eyeing over a valley in Afghanistan our two a-10 warthogs an a-10 is a heavily
two a-10 warthogs an a-10 is a heavily
two a-10 warthogs an a-10 is a heavily armoured low-flying slow aircraft
armoured low-flying slow aircraft
armoured low-flying slow aircraft designed to provide ground cover for
designed to provide ground cover for
designed to provide ground cover for troops on the ground and on this night
troops on the ground and on this night
troops on the ground and on this night it’s a very very cloudy night the storms
it’s a very very cloudy night the storms
it’s a very very cloudy night the storms in the area and these two planes hanging
in the area and these two planes hanging
in the area and these two planes hanging up above just waiting in case anybody
up above just waiting in case anybody
up above just waiting in case anybody down below needs help up there it’s
down below needs help up there it’s
down below needs help up there it’s gorgeous
gorgeous
gorgeous the moon is is bright the thousands of
the moon is is bright the thousands of
the moon is is bright the thousands of stars in the sky the clouds look like
stars in the sky the clouds look like
stars in the sky the clouds look like the snow had just fallen down below in
the snow had just fallen down below in
the snow had just fallen down below in the valley however there were 22 Special
the valley however there were 22 Special
the valley however there were 22 Special Forces Special Operations Forces troops
Forces Special Operations Forces troops
Forces Special Operations Forces troops trying to make their way through the
trying to make their way through the
trying to make their way through the country and they could feel that
country and they could feel that
country and they could feel that something was wrong they could feel they
something was wrong they could feel they
something was wrong they could feel they felt uneasy one of the pilots up above
felt uneasy one of the pilots up above
felt uneasy one of the pilots up above callsign Johnny Bravo and yes he stands
callsign Johnny Bravo and yes he stands
callsign Johnny Bravo and yes he stands like this he could feel their unease
like this he could feel their unease
like this he could feel their unease listening to him over the radio so he
listening to him over the radio so he
listening to him over the radio so he decides he was gonna go down below the
decides he was gonna go down below the
decides he was gonna go down below the cloud and just have a look he tells his
cloud and just have a look he tells his
cloud and just have a look he tells his wingmen hang out up here I’ll go see
wingmen hang out up here I’ll go see
wingmen hang out up here I’ll go see what there is and he points us plane
what there is and he points us plane
what there is and he points us plane down into the clouds and as he’s going
down into the clouds and as he’s going
down into the clouds and as he’s going through the clouds the call comes over
through the clouds the call comes over
through the clouds the call comes over the radio troops in contact
the radio troops in contact
the radio troops in contact troops in contact is what they say when
troops in contact is what they say when
troops in contact is what they say when they come under effective fire it means
they come under effective fire it means
they come under effective fire it means they’re in trouble
they’re in trouble
they’re in trouble so now Johnny Bravo points his plane
so now Johnny Bravo points his plane
so now Johnny Bravo points his plane straight down the planes getting
straight down the planes getting
straight down the planes getting thrashed about in the turbulence and
thrashed about in the turbulence and
thrashed about in the turbulence and when he comes out below the clouds he’s
when he comes out below the clouds he’s
when he comes out below the clouds he’s less than a thousand feet off the ground
less than a thousand feet off the ground
less than a thousand feet off the ground and he’s flying in a valley cliffs on
and he’s flying in a valley cliffs on
and he’s flying in a valley cliffs on both sides now this is only 2002 and the
both sides now this is only 2002 and the
both sides now this is only 2002 and the planes were not yet equipped with
planes were not yet equipped with
planes were not yet equipped with ground-hugging radar and worse they were
ground-hugging radar and worse they were
ground-hugging radar and worse they were using old Russian maps that’s all they
using old Russian maps that’s all they
using old Russian maps that’s all they had at the time and the site that greets
had at the time and the site that greets
had at the time and the site that greets him is something like he’s never seen
him is something like he’s never seen
him is something like he’s never seen before not in training and not in the
before not in training and not in the
before not in training and not in the movies he sees tracer fire fire coming
movies he sees tracer fire fire coming
movies he sees tracer fire fire coming from all sides of the valley pointed
from all sides of the valley pointed
from all sides of the valley pointed right in the middle where the American
right in the middle where the American
right in the middle where the American forces are and so he picks the point and
forces are and so he picks the point and
forces are and so he picks the point and starts to lay down suppressing fire and
starts to lay down suppressing fire and
starts to lay down suppressing fire and he’s flying and he’s in danger of
he’s flying and he’s in danger of
he’s flying and he’s in danger of hitting the cliff of course he knows his
hitting the cliff of course he knows his
hitting the cliff of course he knows his speed he knows his distance from the map
speed he knows his distance from the map
speed he knows his distance from the map and he literally counts out loud well he
and he literally counts out loud well he
and he literally counts out loud well he lays down the suppressing fire one one
lays down the suppressing fire one one
lays down the suppressing fire one one thousand two one thousand three one
thousand two one thousand three one
thousand two one thousand three one two thousand four one thousand five one
two thousand four one thousand five one
two thousand four one thousand five one thousand pools hard on the stick pulls
thousand pools hard on the stick pulls
thousand pools hard on the stick pulls back up into the cloud comes down around
back up into the cloud comes down around
back up into the cloud comes down around again one one thousand two one thousand
again one one thousand two one thousand
again one one thousand two one thousand three one thousand four one thousand
three one thousand four one thousand
three one thousand four one thousand good hits good hits it says over his
good hits good hits it says over his
good hits good hits it says over his radio and again he comes around one one
radio and again he comes around one one
radio and again he comes around one one thousand two one thousand three one
thousand two one thousand three one
thousand two one thousand three one thousand four one thousand five one
thousand four one thousand five one
thousand four one thousand five one thousand he runs out of ammunition fuel
thousand he runs out of ammunition fuel
thousand he runs out of ammunition fuel is fine flies back up to the top of the
is fine flies back up to the top of the
is fine flies back up to the top of the cloud tells his wingman you need to get
cloud tells his wingman you need to get
cloud tells his wingman you need to get down there his wingman isn’t sure about
down there his wingman isn’t sure about
down there his wingman isn’t sure about the condition so the two of them fly
the condition so the two of them fly
the condition so the two of them fly back down together his wingman lays down
back down together his wingman lays down
back down together his wingman lays down the suppressing fire and Johnny Bravo
the suppressing fire and Johnny Bravo
the suppressing fire and Johnny Bravo counts as they fly three feet apart from
counts as they fly three feet apart from
counts as they fly three feet apart from each other wing to wing one one thousand
each other wing to wing one one thousand
each other wing to wing one one thousand two one thousand three one thousand four
two one thousand three one thousand four
two one thousand three one thousand four one thousand five one thousand up and
one thousand five one thousand up and
one thousand five one thousand up and around again one one thousand two one
around again one one thousand two one
around again one one thousand two one thousand three one thousand four one
thousand three one thousand four one
thousand three one thousand four one thousand five one thousand that night
thousand five one thousand that night
thousand five one thousand that night twenty two Americans went home alive
twenty two Americans went home alive
twenty two Americans went home alive with zero casualties my question is is
with zero casualties my question is is
with zero casualties my question is is where do people like Johnny Bravo come
where do people like Johnny Bravo come
where do people like Johnny Bravo come from who are they who would risk their
from who are they who would risk their
from who are they who would risk their lives for others so that may they may
lives for others so that may they may
lives for others so that may they may survive I asked Johnny Bravo
survive I asked Johnny Bravo
survive I asked Johnny Bravo I asked him why why would you do it why
I asked him why why would you do it why
I asked him why why would you do it why would you risk your life so that others
would you risk your life so that others
would you risk your life so that others may survive and he gave me the same
may survive and he gave me the same
may survive and he gave me the same answer that everybody in his position
answer that everybody in his position
answer that everybody in his position gives because they would have done it
gives because they would have done it
gives because they would have done it for me now if you think about it in the
for me now if you think about it in the
for me now if you think about it in the military they give medals to people who
military they give medals to people who
military they give medals to people who are willing to sacrifice themselves that
are willing to sacrifice themselves that
are willing to sacrifice themselves that others may gain in business we give
others may gain in business we give
others may gain in business we give bonuses to people who are willing to
bonuses to people who are willing to
bonuses to people who are willing to sacrifice others so that we may gain we
sacrifice others so that we may gain we
sacrifice others so that we may gain we have it backwards wouldn’t you like to
have it backwards wouldn’t you like to
have it backwards wouldn’t you like to work in an organization in which you
work in an organization in which you
work in an organization in which you have the absolute confidence the
have the absolute confidence the
have the absolute confidence the absolute knowledge that other people
absolute knowledge that other people
absolute knowledge that other people that you may or may not know who work in
that you may or may not know who work in
that you may or may not know who work in the same organization as you would be
the same organization as you would be
the same organization as you would be willing to sacrifice themselves so that
willing to sacrifice themselves so that
willing to sacrifice themselves so that you may survive and in and we’re not
you may survive and in and we’re not
you may survive and in and we’re not talking about giving your life I mean we
talking about giving your life I mean we
talking about giving your life I mean we don’t even like to give a credit you
don’t even like to give a credit you
don’t even like to give a credit you know so where do people like Johnny
know so where do people like Johnny
know so where do people like Johnny Bravo come from well it’s an age-old
Bravo come from well it’s an age-old
Bravo come from well it’s an age-old question they’re not born they’re
question they’re not born they’re
question they’re not born they’re actually made if you look at the human
actually made if you look at the human
actually made if you look at the human animal the human animal is like a
animal the human animal is like a
animal the human animal is like a machine there are systems inside our
machine there are systems inside our
machine there are systems inside our bodies that are trying to get us to do
bodies that are trying to get us to do
bodies that are trying to get us to do things that are in the interests of the
things that are in the interests of the
things that are in the interests of the survival of the human animal right just
survival of the human animal right just
survival of the human animal right just like in an industry in a business and a
like in an industry in a business and a
like in an industry in a business and a company if you want people to do
company if you want people to do
company if you want people to do something you offer them some sort of
something you offer them some sort of
something you offer them some sort of positive or negative incentive to direct
positive or negative incentive to direct
positive or negative incentive to direct the behavior right so if you
the behavior right so if you
the behavior right so if you want people to achieve a certain goal
want people to achieve a certain goal
want people to achieve a certain goal you offer them a bonus if they achieve
you offer them a bonus if they achieve
you offer them a bonus if they achieve that goal and they’ll work towards that
that goal and they’ll work towards that
that goal and they’ll work towards that goal because they want the bonus it’s a
goal because they want the bonus it’s a
goal because they want the bonus it’s a very simple system the human body works
very simple system the human body works
very simple system the human body works exactly the same way it works exactly
exactly the same way it works exactly
exactly the same way it works exactly the same way inside our bodies are
the same way inside our bodies are
the same way inside our bodies are chemicals that are trying to get us to
chemicals that are trying to get us to
chemicals that are trying to get us to do things that are in the best interest
do things that are in the best interest
do things that are in the best interest of us if you’ve ever had a feeling of
of us if you’ve ever had a feeling of
of us if you’ve ever had a feeling of happiness pride joy love fulfillment all
happiness pride joy love fulfillment all
happiness pride joy love fulfillment all of these feelings that we have are
of these feelings that we have are
of these feelings that we have are chemically produced feelings and they’re
chemically produced feelings and they’re
chemically produced feelings and they’re produced by four chemicals predominantly
produced by four chemicals predominantly
produced by four chemicals predominantly these are the basically responsible for
these are the basically responsible for
these are the basically responsible for all of the feelings that I would
all of the feelings that I would
all of the feelings that I would generically call happiness they are
generically call happiness they are
generically call happiness they are endorphins dopamine serotonin and
endorphins dopamine serotonin and
endorphins dopamine serotonin and oxytocin and so these two chemicals
oxytocin and so these two chemicals
oxytocin and so these two chemicals endorphins and dopamine I like to call
endorphins and dopamine I like to call
endorphins and dopamine I like to call these the selfish chemicals but you
these the selfish chemicals but you
these the selfish chemicals but you don’t really need anybody’s help to get
don’t really need anybody’s help to get
don’t really need anybody’s help to get them right let me tell you let me tell
them right let me tell you let me tell
them right let me tell you let me tell you a little bit about what they are
you a little bit about what they are
you a little bit about what they are endorphins endorphins are designed to do
endorphins endorphins are designed to do
endorphins endorphins are designed to do one thing and one thing only
one thing and one thing only
one thing and one thing only masks physical pain that’s it that’s
masks physical pain that’s it that’s
masks physical pain that’s it that’s what they do if you if you’re a runner
what they do if you if you’re a runner
what they do if you if you’re a runner if you’ve ever gone and done a heavy
if you’ve ever gone and done a heavy
if you’ve ever gone and done a heavy exercise you’ve heard of an endorphin
exercise you’ve heard of an endorphin
exercise you’ve heard of an endorphin rush or a runner’s high basically what’s
rush or a runner’s high basically what’s
rush or a runner’s high basically what’s happening is when that runners out there
happening is when that runners out there
happening is when that runners out there pushing their bodies harder than they’ve
pushing their bodies harder than they’ve
pushing their bodies harder than they’ve ever pushed before they feel good and
ever pushed before they feel good and
ever pushed before they feel good and when they’re done with their run they
when they’re done with their run they
when they’re done with their run they feel fantastic and then an hour later
feel fantastic and then an hour later
feel fantastic and then an hour later they’re in pain for damage they cause
they’re in pain for damage they cause
they’re in pain for damage they cause their muscles an hour before right this
their muscles an hour before right this
their muscles an hour before right this is what endorphins are designed to do
is what endorphins are designed to do
is what endorphins are designed to do they’re designed to mask physical pain
they’re designed to mask physical pain
they’re designed to mask physical pain the caveman reason for this stuff
the caveman reason for this stuff
the caveman reason for this stuff because this stuff is all from 50,000
because this stuff is all from 50,000
because this stuff is all from 50,000 years ago understand homo sapien existed
years ago understand homo sapien existed
years ago understand homo sapien existed at the same time as other hominid
at the same time as other hominid
at the same time as other hominid species and yet we survived and they
species and yet we survived and they
species and yet we survived and they didn’t what is it about this species
didn’t what is it about this species
didn’t what is it about this species that’s so good at survival and thriving
that’s so good at survival and thriving
that’s so good at survival and thriving look at the world we’ve built it’s not
look at the world we’ve built it’s not
look at the world we’ve built it’s not just that we’re smart we’re certainly
just that we’re smart we’re certainly
just that we’re smart we’re certainly not the strongest we’re certainly not
not the strongest we’re certainly not
not the strongest we’re certainly not the smartest it’s that so we’re social
the smartest it’s that so we’re social
the smartest it’s that so we’re social animals we have to do things together
animals we have to do things together
animals we have to do things together together we have to look after each
together we have to look after each
together we have to look after each other
other
other and we have to work together to ensure
and we have to work together to ensure
and we have to work together to ensure that we survive that we do well this is
that we survive that we do well this is
that we survive that we do well this is how we’re designed right these chemicals
how we’re designed right these chemicals
how we’re designed right these chemicals are trying to make that happen
are trying to make that happen
are trying to make that happen so in these caveman times 50,000 years
so in these caveman times 50,000 years
so in these caveman times 50,000 years ago Paleolithic era
ago Paleolithic era
ago Paleolithic era we had to eat we’re not the strongest
we had to eat we’re not the strongest
we had to eat we’re not the strongest we’re not the fastest but there’s one
we’re not the fastest but there’s one
we’re not the fastest but there’s one thing that the human animal is made for
thing that the human animal is made for
thing that the human animal is made for endurance we could track an animal for
endurance we could track an animal for
endurance we could track an animal for hours and hours and hours and miles and
hours and hours and hours and miles and
hours and hours and hours and miles and miles and miles and if we were tired
miles and miles and if we were tired
miles and miles and if we were tired we’d keep going and if we got injured or
we’d keep going and if we got injured or
we’d keep going and if we got injured or we had to bring the food back to the
we had to bring the food back to the
we had to bring the food back to the cave we’d continue to do it and it was
cave we’d continue to do it and it was
cave we’d continue to do it and it was so good it felt so good that maybe we’d
so good it felt so good that maybe we’d
so good it felt so good that maybe we’d even volunteer to go hunting the next
even volunteer to go hunting the next
even volunteer to go hunting the next day just like we get addicted to
day just like we get addicted to
day just like we get addicted to exercise right oh my god it was so much
exercise right oh my god it was so much
exercise right oh my god it was so much fun yesterday I will totally go hunting
fun yesterday I will totally go hunting
fun yesterday I will totally go hunting tomorrow right good system for the
tomorrow right good system for the
tomorrow right good system for the survival of the group good system by the
survival of the group good system by the
survival of the group good system by the way the reason laughing feels good is
way the reason laughing feels good is
way the reason laughing feels good is because of endorphins you’re actually
because of endorphins you’re actually
because of endorphins you’re actually convulsing your internal organs and
convulsing your internal organs and
convulsing your internal organs and endorphins are masking the physical pain
endorphins are masking the physical pain
endorphins are masking the physical pain I’m sure everybody here has laughed so
I’m sure everybody here has laughed so
I’m sure everybody here has laughed so much that the endorphins eventually run
much that the endorphins eventually run
much that the endorphins eventually run out you go stop stop it hurts endorphins
out you go stop stop it hurts endorphins
out you go stop stop it hurts endorphins they feel good dopamine dopamine is the
they feel good dopamine dopamine is the
they feel good dopamine dopamine is the feeling that you found something you’re
feeling that you found something you’re
feeling that you found something you’re looking for or do you accomplish
looking for or do you accomplish
looking for or do you accomplish something you set out to accomplish
something you set out to accomplish
something you set out to accomplish so you know that feeling you get when
so you know that feeling you get when
so you know that feeling you get when you cross something off your to-do list
you cross something off your to-do list
you cross something off your to-do list that’s dopamine it feels awesome you
that’s dopamine it feels awesome you
that’s dopamine it feels awesome you know when you when you have a goal to
know when you when you have a goal to
know when you when you have a goal to hit and you achieve that goal you’re
hit and you achieve that goal you’re
hit and you achieve that goal you’re like yes you feel like you’ve won
like yes you feel like you’ve won
like yes you feel like you’ve won something right that’s dopamine the
something right that’s dopamine the
something right that’s dopamine the whole purpose of dopamine is to make
whole purpose of dopamine is to make
whole purpose of dopamine is to make sure that we get stuff done right the
sure that we get stuff done right the
sure that we get stuff done right the historical reason for dopamine we would
historical reason for dopamine we would
historical reason for dopamine we would never eat if we only waited to get until
never eat if we only waited to get until
never eat if we only waited to get until we got hungry because there’s no
we got hungry because there’s no
we got hungry because there’s no guarantee that we would find food so
guarantee that we would find food so
guarantee that we would find food so dopamine exists to help us go looking
dopamine exists to help us go looking
dopamine exists to help us go looking for food we get dopamine when we eat
for food we get dopamine when we eat
for food we get dopamine when we eat which is one of the reasons we like
which is one of the reasons we like
which is one of the reasons we like eating and so when you see something
eating and so when you see something
eating and so when you see something that reminds you of something that feels
that reminds you of something that feels
that reminds you of something that feels good we want to do the behavior that
good we want to do the behavior that
good we want to do the behavior that helps us get that feeling right so let’s
helps us get that feeling right so let’s
helps us get that feeling right so let’s say you’re out there going for a walk
say you’re out there going for a walk
say you’re out there going for a walk and you see an apple tree in the
and you see an apple tree in the
and you see an apple tree in the distance you get a small hit of dopamine
distance you get a small hit of dopamine
distance you get a small hit of dopamine and then what it does is it focuses us
and then what it does is it focuses us
and then what it does is it focuses us on our goals and now we start walking
on our goals and now we start walking
on our goals and now we start walking towards the apple tree and as the apple
towards the apple tree and as the apple
towards the apple tree and as the apple tree starts to get a little bigger we
tree starts to get a little bigger we
tree starts to get a little bigger we feel like we’re making progress you get
feel like we’re making progress you get
feel like we’re making progress you get another little shot of dopamine and
another little shot of dopamine and
another little shot of dopamine and another little shot of dopamine until
another little shot of dopamine until
another little shot of dopamine until you get to the Train you’re like yes
you get to the Train you’re like yes
you get to the Train you’re like yes okay this is why we’re told you must
okay this is why we’re told you must
okay this is why we’re told you must write down your goals your goals must be
write down your goals your goals must be
write down your goals your goals must be tangible there’s a there’s a biological
tangible there’s a there’s a biological
tangible there’s a there’s a biological reason for that we were very very
reason for that we were very very
reason for that we were very very visually oriented animals you have to be
visually oriented animals you have to be
visually oriented animals you have to be able to see the goal for it to
able to see the goal for it to
able to see the goal for it to biologically stay folk
biologically stay folk
biologically stay folk right if you don’t write down your goals
right if you don’t write down your goals
right if you don’t write down your goals if you can’t see your goals it’s very
if you can’t see your goals it’s very
if you can’t see your goals it’s very hard to get motivated to get inspired
hard to get motivated to get inspired
hard to get motivated to get inspired for example think about corporate
for example think about corporate
for example think about corporate visions right a corporate vision has
visions right a corporate vision has
visions right a corporate vision has have to be something we can see right
have to be something we can see right
have to be something we can see right that’s why it’s called a vision you can
that’s why it’s called a vision you can
that’s why it’s called a vision you can see it right to be the biggest most
see it right to be the biggest most
see it right to be the biggest most respected to be the fastest-growing are
respected to be the fastest-growing are
respected to be the fastest-growing are not visions they’re nothing right what
not visions they’re nothing right what
not visions they’re nothing right what does that even look like respected by
does that even look like respected by
does that even look like respected by whom your mother
whom your mother
whom your mother yourself your friends your shareholders
yourself your friends your shareholders
yourself your friends your shareholders who knows what’s the metric dunno it’s
who knows what’s the metric dunno it’s
who knows what’s the metric dunno it’s Amorphis doesn’t motivate us just like I
Amorphis doesn’t motivate us just like I
Amorphis doesn’t motivate us just like I can’t tell you you will get a bonus if
can’t tell you you will get a bonus if
can’t tell you you will get a bonus if you achieve more you’re gonna ask me how
you achieve more you’re gonna ask me how
you achieve more you’re gonna ask me how much more I’m gonna say more doesn’t
much more I’m gonna say more doesn’t
much more I’m gonna say more doesn’t work you need a tangible goal you need a
work you need a tangible goal you need a
work you need a tangible goal you need a tangible goal right here’s a great
tangible goal right here’s a great
tangible goal right here’s a great vision Martin Luther King I have a dream
vision Martin Luther King I have a dream
vision Martin Luther King I have a dream that one day little black children and
that one day little black children and
that one day little black children and little white children will play on the
little white children will play on the
little white children will play on the playground together and hold hands
playground together and hold hands
playground together and hold hands together we can imagine that we can set
together we can imagine that we can set
together we can imagine that we can set our sights on that and every time we
our sights on that and every time we
our sights on that and every time we achieve a goal and achieve a metric and
achieve a goal and achieve a metric and
achieve a goal and achieve a metric and achieve a milestone that makes us feel
achieve a milestone that makes us feel
achieve a milestone that makes us feel like we’re making progress to the vision
like we’re making progress to the vision
like we’re making progress to the vision we can see we keep going and going and
we can see we keep going and going and
we can see we keep going and going and going until we achieve something
going until we achieve something
going until we achieve something remarkable you have to be able to see it
remarkable you have to be able to see it
remarkable you have to be able to see it dopamine like I said dopamine is the
dopamine like I said dopamine is the
dopamine like I said dopamine is the feeling you get when you set out to find
feeling you get when you set out to find
feeling you get when you set out to find something you’re looking for as well
something you’re looking for as well
something you’re looking for as well talked about the to-do list I came home
talked about the to-do list I came home
talked about the to-do list I came home from a trip just a couple days ago and I
from a trip just a couple days ago and I
from a trip just a couple days ago and I had a bunch of errands to run and I
had a bunch of errands to run and I
had a bunch of errands to run and I wrote down a little list of things I had
wrote down a little list of things I had
wrote down a little list of things I had to do and off I went right and as I was
to do and off I went right and as I was
to do and off I went right and as I was walking past I think was the dry cleaner
walking past I think was the dry cleaner
walking past I think was the dry cleaner I remember I was walking past something
I remember I was walking past something
I remember I was walking past something I remembered oh I have to do that and I
I remembered oh I have to do that and I
I remembered oh I have to do that and I hadn’t written it down on my I hadn’t
hadn’t written it down on my I hadn’t
hadn’t written it down on my I hadn’t written down on my to-do list
written down on my to-do list
written down on my to-do list so I went in and I finished what I
so I went in and I finished what I
so I went in and I finished what I needed to do and then when I came out I
needed to do and then when I came out I
needed to do and then when I came out I then wrote it on my to-do list and then
then wrote it on my to-do list and then
then wrote it on my to-do list and then crossed it out
crossed it out
crossed it out because I wanted the dopamine feels good
dopamine comes with a warning dopamine
dopamine comes with a warning dopamine is highly highly highly addictive here
is highly highly highly addictive here
is highly highly highly addictive here are some other things that release
are some other things that release
are some other things that release dopamine alcohol nicotine gambling your
dopamine alcohol nicotine gambling your
dopamine alcohol nicotine gambling your cell phone
cell phone
cell phone oh you think I’m joking okay we’ve all
oh you think I’m joking okay we’ve all
oh you think I’m joking okay we’ve all been told that you know if you wake up
been told that you know if you wake up
been told that you know if you wake up in the morning and you crave a drink you
in the morning and you crave a drink you
in the morning and you crave a drink you might be an alcoholic well if you wake
might be an alcoholic well if you wake
might be an alcoholic well if you wake up in the morning the first thing you do
up in the morning the first thing you do
up in the morning the first thing you do is check your phone before you even get
is check your phone before you even get
is check your phone before you even get out of bed might be an addict
out of bed might be an addict
out of bed might be an addict if you walk from room to room in your
if you walk from room to room in your
if you walk from room to room in your own apartment holding your telephone you
own apartment holding your telephone you
own apartment holding your telephone you might be an addict when you’re driving
might be an addict when you’re driving
might be an addict when you’re driving in your car and you get a text and your
in your car and you get a text and your
in your car and you get a text and your phone goes beep we we hate email true we
phone goes beep we we hate email true we
phone goes beep we we hate email true we love the beep the buzz the ding oh right
love the beep the buzz the ding oh right
love the beep the buzz the ding oh right you’ll be there in 10 minutes and yet
you’ll be there in 10 minutes and yet
you’ll be there in 10 minutes and yet you have to look at it right now you
you have to look at it right now you
you have to look at it right now you might be an addict and even if you read
might be an addict and even if you read
might be an addict and even if you read it and it says are you free for dinner
it and it says are you free for dinner
it and it says are you free for dinner next Thursday and you have to reply
next Thursday and you have to reply
next Thursday and you have to reply immediately you can’t wait to ten
immediately you can’t wait to ten
immediately you can’t wait to ten minutes you might be an addict and for
minutes you might be an addict and for
minutes you might be an addict and for all you Gen Y is out there who like to
all you Gen Y is out there who like to
all you Gen Y is out there who like to think that you’re better at multitasking
think that you’re better at multitasking
think that you’re better at multitasking beause you grew up with the technology
beause you grew up with the technology
beause you grew up with the technology then why do you keep crashing your cars
then why do you keep crashing your cars
then why do you keep crashing your cars when you’re texting
when you’re texting
when you’re texting you’re not you’re not better at
you’re not you’re not better at
you’re not you’re not better at multitasking you’re better getting
multitasking you’re better getting
multitasking you’re better getting distracted in fact if you look at the
distracted in fact if you look at the
distracted in fact if you look at the statistics ad D and ADHD have diagnosis
statistics ad D and ADHD have diagnosis
statistics ad D and ADHD have diagnosis of AD D and ADHD have risen 66% in the
of AD D and ADHD have risen 66% in the
of AD D and ADHD have risen 66% in the past 10 years okay ad D and ADHD is a
past 10 years okay ad D and ADHD is a
past 10 years okay ad D and ADHD is a frontal lobe disorder right are you
frontal lobe disorder right are you
frontal lobe disorder right are you telling me out of nowhere 66% of our
telling me out of nowhere 66% of our
telling me out of nowhere 66% of our youth has the frontal lobe problem where
youth has the frontal lobe problem where
youth has the frontal lobe problem where did that come from no it’s a
did that come from no it’s a
did that come from no it’s a misdiagnosis right what what are the
misdiagnosis right what what are the
misdiagnosis right what what are the what are the symptoms of a dopamine
what are the symptoms of a dopamine
what are the symptoms of a dopamine addiction to technology distractibility
addiction to technology distractibility
addiction to technology distractibility inability to it to get things done
inability to it to get things done
inability to it to get things done easily easily distracted you know
easily easily distracted you know
easily easily distracted you know shortness of attention it’s all the same
shortness of attention it’s all the same
shortness of attention it’s all the same things so we misdiagnosed things it’s
things so we misdiagnosed things it’s
things so we misdiagnosed things it’s this it’s the addictive quality of
this it’s the addictive quality of
this it’s the addictive quality of dopamine we can also get addicted to
dopamine we can also get addicted to
dopamine we can also get addicted to performance in our companies when all
performance in our companies when all
performance in our companies when all they do is give us numbers to hit
they do is give us numbers to hit
they do is give us numbers to hit numbers to hit numbers to hit and a
numbers to hit numbers to hit and a
numbers to hit numbers to hit and a bonus you get and a bonus you get and a
bonus you get and a bonus you get and a
bonus you get and a bonus you get and a bonus you get all they’re doing is
bonus you get all they’re doing is
bonus you get all they’re doing is feeding us with dopamine and we can’t
feeding us with dopamine and we can’t
feeding us with dopamine and we can’t help ourselves all we do is want more
help ourselves all we do is want more
help ourselves all we do is want more more MORE it’s no surprise that the
more MORE it’s no surprise that the
more MORE it’s no surprise that the bank’s destroyed the economy because one
bank’s destroyed the economy because one
bank’s destroyed the economy because one of the things we know about dopamine
of the things we know about dopamine
of the things we know about dopamine addict is they will do anything to get
addict is they will do anything to get
addict is they will do anything to get another hit sometimes at the sacrifice
another hit sometimes at the sacrifice
another hit sometimes at the sacrifice of their own resources and their
of their own resources and their
of their own resources and their relationships ask any alcoholic gambling
relationships ask any alcoholic gambling
relationships ask any alcoholic gambling addict or a drug addict ask them how
addict or a drug addict ask them how
addict or a drug addict ask them how their relationships are doing and if
their relationships are doing and if
their relationships are doing and if they’ve squandered any of their
they’ve squandered any of their
they’ve squandered any of their resources it’s an addiction dopamine is
resources it’s an addiction dopamine is
resources it’s an addiction dopamine is dangerous if it is unbalanced it is
dangerous if it is unbalanced it is
dangerous if it is unbalanced it is hugely helpful when in a comfortable and
hugely helpful when in a comfortable and
hugely helpful when in a comfortable and balanced system but when unbalanced it’s
balanced system but when unbalanced it’s
balanced system but when unbalanced it’s dangerous and it’s destructive you don’t
dangerous and it’s destructive you don’t
dangerous and it’s destructive you don’t need anybody’s help to get these go for
need anybody’s help to get these go for
need anybody’s help to get these go for a run achieve your goals you’ll get
a run achieve your goals you’ll get
a run achieve your goals you’ll get dopamine you’ll get endorphins but you
dopamine you’ll get endorphins but you
dopamine you’ll get endorphins but you won’t have any feeling of fulfillment or
won’t have any feeling of fulfillment or
won’t have any feeling of fulfillment or love or trust that’s where these come in
love or trust that’s where these come in
love or trust that’s where these come in these are attempting to manage these
these are attempting to manage these
these are attempting to manage these this is what makes our society great
this is what makes our society great
this is what makes our society great this is where people like Johnny Bravo
this is where people like Johnny Bravo
this is where people like Johnny Bravo come from it’s because of these two
come from it’s because of these two
come from it’s because of these two chemicals that leaders really fulfill
chemicals that leaders really fulfill
chemicals that leaders really fulfill their great responsibilities outside in
their great responsibilities outside in
their great responsibilities outside in the world is danger at all times for
the world is danger at all times for
the world is danger at all times for various reasons in caveman times that
various reasons in caveman times that
various reasons in caveman times that danger may have been you know a
danger may have been you know a
danger may have been you know a saber-toothed tiger it may have been the
saber-toothed tiger it may have been the
saber-toothed tiger it may have been the weather it may have been a lack of
weather it may have been a lack of
weather it may have been a lack of resources it may have been who knows any
resources it may have been who knows any
resources it may have been who knows any number of things things that with no
number of things things that with no
number of things things that with no conscience are trying to kill you they
conscience are trying to kill you they
conscience are trying to kill you they want to end your life and so how do we
want to end your life and so how do we
want to end your life and so how do we survive we work together and together we
survive we work together and together we
survive we work together and together we come together in our groups and our
come together in our groups and our
come together in our groups and our companies and our tribes to feel like we
companies and our tribes to feel like we
companies and our tribes to feel like we belong to be around people who believe
belong to be around people who believe
belong to be around people who believe what we believe so that we may feel safe
what we believe so that we may feel safe
what we believe so that we may feel safe when we’re surrounded by people who have
when we’re surrounded by people who have
when we’re surrounded by people who have our best interests in mind and we feel
our best interests in mind and we feel
our best interests in mind and we feel safe
safe
safe we will organize ourselves and cooperate
we will organize ourselves and cooperate
we will organize ourselves and cooperate to face the dangers externally
to face the dangers externally
to face the dangers externally don’t forget the outside dangers are a
don’t forget the outside dangers are a
don’t forget the outside dangers are a constant in a modern world the outside
constant in a modern world the outside
constant in a modern world the outside dangers may be your competition that’s
dangers may be your competition that’s
dangers may be your competition that’s trying to put you out of business or at
trying to put you out of business or at
trying to put you out of business or at least steal your business it might be
least steal your business it might be
least steal your business it might be the absent flows of the economy it might
the absent flows of the economy it might
the absent flows of the economy it might be terrorism all of these unknowns all
be terrorism all of these unknowns all
be terrorism all of these unknowns all trying to put you out of business take
trying to put you out of business take
trying to put you out of business take away your job take away your livelihood
away your job take away your livelihood
away your job take away your livelihood end it for you nothing personal it’s a
end it for you nothing personal it’s a
end it for you nothing personal it’s a constant inside our organizations the
constant inside our organizations the
constant inside our organizations the dangers we face are not a constant they
dangers we face are not a constant they
dangers we face are not a constant they are a variable and they are the
are a variable and they are the
are a variable and they are the decisions of leadership as to how safe
decisions of leadership as to how safe
decisions of leadership as to how safe they make us feel when we go to work
they make us feel when we go to work
they make us feel when we go to work this is the job of leaders Aesop said it
this is the job of leaders Aesop said it
this is the job of leaders Aesop said it better than I can
better than I can
better than I can does an Aesop fable about four oxen that
does an Aesop fable about four oxen that
does an Aesop fable about four oxen that stand tailed to tail and whenever the
stand tailed to tail and whenever the
stand tailed to tail and whenever the lion tries to eat them no matter what
lion tries to eat them no matter what
lion tries to eat them no matter what angle from which he attacks he will
angle from which he attacks he will
angle from which he attacks he will always be met with horns
always be met with horns
always be met with horns however due to infighting and
however due to infighting and
however due to infighting and disagreements they separate and they go
disagreements they separate and they go
disagreements they separate and they go and graze in different parts of the
and graze in different parts of the
and graze in different parts of the field and one by one the lion picks them
field and one by one the lion picks them
field and one by one the lion picks them off and kills them all when we stand
off and kills them all when we stand
off and kills them all when we stand together we can more easily face the
together we can more easily face the
together we can more easily face the dangers outside when we break up inside
dangers outside when we break up inside
dangers outside when we break up inside our companies if our leaders don’t allow
our companies if our leaders don’t allow
our companies if our leaders don’t allow us a space to feel safe inside our own
us a space to feel safe inside our own
us a space to feel safe inside our own companies to feel like we belong then we
companies to feel like we belong then we
companies to feel like we belong then we have to we’re forced to exert our own
have to we’re forced to exert our own
have to we’re forced to exert our own energy to protect ourselves from each
energy to protect ourselves from each
energy to protect ourselves from each other and by the way expose ourselves to
other and by the way expose ourselves to
other and by the way expose ourselves to greater danger from the outside if you
greater danger from the outside if you
greater danger from the outside if you have to worry about politics if you have
have to worry about politics if you have
have to worry about politics if you have to worry about someone stealing your
to worry about someone stealing your
to worry about someone stealing your credit if you have to worry about your
credit if you have to worry about your
credit if you have to worry about your boss not having your back think about
boss not having your back think about
boss not having your back think about the energy you invest not in your
the energy you invest not in your
the energy you invest not in your business not in the products you’re
business not in the products you’re
business not in the products you’re trying to develop not in your work not
trying to develop not in your work not
trying to develop not in your work not in how great you’re producing not in
in how great you’re producing not in
in how great you’re producing not in your creativity but in just keeping
your creativity but in just keeping
your creativity but in just keeping yourself feeling safe this is
yourself feeling safe this is
yourself feeling safe this is destructive the responsibility of
destructive the responsibility of
destructive the responsibility of leadership is two things one two
leadership is two things one two
leadership is two things one two Herman who gets in and who doesn’t get
Herman who gets in and who doesn’t get
Herman who gets in and who doesn’t get in this is what it means to start with
in this is what it means to start with
in this is what it means to start with why what are our values what are our
why what are our values what are our
why what are our values what are our beliefs who can we allow in second thing
beliefs who can we allow in second thing
beliefs who can we allow in second thing is to decide how big this is how big do
is to decide how big this is how big do
is to decide how big this is how big do we make the circle of safety how big do
we make the circle of safety how big do
we make the circle of safety how big do we make the circle of belonging do we
we make the circle of belonging do we
we make the circle of belonging do we keep it around just our c-level
keep it around just our c-level
keep it around just our c-level executives and call it an inner circle
executives and call it an inner circle
executives and call it an inner circle and allow others to try and fend for
and allow others to try and fend for
and allow others to try and fend for themselves and maybe try and get into
themselves and maybe try and get into
themselves and maybe try and get into our inner circle or do we extend it to
our inner circle or do we extend it to
our inner circle or do we extend it to the outermost edges of the organization
the outermost edges of the organization
the outermost edges of the organization great leaders extend the circle of
great leaders extend the circle of
great leaders extend the circle of safety the circle of belonging out to
safety the circle of belonging out to
safety the circle of belonging out to the outermost edges so the most junior
the outermost edges so the most junior
the outermost edges so the most junior person feels like they belong feels safe
person feels like they belong feels safe
person feels like they belong feels safe feels like they have top cover from
feels like they have top cover from
feels like they have top cover from somebody like Johnny Bravo
somebody like Johnny Bravo
somebody like Johnny Bravo that’s what these other two chemicals
that’s what these other two chemicals
that’s what these other two chemicals are trying to do serotonin is the
are trying to do serotonin is the
are trying to do serotonin is the leadership chemical is the responsible
leadership chemical is the responsible
leadership chemical is the responsible for feelings of Pride and status when
for feelings of Pride and status when
for feelings of Pride and status when you this is why public recognition is
you this is why public recognition is
you this is why public recognition is very important we are social animals and
very important we are social animals and
very important we are social animals and we need the recognition of others this
we need the recognition of others this
we need the recognition of others this is why we have the Oscars and this is
is why we have the Oscars and this is
is why we have the Oscars and this is why we have public awards events this is
why we have public awards events this is
why we have public awards events this is why we have commencement for graduation
why we have commencement for graduation
why we have commencement for graduation I mean think about it what does it
I mean think about it what does it
I mean think about it what does it really take to get to graduate college
really take to get to graduate college
really take to get to graduate college you need to pay your bills fulfill the
you need to pay your bills fulfill the
you need to pay your bills fulfill the minimum requirements and and collect
minimum requirements and and collect
minimum requirements and and collect enough credits that’s it right it’s a
enough credits that’s it right it’s a
enough credits that’s it right it’s a formula you could get an email that says
formula you could get an email that says
formula you could get an email that says congratulations
congratulations
congratulations you fulfilled all the requirements for
you fulfilled all the requirements for
you fulfilled all the requirements for graduation and clothes please print out
graduation and clothes please print out
graduation and clothes please print out the PDF of your diploma PS magna
the PDF of your diploma PS magna
the PDF of your diploma PS magna laude right
laude right
laude right wouldn’t feel so good right so instead
wouldn’t feel so good right so instead
wouldn’t feel so good right so instead we have a big ceremony to recognize the
we have a big ceremony to recognize the
we have a big ceremony to recognize the accomplishment and in the audience we
accomplishment and in the audience we
accomplishment and in the audience we put our family and our friends and our
put our family and our friends and our
put our family and our friends and our teachers all of those in our tribe
teachers all of those in our tribe
teachers all of those in our tribe who’ve supported us and watched our
who’ve supported us and watched our
who’ve supported us and watched our backs as we’ve made it through and then
backs as we’ve made it through and then
backs as we’ve made it through and then we show up on that day and we go up on
we show up on that day and we go up on
we show up on that day and we go up on that stage and we take our diploma it
that stage and we take our diploma it
that stage and we take our diploma it feels great
feels great
feels great we feel our status rise we feel our
we feel our status rise we feel our
we feel our status rise we feel our pride go up and by the way when you have
pride go up and by the way when you have
pride go up and by the way when you have serotonin in your veins your confidence
serotonin in your veins your confidence
serotonin in your veins your confidence goes up also and here’s the best part
goes up also and here’s the best part
goes up also and here’s the best part about serotonin at the exact moment that
about serotonin at the exact moment that
about serotonin at the exact moment that you took your diploma and you felt that
you took your diploma and you felt that
you took your diploma and you felt that surge of serotonin go through your body
surge of serotonin go through your body
surge of serotonin go through your body at the exact
at the exact
at the exact moment your parents sitting in the
moment your parents sitting in the
moment your parents sitting in the audience also got a surge of serotonin
audience also got a surge of serotonin
audience also got a surge of serotonin and also felt an intense pride watching
and also felt an intense pride watching
and also felt an intense pride watching you graduate and this is what serotonin
you graduate and this is what serotonin
you graduate and this is what serotonin is trying to do it is trying to
is trying to do it is trying to
is trying to do it is trying to reinforce the relationship between
reinforce the relationship between
reinforce the relationship between parent and child boss and employee coach
parent and child boss and employee coach
parent and child boss and employee coach and player the caregiver and the one who
and player the caregiver and the one who
and player the caregiver and the one who is is Greta is grateful for the support
is is Greta is grateful for the support
is is Greta is grateful for the support they are given and think about it listen
they are given and think about it listen
they are given and think about it listen to the speeches that we give if you give
to the speeches that we give if you give
to the speeches that we give if you give an award to somebody what do they say I
an award to somebody what do they say I
an award to somebody what do they say I couldn’t have done it I thank God I
couldn’t have done it I thank God I
couldn’t have done it I thank God I thank my parents I thank my coach
thank my parents I thank my coach
thank my parents I thank my coach we thank the person who we believed was
we thank the person who we believed was
we thank the person who we believed was looking out for us we could not have
looking out for us we could not have
looking out for us we could not have done this without them we say and they
done this without them we say and they
done this without them we say and they look at us and they say it’s so proud of
look at us and they say it’s so proud of
look at us and they say it’s so proud of you and we work to make them proud great
you and we work to make them proud great
you and we work to make them proud great teams don’t want to win the trophy great
teams don’t want to win the trophy great
teams don’t want to win the trophy great teams want to win one for the coach they
teams want to win one for the coach they
teams want to win one for the coach they want to make the coach proud we want to
want to make the coach proud we want to
want to make the coach proud we want to make our parents proud and it raises our
make our parents proud and it raises our
make our parents proud and it raises our status and it raises our confidence and
status and it raises our confidence and
status and it raises our confidence and it feels good and we internal will look
it feels good and we internal will look
it feels good and we internal will look after others so that they may accomplish
after others so that they may accomplish
after others so that they may accomplish the same this is what serotonin is
the same this is what serotonin is
the same this is what serotonin is trying desperately to do the problem is
trying desperately to do the problem is
trying desperately to do the problem is you can trick serotonin we live in a
you can trick serotonin we live in a
you can trick serotonin we live in a materialist society so we judge status
materialist society so we judge status
materialist society so we judge status very often in our country based on how
very often in our country based on how
very often in our country based on how much money you make right so any
much money you make right so any
much money you make right so any conspicuous display of wealth raises
conspicuous display of wealth raises
conspicuous display of wealth raises your status this is why they put the
your status this is why they put the
your status this is why they put the logos on the outside no good on the
logos on the outside no good on the
logos on the outside no good on the inside nobody can see them we want the
inside nobody can see them we want the
inside nobody can see them we want the red line of ours our proud of glasses
red line of ours our proud of glasses
red line of ours our proud of glasses how good you you own a pair of designer
how good you you own a pair of designer
how good you you own a pair of designer shoes how good does it feel to put on
shoes how good does it feel to put on
shoes how good does it feel to put on your Gucci shoes oh my god it feels so
your Gucci shoes oh my god it feels so
your Gucci shoes oh my god it feels so good you walk out and you feel a million
good you walk out and you feel a million
good you walk out and you feel a million bucks you can actually feel your
bucks you can actually feel your
bucks you can actually feel your confidence rise when you put on you put
confidence rise when you put on you put
confidence rise when you put on you put on the stuff right because it’s showing
on the stuff right because it’s showing
on the stuff right because it’s showing this display of status it feels great
this display of status it feels great
this display of status it feels great the problem is there was no real
the problem is there was no real
the problem is there was no real relationship that was reinforced because
relationship that was reinforced because
relationship that was reinforced because of it you tricked the system that’s why
of it you tricked the system that’s why
of it you tricked the system that’s why we keep trying to accomplish things and
we keep trying to accomplish things and
we keep trying to accomplish things and accumulate more and more material goods
accumulate more and more material goods
accumulate more and more material goods and yet we never feel successful because
and yet we never feel successful because
and yet we never feel successful because there was no relationship we tricked it
there was no relationship we tricked it
there was no relationship we tricked it we gained it serotonin is the leadership
we gained it serotonin is the leadership
we gained it serotonin is the leadership chemical the reason I call it the
chemical the reason I call it the
chemical the reason I call it the leadership chemical is a historical
leadership chemical is a historical
leadership chemical is a historical reason a very simple historical reason
reason a very simple historical reason
reason a very simple historical reason we had a very practical problem as our
we had a very practical problem as our
we had a very practical problem as our animal was developing as the Homo Sapien
animal was developing as the Homo Sapien
animal was developing as the Homo Sapien was developing
was developing
was developing we lived in communities of about a
we lived in communities of about a
we lived in communities of about a hundred and a hundred and fifty people
hundred and a hundred and fifty people
hundred and a hundred and fifty people and there’s a very practical issue which
and there’s a very practical issue which
and there’s a very practical issue which is if we’re hungry and somebody brings
is if we’re hungry and somebody brings
is if we’re hungry and somebody brings back food and drop a carcass on the
back food and drop a carcass on the
back food and drop a carcass on the floor we’re all gonna rush in to eat and
floor we’re all gonna rush in to eat and
floor we’re all gonna rush in to eat and if you’re lucky enough to be built like
if you’re lucky enough to be built like
if you’re lucky enough to be built like a linebacker
a linebacker
a linebacker you will elbow your way to the front and
you will elbow your way to the front and
you will elbow your way to the front and if you’re the artistic one of the family
you get the elbow in the face not a good
you get the elbow in the face not a good system to keep the whole tribe alive and
system to keep the whole tribe alive and
system to keep the whole tribe alive and definitely not a good system for
definitely not a good system for
definitely not a good system for cooperation because remember the value
cooperation because remember the value
cooperation because remember the value of group living means that if I trust
of group living means that if I trust
of group living means that if I trust you and you trust me I can fall asleep
you and you trust me I can fall asleep
you and you trust me I can fall asleep at night and trust that you will alert
at night and trust that you will alert
at night and trust that you will alert me to danger if I don’t trust you I
me to danger if I don’t trust you I
me to danger if I don’t trust you I can’t go to sleep at night it’s the same
can’t go to sleep at night it’s the same
can’t go to sleep at night it’s the same in our companies if we trust each other
in our companies if we trust each other
in our companies if we trust each other we will turn our backs we will take
we will turn our backs we will take
we will turn our backs we will take risks we will innovate we will do things
risks we will innovate we will do things
risks we will innovate we will do things that will change the course of our world
that will change the course of our world
that will change the course of our world if I don’t trust you I can’t do that I
if I don’t trust you I can’t do that I
if I don’t trust you I can’t do that I can’t do that there’s value in group
can’t do that there’s value in group
can’t do that there’s value in group living and group working and so if you
living and group working and so if you
living and group working and so if you got an elbow in the face that afternoon
got an elbow in the face that afternoon
got an elbow in the face that afternoon odds are very high that you’re not gonna
odds are very high that you’re not gonna
odds are very high that you’re not gonna wake the guy who punched you if dangers
wake the guy who punched you if dangers
wake the guy who punched you if dangers there you’re just not gonna do it bad
there you’re just not gonna do it bad
there you’re just not gonna do it bad system and so we evolved into
system and so we evolved into
system and so we evolved into hierarchical animals we’re constantly
hierarchical animals we’re constantly
hierarchical animals we’re constantly assessing and judging each other
assessing and judging each other
assessing and judging each other constantly arranging ourselves who’s the
constantly arranging ourselves who’s the
constantly arranging ourselves who’s the Alpha who’s the dominant who’s the one
Alpha who’s the dominant who’s the one
Alpha who’s the dominant who’s the one who sort of is the is that is the more
who sort of is the is that is the more
who sort of is the is that is the more dominant personality or dominant talent
dominant personality or dominant talent
dominant personality or dominant talent in the room in caveman times that might
in the room in caveman times that might
in the room in caveman times that might have been physical muscle in the
have been physical muscle in the
have been physical muscle in the creative industry it might be talent in
creative industry it might be talent in
creative industry it might be talent in you know the military might be courage
you know the military might be courage
you know the military might be courage there’s no standard by which we judge
there’s no standard by which we judge
there’s no standard by which we judge alphas it’s relative to the industries
alphas it’s relative to the industries
alphas it’s relative to the industries were in and it’s relative to us as well
were in and it’s relative to us as well
were in and it’s relative to us as well if you’ve ever met someone and you were
if you’ve ever met someone and you were
if you’ve ever met someone and you were nervous while you were meeting them
nervous while you were meeting them
nervous while you were meeting them you’re not the alpha we’ve all had the
you’re not the alpha we’ve all had the
you’re not the alpha we’ve all had the experience where we’re meeting somebody
experience where we’re meeting somebody
experience where we’re meeting somebody and we can sense that they’re nervous
and we can sense that they’re nervous
and we can sense that they’re nervous meeting us you’re the Alpha I’ll tell
meeting us you’re the Alpha I’ll tell
meeting us you’re the Alpha I’ll tell you a little aside that’s kind of funny
you a little aside that’s kind of funny
you a little aside that’s kind of funny you know when women all live together
you know when women all live together
you know when women all live together their menstrual cycles align right
their menstrual cycles align right
their menstrual cycles align right assuming they’re not on the pill then it
assuming they’re not on the pill then it
assuming they’re not on the pill then it doesn’t work right but if they’re not on
doesn’t work right but if they’re not on
doesn’t work right but if they’re not on the pill that all the menstrual cycles
the pill that all the menstrual cycles
the pill that all the menstrual cycles go together on the same schedule it’s
go together on the same schedule it’s
go together on the same schedule it’s not arbitrary
not arbitrary
not arbitrary they always align with the alpha females
they always align with the alpha females
they always align with the alpha females schedule and the reason is is
schedule and the reason is is
schedule and the reason is is because when a woman is in her menstrual
because when a woman is in her menstrual
because when a woman is in her menstrual cycle she can’t bear children and so in
cycle she can’t bear children and so in
cycle she can’t bear children and so in evolutionary terms you want the alpha
evolutionary terms you want the alpha
evolutionary terms you want the alpha male the alpha female to to do it so you
male the alpha female to to do it so you
male the alpha female to to do it so you can have alpha children right nice
can have alpha children right nice
can have alpha children right nice strong strapping kids are gonna survive
strong strapping kids are gonna survive
strong strapping kids are gonna survive but if she’s off the market that
but if she’s off the market that
but if she’s off the market that produces competition so mother nature
produces competition so mother nature
produces competition so mother nature has in created a very clever way that
has in created a very clever way that
has in created a very clever way that when she’s off the market everyone’s off
when she’s off the market everyone’s off
when she’s off the market everyone’s off the market back to the talk so we’re
the market back to the talk so we’re
the market back to the talk so we’re constantly judging and assessing each
constantly judging and assessing each
constantly judging and assessing each other who’s alpha right and what we do
other who’s alpha right and what we do
other who’s alpha right and what we do is when we assess that someone else is
is when we assess that someone else is
is when we assess that someone else is the Alpha we voluntarily take a step
the Alpha we voluntarily take a step
the Alpha we voluntarily take a step back and allow them to eat first alphas
back and allow them to eat first alphas
back and allow them to eat first alphas get first choice of meat and first
get first choice of meat and first
get first choice of meat and first choice of mate good system good system
choice of mate good system good system
choice of mate good system good system the Alpha gets to eat first the rest of
