hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we’re going to look at how a young
today we’re going to look at how a young
today we’re going to look at how a young boy from a family of ten in Mississippi
boy from a family of ten in Mississippi
boy from a family of ten in Mississippi was always looking out for opportunities
was always looking out for opportunities
was always looking out for opportunities and turned a fifteen thousand dollar
and turned a fifteen thousand dollar
and turned a fifteen thousand dollar investment into a multi-billion dollar
investment into a multi-billion dollar
investment into a multi-billion dollar empire
empire
empire this is a story of Robert Johnson and a
this is a story of Robert Johnson and a
this is a story of Robert Johnson and a top three lessons that you can learn
top three lessons that you can learn
top three lessons that you can learn from his success Robert Johnson is an
from his success Robert Johnson is an
from his success Robert Johnson is an American businessman best known for
American businessman best known for
American businessman best known for being the founder of television network
being the founder of television network
being the founder of television network block entertainment television
block entertainment television
block entertainment television eet in 2001 Johnson became the first
eet in 2001 Johnson became the first
eet in 2001 Johnson became the first African American billionaire and the
African American billionaire and the
African American billionaire and the first black person to be listed on any
first black person to be listed on any
first black person to be listed on any of Forbes as a world’s rich list Johnson
of Forbes as a world’s rich list Johnson
of Forbes as a world’s rich list Johnson was born in Mississippi and was a ninth
was born in Mississippi and was a ninth
was born in Mississippi and was a ninth of 10 children according to Johnson we
of 10 children according to Johnson we
of 10 children according to Johnson we weren’t a well firm family but we knew
weren’t a well firm family but we knew
weren’t a well firm family but we knew that if we wanted a bicycle and when
that if we wanted a bicycle and when
that if we wanted a bicycle and when somebody else wasn’t going to get
somebody else wasn’t going to get
somebody else wasn’t going to get something else if you wanted to go to
something else if you wanted to go to
something else if you wanted to go to college
college
college you knew your parents couldn’t pay your
you knew your parents couldn’t pay your
you knew your parents couldn’t pay your way he had an entrepreneurial Drive and
way he had an entrepreneurial Drive and
way he had an entrepreneurial Drive and used his $15,000 in savings to launch B
used his $15,000 in savings to launch B
used his $15,000 in savings to launch B et in 1980 it started with only two
et in 1980 it started with only two
et in 1980 it started with only two hours of old movies each Friday in fact
hours of old movies each Friday in fact
hours of old movies each Friday in fact for the first five years speed he would
for the first five years speed he would
for the first five years speed he would lose money soon however it began to
lose money soon however it began to
lose money soon however it began to expand his programming and cable
expand his programming and cable
expand his programming and cable operators jumped on board they believed
operators jumped on board they believed
operators jumped on board they believed that many of their subscribers would be
that many of their subscribers would be
that many of their subscribers would be interested in watching block oriented
interested in watching block oriented
interested in watching block oriented shows eleven years after its initial
shows eleven years after its initial
shows eleven years after its initial launch B et became the first black owned
launch B et became the first black owned
launch B et became the first black owned company to be listed on a New York Stock
company to be listed on a New York Stock
company to be listed on a New York Stock Exchange today B et has spin-off
Exchange today B et has spin-off
Exchange today B et has spin-off channels and is the largest black-owned
channels and is the largest black-owned
channels and is the largest black-owned cable company in history
cable company in history
cable company in history Johnson bought back all the BT stock
Johnson bought back all the BT stock
Johnson bought back all the BT stock seven years after went public for 1
seven years after went public for 1
seven years after went public for 1 billion dollars he then sold it to media
billion dollars he then sold it to media
billion dollars he then sold it to media giant Viacom two years later for three
giant Viacom two years later for three
giant Viacom two years later for three billion dollars
by always looking for opportunities and
by always looking for opportunities and by starting small Johnson turned a
by starting small Johnson turned a
by starting small Johnson turned a fifteen thousand dollar investment into
fifteen thousand dollar investment into
fifteen thousand dollar investment into a fortune to help you build on your
a fortune to help you build on your
a fortune to help you build on your opportunities here are three action
opportunities here are three action
opportunities here are three action items you can learn from Robert Johnson
items you can learn from Robert Johnson
items you can learn from Robert Johnson action item number one always be growing
action item number one always be growing
action item number one always be growing as entrepreneurs we need to always be
as entrepreneurs we need to always be
as entrepreneurs we need to always be finding new customers and growing our
finding new customers and growing our
finding new customers and growing our businesses whether it’s launching new
businesses whether it’s launching new
businesses whether it’s launching new products offering more services
products offering more services
products offering more services aggressively marketing your existing
aggressively marketing your existing
aggressively marketing your existing solutions need to always be growing
solutions need to always be growing
solutions need to always be growing Johnson has been called a serial
Johnson has been called a serial
Johnson has been called a serial entrepreneur thanks to his love of
entrepreneur thanks to his love of
entrepreneur thanks to his love of starting new businesses on-the-fly
starting new businesses on-the-fly
starting new businesses on-the-fly throughout his career however if there
throughout his career however if there
throughout his career however if there has been one thing that he’s learned
has been one thing that he’s learned
has been one thing that he’s learned it’s this there are always new customers
it’s this there are always new customers
it’s this there are always new customers to go after according to Johnson if
to go after according to Johnson if
to go after according to Johnson if there’s something I can do and I feel it
there’s something I can do and I feel it
there’s something I can do and I feel it should be done I just want to do it I
should be done I just want to do it I
should be done I just want to do it I just don’t want to leave it undone
just don’t want to leave it undone
just don’t want to leave it undone because I’ll sit back and say why didn’t
because I’ll sit back and say why didn’t
because I’ll sit back and say why didn’t I do that why didn’t I start that
