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Barriers to Entry – How do you create barriers entry?


how do you create barriers to entry it’s

how do you create barriers to entry it’s a great question one that came in from

a great question one that came in from

a great question one that came in from one of my newsletter readers nazzer ki

one of my newsletter readers nazzer ki

one of my newsletter readers nazzer ki hope I pronounced that properly and it’s

hope I pronounced that properly and it’s

hope I pronounced that properly and it’s great because you need to have something

great because you need to have something

great because you need to have something different about your business right you

different about your business right you

different about your business right you gotta have some way to send out if

gotta have some way to send out if

gotta have some way to send out if you’re doing something different then

you’re doing something different then

you’re doing something different then everybody copies you if everybody’s

everybody copies you if everybody’s

everybody copies you if everybody’s doing the same thing then then it’s

doing the same thing then then it’s

doing the same thing then then it’s again hard to stand out it’s hard to get

again hard to stand out it’s hard to get

again hard to stand out it’s hard to get people talking about it’s hard to drive

people talking about it’s hard to drive

people talking about it’s hard to drive more traffic to your store to your

more traffic to your store to your

more traffic to your store to your website you has hard to get people to

website you has hard to get people to

website you has hard to get people to buy from you so the zhurqis wrote in

buy from you so the zhurqis wrote in

buy from you so the zhurqis wrote in saying you know he’s making a new

saying you know he’s making a new

saying you know he’s making a new product and besides licensing how can

product and besides licensing how can

product and besides licensing how can you create unfair competitive advantage

you create unfair competitive advantage

you create unfair competitive advantage for other companies not to copy you what

for other companies not to copy you what

for other companies not to copy you what barriers can we create for competitors

barriers can we create for competitors

barriers can we create for competitors into the market thanks a lot so there’s

into the market thanks a lot so there’s

into the market thanks a lot so there’s a couple main ways to create barriers to

a couple main ways to create barriers to

a couple main ways to create barriers to entry for your business and a lot of

entry for your business and a lot of

entry for your business and a lot of them are not as easy to achieve as

them are not as easy to achieve as

them are not as easy to achieve as others so let me go through them the

others so let me go through them the

others so let me go through them the first is a monopoly okay you own

first is a monopoly okay you own

first is a monopoly okay you own everything so if you own all the trees

everything so if you own all the trees

everything so if you own all the trees then somebody wants to buy trees they

then somebody wants to buy trees they

then somebody wants to buy trees they have to go from you right they have to

have to go from you right they have to

have to go from you right they have to buy from you that model is super hard to

buy from you that model is super hard to

buy from you that model is super hard to do nowadays right if you’re if you’re

do nowadays right if you’re if you’re

do nowadays right if you’re if you’re creating you know apps and smartphones

creating you know apps and smartphones

creating you know apps and smartphones and iPad apps how do you own the market

and iPad apps how do you own the market

and iPad apps how do you own the market you can’t the second thing is to have a

you can’t the second thing is to have a

you can’t the second thing is to have a patent so you’ve created some new

patent so you’ve created some new

patent so you’ve created some new technology and you patent it so that

technology and you patent it so that

technology and you patent it so that nobody else can copy it patents are

nobody else can copy it patents are

nobody else can copy it patents are great but it’s so easy especially with

great but it’s so easy especially with

great but it’s so easy especially with the technology patent it’s so easy to

the technology patent it’s so easy to

the technology patent it’s so easy to change one little thing and companies

change one little thing and companies

change one little thing and companies can skirt their way around the patent so

can skirt their way around the patent so

can skirt their way around the patent so they can still steal your ideas they can

