how to reach a million people with your book if you’re an author if you have an
book if you’re an author if you have an
book if you’re an author if you have an idea or if you have a business that you
idea or if you have a business that you
idea or if you have a business that you want to reach a lot of people you want
want to reach a lot of people you want
want to reach a lot of people you want to reach a million people you need to
to reach a million people you need to
to reach a million people you need to create a movement this has to be
create a movement this has to be
create a movement this has to be important you have to have a message
important you have to have a message
important you have to have a message that is worth spreading
that is worth spreading
that is worth spreading this isn’t going to be you talking about
this isn’t going to be you talking about
this isn’t going to be you talking about a few conferences doing a little bit of
a few conferences doing a little bit of
a few conferences doing a little bit of media you need people to want to spread
media you need people to want to spread
media you need people to want to spread this thing for you it’s not just going
this thing for you it’s not just going
this thing for you it’s not just going to be you standing up there talking you
to be you standing up there talking you
to be you standing up there talking you need to create a powerful movement your
need to create a powerful movement your
need to create a powerful movement your book your idea your company needs to
book your idea your company needs to
book your idea your company needs to stand for something super important and
stand for something super important and
stand for something super important and if I were you if I was trying to create
if I were you if I was trying to create
if I were you if I was trying to create this movement I would start by studying
this movement I would start by studying
this movement I would start by studying movements that already exist model
movements that already exist model
movements that already exist model success find people who have done this
success find people who have done this
success find people who have done this before look at Martin Luther King he
before look at Martin Luther King he
before look at Martin Luther King he created a powerful movement what was it
created a powerful movement what was it
created a powerful movement what was it all about
all about
all about one word what’s one word you explain
one word what’s one word you explain
one word what’s one word you explain Martin Luther King’s movement about
Martin Luther King’s movement about
Martin Luther King’s movement about equality and for people who were not
equality and for people who were not
equality and for people who were not given that equality for black people in
given that equality for black people in
given that equality for black people in America who were not treated as equals
America who were not treated as equals
America who were not treated as equals who were looked down as second-class
who were looked down as second-class
who were looked down as second-class citizens that meant something to them
citizens that meant something to them
citizens that meant something to them that meant something extremely powerful
that meant something extremely powerful
that meant something extremely powerful and extremely emotional that got them to
and extremely emotional that got them to
and extremely emotional that got them to move and it wasn’t just black people
move and it wasn’t just black people
move and it wasn’t just black people there’s a lot of white people who felt
there’s a lot of white people who felt
there’s a lot of white people who felt that it was wrong the way black people
that it was wrong the way black people
that it was wrong the way black people are being treated that meant something
are being treated that meant something
are being treated that meant something to them too if you look at how did he
to them too if you look at how did he
to them too if you look at how did he get all those people on Capitol Hill how
get all those people on Capitol Hill how
get all those people on Capitol Hill how did he get so many people that come to
did he get so many people that come to
did he get so many people that come to Capitol Hill to listen to him he didn’t
Capitol Hill to listen to him he didn’t
Capitol Hill to listen to him he didn’t have a website he didn’t have
have a website he didn’t have
have a website he didn’t have newsletters he wasn’t running a
newsletters he wasn’t running a
newsletters he wasn’t running a pay-per-click campaign he wasn’t forcing
pay-per-click campaign he wasn’t forcing
pay-per-click campaign he wasn’t forcing it out people were spreading the message
it out people were spreading the message
it out people were spreading the message for him because it was powerful because
for him because it was powerful because
for him because it was powerful because it meant something deep and meaningful
it meant something deep and meaningful
it meant something deep and meaningful to them your message has to be that
to them your message has to be that
to them your message has to be that important if you want people to spread
important if you want people to spread
important if you want people to spread it for you and if you look at the people
it for you and if you look at the people
it for you and if you look at the people who came out something like 25 to 30
who came out something like 25 to 30
who came out something like 25 to 30 percent of the people who showed up were
percent of the people who showed up were
percent of the people who showed up were white this wasn’t just for black people
white this wasn’t just for black people
white this wasn’t just for black people this for anybody who believed that
this for anybody who believed that
this for anybody who believed that people need to be treated equally it’s
people need to be treated equally it’s
people need to be treated equally it’s powerful of breaks barriers you’re not
powerful of breaks barriers you’re not
powerful of breaks barriers you’re not just pitching
just pitching
just pitching one community so what’s your message
one community so what’s your message
one community so what’s your message what are you trying to change in the
what are you trying to change in the
what are you trying to change in the world and what is something that can hit
world and what is something that can hit
world and what is something that can hit people here make them feel something so
people here make them feel something so
