hello believe nation welcome to another edition of the Evan Carmichael show i am
edition of the Evan Carmichael show i am
edition of the Evan Carmichael show i am your host Evan Carmichael I believe in
your host Evan Carmichael I believe in
your host Evan Carmichael I believe in entrepreneurs and this show is all about
entrepreneurs and this show is all about
entrepreneurs and this show is all about helping you turn your business into a
helping you turn your business into a
helping you turn your business into a success I’m really excited about today’s
success I’m really excited about today’s
success I’m really excited about today’s show it’s the it’s the first one of the
show it’s the it’s the first one of the
show it’s the it’s the first one of the new year and I’m talking about social
new year and I’m talking about social
new year and I’m talking about social media success now social media is
media success now social media is
media success now social media is something that scares a lot of
something that scares a lot of
something that scares a lot of entrepreneurs you know you need it you
entrepreneurs you know you need it you
entrepreneurs you know you need it you hear people doing really well with it
hear people doing really well with it
hear people doing really well with it you’re trying to figure it out you’re
you’re trying to figure it out you’re
you’re trying to figure it out you’re not having success that’s what this show
not having success that’s what this show
not having success that’s what this show is all about today all right let’s get
is all about today all right let’s get
is all about today all right let’s get started I love social media you know I
started I love social media you know I
started I love social media you know I used to hate social media I didn’t get
used to hate social media I didn’t get
used to hate social media I didn’t get it I didn’t understand it I thought you
it I didn’t understand it I thought you
it I didn’t understand it I thought you know what why are people posting
know what why are people posting
know what why are people posting pictures of their cats and what they ate
pictures of their cats and what they ate
pictures of their cats and what they ate put it up on Twitter I didn’t understand
put it up on Twitter I didn’t understand
put it up on Twitter I didn’t understand it you know i’m a busy entrepreneur
it you know i’m a busy entrepreneur
it you know i’m a busy entrepreneur you’re busy entrepreneur to you got a
you’re busy entrepreneur to you got a
you’re busy entrepreneur to you got a million things to do why waste your time
million things to do why waste your time
million things to do why waste your time here but I’ve realized that it could be
here but I’ve realized that it could be
here but I’ve realized that it could be a significant growth driver for your
a significant growth driver for your
a significant growth driver for your business facebook youtube twitter isn’t
business facebook youtube twitter isn’t
business facebook youtube twitter isn’t just about fun it’s about generating new
just about fun it’s about generating new
just about fun it’s about generating new leads for your company my favorite place
leads for your company my favorite place
leads for your company my favorite place right now is YouTube I’m getting over a
right now is YouTube I’m getting over a
right now is YouTube I’m getting over a million minutes every no no I’m not
million minutes every no no I’m not
million minutes every no no I’m not Millie minutes I’m in a million hours I
Millie minutes I’m in a million hours I
Millie minutes I’m in a million hours I think every month on on YouTube people
think every month on on YouTube people
think every month on on YouTube people watching the videos people enjoying
watching the videos people enjoying
watching the videos people enjoying people spreading people sharing and it’s
people spreading people sharing and it’s
people spreading people sharing and it’s it’s the feedback in the comments that
it’s the feedback in the comments that
it’s the feedback in the comments that everybody shares that keeps me going it
everybody shares that keeps me going it
everybody shares that keeps me going it keeps me motivated but also generates
keeps me motivated but also generates
keeps me motivated but also generates sales generates interest generates a
sales generates interest generates a
sales generates interest generates a following and so I’m going to share with
following and so I’m going to share with
following and so I’m going to share with you some of those secrets today on this
you some of those secrets today on this
you some of those secrets today on this show so first I want you to think about
show so first I want you to think about
show so first I want you to think about your social media your website does it
your social media your website does it
your social media your website does it look like you did it yourself does it
look like you did it yourself does it
look like you did it yourself does it look at you had a friend help you do it
look at you had a friend help you do it
look at you had a friend help you do it right it’s time to step up your game a
right it’s time to step up your game a
right it’s time to step up your game a little bit here right for 2015 you got
little bit here right for 2015 you got
little bit here right for 2015 you got to step up you gotta rise up you’re
to step up you gotta rise up you’re
to step up you gotta rise up you’re gonna you got to make a look like hey
gonna you got to make a look like hey
gonna you got to make a look like hey this person knows what they’re talking
this person knows what they’re talking
this person knows what they’re talking about and online marketing social media
about and online marketing social media
about and online marketing social media marketing is one of the best fastest
marketing is one of the best fastest
marketing is one of the best fastest quickest ways to grow your business if
quickest ways to grow your business if
quickest ways to grow your business if you look at top ink magazine they do an
you look at top ink magazine they do an
you look at top ink magazine they do an annual list every year looking at what
annual list every year looking at what
annual list every year looking at what are the most effective ways to grow a
are the most effective ways to grow a
are the most effective ways to grow a company and
company and
company and the top is always online marketing so
the top is always online marketing so
the top is always online marketing so you got to get in the game it’s time to
you got to get in the game it’s time to
you got to get in the game it’s time to stand up let’s talk about social social
stand up let’s talk about social social
stand up let’s talk about social social is a it’s a long term commitment most
is a it’s a long term commitment most
is a it’s a long term commitment most people they approach it from the wrong
people they approach it from the wrong
people they approach it from the wrong way they’re on their broadcasts they’re
way they’re on their broadcasts they’re
way they’re on their broadcasts they’re on they’re trying to sell constantly you
on they’re trying to sell constantly you
on they’re trying to sell constantly you got to think about it like your
got to think about it like your
got to think about it like your relationship you got to think about it
relationship you got to think about it
relationship you got to think about it like like the people who are on your
like like the people who are on your
like like the people who are on your news ever like the people who you know
news ever like the people who you know
news ever like the people who you know might be listening to this radio show I
might be listening to this radio show I
might be listening to this radio show I don’t come on this show and say hey you
don’t come on this show and say hey you
don’t come on this show and say hey you guys need to go and buy my product you
guys need to go and buy my product you
guys need to go and buy my product you got to go sign up for all this stuff
got to go sign up for all this stuff
got to go sign up for all this stuff that I’m doing because it’s amazing
that I’m doing because it’s amazing
that I’m doing because it’s amazing right if this is a sales pitch you would
right if this is a sales pitch you would
right if this is a sales pitch you would tune out and that’s what you’re doing on
tune out and that’s what you’re doing on
tune out and that’s what you’re doing on social media most people you have to
social media most people you have to
social media most people you have to build a relationship just like you do in
build a relationship just like you do in
build a relationship just like you do in the offline world online is the same as
the offline world online is the same as
the offline world online is the same as offline you wouldn’t walk up to somebody
offline you wouldn’t walk up to somebody
offline you wouldn’t walk up to somebody on the street and say hey will you marry
on the street and say hey will you marry
on the street and say hey will you marry me right that’s not going to happen how
me right that’s not going to happen how
me right that’s not going to happen how do you get married you start a
do you get married you start a
do you get married you start a relationship right you get to know the
relationship right you get to know the
relationship right you get to know the person you interact you go on some dates
person you interact you go on some dates
person you interact you go on some dates you do the same thing in social you
you do the same thing in social you
you do the same thing in social you start by sharing by adding value but
start by sharing by adding value but
start by sharing by adding value but getting to know who’s paying attention
getting to know who’s paying attention
getting to know who’s paying attention to you instead of just going right away
to you instead of just going right away
to you instead of just going right away trying to ask for the sale that’s a huge
trying to ask for the sale that’s a huge
trying to ask for the sale that’s a huge mistake that most people do and you got
mistake that most people do and you got
mistake that most people do and you got to mix up the fun the educational the
to mix up the fun the educational the
to mix up the fun the educational the promotional stuff you can add daily
promotional stuff you can add daily
promotional stuff you can add daily quotes from famous entrepreneurs that’s
quotes from famous entrepreneurs that’s
quotes from famous entrepreneurs that’s what I do on my channel I have
what I do on my channel I have
what I do on my channel I have motivational pictures I have a question
motivational pictures I have a question
motivational pictures I have a question to pull my audience I have contests I
to pull my audience I have contests I
to pull my audience I have contests I might have a promotion right it’s not
might have a promotion right it’s not
might have a promotion right it’s not all just all fun than inspiration so
all just all fun than inspiration so
all just all fun than inspiration so there’s also calls to action right I
there’s also calls to action right I
there’s also calls to action right I have daily youtube videos that go up
have daily youtube videos that go up
have daily youtube videos that go up right so you have to have this mix of
right so you have to have this mix of
right so you have to have this mix of blending your personal and your business
blending your personal and your business
blending your personal and your business to help generate some leads now if
to help generate some leads now if
to help generate some leads now if you’re afraid you know you might not be
you’re afraid you know you might not be
you’re afraid you know you might not be tech-savvy this might be a totally new
tech-savvy this might be a totally new
tech-savvy this might be a totally new thing for you and you think it’s
thing for you and you think it’s
thing for you and you think it’s overwhelming I don’t know what to do you
overwhelming I don’t know what to do you
overwhelming I don’t know what to do you have to just start just like anything
have to just start just like anything
have to just start just like anything else when you first started you’re going
else when you first started you’re going
else when you first started you’re going to suck your learning it when you’re
to suck your learning it when you’re
to suck your learning it when you’re first learn to ride a bike when you
first learn to ride a bike when you
first learn to ride a bike when you first learn a new language you sucked at
first learn a new language you sucked at
first learn a new language you sucked at it that’s okay but you can’t let that
it that’s okay but you can’t let that
it that’s okay but you can’t let that fear hold you back from getting started
fear hold you back from getting started
fear hold you back from getting started so I want to hop to the calls and enough
so I want to hop to the calls and enough
so I want to hop to the calls and enough i’m going to share some specific tips on
i’m going to share some specific tips on
i’m going to share some specific tips on how you can generate some results on
how you can generate some results on
how you can generate some results on social i have kelly on the line Kelly
social i have kelly on the line Kelly
social i have kelly on the line Kelly where are you from and how can I help oh
where are you from and how can I help oh
where are you from and how can I help oh hi i am calling from Chicago Illinois
hi i am calling from Chicago Illinois
hi i am calling from Chicago Illinois welcome to the program yeah I thank you
welcome to the program yeah I thank you
welcome to the program yeah I thank you thanks for having me on and I have a
thanks for having me on and I have a
thanks for having me on and I have a question for you can you
question for you can you
question for you can you in part any advice as to owning and
in part any advice as to owning and
