hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we’re going to look at how a girl
today we’re going to look at how a girl
today we’re going to look at how a girl grew up with no money lives with her
grew up with no money lives with her
grew up with no money lives with her eight siblings in a small apartment and
eight siblings in a small apartment and
eight siblings in a small apartment and she would go on to be the only woman
she would go on to be the only woman
she would go on to be the only woman named to Time Magazine’s most
named to Time Magazine’s most
named to Time Magazine’s most influential business people of the
influential business people of the
influential business people of the century this is a story of Estee Lauder
century this is a story of Estee Lauder
century this is a story of Estee Lauder and a top three lessons that you can
and a top three lessons that you can
and a top three lessons that you can learn from her success Estee Lauder was
learn from her success Estee Lauder was
learn from her success Estee Lauder was born in Queens New York the daughter of
born in Queens New York the daughter of
born in Queens New York the daughter of Gary and Jewish immigrants most of her
Gary and Jewish immigrants most of her
Gary and Jewish immigrants most of her childhood was spent helping her parents
childhood was spent helping her parents
childhood was spent helping her parents make ends meet by working at the
make ends meet by working at the
make ends meet by working at the family’s hardware store as she grew up
family’s hardware store as she grew up
family’s hardware store as she grew up she met Joseph Lauder a textile salesman
she met Joseph Lauder a textile salesman
she met Joseph Lauder a textile salesman who she married and moved to Manhattan
who she married and moved to Manhattan
who she married and moved to Manhattan with after the birth of her first child
with after the birth of her first child
with after the birth of her first child Lauder didn’t want to give up her
Lauder didn’t want to give up her
Lauder didn’t want to give up her professional career and experimented
professional career and experimented
professional career and experimented different ingredients to create a
different ingredients to create a
different ingredients to create a skincare cream for women
skincare cream for women
skincare cream for women she began out of her kitchen and after a
she began out of her kitchen and after a
she began out of her kitchen and after a year of hard work got her big break Saks
year of hard work got her big break Saks
year of hard work got her big break Saks Fifth Avenue agreed to carry her product
Fifth Avenue agreed to carry her product
Fifth Avenue agreed to carry her product and it sold out within two days of it
and it sold out within two days of it
and it sold out within two days of it being put on the shelves after 50-plus
being put on the shelves after 50-plus
being put on the shelves after 50-plus year to the top of her game Estee Lauder
year to the top of her game Estee Lauder
year to the top of her game Estee Lauder became the only woman on Time magazine’s
became the only woman on Time magazine’s
became the only woman on Time magazine’s list of the 20 most influential business
list of the 20 most influential business
list of the 20 most influential business geniuses of the century in 2009 at state
geniuses of the century in 2009 at state
geniuses of the century in 2009 at state ladder companies had over 7 billion
ladder companies had over 7 billion
ladder companies had over 7 billion dollars in revenue almost 30 thousand
dollars in revenue almost 30 thousand
dollars in revenue almost 30 thousand employees and it all began at a crowded
employees and it all began at a crowded
employees and it all began at a crowded kitchen table
kitchen table
kitchen table by starting from her kitchen table and
by starting from her kitchen table and
by starting from her kitchen table and by never giving up estee lauder was able
by never giving up estee lauder was able
by never giving up estee lauder was able to become the most influential business
to become the most influential business
to become the most influential business genius of the 20th century to help you
genius of the 20th century to help you
genius of the 20th century to help you overcome your obstacles and grow your
overcome your obstacles and grow your
overcome your obstacles and grow your business
business
business here are three action items that you can
here are three action items that you can
here are three action items that you can learn from estée lauder action um
learn from estée lauder action um
learn from estée lauder action um number one don’t stop at the first note
number one don’t stop at the first note
number one don’t stop at the first note being an entrepreneur means you’re going
being an entrepreneur means you’re going
being an entrepreneur means you’re going to get a lot of rejection whether it’s
to get a lot of rejection whether it’s
to get a lot of rejection whether it’s friends and family telling you that your
friends and family telling you that your
friends and family telling you that your idea will never be successful or
