good morning believe nation today’s message is be at the edge of chaos over
message is be at the edge of chaos over
message is be at the edge of chaos over to you Reed Hastings if we’re not
to you Reed Hastings if we’re not
to you Reed Hastings if we’re not creative enough if we don’t push it hard
creative enough if we don’t push it hard
creative enough if we don’t push it hard enough you know we’ve got to have some
enough you know we’ve got to have some
enough you know we’ve got to have some failures and so we don’t really want to
failures and so we don’t really want to
failures and so we don’t really want to have all hits I’m gladly God the first
have all hits I’m gladly God the first
have all hits I’m gladly God the first ones are hits but you know the sign that
ones are hits but you know the sign that
ones are hits but you know the sign that you’re right at the edge of chaos the
you’re right at the edge of chaos the
you’re right at the edge of chaos the edge of creativity is that some stuff
edge of creativity is that some stuff
edge of creativity is that some stuff doesn’t work now why do you want to be
doesn’t work now why do you want to be
doesn’t work now why do you want to be there cuz networks don’t want to be
there cuz networks don’t want to be
there cuz networks don’t want to be there life’s short I mean you know why a
there life’s short I mean you know why a
there life’s short I mean you know why a way of doing this we’re like we’ll want
way of doing this we’re like we’ll want
way of doing this we’re like we’ll want to have a difference boy right now and
to have a difference boy right now and
to have a difference boy right now and so it’s a it’s an 8 that’s wanting to to
so it’s a it’s an 8 that’s wanting to to
so it’s a it’s an 8 that’s wanting to to push the edge to create something that
push the edge to create something that
push the edge to create something that we the people are proud of and that they
we the people are proud of and that they
we the people are proud of and that they enjoy this is a message I think
enjoy this is a message I think
enjoy this is a message I think entrepreneurs can relate to really
entrepreneurs can relate to really
entrepreneurs can relate to really really well we want to do something
really well we want to do something
really well we want to do something different we want to have a big vision
different we want to have a big vision
different we want to have a big vision we want to be bold we want to break
we want to be bold we want to break
we want to be bold we want to break barriers we want to do something that
barriers we want to do something that
barriers we want to do something that people can be proud of and that we can
people can be proud of and that we can
people can be proud of and that we can be proud of that our grandkids will be
be proud of that our grandkids will be
be proud of that our grandkids will be proud of that’s what we do is
proud of that’s what we do is
proud of that’s what we do is entrepreneurs right word we don’t want
entrepreneurs right word we don’t want
entrepreneurs right word we don’t want to work in some boring job for the rest
to work in some boring job for the rest
to work in some boring job for the rest of our lives we want to take ownership
of our lives we want to take ownership
of our lives we want to take ownership we want to create something meaningful
we want to create something meaningful
we want to create something meaningful in parkville special that’s what we want
in parkville special that’s what we want
in parkville special that’s what we want to do is entrepreneurs and I think what
to do is entrepreneurs and I think what
to do is entrepreneurs and I think what gets in our way a lot of times is fear I
gets in our way a lot of times is fear I
gets in our way a lot of times is fear I think the fear of it not working out the
think the fear of it not working out the
think the fear of it not working out the fear of being judged the fear of losing
fear of being judged the fear of losing
fear of being judged the fear of losing money the fear gets in the way right and
money the fear gets in the way right and
money the fear gets in the way right and often we will rationalize the fear with
often we will rationalize the fear with
often we will rationalize the fear with a practical excuse will convince
a practical excuse will convince
a practical excuse will convince ourselves that you can’t do that because
ourselves that you can’t do that because
ourselves that you can’t do that because of XYZ right like I can’t go to that
of XYZ right like I can’t go to that
of XYZ right like I can’t go to that conference because I’m too busy you know
conference because I’m too busy you know
conference because I’m too busy you know I got so much going on here you know I
I got so much going on here you know I
I got so much going on here you know I can’t do that calm cuz I can’t take that
can’t do that calm cuz I can’t take that
can’t do that calm cuz I can’t take that phone call got such a crazy busy
phone call got such a crazy busy
phone call got such a crazy busy schedule right well come up with a