in part any advice as to owning and managing an import retail store I have
managing an import retail store I have
managing an import retail store I have an idea a business idea which will
an idea a business idea which will
an idea a business idea which will happen and it is selling imports from
happen and it is selling imports from
happen and it is selling imports from Mexico from Mexican artisan with the
Mexico from Mexican artisan with the
Mexico from Mexican artisan with the percentage going back to the respective
percentage going back to the respective
percentage going back to the respective artists kind of like a miniature a very
artists kind of like a miniature a very
artists kind of like a miniature a very miniature 10,000 villages however my
miniature 10,000 villages however my
miniature 10,000 villages however my shop will also incorporate Mexican
shop will also incorporate Mexican
shop will also incorporate Mexican culture with like poetry readings or
culture with like poetry readings or
culture with like poetry readings or like coffees of Mexico or chocolates of
like coffees of Mexico or chocolates of
like coffees of Mexico or chocolates of Mexico or recipes or cooking
Mexico or recipes or cooking
Mexico or recipes or cooking demonstrations or maybe a travel love so
demonstrations or maybe a travel love so
demonstrations or maybe a travel love so it’s really going to be not just retail
it’s really going to be not just retail
it’s really going to be not just retail but also a little bit of cultural
but also a little bit of cultural
but also a little bit of cultural exchange for Mexico so I’ve own two
exchange for Mexico so I’ve own two
exchange for Mexico so I’ve own two businesses previously but I’ve never
businesses previously but I’ve never
businesses previously but I’ve never been involved in an import in an import
been involved in an import in an import
been involved in an import in an import business or in a business of this type
business or in a business of this type
business or in a business of this type so do you have any advice for me on that
so do you have any advice for me on that
so do you have any advice for me on that it’s exciting it’s exciting to launch
it’s exciting it’s exciting to launch
it’s exciting it’s exciting to launch this new company I can tell you have
this new company I can tell you have
this new company I can tell you have some a personal connection to Mexico two
some a personal connection to Mexico two
some a personal connection to Mexico two things I guess one you have to figure
things I guess one you have to figure
things I guess one you have to figure out the logistics and that’s the more
out the logistics and that’s the more
out the logistics and that’s the more boring part right whenever you’re
boring part right whenever you’re
boring part right whenever you’re importing something into a country
importing something into a country
importing something into a country you’ve gotta figure out you know what
you’ve gotta figure out you know what
you’ve gotta figure out you know what what are the tax is going to be how is
what are the tax is going to be how is
what are the tax is going to be how is that going to work out are there any
that going to work out are there any
that going to work out are there any issues that we have to deal with
issues that we have to deal with
issues that we have to deal with although Mexico and the u.s. have easy
although Mexico and the u.s. have easy
although Mexico and the u.s. have easy relationship than if you’re trying to
relationship than if you’re trying to
relationship than if you’re trying to bring it in from from somewhere else and
bring it in from from somewhere else and
bring it in from from somewhere else and the the bigger part is more how do you
the the bigger part is more how do you
the the bigger part is more how do you then sell it right because you’re going
then sell it right because you’re going
then sell it right because you’re going to take a cut of everything that that
to take a cut of everything that that
to take a cut of everything that that comes in so who can you I think about
comes in so who can you I think about
comes in so who can you I think about who can i partner with to sell this
who can i partner with to sell this
who can i partner with to sell this stuff who already has an audience so if
stuff who already has an audience so if
stuff who already has an audience so if you’re looking at who’s your target on
you’re looking at who’s your target on
you’re looking at who’s your target on so travelers that people who are
so travelers that people who are
so travelers that people who are interested in Latin American culture
interested in Latin American culture
interested in Latin American culture initially it’s just going to be a
initially it’s just going to be a
initially it’s just going to be a regular shop or you know your retail
regular shop or you know your retail
regular shop or you know your retail person who wants to pick up that gift or
person who wants to pick up that gift or
person who wants to pick up that gift or wants to have you know a piece of
wants to have you know a piece of
wants to have you know a piece of jewelry or your normal regular shopper
jewelry or your normal regular shopper
jewelry or your normal regular shopper but then extending that yeah it would be
but then extending that yeah it would be
but then extending that yeah it would be somebody who has cultural interest
somebody who has cultural interest
somebody who has cultural interest perhaps in Latin American literature or
perhaps in Latin American literature or
perhaps in Latin American literature or in my America
in my America
in my America cooking or and it would be specifically
cooking or and it would be specifically
cooking or and it would be specifically mexicana Stephen Latin America at the
mexicana Stephen Latin America at the
mexicana Stephen Latin America at the region but yeah we be extended out
region but yeah we be extended out
region but yeah we be extended out toward a more specific audience exactly
toward a more specific audience exactly
toward a more specific audience exactly and i was thinking in chicago we have in
and i was thinking in chicago we have in
and i was thinking in chicago we have in exchange we have sister cities in Mexico
exchange we have sister cities in Mexico
exchange we have sister cities in Mexico so I was thinking of working with the
so I was thinking of working with the
so I was thinking of working with the cultural center and so anyway but yeah
cultural center and so anyway but yeah
cultural center and so anyway but yeah you’re their different audiences one
you’re their different audiences one
you’re their different audiences one will be foot traffic or just your main
will be foot traffic or just your main
will be foot traffic or just your main your regular shopper and the other one
your regular shopper and the other one
your regular shopper and the other one will be kind of like you’re more
will be kind of like you’re more
will be kind of like you’re more cultural oriented person who really
cultural oriented person who really
cultural oriented person who really wants to learn as opposed to just spend
wants to learn as opposed to just spend
wants to learn as opposed to just spend money yeah and I would honestly focus
money yeah and I would honestly focus
money yeah and I would honestly focus way more on that market then just trying
way more on that market then just trying
way more on that market then just trying to target everybody because the people
to target everybody because the people
to target everybody because the people who really care about learning the
who really care about learning the
who really care about learning the culture and really appreciate the value
culture and really appreciate the value
culture and really appreciate the value of what they’re looking at they’re going
of what they’re looking at they’re going
of what they’re looking at they’re going to spend more with you they’re going to
to spend more with you they’re going to
to spend more with you they’re going to tell more friends about you they’re
tell more friends about you they’re
tell more friends about you they’re going to refer more clients who they’re
going to refer more clients who they’re
going to refer more clients who they’re going to they’re going to keep coming
going to they’re going to keep coming
going to they’re going to keep coming back over and over and over again so I’d
back over and over and over again so I’d
back over and over and over again so I’d be trying to form partnerships so if
be trying to form partnerships so if
be trying to form partnerships so if it’s the sister city thing that’s great
it’s the sister city thing that’s great
it’s the sister city thing that’s great I’d be looking at who in Chicago is
I’d be looking at who in Chicago is
I’d be looking at who in Chicago is talking about Latin culture Mexican
talking about Latin culture Mexican
talking about Latin culture Mexican culture who can help be an influencer if
culture who can help be an influencer if
culture who can help be an influencer if it’s a youtuber if it’s a blogger if
it’s a youtuber if it’s a blogger if
it’s a youtuber if it’s a blogger if it’s a reporter I try to focus a lot of
it’s a reporter I try to focus a lot of
it’s a reporter I try to focus a lot of these sales online and not just having a
these sales online and not just having a
these sales online and not just having a retail location that cost you a ton of
retail location that cost you a ton of
retail location that cost you a ton of money to open up retail space right
money to open up retail space right
money to open up retail space right right I would do it as a test honestly
right I would do it as a test honestly
right I would do it as a test honestly stop like don’t go retail yet do it
stop like don’t go retail yet do it
stop like don’t go retail yet do it online build an audience bill traction
online build an audience bill traction
online build an audience bill traction poop to yourself that this works before
poop to yourself that this works before
poop to yourself that this works before you dump a whole bunch of money into
you dump a whole bunch of money into
you dump a whole bunch of money into into rent and set up because it costs
into rent and set up because it costs
into rent and set up because it costs you so much to have a retail space and
you so much to have a retail space and
you so much to have a retail space and start making partnerships with people
start making partnerships with people
start making partnerships with people who love the culture who can explain it
who love the culture who can explain it
who love the culture who can explain it who have an audience you know you should
who have an audience you know you should
who have an audience you know you should be calling into radio shows that are
be calling into radio shows that are
be calling into radio shows that are promoting Latin culture and tourism and
promoting Latin culture and tourism and
promoting Latin culture and tourism and and you know eco products right if you
and you know eco products right if you
and you know eco products right if you had something that would sell to
had something that would sell to
had something that would sell to entrepreneurs you could join my like
entrepreneurs you could join my like
entrepreneurs you could join my like this would be a great audience for you
this would be a great audience for you
this would be a great audience for you right everybody would be interested in
right everybody would be interested in
right everybody would be interested in what your product would be so you want
what your product would be so you want
what your product would be so you want to attract you know the Me’s of the
to attract you know the Me’s of the
to attract you know the Me’s of the world but who target your audience and
world but who target your audience and
world but who target your audience and get them familiar with it so that they
get them familiar with it so that they
get them familiar with it so that they can help push it for you and you’re not
can help push it for you and you’re not
can help push it for you and you’re not doing all the grunt work yourself okay
doing all the grunt work yourself okay
doing all the grunt work yourself okay well that’s excellent advice thank you
well that’s excellent advice thank you
well that’s excellent advice thank you that’s
that’s
that’s I’ve got my work cut out for me don’t I
I’ve got my work cut out for me don’t I
I’ve got my work cut out for me don’t I know no problem Kelly do you have a
know no problem Kelly do you have a
know no problem Kelly do you have a website no not yet this just happened
website no not yet this just happened
website no not yet this just happened this so I mean this idea just happened I
this so I mean this idea just happened I
this so I mean this idea just happened I don’t have a website up and running its
don’t have a website up and running its
don’t have a website up and running its it is in the process so I’ve got a
it is in the process so I’ve got a
it is in the process so I’ve got a couple partners and one of my partners
couple partners and one of my partners
couple partners and one of my partners is creating the website and we just
is creating the website and we just
is creating the website and we just decided on a name so and it’s very
decided on a name so and it’s very
decided on a name so and it’s very preliminary but that’s why I’m making
preliminary but that’s why I’m making
preliminary but that’s why I’m making the calls now to find out the best way
the calls now to find out the best way
the calls now to find out the best way to proceed so I can work most
to proceed so I can work most
to proceed so I can work most efficiently I love it well I as you as
efficiently I love it well I as you as
efficiently I love it well I as you as you grow call back in couple a couple
you grow call back in couple a couple
you grow call back in couple a couple weeks couple months let me know how
weeks couple months let me know how
