so I believe in entrepreneurs and today’s show it’s all about over
today’s show it’s all about over
today’s show it’s all about over delivering like crazy to your customers
delivering like crazy to your customers
delivering like crazy to your customers and I want to check with store there’s a
and I want to check with store there’s a
and I want to check with store there’s a guy who offered to work for me named
guy who offered to work for me named
guy who offered to work for me named Jill Marc and I put out a request that I
Jill Marc and I put out a request that I
Jill Marc and I put out a request that I needed a marketing assistant to help me
needed a marketing assistant to help me
needed a marketing assistant to help me with my business and I have a unusual
with my business and I have a unusual
with my business and I have a unusual hiring process but I’d ended up hiring
hiring process but I’d ended up hiring
hiring process but I’d ended up hiring ten people because I like giving people
ten people because I like giving people
ten people because I like giving people a shot I give people a shot and see how
a shot I give people a shot and see how
a shot I give people a shot and see how they do because I find performance is
they do because I find performance is
they do because I find performance is way better than than just hiring off of
way better than than just hiring off of
way better than than just hiring off of a resume so I hired these ten people and
a resume so I hired these ten people and
a resume so I hired these ten people and I give them five hours to do a job
I give them five hours to do a job
I give them five hours to do a job maximum and what I love doing is seen
maximum and what I love doing is seen
maximum and what I love doing is seen you look at it and you see how
you look at it and you see how
you look at it and you see how successful they are doing do they look
successful they are doing do they look
successful they are doing do they look you for the full five hours are they
you for the full five hours are they
you for the full five hours are they doing the job on time the good
doing the job on time the good
doing the job on time the good communication skill and this one guy Joe
communication skill and this one guy Joe
communication skill and this one guy Joe Mar and I almost didn’t hire him on but
Mar and I almost didn’t hire him on but
Mar and I almost didn’t hire him on but I did I mean it up being the best guy
I did I mean it up being the best guy
I did I mean it up being the best guy what he did was he told me you know he
what he did was he told me you know he
what he did was he told me you know he did it in less than five hours
did it in less than five hours
did it in less than five hours attachment maybe three hours and he
attachment maybe three hours and he
attachment maybe three hours and he looked at everybody else’s work because
looked at everybody else’s work because
looked at everybody else’s work because it was all shared and started correcting
it was all shared and started correcting
it was all shared and started correcting their mistake clean where they were
their mistake clean where they were
their mistake clean where they were making errors and so when I came down to
making errors and so when I came down to
making errors and so when I came down to who am I gonna hire I went with Joe Mar
who am I gonna hire I went with Joe Mar
who am I gonna hire I went with Joe Mar cuz the guy was over delivering my crazy
cuz the guy was over delivering my crazy
cuz the guy was over delivering my crazy right he didn’t just do what I asked him
right he didn’t just do what I asked him
right he didn’t just do what I asked him to do he did it in a faster time and
to do he did it in a faster time and
to do he did it in a faster time and then he went above and beyond by fixing
then he went above and beyond by fixing
then he went above and beyond by fixing the errors and so it was easy for me to
the errors and so it was easy for me to
the errors and so it was easy for me to give him the full-time jobs this is what
give him the full-time jobs this is what
give him the full-time jobs this is what you want to do you’ve got to go beyond
you want to do you’ve got to go beyond
you want to do you’ve got to go beyond what they’re just asking you to do doing
what they’re just asking you to do doing
what they’re just asking you to do doing the bare basics is not enough you need
the bare basics is not enough you need
the bare basics is not enough you need to go way above and beyond to wow them
to go way above and beyond to wow them
to go way above and beyond to wow them and get them to say yes okay I want to
and get them to say yes okay I want to
and get them to say yes okay I want to get to the call I have Tim’s on the line
get to the call I have Tim’s on the line
get to the call I have Tim’s on the line how can I help good morning Evan all I
how can I help good morning Evan all I
how can I help good morning Evan all I have a guest kind of a twist on it I can
have a guest kind of a twist on it I can
have a guest kind of a twist on it I can over deliver my product but it’s
over deliver my product but it’s
over deliver my product but it’s penetration of the market and it’s a
penetration of the market and it’s a
penetration of the market and it’s a really vital service and that’s my
really vital service and that’s my
really vital service and that’s my dilemma and I was looking at possibly
dilemma and I was looking at possibly
dilemma and I was looking at possibly funding through Kickstarter
funding through Kickstarter
funding through Kickstarter okay what’s your company here’s the deal
okay what’s your company here’s the deal
okay what’s your company here’s the deal I’m a retired firefighter paramedic and
I’m a retired firefighter paramedic and
I’m a retired firefighter paramedic and I’m also recovering alcohol that
I’m also recovering alcohol that
I’m also recovering alcohol that attempted suicide well as a firefighter
attempted suicide well as a firefighter
attempted suicide well as a firefighter the problem is skyrocketing and
the problem is skyrocketing and
the problem is skyrocketing and firefighters in America that they are
firefighters in America that they are
firefighters in America that they are killing themselves committing suicide
killing themselves committing suicide
killing themselves committing suicide and I know how
and I know how
and I know how off with the correct treatment to
off with the correct treatment to
off with the correct treatment to firefighters to to get them to help and
firefighters to to get them to help and
firefighters to to get them to help and get them the resources that they need
get them the resources that they need
get them the resources that they need but it’s a it’s a cultural thing
but it’s a it’s a cultural thing
but it’s a it’s a cultural thing firefighters you know it’s a manly sport
firefighters you know it’s a manly sport
firefighters you know it’s a manly sport in there and they just won’t seek the
in there and they just won’t seek the
in there and they just won’t seek the help
help
help so my dilemma is penetrating fire
so my dilemma is penetrating fire
so my dilemma is penetrating fire departments and I know it’s off topic
departments and I know it’s off topic
departments and I know it’s off topic and I apologize for that but I was
and I apologize for that but I was
and I apologize for that but I was thinking to go into Kickstarter to fund
thinking to go into Kickstarter to fund
thinking to go into Kickstarter to fund a book that I’ve written about it and
a book that I’ve written about it and
a book that I’ve written about it and then get it into a format of a teaching
then get it into a format of a teaching
then get it into a format of a teaching format what what happens when you go
format what what happens when you go
format what what happens when you go into the fire hall is it can you talk to
into the fire hall is it can you talk to
into the fire hall is it can you talk to the fire chief who’s the person yeah
the fire chief who’s the person yeah
the fire chief who’s the person yeah that that would be part of it but the
that that would be part of it but the
that that would be part of it but the the problem is is is it becomes like a
the problem is is is it becomes like a
the problem is is is it becomes like a human resources problem a firefighter
human resources problem a firefighter
human resources problem a firefighter that say gets caught with it you know in
that say gets caught with it you know in
that say gets caught with it you know in a DUI or something like that they become
a DUI or something like that they become
a DUI or something like that they become a liability to the department and so a
a liability to the department and so a
a liability to the department and so a lot of the departments they’re kind of
lot of the departments they’re kind of
lot of the departments they’re kind of immediate response is to try to get rid
immediate response is to try to get rid
immediate response is to try to get rid of them rather than helping you know
of them rather than helping you know
of them rather than helping you know these the world people that save other
these the world people that save other
these the world people that save other lives there their response is to just
lives there their response is to just
lives there their response is to just get rid of them rather than help them so
get rid of them rather than help them so
get rid of them rather than help them so I’m not necessarily a welcome guest this
I’m not necessarily a welcome guest this
I’m not necessarily a welcome guest this could also be preventive them too right
