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Business Ideas – 3 Business Lessons From George Lucas


hi I’m Evan Carmichael and welcome to

hi I’m Evan Carmichael and welcome to another edition of all in the Masters I

another edition of all in the Masters I

another edition of all in the Masters I believe in the fastest and most

believe in the fastest and most

believe in the fastest and most effective way to grow a business is to

effective way to grow a business is to

effective way to grow a business is to model the strategies of people who have

model the strategies of people who have

model the strategies of people who have already done what you’re trying to do so

already done what you’re trying to do so

already done what you’re trying to do so today we’re going to look at how a young

today we’re going to look at how a young

today we’re going to look at how a young man who dreamed of becoming a

man who dreamed of becoming a

man who dreamed of becoming a professional racecar driver change his

professional racecar driver change his

professional racecar driver change his career after meeting the right mentor

career after meeting the right mentor

career after meeting the right mentor and rose to the top of his industry this

and rose to the top of his industry this

and rose to the top of his industry this is a story of Star Wars creator George

is a story of Star Wars creator George

is a story of Star Wars creator George Lucas in the top three lessons that you

Lucas in the top three lessons that you

Lucas in the top three lessons that you can learn from his success George Lucas

can learn from his success George Lucas

can learn from his success George Lucas is an American film producer

is an American film producer

is an American film producer screenwriter director and entrepreneur

screenwriter director and entrepreneur

screenwriter director and entrepreneur he’s the founder chairman and chief

he’s the founder chairman and chief

he’s the founder chairman and chief executive of Lucasfilm and is best known

executive of Lucasfilm and is best known

executive of Lucasfilm and is best known as a creator of the star wars and

as a creator of the star wars and

as a creator of the star wars and indiana jones franchises Lucas’s father

indiana jones franchises Lucas’s father

indiana jones franchises Lucas’s father owned a small office supply store that

owned a small office supply store that

owned a small office supply store that Lucas was destined to take over but he

Lucas was destined to take over but he

Lucas was destined to take over but he had other plans he wanted to become a

had other plans he wanted to become a

had other plans he wanted to become a professional racecar driver almost his

professional racecar driver almost his

professional racecar driver almost his entire childhood was dedicated to cars

entire childhood was dedicated to cars

entire childhood was dedicated to cars when he was in a near-fatal car accident

when he was in a near-fatal car accident

when he was in a near-fatal car accident just days before his high school

just days before his high school

just days before his high school graduation Lucas gave up racing and went

graduation Lucas gave up racing and went

graduation Lucas gave up racing and went to college he enrolled in a university

to college he enrolled in a university

to college he enrolled in a university of southern california school of cinema

of southern california school of cinema

of southern california school of cinema television because he liked photography

television because he liked photography

television because he liked photography and thought maybe this will be

and thought maybe this will be

and thought maybe this will be interesting the program would change his

interesting the program would change his

interesting the program would change his life he met Francis Ford Coppola at the

life he met Francis Ford Coppola at the

life he met Francis Ford Coppola at the film school who served as his mentor and

film school who served as his mentor and

film school who served as his mentor and inspired him become a producer director

inspired him become a producer director

inspired him become a producer director upon graduation he committed himself to

upon graduation he committed himself to

upon graduation he committed himself to doing films as his profession today

doing films as his profession today

doing films as his profession today Lucas is one of the film industry’s most

Lucas is one of the film industry’s most

Lucas is one of the film industry’s most financially successful director

financially successful director

financially successful director producers is estimated 2011 net worth is

producers is estimated 2011 net worth is

producers is estimated 2011 net worth is 3.2 billion dollars and he’s received