they can still steal your ideas they can

they can still steal your ideas they can still copy and put it into their

still copy and put it into their

still copy and put it into their business it’s still great to have

business it’s still great to have

business it’s still great to have especially if you’re going for funding

especially if you’re going for funding

especially if you’re going for funding or such as you’re trying to get acquired

or such as you’re trying to get acquired

or such as you’re trying to get acquired with your business the patent can be

with your business the patent can be

with your business the patent can be really helpful for you it makes you look

really helpful for you it makes you look

really helpful for you it makes you look like you have some momentum with your

like you have some momentum with your

like you have some momentum with your company but at the end of the day

company but at the end of the day

company but at the end of the day competitors are still going to get in

competitors are still going to get in

competitors are still going to get in cup what you’re doing the best way the

cup what you’re doing the best way the

cup what you’re doing the best way the third way in my opinion to the create

third way in my opinion to the create

third way in my opinion to the create this art affaire advantage is to pour

this art affaire advantage is to pour

this art affaire advantage is to pour yourself into your business you think

yourself into your business you think

yourself into your business you think about what makes you different think

about what makes you different think

about what makes you different think about why you’re starting this business

about why you’re starting this business

about why you’re starting this business so the business here is apps for

so the business here is apps for

so the business here is apps for disabled kids to make their studies

disabled kids to make their studies

disabled kids to make their studies simple and fun

simple and fun

simple and fun why do you want to do this do you have a

why do you want to do this do you have a

why do you want to do this do you have a disabled kid were you disabled when you

disabled kid were you disabled when you

disabled kid were you disabled when you were a child what is driving this

were a child what is driving this

were a child what is driving this passion to help disabled kids I think

passion to help disabled kids I think

passion to help disabled kids I think it’s noble cause I think it’s great I

it’s noble cause I think it’s great I

it’s noble cause I think it’s great I think there’s a lot of opportunity but

think there’s a lot of opportunity but

think there’s a lot of opportunity but why are you doing this you need to pour

why are you doing this you need to pour

why are you doing this you need to pour yourself into your business you need to

yourself into your business you need to

yourself into your business you need to make people want to buy from you and the

make people want to buy from you and the

make people want to buy from you and the experience that they get buying from

experience that they get buying from

experience that they get buying from your business what’s the reason behind

your business what’s the reason behind

your business what’s the reason behind this thing how can you make your

this thing how can you make your

this thing how can you make your creativity shine through and what you’re

creativity shine through and what you’re

creativity shine through and what you’re doing that’s something nobody else can

doing that’s something nobody else can

doing that’s something nobody else can copy because nobody else is you nobody

copy because nobody else is you nobody

copy because nobody else is you nobody else can make it personal the way you

else can make it personal the way you

else can make it personal the way you can because that’s your unique

can because that’s your unique

can because that’s your unique experience that’s the way to send out

experience that’s the way to send out

experience that’s the way to send out especially in a competitive market right

especially in a competitive market right

especially in a competitive market right how many iPad iPhone apps are out there

how many iPad iPhone apps are out there

how many iPad iPhone apps are out there tons is get it’s growing by the second

tons is get it’s growing by the second

tons is get it’s growing by the second it’s crazy how do you stand out most of

it’s crazy how do you stand out most of

it’s crazy how do you stand out most of the apps are coming out or me – they’re

the apps are coming out or me – they’re

the apps are coming out or me – they’re copycats are not unique they’re not

copycats are not unique they’re not

copycats are not unique they’re not creative they’re not original and as a

creative they’re not original and as a

creative they’re not original and as a result nobody downloads them nobody buys

result nobody downloads them nobody buys

result nobody downloads them nobody buys it nobody upgrades on them the way to be