could also be preventive them too right
could also be preventive them too right it helps prevent these bad things from
it helps prevent these bad things from
it helps prevent these bad things from happening
happening
happening correct oh my gosh yeah that’s my
correct oh my gosh yeah that’s my
correct oh my gosh yeah that’s my absolute passion and desires to stop
absolute passion and desires to stop
absolute passion and desires to stop these fire fighters from committing
these fire fighters from committing
these fire fighters from committing suicide and so when you go fire chief
suicide and so when you go fire chief
suicide and so when you go fire chief about this as a preventive measure
about this as a preventive measure
about this as a preventive measure what’s the response it really comes down
what’s the response it really comes down
what’s the response it really comes down to you know I got a check with the city
to you know I got a check with the city
to you know I got a check with the city attorney kind of responds you know that
attorney kind of responds you know that
attorney kind of responds you know that they you know it’s a whole cover your
they you know it’s a whole cover your
they you know it’s a whole cover your but kind of situation with a lot of
but kind of situation with a lot of
but kind of situation with a lot of these and so they’re not I don’t you
these and so they’re not I don’t you
these and so they’re not I don’t you know and that’s the problem that’s why I
know and that’s the problem that’s why I
know and that’s the problem that’s why I thought if I could fund it through you
thought if I could fund it through you
thought if I could fund it through you know Kickstarter type of project I could
know Kickstarter type of project I could
know Kickstarter type of project I could just launch it independently and perhaps
just launch it independently and perhaps
just launch it independently and perhaps market it to fire unions and fire
market it to fire unions and fire
market it to fire unions and fire associations and avoid the fire
associations and avoid the fire
associations and avoid the fire departments all together yeah I mean I
departments all together yeah I mean I
departments all together yeah I mean I love the Kickstarter idea is great for
love the Kickstarter idea is great for
love the Kickstarter idea is great for marketing is great for promotion but it
marketing is great for promotion but it
marketing is great for promotion but it sends your pathway and it’s not the fire
sends your pathway and it’s not the fire
sends your pathway and it’s not the fire choose is that the unions is it
choose is that the unions is it
choose is that the unions is it politicians you know who is it that we
politicians you know who is it that we
politicians you know who is it that we need to get to to get the fire firemen
need to get to to get the fire firemen
need to get to to get the fire firemen on board with it so have you tried
on board with it so have you tried
on board with it so have you tried talking through the city have we tried
talking through the city have we tried
talking through the city have we tried talking to the unions I mean that I’m in
talking to the unions I mean that I’m in
talking to the unions I mean that I’m in that process now so I the the thing is I
that process now so I the the thing is I
that process now so I the the thing is I haven’t haven’t completed the entire
haven’t haven’t completed the entire
haven’t haven’t completed the entire book and then struck
book and then struck
book and then struck series that goes along with it that was
series that goes along with it that was
series that goes along with it that was the idea of the Kickstarter was to fund
the idea of the Kickstarter was to fund
the idea of the Kickstarter was to fund the completion of that so I could
the completion of that so I could
the completion of that so I could present an entire project when I go in
present an entire project when I go in
present an entire project when I go in and I apologize for being off-topic on
and I apologize for being off-topic on
and I apologize for being off-topic on the other I didn’t mean to throw a topic
the other I didn’t mean to throw a topic
the other I didn’t mean to throw a topic I loved it I see them as two different
I loved it I see them as two different
I loved it I see them as two different things a kickstarter yes go for it do it
things a kickstarter yes go for it do it
things a kickstarter yes go for it do it helps you bring in some money to you
helps you bring in some money to you
helps you bring in some money to you know to fund the rest of this project
know to fund the rest of this project
know to fund the rest of this project that’s awesome you still need to get
that’s awesome you still need to get
that’s awesome you still need to get into the market and start talking to
into the market and start talking to
into the market and start talking to these guys and get their acceptance what
these guys and get their acceptance what
these guys and get their acceptance what might be an easy thing to do is figure
might be an easy thing to do is figure
might be an easy thing to do is figure out so you don’t have the whole core
out so you don’t have the whole core
out so you don’t have the whole core simply you know that’s fine you don’t
simply you know that’s fine you don’t
simply you know that’s fine you don’t have to wait for it to be completed to
have to wait for it to be completed to
have to wait for it to be completed to go start talking to these guys let me
go start talking to these guys let me
go start talking to these guys let me give you a quick example maybe this will
give you a quick example maybe this will
give you a quick example maybe this will help
help
help I’m an investor in a salsa dancing
I’m an investor in a salsa dancing
I’m an investor in a salsa dancing company but we’ll teach people how to
company but we’ll teach people how to
company but we’ll teach people how to dance salsa & salsa is extremely
dance salsa & salsa is extremely
dance salsa & salsa is extremely difficult and it takes a lot of time to
difficult and it takes a lot of time to
difficult and it takes a lot of time to get there come back at the beginning
get there come back at the beginning
get there come back at the beginning people get bored and frustrated and
people get bored and frustrated and
people get bored and frustrated and freaked out and they leave so we teach
freaked out and they leave so we teach
freaked out and they leave so we teach another dance that starts called
another dance that starts called
another dance that starts called merengue which is so much easier to pick
merengue which is so much easier to pick
merengue which is so much easier to pick up and dance and learn in that first
up and dance and learn in that first
up and dance and learn in that first class people are having fun they love it
class people are having fun they love it
class people are having fun they love it they enjoy themselves and then they’re
they enjoy themselves and then they’re
they enjoy themselves and then they’re keep going and learning the rest of the
keep going and learning the rest of the
keep going and learning the rest of the dances so wondering for you you know
dances so wondering for you you know
dances so wondering for you you know what is your merengue in your business
what is your merengue in your business
what is your merengue in your business and what’s the one thing you can do that
and what’s the one thing you can do that
and what’s the one thing you can do that goes in that people can quickly
goes in that people can quickly
goes in that people can quickly understand and quickly you know love it
understand and quickly you know love it
understand and quickly you know love it and see results even if it may be
and see results even if it may be
and see results even if it may be superficial or you know not really
superficial or you know not really
superficial or you know not really getting it at the heart of the problem
getting it at the heart of the problem
getting it at the heart of the problem but right yeah because it’s a it’s a
but right yeah because it’s a it’s a
but right yeah because it’s a it’s a really gritty subject I guess you know
really gritty subject I guess you know
really gritty subject I guess you know that you know it’s just there’s an
that you know it’s just there’s an
that you know it’s just there’s an aversion to even acknowledging the
aversion to even acknowledging the
aversion to even acknowledging the problem exists so well thing is to make
problem exists so well thing is to make
problem exists so well thing is to make it easy for people to understand what
it easy for people to understand what
it easy for people to understand what you do and the benefits one chapter in
you do and the benefits one chapter in
you do and the benefits one chapter in your book or having you come in for half
your book or having you come in for half
your book or having you come in for half a day workshop or you know you’ve been
a day workshop or you know you’ve been
a day workshop or you know you’ve been available for phone calls or whatever it
available for phone calls or whatever it
available for phone calls or whatever it is something simple and easy that people
is something simple and easy that people
is something simple and easy that people can quickly see the benefit of so it’s
can quickly see the benefit of so it’s
can quickly see the benefit of so it’s easy for them to then push it upstream
easy for them to then push it upstream
easy for them to then push it upstream and say hey we need that this program