the Alpha gets to eat first the rest of
the Alpha gets to eat first the rest of us may not get the best cut of meat but
us may not get the best cut of meat but
us may not get the best cut of meat but we will get to eat eventually and we
we will get to eat eventually and we
we will get to eat eventually and we won’t get an elbow in the face good
won’t get an elbow in the face good
won’t get an elbow in the face good system will happily alert them to danger
system will happily alert them to danger
system will happily alert them to danger later good system this is why we’re
later good system this is why we’re
later good system this is why we’re constantly trying to raise our status is
constantly trying to raise our status is
constantly trying to raise our status is because there are benefits to being the
because there are benefits to being the
because there are benefits to being the Alpha people will do things for us and
Alpha people will do things for us and
Alpha people will do things for us and step back and offer us favors right
step back and offer us favors right
step back and offer us favors right we’re and we to this day we’re perfectly
we’re and we to this day we’re perfectly
we’re and we to this day we’re perfectly comfortable giving special treatment to
comfortable giving special treatment to
comfortable giving special treatment to our alphas no one has a problem that
our alphas no one has a problem that
our alphas no one has a problem that your boss makes more money than you you
your boss makes more money than you you
your boss makes more money than you you might think he’s an ass but you don’t
might think he’s an ass but you don’t
might think he’s an ass but you don’t have a problem that he makes more money
have a problem that he makes more money
have a problem that he makes more money nobody has a problem that somebody
nobody has a problem that somebody
nobody has a problem that somebody outranked who outranks us at work has a
outranked who outranks us at work has a
outranked who outranks us at work has a bigger office than us doesn’t offend us
bigger office than us doesn’t offend us
bigger office than us doesn’t offend us it is deeply ingrained in us we happily
it is deeply ingrained in us we happily
it is deeply ingrained in us we happily step aside and allow our alphas first
step aside and allow our alphas first
step aside and allow our alphas first choice of meat and first choice of mate
choice of meat and first choice of mate
choice of meat and first choice of mate it’s good to be the king there are
it’s good to be the king there are
it’s good to be the king there are advantages that come with being the
advantages that come with being the
advantages that come with being the Alpha you get special treatment you get
Alpha you get special treatment you get
Alpha you get special treatment you get to eat first
to eat first
to eat first people show you love and respect it
people show you love and respect it
people show you love and respect it boosts the serotonin you walk around
boosts the serotonin you walk around
boosts the serotonin you walk around like this it boosts your confidence it’s
like this it boosts your confidence it’s
like this it boosts your confidence it’s awesome but it comes at a cost
awesome but it comes at a cost
awesome but it comes at a cost you see the group is not stupid
you see the group is not stupid
you see the group is not stupid we’re not giving all of that stuff away
we’re not giving all of that stuff away
we’re not giving all of that stuff away for free leadership alpha comes at a
for free leadership alpha comes at a
for free leadership alpha comes at a cost
cost
cost you see we expect that when danger
you see we expect that when danger
you see we expect that when danger threatens us from the outside that the
threatens us from the outside that the
threatens us from the outside that the person who’s actually stronger the
person who’s actually stronger the
person who’s actually stronger the person who’s better fed and the person
person who’s better fed and the person
person who’s better fed and the person who is actually teeming with
who is actually teeming with
who is actually teeming with serotonin and actually has higher
serotonin and actually has higher
serotonin and actually has higher confidence of the rest of us we expect
confidence of the rest of us we expect
confidence of the rest of us we expect them to run towards the danger to
them to run towards the danger to
them to run towards the danger to protect us this is what it means to be a
protect us this is what it means to be a
protect us this is what it means to be a leader the cost of leadership is
leader the cost of leadership is
leader the cost of leadership is self-interest if you’re not willing to
self-interest if you’re not willing to
self-interest if you’re not willing to give up your perks when it matters then
give up your perks when it matters then
give up your perks when it matters then you probably shouldn’t get promoted you
you probably shouldn’t get promoted you
you probably shouldn’t get promoted you might be an authority but you will not
might be an authority but you will not
might be an authority but you will not be a leader leadership comes at a cost
be a leader leadership comes at a cost
be a leader leadership comes at a cost you don’t get to do less work when you
you don’t get to do less work when you
you don’t get to do less work when you get more senior you have to do more work
get more senior you have to do more work
get more senior you have to do more work and the more work you have to do is put
and the more work you have to do is put
and the more work you have to do is put yourself at risk to look after others
yourself at risk to look after others
yourself at risk to look after others that is the anthropological definition
that is the anthropological definition
that is the anthropological definition of what a leader is this is why we’re so
of what a leader is this is why we’re so
of what a leader is this is why we’re so offended by these banker boys who pay
offended by these banker boys who pay
offended by these banker boys who pay themselves astronomical salaries it has
themselves astronomical salaries it has
themselves astronomical salaries it has nothing to do with the number it has to
nothing to do with the number it has to
nothing to do with the number it has to do with the fact that they have violated
do with the fact that they have violated
do with the fact that they have violated a deep-seated social contract we know
a deep-seated social contract we know
a deep-seated social contract we know that they made all of that money and
that they made all of that money and
that they made all of that money and allowed their people to be sacrificed in
allowed their people to be sacrificed in
allowed their people to be sacrificed in fact they may have sacrificed their
fact they may have sacrificed their
fact they may have sacrificed their people for the money if I told you we’re
people for the money if I told you we’re
people for the money if I told you we’re gonna give a hundred and fifty million
gonna give a hundred and fifty million
gonna give a hundred and fifty million dollars to Nelson Mandela would anyone
dollars to Nelson Mandela would anyone
dollars to Nelson Mandela would anyone have a problem with that nope two
have a problem with that nope two
have a problem with that nope two hundred and fifty million dollars to
hundred and fifty million dollars to
hundred and fifty million dollars to mother Teresa got an issue with it no
mother Teresa got an issue with it no
mother Teresa got an issue with it no it’s not the number it’s not the amount
it’s not the number it’s not the amount
it’s not the number it’s not the amount of money they make it’s that we are
of money they make it’s that we are
of money they make it’s that we are deeply and viscerally offended that we
deeply and viscerally offended that we
deeply and viscerally offended that we know that we allowed them to have this
know that we allowed them to have this
know that we allowed them to have this alpha position and they did not fulfill
alpha position and they did not fulfill
alpha position and they did not fulfill their responsibility of the Alpha
their responsibility of the Alpha
their responsibility of the Alpha they’re supposed to sacrifice themselves
they’re supposed to sacrifice themselves
they’re supposed to sacrifice themselves for us never sacrifice us for themselves
for us never sacrifice us for themselves
for us never sacrifice us for themselves this is why we’re angry and offended and
this is why we’re angry and offended and
this is why we’re angry and offended and don’t trust them they fail oh there’s
don’t trust them they fail oh there’s
don’t trust them they fail oh there’s more
[Music]
[Music] oxytocin this is the best chemical of
oxytocin this is the best chemical of
oxytocin this is the best chemical of all oxytocin is the feeling of love and
all oxytocin is the feeling of love and
all oxytocin is the feeling of love and trust and friendship it’s all the warm
trust and friendship it’s all the warm
trust and friendship it’s all the warm and fuzzies it’s all the unicorns and
and fuzzies it’s all the unicorns and
and fuzzies it’s all the unicorns and rainbows it’s the reason we like to
rainbows it’s the reason we like to
rainbows it’s the reason we like to spend time with our friends even if we
spend time with our friends even if we
spend time with our friends even if we don’t do anything with them we just
don’t do anything with them we just
don’t do anything with them we just simply watch TV we love their company I
simply watch TV we love their company I
simply watch TV we love their company I promise you nearly every single person
promise you nearly every single person
promise you nearly every single person sitting in this room today chose the
sitting in this room today chose the
sitting in this room today chose the person they’re sitting next to you’re
person they’re sitting next to you’re
person they’re sitting next to you’re not sitting next to a stranger you’re
not sitting next to a stranger you’re
not sitting next to a stranger you’re sitting next to somebody you met came
sitting next to somebody you met came
sitting next to somebody you met came with or or kind of know a little bit why
with or or kind of know a little bit why
with or or kind of know a little bit why because it makes you feel safer doesn’t
because it makes you feel safer doesn’t
because it makes you feel safer doesn’t it if you got up and went and sat next
it if you got up and went and sat next
it if you got up and went and sat next to strangers wouldn’t feel so good
to strangers wouldn’t feel so good
to strangers wouldn’t feel so good that’s the feeling of oxytocin oxytocin
that’s the feeling of oxytocin oxytocin
that’s the feeling of oxytocin oxytocin is that intense feeling of safety that
is that intense feeling of safety that
is that intense feeling of safety that someone’s got your back there are
someone’s got your back there are
someone’s got your back there are multiple ways you can get oxytocin one
multiple ways you can get oxytocin one
multiple ways you can get oxytocin one way to get it is physical contact
way to get it is physical contact
way to get it is physical contact hugging feels wonderful right this when
hugging feels wonderful right this when
hugging feels wonderful right this when women give birth to children huge surge
women give birth to children huge surge
women give birth to children huge surge of oxytocin in their body this is what’s
of oxytocin in their body this is what’s
of oxytocin in their body this is what’s responsible for the mother parent that
responsible for the mother parent that
responsible for the mother parent that the mother-child bond right it’s all
the mother-child bond right it’s all
the mother-child bond right it’s all that oxytocin in the system this is why
that oxytocin in the system this is why
that oxytocin in the system this is why shaking hands matters imagine you’re
shaking hands matters imagine you’re
shaking hands matters imagine you’re doing the deal with someone and you’re
doing the deal with someone and you’re
doing the deal with someone and you’re ready to sign the contract and you say
ready to sign the contract and you say
ready to sign the contract and you say I’m so excited to do business with you
I’m so excited to do business with you
I’m so excited to do business with you and they go I don’t need to shake let’s
and they go I don’t need to shake let’s
and they go I don’t need to shake let’s sign the contract I’m also excited to do
sign the contract I’m also excited to do
sign the contract I’m also excited to do business with you you go great
business with you you go great
business with you you go great well let’s shake on it then they go no
well let’s shake on it then they go no
well let’s shake on it then they go no no no I agree to all the terms let’s get
no no I agree to all the terms let’s get
no no I agree to all the terms let’s get this deal done I can’t wait to work with
this deal done I can’t wait to work with
this deal done I can’t wait to work with you there you might get everything you
you there you might get everything you
you there you might get everything you want in the contract but business
want in the contract but business
want in the contract but business relationships are not rational
relationships are not rational
relationships are not rational they’re about feeling safe they’re about
they’re about feeling safe they’re about
they’re about feeling safe they’re about feeling we belong it’s human and one of
feeling we belong it’s human and one of
feeling we belong it’s human and one of the ways we want to know that that
the ways we want to know that that
the ways we want to know that that relationship is solidified is with
relationship is solidified is with
relationship is solidified is with physical touch
physical touch
physical touch they’re simple refusal to touch you to
they’re simple refusal to touch you to
they’re simple refusal to touch you to exchange that oxytocin means one of two
exchange that oxytocin means one of two
exchange that oxytocin means one of two things will happen
things will happen
things will happen you will either completely scuttle the
you will either completely scuttle the
you will either completely scuttle the deal or you will go into it
deal or you will go into it
deal or you will go into it nervous human bonds matter another way
nervous human bonds matter another way
nervous human bonds matter another way you can get oxytocin is through acts of
you can get oxytocin is through acts of
you can get oxytocin is through acts of human generosity an act of human
human generosity an act of human
human generosity an act of human generosity is defined as giving of your
generosity is defined as giving of your
generosity is defined as giving of your time and energy and expecting nothing in
time and energy and expecting nothing in
time and energy and expecting nothing in turn money doesn’t work sorry if I told
turn money doesn’t work sorry if I told
turn money doesn’t work sorry if I told you that this morning I gave a thousand
you that this morning I gave a thousand
you that this morning I gave a thousand dollars to charity what would you think
dollars to charity what would you think
dollars to charity what would you think of me you’d be like good for you what do
of me you’d be like good for you what do
of me you’d be like good for you what do you want to metal but if I told you that
you want to metal but if I told you that
you want to metal but if I told you that last Saturday I gave up my day and I
last Saturday I gave up my day and I
last Saturday I gave up my day and I went and painted schools in the inner
went and painted schools in the inner
went and painted schools in the inner city then what would you think you’d be
city then what would you think you’d be
city then what would you think you’d be like nice cool I should do more right
like nice cool I should do more right
like nice cool I should do more right the the value of my labor much less than
the the value of my labor much less than
the the value of my labor much less than a thousand dollars could have hired many
a thousand dollars could have hired many
a thousand dollars could have hired many more people for a thousand dollars to go
more people for a thousand dollars to go
more people for a thousand dollars to go paint schools in the inner city but you
paint schools in the inner city but you
paint schools in the inner city but you see as human beings we put a premium on
see as human beings we put a premium on
see as human beings we put a premium on time because it is an equal commodity
time because it is an equal commodity
time because it is an equal commodity and it is a non redeemable commodity you
and it is a non redeemable commodity you
and it is a non redeemable commodity you spend money you make money you spend
spend money you make money you spend
spend money you make money you spend time you’ll never get it back some of
time you’ll never get it back some of
time you’ll never get it back some of you are sitting in this room right now
you are sitting in this room right now
you are sitting in this room right now saying I will never get this time back
saying I will never get this time back
saying I will never get this time back I got nothing for you so we put a
I got nothing for you so we put a
I got nothing for you so we put a premium on people who give us their time
premium on people who give us their time
premium on people who give us their time and energy a leader who says to you I’ll
and energy a leader who says to you I’ll
and energy a leader who says to you I’ll pay for something for you is not a
pay for something for you is not a
pay for something for you is not a leader a leader comes and sits down next
leader a leader comes and sits down next
leader a leader comes and sits down next to you and says how can I help you is a
to you and says how can I help you is a
to you and says how can I help you is a leader I was talking to some oil
leader I was talking to some oil
leader I was talking to some oil executives and they were trying to
executives and they were trying to
executives and they were trying to convince me that they really care about
convince me that they really care about
convince me that they really care about how fulfilled and how happy their
how fulfilled and how happy their
how fulfilled and how happy their employees are at work to which I said no
employees are at work to which I said no
employees are at work to which I said no you don’t and they said no we do and I
you don’t and they said no we do and I
you don’t and they said no we do and I said no you don’t and they said yeah we
said no you don’t and they said yeah we
said no you don’t and they said yeah we do you see how this win and I said I bet
do you see how this win and I said I bet
do you see how this win and I said I bet you hired some high-priced consultancy
you hired some high-priced consultancy
you hired some high-priced consultancy to come and do a web survey about
to come and do a web survey about
to come and do a web survey about whether people like their jobs or not
whether people like their jobs or not
whether people like their jobs or not and they said well we didn’t hire a
and they said well we didn’t hire a
and they said well we didn’t hire a consultancy I said okay so it’s kind of
consultancy I said okay so it’s kind of
consultancy I said okay so it’s kind of like sending your son an email right
like sending your son an email right
like sending your son an email right dear son your mother and I care that you
dear son your mother and I care that you
dear son your mother and I care that you feel like a valuable part of this family
feel like a valuable part of this family
feel like a valuable part of this family please tell us candidly what we can do
please tell us candidly what we can do
please tell us candidly what we can do better so that you feel like you belong
better so that you feel like you belong
better so that you feel like you belong here because we really love you love dad
here because we really love you love dad
here because we really love you love dad or you go into his room you sit on his
or you go into his room you sit on his
or you go into his room you sit on his bed and you say hey son your mom and I
bed and you say hey son your mom and I
bed and you say hey son your mom and I really care that you feel like a
really care that you feel like a
really care that you feel like a valuable member of this family
valuable member of this family
valuable member of this family please tell us candidly what we can do
please tell us candidly what we can do
please tell us candidly what we can do better because we want you to feel like
better because we want you to feel like
better because we want you to feel like you belong and we really love you same
you belong and we really love you same
you belong and we really love you same words same intention same desire the
words same intention same desire the
words same intention same desire the difference is one you gave time and
difference is one you gave time and
difference is one you gave time and energy and the other one you didn’t this
energy and the other one you didn’t this
energy and the other one you didn’t this is the problem with email it’s too easy
is the problem with email it’s too easy
is the problem with email it’s too easy it’s too easy
it’s too easy
it’s too easy there’s no time and energy expended it’s
there’s no time and energy expended it’s
there’s no time and energy expended it’s too easy don’t feel anything if I come
too easy don’t feel anything if I come
too easy don’t feel anything if I come to your house for dinner you make me a
to your house for dinner you make me a
to your house for dinner you make me a lovely dinner the next day I send you a
lovely dinner the next day I send you a
lovely dinner the next day I send you a very nice thank you email what a
very nice thank you email what a
very nice thank you email what a wonderful host you are or three days
wonderful host you are or three days
wonderful host you are or three days later you receive a handwritten note
later you receive a handwritten note
later you receive a handwritten note from me with the exact same words that
from me with the exact same words that
from me with the exact same words that were written in the email which one
were written in the email which one
were written in the email which one makes you feel better and written note
makes you feel better and written note
makes you feel better and written note the sentiment was the same the words
the sentiment was the same the words
the sentiment was the same the words were the same the difference is one took
were the same the difference is one took
were the same the difference is one took a little more time and a little more
a little more time and a little more
a little more time and a little more energy leaders are the ones who give us
energy leaders are the ones who give us
energy leaders are the ones who give us their time and give us their energy not
their time and give us their energy not
their time and give us their energy not the ones who give us their money it
the ones who give us their money it
the ones who give us their money it doesn’t count doesn’t work just
doesn’t count doesn’t work just
doesn’t count doesn’t work just biologically doesn’t work this is how
biologically doesn’t work this is how
biologically doesn’t work this is how you get oxytocin doing nice things for
you get oxytocin doing nice things for
you get oxytocin doing nice things for people that require that you sacrifice a
people that require that you sacrifice a
people that require that you sacrifice a little bit of time a little bit of
little bit of time a little bit of
little bit of time a little bit of energy something you will never get back
energy something you will never get back
energy something you will never get back and if you expect something in return
and if you expect something in return
and if you expect something in return then you weren’t really giving in the
then you weren’t really giving in the
then you weren’t really giving in the first place you take someone out for
first place you take someone out for
first place you take someone out for dinner because you want them to hire you
dinner because you want them to hire you
dinner because you want them to hire you you’re not really taking them out for
you’re not really taking them out for
you’re not really taking them out for you want something in return it’s just a
you want something in return it’s just a
you want something in return it’s just a protracted transaction it’s not
protracted transaction it’s not
protracted transaction it’s not relationship building it’s nonsense I
relationship building it’s nonsense I
relationship building it’s nonsense I was walking down the streets of New York
was walking down the streets of New York
was walking down the streets of New York true story and guy in front of me his
true story and guy in front of me his
true story and guy in front of me his backpack opened a bunch of paper filled
backpack opened a bunch of paper filled
backpack opened a bunch of paper filled spilled out on the on the street didn’t
spilled out on the on the street didn’t
spilled out on the on the street didn’t think much of it I bent down gathered
think much of it I bent down gathered
think much of it I bent down gathered the papers up handed them back to him
the papers up handed them back to him
the papers up handed them back to him and pointed out that his bag had opened
and pointed out that his bag had opened
and pointed out that his bag had opened I did a small act of generosity for
I did a small act of generosity for
I did a small act of generosity for somebody I got a small burst of oxytocin
somebody I got a small burst of oxytocin
somebody I got a small burst of oxytocin I felt good also the person on the
I felt good also the person on the
I felt good also the person on the receiving end of the act of generosity
receiving end of the act of generosity
receiving end of the act of generosity feels good they get a shot of oxytocin
feels good they get a shot of oxytocin
feels good they get a shot of oxytocin he felt good he says thanks I get to the
he felt good he says thanks I get to the
he felt good he says thanks I get to the end of the block and I’m standing
end of the block and I’m standing
end of the block and I’m standing waiting to cross the street and a guy
waiting to cross the street and a guy
waiting to cross the street and a guy who’s also happens to be standing
who’s also happens to be standing
who’s also happens to be standing waiting to cross the street turns around
waiting to cross the street turns around
waiting to cross the street turns around true story turns around and says to me I
true story turns around and says to me I
true story turns around and says to me I saw what you did back there that was
saw what you did back there that was
saw what you did back there that was really cool
really cool
really cool as it turns out witnessing acts of human
as it turns out witnessing acts of human
as it turns out witnessing acts of human generosity release oxytocin remember our
generosity release oxytocin remember our
generosity release oxytocin remember our bodies are trying to get us to repeat
bodies are trying to get us to repeat
bodies are trying to get us to repeat behaviors that are in our best interest
behaviors that are in our best interest
behaviors that are in our best interest and it’s making us feel good when we see
and it’s making us feel good when we see
and it’s making us feel good when we see or do acts of human generosity so that
or do acts of human generosity so that
or do acts of human generosity so that we will do them in fact the more
we will do them in fact the more
we will do them in fact the more oxytocin you have in your body the more
oxytocin you have in your body the more
oxytocin you have in your body the more generous you actually become in others
generous you actually become in others
generous you actually become in others the more you do the more you want to do
the more you do the more you want to do
the more you do the more you want to do it gets better than that
it gets better than that
it gets better than that lots of oxytocin in your body inhibits
lots of oxytocin in your body inhibits
lots of oxytocin in your body inhibits addiction it makes it very difficult to
addiction it makes it very difficult to
addiction it makes it very difficult to get addicted to something when you have
get addicted to something when you have
get addicted to something when you have lots of oxytocin your body actually hits
lots of oxytocin your body actually hits
lots of oxytocin your body actually hits addiction it boosts your immune system
addiction it boosts your immune system
addiction it boosts your immune system it makes you healthier
it makes you healthier
it makes you healthier that’s why happy people live longer it’s
that’s why happy people live longer it’s
that’s why happy people live longer it’s why couples live longer
why couples live longer
why couples live longer oxytocin it actually is good for us it
oxytocin it actually is good for us it
oxytocin it actually is good for us it increases our ability to solve problems
increases our ability to solve problems
increases our ability to solve problems it increases our creativity it’s really
it increases our creativity it’s really
it increases our creativity it’s really good for us and it’s not addictive it
good for us and it’s not addictive it
good for us and it’s not addictive it just feels great it takes time to build
just feels great it takes time to build
just feels great it takes time to build up though you know if I I went on a date
up though you know if I I went on a date
up though you know if I I went on a date with a girl the other day there’s a
with a girl the other day there’s a
with a girl the other day there’s a first date we totally got along great
first date we totally got along great
first date we totally got along great we’re gonna get married why are you
we’re gonna get married why are you
we’re gonna get married why are you laughing that’s my social life
laughing that’s my social life
laughing that’s my social life the reason you laugh is because you
the reason you laugh is because you
the reason you laugh is because you inherently know that I cannot form a
inherently know that I cannot form a
inherently know that I cannot form a bond of trust strong enough to get
bond of trust strong enough to get
bond of trust strong enough to get married in seven days you know that why
married in seven days you know that why
married in seven days you know that why don’t you go on a couple more days but
don’t you go on a couple more days but
don’t you go on a couple more days but inherently you know that right but if I
inherently you know that right but if I
inherently you know that right but if I told you that I’ve been dating somebody
told you that I’ve been dating somebody
told you that I’ve been dating somebody for seven years and we’re not married
for seven years and we’re not married
for seven years and we’re not married yet what do you say
yet what do you say
yet what do you say what’s wrong in other words we know that
what’s wrong in other words we know that
what’s wrong in other words we know that that bond of trust takes more than seven
that bond of trust takes more than seven
that bond of trust takes more than seven days in less than seven years don’t know
days in less than seven years don’t know
days in less than seven years don’t know how long it takes them so when you start
how long it takes them so when you start
how long it takes them so when you start a new job and you’re really excited to
a new job and you’re really excited to
a new job and you’re really excited to work there and they’re really excited to
work there and they’re really excited to
work there and they’re really excited to have you don’t quite feel like you
have you don’t quite feel like you
have you don’t quite feel like you belong you don’t quite feel like you’re
belong you don’t quite feel like you’re
belong you don’t quite feel like you’re trusted yet right even though you were
trusted yet right even though you were
trusted yet right even though you were really excited they’re like that takes
really excited they’re like that takes
really excited they’re like that takes time
time
time and you have to do little acts of
and you have to do little acts of
and you have to do little acts of generosity and make little sacrifices do
generosity and make little sacrifices do
generosity and make little sacrifices do little things for people not big risk
little things for people not big risk
little things for people not big risk small risks it’s like dating you know
small risks it’s like dating you know
small risks it’s like dating you know you don’t start by buying them a diamond
you don’t start by buying them a diamond
you don’t start by buying them a diamond you start by taking them for lunch
you start by taking them for lunch
you start by taking them for lunch buying them a drink you know little bits
buying them a drink you know little bits
buying them a drink you know little bits then they take you out or that you take
then they take you out or that you take
then they take you out or that you take them out again you do something a little
them out again you do something a little
them out again you do something a little bigger then you do that in a movie then
bigger then you do that in a movie then
bigger then you do that in a movie then they come over and then you buy them
they come over and then you buy them
they come over and then you buy them flowers and then you say I love you and
flowers and then you say I love you and
flowers and then you say I love you and one day you wake up in the morning it’s
one day you wake up in the morning it’s
one day you wake up in the morning it’s like you press this belief button you
like you press this belief button you
like you press this belief button you just I I’m in love I don’t know when it
just I I’m in love I don’t know when it
just I I’m in love I don’t know when it happened just clicks and you feel like
happened just clicks and you feel like
happened just clicks and you feel like you belong same thing at work same thing
you belong same thing at work same thing
you belong same thing at work same thing at work it just clicks and you feel like
at work it just clicks and you feel like
at work it just clicks and you feel like you belong because you got enough
you belong because you got enough
you belong because you got enough oxytocin built up in your system
oxytocin built up in your system
oxytocin built up in your system we don’t allow this to happen we’re too
we don’t allow this to happen we’re too
we don’t allow this to happen we’re too busy sending emails we’re too busy
busy sending emails we’re too busy
busy sending emails we’re too busy sending emails the next time you want to
sending emails the next time you want to
sending emails the next time you want to tell somebody something email is
tell somebody something email is
tell somebody something email is fantastic for the exchange of
fantastic for the exchange of
fantastic for the exchange of information right it’s fantastic here’s
information right it’s fantastic here’s
information right it’s fantastic here’s the report you wanted the meetings at
the report you wanted the meetings at
the report you wanted the meetings at four o’clock fantastic what did you
four o’clock fantastic what did you
four o’clock fantastic what did you think of my idea do not reply on an
think of my idea do not reply on an
think of my idea do not reply on an email that’s an emotional question email
email that’s an emotional question email
email that’s an emotional question email is a rational tool you get up from your
is a rational tool you get up from your
is a rational tool you get up from your desk you walk the 30 feet and you say
desk you walk the 30 feet and you say
desk you walk the 30 feet and you say wanted to tell you what I thought of
wanted to tell you what I thought of
wanted to tell you what I thought of your idea
your idea
your idea and I promise you not only will that
and I promise you not only will that
and I promise you not only will that information be better received but you
information be better received but you
information be better received but you will start to create relationship
will start to create relationship
will start to create relationship because oxytocin starts to get released
because oxytocin starts to get released
because oxytocin starts to get released if you can’t get up and walk 30 feet
if you can’t get up and walk 30 feet
if you can’t get up and walk 30 feet pick up the telephone I’ve done it it’s
pick up the telephone I’ve done it it’s
pick up the telephone I’ve done it it’s an amazing thing you pick up the phone
an amazing thing you pick up the phone
an amazing thing you pick up the phone you go hey they’re like hey what’s the
you go hey they’re like hey what’s the
you go hey they’re like hey what’s the matter they’re like no I’m just I’m just
matter they’re like no I’m just I’m just
matter they’re like no I’m just I’m just replying to your email
wanted to tell you what I thought what
wanted to tell you what I thought what and people who tell me but I need a
and people who tell me but I need a
and people who tell me but I need a paper trail have the conversation hang
paper trail have the conversation hang
paper trail have the conversation hang up and say just to confirm what we
up and say just to confirm what we
up and say just to confirm what we talked about boom there’s your paper
talked about boom there’s your paper
talked about boom there’s your paper trail the reason we get so many emails
trail the reason we get so many emails
trail the reason we get so many emails is because we reply to them all and
is because we reply to them all and
is because we reply to them all and twelve emails are sent and then somebody
twelve emails are sent and then somebody
twelve emails are sent and then somebody misunderstands something and somebody
misunderstands something and somebody
misunderstands something and somebody gets angry and then you have to pick up
gets angry and then you have to pick up
gets angry and then you have to pick up the phone and deal with it anyway – at
the phone and deal with it anyway – at
the phone and deal with it anyway – at the beginning quicker easier better
the beginning quicker easier better
the beginning quicker easier better biology give your time and give your
biology give your time and give your
biology give your time and give your energy and this is why leadership is
energy and this is why leadership is
energy and this is why leadership is really difficult but you can’t give it
really difficult but you can’t give it
really difficult but you can’t give it to everyone because you don’t have
to everyone because you don’t have
to everyone because you don’t have enough to give to everyone you just
enough to give to everyone you just
enough to give to everyone you just can’t you have to make sure that you can
can’t you have to make sure that you can
can’t you have to make sure that you can trust others to trust others to trust
trust others to trust others to trust
trust others to trust others to trust others to trust others and this is what
others to trust others and this is what
others to trust others and this is what happens in the circle of belonging in
happens in the circle of belonging in
happens in the circle of belonging in the circle of safety this is what
the circle of safety this is what
the circle of safety this is what effective bureaucracy is which is as the
effective bureaucracy is which is as the
effective bureaucracy is which is as the CEO as the leader or whatever your job
CEO as the leader or whatever your job
CEO as the leader or whatever your job is you have one responsibility and one
is you have one responsibility and one
is you have one responsibility and one responsibility only which is to make
responsibility only which is to make
responsibility only which is to make sure the people you know that you have
sure the people you know that you have
sure the people you know that you have physical contact with you know their
physical contact with you know their
physical contact with you know their names
names
names our confident and feel looked after and
our confident and feel looked after and
our confident and feel looked after and encouraged them to do the same for the
encouraged them to do the same for the
encouraged them to do the same for the big ones who work beneath them who brew
big ones who work beneath them who brew
big ones who work beneath them who brew neat work beneath them who work beneath
neat work beneath them who work beneath
neat work beneath them who work beneath them and when this group of people
them and when this group of people
them and when this group of people really feel safe then they will invite
really feel safe then they will invite
really feel safe then they will invite in the customer to also feel safe they
in the customer to also feel safe they
in the customer to also feel safe they will talk to these people as if they are
will talk to these people as if they are
will talk to these people as if they are human I actually flew in an airline
human I actually flew in an airline
human I actually flew in an airline recently and I was I was appalled at how
recently and I was I was appalled at how
recently and I was I was appalled at how I was treated it was disgusting it was
I was treated it was disgusting it was
I was treated it was disgusting it was like cattle right and I said something I
like cattle right and I said something I
like cattle right and I said something I said why do you treat people like cattle
said why do you treat people like cattle
said why do you treat people like cattle and she literally said to me I’m sorry
and she literally said to me I’m sorry
and she literally said to me I’m sorry sir I have to do it or I’ll lose my job
sir I have to do it or I’ll lose my job
sir I have to do it or I’ll lose my job what did she tell me my organization
what did she tell me my organization
what did she tell me my organization that I work for it doesn’t make me feel
that I work for it doesn’t make me feel
that I work for it doesn’t make me feel safe I don’t feel like I look like I
safe I don’t feel like I look like I
safe I don’t feel like I look like I belong so I’m gonna treat you like dirt
belong so I’m gonna treat you like dirt
belong so I’m gonna treat you like dirt to protect myself as opposed to somebody
to protect myself as opposed to somebody
to protect myself as opposed to somebody who feels safest says sir I will do
who feels safest says sir I will do
who feels safest says sir I will do everything in my power to make sure that
everything in my power to make sure that
everything in my power to make sure that you feel happy and good because I’m not
you feel happy and good because I’m not
you feel happy and good because I’m not worried that’s called a highly effective
worried that’s called a highly effective
worried that’s called a highly effective organization there’s one more chemical I
organization there’s one more chemical I
organization there’s one more chemical I haven’t told you about
haven’t told you about
haven’t told you about the Big C cortisol cortisol is the
the Big C cortisol cortisol is the
the Big C cortisol cortisol is the feeling of stress and the feeling of
feeling of stress and the feeling of
feeling of stress and the feeling of anxiety we share these chemicals with
anxiety we share these chemicals with
anxiety we share these chemicals with all the social mammals and so when you
all the social mammals and so when you
all the social mammals and so when you see a herd of gizelle you vol seen the
see a herd of gizelle you vol seen the
see a herd of gizelle you vol seen the documentary on discovery or whatever
documentary on discovery or whatever
documentary on discovery or whatever right and see a herd of gazelle grazing
right and see a herd of gazelle grazing
right and see a herd of gazelle grazing and one of them thinks they hear a
and one of them thinks they hear a
and one of them thinks they hear a rustle in the grass and they go head
rustle in the grass and they go head
rustle in the grass and they go head right
right
right that’s what cortisol does cortisol is
that’s what cortisol does cortisol is
that’s what cortisol does cortisol is designed to keep us alive it is the
designed to keep us alive it is the
designed to keep us alive it is the first stage of fight-or-flight
first stage of fight-or-flight
first stage of fight-or-flight it makes us paranoid it makes all of our
it makes us paranoid it makes all of our
it makes us paranoid it makes all of our senses hyper attuned to look for danger
senses hyper attuned to look for danger
senses hyper attuned to look for danger it injects glucose into our muscles to
it injects glucose into our muscles to
it injects glucose into our muscles to make us stiff and ready to go in case we
make us stiff and ready to go in case we
make us stiff and ready to go in case we need to fight or flight it increases our
need to fight or flight it increases our
need to fight or flight it increases our heart rate like crazy right and it makes
heart rate like crazy right and it makes
heart rate like crazy right and it makes us start looking it makes us paranoid to
us start looking it makes us paranoid to
us start looking it makes us paranoid to find the danger and the cool thing about
find the danger and the cool thing about
find the danger and the cool thing about cortisol when you work in a social
cortisol when you work in a social
cortisol when you work in a social environment is if other people sense
environment is if other people sense
environment is if other people sense that you’re nervous they get nervous so
that you’re nervous they get nervous so
that you’re nervous they get nervous so all the other gazelle go they didn’t
all the other gazelle go they didn’t
all the other gazelle go they didn’t hear anything they just saw Steve over
hear anything they just saw Steve over
hear anything they just saw Steve over there it really freaked out and so they
there it really freaked out and so they
there it really freaked out and so they got all freaked out and now they all
got all freaked out and now they all
got all freaked out and now they all start looking for the danger good system
start looking for the danger good system
start looking for the danger good system and one of them who didn’t even hear the
and one of them who didn’t even hear the
and one of them who didn’t even hear the initial rustle in the grass sees the
initial rustle in the grass sees the
initial rustle in the grass sees the lion runs they all run they all live
lion runs they all run they all live
lion runs they all run they all live another day good system so that when we
another day good system so that when we
another day good system so that when we go to work and somebody says I think
go to work and somebody says I think
go to work and somebody says I think there’s gonna be layoffs all of us are
there’s gonna be layoffs all of us are
there’s gonna be layoffs all of us are like what do you mean wait there’s gonna
like what do you mean wait there’s gonna
like what do you mean wait there’s gonna be we’re all paranoid now we’re all
be we’re all paranoid now we’re all
be we’re all paranoid now we’re all freaked I shouldn’t have talked in that
freaked I shouldn’t have talked in that
freaked I shouldn’t have talked in that meeting ah we start to get crazy we
meeting ah we start to get crazy we
meeting ah we start to get crazy we start to get paranoid our hearts start
start to get paranoid our hearts start
start to get paranoid our hearts start to race
to race
to race so what cortisol does it’s trying to
so what cortisol does it’s trying to
so what cortisol does it’s trying to keep us alive you wake up in the middle
keep us alive you wake up in the middle
keep us alive you wake up in the middle of the night you hear a bump in the
of the night you hear a bump in the
of the night you hear a bump in the middle of the night what’s the first
middle of the night what’s the first
middle of the night what’s the first thing you do you wake the person next to
thing you do you wake the person next to
thing you do you wake the person next to you and then what do they do they go and
you and then what do they do they go and
you and then what do they do they go and if there’s nothing there you go and
if there’s nothing there you go and
if there’s nothing there you go and trust your eyes right you go looking for
trust your eyes right you go looking for
trust your eyes right you go looking for it we’re visual animals right if there’s
it we’re visual animals right if there’s
it we’re visual animals right if there’s nothing there you go like this cortisol
nothing there you go like this cortisol
nothing there you go like this cortisol leaves our body and we relax and a
leaves our body and we relax and a
leaves our body and we relax and a heartbeat goes back down cortisol to get
heartbeat goes back down cortisol to get
heartbeat goes back down cortisol to get all of that extra energy to make us
all of that extra energy to make us
all of that extra energy to make us paranoid to make us self interested it
paranoid to make us self interested it
paranoid to make us self interested it needs to shut down non-essential system
needs to shut down non-essential system
needs to shut down non-essential system because it has to get it from somewhere
because it has to get it from somewhere
because it has to get it from somewhere right so it shuts off things like growth
right so it shuts off things like growth
right so it shuts off things like growth you don’t need your fingernails to grow
you don’t need your fingernails to grow
you don’t need your fingernails to grow at that moment shuts it off the other
at that moment shuts it off the other
at that moment shuts it off the other thing it shuts off is our immune system
thing it shuts off is our immune system
thing it shuts off is our immune system don’t need it in that moment the problem
don’t need it in that moment the problem
don’t need it in that moment the problem is you’re not supposed to have cortisol
is you’re not supposed to have cortisol
is you’re not supposed to have cortisol in your system all the time you’re
in your system all the time you’re
in your system all the time you’re supposed to have it in and then gone and
supposed to have it in and then gone and
supposed to have it in and then gone and when we go to work in a place that
when we go to work in a place that
when we go to work in a place that doesn’t make us feel like we belong that
doesn’t make us feel like we belong that
doesn’t make us feel like we belong that doesn’t make us feel safe when we’re at
doesn’t make us feel safe when we’re at
doesn’t make us feel safe when we’re at work guess what we got little bits of
work guess what we got little bits of
work guess what we got little bits of cortisol dripping in our body drip drip
cortisol dripping in our body drip drip
cortisol dripping in our body drip drip drip drip makes his paranoid drip I know
drip drip makes his paranoid drip I know
drip drip makes his paranoid drip I know my boss hates me I know he hates me I
my boss hates me I know he hates me I
my boss hates me I know he hates me I hate he hates all my ideas I know it
hate he hates all my ideas I know it
hate he hates all my ideas I know it drip drip it makes it self-interested
drip drip it makes it self-interested
drip drip it makes it self-interested one of the things cortisol does it
one of the things cortisol does it
one of the things cortisol does it inhibits the release of oxytocin
inhibits the release of oxytocin
inhibits the release of oxytocin biologically if you work in a
biologically if you work in a
biologically if you work in a high-stress environment where you don’t
high-stress environment where you don’t
high-stress environment where you don’t feel safe you were biologically less
feel safe you were biologically less
feel safe you were biologically less empathetic and less generous we don’t
empathetic and less generous we don’t
empathetic and less generous we don’t care about each other because we’re too
care about each other because we’re too
care about each other because we’re too busy trying to protect ourselves drip
busy trying to protect ourselves drip
busy trying to protect ourselves drip drip drip our immune systems are now
drip drip our immune systems are now
drip drip our immune systems are now compromised drip drip drip we live in
compromised drip drip drip we live in
compromised drip drip drip we live in the country with some of the best
the country with some of the best
the country with some of the best medical education in the world some of
medical education in the world some of
medical education in the world some of the best medical systems in the world
the best medical systems in the world
the best medical systems in the world some of the best doctors in the world
some of the best doctors in the world
some of the best doctors in the world some of the best hospitals in the world
some of the best hospitals in the world
some of the best hospitals in the world some the best medicines in the world
some the best medicines in the world
some the best medicines in the world please explain to me why diabetes is on
please explain to me why diabetes is on
please explain to me why diabetes is on the rise
the rise
the rise heart disease is on the rise some
heart disease is on the rise some
heart disease is on the rise some cancers are on the rise it ain’t hot
cancers are on the rise it ain’t hot
cancers are on the rise it ain’t hot partially hydrogenated oils our jobs are
partially hydrogenated oils our jobs are
partially hydrogenated oils our jobs are killing us and the people who
killing us and the people who
killing us and the people who responsible are the leaders and we also
responsible are the leaders and we also
responsible are the leaders and we also know that parents who come home stressed
know that parents who come home stressed
know that parents who come home stressed out their kids learn that this is what
out their kids learn that this is what
out their kids learn that this is what work is that work is something that
work is that work is something that
work is that work is something that makes you short-tempered and and unhappy
makes you short-tempered and and unhappy
makes you short-tempered and and unhappy and so they expect it as they grow older
and so they expect it as they grow older
and so they expect it as they grow older worse we know that parents who come home
worse we know that parents who come home
worse we know that parents who come home upset and angry it has such a negative
upset and angry it has such a negative
upset and angry it has such a negative impact on their children that there’s
impact on their children that there’s
impact on their children that there’s some studies that show that they might
some studies that show that they might
some studies that show that they might actually become bullies because of their
actually become bullies because of their
actually become bullies because of their unhappy parents who hate their jobs and
unhappy parents who hate their jobs and
unhappy parents who hate their jobs and have excessive amounts of stress our
have excessive amounts of stress our
have excessive amounts of stress our companies are literally killing us so
companies are literally killing us so
companies are literally killing us so what are you gonna do about it what are
what are you gonna do about it what are
what are you gonna do about it what are you do about it
you do about it
you do about it leadership is not a ranked leadership is
leadership is not a ranked leadership is
leadership is not a ranked leadership is not a position
not a position
not a position leadership is a decision leadership is a
leadership is a decision leadership is a
leadership is a decision leadership is a choice it has nothing to do with your
choice it has nothing to do with your
choice it has nothing to do with your position in the organization if you
position in the organization if you
position in the organization if you decide to look after the person to the
decide to look after the person to the
decide to look after the person to the left of you and look after the person to
left of you and look after the person to
left of you and look after the person to the right of you you have become a
the right of you you have become a
the right of you you have become a leader you’ve seen the movie 300 right
leader you’ve seen the movie 300 right
leader you’ve seen the movie 300 right the Spartans the greatest fighting force
the Spartans the greatest fighting force
the Spartans the greatest fighting force of all time you want to know one of the
of all time you want to know one of the
of all time you want to know one of the things that made the Spartans great
things that made the Spartans great
things that made the Spartans great wasn’t their muscles wasn’t their spears
wasn’t their muscles wasn’t their spears
wasn’t their muscles wasn’t their spears it was their shields they stood shield
it was their shields they stood shield
it was their shields they stood shield to shield and the Phalanx was stronger
to shield and the Phalanx was stronger
to shield and the Phalanx was stronger because they all those shields were big
because they all those shields were big
because they all those shields were big and they were told when they were young
and they were told when they were young
and they were told when they were young children you either bring your shield
children you either bring your shield
children you either bring your shield home or you come home on your shield the
home or you come home on your shield the
home or you come home on your shield the punishment for for losing your shield
punishment for for losing your shield
punishment for for losing your shield was tremendous in battle because if you
was tremendous in battle because if you
was tremendous in battle because if you lost your shield that means you cannot
lost your shield that means you cannot
lost your shield that means you cannot protect the person to the left of you
protect the person to the left of you
protect the person to the left of you and the person to the right of you and
and the person to the right of you and
and the person to the right of you and you have destroyed the Phalanx it’s the
you have destroyed the Phalanx it’s the
you have destroyed the Phalanx it’s the shield that matters not the spear not
shield that matters not the spear not
shield that matters not the spear not the spear
the spear
the spear it’s your willingness to sacrifice
it’s your willingness to sacrifice
it’s your willingness to sacrifice yourself not your life maybe your credit
yourself not your life maybe your credit
yourself not your life maybe your credit maybe your a little time maybe a little
maybe your a little time maybe a little
maybe your a little time maybe a little energy maybe your tough you know maybe
energy maybe your tough you know maybe
energy maybe your tough you know maybe getting up from your desk and talk to
getting up from your desk and talk to
getting up from your desk and talk to somebody for 30 minutes instead of
somebody for 30 minutes instead of
somebody for 30 minutes instead of sending a three-minute email
sending a three-minute email
sending a three-minute email it’s your willingness to sacrifice for
it’s your willingness to sacrifice for
it’s your willingness to sacrifice for someone to hold that shield up so that
someone to hold that shield up so that
someone to hold that shield up so that they feel safe that makes you a leader
they feel safe that makes you a leader
they feel safe that makes you a leader and you want to know how you beat a
and you want to know how you beat a
and you want to know how you beat a dopamine addiction if you’re worried
dopamine addiction if you’re worried
dopamine addiction if you’re worried that you’re addicted to performance and
that you’re addicted to performance and
that you’re addicted to performance and all this dopamine things Alcoholics
all this dopamine things Alcoholics
all this dopamine things Alcoholics Anonymous has been highly effective for
Anonymous has been highly effective for
Anonymous has been highly effective for decades 80 something years we all know
decades 80 something years we all know
decades 80 something years we all know the first step of the 12 steps we joke
the first step of the 12 steps we joke
the first step of the 12 steps we joke about it right admit you have a problem
about it right admit you have a problem
about it right admit you have a problem did you know the twelfth step don’t say
did you know the twelfth step don’t say
did you know the twelfth step don’t say it’s supposed to be anonymous
I’ll tell you what the twelfth step is
I’ll tell you what the twelfth step is Alcoholics Anonymous knows that if you
Alcoholics Anonymous knows that if you
Alcoholics Anonymous knows that if you master all eleven steps but not the
master all eleven steps but not the
master all eleven steps but not the twelfth you will drink again if you
twelfth you will drink again if you
twelfth you will drink again if you master the twelfth step you will beat
master the twelfth step you will beat
master the twelfth step you will beat the disease what’s the twelfth step the
the disease what’s the twelfth step the
the disease what’s the twelfth step the twelfth step is the commitment to help
twelfth step is the commitment to help
twelfth step is the commitment to help another alcoholic service service to
another alcoholic service service to
another alcoholic service service to another oxytocin wins Sara Tosun when
another oxytocin wins Sara Tosun when
another oxytocin wins Sara Tosun when serotonin wins the more we look after
serotonin wins the more we look after
serotonin wins the more we look after each other the safer we feel the more we
each other the safer we feel the more we
each other the safer we feel the more we feel like we belong and the more we will
feel like we belong and the more we will
feel like we belong and the more we will work together to confront the dangers
work together to confront the dangers
work together to confront the dangers outside do this for others and others
outside do this for others and others
outside do this for others and others will become Johnny Bravo thanks very
will become Johnny Bravo thanks very
will become Johnny Bravo thanks very much I have five little rules that you
much I have five little rules that you
much I have five little rules that you can follow as you find your spark and
can follow as you find your spark and
can follow as you find your spark and bring your spark to life the first is to
bring your spark to life the first is to
bring your spark to life the first is to go after the things that you want let me
go after the things that you want let me
go after the things that you want let me tell you a story so a friend of mine and
tell you a story so a friend of mine and
tell you a story so a friend of mine and I we went for a run in Central Park the
I we went for a run in Central Park the
I we went for a run in Central Park the Roadrunners organization on the weekends
Roadrunners organization on the weekends
Roadrunners organization on the weekends they host races and it’s very common at
they host races and it’s very common at
they host races and it’s very common at the end of the race they’ll have a
the end of the race they’ll have a
the end of the race they’ll have a sponsor who will give away something
sponsor who will give away something
sponsor who will give away something apples or bagels or something and on
apples or bagels or something and on
apples or bagels or something and on this particular day when we got to the
this particular day when we got to the
this particular day when we got to the end of the run there were some free
end of the run there were some free
end of the run there were some free bagels and they had picnic tables set up
bagels and they had picnic tables set up
bagels and they had picnic tables set up and on one side was a group of
and on one side was a group of
and on one side was a group of volunteers on the table were boxes of
volunteers on the table were boxes of
volunteers on the table were boxes of bagels and on the other side was a long
bagels and on the other side was a long
bagels and on the other side was a long line of runners waiting to get their
line of runners waiting to get their
line of runners waiting to get their free bagel so I said to my friend let’s
free bagel so I said to my friend let’s
free bagel so I said to my friend let’s let’s get a bagel and he looked at me
let’s get a bagel and he looked at me
let’s get a bagel and he looked at me and said that lines too long and I said
and said that lines too long and I said
and said that lines too long and I said free bagel and he said I don’t want to
free bagel and he said I don’t want to
free bagel and he said I don’t want to wait in line and I was like free bagel
wait in line and I was like free bagel
wait in line and I was like free bagel and he says not let’s it’s too long and
and he says not let’s it’s too long and
and he says not let’s it’s too long and that’s when I realized that there’s two
that’s when I realized that there’s two
that’s when I realized that there’s two ways to see the world some people see
ways to see the world some people see
ways to see the world some people see the thing that they want and some people
the thing that they want and some people
the thing that they want and some people see the thing that prevents them from
see the thing that prevents them from
see the thing that prevents them from getting the thing that they want I could
getting the thing that they want I could
getting the thing that they want I could only see the bagels he could only see
only see the bagels he could only see
only see the bagels he could only see the line and so I walked up to the line
the line and so I walked up to the line
the line and so I walked up to the line I leaned in between two people put my
I leaned in between two people put my
I leaned in between two people put my hand in the box
hand in the box
hand in the box and pulled out two bagels and no one got
and pulled out two bagels and no one got
and pulled out two bagels and no one got mad at me because the rule is you can go
mad at me because the rule is you can go
mad at me because the rule is you can go after whatever you want
after whatever you want
after whatever you want you just cannot deny anyone else to go
you just cannot deny anyone else to go
you just cannot deny anyone else to go after whatever they want
after whatever they want
after whatever they want now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t
now I had to sacrifice choice I didn’t get to choose which bagel I got I got
get to choose which bagel I got I got
get to choose which bagel I got I got whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have
whatever I pulled out but I didn’t have to wait in line so the point is is you
to wait in line so the point is is you
to wait in line so the point is is you don’t have to wait in line you don’t
don’t have to wait in line you don’t
don’t have to wait in line you don’t have to do it the way everybody else has
have to do it the way everybody else has
have to do it the way everybody else has done it you can do it your way you can
done it you can do it your way you can
done it you can do it your way you can break the rules you just can’t get in
break the rules you just can’t get in
break the rules you just can’t get in the way of somebody else getting what
the way of somebody else getting what
the way of somebody else getting what they want
they want
they want [Music]
[Music]
[Music] rule number two I like this
in the 18th century
in the 18th century there was something that spread across
there was something that spread across
there was something that spread across Europe and eventually made its way to
Europe and eventually made its way to
Europe and eventually made its way to America
also known as the black death of
also known as the black death of childbed basically what was happening is
childbed basically what was happening is
childbed basically what was happening is women were
women were
women were and they would die within 48 hours after
and they would die within 48 hours after
and they would die within 48 hours after giving birth
giving birth
giving birth this black death of childbirth
this black death of childbirth
this black death of childbirth ravage of Europe and he got worse and
ravage of Europe and he got worse and
ravage of Europe and he got worse and worse and worse through force per
worse and worse through force per
worse and worse through force per century in some hospitals it was as high
century in some hospitals it was as high
century in some hospitals it was as high as 70 percent of women who gave birth
as 70 percent of women who gave birth
as 70 percent of women who gave birth who would die as a result of people
who would die as a result of people
who would die as a result of people birth
birth
birth but this was the Renaissance this was
but this was the Renaissance this was
but this was the Renaissance this was the time of empirical data science and
the time of empirical data science and
the time of empirical data science and we had thrown away things like tradition
we had thrown away things like tradition
we had thrown away things like tradition and mysticism these were men of science
and mysticism these were men of science
and mysticism these were men of science these were doctors and these doctors and
these were doctors and these doctors and
these were doctors and these doctors and men of science wanted to study and try
men of science wanted to study and try
men of science wanted to study and try and find the reason for this black death
and find the reason for this black death
and find the reason for this black death of childbed and so they got to work
of childbed and so they got to work
of childbed and so they got to work studying and they would study the
studying and they would study the
studying and they would study the corpses of the of the women who had died
corpses of the of the women who had died
corpses of the of the women who had died and in the morning they would conduct
and in the morning they would conduct
and in the morning they would conduct autopsies and then in the afternoon they
autopsies and then in the afternoon they
autopsies and then in the afternoon they would go and deliver babies and finish
would go and deliver babies and finish
would go and deliver babies and finish their rounds and it wasn’t until
their rounds and it wasn’t until
their rounds and it wasn’t until somewhere in the mid 1800s that dr.
somewhere in the mid 1800s that dr.
