how to make big decisions to me making a big decision isn’t about making a list
big decision isn’t about making a list
big decision isn’t about making a list of your pros and your cons and why you
of your pros and your cons and why you
of your pros and your cons and why you should do this or why you shouldn’t take
should do this or why you shouldn’t take
should do this or why you shouldn’t take that deal making a big decision comes
that deal making a big decision comes
that deal making a big decision comes down to your values who are you
down to your values who are you
down to your values who are you or what does your company stand for when
or what does your company stand for when
or what does your company stand for when you figure that out it’s way easier to
you figure that out it’s way easier to
you figure that out it’s way easier to make the big decisions in your life I
make the big decisions in your life I
make the big decisions in your life I reminded of the story of Steve Jobs when
reminded of the story of Steve Jobs when
reminded of the story of Steve Jobs when he started up a computer he dropped out
he started up a computer he dropped out
he started up a computer he dropped out of school he sold all his stuff he sold
of school he sold all his stuff he sold
of school he sold all his stuff he sold his car he sold his possessions to
his car he sold his possessions to
his car he sold his possessions to finance this company he left the safe
finance this company he left the safe
finance this company he left the safe path the path everybody said was the
path the path everybody said was the
path the path everybody said was the right thing to do graduate school get a
right thing to do graduate school get a
right thing to do graduate school get a job this is the safe way to go he left
job this is the safe way to go he left
job this is the safe way to go he left all that to start a business and if that
all that to start a business and if that
all that to start a business and if that wasn’t crazy enough he did it in
wasn’t crazy enough he did it in
wasn’t crazy enough he did it in computers and people said you’re nuts
computers and people said you’re nuts
computers and people said you’re nuts like computers why computers nobody
like computers why computers nobody
like computers why computers nobody needs a computer there was no market for
needs a computer there was no market for
needs a computer there was no market for computers it didn’t exist the only
computers it didn’t exist the only
computers it didn’t exist the only people who bought computers were huge
people who bought computers were huge
people who bought computers were huge corporations there was no need for a
corporations there was no need for a
corporations there was no need for a personal computer it did not exist it
personal computer it did not exist it
personal computer it did not exist it was a crazy decision for him to make and
was a crazy decision for him to make and
was a crazy decision for him to make and yet he did it how does he have the
yet he did it how does he have the
yet he did it how does he have the courage the confidence to go out and
courage the confidence to go out and
courage the confidence to go out and make this company because he wasn’t
make this company because he wasn’t
make this company because he wasn’t looking at his list he wasn’t looking at
looking at his list he wasn’t looking at
looking at his list he wasn’t looking at the pros and the cons he was listen to
the pros and the cons he was listen to
the pros and the cons he was listen to his values he knew that this thing had
his values he knew that this thing had
his values he knew that this thing had to get done this was part of him and he
to get done this was part of him and he
to get done this was part of him and he had to create this and often you’ll find
had to create this and often you’ll find
had to create this and often you’ll find that when you look at your list of pros
that when you look at your list of pros
that when you look at your list of pros and cons the answer that you come up
and cons the answer that you come up
and cons the answer that you come up with is not actually the answer that is
with is not actually the answer that is
with is not actually the answer that is best for you because the list is going
best for you because the list is going
best for you because the list is going to represent everything you can think of
to represent everything you can think of
to represent everything you can think of your thinking with your head and it’s
your thinking with your head and it’s
your thinking with your head and it’s always limited to a world that currently
always limited to a world that currently
always limited to a world that currently exists where we think with your heart
exists where we think with your heart
exists where we think with your heart and you think with your values and the
and you think with your values and the
and you think with your values and the person that you stand for when you think
person that you stand for when you think
person that you stand for when you think of that then you can create a new
of that then you can create a new
of that then you can create a new world and you can have the courage to
world and you can have the courage to
world and you can have the courage to chase something to follow a dream that
chase something to follow a dream that
chase something to follow a dream that may not make sense anybody else but
may not make sense anybody else but
may not make sense anybody else but feels right to you when I was in
feels right to you when I was in
feels right to you when I was in university I had a part-time business it
university I had a part-time business it
university I had a part-time business it was a software company I had with two
was a software company I had with two