people here make them feel something so they’ll share it think about the stuff
they’ll share it think about the stuff
they’ll share it think about the stuff that you share now okay think about the
that you share now okay think about the
that you share now okay think about the stuff that you share with your friends
stuff that you share with your friends
stuff that you share with your friends you post on Facebook you see something
you post on Facebook you see something
you post on Facebook you see something you have to tell the world about it
you have to tell the world about it
you have to tell the world about it either your friends on an email or your
either your friends on an email or your
either your friends on an email or your spreaded in social media whatever things
spreaded in social media whatever things
spreaded in social media whatever things that you share it’s something that hit
that you share it’s something that hit
that you share it’s something that hit you so then I hit you hard I’m not
you so then I hit you hard I’m not
you so then I hit you hard I’m not talking about the silly cat videos
talking about the silly cat videos
talking about the silly cat videos you’ll share that stuff too
you’ll share that stuff too
you’ll share that stuff too but the stuff that means something to
but the stuff that means something to
but the stuff that means something to you you see a picture or a short video
you you see a picture or a short video
you you see a picture or a short video or something something that hits you you
or something something that hits you you
or something something that hits you you feel like you want to share it because
feel like you want to share it because
feel like you want to share it because you want to share your jour you want to
you want to share your jour you want to
you want to share your jour you want to share that passion and so you tell
share that passion and so you tell
share that passion and so you tell people about it you do it yourself you
people about it you do it yourself you
people about it you do it yourself you understand how to share what you need to
understand how to share what you need to
understand how to share what you need to do is create that message create that
do is create that message create that
do is create that message create that video create that picture create that
video create that picture create that
video create that picture create that book that is so powerful that has such a
book that is so powerful that has such a
book that is so powerful that has such a serious impact that people can’t help
serious impact that people can’t help
serious impact that people can’t help but share it because all the newsletters
but share it because all the newsletters
but share it because all the newsletters and pay-per-click ads all of that stuff
and pay-per-click ads all of that stuff
and pay-per-click ads all of that stuff it’s not going to help you you’re not
it’s not going to help you you’re not
it’s not going to help you you’re not going to build a movement from that it’s
going to build a movement from that it’s
going to build a movement from that it’s not going to be you forcing your message
not going to be you forcing your message
not going to be you forcing your message down people’s throats it’s got to be
down people’s throats it’s got to be
down people’s throats it’s got to be something that they have been waiting to
something that they have been waiting to
something that they have been waiting to hear something that they have been
hear something that they have been
hear something that they have been waiting for somebody to rise up and be
waiting for somebody to rise up and be
waiting for somebody to rise up and be the spokesperson and leave the charge
the spokesperson and leave the charge
the spokesperson and leave the charge for this cause that needs to be you it
for this cause that needs to be you it
for this cause that needs to be you it has to be that powerful that’s be that
has to be that powerful that’s be that
has to be that powerful that’s be that important if you want to create a
important if you want to create a
important if you want to create a movement you want to impact a million
movement you want to impact a million
movement you want to impact a million people this in response to a question I
people this in response to a question I
people this in response to a question I came in from one of my newsletter
came in from one of my newsletter
came in from one of my newsletter readers Yvonne who has a book and she
readers Yvonne who has a book and she
readers Yvonne who has a book and she said I have an objective of reaching 1
said I have an objective of reaching 1
said I have an objective of reaching 1 million hearts with my one tip book how
million hearts with my one tip book how
million hearts with my one tip book how do I set up my campaign I’m going to a
do I set up my campaign I’m going to a
do I set up my campaign I’m going to a publisher the publisher has his part I
publisher the publisher has his part I
publisher the publisher has his part I have my part what should I do
have my part what should I do
have my part what should I do first of all I don’t know what this is
first of all I don’t know what this is
first of all I don’t know what this is all about what’s your one tip book what
all about what’s your one tip book what
all about what’s your one tip book what is the message right that’s got tools
is the message right that’s got tools
is the message right that’s got tools out of everything that you’re doing
out of everything that you’re doing
out of everything that you’re doing you have to passion believe in it and I
you have to passion believe in it and I
you have to passion believe in it and I believe that you do is just not being
believe that you do is just not being
believe that you do is just not being communicated don’t rely on your
communicated don’t rely on your
communicated don’t rely on your publisher ok your publisher doesn’t get
publisher ok your publisher doesn’t get
publisher ok your publisher doesn’t get this publishers don’t know how to create
this publishers don’t know how to create
this publishers don’t know how to create movements when was the last time a
movements when was the last time a
movements when was the last time a publisher created a movement it doesn’t
publisher created a movement it doesn’t
publisher created a movement it doesn’t happen the whole
happen the whole
happen the whole market.you but barely and that’s not
market.you but barely and that’s not
market.you but barely and that’s not what they understand this is on you this
what they understand this is on you this