weeks couple months let me know how you’re doing come back with another
you’re doing come back with another
you’re doing come back with another question I’d be happy to help out okay
question I’d be happy to help out okay
question I’d be happy to help out okay great thank you so much no problem Kelly
great thank you so much no problem Kelly
great thank you so much no problem Kelly thanks for calling in and for everybody
thanks for calling in and for everybody
thanks for calling in and for everybody listening if you’re getting started
listening if you’re getting started
listening if you’re getting started don’t go out trying to spend a bunch of
don’t go out trying to spend a bunch of
don’t go out trying to spend a bunch of money right don’t go out and just open
money right don’t go out and just open
money right don’t go out and just open up a retail shop and hope it’s going to
up a retail shop and hope it’s going to
up a retail shop and hope it’s going to work out start online start small start
work out start online start small start
work out start online start small start making some sales start building some
making some sales start building some
making some sales start building some momentum get your website going get your
momentum get your website going get your
momentum get your website going get your social media going prove to yourself
social media going prove to yourself
social media going prove to yourself that this will work that you can make
that this will work that you can make
that this will work that you can make money on it that it’s impacting people
money on it that it’s impacting people
money on it that it’s impacting people that you love doing it before you sink a
that you love doing it before you sink a
that you love doing it before you sink a bunch of money from a loan or your your
bunch of money from a loan or your your
bunch of money from a loan or your your mortgage or your personal savings into
mortgage or your personal savings into
mortgage or your personal savings into it okay it’s really important that you
it okay it’s really important that you
it okay it’s really important that you get that business decision right today
get that business decision right today
get that business decision right today we’re talking about how to get results
we’re talking about how to get results
we’re talking about how to get results from your social media campaign so let’s
from your social media campaign so let’s
from your social media campaign so let’s dive into it let’s get into the tips my
dive into it let’s get into the tips my
dive into it let’s get into the tips my first tip is you have to listen okay
first tip is you have to listen okay
first tip is you have to listen okay again I said at first I didn’t
again I said at first I didn’t
again I said at first I didn’t understand Twitter people talking with
understand Twitter people talking with
understand Twitter people talking with their cats all these silly things I
their cats all these silly things I
their cats all these silly things I thought this isn’t there’s gonna be a
thought this isn’t there’s gonna be a
thought this isn’t there’s gonna be a huge waste of time for me but after a
huge waste of time for me but after a
huge waste of time for me but after a bit of digging what got me on the
bit of digging what got me on the
bit of digging what got me on the twitter in the first place was somebody
twitter in the first place was somebody
twitter in the first place was somebody mentioned my website somebody mentioned
mentioned my website somebody mentioned
mentioned my website somebody mentioned my website it was it was good which is
my website it was it was good which is
my website it was it was good which is great somebody said hey check out that
great somebody said hey check out that
great somebody said hey check out that mechanical com it’s a awesome resource
mechanical com it’s a awesome resource
mechanical com it’s a awesome resource and I wasn’t a part of the conversation
and I wasn’t a part of the conversation
and I wasn’t a part of the conversation and that made me think well people are
and that made me think well people are
and that made me think well people are talking about my business I need to at
talking about my business I need to at
talking about my business I need to at least be there I need to least be there
least be there I need to least be there
least be there I need to least be there to thank them and to be a part of it
to thank them and to be a part of it
to thank them and to be a part of it even if i’m not posting you know tweets
even if i’m not posting you know tweets
even if i’m not posting you know tweets every day and videos every day if people
every day and videos every day if people
every day and videos every day if people are talking about me i want to be a part
are talking about me i want to be a part
are talking about me i want to be a part of that and that’s the same thing for
of that and that’s the same thing for
of that and that’s the same thing for you right networking
you right networking
you right networking no one is you need to be where your
no one is you need to be where your
no one is you need to be where your customers are if your customers are in
customers are if your customers are in
customers are if your customers are in this room you want to be in that room
this room you want to be in that room
this room you want to be in that room just like Kelly from Chicago who has a
just like Kelly from Chicago who has a
just like Kelly from Chicago who has a Mexican import business right she wants
Mexican import business right she wants
Mexican import business right she wants to set that up she wants to be in the
to set that up she wants to be in the
to set that up she wants to be in the room where all the people who are
room where all the people who are
room where all the people who are interested in buying products from
interested in buying products from
interested in buying products from Mexico and Latin America are going to be
Mexico and Latin America are going to be
Mexico and Latin America are going to be so wherever that conversation is
so wherever that conversation is
so wherever that conversation is happening that’s where Kelly needs to be
happening that’s where Kelly needs to be
happening that’s where Kelly needs to be so what I want you to do is start
so what I want you to do is start
so what I want you to do is start thinking about the main social media
thinking about the main social media
thinking about the main social media networks you can look at look at the
networks you can look at look at the
networks you can look at look at the five look at twitter facebook youtube
five look at twitter facebook youtube
five look at twitter facebook youtube linkedin and google okay look at those
linkedin and google okay look at those
linkedin and google okay look at those five and and do some searching see
five and and do some searching see
five and and do some searching see people are talking about your products
people are talking about your products
people are talking about your products and services or your industry in general
and services or your industry in general
and services or your industry in general there if your customers are there then
there if your customers are there then
there if your customers are there then you want to be a part of that
you want to be a part of that
you want to be a part of that conversation you want to get engaged
conversation you want to get engaged
conversation you want to get engaged there if they’re not then you don’t have
there if they’re not then you don’t have
there if they’re not then you don’t have to worry about it right then you’re
to worry about it right then you’re
to worry about it right then you’re going to be wasting your time all right
going to be wasting your time all right
going to be wasting your time all right nobody on twitter is talking about your
nobody on twitter is talking about your
nobody on twitter is talking about your industry your product then you don’t
industry your product then you don’t
industry your product then you don’t need to be there but do some research to
need to be there but do some research to
need to be there but do some research to figure that out number two so that was
figure that out number two so that was
figure that out number two so that was that was step number one we’re listening
that was step number one we’re listening
that was step number one we’re listening okay step number two is I want you to
okay step number two is I want you to
okay step number two is I want you to create some accounts it’s so helpful and
create some accounts it’s so helpful and
create some accounts it’s so helpful and handy to have the account set up even if
handy to have the account set up even if
handy to have the account set up even if you don’t use them just to have the
you don’t use them just to have the
you don’t use them just to have the names that nobody can squat on that
names that nobody can squat on that
names that nobody can squat on that company name for you write it costs you
company name for you write it costs you
company name for you write it costs you nothing to set up and I want you to go
nothing to set up and I want you to go
nothing to set up and I want you to go out in each of those accounts and get
out in each of those accounts and get
out in each of those accounts and get the name it’s free and so nobody else
the name it’s free and so nobody else
the name it’s free and so nobody else can use their brand in case one day you
can use their brand in case one day you
can use their brand in case one day you want to go and use it you’ve got it so
want to go and use it you’ve got it so
want to go and use it you’ve got it so step one is listen step two is create
step one is listen step two is create
step one is listen step two is create your account okay I want to hit the
your account okay I want to hit the
your account okay I want to hit the calls up again I’ve got Maria on the
calls up again I’ve got Maria on the
calls up again I’ve got Maria on the line Maria where are you from and how
line Maria where are you from and how
line Maria where are you from and how can I help hi and thank you for taking
can I help hi and thank you for taking
can I help hi and thank you for taking my call and from Long Island New York
my call and from Long Island New York
my call and from Long Island New York and I have a question I wanted to start
and I have a question I wanted to start
and I have a question I wanted to start a business and I wasn’t quite sure do I
a business and I wasn’t quite sure do I
a business and I wasn’t quite sure do I start a corporation or do I take it the
start a corporation or do I take it the
start a corporation or do I take it the other Avenue as LLC I’ve been advised in
other Avenue as LLC I’ve been advised in
other Avenue as LLC I’ve been advised in so many directions and I’m a bit
so many directions and I’m a bit
so many directions and I’m a bit confused sure and it’s something that
confused sure and it’s something that
confused sure and it’s something that everybody goes through when the first
everybody goes through when the first
everybody goes through when the first starting their company the the biggest
starting their company the the biggest
starting their company the the biggest issue is going to be about liability
issue is going to be about liability
issue is going to be about liability okay so if something happens with your
okay so if something happens with your
okay so if something happens with your business then depending
business then depending
business then depending you set it up you could be sued so you
you set it up you could be sued so you
you set it up you could be sued so you have to think what’s the likelihood of
have to think what’s the likelihood of
have to think what’s the likelihood of me being sued right so if you have an
me being sued right so if you have an
me being sued right so if you have an online business and you’re selling books
online business and you’re selling books
online business and you’re selling books online it’s probably a really low
online it’s probably a really low
online it’s probably a really low likelihood of you being sued where if
likelihood of you being sued where if
likelihood of you being sued where if you are teaching people martial arts
you are teaching people martial arts
you are teaching people martial arts right if somebody gets kicked in the
right if somebody gets kicked in the
right if somebody gets kicked in the head and goes to the hospital that
head and goes to the hospital that
head and goes to the hospital that that’s that’s a high liability case for
that’s that’s a high liability case for
that’s that’s a high liability case for you so what are you selling I never
you so what are you selling I never
you so what are you selling I never looked at it that way that’s very thank
looked at it that way that’s very thank
looked at it that way that’s very thank you well what’s your company what are
you well what’s your company what are
you well what’s your company what are you going to sell I am a licensed
you going to sell I am a licensed
you going to sell I am a licensed aesthetician so I have clients that
aesthetician so I have clients that
aesthetician so I have clients that follow me and I wanted to go to their
follow me and I wanted to go to their
follow me and I wanted to go to their homes and I do facials and peels and all
homes and I do facials and peels and all
homes and I do facials and peels and all kinds of things which of course does
kinds of things which of course does
kinds of things which of course does affect their appearance I have been fine
affect their appearance I have been fine
affect their appearance I have been fine and consent but I wanted to start a spa
and consent but I wanted to start a spa
and consent but I wanted to start a spa business so you know I don’t know how
business so you know I don’t know how
business so you know I don’t know how often spawns get sued it’s something
often spawns get sued it’s something
