if the reason why you’re doing anything creative is to make a living then you’re
creative is to make a living then you’re
creative is to make a living then you’re doing it wrong I don’t really like the
doing it wrong I don’t really like the
doing it wrong I don’t really like the word inspiration I like the word
word inspiration I like the word
word inspiration I like the word motivation it’s not how you tell it it’s
motivation it’s not how you tell it it’s
motivation it’s not how you tell it it’s what you tell life shrinks and expands
what you tell life shrinks and expands
what you tell life shrinks and expands in direct proportion to one’s
in direct proportion to one’s
in direct proportion to one’s willingness to take on a risk when you
willingness to take on a risk when you
willingness to take on a risk when you don’t know the way is that you have to
don’t know the way is that you have to
don’t know the way is that you have to find the way one of my most watched
find the way one of my most watched
find the way one of my most watched videos that was shot terribly on a
videos that was shot terribly on a
videos that was shot terribly on a mobile phone there will always be
mobile phone there will always be
mobile phone there will always be someone who’s better at whatever you’re
someone who’s better at whatever you’re
someone who’s better at whatever you’re doing them with what you then you are I
doing them with what you then you are I
doing them with what you then you are I always do my best to operate without
always do my best to operate without
always do my best to operate without fear and the irony here is that this
fear and the irony here is that this
fear and the irony here is that this video is like huge this is before
video is like huge this is before
video is like huge this is before YouTube this is when viral meant like
YouTube this is when viral meant like
YouTube this is when viral meant like chlamydia in a frat house you only get
chlamydia in a frat house you only get
chlamydia in a frat house you only get like a nugget of time to really pursue
like a nugget of time to really pursue
like a nugget of time to really pursue the things you care about he’s an
the things you care about he’s an
the things you care about he’s an American film director producer designer
American film director producer designer
American film director producer designer and popular YouTube creator he’s the
and popular YouTube creator he’s the
and popular YouTube creator he’s the co-founder of a social media company
co-founder of a social media company
co-founder of a social media company called beam he and his brother are the
called beam he and his brother are the
called beam he and his brother are the founders of the HBO series the nice
founders of the HBO series the nice
founders of the HBO series the nice stack brothers he’s casing I said and
stack brothers he’s casing I said and
stack brothers he’s casing I said and here is top 10 rules for success I
always made a living so I could make
always made a living so I could make movies I never made movies to try and
movies I never made movies to try and
movies I never made movies to try and make a living and I think that’s a big
make a living and I think that’s a big
make a living and I think that’s a big mistake that a lot of newcomers do is
mistake that a lot of newcomers do is
mistake that a lot of newcomers do is that they focus on how can my passion
that they focus on how can my passion
that they focus on how can my passion pain
pain
pain and I think that’s a terrible place to
and I think that’s a terrible place to
and I think that’s a terrible place to start if the reason why you’re doing
start if the reason why you’re doing
start if the reason why you’re doing anything creative is to make a living
anything creative is to make a living
anything creative is to make a living that you’re doing it wrong you get into
that you’re doing it wrong you get into
that you’re doing it wrong you get into it because it’s a true passion it’s
it because it’s a true passion it’s
it because it’s a true passion it’s something you really believe in or don’t
something you really believe in or don’t
something you really believe in or don’t get into it at all what inspires me you
get into it at all what inspires me you
get into it at all what inspires me you know I don’t really like the word
know I don’t really like the word
know I don’t really like the word inspiration I like the word motivation
inspiration I like the word motivation
inspiration I like the word motivation because I think the working part always
because I think the working part always
because I think the working part always matters more than the inspiration part
matters more than the inspiration part
matters more than the inspiration part work is always more important than the
work is always more important than the
work is always more important than the idea and as far as motivation you know
idea and as far as motivation you know
idea and as far as motivation you know I’m motivated by everything around me
I’m motivated by everything around me
I’m motivated by everything around me I’m motivated by my kid I’m motivated by
I’m motivated by my kid I’m motivated by
I’m motivated by my kid I’m motivated by by other people’s work I’m motivated by
by other people’s work I’m motivated by
by other people’s work I’m motivated by the people that I work with I’m like a
the people that I work with I’m like a
the people that I work with I’m like a sponge I absorb the motivation to do my
sponge I absorb the motivation to do my
sponge I absorb the motivation to do my work from everything around it well I
work from everything around it well I
work from everything around it well I think the key to blogging well and I
think the key to blogging well and I
think the key to blogging well and I think this is true to writing to
