I but if I know that it’s a very iffy business but I
that it’s a very iffy business but I
that it’s a very iffy business but I don’t have a whole lot of money to open
don’t have a whole lot of money to open
don’t have a whole lot of money to open a whole new restaurant and I don’t want
a whole new restaurant and I don’t want
a whole new restaurant and I don’t want the responsibility to be day in and day
the responsibility to be day in and day
the responsibility to be day in and day out they just funning bash that money
out they just funning bash that money
out they just funning bash that money sure you as a business person you know
sure you as a business person you know
sure you as a business person you know what’s the best way to invest something
what’s the best way to invest something
what’s the best way to invest something that you have that it’s not going to
that you have that it’s not going to
that you have that it’s not going to come all the time it’s one big
come all the time it’s one big
come all the time it’s one big investment that I want so I I have a
investment that I want so I I have a
investment that I want so I I have a little bit of security so either that or
little bit of security so either that or
little bit of security so either that or because I have a lot of friends or you
because I have a lot of friends or you
because I have a lot of friends or you know in a in a portfolio or like just
know in a in a portfolio or like just
know in a in a portfolio or like just put it away what’s your what’s your
put it away what’s your what’s your
put it away what’s your what’s your advice okay this is important because
advice okay this is important because
advice okay this is important because this is your nest egg right mm-hmm I
this is your nest egg right mm-hmm I
this is your nest egg right mm-hmm I don’t want you to lose your life savings
don’t want you to lose your life savings
don’t want you to lose your life savings on the wrong investment that’s what I’m
on the wrong investment that’s what I’m
on the wrong investment that’s what I’m afraid of right now the restaurant
afraid of right now the restaurant
afraid of right now the restaurant business is I talked with their last
business is I talked with their last
business is I talked with their last caller the highest failure rate of any
caller the highest failure rate of any
caller the highest failure rate of any company they are not yeah right now that
company they are not yeah right now that
company they are not yeah right now that does not meant to scare you it’s just to
does not meant to scare you it’s just to
does not meant to scare you it’s just to say hey these are the facts with your
say hey these are the facts with your
say hey these are the facts with your investing I mean I always encourage
investing I mean I always encourage
investing I mean I always encourage people as much as possible to invest in
people as much as possible to invest in
people as much as possible to invest in themselves so I don’t know if you ever
themselves so I don’t know if you ever
themselves so I don’t know if you ever have plans to start your own business if
have plans to start your own business if
have plans to start your own business if it’s rust or related or not but if
it’s rust or related or not but if
it’s rust or related or not but if you’re going to give money to somebody
you’re going to give money to somebody
you’re going to give money to somebody else if you’re going to become a partner
else if you’re going to become a partner
else if you’re going to become a partner in the business it’s got to be something
in the business it’s got to be something
in the business it’s got to be something that you really believe in like
that you really believe in like
that you really believe in like fundamentally to your core and you get
fundamentally to your core and you get
fundamentally to your core and you get along really well with the people in
along really well with the people in
along really well with the people in that business mm-hmm right it’s like
that business mm-hmm right it’s like
that business mm-hmm right it’s like getting married you have to make sure
getting married you have to make sure
getting married you have to make sure you really love the person and what they
you really love the person and what they
you really love the person and what they stand for and what’s going to happen
stand for and what’s going to happen
stand for and what’s going to happen with the company because if you guys
with the company because if you guys
with the company because if you guys start the fight it’s going to get ugly
start the fight it’s going to get ugly
start the fight it’s going to get ugly and that’s your whole life saving mm-hmm
and that’s your whole life saving mm-hmm
and that’s your whole life saving mm-hmm I would really you know as much as I
I would really you know as much as I
I would really you know as much as I like entrepreneurship and opportunity
like entrepreneurship and opportunity
like entrepreneurship and opportunity I’m scared for you to put that money
I’m scared for you to put that money
I’m scared for you to put that money into another business and let somebody
into another business and let somebody
into another business and let somebody else run with your life savings mm-hmm I
else run with your life savings mm-hmm I
else run with your life savings mm-hmm I was really honestly look at how can I
was really honestly look at how can I
was really honestly look at how can I invest that money into something safer
invest that money into something safer
invest that money into something safer until you’re ready to do something on
until you’re ready to do something on
until you’re ready to do something on your own and that paper route what would
your own and that paper route what would
your own and that paper route what would that be
that be
that be would you say bond or butter ballina
would you say bond or butter ballina
would you say bond or butter ballina portfolio for a couple of years and then
portfolio for a couple of years and then
portfolio for a couple of years and then just make some money out of that or will
just make some money out of that or will
just make some money out of that or will I Archer Coe’s are my choices yeah I
I Archer Coe’s are my choices yeah I
I Archer Coe’s are my choices yeah I mean you wanted something that you feel
mean you wanted something that you feel
mean you wanted something that you feel is safe for you it depends on what your
is safe for you it depends on what your
is safe for you it depends on what your risk tolerance is but for me I put my
risk tolerance is but for me I put my
risk tolerance is but for me I put my extra money into stocks and I’m not a
extra money into stocks and I’m not a
extra money into stocks and I’m not a gamble in the stock market I put a lot
gamble in the stock market I put a lot
gamble in the stock market I put a lot of money but the risk money I put into
of money but the risk money I put into
