I never stood at the beginning of my journey thinking I’m gonna be an
journey thinking I’m gonna be an
journey thinking I’m gonna be an entrepreneur I started beginning my
entrepreneur I started beginning my
entrepreneur I started beginning my journey thinking I actually can’t work
journey thinking I actually can’t work
journey thinking I actually can’t work for anybody I hear a lot said about
for anybody I hear a lot said about
for anybody I hear a lot said about passion passion is absolutely brilliant
passion passion is absolutely brilliant
passion passion is absolutely brilliant but being passionate too early can be a
but being passionate too early can be a
but being passionate too early can be a very very dangerous thing you know I
very very dangerous thing you know I
very very dangerous thing you know I think the the down–so as important in
think the the down–so as important in
think the the down–so as important in life as the ups and it’s but it’s how
life as the ups and it’s but it’s how
life as the ups and it’s but it’s how you handle those downs
you handle those downs
you handle those downs she’s an English businesswoman who ran a
she’s an English businesswoman who ran a
she’s an English businesswoman who ran a multi-million dollar family holiday
multi-million dollar family holiday
multi-million dollar family holiday business
business
business she’s now best known for her appearances
she’s now best known for her appearances
she’s now best known for her appearances on BBC’s Dragons Den she has an
on BBC’s Dragons Den she has an
on BBC’s Dragons Den she has an estimated net worth of 40 million pounds
estimated net worth of 40 million pounds
estimated net worth of 40 million pounds she’s Deborah Medan and here is my take
she’s Deborah Medan and here is my take
she’s Deborah Medan and here is my take on her top 10 rules for success rule
on her top 10 rules for success rule
on her top 10 rules for success rule number 9 is my personal favorite and
number 9 is my personal favorite and
number 9 is my personal favorite and make sure to stick around all the way to
make sure to stick around all the way to
make sure to stick around all the way to the end for some special bonus clips and
the end for some special bonus clips and
the end for some special bonus clips and as always if Deborah says something that
as always if Deborah says something that
as always if Deborah says something that really inspires you please leave it in
really inspires you please leave it in
really inspires you please leave it in the comments below and put quotes around
the comments below and put quotes around
the comments below and put quotes around it so other people can be inspired as
it so other people can be inspired as
it so other people can be inspired as well
I never can I never stood at the
I never can I never stood at the beginning of my journey thinking I’m
beginning of my journey thinking I’m
beginning of my journey thinking I’m gonna be an entrepreneur I start the
gonna be an entrepreneur I start the
gonna be an entrepreneur I start the beginning my journey thinking I actually
beginning my journey thinking I actually
beginning my journey thinking I actually can’t work for anybody
can’t work for anybody
can’t work for anybody so my own really choice my only real
so my own really choice my only real
so my own really choice my only real choice was to actually set up in
choice was to actually set up in
choice was to actually set up in business on my own and then I learnt
business on my own and then I learnt
business on my own and then I learnt through my business experience that
through my business experience that
through my business experience that actually I enjoyed I enjoyed the moments
actually I enjoyed I enjoyed the moments
actually I enjoyed I enjoyed the moments of yes we did it
of yes we did it
of yes we did it and I actually oddly enjoyed the really
and I actually oddly enjoyed the really
and I actually oddly enjoyed the really difficult moments where you think oh
difficult moments where you think oh
difficult moments where you think oh what have I done what have I done
what have I done what have I done
what have I done what have I done because what entrepreneurs do do is that
because what entrepreneurs do do is that
because what entrepreneurs do do is that they don’t see barriers they do see
they don’t see barriers they do see
they don’t see barriers they do see round them it’s amazing the amount of
round them it’s amazing the amount of
round them it’s amazing the amount of entrepreneurs that I know that it is
entrepreneurs that I know that it is
entrepreneurs that I know that it is dyslexic and I believe that’s because
dyslexic and I believe that’s because
dyslexic and I believe that’s because they’ve always had to think around
they’ve always had to think around
they’ve always had to think around things they’ve had to find a different
things they’ve had to find a different
things they’ve had to find a different way to do things and that is something
way to do things and that is something
way to do things and that is something an entrepreneur does one of the things I
an entrepreneur does one of the things I
an entrepreneur does one of the things I was asked to talk about today is some of
was asked to talk about today is some of
was asked to talk about today is some of the barriers that I’ve come across you
the barriers that I’ve come across you
the barriers that I’ve come across you know I don’t think I have and I’d
know I don’t think I have and I’d
know I don’t think I have and I’d obviously have but it’s kind of part of
obviously have but it’s kind of part of