somewhere in the mid 1800s that dr. Oliver Wendell Holmes father of Supreme
Oliver Wendell Holmes father of Supreme
Oliver Wendell Holmes father of Supreme Court justice Oliver Wendell Holmes
Court justice Oliver Wendell Holmes
Court justice Oliver Wendell Holmes realized that all of these doctors who
realized that all of these doctors who
realized that all of these doctors who conducting autopsies in the morning who
conducting autopsies in the morning who
conducting autopsies in the morning who weren’t washing their hands before they
weren’t washing their hands before they
weren’t washing their hands before they delivered babies in the afternoon and he
delivered babies in the afternoon and he
delivered babies in the afternoon and he pointed it out and said guys you’re the
pointed it out and said guys you’re the
pointed it out and said guys you’re the problem and they ignored him and called
problem and they ignored him and called
problem and they ignored him and called him crazy
him crazy
him crazy for 30 years until finally somebody
for 30 years until finally somebody
for 30 years until finally somebody realized that if they simply washed
realized that if they simply washed
realized that if they simply washed their hands it would go away and that’s
their hands it would go away and that’s
their hands it would go away and that’s exactly what happened when they started
exactly what happened when they started
exactly what happened when they started sterilizing their instruments and
sterilizing their instruments and
sterilizing their instruments and washing their hands the black death of
washing their hands the black death of
washing their hands the black death of child bed disappeared my point is the
child bed disappeared my point is the
child bed disappeared my point is the lesson here is sometimes you’re the
lesson here is sometimes you’re the
lesson here is sometimes you’re the problem we’ve seen this happen all too
problem we’ve seen this happen all too
problem we’ve seen this happen all too recently with our new men of science and
recently with our new men of science and
recently with our new men of science and empirical studies these men of Finance
empirical studies these men of Finance
empirical studies these men of Finance who are smarter than the rest of us
who are smarter than the rest of us
who are smarter than the rest of us until the thing collapsed and they
until the thing collapsed and they
until the thing collapsed and they blamed everything else except themselves
blamed everything else except themselves
blamed everything else except themselves and my point is is take accountability
and my point is is take accountability
and my point is is take accountability for your actions you can take all the
for your actions you can take all the
for your actions you can take all the credit in the world for the things that
credit in the world for the things that
credit in the world for the things that you do right as long as you also take
you do right as long as you also take
you do right as long as you also take responsibility for the things you do
responsibility for the things you do
responsibility for the things you do wrong it must be a balanced equation you
wrong it must be a balanced equation you
wrong it must be a balanced equation you don’t get it one way and not the other
don’t get it one way and not the other
don’t get it one way and not the other you get to take credit when you also
you get to take credit when you also
you get to take credit when you also take accountability that’s lesson 2
take accountability that’s lesson 2
take accountability that’s lesson 2 lesson 3 take care of each other the
lesson 3 take care of each other the
lesson 3 take care of each other the United States Navy SEALs are perhaps the
United States Navy SEALs are perhaps the
United States Navy SEALs are perhaps the most elite warriors in the world and one
most elite warriors in the world and one
most elite warriors in the world and one of the seals was asked who makes it
of the seals was asked who makes it
of the seals was asked who makes it through the selection process who is
through the selection process who is
through the selection process who is able to become a seal and his answer was
able to become a seal and his answer was
able to become a seal and his answer was I can’t tell you the kind of person that
I can’t tell you the kind of person that
I can’t tell you the kind of person that becomes a seal I can’t tell you the kind
becomes a seal I can’t tell you the kind
becomes a seal I can’t tell you the kind of person that makes it through buds
of person that makes it through buds
of person that makes it through buds but I can tell you the kind of people
but I can tell you the kind of people
but I can tell you the kind of people who don’t become seals
who don’t become seals
who don’t become seals he says the guys that show up with huge
he says the guys that show up with huge
he says the guys that show up with huge bulging muscles covered in tattoos who
bulging muscles covered in tattoos who
bulging muscles covered in tattoos who want to prove to the world how tough
want to prove to the world how tough
want to prove to the world how tough they are none of them make it through
they are none of them make it through
they are none of them make it through he said the preening leaders who like to
he said the preening leaders who like to
he said the preening leaders who like to delegate all their responsibilities and
delegate all their responsibilities and
delegate all their responsibilities and never do anything themselves none of
never do anything themselves none of
never do anything themselves none of them
them
them said the star college athletes we’ve
said the star college athletes we’ve
said the star college athletes we’ve never really been tested to the core of
never really been tested to the core of
never really been tested to the core of their being
he says some of the guys that make it
he says some of the guys that make it through were skinny
through were skinny
through were skinny scorning said some of the guys that make
scorning said some of the guys that make
scorning said some of the guys that make it through you will see them shivering
it through you will see them shivering
it through you will see them shivering out of fear
out of fear
out of fear says however
says however
says however [Music]
[Music]
[Music] when they find themselves physically
when they find themselves physically
when they find themselves physically spent emotions
spent emotions
spent emotions where they have nothing left to give
where they have nothing left to give
where they have nothing left to give physically or emotionally somehow some
physically or emotionally somehow some
physically or emotionally somehow some way they are able to find the energy to
way they are able to find the energy to
way they are able to find the energy to dig down deep inside themselves to find
dig down deep inside themselves to find
dig down deep inside themselves to find the energy to help the guy next to them
the energy to help the guy next to them
the energy to help the guy next to them they become seals he said you want to be
they become seals he said you want to be
they become seals he said you want to be an elite warrior it’s not about how
an elite warrior it’s not about how
an elite warrior it’s not about how tough you are it’s not about how smart
tough you are it’s not about how smart
tough you are it’s not about how smart you are it’s not about how fast you are
you are it’s not about how fast you are
you are it’s not about how fast you are if you want to be an elite warrior
if you want to be an elite warrior
if you want to be an elite warrior you better get really really good at
you better get really really good at
you better get really really good at helping the person to the left of you
helping the person to the left of you
helping the person to the left of you and helping the person to the right of
and helping the person to the right of
and helping the person to the right of you because that’s how people advanced
you because that’s how people advanced
you because that’s how people advanced in the world the world is too dangerous
in the world the world is too dangerous
in the world the world is too dangerous in the world is too difficult for you to
in the world is too difficult for you to
in the world is too difficult for you to think that you can do these things alone
think that you can do these things alone
think that you can do these things alone if you find your spark I commend you now
if you find your spark I commend you now
if you find your spark I commend you now who you gonna ask for help and what are
who you gonna ask for help and what are
who you gonna ask for help and what are you gonna accept help when it’s offered
you gonna accept help when it’s offered
you gonna accept help when it’s offered learn that skill learn by practicing
learn that skill learn by practicing
learn that skill learn by practicing helping each other it’ll be the single
helping each other it’ll be the single
helping each other it’ll be the single most valuable thing you ever learn in
most valuable thing you ever learn in
most valuable thing you ever learn in your entire life to accept help when
your entire life to accept help when
your entire life to accept help when it’s offered and to ask for it when you
it’s offered and to ask for it when you
it’s offered and to ask for it when you know that you can’t do it the amazing
know that you can’t do it the amazing
know that you can’t do it the amazing thing is when you learn to ask for help
thing is when you learn to ask for help
thing is when you learn to ask for help you’ll discover that there are people
you’ll discover that there are people
you’ll discover that there are people all around you who’ve always wanted to
all around you who’ve always wanted to
all around you who’ve always wanted to help you
help you
help you they just didn’t think you needed it
they just didn’t think you needed it
they just didn’t think you needed it because you kept pretending that you had
because you kept pretending that you had
because you kept pretending that you had everything under control and the minute
everything under control and the minute
everything under control and the minute you say I don’t know what I’m doing I’m
you say I don’t know what I’m doing I’m
you say I don’t know what I’m doing I’m stuck I’m scared I don’t think I can do
stuck I’m scared I don’t think I can do
stuck I’m scared I don’t think I can do this you will find that lots of people
this you will find that lots of people
this you will find that lots of people who love you will rush in and take care
who love you will rush in and take care
who love you will rush in and take care of you but that’ll only happen if you
of you but that’ll only happen if you
of you but that’ll only happen if you learn to take care of them first
lesson four Nelson Mandela is a
lesson four Nelson Mandela is a particularly special case study in the
particularly special case study in the
particularly special case study in the leadership world because he is
leadership world because he is
leadership world because he is universally regarded as a great leader
universally regarded as a great leader
universally regarded as a great leader you can take other personalities and
you can take other personalities and
you can take other personalities and depending on the nation you go to we
depending on the nation you go to we
depending on the nation you go to we have different opinions about other
have different opinions about other
have different opinions about other personalities but Nelson Mandela across
personalities but Nelson Mandela across
personalities but Nelson Mandela across the world is universally regarded as a
the world is universally regarded as a
the world is universally regarded as a great leader he was actually the son of
great leader he was actually the son of
great leader he was actually the son of a tribal chief and he was asked one day
a tribal chief and he was asked one day
a tribal chief and he was asked one day how did you learn to be a great leader
how did you learn to be a great leader
how did you learn to be a great leader and he responded that he would go with
and he responded that he would go with
and he responded that he would go with his father to tribal meetings and he
his father to tribal meetings and he
his father to tribal meetings and he remembers two things when his father
remembers two things when his father
remembers two things when his father would meet with other elders one they
would meet with other elders one they
would meet with other elders one they would always sit in a circle and to his
would always sit in a circle and to his
would always sit in a circle and to his father was always the last to speak
father was always the last to speak
father was always the last to speak you’ll be told for a full life
you’ll be told for a full life
you’ll be told for a full life I would say that you need to learn to be
I would say that you need to learn to be
I would say that you need to learn to be the last to speak I see it in boardrooms
the last to speak I see it in boardrooms
the last to speak I see it in boardrooms every day of the week even people who
every day of the week even people who
every day of the week even people who consider themselves good leaders who may
consider themselves good leaders who may
consider themselves good leaders who may actually be a decent leaders will walk
actually be a decent leaders will walk
actually be a decent leaders will walk into a room and say here’s the problem
into a room and say here’s the problem
into a room and say here’s the problem here’s what I think but I’m interested
here’s what I think but I’m interested
here’s what I think but I’m interested in your opinion let’s go around the room
in your opinion let’s go around the room
in your opinion let’s go around the room it’s too late
it’s too late
it’s too late the skill to hold your opinions to
the skill to hold your opinions to
the skill to hold your opinions to yourself until everyone has spoken
yourself until everyone has spoken
yourself until everyone has spoken it’s one it gives everybody else the
it’s one it gives everybody else the
it’s one it gives everybody else the feeling that they have been heard the
feeling that they have been heard the
feeling that they have been heard the give way gives everyone else – the
give way gives everyone else – the
give way gives everyone else – the ability to feel that they have
ability to feel that they have
ability to feel that they have contributed and two you get the benefit
contributed and two you get the benefit
contributed and two you get the benefit of hearing what everybody else has to
of hearing what everybody else has to
of hearing what everybody else has to think before you render the skill is
think before you render the skill is
think before you render the skill is really
really
really your opinions to yourself if you agree
your opinions to yourself if you agree
your opinions to yourself if you agree with somebody don’t not yes if you
with somebody don’t not yes if you
with somebody don’t not yes if you disagree with somebody
disagree with somebody
disagree with somebody simply sit there take it all in and the
simply sit there take it all in and the
simply sit there take it all in and the only thing you’re allowed to do is ask
only thing you’re allowed to do is ask
only thing you’re allowed to do is ask questions so that you can understand
questions so that you can understand
questions so that you can understand what they need and why they have the
what they need and why they have the
what they need and why they have the opinion that they had you must
opinion that they had you must
opinion that they had you must understand from where they are speaking
understand from where they are speaking
understand from where they are speaking why they have the opinion they have not
why they have the opinion they have not
why they have the opinion they have not just what they are saying and at the end
just what they are saying and at the end
just what they are saying and at the end you will get your turn it sounds easy
you will get your turn it sounds easy
you will get your turn it sounds easy it’s not practice being the last to
it’s not practice being the last to
it’s not practice being the last to speak
speak
speak that’s what Nelson Mandela did number
that’s what Nelson Mandela did number
that’s what Nelson Mandela did number three number five this Monty Python one
three number five this Monty Python one
three number five this Monty Python one two five three four all the other nerds
two five three four all the other nerds
two five three four all the other nerds in the audience there’s one number five
in the audience there’s one number five
in the audience there’s one number five my favorite one of all true story
my favorite one of all true story
my favorite one of all true story there was a former Undersecretary of
there was a former Undersecretary of
there was a former Undersecretary of Defense who was invited to give a speech
Defense who was invited to give a speech
Defense who was invited to give a speech at a large conference about a thousand
at a large conference about a thousand
at a large conference about a thousand people and he was standing on the stage
people and he was standing on the stage
people and he was standing on the stage with his cup of coffee and a Styrofoam
with his cup of coffee and a Styrofoam
with his cup of coffee and a Styrofoam cup giving his prepared remarks with his
cup giving his prepared remarks with his
cup giving his prepared remarks with his PowerPoint behind him and he took a sip
PowerPoint behind him and he took a sip
PowerPoint behind him and he took a sip of his coffee and he smiled and he
of his coffee and he smiled and he
of his coffee and he smiled and he looked down at the coffee and then he
looked down at the coffee and then he
looked down at the coffee and then he went off-script
went off-script
went off-script and he said you know last year I spoke
and he said you know last year I spoke
and he said you know last year I spoke at this exact same conference last year
at this exact same conference last year
at this exact same conference last year I was still the undersecretary and when
I was still the undersecretary and when
I was still the undersecretary and when I spoke here last year they flew me here
I spoke here last year they flew me here
I spoke here last year they flew me here business class and when I arrived at the
business class and when I arrived at the
business class and when I arrived at the airport there was somebody waiting for
airport there was somebody waiting for
airport there was somebody waiting for me to take me to my hotel and they took
me to take me to my hotel and they took
me to take me to my hotel and they took me to my hotel and they had already
me to my hotel and they had already
me to my hotel and they had already checked me in and they just took me up
checked me in and they just took me up
checked me in and they just took me up to my room and the next morning I came
to my room and the next morning I came
to my room and the next morning I came downstairs and there was someone waiting
downstairs and there was someone waiting
downstairs and there was someone waiting in the lobby to greet me and they drove
in the lobby to greet me and they drove
in the lobby to greet me and they drove me to this here same venue they took me
me to this here same venue they took me
me to this here same venue they took me through the back entrance and took me
through the back entrance and took me
through the back entrance and took me into the greenroom in
into the greenroom in
into the greenroom in landed me a coffee cup of coffee in a
landed me a coffee cup of coffee in a
landed me a coffee cup of coffee in a beautiful ceramic cup
beautiful ceramic cup
beautiful ceramic cup he says I’m no longer the undersecretary
he says I’m no longer the undersecretary
he says I’m no longer the undersecretary I flew here coach I took a taxi to my
I flew here coach I took a taxi to my
I flew here coach I took a taxi to my hotel and I checked myself in when I
hotel and I checked myself in when I
hotel and I checked myself in when I came down the lobby this morning I took
came down the lobby this morning I took
came down the lobby this morning I took another taxi to this venue I came in the
another taxi to this venue I came in the
another taxi to this venue I came in the front door and found my way backstage
front door and found my way backstage
front door and found my way backstage and when I asked someone do you have any
and when I asked someone do you have any
and when I asked someone do you have any coffee he pointed to the coffee machine
coffee he pointed to the coffee machine
coffee he pointed to the coffee machine in the corner and I poured myself a cup
in the corner and I poured myself a cup
in the corner and I poured myself a cup of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup
of coffee into this here Styrofoam cup he says the lesson is the ceramic cup
he says the lesson is the ceramic cup
he says the lesson is the ceramic cup was never meant for me it was meant for
was never meant for me it was meant for
was never meant for me it was meant for the position I held I deserved a
the position I held I deserved a
the position I held I deserved a Styrofoam cup
Styrofoam cup
Styrofoam cup remember this as you gain Fame as you
remember this as you gain Fame as you
remember this as you gain Fame as you gain fortune as you gain position and
gain fortune as you gain position and
gain fortune as you gain position and seniority people
seniority people
seniority people cheat you better they will hold doors
cheat you better they will hold doors
cheat you better they will hold doors open for you they will get you a cup of
open for you they will get you a cup of
open for you they will get you a cup of tea and coffee without you even asking
tea and coffee without you even asking
tea and coffee without you even asking they will call you sir and man and they
they will call you sir and man and they
they will call you sir and man and they will give you stuff none of that stuff
will give you stuff none of that stuff
will give you stuff none of that stuff is meant for you
is meant for you
is meant for you that stuff is meant for the position you
that stuff is meant for the position you
that stuff is meant for the position you : is meant for the level that you have
: is meant for the level that you have
: is meant for the level that you have achieved a leader or success or whatever
achieved a leader or success or whatever
achieved a leader or success or whatever you want to call it but you will always
you want to call it but you will always
you want to call it but you will always a styrofoam remember that remember that
a styrofoam remember that remember that
a styrofoam remember that remember that lesson of humility and gratitude you
lesson of humility and gratitude you
lesson of humility and gratitude you accept all the free stuff you can accept
accept all the free stuff you can accept
accept all the free stuff you can accept all the perks absolutely you could enjoy
all the perks absolutely you could enjoy
all the perks absolutely you could enjoy them but just be grateful for them and
them but just be grateful for them and
them but just be grateful for them and know that they’re not for you I remember
know that they’re not for you I remember
know that they’re not for you I remember getting off the Acela they took the
getting off the Acela they took the
getting off the Acela they took the Acela from New York to Washington DC and
Acela from New York to Washington DC and
Acela from New York to Washington DC and I got off the train like everybody else
I got off the train like everybody else
I got off the train like everybody else and I was walking down the platform like
and I was walking down the platform like
and I was walking down the platform like everyone else and I walked past general
everyone else and I walked past general
everyone else and I walked past general Norrish Ward’s who used to be a chief of
Norrish Ward’s who used to be a chief of
Norrish Ward’s who used to be a chief of staff of the United States Air Force the
staff of the United States Air Force the
staff of the United States Air Force the head of the Air Force and here I did you
head of the Air Force and here I did you
head of the Air Force and here I did you see a guy in a suit slapping his own
see a guy in a suit slapping his own
see a guy in a suit slapping his own suitcase down the platform just like me
suitcase down the platform just like me
suitcase down the platform just like me and just a couple months ago he was
and just a couple months ago he was
and just a couple months ago he was flying on private jets and an entourage
flying on private jets and an entourage
flying on private jets and an entourage and other people carried his luggage but
and other people carried his luggage but
and other people carried his luggage but he no longer held the position and so
he no longer held the position and so
he no longer held the position and so now he got to drag his own suitcase and
now he got to drag his own suitcase and
now he got to drag his own suitcase and never did it sort of remind me more that
never did it sort of remind me more that
never did it sort of remind me more that none of us deserve the perks that we get
none of us deserve the perks that we get
none of us deserve the perks that we get we all deserve a Styrofoam cup I get
we all deserve a Styrofoam cup I get
we all deserve a Styrofoam cup I get invited to speak to a lot of remarkable
invited to speak to a lot of remarkable
invited to speak to a lot of remarkable and fascinating audiences who are doing
and fascinating audiences who are doing
and fascinating audiences who are doing remarkable things but they do what they
remarkable things but they do what they
remarkable things but they do what they do and I do what I do and so it’s
do and I do what I do and so it’s
do and I do what I do and so it’s particularly special for me to talk to
particularly special for me to talk to
particularly special for me to talk to an audience where I’m one of you and
an audience where I’m one of you and
an audience where I’m one of you and you’re one of me I feel at home here and
you’re one of me I feel at home here and
you’re one of me I feel at home here and I can’t tell you how wonderful everybody
I can’t tell you how wonderful everybody
I can’t tell you how wonderful everybody has been as I’ve been working on so
has been as I’ve been working on so
has been as I’ve been working on so thank you this one’s very special for me
thank you this one’s very special for me
thank you this one’s very special for me the concept of entrepreneurship is also
the concept of entrepreneurship is also
the concept of entrepreneurship is also interesting to me I think there’s a lot
interesting to me I think there’s a lot
interesting to me I think there’s a lot of people who like to say I’m an
of people who like to say I’m an
of people who like to say I’m an entrepreneur but most don’t really know
entrepreneur but most don’t really know
entrepreneur but most don’t really know what it means an entrepreneur sees what
what it means an entrepreneur sees what
what it means an entrepreneur sees what they want and they set out to get it an
they want and they set out to get it an
they want and they set out to get it an entrepreneur sees the things that
entrepreneur sees the things that
entrepreneur sees the things that prevent them from getting what they want
prevent them from getting what they want
prevent them from getting what they want and that’s the difference that’s the
and that’s the difference that’s the
and that’s the difference that’s the difference
at the end of the day an entrepreneur is
at the end of the day an entrepreneur is a problem solver they are not turned off
a problem solver they are not turned off
a problem solver they are not turned off by long lines they are not turned off by
by long lines they are not turned off by
by long lines they are not turned off by things that will get in the way they are
things that will get in the way they are
things that will get in the way they are not turned off by things that will make
not turned off by things that will make
not turned off by things that will make things difficult they see what they want
things difficult they see what they want
things difficult they see what they want and they find a way to get it they don’t
and they find a way to get it they don’t
and they find a way to get it they don’t do it in a way that hurts anybody they
do it in a way that hurts anybody they
do it in a way that hurts anybody they don’t do it in a way that denies anybody
don’t do it in a way that denies anybody
don’t do it in a way that denies anybody else their desire to get what they want
else their desire to get what they want
else their desire to get what they want they don’t judge others for doing it the
they don’t judge others for doing it the
they don’t judge others for doing it the other way they might make them
other way they might make them
other way they might make them uncomfortable but they don’t judge them
uncomfortable but they don’t judge them
uncomfortable but they don’t judge them but they get what they want but first
but they get what they want but first
but they get what they want but first they have to know what they want and the
they have to know what they want and the
they have to know what they want and the question is what do you want you want to
question is what do you want you want to
question is what do you want you want to build a business you need employees if
build a business you need employees if
build a business you need employees if you have employees you have people gonna
you have employees you have people gonna
you have employees you have people gonna help your business think about it at the
help your business think about it at the
help your business think about it at the end of the day you’re asking them to
end of the day you’re asking them to
end of the day you’re asking them to help build your dream you’re asking them
help build your dream you’re asking them
help build your dream you’re asking them to come on board and help you get what
to come on board and help you get what
to come on board and help you get what you want even if they’re not employees
you want even if they’re not employees
you want even if they’re not employees they’re just friends support is why
they’re just friends support is why
they’re just friends support is why should they help you this is what it
should they help you this is what it
should they help you this is what it means to be a leader so let’s define a
means to be a leader so let’s define a
means to be a leader so let’s define a leader what is a leader a leader is just
leader what is a leader a leader is just
leader what is a leader a leader is just that it’s one who leads but a leader to
that it’s one who leads but a leader to
that it’s one who leads but a leader to be a leader must have followers you’re
be a leader must have followers you’re
be a leader must have followers you’re not a leader
not a leader
not a leader unless there are those who volunteer to
unless there are those who volunteer to
unless there are those who volunteer to follow you you cannot force someone to
follow you you cannot force someone to
follow you you cannot force someone to follow you
follow you
follow you they have to choose to follow you
they have to choose to follow you
they have to choose to follow you whether their customers are employees
whether their customers are employees
whether their customers are employees friends investors supporters they choose
friends investors supporters they choose
friends investors supporters they choose they volunteer to help you get what you
they volunteer to help you get what you
they volunteer to help you get what you want why should they why should they
want why should they why should they
want why should they why should they bother what leaders do is they inspire
bother what leaders do is they inspire
bother what leaders do is they inspire people to be a part of what they’re
people to be a part of what they’re
people to be a part of what they’re doing they inspire people to follow in
doing they inspire people to follow in
doing they inspire people to follow in the direction that they are going at the
the direction that they are going at the
the direction that they are going at the end of the day there are only two ways
end of the day there are only two ways
end of the day there are only two ways to influence human behavior
to influence human behavior
to influence human behavior you can either manipulate it or you can
you can either manipulate it or you can
you can either manipulate it or you can inspire it those are your options we all
inspire it those are your options we all
inspire it those are your options we all know how manipulation works the
know how manipulation works the
know how manipulation works the manipulation in business right you drop
manipulation in business right you drop
manipulation in business right you drop your price low enough people will do
your price low enough people will do
your price low enough people will do business with you this is the concept
business with you this is the concept
business with you this is the concept behind a sale things a price to move it
behind a sale things a price to move it
behind a sale things a price to move it works it’s manipulative promotions two
works it’s manipulative promotions two
works it’s manipulative promotions two for one free toy inside or if you in the
for one free toy inside or if you in the
for one free toy inside or if you in the b2b space we call it value-added the
b2b space we call it value-added the
b2b space we call it value-added the same idea it’s a promotion it’s giving
same idea it’s a promotion it’s giving
same idea it’s a promotion it’s giving stuff away for free to reduce someone’s
stuff away for free to reduce someone’s
stuff away for free to reduce someone’s risks they’ll choose you over the
risks they’ll choose you over the
risks they’ll choose you over the competition we see manipulation a lot in
competition we see manipulation a lot in
competition we see manipulation a lot in marketing fear wonderful manipulator any
marketing fear wonderful manipulator any
marketing fear wonderful manipulator any parents in the audience you know exactly
parents in the audience you know exactly
parents in the audience you know exactly what I’m talking about
what I’m talking about
what I’m talking about fear is a wonderful manipulator you get
fear is a wonderful manipulator you get
fear is a wonderful manipulator you get people do all kinds of things we’re
people do all kinds of things we’re
people do all kinds of things we’re often told you have to be aspirational
often told you have to be aspirational
often told you have to be aspirational yes it’s good to be positive but it’s
yes it’s good to be positive but it’s
yes it’s good to be positive but it’s still a manipulation I like to joke that
still a manipulation I like to joke that
still a manipulation I like to joke that you can get people to join the gym with
you can get people to join the gym with
you can get people to join the gym with an aspirational message but to get them
an aspirational message but to get them
an aspirational message but to get them to go 3 days a week that requires a
to go 3 days a week that requires a
to go 3 days a week that requires a little bit of inspiration or what a lot
little bit of inspiration or what a lot
little bit of inspiration or what a lot of organizations like to call innovation
of organizations like to call innovation
of organizations like to call innovation it’s really novelty right because real
it’s really novelty right because real
it’s really novelty right because real innovation changes the course of
innovation changes the course of
innovation changes the course of industries of not society the fax
industries of not society the fax
industries of not society the fax machine the microwave the light bulb
machine the microwave the light bulb
machine the microwave the light bulb iTunes that’s real innovation adding a
iTunes that’s real innovation adding a
iTunes that’s real innovation adding a camera to your cell phone wonderful
camera to your cell phone wonderful
camera to your cell phone wonderful feature not an innovation it is
feature not an innovation it is
feature not an innovation it is stressful to be a consumer these days it
stressful to be a consumer these days it
stressful to be a consumer these days it is stressful to try to decide what to
is stressful to try to decide what to
is stressful to try to decide what to buy when you are bombarded day after day
buy when you are bombarded day after day
buy when you are bombarded day after day with manipulation from all kinds of
with manipulation from all kinds of
with manipulation from all kinds of organizations which TV should I buy
organizations which TV should I buy
organizations which TV should I buy which cell phone company should I go
which cell phone company should I go
which cell phone company should I go with with which IT solution should I get
with with which IT solution should I get
with with which IT solution should I get from my office it’s called stress
from my office it’s called stress
from my office it’s called stress stressful to be a seller as well however
stressful to be a seller as well however
stressful to be a seller as well however in the face of bombardment of
in the face of bombardment of
in the face of bombardment of manipulation and manipulation
manipulation and manipulation
manipulation and manipulation manipulation is that that’s that’s the
manipulation is that that’s that’s the
manipulation is that that’s that’s the market place how do you get your message
market place how do you get your message
market place how do you get your message to stand out how do you get your message
to stand out how do you get your message
to stand out how do you get your message heard why should anyone listen to you
heard why should anyone listen to you
heard why should anyone listen to you this is the world we live in today it’s
this is the world we live in today it’s
this is the world we live in today it’s called stress
called stress
called stress again I cannot dispute that every one of
again I cannot dispute that every one of
again I cannot dispute that every one of those manipulations work they do that’s
those manipulations work they do that’s
those manipulations work they do that’s why companies use them the problem is
why companies use them the problem is
why companies use them the problem is none of them breed loyalty there’s an
none of them breed loyalty there’s an
none of them breed loyalty there’s an alternative it’s called inspiration and
alternative it’s called inspiration and
alternative it’s called inspiration and there are a few leaders and a few
there are a few leaders and a few
there are a few leaders and a few organizations that rely vastly more in
organizations that rely vastly more in
organizations that rely vastly more in inspiration the manipulation I’ll talk
inspiration the manipulation I’ll talk
inspiration the manipulation I’ll talk about some of the big ones we know who
about some of the big ones we know who
about some of the big ones we know who they are Apple computers Southwest
they are Apple computers Southwest
they are Apple computers Southwest Airlines Harley Davidson virgin every
Airlines Harley Davidson virgin every
Airlines Harley Davidson virgin every single one of these organizations these
single one of these organizations these
single one of these organizations these leaders those with the ability to
leaders those with the ability to
leaders those with the ability to inspire they have the most loyal
inspire they have the most loyal
inspire they have the most loyal employees they have the most loyal
employees they have the most loyal
employees they have the most loyal customers they can charge a premium if
customers they can charge a premium if
customers they can charge a premium if they want to they’re more profitable
they want to they’re more profitable
they want to they’re more profitable they’re more innovative my definition
they’re more innovative my definition
they’re more innovative my definition and most importantly they can sustain
and most importantly they can sustain
and most importantly they can sustain all these things for the long term what
all these things for the long term what
all these things for the long term what I discovered is that regardless of their
I discovered is that regardless of their
I discovered is that regardless of their size and regardless of their industry
size and regardless of their industry
size and regardless of their industry every single one of these organizations
every single one of these organizations
every single one of these organizations with the capacity to inspire they all
with the capacity to inspire they all
with the capacity to inspire they all think act and communicate the exact same
think act and communicate the exact same
think act and communicate the exact same way and it’s the complete opposite to
way and it’s the complete opposite to
way and it’s the complete opposite to everyone else
everyone else
everyone else all I did was write it down and it’s
all I did was write it down and it’s
all I did was write it down and it’s probably the world’s simplest idea I
probably the world’s simplest idea I
probably the world’s simplest idea I call it the Golden Circle imagine if you
call it the Golden Circle imagine if you
call it the Golden Circle imagine if you will three concentric circles a
will three concentric circles a
will three concentric circles a bull’s-eye in the middle is the word Y
bull’s-eye in the middle is the word Y
bull’s-eye in the middle is the word Y the center ring is the word how and the
the center ring is the word how and the
the center ring is the word how and the outside ring is the word what it’s this
outside ring is the word what it’s this
outside ring is the word what it’s this little idea that distinguishes those
little idea that distinguishes those
little idea that distinguishes those with a capacity to inspire versus
with a capacity to inspire versus
with a capacity to inspire versus everyone else let me define the terms
everyone else let me define the terms
everyone else let me define the terms really quickly starting from the outside
really quickly starting from the outside
really quickly starting from the outside in every single organization on the
in every single organization on the
in every single organization on the planet knows what they do these are the
planet knows what they do these are the
planet knows what they do these are the products you sell or the services you
products you sell or the services you
products you sell or the services you offer some know how they do it whether
offer some know how they do it whether
offer some know how they do it whether you call it your differentiating value
you call it your differentiating value
you call it your differentiating value proposition or your USP or your
proposition or your USP or your
proposition or your USP or your proprietary process it’s the things that
proprietary process it’s the things that
proprietary process it’s the things that you think make you special or different
you think make you special or different
you think make you special or different or better than your competition but very
or better than your competition but very
or better than your competition but very very few people and very very few
very few people and very very few
very few people and very very few organizations can clearly state why they
organizations can clearly state why they
organizations can clearly state why they do what they do and by why I don’t mean
do what they do and by why I don’t mean
do what they do and by why I don’t mean to make money that’s a result by why I
to make money that’s a result by why I
to make money that’s a result by why I mean what’s your purpose
mean what’s your purpose
mean what’s your purpose what’s your cause what’s your belief why
what’s your cause what’s your belief why
what’s your cause what’s your belief why does your company exist why did you go
does your company exist why did you go
does your company exist why did you go out of bed this morning
out of bed this morning
out of bed this morning and why should anyone care as a result
and why should anyone care as a result
and why should anyone care as a result the way we think the way we act the way
the way we think the way we act the way
the way we think the way we act the way we communicate is from the outside and
we communicate is from the outside and
we communicate is from the outside and it’s obvious we go from the clearest
it’s obvious we go from the clearest
it’s obvious we go from the clearest thing to the fuzziest thing we tell
thing to the fuzziest thing we tell
thing to the fuzziest thing we tell people what we do we tell them how we’re
people what we do we tell them how we’re
people what we do we tell them how we’re different or how we’re better and we
different or how we’re better and we
different or how we’re better and we expect some sort of behavior a purchase
expect some sort of behavior a purchase
expect some sort of behavior a purchase a vote support but not the inspired
a vote support but not the inspired
a vote support but not the inspired leaders not the inspired organizations
leaders not the inspired organizations
leaders not the inspired organizations regardless of their size regardless of
regardless of their size regardless of
regardless of their size regardless of their industry every single one of them
their industry every single one of them
their industry every single one of them thinks acts and communicates from the
thinks acts and communicates from the
thinks acts and communicates from the inside out they all start with why let
inside out they all start with why let
inside out they all start with why let me give you an example I use Apple a lot
me give you an example I use Apple a lot
me give you an example I use Apple a lot because they’re easy to understand and
because they’re easy to understand and
because they’re easy to understand and we all get it if Apple were like
we all get it if Apple were like
we all get it if Apple were like everyone else piece of marketing from
everyone else piece of marketing from
everyone else piece of marketing from them for example would sound like this
them for example would sound like this
them for example would sound like this they would say what they do we make
they would say what they do we make
they would say what they do we make great computers how do they do it
great computers how do they do it
great computers how do they do it they’re beautifully designed simple to
they’re beautifully designed simple to
they’re beautifully designed simple to use and user friendly want to buy one
use and user friendly want to buy one
use and user friendly want to buy one that’s normal and that’s how most
that’s normal and that’s how most
that’s normal and that’s how most organizations talk to us here’s our new
organizations talk to us here’s our new
organizations talk to us here’s our new car it’s got tinted windows get great
car it’s got tinted windows get great
car it’s got tinted windows get great gas mileage leather seats choose us
gas mileage leather seats choose us
gas mileage leather seats choose us here’s our law firm our lawyers went to
here’s our law firm our lawyers went to
here’s our law firm our lawyers went to all the best schools we want all of our
all the best schools we want all of our
all the best schools we want all of our cases choose us but not the inspired
cases choose us but not the inspired
cases choose us but not the inspired leaders not Apple they start with why
leaders not Apple they start with why
leaders not Apple they start with why here’s how they actually communicate
here’s how they actually communicate
here’s how they actually communicate everything we do they say we believe in
everything we do they say we believe in
everything we do they say we believe in challenging the status quo we believe in
challenging the status quo we believe in
challenging the status quo we believe in thinking differently
thinking differently
thinking differently the way we challenge the status quo is
the way we challenge the status quo is
the way we challenge the status quo is by making our products beautifully
by making our products beautifully
by making our products beautifully designed simple to use and user friendly
designed simple to use and user friendly
designed simple to use and user friendly we just happen to make great computers
we just happen to make great computers
we just happen to make great computers wanna buy one totally different totally
wanna buy one totally different totally
wanna buy one totally different totally different no trickery no manipulations
different no trickery no manipulations
different no trickery no manipulations no celebrity endorsements all I did was
no celebrity endorsements all I did was
no celebrity endorsements all I did was reverse the order of the information
reverse the order of the information
reverse the order of the information when it starts to show us is that it’s
when it starts to show us is that it’s
when it starts to show us is that it’s not what you do that matters it’s why
not what you do that matters it’s why
not what you do that matters it’s why you do it people don’t buy what you do
you do it people don’t buy what you do
you do it people don’t buy what you do they buy why you do it and what you do
they buy why you do it and what you do
they buy why you do it and what you do simply serves as the tangible proof of
simply serves as the tangible proof of
simply serves as the tangible proof of what you believe this is the reason why
what you believe this is the reason why
what you believe this is the reason why every single person in this room is
every single person in this room is
every single person in this room is perfectly comfortable buying a computer
perfectly comfortable buying a computer
perfectly comfortable buying a computer from Apple we’re perfectly comfortable
from Apple we’re perfectly comfortable
from Apple we’re perfectly comfortable with the idea that Apple makes mp3
with the idea that Apple makes mp3
with the idea that Apple makes mp3 players and phones and DVRs news flash
players and phones and DVRs news flash
players and phones and DVRs news flash Apple is just a company that’s all they
Apple is just a company that’s all they
Apple is just a company that’s all they are it’s a corporate structure they have
are it’s a corporate structure they have
are it’s a corporate structure they have some good products and some bad ones all
some good products and some bad ones all
some good products and some bad ones all of their competitors have equal and open
of their competitors have equal and open
of their competitors have equal and open access to the same resources the same
access to the same resources the same
access to the same resources the same agencies the same consultants the same
agencies the same consultants the same
agencies the same consultants the same media the same talent it is a zero-sum
media the same talent it is a zero-sum
media the same talent it is a zero-sum game every single one of their
game every single one of their
game every single one of their competitors is equally qualified to make
competitors is equally qualified to make
competitors is equally qualified to make every product that Apple makes and yet
every product that Apple makes and yet
every product that Apple makes and yet how is it that this one company has an
how is it that this one company has an
how is it that this one company has an unbalanced amount of influence an
unbalanced amount of influence an
unbalanced amount of influence an unbalanced ability to innovate an
unbalanced ability to innovate an
unbalanced ability to innovate an unbalanced amount of profitability an
unbalanced amount of profitability an
unbalanced amount of profitability an unbalanced amount of loyalty amongst
unbalanced amount of loyalty amongst
unbalanced amount of loyalty amongst their customers and in their employees
their customers and in their employees
their customers and in their employees the difference is they haven’t defined
the difference is they haven’t defined
the difference is they haven’t defined themselves by what they do they’ve
themselves by what they do they’ve
themselves by what they do they’ve defined themselves by why they do it and
defined themselves by why they do it and
defined themselves by why they do it and what they do simply serves the tangible
what they do simply serves the tangible
what they do simply serves the tangible proof of what they believe Dell is a
proof of what they believe Dell is a
proof of what they believe Dell is a good company that makes good products
good company that makes good products
good company that makes good products and as every little bit qualified to
and as every little bit qualified to
and as every little bit qualified to make every product that Apple makes a
make every product that Apple makes a
make every product that Apple makes a few years ago they came out with PDAs
few years ago they came out with PDAs
few years ago they came out with PDAs and mp3 players and nobody bought one
and mp3 players and nobody bought one
and mp3 players and nobody bought one why would we buy an mp3 player from a
why would we buy an mp3 player from a
why would we buy an mp3 player from a computer company it doesn’t make sense
computer company it doesn’t make sense
computer company it doesn’t make sense but we do it every day the difference is
but we do it every day the difference is
but we do it every day the difference is Dell has defined themselves by what they
Dell has defined themselves by what they
Dell has defined themselves by what they do and Apple has define themselves by
do and Apple has define themselves by
do and Apple has define themselves by why they exist
why they exist
why they exist for this little idea to work you have to
for this little idea to work you have to
for this little idea to work you have to have three things one you have to know
have three things one you have to know
have three things one you have to know why you do what you do if you don’t know
why you do what you do if you don’t know
why you do what you do if you don’t know why you do what you do how will anyone
why you do what you do how will anyone
why you do what you do how will anyone else – you have to have discipline of
else – you have to have discipline of
else – you have to have discipline of how you have to hold yourself and your
how you have to hold yourself and your
how you have to hold yourself and your people accountable to your values and
people accountable to your values and
people accountable to your values and your guiding principles and thirdly you
your guiding principles and thirdly you
your guiding principles and thirdly you have to have consistency of what
have to have consistency of what
have to have consistency of what everything you say and everything you do
everything you say and everything you do
everything you say and everything you do everything must prove what you believe
everything must prove what you believe
everything must prove what you believe at the end of the day why is just a
at the end of the day why is just a
at the end of the day why is just a belief that’s all it is house are the
belief that’s all it is house are the
belief that’s all it is house are the actions we take to realize that belief
actions we take to realize that belief
actions we take to realize that belief and what are the results of those
and what are the results of those
and what are the results of those actions the things we say the things we
actions the things we say the things we
actions the things we say the things we do our products and services and
do our products and services and
do our products and services and marketing etc and if what you say and
marketing etc and if what you say and
marketing etc and if what you say and what you do doesn’t show what you
what you do doesn’t show what you
what you do doesn’t show what you believe that no one will know what you
believe that no one will know what you
believe that no one will know what you believe this is the concept behind
believe this is the concept behind
believe this is the concept behind authenticity I’m tired and bored of
authenticity I’m tired and bored of
authenticity I’m tired and bored of people standing on stage as telling us
people standing on stage as telling us
people standing on stage as telling us all we have to be authentic how do you
all we have to be authentic how do you
all we have to be authentic how do you implement authenticity if you would when
implement authenticity if you would when
implement authenticity if you would when you go back to your office a little more
you go back to your office a little more
you go back to your office a little more than to see everything you do appreciate
than to see everything you do appreciate
than to see everything you do appreciate it things no clue what authenticity
it things no clue what authenticity
it things no clue what authenticity means is that the things you say and the
means is that the things you say and the
means is that the things you say and the things you do you actually believe this
things you do you actually believe this
things you do you actually believe this is caveman stuff the reason the human
is caveman stuff the reason the human
is caveman stuff the reason the human race is so successful is not because
race is so successful is not because
race is so successful is not because we’re the strongest it’s not even
we’re the strongest it’s not even
we’re the strongest it’s not even because with a smartest it’s because
because with a smartest it’s because
because with a smartest it’s because we’re social animals it’s because we
we’re social animals it’s because we
we’re social animals it’s because we have the ability to form cultures and
have the ability to form cultures and
have the ability to form cultures and communities
communities
communities what’s a culture what’s a community it’s
what’s a culture what’s a community it’s
what’s a culture what’s a community it’s a group of people with a common set of
a group of people with a common set of
a group of people with a common set of values and beliefs
values and beliefs
values and beliefs what’s a company it’s a group of people
what’s a company it’s a group of people
what’s a company it’s a group of people with a common set of values and beliefs
with a common set of values and beliefs
with a common set of values and beliefs our need to be amongst people who
our need to be amongst people who
our need to be amongst people who believe what I believe what we believe
believe what I believe what we believe
believe what I believe what we believe is essential our survival depends on it
is essential our survival depends on it
is essential our survival depends on it we cannot survive on Arps by ourselves
we cannot survive on Arps by ourselves
we cannot survive on Arps by ourselves out in the wilderness
out in the wilderness
out in the wilderness it is our communities that protect us
it is our communities that protect us
it is our communities that protect us and look after us and are the reason the
and look after us and are the reason the
and look after us and are the reason the human race succeeds when you are
human race succeeds when you are
human race succeeds when you are surrounded by people who believe what
surrounded by people who believe what
surrounded by people who believe what you believe something remarkable happens
you believe something remarkable happens
you believe something remarkable happens Trust emerges
Trust emerges
Trust emerges make no mistake of it trust is a feeling
make no mistake of it trust is a feeling
make no mistake of it trust is a feeling it is a human experience simply doing
it is a human experience simply doing
it is a human experience simply doing everything you promised your going to do
everything you promised your going to do
everything you promised your going to do does not mean people will trust you just
does not mean people will trust you just
does not mean people will trust you just means you’re responsible we all have
means you’re responsible we all have
means you’re responsible we all have friends were total screw-ups and yet we
friends were total screw-ups and yet we
friends were total screw-ups and yet we still trust them Trust is a feeling and
still trust them Trust is a feeling and
still trust them Trust is a feeling and it comes from that common set of values
it comes from that common set of values
it comes from that common set of values and beliefs and when you are surrounded
and beliefs and when you are surrounded
and beliefs and when you are surrounded by people who trust you and you trust
by people who trust you and you trust
by people who trust you and you trust them more likely to take a risk you’re
them more likely to take a risk you’re
them more likely to take a risk you’re more likely to explore you’re more
more likely to explore you’re more
more likely to explore you’re more likely to innovate you’re more likely to
likely to innovate you’re more likely to
likely to innovate you’re more likely to leave the cave to go hunting
leave the cave to go hunting
leave the cave to go hunting saber-toothed Tigers with the confidence
saber-toothed Tigers with the confidence
saber-toothed Tigers with the confidence that those and your community will look
that those and your community will look
that those and your community will look after your stuff and protect your
after your stuff and protect your
after your stuff and protect your children while you’re gone your survival
children while you’re gone your survival
children while you’re gone your survival depends on your ability to form trust
depends on your ability to form trust
depends on your ability to form trust and trust can only be formed when you’re
and trust can only be formed when you’re
and trust can only be formed when you’re surrounded by people who believe what
surrounded by people who believe what
surrounded by people who believe what you believe and you can only be
you believe and you can only be
you believe and you can only be surrounded by people who believe what
surrounded by people who believe what
surrounded by people who believe what you believe if you know why you do what
you believe if you know why you do what
you believe if you know why you do what you do how many of you either love your
you do how many of you either love your
you do how many of you either love your macintosh computer or know somebody who
macintosh computer or know somebody who
macintosh computer or know somebody who loves their macintosh computer ok good
loves their macintosh computer ok good
loves their macintosh computer ok good bunch of you
bunch of you
bunch of you you can always tell people who love
you can always tell people who love
you can always tell people who love their max because when you try and
their max because when you try and
their max because when you try and convince them that they actually bought
convince them that they actually bought
convince them that they actually bought substandard computers they start foaming
substandard computers they start foaming
substandard computers they start foaming at the mouth rationally speaking apples
at the mouth rationally speaking apples
at the mouth rationally speaking apples are substandard they are there at least
are substandard they are there at least
are substandard they are there at least 25% more expensive sometimes double the
25% more expensive sometimes double the
25% more expensive sometimes double the price of their PC counterparts there’s
price of their PC counterparts there’s
price of their PC counterparts there’s less software there’s fewer peripherals
less software there’s fewer peripherals
less software there’s fewer peripherals and I know because I switched to a Mac
and I know because I switched to a Mac
and I know because I switched to a Mac they are absolutely slower than PCs
they are absolutely slower than PCs
they are absolutely slower than PCs substandard and yet people who buy them
substandard and yet people who buy them
substandard and yet people who buy them don’t even compare to the competition
don’t even compare to the competition
don’t even compare to the competition they don’t do market research and try
they don’t do market research and try
they don’t do market research and try and figure out which is the best
and figure out which is the best
and figure out which is the best computer they’ve decided they’re only
computer they’ve decided they’re only
computer they’ve decided they’re only gonna get a Mac and they buy them over
gonna get a Mac and they buy them over
gonna get a Mac and they buy them over and over and over again and there are
and over and over again and there are
and over and over again and there are young kids living on cup of noodles
young kids living on cup of noodles
young kids living on cup of noodles because they can’t afford anything more
because they can’t afford anything more
because they can’t afford anything more and yet it’s totally ok to spend $2,000
and yet it’s totally ok to spend $2,000
and yet it’s totally ok to spend $2,000 in a laptop this doesn’t make sense
in a laptop this doesn’t make sense
in a laptop this doesn’t make sense there’s something deeper there’s
there’s something deeper there’s
there’s something deeper there’s something deeper happening here
something deeper happening here
something deeper happening here Apple stands for something the people
Apple stands for something the people
Apple stands for something the people who are drawn to Apple the people who
who are drawn to Apple the people who
who are drawn to Apple the people who believe in the same things that Apple
believe in the same things that Apple
believe in the same things that Apple believes do so not because the computers
believes do so not because the computers
believes do so not because the computers rationally better it’s because it
rationally better it’s because it
rationally better it’s because it becomes a symbol one of the things that
becomes a symbol one of the things that
becomes a symbol one of the things that they do that reflects their own beliefs
they do that reflects their own beliefs
they do that reflects their own beliefs every decision we make in our lives as
every decision we make in our lives as
every decision we make in our lives as individuals or organizations is a piece
individuals or organizations is a piece
individuals or organizations is a piece of communication it tells the outside
of communication it tells the outside
of communication it tells the outside world something about who we are it’s
world something about who we are it’s
world something about who we are it’s the way we get the word out there are
the way we get the word out there are
the way we get the word out there are people who walk around with
people who walk around with
people who walk around with harley-davidson logos on their bodies
harley-davidson logos on their bodies
harley-davidson logos on their bodies it’s a corporate logo some of them don’t
it’s a corporate logo some of them don’t
it’s a corporate logo some of them don’t even own the product
but it’s no longer a logo because Harley
but it’s no longer a logo because Harley is so clear and why they do what they do
is so clear and why they do what they do
is so clear and why they do what they do and what they believe and they’re so
and what they believe and they’re so
and what they believe and they’re so disciplined and how they do it and
disciplined and how they do it and
disciplined and how they do it and they’re so consistent in what they do
they’re so consistent in what they do
they’re so consistent in what they do what ends up happening is everything
what ends up happening is everything
what ends up happening is everything they say and everything they do their
they say and everything they do their
they say and everything they do their products their logos become symbols
products their logos become symbols
products their logos become symbols symbols of a set of values and beliefs
symbols of a set of values and beliefs
symbols of a set of values and beliefs and the person who puts that Harley logo
and the person who puts that Harley logo
and the person who puts that Harley logo there it’s nothing to do with the
there it’s nothing to do with the
there it’s nothing to do with the motorcycle they’re telling you something
motorcycle they’re telling you something
motorcycle they’re telling you something about who they are this is the reason
about who they are this is the reason
about who they are this is the reason why people with Apple laptops love
why people with Apple laptops love
why people with Apple laptops love opening their laptops on airports they
opening their laptops on airports they
opening their laptops on airports they want everybody to see and you’ll never
want everybody to see and you’ll never
want everybody to see and you’ll never see somebody with an Apple laptop put a
see somebody with an Apple laptop put a
see somebody with an Apple laptop put a big tiger print sticker over the top of
big tiger print sticker over the top of
big tiger print sticker over the top of their computer it’ll never happen
their computer it’ll never happen
their computer it’ll never happen take a PC we don’t care what computer
take a PC we don’t care what computer
take a PC we don’t care what computer you’re using and you put stickers all
you’re using and you put stickers all
you’re using and you put stickers all over it make it pretty never it’s a
over it make it pretty never it’s a
over it make it pretty never it’s a piece of communication the clearer you
piece of communication the clearer you
piece of communication the clearer you are about what you believe the more
are about what you believe the more
are about what you believe the more disciplined you are about how you do
disciplined you are about how you do
disciplined you are about how you do things and the more consistent you are
things and the more consistent you are
things and the more consistent you are and what you do everything you say and
and what you do everything you say and
and what you do everything you say and everything you do then becomes a symbol
everything you do then becomes a symbol
everything you do then becomes a symbol for that set of values and beliefs it’s
for that set of values and beliefs it’s
for that set of values and beliefs it’s biology
biology
biology it’s biology
it’s biology
it’s biology if you look at a cross-section of the
if you look at a cross-section of the
if you look at a cross-section of the human brain looking from the top down
human brain looking from the top down
human brain looking from the top down the human brain evolved into three major
the human brain evolved into three major
the human brain evolved into three major areas that corresponds with this little
areas that corresponds with this little
areas that corresponds with this little idea the outside area the what level is
idea the outside area the what level is
idea the outside area the what level is our newest brain our Homo Sapien brain
our newest brain our Homo Sapien brain
our newest brain our Homo Sapien brain called our neocortex the neocortex is
called our neocortex the neocortex is
called our neocortex the neocortex is responsible for all of our rational and
responsible for all of our rational and
responsible for all of our rational and analytical thought and language the
analytical thought and language the
analytical thought and language the middle two sections learn how make up
middle two sections learn how make up
middle two sections learn how make up our limbic brains our limbic brains are
our limbic brains our limbic brains are
our limbic brains our limbic brains are responsible for all of our feelings like
responsible for all of our feelings like
responsible for all of our feelings like trust and loyalty it’s also responsible
trust and loyalty it’s also responsible
trust and loyalty it’s also responsible for all human behavior all
for all human behavior all
for all human behavior all decision-making and it has no capacity
decision-making and it has no capacity
decision-making and it has no capacity for language in other words you can’t
for language in other words you can’t
for language in other words you can’t ask your customers why do you do
ask your customers why do you do
ask your customers why do you do business with us they can’t tell you the
business with us they can’t tell you the
business with us they can’t tell you the part of the brain that controls behavior
part of the brain that controls behavior
part of the brain that controls behavior does not control language so we
does not control language so we
does not control language so we rationalize price service quality
rationalize price service quality
rationalize price service quality features right but if you invest all
features right but if you invest all