3.2 billion dollars and he’s received

3.2 billion dollars and he’s received numerous honors such as being named

numerous honors such as being named

numerous honors such as being named among the 100 greatest Americans by the

among the 100 greatest Americans by the

among the 100 greatest Americans by the discovery channel and receiving the

discovery channel and receiving the

discovery channel and receiving the Lifetime Achievement Award by the

Lifetime Achievement Award by the

Lifetime Achievement Award by the American Film Institute

American Film Institute

American Film Institute by listening to his mentor and by

by listening to his mentor and by

by listening to his mentor and by following his curiosity George Lucas was

following his curiosity George Lucas was

following his curiosity George Lucas was able to rise to the top of his industry

able to rise to the top of his industry

able to rise to the top of his industry to help your company rise to the top

to help your company rise to the top

to help your company rise to the top here are three auction items that you

here are three auction items that you

here are three auction items that you can learn from George Lucas action item

can learn from George Lucas action item

can learn from George Lucas action item number one love what you do if you want

number one love what you do if you want

number one love what you do if you want to find success as an entrepreneur you

to find success as an entrepreneur you

to find success as an entrepreneur you need to be in business because you truly

need to be in business because you truly

need to be in business because you truly love what you’re doing you’re not doing

love what you’re doing you’re not doing

love what you’re doing you’re not doing it just to make money you’re not doing

it just to make money you’re not doing

it just to make money you’re not doing it because others expect you to do it

it because others expect you to do it

it because others expect you to do it you do it because you want to do it and

you do it because you want to do it and

you do it because you want to do it and you can’t wait to wake up tomorrow

you can’t wait to wake up tomorrow

you can’t wait to wake up tomorrow morning and do it again you may not be

morning and do it again you may not be

morning and do it again you may not be excited about the results you’re seeing

excited about the results you’re seeing

excited about the results you’re seeing with your business so far but you have

with your business so far but you have

with your business so far but you have to be excited about the actual work

to be excited about the actual work

to be excited about the actual work you’re doing if you hope to become the

you’re doing if you hope to become the

you’re doing if you hope to become the next George Lucas of your industry Lucas

next George Lucas of your industry Lucas

next George Lucas of your industry Lucas knew he never wanted to take over his

knew he never wanted to take over his

knew he never wanted to take over his father’s office supply store he didn’t

father’s office supply store he didn’t

father’s office supply store he didn’t even think of itself as a businessman

even think of itself as a businessman

even think of itself as a businessman once he discovered his love of making

once he discovered his love of making

once he discovered his love of making films that’s all he wanted to do just

films that’s all he wanted to do just

films that’s all he wanted to do just like he had done earlier in his life

like he had done earlier in his life

like he had done earlier in his life with race car driving Lucas devoted

with race car driving Lucas devoted

with race car driving Lucas devoted himself fully to filmmaking even though

himself fully to filmmaking even though

himself fully to filmmaking even though filmmakers rarely made very much money

filmmakers rarely made very much money

filmmakers rarely made very much money he wasn’t in it for the money he was in

he wasn’t in it for the money he was in

he wasn’t in it for the money he was in it because he loved it and he ended up

it because he loved it and he ended up

it because he loved it and he ended up making millions in the process according

making millions in the process according

making millions in the process according to Lucas my first six years in the

to Lucas my first six years in the

to Lucas my first six years in the business were hopeless there are a lot

business were hopeless there are a lot

business were hopeless there are a lot of times when you sit and you say why am

of times when you sit and you say why am

of times when you sit and you say why am I doing this I’ll never make it it’s

I doing this I’ll never make it it’s

I doing this I’ll never make it it’s just not going to happen I should go out