schedule right well come up with a
schedule right well come up with a reason why we can’t do something but the
reason why we can’t do something but the
reason why we can’t do something but the real reason is we’re just afraid and I
real reason is we’re just afraid and I
real reason is we’re just afraid and I think hearing messages like this from
think hearing messages like this from
think hearing messages like this from weed can hopefully push you through the
weed can hopefully push you through the
weed can hopefully push you through the fear and what really helped me was
fear and what really helped me was
fear and what really helped me was thinking about I don’t want to live with
thinking about I don’t want to live with
thinking about I don’t want to live with regret I’d want to look back on my life
regret I’d want to look back on my life
regret I’d want to look back on my life and think that I really wish that I said
and think that I really wish that I said
and think that I really wish that I said yes an opportunity that thing that I
yes an opportunity that thing that I
yes an opportunity that thing that I talked myself down from because I
talked myself down from because I
talked myself down from because I thought it was a practical thing to do
thought it was a practical thing to do
thought it was a practical thing to do but real is just afraid I don’t want
but real is just afraid I don’t want
but real is just afraid I don’t want want to live with regret of that thing I
want to live with regret of that thing I
want to live with regret of that thing I wanted to go for it and so by me looking
wanted to go for it and so by me looking
wanted to go for it and so by me looking back on my life at age 90 or whatever it
back on my life at age 90 or whatever it
back on my life at age 90 or whatever it is it helps just remind me that the fear
is it helps just remind me that the fear
is it helps just remind me that the fear that we have is short term is is
that we have is short term is is
that we have is short term is is something that needs to be broken
something that needs to be broken
something that needs to be broken through if you want to go off and do the
through if you want to go off and do the
through if you want to go off and do the big thing have the big impact so beyond
big thing have the big impact so beyond
big thing have the big impact so beyond the edge of chaos I love it so the
the edge of chaos I love it so the
the edge of chaos I love it so the question day today is I’m curious for
question day today is I’m curious for
question day today is I’m curious for you guys what are you doing that is
you guys what are you doing that is
you guys what are you doing that is putting you on the edge of chaos leave
putting you on the edge of chaos leave
putting you on the edge of chaos leave in the comments below I’m super curious
in the comments below I’m super curious
in the comments below I’m super curious to find out thank you guys so much for
to find out thank you guys so much for
to find out thank you guys so much for watching I believe in you I hope we
watching I believe in you I hope we
watching I believe in you I hope we continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is and I’ll see
whatever your one word is and I’ll see
whatever your one word is and I’ll see you again tomorrow morning for another
you again tomorrow morning for another
you again tomorrow morning for another shot of espresso hey guys we’re looking
shot of espresso hey guys we’re looking
shot of espresso hey guys we’re looking at doing a reed hastings top 10 rules
at doing a reed hastings top 10 rules
at doing a reed hastings top 10 rules here’s a quick sneak peek bonus view at
here’s a quick sneak peek bonus view at
here’s a quick sneak peek bonus view at some of the clips we’re looking at I’d
some of the clips we’re looking at I’d
some of the clips we’re looking at I’d love to know your thoughts in the clips
love to know your thoughts in the clips
love to know your thoughts in the clips let me know interesting about you the
let me know interesting about you the
let me know interesting about you the way you conduct your business is that
way you conduct your business is that
way you conduct your business is that when when stuff doesn’t work out you
when when stuff doesn’t work out you
when when stuff doesn’t work out you apologize you go and say we made it I
apologize you go and say we made it I
apologize you go and say we made it I made a mistake and all that what is that
made a mistake and all that what is that
made a mistake and all that what is that the first time you had to go out there
the first time you had to go out there
the first time you had to go out there and say sorry this was wrong and it was
and say sorry this was wrong and it was
and say sorry this was wrong and it was I remember with the increase the rate
I remember with the increase the rate
I remember with the increase the rate increase right then you’re like not
increase right then you’re like not
increase right then you’re like not forget about it like what was I
forget about it like what was I