think this is true to writing to
think this is true to writing to filmmaking to any sort of creative
filmmaking to any sort of creative
filmmaking to any sort of creative capacity any sort of field in the
capacity any sort of field in the
capacity any sort of field in the creative capacity is that it’s not how
creative capacity is that it’s not how
creative capacity is that it’s not how you tell it it’s what you tell so it
you tell it it’s what you tell so it
you tell it it’s what you tell so it never has anything to do with a camera
never has anything to do with a camera
never has anything to do with a camera you shoot on it doesn’t matter like it
you shoot on it doesn’t matter like it
you shoot on it doesn’t matter like it doesn’t have to do with camera tricks or
doesn’t have to do with camera tricks or
doesn’t have to do with camera tricks or high production or low production it’s
high production or low production it’s
high production or low production it’s what you’re saying that is the only
what you’re saying that is the only
what you’re saying that is the only thing that anyone will ever respond to
thing that anyone will ever respond to
thing that anyone will ever respond to so the advice I give to to newcomers or
so the advice I give to to newcomers or
so the advice I give to to newcomers or to aspiring filmmakers or youtubers is
to aspiring filmmakers or youtubers is
to aspiring filmmakers or youtubers is that shift all of your focus from how to
that shift all of your focus from how to
that shift all of your focus from how to do it to what you’re doing what is it
do it to what you’re doing what is it
do it to what you’re doing what is it that you want to communicate what drives
that you want to communicate what drives
that you want to communicate what drives you and if that’s what your focus is I
you and if that’s what your focus is I
you and if that’s what your focus is I think you’ll be a much more effective
think you’ll be a much more effective
think you’ll be a much more effective sort of communicator and creator than if
sort of communicator and creator than if
sort of communicator and creator than if you’re someone who obsesses over what
you’re someone who obsesses over what
you’re someone who obsesses over what lens they should be she done yeah when I
lens they should be she done yeah when I
lens they should be she done yeah when I look back at my career I see all these
look back at my career I see all these
look back at my career I see all these tangents in the chant the tangents that
tangents in the chant the tangents that
tangents in the chant the tangents that have always yielded success were the
have always yielded success were the
have always yielded success were the ones where there was no established path
ones where there was no established path
ones where there was no established path no defined route for me to take but I
no defined route for me to take but I
no defined route for me to take but I went down in anyways and through that
went down in anyways and through that
went down in anyways and through that kind of exploration I always discovered
kind of exploration I always discovered
kind of exploration I always discovered something new and those those new things
something new and those those new things
something new and those those new things those new entities whether they be
those new entities whether they be
those new entities whether they be movies or ideas or things in my personal
movies or ideas or things in my personal
movies or ideas or things in my personal life have always proven to be the most
life have always proven to be the most
life have always proven to be the most rewarding for me life shrinks and
rewarding for me life shrinks and
rewarding for me life shrinks and expands in direct proportion to one’s
expands in direct proportion to one’s
expands in direct proportion to one’s willingness to take on risk
willingness to take on risk
willingness to take on risk and I think when it comes to exploring
and I think when it comes to exploring
and I think when it comes to exploring the act of exploration is the act of
the act of exploration is the act of
the act of exploration is the act of assuming risk the greater risk takers
assuming risk the greater risk takers
assuming risk the greater risk takers the greater Explorer I never went to
the greater Explorer I never went to
the greater Explorer I never went to film school I never sort of apprenticed
film school I never sort of apprenticed
film school I never sort of apprenticed under a filmmaker I was never taught and
under a filmmaker I was never taught and
under a filmmaker I was never taught and I read a mentor I never anybody that I
I read a mentor I never anybody that I
I read a mentor I never anybody that I followed and the interesting thing that
followed and the interesting thing that
followed and the interesting thing that happens when you don’t know the way is
happens when you don’t know the way is
happens when you don’t know the way is that you have to find the way and I
that you have to find the way and I
that you have to find the way and I always get to the destination which were
always get to the destination which were
always get to the destination which were these finished movies but the path with
these finished movies but the path with
these finished movies but the path with which I employ is radically different
which I employ is radically different
which I employ is radically different from what’s the norm and again that’s
from what’s the norm and again that’s
from what’s the norm and again that’s not some I don’t take credit for that as
not some I don’t take credit for that as
not some I don’t take credit for that as some genius stylistic move it’s just I
some genius stylistic move it’s just I
some genius stylistic move it’s just I don’t know like I still don’t know how