just not going to happen I should go out

just not going to happen I should go out and get a real job and try to survive

and get a real job and try to survive

and get a real job and try to survive you have to find something that you love

you have to find something that you love

you have to find something that you love enough to be able to take risks jump

enough to be able to take risks jump

enough to be able to take risks jump over hurdles and break through the brick

over hurdles and break through the brick

over hurdles and break through the brick walls that are going to be placed in

walls that are going to be placed in

walls that are going to be placed in front of you otherwise you’ll stop at

front of you otherwise you’ll stop at

front of you otherwise you’ll stop at the first giant hurdle

the first giant hurdle

the first giant hurdle action item number to find something

action item number to find something

action item number to find something you’re great at to make a mark on your

you’re great at to make a mark on your

you’re great at to make a mark on your industry you have to be really great at

industry you have to be really great at

industry you have to be really great at something create a niche where you are

something create a niche where you are

something create a niche where you are the absolute best at what you do and

the absolute best at what you do and

the absolute best at what you do and start building a name for yourself as

start building a name for yourself as

start building a name for yourself as you expand your expertise you can offer

you expand your expertise you can offer

you expand your expertise you can offer more products and services but keep a

more products and services but keep a

more products and services but keep a specialized focus so you can easily

specialized focus so you can easily

specialized focus so you can easily separate yourself from everyone else in

separate yourself from everyone else in

separate yourself from everyone else in your industry when Lucas enrolled in

your industry when Lucas enrolled in

your industry when Lucas enrolled in film school he thought maybe that’ll be

film school he thought maybe that’ll be

film school he thought maybe that’ll be interesting he had no idea that Mickey

interesting he had no idea that Mickey

interesting he had no idea that Mickey movies would become his calling all he

movies would become his calling all he

movies would become his calling all he did was start following his interests in

did was start following his interests in

did was start following his interests in the hope that it would lead him

the hope that it would lead him

the hope that it would lead him somewhere he enjoyed when he first

somewhere he enjoyed when he first

somewhere he enjoyed when he first enrolled he was interested in social

enrolled he was interested in social

enrolled he was interested in social sciences anthropology sociology

sciences anthropology sociology

sciences anthropology sociology psychology and photography he managed to

psychology and photography he managed to

psychology and photography he managed to combine all of them into filmmaking am I

combine all of them into filmmaking am I

combine all of them into filmmaking am I tapping into what he was curious about

tapping into what he was curious about

tapping into what he was curious about success eventually became his according

success eventually became his according

success eventually became his according to Lucas I’m a storyteller but to enable

to Lucas I’m a storyteller but to enable

to Lucas I’m a storyteller but to enable me to tell my stories have had to

me to tell my stories have had to

me to tell my stories have had to develop the necessary technology a lot

develop the necessary technology a lot

develop the necessary technology a lot of people like to do certain things but

of people like to do certain things but

of people like to do certain things but they’re not good at it keep going

they’re not good at it keep going

they’re not good at it keep going through the things that you like to do

through the things that you like to do

through the things that you like to do until you find something that you’re

until you find something that you’re

until you find something that you’re actually seem to be good at talent is a

actually seem to be good at talent is a

actually seem to be good at talent is a combination of something you love a

combination of something you love a

combination of something you love a great deal something you can lose

great deal something you can lose

great deal something you can lose yourself in something that you can start

yourself in something that you can start

yourself in something that you can start at nine in the morning look up from your