often spawns get sued it’s something that that is worth looking up you’re
that that is worth looking up you’re
that that is worth looking up you’re probably kind of in the middle right
probably kind of in the middle right
probably kind of in the middle right it’s not karate getting kicked in the
it’s not karate getting kicked in the
it’s not karate getting kicked in the face but it’s not selling books online
face but it’s not selling books online
face but it’s not selling books online you know if you if you use the wrong
you know if you if you use the wrong
you know if you if you use the wrong chemical or they say you did and it
chemical or they say you did and it
chemical or they say you did and it burns their face you know there’s issues
burns their face you know there’s issues
burns their face you know there’s issues there so that’s the advantage to go into
there so that’s the advantage to go into
there so that’s the advantage to go into a corporation basically what happens is
a corporation basically what happens is
a corporation basically what happens is in a corporation if you get sued they
in a corporation if you get sued they
in a corporation if you get sued they can only touch the money that’s in the
can only touch the money that’s in the
can only touch the money that’s in the corporation so if you get sued and you
corporation so if you get sued and you
corporation so if you get sued and you lose then they can only take that money
lose then they can only take that money
lose then they can only take that money if if you get sued and you lose and it’s
if if you get sued and you lose and it’s
if if you get sued and you lose and it’s a it’s a it’s a sole proprietorship then
a it’s a it’s a sole proprietorship then
a it’s a it’s a sole proprietorship then they can come after your personal house
they can come after your personal house
they can come after your personal house your car or whatever assets that you
your car or whatever assets that you
your car or whatever assets that you have that’s the biggest difference now
have that’s the biggest difference now
have that’s the biggest difference now so that’s definitely that’s a good part
so that’s definitely that’s a good part
so that’s definitely that’s a good part of going corporation the the downside of
of going corporation the the downside of
of going corporation the the downside of that is it costs more money so there’s a
that is it costs more money so there’s a
that is it costs more money so there’s a setup costs and then every year you have
setup costs and then every year you have
setup costs and then every year you have to get your books put together and have
to get your books put together and have
to get your books put together and have a an accountant help you so it could
a an accountant help you so it could
a an accountant help you so it could cost you a couple thousand dollars a
cost you a couple thousand dollars a
cost you a couple thousand dollars a year maybe it may depend on your account
year maybe it may depend on your account
year maybe it may depend on your account maybe a thousand fifteen hundred if
maybe a thousand fifteen hundred if
maybe a thousand fifteen hundred if you’re just starting up but those are
you’re just starting up but those are
you’re just starting up but those are every year you have to pay those costs
every year you have to pay those costs
every year you have to pay those costs to to do your books and your filings so
to to do your books and your filings so
to to do your books and your filings so there’s a lot more paperwork involved
there’s a lot more paperwork involved
there’s a lot more paperwork involved with the corporation
with the corporation
with the corporation but if you get sued then the most you’re
but if you get sued then the most you’re
but if you get sued then the most you’re going to lose is what’s in the business
going to lose is what’s in the business
going to lose is what’s in the business right so it sounds to me since I am in
right so it sounds to me since I am in
right so it sounds to me since I am in the medical field and although you know
the medical field and although you know
the medical field and although you know it could be the greatest aesthetician
it could be the greatest aesthetician
it could be the greatest aesthetician walking this earth and I’m not saying
walking this earth and I’m not saying
walking this earth and I’m not saying that I am but there’s always the chance
that I am but there’s always the chance
that I am but there’s always the chance of someone having an issue even though
of someone having an issue even though
of someone having an issue even though they sign a consent still possibly going
they sign a consent still possibly going
they sign a consent still possibly going after one of the girls that work for me
after one of the girls that work for me
after one of the girls that work for me so I don’t I think probably I’m leaning
so I don’t I think probably I’m leaning
so I don’t I think probably I’m leaning towards corporation after speaking to
towards corporation after speaking to
towards corporation after speaking to you yeah especially if you’re thinking
you yeah especially if you’re thinking
you yeah especially if you’re thinking about bringing people on under you as
about bringing people on under you as
about bringing people on under you as well you know and they make a mistake
well you know and they make a mistake
well you know and they make a mistake that’s that’s that’s definitely worth
that’s that’s that’s definitely worth
that’s that’s that’s definitely worth the you know 1,500 bucks a might cost
the you know 1,500 bucks a might cost
the you know 1,500 bucks a might cost you a year as it get insurance policy
you a year as it get insurance policy
you a year as it get insurance policy right obviously you want to train them
right obviously you want to train them
right obviously you want to train them and do a good job and you don’t want to
and do a good job and you don’t want to
and do a good job and you don’t want to get sued that’s the worst nightmare for
get sued that’s the worst nightmare for
get sued that’s the worst nightmare for a lot of companies but it’ll save you so
a lot of companies but it’ll save you so
a lot of companies but it’ll save you so much you know potential money if you do
much you know potential money if you do
much you know potential money if you do get sued and you lose I mean nobody
get sued and you lose I mean nobody
get sued and you lose I mean nobody likes to think about that and often the
likes to think about that and often the
likes to think about that and often the legals are the last thing entrepreneurs
legals are the last thing entrepreneurs
legals are the last thing entrepreneurs want to focus on right we want to think
want to focus on right we want to think
want to focus on right we want to think about the marketing and the product and
about the marketing and the product and
about the marketing and the product and the customer is not the illegals and the
the customer is not the illegals and the
the customer is not the illegals and the contracts and the setup and all that but
contracts and the setup and all that but
contracts and the setup and all that but it’s definitely an important thing to do
it’s definitely an important thing to do
it’s definitely an important thing to do when you’re getting started absolutely
when you’re getting started absolutely
when you’re getting started absolutely and oh thank you so much I wasn’t even
and oh thank you so much I wasn’t even
and oh thank you so much I wasn’t even thinking the liability and the suing and
thinking the liability and the suing and
thinking the liability and the suing and all that I was just thinking of all I
all that I was just thinking of all I
all that I was just thinking of all I want to make these people feel better
want to make these people feel better
want to make these people feel better and I’ve been doing it for some time and
and I’ve been doing it for some time and
and I’ve been doing it for some time and everybody has had wonderful results and
everybody has had wonderful results and
everybody has had wonderful results and I get to see the results immediately so
I get to see the results immediately so
I get to see the results immediately so they’re feeling good but I didn’t want
they’re feeling good but I didn’t want
they’re feeling good but I didn’t want to take on a couple of girls that were
to take on a couple of girls that were
to take on a couple of girls that were in school with me and let’s face it if
in school with me and let’s face it if
in school with me and let’s face it if I’m not there all the time then it’s my
I’m not there all the time then it’s my
I’m not there all the time then it’s my name and my like you said my livelihood
name and my like you said my livelihood
name and my like you said my livelihood this at risk yeah absolutely and if your
this at risk yeah absolutely and if your
this at risk yeah absolutely and if your eventual goals are to have your own
eventual goals are to have your own
eventual goals are to have your own space like if you want to have your own
space like if you want to have your own
space like if you want to have your own retail shop you’re not going to people’s
retail shop you’re not going to people’s
retail shop you’re not going to people’s homes you know if they come to your shop
homes you know if they come to your shop
homes you know if they come to your shop and they they slip on the floor and they
and they they slip on the floor and they
and they they slip on the floor and they you know break their arm they could
you know break their arm they could
you know break their arm they could potentially sue you right they have to
potentially sue you right they have to
potentially sue you right they have to win of course but but that’s a risk
win of course but but that’s a risk
win of course but but that’s a risk right so
right so
right so and any you know you wouldn’t you
and any you know you wouldn’t you
and any you know you wouldn’t you wouldn’t even be able to get a retail
wouldn’t even be able to get a retail
wouldn’t even be able to get a retail space without being a corporation with
space without being a corporation with
space without being a corporation with insurance so oh okay thank you that was
insurance so oh okay thank you that was
insurance so oh okay thank you that was great thank you so much for your advice
great thank you so much for your advice
great thank you so much for your advice it’s buried no problem Maria good luck
it’s buried no problem Maria good luck
it’s buried no problem Maria good luck and good luck with the new business well
and good luck with the new business well
and good luck with the new business well thank you so much and thank you for
thank you so much and thank you for
thank you so much and thank you for helping all of us all right take care
helping all of us all right take care
helping all of us all right take care have a great day thank you bye-bye and
have a great day thank you bye-bye and
have a great day thank you bye-bye and that’s the main difference for all of
that’s the main difference for all of
that’s the main difference for all of you guys listening in the liability and
you guys listening in the liability and
you guys listening in the liability and you know if you’re just getting started
you know if you’re just getting started
you know if you’re just getting started part time in this low risk you can do a
part time in this low risk you can do a
part time in this low risk you can do a sole proprietorship that’s okay you
sole proprietorship that’s okay you
sole proprietorship that’s okay you figure I’m not going to get sued so I
figure I’m not going to get sued so I
figure I’m not going to get sued so I don’t need to spend that extra time and
don’t need to spend that extra time and
don’t need to spend that extra time and hassle but if you’re serious about your
hassle but if you’re serious about your
hassle but if you’re serious about your business and there’s any change if
business and there’s any change if
business and there’s any change if you’re getting sued then you definitely
you’re getting sued then you definitely
you’re getting sued then you definitely want to get incorporated and you know
want to get incorporated and you know
want to get incorporated and you know that’s just a part of the cost of doing
that’s just a part of the cost of doing
that’s just a part of the cost of doing business and protecting your nest egg
business and protecting your nest egg
business and protecting your nest egg your family your home your car
your family your home your car
your family your home your car everything that you’ve built up so far
everything that you’ve built up so far
everything that you’ve built up so far for yourself today we’re talking about
for yourself today we’re talking about
for yourself today we’re talking about how to have success with your social
how to have success with your social
how to have success with your social media campaigns I already gave my first
media campaigns I already gave my first
media campaigns I already gave my first two tips number one is listen to the
two tips number one is listen to the
two tips number one is listen to the networks to twitter facebook youtube
networks to twitter facebook youtube
networks to twitter facebook youtube google+ linkedin and see people are
google+ linkedin and see people are
google+ linkedin and see people are talking about your industry your
talking about your industry your
talking about your industry your business number to create accounts even
business number to create accounts even
business number to create accounts even if you’re never going to use them just
if you’re never going to use them just
if you’re never going to use them just create the accounts and nobody else can
create the accounts and nobody else can
create the accounts and nobody else can squat on your business name okay number
squat on your business name okay number
squat on your business name okay number three we’re starting easy we’re start