don’t know like I still don’t know how
don’t know like I still don’t know how to do proper titles titling like my
to do proper titles titling like my
to do proper titles titling like my assistant editor did those titles which
assistant editor did those titles which
assistant editor did those titles which is why most of the movies on my youtube
is why most of the movies on my youtube
is why most of the movies on my youtube channel all the titles are just hand
channel all the titles are just hand
channel all the titles are just hand written on paper and then the piece of
written on paper and then the piece of
written on paper and then the piece of paper is filmed because I don’t know how
paper is filmed because I don’t know how
paper is filmed because I don’t know how to do it right I don’t know how to do
to do it right I don’t know how to do
to do it right I don’t know how to do After Effects so all my animation is
After Effects so all my animation is
After Effects so all my animation is like be stopped frame and now sort of in
like be stopped frame and now sort of in
like be stopped frame and now sort of in success I have the opportunities to use
success I have the opportunities to use
success I have the opportunities to use all of the tools that were always so
all of the tools that were always so
all of the tools that were always so elusive to me so now it’s a much more
elusive to me so now it’s a much more
elusive to me so now it’s a much more conscious decision to maintain this sort
conscious decision to maintain this sort
conscious decision to maintain this sort of handmade aesthetic I think now that
of handmade aesthetic I think now that
of handmade aesthetic I think now that so much media is consumed on mobile
the cinematography the cinematic aspects
the cinematography the cinematic aspects are being marginalized and what’s taking
are being marginalized and what’s taking
are being marginalized and what’s taking its place is sort of a more relatable
its place is sort of a more relatable
its place is sort of a more relatable story
story
story I think people one of my most watched
I think people one of my most watched
I think people one of my most watched videos that were shot terribly on a
videos that were shot terribly on a
videos that were shot terribly on a mobile phone but the story is so
mobile phone but the story is so
mobile phone but the story is so poignant that 13 or 14 million people
poignant that 13 or 14 million people
poignant that 13 or 14 million people selected to see it so I think there will
selected to see it so I think there will
selected to see it so I think there will always be a place in an appreciation for
always be a place in an appreciation for
always be a place in an appreciation for really high quality cinematic production
really high quality cinematic production
really high quality cinematic production appeal but there’s a new place that’s
appeal but there’s a new place that’s
appeal but there’s a new place that’s being presented that Mobile is
being presented that Mobile is
being presented that Mobile is presenting that will forgive
presenting that will forgive
presenting that will forgive shortcomings in production provided that
shortcomings in production provided that
shortcomings in production provided that the stories they’re provided the content
the stories they’re provided the content
the stories they’re provided the content is something that people care about
is something that people care about
is something that people care about there are two rules that I always adhere
there are two rules that I always adhere
there are two rules that I always adhere to and that is to work hard and be brave
to and that is to work hard and be brave
to and that is to work hard and be brave and I think the essence of hard work is
and I think the essence of hard work is
and I think the essence of hard work is one that’s pretty straightforward is
one that’s pretty straightforward is
one that’s pretty straightforward is that you’ll never be the best-looking
that you’ll never be the best-looking
that you’ll never be the best-looking you’ll never be the tallest most
you’ll never be the tallest most
you’ll never be the tallest most talented most capable you’ll never have
talented most capable you’ll never have
talented most capable you’ll never have the most money there will always be
the most money there will always be
the most money there will always be someone who’s better at whatever you’re
someone who’s better at whatever you’re
someone who’s better at whatever you’re doing them with what you than you are
doing them with what you than you are
doing them with what you than you are but you can always be the hardest
but you can always be the hardest
but you can always be the hardest working person in the room and I think
working person in the room and I think
working person in the room and I think the hardest working person will always
the hardest working person will always
the hardest working person will always win right after the HBO show aired I
win right after the HBO show aired I
win right after the HBO show aired I produce two feature films that were that
produce two feature films that were that
produce two feature films that were that were big hip it premiered at like Cannes
were big hip it premiered at like Cannes
were big hip it premiered at like Cannes Film Festival and Sundance and I got an
Film Festival and Sundance and I got an
Film Festival and Sundance and I got an award that Natalie Portman gave me on TV
award that Natalie Portman gave me on TV
award that Natalie Portman gave me on TV that my dad watched and it was like a
that my dad watched and it was like a
that my dad watched and it was like a big big deal and I just like I remember
big big deal and I just like I remember