features right but if you invest all your money in price service quality
your money in price service quality
your money in price service quality features how come you don’t win all the
features how come you don’t win all the
features how come you don’t win all the customers and how come sometimes when
customers and how come sometimes when
customers and how come sometimes when you’re not the best price service
you’re not the best price service
you’re not the best price service quality features you still have loyal
quality features you still have loyal
quality features you still have loyal customers there’s something deeper going
customers there’s something deeper going
customers there’s something deeper going on
on
on this is the reason when you ask those
this is the reason when you ask those
this is the reason when you ask those people who love their max why do you
people who love their max why do you
people who love their max why do you love your Mac they can’t tell you what
love your Mac they can’t tell you what
love your Mac they can’t tell you what you see I’m the kind of person who likes
you see I’m the kind of person who likes
you see I’m the kind of person who likes to challenge the status quo so it’s very
to challenge the status quo so it’s very
to challenge the status quo so it’s very important for me to surround myself with
important for me to surround myself with
important for me to surround myself with the people and the products the brands
the people and the products the brands
the people and the products the brands that prove to the outside world who I
that prove to the outside world who I
that prove to the outside world who I believe I am and biologically that’s
believe I am and biologically that’s
believe I am and biologically that’s what happened but it happened with a
what happened but it happened with a
what happened but it happened with a part of the brain that controls feelings
so they rationalize it’s the user
so they rationalize it’s the user interface it’s the simplicity it’s the
interface it’s the simplicity it’s the
interface it’s the simplicity it’s the design I’m a creative person whatever
design I’m a creative person whatever
design I’m a creative person whatever that
it’s the same for us it’s the same for
it’s the same for us it’s the same for other circumstances why do you love your
other circumstances why do you love your
other circumstances why do you love your husband why do you love your wife that’s
husband why do you love your wife that’s
husband why do you love your wife that’s a difficult question why do you love
a difficult question why do you love
a difficult question why do you love your wife I don’t know that’s usually
your wife I don’t know that’s usually
your wife I don’t know that’s usually where most people start right and then
where most people start right and then
where most people start right and then they start rationalizing she’s fun she’s
they start rationalizing she’s fun she’s
they start rationalizing she’s fun she’s always been there for me I can count on
always been there for me I can count on
always been there for me I can count on her it sounds like a golden retriever
her it sounds like a golden retriever
her it sounds like a golden retriever and those aren’t necessarily the
and those aren’t necessarily the
and those aren’t necessarily the conditions for marriage my sister says
conditions for marriage my sister says
conditions for marriage my sister says of my brother-in-law I love this
of my brother-in-law I love this
of my brother-in-law I love this supposed to be a compliment this isn’t
supposed to be a compliment this isn’t
supposed to be a compliment this isn’t my brother-in-law I never imagined I’d
my brother-in-law I never imagined I’d
my brother-in-law I never imagined I’d marry a guy like him what she’s saying
marry a guy like him what she’s saying
marry a guy like him what she’s saying is when I was younger and I made a
is when I was younger and I made a
is when I was younger and I made a checklist of all the things that I
checklist of all the things that I
checklist of all the things that I wanted my future husband what what what
wanted my future husband what what what
wanted my future husband what what what he has none of them but I love him and I
he has none of them but I love him and I
he has none of them but I love him and I want to have children with him and I
want to have children with him and I
want to have children with him and I want to spend the rest of my life with
want to spend the rest of my life with
want to spend the rest of my life with him it’s not rational we just think it’s
him it’s not rational we just think it’s
him it’s not rational we just think it’s rational and again the part of the brain
rational and again the part of the brain
rational and again the part of the brain that controls behavior and
that controls behavior and
that controls behavior and decision-making and feelings doesn’t
decision-making and feelings doesn’t
decision-making and feelings doesn’t control language this is where gut
control language this is where gut
control language this is where gut decisions come from this is why we say I
decisions come from this is why we say I
decisions come from this is why we say I don’t know just felt right why do we use
don’t know just felt right why do we use
don’t know just felt right why do we use the verb to feel to describe a decision
the verb to feel to describe a decision
the verb to feel to describe a decision it’s because the part of the brain that
it’s because the part of the brain that
it’s because the part of the brain that controls feelings controls
controls feelings controls
controls feelings controls decision-making that’s why there is no
decision-making that’s why there is no
decision-making that’s why there is no part of your stomach that controls
part of your stomach that controls
part of your stomach that controls decision-making and it didn’t happen in
decision-making and it didn’t happen in
decision-making and it didn’t happen in your blood and it’s not in your bones
your blood and it’s not in your bones
your blood and it’s not in your bones and you’re not following your heart we
and you’re not following your heart we
and you’re not following your heart we ascribe it to all different parts of the
ascribe it to all different parts of the
ascribe it to all different parts of the body because we can’t find the words it
body because we can’t find the words it
body because we can’t find the words it just feels right and we all know that
just feels right and we all know that
just feels right and we all know that those are higher quality decisions
those are higher quality decisions
those are higher quality decisions anyway when all you can give her the
anyway when all you can give her the
anyway when all you can give her the facts and figures as to why you should
facts and figures as to why you should
facts and figures as to why you should or shouldn’t do in some do something the
or shouldn’t do in some do something the
or shouldn’t do in some do something the highest level of confidence you can give
highest level of confidence you can give
highest level of confidence you can give is I think this is the right decision
is I think this is the right decision
is I think this is the right decision that would be biologically accurate but
that would be biologically accurate but
that would be biologically accurate but we all know
we all know
we all know they were cut there are decisions we
they were cut there are decisions we
they were cut there are decisions we make in our lives that I know the facts
make in our lives that I know the facts
make in our lives that I know the facts and figures say that we should do that
and figures say that we should do that
and figures say that we should do that just doesn’t feel right though and you
just doesn’t feel right though and you
just doesn’t feel right though and you ask the most successful entrepreneurs in
ask the most successful entrepreneurs in
ask the most successful entrepreneurs in the world what’s your secret they all
the world what’s your secret they all
the world what’s your secret they all say the same thing
say the same thing
say the same thing trusted my gut trusted my gut and when
trusted my gut trusted my gut and when
trusted my gut trusted my gut and when things didn’t go well I knew I should
things didn’t go well I knew I should
things didn’t go well I knew I should have trusted my gut problem is it’s not
have trusted my gut problem is it’s not
have trusted my gut problem is it’s not scalable not scalable we all have the
scalable not scalable we all have the
scalable not scalable we all have the innate ability to find people who
innate ability to find people who
innate ability to find people who believe what we believe our survival
believe what we believe our survival
believe what we believe our survival depends on it we are human animals we
depends on it we are human animals we
depends on it we are human animals we know how to do this if I ask you to go
know how to do this if I ask you to go
know how to do this if I ask you to go out in the street and find all the
out in the street and find all the
out in the street and find all the people who believe what you believe you
people who believe what you believe you
people who believe what you believe you know exactly what to do you’re gonna go
know exactly what to do you’re gonna go
know exactly what to do you’re gonna go up to somebody and you’re gonna strike
up to somebody and you’re gonna strike
up to somebody and you’re gonna strike up a conversation maybe have good
up a conversation maybe have good
up a conversation maybe have good chemistry right maybe you have to talk
chemistry right maybe you have to talk
chemistry right maybe you have to talk them a little longer you’ll get a
them a little longer you’ll get a
them a little longer you’ll get a feeling for them and it’ll either be
feeling for them and it’ll either be
feeling for them and it’ll either be right or wrong right it’s called dating
right or wrong right it’s called dating
right or wrong right it’s called dating it’s called making friends it’s called
it’s called making friends it’s called
it’s called making friends it’s called interviewing we know how to do this we
interviewing we know how to do this we
interviewing we know how to do this we know how to do this
know how to do this
know how to do this it’s not skill
it’s not skill
it’s not skill but if I asked you to go out on the
but if I asked you to go out on the
but if I asked you to go out on the street and find all the people wearing
street and find all the people wearing
street and find all the people wearing red hats easy there’s one there’s one
red hats easy there’s one there’s one
red hats easy there’s one there’s one there’s one there’s one there’s one
there’s one there’s one there’s one
there’s one there’s one there’s one instantaneously you can find the people
instantaneously you can find the people
instantaneously you can find the people who believe what you believe because
who believe what you believe because
who believe what you believe because they’re putting out symbols of their own
they’re putting out symbols of their own
they’re putting out symbols of their own beliefs you people who love your Apple
beliefs you people who love your Apple
beliefs you people who love your Apple computers don’t lie to me I know when
computers don’t lie to me I know when
computers don’t lie to me I know when you’re walking through the airport you
you’re walking through the airport you
you’re walking through the airport you see some sixteen year old sitting on the
see some sixteen year old sitting on the
see some sixteen year old sitting on the floor you know on her Mac laptop you
floor you know on her Mac laptop you
floor you know on her Mac laptop you walk past you go hey why’d you do that
walk past you go hey why’d you do that
walk past you go hey why’d you do that leave her alone
it’s because when you see that symbol
it’s because when you see that symbol that Apple that glowing Apple you’re
that Apple that glowing Apple you’re
that Apple that glowing Apple you’re like oh how many of you are from the Las
like oh how many of you are from the Las
like oh how many of you are from the Las Vegas area anybody couple of you okay
Vegas area anybody couple of you okay
Vegas area anybody couple of you okay are you friends with everybody from Las
are you friends with everybody from Las
are you friends with everybody from Las Vegas why not but when you go to Texas
Vegas why not but when you go to Texas
Vegas why not but when you go to Texas and somebody says I’m from Las Vegas
and somebody says I’m from Las Vegas
and somebody says I’m from Las Vegas you’re like hey hey I’m from Las Vegas
you’re like hey hey I’m from Las Vegas
you’re like hey hey I’m from Las Vegas and you’re best friends and when you
and you’re best friends and when you
and you’re best friends and when you were in France and you’re in vacation
were in France and you’re in vacation
were in France and you’re in vacation and you happen to hear an American
and you happen to hear an American
and you happen to hear an American accent and you go hey away from we’re
accent and you go hey away from we’re
accent and you go hey away from we’re from Texas we’re from Las Vegas and
from Texas we’re from Las Vegas and
from Texas we’re from Las Vegas and you’re best friends and the reason is is
you’re best friends and the reason is is
you’re best friends and the reason is is because the most basic human desire on
because the most basic human desire on
because the most basic human desire on the planet is to feel like we belong our
the planet is to feel like we belong our
the planet is to feel like we belong our survival depends on it and when we are
survival depends on it and when we are
survival depends on it and when we are in an environment where we know we don’t
in an environment where we know we don’t
in an environment where we know we don’t belong we seek out anyone who may have
belong we seek out anyone who may have
belong we seek out anyone who may have some of the same values and beliefs that
some of the same values and beliefs that
some of the same values and beliefs that we have so we can form trust and rely on
we have so we can form trust and rely on
we have so we can form trust and rely on each other watch each other’s backs
each other watch each other’s backs
each other watch each other’s backs simply because we share the same values
simply because we share the same values
simply because we share the same values and beliefs and as you get closer and
and beliefs and as you get closer and
and beliefs and as you get closer and closer and closer you want to find those
closer and closer you want to find those
closer and closer you want to find those people who believe what you believe
people who believe what you believe
people who believe what you believe knowing what you believe means that you
knowing what you believe means that you
knowing what you believe means that you can look for the symbols that Apple logo
can look for the symbols that Apple logo
can look for the symbols that Apple logo says something that harley-davidson logo
says something that harley-davidson logo
says something that harley-davidson logo says something and you’re either drawn
says something and you’re either drawn
says something and you’re either drawn to it a repelled by it this is good
leadership is when you have the ability
leadership is when you have the ability to stand on the street corner and put on
to stand on the street corner and put on
to stand on the street corner and put on your own red hat and simply stand there
your own red hat and simply stand there
your own red hat and simply stand there and go I got a red hat I got a red hat I
and go I got a red hat I got a red hat I
and go I got a red hat I got a red hat I got a red hat
got a red hat
got a red hat and all the other people walking past
and all the other people walking past
and all the other people walking past even though they can’t see their own red
even though they can’t see their own red
even though they can’t see their own red hats even though they don’t know their
hats even though they don’t know their
hats even though they don’t know their why they’re eerily drawn to you you’re
why they’re eerily drawn to you you’re
why they’re eerily drawn to you you’re really drawn to you there’s an
really drawn to you there’s an
really drawn to you there’s an inextricable link between leadership and
inextricable link between leadership and
inextricable link between leadership and communication those who lead are the
communication those who lead are the
communication those who lead are the ones who can clearly communicate what
ones who can clearly communicate what
ones who can clearly communicate what they believe and those who can clearly
they believe and those who can clearly
they believe and those who can clearly communicate what they believe are the
communicate what they believe are the
communicate what they believe are the ones who lead the reason is simple
ones who lead the reason is simple
ones who lead the reason is simple because when you talk about what you
because when you talk about what you
because when you talk about what you believe and you put your beliefs and
believe and you put your beliefs and
believe and you put your beliefs and your values and clear words or symbols
your values and clear words or symbols
your values and clear words or symbols consistent enough authentic enough that
consistent enough authentic enough that
consistent enough authentic enough that I know that everything you say and do
I know that everything you say and do
I know that everything you say and do represents what you believe I will be
represents what you believe I will be
represents what you believe I will be drawn to you for myself for my own
drawn to you for myself for my own
drawn to you for myself for my own survival doing business with you working
survival doing business with you working
survival doing business with you working for you being your friend says something
for you being your friend says something
for you being your friend says something about Who I am the goal is not to do
about Who I am the goal is not to do
about Who I am the goal is not to do business with everybody who needs what
business with everybody who needs what
business with everybody who needs what you have the goal is to do business with
you have the goal is to do business with
you have the goal is to do business with people who believe what you believe
people who believe what you believe
people who believe what you believe people who believe what you believe will
people who believe what you believe will
people who believe what you believe will work for you with blood and sweat and
work for you with blood and sweat and
work for you with blood and sweat and tears people who don’t believe what you
tears people who don’t believe what you
tears people who don’t believe what you believe work for your money the same is
believe work for your money the same is
believe work for your money the same is true for customers those who believe
true for customers those who believe
true for customers those who believe what you believe will go out of their
what you believe will go out of their
what you believe will go out of their way to do business with you those who
way to do business with you those who
way to do business with you those who don’t believe what you believe just want
don’t believe what you believe just want
don’t believe what you believe just want a cheaper there’s a huge difference
a cheaper there’s a huge difference
a cheaper there’s a huge difference between repeat business and loyalty
between repeat business and loyalty
between repeat business and loyalty repeat business means I’m willing to do
repeat business means I’m willing to do
repeat business means I’m willing to do business with you over and over and over
business with you over and over and over
business with you over and over and over again
again
again loyalty means I’m willing to turn down a
loyalty means I’m willing to turn down a
loyalty means I’m willing to turn down a better product at a better price maybe
better product at a better price maybe
better product at a better price maybe even suffer inconvenience to continue to
even suffer inconvenience to continue to
even suffer inconvenience to continue to do business with you
do business with you
do business with you the ones who you just happen to meet
the ones who you just happen to meet
the ones who you just happen to meet some price standard you happen to meet
some price standard you happen to meet
some price standard you happen to meet some of rational objectives that they’re
some of rational objectives that they’re
some of rational objectives that they’re looking for they’ll do business with you
looking for they’ll do business with you
looking for they’ll do business with you anyway if you happen to meet them why
anyway if you happen to meet them why
anyway if you happen to meet them why would you ever focus on trying to
would you ever focus on trying to
would you ever focus on trying to appease them they come and go it’s the
appease them they come and go it’s the
appease them they come and go it’s the loyal ones
loyal ones
loyal ones the people who believe what you believe
the people who believe what you believe
the people who believe what you believe the ones who stick with use the thick
the ones who stick with use the thick
the ones who stick with use the thick and thin because doing business with you
and thin because doing business with you
and thin because doing business with you says more about them than it does about
says more about them than it does about
says more about them than it does about you those are the ones that matter most
you those are the ones that matter most
you those are the ones that matter most and the reason is simple it’s because of
and the reason is simple it’s because of
and the reason is simple it’s because of something called the law of diffusion of
something called the law of diffusion of
something called the law of diffusion of innovations the bell curve if you don’t
innovations the bell curve if you don’t
innovations the bell curve if you don’t know the law of diffusion you definitely
know the law of diffusion you definitely
know the law of diffusion you definitely know the terminology if you look at the
know the terminology if you look at the
know the terminology if you look at the Bell it says the first two-and-a-half
Bell it says the first two-and-a-half
Bell it says the first two-and-a-half percent of our population are our
percent of our population are our
percent of our population are our innovators the next thirteen and a half
innovators the next thirteen and a half
innovators the next thirteen and a half percent of our population are our early
percent of our population are our early
percent of our population are our early adopters the next thirty four percent
adopters the next thirty four percent
adopters the next thirty four percent are our early majority the next thirty
are our early majority the next thirty
are our early majority the next thirty four percent are a late majority and the
four percent are a late majority and the
four percent are a late majority and the last 16 percent at the end of the bell
last 16 percent at the end of the bell
last 16 percent at the end of the bell are our laggards the only reason the
are our laggards the only reason the
are our laggards the only reason the laggards by touch-tone phones because
laggards by touch-tone phones because
laggards by touch-tone phones because you can’t buy rotary phones anymore we
you can’t buy rotary phones anymore we
you can’t buy rotary phones anymore we all fit at various times of various
all fit at various times of various
all fit at various times of various reasons across the scale the law of
reasons across the scale the law of
reasons across the scale the law of diffusion tells us is that early adopter
diffusion tells us is that early adopter
diffusion tells us is that early adopter and innovator population the left side
and innovator population the left side
and innovator population the left side of the bell right the early adopter an
of the bell right the early adopter an
of the bell right the early adopter an innovator side of the population they’re
innovator side of the population they’re
innovator side of the population they’re very comfortable trusting their guts
very comfortable trusting their guts
very comfortable trusting their guts they’re very comfortable making
they’re very comfortable making
they’re very comfortable making intuitive decisions and they’re willing
intuitive decisions and they’re willing
intuitive decisions and they’re willing to pay premiums and suffer inconvenience
to pay premiums and suffer inconvenience
to pay premiums and suffer inconvenience and be a part of something that reflects
and be a part of something that reflects
and be a part of something that reflects their beliefs these the people that
their beliefs these the people that
their beliefs these the people that bought that stood in line for six hours
bought that stood in line for six hours
bought that stood in line for six hours to buy iPhones when they first came out
to buy iPhones when they first came out
to buy iPhones when they first came out even though you just walk into the store
even though you just walk into the store
even though you just walk into the store the following week and just buy one off
the following week and just buy one off
the following week and just buy one off the shelf these the people who spent 40
the shelf these the people who spent 40
the shelf these the people who spent 40 or 50 thousand dollars on flat-screen
or 50 thousand dollars on flat-screen
or 50 thousand dollars on flat-screen TVs when they first came out even though
TVs when they first came out even though
TVs when they first came out even though the technology was substandard and had
the technology was substandard and had
the technology was substandard and had nothing to do with the technology it had
nothing to do with the technology it had
nothing to do with the technology it had to do with them they wanted to be first
to do with them they wanted to be first
to do with them they wanted to be first people who bought iPhone fours why
people who bought iPhone fours why
people who bought iPhone fours why couldn’t they just keep their phone in
couldn’t they just keep their phone in
couldn’t they just keep their phone in their pocket when the phone rings onto
their pocket when the phone rings onto
their pocket when the phone rings onto the phone when they’re off the phone and
the phone when they’re off the phone and
the phone when they’re off the phone and put it away no
put it away no
put it away no I got one did you get one you didn’t get
I got one did you get one you didn’t get
I got one did you get one you didn’t get one I got one they have to show you the
one I got one they have to show you the
one I got one they have to show you the reason they have to show you is cuz
reason they have to show you is cuz
reason they have to show you is cuz they’re telling you something about who
they’re telling you something about who
they’re telling you something about who they are and other people who got one
they are and other people who got one
they are and other people who got one first and they’re like oh you got one
first and they’re like oh you got one
first and they’re like oh you got one too me to look isn’t it cool look you
too me to look isn’t it cool look you
too me to look isn’t it cool look you both have one why do you have to compare
both have one why do you have to compare
both have one why do you have to compare it’s because that come instead of values
it’s because that come instead of values
it’s because that come instead of values and beliefs you found somebody like you
and beliefs you found somebody like you
and beliefs you found somebody like you this is good this is good alright that’s
this is good this is good alright that’s
this is good this is good alright that’s that early adopter and innovator
that early adopter and innovator
that early adopter and innovator population they’re willing to pay a
population they’re willing to pay a
population they’re willing to pay a premium or suffer inconvenience to be a
premium or suffer inconvenience to be a
premium or suffer inconvenience to be a part of something that reflects their
part of something that reflects their
part of something that reflects their beliefs now the rest of the world the
beliefs now the rest of the world the
beliefs now the rest of the world the majority is absolutely more cynical and
majority is absolutely more cynical and
majority is absolutely more cynical and more practical absolutely they
more practical absolutely they
more practical absolutely they absolutely care more about things like
absolutely care more about things like
absolutely care more about things like price and quality and service and
price and quality and service and
price and quality and service and features absolutely the problem is
features absolutely the problem is
features absolutely the problem is according to the law of diffusion you
according to the law of diffusion you
according to the law of diffusion you cannot have mass market success or mass
cannot have mass market success or mass
cannot have mass market success or mass market acceptance for an idea until
market acceptance for an idea until
market acceptance for an idea until you’ve achieved 15 to 18 percent market
you’ve achieved 15 to 18 percent market
you’ve achieved 15 to 18 percent market penetration that is the tipping point
penetration that is the tipping point
penetration that is the tipping point and the reason is is because the early
and the reason is is because the early
and the reason is is because the early majority that first 34 percent will not
majority that first 34 percent will not
majority that first 34 percent will not try something until someone else has
try something until someone else has
try something until someone else has tried at first this is the reason we
tried at first this is the reason we
tried at first this is the reason we have to drop our price and offer
have to drop our price and offer
have to drop our price and offer promotions and offer value added because
promotions and offer value added because
promotions and offer value added because we have to reduce their risk to do
we have to reduce their risk to do
we have to reduce their risk to do business with us
business with us
business with us the innovator and the early adopters
the innovator and the early adopters
the innovator and the early adopters happily pay premiums and suffering
happily pay premiums and suffering
happily pay premiums and suffering convenience to do business with you the
convenience to do business with you the
convenience to do business with you the goal is to get to that tipping point
goal is to get to that tipping point
goal is to get to that tipping point it’s easy law of averages so you says
it’s easy law of averages so you says
it’s easy law of averages so you says you can get 10% I promise you right now
you can get 10% I promise you right now
you can get 10% I promise you right now you have 10% who are loyal how do we
you have 10% who are loyal how do we
you have 10% who are loyal how do we describe them they just get it
describe them they just get it
describe them they just get it don’t know what that means get what
don’t know what that means get what
don’t know what that means get what what’s it oh you know there’s that
what’s it oh you know there’s that
what’s it oh you know there’s that there’s other guys okay he doesn’t get
there’s other guys okay he doesn’t get
there’s other guys okay he doesn’t get it that’s how we describe them it’s like
it that’s how we describe them it’s like
it that’s how we describe them it’s like gut feelings get what how do you find
gut feelings get what how do you find
gut feelings get what how do you find the people who get it before you do
the people who get it before you do
the people who get it before you do business with them how do you identify
business with them how do you identify
business with them how do you identify the it’s how do you find the people
the it’s how do you find the people
the it’s how do you find the people wearing the red hats before you waste
wearing the red hats before you waste
wearing the red hats before you waste all your time and energy you talk about
all your time and energy you talk about
all your time and energy you talk about what you believe
what you believe
what you believe I’ll give you two examples of famous
I’ll give you two examples of famous
I’ll give you two examples of famous failure and a famous success first the
failure and a famous success first the
failure and a famous success first the famous failure TiVo if you ask most
famous failure TiVo if you ask most
famous failure TiVo if you ask most companies
companies
companies why did your product fail or why did
why did your product fail or why did
why did your product fail or why did your company fail they usually give you
your company fail they usually give you
your company fail they usually give you some combination of the same few reasons
some combination of the same few reasons
some combination of the same few reasons right undercapitalized didn’t have
right undercapitalized didn’t have
right undercapitalized didn’t have enough money that’s a big one bad market
enough money that’s a big one bad market
enough money that’s a big one bad market conditions we had the wrong people
conditions we had the wrong people
conditions we had the wrong people poorly executed that pretty much
poorly executed that pretty much
poorly executed that pretty much explains every failure there is some
explains every failure there is some
explains every failure there is some combination of those those factors which
combination of those those factors which
combination of those those factors which means if you have all of those that
means if you have all of those that
means if you have all of those that means you should be successful right
means you should be successful right
means you should be successful right okay so TiVo TiVo was introduced into
okay so TiVo TiVo was introduced into
okay so TiVo TiVo was introduced into marketplace about nine or ten years ago
marketplace about nine or ten years ago
marketplace about nine or ten years ago from the date was introduced to this
from the date was introduced to this
from the date was introduced to this current day it is the single best
current day it is the single best
current day it is the single best quality product on the market hands-down
quality product on the market hands-down
quality product on the market hands-down undisputed his technology’s way beyond
undisputed his technology’s way beyond
undisputed his technology’s way beyond any other DVR system the best execution
any other DVR system the best execution
any other DVR system the best execution flawless venture-capital up the wazoo
flawless venture-capital up the wazoo
flawless venture-capital up the wazoo money no problem brilliant engineers on
money no problem brilliant engineers on
money no problem brilliant engineers on board at good people market conditions
board at good people market conditions
board at good people market conditions remarkable the unaided awareness of
remarkable the unaided awareness of
remarkable the unaided awareness of t-bo’s through the roof
t-bo’s through the roof
t-bo’s through the roof we have t-bo’s a verb my Tivo stuff on
we have t-bo’s a verb my Tivo stuff on
we have t-bo’s a verb my Tivo stuff on my piece of junk cable DVR right and if
my piece of junk cable DVR right and if
my piece of junk cable DVR right and if you want to throw in first mover’s
you want to throw in first mover’s
you want to throw in first mover’s advantage throw that into because they
advantage throw that into because they
advantage throw that into because they had that as well TiVo is a commercial
had that as well TiVo is a commercial
had that as well TiVo is a commercial and financial failure they’ve never made
and financial failure they’ve never made
and financial failure they’ve never made money and when their stock went public
money and when their stock went public
money and when their stock went public it launched about 40 or 50 dollars very
it launched about 40 or 50 dollars very
it launched about 40 or 50 dollars very quickly plummeted and except for a
quickly plummeted and except for a
quickly plummeted and except for a couple little blips as never traded
couple little blips as never traded
couple little blips as never traded above ten dollars TiVo is a commercial
above ten dollars TiVo is a commercial
above ten dollars TiVo is a commercial financial they
financial they
financial they and the reason is because when they
and the reason is because when they
and the reason is because when they launched this brilliant product they
launched this brilliant product they
launched this brilliant product they attempted to tell the master but the
attempted to tell the master but the
attempted to tell the master but the majority what their product does they
majority what their product does they
majority what their product does they said to the majority we have a product
said to the majority we have a product
said to the majority we have a product that pauses live TV skips commercials
that pauses live TV skips commercials
that pauses live TV skips commercials memorizes your viewing habits and
memorizes your viewing habits and
memorizes your viewing habits and records on your behalf without you even
records on your behalf without you even
records on your behalf without you even asking and the cynical practical
asking and the cynical practical
asking and the cynical practical majority said I don’t need it I don’t
majority said I don’t need it I don’t
majority said I don’t need it I don’t like it I don’t believe you you’re
like it I don’t believe you you’re
like it I don’t believe you you’re scaring me so did my one a few did few
scaring me so did my one a few did few
scaring me so did my one a few did few early adopters did 10% you know to this
early adopters did 10% you know to this
early adopters did 10% you know to this day they love their TiVo’s but it wasn’t
day they love their TiVo’s but it wasn’t
day they love their TiVo’s but it wasn’t enough to make the system tip you see
enough to make the system tip you see
enough to make the system tip you see now imagine if TiVo had told that left
now imagine if TiVo had told that left
now imagine if TiVo had told that left side
side
side as early adopters as innovators they had
as early adopters as innovators they had
as early adopters as innovators they had just talked about why the product even
just talked about why the product even
just talked about why the product even exists imagining a they have said if
exists imagining a they have said if
exists imagining a they have said if you’re the kind of person who likes to
you’re the kind of person who likes to
you’re the kind of person who likes to have total control over every aspect of
have total control over every aspect of
have total control over every aspect of your life boy do we have a product for
your life boy do we have a product for
your life boy do we have a product for you
you
you it pauses live TV it skips commercials
it pauses live TV it skips commercials
it pauses live TV it skips commercials it memorizes your viewing habits of a
it memorizes your viewing habits of a
it memorizes your viewing habits of a course on your behalf of that
course on your behalf of that
course on your behalf of that in this instance what the product does
in this instance what the product does
in this instance what the product does serves as the tangible proof of why it
serves as the tangible proof of why it
serves as the tangible proof of why it exists is not the reason you use to
exists is not the reason you use to
exists is not the reason you use to convince people to do business more in
convince people to do business more in
convince people to do business more in the first place people don’t buy what
the first place people don’t buy what
the first place people don’t buy what you do they buy why you do it and what
you do they buy why you do it and what
you do they buy why you do it and what you do serves as the tangible proof your
you do serves as the tangible proof your
you do serves as the tangible proof your company is one of the things that you’re
company is one of the things that you’re
company is one of the things that you’re doing in your life that proves who you
doing in your life that proves who you
doing in your life that proves who you are the more you talk about what you
are the more you talk about what you
are the more you talk about what you believe the more you talk about what you
believe the more you talk about what you
believe the more you talk about what you actually believe the more likely you are
actually believe the more likely you are
actually believe the more likely you are to attract people who believe what you
to attract people who believe what you
to attract people who believe what you believe and they will help you because
believe and they will help you because
believe and they will help you because they want to because they trust you
in the summer of 1963 250,000 people
in the summer of 1963 250,000 people showed up on the mall in Washington to
showed up on the mall in Washington to
showed up on the mall in Washington to hear dr. King give his famous I have a
hear dr. King give his famous I have a
hear dr. King give his famous I have a dream speech there were no invitations
dream speech there were no invitations
dream speech there were no invitations sent out there’s no website to check the
sent out there’s no website to check the
sent out there’s no website to check the date how do you do that how many emails
date how do you do that how many emails
date how do you do that how many emails did you get just a show up here today
[Music]
[Music] dr. King was not the only man in America
dr. King was not the only man in America
dr. King was not the only man in America who knew what had to change to bring
who knew what had to change to bring
who knew what had to change to bring about civil rights in this country dr.
about civil rights in this country dr.
about civil rights in this country dr. King didn’t have all great ideas some of
King didn’t have all great ideas some of
King didn’t have all great ideas some of his ideas were bad he was not the only
his ideas were bad he was not the only
his ideas were bad he was not the only man who suffered in a pre-civil Rights
man who suffered in a pre-civil Rights
man who suffered in a pre-civil Rights America in fact he suffered a little
America in fact he suffered a little
America in fact he suffered a little less than some cuz he was off at
less than some cuz he was off at
less than some cuz he was off at university and he wasn’t the perfect man
university and he wasn’t the perfect man
university and he wasn’t the perfect man he had his complexities but we just
he had his complexities but we just
he had his complexities but we just don’t talk about those things the
don’t talk about those things the
don’t talk about those things the differences dr. King didn’t go around
differences dr. King didn’t go around
differences dr. King didn’t go around telling people what we need to do what
telling people what we need to do what
telling people what we need to do what we need to do what we need to do
we need to do what we need to do
we need to do what we need to do he went around told people I believe I
he went around told people I believe I
he went around told people I believe I believe I believe and people who
believe I believe and people who
believe I believe and people who believed what he believed took his cause
believed what he believed took his cause
believed what he believed took his cause and they made it their own and they told
and they made it their own and they told
and they made it their own and they told people what they believed and those
people what they believed and those
people what they believed and those people who believe what they believe
people who believe what they believe
people who believe what they believe they took that same cause and they made
they took that same cause and they made
they took that same cause and they made it their own and they told people that
it their own and they told people that
it their own and they told people that they believed and some built structures
they believed and some built structures
they believed and some built structures to get the word out more efficiently and
to get the word out more efficiently and
to get the word out more efficiently and lo and behold on the right day on the
lo and behold on the right day on the
lo and behold on the right day on the right time a quarter of a million people
right time a quarter of a million people
right time a quarter of a million people showed up to hear him speak
how many of them showed up for him zero
how many of them showed up for him zero they showed up for themselves it’s what
they showed up for themselves it’s what
they showed up for themselves it’s what they believed about this country it’s
they believed about this country it’s
they believed about this country it’s the country that they wanted to live in
the country that they wanted to live in
the country that they wanted to live in it’s the country that they wanted to
it’s the country that they wanted to
it’s the country that they wanted to raise their children and that inspired
raise their children and that inspired
raise their children and that inspired them to get on a bus travel for eight
them to get on a bus travel for eight
them to get on a bus travel for eight hours and stand in the Sun in the middle
hours and stand in the Sun in the middle
hours and stand in the Sun in the middle of Washington simply to hear dr. King
of Washington simply to hear dr. King
of Washington simply to hear dr. King speak simply coming to the rally was one
speak simply coming to the rally was one
speak simply coming to the rally was one of the things they did in their lives to
of the things they did in their lives to
of the things they did in their lives to prove what they believed by the way he
prove what they believed by the way he
prove what they believed by the way he gave the I have a dream speech not the I
gave the I have a dream speech not the I
gave the I have a dream speech not the I have a plan speech it’s not what you do
have a plan speech it’s not what you do
have a plan speech it’s not what you do that matters it’s why you do it
that matters it’s why you do it
that matters it’s why you do it it cannot change the world we love
it cannot change the world we love
it cannot change the world we love buildin multi-million dollar
buildin multi-million dollar
buildin multi-million dollar multi-billion dollar business by
multi-billion dollar business by
multi-billion dollar business by yourself unscalable remember you and
yourself unscalable remember you and
yourself unscalable remember you and your gut you can do very well not
your gut you can do very well not
your gut you can do very well not scalable the only way to really grow is
scalable the only way to really grow is
scalable the only way to really grow is to find those who believe what you
to find those who believe what you
to find those who believe what you believe no willing to work with you with
believe no willing to work with you with
believe no willing to work with you with blood and sweat and tears to help you
blood and sweat and tears to help you
blood and sweat and tears to help you get there you know the story of the two
get there you know the story of the two
get there you know the story of the two Stone layers these two stone layers
Stone layers these two stone layers
Stone layers these two stone layers right you go to the first one to say how
right you go to the first one to say how
right you go to the first one to say how do you like your job this is I mean I
do you like your job this is I mean I
do you like your job this is I mean I like my job I’ve been working on this
like my job I’ve been working on this
like my job I’ve been working on this wall for as long as I can remember
wall for as long as I can remember
wall for as long as I can remember stones are heavy work is back-breaking
stones are heavy work is back-breaking
stones are heavy work is back-breaking it’s monotonous I stand in the scorching
it’s monotonous I stand in the scorching
it’s monotonous I stand in the scorching hot Sun all day and I don’t even know if
hot Sun all day and I don’t even know if
hot Sun all day and I don’t even know if I’m gonna finish this wall in my
I’m gonna finish this wall in my
I’m gonna finish this wall in my lifetime it’s a job that pays the bills
lifetime it’s a job that pays the bills
lifetime it’s a job that pays the bills you go up the second guy and say how do
you go up the second guy and say how do
you go up the second guy and say how do you like your job he says
I’m building a cathedral
I’m building a cathedral sure I’ve been building this wall for as
sure I’ve been building this wall for as
sure I’ve been building this wall for as long as I can remember sure the stones
long as I can remember sure the stones
long as I can remember sure the stones are heavy and the work is back-breaking
are heavy and the work is back-breaking
are heavy and the work is back-breaking and I stand in the scorching hot Sun all
and I stand in the scorching hot Sun all
and I stand in the scorching hot Sun all day and it’s monotonous and I don’t even
day and it’s monotonous and I don’t even
day and it’s monotonous and I don’t even know if you’re gonna finish this wall in
know if you’re gonna finish this wall in
know if you’re gonna finish this wall in my lifetime but I’m building a cathedral
my lifetime but I’m building a cathedral
my lifetime but I’m building a cathedral what they do is exactly the same this
what they do is exactly the same this
what they do is exactly the same this guy might even be a champion stone layer
guy might even be a champion stone layer
guy might even be a champion stone layer the only difference is that only one of
the only difference is that only one of
the only difference is that only one of them knows why he shows up to work every
them knows why he shows up to work every
them knows why he shows up to work every day and the guy who knows why does not
day and the guy who knows why does not
day and the guy who knows why does not see himself as any more or less
see himself as any more or less
see himself as any more or less important than the architect or the guy
important than the architect or the guy
important than the architect or the guy doing the stained-glass windows a
doing the stained-glass windows a
doing the stained-glass windows a landscaper they are all contributing to
landscaper they are all contributing to
landscaper they are all contributing to building something that they believe in
building something that they believe in
building something that they believe in that’s bigger than themselves a leader
that’s bigger than themselves a leader
that’s bigger than themselves a leader is somebody who can put into words that
is somebody who can put into words that
is somebody who can put into words that which does not exist yet the leader is
which does not exist yet the leader is
which does not exist yet the leader is the one who stands there and says in
the one who stands there and says in
the one who stands there and says in beautiful crystal clear words and he
beautiful crystal clear words and he
beautiful crystal clear words and he describes that Cathedral that hasn’t
describes that Cathedral that hasn’t
describes that Cathedral that hasn’t been built in words so clear that others
been built in words so clear that others
been built in words so clear that others can take that image and they can pass it
can take that image and they can pass it
can take that image and they can pass it on to others why are you working so hard
on to others why are you working so hard
on to others why are you working so hard because I believe in it we’re building a
because I believe in it we’re building a
because I believe in it we’re building a cathedral what Cathedral let me tell you
are you describing your Cathedral you’re
are you describing your Cathedral you’re just telling people the wall at your
just telling people the wall at your
just telling people the wall at your building the reason everybody showed up
building the reason everybody showed up
building the reason everybody showed up here is because together we’re gonna
here is because together we’re gonna
here is because together we’re gonna build a cathedral we are all
build a cathedral we are all
build a cathedral we are all contributing to a world that we would
contributing to a world that we would
contributing to a world that we would rather live in it’s the leaders of this
rather live in it’s the leaders of this
rather live in it’s the leaders of this organization that are describing that
organization that are describing that
organization that are describing that world the world in which we are in
world the world in which we are in
world the world in which we are in control of our own lives a world in
control of our own lives a world in
control of our own lives a world in which we live the life that we believe
which we live the life that we believe
which we live the life that we believe we deserve
we deserve
we deserve shouldn’t we all get that it’s the
shouldn’t we all get that it’s the
shouldn’t we all get that it’s the reason I showed up here here’s a
reason I showed up here here’s a
reason I showed up here here’s a statistic for you over 90 percent of
statistic for you over 90 percent of
statistic for you over 90 percent of people go home feeling unfulfilled by
people go home feeling unfulfilled by
people go home feeling unfulfilled by their work that’s a real statistic 90%
their work that’s a real statistic 90%
their work that’s a real statistic 90% don’t feel fulfilled when they go home
don’t feel fulfilled when they go home
don’t feel fulfilled when they go home at the end of the day I want to live in
at the end of the day I want to live in
at the end of the day I want to live in a world in which the vast majority of
a world in which the vast majority of
a world in which the vast majority of people love what they do I want to live
people love what they do I want to live
people love what they do I want to live in a world in which the vast majority of
in a world in which the vast majority of
in a world in which the vast majority of people do business with companies that
people do business with companies that
people do business with companies that they trust and love they work with
they trust and love they work with
they trust and love they work with people that they trust and love and they
people that they trust and love and they
people that they trust and love and they go home happier because of it people who
go home happier because of it people who
go home happier because of it people who go to work and love what they do come
go to work and love what they do come
go to work and love what they do come home happier people and happier people
home happier people and happier people
home happier people and happier people treat their spouses better and they
treat their spouses better and they
treat their spouses better and they treat their kids better and they go back
treat their kids better and they go back
treat their kids better and they go back to work happy the next day and they
to work happy the next day and they
to work happy the next day and they treat their colleagues better and they
treat their colleagues better and they
treat their colleagues better and they treat their customers better and those
treat their customers better and those
treat their customers better and those people go home happier and they treat
people go home happier and they treat
people go home happier and they treat their kids better and their spouses
their kids better and their spouses
their kids better and their spouses better it’s called world peace
and it happens because of the likes of
and it happens because of the likes of all of us this is called scale
all of us this is called scale
all of us this is called scale this is called scale
there are leaders and there are those
there are leaders and there are those who lead leaders hold a position of
who lead leaders hold a position of
who lead leaders hold a position of power or influence but those who lead
power or influence but those who lead
power or influence but those who lead inspire us and whether they’re
inspire us and whether they’re
inspire us and whether they’re individuals or organizations we follow
individuals or organizations we follow
individuals or organizations we follow those who lead not because we have to
those who lead not because we have to
those who lead not because we have to but because we want to we follow those
but because we want to we follow those
but because we want to we follow those who lead not for them but for ourselves
who lead not for them but for ourselves
who lead not for them but for ourselves this is for people who want to inspire
this is for people who want to inspire
this is for people who want to inspire those around them or who want to find
those around them or who want to find
those around them or who want to find somebody to inspire them I can say
somebody to inspire them I can say
somebody to inspire them I can say without a doubt you inspire me thank you
without a doubt you inspire me thank you
without a doubt you inspire me thank you very much
very much
very much so I’m embarrassed that I have a career
so I’m embarrassed that I have a career
so I’m embarrassed that I have a career I talk about things like trust and
I talk about things like trust and
I talk about things like trust and cooperation and there should be no
cooperation and there should be no
cooperation and there should be no demand for my work but the fact of the
demand for my work but the fact of the
demand for my work but the fact of the matter is is there is demand for my work
matter is is there is demand for my work
matter is is there is demand for my work which means that there’s an opportunity
which means that there’s an opportunity
which means that there’s an opportunity it means that trust and cooperation are
it means that trust and cooperation are
it means that trust and cooperation are not yet standard in our organizations
not yet standard in our organizations
not yet standard in our organizations and yet they should be and we know that
and yet they should be and we know that
and yet they should be and we know that which is why we’re looking for ways to
which is why we’re looking for ways to
which is why we’re looking for ways to bring those things to our organizations
bring those things to our organizations
bring those things to our organizations so I thought I would do something a
so I thought I would do something a
so I thought I would do something a little different today you know when
little different today you know when
little different today you know when you’re speaking to tens of thousands of
you’re speaking to tens of thousands of
you’re speaking to tens of thousands of people and you have the opportunity to
people and you have the opportunity to
people and you have the opportunity to share a message of course most rational
share a message of course most rational
share a message of course most rational people would say let’s go with something
people would say let’s go with something
people would say let’s go with something I’ve talked about lots of times and I’m
I’ve talked about lots of times and I’m
I’ve talked about lots of times and I’m really good at but I’m not normal so I’m
really good at but I’m not normal so I’m
really good at but I’m not normal so I’m gonna do something completely new and I
gonna do something completely new and I
gonna do something completely new and I hope this works out there are two things
hope this works out there are two things
hope this works out there are two things that I think that great leaders need to
that I think that great leaders need to
that I think that great leaders need to have empathy and perspective and I think
have empathy and perspective and I think
have empathy and perspective and I think these things are very often forgotten
these things are very often forgotten
these things are very often forgotten leaders are so often so concerned about
leaders are so often so concerned about
leaders are so often so concerned about their status of their position and
their status of their position and
their status of their position and organization they actually forget their
organization they actually forget their
organization they actually forget their real job and the real job of a leader is
real job and the real job of a leader is
real job and the real job of a leader is not about being in charge it’s about
not about being in charge it’s about
not about being in charge it’s about taking care of those in our charge
taking care of those in our charge
taking care of those in our charge and I don’t think people realize this
and I don’t think people realize this
and I don’t think people realize this and I don’t think people train for this
and I don’t think people train for this
and I don’t think people train for this when we’re junior our only
when we’re junior our only
when we’re junior our only responsibility is to be good at our jobs
responsibility is to be good at our jobs
responsibility is to be good at our jobs that’s all we really have to do and some
that’s all we really have to do and some
that’s all we really have to do and some people actually go get advanced
people actually go get advanced
people actually go get advanced education so that they can be really
education so that they can be really
education so that they can be really good at their jobs accountants or
good at their jobs accountants or
good at their jobs accountants or whatever right and you show up and you
whatever right and you show up and you
whatever right and you show up and you work hard and the company will give us
work hard and the company will give us
work hard and the company will give us tons and tons of training how to do our
tons and tons of training how to do our
tons and tons of training how to do our jobs they’ll show us how to use the
jobs they’ll show us how to use the
jobs they’ll show us how to use the software they’ll send us away for a few
software they’ll send us away for a few
software they’ll send us away for a few days to get trained in whatever it is
days to get trained in whatever it is
days to get trained in whatever it is that we’re doing for the company and
that we’re doing for the company and
that we’re doing for the company and then they expect us to go be good at our
then they expect us to go be good at our
then they expect us to go be good at our jobs and that’s what we do we work very
jobs and that’s what we do we work very
jobs and that’s what we do we work very hard and if you’re good at your job
hard and if you’re good at your job
hard and if you’re good at your job they’ll pollute you and at some point
they’ll pollute you and at some point
they’ll pollute you and at some point you’ll get promoted to position where
you’ll get promoted to position where
you’ll get promoted to position where we’re now responsible for the people who
we’re now responsible for the people who
we’re now responsible for the people who do the job we used to do but nobody
do the job we used to do but nobody
do the job we used to do but nobody shows us how to do that and that’s why
shows us how to do that and that’s why
shows us how to do that and that’s why we get managers and not leaders because
we get managers and not leaders because
we get managers and not leaders because the reason our managers are
the reason our managers are
the reason our managers are micromanaging us is because they
micromanaging us is because they
micromanaging us is because they actually do know how do they do the job
actually do know how do they do the job
actually do know how do they do the job better than us that’s what got them
better than us that’s what got them
better than us that’s what got them promoted really what we have to do is go
promoted really what we have to do is go
promoted really what we have to do is go through a transition some people make it
through a transition some people make it
through a transition some people make it quickly some people make it slowly and
quickly some people make it slowly and
quickly some people make it slowly and unfortunately some people will never
unfortunately some people will never
unfortunately some people will never make that transition at all which is we
make that transition at all which is we
make that transition at all which is we have to go this through this transition
have to go this through this transition
have to go this through this transition of being responsible for the job and
of being responsible for the job and
of being responsible for the job and then turning into somebody who’s now
then turning into somebody who’s now
then turning into somebody who’s now responsible for the people who are
responsible for the people who are
responsible for the people who are responsible for the job and as I said
responsible for the job and as I said
responsible for the job and as I said before one of the great things that is
before one of the great things that is
before one of the great things that is lacking in most of our companies is that
lacking in most of our companies is that
lacking in most of our companies is that they are not teaching us how to lead and
they are not teaching us how to lead and
they are not teaching us how to lead and leadership is a skill like any other is
leadership is a skill like any other is
leadership is a skill like any other is a practice’ balloon able skill and it is
a practice’ balloon able skill and it is
a practice’ balloon able skill and it is something that you work on it’s like a
something that you work on it’s like a
something that you work on it’s like a muscle if you practice it all the days
muscle if you practice it all the days
muscle if you practice it all the days you will get good at it and you will get
you will get good at it and you will get
you will get good at it and you will get become a strong leader if you stop
become a strong leader if you stop
become a strong leader if you stop practicing you will become a weak leader
practicing you will become a weak leader
practicing you will become a weak leader like parenting everyone has the capacity
like parenting everyone has the capacity
like parenting everyone has the capacity to be a parent doesn’t mean everybody
to be a parent doesn’t mean everybody
to be a parent doesn’t mean everybody wants to be a parent and doesn’t mean
wants to be a parent and doesn’t mean
wants to be a parent and doesn’t mean everybody should be a parent leadership
everybody should be a parent leadership
everybody should be a parent leadership is the same we all have the capacity to
is the same we all have the capacity to
is the same we all have the capacity to be a leader doesn’t mean everybody
be a leader doesn’t mean everybody
be a leader doesn’t mean everybody should be a leader and it doesn’t mean
should be a leader and it doesn’t mean
should be a leader and it doesn’t mean everybody wants to be a leader and the
everybody wants to be a leader and the
everybody wants to be a leader and the reason is because it comes at great
reason is because it comes at great
reason is because it comes at great personal sacrifice remember you’re not
personal sacrifice remember you’re not
personal sacrifice remember you’re not in charge you’re responsible for those
in charge you’re responsible for those
in charge you’re responsible for those you’re a charge that means things like
you’re a charge that means things like
you’re a charge that means things like when everything goes right you have to
when everything goes right you have to
when everything goes right you have to give away all the credit and when
give away all the credit and when
give away all the credit and when everything goes wrong you have to take
everything goes wrong you have to take
everything goes wrong you have to take all the responsibility that sucks right
all the responsibility that sucks right
all the responsibility that sucks right it’s things like staying late to show
it’s things like staying late to show
it’s things like staying late to show somebody what to do it’s things like
somebody what to do it’s things like
somebody what to do it’s things like when something does actually break when
when something does actually break when
when something does actually break when something goes wrong instead of yelling
something goes wrong instead of yelling
something goes wrong instead of yelling and screaming and taking over you say
and screaming and taking over you say
and screaming and taking over you say try again when the overwhelming
try again when the overwhelming
try again when the overwhelming pressures are not on them the
pressures are not on them the
pressures are not on them the overwhelming pressures are on us at the
overwhelming pressures are on us at the
overwhelming pressures are on us at the end of the day great leaders are not
end of the day great leaders are not
end of the day great leaders are not responsible for the job they’re
responsible for the job they’re
responsible for the job they’re responsible for the people who
responsible for the people who
responsible for the people who responsible for the job they’re not even
responsible for the job they’re not even
responsible for the job they’re not even responsible for the results I love
responsible for the results I love
responsible for the results I love talking to CEOs and say what’s your
talking to CEOs and say what’s your
talking to CEOs and say what’s your priority and they put their hands on
priority and they put their hands on
priority and they put their hands on their hips low proud and say my priority
their hips low proud and say my priority
their hips low proud and say my priority is my customer I’m like really even talk
is my customer I’m like really even talk
is my customer I’m like really even talk to a customer in 15 years
there’s no CEO on the planet responsible
there’s no CEO on the planet responsible for the customer they’re just not
for the customer they’re just not
for the customer they’re just not they’re responsible for the people who
they’re responsible for the people who
they’re responsible for the people who responsible for the people who
responsible for the people who
responsible for the people who responsible for the customer I’ll tell
responsible for the customer I’ll tell
responsible for the customer I’ll tell you a true story a few months ago I
you a true story a few months ago I
you a true story a few months ago I stayed at the Four Seasons in Las Vegas
stayed at the Four Seasons in Las Vegas
stayed at the Four Seasons in Las Vegas it is a wonderful hotel and the reason
it is a wonderful hotel and the reason
it is a wonderful hotel and the reason it’s a wonderful hotel is not because of
it’s a wonderful hotel is not because of
it’s a wonderful hotel is not because of the fancy beds any hotel can go and buy
the fancy beds any hotel can go and buy
the fancy beds any hotel can go and buy a fancy bed the reason it’s a wonderful
a fancy bed the reason it’s a wonderful
a fancy bed the reason it’s a wonderful hotel is because of the people who work
hotel is because of the people who work
hotel is because of the people who work there
there
there if you walk past somebody at the Four
if you walk past somebody at the Four
if you walk past somebody at the Four Seasons in this and they say hello to
Seasons in this and they say hello to
Seasons in this and they say hello to you you get the feeling that they
you you get the feeling that they
you you get the feeling that they actually wanted to say hello to you it’s
actually wanted to say hello to you it’s
actually wanted to say hello to you it’s not that somebody told them that you
not that somebody told them that you
not that somebody told them that you have to say hello to all the customers
have to say hello to all the customers
have to say hello to all the customers say hello to all the guests right you
say hello to all the guests right you
say hello to all the guests right you actually feel that they care now in
actually feel that they care now in
actually feel that they care now in their Lobby they have a coffee stand and
their Lobby they have a coffee stand and
their Lobby they have a coffee stand and I one afternoon I went to buy a cup of
I one afternoon I went to buy a cup of
I one afternoon I went to buy a cup of coffee and there was a barista by the
coffee and there was a barista by the
coffee and there was a barista by the name of Noah who was serving me Noah was
name of Noah who was serving me Noah was
name of Noah who was serving me Noah was fantastic he was friendly and fun and he
fantastic he was friendly and fun and he
fantastic he was friendly and fun and he was engaging with me and I had so much
was engaging with me and I had so much