three we’re starting easy we’re start
three we’re starting easy we’re start with baby steps and moving up because I
with baby steps and moving up because I
with baby steps and moving up because I don’t want you to this is what a lot of
don’t want you to this is what a lot of
don’t want you to this is what a lot of people do they go hardcore and social
people do they go hardcore and social
people do they go hardcore and social right they’ll spend two months go crazy
right they’ll spend two months go crazy
right they’ll spend two months go crazy on social get no results then say oh
on social get no results then say oh
on social get no results then say oh that didn’t work for me this is stupid
that didn’t work for me this is stupid
that didn’t work for me this is stupid and going back to my other ways and they
and going back to my other ways and they
and going back to my other ways and they don’t give it a chance they had the
don’t give it a chance they had the
don’t give it a chance they had the wrong strategy so I want you to start
wrong strategy so I want you to start
wrong strategy so I want you to start small make sure it’s working for you
small make sure it’s working for you
small make sure it’s working for you before you expand so number three is
before you expand so number three is
before you expand so number three is monitor and respond so social media
monitor and respond so social media
monitor and respond so social media doesn’t have to be scary you don’t have
doesn’t have to be scary you don’t have
doesn’t have to be scary you don’t have to dive in deep all I want you to do is
to dive in deep all I want you to do is
to dive in deep all I want you to do is monitor your name monitor your company
monitor your name monitor your company
monitor your name monitor your company name monitor your Twitter handle monitor
name monitor your Twitter handle monitor
name monitor your Twitter handle monitor your your YouTube handle right you’ll
your your YouTube handle right you’ll
your your YouTube handle right you’ll get alerts if somebody tags you right if
get alerts if somebody tags you right if
get alerts if somebody tags you right if somebody comes to Europe so if you go
somebody comes to Europe so if you go
somebody comes to Europe so if you go back to to Kelly who was starting her
back to to Kelly who was starting her
back to to Kelly who was starting her retail store selling Mexican products
retail store selling Mexican products
retail store selling Mexican products right she could have a Twitter account
right she could have a Twitter account
right she could have a Twitter account if somebody tweeted her and said hey I
if somebody tweeted her and said hey I
if somebody tweeted her and said hey I just went to whatever her name was it
just went to whatever her name was it
just went to whatever her name was it was a great experience or it was a
was a great experience or it was a
was a great experience or it was a terrible experience she should at least
terrible experience she should at least
terrible experience she should at least know
know
know I just monitor that so you can respond
I just monitor that so you can respond
I just monitor that so you can respond you can support your champion so you can
you can support your champion so you can
you can support your champion so you can you can fix any problems because if
you can fix any problems because if
you can fix any problems because if somebody comes on it starts ranting
somebody comes on it starts ranting
somebody comes on it starts ranting against you on social you want to be on
against you on social you want to be on
against you on social you want to be on top of that and try to solve that
top of that and try to solve that
top of that and try to solve that problem as quickly as possible so step 3
problem as quickly as possible so step 3
problem as quickly as possible so step 3 you’re just monitoring it’s super
you’re just monitoring it’s super
you’re just monitoring it’s super lightweight okay you’re not doing a lot
lightweight okay you’re not doing a lot
lightweight okay you’re not doing a lot of activity you’re not going to be
of activity you’re not going to be
of activity you’re not going to be posting very often maybe once two three
posting very often maybe once two three
posting very often maybe once two three four or five times a week it’s not
four or five times a week it’s not
four or five times a week it’s not overwhelming at all but if somebody’s
overwhelming at all but if somebody’s
overwhelming at all but if somebody’s talking about you it’s going to give you
talking about you it’s going to give you
talking about you it’s going to give you the opportunity to connect with them
the opportunity to connect with them
the opportunity to connect with them this is again how I started right I
this is again how I started right I
this is again how I started right I started by people were mentioning my
started by people were mentioning my
started by people were mentioning my name and I just wanted to be a part of
name and I just wanted to be a part of
name and I just wanted to be a part of the conversation because I wasn’t
the conversation because I wasn’t
the conversation because I wasn’t relying on me having an audience they
relying on me having an audience they
relying on me having an audience they had an audience and I’m just saying
had an audience and I’m just saying
had an audience and I’m just saying thank you and giving them props and and
thank you and giving them props and and
thank you and giving them props and and giving them more encouragement because
giving them more encouragement because
giving them more encouragement because then they’re going to go and do it again
then they’re going to go and do it again
then they’re going to go and do it again right the more you encourage these
right the more you encourage these
right the more you encourage these people who have an audience more likely
people who have an audience more likely
people who have an audience more likely they’re going to keep going out again so
they’re going to keep going out again so
they’re going to keep going out again so that’s three monitor and respond the
that’s three monitor and respond the
that’s three monitor and respond the next one is just thinking about posting
next one is just thinking about posting
next one is just thinking about posting lightly okay we’re posting lightly
lightly okay we’re posting lightly
lightly okay we’re posting lightly you’re thinking about the message that
you’re thinking about the message that
you’re thinking about the message that you want to put out there you think
you want to put out there you think
you want to put out there you think about the good you’re trying to create
about the good you’re trying to create
about the good you’re trying to create in the world and you’re not going crazy
in the world and you’re not going crazy
in the world and you’re not going crazy if you’re doing one post a week just to
if you’re doing one post a week just to
if you’re doing one post a week just to start one tweet a week one Facebook post
start one tweet a week one Facebook post
start one tweet a week one Facebook post a week just something valuable something
a week just something valuable something
a week just something valuable something that means something to you don’t post
that means something to you don’t post
that means something to you don’t post something because you think your
something because you think your
something because you think your customers are gonna like it post
customers are gonna like it post
customers are gonna like it post something because you are proud of it
something because you are proud of it
something because you are proud of it every post you put up on social you want
every post you put up on social you want
every post you put up on social you want to be proud of as a yes I believe in
to be proud of as a yes I believe in
to be proud of as a yes I believe in that I stand for that I love that I this
that I stand for that I love that I this
that I stand for that I love that I this is how the world needs to be if you’re
is how the world needs to be if you’re
is how the world needs to be if you’re proud of it then your audience will
proud of it then your audience will
proud of it then your audience will respond or if you’re just trying to do
respond or if you’re just trying to do
respond or if you’re just trying to do by the numbers and say well you know
by the numbers and say well you know
by the numbers and say well you know this post XYZ will hopefully get us you
this post XYZ will hopefully get us you
this post XYZ will hopefully get us you know why number of views and likes and
know why number of views and likes and
know why number of views and likes and comments it’s not going to work out you
comments it’s not going to work out you
comments it’s not going to work out you have to post from your heart but lately
have to post from your heart but lately
have to post from your heart but lately right don’t go crazy on it and make sure
right don’t go crazy on it and make sure
right don’t go crazy on it and make sure you’re getting results right make sure
you’re getting results right make sure
you’re getting results right make sure people are commenting about you are
people are commenting about you are
people are commenting about you are talking about your website or are
talking about your website or are
talking about your website or are mentioning you on Twitter and when you
mentioning you on Twitter and when you
mentioning you on Twitter and when you start sharing stuff make sure again that
start sharing stuff make sure again that
start sharing stuff make sure again that you’re getting results from that make
you’re getting results from that make
you’re getting results from that make sure people are interacting with it and
sure people are interacting with it and
sure people are interacting with it and they’re liking you have to prove it to
they’re liking you have to prove it to
they’re liking you have to prove it to yourself right imagine you have a boss
yourself right imagine you have a boss
yourself right imagine you have a boss who saying you ought to show me that the
who saying you ought to show me that the
who saying you ought to show me that the social media thing works prove it to
social media thing works prove it to
social media thing works prove it to yourself that it’s were
yourself that it’s were
yourself that it’s were your time investment on all the social
your time investment on all the social
your time investment on all the social platforms i’m posting multiple times per
platforms i’m posting multiple times per
platforms i’m posting multiple times per day but i did that after building up the
day but i did that after building up the
day but i did that after building up the proof that i know that this works for my
proof that i know that this works for my
proof that i know that this works for my business ok so to recap number one we’re
business ok so to recap number one we’re
business ok so to recap number one we’re listening to the network see if it’s a
listening to the network see if it’s a
listening to the network see if it’s a fit number two we’re creating the
fit number two we’re creating the
fit number two we’re creating the accounts number three were monitoring
accounts number three were monitoring
accounts number three were monitoring and responding and number four we start
and responding and number four we start
and responding and number four we start to post slightly I’m going to share some
to post slightly I’m going to share some
to post slightly I’m going to share some more tips later on but first when i get
more tips later on but first when i get
more tips later on but first when i get to the calls i have Denise on the line
to the calls i have Denise on the line
to the calls i have Denise on the line Denise where are you from and how can I
Denise where are you from and how can I
Denise where are you from and how can I help I’m in lake oswego oregon and you
help I’m in lake oswego oregon and you
help I’m in lake oswego oregon and you gave me some spot on advice about a
gave me some spot on advice about a
gave me some spot on advice about a month ago for my nonprofit the brides of
month ago for my nonprofit the brides of
month ago for my nonprofit the brides of Eden and I have another question alright
Eden and I have another question alright
Eden and I have another question alright welcome back things I I planned a big
welcome back things I I planned a big
welcome back things I I planned a big event for our nonprofit and I needed to
event for our nonprofit and I needed to
event for our nonprofit and I needed to sell three tickets or grab a sponsor in
sell three tickets or grab a sponsor in
sell three tickets or grab a sponsor in order to pay for it and I took at that
order to pay for it and I took at that
order to pay for it and I took at that so I was trying to attract the
so I was trying to attract the
so I was trying to attract the professionals that are good at it to do
professionals that are good at it to do
professionals that are good at it to do it for me and I was offering them a
it for me and I was offering them a
it for me and I was offering them a percentage of ticket sales or
percentage of ticket sales or
percentage of ticket sales or sponsorships because I had no money to
sponsorships because I had no money to
sponsorships because I had no money to pay them up front one of them said they
pay them up front one of them said they
pay them up front one of them said they were offended by that that’s not
were offended by that that’s not
were offended by that that’s not non-profit language isn’t it okay to be
non-profit language isn’t it okay to be
non-profit language isn’t it okay to be entrepreneurial as long as I put money
entrepreneurial as long as I put money
entrepreneurial as long as I put money in the bank and spend it on the missions
in the bank and spend it on the missions
in the bank and spend it on the missions for sure okay because I was feeling icky