what they understand this is on you this is on you connecting with people
is on you connecting with people
is on you connecting with people connecting deeply with people connecting
connecting deeply with people connecting
connecting deeply with people connecting in a way that nobody has connected with
in a way that nobody has connected with
in a way that nobody has connected with them about something that is so critical
them about something that is so critical
them about something that is so critical vital important to them what is that I
vital important to them what is that I
vital important to them what is that I can’t even speak about this book because
can’t even speak about this book because
can’t even speak about this book because you didn’t let me know in your message
you didn’t let me know in your message
you didn’t let me know in your message what it’s all about one tip is great it
what it’s all about one tip is great it
what it’s all about one tip is great it sounds simple but what’s your message I
sounds simple but what’s your message I
sounds simple but what’s your message I have to believe in it I have to love it
have to believe in it I have to love it
have to believe in it I have to love it I have to see a sample of it and want to
I have to see a sample of it and want to
I have to see a sample of it and want to share that you got to hit me with
share that you got to hit me with
share that you got to hit me with something so hard and I’m not saying hit
something so hard and I’m not saying hit
something so hard and I’m not saying hit it like throw it in my face hit it but
it like throw it in my face hit it but
it like throw it in my face hit it but hit it hit me here with a simple message
hit it hit me here with a simple message
hit it hit me here with a simple message that’s easy to spread that I’m gonna
that’s easy to spread that I’m gonna
that’s easy to spread that I’m gonna want to get up and make a video about it
want to get up and make a video about it
want to get up and make a video about it because when I see great businesses I’d
because when I see great businesses I’d
because when I see great businesses I’d make a video about it if I see a great
make a video about it if I see a great
make a video about it if I see a great message I share it I put it on my
message I share it I put it on my
message I share it I put it on my Facebook and my Twitter my blog and I
Facebook and my Twitter my blog and I
Facebook and my Twitter my blog and I send it out I share with my audience so
send it out I share with my audience so
send it out I share with my audience so you have to give me something worth
you have to give me something worth
you have to give me something worth sharing and give other people something
sharing and give other people something
sharing and give other people something worth sharing the message has to be that
worth sharing the message has to be that
worth sharing the message has to be that important so figure out what it is
important so figure out what it is
important so figure out what it is including everything that you’re doing
including everything that you’re doing
including everything that you’re doing and work on building your movement
and work on building your movement
and work on building your movement that’s how you’re going to help reach a
that’s how you’re going to help reach a
that’s how you’re going to help reach a million people and beyond and not just
million people and beyond and not just
million people and beyond and not just reach them you’re gonna change their
reach them you’re gonna change their
reach them you’re gonna change their lives at least I hope that’s what you’re
lives at least I hope that’s what you’re
lives at least I hope that’s what you’re gonna do I hope that’s what your goal is
gonna do I hope that’s what your goal is
gonna do I hope that’s what your goal is that’s why you should be doing this
that’s why you should be doing this
that’s why you should be doing this it’s not just for people to pick up your
it’s not just for people to pick up your
it’s not just for people to pick up your book you want to help them and as an
book you want to help them and as an
book you want to help them and as an entrepreneur I don’t care if you’re
entrepreneur I don’t care if you’re
entrepreneur I don’t care if you’re selling a book or not you have an idea
selling a book or not you have an idea
selling a book or not you have an idea you have a company it should be to make
you have a company it should be to make
you have a company it should be to make the world a better place and you should
the world a better place and you should
the world a better place and you should want to have as big an impact as you can
want to have as big an impact as you can
want to have as big an impact as you can change as many lives as you can and
change as many lives as you can and
change as many lives as you can and that’s gonna start with creating the
that’s gonna start with creating the
that’s gonna start with creating the movement around something that you
movement around something that you
movement around something that you believe powerfully in that nobody has
believe powerfully in that nobody has
believe powerfully in that nobody has stepped up and become the leader on and
stepped up and become the leader on and
stepped up and become the leader on and you’re gonna say people follow me
you’re gonna say people follow me
you’re gonna say people follow me believe in this and we will ride to the
believe in this and we will ride to the
believe in this and we will ride to the promised land together believe
promised land together believe
promised land together believe for those of you watching you like this
for those of you watching you like this
for those of you watching you like this video please give it a thumbs up below
video please give it a thumbs up below
video please give it a thumbs up below it makes gonna do more for you and I
it makes gonna do more for you and I
it makes gonna do more for you and I want to hear from you
want to hear from you
want to hear from you leave a comment underneath you like this
leave a comment underneath you like this
leave a comment underneath you like this video put it below you have a question
video put it below you have a question
video put it below you have a question for your company leave it below make a
for your company leave it below make a
for your company leave it below make a video response thank you so much and
video response thank you so much and
video response thank you so much and I’ll see you soon
”
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