was engaging with me and I had so much fun buying a cup of coffee I actually
fun buying a cup of coffee I actually
fun buying a cup of coffee I actually think I gave a hundred percent tip right
think I gave a hundred percent tip right
think I gave a hundred percent tip right he was wonderful so as is my nature
he was wonderful so as is my nature
he was wonderful so as is my nature I asked Noah do you like your job and
I asked Noah do you like your job and
I asked Noah do you like your job and without skipping a beat Noah says
without skipping a beat Noah says
without skipping a beat Noah says I love my job and so I followed up I
I love my job and so I followed up I
I love my job and so I followed up I said what is it that the Four Seasons is
said what is it that the Four Seasons is
said what is it that the Four Seasons is doing that would make you say to me I
doing that would make you say to me I
doing that would make you say to me I love my job without skipping a beat Noah
love my job without skipping a beat Noah
love my job without skipping a beat Noah said throughout the day managers will
said throughout the day managers will
said throughout the day managers will walk past me and ask me how I’m doing if
walk past me and ask me how I’m doing if
walk past me and ask me how I’m doing if there’s anything that I need to do my
there’s anything that I need to do my
there’s anything that I need to do my job better
job better
job better he said not just my manager any manager
he said not just my manager any manager
he said not just my manager any manager and then he said something magical he
and then he said something magical he
and then he said something magical he says I also work at Caesar’s Palace and
says I also work at Caesar’s Palace and
says I also work at Caesar’s Palace and Caesars at Caesar’s Palace the managers
Caesars at Caesar’s Palace the managers
Caesars at Caesar’s Palace the managers are trying to make sure we’re doing
are trying to make sure we’re doing
are trying to make sure we’re doing everything right they catch us when we
everything right they catch us when we
everything right they catch us when we do things wrong he says when I go to
do things wrong he says when I go to
do things wrong he says when I go to work there I like to keep my head under
work there I like to keep my head under
work there I like to keep my head under the radar and just get through the day
the radar and just get through the day
the radar and just get through the day so I can get my paycheck he says here at
so I can get my paycheck he says here at
so I can get my paycheck he says here at the four seasons I feel I can be myself
the four seasons I feel I can be myself
the four seasons I feel I can be myself same person entirely a different
same person entirely a different
same person entirely a different experience from the from the customer
experience from the from the customer
experience from the from the customer who will engage with Noah so we in
who will engage with Noah so we in
who will engage with Noah so we in leadership are always criticizing the
leadership are always criticizing the
leadership are always criticizing the people we’re always saying we got to get
people we’re always saying we got to get
people we’re always saying we got to get the right people on the bus I’ve got to
the right people on the bus I’ve got to
the right people on the bus I’ve got to fill my wrong my team I gotta get the
fill my wrong my team I gotta get the
fill my wrong my team I gotta get the right people but the reality is it’s not
right people but the reality is it’s not
right people but the reality is it’s not the people it’s the leadership if we
the people it’s the leadership if we
the people it’s the leadership if we create the right environment we will get
create the right environment we will get
create the right environment we will get people like Noah at the four seasons
people like Noah at the four seasons
people like Noah at the four seasons if we create the wrong environment we
if we create the wrong environment we
if we create the wrong environment we will get people like Noah at Caesar’s
will get people like Noah at Caesar’s
will get people like Noah at Caesar’s Palace it’s not the people and yet we’re
Palace it’s not the people and yet we’re
Palace it’s not the people and yet we’re so quick to hire and fire you can’t hire
so quick to hire and fire you can’t hire
so quick to hire and fire you can’t hire and fire your children if there’s if
and fire your children if there’s if
and fire your children if there’s if your kids are struggling we don’t say
your kids are struggling we don’t say
your kids are struggling we don’t say you got to see at school you’re up for
you got to see at school you’re up for
you got to see at school you’re up for adoption so why is it that when somebody
adoption so why is it that when somebody
adoption so why is it that when somebody has performance problems at work why is
has performance problems at work why is
has performance problems at work why is it that our instinct is to say you’re
it that our instinct is to say you’re
it that our instinct is to say you’re out we do not practice empathy
out we do not practice empathy
out we do not practice empathy what does empathy look like here’s the
what does empathy look like here’s the
what does empathy look like here’s the lack of empathy this is normal in our
lack of empathy this is normal in our
lack of empathy this is normal in our business world you walk into someone’s
business world you walk into someone’s
business world you walk into someone’s office someone walks into our office and
office someone walks into our office and
office someone walks into our office and says your numbers have been down for the
says your numbers have been down for the
says your numbers have been down for the third quarter in a row you have to pick
third quarter in a row you have to pick
third quarter in a row you have to pick up your numbers otherwise I can’t
up your numbers otherwise I can’t
up your numbers otherwise I can’t guarantee what the future will look like
guarantee what the future will look like
guarantee what the future will look like how inspired you think that person is to
how inspired you think that person is to
how inspired you think that person is to come to work the next day here’s what
come to work the next day here’s what
come to work the next day here’s what empathy looks like you walk into
empathy looks like you walk into
empathy looks like you walk into someone’s office someone walks into your
someone’s office someone walks into your
someone’s office someone walks into your office and says your numbers are down
office and says your numbers are down
office and says your numbers are down for the
for the
for the quarter in a row are you okay I’m
quarter in a row are you okay I’m
quarter in a row are you okay I’m worried about you what’s going on
worried about you what’s going on
worried about you what’s going on we all have performance issues maybe
we all have performance issues maybe
we all have performance issues maybe someone’s kid is sick maybe they’re
someone’s kid is sick maybe they’re
someone’s kid is sick maybe they’re having problems in their marriage maybe
having problems in their marriage maybe
having problems in their marriage maybe one of their parents is dying we don’t
one of their parents is dying we don’t
one of their parents is dying we don’t know what’s going on in their lives and
know what’s going on in their lives and
know what’s going on in their lives and of course it will affect performance at
of course it will affect performance at
of course it will affect performance at work empathy is being concerned about
work empathy is being concerned about
work empathy is being concerned about the human being not just their output
the human being not just their output
the human being not just their output and we have to practice empathy and one
and we have to practice empathy and one
and we have to practice empathy and one of the groups that we are pretty bad at
of the groups that we are pretty bad at
of the groups that we are pretty bad at practicing empathy with is our young
practicing empathy with is our young
practicing empathy with is our young Millennials so let me show you what well
Millennials so let me show you what well
Millennials so let me show you what well what empathy looks like listening to
what empathy looks like listening to
what empathy looks like listening to understand trying to understand
understand trying to understand
understand trying to understand someone’s point of view in this position
someone’s point of view in this position
someone’s point of view in this position at a hundred percent of the talks that I
at a hundred percent of the talks that I
at a hundred percent of the talks that I give her the meetings that I have
give her the meetings that I have
give her the meetings that I have invariably someone will raise their hand
invariably someone will raise their hand
invariably someone will raise their hand and ask about the Millennial problem
apparently this young generation is
apparently this young generation is unbeatable
unbeatable
unbeatable apparently they have confounded every
apparently they have confounded every
apparently they have confounded every single company in every single industry
single company in every single industry
single company in every single industry and so now it’s at the point where
and so now it’s at the point where
and so now it’s at the point where companies have given up and are now just
companies have given up and are now just
companies have given up and are now just asking Millennials what do you want and
asking Millennials what do you want and
asking Millennials what do you want and so they say we want free food and bean
so they say we want free food and bean
so they say we want free food and bean bags and so now every company has free
bags and so now every company has free
bags and so now every company has free food and bean bags and guess what
food and bean bags and guess what
food and bean bags and guess what nothing has changed so what I thought we
nothing has changed so what I thought we
nothing has changed so what I thought we would do what I thought I’d do is show
would do what I thought I’d do is show
would do what I thought I’d do is show you what empathy looks like how do we
you what empathy looks like how do we
you what empathy looks like how do we practice empathy with someone we don’t
practice empathy with someone we don’t
practice empathy with someone we don’t understand how do we practice empathy
understand how do we practice empathy
understand how do we practice empathy with an organization or a group that
with an organization or a group that
with an organization or a group that we’re struggling with right so we have
we’re struggling with right so we have
we’re struggling with right so we have to understand that it breaks down to
to understand that it breaks down to
to understand that it breaks down to four things
four things
four things I’ve broken it down into parenting
I’ve broken it down into parenting
I’ve broken it down into parenting technology impatience and environment
technology impatience and environment
technology impatience and environment let’s talk about parenting first too
let’s talk about parenting first too
let’s talk about parenting first too many Millennials have grown up subject
many Millennials have grown up subject
many Millennials have grown up subject to what has been described as a failed
to what has been described as a failed
to what has been described as a failed parenting strategy too many of them were
parenting strategy too many of them were
parenting strategy too many of them were told as they were growing up that they
told as they were growing up that they
told as they were growing up that they were special that they can have whatever
were special that they can have whatever
were special that they can have whatever they want just because they want it they
they want just because they want it they
they want just because they want it they got medals for coming in last they got
got medals for coming in last they got
got medals for coming in last they got participation medals right and the
participation medals right and the
participation medals right and the science and this is already good we know
science and this is already good we know
science and this is already good we know that it devalues the feeling that
that it devalues the feeling that
that it devalues the feeling that somebody who works hard and comes in
somebody who works hard and comes in
somebody who works hard and comes in first place and it actually makes the
first place and it actually makes the
first place and it actually makes the person who comes in last embarrassed
person who comes in last embarrassed
person who comes in last embarrassed because they know they don’t deserve it
because they know they don’t deserve it
because they know they don’t deserve it so it actually makes them feel worse it
so it actually makes them feel worse it
so it actually makes them feel worse it actually doesn’t help there are a lot of
actually doesn’t help there are a lot of
actually doesn’t help there are a lot of kids who got into honors classes not
kids who got into honors classes not
kids who got into honors classes not because they deserved it but because
because they deserved it but because
because they deserved it but because their parents complained and they got
their parents complained and they got
their parents complained and they got AIDS nothing because they earned them
AIDS nothing because they earned them
AIDS nothing because they earned them but because the teachers didn’t want to
but because the teachers didn’t want to
but because the teachers didn’t want to deal with the parents right then those
deal with the parents right then those
deal with the parents right then those kids graduate no Goodis and they start a
kids graduate no Goodis and they start a
kids graduate no Goodis and they start a job and in an instant they find out that
job and in an instant they find out that
job and in an instant they find out that they’re not special that you don’t get
they’re not special that you don’t get
they’re not special that you don’t get anything just because you want it you
anything just because you want it you
anything just because you want it you get nothing for coming in last
get nothing for coming in last
get nothing for coming in last and your parents cannot help you get a
and your parents cannot help you get a
and your parents cannot help you get a promotion and in an instant their entire
promotion and in an instant their entire
promotion and in an instant their entire self-image is completely shattered in an
self-image is completely shattered in an
self-image is completely shattered in an instant the way they view themselves has
instant the way they view themselves has
instant the way they view themselves has completely changed turned on its head
completely changed turned on its head
completely changed turned on its head and so what you find is that there’s an
and so what you find is that there’s an
and so what you find is that there’s an entire generation growing up with lower
entire generation growing up with lower
entire generation growing up with lower self-esteem than previous generations
self-esteem than previous generations
self-esteem than previous generations remember they have grown up in an
remember they have grown up in an
remember they have grown up in an Instagram Facebook snapchat world in
Instagram Facebook snapchat world in
Instagram Facebook snapchat world in which they are very very good at putting
which they are very very good at putting
which they are very very good at putting filters on everything they’re very very
filters on everything they’re very very
filters on everything they’re very very good at curating how they want to be
good at curating how they want to be
good at curating how they want to be seen and we think they’re full of
seen and we think they’re full of
seen and we think they’re full of confidence they seem to have all the
confidence they seem to have all the
confidence they seem to have all the answers they seem to be telling us what
answers they seem to be telling us what
answers they seem to be telling us what to do at the end of the day it’s just
to do at the end of the day it’s just
to do at the end of the day it’s just not there it’s just not true it’s just
not there it’s just not true it’s just
not there it’s just not true it’s just not true their confidence is a lot
not true their confidence is a lot
not true their confidence is a lot weaker than before they don’t know where
weaker than before they don’t know where
weaker than before they don’t know where they’re coming from they don’t know
they’re coming from they don’t know
they’re coming from they don’t know where they’re going they’re unsure of
where they’re going they’re unsure of
where they’re going they’re unsure of themselves and they lack the courage to
themselves and they lack the courage to
themselves and they lack the courage to ask we say things like my door is always
ask we say things like my door is always
ask we say things like my door is always open
open
open assume assuming that they have the
assume assuming that they have the
assume assuming that they have the courage to walk through the door
courage to walk through the door
courage to walk through the door number one then we add in technology
number one then we add in technology
number one then we add in technology there’s a chemical in our body called
there’s a chemical in our body called
there’s a chemical in our body called dopamine dopamine is responsible for the
dopamine dopamine is responsible for the
dopamine dopamine is responsible for the feelings we get when we find something
feelings we get when we find something
feelings we get when we find something we’re looking for or we accomplish
we’re looking for or we accomplish
we’re looking for or we accomplish something we set out to accomplish you
something we set out to accomplish you
something we set out to accomplish you know that great feeling you get when you
know that great feeling you get when you
know that great feeling you get when you cross something off your to-do list when
cross something off your to-do list when
cross something off your to-do list when you win the game when you hit the target
you win the game when you hit the target
you win the game when you hit the target right when the client get the promotion
right when the client get the promotion
right when the client get the promotion whatever it is that elation find your
whatever it is that elation find your
whatever it is that elation find your keys that elation comes from a chemical
keys that elation comes from a chemical
keys that elation comes from a chemical in our body called dopamine right now
in our body called dopamine right now
in our body called dopamine right now other substances other things that
other substances other things that
other substances other things that release dopamine include alcohol
release dopamine include alcohol
release dopamine include alcohol nicotine gambling they go that’s what
nicotine gambling they go that’s what
nicotine gambling they go that’s what makes us feel good when we engage with
makes us feel good when we engage with
makes us feel good when we engage with those things and it’s the root of a lot
those things and it’s the root of a lot
those things and it’s the root of a lot of addiction in fact almost every
of addiction in fact almost every
of addiction in fact almost every alcoholic on the planet discovered
alcoholic on the planet discovered
alcoholic on the planet discovered alcohol when they were teenagers
alcohol when they were teenagers
alcohol when they were teenagers you see when we’re very very young the
you see when we’re very very young the
you see when we’re very very young the only approval we need is approval from
only approval we need is approval from
only approval we need is approval from our parents and then as we go through
our parents and then as we go through
our parents and then as we go through adolescence we now crave the approval of
adolescence we now crave the approval of
adolescence we now crave the approval of our peers very frustrating for our
our peers very frustrating for our
our peers very frustrating for our parents very important for us it allows
parents very important for us it allows
parents very important for us it allows us to acculturate outside of our
us to acculturate outside of our
us to acculturate outside of our immediate families into the larger tribe
immediate families into the larger tribe
immediate families into the larger tribe very very important right it’s a time of
very very important right it’s a time of
very very important right it’s a time of high stress and high anxiety and we’re
high stress and high anxiety and we’re
high stress and high anxiety and we’re supposed to learn to rely on our friends
supposed to learn to rely on our friends
supposed to learn to rely on our friends some people quite by accident discover
some people quite by accident discover
some people quite by accident discover alcohol and the numbing effects of
alcohol and the numbing effects of
alcohol and the numbing effects of dopamine to help them cope with the
dopamine to help them cope with the
dopamine to help them cope with the stress and that becomes hardwired and
stress and that becomes hardwired and
stress and that becomes hardwired and then for the rest of their lives when
then for the rest of their lives when
then for the rest of their lives when they suffer some kind of extreme stress
they suffer some kind of extreme stress
they suffer some kind of extreme stress they don’t turn to a person they turn to
they don’t turn to a person they turn to
they don’t turn to a person they turn to the bottle right now we also know that
the bottle right now we also know that
the bottle right now we also know that dopamine is released with cell phones
dopamine is released with cell phones
dopamine is released with cell phones and social media so that Bing bass but
and social media so that Bing bass but
and social media so that Bing bass but buzz flash and beep that we get from our
buzz flash and beep that we get from our
buzz flash and beep that we get from our phones that feel so good it releases
phones that feel so good it releases
phones that feel so good it releases dopamine we like getting it yes we all
dopamine we like getting it yes we all
dopamine we like getting it yes we all hate all the emails but we love the Bing
hate all the emails but we love the Bing
hate all the emails but we love the Bing right we’ve all been in this position
right we’ve all been in this position
right we’ve all been in this position you know you’re feeling a little bit
you know you’re feeling a little bit
you know you’re feeling a little bit down you’re feeling a little bit sorry
down you’re feeling a little bit sorry
down you’re feeling a little bit sorry maybe feeling a little bit sad so what
maybe feeling a little bit sad so what
maybe feeling a little bit sad so what do we do we send out ten texts to ten
do we do we send out ten texts to ten
do we do we send out ten texts to ten friends hi hi hi hi
friends hi hi hi hi
friends hi hi hi hi and we hope that they write back because
and we hope that they write back because
and we hope that they write back because it feels good right so now we have a
it feels good right so now we have a
it feels good right so now we have a young generation with basically
young generation with basically
young generation with basically unfettered access to social media and
unfettered access to social media and
unfettered access to social media and cell phones we have age restrictions on
cell phones we have age restrictions on
cell phones we have age restrictions on alcohol we have age restrictions on
alcohol we have age restrictions on
alcohol we have age restrictions on smoking and we have age restrictions on
smoking and we have age restrictions on
smoking and we have age restrictions on gambling
gambling
gambling we have no age restrictions on this
we have no age restrictions on this
we have no age restrictions on this other dopamine producing device called
other dopamine producing device called
other dopamine producing device called social media or cell phones it’s the
social media or cell phones it’s the
social media or cell phones it’s the equivalent of throwing open the liquor
equivalent of throwing open the liquor
equivalent of throwing open the liquor cabinet and telling our young
cabinet and telling our young
cabinet and telling our young adolescence I know this is a stressful
adolescence I know this is a stressful
adolescence I know this is a stressful time
time
time try the vodka it’ll get you through
try the vodka it’ll get you through
try the vodka it’ll get you through these hard times that’s basically what
these hard times that’s basically what
these hard times that’s basically what we’re doing and so what’s happening is
we’re doing and so what’s happening is
we’re doing and so what’s happening is huh it’s becoming hardwired where our
huh it’s becoming hardwired where our
huh it’s becoming hardwired where our young generation isn’t learning the
young generation isn’t learning the
young generation isn’t learning the coping skills and coping mechanisms to
coping skills and coping mechanisms to
coping skills and coping mechanisms to turn to another human being when they’re
turn to another human being when they’re
turn to another human being when they’re struggling or stressed they’re turning
struggling or stressed they’re turning
struggling or stressed they’re turning to social media or their cell phones
to social media or their cell phones
to social media or their cell phones their self-worth sometimes becomes
their self-worth sometimes becomes
their self-worth sometimes becomes wrapped up and how many likes they get
wrapped up and how many likes they get
wrapped up and how many likes they get they obsessively check how many likes
they obsessively check how many likes
they obsessively check how many likes how many likes how many likes and
how many likes how many likes and
how many likes how many likes and actually will get depressed if they
actually will get depressed if they
actually will get depressed if they don’t get any you see them going out
don’t get any you see them going out
don’t get any you see them going out with their friends and instead of
with their friends and instead of
with their friends and instead of connecting with their friends they will
connecting with their friends they will
connecting with their friends they will simply sit and talk on the phone let me
simply sit and talk on the phone let me
simply sit and talk on the phone let me show you something that’s really
show you something that’s really
show you something that’s really powerful can I borrow your phone please
powerful can I borrow your phone please
powerful can I borrow your phone please there’s one right there in between you
there’s one right there in between you
there’s one right there in between you just let me borrow that for a sec I’m
just let me borrow that for a sec I’m
just let me borrow that for a sec I’m asking you to give me somebody else’s
asking you to give me somebody else’s
asking you to give me somebody else’s phone you don’t have to turn it on I
phone you don’t have to turn it on I
phone you don’t have to turn it on I just need it thank you
just need it thank you
just need it thank you so let me show you this subconscious
so let me show you this subconscious
so let me show you this subconscious power of this device what if I were to
power of this device what if I were to
power of this device what if I were to hold my phone while I’m giving this
hold my phone while I’m giving this
hold my phone while I’m giving this presentation I’m not checking it it’s
presentation I’m not checking it it’s
presentation I’m not checking it it’s not buzzing it’s not beeping I’m simply
not buzzing it’s not beeping I’m simply
not buzzing it’s not beeping I’m simply holding it do you feel like you’re the
holding it do you feel like you’re the
holding it do you feel like you’re the most important thing to me right now no
most important thing to me right now no
most important thing to me right now no you do not and this is an artificial
you do not and this is an artificial
you do not and this is an artificial environment now think about how often
environment now think about how often
environment now think about how often this phone is out while we’re talking to
this phone is out while we’re talking to
this phone is out while we’re talking to other people hey boss can I talk to you
other people hey boss can I talk to you
other people hey boss can I talk to you sure what’s on your mind
sure what’s on your mind
sure what’s on your mind as opposed to sure what’s on your mind
as opposed to sure what’s on your mind
as opposed to sure what’s on your mind we go out for dinner or lunch with our
we go out for dinner or lunch with our
we go out for dinner or lunch with our family and our friends we have meetings
family and our friends we have meetings
family and our friends we have meetings and we put the phone on the table which
and we put the phone on the table which
and we put the phone on the table which sends a subconscious message to
sends a subconscious message to
sends a subconscious message to everybody else in the room that this is
everybody else in the room that this is
everybody else in the room that this is not that important to me you’re not that
not that important to me you’re not that
not that important to me you’re not that important to me and by the way putting
important to me and by the way putting
important to me and by the way putting your phone upside down is not more
your phone upside down is not more
your phone upside down is not more polite this is this is my favorite one
polite this is this is my favorite one
polite this is this is my favorite one where the phone rings in the middle of
where the phone rings in the middle of
where the phone rings in the middle of the dinner in the middle of a lunch in
the dinner in the middle of a lunch in
the dinner in the middle of a lunch in the middle of a meeting and somebody
the middle of a meeting and somebody
the middle of a meeting and somebody goes I’m not gonna answer it
goes I’m not gonna answer it
goes I’m not gonna answer it oh my god just so magnanimous right
oh my god just so magnanimous right
oh my god just so magnanimous right thank you right
thank you right
thank you right put it away keep it away because what it
put it away keep it away because what it
put it away keep it away because what it does is it actually hurts our ability to
does is it actually hurts our ability to
does is it actually hurts our ability to relate to each other now you look at
relate to each other now you look at
relate to each other now you look at young kids these days they’re on them
young kids these days they’re on them
young kids these days they’re on them all the time I don’t blame them it is
all the time I don’t blame them it is
all the time I don’t blame them it is addiction we yell and scream at them but
addiction we yell and scream at them but
addiction we yell and scream at them but we like yelling and screaming and an
we like yelling and screaming and an
we like yelling and screaming and an alcoholic it doesn’t help the fact that
alcoholic it doesn’t help the fact that
alcoholic it doesn’t help the fact that it’s a chemical addiction right so you
it’s a chemical addiction right so you
it’s a chemical addiction right so you take an insecure generation that now
take an insecure generation that now
take an insecure generation that now through no fault of their own struggles
through no fault of their own struggles
through no fault of their own struggles to cope with stress they don’t know how
to cope with stress they don’t know how
to cope with stress they don’t know how to cope with and deal with stress and as
to cope with and deal with stress and as
to cope with and deal with stress and as they have told me many of them will
they have told me many of them will
they have told me many of them will admit that they struggle to form deep
admit that they struggle to form deep
admit that they struggle to form deep meaningful relationships they will admit
meaningful relationships they will admit
meaningful relationships they will admit that many of their friendships are
that many of their friendships are
that many of their friendships are superficial right that their friends
superficial right that their friends
superficial right that their friends they know would cancel on them if they
they know would cancel on them if they
they know would cancel on them if they get a better plan that they wouldn’t
get a better plan that they wouldn’t
get a better plan that they wouldn’t really know who to talk to if their get
really know who to talk to if their get
really know who to talk to if their get depressed and maybe they’ll turn to an
depressed and maybe they’ll turn to an
depressed and maybe they’ll turn to an online support group which is not a real
online support group which is not a real
online support group which is not a real thing
thing
thing it’s not human right and we’ve seen the
it’s not human right and we’ve seen the
it’s not human right and we’ve seen the impact of this we’re starting to see
impact of this we’re starting to see
impact of this we’re starting to see rises of depression in this generation
rises of depression in this generation
rises of depression in this generation we’re starting to see rise of suicide in
we’re starting to see rise of suicide in
we’re starting to see rise of suicide in this generation we’re starting to see a
this generation we’re starting to see a
this generation we’re starting to see a rise of accidental death due to drug
rise of accidental death due to drug
rise of accidental death due to drug overdose from this generation
overdose from this generation
overdose from this generation universities are currently dealing with
universities are currently dealing with
universities are currently dealing with an epidemic that they’ve never dealt
an epidemic that they’ve never dealt
an epidemic that they’ve never dealt with before which is the number of kids
with before which is the number of kids
with before which is the number of kids requesting leaves of absence due to
requesting leaves of absence due to
requesting leaves of absence due to depression right now those are all
depression right now those are all
depression right now those are all extreme examples the less extreme and
extreme examples the less extreme and
extreme examples the less extreme and more likely example is that someone will
more likely example is that someone will
more likely example is that someone will go through life just never really
go through life just never really
go through life just never really finding joy or fulfill
finding joy or fulfill
finding joy or fulfill and everything’s just fine as your job
and everything’s just fine as your job
and everything’s just fine as your job it’s fine how are your friends you know
it’s fine how are your friends you know
it’s fine how are your friends you know they’re fine but no joint because you
they’re fine but no joint because you
they’re fine but no joint because you just cannot because joy fulfillment
just cannot because joy fulfillment
just cannot because joy fulfillment comes from this it comes from human
comes from this it comes from human
comes from this it comes from human interaction we are social animals and we
interaction we are social animals and we
interaction we are social animals and we need it and we have to learn to rely on
need it and we have to learn to rely on
need it and we have to learn to rely on our friends and that skill is
our friends and that skill is
our friends and that skill is desperately lacking so you add in the
desperately lacking so you add in the
desperately lacking so you add in the next one impatience this generation is
next one impatience this generation is
next one impatience this generation is often accused of being entitled and if
often accused of being entitled and if
often accused of being entitled and if you’ve worked with any of them before
you’ve worked with any of them before
you’ve worked with any of them before sure seems that way
sure seems that way
sure seems that way but I would argue that we’re miss
but I would argue that we’re miss
but I would argue that we’re miss reading the tea leaves they’re not
reading the tea leaves they’re not
reading the tea leaves they’re not entitled they’re impatient again let’s
entitled they’re impatient again let’s
entitled they’re impatient again let’s practice empathy how did they grow up
practice empathy how did they grow up
practice empathy how did they grow up they grew up in a world of instant
they grew up in a world of instant
they grew up in a world of instant gratification you want to buy something
gratification you want to buy something
gratification you want to buy something you go in Amazon it shows up the next
you go in Amazon it shows up the next
you go in Amazon it shows up the next day you want to watch a movie you don’t
day you want to watch a movie you don’t
day you want to watch a movie you don’t check movie times you just log on and
check movie times you just log on and
check movie times you just log on and download it whenever you want to watch
download it whenever you want to watch
download it whenever you want to watch it streaming right you want to watch a
it streaming right you want to watch a
it streaming right you want to watch a TV show you don’t wait week to week to
TV show you don’t wait week to week to
TV show you don’t wait week to week to week you just finish watch for the
week you just finish watch for the
week you just finish watch for the weekend in fact if you want to get hold
weekend in fact if you want to get hold
weekend in fact if you want to get hold of somebody you don’t leave a message on
of somebody you don’t leave a message on
of somebody you don’t leave a message on their machine and wait for hours for
their machine and wait for hours for
their machine and wait for hours for them to get the message and call you
them to get the message and call you
them to get the message and call you back
back
back you just text them and they’ll call you
you just text them and they’ll call you
you just text them and they’ll call you they’ll get back to literally
they’ll get back to literally
they’ll get back to literally instantaneously heck if you want to go
instantaneously heck if you want to go
instantaneously heck if you want to go on a date you don’t even have to be like
on a date you don’t even have to be like
on a date you don’t even have to be like hey you just swipe right you got a date
never learn the skill set of like what
never learn the skill set of like what are you doing right you can have four
are you doing right you can have four
are you doing right you can have four dates in the night in other words
dates in the night in other words
dates in the night in other words everything comes instantaneously they
everything comes instantaneously they
everything comes instantaneously they have falsely applied the instant
have falsely applied the instant
have falsely applied the instant gratification model to life fulfillment
gratification model to life fulfillment
gratification model to life fulfillment and career fulfillment they wanted all
and career fulfillment they wanted all
and career fulfillment they wanted all instantaneously
instantaneously
instantaneously the problem is life relationships career
the problem is life relationships career
the problem is life relationships career are not destinations like look I found
are not destinations like look I found
are not destinations like look I found the job I love that’s not how it works
the job I love that’s not how it works
the job I love that’s not how it works it’s not it’s not a scavenger hunt I’m
it’s not it’s not a scavenger hunt I’m
it’s not it’s not a scavenger hunt I’m looking for the job that will be no it
looking for the job that will be no it
looking for the job that will be no it doesn’t work that way it’s a journey
doesn’t work that way it’s a journey
doesn’t work that way it’s a journey it’s a it’s a cut like it’s the same
it’s a it’s a cut like it’s the same
it’s a it’s a cut like it’s the same with love it’s like I found love no you
with love it’s like I found love no you
with love it’s like I found love no you did you work hard every single day to
did you work hard every single day to
did you work hard every single day to stay in love it’s a journey
stay in love it’s a journey
stay in love it’s a journey it’s as if they’re standing at the foot
it’s as if they’re standing at the foot
it’s as if they’re standing at the foot of a mountain they know exactly what
of a mountain they know exactly what
of a mountain they know exactly what they want they can see the summit what
they want they can see the summit what
they want they can see the summit what they don’t see is the mountain
they don’t see is the mountain
they don’t see is the mountain I talked to some recent college grads
I talked to some recent college grads
I talked to some recent college grads who in their in their entry-level jobs
who in their in their entry-level jobs
who in their in their entry-level jobs on a regular basis and I’ll ask them
on a regular basis and I’ll ask them
on a regular basis and I’ll ask them things like how’s it going and they’ll
things like how’s it going and they’ll
things like how’s it going and they’ll say yeah I think I’m gonna quit
say yeah I think I’m gonna quit
say yeah I think I’m gonna quit but like I’m not making an impact I’m
but like I’m not making an impact I’m
but like I’m not making an impact I’m like you know you’ve been here eight
like you know you’ve been here eight
like you know you’ve been here eight months right and this is the problem
months right and this is the problem
months right and this is the problem they see it as destination I’m not
they see it as destination I’m not
they see it as destination I’m not making an impact I hear it all the time
making an impact I hear it all the time
making an impact I hear it all the time but they don’t even know what that means
but they don’t even know what that means
but they don’t even know what that means impact yes we all want to make an impact
impact yes we all want to make an impact
impact yes we all want to make an impact what kind of impact what you want to do
what kind of impact what you want to do
what kind of impact what you want to do what how do you want to contribute to
what how do you want to contribute to
what how do you want to contribute to the world this is what vision is this is
the world this is what vision is this is
the world this is what vision is this is what Y is it’s become generic and
what Y is it’s become generic and
what Y is it’s become generic and abstract but the problem is is they’re
abstract but the problem is is they’re
abstract but the problem is is they’re wafting around they’re looking for the
wafting around they’re looking for the
wafting around they’re looking for the the right they’ll go from job to job to
the right they’ll go from job to job to
the right they’ll go from job to job to job hoping that the next one sticks they
job hoping that the next one sticks they
job hoping that the next one sticks they go from relationship to relationship
go from relationship to relationship
go from relationship to relationship hoping that the next one is the love
hoping that the next one is the love
hoping that the next one is the love what that I’ve been looking for they
what that I’ve been looking for they
what that I’ve been looking for they don’t know how to ask for help and their
don’t know how to ask for help and their
don’t know how to ask for help and their makes them feel even worse because they
makes them feel even worse because they
makes them feel even worse because they can’t find the thing that they’re
can’t find the thing that they’re
can’t find the thing that they’re looking for maybe it’s made so even
looking for maybe it’s made so even
looking for maybe it’s made so even insecure generation that doesn’t have
insecure generation that doesn’t have
insecure generation that doesn’t have coping mechanisms that wants everything
coping mechanisms that wants everything
coping mechanisms that wants everything resolved and resolved now I have a
resolved and resolved now I have a
resolved and resolved now I have a thought let me just send a text as
thought let me just send a text as
thought let me just send a text as opposed to let me wait an hour when I’m
opposed to let me wait an hour when I’m
opposed to let me wait an hour when I’m done with lunch with you and then I’ll
done with lunch with you and then I’ll
done with lunch with you and then I’ll send my text for example and then we get
send my text for example and then we get
send my text for example and then we get to the fourth and most egregious of the
to the fourth and most egregious of the
to the fourth and most egregious of the four observations environment we’re now
four observations environment we’re now
four observations environment we’re now taking this wonderful smart idealistic
taking this wonderful smart idealistic
taking this wonderful smart idealistic ambitious hard-working good group of
ambitious hard-working good group of
ambitious hard-working good group of people that were dealt a bad hand and
people that were dealt a bad hand and
people that were dealt a bad hand and we’re putting them in corporate
we’re putting them in corporate
we’re putting them in corporate environments that do not care about them
environments that do not care about them
environments that do not care about them as human beings right we have for some
as human beings right we have for some
as human beings right we have for some reason our work world has changed in the
reason our work world has changed in the
reason our work world has changed in the past 20 and 30 years we are suffering
past 20 and 30 years we are suffering
past 20 and 30 years we are suffering the side effects of business theories
the side effects of business theories
the side effects of business theories left over from the 80s and 90s and they
left over from the 80s and 90s and they
left over from the 80s and 90s and they are bad for people and they are bad for
are bad for people and they are bad for
are bad for people and they are bad for business let me give you an example the
business let me give you an example the
business let me give you an example the concept of shareholder supremacy was a
concept of shareholder supremacy was a
concept of shareholder supremacy was a theory proposed in the late 1970s and it
theory proposed in the late 1970s and it
theory proposed in the late 1970s and it was popularized in the 80s and 90s it is
was popularized in the 80s and 90s it is
was popularized in the 80s and 90s it is now standard form today you talk to any
now standard form today you talk to any
now standard form today you talk to any public company and you ask them their
public company and you ask them their
public company and you ask them their priority and they say maximize
priority and they say maximize
priority and they say maximize shareholder value
shareholder value
shareholder value really that’s like a coach prioritizing
really that’s like a coach prioritizing
really that’s like a coach prioritizing the needs of the fans over the needs of
the needs of the fans over the needs of
the needs of the fans over the needs of the players are you gonna build a
the players are you gonna build a
the players are you gonna build a winning team with that model but that’s
winning team with that model but that’s
winning team with that model but that’s normal today we don’t even perceive it
normal today we don’t even perceive it
normal today we don’t even perceive it as broken or damaged or wrong or
as broken or damaged or wrong or
as broken or damaged or wrong or outdated remember the 80s and 90s were
outdated remember the 80s and 90s were
outdated remember the 80s and 90s were boom years with relative peace and a
boom years with relative peace and a
boom years with relative peace and a kinder gentler cold war nobody was
kinder gentler cold war nobody was
kinder gentler cold war nobody was practicing hiding under their desks in
practicing hiding under their desks in
practicing hiding under their desks in school anymore we are no longer in those
school anymore we are no longer in those
school anymore we are no longer in those times these are no longer boom years
times these are no longer boom years
times these are no longer boom years these are no longer peaceful times and
these are no longer peaceful times and
these are no longer peaceful times and those models cannot work today here’s
those models cannot work today here’s
those models cannot work today here’s another one mass layoffs using someone’s
another one mass layoffs using someone’s
another one mass layoffs using someone’s livelihood to balance the books right
livelihood to balance the books right
livelihood to balance the books right it’s so normal in America today that we
it’s so normal in America today that we
it’s so normal in America today that we don’t even understand how broken and how
don’t even understand how broken and how
don’t even understand how broken and how damaging it is not only to human beings
damaging it is not only to human beings
damaging it is not only to human beings but to business you know companies talk
but to business you know companies talk
but to business you know companies talk about how they want to build trust and
about how they want to build trust and
about how they want to build trust and cooperation they announce a round of
cooperation they announce a round of
cooperation they announce a round of layoffs do you know the quickest way to
layoffs do you know the quickest way to
layoffs do you know the quickest way to destroy trust and destroy cooperation in
destroy trust and destroy cooperation in
destroy trust and destroy cooperation in a business literally in one day lay
a business literally in one day lay
a business literally in one day lay people off and everyone gets scared
people off and everyone gets scared
people off and everyone gets scared right can you imagine sending someone
right can you imagine sending someone
right can you imagine sending someone home to say honey I can no longer
home to say honey I can no longer
home to say honey I can no longer provide for our family because the
provide for our family because the
provide for our family because the company missed its arbitrary projections
company missed its arbitrary projections
company missed its arbitrary projections this year and forget about the people
this year and forget about the people
this year and forget about the people who lost their job think about the
who lost their job think about the
who lost their job think about the people who kept their jobs because every
people who kept their jobs because every
people who kept their jobs because every single decision a company makes as a
single decision a company makes as a
single decision a company makes as a piece of communication and the company
piece of communication and the company
piece of communication and the company cut the company has just communicated to
cut the company has just communicated to
cut the company has just communicated to everybody else this is not a meritocracy
everybody else this is not a meritocracy
everybody else this is not a meritocracy we don’t care how hard you work or how
we don’t care how hard you work or how
we don’t care how hard you work or how long you’ve worked here if we miss our
long you’ve worked here if we miss our
long you’ve worked here if we miss our numbers and you happen to fall on the
numbers and you happen to fall on the
numbers and you happen to fall on the wrong side of the spreadsheet I’m sorry
wrong side of the spreadsheet I’m sorry
wrong side of the spreadsheet I’m sorry we cannot guarantee employment in other
we cannot guarantee employment in other
we cannot guarantee employment in other words we come to work every day afraid
words we come to work every day afraid
words we come to work every day afraid and we’re asking our youngest generation
and we’re asking our youngest generation
and we’re asking our youngest generation to work in environments where how would
to work in environments where how would
to work in environments where how would any of us ever stand up and admit I made
any of us ever stand up and admit I made
any of us ever stand up and admit I made a mistake
a mistake
a mistake we’re cousinly being told you have to be
we’re cousinly being told you have to be
we’re cousinly being told you have to be vulnerable leaders are vulnerable what
vulnerable leaders are vulnerable what
vulnerable leaders are vulnerable what does that even mean it doesn’t mean you
does that even mean it doesn’t mean you
does that even mean it doesn’t mean you walk around crying
walk around crying
walk around crying honorable right know what vulnerability
honorable right know what vulnerability
honorable right know what vulnerability means as you create an environment in
means as you create an environment in
means as you create an environment in which someone feels safe enough to raise
which someone feels safe enough to raise
which someone feels safe enough to raise their hand and said I don’t know what
their hand and said I don’t know what
their hand and said I don’t know what I’m doing
I’m doing
I’m doing you’ve given me a job and I haven’t been
you’ve given me a job and I haven’t been
you’ve given me a job and I haven’t been trained to do it I need help I made a
trained to do it I need help I made a
trained to do it I need help I made a mistake I screwed something up I’m
mistake I screwed something up I’m
mistake I screwed something up I’m scared
scared
scared I’m worried all of these things no one
I’m worried all of these things no one
I’m worried all of these things no one would ever admit inside a company
would ever admit inside a company
would ever admit inside a company because it puts a target on your head in
because it puts a target on your head in
because it puts a target on your head in case there’s another round and so we
case there’s another round and so we
case there’s another round and so we keep it to ourselves and how can a
keep it to ourselves and how can a
keep it to ourselves and how can a company ever do well if nobody’s ever
company ever do well if nobody’s ever
company ever do well if nobody’s ever willing to admit they made a mistake
willing to admit they made a mistake
willing to admit they made a mistake that’s scared or they don’t know what
that’s scared or they don’t know what
that’s scared or they don’t know what they’re doing and so we’ve literally
they’re doing and so we’ve literally
they’re doing and so we’ve literally created cultures in which every single
created cultures in which every single
created cultures in which every single day everybody comes to work and liya hai
day everybody comes to work and liya hai
day everybody comes to work and liya hai lies hides and fakes and we’re asking
lies hides and fakes and we’re asking
lies hides and fakes and we’re asking our youngest generation to work and
our youngest generation to work and
our youngest generation to work and succeed and find themselves and build
succeed and find themselves and build
succeed and find themselves and build their confidence and overcome their
their confidence and overcome their
their confidence and overcome their addiction to technology and build strong
addiction to technology and build strong
addiction to technology and build strong relationships at work we’re asking to do
relationships at work we’re asking to do
relationships at work we’re asking to do this and these lis environments we’ve
this and these lis environments we’ve
this and these lis environments we’ve created we keep saying to them you’re
created we keep saying to them you’re
created we keep saying to them you’re the future leaders we’re the leaders now
the future leaders we’re the leaders now
the future leaders we’re the leaders now we’re in control what are we doing this
we’re in control what are we doing this
we’re in control what are we doing this is what empathy means it means if
is what empathy means it means if
is what empathy means it means if there’s an entire generation struggling
there’s an entire generation struggling
there’s an entire generation struggling maybe it’s not them it’s like you know
maybe it’s not them it’s like you know
maybe it’s not them it’s like you know the only thing that I that the common
the only thing that I that the common
the only thing that I that the common factor in all my failed relationships me
factor in all my failed relationships me
factor in all my failed relationships me same thing Oh II just can’t get the
same thing Oh II just can’t get the
same thing Oh II just can’t get the right Apple you know the right
right Apple you know the right
right Apple you know the right performance out of our people maybe it’s
performance out of our people maybe it’s
performance out of our people maybe it’s you right it’s not a generation it’s not
you right it’s not a generation it’s not
you right it’s not a generation it’s not them they’re not difficult or hard to
them they’re not difficult or hard to
them they’re not difficult or hard to understand they’re human beings like the
understand they’re human beings like the
understand they’re human beings like the rest of us trying to find their way
rest of us trying to find their way
rest of us trying to find their way trying to work in a place where they
trying to work in a place where they
trying to work in a place where they feel that someone cares about them as a
feel that someone cares about them as a
feel that someone cares about them as a human being by the way that’s what we
human being by the way that’s what we
human being by the way that’s what we all want in other words it’s not even
all want in other words it’s not even
all want in other words it’s not even generational
generational
generational all of us this is the practice of
all of us this is the practice of
all of us this is the practice of empathy that have wish struggling to
empathy that have wish struggling to
empathy that have wish struggling to communicate to someone if it’s
communicate to someone if it’s
communicate to someone if it’s struggling to help someone be at their
struggling to help someone be at their
struggling to help someone be at their natural best I’m tired of people saying
natural best I’m tired of people saying
natural best I’m tired of people saying to me how do I get the best out of my
to me how do I get the best out of my
to me how do I get the best out of my people really that’s what you want there
people really that’s what you want there
people really that’s what you want there like a towel just Wingham how can get
like a towel just Wingham how can get
like a towel just Wingham how can get the most out of them No how do I help my
the most out of them No how do I help my
the most out of them No how do I help my people be at their natural best right
people be at their natural best right
people be at their natural best right we’re not asking these questions we are
we’re not asking these questions we are
we’re not asking these questions we are not practicing everything we have to
not practicing everything we have to
not practicing everything we have to start by practicing empathy and relate
start by practicing empathy and relate
start by practicing empathy and relate to what they may be going through and it
to what they may be going through and it
to what they may be going through and it will profoundly change the decisions we
will profoundly change the decisions we
will profoundly change the decisions we make it will profoundly change the way
make it will profoundly change the way
make it will profoundly change the way we see the world someone’s driving to
we see the world someone’s driving to
we see the world someone’s driving to work you’re driving to work and someone
work you’re driving to work and someone
work you’re driving to work and someone wants to cut into your lane what do you
wants to cut into your lane what do you
wants to cut into your lane what do you do do you pull your car up but you let
do do you pull your car up but you let
do do you pull your car up but you let them in most of us pull our cars up and
them in most of us pull our cars up and
them in most of us pull our cars up and go like this you wait your turn now
go like this you wait your turn now
go like this you wait your turn now let’s practice empathy I don’t know
let’s practice empathy I don’t know
let’s practice empathy I don’t know maybe they’ve been out of work for six
maybe they’ve been out of work for six
maybe they’ve been out of work for six months maybe they had trouble getting
months maybe they had trouble getting
months maybe they had trouble getting the kids out to school this morning and
the kids out to school this morning and
the kids out to school this morning and now they’re running late for a really
now they’re running late for a really
now they’re running late for a really important interview and they just have
important interview and they just have
important interview and they just have to get to this interview and they’re
to get to this interview and they’re
to get to this interview and they’re gonna cut into our lane or maybe they’re
gonna cut into our lane or maybe they’re
gonna cut into our lane or maybe they’re just a bastard I don’t know but that’s
just a bastard I don’t know but that’s
just a bastard I don’t know but that’s the point we don’t know we don’t know
the point we don’t know we don’t know
the point we don’t know we don’t know and the practice of empathy we’ll say
and the practice of empathy we’ll say
and the practice of empathy we’ll say I’ll let them in and I’ll arrive to work
I’ll let them in and I’ll arrive to work
I’ll let them in and I’ll arrive to work one car lengths Li right we don’t always
one car lengths Li right we don’t always
one car lengths Li right we don’t always have to be right we don’t always have to
have to be right we don’t always have to
have to be right we don’t always have to be in charge we don’t have to be the one
be in charge we don’t have to be the one
be in charge we don’t have to be the one who succeeds it’s not about winning or
who succeeds it’s not about winning or
who succeeds it’s not about winning or losing
losing
losing and that’s where I go to the second
and that’s where I go to the second
and that’s where I go to the second point after empathy comes perspective
point after empathy comes perspective
point after empathy comes perspective where it’s not about winning or losing
where it’s not about winning or losing
where it’s not about winning or losing in game theory there are two kinds of
in game theory there are two kinds of
in game theory there are two kinds of games there are finite games and there
games there are finite games and there
games there are finite games and there are infinite games and this is how
are infinite games and this is how
are infinite games and this is how you’re gonna change your perspective
you’re gonna change your perspective
you’re gonna change your perspective right a finite game is defined as known
right a finite game is defined as known
right a finite game is defined as known players fixed rules and an agreed upon
players fixed rules and an agreed upon
players fixed rules and an agreed upon objective baseball for example we know
objective baseball for example we know
objective baseball for example we know the rules we all agree to the rules and
the rules we all agree to the rules and
the rules we all agree to the rules and whoever has more runs at the end of nine
whoever has more runs at the end of nine
whoever has more runs at the end of nine innings is the winner and the game is
innings is the winner and the game is
innings is the winner and the game is over no one ever says if we can just
over no one ever says if we can just
over no one ever says if we can just play two more innings I know we can come
play two more innings I know we can come
play two more innings I know we can come back doesn’t work that way the game is
back doesn’t work that way the game is
back doesn’t work that way the game is over right that’s a finite game
over right that’s a finite game
over right that’s a finite game then you have an infinite game infinite
then you have an infinite game infinite
then you have an infinite game infinite games are defined as known and unknown
games are defined as known and unknown
games are defined as known and unknown players the rules are changeable and the
players the rules are changeable and the
players the rules are changeable and the objective is to keep the game in play to
objective is to keep the game in play to
objective is to keep the game in play to perpetuate the game when you pit a
perpetuate the game when you pit a
perpetuate the game when you pit a finite player versus a finite player the
finite player versus a finite player the
finite player versus a finite player the system is stable baseball is stable
system is stable baseball is stable
system is stable baseball is stable right when you pit an infinite an
right when you pit an infinite an
right when you pit an infinite an infinite player versus an infinite
infinite player versus an infinite
infinite player versus an infinite player the system is also stable like
player the system is also stable like
player the system is also stable like the Cold War for example because there
the Cold War for example because there
the Cold War for example because there cannot be a winner and a loser there are
cannot be a winner and a loser there are
cannot be a winner and a loser there are no winners or losers in an infinite game
no winners or losers in an infinite game
no winners or losers in an infinite game right it doesn’t exist and because there
right it doesn’t exist and because there
right it doesn’t exist and because there are no winners or losers what ends up
are no winners or losers what ends up
are no winners or losers what ends up happening in the infinite contest is
happening in the infinite contest is
happening in the infinite contest is players drop out when they run out of
players drop out when they run out of
players drop out when they run out of the will or the resources to play but
the will or the resources to play but
the will or the resources to play but there’s no winners or losers problems
there’s no winners or losers problems
there’s no winners or losers problems arise when you pick a finite player
arise when you pick a finite player
arise when you pick a finite player versus an infinite player because of a
versus an infinite player because of a
versus an infinite player because of a finite player is playing to win and an
finite player is playing to win and an
finite player is playing to win and an infinite player is to playing to keep
infinite player is to playing to keep
infinite player is to playing to keep the game going right this is what
the game going right this is what
the game going right this is what happened to us in Vietnam we were
happened to us in Vietnam we were
happened to us in Vietnam we were playing to win and the Vietnamese were
playing to win and the Vietnamese were
playing to win and the Vietnamese were fighting for their lives we were the
fighting for their lives we were the
fighting for their lives we were the ones who got stuck in quagmire this is
ones who got stuck in quagmire this is
ones who got stuck in quagmire this is the Soviet Union and Afghanistan they
the Soviet Union and Afghanistan they
the Soviet Union and Afghanistan they were trying to beat the Mujahideen and
were trying to beat the Mujahideen and
were trying to beat the Mujahideen and the Mujahideen would fight for as long
the Mujahideen would fight for as long
the Mujahideen would fight for as long as is necessary
as is necessary
as is necessary quagmire now let’s look at business the
quagmire now let’s look at business the
quagmire now let’s look at business the game of business has pre-existed or has
game of business has pre-existed or has
game of business has pre-existed or has existed long before every single comedy
existed long before every single comedy
existed long before every single comedy that exists on the planet today and it
that exists on the planet today and it
that exists on the planet today and it will outlast every single company that
will outlast every single company that
will outlast every single company that it lives that exists on this planet
it lives that exists on this planet
it lives that exists on this planet today there’s no winning the game of
today there’s no winning the game of
today there’s no winning the game of business and the reason is is because we
business and the reason is is because we
business and the reason is is because we haven’t agreed to the rules I get such a
haven’t agreed to the rules I get such a
haven’t agreed to the rules I get such a kick out of this you realize how many
kick out of this you realize how many
kick out of this you realize how many companies actually don’t know the game
companies actually don’t know the game
companies actually don’t know the game they’re in right listen to the language
they’re in right listen to the language
they’re in right listen to the language of the companies use we’re trying to
of the companies use we’re trying to
of the companies use we’re trying to beat our competition we’re trying to be
beat our competition we’re trying to be
beat our competition we’re trying to be number one did you know that we were
number one did you know that we were
number one did you know that we were ranked number one look at the listing
ranked number one look at the listing
ranked number one look at the listing based on what criteria revenues profits
based on what criteria revenues profits
based on what criteria revenues profits market share square footage number of
market share square footage number of
market share square footage number of employees based on what time frame a
employees based on what time frame a
employees based on what time frame a quarter a year five years ten years 20
quarter a year five years ten years 20
quarter a year five years ten years 20 years 50 years 100 years I haven’t
years 50 years 100 years I haven’t
years 50 years 100 years I haven’t agreed to those standards
agreed to those standards
agreed to those standards how can you declare yourself the winner
how can you declare yourself the winner
how can you declare yourself the winner how can you declare yourself number one
how can you declare yourself number one
how can you declare yourself number one where no one else in the game has agreed
where no one else in the game has agreed
where no one else in the game has agreed to the rules it’s arbitrary there is no
to the rules it’s arbitrary there is no
to the rules it’s arbitrary there is no winning because there’s
winning because there’s
winning because there’s no end in other words companies are
no end in other words companies are
no end in other words companies are playing finite games listen to their
playing finite games listen to their
playing finite games listen to their language they’re trying to beat their
language they’re trying to beat their
language they’re trying to beat their competition what does that even mean
competition what does that even mean
competition what does that even mean it’s the leaders and the companies that
it’s the leaders and the companies that
it’s the leaders and the companies that understand the game that they’re in and
understand the game that they’re in and
understand the game that they’re in and organize their resources and their
organize their resources and their
organize their resources and their decision-making around the infinite
decision-making around the infinite
decision-making around the infinite contest that outlast and frustrate their
contest that outlast and frustrate their
contest that outlast and frustrate their competition all the companies that we’ve
competition all the companies that we’ve
competition all the companies that we’ve referred to as the exceptions Southwest
referred to as the exceptions Southwest
referred to as the exceptions Southwest Airlines Apple computers harley-davidson
Airlines Apple computers harley-davidson
Airlines Apple computers harley-davidson they’re the exception no they’re playing
they’re the exception no they’re playing
they’re the exception no they’re playing the infinite contest they frustrate
the infinite contest they frustrate
the infinite contest they frustrate their competition is what happens that’s
their competition is what happens that’s
their competition is what happens that’s what happens because they’re not playing
what happens because they’re not playing
what happens because they’re not playing to win
to win
to win Jim Senegal the founder of Costco which
Jim Senegal the founder of Costco which
Jim Senegal the founder of Costco which is the company only real company that
is the company only real company that
is the company only real company that gives Walmart a run for its money