obviously have but it’s kind of part of life it’s what you do as an entrepreneur
life it’s what you do as an entrepreneur
life it’s what you do as an entrepreneur you get a problem you look at it and you
you get a problem you look at it and you
you get a problem you look at it and you talk to people and you walk round a bit
talk to people and you walk round a bit
talk to people and you walk round a bit and you think up that’s how we can solve
and you think up that’s how we can solve
and you think up that’s how we can solve that and then you move on you don’t
that and then you move on you don’t
that and then you move on you don’t stand there for hours thinking all isn’t
stand there for hours thinking all isn’t
stand there for hours thinking all isn’t that difficult and didn’t we do well you
that difficult and didn’t we do well you
that difficult and didn’t we do well you just get on with it and for me that is a
just get on with it and for me that is a
just get on with it and for me that is a really really important part of when
really really important part of when
really really important part of when you’re running a business you know it
you’re running a business you know it
you’re running a business you know it can get we all know it can get really
can get we all know it can get really
can get we all know it can get really really tough do you think that people
really tough do you think that people
really tough do you think that people should go for something that they feel
should go for something that they feel
should go for something that they feel comfortable with definitely I think in
comfortable with definitely I think in
comfortable with definitely I think in business it’s really important well I
business it’s really important well I
business it’s really important well I think to be good it’s to be good at
think to be good it’s to be good at
think to be good it’s to be good at something you have to enjoy it you have
something you have to enjoy it you have
something you have to enjoy it you have to love it
to love it
to love it but the truth is I’m sure there’s many
but the truth is I’m sure there’s many
but the truth is I’m sure there’s many things that I mean I didn’t know I was
things that I mean I didn’t know I was
things that I mean I didn’t know I was going to enjoy dancing I didn’t discover
going to enjoy dancing I didn’t discover
going to enjoy dancing I didn’t discover that till I was 55 so there’s many
that till I was 55 so there’s many
that till I was 55 so there’s many things in life that you can enjoy but if
things in life that you can enjoy but if
things in life that you can enjoy but if you do find something then that that
you do find something then that that
you do find something then that that sets you on set you on your way it’s
sets you on set you on your way it’s
sets you on set you on your way it’s actually in good stead if you actually
actually in good stead if you actually
actually in good stead if you actually like the thing you’re doing don’t fool
like the thing you’re doing don’t fool
like the thing you’re doing don’t fool yourself be absolutely honest and clear
yourself be absolutely honest and clear
yourself be absolutely honest and clear over your idea is it a good idea is it a
over your idea is it a good idea is it a
over your idea is it a good idea is it a bad idea why am i doing it what is my
bad idea why am i doing it what is my
bad idea why am i doing it what is my motivation this is apps this is
motivation this is apps this is
motivation this is apps this is essential every walk in life it’s
essential every walk in life it’s
essential every walk in life it’s absolute
absolute
absolute be crucial for entrepreneurs I can
be crucial for entrepreneurs I can
be crucial for entrepreneurs I can remember times in my business life where
remember times in my business life where
remember times in my business life where I’ve actually done things because I
I’ve actually done things because I
I’ve actually done things because I wanted to do them I had to convince
wanted to do them I had to convince
wanted to do them I had to convince myself that it was a brilliant idea
myself that it was a brilliant idea
myself that it was a brilliant idea simply because I wanted to do it and
simply because I wanted to do it and
simply because I wanted to do it and there’s a world of difference between
there’s a world of difference between
there’s a world of difference between actually taking a cool critical look at
actually taking a cool critical look at
actually taking a cool critical look at what it is you’re about to do and then
what it is you’re about to do and then
what it is you’re about to do and then getting passionate I hear a lot said
getting passionate I hear a lot said
getting passionate I hear a lot said about passion passion is absolutely
about passion passion is absolutely
about passion passion is absolutely brilliant but being passionate too early
brilliant but being passionate too early
brilliant but being passionate too early can be a very very dangerous thing I’m
can be a very very dangerous thing I’m
can be a very very dangerous thing I’m going to say something else about
going to say something else about
going to say something else about business and I think it’s the most
business and I think it’s the most
business and I think it’s the most important thing that I have learnt I
before you start your business or in
before you start your business or in your early days think about why you’re
your early days think about why you’re
your early days think about why you’re doing it everybody in this room will
doing it everybody in this room will
doing it everybody in this room will have a different reason and if it is
