hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from one of my newsletter readers who
from one of my newsletter readers who
from one of my newsletter readers who wants to start a coffee shop that
wants to start a coffee shop that
wants to start a coffee shop that donates a dollar from every coffee sale
donates a dollar from every coffee sale
donates a dollar from every coffee sale to support a local hospital and one of
to support a local hospital and one of
to support a local hospital and one of my advice on how to get started doesn’t
my advice on how to get started doesn’t
my advice on how to get started doesn’t have the money to launch the business
have the money to launch the business
have the money to launch the business and needed some help so to help with
and needed some help so to help with
and needed some help so to help with this question I think the first thing
this question I think the first thing
this question I think the first thing that you need to think about for your
that you need to think about for your
that you need to think about for your business is you need to get to the
business is you need to get to the
business is you need to get to the survival point so it’s great to be able
survival point so it’s great to be able
survival point so it’s great to be able to support charity and I’m a big
to support charity and I’m a big
to support charity and I’m a big believer in you know giving back to the
believer in you know giving back to the
believer in you know giving back to the community for us we do a lot of work
community for us we do a lot of work
community for us we do a lot of work with an organization called Kiva that
with an organization called Kiva that
with an organization called Kiva that we’ve helped raise over fifty thousand
we’ve helped raise over fifty thousand
we’ve helped raise over fifty thousand dollars for but the thing is your
dollars for but the thing is your
dollars for but the thing is your business you have to make sure that it’s
business you have to make sure that it’s
business you have to make sure that it’s going to be around for long term so that
going to be around for long term so that
going to be around for long term so that you’re going to be able to help a lot
you’re going to be able to help a lot
you’re going to be able to help a lot more people through your company so you
more people through your company so you
more people through your company so you have to be able to get your company to
have to be able to get your company to
have to be able to get your company to you know survival point where you’re
you know survival point where you’re
you know survival point where you’re able to pay your bills you know live the
able to pay your bills you know live the
able to pay your bills you know live the lifestyle that you’re you know going
lifestyle that you’re you know going
lifestyle that you’re you know going after and then make extra money that you
after and then make extra money that you
after and then make extra money that you can hopefully you know give back to the
can hopefully you know give back to the
can hopefully you know give back to the charity so if you’re starting a business
charity so if you’re starting a business
charity so if you’re starting a business that’s all around the charity not that
that’s all around the charity not that
that’s all around the charity not that it’s a bad idea but you’re less likely
it’s a bad idea but you’re less likely
it’s a bad idea but you’re less likely to be able to hit the success and have a
to be able to hit the success and have a
to be able to hit the success and have a big impact that I assume you’re try to
big impact that I assume you’re try to
big impact that I assume you’re try to have so if you’re starting a business
have so if you’re starting a business
have so if you’re starting a business and half the money goes to the charity
and half the money goes to the charity
and half the money goes to the charity for example and you’re not able to build
for example and you’re not able to build
for example and you’re not able to build your business to that survival point
your business to that survival point
your business to that survival point then if you closed down in three months
then if you closed down in three months
then if you closed down in three months how much of an impact have you had on
how much of an impact have you had on
how much of an impact have you had on that charity where if you were to build
that charity where if you were to build
that charity where if you were to build a business and maybe give a little less
a business and maybe give a little less
a business and maybe give a little less at the start still have it as part of
at the start still have it as part of
at the start still have it as part of your marketing message as part of your
your marketing message as part of your
your marketing message as part of your core beliefs and you hire people around
core beliefs and you hire people around
core beliefs and you hire people around you know who want to help charities as
you know who want to help charities as
you know who want to help charities as well but make sure that you have enough
well but make sure that you have enough
well but make sure that you have enough at the end of the day to keep that
at the end of the day to keep that
at the end of the day to keep that business going and pay everybody and
business going and pay everybody and
business going and pay everybody and then as you start to build your business
then as you start to build your business
then as you start to build your business you able to give a lot more back to
you able to give a lot more back to
you able to give a lot more back to charity so people will work with you and
charity so people will work with you and
charity so people will work with you and will bark from you because of the
will bark from you because of the
will bark from you because of the charity aspect they might go you know a
charity aspect they might go you know a
charity aspect they might go you know a little bit further because you work with
little bit further because you work with
little bit further because you work with charity they might support a little bit
charity they might support a little bit
charity they might support a little bit higher price because you work with
higher price because you work with
higher price because you work with charity but it’s not overwhelming you
