hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my readers Veronica who
from one of my readers Veronica who
from one of my readers Veronica who wrote in asking about a website for her
wrote in asking about a website for her
wrote in asking about a website for her brother so she’s got a brother in
brother so she’s got a brother in
brother so she’s got a brother in Winchester UK who’s an osteopath the
Winchester UK who’s an osteopath the
Winchester UK who’s an osteopath the chiropractor he’s had a website that
chiropractor he’s had a website that
chiropractor he’s had a website that he’s had for six years traffic has
he’s had for six years traffic has
he’s had for six years traffic has dropped a lot recently he she’s going to
dropped a lot recently he she’s going to
dropped a lot recently he she’s going to build him a new website has bought two
build him a new website has bought two
build him a new website has bought two different domains when zecom one’s a dot
different domains when zecom one’s a dot
different domains when zecom one’s a dot coat UK because in the UK and she’s one
coat UK because in the UK and she’s one
coat UK because in the UK and she’s one is it worthwhile to move him to one of
is it worthwhile to move him to one of
is it worthwhile to move him to one of the domains from his original website if
the domains from his original website if
the domains from his original website if so which one and it’s better to have the
so which one and it’s better to have the
so which one and it’s better to have the keywords in the domain name or to use an
keywords in the domain name or to use an
keywords in the domain name or to use an established site so let’s quickly just
established site so let’s quickly just
established site so let’s quickly just check out this site to see if there’s
check out this site to see if there’s
check out this site to see if there’s something that is glaringly wrong on it
something that is glaringly wrong on it
something that is glaringly wrong on it start so the design is pretty bad and
start so the design is pretty bad and
start so the design is pretty bad and could use some serious loving here
could use some serious loving here
could use some serious loving here there’s odds at the bottom which are
there’s odds at the bottom which are
there’s odds at the bottom which are probably not needed I’m sure he doesn’t
probably not needed I’m sure he doesn’t
probably not needed I’m sure he doesn’t make much from here and he’s you know
make much from here and he’s you know
make much from here and he’s you know probably trying to sell his his services
probably trying to sell his his services
probably trying to sell his his services instead I also take off this link to
instead I also take off this link to
instead I also take off this link to know that website company unless that’s
know that website company unless that’s
know that website company unless that’s part of the agreement that was built in
part of the agreement that was built in
part of the agreement that was built in well that edit button does too it’s a
well that edit button does too it’s a
well that edit button does too it’s a little scary let’s see what else we have
little scary let’s see what else we have
little scary let’s see what else we have so treatment will click in locations you
so treatment will click in locations you
so treatment will click in locations you know looking at these pages there’s not
know looking at these pages there’s not
know looking at these pages there’s not a lot of content right like the
a lot of content right like the
a lot of content right like the treatment page should be full of content
treatment page should be full of content
treatment page should be full of content that talks about what he does the
that talks about what he does the
that talks about what he does the homepage to doesn’t have a lot of
homepage to doesn’t have a lot of
homepage to doesn’t have a lot of content and this could be why he got
content and this could be why he got
content and this could be why he got penalized has been a number of penalties
penalized has been a number of penalties
penalized has been a number of penalties that I’ve come out recently to penalize
that I’ve come out recently to penalize
that I’ve come out recently to penalize websites that do not have good strong
websites that do not have good strong
websites that do not have good strong content so I’d look at try to add 500
content so I’d look at try to add 500
content so I’d look at try to add 500 words of content each page here and see
words of content each page here and see
words of content each page here and see if it doesn’t improve his rankings as
if it doesn’t improve his rankings as
if it doesn’t improve his rankings as well as try to get a you know a couple
well as try to get a you know a couple
well as try to get a you know a couple links coming into the site in terms of
links coming into the site in terms of
links coming into the site in terms of your question here I would rather focus
your question here I would rather focus
your question here I would rather focus on a website that’s older like this one
on a website that’s older like this one
on a website that’s older like this one and improve the rankings because all the
and improve the rankings because all the
and improve the rankings because all the domains have a easier time to rank and
domains have a easier time to rank and
domains have a easier time to rank and if they have any kind of external link
if they have any kind of external link
if they have any kind of external link profile you can check in your webmaster
profile you can check in your webmaster
profile you can check in your webmaster tools to see how well it’s been ranking
tools to see how well it’s been ranking
tools to see how well it’s been ranking in the past
in the past
in the past and what kind of links that he have if
and what kind of links that he have if
and what kind of links that he have if he’s got any kind of link profile I
he’s got any kind of link profile I
he’s got any kind of link profile I would I would stick with the older
would I would stick with the older
would I would stick with the older website you could still use these
website you could still use these
website you could still use these websites these two new ones just to rank
websites these two new ones just to rank
websites these two new ones just to rank for that keyword so Winchester what is
for that keyword so Winchester what is
for that keyword so Winchester what is it osteopath then from you know you
it osteopath then from you know you
it osteopath then from you know you could rank for that keyword you can
could rank for that keyword you can
could rank for that keyword you can throw up a little site just targeting
throw up a little site just targeting
throw up a little site just targeting that keyword and try to rank for that
that keyword and try to rank for that
that keyword and try to rank for that keyword if that’s important one for him
keyword if that’s important one for him
keyword if that’s important one for him and focus all of your long tail and all
and focus all of your long tail and all
and focus all of your long tail and all your content other keywords on the main
your content other keywords on the main
your content other keywords on the main site here that’s why what i would do see
site here that’s why what i would do see
site here that’s why what i would do see if i could get this page from out of a
if i could get this page from out of a
if i could get this page from out of a penalty yeah also look at the webmaster
penalty yeah also look at the webmaster
penalty yeah also look at the webmaster tools to see if there’s anything else
tools to see if there’s anything else
tools to see if there’s anything else that’s showing up if Google’s not
that’s showing up if Google’s not
that’s showing up if Google’s not crawling him as much if there’s any
crawling him as much if there’s any
crawling him as much if there’s any errors on his page or if he has a site
errors on his page or if he has a site
errors on his page or if he has a site map where pages aren’t being indexed I
map where pages aren’t being indexed I
map where pages aren’t being indexed I look at all that but definitely add more
look at all that but definitely add more
look at all that but definitely add more content improve the look of the page add
content improve the look of the page add
content improve the look of the page add more content and go after the long tail
more content and go after the long tail
more content and go after the long tail for the for this main page so I hope
for the for this main page so I hope
for the for this main page so I hope that helps if you guys liked the video
that helps if you guys liked the video
that helps if you guys liked the video please give it a thumbs up below and
please give it a thumbs up below and
please give it a thumbs up below and lots a little love to hear what you have
lots a little love to hear what you have
lots a little love to hear what you have to think if you want to leave a comment
to think if you want to leave a comment
to think if you want to leave a comment under the video and stay tuned for next
under the video and stay tuned for next
under the video and stay tuned for next episode
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