have a different reason and if it is
have a different reason and if it is just to make money you’re a business
just to make money you’re a business
just to make money you’re a business person if it’s because of something else
person if it’s because of something else
person if it’s because of something else if it’s because of a passion this fits
if it’s because of a passion this fits
if it’s because of a passion this fits because you’ve seen something you really
because you’ve seen something you really
because you’ve seen something you really really want to do and you’ve got a
really want to do and you’ve got a
really want to do and you’ve got a burning desire to do it that tips you
burning desire to do it that tips you
burning desire to do it that tips you into being an entrepreneur because being
into being an entrepreneur because being
into being an entrepreneur because being in business is more oh no I’m going to
in business is more oh no I’m going to
in business is more oh no I’m going to put this a different way business is
put this a different way business is
put this a different way business is about creating the thing for you that
about creating the thing for you that
about creating the thing for you that you want out of your life and it’s that
you want out of your life and it’s that
you want out of your life and it’s that old adage of am i working to live or am
old adage of am i working to live or am
old adage of am i working to live or am i living to work and business is your
i living to work and business is your
i living to work and business is your tool to create that life the trouble is
tool to create that life the trouble is
tool to create that life the trouble is as we get into business as business gets
as we get into business as business gets
as we get into business as business gets bigger and as it grows we can forget
bigger and as it grows we can forget
bigger and as it grows we can forget that we can forget the reason we started
that we can forget the reason we started
that we can forget the reason we started in the first place and we can get
in the first place and we can get
in the first place and we can get completely overcome with all of the
completely overcome with all of the
completely overcome with all of the issues and the problems that we have so
issues and the problems that we have so
issues and the problems that we have so before you start or at the very early
before you start or at the very early
before you start or at the very early stages of your journeys think to
stages of your journeys think to
stages of your journeys think to yourselves why am I doing this what is
yourselves why am I doing this what is
yourselves why am I doing this what is my motivation and write yourself a
my motivation and write yourself a
my motivation and write yourself a letter because in those tough and hard
letter because in those tough and hard
letter because in those tough and hard times when we’ve all had them we’ve all
times when we’ve all had them we’ve all
times when we’ve all had them we’ve all think I cannot believe I’ve got myself
think I cannot believe I’ve got myself
think I cannot believe I’ve got myself into it that is the letter you need to
into it that is the letter you need to
into it that is the letter you need to get out and you need to remember
get out and you need to remember
get out and you need to remember and also you need to remember in the
and also you need to remember in the
and also you need to remember in the times when your customers are looking at
times when your customers are looking at
times when your customers are looking at you in a very confused way saying I
you in a very confused way saying I
you in a very confused way saying I don’t recognize you anymore you’re not
don’t recognize you anymore you’re not
don’t recognize you anymore you’re not what you told me you were you need to
what you told me you were you need to
what you told me you were you need to get that letter out again and you need
get that letter out again and you need
get that letter out again and you need to see the promises you’ve made to
to see the promises you’ve made to
to see the promises you’ve made to yourself and you need to see the
yourself and you need to see the
yourself and you need to see the promises you’ve made to your letter it
promises you’ve made to your letter it
promises you’ve made to your letter it wouldn’t matter your letter to your
wouldn’t matter your letter to your
wouldn’t matter your letter to your customers you had your downs as well as
customers you had your downs as well as
customers you had your downs as well as very substantial ups didn’t you well you
very substantial ups didn’t you well you
very substantial ups didn’t you well you know I think the the down so as
know I think the the down so as
know I think the the down so as important in life as the UPS and it’s
important in life as the UPS and it’s
important in life as the UPS and it’s but it’s how you handle those downs you
but it’s how you handle those downs you
but it’s how you handle those downs you know the Dan’s never stopped me the
know the Dan’s never stopped me the
know the Dan’s never stopped me the Dan’s made me think mmm
Dan’s made me think mmm
Dan’s made me think mmm didn’t like that failing I really don’t
didn’t like that failing I really don’t
didn’t like that failing I really don’t like that feeling what do I learn from
like that feeling what do I learn from
like that feeling what do I learn from it and therefore what do I go on and do
it and therefore what do I go on and do
it and therefore what do I go on and do differently rather than it knocking you