gives Walmart a run for its money
gives Walmart a run for its money he says public companies are looking to
he says public companies are looking to
he says public companies are looking to succeed for the quarter says we’re
succeed for the quarter says we’re
succeed for the quarter says we’re looking for the next 50 years you can
looking for the next 50 years you can
looking for the next 50 years you can hear him he’s playing the infinite
hear him he’s playing the infinite
hear him he’s playing the infinite contest I spoke at a Leadership Summit
contest I spoke at a Leadership Summit
contest I spoke at a Leadership Summit for Microsoft I also spoke at a
for Microsoft I also spoke at a
for Microsoft I also spoke at a Leadership Summit for Apple now at the
Leadership Summit for Apple now at the
Leadership Summit for Apple now at the Microsoft summit I would say 70% of the
Microsoft summit I would say 70% of the
Microsoft summit I would say 70% of the executives and this was under the Steve
executives and this was under the Steve
executives and this was under the Steve Ballmer days I would say about 70% of
Ballmer days I would say about 70% of
Ballmer days I would say about 70% of the executives spent about 70% of their
the executives spent about 70% of their
the executives spent about 70% of their presentations talking about how to beat
presentations talking about how to beat
presentations talking about how to beat Apple at the Apple Summit a hundred
Apple at the Apple Summit a hundred
Apple at the Apple Summit a hundred percent of the executives spent a
percent of the executives spent a
percent of the executives spent a hundred percent of their presentations
hundred percent of their presentations
hundred percent of their presentations talking about how to help teachers teach
talking about how to help teachers teach
talking about how to help teachers teach and how to help students learn one was
and how to help students learn one was
and how to help students learn one was obsessed with their competition the
obsessed with their competition the
obsessed with their competition the other one was obsessed with where
other one was obsessed with where
other one was obsessed with where they’re going so at the end of my
they’re going so at the end of my
they’re going so at the end of my presentation at Microsoft they gave me a
presentation at Microsoft they gave me a
presentation at Microsoft they gave me a gift they gave me the new Zune which was
gift they gave me the new Zune which was
gift they gave me the new Zune which was the competitor to the iPod touch when it
the competitor to the iPod touch when it
the competitor to the iPod touch when it was a thing right and I have to tell you
was a thing right and I have to tell you
was a thing right and I have to tell you this piece of technology was spectacular
this piece of technology was spectacular
this piece of technology was spectacular it was beautiful the user interface was
it was beautiful the user interface was
it was beautiful the user interface was incredible the design was amazing it was
incredible the design was amazing it was
incredible the design was amazing it was intuitive it was one of the most
intuitive it was one of the most
intuitive it was one of the most beautiful elegant pieces of technology
beautiful elegant pieces of technology
beautiful elegant pieces of technology I’d ever seen right now.they it didn’t
I’d ever seen right now.they it didn’t
I’d ever seen right now.they it didn’t work with iTunes which is entirely
work with iTunes which is entirely
work with iTunes which is entirely a problem I couldn’t use it but that’s
a problem I couldn’t use it but that’s
a problem I couldn’t use it but that’s something else I’m sitting in the back
something else I’m sitting in the back
something else I’m sitting in the back of a taxi with a senior Apple executive
of a taxi with a senior Apple executive
of a taxi with a senior Apple executive sort of employee number 12 kind of guy
sort of employee number 12 kind of guy
sort of employee number 12 kind of guy and I decide to stir the pot and I
and I decide to stir the pot and I
and I decide to stir the pot and I turned him I say you know I spoke at a
turned him I say you know I spoke at a
turned him I say you know I spoke at a Microsoft summit and they gave me their
Microsoft summit and they gave me their
Microsoft summit and they gave me their new soon and I have to tell you it is so
new soon and I have to tell you it is so
new soon and I have to tell you it is so much better than your iPod touch and he
much better than your iPod touch and he
much better than your iPod touch and he turned to me and said I have no doubt
turned to me and said I have no doubt
turned to me and said I have no doubt conversation over because the infinite
conversation over because the infinite
conversation over because the infinite player isn’t playing to be number one
player isn’t playing to be number one
player isn’t playing to be number one every day with every product they’re
every day with every product they’re
every day with every product they’re playing to outlast the competition if I
playing to outlast the competition if I
playing to outlast the competition if I had said to Microsoft oh I’ve got the
had said to Microsoft oh I’ve got the
had said to Microsoft oh I’ve got the new iPod touch it’s so much better than
new iPod touch it’s so much better than
new iPod touch it’s so much better than your new Zune there was a can we see it
your new Zune there was a can we see it
your new Zune there was a can we see it what does it do how we have to see it
what does it do how we have to see it
what does it do how we have to see it because one is obsessed with their
because one is obsessed with their
because one is obsessed with their competition the other is obsessed with
competition the other is obsessed with
competition the other is obsessed with why they do what they do the other is
why they do what they do the other is
why they do what they do the other is obsessed with where they’re going and
obsessed with where they’re going and
obsessed with where they’re going and the reason Apple frustrates their
the reason Apple frustrates their
the reason Apple frustrates their competition is because secretly they’re
competition is because secretly they’re
competition is because secretly they’re not even competing against
not even competing against
not even competing against they’re competing against themselves and
they’re competing against themselves and
they’re competing against themselves and they understand but sometimes you’re a
they understand but sometimes you’re a
they understand but sometimes you’re a little bit ahead and sometimes you’re a
little bit ahead and sometimes you’re a
little bit ahead and sometimes you’re a little bit behind and sometimes your
little bit behind and sometimes your
little bit behind and sometimes your product is better and sometimes you’re
product is better and sometimes you’re
product is better and sometimes you’re not but if you wake up every single
not but if you wake up every single
not but if you wake up every single morning and compete against yourself how
morning and compete against yourself how
morning and compete against yourself how do I make our products better than they
do I make our products better than they
do I make our products better than they were yesterday how do I take care of our
were yesterday how do I take care of our
were yesterday how do I take care of our customers better than we did yesterday
customers better than we did yesterday
customers better than we did yesterday how do we advance our cause more
how do we advance our cause more
how do we advance our cause more efficiently more productively than we
efficiently more productively than we
efficiently more productively than we did yesterday how do we find new
did yesterday how do we find new
did yesterday how do we find new solutions to advance our calling our
solutions to advance our calling our
solutions to advance our calling our cause our purpose our belief are why
cause our purpose our belief are why
cause our purpose our belief are why every single day what you will find is
every single day what you will find is
every single day what you will find is over time you will probably be ahead
over time you will probably be ahead
over time you will probably be ahead more often those who play the infinite
more often those who play the infinite
more often those who play the infinite game understand it’s not about the
game understand it’s not about the
game understand it’s not about the battle it’s about the war and they don’t
battle it’s about the war and they don’t
battle it’s about the war and they don’t play to win every day and they frustrate
play to win every day and they frustrate
play to win every day and they frustrate their competition until their
their competition until their
their competition until their competition drops out of the game every
competition drops out of the game every
competition drops out of the game every single bankruptcy almost every merger
single bankruptcy almost every merger
single bankruptcy almost every merger and acquisition is basically a company
and acquisition is basically a company
and acquisition is basically a company saying we no longer have the will or the
saying we no longer have the will or the
saying we no longer have the will or the resources to continue to play and we
resources to continue to play and we
resources to continue to play and we have no choice to either drop out of the
have no choice to either drop out of the
have no choice to either drop out of the game or merge our resources with another
game or merge our resources with another
game or merge our resources with another player so that we can stay in the game
player so that we can stay in the game
player so that we can stay in the game that’s what that is and if you think
that’s what that is and if you think
that’s what that is and if you think about the number of bankruptcies and
about the number of bankruptcies and
about the number of bankruptcies and mergers and acquisitions it’s kind of
mergers and acquisitions it’s kind of
mergers and acquisitions it’s kind of proof that most companies don’t even
proof that most companies don’t even
proof that most companies don’t even know the game they’re in you want to be
know the game they’re in you want to be
know the game they’re in you want to be a great leader start with empathy you
a great leader start with empathy you
a great leader start with empathy you want a group be a great leader change
want a group be a great leader change
want a group be a great leader change your perspective and play the game
your perspective and play the game
your perspective and play the game you’re actually playing
you’re actually playing
you’re actually playing thank you very much over the next couple
thank you very much over the next couple
thank you very much over the next couple of days you probably hear a lot about
of days you probably hear a lot about
of days you probably hear a lot about how to make better design how to execute
how to make better design how to execute
how to make better design how to execute better how do you consider your clients
better how do you consider your clients
better how do you consider your clients or the end user when you’re doing what
or the end user when you’re doing what
or the end user when you’re doing what you have to do and I’d like to add
you have to do and I’d like to add
you have to do and I’d like to add another another item to the list to
another another item to the list to
another another item to the list to consider as you sit here for the next
consider as you sit here for the next
consider as you sit here for the next two days which is how can you help the
two days which is how can you help the
two days which is how can you help the human race how can you help the human
human race how can you help the human
human race how can you help the human race human species progress
race human species progress
race human species progress I’m not joking either this is something
I’m not joking either this is something
I’m not joking either this is something I think we all have to be aware of at
I think we all have to be aware of at
I think we all have to be aware of at the end of the day the human animals are
the end of the day the human animals are
the end of the day the human animals are social animal and our very survival
social animal and our very survival
social animal and our very survival depends on our ability to form
depends on our ability to form
depends on our ability to form communities to form cultures
communities to form cultures
communities to form cultures what’s a community what’s a culture it’s
what’s a community what’s a culture it’s
what’s a community what’s a culture it’s a group of people with a common set of
a group of people with a common set of
a group of people with a common set of values and beliefs right what’s a
values and beliefs right what’s a
values and beliefs right what’s a country it’s a group of people with a
country it’s a group of people with a
country it’s a group of people with a common set of values and beliefs
common set of values and beliefs
common set of values and beliefs what’s a company it should be a group of
what’s a company it should be a group of
what’s a company it should be a group of people with a common set of values and
people with a common set of values and
people with a common set of values and beliefs when we’re surrounded by people
beliefs when we’re surrounded by people
beliefs when we’re surrounded by people who believe what we believe something
who believe what we believe something
who believe what we believe something remarkable happens Trust emerges and
remarkable happens Trust emerges and
remarkable happens Trust emerges and make no mistake of it trust as a feeling
make no mistake of it trust as a feeling
make no mistake of it trust as a feeling a distinctly human feeling you know we
a distinctly human feeling you know we
a distinctly human feeling you know we all have friends we’re total screw-ups
all have friends we’re total screw-ups
all have friends we’re total screw-ups and yet we still trust them right Trust
and yet we still trust them right Trust
and yet we still trust them right Trust is not a checklist simply doing
is not a checklist simply doing
is not a checklist simply doing everything you say you’re going to do
everything you say you’re going to do
everything you say you’re going to do doesn’t that much does not mean people
doesn’t that much does not mean people
doesn’t that much does not mean people will inherently trust you
will inherently trust you
will inherently trust you it just means you’re reliable we need
it just means you’re reliable we need
it just means you’re reliable we need trust right we need trust when we’re
trust right we need trust when we’re
trust right we need trust when we’re surrounded by people who believe what we
surrounded by people who believe what we
surrounded by people who believe what we believe and trust starts to emerge and
believe and trust starts to emerge and
believe and trust starts to emerge and we trust them and they trust us we’re
we trust them and they trust us we’re
we trust them and they trust us we’re more willing to take risks we’re more
more willing to take risks we’re more
more willing to take risks we’re more willing to experiment which requires
willing to experiment which requires
willing to experiment which requires failure we’re more willing to explore
failure we’re more willing to explore
failure we’re more willing to explore and go somewhere with that no one has
and go somewhere with that no one has
and go somewhere with that no one has ever gone before with the confidence
ever gone before with the confidence
ever gone before with the confidence that if we fail if we trip over if we
that if we fail if we trip over if we
that if we fail if we trip over if we turn our backs that those within our
turn our backs that those within our
turn our backs that those within our community those who we trust and who
community those who we trust and who
community those who we trust and who trust us will look after us while we’re
trust us will look after us while we’re
trust us will look after us while we’re gone will pick us up when we fall over
gone will pick us up when we fall over
gone will pick us up when we fall over will help us when we’re hurt our very
will help us when we’re hurt our very
will help us when we’re hurt our very survival depends on it we’re not good at
survival depends on it we’re not good at
survival depends on it we’re not good at everything we’re not good by ourselves
everything we’re not good by ourselves
everything we’re not good by ourselves you know if I send you out to go fight a
you know if I send you out to go fight a
you know if I send you out to go fight a saber-toothed tiger by yourself odds are
saber-toothed tiger by yourself odds are
saber-toothed tiger by yourself odds are Tiger one you zero
Tiger one you zero
Tiger one you zero it’s not gonna go very well but if you
it’s not gonna go very well but if you
it’s not gonna go very well but if you go out as a group we’re pretty damn
go out as a group we’re pretty damn
go out as a group we’re pretty damn amazing and the reason is is because we
amazing and the reason is is because we
amazing and the reason is is because we all have our strengths and we all of our
all have our strengths and we all of our
all have our strengths and we all of our certain weaknesses and the goal is not
certain weaknesses and the goal is not
certain weaknesses and the goal is not to fix your weaknesses the goal is to
to fix your weaknesses the goal is to
to fix your weaknesses the goal is to amplify your strengths and surround
amplify your strengths and surround
amplify your strengths and surround yourself with the people who can do what
yourself with the people who can do what
yourself with the people who can do what you can’t do but it’s not just based on
you can’t do but it’s not just based on
you can’t do but it’s not just based on skills and an application and experience
skills and an application and experience
skills and an application and experience it’s based on what you believe it’s
it’s based on what you believe it’s
it’s based on what you believe it’s based on what you believe you see simply
based on what you believe you see simply
based on what you believe you see simply being good at something and having
being good at something and having
being good at something and having somebody else being good at what you’re
somebody else being good at what you’re
somebody else being good at what you’re no good at does not mean you will trust
no good at does not mean you will trust
no good at does not mean you will trust each other trust the sense of trust
each other trust the sense of trust
each other trust the sense of trust comes from the sense of common values
comes from the sense of common values
comes from the sense of common values and common beliefs I can prove it how
and common beliefs I can prove it how
and common beliefs I can prove it how many of you from New York okay
many of you from New York okay
many of you from New York okay bunch of you are you friends with
bunch of you are you friends with
bunch of you are you friends with everybody in New York why not why not
everybody in New York why not why not
everybody in New York why not why not but when you go to Los Angeles and you
but when you go to Los Angeles and you
but when you go to Los Angeles and you meet someone from New York you’re like
meet someone from New York you’re like
meet someone from New York you’re like hey I’m from New York and you’re best
hey I’m from New York and you’re best
hey I’m from New York and you’re best friends right and when you go to France
friends right and when you go to France
friends right and when you go to France you there you are in the Paris Metro
you there you are in the Paris Metro
you there you are in the Paris Metro minding your own business
minding your own business
minding your own business and you hear an American accent behind
and you hear an American accent behind
and you hear an American accent behind you can you turn around and say hey
you can you turn around and say hey
you can you turn around and say hey where’re you from
where’re you from
where’re you from they say Los Angeles you’re like hey I’m
they say Los Angeles you’re like hey I’m
they say Los Angeles you’re like hey I’m from New York and you’re best friends
from New York and you’re best friends
from New York and you’re best friends because when you’re surrounded by people
because when you’re surrounded by people
because when you’re surrounded by people who don’t believe what you believe when
who don’t believe what you believe when
who don’t believe what you believe when you’re in a strange environment where
you’re in a strange environment where
you’re in a strange environment where you don’t feel comfortable you look for
you don’t feel comfortable you look for
you don’t feel comfortable you look for anyone who may share some of the same
anyone who may share some of the same
anyone who may share some of the same values and beliefs that you have and you
values and beliefs that you have and you
values and beliefs that you have and you start to form a very wheat real and very
start to form a very wheat real and very
start to form a very wheat real and very intense bond with them simply because
intense bond with them simply because
intense bond with them simply because you know that they have a basic
you know that they have a basic
you know that they have a basic understanding of how you grew up of the
understanding of how you grew up of the
understanding of how you grew up of the things that you care about of the life
things that you care about of the life
things that you care about of the life that you live back home well the same is
that you live back home well the same is
that you live back home well the same is true when we go to work do we want to go
true when we go to work do we want to go
true when we go to work do we want to go to work with people who understand us
to work with people who understand us
to work with people who understand us who believe what we believe who have a
who believe what we believe who have a
who believe what we believe who have a similar view of the world that has
similar view of the world that has
similar view of the world that has nothing to do with their opinions and
nothing to do with their opinions and
nothing to do with their opinions and the differences that we share
the differences that we share
the differences that we share that’s good that’s called diversity
that’s good that’s called diversity
that’s good that’s called diversity that’s called advantages to
that’s called advantages to
that’s called advantages to problem-solving which is we can all look
problem-solving which is we can all look
problem-solving which is we can all look at the same thing from a different angle
at the same thing from a different angle
at the same thing from a different angle and come up with solutions what I’m
and come up with solutions what I’m
and come up with solutions what I’m talking about is why should you help
talking about is why should you help
talking about is why should you help each other in the first place what are
each other in the first place what are
each other in the first place what are you in pursuit of now the question is is
you in pursuit of now the question is is
you in pursuit of now the question is is what creates that sense of values and
what creates that sense of values and
what creates that sense of values and beliefs what creates that sense of trust
beliefs what creates that sense of trust
beliefs what creates that sense of trust right are very human instinct we know
right are very human instinct we know
right are very human instinct we know how to find people who believe what we
how to find people who believe what we
how to find people who believe what we believe our survival depends on it we’re
believe our survival depends on it we’re
believe our survival depends on it we’re biologically gifted with this idea if I
biologically gifted with this idea if I
biologically gifted with this idea if I ask you to go out in the street and find
ask you to go out in the street and find
ask you to go out in the street and find all the people who believe what you
all the people who believe what you
all the people who believe what you believe you know exist
believe you know exist
believe you know exist actly what to do you’re gonna strike up
actly what to do you’re gonna strike up
actly what to do you’re gonna strike up conversations you’re gonna start talking
conversations you’re gonna start talking
conversations you’re gonna start talking to people and you either you’ll have a
to people and you either you’ll have a
to people and you either you’ll have a good feeling about them or you won’t
good feeling about them or you won’t
good feeling about them or you won’t either you’ll have chemistry whatever
either you’ll have chemistry whatever
either you’ll have chemistry whatever that means or you don’t
that means or you don’t
that means or you don’t sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow
sometimes it’s quick sometimes it’s slow but we know how to do it it’s called
but we know how to do it it’s called
but we know how to do it it’s called making friends it’s called dating it’s
making friends it’s called dating it’s
making friends it’s called dating it’s called networking we have the innate
called networking we have the innate
called networking we have the innate ability to do it the problem is it’s not
ability to do it the problem is it’s not
ability to do it the problem is it’s not scalable the problem is is you’re the
scalable the problem is is you’re the
scalable the problem is is you’re the only one who had that gut feeling but if
only one who had that gut feeling but if
only one who had that gut feeling but if you know the symbols to look for if you
you know the symbols to look for if you
you know the symbols to look for if you know how to see the things that people
know how to see the things that people
know how to see the things that people are doing and seeing that you can find
are doing and seeing that you can find
are doing and seeing that you can find them if I tell you go out on the street
them if I tell you go out on the street
them if I tell you go out on the street and find all the people wearing red hats
and find all the people wearing red hats
and find all the people wearing red hats it’s easy there’s one there’s one
it’s easy there’s one there’s one
it’s easy there’s one there’s one there’s one there’s one there’s one guys
there’s one there’s one there’s one guys
there’s one there’s one there’s one guys they’re easy to spot simply because they
they’re easy to spot simply because they
they’re easy to spot simply because they have a symbol they have something
have a symbol they have something
have a symbol they have something they’re giving off that says something
they’re giving off that says something
they’re giving off that says something about who they are and what they believe
about who they are and what they believe
about who they are and what they believe when you were standing on that Paris
when you were standing on that Paris
when you were standing on that Paris métro that American accent that you
métro that American accent that you
métro that American accent that you heard was a symbol it was a sign you
heard was a symbol it was a sign you
heard was a symbol it was a sign you don’t know these people and yet you
don’t know these people and yet you
don’t know these people and yet you trust them they will say to you you guys
trust them they will say to you you guys
trust them they will say to you you guys have to go to this restaurant and you’ll
have to go to this restaurant and you’ll
have to go to this restaurant and you’ll go okay and you’ll go to that restaurant
go okay and you’ll go to that restaurant
go okay and you’ll go to that restaurant because they told you to now what if you
because they told you to now what if you
because they told you to now what if you were walking down the street and some
were walking down the street and some
were walking down the street and some stranger’s but hey you gotta go to this
stranger’s but hey you gotta go to this
stranger’s but hey you gotta go to this restaurant you’ll be like the crackpot
restaurant you’ll be like the crackpot
restaurant you’ll be like the crackpot right you’re gonna ignore them this is
right you’re gonna ignore them this is
right you’re gonna ignore them this is what trust does this is why we don’t
what trust does this is why we don’t
what trust does this is why we don’t research everything we don’t need access
research everything we don’t need access
research everything we don’t need access to all information let’s say you want to
to all information let’s say you want to
to all information let’s say you want to go buy a new television right so you do
go buy a new television right so you do
go buy a new television right so you do all your research consumer reports look
all your research consumer reports look
all your research consumer reports look it all up right I know what I’m gonna
it all up right I know what I’m gonna
it all up right I know what I’m gonna buy I know what I’m gonna do I’m getting
buy I know what I’m gonna do I’m getting
buy I know what I’m gonna do I’m getting the LG it’s the best on the market can’t
the LG it’s the best on the market can’t
the LG it’s the best on the market can’t wait to get it right set that’s that’s
wait to get it right set that’s that’s
wait to get it right set that’s that’s what you’ve decided to do this weekend
what you’ve decided to do this weekend
what you’ve decided to do this weekend that Friday night you go over to a
that Friday night you go over to a
that Friday night you go over to a friend’s house your friend the gadget
friend’s house your friend the gadget
friend’s house your friend the gadget guy the guy who has the first of
guy the guy who has the first of
guy the guy who has the first of everything right and you go to his house
everything right and you go to his house
everything right and you go to his house and you can’t wait to show up and share
and you can’t wait to show up and share
and you can’t wait to show up and share with him what you’re gonna do with all
with him what you’re gonna do with all
with him what you’re gonna do with all your research and say I’m getting the
your research and say I’m getting the
your research and say I’m getting the new LG and he says nah man get the Sony
new LG and he says nah man get the Sony
new LG and he says nah man get the Sony it’s so much better in that one instant
it’s so much better in that one instant
it’s so much better in that one instant either he’s completely turned all of
either he’s completely turned all of
either he’s completely turned all of your research on its head and you’re
your research on its head and you’re
your research on its head and you’re gonna have to go back and do all the
gonna have to go back and do all the
gonna have to go back and do all the research again is he right should I
research again is he right should I
research again is he right should I trust him should I believe him or you
trust him should I believe him or you
trust him should I believe him or you just bought a Sony all that marketing
just bought a Sony all that marketing
just bought a Sony all that marketing all that research out
all that research out
all that research out down the drain it doesn’t matter because
down the drain it doesn’t matter because
down the drain it doesn’t matter because the person that you trust the person
the person that you trust the person
the person that you trust the person from within your community told you that
from within your community told you that
from within your community told you that you should get the Sony and you trust
you should get the Sony and you trust
you should get the Sony and you trust him he knows more than you he must be
him he knows more than you he must be
him he knows more than you he must be right I trust him I don’t have to know
right I trust him I don’t have to know
right I trust him I don’t have to know anything again
anything again
anything again you’re walking down the street you’ve
you’re walking down the street you’ve
you’re walking down the street you’ve accidentally bumped shoulders with
accidentally bumped shoulders with
accidentally bumped shoulders with somebody they say where are you going
somebody they say where are you going
somebody they say where are you going you so I’m going to Best Buy get the new
you so I’m going to Best Buy get the new
you so I’m going to Best Buy get the new LG they go don’t get the new LG I know
LG they go don’t get the new LG I know
LG they go don’t get the new LG I know everything about this stuff get the Sony
everything about this stuff get the Sony
everything about this stuff get the Sony crackpot right you’re gonna ignore the
crackpot right you’re gonna ignore the
crackpot right you’re gonna ignore the person we don’t trust everyone we trust
person we don’t trust everyone we trust
person we don’t trust everyone we trust people from within our community but you
people from within our community but you
people from within our community but you have to know what to look for just as I
have to know what to look for just as I
have to know what to look for just as I said before when you find the people
said before when you find the people
said before when you find the people with the red hats every single piece of
with the red hats every single piece of
with the red hats every single piece of communication we make sorry every simple
communication we make sorry every simple
communication we make sorry every simple piece of every decision we make in our
piece of every decision we make in our
piece of every decision we make in our lives is a piece of communication every
lives is a piece of communication every
lives is a piece of communication every decision we make in our lives as
decision we make in our lives as
decision we make in our lives as individuals or as organizations is a
individuals or as organizations is a
individuals or as organizations is a piece of communication it’s our way of
piece of communication it’s our way of
piece of communication it’s our way of saying something about who we are and
saying something about who we are and
saying something about who we are and what we believe this is why authenticity
what we believe this is why authenticity
what we believe this is why authenticity matters this is why you have to say and
matters this is why you have to say and
matters this is why you have to say and do the things you actually believe
do the things you actually believe
do the things you actually believe because the things you say and do are
because the things you say and do are
because the things you say and do are symbols of who you are and we look for
symbols of who you are and we look for
symbols of who you are and we look for those symbols so we can find people who
those symbols so we can find people who
those symbols so we can find people who believe what we believe our very
believe what we believe our very
believe what we believe our very survival depends on it so if you’re
survival depends on it so if you’re
survival depends on it so if you’re putting out false symbols you will
putting out false symbols you will
putting out false symbols you will attract people to those symbols but you
attract people to those symbols but you
attract people to those symbols but you won’t be able to form trust with them
won’t be able to form trust with them
won’t be able to form trust with them this is what Tiger Woods did to us he
this is what Tiger Woods did to us he
this is what Tiger Woods did to us he lied he lied he told us what he thought
lied he lied he told us what he thought
lied he lied he told us what he thought we wanted to hear and it was great and
we wanted to hear and it was great and
we wanted to hear and it was great and we were drawn to it and all of us who
we were drawn to it and all of us who
we were drawn to it and all of us who kind of liked that idea of the sort of
kind of liked that idea of the sort of
kind of liked that idea of the sort of the good guy were drawn to it until we
the good guy were drawn to it until we
the good guy were drawn to it until we found out it was a lie he could have
found out it was a lie he could have
found out it was a lie he could have been the bad boy of golf he could have
been the bad boy of golf he could have
been the bad boy of golf he could have had all the same endorsements and had a
had all the same endorsements and had a
had all the same endorsements and had a fantastic career and still been hailed
fantastic career and still been hailed
fantastic career and still been hailed as one of the great athletes of our day
as one of the great athletes of our day
as one of the great athletes of our day but he didn’t he chose to lie good luck
but he didn’t he chose to lie good luck
but he didn’t he chose to lie good luck forming trust again tiger we don’t
forming trust again tiger we don’t
forming trust again tiger we don’t believe you we don’t trust you
believe you we don’t trust you
believe you we don’t trust you the goal of putting something out there
the goal of putting something out there
the goal of putting something out there if you say what you believe and you do
if you say what you believe and you do
if you say what you believe and you do what you believe you will attract people
what you believe you will attract people
what you believe you will attract people who believe
who believe
who believe what you believe if you go to one of
what you believe if you go to one of
what you believe if you go to one of your friends and you say to one of your
your friends and you say to one of your
your friends and you say to one of your friends how would you like me to dress
friends how would you like me to dress
friends how would you like me to dress so that you’ll like me better how do you
so that you’ll like me better how do you
so that you’ll like me better how do you want me to address you how do you want
want me to address you how do you want
want me to address you how do you want me to speak so that you’ll like me more
me to speak so that you’ll like me more
me to speak so that you’ll like me more right your friends are gonna look at you
right your friends are gonna look at you
right your friends are gonna look at you be like what are you talking about yeah
be like what are you talking about yeah
be like what are you talking about yeah come on come on come on what should I
come on come on come on what should I
come on come on come on what should I wear so that you’ll find me more
wear so that you’ll find me more
wear so that you’ll find me more appealing and how would you like me to
appealing and how would you like me to
appealing and how would you like me to speak to you so that you’ll like me more
speak to you so that you’ll like me more
speak to you so that you’ll like me more and your friends are gonna tell you just
and your friends are gonna tell you just
and your friends are gonna tell you just be yourself that’s why I like you I
be yourself that’s why I like you I
be yourself that’s why I like you I don’t just be yourself now think about
don’t just be yourself now think about
don’t just be yourself now think about what we do in industry what do we do we
what we do in industry what do we do we
what we do in industry what do we do we do market research and we go out and we
do market research and we go out and we
do market research and we go out and we ask the customers what kind of things
ask the customers what kind of things
ask the customers what kind of things the way we what style should we speak to
the way we what style should we speak to
the way we what style should we speak to you how should we decorate ourselves
you how should we decorate ourselves
you how should we decorate ourselves what kind of things are you drawn to so
what kind of things are you drawn to so
what kind of things are you drawn to so that we can do those things so you’ll
that we can do those things so you’ll
that we can do those things so you’ll like us more it’s just as ridiculous
like us more it’s just as ridiculous
like us more it’s just as ridiculous it’s just as ridiculous organizations
it’s just as ridiculous organizations
it’s just as ridiculous organizations should say and do the things they
should say and do the things they
should say and do the things they actually believe and they will attract
actually believe and they will attract
actually believe and they will attract people who believe what they believe or
people who believe what they believe or
people who believe what they believe or they can choose to lie and at the
they can choose to lie and at the
they can choose to lie and at the slightest hint that they might be lying
slightest hint that they might be lying
slightest hint that they might be lying cynicism sets in and people start saying
cynicism sets in and people start saying
cynicism sets in and people start saying I’m not sure I can trust these guys
I’m not sure I can trust these guys
I’m not sure I can trust these guys because there’s not a lot of consistency
because there’s not a lot of consistency
because there’s not a lot of consistency and all the things they say and do which
and all the things they say and do which
and all the things they say and do which means they can’t have a very strong
means they can’t have a very strong
means they can’t have a very strong belief set or they’re lying to me and we
belief set or they’re lying to me and we
belief set or they’re lying to me and we call them it authentic the entire
call them it authentic the entire
call them it authentic the entire process of asking other people who we
process of asking other people who we
process of asking other people who we should be is inauthentic that’s
should be is inauthentic that’s
should be is inauthentic that’s hilarious to me all these positioning
hilarious to me all these positioning
hilarious to me all these positioning studies we do are inherent we’re going
studies we do are inherent we’re going
studies we do are inherent we’re going to do a study to find out from people so
to do a study to find out from people so
to do a study to find out from people so we can be more authentic
we can be more authentic
we can be more authentic that’s hilarious say and do what you
that’s hilarious say and do what you
that’s hilarious say and do what you actually believe and the symbols you put
actually believe and the symbols you put
actually believe and the symbols you put out there the things you say and the
out there the things you say and the
out there the things you say and the things you do those red hats are ways
things you do those red hats are ways
things you do those red hats are ways that people can find you what you have
that people can find you what you have
that people can find you what you have the ability to do as designers is create
the ability to do as designers is create
the ability to do as designers is create those symbols and allow people to use
those symbols and allow people to use
those symbols and allow people to use those things to say something about who
those things to say something about who
those things to say something about who they are work for companies work for
they are work for companies work for
they are work for companies work for clients work for people who you believe
clients work for people who you believe
clients work for people who you believe what they believe show up and feel a
what they believe show up and feel a
what they believe show up and feel a part of something bigger than yourself
part of something bigger than yourself
part of something bigger than yourself and your part is to put what they
and your part is to put what they
and your part is to put what they believe into pictures and words and
believe into pictures and words and
believe into pictures and words and symbols and graphics so that other
symbols and graphics so that other
symbols and graphics so that other people can use those things to say
people can use those things to say
people can use those things to say something about who they are people put
something about who they are people put
something about who they are people put harly
harly
harly it’s and logos on their body to say
it’s and logos on their body to say
it’s and logos on their body to say something about who they are corporate
something about who they are corporate
something about who they are corporate logo ain’t no Procter & Gamble’s
logo ain’t no Procter & Gamble’s
logo ain’t no Procter & Gamble’s tattooed on anybody’s on because Harley
tattooed on anybody’s on because Harley
tattooed on anybody’s on because Harley means something they stand for something
means something they stand for something
means something they stand for something people put that tattoo on their not to
people put that tattoo on their not to
people put that tattoo on their not to tell you that they own a motorcycle
tell you that they own a motorcycle
tell you that they own a motorcycle they put that tattoo there to tell you
they put that tattoo there to tell you
they put that tattoo there to tell you something about themselves you ever see
something about themselves you ever see
something about themselves you ever see anybody with a with a Mac laptop put a
anybody with a with a Mac laptop put a
anybody with a with a Mac laptop put a sticker over that beautiful shining
sticker over that beautiful shining
sticker over that beautiful shining Apple ain’t never gonna happen then how
Apple ain’t never gonna happen then how
Apple ain’t never gonna happen then how will you know who I am you ever seen
will you know who I am you ever seen
will you know who I am you ever seen anybody with a PC break out the Windex
anybody with a PC break out the Windex
anybody with a PC break out the Windex to clean out their computer Mac people
have you ever seen a dirty Mac doesn’t
have you ever seen a dirty Mac doesn’t exist does not exist why because it’s
exist does not exist why because it’s
exist does not exist why because it’s Who I am
Who I am
Who I am these are symbols we use the companies
these are symbols we use the companies
these are symbols we use the companies that are crystal-clear and what they
that are crystal-clear and what they
that are crystal-clear and what they believe and their discipline and how
believe and their discipline and how
believe and their discipline and how they do it they’re consistent of what
they do it they’re consistent of what
they do it they’re consistent of what they do and everything they say and
they do and everything they say and
they do and everything they say and everything they do serves as a symbol of
everything they do serves as a symbol of
everything they do serves as a symbol of the set of values and beliefs we use
the set of values and beliefs we use
the set of values and beliefs we use those symbols to say something about who
those symbols to say something about who
those symbols to say something about who we are we surround ourselves with the
we are we surround ourselves with the
we are we surround ourselves with the people and the products and the brands
people and the products and the brands
people and the products and the brands that say something about who we are and
that say something about who we are and
that say something about who we are and when we can find the people who believe
when we can find the people who believe
when we can find the people who believe what we believe
what we believe
what we believe we’re weirdly drawn to them because our
we’re weirdly drawn to them because our
we’re weirdly drawn to them because our very survival depends on it we need it
very survival depends on it we need it
very survival depends on it we need it and so the more you can give of yourself
and so the more you can give of yourself
and so the more you can give of yourself the more you can give of what you
the more you can give of what you
the more you can give of what you believe the more you can discipline with
believe the more you can discipline with
believe the more you can discipline with discipline saying boo and do the things
discipline saying boo and do the things
discipline saying boo and do the things you actually believe strange things
you actually believe strange things
you actually believe strange things start to happen just unlike that just
start to happen just unlike that just
start to happen just unlike that just like on that Metro in Paris simply
like on that Metro in Paris simply
like on that Metro in Paris simply because of one tiny little symbol that
because of one tiny little symbol that
because of one tiny little symbol that was put out there that we are from the
was put out there that we are from the
was put out there that we are from the same place we may have the same values
same place we may have the same values
same place we may have the same values we may have the same beliefs
we may have the same beliefs
we may have the same beliefs we’re drawn to each other and we
we’re drawn to each other and we
we’re drawn to each other and we legitimately trust each other and more
legitimately trust each other and more
legitimately trust each other and more important that more importantly we’ll
important that more importantly we’ll
important that more importantly we’ll look out for each other and that’s the
look out for each other and that’s the
look out for each other and that’s the key to all of this we go to work every
key to all of this we go to work every
key to all of this we go to work every day and we sit at our computers and we
day and we sit at our computers and we
day and we sit at our computers and we sit at our desks and we solve problems
sit at our desks and we solve problems
sit at our desks and we solve problems by sending emails get up and go talk to
by sending emails get up and go talk to
by sending emails get up and go talk to somebody it’s called human interaction
somebody it’s called human interaction
somebody it’s called human interaction and it’s a beautiful beautiful thing
and it’s a beautiful beautiful thing
and it’s a beautiful beautiful thing I’ll tell you a quick story I was on a
I’ll tell you a quick story I was on a
I’ll tell you a quick story I was on a plane
plane
plane about about a week ago actually is only
about about a week ago actually is only
about about a week ago actually is only about a week ago and I was coming down
about a week ago and I was coming down
about a week ago and I was coming down the aisle and my seatmate I guess you
the aisle and my seatmate I guess you
the aisle and my seatmate I guess you know my my companion for the next five
know my my companion for the next five
know my my companion for the next five hours was already sitting down she was
hours was already sitting down she was
hours was already sitting down she was in the aisle and I had the window seat
in the aisle and I had the window seat
in the aisle and I had the window seat and you know we’ve all had this
and you know we’ve all had this
and you know we’ve all had this experience where you’re the one who gets
experience where you’re the one who gets
experience where you’re the one who gets there first and you look down and you
there first and you look down and you
there first and you look down and you hope that it’s that one please please
hope that it’s that one please please
hope that it’s that one please please please know you know praying that that
please know you know praying that that
please know you know praying that that becomes your seatmate I’ve had many
becomes your seatmate I’ve had many
becomes your seatmate I’ve had many fantasies about wives and girlfriends
fantasies about wives and girlfriends
fantasies about wives and girlfriends you that never sat down next to me it’s
you that never sat down next to me it’s
you that never sat down next to me it’s better than an icebreaker
better than an icebreaker
better than an icebreaker right hi right sitting next to and
right hi right sitting next to and
right hi right sitting next to and equally we’ve seen people coming down
equally we’ve seen people coming down
equally we’ve seen people coming down the aisle saying please don’t sit next
the aisle saying please don’t sit next
the aisle saying please don’t sit next me please in summation please know we’ve
me please in summation please know we’ve
me please in summation please know we’ve all done that well she ignored me
all done that well she ignored me
all done that well she ignored me entirely so I could only assume that she
entirely so I could only assume that she
entirely so I could only assume that she was praying that I wouldn’t sit next to
was praying that I wouldn’t sit next to
was praying that I wouldn’t sit next to her I somehow think though she was
her I somehow think though she was
her I somehow think though she was hoping that no one would sit next to her
hoping that no one would sit next to her
hoping that no one would sit next to her so you know what it’s like we’ve all
so you know what it’s like we’ve all
so you know what it’s like we’ve all been on planes you travel and you go to
been on planes you travel and you go to
been on planes you travel and you go to the aisle and custom dictates you know
the aisle and custom dictates you know
the aisle and custom dictates you know just general politeness that the person
just general politeness that the person
just general politeness that the person looks up to you and says you sitting
looks up to you and says you sitting
looks up to you and says you sitting here you know she didn’t she completely
here you know she didn’t she completely
here you know she didn’t she completely ignored me had her face in her book and
ignored me had her face in her book and
ignored me had her face in her book and put my bag in the overhead compartment
put my bag in the overhead compartment
put my bag in the overhead compartment she still ignored me to the point where
she still ignored me to the point where
she still ignored me to the point where I actually to say excuse me I’m sitting
I actually to say excuse me I’m sitting
I actually to say excuse me I’m sitting there and she sort of grudgingly moved
there and she sort of grudgingly moved
there and she sort of grudgingly moved to so she doesn’t stand up she but
to so she doesn’t stand up she but
to so she doesn’t stand up she but grudgingly moved her legs to the side
grudgingly moved her legs to the side
grudgingly moved her legs to the side and went right like like this was
and went right like like this was
and went right like like this was something she didn’t expect what
something she didn’t expect what
something she didn’t expect what happened
happened
happened right so I sat down I knew exactly what
right so I sat down I knew exactly what
right so I sat down I knew exactly what this flight was gonna be like I would
this flight was gonna be like I would
this flight was gonna be like I would have my headphones on for five hours and
have my headphones on for five hours and
have my headphones on for five hours and I would ignore the person sitting next
I would ignore the person sitting next
I would ignore the person sitting next to me and be afraid every time I had to
to me and be afraid every time I had to
to me and be afraid every time I had to go to the bathroom for having and when I
go to the bathroom for having and when I
go to the bathroom for having and when I want to play in the pressure I have to
want to play in the pressure I have to
want to play in the pressure I have to go more often it’s very embarrassing and
go more often it’s very embarrassing and
go more often it’s very embarrassing and so you’re like I sit down as soon as
so you’re like I sit down as soon as
so you’re like I sit down as soon as I’ve gone I have to go immediately again
I’ve gone I have to go immediately again
I’ve gone I have to go immediately again I’m gonna have a bladder infection
I’m gonna have a bladder infection
I’m gonna have a bladder infection because anyway different story and so we
because anyway different story and so we
because anyway different story and so we we got into flight we sort of reached
we got into flight we sort of reached
we got into flight we sort of reached altitude and the flight attendant came
altitude and the flight attendant came
altitude and the flight attendant came around to ask us if you wanted breakfast
around to ask us if you wanted breakfast
around to ask us if you wanted breakfast and she came over to us and she said
and she came over to us and she said
and she came over to us and she said would you like cereal would you like the
would you like cereal would you like the
would you like cereal would you like the omelet she said to me and I said I had
omelet she said to me and I said I had
omelet she said to me and I said I had the cereal and she turns to my sweet
the cereal and she turns to my sweet
the cereal and she turns to my sweet bacon it’s definitely it’s my seatmate
bacon it’s definitely it’s my seatmate
bacon it’s definitely it’s my seatmate that’s funny
semi sweet bitter she turns to hi my
semi sweet bitter she turns to hi my seatmate
seatmate
seatmate and she says do you want the omelet or
and she says do you want the omelet or
and she says do you want the omelet or do you want the cereal and she says I’ll
do you want the cereal and she says I’ll
do you want the cereal and she says I’ll also have the cereal two cereals four
also have the cereal two cereals four
also have the cereal two cereals four minutes later the flight attendant comes
minutes later the flight attendant comes
minutes later the flight attendant comes back and says I only have one cereal
back and says I only have one cereal
back and says I only have one cereal so now I’ve already decided in my mind
so now I’ve already decided in my mind
so now I’ve already decided in my mind that I was going to say to my seatmate
that I was going to say to my seatmate
that I was going to say to my seatmate you have the serial right that was I had
you have the serial right that was I had
you have the serial right that was I had already decided but before the words
already decided but before the words
already decided but before the words could even come out of my mouth she
could even come out of my mouth she
could even come out of my mouth she turns the flight attendant says I’ll
turns the flight attendant says I’ll
turns the flight attendant says I’ll have the serial and at that point I
have the serial and at that point I
have the serial and at that point I hated her and here’s the joke
hated her and here’s the joke
hated her and here’s the joke she lacks a spirit of generosity no
she lacks a spirit of generosity no
she lacks a spirit of generosity no matter what option she would have chosen
matter what option she would have chosen
matter what option she would have chosen she would have gotten the serial for one
she would have gotten the serial for one
she would have gotten the serial for one if she’d waited for three seconds and
if she’d waited for three seconds and
if she’d waited for three seconds and heard that I was about to offer it to
heard that I was about to offer it to
heard that I was about to offer it to her she would have got the serial right
her she would have got the serial right
her she would have got the serial right if she absolutely had to have the serial
if she absolutely had to have the serial
if she absolutely had to have the serial she could have turned to me and said do
she could have turned to me and said do
she could have turned to me and said do you mind if I have the serial and I
you mind if I have the serial and I
you mind if I have the serial and I would have said go right ahead
would have said go right ahead
would have said go right ahead right she could have even apologized I
right she could have even apologized I
right she could have even apologized I said thank you to me I’m really sorry
said thank you to me I’m really sorry
said thank you to me I’m really sorry allergic to eggs can I have this cereal
allergic to eggs can I have this cereal
allergic to eggs can I have this cereal you know in other words no matter what
you know in other words no matter what
you know in other words no matter what option she chose she would have got the
option she chose she would have got the
option she chose she would have got the cereal but the one option she went with
cereal but the one option she went with
cereal but the one option she went with was to take a selfish perspective to go
was to take a selfish perspective to go
was to take a selfish perspective to go for what she wanted and ignore the once
for what she wanted and ignore the once
for what she wanted and ignore the once desires her needs of anyone around her
desires her needs of anyone around her
desires her needs of anyone around her even including just being polite
even including just being polite
even including just being polite in other words she didn’t have to give
in other words she didn’t have to give
in other words she didn’t have to give me the cereal she could have just been
me the cereal she could have just been
me the cereal she could have just been polite about it right now from that
polite about it right now from that
polite about it right now from that point on I really hated her and I wrote
point on I really hated her and I wrote
point on I really hated her and I wrote an article about this little experience
an article about this little experience
an article about this little experience while I was on the plane sitting next to
while I was on the plane sitting next to
while I was on the plane sitting next to her and made no attempt to turn the
her and made no attempt to turn the
her and made no attempt to turn the screen so she couldn’t read it secretly
screen so she couldn’t read it secretly
screen so she couldn’t read it secretly hoping she was
salt-and-pepper hair glasses I’m good
salt-and-pepper hair glasses I’m good thank you and more importantly now I had
thank you and more importantly now I had
thank you and more importantly now I had no desire to do anything for her anymore
no desire to do anything for her anymore
no desire to do anything for her anymore right now when we got done when when the
right now when we got done when when the
right now when we got done when when the flight landed perhaps as a nice person
flight landed perhaps as a nice person
flight landed perhaps as a nice person if she had just established some sort of
if she had just established some sort of
if she had just established some sort of rapport me just because I’m a nice guy I
rapport me just because I’m a nice guy I
rapport me just because I’m a nice guy I would have taken her case down here you
would have taken her case down here you
would have taken her case down here you go you know but I didn’t and I wasn’t
go you know but I didn’t and I wasn’t
go you know but I didn’t and I wasn’t going to or or if I did it wouldn’t have
going to or or if I did it wouldn’t have
going to or or if I did it wouldn’t have been with a spirit of generosity if I
been with a spirit of generosity if I
been with a spirit of generosity if I did it would have been as a sort of a
did it would have been as a sort of a
did it would have been as a sort of a smug remark like whom
smug remark like whom
smug remark like whom there you go I’m still nice it would
there you go I’m still nice it would
there you go I’m still nice it would have been as a you know one of those
have been as a you know one of those
have been as a you know one of those deals or I would have done it simply as
deals or I would have done it simply as
deals or I would have done it simply as some sort of positive reinforcement to
some sort of positive reinforcement to
some sort of positive reinforcement to myself that despite this horrible person
myself that despite this horrible person
myself that despite this horrible person I’m still a nice guy
I’m still a nice guy
I’m still a nice guy right no matter which one would have
right no matter which one would have
right no matter which one would have motivated me to take that case down it
motivated me to take that case down it
motivated me to take that case down it wouldn’t have been with a spirit of
wouldn’t have been with a spirit of
wouldn’t have been with a spirit of generosity it would have been some sort
generosity it would have been some sort
generosity it would have been some sort of selfish act or some sort of
of selfish act or some sort of
of selfish act or some sort of aggressive act right it’s the spirit of
aggressive act right it’s the spirit of
aggressive act right it’s the spirit of generosity if we’re willing to give to
generosity if we’re willing to give to
generosity if we’re willing to give to the person next to us it’s amazing
the person next to us it’s amazing
the person next to us it’s amazing what they’ll be willing to give to us
what they’ll be willing to give to us
what they’ll be willing to give to us right and again our very survival
right and again our very survival
right and again our very survival depends on this we need to trust each
depends on this we need to trust each
depends on this we need to trust each other we’re more willing to trust
other we’re more willing to trust
other we’re more willing to trust somebody who’s willing to help us I hate
somebody who’s willing to help us I hate
somebody who’s willing to help us I hate the whole self-help industry right how
the whole self-help industry right how
the whole self-help industry right how can you be happy what are the five steps
can you be happy what are the five steps
can you be happy what are the five steps you can follow to be a millionaire
you can follow to be a millionaire
you can follow to be a millionaire what are seven steps that you need to
what are seven steps that you need to
what are seven steps that you need to get the career that you want you know me
get the career that you want you know me
get the career that you want you know me me me me me me me me me what about
me me me me me me me me what about
me me me me me me me me what about helping the guy next to what are the
helping the guy next to what are the
helping the guy next to what are the five steps that you can do to help the
five steps that you can do to help the
five steps that you can do to help the person next to you lose some weight what
person next to you lose some weight what
person next to you lose some weight what are the seven steps that you can follow
are the seven steps that you can follow
are the seven steps that you can follow to help the person next you find the job
to help the person next you find the job
to help the person next you find the job that they want do you know how we get
that they want do you know how we get
that they want do you know how we get fulfillment you can be happy because you
fulfillment you can be happy because you
fulfillment you can be happy because you did things at work you can be proud
did things at work you can be proud
did things at work you can be proud because you did things at work you can
because you did things at work you can
because you did things at work you can be excited because you had a big success
be excited because you had a big success
be excited because you had a big success at work did you know how you feel
at work did you know how you feel
at work did you know how you feel fulfilled at work when you do something
fulfilled at work when you do something
fulfilled at work when you do something for someone else it’s the only way we
for someone else it’s the only way we
for someone else it’s the only way we get that feeling it’s the only way we
get that feeling it’s the only way we
get that feeling it’s the only way we get that feeling you know why the
get that feeling you know why the
get that feeling you know why the statistics say that over 90 percent of
statistics say that over 90 percent of
statistics say that over 90 percent of people don’t feel fulfilled by the work
people don’t feel fulfilled by the work
people don’t feel fulfilled by the work they do it’s not because of the job it’s
they do it’s not because of the job it’s
they do it’s not because of the job it’s not because of the pay it’s not because
not because of the pay it’s not because
not because of the pay it’s not because of the benefits
of the benefits
of the benefits is because we don’t help each other
is because we don’t help each other
is because we don’t help each other anymore we sit in our cubes and we work
anymore we sit in our cubes and we work
anymore we sit in our cubes and we work and anything that we turn to anybody is
and anything that we turn to anybody is
and anything that we turn to anybody is because we need something we need to get
because we need something we need to get
because we need something we need to get something and yet we don’t put ourselves
something and yet we don’t put ourselves
something and yet we don’t put ourselves out there simply for no other reason
out there simply for no other reason
out there simply for no other reason than to help somebody else you’re not
than to help somebody else you’re not
than to help somebody else you’re not generosity is generosity is doing
generosity is generosity is doing
generosity is generosity is doing something for someone else expecting
something for someone else expecting
something for someone else expecting nothing in return
nothing in return
nothing in return at no point ever I did something for him
at no point ever I did something for him
at no point ever I did something for him why won’t he help me it’s not an
why won’t he help me it’s not an
why won’t he help me it’s not an equation it’s designed to help you feel
equation it’s designed to help you feel
equation it’s designed to help you feel good and mother nature has given us this
good and mother nature has given us this
good and mother nature has given us this feeling when we do something for someone
feeling when we do something for someone
feeling when we do something for someone else to encourage us to do it because
else to encourage us to do it because
else to encourage us to do it because when we are in groups when we are
when we are in groups when we are
when we are in groups when we are surrounded by people who believe what we
surrounded by people who believe what we
surrounded by people who believe what we believe
believe
believe Trust emerges and our very survival and
Trust emerges and our very survival and
Trust emerges and our very survival and progress goes up sex feels good that’s
progress goes up sex feels good that’s
progress goes up sex feels good that’s why we do it and Mother Nature has
why we do it and Mother Nature has
why we do it and Mother Nature has provided that it will feel good so that
provided that it will feel good so that
provided that it will feel good so that we can do it more so that we can
we can do it more so that we can
we can do it more so that we can procreate that was not an accident
procreate that was not an accident
procreate that was not an accident right well the same goes here that sense
right well the same goes here that sense
right well the same goes here that sense of fulfillment that we get was designed
of fulfillment that we get was designed
of fulfillment that we get was designed so that will do it more so not only will
so that will do it more so not only will
so that will do it more so not only will we procreate but we’ll create strong
we procreate but we’ll create strong
we procreate but we’ll create strong senses of bonds and cultures amongst
senses of bonds and cultures amongst
senses of bonds and cultures amongst each other I did a little experiment
each other I did a little experiment
each other I did a little experiment with them with a homeless person not
with them with a homeless person not
with them with a homeless person not like on them it’s not like electrodes
like on them it’s not like electrodes
like on them it’s not like electrodes with them voluntarily help me because
with them voluntarily help me because
with them voluntarily help me because the whole idea of giving right give it
the whole idea of giving right give it
the whole idea of giving right give it you you’ve all walked down the street
you you’ve all walked down the street
you you’ve all walked down the street and you’ve all seen someone begging and
and you’ve all seen someone begging and
and you’ve all seen someone begging and you either have or haven’t thrown a few
you either have or haven’t thrown a few
you either have or haven’t thrown a few pennies in their cup when you do you
pennies in their cup when you do you
pennies in their cup when you do you feel good you bought that feeling that
feel good you bought that feeling that
feel good you bought that feeling that is a legitimate commercial transaction
is a legitimate commercial transaction
is a legitimate commercial transaction you know commercial transactions are
you know commercial transactions are
you know commercial transactions are defined as the exchange of consideration
defined as the exchange of consideration
defined as the exchange of consideration there was an exchange of consideration
there was an exchange of consideration
there was an exchange of consideration here you gave money you got the feeling