for sure okay because I was feeling icky
for sure okay because I was feeling icky after they attacked me well that’s not
after they attacked me well that’s not
after they attacked me well that’s not all nonprofits work well I guess I don’t
all nonprofits work well I guess I don’t
all nonprofits work well I guess I don’t really get how nonprofits work but I’m
really get how nonprofits work but I’m
really get how nonprofits work but I’m just trying to get it done isn’t it okay
just trying to get it done isn’t it okay
just trying to get it done isn’t it okay to do what it takes to get it done hey
to do what it takes to get it done hey
to do what it takes to get it done hey this guy doesn’t sound entrepreneur at
this guy doesn’t sound entrepreneur at
this guy doesn’t sound entrepreneur at all did so are you are you registered as
all did so are you are you registered as
all did so are you are you registered as a non profit or not for profit I am a
a non profit or not for profit I am a
a non profit or not for profit I am a non-profit program under a 501c3 that’s
non-profit program under a 501c3 that’s
non-profit program under a 501c3 that’s sponsoring me so yes I have a tax-exempt
sponsoring me so yes I have a tax-exempt
sponsoring me so yes I have a tax-exempt status right okay perfect so you can
status right okay perfect so you can
status right okay perfect so you can perfect yeah with with every yeah it’s
perfect yeah with with every yeah it’s
perfect yeah with with every yeah it’s funny because nonprofits there’s so many
funny because nonprofits there’s so many
funny because nonprofits there’s so many who have such a great cause and they’re
who have such a great cause and they’re
who have such a great cause and they’re so bad at business that they struggle
so bad at business that they struggle
so bad at business that they struggle and then they struggle on donations
and then they struggle on donations
and then they struggle on donations what’s wrong with selling something and
what’s wrong with selling something and
what’s wrong with selling something and actually making money to fund the
actually making money to fund the
actually making money to fund the programs that you’re trying to get out
programs that you’re trying to get out
programs that you’re trying to get out there right I don’t think there’s
there right I don’t think there’s
there right I don’t think there’s anything wrong with it as long as I make
anything wrong with it as long as I make
anything wrong with it as long as I make money and spend it on what i said i was
money and spend it on what i said i was
money and spend it on what i said i was going to spin
going to spin
going to spin it on who cares how I get there as long
it on who cares how I get there as long
it on who cares how I get there as long as it’s not illegal yeah and and
as it’s not illegal yeah and and
as it’s not illegal yeah and and obviously is a non-profit year you’re
obviously is a non-profit year you’re
obviously is a non-profit year you’re held to you know you’re gonna you might
held to you know you’re gonna you might
held to you know you’re gonna you might have your books on it and people make
have your books on it and people make
have your books on it and people make sure that you’re spending X you’re
sure that you’re spending X you’re
sure that you’re spending X you’re spending the money how you said you’re
spending the money how you said you’re
spending the money how you said you’re going to spend the money but it’s a
going to spend the money but it’s a
going to spend the money but it’s a great idea at so many nonprofits rely
great idea at so many nonprofits rely
great idea at so many nonprofits rely just on donations and and often it’s not
just on donations and and often it’s not
just on donations and and often it’s not enough if you had a product that you can
enough if you had a product that you can
enough if you had a product that you can get out there and seller or events that
get out there and seller or events that
get out there and seller or events that you trying to sell tickets to if you can
you trying to sell tickets to if you can
you trying to sell tickets to if you can make extra money as a non-profit and
make extra money as a non-profit and
make extra money as a non-profit and pour that into more programs why not
pour that into more programs why not
pour that into more programs why not yeah I mean I have to I have to have
yeah I mean I have to I have to have
yeah I mean I have to I have to have money to do the next thing and I have to
money to do the next thing and I have to
money to do the next thing and I have to pay professionals to help me get there
pay professionals to help me get there
pay professionals to help me get there so the only way i can pay them right now
so the only way i can pay them right now
so the only way i can pay them right now is to motivate them by giving them a
is to motivate them by giving them a
is to motivate them by giving them a percentage of what they bring in I
percentage of what they bring in I
percentage of what they bring in I didn’t see anything dirty or
didn’t see anything dirty or
didn’t see anything dirty or unprofessional about it so I just wanted
unprofessional about it so I just wanted
unprofessional about it so I just wanted to check with an expert ya know I it’s
to check with an expert ya know I it’s
to check with an expert ya know I it’s just you’re dealing with the wrong
just you’re dealing with the wrong
just you’re dealing with the wrong person for sure absolutely well thank
person for sure absolutely well thank
person for sure absolutely well thank you for confirming that cuz I’m hurt
you for confirming that cuz I’m hurt
you for confirming that cuz I’m hurt them on the right path but I’m making it
them on the right path but I’m making it
them on the right path but I’m making it up as I go along as I have all along is
up as I go along as I have all along is
up as I go along as I have all along is an entrepreneur but I just have a
an entrepreneur but I just have a
an entrepreneur but I just have a different tax status that’s all yeah and
different tax status that’s all yeah and
different tax status that’s all yeah and this will be an important part as you
this will be an important part as you
this will be an important part as you grow your business as people listening
grow your business as people listening
grow your business as people listening grow their businesses to the people you
grow their businesses to the people you
grow their businesses to the people you bring on your team have to be aligned
bring on your team have to be aligned
bring on your team have to be aligned with with what you are all about not
with with what you are all about not
with with what you are all about not just like here’s what we’re trying to
just like here’s what we’re trying to
just like here’s what we’re trying to accomplish but from from a personality
accomplish but from from a personality
accomplish but from from a personality point of view from a from a you know
point of view from a from a you know
point of view from a from a you know here’s my values here’s what I believe
here’s my values here’s what I believe
here’s my values here’s what I believe in they have to be on board and it’s not
in they have to be on board and it’s not
in they have to be on board and it’s not just the skills right because you can
just the skills right because you can
just the skills right because you can look at somebody who can sell and say oh
look at somebody who can sell and say oh
look at somebody who can sell and say oh I’m really need that person to come on
I’m really need that person to come on
I’m really need that person to come on board you know they have the right
board you know they have the right
board you know they have the right skills they really complement me because
skills they really complement me because
skills they really complement me because I know I’m week at those things which is
I know I’m week at those things which is
I know I’m week at those things which is a great understanding for you but they
a great understanding for you but they
a great understanding for you but they have to have the right values to write
have to have the right values to write
have to have the right values to write somebody who sees this as I don’t know
somebody who sees this as I don’t know
somebody who sees this as I don’t know what he said was unethical or dirty or
what he said was unethical or dirty or
what he said was unethical or dirty or not right what did he say yeah I mean
not right what did he say yeah I mean
not right what did he say yeah I mean it’sit’s that’s never going to be a pit
it’sit’s that’s never going to be a pit
it’sit’s that’s never going to be a pit for you right it’s never going to be a
for you right it’s never going to be a
for you right it’s never going to be a fifth you’ll never work with that kind
fifth you’ll never work with that kind
fifth you’ll never work with that kind of person and and you don’t want to
of person and and you don’t want to
of person and and you don’t want to waste your time trying to convince them
waste your time trying to convince them
waste your time trying to convince them that you’re right in there
that you’re right in there
that you’re right in there because it’s not going to work it’s
because it’s not going to work it’s
because it’s not going to work it’s better for you to move on to find
better for you to move on to find
better for you to move on to find someone else who who hear it and say
someone else who who hear it and say
someone else who who hear it and say yeah that’s finally a non-profit whose
yeah that’s finally a non-profit whose
yeah that’s finally a non-profit whose entrepreneurial that’s amazing I want on
entrepreneurial that’s amazing I want on
entrepreneurial that’s amazing I want on board well I keep remembering what you
board well I keep remembering what you
board well I keep remembering what you told me last time which was such
told me last time which was such
told me last time which was such precious advice that I don’t need to
precious advice that I don’t need to
precious advice that I don’t need to apologize for making money as a
apologize for making money as a
apologize for making money as a non-profit it’s a new era it’s a it
non-profit it’s a new era it’s a it
non-profit it’s a new era it’s a it really is because most nonprofits don’t
really is because most nonprofits don’t
really is because most nonprofits don’t think that way yeah the more money than
think that way yeah the more money than
think that way yeah the more money than we can spend and find a way to spend it
we can spend and find a way to spend it
we can spend and find a way to spend it all yeah launched new programs impact
all yeah launched new programs impact
all yeah launched new programs impact more people that’s what we’re trying to
more people that’s what we’re trying to
more people that’s what we’re trying to do right yeah thank you so much I’m
do right yeah thank you so much I’m
do right yeah thank you so much I’m still living off the advice you gave me
still living off the advice you gave me
still living off the advice you gave me last time and I feel much better having
last time and I feel much better having
last time and I feel much better having talk to you again so I really appreciate
talk to you again so I really appreciate
talk to you again so I really appreciate this down all right Denise no problem
this down all right Denise no problem
this down all right Denise no problem what’s do you have a website for your
what’s do you have a website for your
what’s do you have a website for your your nonprofit yes it’s bride to
your nonprofit yes it’s bride to
your nonprofit yes it’s bride to video.com brides of Eden calm all right
video.com brides of Eden calm all right
video.com brides of Eden calm all right give a give a quick promo shout out
give a give a quick promo shout out
give a give a quick promo shout out there for you thank you all right thanks
there for you thank you all right thanks
there for you thank you all right thanks Denise and hey if you have any more
Denise and hey if you have any more
Denise and hey if you have any more questions problems concerns i’m always
questions problems concerns i’m always
questions problems concerns i’m always here call back in and be happy to help
here call back in and be happy to help
here call back in and be happy to help you I will do it thank you and for
you I will do it thank you and for
you I will do it thank you and for everybody listening in two important
everybody listening in two important
everybody listening in two important points here really one you know just
points here really one you know just
points here really one you know just because your nonprofit it doesn’t mean
because your nonprofit it doesn’t mean
because your nonprofit it doesn’t mean you can’t be entrepreneurial doesn’t
you can’t be entrepreneurial doesn’t
you can’t be entrepreneurial doesn’t mean you can’t find new ways to generate
mean you can’t find new ways to generate
mean you can’t find new ways to generate money besides asking for donations and
money besides asking for donations and
money besides asking for donations and two you really need to pay attention to
two you really need to pay attention to
two you really need to pay attention to your team and and Denise did such a
your team and and Denise did such a
your team and and Denise did such a great job of listening to her heart and
great job of listening to her heart and
great job of listening to her heart and trust in her gut that you know this
trust in her gut that you know this
trust in her gut that you know this person coming in just even though they
person coming in just even though they
person coming in just even though they had all the skills you’re going to get
had all the skills you’re going to get
had all the skills you’re going to get faced with this often somebody has all
faced with this often somebody has all
faced with this often somebody has all the skills that you need and you