differently rather than it knocking you
differently rather than it knocking you out it inspired you to have another go
out it inspired you to have another go
out it inspired you to have another go did it absolutely you know what lis I I
did it absolutely you know what lis I I
did it absolutely you know what lis I I think the disliking the Dan’s out waived
think the disliking the Dan’s out waived
think the disliking the Dan’s out waived the enjoying the high so I kind of focus
the enjoying the high so I kind of focus
the enjoying the high so I kind of focus more on I don’t want to do that I get
more on I don’t want to do that I get
more on I don’t want to do that I get what I get it right
what I get it right
what I get it right another critical point is research it is
another critical point is research it is
another critical point is research it is so important to understand as much as
so important to understand as much as
so important to understand as much as you can about the market you’re about to
you can about the market you’re about to
you can about the market you’re about to enter if you’re going to minimize risk
enter if you’re going to minimize risk
enter if you’re going to minimize risk yes being an entrepreneur is about
yes being an entrepreneur is about
yes being an entrepreneur is about taking risks you can minimize that risk
taking risks you can minimize that risk
taking risks you can minimize that risk by fully understanding what you are
by fully understanding what you are
by fully understanding what you are about to do that involves market briefs
about to do that involves market briefs
about to do that involves market briefs you know understanding your customer
you know understanding your customer
you know understanding your customer knowing what the markets all about where
knowing what the markets all about where
knowing what the markets all about where I’m gonna get the products from it’s all
I’m gonna get the products from it’s all
I’m gonna get the products from it’s all the research that you should identify
the research that you should identify
the research that you should identify very very early on what do I need to
very very early on what do I need to
very very early on what do I need to know in addition to that you also need
know in addition to that you also need
know in addition to that you also need to know the numbers that you need to
to know the numbers that you need to
to know the numbers that you need to know so it’s no good just guessing well
know so it’s no good just guessing well
know so it’s no good just guessing well you know there’s probably a few million
you know there’s probably a few million
you know there’s probably a few million people out there will probably buy the
people out there will probably buy the
people out there will probably buy the product make sure you’re very specific
product make sure you’re very specific
product make sure you’re very specific you come over come up with a list the
you come over come up with a list the
you come over come up with a list the key information need to find out go and
key information need to find out go and
key information need to find out go and find out and don’t make your decision to
find out and don’t make your decision to
find out and don’t make your decision to enter that market until you’ve got all
enter that market until you’ve got all
enter that market until you’ve got all of that information I like the line I
of that information I like the line I
of that information I like the line I think this is great that I don’t wait
think this is great that I don’t wait
think this is great that I don’t wait I’m not always nice but I’m always fair
I’m not always nice but I’m always fair
I’m not always nice but I’m always fair yeah I mean I get I you know I could be
yeah I mean I get I you know I could be
yeah I mean I get I you know I could be quite tough and I know that but to be
quite tough and I know that but to be
quite tough and I know that but to be honest I could go for the populist vote
honest I could go for the populist vote
honest I could go for the populist vote I know what people will want me to say I
I know what people will want me to say I
I know what people will want me to say I know that I know the nice thing to say
know that I know the nice thing to say
know that I know the nice thing to say but actually I think it’s quite unkind
but actually I think it’s quite unkind
but actually I think it’s quite unkind to lead people to believe that they
to lead people to believe that they
to lead people to believe that they should carry on with something that
should carry on with something that
should carry on with something that actually is going to fail so I think I’m
actually is going to fail so I think I’m
actually is going to fail so I think I’m doing my job and I think I’m doing the
doing my job and I think I’m doing the
doing my job and I think I’m doing the right thing by saying don’t
right thing by saying don’t
right thing by saying don’t that overall that very thumbnail sketch
that overall that very thumbnail sketch
that overall that very thumbnail sketch of very interesting and very inspiring
of very interesting and very inspiring
of very interesting and very inspiring life what what do you think you’ve
life what what do you think you’ve
life what what do you think you’ve learned most I mean what what what what
learned most I mean what what what what
learned most I mean what what what what would you do differently in other words
would you do differently in other words
would you do differently in other words do you know I wouldn’t do anything
do you know I wouldn’t do anything
