good morning believe nation today’s message is create memorable experiences
message is create memorable experiences
message is create memorable experiences over to you Jurgen Klopp how would you
over to you Jurgen Klopp how would you
over to you Jurgen Klopp how would you describe your football in philosophy
describe your football in philosophy
describe your football in philosophy lively I think it’s it’s not the
lively I think it’s it’s not the
lively I think it’s it’s not the smartest way I know so and it’s it and
smartest way I know so and it’s it and
smartest way I know so and it’s it and now it’s an all success yeah and they
now it’s an all success yeah and they
now it’s an all success yeah and they add that’s how it is a success rate it’s
add that’s how it is a success rate it’s
add that’s how it is a success rate it’s cool too but first of all having
cool too but first of all having
cool too but first of all having memorable games in a row that’s my first
memorable games in a row that’s my first
memorable games in a row that’s my first target that the people really want to
target that the people really want to
target that the people really want to see the next game you leave the stage
see the next game you leave the stage
see the next game you leave the stage when you want to see the next game you
when you want to see the next game you
when you want to see the next game you can’t wait for the next game that’s what
can’t wait for the next game that’s what
can’t wait for the next game that’s what football should be and if you can do
football should be and if you can do
football should be and if you can do this very often and you will be
this very often and you will be
this very often and you will be successful 100% so I think this is a
successful 100% so I think this is a
successful 100% so I think this is a message that entrepreneurs can learn
message that entrepreneurs can learn
message that entrepreneurs can learn from too I think that we want to create
from too I think that we want to create
from too I think that we want to create memorable experiences in our business I
memorable experiences in our business I
memorable experiences in our business I think you should be excited about the
think you should be excited about the
think you should be excited about the work that you’re gonna do every day and
work that you’re gonna do every day and
work that you’re gonna do every day and yes you’re gonna have bad times and not
yes you’re gonna have bad times and not
yes you’re gonna have bad times and not everything is gonna be amazing and rosy
everything is gonna be amazing and rosy
everything is gonna be amazing and rosy but at the end of the day you should be
but at the end of the day you should be
but at the end of the day you should be excited what the work you’re doing you
excited what the work you’re doing you
excited what the work you’re doing you should feel like the work that you are
should feel like the work that you are
should feel like the work that you are creating is valuable is important is
creating is valuable is important is
creating is valuable is important is memorable that what you did today is
memorable that what you did today is
memorable that what you did today is going to matter I think that’s why a lot
going to matter I think that’s why a lot
going to matter I think that’s why a lot of people become entrepreneurs it’s
of people become entrepreneurs it’s
of people become entrepreneurs it’s because you want your work no matter
because you want your work no matter
because you want your work no matter because you don’t want to work for the
because you don’t want to work for the
because you don’t want to work for the man you don’t want to work at some job
man you don’t want to work at some job
man you don’t want to work at some job where you’re not important when you’re
where you’re not important when you’re
where you’re not important when you’re not having an impact and so I think if
not having an impact and so I think if
not having an impact and so I think if you are not in that situation where you
you are not in that situation where you
you are not in that situation where you feel like the work that you are doing is
feel like the work that you are doing is
feel like the work that you are doing is important is meaningful is valuable to
important is meaningful is valuable to
important is meaningful is valuable to yourself and to the community to the
yourself and to the community to the
yourself and to the community to the people around you to your customers then
people around you to your customers then
people around you to your customers then that’s when you need to start to change
that’s when you need to start to change
that’s when you need to start to change something I think a lot of entrepreneurs
something I think a lot of entrepreneurs
something I think a lot of entrepreneurs who go into business just trying to make
who go into business just trying to make
who go into business just trying to make a lot of money those are the ones who
a lot of money those are the ones who
a lot of money those are the ones who fail because they’re not trying to have
fail because they’re not trying to have
fail because they’re not trying to have an impact because they’re not trying to
an impact because they’re not trying to
an impact because they’re not trying to create something memorable because
create something memorable because
create something memorable because they’re not trying to create something