and say hey we need that this program
and say hey we need that this program excellent thanks Evan I appreciate the
excellent thanks Evan I appreciate the
excellent thanks Evan I appreciate the the input no problem thanks for calling
the input no problem thanks for calling
the input no problem thanks for calling in Tim but and for all you listening
in Tim but and for all you listening
in Tim but and for all you listening you’re trying to break into a market
you’re trying to break into a market
you’re trying to break into a market where there’s resistance the best thing
where there’s resistance the best thing
where there’s resistance the best thing to do then is find your merengue find
to do then is find your merengue find
to do then is find your merengue find the one thing that makes it easy for
the one thing that makes it easy for
the one thing that makes it easy for people to understand what you do to gain
people to understand what you do to gain
people to understand what you do to gain some acceptance to get them saying yes
some acceptance to get them saying yes
some acceptance to get them saying yes and seeing the benefits of
and seeing the benefits of
and seeing the benefits of you maybe even the fun so there then you
you maybe even the fun so there then you
you maybe even the fun so there then you set them up to be ready for the bigger
set them up to be ready for the bigger
set them up to be ready for the bigger project and of course you’re over
project and of course you’re over
project and of course you’re over delivering all the way through I want to
delivering all the way through I want to
delivering all the way through I want to get to the call I have James on the line
get to the call I have James on the line
get to the call I have James on the line which is from and how can I help
which is from and how can I help
which is from and how can I help hello it’s James and Dominique my
hello it’s James and Dominique my
hello it’s James and Dominique my business partner yeah great we’re at CLA
business partner yeah great we’re at CLA
business partner yeah great we’re at CLA for the love of acting and we’re a
for the love of acting and we’re a
for the love of acting and we’re a start-up nonprofit committed to helping
start-up nonprofit committed to helping
start-up nonprofit committed to helping the use of Los Angeles
the use of Los Angeles
the use of Los Angeles studies have shown how vital arts
studies have shown how vital arts
studies have shown how vital arts education is to developing mind so in
education is to developing mind so in
education is to developing mind so in response to heavy pets that have been
response to heavy pets that have been
response to heavy pets that have been made to arts budgets over the past
made to arts budgets over the past
made to arts budgets over the past several years we created spla to serve
several years we created spla to serve
several years we created spla to serve as a supplemental arts program to middle
as a supplemental arts program to middle
as a supplemental arts program to middle and high school students teaching them
and high school students teaching them
and high school students teaching them about Dramatic Arts specifically while
about Dramatic Arts specifically while
about Dramatic Arts specifically while also taking them to plays museums
also taking them to plays museums
also taking them to plays museums concert things like that for them to
concert things like that for them to
concert things like that for them to experience different types of art forms
experience different types of art forms
experience different types of art forms for its hands
for its hands
for its hands our overall goal with spla is for
our overall goal with spla is for
our overall goal with spla is for students to build self-confidence public
students to build self-confidence public
students to build self-confidence public speaking skills and overall academic
speaking skills and overall academic
speaking skills and overall academic achievement while we also encourage them
achievement while we also encourage them
achievement while we also encourage them to pursue post-secondary education our
to pursue post-secondary education our
to pursue post-secondary education our first question for you–even is so far
first question for you–even is so far
first question for you–even is so far as a non-profit start a non-profit we
as a non-profit start a non-profit we
as a non-profit start a non-profit we have sent out sponsor swampers request
have sent out sponsor swampers request
have sent out sponsor swampers request letters we have made it possible people
letters we have made it possible people
letters we have made it possible people to donate on our website at FTA charts
to donate on our website at FTA charts
to donate on our website at FTA charts org we have a fundraiser with our fiscal
org we have a fundraiser with our fiscal
org we have a fundraiser with our fiscal sponsor coming up in a week and we’ve
sponsor coming up in a week and we’ve
sponsor coming up in a week and we’ve also applied for grant so with that in
also applied for grant so with that in
also applied for grant so with that in mind what are some ways are there any
mind what are some ways are there any
mind what are some ways are there any other innovative ways that we can try to
other innovative ways that we can try to
other innovative ways that we can try to generate revenue for especially to start
generate revenue for especially to start
generate revenue for especially to start a non-profit which you know is from what
a non-profit which you know is from what
a non-profit which you know is from what we’ve heard the first couple of years
we’ve heard the first couple of years
we’ve heard the first couple of years can be difficult in terms of fundraising
can be difficult in terms of fundraising
can be difficult in terms of fundraising there’s so many charities out there and
there’s so many charities out there and
there’s so many charities out there and you guys a great cause I love what
you guys a great cause I love what
you guys a great cause I love what you’re doing thank you the biggest thing
you’re doing thank you the biggest thing
you’re doing thank you the biggest thing is telling your story right like when
is telling your story right like when
is telling your story right like when you’re doing that you’re talking about
you’re doing that you’re talking about
you’re doing that you’re talking about you know one student you picked Sarah
you know one student you picked Sarah
you know one student you picked Sarah who was a news but it really went Queen
who was a news but it really went Queen
who was a news but it really went Queen artists and you know nobody in her
artists and you know nobody in her
artists and you know nobody in her family encouraged her and she makes you
family encouraged her and she makes you
family encouraged her and she makes you and and you turned her life around by
and and you turned her life around by
and and you turned her life around by taking her to done her it is right like
taking her to done her it is right like
taking her to done her it is right like Kelly knows
Kelly knows
Kelly knows stories that’s what really gets people
stories that’s what really gets people
stories that’s what really gets people and involved right soon as you’re coming
and involved right soon as you’re coming
and involved right soon as you’re coming on I want to feel emotionally connected
on I want to feel emotionally connected
on I want to feel emotionally connected to everybody’s getting pitched all the
to everybody’s getting pitched all the
to everybody’s getting pitched all the time with little charity offers and so
time with little charity offers and so
time with little charity offers and so telling those personal stories really
telling those personal stories really
telling those personal stories really tugged at the heartstrings and makes you
tugged at the heartstrings and makes you
tugged at the heartstrings and makes you want to be connect this right that makes
want to be connect this right that makes
want to be connect this right that makes sense I mean especially being that we we
sense I mean especially being that we we
sense I mean especially being that we we both we’re theater making us in USC so
both we’re theater making us in USC so
both we’re theater making us in USC so we know how to tell stories so so going
we know how to tell stories so so going
we know how to tell stories so so going with that’s a great advice thank you so
with that’s a great advice thank you so
with that’s a great advice thank you so I believe we’re entrepreneurs and this
I believe we’re entrepreneurs and this
I believe we’re entrepreneurs and this show is all about making you a success
show is all about making you a success
show is all about making you a success today we are talking about over
today we are talking about over
today we are talking about over delivering like crazy being an
delivering like crazy being an
delivering like crazy being an invaluable resource to your customers to
invaluable resource to your customers to
invaluable resource to your customers to your prospects to your partner’s going
your prospects to your partner’s going
your prospects to your partner’s going way beyond what the bare minimum is what
way beyond what the bare minimum is what
way beyond what the bare minimum is what they’re just asking you for so that they
they’re just asking you for so that they
they’re just asking you for so that they love working for you and can’t imagine
love working for you and can’t imagine
love working for you and can’t imagine working with anybody else okay