big big deal and I just like I remember having this moment where I realized that
having this moment where I realized that
having this moment where I realized that like I was so deep into this thing that
like I was so deep into this thing that
like I was so deep into this thing that wasn’t really it didn’t feel right to me
wasn’t really it didn’t feel right to me
wasn’t really it didn’t feel right to me and it’s different trying to trying to
and it’s different trying to trying to
and it’s different trying to trying to find opportunities when you are in a
find opportunities when you are in a
find opportunities when you are in a place of success when you’re in a place
place of success when you’re in a place
place of success when you’re in a place of comfort like I was no longer starving
of comfort like I was no longer starving
of comfort like I was no longer starving I wasn’t hungry anymore I had some
I wasn’t hungry anymore I had some
I wasn’t hungry anymore I had some recognition but something didn’t feel
recognition but something didn’t feel
recognition but something didn’t feel right and that was when I took this big
right and that was when I took this big
right and that was when I took this big pivot and that pivot was to like you
pivot and that pivot was to like you
pivot and that pivot was to like you know what it’s not the politics it’s not
know what it’s not the politics it’s not
know what it’s not the politics it’s not the Natalie Portman giving me the award
the Natalie Portman giving me the award
the Natalie Portman giving me the award about the schmoozing then I love I love
about the schmoozing then I love I love
about the schmoozing then I love I love telling stories telling stories is my
telling stories telling stories is my
telling stories telling stories is my passion and that was when I decided to
passion and that was when I decided to
passion and that was when I decided to sort of walk away from TV even walk away
sort of walk away from TV even walk away
sort of walk away from TV even walk away from movies I just wanted to make
from movies I just wanted to make
from movies I just wanted to make youtube videos and I remember like my
youtube videos and I remember like my
youtube videos and I remember like my big Hollywood agent when I sort of told
big Hollywood agent when I sort of told
big Hollywood agent when I sort of told that to him it was like Casey no you
that to him it was like Casey no you
that to him it was like Casey no you know this is four years ago YouTube five
know this is four years ago YouTube five
know this is four years ago YouTube five years you know YouTube was not
years you know YouTube was not
years you know YouTube was not it was something that was silly it was
it was something that was silly it was
it was something that was silly it was like a really great place to go and
like a really great place to go and
like a really great place to go and watch cats play the piano and I wanted
watch cats play the piano and I wanted
watch cats play the piano and I wanted to like parlay my career as a very
to like parlay my career as a very
to like parlay my career as a very successful filmmaker into into that and
successful filmmaker into into that and
successful filmmaker into into that and I can’t tell you the opportunities that
I can’t tell you the opportunities that
I can’t tell you the opportunities that were birthed from that it’s given me
were birthed from that it’s given me
were birthed from that it’s given me what I have today that’s opportunity
what I have today that’s opportunity
what I have today that’s opportunity those are opportunities those are
those are opportunities those are
those are opportunities those are opportunities that in the moment I
opportunities that in the moment I
opportunities that in the moment I couldn’t have told you were
couldn’t have told you were
couldn’t have told you were opportunities I didn’t know what they
opportunities I didn’t know what they
opportunities I didn’t know what they were there was something that just felt
were there was something that just felt
were there was something that just felt right there was something that looked
right there was something that looked
right there was something that looked right I did my best calculations I took
right I did my best calculations I took
right I did my best calculations I took my best guess it wasn’t reckless I never
my best guess it wasn’t reckless I never
my best guess it wasn’t reckless I never operate recklessly and this is an
operate recklessly and this is an
operate recklessly and this is an important differentiation between
important differentiation between
important differentiation between recklessness and fearlessness I always
recklessness and fearlessness I always
recklessness and fearlessness I always do my best to operate without fear don’t
do my best to operate without fear don’t
do my best to operate without fear don’t not do something don’t skip something
not do something don’t skip something
not do something don’t skip something because I’m afraid to do it but make
because I’m afraid to do it but make
because I’m afraid to do it but make sure it’s a smart decision and then part
sure it’s a smart decision and then part
sure it’s a smart decision and then part two of that is is is obligation I feel
two of that is is is obligation I feel
two of that is is is obligation I feel obliged to embrace opportunities like
obliged to embrace opportunities like
obliged to embrace opportunities like that I felt obliged to quit my job I
that I felt obliged to quit my job I
that I felt obliged to quit my job I felt obliged to walk away from HBO and
felt obliged to walk away from HBO and
felt obliged to walk away from HBO and the obligation was because there was
the obligation was because there was
the obligation was because there was something in me there was a truth that I