was a software company I had with two friends and I was making 300 bucks a
friends and I was making 300 bucks a
friends and I was making 300 bucks a month trying to get this thing to go and
month trying to get this thing to go and
month trying to get this thing to go and I remember when I was graduating I got
I remember when I was graduating I got
I remember when I was graduating I got opportunities to work with two of the
opportunities to work with two of the
opportunities to work with two of the biggest financial companies in the world
biggest financial companies in the world
biggest financial companies in the world opportunities that my friends were
opportunities that my friends were
opportunities that my friends were jealous of like they want these
jealous of like they want these
jealous of like they want these opportunities opportunities that paid 80
opportunities opportunities that paid 80
opportunities opportunities that paid 80 to $100,000 a year starting salary 80 to
to $100,000 a year starting salary 80 to
to $100,000 a year starting salary 80 to 100 K starting salary I’m here making
100 K starting salary I’m here making
100 K starting salary I’m here making $300 a month can barely survive and
$300 a month can barely survive and
$300 a month can barely survive and here’s an opportunity to just totally
here’s an opportunity to just totally
here’s an opportunity to just totally transform my life in a second they’re
transform my life in a second they’re
transform my life in a second they’re flying me to New York to recruit me
flying me to New York to recruit me
flying me to New York to recruit me they’re putting me up in the
they’re putting me up in the
they’re putting me up in the waldorf-astoria and as I go through the
waldorf-astoria and as I go through the
waldorf-astoria and as I go through the process I just felt like I had to keep
process I just felt like I had to keep
process I just felt like I had to keep going with my business you know it
going with my business you know it
going with my business you know it didn’t make sense logically if I made my
didn’t make sense logically if I made my
didn’t make sense logically if I made my list reasons to do it reasons not to do
list reasons to do it reasons not to do
list reasons to do it reasons not to do it it didn’t make sense logically and my
it it didn’t make sense logically and my
it it didn’t make sense logically and my friends were like what you’re crazy
friends were like what you’re crazy
friends were like what you’re crazy how could you how could you not chase
how could you how could you not chase
how could you how could you not chase this why are you doing your business
this why are you doing your business
this why are you doing your business you’re making nothing like you you can’t
you’re making nothing like you you can’t
you’re making nothing like you you can’t survive you may be out of a company in
survive you may be out of a company in
survive you may be out of a company in three months and and you know it was
three months and and you know it was
three months and and you know it was close to me but
close to me but
close to me but some something made me want to keep
some something made me want to keep
some something made me want to keep going and I’m glad that I did because I
going and I’m glad that I did because I
going and I’m glad that I did because I turned that business into an
turned that business into an
turned that business into an international company and it had clients
international company and it had clients
international company and it had clients in over 30 countries and I sold the
in over 30 countries and I sold the
in over 30 countries and I sold the brand name clients like Johnson Johnson
brand name clients like Johnson Johnson
brand name clients like Johnson Johnson and NASA and I got my business acquired
and NASA and I got my business acquired
and NASA and I got my business acquired and then I hooked up with a venture
and then I hooked up with a venture
and then I hooked up with a venture capital company and now I’m doing this
capital company and now I’m doing this
capital company and now I’m doing this and I’m so happy with my life and what
and I’m so happy with my life and what
and I’m so happy with my life and what I’m doing right now and I can’t imagine
I’m doing right now and I can’t imagine
I’m doing right now and I can’t imagine what would have happened if I didn’t go
what would have happened if I didn’t go
what would have happened if I didn’t go this route and it’s funny now because
this route and it’s funny now because
this route and it’s funny now because some of those same friends who I who I
some of those same friends who I who I
some of those same friends who I who I had early on who told me this is the
had early on who told me this is the
had early on who told me this is the route we should go and they followed
route we should go and they followed
route we should go and they followed that path they come back and I see them
that path they come back and I see them
that path they come back and I see them now and they’re they’re telling me I’m
now and they’re they’re telling me I’m
now and they’re they’re telling me I’m Evan I’m stressed out I’m overworked you
Evan I’m stressed out I’m overworked you
Evan I’m stressed out I’m overworked you know I hate my life I feel like I’m on
know I hate my life I feel like I’m on
know I hate my life I feel like I’m on this crazy treadmill and I don’t know
this crazy treadmill and I don’t know
this crazy treadmill and I don’t know what to do and I’m thinking about
what to do and I’m thinking about
what to do and I’m thinking about starting my own business what do you
starting my own business what do you
starting my own business what do you think and I’m just like um my mind is
think and I’m just like um my mind is
think and I’m just like um my mind is blown and I’m happy to help them out