working with anybody else okay
working with anybody else okay another quick story this is about one of
another quick story this is about one of
another quick story this is about one of our former radio show callers his name
our former radio show callers his name
our former radio show callers his name is Arturo he called in a couple weeks
is Arturo he called in a couple weeks
is Arturo he called in a couple weeks ago and Arturo what he does is translate
ago and Arturo what he does is translate
ago and Arturo what he does is translate so he translates content from Spanish to
so he translates content from Spanish to
so he translates content from Spanish to English English to Spanish and he had a
English English to Spanish and he had a
English English to Spanish and he had a potential opportunity with a big company
potential opportunity with a big company
potential opportunity with a big company and they wanted him to translate videos
and they wanted him to translate videos
and they wanted him to translate videos so they said okay we’re gonna try you
so they said okay we’re gonna try you
so they said okay we’re gonna try you we’re gonna do one video and see how you
we’re gonna do one video and see how you
we’re gonna do one video and see how you do right they already have it translated
do right they already have it translated
do right they already have it translated they knew there were mistakes and I said
they knew there were mistakes and I said
they knew there were mistakes and I said Arturo come in help us fix this and this
Arturo come in help us fix this and this
Arturo come in help us fix this and this is your trial project and he called him
is your trial project and he called him
is your trial project and he called him he said Evan you know I want to do a
he said Evan you know I want to do a
he said Evan you know I want to do a great job I don’t want to just do what
great job I don’t want to just do what
great job I don’t want to just do what they’re asking I’m looking for ways that
they’re asking I’m looking for ways that
they’re asking I’m looking for ways that I can make this really amazing so they
I can make this really amazing so they
I can make this really amazing so they want to bring me back and hire me back
want to bring me back and hire me back
want to bring me back and hire me back and keep coming back and so here’s what
and keep coming back and so here’s what
and keep coming back and so here’s what he did okay he didn’t just translate the
he did okay he didn’t just translate the
he did okay he didn’t just translate the video properly yes their mistakes that’s
video properly yes their mistakes that’s
video properly yes their mistakes that’s what they asked for
what they asked for
what they asked for right all they wanted him to do was
right all they wanted him to do was
right all they wanted him to do was translate this video properly so he did
translate this video properly so he did
translate this video properly so he did that he did it faster than the what they
that he did it faster than the what they
that he did it faster than the what they wanted right so that’s that’s an easy
wanted right so that’s that’s an easy
wanted right so that’s that’s an easy one he did it faster than note they
one he did it faster than note they
one he did it faster than note they wanted the gave him maybe a week and he
wanted the gave him maybe a week and he
wanted the gave him maybe a week and he didn’t in three days or five days or
didn’t in three days or five days or
didn’t in three days or five days or whatever it was but he did it before
whatever it was but he did it before
whatever it was but he did it before they expected it he also gave the
they expected it he also gave the
they expected it he also gave the difference in the meaning of the
difference in the meaning of the
difference in the meaning of the translation
translation
translation so when they had the video or originally
so when they had the video or originally
so when they had the video or originally translated there are some words that
translated there are some words that
translated there are some words that were wrong he didn’t just say here’s
were wrong he didn’t just say here’s
were wrong he didn’t just say here’s what’s wrong he explained what that
what’s wrong he explained what that
what’s wrong he explained what that incorrect meaning meant right and so for
incorrect meaning meant right and so for
incorrect meaning meant right and so for a company that has you know they care
a company that has you know they care
a company that has you know they care about their image they care about what
about their image they care about what
about their image they care about what they’re putting out there what kind of
they’re putting out there what kind of
they’re putting out there what kind of content using the wrong words having a
content using the wrong words having a
content using the wrong words having a translated incorrectly is a big deal and
translated incorrectly is a big deal and
translated incorrectly is a big deal and so he explained what the difference was
so he explained what the difference was
so he explained what the difference was but on top of that like even that just a
but on top of that like even that just a
but on top of that like even that just a little bit beyond right and most people
little bit beyond right and most people
little bit beyond right and most people can still do that but he still wanted to
can still do that but he still wanted to
can still do that but he still wanted to go beyond you want to do more so what he
go beyond you want to do more so what he
go beyond you want to do more so what he did was he looked at other videos they
did was he looked at other videos they
did was he looked at other videos they had and he realized that Haiti they were
had and he realized that Haiti they were
had and he realized that Haiti they were making translation mistakes and other
making translation mistakes and other
making translation mistakes and other videos to anyone out and he fixed a
videos to anyone out and he fixed a
videos to anyone out and he fixed a couple other videos and sent them the
couple other videos and sent them the
couple other videos and sent them the transcript and then the last thing he
transcript and then the last thing he
transcript and then the last thing he did was he went to their website and
did was he went to their website and
did was he went to their website and they looked at errors that are on their
they looked at errors that are on their
they looked at errors that are on their site it looked great in Spanish but it
site it looked great in Spanish but it
site it looked great in Spanish but it didn’t look so great in English they had
didn’t look so great in English they had
didn’t look so great in English they had some mistakes and so he messaged them as
some mistakes and so he messaged them as
some mistakes and so he messaged them as well he did all of this in less time
well he did all of this in less time
well he did all of this in less time than what they asked they they only
than what they asked they they only
than what they asked they they only asked for a translation of one video and
asked for a translation of one video and
asked for a translation of one video and he did that he explained the meaning he
he did that he explained the meaning he
he did that he explained the meaning he looked at their website found air it’s
looked at their website found air it’s
looked at their website found air it’s like other videos and found air and he
like other videos and found air and he
like other videos and found air and he did all of that and less time than what
did all of that and less time than what
did all of that and less time than what they asked for
they asked for
they asked for that’s over-delivering like crazy now if
that’s over-delivering like crazy now if
that’s over-delivering like crazy now if they’re gonna think about hmm should we
they’re gonna think about hmm should we
they’re gonna think about hmm should we give our through the job or not what do
give our through the job or not what do
give our through the job or not what do you think they’re gonna say you want to
you think they’re gonna say you want to
you think they’re gonna say you want to make it so easy for your customers to
make it so easy for your customers to
make it so easy for your customers to say yes like it’s a no-brainer it’s it’s
say yes like it’s a no-brainer it’s it’s
say yes like it’s a no-brainer it’s it’s stupid dumb easy simple to work with you
stupid dumb easy simple to work with you
stupid dumb easy simple to work with you because you’re providing so much value
because you’re providing so much value
because you’re providing so much value and that’s why it’s so great to start
and that’s why it’s so great to start
and that’s why it’s so great to start off on one project right somebody says
off on one project right somebody says
off on one project right somebody says we want to hire you in a test project
we want to hire you in a test project
we want to hire you in a test project great that’s what you want all you need
great that’s what you want all you need
great that’s what you want all you need is a chance even opportunity when I’m
is a chance even opportunity when I’m
is a chance even opportunity when I’m selling into big companies I might be
selling into big companies I might be
selling into big companies I might be selling 50 hundred thousand
selling 50 hundred thousand
selling 50 hundred thousand dollar-a-year contracts but when I start
dollar-a-year contracts but when I start
dollar-a-year contracts but when I start off I just want one tiny little 500