something in me there was a truth that I
something in me there was a truth that I wanted and the obligation was to embrace
wanted and the obligation was to embrace
wanted and the obligation was to embrace that the first movie we made that
that the first movie we made that
that the first movie we made that anybody saw was in 2003 and this is a
anybody saw was in 2003 and this is a
anybody saw was in 2003 and this is a good story for Eddie Lampert who talked
good story for Eddie Lampert who talked
good story for Eddie Lampert who talked yesterday about biting the hand that
yesterday about biting the hand that
yesterday about biting the hand that feeds you so in 2002 I think a Polly
feeds you so in 2002 I think a Polly
feeds you so in 2002 I think a Polly Matt with the iPod and in 2003 my iPod
Matt with the iPod and in 2003 my iPod
Matt with the iPod and in 2003 my iPod battery died and I called up and I was
battery died and I called up and I was
battery died and I called up and I was like dead broke at the time I was a
like dead broke at the time I was a
like dead broke at the time I was a president I called up Apple to fix it
president I called up Apple to fix it
president I called up Apple to fix it and they’re like and just buy a new one
and they’re like and just buy a new one
and they’re like and just buy a new one and it really pissed me off so I called
and it really pissed me off so I called
and it really pissed me off so I called them back when I recorded the phone call
them back when I recorded the phone call
them back when I recorded the phone call and and this is at the time I know this
and and this is at the time I know this
and and this is at the time I know this is at the time when when Apple had those
is at the time when when Apple had those
is at the time when when Apple had those like awesome like those silhouette with
like awesome like those silhouette with
like awesome like those silhouette with the colors posters all over New York
the colors posters all over New York
the colors posters all over New York City I mean the whole city was covered
City I mean the whole city was covered
City I mean the whole city was covered in them so I recorded the phone call and
in them so I recorded the phone call and
in them so I recorded the phone call and then my brother van and I went around
then my brother van and I went around
then my brother van and I went around with this stencil and we spray-painted
with this stencil and we spray-painted
with this stencil and we spray-painted iPods unreplaceable battery lasts only
iPods unreplaceable battery lasts only
iPods unreplaceable battery lasts only 18 months on every one of these in New
18 months on every one of these in New
18 months on every one of these in New York City
and we didn’t agree I’m sure we were
and we didn’t agree I’m sure we were wise asses but we just thought we’d
wise asses but we just thought we’d
wise asses but we just thought we’d educate the masses like if Apple wasn’t
educate the masses like if Apple wasn’t
educate the masses like if Apple wasn’t going to do it we thought we would and
going to do it we thought we would and
going to do it we thought we would and the irony here is that this video is
the irony here is that this video is
the irony here is that this video is like huge this is before YouTube this is
like huge this is before YouTube this is
like huge this is before YouTube this is when viral meant like chlamydia in a
when viral meant like chlamydia in a
when viral meant like chlamydia in a frat house like this was this thing was
frat house like this was this thing was
frat house like this was this thing was huge like this was emailed all over the
huge like this was emailed all over the
huge like this was emailed all over the place
place
place millions of views Steve Jobs sending me
millions of views Steve Jobs sending me
millions of views Steve Jobs sending me hate mail and then like a week later
hate mail and then like a week later
hate mail and then like a week later Apple change the policy and they’re like
Apple change the policy and they’re like
Apple change the policy and they’re like yeah we were going to do it anyways
which is great but again this video
which is great but again this video brought a lot of eyeballs out to my
brought a lot of eyeballs out to my
brought a lot of eyeballs out to my brother and me and people got to see all
brother and me and people got to see all
brother and me and people got to see all these other little stupid videos that
these other little stupid videos that
these other little stupid videos that we’ve been making for years and I try to
we’ve been making for years and I try to
we’ve been making for years and I try to like find some press for you guys this
like find some press for you guys this
like find some press for you guys this is seven years ago so I couldn’t really
is seven years ago so I couldn’t really
is seven years ago so I couldn’t really find but this is some of that and anyhow
find but this is some of that and anyhow
find but this is some of that and anyhow brought a lot of attention to us and if
brought a lot of attention to us and if
brought a lot of attention to us and if anything it drove home the point that
anything it drove home the point that
anything it drove home the point that like you don’t need any of that
like you don’t need any of that
like you don’t need any of that understood infrastructure this was just
understood infrastructure this was just
understood infrastructure this was just like us being pissed off and that was
like us being pissed off and that was
like us being pissed off and that was enough motivation so we made this movie
enough motivation so we made this movie
enough motivation so we made this movie and now we had all this attention and we
and now we had all this attention and we