they’re not trying to create something
they’re not trying to create something they can show their grandkids and say
they can show their grandkids and say
they can show their grandkids and say look at what I did look at what I
look at what I did look at what I
look at what I did look at what I created look at the impact that I had
created look at the impact that I had
created look at the impact that I had that needs to be part of your motivation
that needs to be part of your motivation
that needs to be part of your motivation that every day you wake up and you’re
that every day you wake up and you’re
that every day you wake up and you’re doing something that’s going to matter
doing something that’s going to matter
doing something that’s going to matter to somebody it fuels you and I think if
to somebody it fuels you and I think if
to somebody it fuels you and I think if you look at yourself in the mirror for
you look at yourself in the mirror for
you look at yourself in the mirror for too many days in a row and you find that
too many days in a row and you find that
too many days in a row and you find that the work you’re doing
the work you’re doing
the work you’re doing is meaningless is not really having a
is meaningless is not really having a
is meaningless is not really having a big impact then you owe it to yourself
big impact then you owe it to yourself
big impact then you owe it to yourself to make a change you owe it to yourself
to make a change you owe it to yourself
to make a change you owe it to yourself your to your family or to community or
your to your family or to community or
your to your family or to community or to the world to make a change to do
to the world to make a change to do
to the world to make a change to do something different and you apply the
something different and you apply the
something different and you apply the same strategy same mindset mentality to
same strategy same mindset mentality to
same strategy same mindset mentality to everything that you do you apply it to
everything that you do you apply it to
everything that you do you apply it to your relationships you apply it to your
your relationships you apply it to your
your relationships you apply it to your friendships you apply it to your life
friendships you apply it to your life
friendships you apply it to your life you want the time that you spend on
you want the time that you spend on
you want the time that you spend on anything to matter and one of the things
anything to matter and one of the things
anything to matter and one of the things that I routinely do is a self audit at
that I routinely do is a self audit at
that I routinely do is a self audit at least every couple of months I’ll do a
least every couple of months I’ll do a
least every couple of months I’ll do a self audit to look at where am i
self audit to look at where am i
self audit to look at where am i spending my time and does it matter and
spending my time and does it matter and
spending my time and does it matter and the more that I’m spending time on
the more that I’m spending time on
the more that I’m spending time on things that don’t matter that don’t
things that don’t matter that don’t
things that don’t matter that don’t matter to me that don’t matter to other
matter to me that don’t matter to other
matter to me that don’t matter to other people it’s not having an impact
people it’s not having an impact
people it’s not having an impact somewhere then I drop those things and
somewhere then I drop those things and
somewhere then I drop those things and move on to something else
move on to something else
move on to something else and you owe it to yourself to take the
and you owe it to yourself to take the
and you owe it to yourself to take the greatness that’s within you and create
greatness that’s within you and create
greatness that’s within you and create something amazing with it and stop
something amazing with it and stop
something amazing with it and stop spending time on things that do not
spending time on things that do not
spending time on things that do not matter if you spent more time on
matter if you spent more time on
matter if you spent more time on creating amazing and memorable
creating amazing and memorable
creating amazing and memorable experiences you’re gonna feel more
experiences you’re gonna feel more
experiences you’re gonna feel more fulfilled you’re gonna feel more
fulfilled you’re gonna feel more
fulfilled you’re gonna feel more successful you’re gonna have a lot more
successful you’re gonna have a lot more
successful you’re gonna have a lot more money and you’re gonna make a much
money and you’re gonna make a much
money and you’re gonna make a much greater impact on the world and the
greater impact on the world and the
greater impact on the world and the people around so the question they today
people around so the question they today
people around so the question they today is I’m curious what do you love most
is I’m curious what do you love most
is I’m curious what do you love most about your business and what you do
about your business and what you do
about your business and what you do every day that creates memories leaving
every day that creates memories leaving
every day that creates memories leaving the comments below I’m gonna join in the
the comments below I’m gonna join in the
the comments below I’m gonna join in the discussion finally I want to give a
discussion finally I want to give a
discussion finally I want to give a quick shout out to Tom Torrez Tom thank