here you gave money you got the feeling
here you gave money you got the feeling of goodwill you paid for that feeling if
of goodwill you paid for that feeling if
of goodwill you paid for that feeling if you didn’t give money you either feel
you didn’t give money you either feel
you didn’t give money you either feel nothing or you feel bad you can’t feel
nothing or you feel bad you can’t feel
nothing or you feel bad you can’t feel good by not giving all right you paid
good by not giving all right you paid
good by not giving all right you paid for that feeling so another question is
for that feeling so another question is
for that feeling so another question is how is that person encouraging us to get
how is that person encouraging us to get
how is that person encouraging us to get the joke is they act like every
the joke is they act like every
the joke is they act like every corporation in the world they talk about
corporation in the world they talk about
corporation in the world they talk about themselves me me me me me me me right
themselves me me me me me me me right
themselves me me me me me me me right like they sit there with their little
like they sit there with their little
like they sit there with their little outdoor advertising little sign right
outdoor advertising little sign right
outdoor advertising little sign right and it says I’m homeless I’m hungry I’ve
and it says I’m homeless I’m hungry I’ve
and it says I’m homeless I’m hungry I’ve got 12 kids I’m a veteran god bless they
got 12 kids I’m a veteran god bless they
got 12 kids I’m a veteran god bless they got it all in they’re trying to appeal
got it all in they’re trying to appeal
got it all in they’re trying to appeal to somebody the religious vote the
to somebody the religious vote the
to somebody the religious vote the veteran vote you know the child
veteran vote you know the child
veteran vote you know the child sympathizer surround yourself with lots
sympathizer surround yourself with lots
sympathizer surround yourself with lots of pets go for that one too right
of pets go for that one too right
of pets go for that one too right all in an attempt to get something from
all in an attempt to get something from
all in an attempt to get something from someone takers not givers right all
someone takers not givers right all
someone takers not givers right all about me well what what corporations do
about me well what what corporations do
about me well what what corporations do we’ve added more RAM we’ve added more
we’ve added more RAM we’ve added more
we’ve added more RAM we’ve added more wrong with added more speed this one’s
wrong with added more speed this one’s
wrong with added more speed this one’s number one we’re the biggest we’re the
number one we’re the biggest we’re the
number one we’re the biggest we’re the best we’ve been around since 1969 we’re
best we’ve been around since 1969 we’re
best we’ve been around since 1969 we’re better than them we’re faster than them
better than them we’re faster than them
better than them we’re faster than them we’re more efficient than that one me me
we’re more efficient than that one me me
we’re more efficient than that one me me me me me me me me me me and so even if
me me me me me me me me and so even if
me me me me me me me me and so even if we buy their product guess what much so
we buy their product guess what much so
we buy their product guess what much so I did this little experiment I found a
I did this little experiment I found a
I did this little experiment I found a nice homeless lady on the streets of New
nice homeless lady on the streets of New
nice homeless lady on the streets of New York who’s willing to help out and I
York who’s willing to help out and I
York who’s willing to help out and I learned that with her sign which was
learned that with her sign which was
learned that with her sign which was pretty typical on homeless among
pretty typical on homeless among
pretty typical on homeless among remember but she makes between 20 and 30
remember but she makes between 20 and 30
remember but she makes between 20 and 30 dollars a day for you know for a day’s
dollars a day for you know for a day’s
dollars a day for you know for a day’s worth of work eight to ten hours of
worth of work eight to ten hours of
worth of work eight to ten hours of sitting there selling goodwill 8 to 10
sitting there selling goodwill 8 to 10
sitting there selling goodwill 8 to 10 hours she’ll make 20 to $30 $30 is
hours she’ll make 20 to $30 $30 is
hours she’ll make 20 to $30 $30 is considered a good day I changed her sign
considered a good day I changed her sign
considered a good day I changed her sign and the new sign made her $40 in two
and the new sign made her $40 in two
and the new sign made her $40 in two hours and then she left
it’s one of the reasons she’s homeless
it’s one of the reasons she’s homeless is cuz she’s decided that she only needs
is cuz she’s decided that she only needs
is cuz she’s decided that she only needs twenty to thirty dollars a day to live
twenty to thirty dollars a day to live
twenty to thirty dollars a day to live if she stayed she would have made $150
if she stayed she would have made $150
if she stayed she would have made $150 the point is she made forty bucks in two
the point is she made forty bucks in two
the point is she made forty bucks in two hours where the signs say the sign said
hours where the signs say the sign said
hours where the signs say the sign said if you only give once a month please
if you only give once a month please
if you only give once a month please think of me next time it has nothing to
think of me next time it has nothing to
think of me next time it has nothing to do with the taker it has everything to
do with the taker it has everything to
do with the taker it has everything to do with the giver and what are the
do with the giver and what are the
do with the giver and what are the objections people give when they don’t
objections people give when they don’t
objections people give when they don’t give I can’t give to everyone how do I
give I can’t give to everyone how do I
give I can’t give to everyone how do I know that they really need it and so I
know that they really need it and so I
know that they really need it and so I addressed both those concerns I know you
addressed both those concerns I know you
addressed both those concerns I know you can’t get to everyone so if you only
can’t get to everyone so if you only
can’t get to everyone so if you only give once a month my cause is legitimate
give once a month my cause is legitimate
give once a month my cause is legitimate I will still be here when you’re ready
I will still be here when you’re ready
I will still be here when you’re ready to give forty bucks two hours make it
to give forty bucks two hours make it
to give forty bucks two hours make it about them not about you the fact of the
about them not about you the fact of the
about them not about you the fact of the matter is 100 percent of customers are
matter is 100 percent of customers are
matter is 100 percent of customers are people and 100 percent of clients are
people and 100 percent of clients are
people and 100 percent of clients are people and 100 percent of employees are
people and 100 percent of employees are
people and 100 percent of employees are people I don’t care how good your
people I don’t care how good your
people I don’t care how good your product is I don’t care how good your
product is I don’t care how good your
product is I don’t care how good your marketing is I don’t care how good your
marketing is I don’t care how good your
marketing is I don’t care how good your design is if you don’t understand people
design is if you don’t understand people
design is if you don’t understand people you don’t understand business we are
you don’t understand business we are
you don’t understand business we are social animals we are human beings and
social animals we are human beings and
social animals we are human beings and our survival depends on our ability to
our survival depends on our ability to
our survival depends on our ability to form trusting relationships we could
form trusting relationships we could
form trusting relationships we could have had this conference online I could
have had this conference online I could
have had this conference online I could have given the same talk sitting behind
have given the same talk sitting behind
have given the same talk sitting behind my computer we could all turn on our
my computer we could all turn on our
my computer we could all turn on our WebEx we all have all sat at our
WebEx we all have all sat at our
WebEx we all have all sat at our terminals and I would have given you the
terminals and I would have given you the
terminals and I would have given you the exact same information would it have
exact same information would it have
exact same information would it have been the same no I’m not there there’s
been the same no I’m not there there’s
been the same no I’m not there there’s this weird thing about human interaction
this weird thing about human interaction
this weird thing about human interaction right
right
right we can’t form trust without you like
we can’t form trust without you like
we can’t form trust without you like what I say but you wouldn’t be able to
what I say but you wouldn’t be able to
what I say but you wouldn’t be able to form trust without it in fact simply
form trust without it in fact simply
form trust without it in fact simply being here we all say the same thing you
being here we all say the same thing you
being here we all say the same thing you could have all for two days absolutely
could have all for two days absolutely
could have all for two days absolutely boring abysmal speakers boring boring
boring abysmal speakers boring boring
boring abysmal speakers boring boring boring right we’ve all been to those
boring right we’ve all been to those
boring right we’ve all been to those maybe one shining star like I like him
maybe one shining star like I like him
maybe one shining star like I like him you know and what do we say when we
you know and what do we say when we
you know and what do we say when we leave the speaker’s sucked but I’m glad
leave the speaker’s sucked but I’m glad
leave the speaker’s sucked but I’m glad I went because I met some great people
I went because I met some great people
I went because I met some great people it’s this this is what the conference is
it’s this this is what the conference is
it’s this this is what the conference is all about you showed up not because
all about you showed up not because
all about you showed up not because you’re in an industry you showed up
you’re in an industry you showed up
you’re in an industry you showed up because you have a common set of values
because you have a common set of values
because you have a common set of values and beliefs
and beliefs
and beliefs there’s a million design conferences you
there’s a million design conferences you
there’s a million design conferences you got to take time out of your day you got
got to take time out of your day you got
got to take time out of your day you got to pay money it’s called sacrifice it’s
to pay money it’s called sacrifice it’s
to pay money it’s called sacrifice it’s called payment it’s called risk but
called payment it’s called risk but
called payment it’s called risk but you’re here simply because you know
you’re here simply because you know
you’re here simply because you know something about each other when you go
something about each other when you go
something about each other when you go out on the street in an area where you
out on the street in an area where you
out on the street in an area where you don’t belong where you’re not amongst
don’t belong where you’re not amongst
don’t belong where you’re not amongst people who believe what you believe and
people who believe what you believe and
people who believe what you believe and you see somebody with the same badge as
you see somebody with the same badge as
you see somebody with the same badge as you and you haven’t met them yet
you and you haven’t met them yet
you and you haven’t met them yet you’re gonna go okay why they’re just as
you’re gonna go okay why they’re just as
you’re gonna go okay why they’re just as much of a stranger’s any other person on
much of a stranger’s any other person on
much of a stranger’s any other person on the street but because they have that
the street but because they have that
the street but because they have that little symbol that says that I believe
little symbol that says that I believe
little symbol that says that I believe what you believe I’m a little bit like
what you believe I’m a little bit like
what you believe I’m a little bit like you we can form a bond very quickly and
you we can form a bond very quickly and
you we can form a bond very quickly and instantly you do you do it’s called
instantly you do you do it’s called
instantly you do you do it’s called human beings she ever watch um Deadliest
human beings she ever watch um Deadliest
human beings she ever watch um Deadliest Catch on the Discovery Channel
Catch on the Discovery Channel
Catch on the Discovery Channel let’s looking through channels one night
let’s looking through channels one night
let’s looking through channels one night and Deadliest Catch came up and on this
and Deadliest Catch came up and on this
and Deadliest Catch came up and on this episode just random they were in a huge
episode just random they were in a huge
episode just random they were in a huge storm now for those of you who don’t
storm now for those of you who don’t
storm now for those of you who don’t know Deadliest Catch they take these
know Deadliest Catch they take these
know Deadliest Catch they take these crab fishing boats out in the Bering Sea
crab fishing boats out in the Bering Sea
crab fishing boats out in the Bering Sea which is like terrible and they put
which is like terrible and they put
which is like terrible and they put cameras on them and we watch right
the reason that’s I guess significant is
the reason that’s I guess significant is because these crab fishermen have I
because these crab fishermen have I
because these crab fishermen have I think one of the top 5 deadliest jobs in
think one of the top 5 deadliest jobs in
think one of the top 5 deadliest jobs in the world you know I don’t know what the
the world you know I don’t know what the
the world you know I don’t know what the exact number is but dozens of fishermen
exact number is but dozens of fishermen
exact number is but dozens of fishermen die every year doing doing this we
die every year doing doing this we
die every year doing doing this we apparently find that entertaining
apparently find that entertaining
apparently find that entertaining it actually is so they have cameras only
it actually is so they have cameras only
it actually is so they have cameras only on five or six of the ships even though
on five or six of the ships even though
on five or six of the ships even though there are many many many ships that go
there are many many many ships that go
there are many many many ships that go out fishing every season and they don’t
out fishing every season and they don’t
out fishing every season and they don’t really come into proximity with each
really come into proximity with each
really come into proximity with each other because you know the oceans huge
other because you know the oceans huge
other because you know the oceans huge and they usually sabotage each other and
and they usually sabotage each other and
and they usually sabotage each other and give each other false information
give each other false information
give each other false information because they’re all competitors they’re
because they’re all competitors they’re
because they’re all competitors they’re all looking to get the crabs and you
all looking to get the crabs and you
all looking to get the crabs and you know make sure that they find them
know make sure that they find them
know make sure that they find them somebody else doesn’t and it’s business
somebody else doesn’t and it’s business
somebody else doesn’t and it’s business right it’s just business it’s okay we
right it’s just business it’s okay we
right it’s just business it’s okay we all do the same thing in our own
all do the same thing in our own
all do the same thing in our own companies and in this one episode this
companies and in this one episode this
companies and in this one episode this big huge storm was so violent that they
big huge storm was so violent that they
big huge storm was so violent that they had to bring all the pots which are the
had to bring all the pots which are the
had to bring all the pots which are the big cages that they catch the crabs and
big cages that they catch the crabs and
big cages that they catch the crabs and they’d to bring all the pots back on the
they’d to bring all the pots back on the
they’d to bring all the pots back on the boat and wait out the storm
boat and wait out the storm
boat and wait out the storm and just by dumb luck one of the boats
and just by dumb luck one of the boats
and just by dumb luck one of the boats that had cameras on it was in proximity
that had cameras on it was in proximity
that had cameras on it was in proximity of a boat that didn’t have cameras on it
of a boat that didn’t have cameras on it
of a boat that didn’t have cameras on it and so they filmed they had secured all
and so they filmed they had secured all
and so they filmed they had secured all their pots on the deck and so they
their pots on the deck and so they
their pots on the deck and so they started filming the other boat and they
started filming the other boat and they
started filming the other boat and they filmed a guy climbing on the outside of
filmed a guy climbing on the outside of
filmed a guy climbing on the outside of the cage securing the pots and all of a
the cage securing the pots and all of a
the cage securing the pots and all of a sudden a huge wave hits the side of the
sudden a huge wave hits the side of the
sudden a huge wave hits the side of the boat and the guys not there anymore and
boat and the guys not there anymore and
boat and the guys not there anymore and the people on the boat with the camera
the people on the boat with the camera
the people on the boat with the camera starts screaming Man Overboard Man
starts screaming Man Overboard Man
starts screaming Man Overboard Man Overboard Man Overboard and they turned
Overboard Man Overboard and they turned
Overboard Man Overboard and they turned their boat towards where they think he
their boat towards where they think he
their boat towards where they think he might be he’s a stranger they don’t know
might be he’s a stranger they don’t know
might be he’s a stranger they don’t know him they don’t know the crew members of
him they don’t know the crew members of
him they don’t know the crew members of the other boat and yet they react and
the other boat and yet they react and
the other boat and yet they react and they turned towards him and they find
they turned towards him and they find
they turned towards him and they find him in the drink and for those of you
him in the drink and for those of you
him in the drink and for those of you don’t understand how dangerous this is
don’t understand how dangerous this is
don’t understand how dangerous this is if the water is so cold that if you’re
if the water is so cold that if you’re
if the water is so cold that if you’re in the water for I think that it’s a
in the water for I think that it’s a
in the water for I think that it’s a minute or a minute 30 hypothermia will
minute or a minute 30 hypothermia will
minute or a minute 30 hypothermia will set in and you die and they come upon
set in and you die and they come upon
set in and you die and they come upon him and he’s screaming don’t let me die
him and he’s screaming don’t let me die
him and he’s screaming don’t let me die don’t let me die and they pull him on
don’t let me die and they pull him on
don’t let me die and they pull him on board not out of the woods yet they
board not out of the woods yet they
board not out of the woods yet they strip off his clothes because it’s wet
strip off his clothes because it’s wet
strip off his clothes because it’s wet and cold and they wrap blankets around
and cold and they wrap blankets around
and cold and they wrap blankets around him to prevent hyperthermia from setting
him to prevent hyperthermia from setting
him to prevent hyperthermia from setting it
it
it and he survives and it’s overwhelming
and he survives and it’s overwhelming
and he survives and it’s overwhelming and the captain comes down and is his
and the captain comes down and is his
and the captain comes down and is his ball I’m giving you can go watch it on
ball I’m giving you can go watch it on
ball I’m giving you can go watch it on TV and you a camera comes the captain
TV and you a camera comes the captain
TV and you a camera comes the captain comes down and he honks this stranger
comes down and he honks this stranger
comes down and he honks this stranger this young man his competitor he hugs
this young man his competitor he hugs
this young man his competitor he hugs this guy’s if he’s his own son I lost it
this guy’s if he’s his own son I lost it
this guy’s if he’s his own son I lost it everybody is crying and you realize what
everybody is crying and you realize what
everybody is crying and you realize what happened here was a human interaction
happened here was a human interaction
happened here was a human interaction and the reason they risk their own lives
and the reason they risk their own lives
and the reason they risk their own lives to help this other person even though
to help this other person even though
to help this other person even though they spend every other day trying to get
they spend every other day trying to get
they spend every other day trying to get ahead and sabotage because at the end of
ahead and sabotage because at the end of
ahead and sabotage because at the end of the day they’re all crab fishermen and
the day they’re all crab fishermen and
the day they’re all crab fishermen and they know something about each other and
they know something about each other and
they know something about each other and they know something about the risk that
they know something about the risk that
they know something about the risk that they all take to do this and when push
they all take to do this and when push
they all take to do this and when push comes to shove they will put themselves
comes to shove they will put themselves
comes to shove they will put themselves out there to help each other for no
out there to help each other for no
out there to help each other for no other reason than they get it they’re
other reason than they get it they’re
other reason than they get it they’re one of the same
one of the same
one of the same I will promise you that every single
I will promise you that every single
I will promise you that every single member of that crew that day went home
member of that crew that day went home
member of that crew that day went home with a feeling of fulfillment I promise
with a feeling of fulfillment I promise
with a feeling of fulfillment I promise you that every single person on that
you that every single person on that
you that every single person on that crew that day felt more good in their
crew that day felt more good in their
crew that day felt more good in their hearts and in their jobs than the
hearts and in their jobs than the
hearts and in their jobs than the richest days they’ve ever pulled in my
richest days they’ve ever pulled in my
richest days they’ve ever pulled in my question is is what are you doing to
question is is what are you doing to
question is is what are you doing to help the person next to me don’t you
help the person next to me don’t you
help the person next to me don’t you want to wake up and go to work for the
want to wake up and go to work for the
want to wake up and go to work for the only reason that you can do something
only reason that you can do something
only reason that you can do something good for someone else when you want them
good for someone else when you want them
good for someone else when you want them to do that for you thank you very much
to do that for you thank you very much
to do that for you thank you very much there are currently about 250,000 people
there are currently about 250,000 people
there are currently about 250,000 people a year who are dying in our hospitals
a year who are dying in our hospitals
a year who are dying in our hospitals due to due to preventable deaths and I’m
due to due to preventable deaths and I’m
due to due to preventable deaths and I’m not talking about negligence I’m talking
not talking about negligence I’m talking
not talking about negligence I’m talking about little accidents right I’m talking
about little accidents right I’m talking
about little accidents right I’m talking about the doctor in the morning not
about the doctor in the morning not
about the doctor in the morning not properly briefing the doctor for the
properly briefing the doctor for the
properly briefing the doctor for the evening you know I’m talking about
evening you know I’m talking about
evening you know I’m talking about things that you know we can’t sue
things that you know we can’t sue
things that you know we can’t sue anybody there’s nothing there’s nothing
anybody there’s nothing there’s nothing
anybody there’s nothing there’s nothing that we can see that’s wrong but there’s
that we can see that’s wrong but there’s
that we can see that’s wrong but there’s 250,000 preventable deaths every year
250,000 preventable deaths every year
250,000 preventable deaths every year that’s about 20 747s going down every
that’s about 20 747s going down every
that’s about 20 747s going down every single week that’s what’s the equivalent
single week that’s what’s the equivalent
single week that’s what’s the equivalent to and the confusing thing is that we
to and the confusing thing is that we
to and the confusing thing is that we have the best doctors in the world we
have the best doctors in the world we
have the best doctors in the world we have the most advanced technology in the
have the most advanced technology in the
have the most advanced technology in the world some of the medical equipment we
world some of the medical equipment we
world some of the medical equipment we have is the best in the world the
have is the best in the world the
have is the best in the world the medicines we have are the best in the
medicines we have are the best in the
medicines we have are the best in the world so you start asking yourselves why
world so you start asking yourselves why
world so you start asking yourselves why are these things happening and the
are these things happening and the
are these things happening and the reason is not because of any of those
reason is not because of any of those
reason is not because of any of those things the reasons are actually
things the reasons are actually
things the reasons are actually something vastly more simple it’s
something vastly more simple it’s
something vastly more simple it’s something very very human 5% of hospital
something very very human 5% of hospital
something very very human 5% of hospital administrators are doctors most of them
administrators are doctors most of them
administrators are doctors most of them are number
are number
are number hospitals are run like businesses
hospitals are run like businesses
hospitals are run like businesses hospitals are run by the numbers and the
hospitals are run by the numbers and the
hospitals are run by the numbers and the problem isn’t the people who are giving
problem isn’t the people who are giving
problem isn’t the people who are giving the care they’re very highly trained the
the care they’re very highly trained the
the care they’re very highly trained the problem is the way those people are
problem is the way those people are
problem is the way those people are cared for because what we’ve done is
cared for because what we’ve done is
cared for because what we’ve done is we’ve created cultures and hospitals
we’ve created cultures and hospitals
we’ve created cultures and hospitals where the people who are doing the
where the people who are doing the
where the people who are doing the caring are cared for and so all of these
caring are cared for and so all of these
caring are cared for and so all of these little preventable deaths are happening
little preventable deaths are happening
little preventable deaths are happening because they don’t feel like they’re a
because they don’t feel like they’re a
because they don’t feel like they’re a part of it they’re just doing their jobs
part of it they’re just doing their jobs
part of it they’re just doing their jobs and they don’t get along that well and
and they don’t get along that well and
and they don’t get along that well and there’s not a lot of camaraderie and the
there’s not a lot of camaraderie and the
there’s not a lot of camaraderie and the impact is death right now I use this
impact is death right now I use this
impact is death right now I use this example because it’s exaggerated
example because it’s exaggerated
example because it’s exaggerated because the impact is so powerful but
because the impact is so powerful but
because the impact is so powerful but the problem is the same in our own
the problem is the same in our own
the problem is the same in our own companies right which is we come to work
companies right which is we come to work
companies right which is we come to work and we’re told you must care for your
and we’re told you must care for your
and we’re told you must care for your clients you must care for your customers
clients you must care for your customers
clients you must care for your customers you must make them the focus of all you
you must make them the focus of all you
you must make them the focus of all you do and yet why aren’t the people who are
do and yet why aren’t the people who are
do and yet why aren’t the people who are managing us from the top caring about us
managing us from the top caring about us
managing us from the top caring about us so yes in a hospital the impact is worse
so yes in a hospital the impact is worse
so yes in a hospital the impact is worse but the impact that we’re having on the
but the impact that we’re having on the
but the impact that we’re having on the outside world is just as bad in other
outside world is just as bad in other
outside world is just as bad in other words we’re not working at our best we
words we’re not working at our best we
words we’re not working at our best we don’t care for the things we’re doing
don’t care for the things we’re doing
don’t care for the things we’re doing we’re not helping each other is the most
we’re not helping each other is the most
we’re not helping each other is the most important part and the residual impact
important part and the residual impact
important part and the residual impact is that we are unfulfilled by the work
is that we are unfulfilled by the work
is that we are unfulfilled by the work that we do and when we run fulfilled by
that we do and when we run fulfilled by
that we do and when we run fulfilled by the work that we do we focus on the
the work that we do we focus on the
the work that we do we focus on the details and when we focus on the details
details and when we focus on the details
details and when we focus on the details we retract from each other when we track
we retract from each other when we track
we retract from each other when we track from each other we feel lonely and when
from each other we feel lonely and when
from each other we feel lonely and when we feel lonely cancer goes up heart
we feel lonely cancer goes up heart
we feel lonely cancer goes up heart disease goes up diabetes goes up in
disease goes up diabetes goes up in
disease goes up diabetes goes up in other words by going to work we’re
other words by going to work we’re
other words by going to work we’re killing ourselves literally there’s
killing ourselves literally there’s
killing ourselves literally there’s another study that was released not that
another study that was released not that
another study that was released not that long ago that says that parents who work
long ago that says that parents who work
long ago that says that parents who work late the negative impact that it has on
late the negative impact that it has on
late the negative impact that it has on their children is little to none they
their children is little to none they
their children is little to none they may feel guilty as parents but the
may feel guilty as parents but the
may feel guilty as parents but the negative impact that it has on the
negative impact that it has on the
negative impact that it has on the raising of their children is little to
raising of their children is little to
raising of their children is little to none however parents who come home from
none however parents who come home from
none however parents who come home from jobs they hate or don’t love their kids
jobs they hate or don’t love their kids
jobs they hate or don’t love their kids are more likely to be bullies at school
are more likely to be bullies at school
are more likely to be bullies at school and now you think about the bullying
and now you think about the bullying
and now you think about the bullying epidemic we have in America right where
epidemic we have in America right where
epidemic we have in America right where there’s this disturbing number of young
there’s this disturbing number of young
there’s this disturbing number of young children who are killing themselves
children who are killing themselves
children who are killing themselves suicides because of bullies the problem
suicides because of bullies the problem
suicides because of bullies the problem is not the schools and the problem isn’t
is not the schools and the problem isn’t
is not the schools and the problem isn’t even the parenting
even the parenting
even the parenting the problem is the jobs the parents have
the problem is the jobs the parents have
the problem is the jobs the parents have this is the importance and this is the
this is the importance and this is the
this is the importance and this is the power of the work that we do in the
power of the work that we do in the
power of the work that we do in the places we go to work right most of us
places we go to work right most of us
places we go to work right most of us mean like we listen to the the the
mean like we listen to the the the
mean like we listen to the the the unemployment statistics they say you
unemployment statistics they say you
unemployment statistics they say you know we’re all-time high record high
know we’re all-time high record high
know we’re all-time high record high nine to ten percent unemployment right
nine to ten percent unemployment right
nine to ten percent unemployment right and people go Mike oh that’s terrible
and people go Mike oh that’s terrible
and people go Mike oh that’s terrible and I hear that number and I go well
and I hear that number and I go well
and I hear that number and I go well that means ninety-one percent still have
that means ninety-one percent still have
that means ninety-one percent still have a job right now granted we want to get
a job right now granted we want to get
a job right now granted we want to get that employment number up but that means
that employment number up but that means
that employment number up but that means ninety-one percent is still going to
ninety-one percent is still going to
ninety-one percent is still going to work the question is how many of them
work the question is how many of them
work the question is how many of them are coming home fulfilled by the work
are coming home fulfilled by the work
are coming home fulfilled by the work that they do and how many of them are
that they do and how many of them are
that they do and how many of them are waking up inspired to go back to work
waking up inspired to go back to work
waking up inspired to go back to work the next day if we don’t love our works
the next day if we don’t love our works
the next day if we don’t love our works we don’t look out for each other if we
we don’t look out for each other if we
we don’t look out for each other if we don’t look out for each other we feel
don’t look out for each other we feel
don’t look out for each other we feel lonely if we don’t feel lonely all these
lonely if we don’t feel lonely all these
lonely if we don’t feel lonely all these negative things happen so what example
negative things happen so what example
negative things happen so what example can I share with a creative audience
can I share with a creative audience
can I share with a creative audience about how to change this the United
about how to change this the United
about how to change this the United States Marine Corps I had the great
States Marine Corps I had the great
States Marine Corps I had the great honor last week of spending a week with
honor last week of spending a week with
honor last week of spending a week with the Marines I spent a couple days at
the Marines I spent a couple days at
the Marines I spent a couple days at Camp Lejeune and then I went for a few
Camp Lejeune and then I went for a few
Camp Lejeune and then I went for a few days to Parris Island to watch them go
days to Parris Island to watch them go
days to Parris Island to watch them go through boot camp and this isn’t a room
through boot camp and this isn’t a room
through boot camp and this isn’t a room it’s a remarkable remarkable human
it’s a remarkable remarkable human
it’s a remarkable remarkable human experiment that they’re doing and even
experiment that they’re doing and even
experiment that they’re doing and even though they know what works they don’t
though they know what works they don’t
though they know what works they don’t know why it works but they don’t need to
know why it works but they don’t need to
know why it works but they don’t need to know why because they know that it works
know why because they know that it works
know why because they know that it works right but what’s happening is they’re
right but what’s happening is they’re
right but what’s happening is they’re taking a group of strangers people who
taking a group of strangers people who
taking a group of strangers people who don’t know each other who were showing
don’t know each other who were showing
don’t know each other who were showing up and within a very very short period
up and within a very very short period
up and within a very very short period of time learn to trust each other so
of time learn to trust each other so
of time learn to trust each other so much that they would give their lives
much that they would give their lives
much that they would give their lives for each other right and we know
for each other right and we know
for each other right and we know everyone sort of anyone who’s ever worn
everyone sort of anyone who’s ever worn
everyone sort of anyone who’s ever worn a human reform knows that no one runs
a human reform knows that no one runs
a human reform knows that no one runs into battle for God and country it
into battle for God and country it
into battle for God and country it doesn’t happen it’s for the guy to the
doesn’t happen it’s for the guy to the
doesn’t happen it’s for the guy to the left of me and the guy to the right of
left of me and the guy to the right of
left of me and the guy to the right of me that’s the reason they do what they
me that’s the reason they do what they
me that’s the reason they do what they do right and these sort of remarkable
do right and these sort of remarkable
do right and these sort of remarkable stories of heroism where people rush
stories of heroism where people rush
stories of heroism where people rush into very very dangerous situations to
into very very dangerous situations to
into very very dangerous situations to save others and they always ask the
save others and they always ask the
save others and they always ask the question why did you do it why would you
question why did you do it why would you
question why did you do it why would you risk your life why would you put
risk your life why would you put
risk your life why would you put yourself at risk for them and the answer
yourself at risk for them and the answer
yourself at risk for them and the answer is always the same because they would do
is always the same because they would do
is always the same because they would do it for me in other words what gives them
it for me in other words what gives them
it for me in other words what gives them the confidence to put themselves at
the confidence to put themselves at
the confidence to put themselves at great risk is the knowledge that someone
great risk is the knowledge that someone
great risk is the knowledge that someone would do the same for them we would put
would do the same for them we would put
would do the same for them we would put ourselves a great risk for our companies
ourselves a great risk for our companies
ourselves a great risk for our companies if we knew that our companies would put
if we knew that our companies would put
if we knew that our companies would put themselves a great risk for us
themselves a great risk for us
themselves a great risk for us but they don’t so we don’t now one of
but they don’t so we don’t now one of
but they don’t so we don’t now one of the things that’s remarkable about the
the things that’s remarkable about the
the things that’s remarkable about the Marines and if you go read and you know
Marines and if you go read and you know
Marines and if you go read and you know this is the most I asked these young and
this is the most I asked these young and
this is the most I asked these young and they’re 21 22 years old some of these of
they’re 21 22 years old some of these of
they’re 21 22 years old some of these of these lance corporals the grunts you
these lance corporals the grunts you
these lance corporals the grunts you know the guys the infantry I mean this
know the guys the infantry I mean this
know the guys the infantry I mean this is the lowest of the low the ones we
is the lowest of the low the ones we
is the lowest of the low the ones we actually send in to battle the
actually send in to battle the
actually send in to battle the frontlines and I asked them are you
frontlines and I asked them are you
frontlines and I asked them are you misunderstood in America and they said
misunderstood in America and they said
misunderstood in America and they said yes unanimously they all nodded I said
yes unanimously they all nodded I said
yes unanimously they all nodded I said what what do people think of you and one
what what do people think of you and one
what what do people think of you and one stood up and says they think we’re baby
stood up and says they think we’re baby
stood up and says they think we’re baby killers I said how does it feel he says
killers I said how does it feel he says
killers I said how does it feel he says it hurts
it hurts
it hurts and when I say we’ll tell me a story
and when I say we’ll tell me a story
and when I say we’ll tell me a story then that captures to you what it means
then that captures to you what it means
then that captures to you what it means to be a Marine the feeling you have of
to be a Marine the feeling you have of
to be a Marine the feeling you have of being a Marine tell me a story that
being a Marine tell me a story that
being a Marine tell me a story that captures it and I expected to hear
captures it and I expected to hear
captures it and I expected to hear stories of I took a hit and somebody
stories of I took a hit and somebody
stories of I took a hit and somebody save me or I ran into a fire if I can
save me or I ran into a fire if I can
save me or I ran into a fire if I can pulled some it I expected these stories
pulled some it I expected these stories
pulled some it I expected these stories of heroism not a single story like that
of heroism not a single story like that
of heroism not a single story like that came out and I’m sure those stories
came out and I’m sure those stories
came out and I’m sure those stories exist but those aren’t that all the
exist but those aren’t that all the
exist but those aren’t that all the stories they told me that capture what
stories they told me that capture what
stories they told me that capture what it means to be a Marine one of the
it means to be a Marine one of the
it means to be a Marine one of the stories they told me was a young boy in
stories they told me was a young boy in
stories they told me was a young boy in Afghanistan who would come around every
Afghanistan who would come around every
Afghanistan who would come around every morning and sell kebabs to the Marines
morning and sell kebabs to the Marines
morning and sell kebabs to the Marines and then one day he showed up and he was
and then one day he showed up and he was
and then one day he showed up and he was all beaten up and he didn’t go to his
all beaten up and he didn’t go to his
all beaten up and he didn’t go to his parents for help and he didn’t go to his
parents for help and he didn’t go to his
parents for help and he didn’t go to his friends to help he came to the Marines
friends to help he came to the Marines
friends to help he came to the Marines for help because he trusted them more
for help because he trusted them more
for help because he trusted them more than anyone else they told me a story
than anyone else they told me a story
than anyone else they told me a story that captured how they feel of a Sevilla
that captured how they feel of a Sevilla
that captured how they feel of a Sevilla CH that had been overrun by the Taliban
CH that had been overrun by the Taliban
CH that had been overrun by the Taliban and the residents of the village could
and the residents of the village could
and the residents of the village could couldn’t go home because they would be
couldn’t go home because they would be
couldn’t go home because they would be killed by the Taliban and so they were
killed by the Taliban and so they were
killed by the Taliban and so they were just living by the river the problem was
just living by the river the problem was
just living by the river the problem was winter was coming and one of the the
winter was coming and one of the the
winter was coming and one of the the elders came to the Marines knocked on
elders came to the Marines knocked on
elders came to the Marines knocked on the door and said I need you to come
the door and said I need you to come
the door and said I need you to come down to the river and kill us
down to the river and kill us
down to the river and kill us and the Marine said what are you talking
and the Marine said what are you talking
and the Marine said what are you talking about he says if we go back home we’ll
about he says if we go back home we’ll
about he says if we go back home we’ll be killed by the Taliban and if we stay
be killed by the Taliban and if we stay
be killed by the Taliban and if we stay out there we’re gonna die slow deaths
out there we’re gonna die slow deaths
out there we’re gonna die slow deaths this winter it’s easier if you just come
this winter it’s easier if you just come
this winter it’s easier if you just come and kill us please
and kill us please
and kill us please the Marines overran the Taliban village
the Marines overran the Taliban village
the Marines overran the Taliban village pushed the Taliban out a year later they
pushed the Taliban out a year later they
pushed the Taliban out a year later they went back to this village and people
went back to this village and people
went back to this village and people were playing volleyball these were the
were playing volleyball these were the
were playing volleyball these were the stories they told me that capture what
stories they told me that capture what
stories they told me that capture what it means to be a Marine they believed in
it means to be a Marine they believed in
it means to be a Marine they believed in doing good for others and the
doing good for others and the
doing good for others and the fulfillment they get when they put
fulfillment they get when they put
fulfillment they get when they put themselves at risk so that others may
themselves at risk so that others may
themselves at risk so that others may prevail is overwhelming this is not
prevail is overwhelming this is not
prevail is overwhelming this is not unique to the Marine Corps this is all
unique to the Marine Corps this is all
unique to the Marine Corps this is all human beings the feeling of fulfillment
human beings the feeling of fulfillment
human beings the feeling of fulfillment comes from doing something for another
comes from doing something for another
comes from doing something for another the feeling from fulfillment comes from
the feeling from fulfillment comes from
the feeling from fulfillment comes from the exertion of time and energy for
the exertion of time and energy for
the exertion of time and energy for someone else if you are walking to work
someone else if you are walking to work
someone else if you are walking to work and you throw a few pennies in a cup and
and you throw a few pennies in a cup and
and you throw a few pennies in a cup and you come to work and you say to your
you come to work and you say to your
you come to work and you say to your friends hey guys I gave a dollar to
friends hey guys I gave a dollar to
friends hey guys I gave a dollar to somebody homeless this morning what are
somebody homeless this morning what are
somebody homeless this morning what are your friends going to say yeah good
your friends going to say yeah good
your friends going to say yeah good right I gave 20 bucks to somebody
right I gave 20 bucks to somebody
right I gave 20 bucks to somebody homeless they’d be like yeah good for
homeless they’d be like yeah good for
homeless they’d be like yeah good for you right what have you coming in the
you right what have you coming in the
you right what have you coming in the morning you say hey I gave up my
morning you say hey I gave up my
morning you say hey I gave up my Saturday night what and paid mrs.
Saturday night what and paid mrs.
Saturday night what and paid mrs. painted a school in the inner-city
painted a school in the inner-city
painted a school in the inner-city people go whoa cool wow cool and all of
people go whoa cool wow cool and all of
people go whoa cool wow cool and all of a sudden not only are they inspired to
a sudden not only are they inspired to
a sudden not only are they inspired to do something good themselves but the
do something good themselves but the
do something good themselves but the feeling that that you have persists the
feeling that that you have persists the
feeling that that you have persists the amazing thing is that when we do good
amazing thing is that when we do good
amazing thing is that when we do good for others it actually inspires others
for others it actually inspires others
for others it actually inspires others to do good for others this is provided
to do good for others this is provided
to do good for others this is provided for us prymatt illogically
for us prymatt illogically
for us prymatt illogically anthropologically it’s a all part of the
anthropologically it’s a all part of the
anthropologically it’s a all part of the survival of a species you know sex feels
survival of a species you know sex feels
survival of a species you know sex feels good so that will do it so we can
good so that will do it so we can
good so that will do it so we can procreate and perpetuate the species but
procreate and perpetuate the species but
procreate and perpetuate the species but we’re social animals and so we have to
we’re social animals and so we have to
we’re social animals and so we have to provide for the fact that we’ll maintain
provide for the fact that we’ll maintain
provide for the fact that we’ll maintain strong bonds and build cultures right
strong bonds and build cultures right
strong bonds and build cultures right because that’s what humans do we’re
because that’s what humans do we’re
because that’s what humans do we’re cultural animals and so when we do good
cultural animals and so when we do good
cultural animals and so when we do good for others and we look out for those in
for others and we look out for those in
for others and we look out for those in our tribe we look out for those in our
our tribe we look out for those in our
our tribe we look out for those in our group it actually feels good
group it actually feels good
group it actually feels good biologically releases oxytocin this
biologically releases oxytocin this
biologically releases oxytocin this chemical that’s released when you do
chemical that’s released when you do
chemical that’s released when you do good for others is released and it makes
good for others is released and it makes
good for others is released and it makes you feel good the amazing thing is the
you feel good the amazing thing is the
you feel good the amazing thing is the more oxytocin and you have in your body
more oxytocin and you have in your body
more oxytocin and you have in your body the more you want to do good for others
the more you want to do good for others
the more you want to do good for others the problem is we’ve replaced this
the problem is we’ve replaced this
the problem is we’ve replaced this feeling the exertion of time and energy
feeling the exertion of time and energy
feeling the exertion of time and energy with digital communications we’ve
with digital communications we’ve
with digital communications we’ve replaced it with head
replaced it with head
replaced it with head phones we’ve replaced it with money
phones we’ve replaced it with money
phones we’ve replaced it with money right
right
right think about the invention of money right
think about the invention of money right
think about the invention of money right it used to be money you know used to be
it used to be money you know used to be
it used to be money you know used to be like you go to someone’s house you cook
like you go to someone’s house you cook
like you go to someone’s house you cook them dinner and the deal was they’ll do
them dinner and the deal was they’ll do
them dinner and the deal was they’ll do the dishes time and energy exchange for
the dishes time and energy exchange for
the dishes time and energy exchange for time and energy and someone said I’ll
time and energy and someone said I’ll
time and energy and someone said I’ll give you an IOU right someone says I
give you an IOU right someone says I
give you an IOU right someone says I don’t feel like doing the dishes so I’m
don’t feel like doing the dishes so I’m
don’t feel like doing the dishes so I’m gonna give you an IOU that I promise to
gonna give you an IOU that I promise to
gonna give you an IOU that I promise to do them another day right and that’s
do them another day right and that’s
do them another day right and that’s what money is it is the promise for
what money is it is the promise for
what money is it is the promise for future goods or services the promise of
future goods or services the promise of
future goods or services the promise of future goods and services in other words
future goods and services in other words
future goods and services in other words we’ve replaced our own time and energy
we’ve replaced our own time and energy
we’ve replaced our own time and energy with promises for someone else to do it
with promises for someone else to do it
with promises for someone else to do it another day right in other words there’s
another day right in other words there’s
another day right in other words there’s no exertion of time and energy and so
no exertion of time and energy and so
no exertion of time and energy and so the feeling people get is that I did
the feeling people get is that I did
the feeling people get is that I did something for you and you did nothing
something for you and you did nothing
something for you and you did nothing for me you replaced it with a piece of
for me you replaced it with a piece of
for me you replaced it with a piece of paper with an eye are you with a promise
paper with an eye are you with a promise
paper with an eye are you with a promise for future goods and services the way we
for future goods and services the way we
for future goods and services the way we find fulfillment is by doing good for
find fulfillment is by doing good for
find fulfillment is by doing good for others so how did the marine zoo how do
others so how did the marine zoo how do
others so how did the marine zoo how do you get people to do good for others we
you get people to do good for others we
you get people to do good for others we all know this intellectually we know
all know this intellectually we know
all know this intellectually we know that it’s good to do good for others but
that it’s good to do good for others but
that it’s good to do good for others but why don’t we do it then why don’t we do
why don’t we do it then why don’t we do
why don’t we do it then why don’t we do it and what the Marines learn is
it and what the Marines learn is
it and what the Marines learn is something that I completely did not
something that I completely did not
something that I completely did not expect they can’t just yell at these
expect they can’t just yell at these
expect they can’t just yell at these guys to help each other that’s not what
guys to help each other that’s not what
guys to help each other that’s not what happens there’s a few things that they
happens there’s a few things that they
happens there’s a few things that they have to do first
have to do first
have to do first so we all heard of the obstacle course
so we all heard of the obstacle course
so we all heard of the obstacle course right the Marines have a thing called
right the Marines have a thing called
right the Marines have a thing called the obstacle course and this is where
the obstacle course and this is where
the obstacle course and this is where they they build an aerobic strength and
they they build an aerobic strength and
they they build an aerobic strength and Arabic strength muscle strength and it’s
Arabic strength muscle strength and it’s
Arabic strength muscle strength and it’s timed and all of his good stuff they
timed and all of his good stuff they
timed and all of his good stuff they have another course called the
have another course called the
have another course called the confidence course and it’s never timed
confidence course and it’s never timed
confidence course and it’s never timed and most of the obstacles on this course
and most of the obstacles on this course
and most of the obstacles on this course cannot be completed by yourself
cannot be completed by yourself
cannot be completed by yourself they must be completed in teams you have
they must be completed in teams you have
they must be completed in teams you have no choice that’s just how it’s designed
no choice that’s just how it’s designed
no choice that’s just how it’s designed and what they say is the first two weeks
and what they say is the first two weeks
and what they say is the first two weeks of boot camp everybody’s there to outdo
of boot camp everybody’s there to outdo
of boot camp everybody’s there to outdo each other and prove that they’re strong
each other and prove that they’re strong
each other and prove that they’re strong just kind of like when we start in a job
just kind of like when we start in a job
just kind of like when we start in a job would prove we want to show how great we
would prove we want to show how great we
would prove we want to show how great we are we’ll work a little harder we’ll do
are we’ll work a little harder we’ll do
are we’ll work a little harder we’ll do good work look how good my design is
good work look how good my design is
good work look how good my design is right it’s all about us and how good we
right it’s all about us and how good we
right it’s all about us and how good we are right but they keep putting them in
are right but they keep putting them in
are right but they keep putting them in situations where they can’t do things by
situations where they can’t do things by
situations where they can’t do things by themselves and what starts to happen
themselves and what starts to happen
themselves and what starts to happen very slowly they said after about two
very slowly they said after about two
very slowly they said after about two weeks they start cheering for each other
weeks they start cheering for each other
weeks they start cheering for each other now they get in trouble when they do
now they get in trouble when they do
now they get in trouble when they do they start cheering for each other and
they start cheering for each other and
they start cheering for each other and then before too long you see them
then before too long you see them
then before too long you see them organically start helping each other
organically start helping each other
organically start helping each other and what happens is if there’s one
and what happens is if there’s one
and what happens is if there’s one person who’s weak and refuses to help
person who’s weak and refuses to help
person who’s weak and refuses to help each other the others or even if there’s
each other the others or even if there’s
each other the others or even if there’s one person who’s strong who’s you know I
one person who’s strong who’s you know I
one person who’s strong who’s you know I was the star college athlete and they
was the star college athlete and they
was the star college athlete and they get to every the end of every obstacle
get to every the end of every obstacle
get to every the end of every obstacle they just stand there wait for everybody
they just stand there wait for everybody
they just stand there wait for everybody to finish and they don’t help each other
to finish and they don’t help each other
to finish and they don’t help each other what starts to happen as organically the
what starts to happen as organically the
what starts to happen as organically the group starts to ostracize that person
group starts to ostracize that person
group starts to ostracize that person organically they get must’ sized until
organically they get must’ sized until
organically they get must’ sized until they learn that the only way that they
they learn that the only way that they
they learn that the only way that they will get through this thing the only way
will get through this thing the only way
will get through this thing the only way they will survive boot camp is if they
they will survive boot camp is if they
they will survive boot camp is if they ask for help because they have no option
ask for help because they have no option
ask for help because they have no option the problem is no one will help them
the problem is no one will help them
the problem is no one will help them until they’re willing to help another
until they’re willing to help another
until they’re willing to help another it’s the deal we have to make it’s
it’s the deal we have to make it’s
it’s the deal we have to make it’s called vulnerability and risk we have to
called vulnerability and risk we have to
called vulnerability and risk we have to take the risk to make ourselves
take the risk to make ourselves
take the risk to make ourselves vulnerable yes you might do something
vulnerable yes you might do something
vulnerable yes you might do something for someone else and they may not do
for someone else and they may not do
for someone else and they may not do something back for you
something back for you
something back for you that’s the risk you run that’s the risk
that’s the risk you run that’s the risk
that’s the risk you run that’s the risk you run it’s not about it’s not about
you run it’s not about it’s not about
you run it’s not about it’s not about giving everything to them and and sort
giving everything to them and and sort
giving everything to them and and sort of huge big overwhelming risk it’s about
of huge big overwhelming risk it’s about
of huge big overwhelming risk it’s about little things and little things it’s
little things and little things it’s
little things and little things it’s like going on a date right it’s like if
like going on a date right it’s like if
like going on a date right it’s like if I went on a date with somebody I came
I went on a date with somebody I came
I went on a date with somebody I came home and I said after one date I said
home and I said after one date I said
home and I said after one date I said I’m marrying her baby like what are you
I’m marrying her baby like what are you
I’m marrying her baby like what are you nuts
nuts
nuts I’ll be like I’m in love they like what
I’ll be like I’m in love they like what
I’ll be like I’m in love they like what you’re you just it’s crazy I’m like I
you’re you just it’s crazy I’m like I
you’re you just it’s crazy I’m like I know
she feels the same way we both know it’s
she feels the same way we both know it’s nuts right now you know that you’re
nuts right now you know that you’re
nuts right now you know that you’re gonna be like go on a couple more dates
gonna be like go on a couple more dates
gonna be like go on a couple more dates right we know instinctively that the
right we know instinctively that the
right we know instinctively that the strong bond
strong bond
strong bond that’s create that that needs to be
that’s create that that needs to be
that’s create that that needs to be created first takes more than a week
created first takes more than a week
created first takes more than a week right we know that right but if I’ve
right we know that right but if I’ve
right we know that right but if I’ve been dating somebody for seven years and
been dating somebody for seven years and
been dating somebody for seven years and we haven’t you know married you’d be
we haven’t you know married you’d be
we haven’t you know married you’d be like dude what is wrong right in other
like dude what is wrong right in other
like dude what is wrong right in other words we know that it takes more than
words we know that it takes more than
words we know that it takes more than seven days and we know that it takes
seven days and we know that it takes
seven days and we know that it takes less than seven years the problem is we
less than seven years the problem is we
less than seven years the problem is we don’t know how long it takes somewhere
don’t know how long it takes somewhere
don’t know how long it takes somewhere in the middle all human buns are the
in the middle all human buns are the
in the middle all human buns are the same like when you show up at work when
same like when you show up at work when
same like when you show up at work when you show for the first time when you’re
you show for the first time when you’re
you show for the first time when you’re new don’t expect that people will look
new don’t expect that people will look
new don’t expect that people will look out for you and they won’t expect you to
out for you and they won’t expect you to
out for you and they won’t expect you to look out for them in seven days
look out for them in seven days
look out for them in seven days it won’t happen but if you’ve been
it won’t happen but if you’ve been
it won’t happen but if you’ve been working at a job for a few years and you
working at a job for a few years and you
working at a job for a few years and you don’t have the undone teeth at the sort
don’t have the undone teeth at the sort
don’t have the undone teeth at the sort of the absolute confidence that if you
of the absolute confidence that if you
of the absolute confidence that if you turn your back you will not get stabbed
turn your back you will not get stabbed
turn your back you will not get stabbed you can rely on somebody you can give
you can rely on somebody you can give
you can rely on somebody you can give them something nothing will go wrong you
them something nothing will go wrong you
them something nothing will go wrong you will share the credit no one will throw
will share the credit no one will throw
will share the credit no one will throw you under the bus if you don’t have that
you under the bus if you don’t have that
you under the bus if you don’t have that in a few years something’s wrong
in a few years something’s wrong
in a few years something’s wrong something’s wrong I don’t know how long
something’s wrong I don’t know how long
something’s wrong I don’t know how long it takes but I know that’s more than a
it takes but I know that’s more than a
it takes but I know that’s more than a week and I know it’s less than seven
week and I know it’s less than seven
week and I know it’s less than seven years and the Marines fundamentally
years and the Marines fundamentally
years and the Marines fundamentally understand that before anyone is willing
understand that before anyone is willing
understand that before anyone is willing to put themselves out for another they
to put themselves out for another they
to put themselves out for another they have to have self-confidence real self
have to have self-confidence real self
have to have self-confidence real self confidence you have to be confident in
confidence you have to be confident in
confidence you have to be confident in yourself and your own ability before
yourself and your own ability before
yourself and your own ability before you’re willing to help another if you’re
you’re willing to help another if you’re
you’re willing to help another if you’re insecure at all about your own ability
insecure at all about your own ability
insecure at all about your own ability it’s an oxy it’s sort of a paradox right
it’s an oxy it’s sort of a paradox right
it’s an oxy it’s sort of a paradox right how am I can I overcome my confidence
how am I can I overcome my confidence
how am I can I overcome my confidence you know my self-confidence and we all
you know my self-confidence and we all
you know my self-confidence and we all have ego issues at all times you know we
have ego issues at all times you know we
have ego issues at all times you know we all do right but if I’m not confident
all do right but if I’m not confident
all do right but if I’m not confident myself I won’t help another it’s a
myself I won’t help another it’s a
myself I won’t help another it’s a paradox because then we need someone to
paradox because then we need someone to
paradox because then we need someone to look out for us before we’re willing to
look out for us before we’re willing to
look out for us before we’re willing to help our peers right this is what
help our peers right this is what
help our peers right this is what management is supposed to do
management is supposed to do
management is supposed to do the drill instructors the school they
the drill instructors the school they
the drill instructors the school they are there our parents they are there for
are there our parents they are there for
are there our parents they are there for one reason and one reason only to help
one reason and one reason only to help
one reason and one reason only to help us feel strong and good about ourselves
us feel strong and good about ourselves
us feel strong and good about ourselves but look at the way we talk to each
but look at the way we talk to each
but look at the way we talk to each other villa Pizza look a budgets been
other villa Pizza look a budgets been
other villa Pizza look a budgets been cut and so what do you get told I need
cut and so what do you get told I need
cut and so what do you get told I need you guys to do more with less right
you guys to do more with less right
you guys to do more with less right that’s what we’re told hey guys I need
that’s what we’re told hey guys I need
that’s what we’re told hey guys I need you guys to do more with less that’s
you guys to do more with less that’s
you guys to do more with less that’s we’re told by our clients by our bosses
we’re told by our clients by our bosses
we’re told by our clients by our bosses by our parents this is what we’re told
by our parents this is what we’re told
by our parents this is what we’re told right that’s like your parents telling
right that’s like your parents telling
right that’s like your parents telling you when you’re young I know you’re
you when you’re young I know you’re
you when you’re young I know you’re stupid figure it out right you’re not as
stupid figure it out right you’re not as
stupid figure it out right you’re not as smart as the other kids what do you want
smart as the other kids what do you want
smart as the other kids what do you want me to do right it’s the exact same thing
me to do right it’s the exact same thing
me to do right it’s the exact same thing I need you to do more with less right
I need you to do more with less right
I need you to do more with less right what we need to be telling people is I
what we need to be telling people is I
what we need to be telling people is I need you I need you to do more with what
need you I need you to do more with what
need you I need you to do more with what you have right you have capacity you
you have right you have capacity you