and now we had all this attention and we drove that home for I stuck with that
drove that home for I stuck with that
drove that home for I stuck with that for a really long time and now you know
for a really long time and now you know
for a really long time and now you know I made sort of serious movies I just
I made sort of serious movies I just
I made sort of serious movies I just shot a documentary a feature-length
shot a documentary a feature-length
shot a documentary a feature-length document is golf movies and this summer
document is golf movies and this summer
document is golf movies and this summer is a good one I just want to tell this
is a good one I just want to tell this
is a good one I just want to tell this story but this summer I was riding my
story but this summer I was riding my
story but this summer I was riding my bike through New York City and I was
bike through New York City and I was
bike through New York City and I was pulled over in the pouring rain by a
pulled over in the pouring rain by a
pulled over in the pouring rain by a police officer for riding my bike
police officer for riding my bike
police officer for riding my bike outside of the bike lane I just come on
outside of the bike lane I just come on
outside of the bike lane I just come on man that’s like right so I filmed him
man that’s like right so I filmed him
man that’s like right so I filmed him the cop of my iPhone naturally and then
the cop of my iPhone naturally and then
the cop of my iPhone naturally and then I made a movie of me going around trying
I made a movie of me going around trying
I made a movie of me going around trying to show the officer why you can’t always
to show the officer why you can’t always
to show the officer why you can’t always ride in the bike lanes and I crashed
ride in the bike lanes and I crashed
ride in the bike lanes and I crashed into everything I found so the videos
into everything I found so the videos
into everything I found so the videos just me arguing with a cop for like 30
just me arguing with a cop for like 30
just me arguing with a cop for like 30 seconds then me crashing my bike for
seconds then me crashing my bike for
seconds then me crashing my bike for another two minutes and this thing was
another two minutes and this thing was
another two minutes and this thing was huge I mean this thing was bigger than
huge I mean this thing was bigger than
huge I mean this thing was bigger than the iPod movie this was gigantic like I
the iPod movie this was gigantic like I
the iPod movie this was gigantic like I was on every news outlet and Bloomberg
was on every news outlet and Bloomberg
was on every news outlet and Bloomberg had to answer to it in a in a press
had to answer to it in a in a press
had to answer to it in a in a press conference and what is this The Guardian
conference and what is this The Guardian
conference and what is this The Guardian called me a warrior which is awesome
called me a warrior which is awesome
called me a warrior which is awesome and and it was huge and and this again
and and it was huge and and this again
and and it was huge and and this again is another good exemplification of the
is another good exemplification of the
is another good exemplification of the idea that it’s just embraced the
idea that it’s just embraced the
idea that it’s just embraced the resources that you have available to you
resources that you have available to you
resources that you have available to you and this is what I try to talk to young
and this is what I try to talk to young
and this is what I try to talk to young kids about this what I try to reinforce
kids about this what I try to reinforce
kids about this what I try to reinforce is that like let go of all the
is that like let go of all the
is that like let go of all the pretensions that is filmmaking and
pretensions that is filmmaking and
pretensions that is filmmaking and embrace what you have available to you I
embrace what you have available to you I
embrace what you have available to you I want to talk about risk as a guiding
want to talk about risk as a guiding
want to talk about risk as a guiding principle life shrinks and life expands
principle life shrinks and life expands
principle life shrinks and life expands in direct proportion to your willingness
in direct proportion to your willingness
in direct proportion to your willingness to assume risk yeah I like I’ve made
to assume risk yeah I like I’ve made
to assume risk yeah I like I’ve made some really stupid decisions in my
some really stupid decisions in my
some really stupid decisions in my career for my entire career on a broad
career for my entire career on a broad
career for my entire career on a broad plane they’ve all worked out every time
plane they’ve all worked out every time
plane they’ve all worked out every time I’ve quit my jobs which I’ve done every
I’ve quit my jobs which I’ve done every
I’ve quit my jobs which I’ve done every time I’ve had a job people that I trust
time I’ve had a job people that I trust
time I’ve had a job people that I trust most people that I love all advised
most people that I love all advised
most people that I love all advised against it my dad told me not to move to
against it my dad told me not to move to
against it my dad told me not to move to New York City because it was such a risk
New York City because it was such a risk
New York City because it was such a risk and every time I every time I took these
and every time I every time I took these
and every time I every time I took these bigger risks the opportunity for a
bigger risks the opportunity for a
bigger risks the opportunity for a larger payout was always there life is
larger payout was always there life is
larger payout was always there life is like this super temporary mega fragile
like this super temporary mega fragile