off I just want one tiny little 500
off I just want one tiny little 500 dollar gig just try me out because I’m
dollar gig just try me out because I’m
dollar gig just try me out because I’m going to blow you away I don’t say that
going to blow you away I don’t say that
going to blow you away I don’t say that I don’t say I’m going to blow away
I don’t say I’m going to blow away
I don’t say I’m going to blow away because the whole point is Oh
because the whole point is Oh
because the whole point is Oh delivering right if I promise I’m gonna
delivering right if I promise I’m gonna
delivering right if I promise I’m gonna over deliver then they’re expecting me
over deliver then they’re expecting me
over deliver then they’re expecting me to but it’s easy for them to say yes to
to but it’s easy for them to say yes to
to but it’s easy for them to say yes to a 500 dollar deal it’s a lot harder for
a 500 dollar deal it’s a lot harder for
a 500 dollar deal it’s a lot harder for them to say yes to a $50,000 $100,000
them to say yes to a $50,000 $100,000
them to say yes to a $50,000 $100,000 deal that’s what I’m really after but
deal that’s what I’m really after but
deal that’s what I’m really after but how I get there is we’re taking that
how I get there is we’re taking that
how I get there is we’re taking that small deal and an over delivering like
small deal and an over delivering like
small deal and an over delivering like crazy so if you’re trying to beat out a
crazy so if you’re trying to beat out a
crazy so if you’re trying to beat out a competitor right whatever product or
competitor right whatever product or
competitor right whatever product or service you sell people are buying from
service you sell people are buying from
service you sell people are buying from your competition right now there’s one
your competition right now there’s one
your competition right now there’s one thing about your competition probably
thing about your competition probably
thing about your competition probably that some customers they’re not so happy
that some customers they’re not so happy
that some customers they’re not so happy with maybe their software doesn’t quite
with maybe their software doesn’t quite
with maybe their software doesn’t quite do this feature maybe their service
do this feature maybe their service
do this feature maybe their service offering doesn’t quite cover this area
offering doesn’t quite cover this area
offering doesn’t quite cover this area you’re gonna take that on you do that
you’re gonna take that on you do that
you’re gonna take that on you do that fine you know what keep working with
fine you know what keep working with
fine you know what keep working with with my competitor that’s great no
with my competitor that’s great no
with my competitor that’s great no problem keep working with them just give
problem keep working with them just give
problem keep working with them just give me this one little project and then blow
me this one little project and then blow
me this one little project and then blow them away do such a good job on that one
them away do such a good job on that one
them away do such a good job on that one project that they’re gonna say wow we
project that they’re gonna say wow we
project that they’re gonna say wow we need to give them more work and you’re
need to give them more work and you’re
need to give them more work and you’re gonna slowly eat away at that budget
gonna slowly eat away at that budget
gonna slowly eat away at that budget take more more and take it away from
take more more and take it away from
take more more and take it away from your competition because you’re
your competition because you’re
your competition because you’re providing such a great service to them
providing such a great service to them
providing such a great service to them that’s what you need to do so take on
that’s what you need to do so take on
that’s what you need to do so take on the small projects take it on gladly
the small projects take it on gladly
the small projects take it on gladly willingly that’s what you want and easy
willingly that’s what you want and easy
willingly that’s what you want and easy yes and then just over deliver like
yes and then just over deliver like
yes and then just over deliver like crazy and blow them away here’s a
crazy and blow them away here’s a
crazy and blow them away here’s a difference okay here’s what at the end
difference okay here’s what at the end
difference okay here’s what at the end of the day it all comes down to it’s a
of the day it all comes down to it’s a
of the day it all comes down to it’s a difference between being a service
difference between being a service
difference between being a service provider and an essential partner you
provider and an essential partner you
provider and an essential partner you don’t want to be a commodity and that’s
don’t want to be a commodity and that’s
don’t want to be a commodity and that’s a problem with a lot of entrepreneurs
a problem with a lot of entrepreneurs
a problem with a lot of entrepreneurs our products our services we’re a
our products our services we’re a
our products our services we’re a commodity we’re just a service provider
commodity we’re just a service provider
commodity we’re just a service provider we’re just somebody that a company can
we’re just somebody that a company can
we’re just somebody that a company can or person can can hire to come in or
or person can can hire to come in or
or person can can hire to come in or they just buy one product off of us
they just buy one product off of us
they just buy one product off of us we’re just a service provider if
we’re just a service provider if
we’re just a service provider if somebody comes in and offers 10% lower
somebody comes in and offers 10% lower
somebody comes in and offers 10% lower price then your customers are going to
price then your customers are going to
price then your customers are going to jump to them that’s what happens in a
jump to them that’s what happens in a
jump to them that’s what happens in a commodity business we are just a boring
commodity business we are just a boring
commodity business we are just a boring service provider the difference is when
service provider the difference is when
service provider the difference is when you become an essential partner now
you become an essential partner now
you become an essential partner now we’re
we’re
we’re this is where the companies that you’re
this is where the companies that you’re
this is where the companies that you’re working with they can’t imagine doing
working with they can’t imagine doing
working with they can’t imagine doing business without you they didn’t know
business without you they didn’t know
business without you they didn’t know what they were doing before they hired
what they were doing before they hired
what they were doing before they hired you you’ve become so important to them
you you’ve become so important to them
you you’ve become so important to them that they can’t imagine their company
that they can’t imagine their company
that they can’t imagine their company functions without you that’s the love we
functions without you that’s the love we
functions without you that’s the love we need to get to that’s how much you need
need to get to that’s how much you need
need to get to that’s how much you need to over-deliver that’s how much you need
to over-deliver that’s how much you need
to over-deliver that’s how much you need to wow them that’s how much you need to
to wow them that’s how much you need to
to wow them that’s how much you need to blow them away that you become an
blow them away that you become an
blow them away that you become an essential partner in their company and
essential partner in their company and
essential partner in their company and you can charge more for that now if your
you can charge more for that now if your
you can charge more for that now if your price is 30% higher than your
price is 30% higher than your
price is 30% higher than your competition they’re still going to go to
competition they’re still going to go to
competition they’re still going to go to you because you’re that important to
you because you’re that important to
you because you’re that important to them they’ll gladly pay it so you need
them they’ll gladly pay it so you need
them they’ll gladly pay it so you need to shift your mindset get away from
to shift your mindset get away from
to shift your mindset get away from being that commodity provider from just
being that commodity provider from just
being that commodity provider from just doing what you’re asked and I’m sure you
doing what you’re asked and I’m sure you
doing what you’re asked and I’m sure you guys do a good job but what you’re asked
guys do a good job but what you’re asked
guys do a good job but what you’re asked to do right you mow the lawns great you
to do right you mow the lawns great you
to do right you mow the lawns great you go on your mother line you do what
go on your mother line you do what
go on your mother line you do what you’re asked but that’s not enough in
you’re asked but that’s not enough in
you’re asked but that’s not enough in business you need to go way above you
business you need to go way above you
business you need to go way above you need to stand out you need to make me
need to stand out you need to make me
need to stand out you need to make me feel important
feel important
feel important you need to show me that you care so
you need to show me that you care so
you need to show me that you care so there’s two ways to do it okay the first
there’s two ways to do it okay the first