I do that why didn’t I start that
I do that why didn’t I start that business action item number two be
business action item number two be
business action item number two be opportunistic entrepreneurs are the
opportunistic entrepreneurs are the
opportunistic entrepreneurs are the special individuals who can spot
special individuals who can spot
special individuals who can spot opportunities and then turn them into
opportunities and then turn them into
opportunities and then turn them into profitable businesses in order to start
profitable businesses in order to start
profitable businesses in order to start a new company or grow your existing one
a new company or grow your existing one
a new company or grow your existing one you should always have an eye out for
you should always have an eye out for
you should always have an eye out for new opportunities where Johnson sees a
new opportunities where Johnson sees a
new opportunities where Johnson sees a chance to make money he jumps at it no
chance to make money he jumps at it no
chance to make money he jumps at it no if ands or buts about it
if ands or buts about it
if ands or buts about it while his critics use that fact as one
while his critics use that fact as one
while his critics use that fact as one more chance to knock him down
more chance to knock him down
more chance to knock him down Johnson attributes his success largely
Johnson attributes his success largely
Johnson attributes his success largely to his opportunism Johnson is an
to his opportunism Johnson is an
to his opportunism Johnson is an entrepreneur plain and simple he wants
entrepreneur plain and simple he wants
entrepreneur plain and simple he wants to make money and lots of it
to make money and lots of it
to make money and lots of it according to Johnson whenever I see an
according to Johnson whenever I see an
according to Johnson whenever I see an opportunity and a chance to change
opportunity and a chance to change
opportunity and a chance to change something I go at it be et was never a
something I go at it be et was never a
something I go at it be et was never a legacy event for me
legacy event for me
legacy event for me BT was something I started as an
BT was something I started as an
BT was something I started as an investment and I knew someday I would
investment and I knew someday I would
investment and I knew someday I would sell it
action um number three ignore your
action um number three ignore your critics if you’re doing something
critics if you’re doing something
critics if you’re doing something different then you’re gonna have your
different then you’re gonna have your
different then you’re gonna have your critics people are going to attack you
critics people are going to attack you
critics people are going to attack you for your ideas and try to knock you down
for your ideas and try to knock you down
for your ideas and try to knock you down it’s gonna come from our competitors and
it’s gonna come from our competitors and
it’s gonna come from our competitors and in many cases even come from our friends
in many cases even come from our friends
in many cases even come from our friends and family Johnson had a lot of critics
and family Johnson had a lot of critics
and family Johnson had a lot of critics as he built his business one of his
as he built his business one of his
as he built his business one of his greatest successes in his own mind he’s
greatest successes in his own mind he’s
greatest successes in his own mind he’s been in Africa merican who succeeded at
been in Africa merican who succeeded at
been in Africa merican who succeeded at the highest level since he felt that
the highest level since he felt that
the highest level since he felt that nobody expects minorities to be there as
nobody expects minorities to be there as
nobody expects minorities to be there as much as others tried to paint his career
much as others tried to paint his career
much as others tried to paint his career in terms of black and white johnson has
in terms of black and white johnson has
in terms of black and white johnson has refused to let others identify him as
refused to let others identify him as
refused to let others identify him as anything other than an entrepreneur and
anything other than an entrepreneur and
anything other than an entrepreneur and a good one at that according to Johnson
a good one at that according to Johnson
a good one at that according to Johnson today if I were to put on jeans and walk
today if I were to put on jeans and walk
today if I were to put on jeans and walk into a jewelry store and I could
into a jewelry store and I could
into a jewelry store and I could probably buy the jewelry store ten times
probably buy the jewelry store ten times
probably buy the jewelry store ten times over but the jeweler is gonna look at me
over but the jeweler is gonna look at me
over but the jeweler is gonna look at me as a black guy in jeans who probably
as a black guy in jeans who probably
as a black guy in jeans who probably can’t afford it and maybe who just might
can’t afford it and maybe who just might
can’t afford it and maybe who just might steal something so remember always be
steal something so remember always be
steal something so remember always be growing be opportunistic and ignore your
growing be opportunistic and ignore your
growing be opportunistic and ignore your critics to finish up this video I wanted
critics to finish up this video I wanted
critics to finish up this video I wanted to share one of my favorite true stories
to share one of my favorite true stories
to share one of my favorite true stories about Robert Johnson and some of his
about Robert Johnson and some of his
about Robert Johnson and some of his best quotes after being the first in his
best quotes after being the first in his
best quotes after being the first in his family to go to college
family to go to college
family to go to college Johnson plan to start a career as a
Johnson plan to start a career as a
Johnson plan to start a career as a government worker that all changed from
government worker that all changed from
government worker that all changed from the national cable and
the national cable and
the national cable and Telecommunications Association hired
Telecommunications Association hired
Telecommunications Association hired Johnson as a lobbyist for the nascent
Johnson as a lobbyist for the nascent
Johnson as a lobbyist for the nascent cable industry that experience proved to
cable industry that experience proved to
cable industry that experience proved to be a wake-up call for Johnson he began
be a wake-up call for Johnson he began
be a wake-up call for Johnson he began to think about his own opportunity to
to think about his own opportunity to
to think about his own opportunity to create a cable channel just for
create a cable channel just for
create a cable channel just for african-americans and would soon go on
african-americans and would soon go on
african-americans and would soon go on to launch be ETA
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you enjoyed the video please give it a
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thumbs up I’d also love to hear thoughts and feedback if you want to leave a
and feedback if you want to leave a
and feedback if you want to leave a comment below the video and stay tuned
comment below the video and stay tuned
comment below the video and stay tuned to the next episode
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