like this super temporary mega fragile thing you only get like a nugget of time
thing you only get like a nugget of time
thing you only get like a nugget of time to really pursue the things you care
to really pursue the things you care
to really pursue the things you care about
about
about and like I’m thirty thirty and my rule
and like I’m thirty thirty and my rule
and like I’m thirty thirty and my rule is that the right time is always right
is that the right time is always right
is that the right time is always right now to put a little meat on these bones
now to put a little meat on these bones
now to put a little meat on these bones this new company that I don’t really
this new company that I don’t really
this new company that I don’t really talk about this new company is the
talk about this new company is the
talk about this new company is the biggest risk I’ve ever taken I took five
biggest risk I’ve ever taken I took five
biggest risk I’ve ever taken I took five years of my life to build my advertising
years of my life to build my advertising
years of my life to build my advertising career and I made like a lot of money
career and I made like a lot of money
career and I made like a lot of money I’ve been doing really great look at my
I’ve been doing really great look at my
I’ve been doing really great look at my youtube channel go all the way back the
youtube channel go all the way back the
youtube channel go all the way back the last branded content thing you’ll see
last branded content thing you’ll see
last branded content thing you’ll see was in February of 2014 I ditched it all
was in February of 2014 I ditched it all
was in February of 2014 I ditched it all to pursue something I knew nothing about
to pursue something I knew nothing about
to pursue something I knew nothing about this huge risk and I did it at a time
this huge risk and I did it at a time
this huge risk and I did it at a time when my wife was pregnant and there was
when my wife was pregnant and there was
when my wife was pregnant and there was all of this vulnerability and all the
all of this vulnerability and all the
all of this vulnerability and all the scariness in my life and even now at 33
scariness in my life and even now at 33
scariness in my life and even now at 33 my dad’s at 34 my dad said Casey that’s
my dad’s at 34 my dad said Casey that’s
my dad’s at 34 my dad said Casey that’s crazy you’ve got a good thing don’t let
crazy you’ve got a good thing don’t let
crazy you’ve got a good thing don’t let it go but I know that like someday I
it go but I know that like someday I
it go but I know that like someday I won’t be able to do this I know that the
won’t be able to do this I know that the
won’t be able to do this I know that the time is now the time the right time is
time is now the time the right time is
time is now the time the right time is always now so I had to do it that’s how
always now so I had to do it that’s how
always now so I had to do it that’s how I feel about risk in general and that’s
I feel about risk in general and that’s
I feel about risk in general and that’s what the struggle has always been for me
what the struggle has always been for me
what the struggle has always been for me is like identifying risk identifying
is like identifying risk identifying
is like identifying risk identifying fear and then just smashing through it
fear and then just smashing through it
fear and then just smashing through it because a fear is looking
because a fear is looking
because a fear is looking and wishing that I had done these things
and wishing that I had done these things
and wishing that I had done these things the most dangerous thing you can do in
the most dangerous thing you can do in
the most dangerous thing you can do in your career the most dangerous thing you
your career the most dangerous thing you
your career the most dangerous thing you can do in life is play it safe
thank you guys so much for watching I
thank you guys so much for watching I hope you enjoyed I’d love to know which
hope you enjoyed I’d love to know which
hope you enjoyed I’d love to know which of Casey’s top ten rules had the biggest
of Casey’s top ten rules had the biggest
of Casey’s top ten rules had the biggest impact on you leave it in the comments
impact on you leave it in the comments
impact on you leave it in the comments below and we’re going to join in the
below and we’re going to join in the
below and we’re going to join in the discussion and we’d also love to know
discussion and we’d also love to know
discussion and we’d also love to know who are your favorite entrepreneurs that
who are your favorite entrepreneurs that
who are your favorite entrepreneurs that you want us to feature on this channel
you want us to feature on this channel
you want us to feature on this channel leave that in the comments below thank
leave that in the comments below thank
leave that in the comments below thank you guys for watching continue to
you guys for watching continue to
you guys for watching continue to believe and I will see you soon
I don’t think in terms of like
I don’t think in terms of like retrospectively retro actively looking
retrospectively retro actively looking
retrospectively retro actively looking at what I did and how I got to where I
at what I did and how I got to where I
at what I did and how I got to where I am instead it’s much more of a focus on
am instead it’s much more of a focus on
am instead it’s much more of a focus on what do I want to do that easy because I
what do I want to do that easy because I
what do I want to do that easy because I think that if you try to consider a
think that if you try to consider a
think that if you try to consider a cater to your audience too much you will
cater to your audience too much you will
cater to your audience too much you will invariably end up making something