there’s two ways to do it okay the first is given more the second is Surprise
is given more the second is Surprise
is given more the second is Surprise them so give them more give them more
them so give them more give them more
them so give them more give them more it’s thinking about what they already
it’s thinking about what they already
it’s thinking about what they already asked from you and just doing it better
asked from you and just doing it better
asked from you and just doing it better so if the delivery time is one week you
so if the delivery time is one week you
so if the delivery time is one week you do it overnight if they ordered 12 give
do it overnight if they ordered 12 give
do it overnight if they ordered 12 give them a baker’s dozen 13 did they pay
them a baker’s dozen 13 did they pay
them a baker’s dozen 13 did they pay only for email support hey you know what
only for email support hey you know what
only for email support hey you know what if they have a problem call them up or
if they have a problem call them up or
if they have a problem call them up or visit them in person if there’s a
visit them in person if there’s a
visit them in person if there’s a problem if the only asks are certain
problem if the only asks are certain
problem if the only asks are certain number of features give them everything
number of features give them everything
number of features give them everything did they hire you only for 20 hours
did they hire you only for 20 hours
did they hire you only for 20 hours spend whatever time needs to be spent to
spend whatever time needs to be spent to
spend whatever time needs to be spent to wow them so here we’re just giving them
wow them so here we’re just giving them
wow them so here we’re just giving them more of what they asked for so think
more of what they asked for so think
more of what they asked for so think about what your company can do every
about what your company can do every
about what your company can do every step along the process what can you do
step along the process what can you do
step along the process what can you do to give your clients more the second
to give your clients more the second
to give your clients more the second strategy is Surprise them and surprising
strategy is Surprise them and surprising
strategy is Surprise them and surprising them is giving them things
them is giving them things
them is giving them things help their business or help them out
help their business or help them out
help their business or help them out personally but they never asked for it
personally but they never asked for it
personally but they never asked for it never even thought about it so here’s a
never even thought about it so here’s a
never even thought about it so here’s a few examples okay give them information
few examples okay give them information
few examples okay give them information that your company might collect on
that your company might collect on
that your company might collect on trends comments Amin supporter on their
trends comments Amin supporter on their
trends comments Amin supporter on their Facebook page that they have a Facebook
Facebook page that they have a Facebook
Facebook page that they have a Facebook page you know you have a Facebook page
page you know you have a Facebook page
page you know you have a Facebook page how hard is that to get going and to get
how hard is that to get going and to get
how hard is that to get going and to get comments and get engagement your
comments and get engagement your
comments and get engagement your customers have the same problem so why
customers have the same problem so why
customers have the same problem so why don’t you get on there how long does it
don’t you get on there how long does it
don’t you get on there how long does it take you to leave a few comments on
take you to leave a few comments on
take you to leave a few comments on their Facebook page once a week go in
their Facebook page once a week go in
their Facebook page once a week go in log in check it out leave some
log in check it out leave some
log in check it out leave some supportive feedback do it on all their
supportive feedback do it on all their
supportive feedback do it on all their social accounts try to refer new clients
social accounts try to refer new clients
social accounts try to refer new clients to them it’s not always going to happen
to them it’s not always going to happen
to them it’s not always going to happen but if you think of a client that would
but if you think of a client that would
but if you think of a client that would work well with them pass it on give them
work well with them pass it on give them
work well with them pass it on give them a testimonial or a case study that they
a testimonial or a case study that they
a testimonial or a case study that they can use in their marketing if you have a
can use in their marketing if you have a
can use in their marketing if you have a blog or you have a website or you have a
blog or you have a website or you have a
blog or you have a website or you have a YouTube channel interview them interview
YouTube channel interview them interview
YouTube channel interview them interview them and give give them some exposure
them and give give them some exposure
them and give give them some exposure say you want to write an article for
say you want to write an article for
say you want to write an article for your website so you want to do an
your website so you want to do an
your website so you want to do an interview with them send key contacts in
interview with them send key contacts in
interview with them send key contacts in their company new articles on topics
their company new articles on topics
their company new articles on topics that interest them personally one of my
that interest them personally one of my
that interest them personally one of my best contacts of the company loves
best contacts of the company loves
best contacts of the company loves camping and I love camping – and anytime
camping and I love camping – and anytime
camping and I love camping – and anytime that I find a cool article about new
that I find a cool article about new
that I find a cool article about new camping gear tents or barbecues whatever
camping gear tents or barbecues whatever
camping gear tents or barbecues whatever it is something to take up I send it off
it is something to take up I send it off
it is something to take up I send it off to her it’s a way to show that I care
to her it’s a way to show that I care
to her it’s a way to show that I care about her personal and it keeps our
about her personal and it keeps our
about her personal and it keeps our relationship solid see if you can create
relationship solid see if you can create
relationship solid see if you can create partnerships between your clients so if
partnerships between your clients so if
partnerships between your clients so if you know the – – of your customers could
you know the – – of your customers could
you know the – – of your customers could work well together because every
work well together because every
work well together because every customer comes in you’re talking to them
customer comes in you’re talking to them
customer comes in you’re talking to them you’re learning about them you’re taking
you’re learning about them you’re taking
you’re learning about them you’re taking a personal interest in them not just
a personal interest in them not just
a personal interest in them not just their business so you can connect
their business so you can connect
their business so you can connect together and help them solve a problem
together and help them solve a problem
together and help them solve a problem that has nothing to do with you
our welcome back to the Evan Carmichael
our welcome back to the Evan Carmichael show I believe in entrepreneurs and this
show I believe in entrepreneurs and this
show I believe in entrepreneurs and this show is all about helping you be more of
show is all about helping you be more of
show is all about helping you be more of a success any more clients reaching
a success any more clients reaching
a success any more clients reaching their goals today we’re talking on
their goals today we’re talking on
their goals today we’re talking on over-delivering like crazy and again to
over-delivering like crazy and again to
over-delivering like crazy and again to recap you need to think about being an
recap you need to think about being an
recap you need to think about being an essential partner for your clients not
essential partner for your clients not
essential partner for your clients not just a service provider not someone who
just a service provider not someone who
just a service provider not someone who can be replaced
can be replaced
can be replaced you know if somebody cuts their price by
you know if somebody cuts their price by
you know if somebody cuts their price by 10% they’re gonna drop ship and go to
10% they’re gonna drop ship and go to
10% they’re gonna drop ship and go to your competition and I want to share
your competition and I want to share
your competition and I want to share some strategies of how I’ve gone and
some strategies of how I’ve gone and
some strategies of how I’ve gone and done it and how I overdo it like crazy
done it and how I overdo it like crazy
done it and how I overdo it like crazy to my clients okay
to my clients okay
to my clients okay so I talked about giving information so
so I talked about giving information so
so I talked about giving information so as an example I work with a lot of
as an example I work with a lot of
as an example I work with a lot of entrepreneurs I have a popular website I