do you know I wouldn’t do anything differently because I think getting
differently because I think getting
differently because I think getting things wrong is is weaved as we’ve just
things wrong is is weaved as we’ve just
things wrong is is weaved as we’ve just talked about getting things wrong as is
talked about getting things wrong as is
talked about getting things wrong as is important as getting things right so I
important as getting things right so I
important as getting things right so I wouldn’t change anything because
wouldn’t change anything because
wouldn’t change anything because actually I have learnt a lot and the
actually I have learnt a lot and the
actually I have learnt a lot and the thing that I’ve learnt is I know what I
thing that I’ve learnt is I know what I
thing that I’ve learnt is I know what I value in life I know what’s important to
value in life I know what’s important to
value in life I know what’s important to me I know what I want to spend my time
me I know what I want to spend my time
me I know what I want to spend my time doing I know the difference is that I
doing I know the difference is that I
doing I know the difference is that I want to make and more important I
want to make and more important I
want to make and more important I absolutely know what I don’t want to do
absolutely know what I don’t want to do
absolutely know what I don’t want to do I mean role models are really really
I mean role models are really really
I mean role models are really really important I could name you a lot of
important I could name you a lot of
important I could name you a lot of people that I meet every day and some of
people that I meet every day and some of
people that I meet every day and some of them are people I’m invested in some of
them are people I’m invested in some of
them are people I’m invested in some of the people I’ve worked alongside with
the people I’ve worked alongside with
the people I’ve worked alongside with you wouldn’t know any of them
you wouldn’t know any of them
you wouldn’t know any of them because when I walk through life nobody
because when I walk through life nobody
because when I walk through life nobody I what I’ve realized is nobody has it
I what I’ve realized is nobody has it
I what I’ve realized is nobody has it all and when we look at role models we
all and when we look at role models we
all and when we look at role models we tend to think that’s it
tend to think that’s it
tend to think that’s it that’s the person I want to be trust me
that’s the person I want to be trust me
that’s the person I want to be trust me however many times Evan says I’m the
however many times Evan says I’m the
however many times Evan says I’m the expert in everything I’m not nobody has
expert in everything I’m not nobody has
expert in everything I’m not nobody has it all
it all
it all but what I do realize that people in
but what I do realize that people in
but what I do realize that people in life that I meet do something
life that I meet do something
life that I meet do something extraordinary and I think that was
extraordinary and I think that was
extraordinary and I think that was brilliant that was fantastic
brilliant that was fantastic
brilliant that was fantastic and I pick up that information I put it
and I pick up that information I put it
and I pick up that information I put it in my toolbox and when I need it I’ll
in my toolbox and when I need it I’ll
in my toolbox and when I need it I’ll remember I’ll go back to them and I
remember I’ll go back to them and I
remember I’ll go back to them and I think that was brilliant
think that was brilliant
think that was brilliant so my role models don’t have names they
so my role models don’t have names they
so my role models don’t have names they have moments and experiences and there
have moments and experiences and there
have moments and experiences and there are people who I could just roll off
are people who I could just roll off
are people who I could just roll off when you think as you’re talking about
when you think as you’re talking about
when you think as you’re talking about and that’s my tip to you don’t look for
and that’s my tip to you don’t look for
and that’s my tip to you don’t look for that in one person that you can say that
that in one person that you can say that
that in one person that you can say that so I want to be look across the range
so I want to be look across the range
so I want to be look across the range and think that’s the moment that’s the
and think that’s the moment that’s the
and think that’s the moment that’s the person that’s the person I want I
person that’s the person I want I
person that’s the person I want I remember that I remember how they dealt
remember that I remember how they dealt
remember that I remember how they dealt with that
who looks for intimidating in the day as
who looks for intimidating in the day as it takes about probably do sadly who is
it takes about probably do sadly who is
it takes about probably do sadly who is more likely to team up another dragon
more likely to team up another dragon
more likely to team up another dragon investment is the student neither in
investment is the student neither in
investment is the student neither in either pattern
either pattern
either pattern I think that’s bad you go neither I
I think that’s bad you go neither I
I think that’s bad you go neither I wouldn’t say either of us a stinky just
wouldn’t say either of us a stinky just
wouldn’t say either of us a stinky just we just very generous big-hearted people
who’s IRA investments other Dennis
who’s IRA investments other Dennis started whatever more questions he