you have right you have capacity you have strength you have talent you have
have strength you have talent you have
have strength you have talent you have compatibility I need you to do more with
compatibility I need you to do more with
compatibility I need you to do more with what you have we don’t celebrate what
what you have we don’t celebrate what
what you have we don’t celebrate what we’ve got we criticize for what we don’t
we’ve got we criticize for what we don’t
we’ve got we criticize for what we don’t have this is the responsibility of
have this is the responsibility of
have this is the responsibility of management to take us under their wing
management to take us under their wing
management to take us under their wing and help us understand our own value to
and help us understand our own value to
and help us understand our own value to ourselves close your eyes and think back
ourselves close your eyes and think back
ourselves close your eyes and think back to high school and think of that one
to high school and think of that one
to high school and think of that one teacher who took you under their wing
teacher who took you under their wing
teacher who took you under their wing and cared for you and looked after you
and cared for you and looked after you
and cared for you and looked after you and helped you realize that you are
and helped you realize that you are
and helped you realize that you are capable of more than you thought you
capable of more than you thought you
capable of more than you thought you were and you and you you probably are
were and you and you you probably are
were and you and you you probably are the person you are today in some part
the person you are today in some part
the person you are today in some part because of that person right
because of that person right
because of that person right you have that name what’s the name tell
you have that name what’s the name tell
you have that name what’s the name tell me the name tell me the name of the
me the name tell me the name of the
me the name tell me the name of the teacher okay give me the name okay I can
teacher okay give me the name okay I can
teacher okay give me the name okay I can point to anybody and you can tell me
point to anybody and you can tell me
point to anybody and you can tell me that name now tell me the names of all
that name now tell me the names of all
that name now tell me the names of all the other teachers you had that day
the other teachers you had that day
the other teachers you had that day can’t remember them can you
can’t remember them can you
can’t remember them can you this is the power of those who teaches
this is the power of those who teaches
this is the power of those who teaches confidence we will literally carry their
confidence we will literally carry their
confidence we will literally carry their names around with us for the rest of our
names around with us for the rest of our
names around with us for the rest of our lives wouldn’t you want to be that
lives wouldn’t you want to be that
lives wouldn’t you want to be that person wouldn’t you want to be the
person wouldn’t you want to be the
person wouldn’t you want to be the person that 20 years from now 30 years
person that 20 years from now 30 years
person that 20 years from now 30 years from now 40 years from now I can do this
from now 40 years from now I can do this
from now 40 years from now I can do this exercise with somebody and they will
exercise with somebody and they will
exercise with somebody and they will tell me your name this is the power of
tell me your name this is the power of
tell me your name this is the power of helping others realize their own
helping others realize their own
helping others realize their own strengths this is what management and
strengths this is what management and
strengths this is what management and leadership is supposed to be doing
leadership is supposed to be doing
leadership is supposed to be doing they’re supposed to be caring for us and
they’re supposed to be caring for us and
they’re supposed to be caring for us and helping us realize our own value and by
helping us realize our own value and by
helping us realize our own value and by the way if you have anybody who reports
the way if you have anybody who reports
the way if you have anybody who reports to your works for you your
to your works for you your
to your works for you your responsibility is not to make them meet
responsibility is not to make them meet
responsibility is not to make them meet the deadline your responsibility is not
the deadline your responsibility is not
the deadline your responsibility is not to make sure that they do as you say
to make sure that they do as you say
to make sure that they do as you say your responsibility is to make sure that
your responsibility is to make sure that
your responsibility is to make sure that they understand their own strengths
they understand their own strengths
they understand their own strengths their own value and that they are way
their own value and that they are way
their own value and that they are way way more talented than they think they
way more talented than they think they
way more talented than they think they are and the only way they will learn
are and the only way they will learn
are and the only way they will learn that is if you put them in situations in
that is if you put them in situations in
that is if you put them in situations in which they can fail and you hold them
which they can fail and you hold them
which they can fail and you hold them and you support them and you give them
and you support them and you give them
and you support them and you give them talent and you give them skills and you
talent and you give them skills and you
talent and you give them skills and you give them education and you watch their
give them education and you watch their
give them education and you watch their backs and if they fall over you
backs and if they fall over you
backs and if they fall over you encourage them to get back up and if
encourage them to get back up and if
encourage them to get back up and if they follow that you care injure them to
they follow that you care injure them to
they follow that you care injure them to get back up and if they fall over you
get back up and if they fall over you
get back up and if they fall over you encourage them to get back up until they
encourage them to get back up until they
encourage them to get back up until they figured out themselves
figured out themselves
figured out themselves it’s called confidence it’s your
it’s called confidence it’s your
it’s called confidence it’s your responsibility to help others find it
responsibility to help others find it
responsibility to help others find it into others responsibility to help you
into others responsibility to help you
into others responsibility to help you but you find yours and the amazing thing
but you find yours and the amazing thing
but you find yours and the amazing thing is as soon as you start feeling
is as soon as you start feeling
is as soon as you start feeling comforted in your own ability you
comforted in your own ability you
comforted in your own ability you naturally help each other that’s what
naturally help each other that’s what
naturally help each other that’s what happens it’s called trust in the
happens it’s called trust in the
happens it’s called trust in the military they give medals to people who
military they give medals to people who
military they give medals to people who are willing to sacrifice themselves so
are willing to sacrifice themselves so
are willing to sacrifice themselves so that others may gain in business we are
that others may gain in business we are
that others may gain in business we are willing to give bonuses to people who
willing to give bonuses to people who
willing to give bonuses to people who will sacrifice others so that we may
will sacrifice others so that we may
will sacrifice others so that we may gain we have it backwards
gain we have it backwards
gain we have it backwards and then we complain about how we don’t
and then we complain about how we don’t
and then we complain about how we don’t love our jobs and we complain about how
love our jobs and we complain about how
love our jobs and we complain about how the work is suffering and we complain
the work is suffering and we complain
the work is suffering and we complain about how budgets are being cut and we
about how budgets are being cut and we
about how budgets are being cut and we can complain and complain and complain
can complain and complain and complain
can complain and complain and complain and the first thing we do is blame each
and the first thing we do is blame each
and the first thing we do is blame each other and become more selfish and worry
other and become more selfish and worry
other and become more selfish and worry about my pay and my benefits in my this
about my pay and my benefits in my this
about my pay and my benefits in my this and this is what happens when we are
and this is what happens when we are
and this is what happens when we are unfulfilled we look at the metrics and
unfulfilled we look at the metrics and
unfulfilled we look at the metrics and we say they’re not good enough when we
we say they’re not good enough when we
we say they’re not good enough when we are fulfilled we don’t care about the
are fulfilled we don’t care about the
are fulfilled we don’t care about the metrics this is why when you have a job
metrics this is why when you have a job
metrics this is why when you have a job you love and you get a call that says
you love and you get a call that says
you love and you get a call that says I’ll offer you tons more money and great
I’ll offer you tons more money and great
I’ll offer you tons more money and great benefits you like I’m not interested I’m
benefits you like I’m not interested I’m
benefits you like I’m not interested I’m not interested ugh I’m not interested
not interested ugh I’m not interested
not interested ugh I’m not interested I’m very happy here but we’ll give you
I’m very happy here but we’ll give you
I’m very happy here but we’ll give you more that’s not the reason I’m here I’m
more that’s not the reason I’m here I’m
more that’s not the reason I’m here I’m here because I love it I’m here because
here because I love it I’m here because
here because I love it I’m here because I care for the people I work with and
I care for the people I work with and
I care for the people I work with and I’m here because the people I work with
I’m here because the people I work with
I’m here because the people I work with care for me this is the world I imagined
care for me this is the world I imagined
care for me this is the world I imagined this is the world I imagined here’s the
this is the world I imagined here’s the
this is the world I imagined here’s the great thing if you take little risks I’m
great thing if you take little risks I’m
great thing if you take little risks I’m not talking about big things little
not talking about big things little
not talking about big things little things if you start doing little things
things if you start doing little things
things if you start doing little things for each other
for each other
for each other the amazing anthropological response is
the amazing anthropological response is
the amazing anthropological response is other people will start doing little
other people will start doing little
other people will start doing little things for others too I was walking down
things for others too I was walking down
things for others too I was walking down the street two days ago and a guy’s
the street two days ago and a guy’s
the street two days ago and a guy’s backpack was open and a whole bunch of
backpack was open and a whole bunch of
backpack was open and a whole bunch of paper fell out as was walking down the
paper fell out as was walking down the
paper fell out as was walking down the street and I happened to be behind him
street and I happened to be behind him
street and I happened to be behind him and so my friend and I just sort of be
and so my friend and I just sort of be
and so my friend and I just sort of be written mid conversation and in mid
written mid conversation and in mid
written mid conversation and in mid conversation we never even stopped
conversation we never even stopped
conversation we never even stopped talking
talking
talking we just bent down sort of helped him
we just bent down sort of helped him
we just bent down sort of helped him gather his papers and them back to him
gather his papers and them back to him
gather his papers and them back to him sort of pointed out that his bet book
sort of pointed out that his bet book
sort of pointed out that his bet book bag was his you know his backpack was
bag was his you know his backpack was
bag was his you know his backpack was unzipped and he said thanks well he
unzipped and he said thanks well he
unzipped and he said thanks well he walked on it was like no big deal right
walked on it was like no big deal right
walked on it was like no big deal right we get to the end of the the street and
we get to the end of the the street and
we get to the end of the the street and we stand at that we’re waiting it’s
we stand at that we’re waiting it’s
we stand at that we’re waiting it’s across the street we still talking we
across the street we still talking we
across the street we still talking we haven’t stopped talking and the guy in
haven’t stopped talking and the guy in
haven’t stopped talking and the guy in front of us turns to us and says I saw
front of us turns to us and says I saw
front of us turns to us and says I saw you help that guy that was really cool
but here’s what’s great about that the
but here’s what’s great about that the guy will go do something for someone
guy will go do something for someone
guy will go do something for someone else simply because he saw us bend down
else simply because he saw us bend down
else simply because he saw us bend down and pick up paper facilities he will
and pick up paper facilities he will
and pick up paper facilities he will actually go do something to someone
actually go do something to someone
actually go do something to someone right he won’t give to charity because
right he won’t give to charity because
right he won’t give to charity because he sees me put a dollar in a cup but he
he sees me put a dollar in a cup but he
he sees me put a dollar in a cup but he will actually help someone because he
will actually help someone because he
will actually help someone because he saw someone also helps someone little
saw someone also helps someone little
saw someone also helps someone little things hold a door open for someone say
things hold a door open for someone say
things hold a door open for someone say thank you to the person who holds the
thank you to the person who holds the
thank you to the person who holds the door open for you smile to the barista
door open for you smile to the barista
door open for you smile to the barista little little things you know put your
little little things you know put your
little little things you know put your foot in the subway when the door is
foot in the subway when the door is
foot in the subway when the door is closing so someone who’s running will
closing so someone who’s running will
closing so someone who’s running will make it hit the open at the elevator
make it hit the open at the elevator
make it hit the open at the elevator don’t go or pretend you didn’t see
don’t go or pretend you didn’t see
don’t go or pretend you didn’t see that’s the best one you know sorry
that’s the best one you know sorry
that’s the best one you know sorry alright do it a little time and a little
alright do it a little time and a little
alright do it a little time and a little energy and you’ll find a round work that
energy and you’ll find a round work that
energy and you’ll find a round work that people give a little time and a little
people give a little time and a little
people give a little time and a little energy back to you and you’ll give a
energy back to you and you’ll give a
energy back to you and you’ll give a little more time and a little more
little more time and a little more
little more time and a little more energy you go for a coffee with someone
energy you go for a coffee with someone
energy you go for a coffee with someone then you go forth to our coffee and you
then you go forth to our coffee and you
then you go forth to our coffee and you go for a coffee and a lunch then you go
go for a coffee and a lunch then you go
go for a coffee and a lunch then you go for a lunch and a dinner then you go for
for a lunch and a dinner then you go for
for a lunch and a dinner then you go for a dinner in a movie and then you sleep
a dinner in a movie and then you sleep
a dinner in a movie and then you sleep over and then you sleep over two nights
over and then you sleep over two nights
over and then you sleep over two nights and then you go on holiday together and
and then you go on holiday together and
and then you go on holiday together and eventually you get married right it’s
eventually you get married right it’s
eventually you get married right it’s slow it takes time and we can’t rush it
slow it takes time and we can’t rush it
slow it takes time and we can’t rush it you know if when we rush it it’s all
you know if when we rush it it’s all
you know if when we rush it it’s all fake do things for others and watch
fake do things for others and watch
fake do things for others and watch watch how much others do for you but you
watch how much others do for you but you
watch how much others do for you but you know go you go get yourself a cup of
know go you go get yourself a cup of
know go you go get yourself a cup of coffee from the coffee shoot machine in
coffee from the coffee shoot machine in
coffee from the coffee shoot machine in the morning make one for someone else it
the morning make one for someone else it
the morning make one for someone else it takes a little extra time it takes a
takes a little extra time it takes a
takes a little extra time it takes a little extra energy that
little extra energy that
little extra energy that that’s the point and here’s the best
that’s the point and here’s the best
that’s the point and here’s the best part you will feel so good at the end of
part you will feel so good at the end of
part you will feel so good at the end of the day
the day
the day so good
so good
so good thank you very much
thank you it’s a great question how do
thank you it’s a great question how do you convince someone how do you know
you convince someone how do you know
you convince someone how do you know sort order the metrics how do you
sort order the metrics how do you
sort order the metrics how do you convince a skeptical audience of this
convince a skeptical audience of this
convince a skeptical audience of this trust metric you don’t you don’t write
trust metric you don’t you don’t write
trust metric you don’t you don’t write you can’t twist anybody’s arm to do
you can’t twist anybody’s arm to do
you can’t twist anybody’s arm to do something that they don’t want to do and
something that they don’t want to do and
something that they don’t want to do and you know the law of diffusion which I
you know the law of diffusion which I
you know the law of diffusion which I obey you know as hard as that as much as
obey you know as hard as that as much as
obey you know as hard as that as much as I can which is you don’t need the
I can which is you don’t need the
I can which is you don’t need the majority you need those people who
majority you need those people who
majority you need those people who believe what you believe in other words
believe what you believe in other words
believe what you believe in other words if you buy if you you know when you go
if you buy if you you know when you go
if you buy if you you know when you go sort of when you do some nice things for
sort of when you do some nice things for
sort of when you do some nice things for people they may not do something nice
people they may not do something nice
people they may not do something nice back because they may be you know we
back because they may be you know we
back because they may be you know we live in a world in which you do
live in a world in which you do
live in a world in which you do something for somebody they think you
something for somebody they think you
something for somebody they think you want something from them right that’s
want something from them right that’s
want something from them right that’s unfortunately the society we have
unfortunately the society we have
unfortunately the society we have created but but that’s the risk that we
created but but that’s the risk that we
created but but that’s the risk that we keep taking I’m not saying you should
keep taking I’m not saying you should
keep taking I’m not saying you should keep doing it for somebody who keeps
keep doing it for somebody who keeps
keep doing it for somebody who keeps doing nothing and keeps sort of you know
doing nothing and keeps sort of you know
doing nothing and keeps sort of you know crapping on you because of it then at
crapping on you because of it then at
crapping on you because of it then at some point you have to be like all right
some point you have to be like all right
some point you have to be like all right my bad my bad
my bad my bad
my bad my bad right and you back off you know I don’t
right and you back off you know I don’t
right and you back off you know I don’t believe in helping everyone I do not
believe in helping everyone I do not
believe in helping everyone I do not believe in it right this is not you know
believe in it right this is not you know
believe in it right this is not you know let’s do good for everyone in the planet
let’s do good for everyone in the planet
let’s do good for everyone in the planet that’s not what I’m talking about
that’s not what I’m talking about
that’s not what I’m talking about mother Teresa who’s the poster child for
mother Teresa who’s the poster child for
mother Teresa who’s the poster child for giving selflessly to all who need at the
giving selflessly to all who need at the
giving selflessly to all who need at the end of her life started questioning the
end of her life started questioning the
end of her life started questioning the existence of God and by the way hated
existence of God and by the way hated
existence of God and by the way hated her life serious okay in other words
her life serious okay in other words
her life serious okay in other words giving to others unabashedly is actually
giving to others unabashedly is actually
giving to others unabashedly is actually self-destructive
self-destructive
self-destructive it doesn’t help right and it’s just like
it doesn’t help right and it’s just like
it doesn’t help right and it’s just like going on dates with people you don’t
going on dates with people you don’t
going on dates with people you don’t like doesn’t mean you’ll eventually
like doesn’t mean you’ll eventually
like doesn’t mean you’ll eventually click in math right the the there’s
click in math right the the there’s
click in math right the the there’s there’s only one machine that I found
there’s only one machine that I found
there’s only one machine that I found that really accurately measures trust
that really accurately measures trust
that really accurately measures trust better than any other sort of metric
better than any other sort of metric
better than any other sort of metric it’s called a human being it’s really
it’s called a human being it’s really
it’s called a human being it’s really good at it
good at it
good at it right and so those feelings you get
right and so those feelings you get
right and so those feelings you get trust them in one way or the other you
trust them in one way or the other you
trust them in one way or the other you know it’s if the little risks it’s the
know it’s if the little risks it’s the
know it’s if the little risks it’s the butterflies it’s the unsure you know
butterflies it’s the unsure you know
butterflies it’s the unsure you know it’s the it’s the backwards it’s the
it’s the it’s the backwards it’s the
it’s the it’s the backwards it’s the dance
dance
dance it’s dating it’s the dance it’s the
it’s dating it’s the dance it’s the
it’s dating it’s the dance it’s the nerves like I you know it’s that so if
nerves like I you know it’s that so if
nerves like I you know it’s that so if there were if there are cynical bastards
there were if there are cynical bastards
there were if there are cynical bastards at your office who who don’t get it you
at your office who who don’t get it you
at your office who who don’t get it you can ignore him don’t worry about it
can ignore him don’t worry about it
can ignore him don’t worry about it because eventually you’ll get enough and
because eventually you’ll get enough and
because eventually you’ll get enough and those people either come along or leave
those people either come along or leave
those people either come along or leave or be pushed out you know ostracized
or be pushed out you know ostracized
or be pushed out you know ostracized remember
remember
remember when the group starts helping each other
when the group starts helping each other
when the group starts helping each other they ostracize the ones who refuse to
they ostracize the ones who refuse to
they ostracize the ones who refuse to help whether they’re strong or whether
help whether they’re strong or whether
help whether they’re strong or whether they’re weak they get ostracized until
they’re weak they get ostracized until
they’re weak they get ostracized until they learn until they learn that they
they learn until they learn that they
they learn until they learn that they cannot survive without the help of
cannot survive without the help of
cannot survive without the help of others and they learn that the only way
others and they learn that the only way
others and they learn that the only way others will help them is if they if they
others will help them is if they if they
others will help them is if they if they help the others right the order matters
help the others right the order matters
help the others right the order matters the order matters I’ll just I just
the order matters I’ll just I just
the order matters I’ll just I just thought of something that sort of we is
thought of something that sort of we is
thought of something that sort of we is pervasive in our sort of you know
pervasive in our sort of you know
pervasive in our sort of you know digital world the order matters you know
digital world the order matters you know
digital world the order matters you know so to speak honestly about what you want
so to speak honestly about what you want
so to speak honestly about what you want right if you are doing don’t do things
right if you are doing don’t do things
right if you are doing don’t do things for people when you want something from
for people when you want something from
for people when you want something from them just ask them what you want from
them just ask them what you want from
them just ask them what you want from them and I’ll give you one little
them and I’ll give you one little
them and I’ll give you one little example it’s a funny little example
example it’s a funny little example
example it’s a funny little example we’ve all received emails that go like
we’ve all received emails that go like
we’ve all received emails that go like this dear Simon well you wouldn’t get an
this dear Simon well you wouldn’t get an
this dear Simon well you wouldn’t get an email to your assignment but I would
email to your assignment but I would
email to your assignment but I would dear
dear
dear insert your name alright dear Simon
insert your name alright dear Simon
insert your name alright dear Simon haven’t seen you in years
haven’t seen you in years
haven’t seen you in years hope you’re well congratulations on all
hope you’re well congratulations on all
hope you’re well congratulations on all you’ve been doing it’s really amazing we
you’ve been doing it’s really amazing we
you’ve been doing it’s really amazing we should get coffee sometime if you could
should get coffee sometime if you could
should get coffee sometime if you could do me a favor I’m if you could vote for
do me a favor I’m if you could vote for
do me a favor I’m if you could vote for me on this website I’m hoping to win you
me on this website I’m hoping to win you
me on this website I’m hoping to win you know some thousand dollar prize for my
know some thousand dollar prize for my
know some thousand dollar prize for my design blah blah blah hope you’re well
design blah blah blah hope you’re well
design blah blah blah hope you’re well talk you soon Kenny right we’ve all
talk you soon Kenny right we’ve all
talk you soon Kenny right we’ve all received an email like that and how do
received an email like that and how do
received an email like that and how do we respond to it right now what happens
we respond to it right now what happens
we respond to it right now what happens if you get the same email that goes like
if you get the same email that goes like
if you get the same email that goes like this dear Simon I’m hoping you could
this dear Simon I’m hoping you could
this dear Simon I’m hoping you could vote for me on this website I’m trying
vote for me on this website I’m trying
vote for me on this website I’m trying to win some thousand dollar prize for my
to win some thousand dollar prize for my
to win some thousand dollar prize for my design I haven’t seen you in years I
design I haven’t seen you in years I
design I haven’t seen you in years I hope you really well congratulations on
hope you really well congratulations on
hope you really well congratulations on all that you’ve been doing we should get
all that you’ve been doing we should get
all that you’ve been doing we should get a coffee sometime thanks Kenny
a coffee sometime thanks Kenny
a coffee sometime thanks Kenny totally different in other words when we
totally different in other words when we
totally different in other words when we know why you’re emailing and it comes
know why you’re emailing and it comes
know why you’re emailing and it comes first it has a remarkable impact we know
first it has a remarkable impact we know
first it has a remarkable impact we know that all those pleasantries are just
that all those pleasantries are just
that all those pleasantries are just buttering us up to get to what they want
buttering us up to get to what they want
buttering us up to get to what they want right but if you come right out with
right but if you come right out with
right but if you come right out with what you want we’re actually very
what you want we’re actually very
what you want we’re actually very grateful for the pleasantries right it’s
grateful for the pleasantries right it’s
grateful for the pleasantries right it’s the same thing in human interaction
the same thing in human interaction
the same thing in human interaction don’t give someone a cup of coffee if
don’t give someone a cup of coffee if
don’t give someone a cup of coffee if you need a favor back just ask them for
you need a favor back just ask them for
you need a favor back just ask them for the favor it builds trust I can’t trust
the favor it builds trust I can’t trust
the favor it builds trust I can’t trust you every time you do something nice for
you every time you do something nice for
you every time you do something nice for me I think you just something what you
me I think you just something what you
me I think you just something what you want something from me I won’t trust you
want something from me I won’t trust you
want something from me I won’t trust you and this is what companies do to us
and this is what companies do to us
and this is what companies do to us right well we did this for you why won’t
right well we did this for you why won’t
right well we did this for you why won’t you do this for us that’s not how it
you do this for us that’s not how it
you do this for us that’s not how it works
works
works generosity bending down to pick up the
generosity bending down to pick up the
generosity bending down to pick up the papers holding the door open for someone
papers holding the door open for someone
papers holding the door open for someone is expecting nothing in return ever you
is expecting nothing in return ever you
is expecting nothing in return ever you do not give you know this is what
do not give you know this is what
do not give you know this is what happens in new business right we new
happens in new business right we new
happens in new business right we new business is built on relationships and
business is built on relationships and
business is built on relationships and so we build the relationship build the
so we build the relationship build the
so we build the relationship build the relationship build the relationship
relationship build the relationship
relationship build the relationship until we’re comfortable to ask for the
until we’re comfortable to ask for the
until we’re comfortable to ask for the business in other words you were only
business in other words you were only
business in other words you were only befriending me till the point you felt
befriending me till the point you felt
befriending me till the point you felt that I would let down my guard and you
that I would let down my guard and you
that I would let down my guard and you could ask me for something the whole
could ask me for something the whole
could ask me for something the whole time you were just waiting for that time
time you were just waiting for that time
time you were just waiting for that time it doesn’t work that way if you actually
it doesn’t work that way if you actually
it doesn’t work that way if you actually want to build relationships you build
want to build relationships you build
want to build relationships you build relationships without wanting anything
relationships without wanting anything
relationships without wanting anything and that’s how you build trust you want
and that’s how you build trust you want
and that’s how you build trust you want to know why the Marines gave me this
to know why the Marines gave me this
to know why the Marines gave me this incredible access I mean literally they
incredible access I mean literally they
incredible access I mean literally they said Simon anything you want to see you
said Simon anything you want to see you
said Simon anything you want to see you got it anything you want to do you got
got it anything you want to do you got
got it anything you want to do you got it you can go it we went past sign that
it you can go it we went past sign that
it you can go it we went past sign that said no observers no civilians beyond
said no observers no civilians beyond
said no observers no civilians beyond this point I’m like can I take pictures
this point I’m like can I take pictures
this point I’m like can I take pictures like go ahead you should see some of the
like go ahead you should see some of the
like go ahead you should see some of the pictures they’re unbelievable right I’m
pictures they’re unbelievable right I’m
pictures they’re unbelievable right I’m like right in there Marines coming at me
like right in there Marines coming at me
like right in there Marines coming at me we went out to the crucible and roll
we went out to the crucible and roll
we went out to the crucible and roll like you know they were like rolling in
like you know they were like rolling in
like you know they were like rolling in the dirt and like you know going onto
the dirt and like you know going onto
the dirt and like you know going onto barbed wire and I’m like I’m not joking
barbed wire and I’m like I’m not joking
barbed wire and I’m like I’m not joking either they’re like you know
either they’re like you know
either they’re like you know unprecedented access access that
unprecedented access access that
unprecedented access access that journalists would be jealous of do you
journalists would be jealous of do you
journalists would be jealous of do you know why they gave it to me because in
know why they gave it to me because in
know why they gave it to me because in all the time that I’ve been visiting
all the time that I’ve been visiting
all the time that I’ve been visiting with Marines and having meetings with
with Marines and having meetings with
with Marines and having meetings with them I’ve never asked for anything I
them I’ve never asked for anything I
them I’ve never asked for anything I don’t want anything and I don’t have
don’t want anything and I don’t have
don’t want anything and I don’t have anything to sell I just keep showing up
anything to sell I just keep showing up
anything to sell I just keep showing up and say what do you need how can I help
and say what do you need how can I help
and say what do you need how can I help and at some point they said when I
and at some point they said when I
and at some point they said when I called and said I need a little favor
called and said I need a little favor
called and said I need a little favor because they know I haven’t been waiting
because they know I haven’t been waiting
because they know I haven’t been waiting for the favor it’s the time now that I
for the favor it’s the time now that I
for the favor it’s the time now that I have a little favor they go absolutely
have a little favor they go absolutely
have a little favor they go absolutely whatever you need it’s called human
whatever you need it’s called human
whatever you need it’s called human relationships companies don’t do
relationships companies don’t do
relationships companies don’t do business with companies people do
business with companies people do
business with companies people do business with people you know your
business with people you know your
business with people you know your company didn’t win IBM as a client
company didn’t win IBM as a client
company didn’t win IBM as a client somebody who like somebody said will
somebody who like somebody said will
somebody who like somebody said will hire you and if they didn’t like you
hire you and if they didn’t like you
hire you and if they didn’t like you they’re just you know they’re doing
they’re just you know they’re doing
they’re just you know they’re doing they’re playing roulette well we’re
they’re playing roulette well we’re
they’re playing roulette well we’re betting that you know this will work out
betting that you know this will work out
betting that you know this will work out those are the weak relationships yes
those are the weak relationships yes
those are the weak relationships yes yeah the more we give the more inspires
yeah the more we give the more inspires
yeah the more we give the more inspires others to give but the more selfish we
others to give but the more selfish we
others to give but the more selfish we are the more others become selfish
are the more others become selfish
are the more others become selfish around us and so those are organizations
around us and so those are organizations
around us and so those are organizations in which selfish behavior prevent
in which selfish behavior prevent
in which selfish behavior prevent prevails and so we see the residual
prevails and so we see the residual
prevails and so we see the residual effect which is they make decisions that
effect which is they make decisions that
effect which is they make decisions that ultimately screw us they destroy our
ultimately screw us they destroy our
ultimately screw us they destroy our economy because of their selfish
economy because of their selfish
economy because of their selfish behavior right we know this is what what
behavior right we know this is what what
behavior right we know this is what what what happens same in politics right and
what happens same in politics right and
what happens same in politics right and the answer is don’t worry about it I
the answer is don’t worry about it I
the answer is don’t worry about it I know it sounds silly and you say you
know it sounds silly and you say you
know it sounds silly and you say you mean your first question is do I talk
mean your first question is do I talk
mean your first question is do I talk about these things to them I will talk
about these things to them I will talk
about these things to them I will talk to anyone who will listen you know but I
to anyone who will listen you know but I
to anyone who will listen you know but I don’t talk to people who don’t want to
don’t talk to people who don’t want to
don’t talk to people who don’t want to listen the good news is there are some
listen the good news is there are some
listen the good news is there are some good eggs and there are some of them
good eggs and there are some of them
good eggs and there are some of them who’ve had conversions where they were
who’ve had conversions where they were
who’ve had conversions where they were the bastards who believed in firing
the bastards who believed in firing
the bastards who believed in firing people and screwing people to advance
people and screwing people to advance
people and screwing people to advance their careers and something happens I
their careers and something happens I
their careers and something happens I just met a guy recently he was a very
just met a guy recently he was a very
just met a guy recently he was a very senior executive at a very very large
senior executive at a very very large
senior executive at a very very large company and something happened and he
company and something happened and he
company and something happened and he like he got like hit in the head or
like he got like hit in the head or
like he got like hit in the head or something and he realized holy cow I
something and he realized holy cow I
something and he realized holy cow I have to look after people right and they
have to look after people right and they
have to look after people right and they become obsessed with it and they start
become obsessed with it and they start
become obsessed with it and they start sticking their necks out and and we just
sticking their necks out and and we just
sticking their necks out and and we just need those champions scattered around
need those champions scattered around
need those champions scattered around and this is what I do the more I spread
and this is what I do the more I spread
and this is what I do the more I spread this message the more it’s sort of it’s
this message the more it’s sort of it’s
this message the more it’s sort of it’s it’s kind of like um you know in the in
it’s kind of like um you know in the in
it’s kind of like um you know in the in the cartoons is sort of the whole of
the cartoons is sort of the whole of
the cartoons is sort of the whole of justice you know that the message goes
justice you know that the message goes
justice you know that the message goes out they all sort of like you know
out they all sort of like you know
out they all sort of like you know wherever they are like you know that
wherever they are like you know that
wherever they are like you know that they poke their heads up it’s that kind
they poke their heads up it’s that kind
they poke their heads up it’s that kind of thing the more we talk about it the
of thing the more we talk about it the
of thing the more we talk about it the more we put it in our work you know
more we put it in our work you know
more we put it in our work you know because don’t forget you’re gonna help
because don’t forget you’re gonna help
because don’t forget you’re gonna help someone who goes home feeling good and
someone who goes home feeling good and
someone who goes home feeling good and their husband or their wife works in the
their husband or their wife works in the
their husband or their wife works in the bank and they’re gonna talk how much
bank and they’re gonna talk how much
bank and they’re gonna talk how much about they’d love to and that might
about they’d love to and that might
about they’d love to and that might inspire that person you know it’s it has
inspire that person you know it’s it has
inspire that person you know it’s it has all of these residual impacts that we
all of these residual impacts that we
all of these residual impacts that we don’t really know this is the funny
don’t really know this is the funny
don’t really know this is the funny thing about the internet which is we’re
thing about the internet which is we’re
thing about the internet which is we’re so proud of the internet that we can
so proud of the internet that we can
so proud of the internet that we can measure everything no you can’t you can
measure everything no you can’t you can
measure everything no you can’t you can only measure one layer right so for
only measure one layer right so for
only measure one layer right so for example you say Simon what’s the impact
example you say Simon what’s the impact
example you say Simon what’s the impact you’re having I don’t know is the answer
you’re having I don’t know is the answer
you’re having I don’t know is the answer right I know it’s it’s I know that it’ll
right I know it’s it’s I know that it’ll
right I know it’s it’s I know that it’ll take more than a week and I will take
take more than a week and I will take
take more than a week and I will take seven years but I don’t know when it’s
seven years but I don’t know when it’s
seven years but I don’t know when it’s gonna happen and I don’t know how it’s
gonna happen and I don’t know how it’s
gonna happen and I don’t know how it’s gonna get there right all I can do is is
gonna get there right all I can do is is
gonna get there right all I can do is is do it right but I have no clue how we’ll
do it right but I have no clue how we’ll
do it right but I have no clue how we’ll win and so for example I can measure
win and so for example I can measure
win and so for example I can measure book sales and I can measure how many
book sales and I can measure how many
book sales and I can measure how many hits and I can measure how many people
hits and I can measure how many people
hits and I can measure how many people watched a TED talk and all of this but I
watched a TED talk and all of this but I
watched a TED talk and all of this but I can’t measure you know that TED talk
can’t measure you know that TED talk
can’t measure you know that TED talk shown to a room of 50 people and one of
shown to a room of 50 people and one of
shown to a room of 50 people and one of those 50 people doesn’t buy a book
those 50 people doesn’t buy a book
those 50 people doesn’t buy a book doesn’t watch a TED talk doesn’t do
doesn’t watch a TED talk doesn’t do
doesn’t watch a TED talk doesn’t do anything but goes out and does something
anything but goes out and does something
anything but goes out and does something good for somebody else I have no way of
good for somebody else I have no way of
good for somebody else I have no way of measuring that and so we’re so proud of
measuring that and so we’re so proud of
measuring that and so we’re so proud of the Internet and its ability to measure
the Internet and its ability to measure
the Internet and its ability to measure everything but we’re measuring one layer
everything but we’re measuring one layer
everything but we’re measuring one layer where we used to measure no layers it’s
where we used to measure no layers it’s
where we used to measure no layers it’s like you know this is how people work
like you know this is how people work
like you know this is how people work it’s it’s it’s gossamer you know it’s
it’s it’s it’s gossamer you know it’s
it’s it’s it’s gossamer you know it’s networked and so the answer is don’t
networked and so the answer is don’t
networked and so the answer is don’t worry about them don’t worry about them
worry about them don’t worry about them
worry about them don’t worry about them worry about the people who you can care
worry about the people who you can care
worry about the people who you can care for who you can give to and when we
for who you can give to and when we
for who you can give to and when we reach a critical mass in society it will
reach a critical mass in society it will
reach a critical mass in society it will tip right and if you don’t believe me
tip right and if you don’t believe me
tip right and if you don’t believe me the reason it is the way it is now is
the reason it is the way it is now is
the reason it is the way it is now is because it tipped the wrong way there
because it tipped the wrong way there
because it tipped the wrong way there was no such thing as massive layoffs as
was no such thing as massive layoffs as
was no such thing as massive layoffs as business strategy prior to night in the
business strategy prior to night in the
business strategy prior to night in the 1980s it just wasn’t done it was done
1980s it just wasn’t done it was done
1980s it just wasn’t done it was done here and there but it wasn’t strategy
here and there but it wasn’t strategy
here and there but it wasn’t strategy the idea of using layoffs to balance the
the idea of using layoffs to balance the
the idea of using layoffs to balance the books is a relatively new phenomenon
books is a relatively new phenomenon
books is a relatively new phenomenon that came for the increase of
that came for the increase of
that came for the increase of selfishness in the Gordon Gekko greta’s
selfishness in the Gordon Gekko greta’s
selfishness in the Gordon Gekko greta’s good 1980s boom right and this was also
good 1980s boom right and this was also
good 1980s boom right and this was also the same exact period the 1980s where
the same exact period the 1980s where
the same exact period the 1980s where the theory the theory of shareholder
the theory the theory of shareholder
the theory the theory of shareholder value was put forward right because they
value was put forward right because they
value was put forward right because they had all these people buying large
had all these people buying large
had all these people buying large companies and installing professional
companies and installing professional
companies and installing professional managers to run the companies that they
managers to run the companies that they
managers to run the companies that they bought that they invested in and they
bought that they invested in and they
bought that they invested in and they had a problem which is those
had a problem which is those
had a problem which is those professional managers were paid for by
professional managers were paid for by
professional managers were paid for by the company and those professional
the company and those professional
the company and those professional managers
managers
managers cared for the employees and the
cared for the employees and the
cared for the employees and the customers and so the investor said how
customers and so the investor said how
customers and so the investor said how do we protect our investments we’ve got
do we protect our investments we’ve got
do we protect our investments we’ve got an idea we’re going to give them equity
an idea we’re going to give them equity
an idea we’re going to give them equity in the company and bonus them based on
in the company and bonus them based on
in the company and bonus them based on the performance right and so the shift
the performance right and so the shift
the performance right and so the shift happened where the CEOs started caring
happened where the CEOs started caring
happened where the CEOs started caring more about the investors and stopped
more about the investors and stopped
more about the investors and stopped caring about the customers and employees
caring about the customers and employees
caring about the customers and employees those were theories introduced by some
those were theories introduced by some
those were theories introduced by some Harvard professor in the 1980s we can
Harvard professor in the 1980s we can
Harvard professor in the 1980s we can push it back the other way right we can
push it back the other way right we can
push it back the other way right we can push it back the other way but we just
push it back the other way but we just
push it back the other way but we just have to and there’s just there was a
have to and there’s just there was a
have to and there’s just there was a just the other day which company was it
just the other day which company was it
just the other day which company was it one of the large banks where the
one of the large banks where the
one of the large banks where the shareholders citibank citibank yeah
shareholders citibank citibank yeah
shareholders citibank citibank yeah citibank the shareholders voted majority
citibank the shareholders voted majority
citibank the shareholders voted majority shareholders voted against a fat pay
shareholders voted against a fat pay
shareholders voted against a fat pay package that’s unprecedented it has
package that’s unprecedented it has
package that’s unprecedented it has never happened even in hard times even
never happened even in hard times even
never happened even in hard times even when the company’s doing this the
when the company’s doing this the
when the company’s doing this the shareholders just it’s just sort of a
shareholders just it’s just sort of a
shareholders just it’s just sort of a cursory thing where they approve the
cursory thing where they approve the
cursory thing where they approve the fifteen million dollar bonus but a see
fifteen million dollar bonus but a see
fifteen million dollar bonus but a see yo they voted against it it’s
yo they voted against it it’s
yo they voted against it it’s non-binding but it sends a shot across
non-binding but it sends a shot across
non-binding but it sends a shot across the bow saying shareholders now want you
the bow saying shareholders now want you
the bow saying shareholders now want you to be bonus if you do something good for
to be bonus if you do something good for
to be bonus if you do something good for others even if the others is us right
others even if the others is us right
others even if the others is us right the point is is that it’s it’s starting
the point is is that it’s it’s starting
the point is is that it’s it’s starting to crack and so let’s just stick our
to crack and so let’s just stick our
to crack and so let’s just stick our finger in the crack you know make sure
finger in the crack you know make sure
finger in the crack you know make sure that keeps cracking it’s one one way we
that keeps cracking it’s one one way we
that keeps cracking it’s one one way we can swing it back the question was can I
can swing it back the question was can I
can swing it back the question was can I talk about celebrating accomplishment
talk about celebrating accomplishment
talk about celebrating accomplishment while still asking for more right – two
while still asking for more right – two
while still asking for more right – two – so they did a study on kids who are
– so they did a study on kids who are
– so they did a study on kids who are really really smart like an older gifted
really really smart like an older gifted
really really smart like an older gifted classes why is it when you smart you’re
classes why is it when you smart you’re
classes why is it when you smart you’re gifted when you’re stupid you’re special
gifted when you’re stupid you’re special
gifted when you’re stupid you’re special why is that
why is that
why is that I was told my whole life I was special I
I was told my whole life I was special I
I was told my whole life I was special I never give they took the gifted kids who
never give they took the gifted kids who
never give they took the gifted kids who are constantly told you’re so good oh
are constantly told you’re so good oh
are constantly told you’re so good oh thanks for it I knew you’d do well oh
thanks for it I knew you’d do well oh
thanks for it I knew you’d do well oh you’re the you’re our best employee you
you’re the you’re our best employee you
you’re the you’re our best employee you know you’re our best student you’re
know you’re our best student you’re
know you’re our best student you’re awesome
awesome
awesome right and what happens is later in life
right and what happens is later in life
right and what happens is later in life they actually suffer because they’re
they actually suffer because they’re
they actually suffer because they’re very afraid of taking risk because
very afraid of taking risk because
very afraid of taking risk because they’re very afraid of losing their
they’re very afraid of losing their
they’re very afraid of losing their position on the mantle okay kids who are
position on the mantle okay kids who are
position on the mantle okay kids who are sort of more average who constantly are
sort of more average who constantly are
sort of more average who constantly are rewarded not for their accomplishment
rewarded not for their accomplishment
rewarded not for their accomplishment but for their effort great effort really
but for their effort great effort really
but for their effort great effort really proud of the improvement you made what
proud of the improvement you made what
proud of the improvement you made what they find is they do very well in life
they find is they do very well in life
they find is they do very well in life because there’s no shelf there’s always
because there’s no shelf there’s always
because there’s no shelf there’s always more there’s more effort right and so
more there’s more effort right and so
more there’s more effort right and so you want to reward and acknowledge
you want to reward and acknowledge
you want to reward and acknowledge effort even if they don’t hit the goal
effort even if they don’t hit the goal
effort even if they don’t hit the goal it’s that the Delta but at the same time
it’s that the Delta but at the same time
it’s that the Delta but at the same time if it goes backwards you’d be like dude
if it goes backwards you’d be like dude
if it goes backwards you’d be like dude what’s going on like we don’t get we
what’s going on like we don’t get we
what’s going on like we don’t get we shouldn’t be giving ribbons for everyone
shouldn’t be giving ribbons for everyone
shouldn’t be giving ribbons for everyone who competes right because what we’re
who competes right because what we’re
who competes right because what we’re teaching people is if you do nothing you
teaching people is if you do nothing you
teaching people is if you do nothing you get a medal right and the funny thing is
get a medal right and the funny thing is
get a medal right and the funny thing is is we start with creating a generation
is we start with creating a generation
is we start with creating a generation that’s feeling very Hollow and feeling
that’s feeling very Hollow and feeling
that’s feeling very Hollow and feeling you know this sense of entitlement that
you know this sense of entitlement that
you know this sense of entitlement that people complain about gen-y the
people complain about gen-y the
people complain about gen-y the entitlement is I don’t feel like I’ve
entitlement is I don’t feel like I’ve
entitlement is I don’t feel like I’ve accomplished anything and the funny
accomplished anything and the funny
accomplished anything and the funny thing is about human beings is we the
thing is about human beings is we the
thing is about human beings is we the way we feel accomplished is when we
way we feel accomplished is when we
way we feel accomplished is when we exert energy and time and reach a
exert energy and time and reach a
exert energy and time and reach a destination right and the more energy
destination right and the more energy
destination right and the more energy and time that we have to suffer through
and time that we have to suffer through
and time that we have to suffer through especially if we suffer together and we
especially if we suffer together and we
especially if we suffer together and we get somewhere it is overwhelming think
get somewhere it is overwhelming think
get somewhere it is overwhelming think about the best jobs you’ve ever worked
about the best jobs you’ve ever worked
about the best jobs you’ve ever worked on was it the best design was it the
on was it the best design was it the
on was it the best design was it the best results that the company had
best results that the company had
best results that the company had because of your your project or was it
because of your your project or was it
because of your your project or was it an absolute hell project that you work
an absolute hell project that you work
an absolute hell project that you work together and you came in on the other
together and you came in on the other
together and you came in on the other end and that you got it done at the
end and that you got it done at the
end and that you got it done at the deadline and you’re like that was
deadline and you’re like that was
deadline and you’re like that was amazing
amazing
amazing it was the hell projects it was the
it was the hell projects it was the
it was the hell projects it was the things that we had to go out of our ways
things that we had to go out of our ways
things that we had to go out of our ways more do things for each other right
more do things for each other right
more do things for each other right things we weren’t thinking of doing I
things we weren’t thinking of doing I
things we weren’t thinking of doing I was wrapping packages I was doing stuff
was wrapping packages I was doing stuff
was wrapping packages I was doing stuff that aren’t designers aren’t supposed to
that aren’t designers aren’t supposed to
that aren’t designers aren’t supposed to do going you know this is what produces
do going you know this is what produces
do going you know this is what produces that right and so the the the
that right and so the the the
that right and so the the the is about measurement and destination
is about measurement and destination
is about measurement and destination reward imagine we’re standing in a big
reward imagine we’re standing in a big
reward imagine we’re standing in a big empty room right and we’re standing in
empty room right and we’re standing in
empty room right and we’re standing in one corner and I give you a simple
one corner and I give you a simple
one corner and I give you a simple instruction I want you to go to that
instruction I want you to go to that
instruction I want you to go to that corner in a straight line right I’ll
corner in a straight line right I’ll
corner in a straight line right I’ll figure out no big deal right
figure out no big deal right
figure out no big deal right without telling you I slip a chair in
without telling you I slip a chair in
without telling you I slip a chair in front of you what do you do you go
front of you what do you do you go
front of you what do you do you go around the chair
around the chair
around the chair now you just disobeyed what I told you
now you just disobeyed what I told you
now you just disobeyed what I told you to do I told you to go to that corner
to do I told you to go to that corner
to do I told you to go to that corner straight line but this is the amazing
straight line but this is the amazing
straight line but this is the amazing things about human beings which is when
things about human beings which is when
things about human beings which is when we’re given a clear destination we use
we’re given a clear destination we use
we’re given a clear destination we use our own creativity and our own sense of
our own creativity and our own sense of
our own creativity and our own sense of innovation and our own problem-solving
innovation and our own problem-solving
innovation and our own problem-solving abilities to overcome obstacles to get
abilities to overcome obstacles to get
abilities to overcome obstacles to get to the destination in other words the
to the destination in other words the
to the destination in other words the destination is more important than the
destination is more important than the
destination is more important than the route right we are flexible about the
route right we are flexible about the
route right we are flexible about the route we’re obsessed with the
route we’re obsessed with the
route we’re obsessed with the destination reset we’re standing in the
destination reset we’re standing in the
destination reset we’re standing in the corner together and I give you a simple
corner together and I give you a simple
corner together and I give you a simple instruction go somewhere in this room in
instruction go somewhere in this room in
instruction go somewhere in this room in a straight line and you say to me well
a straight line and you say to me well
a straight line and you say to me well where do want me to go I’m like I don’t
where do want me to go I’m like I don’t
where do want me to go I’m like I don’t know you’re smart figure it out go in a
know you’re smart figure it out go in a
know you’re smart figure it out go in a straight line and so you pick a point
straight line and so you pick a point
straight line and so you pick a point and you start walking and without
and you start walking and without
and you start walking and without telling you I put a chair in front of
telling you I put a chair in front of
telling you I put a chair in front of you and what do you do you come to a
you and what do you do you come to a
you and what do you do you come to a grinding halt I say would you stop for
grinding halt I say would you stop for
grinding halt I say would you stop for you go will you put a chair in front of
you go will you put a chair in front of
you go will you put a chair in front of me or you’ll make a sudden turn I’ll go
me or you’ll make a sudden turn I’ll go
me or you’ll make a sudden turn I’ll go in another direction right and this is
in another direction right and this is
in another direction right and this is the problem it’s the same obstacle the
the problem it’s the same obstacle the
the problem it’s the same obstacle the difference is when you have a clear set
difference is when you have a clear set
difference is when you have a clear set a clear destination the obstacles become
a clear destination the obstacles become
a clear destination the obstacles become easy to overcome when you don’t have a
easy to overcome when you don’t have a
easy to overcome when you don’t have a clear destination you keep coming to a
clear destination you keep coming to a
clear destination you keep coming to a grinding halt and what we do in our
grinding halt and what we do in our
grinding halt and what we do in our companies is we’re counting the steps
companies is we’re counting the steps
companies is we’re counting the steps we’re taking along the route but we’re
we’re taking along the route but we’re
we’re taking along the route but we’re never looking at the destination right
never looking at the destination right
never looking at the destination right so company says made in million dollars
so company says made in million dollars
so company says made in million dollars this year we were only planning on
this year we were only planning on
this year we were only planning on making 800,000 like we took ten steps
making 800,000 like we took ten steps
making 800,000 like we took ten steps when we planning on taking 8 where are
when we planning on taking 8 where are
when we planning on taking 8 where are you going no clue right we count the
you going no clue right we count the
you going no clue right we count the steps and so the point is is that people
steps and so the point is is that people
steps and so the point is is that people want to feel that the effort that
want to feel that the effort that
want to feel that the effort that they’re exerting actually are moving
they’re exerting actually are moving
they’re exerting actually are moving somewhere and so successful measurement
somewhere and so successful measurement
somewhere and so successful measurement successful recognition is not just for
successful recognition is not just for
successful recognition is not just for the steps you take it’s not just for the
the steps you take it’s not just for the
the steps you take it’s not just for the effort it’s that the effort you exert it
effort it’s that the effort you exert it
effort it’s that the effort you exert it moved us closer to where we’re trying to
moved us closer to where we’re trying to
moved us closer to where we’re trying to get to and that get to should be some
get to and that get to should be some
get to and that get to should be some crazy ideal my ideal is to live in a
crazy ideal my ideal is to live in a
crazy ideal my ideal is to live in a world in which the vast majority of
world in which the vast majority of
world in which the vast majority of people wake up every single morning
people wake up every single morning
people wake up every single morning you know inspire to go to work and
you know inspire to go to work and
you know inspire to go to work and fulfilled by the work that they do and
fulfilled by the work that they do and
fulfilled by the work that they do and the the couple of measurements that I
the the couple of measurements that I
the the couple of measurements that I use are if the book is selling and I by
use are if the book is selling and I by
use are if the book is selling and I by the way people ask me how many have you
the way people ask me how many have you
the way people ask me how many have you sold
sold
sold I have no clue
I have no clue
I have no clue I’ve never asked the publisher because I
I’ve never asked the publisher because I
I’ve never asked the publisher because I don’t care I really don’t care how many
don’t care I really don’t care how many
don’t care I really don’t care how many I’ve sold what I care about is the
I’ve sold what I care about is the
I’ve sold what I care about is the Amazon rankings and that those are going
Amazon rankings and that those are going
Amazon rankings and that those are going steady or up and not plummeting because
steady or up and not plummeting because
steady or up and not plummeting because that means other people right because I
that means other people right because I
that means other people right because I don’t have a publicist I don’t have a
don’t have a publicist I don’t have a
don’t have a publicist I don’t have a marketing strategy on purpose I didn’t
marketing strategy on purpose I didn’t
marketing strategy on purpose I didn’t hire one of those companies to sell the
hire one of those companies to sell the
hire one of those companies to sell the book for me and the reason is is because
book for me and the reason is is because
book for me and the reason is is because I’m not interested in book sales I’m
I’m not interested in book sales I’m
I’m not interested in book sales I’m interested in spreading of an idea and
interested in spreading of an idea and
interested in spreading of an idea and so I just use that as a metric to help
so I just use that as a metric to help
so I just use that as a metric to help me understand am I sort of marching in
me understand am I sort of marching in
me understand am I sort of marching in the because the more I preach is it
the because the more I preach is it
the because the more I preach is it resonating you know and so you have a
resonating you know and so you have a
resonating you know and so you have a couple of these imperfect measurements
couple of these imperfect measurements
couple of these imperfect measurements that help you understand are you going
that help you understand are you going
that help you understand are you going along the way so it’s not just great
along the way so it’s not just great
along the way so it’s not just great effort look what you achieved because
effort look what you achieved because
effort look what you achieved because that’s what we’re doing now right our
that’s what we’re doing now right our
that’s what we’re doing now right our goal is to increase top-line revenues by
goal is to increase top-line revenues by
goal is to increase top-line revenues by 50 million dollars for what reason
50 million dollars for what reason
50 million dollars for what reason right which is we have to know the
right which is we have to know the
right which is we have to know the destination and then we say amazing you
destination and then we say amazing you
destination and then we say amazing you took us that much closer if we go to the
took us that much closer if we go to the
took us that much closer if we go to the right it’s because we were overcoming an
right it’s because we were overcoming an
right it’s because we were overcoming an obstacle if we hadn’t gone to the right
obstacle if we hadn’t gone to the right
obstacle if we hadn’t gone to the right we would have been stuck forever thank
we would have been stuck forever thank
we would have been stuck forever thank you you know it’s not always straight
you you know it’s not always straight
you you know it’s not always straight lines it’s not always straight lines but
lines it’s not always straight lines but
lines it’s not always straight lines but it’s it’s in one direction she’s playing
it’s it’s in one direction she’s playing
it’s it’s in one direction she’s playing the cane out
the cane out
the cane out thank you very very much
thank you very very much
thank you very very much [Applause]
”
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