forget about it like what was I experienced Ike for you as a boss when
experienced Ike for you as a boss when
experienced Ike for you as a boss when you’re like I have to go in on this
going through marriage counseling 20
going through marriage counseling 20 years ago was really how I moved to
years ago was really how I moved to
years ago was really how I moved to become a better manager and leader
become a better manager and leader
become a better manager and leader really and yet you know this marriage
really and yet you know this marriage
really and yet you know this marriage counselor was able to get me to see that
counselor was able to get me to see that
counselor was able to get me to see that I was often lying to myself and to my
I was often lying to myself and to my
I was often lying to myself and to my wife you know saying oh family is the
wife you know saying oh family is the
wife you know saying oh family is the most important thing and I’d stay at
most important thing and I’d stay at
most important thing and I’d stay at work all night and that the value of
work all night and that the value of
work all night and that the value of honesty is that people can take honesty
honesty is that people can take honesty
honesty is that people can take honesty even if it’s not necessarily what they
even if it’s not necessarily what they
even if it’s not necessarily what they want to hear if it’s really sincere 3
want to hear if it’s really sincere 3
want to hear if it’s really sincere 3 and 0 4 were growing really fast 05
and 0 4 were growing really fast 05
and 0 4 were growing really fast 05 blockbuster attacks and so we thought we
blockbuster attacks and so we thought we
blockbuster attacks and so we thought we were very clever we came up with a
were very clever we came up with a
were very clever we came up with a number of ways to counter-attack and
number of ways to counter-attack and
number of ways to counter-attack and remember that everybody’s got every DVD
remember that everybody’s got every DVD
remember that everybody’s got every DVD so you basically the same clock bust or
so you basically the same clock bust or
so you basically the same clock bust or nuts had the same content offering
nuts had the same content offering
nuts had the same content offering because it’s non exclusive licensing to
because it’s non exclusive licensing to
because it’s non exclusive licensing to get DVDs
get DVDs
get DVDs so we could differentiate on our service
so we could differentiate on our service
so we could differentiate on our service fulfillment levels where ninety-nine
fulfillment levels where ninety-nine
fulfillment levels where ninety-nine percent and there’s were 89 but that’s
percent and there’s were 89 but that’s
percent and there’s were 89 but that’s like a really abstract for a customer
like a really abstract for a customer
like a really abstract for a customer you know thinking of signing up doesn’t
you know thinking of signing up doesn’t
you know thinking of signing up doesn’t mean anything right and then they
mean anything right and then they
mean anything right and then they discounted massively so I was like half
discounted massively so I was like half
discounted massively so I was like half hour price and so we were losing share
hour price and so we were losing share
hour price and so we were losing share so I you know we were struggling what to
so I you know we were struggling what to
so I you know we were struggling what to do about it so we did three or four big
do about it so we did three or four big
do about it so we did three or four big efforts one is in the end of 05 we added
efforts one is in the end of 05 we added
efforts one is in the end of 05 we added Netflix friends which was our own social
Netflix friends which was our own social
Netflix friends which was our own social network and remember no five you know
network and remember no five you know
network and remember no five you know Facebook’s just on a few universities ok
Facebook’s just on a few universities ok
Facebook’s just on a few universities ok so our own social network amongst our
so our own social network amongst our
so our own social network amongst our members and if you enabled each other
members and if you enabled each other
members and if you enabled each other you could see what each other we’re
you could see what each other we’re
you could see what each other we’re renting and rating and we thought wow
renting and rating and we thought wow
renting and rating and we thought wow the viral effects of this would be
the viral effects of this would be
the viral effects of this would be really powerful etc we added ad sales
really powerful etc we added ad sales
really powerful etc we added ad sales back in the day was like a yahoo type
back in the day was like a yahoo type
back in the day was like a yahoo type banners and you could have we could have
banners and you could have we could have
banners and you could have we could have we sold banners you know above the the
we sold banners you know above the the
we sold banners you know above the the choosing interface we added used DVD