started whatever more questions he
started whatever more questions he fought like this
fought like this
fought like this who is more likely to get their
who is more likely to get their
who is more likely to get their investment chosen against Duncan
investment chosen against Duncan
investment chosen against Duncan Bannatyne oh I like both
thank you guys so much for watching I
thank you guys so much for watching I made this video because I meet Aurora
made this video because I meet Aurora
made this video because I meet Aurora asked me to so if there’s a famous
asked me to so if there’s a famous
asked me to so if there’s a famous entrepreneur that you want me to profile
entrepreneur that you want me to profile
entrepreneur that you want me to profile next leave it down the comments below
next leave it down the comments below
next leave it down the comments below and I’ll see what I can do I’d also love
and I’ll see what I can do I’d also love
and I’ll see what I can do I’d also love to know which of the clips meant the
to know which of the clips meant the
to know which of the clips meant the most to you what a Debora say that
most to you what a Debora say that
most to you what a Debora say that really left its mark on you leaving the
really left its mark on you leaving the
really left its mark on you leaving the comments I’m gonna join in the
comments I’m gonna join in the
comments I’m gonna join in the discussion filing what to give a quick
discussion filing what to give a quick
discussion filing what to give a quick shout-out to Torsten Kern I hope I
shout-out to Torsten Kern I hope I
shout-out to Torsten Kern I hope I pronounced that okay Torsten thank you
pronounced that okay Torsten thank you
pronounced that okay Torsten thank you so much you’re picking up a copy of my
so much you’re picking up a copy of my
so much you’re picking up a copy of my book it really really really means a lot
book it really really really means a lot
book it really really really means a lot to me so thank you guys again for
to me so thank you guys again for
to me so thank you guys again for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourselves and
continue to believe in yourselves and
continue to believe in yourselves and whatever your one word is much love I’ll
whatever your one word is much love I’ll
whatever your one word is much love I’ll see you soon
my career as my business love of my life
my career as my business love of my life really
really
really the the last my worked in a business as
the the last my worked in a business as
the the last my worked in a business as West our holidays and West our holidays
West our holidays and West our holidays
West our holidays and West our holidays by the time I sold it we were providing
by the time I sold it we were providing
by the time I sold it we were providing about two hundred thousand holidays a
about two hundred thousand holidays a
about two hundred thousand holidays a year and I loved that business i
year and I loved that business i
year and I loved that business i absolutely lived ate and breathed it and
absolutely lived ate and breathed it and
absolutely lived ate and breathed it and actually I almost would feel this would
actually I almost would feel this would
actually I almost would feel this would have felt disloyal to go on and run
have felt disloyal to go on and run
have felt disloyal to go on and run another business I really loved it
another business I really loved it
another business I really loved it I was asked to talk about IP today and I
I was asked to talk about IP today and I
I was asked to talk about IP today and I thought well actually in West our in the
thought well actually in West our in the
thought well actually in West our in the traditional terms you wouldn’t
traditional terms you wouldn’t
traditional terms you wouldn’t necessarily have considered the IP of
necessarily have considered the IP of
necessarily have considered the IP of that business but of course his IP and
that business but of course his IP and
that business but of course his IP and everything you do everybody thinks of my
everything you do everybody thinks of my
everything you do everybody thinks of my peers is it Pat you’ve seen me on
peers is it Pat you’ve seen me on
peers is it Pat you’ve seen me on Dragons Den you know I have to look at
Dragons Den you know I have to look at
Dragons Den you know I have to look at the patterns I can’t help myself
the patterns I can’t help myself
the patterns I can’t help myself you know is its patents trademarks all
you know is its patents trademarks all
you know is its patents trademarks all of those things but actually IP is much
of those things but actually IP is much
of those things but actually IP is much more that more than that and protection
more that more than that and protection
more that more than that and protection of that IP is much more than that
of that IP is much more than that
of that IP is much more than that there is the legal protection you know
there is the legal protection you know
there is the legal protection you know is this important to protect it is it
is this important to protect it is it
is this important to protect it is it protectable does it actually matter
protectable does it actually matter
protectable does it actually matter that’s the legal side of it but there is
that’s the legal side of it but there is
that’s the legal side of it but there is also the brand protection the thing that
also the brand protection the thing that
also the brand protection the thing that Cobra B has done so brilliantly you know
Cobra B has done so brilliantly you know