quick shout out to Tom Torrez Tom thank
quick shout out to Tom Torrez Tom thank you so much you’re picking up a copy of
you so much you’re picking up a copy of
you so much you’re picking up a copy of my book you’re one word it really really
my book you’re one word it really really
my book you’re one word it really really really really means a lot to me so thank
really really means a lot to me so thank
really really means a lot to me so thank you guys again for watching I believe in
you guys again for watching I believe in
you guys again for watching I believe in you I hope you continue to believe in
you I hope you continue to believe in
you I hope you continue to believe in yourself and whatever you’re one where
yourself and whatever you’re one where
yourself and whatever you’re one where it is much love and I’ll see you again
it is much love and I’ll see you again
it is much love and I’ll see you again tomorrow morning for another shot of
tomorrow morning for another shot of
tomorrow morning for another shot of espresso
hey belief nation has a special bonus
hey belief nation has a special bonus for those of you interested in learning
for those of you interested in learning
for those of you interested in learning more about creating memorable
more about creating memorable
more about creating memorable experiences we’ve lined up a few more
experiences we’ve lined up a few more
experiences we’ve lined up a few more clips that I think will help well I said
clips that I think will help well I said
clips that I think will help well I said that the most important thing is the
that the most important thing is the
that the most important thing is the product and that really is true because
product and that really is true because
product and that really is true because you can have all the advertising in the
you can have all the advertising in the
you can have all the advertising in the world you can have all the hype and when
world you can have all the hype and when
world you can have all the hype and when people go to the store if they try on
people go to the store if they try on
people go to the store if they try on your pants and they don’t look good and
your pants and they don’t look good and
your pants and they don’t look good and they don’t fit or they don’t like the
they don’t fit or they don’t like the
they don’t fit or they don’t like the fabric they’re not gonna buy them but to
fabric they’re not gonna buy them but to
fabric they’re not gonna buy them but to get them into the store to get them
get them into the store to get them
get them into the store to get them there you need the other part of the
there you need the other part of the
there you need the other part of the equation you need to excite them and you
equation you need to excite them and you
equation you need to excite them and you need you know pants or pants I mean
need you know pants or pants I mean
need you know pants or pants I mean fashion you know one pair of black pants
fashion you know one pair of black pants
fashion you know one pair of black pants and the other pair of black pants you
and the other pair of black pants you
and the other pair of black pants you know so you have to make fashion
know so you have to make fashion
know so you have to make fashion aspirational you have to make people
aspirational you have to make people
aspirational you have to make people believe that if they just have those
believe that if they just have those
believe that if they just have those pants their whole life is going to come
pants their whole life is going to come
pants their whole life is going to come together they’re gonna get that guy they
together they’re gonna get that guy they
together they’re gonna get that guy they want they’re gonna get that new job
want they’re gonna get that new job
want they’re gonna get that new job they’re gonna get you know it’s because
they’re gonna get you know it’s because
they’re gonna get you know it’s because and that’s just as much as a part of the
and that’s just as much as a part of the
and that’s just as much as a part of the experience and and it actually again
experience and and it actually again
experience and and it actually again that sounds like a terrible very
that sounds like a terrible very
that sounds like a terrible very calculated thing but it’s not because by
calculated thing but it’s not because by
calculated thing but it’s not because by creating that image you have endowed
creating that image you have endowed
creating that image you have endowed another quality onto that pair of pants
another quality onto that pair of pants
another quality onto that pair of pants or pair of shoes that really you know
or pair of shoes that really you know
or pair of shoes that really you know makes it something else and make sure
makes it something else and make sure
makes it something else and make sure experience of wearing that thing
experience of wearing that thing
experience of wearing that thing something else and enhances your life if
something else and enhances your life if
something else and enhances your life if it all gives you confidence to bring out
it all gives you confidence to bring out
it all gives you confidence to bring out the worst in that’s the word they give
the worst in that’s the word they give
the worst in that’s the word they give to the comp is to bring out the best in
to the comp is to bring out the best in
to the comp is to bring out the best in you that’s in its contributed to your