choosing interface we added used DVD
choosing interface we added used DVD sales on our site to consumers so you
sales on our site to consumers so you
sales on our site to consumers so you know of course we had some excess DVDs
know of course we had some excess DVDs
know of course we had some excess DVDs from four years ago so we added an
from four years ago so we added an
from four years ago so we added an operation to sell them for four bucks a
operation to sell them for four bucks a
operation to sell them for four bucks a pop and you know two different logistics
pop and you know two different logistics
pop and you know two different logistics but we added all that and we added a red
but we added all that and we added a red
but we added all that and we added a red envelope entertainment which was a group
envelope entertainment which was a group
envelope entertainment which was a group that we brought in to buy DVDs by films
that we brought in to buy DVDs by films
that we brought in to buy DVDs by films out of sundance and similar festivals to
out of sundance and similar festivals to
out of sundance and similar festivals to them publish them on DVD so getting into
them publish them on DVD so getting into
them publish them on DVD so getting into content so we did these four efforts and
content so we did these four efforts and
content so we did these four efforts and each one you know was a dozen people 15
each one you know was a dozen people 15
each one you know was a dozen people 15 people and made us feel great I mean
people and made us feel great I mean
people and made us feel great I mean employees loved him because you know
employees loved him because you know
employees loved him because you know here was a tangible thing that was not
here was a tangible thing that was not
here was a tangible thing that was not just ninety eight percent versus 89%
just ninety eight percent versus 89%
just ninety eight percent versus 89% here was the thing that they couldn’t do
here was the thing that they couldn’t do
here was the thing that they couldn’t do or weren’t doing it was a differentiator
or weren’t doing it was a differentiator
or weren’t doing it was a differentiator right and wasn’t management so clever
right and wasn’t management so clever
right and wasn’t management so clever and we went through these waves of
and we went through these waves of
and we went through these waves of battles and 06 and 07 and in the end we
battles and 06 and 07 and in the end we
battles and 06 and 07 and in the end we won they ended up closing down their
won they ended up closing down their
won they ended up closing down their online thing and two years later going
online thing and two years later going
online thing and two years later going completely bankrupt but we looked back
completely bankrupt but we looked back
completely bankrupt but we looked back and none of those four efforts made any
and none of those four efforts made any
and none of those four efforts made any contribution to our victory and one by
contribution to our victory and one by
contribution to our victory and one by one we had closed them down along the
one we had closed them down along the
one we had closed them down along the way every
way every
way every single one of those four and so in
single one of those four and so in
single one of those four and so in hindsight we realized when attacked we
hindsight we realized when attacked we
hindsight we realized when attacked we should retreat to do the core better and
should retreat to do the core better and
should retreat to do the core better and not try to broaden the surface of attack
not try to broaden the surface of attack
not try to broaden the surface of attack essentially and it was a great lesson
essentially and it was a great lesson
essentially and it was a great lesson for us of focus and so now when people
for us of focus and so now when people
for us of focus and so now when people say aren’t you getting into news or
say aren’t you getting into news or
say aren’t you getting into news or sports were like absolutely not you know
sports were like absolutely not you know
sports were like absolutely not you know and we’re really confident of our answer
and we’re really confident of our answer
and we’re really confident of our answer like movies and TV shows a global basis
like movies and TV shows a global basis
like movies and TV shows a global basis enormous market and so we’re much less
enormous market and so we’re much less
enormous market and so we’re much less subject to being prone to go off and
subject to being prone to go off and
subject to being prone to go off and chase the shiny object to try to have
chase the shiny object to try to have
chase the shiny object to try to have something in a checklist to
something in a checklist to
something in a checklist to differentiate and to trust and in
differentiate and to trust and in
differentiate and to trust and in hindsight if we had just gone from like
hindsight if we had just gone from like
hindsight if we had just gone from like ninety-eight percent perfect to 99.9 we