at nine in the morning look up from your

at nine in the morning look up from your work and it’s ten o’clock at night and

work and it’s ten o’clock at night and

work and it’s ten o’clock at night and something that you have a natural

something that you have a natural

something that you have a natural ability to do very well action item

ability to do very well action item

ability to do very well action item number three keep going entrepreneurship

number three keep going entrepreneurship

number three keep going entrepreneurship is hard and you’re going to have days

is hard and you’re going to have days

is hard and you’re going to have days when you want to give up keep going if

when you want to give up keep going if

when you want to give up keep going if you love what you’re doing and you’re

you love what you’re doing and you’re

you love what you’re doing and you’re making a significant difference in the

making a significant difference in the

making a significant difference in the lives of your customers you need to find

lives of your customers you need to find

lives of your customers you need to find a way to keep going believe that what

a way to keep going believe that what

a way to keep going believe that what you’re doing is right and that things

you’re doing is right and that things

you’re doing is right and that things will work out the dots will connect in

will work out the dots will connect in

will work out the dots will connect in your future even if it doesn’t make

your future even if it doesn’t make

your future even if it doesn’t make complete sense right now trust that

complete sense right now trust that

complete sense right now trust that you’re on the proper path when Lucas

you’re on the proper path when Lucas

you’re on the proper path when Lucas first decided to go to film school he

first decided to go to film school he

first decided to go to film school he was told he’d never find a job

was told he’d never find a job

was told he’d never find a job afterwards when he graduated and decided

afterwards when he graduated and decided

afterwards when he graduated and decided to make a film about androids he was

to make a film about androids he was

to make a film about androids he was told to come back when he was serious

told to come back when he was serious

told to come back when he was serious and when his film about androids was

and when his film about androids was

and when his film about androids was made not everyone was singing its

made not everyone was singing its

made not everyone was singing its praises but Lucas pressed on and soon

praises but Lucas pressed on and soon

praises but Lucas pressed on and soon became one of the wealthiest and most

became one of the wealthiest and most

became one of the wealthiest and most well-known filmmakers in history

well-known filmmakers in history

well-known filmmakers in history according to Lucas you simply have to

according to Lucas you simply have to

according to Lucas you simply have to put one foot in front of the other and

put one foot in front of the other and

put one foot in front of the other and keep going

keep going

keep going put blinders on and plow right ahead if

put blinders on and plow right ahead if

put blinders on and plow right ahead if you want to be successful in a

you want to be successful in a

you want to be successful in a particular field of endeavor I think

particular field of endeavor I think

particular field of endeavor I think perseverance is one of the key qualities

perseverance is one of the key qualities

perseverance is one of the key qualities the secret is not to give up hope it’s

the secret is not to give up hope it’s

the secret is not to give up hope it’s very hard not to because if you’re

very hard not to because if you’re

very hard not to because if you’re really doing something worthwhile I

really doing something worthwhile I

really doing something worthwhile I think you’ll be pushed to the brink of

think you’ll be pushed to the brink of

think you’ll be pushed to the brink of hopelessness before you come through on

hopelessness before you come through on

hopelessness before you come through on the other side you just have to hang in

the other side you just have to hang in

the other side you just have to hang in through that so remember love what you

through that so remember love what you

through that so remember love what you do find something you’re great at and

do find something you’re great at and

do find something you’re great at and keep going to finish up this video I

keep going to finish up this video I

keep going to finish up this video I wanted to share one of my favorite true

wanted to share one of my favorite true

wanted to share one of my favorite true stories about George Lucas and some of

stories about George Lucas and some of

stories about George Lucas and some of his best quotes Lucas wrote the

his best quotes Lucas wrote the

his best quotes Lucas wrote the screenplay for Star Wars after being

screenplay for Star Wars after being

screenplay for Star Wars after being inspired by Flash Gordon and Planet of

inspired by Flash Gordon and Planet of

inspired by Flash Gordon and Planet of the Apes while writing it he thought it

the Apes while writing it he thought it

the Apes while writing it he thought it was too wacky for the general public but

was too wacky for the general public but

was too wacky for the general public but he insisted on finishing it when the

he insisted on finishing it when the

he insisted on finishing it when the script was finished only 20th Century

script was finished only 20th Century

script was finished only 20th Century Fox is willing to take a chance on the

Fox is willing to take a chance on the

Fox is willing to take a chance on the movie in a groundbreaking move at the

movie in a groundbreaking move at the

movie in a groundbreaking move at the time Lucas agreed to give up his

time Lucas agreed to give up his

time Lucas agreed to give up his director salary in exchange for forty

director salary in exchange for forty

director salary in exchange for forty percent of the film’s back office take

percent of the film’s back office take

percent of the film’s back office take as well as merchandising rights and

as well as merchandising rights and

as well as merchandising rights and sequel rights breaking all box office

sequel rights breaking all box office

sequel rights breaking all box office records and when in seven Academy Awards

records and when in seven Academy Awards

records and when in seven Academy Awards Star Wars made Lucas an instant

Star Wars made Lucas an instant

Star Wars made Lucas an instant millionaire as well as a household name

thank you for joining me for another

thank you for joining me for another edition of modeling the Masters if you

edition of modeling the Masters if you

edition of modeling the Masters if you like this video I want to see more

like this video I want to see more

like this video I want to see more please give it a thumbs up below I’d

please give it a thumbs up below I’d

please give it a thumbs up below I’d also love to hear your thoughts and

also love to hear your thoughts and

also love to hear your thoughts and feedback if you want to leave a comment

feedback if you want to leave a comment

feedback if you want to leave a comment under the video and stay tuned for the

under the video and stay tuned for the

under the video and stay tuned for the next episode

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