entrepreneurs I have a popular website I
entrepreneurs I have a popular website I have the radio show got a YouTube
have the radio show got a YouTube
have the radio show got a YouTube channel social media tons of stuff that
channel social media tons of stuff that
channel social media tons of stuff that I do to help entrepreneurs
I do to help entrepreneurs
I do to help entrepreneurs I collect data every month I collect
I collect data every month I collect
I collect data every month I collect data on what’s going on in the world of
data on what’s going on in the world of
data on what’s going on in the world of entrepreneurship are people happy or
entrepreneurship are people happy or
entrepreneurship are people happy or people not so happy what are their major
people not so happy what are their major
people not so happy what are their major problems at startup or marketing or
problems at startup or marketing or
problems at startup or marketing or financing whatever it is and I use that
financing whatever it is and I use that
financing whatever it is and I use that data for my content for what I’m gonna
data for my content for what I’m gonna
data for my content for what I’m gonna talk about this radio show for what I’m
talk about this radio show for what I’m
talk about this radio show for what I’m gonna do on my youtube channel for what
gonna do on my youtube channel for what
gonna do on my youtube channel for what new articles I’m gonna write and what I
new articles I’m gonna write and what I
new articles I’m gonna write and what I do is my clients are typically big
do is my clients are typically big
do is my clients are typically big companies big companies want to reach
companies big companies want to reach
companies big companies want to reach out and help entrepreneurs whether
out and help entrepreneurs whether
out and help entrepreneurs whether they’re banks or software companies or
they’re banks or software companies or
they’re banks or software companies or telecommunications companies and so what
telecommunications companies and so what
telecommunications companies and so what I do is once a month collect all the
I do is once a month collect all the
I do is once a month collect all the data that I use that I’m gonna use for
data that I use that I’m gonna use for
data that I use that I’m gonna use for myself anyway and sit down with them and
myself anyway and sit down with them and
myself anyway and sit down with them and share that data because they don’t have
share that data because they don’t have
share that data because they don’t have access to that data only I do and we use
access to that data only I do and we use
access to that data only I do and we use it for internal purposes but I also
it for internal purposes but I also
it for internal purposes but I also share it with them so there’s a couple
share it with them so there’s a couple
share it with them so there’s a couple things one it gives me face time right
things one it gives me face time right
things one it gives me face time right the more you’re in front of your
the more you’re in front of your
the more you’re in front of your customers and your prospects and
customers and your prospects and
customers and your prospects and delivering value the more they’re gonna
delivering value the more they’re gonna
delivering value the more they’re gonna like you know more opportunities are
like you know more opportunities are
like you know more opportunities are going to be coming up because you’re
going to be coming up because you’re
going to be coming up because you’re chatting and they’re going to think of
chatting and they’re going to think of
chatting and they’re going to think of ways to work together so just having
ways to work together so just having
ways to work together so just having that face time it’s great too it’s
that face time it’s great too it’s
that face time it’s great too it’s giving them crazy value I’m planning my
giving them crazy value I’m planning my
giving them crazy value I’m planning my campaigns around this data and now I’m
campaigns around this data and now I’m
campaigns around this data and now I’m giving them really helpful information
giving them really helpful information
giving them really helpful information that their competition doesn’t have that
that their competition doesn’t have that
that their competition doesn’t have that they can create their campaigns around
they can create their campaigns around
they can create their campaigns around as well
as well
as well I’ll do a lot of experimentation with my
I’ll do a lot of experimentation with my
I’ll do a lot of experimentation with my social media channels right with what I
social media channels right with what I
social media channels right with what I post on Facebook and what I post on
post on Facebook and what I post on
post on Facebook and what I post on YouTube and how I’m using tags and
YouTube and how I’m using tags and
YouTube and how I’m using tags and thumbnails and all the different
thumbnails and all the different
thumbnails and all the different strategies that I’m using to try to get
strategies that I’m using to try to get
strategies that I’m using to try to get maximum exposure all of my customers
maximum exposure all of my customers
maximum exposure all of my customers they’re trying to do the same thing –
they’re trying to do the same thing –
they’re trying to do the same thing – they’re trying to expand their reach
they’re trying to expand their reach
they’re trying to expand their reach they have Facebook pages and Twitter
they have Facebook pages and Twitter
they have Facebook pages and Twitter channels and all of this stuff and so
channels and all of this stuff and so
channels and all of this stuff and so I’ll share with them here’s the
I’ll share with them here’s the
I’ll share with them here’s the experiment that I tried over the past
experiment that I tried over the past
experiment that I tried over the past month and it’s helped you know increase
month and it’s helped you know increase
month and it’s helped you know increase it by 50 percent or whatever the number
it by 50 percent or whatever the number
it by 50 percent or whatever the number is I’ll share that with them but give
is I’ll share that with them but give
is I’ll share that with them but give them the strategies that are working for
them the strategies that are working for
them the strategies that are working for me and so this isn’t something they
me and so this isn’t something they
me and so this isn’t something they hired me to do they hired me to come in
hired me to do they hired me to come in
hired me to do they hired me to come in and do a Twitter chat or to do one video
and do a Twitter chat or to do one video
and do a Twitter chat or to do one video for them or to write a blog post this is
for them or to write a blog post this is
for them or to write a blog post this is all way over above and beyond but it
all way over above and beyond but it
all way over above and beyond but it keeps the relationship solid I like to
keeps the relationship solid I like to
keeps the relationship solid I like to follow all my clients on Twitter and on
follow all my clients on Twitter and on
follow all my clients on Twitter and on Facebook and get personally involved
Facebook and get personally involved
Facebook and get personally involved what I’ve done is for Twitter I use a
what I’ve done is for Twitter I use a
what I’ve done is for Twitter I use a HootSuite program so don’t go to
HootSuite program so don’t go to
HootSuite program so don’t go to twitter.com use HootSuite to manage
twitter.com use HootSuite to manage
twitter.com use HootSuite to manage everything and it’s created a separate
everything and it’s created a separate
everything and it’s created a separate list just for clients and every day when
list just for clients and every day when
list just for clients and every day when I’m having my lentils for breakfast I
I’m having my lentils for breakfast I
I’m having my lentils for breakfast I load up my list and I look at all my
load up my list and I look at all my
load up my list and I look at all my comments people running to me and I
comments people running to me and I
comments people running to me and I respond to them and then I also look at
respond to them and then I also look at
respond to them and then I also look at what my clients have posted and I try to
what my clients have posted and I try to
what my clients have posted and I try to respond I try to either encourage them
respond I try to either encourage them
respond I try to either encourage them and say great post or I’ll share my
and say great post or I’ll share my
and say great post or I’ll share my thoughts on something or if they’re
thoughts on something or if they’re
thoughts on something or if they’re running some kind of contest I’ll try to
running some kind of contest I’ll try to
running some kind of contest I’ll try to get involved somehow maybe I’ll retweet
get involved somehow maybe I’ll retweet
get involved somehow maybe I’ll retweet something if they’re asking for
something if they’re asking for
something if they’re asking for submissions I might submit something
submissions I might submit something
submissions I might submit something it’s helping them out
finding this this is how you’re going to
finding this this is how you’re going to stand out and be different you’re a
stand out and be different you’re a
stand out and be different you’re a supporter of their business you’re not
supporter of their business you’re not
supporter of their business you’re not just somebody that’s providing them a