charity but it’s not overwhelming you
charity but it’s not overwhelming you still have to have a business model as
still have to have a business model as
still have to have a business model as you know run a really good business have
you know run a really good business have
you know run a really good business have great coffee have
great coffee have
great coffee have service and I just want to make sure
service and I just want to make sure
service and I just want to make sure that you have your systems in place so
that you have your systems in place so
that you have your systems in place so that you’re providing that quality
that you’re providing that quality
that you’re providing that quality service and you’re able to get past that
service and you’re able to get past that
service and you’re able to get past that survival point so you can have a much
survival point so you can have a much
survival point so you can have a much bigger impact when you are giving back
bigger impact when you are giving back
bigger impact when you are giving back to to the charities that you believe in
to to the charities that you believe in
to to the charities that you believe in so that’s kind of number one to start
so that’s kind of number one to start
so that’s kind of number one to start with if you you know don’t have enough
with if you you know don’t have enough
with if you you know don’t have enough money to get the company started what I
money to get the company started what I
money to get the company started what I would try to do is partner up with the
would try to do is partner up with the
would try to do is partner up with the local retail shop and just take over a
local retail shop and just take over a
local retail shop and just take over a little part of their store and say can I
little part of their store and say can I
little part of their store and say can I come in and you know sell my coffee and
come in and you know sell my coffee and
come in and you know sell my coffee and you know baked goods on you know
you know baked goods on you know
you know baked goods on you know whatever day of the week or maybe it’s
whatever day of the week or maybe it’s
whatever day of the week or maybe it’s everyday but just a small section of the
everyday but just a small section of the
everyday but just a small section of the shop and you might have to pay a little
shop and you might have to pay a little
shop and you might have to pay a little bit of that they might see it as value I
bit of that they might see it as value I
bit of that they might see it as value I to their customers so they won’t charge
to their customers so they won’t charge
to their customers so they won’t charge you or they could take a percentage of
you or they could take a percentage of
you or they could take a percentage of the profit that comes in but you don’t
the profit that comes in but you don’t
the profit that comes in but you don’t have to start the business with your own
have to start the business with your own
have to start the business with your own location because that can be really
location because that can be really
location because that can be really expensive and you’ll make a lot of
expensive and you’ll make a lot of
expensive and you’ll make a lot of mistakes so it’s better to learn in the
mistakes so it’s better to learn in the
mistakes so it’s better to learn in the low risk low cost way and as you start
low risk low cost way and as you start
low risk low cost way and as you start to understand how to run this store then
to understand how to run this store then
to understand how to run this store then you’ll be better equipped to launch your
you’ll be better equipped to launch your
you’ll be better equipped to launch your own store so I try to start with you
own store so I try to start with you
own store so I try to start with you know within a local retail owner learn
know within a local retail owner learn
know within a local retail owner learn the ins and outs try to learn from that
the ins and outs try to learn from that
the ins and outs try to learn from that order to how they run their business and
order to how they run their business and
order to how they run their business and you know dealing with staff and dealing
you know dealing with staff and dealing
you know dealing with staff and dealing with just a retail operation start you
with just a retail operation start you
with just a retail operation start you know small scale and then you can also
know small scale and then you can also
know small scale and then you can also test the location so you know retail
test the location so you know retail
test the location so you know retail location is huge you can figure out
location is huge you can figure out
location is huge you can figure out pretty low risk if that location is
pretty low risk if that location is
pretty low risk if that location is going to work for you or not and you
going to work for you or not and you
going to work for you or not and you start to build your following and if it
start to build your following and if it
start to build your following and if it is a good location and you’re building a
is a good location and you’re building a
is a good location and you’re building a following and you are certain to make
following and you are certain to make
following and you are certain to make money then it’s going to make sense to
money then it’s going to make sense to
money then it’s going to make sense to go open up your own store and you’ll
go open up your own store and you’ll
go open up your own store and you’ll have the capital to be able to do it so
have the capital to be able to do it so
have the capital to be able to do it so hopefully that helps I love to hear you
hopefully that helps I love to hear you
hopefully that helps I love to hear you guys it to think if you want to leave a
guys it to think if you want to leave a
guys it to think if you want to leave a comment under the video and if you like
comment under the video and if you like
comment under the video and if you like the video please give it a thumbs up but
the video please give it a thumbs up but
the video please give it a thumbs up but love seeing those come in so thank you
love seeing those come in so thank you
love seeing those come in so thank you and we’ll see you on the next episode
”
Be First to Comment