blown and I’m happy to help them out
blown and I’m happy to help them out with their business but that was so
with their business but that was so
with their business but that was so close to being me I almost made that
close to being me I almost made that
close to being me I almost made that decision and I would be that guy who
decision and I would be that guy who
decision and I would be that guy who hates his life and his super stressed
hates his life and his super stressed
hates his life and his super stressed out and overworked and and logically
out and overworked and and logically
out and overworked and and logically that was the right thing to do but I
that was the right thing to do but I
that was the right thing to do but I listened to my values and what I wanted
listened to my values and what I wanted
listened to my values and what I wanted to accomplish in my life and I just felt
to accomplish in my life and I just felt
to accomplish in my life and I just felt like even though this doesn’t make sense
like even though this doesn’t make sense
like even though this doesn’t make sense rationally I have to listen to my heart
rationally I have to listen to my heart
rationally I have to listen to my heart and go after this opportunity I got
and go after this opportunity I got
and go after this opportunity I got emailed recently by one of my newsletter
emailed recently by one of my newsletter
emailed recently by one of my newsletter subscribers Phillipe and I really feel
subscribers Phillipe and I really feel
subscribers Phillipe and I really feel for Philippe Philippe is a seller of
for Philippe Philippe is a seller of
for Philippe Philippe is a seller of Canon products we sells the camera as a
Canon products we sells the camera as a
Canon products we sells the camera as a point click and the higher end cameras
point click and the higher end cameras
point click and the higher end cameras and he’s found that his sales have
and he’s found that his sales have
and he’s found that his sales have decreased because people are no longer
decreased because people are no longer
decreased because people are no longer buying the point and click cameras
buying the point and click cameras
buying the point and click cameras they’re just using their phones and he
they’re just using their phones and he
they’re just using their phones and he sees his businesses is struggling now
sees his businesses is struggling now
sees his businesses is struggling now and I feel for him because it’s
and I feel for him because it’s
and I feel for him because it’s it’s really hard when you have a
it’s really hard when you have a
it’s really hard when you have a business that’s doing well and then
business that’s doing well and then
business that’s doing well and then starts to crash and you’re not sure what
starts to crash and you’re not sure what
starts to crash and you’re not sure what to do you start to panic it’s almost
to do you start to panic it’s almost
to do you start to panic it’s almost better to have never experienced that
better to have never experienced that
better to have never experienced that taste of success because when you get it
taste of success because when you get it
taste of success because when you get it you hate losing it and Philippe now is
you hate losing it and Philippe now is
you hate losing it and Philippe now is in the point where he doesn’t know what
in the point where he doesn’t know what
in the point where he doesn’t know what to do and any rights to me is like do i
to do and any rights to me is like do i
to do and any rights to me is like do i how do i get people to be more loyal to
how do i get people to be more loyal to
how do i get people to be more loyal to me how do I get people to refer more
me how do I get people to refer more
me how do I get people to refer more customers to me how do I get more
customers to me how do I get more
customers to me how do I get more related products in here and he’s
related products in here and he’s
related products in here and he’s wondering should I go with network
wondering should I go with network
wondering should I go with network marketing should I bring in printers and
marketing should I bring in printers and
marketing should I bring in printers and sell something totally different should
sell something totally different should
sell something totally different should i implement some kind of customer
i implement some kind of customer
i implement some kind of customer loyalty program or Points program here’s
loyalty program or Points program here’s
loyalty program or Points program here’s the thing Philippe until you understand
the thing Philippe until you understand
the thing Philippe until you understand what it is that your business stands for
what it is that your business stands for
what it is that your business stands for you will never have clarity on any of
you will never have clarity on any of
you will never have clarity on any of these issues you’re going to bounce
these issues you’re going to bounce
these issues you’re going to bounce around from idea to idea grasping at
around from idea to idea grasping at
around from idea to idea grasping at straws trying to make it happen you have
straws trying to make it happen you have
straws trying to make it happen you have to first understand why did you start
to first understand why did you start
to first understand why did you start this business and what are you all about
this business and what are you all about
this business and what are you all about because until you do that it doesn’t
because until you do that it doesn’t
because until you do that it doesn’t matter if you have a customer referral
matter if you have a customer referral
matter if you have a customer referral program or a loti points program because
program or a loti points program because