of money but the risk money I put into myself because I feel like I can deliver
myself because I feel like I can deliver
myself because I feel like I can deliver better results than any other investors
better results than any other investors
better results than any other investors i’m going to i understand but the money
i’m going to i understand but the money
i’m going to i understand but the money on top of that you talking about my you
on top of that you talking about my you
on top of that you talking about my you know retirement savings funds that’s
know retirement savings funds that’s
know retirement savings funds that’s that’s in a mix of different stocks if
that’s in a mix of different stocks if
that’s in a mix of different stocks if you’re going to be retiring soon you
you’re going to be retiring soon you
you’re going to be retiring soon you want to have something a little safer so
want to have something a little safer so
want to have something a little safer so you can get into some bonds and if you
you can get into some bonds and if you
you can get into some bonds and if you talk to an investment professional they
talk to an investment professional they
talk to an investment professional they can help guide your decision and how
can help guide your decision and how
can help guide your decision and how much risk tolerance you have okay
much risk tolerance you have okay
much risk tolerance you have okay investing in another company is is a
investing in another company is is a
investing in another company is is a huge risk okay so doc will only make
huge risk okay so doc will only make
huge risk okay so doc will only make that a part of your part of your overall
that a part of your part of your overall
that a part of your part of your overall budget but I would still if it were me I
budget but I would still if it were me I
budget but I would still if it were me I would love guys doing something for
would love guys doing something for
would love guys doing something for myself mm-hmm looking at a way that I
myself mm-hmm looking at a way that I
myself mm-hmm looking at a way that I might be able to start a business at
might be able to start a business at
might be able to start a business at some point maybe you’re not ready yet
some point maybe you’re not ready yet
some point maybe you’re not ready yet maybe its release the restaurants near
maybe its release the restaurants near
maybe its release the restaurants near Petros there’s something totally
Petros there’s something totally
Petros there’s something totally different man using that money as your
different man using that money as your
different man using that money as your fallback you know usual money is your in
fallback you know usual money is your in
fallback you know usual money is your in your retirement plan because I still
your retirement plan because I still
your retirement plan because I still want to make sure when you when you get
want to make sure when you when you get
want to make sure when you when you get to that age you have something there and
to that age you have something there and
to that age you have something there and okay it’s often easy for us to get
okay it’s often easy for us to get
okay it’s often easy for us to get greedy and see these opportunities
greedy and see these opportunities
greedy and see these opportunities coming to us and people pitching us and
coming to us and people pitching us and
coming to us and people pitching us and so we want to jump on board it quick
so we want to jump on board it quick
so we want to jump on board it quick quick money making opportunity they
quick money making opportunity they
quick money making opportunity they rarely work out okay thank you so much
rarely work out okay thank you so much
rarely work out okay thank you so much heaven for your advice I will definitely
heaven for your advice I will definitely
heaven for your advice I will definitely look into it no problem believe thank
look into it no problem believe thank
look into it no problem believe thank you thank you guys everybody else is
you thank you guys everybody else is
you thank you guys everybody else is facing the same thing if you are looking
facing the same thing if you are looking
facing the same thing if you are looking at putting money into an operation make
at putting money into an operation make
at putting money into an operation make sure that you could bring something more
sure that you could bring something more
sure that you could bring something more than just money
than just money
than just money you’ve got to be able to bring expertise
you’ve got to be able to bring expertise
you’ve got to be able to bring expertise contact experience and I don’t want you
contact experience and I don’t want you
contact experience and I don’t want you to lose your life statements I hate
to lose your life statements I hate
to lose your life statements I hate spending money until I make you money so
spending money until I make you money so
spending money until I make you money so invest in yourself first and if you’re
invest in yourself first and if you’re
invest in yourself first and if you’re going to start your business the great
going to start your business the great
going to start your business the great way to do it but make sure you have that
way to do it but make sure you have that
way to do it but make sure you have that nest egg that you’re growing too there’s
nest egg that you’re growing too there’s
nest egg that you’re growing too there’s something there for your retirement I’ve
something there for your retirement I’ve
something there for your retirement I’ve had a great show with you guys I hope
had a great show with you guys I hope
had a great show with you guys I hope you’ve enjoyed I’m going to be back in
you’ve enjoyed I’m going to be back in
you’ve enjoyed I’m going to be back in two weeks I want to thank the producers
two weeks I want to thank the producers
two weeks I want to thank the producers had a great time here Fernanda and Steve
had a great time here Fernanda and Steve
had a great time here Fernanda and Steve you guys are awesome lining everything
you guys are awesome lining everything
you guys are awesome lining everything up for me this is a summary guys
up for me this is a summary guys
up for me this is a summary guys remember we’re not ripping off our
remember we’re not ripping off our
remember we’re not ripping off our clients are using social media
clients are using social media
clients are using social media strategically we are not being average
strategically we are not being average
strategically we are not being average and you’re limiting the words don’t I
and you’re limiting the words don’t I
and you’re limiting the words don’t I can’t from your vocabulary you guys into
can’t from your vocabulary you guys into
can’t from your vocabulary you guys into week have a great time building a
week have a great time building a
week have a great time building a business
”
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