the skills that you need and you
the skills that you need and you desperately needed to work right you’re
desperately needed to work right you’re
desperately needed to work right you’re really trying to get this program going
really trying to get this program going
really trying to get this program going you need it to work I need this person
you need it to work I need this person
you need it to work I need this person on my team i can’t do it myself and you
on my team i can’t do it myself and you
on my team i can’t do it myself and you really want that person to work out but
really want that person to work out but
really want that person to work out but if they’re not on the same page with you
if they’re not on the same page with you
if they’re not on the same page with you if they don’t have the same values if
if they don’t have the same values if
if they don’t have the same values if they are not bleeding and oozing what
they are not bleeding and oozing what
they are not bleeding and oozing what your your organization is all about then
your your organization is all about then
your your organization is all about then it’s never going to be a fit and you can
it’s never going to be a fit and you can
it’s never going to be a fit and you can invest all the time you wanted to try to
invest all the time you wanted to try to
invest all the time you wanted to try to improve them and train them and make
improve them and train them and make
improve them and train them and make them better but you can’t change values
them better but you can’t change values
them better but you can’t change values you can give them skills but you can’t
you can give them skills but you can’t
you can give them skills but you can’t change values and what they believe in
change values and what they believe in
change values and what they believe in so congrats on using these keep up the
so congrats on using these keep up the
so congrats on using these keep up the great work
great work
great work today we’re talking about having a
today we’re talking about having a
today we’re talking about having a social media strategy that works for
social media strategy that works for
social media strategy that works for your business that generates leads for
your business that generates leads for
your business that generates leads for you and I’ve been sharing my formula
you and I’ve been sharing my formula
you and I’ve been sharing my formula okay there’s six six steps here so we’ve
okay there’s six six steps here so we’ve
okay there’s six six steps here so we’ve gone through a few of the number one
gone through a few of the number one
gone through a few of the number one listen see people are talking about you
listen see people are talking about you
listen see people are talking about you and your industry number to create
and your industry number to create
and your industry number to create accounts just to hold them just in case
accounts just to hold them just in case
accounts just to hold them just in case you want to use them at some point
you want to use them at some point
you want to use them at some point nobody steals them number three monitor
nobody steals them number three monitor
nobody steals them number three monitor your name monitor your website that
your name monitor your website that
your name monitor your website that people are talking about you at least
people are talking about you at least
people are talking about you at least you want to be able to respond number
you want to be able to respond number
you want to be able to respond number four is posed lightly so now you’re
four is posed lightly so now you’re
four is posed lightly so now you’re sharing some thought leadership pieces
sharing some thought leadership pieces
sharing some thought leadership pieces you’re sharing some things that you
you’re sharing some things that you
you’re sharing some things that you believe in but lightly once a week show
believe in but lightly once a week show
believe in but lightly once a week show that those results see that you’re
that those results see that you’re
that those results see that you’re getting traction before you expand okay
getting traction before you expand okay
getting traction before you expand okay this is where a lot of people fall down
this is where a lot of people fall down
this is where a lot of people fall down because they dive right into step 5 in
because they dive right into step 5 in
because they dive right into step 5 in step 5 is you create a Content schedule
step 5 is you create a Content schedule
step 5 is you create a Content schedule sep five is where you are posting
sep five is where you are posting
sep five is where you are posting regularly maybe you’re posting once a
regularly maybe you’re posting once a
regularly maybe you’re posting once a day maybe you’re posting multiple times
day maybe you’re posting multiple times
day maybe you’re posting multiple times a day you know on youtube i post twice a
a day you know on youtube i post twice a
a day you know on youtube i post twice a day on twitter i might post with
day on twitter i might post with
day on twitter i might post with responses to people 20 times a day or
responses to people 20 times a day or
responses to people 20 times a day or more you know facebook from posting five
more you know facebook from posting five
more you know facebook from posting five six seven eight times a day just
six seven eight times a day just
six seven eight times a day just depending on the day and the schedule so
depending on the day and the schedule so
depending on the day and the schedule so you know you want to make sure that
you know you want to make sure that
you know you want to make sure that you’re getting value from those
you’re getting value from those
you’re getting value from those interactions before you rent up it’s
interactions before you rent up it’s
interactions before you rent up it’s critical okay so if you shouldn’t you
critical okay so if you shouldn’t you
critical okay so if you shouldn’t you have some results you’re getting some
have some results you’re getting some
have some results you’re getting some traction people are sharing that people
traction people are sharing that people
traction people are sharing that people are engaged by you have people saying I
are engaged by you have people saying I
are engaged by you have people saying I really love what you posted you’re
really love what you posted you’re
really love what you posted you’re getting traction you have some kind of
getting traction you have some kind of
getting traction you have some kind of call to action to sign you up for your
call to action to sign you up for your
call to action to sign you up for your newsletter or visit your website then
newsletter or visit your website then
newsletter or visit your website then you start creating the content schedule
you start creating the content schedule
you start creating the content schedule and again with every post that you make
and again with every post that you make
and again with every post that you make you want to make sure that it’s adding
you want to make sure that it’s adding
you want to make sure that it’s adding value to people’s lives that it means
value to people’s lives that it means
value to people’s lives that it means something to you that you’re proud of it
something to you that you’re proud of it
something to you that you’re proud of it every post has to pass that I’m proud of
every post has to pass that I’m proud of
every post has to pass that I’m proud of this post test so here’s here’s
this post test so here’s here’s
this post test so here’s here’s something you can post so here’s a
something you can post so here’s a
something you can post so here’s a sample schedule because it may be
sample schedule because it may be
sample schedule because it may be thinking well I don’t know what I would
thinking well I don’t know what I would
thinking well I don’t know what I would post once today how do I get enough
post once today how do I get enough
post once today how do I get enough content to post once a day here’s
content to post once a day here’s
content to post once a day here’s something you can do so monday you could
something you can do so monday you could
something you can do so monday you could share an industry article that you enjoy
share an industry article that you enjoy
share an industry article that you enjoy so you’re doing research your
so you’re doing research your
so you’re doing research your understanding your industry you’re
understanding your industry you’re
understanding your industry you’re you’re reading articles share one that
you’re reading articles share one that
you’re reading articles share one that you really like don’t just don’t just
you really like don’t just don’t just
you really like don’t just don’t just put up something that you haven’t really
put up something that you haven’t really
put up something that you haven’t really ratting you like the title and it’s from
ratting you like the title and it’s from
ratting you like the title and it’s from a magazine that you know is typically
a magazine that you know is typically
a magazine that you know is typically good make sure you actually have read
good make sure you actually have read
good make sure you actually have read the article and then add your two cents
the article and then add your two cents
the article and then add your two cents don’t just share the article but tell me
don’t just share the article but tell me
don’t just share the article but tell me why it’s important to you what did you
why it’s important to you what did you
why it’s important to you what did you take out of that article right you could
take out of that article right you could
take out of that article right you could do that every Monday and all you need is
do that every Monday and all you need is
do that every Monday and all you need is one article that comes from what you’re
one article that comes from what you’re
one article that comes from what you’re normally reading every day anyway number
normally reading every day anyway number
normally reading every day anyway number two on Tuesday you post a quote that you
two on Tuesday you post a quote that you
two on Tuesday you post a quote that you found inspiring all right son quote that
found inspiring all right son quote that
found inspiring all right son quote that you’ve read online in a book in a video
you’ve read online in a book in a video
you’ve read online in a book in a video something that just lifted your spirits
something that just lifted your spirits
something that just lifted your spirits that got you motivated you know as
that got you motivated you know as
that got you motivated you know as entrepreneurs it can be hard to say
entrepreneurs it can be hard to say
entrepreneurs it can be hard to say motivated every day in our business and
motivated every day in our business and
motivated every day in our business and whatever inspires you if it’s a quote
whatever inspires you if it’s a quote
whatever inspires you if it’s a quote that you’ve read or even an interaction
that you’ve read or even an interaction
that you’ve read or even an interaction with a customer post that up because
with a customer post that up because
with a customer post that up because it’ll help keep you motivated but will
it’ll help keep you motivated but will
it’ll help keep you motivated but will also it’ll also help motivate and
also it’ll also help motivate and
also it’ll also help motivate and inspire the other people in your in your
inspire the other people in your in your
inspire the other people in your in your audience people who are watching the
audience people who are watching the
audience people who are watching the people who want to be a part of what
people who want to be a part of what
people who want to be a part of what you’re doing so so post up that’s every
you’re doing so so post up that’s every
you’re doing so so post up that’s every Tuesday and you can find one a week to
Tuesday and you can find one a week to
Tuesday and you can find one a week to put up number three Wednesday you can
put up number three Wednesday you can
put up number three Wednesday you can ask a frequently asked question that
ask a frequently asked question that
ask a frequently asked question that your customers ask so what are what are
your customers ask so what are what are
your customers ask so what are what are some of the questions that come in from
some of the questions that come in from
some of the questions that come in from your customers on a day to day basis you
your customers on a day to day basis you
your customers on a day to day basis you know if I’m thinking about you know
know if I’m thinking about you know
know if I’m thinking about you know company I invested in here called
company I invested in here called
company I invested in here called Toronto day and salsa have salsa classes
Toronto day and salsa have salsa classes
Toronto day and salsa have salsa classes people might ask well what kind of shoes
people might ask well what kind of shoes
people might ask well what kind of shoes do I need where can i buy them do you
do I need where can i buy them do you
do I need where can i buy them do you have a DVD you know all the typical
have a DVD you know all the typical
have a DVD you know all the typical questions do I need a partner was a
questions do I need a partner was a
questions do I need a partner was a great beginner song that I can dance to
great beginner song that I can dance to
great beginner song that I can dance to right you’re going to have a lot of the
right you’re going to have a lot of the
right you’re going to have a lot of the same questions that come up over and
same questions that come up over and
same questions that come up over and over and over and over again but to be a
over and over and over again but to be a
over and over and over again but to be a lot of people who have those same
lot of people who have those same
lot of people who have those same questions who never actually even ask so