it nobody upgrades on them the way to be

it nobody upgrades on them the way to be unique be different have a sustainable

unique be different have a sustainable

unique be different have a sustainable competitive advantage is to pour

competitive advantage is to pour

competitive advantage is to pour yourself your heart your passion into

yourself your heart your passion into

yourself your heart your passion into your business because nobody can copy

your business because nobody can copy

your business because nobody can copy you for those you’re watching if you’re

you for those you’re watching if you’re

you for those you’re watching if you’re in a competitive business and most

in a competitive business and most

in a competitive business and most people are if you’re real estate agent

people are if you’re real estate agent

people are if you’re real estate agent if you’re a life insurance agent if

if you’re a life insurance agent if

if you’re a life insurance agent if you’re a technology developer you have

you’re a technology developer you have

you’re a technology developer you have tons of competition your real estate

tons of competition your real estate

tons of competition your real estate agent think how many real estate agents

agent think how many real estate agents

agent think how many real estate agents are out there why should I hire you

are out there why should I hire you

are out there why should I hire you versus somebody else you have to pour

versus somebody else you have to pour

versus somebody else you have to pour yourself into it what do you stand for

yourself into it what do you stand for

yourself into it what do you stand for what do you believe why are you doing

what do you believe why are you doing

what do you believe why are you doing this because it’s not to make money

this because it’s not to make money

this because it’s not to make money money comes but there’s something else

money comes but there’s something else

money comes but there’s something else that some reason that’s driving you and

that some reason that’s driving you and

that some reason that’s driving you and that’s got to come through think about

that’s got to come through think about

that’s got to come through think about my business help entrepreneurs how many

my business help entrepreneurs how many

my business help entrepreneurs how many people help entrepreneurs tons of people

people help entrepreneurs tons of people

people help entrepreneurs tons of people help entrepreneurs what’s different

help entrepreneurs what’s different

help entrepreneurs what’s different about me why do you guys come and watch

about me why do you guys come and watch

about me why do you guys come and watch my videos why do you subscribe to my

my videos why do you subscribe to my

my videos why do you subscribe to my newsletter subscribe to my youtube

newsletter subscribe to my youtube

newsletter subscribe to my youtube channel on Twitter on Facebook

channel on Twitter on Facebook

channel on Twitter on Facebook buy my worksheets why are you involved

buy my worksheets why are you involved

buy my worksheets why are you involved in what I’m doing because it’s me you’d

in what I’m doing because it’s me you’d

in what I’m doing because it’s me you’d like what I share I share my personal

like what I share I share my personal

like what I share I share my personal stories

stories

stories I add my Evan touch to everything that

I add my Evan touch to everything that

I add my Evan touch to everything that I’m doing if I tried to be exactly like

I’m doing if I tried to be exactly like

I’m doing if I tried to be exactly like somebody else it’s not going to work

somebody else it’s not going to work

somebody else it’s not going to work somebody can’t be me if you wanted to

somebody can’t be me if you wanted to

somebody can’t be me if you wanted to help entrepreneurs you couldn’t do

help entrepreneurs you couldn’t do

help entrepreneurs you couldn’t do exactly what I do you could

exactly what I do you could

exactly what I do you could be ever you have to be you you’d have to

be ever you have to be you you’d have to

be ever you have to be you you’d have to find your own way to do it that’s where

find your own way to do it that’s where

find your own way to do it that’s where your success will come I have a

your success will come I have a

your success will come I have a long-term sustainable competitive

long-term sustainable competitive

long-term sustainable competitive advantage unfair advantage huge barriers

advantage unfair advantage huge barriers

advantage unfair advantage huge barriers to entry because nobody else can be Evan

to entry because nobody else can be Evan

to entry because nobody else can be Evan Carmichael and that’s the same thing you

Carmichael and that’s the same thing you

Carmichael and that’s the same thing you need to bring to your business you’re

need to bring to your business you’re

need to bring to your business you’re not just making apps you’re throwing

not just making apps you’re throwing

not just making apps you’re throwing yourself into it and nobody else can be

yourself into it and nobody else can be

yourself into it and nobody else can be you that’s your long term advantage

you that’s your long term advantage

you that’s your long term advantage believe those you’re watching liked the

believe those you’re watching liked the

believe those you’re watching liked the video please give a thumbs up below it

video please give a thumbs up below it

video please give a thumbs up below it always makes me want to do more for you

always makes me want to do more for you

always makes me want to do more for you and please leave a comment below let me

and please leave a comment below let me

and please leave a comment below let me know what you think your comments drive

know what you think your comments drive

know what you think your comments drive me every day to want to do more to help

me every day to want to do more to help

me every day to want to do more to help entrepreneurs you get me motivated every

entrepreneurs you get me motivated every

entrepreneurs you get me motivated every day when I wake up and read so please

day when I wake up and read so please

day when I wake up and read so please leave it below leave a question let me

leave it below leave a question let me

leave it below leave a question let me know below – I make a video response

know below – I make a video response

know below – I make a video response thank you so much and I’ll see you soon

”

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