Don’t sell CRAP – Steve Jobs Rule #4 of 10

I mentioned last night when we were

I mentioned last night when we were having dinner that when you first got

having dinner that when you first got

having dinner that when you first got the job as CEO you got a call from Steve

the job as CEO you got a call from Steve

the job as CEO you got a call from Steve Jobs and he offered you some advice well

Jobs and he offered you some advice well

Jobs and he offered you some advice well he didn’t call to offer me advice but we

he didn’t call to offer me advice but we

he didn’t call to offer me advice but we had worked together on a Nike Apple

had worked together on a Nike Apple

had worked together on a Nike Apple collaboration called nike+ so we took

collaboration called nike+ so we took

collaboration called nike+ so we took what Apple knows what Nike knows you

what Apple knows what Nike knows you

what Apple knows what Nike knows you know brought a new technology to the

know brought a new technology to the

know brought a new technology to the market anyway long story short he said

market anyway long story short he said

market anyway long story short he said hey congratulations it’s great you’re

hey congratulations it’s great you’re

hey congratulations it’s great you’re going to do a great job I said well do

going to do a great job I said well do

going to do a great job I said well do you have any advice and he said no no

you have any advice and he said no no

you have any advice and he said no no you’re great and then there’s a pause

you’re great and then there’s a pause

you’re great and then there’s a pause and it goes well I do have some advice

and it goes well I do have some advice

and it goes well I do have some advice because Nike makes some of the best

because Nike makes some of the best

because Nike makes some of the best product in the world I mean product that

product in the world I mean product that

product in the world I mean product that you lust after absolutely beautiful

you lust after absolutely beautiful

you lust after absolutely beautiful stunning product but you also make a lot

stunning product but you also make a lot

stunning product but you also make a lot of crap we said just get rid of the

of crap we said just get rid of the

of crap we said just get rid of the crappy stuff and focus on the good stuff

crappy stuff and focus on the good stuff

crappy stuff and focus on the good stuff and then I expected a little pause and a

and then I expected a little pause and a

and then I expected a little pause and a laugh but there was there was a pause

laugh but there was there was a pause

laugh but there was there was a pause but no laughs at the end and he was

but no laughs at the end and he was

but no laughs at the end and he was absolutely right