program or a loti points program because you’re not giving people a reason to
you’re not giving people a reason to
you’re not giving people a reason to talk about you
talk about you
talk about you if you stand for something important
if you stand for something important
if you stand for something important then people will want to help spread
then people will want to help spread
then people will want to help spread your message so here’s an example say
your message so here’s an example say
your message so here’s an example say say you wanted to make photography
say you wanted to make photography
say you wanted to make photography available for everybody you believe that
available for everybody you believe that
available for everybody you believe that everybody can take great pictures and
everybody can take great pictures and
everybody can take great pictures and you want to show them the way ok if that
you want to show them the way ok if that
you want to show them the way ok if that is your guiding principle everybody can
is your guiding principle everybody can
is your guiding principle everybody can take great pictures you build your
take great pictures you build your
take great pictures you build your business around that what does that mean
business around that what does that mean
business around that what does that mean it means you’re not selling printers it
it means you’re not selling printers it
it means you’re not selling printers it means you’re not selling anything that’s
means you’re not selling anything that’s
means you’re not selling anything that’s not related to taking great pictures
not related to taking great pictures
not related to taking great pictures because everybody can take great
because everybody can take great
because everybody can take great pictures it means that when you are
pictures it means that when you are
pictures it means that when you are working on your sales staff when people
working on your sales staff when people
working on your sales staff when people come into the store they’re made to feel
come into the store they’re made to feel
come into the store they’re made to feel welcome
welcome
welcome I’ve walked into a lot of camera stores
I’ve walked into a lot of camera stores
I’ve walked into a lot of camera stores and they obviously know a lot more than
and they obviously know a lot more than
and they obviously know a lot more than I do and I feel inferior I feel like
I do and I feel inferior I feel like
I do and I feel inferior I feel like like I’m nervous and I’m worried walking
like I’m nervous and I’m worried walking
like I’m nervous and I’m worried walking in they make me feel bad for not knowing
in they make me feel bad for not knowing
in they make me feel bad for not knowing these things I’m asking logical
these things I’m asking logical
these things I’m asking logical questions that they seem for some reason
questions that they seem for some reason
questions that they seem for some reason are stupid and they make me feel bad
are stupid and they make me feel bad
are stupid and they make me feel bad about it so as a beginner I’m not going
about it so as a beginner I’m not going
about it so as a beginner I’m not going to go back to that so I’m not going to
to go back to that so I’m not going to
to go back to that so I’m not going to tell my friends about it so you need to
tell my friends about it so you need to
tell my friends about it so you need to have your salespeople be friendly to
have your salespeople be friendly to
have your salespeople be friendly to these people coming in it’s part of
these people coming in it’s part of
these people coming in it’s part of everything do you understand once you
everything do you understand once you
everything do you understand once you get that messaging once you understand
get that messaging once you understand
get that messaging once you understand what you stand for it impacts every
what you stand for it impacts every
what you stand for it impacts every decision in your business if you believe
decision in your business if you believe
decision in your business if you believe everybody can take great pictures that
everybody can take great pictures that
everybody can take great pictures that has an impact on who you hire how you
has an impact on who you hire how you
has an impact on who you hire how you hire the types of products you carry
hire the types of products you carry
hire the types of products you carry what your store looks like what kind of
what your store looks like what kind of
what your store looks like what kind of marketing you’re doing it impacts
marketing you’re doing it impacts
marketing you’re doing it impacts everything you’re talking about what
everything you’re talking about what
everything you’re talking about what products to get into you’re worried
products to get into you’re worried
products to get into you’re worried about the the phones coming into the
about the the phones coming into the
about the the phones coming into the market maybe you should sell phones if
market maybe you should sell phones if
market maybe you should sell phones if you believe that everybody can take
you believe that everybody can take
you believe that everybody can take great pictures and you’re educating them
great pictures and you’re educating them
great pictures and you’re educating them that starts with the phone and maybe
that starts with the phone and maybe
that starts with the phone and maybe from going the phone they’ll go to a
from going the phone they’ll go to a
from going the phone they’ll go to a bigger camera afterwards but you’re
bigger camera afterwards but you’re
bigger camera afterwards but you’re educating them even on their phone how
educating them even on their phone how
educating them even on their phone how to take a great picture and that’s a
to take a great picture and that’s a