idea will never be successful or
idea will never be successful or prospects and customers telling you they
prospects and customers telling you they
prospects and customers telling you they don’t want to buy from you you’ll get a
don’t want to buy from you you’ll get a
don’t want to buy from you you’ll get a lot of notes successful entrepreneurs
lot of notes successful entrepreneurs
lot of notes successful entrepreneurs pick themselves back up after rejection
pick themselves back up after rejection
pick themselves back up after rejection and keep improving their products and
and keep improving their products and
and keep improving their products and messaging until they get to a yes Lauda
messaging until they get to a yes Lauda
messaging until they get to a yes Lauda was known for her unwavering persistence
was known for her unwavering persistence
was known for her unwavering persistence when she was trying to expand her
when she was trying to expand her
when she was trying to expand her European market she arranged a meeting
European market she arranged a meeting
European market she arranged a meeting with a manager of galleries lafayette
with a manager of galleries lafayette
with a manager of galleries lafayette Europe’s largest department store when a
Europe’s largest department store when a
Europe’s largest department store when a manager said no she accidentally spilled
manager said no she accidentally spilled
manager said no she accidentally spilled her perfume samples on the floor and the
her perfume samples on the floor and the
her perfume samples on the floor and the store customers started asking how they
store customers started asking how they
store customers started asking how they could buy some of the fragrance the
could buy some of the fragrance the
could buy some of the fragrance the manager had to give her a contract
manager had to give her a contract
manager had to give her a contract according to Lauder I have never worked
according to Lauder I have never worked
according to Lauder I have never worked a day in my life without selling if I
a day in my life without selling if I
a day in my life without selling if I believe in something I sell it and I
believe in something I sell it and I
believe in something I sell it and I sell it hard if you have a goal if you
sell it hard if you have a goal if you
sell it hard if you have a goal if you want to be successful if you really want
want to be successful if you really want
want to be successful if you really want to do it and become another estee lauder
to do it and become another estee lauder
to do it and become another estee lauder you’ve got to work hard you’ve got to
you’ve got to work hard you’ve got to
you’ve got to work hard you’ve got to stick to it and you’ve got to believe in
stick to it and you’ve got to believe in
stick to it and you’ve got to believe in what you’re doing
Akshat item number to love what you do
Akshat item number to love what you do any successful entrepreneur will tell
any successful entrepreneur will tell
any successful entrepreneur will tell you that one of the keys to their
you that one of the keys to their
you that one of the keys to their success is that they love what they do
success is that they love what they do
success is that they love what they do when you really love your business you
when you really love your business you
when you really love your business you not only enjoy it more but you put the
not only enjoy it more but you put the
not only enjoy it more but you put the kind of time and energy and that’s
kind of time and energy and that’s
kind of time and energy and that’s needed for a company to take off you see
needed for a company to take off you see
needed for a company to take off you see what the details constantly improve your
what the details constantly improve your
what the details constantly improve your offering not just because it’ll make you
offering not just because it’ll make you
offering not just because it’ll make you money but because you love doing it
money but because you love doing it
money but because you love doing it lahter loved her product so much that
lahter loved her product so much that
lahter loved her product so much that she paid attention to every little
she paid attention to every little
she paid attention to every little detail when she got her first deal with
detail when she got her first deal with
detail when she got her first deal with saxis Avenue she stood at the entrance
saxis Avenue she stood at the entrance
saxis Avenue she stood at the entrance door for an entire week and watched the
door for an entire week and watched the
door for an entire week and watched the women come in nine times out of ten the
women come in nine times out of ten the
women come in nine times out of ten the first place her eyes would wander would
first place her eyes would wander would
first place her eyes would wander would be to the right not to the left not
be to the right not to the left not
be to the right not to the left not straight ahead so she asked for her
straight ahead so she asked for her
straight ahead so she asked for her product we placed on the right