questions who never actually even ask so
questions who never actually even ask so put it up on social one question per
put it up on social one question per
put it up on social one question per week and answer it for them provide that
week and answer it for them provide that
week and answer it for them provide that value because the people who might be
value because the people who might be
value because the people who might be too afraid to ask we’d be sitting on the
too afraid to ask we’d be sitting on the
too afraid to ask we’d be sitting on the fence now they’re getting valuable help
fence now they’re getting valuable help
fence now they’re getting valuable help to go to to learn more about whatever
to go to to learn more about whatever
to go to to learn more about whatever industry that you’re in potentially buy
industry that you’re in potentially buy
industry that you’re in potentially buy your product Thursday share an
your product Thursday share an
your product Thursday share an interesting fact about your business
interesting fact about your business
interesting fact about your business tell a personal story right like let me
tell a personal story right like let me
tell a personal story right like let me connect to your company and and you as a
connect to your company and and you as a
connect to your company and and you as a person more than just whatever product
person more than just whatever product
person more than just whatever product or service you’re selling right the more
or service you’re selling right the more
or service you’re selling right the more you can make it a brand that means
you can make it a brand that means
you can make it a brand that means something to me the more likely i’m
something to me the more likely i’m
something to me the more likely i’m going to want to to buy from you and be
going to want to to buy from you and be
going to want to to buy from you and be loyal and tell my friends about you and
loyal and tell my friends about you and
loyal and tell my friends about you and care and not just compete on price right
care and not just compete on price right
care and not just compete on price right not just say oh well you know your
not just say oh well you know your
not just say oh well you know your competitor drop their price by five
competitor drop their price by five
competitor drop their price by five cents so i’m gonna go there so share
cents so i’m gonna go there so share
cents so i’m gonna go there so share something interesting share an
something interesting share an
something interesting share an interesting fact tell me why you started
interesting fact tell me why you started
interesting fact tell me why you started tell me you know how many customers you
tell me you know how many customers you
tell me you know how many customers you have tell me you know who your
have tell me you know who your
have tell me you know who your first employee was tell me what your
first employee was tell me what your
first employee was tell me what your first media gig was tell me what other
first media gig was tell me what other
first media gig was tell me what other three business ideas you were thinking
three business ideas you were thinking
three business ideas you were thinking about when you first started tell me
about when you first started tell me
about when you first started tell me your biggest fear when you’re getting
your biggest fear when you’re getting
your biggest fear when you’re getting going tell me the first thing your
going tell me the first thing your
going tell me the first thing your customer said to you tell me your
customer said to you tell me your
customer said to you tell me your biggest fear you know when that first
biggest fear you know when that first
biggest fear you know when that first custom walked in the door whatever tell
custom walked in the door whatever tell
custom walked in the door whatever tell me something right find one interesting
me something right find one interesting
me something right find one interesting fact I just listed off you know ten
fact I just listed off you know ten
fact I just listed off you know ten there that sets you up for for a fifth
there that sets you up for for a fifth
there that sets you up for for a fifth of the year answer those and then keep
of the year answer those and then keep
of the year answer those and then keep coming up with more right so you can
coming up with more right so you can
coming up with more right so you can post one of those once a week on your
post one of those once a week on your
post one of those once a week on your channels on Friday post a picture post a
channels on Friday post a picture post a
channels on Friday post a picture post a picture of you post a picture of your
picture of you post a picture of your
picture of you post a picture of your team post a picture of your customers
team post a picture of your customers
team post a picture of your customers again we’re making it personal right
again we’re making it personal right
again we’re making it personal right post something that when I look at I can
post something that when I look at I can
post something that when I look at I can get some kind of feeling towards who you
get some kind of feeling towards who you
get some kind of feeling towards who you are what you’re all about something that
are what you’re all about something that
are what you’re all about something that shares the values that you’re trying to
shares the values that you’re trying to
shares the values that you’re trying to send out there going back to our one of
send out there going back to our one of
send out there going back to our one of our callers Kelly who had the the
our callers Kelly who had the the
our callers Kelly who had the the Mexican goods you know she could take
Mexican goods you know she could take
Mexican goods you know she could take pictures of her product she could take
pictures of her product she could take
pictures of her product she could take pictures of her trips she could take
pictures of her trips she could take
pictures of her trips she could take pictures of the artisans and the
pictures of the artisans and the
pictures of the artisans and the villages that that she’s buying these
villages that that she’s buying these
villages that that she’s buying these things from so I feel like if I’m buying
things from so I feel like if I’m buying
things from so I feel like if I’m buying this I’m supporting that little tiny
this I’m supporting that little tiny
this I’m supporting that little tiny community in Mexico right that kind of
community in Mexico right that kind of
community in Mexico right that kind of personal connection means so much more
personal connection means so much more
personal connection means so much more i’m willing to pay more for that then if
i’m willing to pay more for that then if
i’m willing to pay more for that then if I’m just buying jewelry why should i buy
I’m just buying jewelry why should i buy
I’m just buying jewelry why should i buy your is over another people persons
your is over another people persons
your is over another people persons jewelry another company’s Julia right so
jewelry another company’s Julia right so
jewelry another company’s Julia right so having those pictures really help and
having those pictures really help and
having those pictures really help and even if you’re just showing pictures of
even if you’re just showing pictures of
even if you’re just showing pictures of your of you and your team working you
your of you and your team working you
your of you and your team working you know showcase one of your team members
know showcase one of your team members
know showcase one of your team members show kiss one of your contractors make
show kiss one of your contractors make
show kiss one of your contractors make that stand out so that I feel a personal
that stand out so that I feel a personal
that stand out so that I feel a personal connection to your business on Saturday
connection to your business on Saturday
connection to your business on Saturday you can ask people a question awesome a
you can ask people a question awesome a
you can ask people a question awesome a fun question you can ask them something
fun question you can ask them something
fun question you can ask them something totally unrelated to your business like
totally unrelated to your business like
totally unrelated to your business like what’s their favorite food or TV show or
what’s their favorite food or TV show or
what’s their favorite food or TV show or what are they doing this weekend or ask
what are they doing this weekend or ask
what are they doing this weekend or ask them something related to their business
them something related to their business
them something related to their business you know I asked them about what what
you know I asked them about what what
you know I asked them about what what next product they want is to see come
next product they want is to see come
next product they want is to see come out and ask them about how they’re using
out and ask them about how they’re using
out and ask them about how they’re using your product or service in an innovative
your product or service in an innovative
your product or service in an innovative way ask them ask them you know what new
way ask them ask them you know what new
way ask them ask them you know what new innovation I’d like to see you to launch
innovation I’d like to see you to launch
innovation I’d like to see you to launch right ask them a different question
right ask them a different question
right ask them a different question every week it bonds into your company
every week it bonds into your company
every week it bonds into your company more and it also gives you information
more and it also gives you information
more and it also gives you information about who they are what they’re
about who they are what they’re
about who they are what they’re interested in and how you
interested in and how you
interested in and how you potentially sell more to them and then
potentially sell more to them and then
potentially sell more to them and then on Sunday you can do something more
on Sunday you can do something more
on Sunday you can do something more promotional Sunday you’re you’re sharing
promotional Sunday you’re you’re sharing
promotional Sunday you’re you’re sharing one of your blog posts you’re sharing
one of your blog posts you’re sharing
one of your blog posts you’re sharing the press release if you have a coupon
the press release if you have a coupon
the press release if you have a coupon you can put it on your sharing your
you can put it on your sharing your
you can put it on your sharing your newsletter you’re sharing a new product
newsletter you’re sharing a new product
newsletter you’re sharing a new product that launched something more promotional
that launched something more promotional
that launched something more promotional it’s okay to have some sales related
it’s okay to have some sales related
it’s okay to have some sales related stuff in there but just don’t make it
stuff in there but just don’t make it
stuff in there but just don’t make it constant so that’s a that’s a quick
constant so that’s a that’s a quick
constant so that’s a that’s a quick overview and you don’t have to do that
overview and you don’t have to do that
overview and you don’t have to do that every day of the week and you don’t have
every day of the week and you don’t have
every day of the week and you don’t have to do all of those pick and choose
to do all of those pick and choose
to do all of those pick and choose sample but make sure you’re posting
sample but make sure you’re posting
sample but make sure you’re posting content and you’re getting results from
content and you’re getting results from
content and you’re getting results from it and step number six is your test you
it and step number six is your test you
it and step number six is your test you measure you test you rinse repeat you
measure you test you rinse repeat you
measure you test you rinse repeat you find out what works find out what feels
find out what works find out what feels
find out what works find out what feels right find out what you’re getting
right find out what you’re getting
right find out what you’re getting engagement from your customers on
engagement from your customers on
engagement from your customers on because social is so important
because social is so important
because social is so important especially 2015 it can be one of the
especially 2015 it can be one of the
especially 2015 it can be one of the leading drivers for your business I hope
leading drivers for your business I hope
leading drivers for your business I hope you take the opportunity to invest in it
you take the opportunity to invest in it
you take the opportunity to invest in it and and start driving your business
and and start driving your business
and and start driving your business forward this year thank you guys for
forward this year thank you guys for
forward this year thank you guys for another amazing show it’s been awesome
another amazing show it’s been awesome
another amazing show it’s been awesome Christy Josh you guys are amazing I’m
Christy Josh you guys are amazing I’m
Christy Josh you guys are amazing I’m hopping on a Twitter chat right now if
hopping on a Twitter chat right now if
hopping on a Twitter chat right now if you guys want to follow me on Twitter
you guys want to follow me on Twitter
you guys want to follow me on Twitter we’re talking social results I will see
we’re talking social results I will see
we’re talking social results I will see you in two weeks thank you guys so much
you in two weeks thank you guys so much
you in two weeks thank you guys so much take care hi I’m tour epsilon from time
take care hi I’m tour epsilon from time
take care hi I’m tour epsilon from time management chef calm Adam comidas
management chef calm Adam comidas
management chef calm Adam comidas NewsCenter ethnic subscribe
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