you that’s in its contributed to your
you that’s in its contributed to your absolutely well-being absolutely every
absolutely well-being absolutely every
absolutely well-being absolutely every Hotel I’ve ever built has been the
Hotel I’ve ever built has been the
Hotel I’ve ever built has been the highest-grossing casino in any city
highest-grossing casino in any city
highest-grossing casino in any city we’ve ever been period the largest
we’ve ever been period the largest
we’ve ever been period the largest amount of money ever won by a licensed
amount of money ever won by a licensed
amount of money ever won by a licensed casino in the state of Nevada when I
casino in the state of Nevada when I
casino in the state of Nevada when I built it was Mirage that record was
built it was Mirage that record was
built it was Mirage that record was broken when we built Bellagio and then
broken when we built Bellagio and then
broken when we built Bellagio and then the current record is held by Wynn Las
the current record is held by Wynn Las
the current record is held by Wynn Las Vegas seven hundred and seventy million
Vegas seven hundred and seventy million
Vegas seven hundred and seventy million dollars in casino revenue last year that
dollars in casino revenue last year that
dollars in casino revenue last year that was more than anybody else in the
was more than anybody else in the
was more than anybody else in the history of the state 170 odd million was
history of the state 170 odd million was
history of the state 170 odd million was slot machines six hundred million was
slot machines six hundred million was
slot machines six hundred million was tables of the six hundred million in
tables of the six hundred million in
tables of the six hundred million in tables fifty-two percent of it was from
tables fifty-two percent of it was from
tables fifty-two percent of it was from Asia 24 percent was from Latin America
Asia 24 percent was from Latin America
Asia 24 percent was from Latin America twenty four percent was in the United
twenty four percent was in the United
twenty four percent was in the United States
States
States interesting huh 450 million out of 600
interesting huh 450 million out of 600
interesting huh 450 million out of 600 million was from outside the United
million was from outside the United
million was from outside the United States why are people from San Paolo
States why are people from San Paolo
States why are people from San Paolo Brazil Rio de Janeiro Buenos Aires
Brazil Rio de Janeiro Buenos Aires
Brazil Rio de Janeiro Buenos Aires Bogota Colombia Monterrey Mexico Mexico
Bogota Colombia Monterrey Mexico Mexico
Bogota Colombia Monterrey Mexico Mexico City these are where we have offices
City these are where we have offices
City these are where we have offices Hong Kong Taiwan Seoul Korea Tokyo and
Hong Kong Taiwan Seoul Korea Tokyo and
Hong Kong Taiwan Seoul Korea Tokyo and all over mainland China why do they get
all over mainland China why do they get
all over mainland China why do they get on airplanes fly over other casinos to
on airplanes fly over other casinos to
on airplanes fly over other casinos to come to Las Vegas because of the
come to Las Vegas because of the
come to Las Vegas because of the atmosphere because of wonderful service
atmosphere because of wonderful service
atmosphere because of wonderful service because of a great hotel staff because
because of a great hotel staff because
because of a great hotel staff because it’s fun to be there with the a gamble
it’s fun to be there with the a gamble
it’s fun to be there with the a gamble or you don’t and and although we broke
or you don’t and and although we broke
or you don’t and and although we broke the record at 770 million for a casino
the record at 770 million for a casino
the record at 770 million for a casino revenue for any licensee in the history
revenue for any licensee in the history
revenue for any licensee in the history of Nevada the non casino revenue was 860
of Nevada the non casino revenue was 860
of Nevada the non casino revenue was 860 million over half yup and it’s the 860
million over half yup and it’s the 860
million over half yup and it’s the 860 that made it possible for the 770 I’m
that made it possible for the 770 I’m
that made it possible for the 770 I’m going through all this with you all to
going through all this with you all to
going through all this with you all to explain to you our attitude why we do
explain to you our attitude why we do
explain to you our attitude why we do what we do and what really matters in
what we do and what really matters in
what we do and what really matters in our business and it’s to words and
our business and it’s to words and
our business and it’s to words and everything else is baloney forget all
everything else is baloney forget all
everything else is baloney forget all about the movies and the Hollywood and
about the movies and the Hollywood and
about the movies and the Hollywood and the eye in the sky and the security one
the eye in the sky and the security one
the eye in the sky and the security one thing one thing matters to the state of
thing one thing matters to the state of
thing one thing matters to the state of Massachusetts if it cares about revenue
Massachusetts if it cares about revenue
Massachusetts if it cares about revenue and jobs guest experience if people have
and jobs guest experience if people have
and jobs guest experience if people have a good time if they’re well served if