product we placed on the right
product we placed on the right according to Lauder I love my product I
according to Lauder I love my product I
according to Lauder I love my product I love to touch the creams smell them look
love to touch the creams smell them look
love to touch the creams smell them look at them carry them with me a person has
at them carry them with me a person has
at them carry them with me a person has to love her harvest if she is to expect
to love her harvest if she is to expect
to love her harvest if she is to expect others to love it
action item number three sell sell sell
action item number three sell sell sell not all entrepreneurs and natural
not all entrepreneurs and natural
not all entrepreneurs and natural salespeople but you have to learn how to
salespeople but you have to learn how to
salespeople but you have to learn how to sell if you want to build a business of
sell if you want to build a business of
sell if you want to build a business of any significant size more entrepreneurs
any significant size more entrepreneurs
any significant size more entrepreneurs fail because they can’t sell rather than
fail because they can’t sell rather than
fail because they can’t sell rather than them not having a good product or
them not having a good product or
them not having a good product or service
service
service when Lada was first getting started she
when Lada was first getting started she
when Lada was first getting started she didn’t have money to spend on
didn’t have money to spend on
didn’t have money to spend on advertising and promotions so she
advertising and promotions so she
advertising and promotions so she invested her time into product demos she
invested her time into product demos she
invested her time into product demos she began at salons hotels subway stations
began at salons hotels subway stations
began at salons hotels subway stations and even people on the street offering
and even people on the street offering
and even people on the street offering them a free makeover and the chance to
them a free makeover and the chance to
them a free makeover and the chance to buy her products she eventually moved
buy her products she eventually moved
buy her products she eventually moved the sell to the big department stores
the sell to the big department stores
the sell to the big department stores but it all began on a $0 budget and her
but it all began on a $0 budget and her
but it all began on a $0 budget and her grinding out sale after sale
grinding out sale after sale
grinding out sale after sale according to Lauder if you put the
according to Lauder if you put the
according to Lauder if you put the product into the customers hands it will
product into the customers hands it will
product into the customers hands it will speak for itself if it’s something of
speak for itself if it’s something of
speak for itself if it’s something of quality if you don’t sell it’s not the
quality if you don’t sell it’s not the
quality if you don’t sell it’s not the product that’s wrong it’s you
so remember don’t stop at the first note
so remember don’t stop at the first note love what you do and sell sell sell to
love what you do and sell sell sell to
love what you do and sell sell sell to finish this video I wanted to share one
finish this video I wanted to share one
finish this video I wanted to share one my favorite true stories about Estee
my favorite true stories about Estee
my favorite true stories about Estee Lauder and some of her top quotes one
Lauder and some of her top quotes one
Lauder and some of her top quotes one slaughter built up enough money to start
slaughter built up enough money to start
slaughter built up enough money to start a marketing campaign
a marketing campaign
a marketing campaign she went to various advertising agencies
she went to various advertising agencies
she went to various advertising agencies all turned her down because a company
all turned her down because a company
all turned her down because a company was too small with only $50,000 as
was too small with only $50,000 as
was too small with only $50,000 as friend she used her entire budget on
friend she used her entire budget on
friend she used her entire budget on samples that she would send out as
samples that she would send out as
samples that she would send out as direct mail campaigns and free gifts
direct mail campaigns and free gifts
direct mail campaigns and free gifts with purchases it proved to be a
with purchases it proved to be a
with purchases it proved to be a successful move and she changed the way
successful move and she changed the way
successful move and she changed the way beauty products were marketed
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you enjoyed please give the video a thumbs
enjoyed please give the video a thumbs
enjoyed please give the video a thumbs up I’d also love to hear your thoughts
up I’d also love to hear your thoughts
up I’d also love to hear your thoughts if you want to leave a comment below and
if you want to leave a comment below and
if you want to leave a comment below and stay tuned for the next episode
”
Be First to Comment