Cobra B has done so brilliantly you know they they’ve made this wonderful thing
they they’ve made this wonderful thing
they they’ve made this wonderful thing and they were I would give my hunt I
and they were I would give my hunt I
and they were I would give my hunt I just know they would protect that to the
just know they would protect that to the
just know they would protect that to the ends of the earth you know what does
ends of the earth you know what does
ends of the earth you know what does Cobra beer mean nobody is gonna take
Cobra beer mean nobody is gonna take
Cobra beer mean nobody is gonna take that away from them so so that whole
that away from them so so that whole
that away from them so so that whole thing it’s not just about legal
thing it’s not just about legal
thing it’s not just about legal protection what really matters to this
protection what really matters to this
protection what really matters to this business why do the customers really
business why do the customers really
business why do the customers really like me and I’m not going to move away
like me and I’m not going to move away
like me and I’m not going to move away from that because then I know that’s
from that because then I know that’s
from that because then I know that’s what my customers want and as businesses
what my customers want and as businesses
what my customers want and as businesses get bigger we can sometimes lose that we
get bigger we can sometimes lose that we
get bigger we can sometimes lose that we can sometimes forget what it is that our
can sometimes forget what it is that our
can sometimes forget what it is that our customers want and we kind of think oh
customers want and we kind of think oh
customers want and we kind of think oh should we try a new or we’ve done that
should we try a new or we’ve done that
should we try a new or we’ve done that let’s try something else and before you
let’s try something else and before you
let’s try something else and before you know it you’re doing something
know it you’re doing something
know it you’re doing something completely different all new customers
completely different all new customers
completely different all new customers are looking at you and kind of didn’t
are looking at you and kind of didn’t
are looking at you and kind of didn’t weren’t you the people who promised me
weren’t you the people who promised me
weren’t you the people who promised me that and you’re over here somewhere you
that and you’re over here somewhere you
that and you’re over here somewhere you know so that is that the whole
know so that is that the whole
know so that is that the whole protection of what you are and who you
protection of what you are and who you
protection of what you are and who you are is really really for me very very
are is really really for me very very
are is really really for me very very important important to be able to stay
important important to be able to stay
important important to be able to stay cool under pressure now this this
cool under pressure now this this
cool under pressure now this this obviously is when you enter the den
obviously is when you enter the den
obviously is when you enter the den that’s very important because you’ve got
that’s very important because you’ve got
that’s very important because you’ve got to get your message across but that is
to get your message across but that is
to get your message across but that is so in business life because
so in business life because
so in business life because if you can’t stand up to the pressure in
if you can’t stand up to the pressure in
if you can’t stand up to the pressure in the den trust me you are not going to be
the den trust me you are not going to be
the den trust me you are not going to be able to stand up to the pressures that
able to stand up to the pressures that
able to stand up to the pressures that actually happen out there in real
actually happen out there in real
actually happen out there in real business life so remember to do whatever
business life so remember to do whatever
business life so remember to do whatever it is that you’ve got to do to prepare
it is that you’ve got to do to prepare
it is that you’ve got to do to prepare yourself to make sure that you do not
yourself to make sure that you do not
yourself to make sure that you do not crumble under pressure what are your
crumble under pressure what are your
crumble under pressure what are your favorite rules do you have any favorite
favorite rules do you have any favorite
favorite rules do you have any favorite rules the one that I do keep banging on
rules the one that I do keep banging on
rules the one that I do keep banging on about is I hear so often people saying
about is I hear so often people saying
about is I hear so often people saying keep in touch with your customer you
keep in touch with your customer you
keep in touch with your customer you know the customers king or the customer
know the customers king or the customer
know the customers king or the customer is really important and then they
is really important and then they
is really important and then they completely ignore them just to be so
completely ignore them just to be so
completely ignore them just to be so obvious what your customer respond to
obvious what your customer respond to
obvious what your customer respond to your customer you know and they they’re
your customer you know and they they’re
your customer you know and they they’re changing all the time I’m a different
changing all the time I’m a different
changing all the time I’m a different person today than I was last well
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