ninety-eight percent perfect to 99.9 we
ninety-eight percent perfect to 99.9 we would have done a lot more for the
would have done a lot more for the
would have done a lot more for the business and you know and it’s hard work
business and you know and it’s hard work
business and you know and it’s hard work its operational logistics how to get
its operational logistics how to get
its operational logistics how to get DVDs not to break I mean the amount of
DVDs not to break I mean the amount of
DVDs not to break I mean the amount of polycarbonate analysis we had to do is
polycarbonate analysis we had to do is
polycarbonate analysis we had to do is all this stuff we would have beaten
all this stuff we would have beaten
all this stuff we would have beaten blockbusters sooner than we did this
blockbusters sooner than we did this
blockbusters sooner than we did this concept of binge viewing that that
concept of binge viewing that that
concept of binge viewing that that seemingly has has altered people’s the
seemingly has has altered people’s the
seemingly has has altered people’s the way people consume contact you talk a
way people consume contact you talk a
way people consume contact you talk a little bit more about that and what he
little bit more about that and what he
little bit more about that and what he how did you decide did you plan for that
how did you decide did you plan for that
how did you decide did you plan for that and and how do you exploit that and no
and and how do you exploit that and no
and and how do you exploit that and no really binge viewing we counter planned
really binge viewing we counter planned
really binge viewing we counter planned on it because we tried to kill the term
on it because we tried to kill the term
on it because we tried to kill the term because you know binges associated with
because you know binges associated with
because you know binges associated with you know negative things really and we
you know negative things really and we
you know negative things really and we thought this wasn’t good and what we
thought this wasn’t good and what we
thought this wasn’t good and what we didn’t realize is that the term would
didn’t realize is that the term would
didn’t realize is that the term would come to be gentle or interpreted and the
come to be gentle or interpreted and the
come to be gentle or interpreted and the fact that it was a little bit aggressive
fact that it was a little bit aggressive
fact that it was a little bit aggressive help it you know catch fire but in the
help it you know catch fire but in the
help it you know catch fire but in the first real binge viewing was DVD TV sets
first real binge viewing was DVD TV sets
first real binge viewing was DVD TV sets on DVD and people would get Sopranos and
on DVD and people would get Sopranos and
on DVD and people would get Sopranos and the wire and madmen on DVD and watched
the wire and madmen on DVD and watched
the wire and madmen on DVD and watched ten episodes so that we felt the
ten episodes so that we felt the
ten episodes so that we felt the behavior just on DVD shipments going to
behavior just on DVD shipments going to
behavior just on DVD shipments going to TV series and then when you brought that
TV series and then when you brought that
TV series and then when you brought that online it really accelerated it and you
online it really accelerated it and you
online it really accelerated it and you know when you think about it when you
know when you think about it when you
know when you think about it when you buy a book you know 10 or 15 chapters in
buy a book you know 10 or 15 chapters in
buy a book you know 10 or 15 chapters in a book and it’s not remarkable that
a book and it’s not remarkable that
a book and it’s not remarkable that you’re allowed to read three chapters
you’re allowed to read three chapters
you’re allowed to read three chapters one night one the next night and five
one night one the next night and five
one night one the next night and five chapters the next day yeah you know that
chapters the next day yeah you know that
chapters the next day yeah you know that basic thing of human control
basic thing of human control
basic thing of human control love watching on your schedule instead
love watching on your schedule instead
love watching on your schedule instead of on the programmer schedule in
of on the programmer schedule in
of on the programmer schedule in hindsight it’s pretty basic so linear TV
hindsight it’s pretty basic so linear TV
hindsight it’s pretty basic so linear TV as we know it will be as much of a relic
as we know it will be as much of a relic
as we know it will be as much of a relic in 20 years as the fixed-line telephone
in 20 years as the fixed-line telephone
in 20 years as the fixed-line telephone you know like some of your parents will
you know like some of your parents will
you know like some of your parents will still have one but you know most people
still have one but you know most people
still have one but you know most people you know it’s it’s pretty irrelevant for
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