a good time if they’re well served if
a good time if they’re well served if they’re in an atmosphere that’s exciting
they’re in an atmosphere that’s exciting
they’re in an atmosphere that’s exciting and stimulating they come back again
and stimulating they come back again
and stimulating they come back again they’re willing to pay more money next
they’re willing to pay more money next
they’re willing to pay more money next year a little more than they paid this
year a little more than they paid this
year a little more than they paid this year so that we can cover the increasing
year so that we can cover the increasing
year so that we can cover the increasing cost of doing business
cost of doing business
cost of doing business unions need increases people want to get
unions need increases people want to get
unions need increases people want to get paid more money cost of living goes up
paid more money cost of living goes up
paid more money cost of living goes up you get a franchise because people have
you get a franchise because people have
you get a franchise because people have a good experience and when you give
a good experience and when you give
a good experience and when you give people a good experience they come from
people a good experience they come from
people a good experience they come from outside the region into the region and
outside the region into the region and
outside the region into the region and if you want to get people from over
if you want to get people from over
if you want to get people from over there to come over here you better build
there to come over here you better build
there to come over here you better build something here
something here
something here that’s better than their we collect this
that’s better than their we collect this
that’s better than their we collect this year about eight billion dollars of
year about eight billion dollars of
year about eight billion dollars of customers money so thank you all of you
customers money so thank you all of you
customers money so thank you all of you for giving us your money
for giving us your money
for giving us your money and what we do is we say that money is
and what we do is we say that money is
and what we do is we say that money is entrust to create joy we have to turn
entrust to create joy we have to turn
entrust to create joy we have to turn that into the most joy possible and so
that into the most joy possible and so
that into the most joy possible and so we look and we say for every show if a
we look and we say for every show if a
we look and we say for every show if a show cost a hundred million dollars how
show cost a hundred million dollars how
show cost a hundred million dollars how much joy
much joy
much joy how much viewing did it create amongst
how much viewing did it create amongst
how much viewing did it create amongst all of you if it cost 50 million or 200
all of you if it cost 50 million or 200
all of you if it cost 50 million or 200 million of course you want different
million of course you want different
million of course you want different amounts of joy so we look at it as how
amounts of joy so we look at it as how
amounts of joy so we look at it as how much joy can we create of your money and
much joy can we create of your money and
much joy can we create of your money and if we turn it into joy effectively then
if we turn it into joy effectively then
if we turn it into joy effectively then you’re happy and you tell your friends
you’re happy and you tell your friends
you’re happy and you tell your friends and we grow and then we have more money
and we grow and then we have more money
and we grow and then we have more money next year to turn into more joy so we
next year to turn into more joy so we
next year to turn into more joy so we think of ourselves like alchemists we
think of ourselves like alchemists we
think of ourselves like alchemists we take in money and out comes joy add some
take in money and out comes joy add some
take in money and out comes joy add some value there’s a true societal and
value there’s a true societal and
value there’s a true societal and business value proposition there’s a
business value proposition there’s a
business value proposition there’s a contribution I find and I don’t do this
contribution I find and I don’t do this
contribution I find and I don’t do this for reasons other than the fact that you
for reasons other than the fact that you
for reasons other than the fact that you can’t long-term build a viable business
can’t long-term build a viable business
can’t long-term build a viable business without making a real contribution most
without making a real contribution most
without making a real contribution most people look at they can start a business
people look at they can start a business
people look at they can start a business do an IPO make some money almost always
do an IPO make some money almost always
do an IPO make some money almost always that leads to businesses that are round
that leads to businesses that are round
that leads to businesses that are round trips what I call good they go up and go
trips what I call good they go up and go
trips what I call good they go up and go down to build a durable business you
down to build a durable business you
down to build a durable business you really have to focus on the value
really have to focus on the value
really have to focus on the value proposition
”
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