to take a great picture and that’s a gutsy decision and a hard one you might
gutsy decision and a hard one you might
gutsy decision and a hard one you might be the only guy in Canon who makes that
be the only guy in Canon who makes that
be the only guy in Canon who makes that decision to go out and sell phones and
decision to go out and sell phones and
decision to go out and sell phones and people may say Philippe are you crazy
people may say Philippe are you crazy
people may say Philippe are you crazy what are you doing you’re you’re you’re
what are you doing you’re you’re you’re
what are you doing you’re you’re you’re selling cameras you went on the phone
selling cameras you went on the phone
selling cameras you went on the phone business it doesn’t make sense logically
business it doesn’t make sense logically
business it doesn’t make sense logically on your list it doesn’t make sense but
on your list it doesn’t make sense but
on your list it doesn’t make sense but it makes sense here because you’re
it makes sense here because you’re
it makes sense here because you’re following a purpose a mission a vision
following a purpose a mission a vision
following a purpose a mission a vision that you believe in everybody can take
that you believe in everybody can take
that you believe in everybody can take great pictures and you’re helping them
great pictures and you’re helping them
great pictures and you’re helping them do that and that’s a message that people
do that and that’s a message that people
do that and that’s a message that people can spread for you so you have to find
can spread for you so you have to find
can spread for you so you have to find out what that is for you I just made
out what that is for you I just made
out what that is for you I just made that one up find out what it is for you
that one up find out what it is for you
that one up find out what it is for you and when you figure that out then your
and when you figure that out then your
and when you figure that out then your decision-making becomes easier so how do
decision-making becomes easier so how do
decision-making becomes easier so how do you find what you stand for how do you
you find what you stand for how do you
you find what you stand for how do you find what you believe in this is a long
find what you believe in this is a long
find what you believe in this is a long thought-provoking exercise but I’m going
thought-provoking exercise but I’m going
thought-provoking exercise but I’m going to try to drill it down to three simple
to try to drill it down to three simple
to try to drill it down to three simple steps for you that you can start working
steps for you that you can start working
steps for you that you can start working on right now that will give you insights
on right now that will give you insights
on right now that will give you insights into yourself and help you make those
into yourself and help you make those
into yourself and help you make those big decisions okay number one
big decisions okay number one
big decisions okay number one understand why understand why you
understand why understand why you
understand why understand why you started this business why did you start
started this business why did you start
started this business why did you start this business what did you do it for and
this business what did you do it for and
this business what did you do it for and and it better not be for money you
and it better not be for money you
and it better not be for money you started this business for a reason it
started this business for a reason it
started this business for a reason it was just to make money you’re going to
was just to make money you’re going to
was just to make money you’re going to fail you got to start over new business
fail you got to start over new business
fail you got to start over new business you look at famous entrepreneurs why
you look at famous entrepreneurs why
you look at famous entrepreneurs why they got started was never for the money
they got started was never for the money
they got started was never for the money it was to have some kind of impact and
it was to have some kind of impact and
it was to have some kind of impact and if you’re providing value doing great
if you’re providing value doing great
if you’re providing value doing great things and money will come but why did
things and money will come but why did
things and money will come but why did you start this business write it down
you start this business write it down
you start this business write it down one sentence why did you start this
one sentence why did you start this
one sentence why did you start this business that’s not about money ok
business that’s not about money ok
business that’s not about money ok that’s the first part understand why
that’s the first part understand why
that’s the first part understand why number two what do you want to be known
number two what do you want to be known
number two what do you want to be known for think about it you know you have a
for think about it you know you have a
for think about it you know you have a limited amount of time on this world
limited amount of time on this world
limited amount of time on this world what do you want to be known for what do
what do you want to be known for what do
what do you want to be known for what do you want people to say about you what’s
you want people to say about you what’s
you want people to say about you what’s going to be written on your tombstone
going to be written on your tombstone
going to be written on your tombstone it’s not going to be philippe made a
it’s not going to be philippe made a
it’s not going to be philippe made a million dollars that’s not going to be
million dollars that’s not going to be
million dollars that’s not going to be yet I guarantee it but I could see it
yet I guarantee it but I could see it