just somebody that’s providing them a
just somebody that’s providing them a service this is what makes the
service this is what makes the
service this is what makes the difference when they see your name
difference when they see your name
difference when they see your name everybody should be happy and smiling is
everybody should be happy and smiling is
everybody should be happy and smiling is that happening right now would they have
that happening right now would they have
that happening right now would they have no idea who you are except the person
no idea who you are except the person
no idea who you are except the person bought from you you want to make
bought from you you want to make
bought from you you want to make yourself irreplaceable
yourself irreplaceable
yourself irreplaceable I have a block I have a radio show I
I have a block I have a radio show I
I have a block I have a radio show I have YouTube channel that goes out and
have YouTube channel that goes out and
have YouTube channel that goes out and what I try to do is involve my clients I
what I try to do is involve my clients I
what I try to do is involve my clients I need if you have an audience so I have a
need if you have an audience so I have a
need if you have an audience so I have a sizable audience but even if you’re just
sizable audience but even if you’re just
sizable audience but even if you’re just getting started even if you just have a
getting started even if you just have a
getting started even if you just have a website and you’re trying to launch a
website and you’re trying to launch a
website and you’re trying to launch a blog it’s going to be your very first
blog it’s going to be your very first
blog it’s going to be your very first post or you’re trying to launch a
post or you’re trying to launch a
post or you’re trying to launch a Facebook page make them your first post
Facebook page make them your first post
Facebook page make them your first post do an interview with them show their
do an interview with them show their
do an interview with them show their story this works really well when you’re
story this works really well when you’re
story this works really well when you’re selling to customers when you’re selling
selling to customers when you’re selling
selling to customers when you’re selling to business customers because they want
to business customers because they want
to business customers because they want exposure but it can also work if you’re
exposure but it can also work if you’re
exposure but it can also work if you’re selling to the consumer market if you’re
selling to the consumer market if you’re
selling to the consumer market if you’re selling to consumers they may not want
selling to consumers they may not want
selling to consumers they may not want personal exposure but they have
personal exposure but they have
personal exposure but they have something that’s close to their heart
something that’s close to their heart
something that’s close to their heart maybe they’re involved with a certain
maybe they’re involved with a certain
maybe they’re involved with a certain charity maybe they’re involved in some
charity maybe they’re involved in some
charity maybe they’re involved in some kind of community work I like that
kind of community work I like that
kind of community work I like that showcase it shows that you care you know
showcase it shows that you care you know
showcase it shows that you care you know if you know that one of your customers
if you know that one of your customers
if you know that one of your customers is running in a 5k race to charity give
is running in a 5k race to charity give
is running in a 5k race to charity give them 50 bucks to support them or 25
them 50 bucks to support them or 25
them 50 bucks to support them or 25 bucks or 10 bucks whatever it is give
bucks or 10 bucks whatever it is give
bucks or 10 bucks whatever it is give them something show your support because
them something show your support because
them something show your support because I can guarantee you none of their other
I can guarantee you none of their other
I can guarantee you none of their other service providers none of the other
service providers none of the other
service providers none of the other people they buy from are doing that
people they buy from are doing that
people they buy from are doing that that’s how you stand up that’s how you
that’s how you stand up that’s how you
that’s how you stand up that’s how you get noticed that’s how you make a
get noticed that’s how you make a
get noticed that’s how you make a difference so I asked to do an interview
difference so I asked to do an interview
difference so I asked to do an interview with them say hey I’m launching a block
with them say hey I’m launching a block
with them say hey I’m launching a block and I’d love to help share your story
and I’d love to help share your story
and I’d love to help share your story and why your company is great or this
and why your company is great or this
and why your company is great or this cause that you’re working on we talked
cause that you’re working on we talked
cause that you’re working on we talked about sending articles right my friend
about sending articles right my friend
about sending articles right my friend at the company now and I can call them
at the company now and I can call them
at the company now and I can call them friends isn’t the camping
friends isn’t the camping
friends isn’t the camping and articles related to camping and
and articles related to camping and
and articles related to camping and creating partnerships right you should
creating partnerships right you should
creating partnerships right you should try to find out personal details about
try to find out personal details about
try to find out personal details about everybody who comes into your company
everybody who comes into your company
everybody who comes into your company every client you want to know something
every client you want to know something
every client you want to know something personal about them not just what
personal about them not just what
personal about them not just what business need do you have but something
business need do you have but something
business need do you have but something person about them do they like baseball
person about them do they like baseball
person about them do they like baseball are they into sushi something get some
are they into sushi something get some
are they into sushi something get some personal information about them care
personal information about them care
personal information about them care about them this is just a marketing
about them this is just a marketing
about them this is just a marketing technique you should actually care about
technique you should actually care about
technique you should actually care about your customers and when you do that
your customers and when you do that
your customers and when you do that you’ll find ways to connect people
you’ll find ways to connect people
you’ll find ways to connect people you’ll find commonalities between your
you’ll find commonalities between your
you’ll find commonalities between your customers that you know that Joe can
customers that you know that Joe can
customers that you know that Joe can help Susan and they don’t know each
help Susan and they don’t know each
help Susan and they don’t know each other until you introduce them and those
other until you introduce them and those
other until you introduce them and those guys are always gonna remember you you
guys are always gonna remember you you
guys are always gonna remember you you were the person who made that connection
were the person who made that connection
were the person who made that connection happen thank you so much that’s
happen thank you so much that’s
happen thank you so much that’s something again that your competition is
something again that your competition is
something again that your competition is not doing so to recap I want you guys to
not doing so to recap I want you guys to
not doing so to recap I want you guys to over-deliver like crazy I want you to
over-deliver like crazy I want you to
over-deliver like crazy I want you to think about ways and you can blow your
think about ways and you can blow your
think about ways and you can blow your customers away give them more of what
customers away give them more of what
customers away give them more of what they want Surprise them and give them
they want Surprise them and give them
they want Surprise them and give them stuff that they never asked for but are
stuff that they never asked for but are
stuff that they never asked for but are so thankful and grateful that you gave
so thankful and grateful that you gave
so thankful and grateful that you gave them and think about moving away from
them and think about moving away from
them and think about moving away from just being a service provider to
just being a service provider to
just being a service provider to becoming an essential business partner
becoming an essential business partner
becoming an essential business partner another great show thank you everybody
another great show thank you everybody
another great show thank you everybody for calling in thank you to my producers
for calling in thank you to my producers
for calling in thank you to my producers Daniella and Josh you guys are awesome
Daniella and Josh you guys are awesome
Daniella and Josh you guys are awesome as usual I will be on in two more weeks
as usual I will be on in two more weeks
as usual I will be on in two more weeks until then stay safe and believe
”
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