invariably end up making something
invariably end up making something that’s much yeah because I don’t know
that’s much yeah because I don’t know
that’s much yeah because I don’t know that the audience knows what they want
that the audience knows what they want
that the audience knows what they want to see I know that I don’t know what’s
to see I know that I don’t know what’s
to see I know that I don’t know what’s gonna pique my interest if I knew how to
gonna pique my interest if I knew how to
gonna pique my interest if I knew how to describe the perfect movie blog
describe the perfect movie blog
describe the perfect movie blog television show I would just do it I
television show I would just do it I
television show I would just do it I want to see something that surprises me
want to see something that surprises me
want to see something that surprises me and what I think of my own work that’s
and what I think of my own work that’s
and what I think of my own work that’s exactly right like I put my head down
exactly right like I put my head down
exactly right like I put my head down and I try to ignore the world and I try
and I try to ignore the world and I try
and I try to ignore the world and I try to make something that I think is really
to make something that I think is really
to make something that I think is really good and if people like it great if they
good and if people like it great if they
good and if people like it great if they don’t I don’t care as long as I like it
don’t I don’t care as long as I like it
don’t I don’t care as long as I like it so I think like if I had one thing to
so I think like if I had one thing to
so I think like if I had one thing to attribute all this growth to it’s that
attribute all this growth to it’s that
attribute all this growth to it’s that I’m making work that I feel embodies the
I’m making work that I feel embodies the
I’m making work that I feel embodies the same level of integrity of anything else
same level of integrity of anything else
same level of integrity of anything else that would invest myself into my advice
that would invest myself into my advice
that would invest myself into my advice to young people that want to be
to young people that want to be
to young people that want to be filmmakers or want to do anything the
filmmakers or want to do anything the
filmmakers or want to do anything the creative world is always the same and
creative world is always the same and
creative world is always the same and that’s do the work ideas are cheap I
that’s do the work ideas are cheap I
that’s do the work ideas are cheap I think inspiration is cheap i discount
think inspiration is cheap i discount
think inspiration is cheap i discount all of those those mean very little to
all of those those mean very little to
all of those those mean very little to me all I care about is the work because
me all I care about is the work because
me all I care about is the work because when I started filmmaking I wasn’t much
when I started filmmaking I wasn’t much
when I started filmmaking I wasn’t much of a filmmaker I had a really junky
of a filmmaker I had a really junky
of a filmmaker I had a really junky point-and-shoot camera and I had an
point-and-shoot camera and I had an
point-and-shoot camera and I had an iMovie that I’ve never learned the
iMovie that I’ve never learned the
iMovie that I’ve never learned the technicalities of filmmaking it’s only
technicalities of filmmaking it’s only
technicalities of filmmaking it’s only through doing that I learned how to
through doing that I learned how to
through doing that I learned how to create well you know I think fulfillment
create well you know I think fulfillment
create well you know I think fulfillment it fulfillment is fulfillment YouTube
it fulfillment is fulfillment YouTube
it fulfillment is fulfillment YouTube producer kind of two different things I
producer kind of two different things I
producer kind of two different things I think fulfillment in general as a
think fulfillment in general as a
think fulfillment in general as a filmmaker for me comes from creating and
filmmaker for me comes from creating and
filmmaker for me comes from creating and that’s why you know in 2010 they put the
that’s why you know in 2010 they put the
that’s why you know in 2010 they put the soundtrack on for this story so I’ll try
soundtrack on for this story so I’ll try
soundtrack on for this story so I’ll try to make a sound of style too
to make a sound of style too
to make a sound of style too I left like the mainstream meet the
I left like the mainstream meet the
I left like the mainstream meet the mainstream sort of universe because I
mainstream sort of universe because I
mainstream sort of universe because I wanted to create more so for me
wanted to create more so for me
wanted to create more so for me fulfillment comes in creation and I
fulfillment comes in creation and I
fulfillment comes in creation and I always say that like I’m a little bit of
always say that like I’m a little bit of
always say that like I’m a little bit of a junkie and my drug is uploading
a junkie and my drug is uploading
a junkie and my drug is uploading because if I haven’t posted a movie in
because if I haven’t posted a movie in
because if I haven’t posted a movie in like a month or month enough I get like
like a month or month enough I get like
like a month or month enough I get like seriously depressed and the only thing
seriously depressed and the only thing
seriously depressed and the only thing that like makes me happy is to get a new
that like makes me happy is to get a new
that like makes me happy is to get a new move
move
move out there that answers your question
out there that answers your question
out there that answers your question right yeah
”
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