yet I guarantee it but I could see it online saying Evon believed in
online saying Evon believed in
online saying Evon believed in entrepreneurs I could see that being on
entrepreneurs I could see that being on
entrepreneurs I could see that being on my tombstone what’s going to be on yours
my tombstone what’s going to be on yours
my tombstone what’s going to be on yours what do you want people to know you for
what do you want people to know you for
what do you want people to know you for and again it’s not going to be about
and again it’s not going to be about
and again it’s not going to be about money it’s going to be about something
money it’s going to be about something
money it’s going to be about something more something bigger something more
more something bigger something more
more something bigger something more powerful write it down write it down
powerful write it down write it down
powerful write it down write it down right now what do you want people to
right now what do you want people to
right now what do you want people to know you for what do you want to be
know you for what do you want to be
know you for what do you want to be remembered as and number three is
remembered as and number three is
remembered as and number three is imagine imagine a world where you were
imagine imagine a world where you were
imagine imagine a world where you were rich okay you had all the money you
rich okay you had all the money you
rich okay you had all the money you needed what would you do what would your
needed what would you do what would your
needed what would you do what would your daily life look like because it’s not
daily life look like because it’s not
daily life look like because it’s not just going to be sitting on some beach
just going to be sitting on some beach
just going to be sitting on some beach okay you get tired of that how would you
okay you get tired of that how would you
okay you get tired of that how would you spend your life how would you make
spend your life how would you make
spend your life how would you make decisions if money wasn’t an issue what
decisions if money wasn’t an issue what
decisions if money wasn’t an issue what would you do what is your day-to-day
would you do what is your day-to-day
would you do what is your day-to-day life look like
life look like
life look like write that down what project would you
write that down what project would you
write that down what project would you work on write them down from everything
work on write them down from everything
work on write them down from everything you’ve written down from those three
you’ve written down from those three
you’ve written down from those three points those three important questions
points those three important questions
points those three important questions there’s a common theme and that’s who’s
there’s a common theme and that’s who’s
there’s a common theme and that’s who’s uniquely you you have to ideally drill
uniquely you you have to ideally drill
uniquely you you have to ideally drill that down to one word but start with a
that down to one word but start with a
that down to one word but start with a sentence and get closer and closer and
sentence and get closer and closer and
sentence and get closer and closer and closer and then whenever you’re making a
closer and then whenever you’re making a
closer and then whenever you’re making a big decision it’s easier you look at
big decision it’s easier you look at
big decision it’s easier you look at your sentence and ideal you look at your
your sentence and ideal you look at your
your sentence and ideal you look at your one word and from there you make a
one word and from there you make a
one word and from there you make a decision for me it’s about belief and
decision for me it’s about belief and
decision for me it’s about belief and specifically believe in an entrepreneurs
specifically believe in an entrepreneurs
specifically believe in an entrepreneurs when I’m faced with a big decision it
when I’m faced with a big decision it
when I’m faced with a big decision it was not about believe it’s easy I don’t
was not about believe it’s easy I don’t
was not about believe it’s easy I don’t care how much you’re going to pay me
care how much you’re going to pay me
care how much you’re going to pay me it’s not belief I’m not doing it I don’t
it’s not belief I’m not doing it I don’t
it’s not belief I’m not doing it I don’t take on other projects that may not make
take on other projects that may not make
take on other projects that may not make any sense financially but are all about
any sense financially but are all about
any sense financially but are all about belief and I turn them into big
belief and I turn them into big
belief and I turn them into big successes so use those three steps and
successes so use those three steps and
successes so use those three steps and find your word believe those are
find your word believe those are
find your word believe those are watching you like the video please give
watching you like the video please give
watching you like the video please give it a thumbs up below let me know what
it a thumbs up below let me know what
it a thumbs up below let me know what you think leave a comment you have a
you think leave a comment you have a
you think leave a comment you have a question leave it leave it below I’ll
question leave it leave it below I’ll
question leave it leave it below I’ll make a video response and if you like
make a video response and if you like
make a video response and if you like these videos don’t forget to subscribe
these videos don’t forget to subscribe
these videos don’t forget to subscribe to the channel thank you so much and
to the channel thank you so much and
to the channel thank you so much and I’ll see you soon
”
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