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Azim Premji’s Top 10 Rules For Success


and don’t get too worried about what

and don’t get too worried about what other people think of you all the time

other people think of you all the time

other people think of you all the time we must allow for creative failure when

we must allow for creative failure when

we must allow for creative failure when it comes to generating ideas it is

it comes to generating ideas it is

it comes to generating ideas it is inevitable that is because it is only on

inevitable that is because it is only on

inevitable that is because it is only on our strengths that can give us the

our strengths that can give us the

our strengths that can give us the energy to correct our weaknesses well I

energy to correct our weaknesses well I

energy to correct our weaknesses well I think the simplest thing in dealing with

think the simplest thing in dealing with

think the simplest thing in dealing with disagreements as get them onto the table

disagreements as get them onto the table

disagreements as get them onto the table businesses are good at getting better

businesses are good at getting better

businesses are good at getting better but poor at getting different he’s an

but poor at getting different he’s an

but poor at getting different he’s an Indian business tycoon investor and

Indian business tycoon investor and

Indian business tycoon investor and philanthropist

philanthropist

philanthropist he’s informally known as a czar of the

he’s informally known as a czar of the

he’s informally known as a czar of the Indian IT industry he has an estimated

Indian IT industry he has an estimated

Indian IT industry he has an estimated net worth of sixteen point five billion

net worth of sixteen point five billion

net worth of sixteen point five billion dollars

dollars

dollars he’s Azim Premji and here’s my take on

he’s Azim Premji and here’s my take on

he’s Azim Premji and here’s my take on his top ten year olds for success number

his top ten year olds for success number

his top ten year olds for success number one is my personal favorite and I’m

one is my personal favorite and I’m

one is my personal favorite and I’m curious to figure out which one you guys

curious to figure out which one you guys

curious to figure out which one you guys like the best you’re asking is so what

like the best you’re asking is so what

like the best you’re asking is so what should really motivate you you know I

should really motivate you you know I

should really motivate you you know I think that’s a very personal question of

think that’s a very personal question of

think that’s a very personal question of what should really motivate you I think

what should really motivate you I think

what should really motivate you I think the longest sustaining thing which

the longest sustaining thing which

the longest sustaining thing which should really motivate you is that

should really motivate you is that

should really motivate you is that something in which you are trying to

something in which you are trying to

something in which you are trying to quest for something to satisfy yourself

quest for something to satisfy yourself

quest for something to satisfy yourself and feel good about yourself and decide

and feel good about yourself and decide

and feel good about yourself and decide what that is and be constant to that

what that is and be constant to that

what that is and be constant to that purpose and try to work for excellence

purpose and try to work for excellence

purpose and try to work for excellence in that area and don’t get too worried

in that area and don’t get too worried

in that area and don’t get too worried about what other people think of you all

about what other people think of you all

about what other people think of you all the time

the time

the time we must allow for creative failure when

we must allow for creative failure when

we must allow for creative failure when it comes to generating ideas it is

it comes to generating ideas it is

it comes to generating ideas it is inevitable no one likes failure

inevitable no one likes failure

inevitable no one likes failure particularly business leaders but

particularly business leaders but

particularly business leaders but unfortunately all evidence suggests that

unfortunately all evidence suggests that

unfortunately all evidence suggests that it is impossible to generate few good

it is impossible to generate few good

it is impossible to generate few good ideas without a lot of bad ideas and bad

ideas without a lot of bad ideas and bad

ideas without a lot of bad ideas and bad ideas are expensive but they have to be

ideas are expensive but they have to be

ideas are expensive but they have to be tolerated as the physics Nobel Prize

tolerated as the physics Nobel Prize

tolerated as the physics Nobel Prize winner faiman said I try to fail as fast

winner faiman said I try to fail as fast

winner faiman said I try to fail as fast as I can that is the best way to move

as I can that is the best way to move

as I can that is the best way to move forward on a new idea fail as fast as

forward on a new idea fail as fast as

forward on a new idea fail as fast as you can failure should be forgiven and

you can failure should be forgiven and

you can failure should be forgiven and forgotten as long as the lessons are

forgotten as long as the lessons are

forgotten as long as the lessons are remembered and recycled you must begin

remembered and recycled you must begin

remembered and recycled you must begin life and you must approach life with

life and you must approach life with

life and you must approach life with your strengths absolutely essential

your strengths absolutely essential

your strengths absolutely essential everyone in schooling very often keeps

everyone in schooling very often keeps

everyone in schooling very often keeps on pushing one to focus on what is wrong

on pushing one to focus on what is wrong

on pushing one to focus on what is wrong with us

with us

with us or tells us what is wrong with us and

or tells us what is wrong with us and

or tells us what is wrong with us and there is a very interesting imaginary

there is a very interesting imaginary

there is a very interesting imaginary story of a rabbit and you must hear this

story of a rabbit and you must hear this

story of a rabbit and you must hear this one the rabbit was enrolled in a rabbit

one the rabbit was enrolled in a rabbit

one the rabbit was enrolled in a rabbit school and like all rabbits it could hop

school and like all rabbits it could hop

school and like all rabbits it could hop very well but could not swim at the end

very well but could not swim at the end

very well but could not swim at the end of the year the rabbit got high marks in

of the year the rabbit got high marks in

of the year the rabbit got high marks in hopping but failed in swimming the

hopping but failed in swimming the

hopping but failed in swimming the parents were concerned the relations

parents were concerned the relations

parents were concerned the relations were concerned the friends were

were concerned the friends were

were concerned the friends were concerned the elder friends particularly

concerned the elder friends particularly

concerned the elder friends particularly they said forget about hopping you

they said forget about hopping you

they said forget about hopping you anyway good at it you don’t have to keep

anyway good at it you don’t have to keep

anyway good at it you don’t have to keep practicing it concentrate on your

practicing it concentrate on your

practicing it concentrate on your swimming they send the rabbit for

swimming they send the rabbit for

swimming they send the rabbit for tuitions and coaching in swimming and

tuitions and coaching in swimming and

tuitions and coaching in swimming and guess what happened the rabbit forgot

guess what happened the rabbit forgot

guess what happened the rabbit forgot how to hop as for swimming have you ever

how to hop as for swimming have you ever

how to hop as for swimming have you ever seen a rabbit swim while it is important

seen a rabbit swim while it is important

seen a rabbit swim while it is important for us to know what we are not good at

for us to know what we are not good at

for us to know what we are not good at we must cherish what is good enough it’s

we must cherish what is good enough it’s

we must cherish what is good enough it’s very fundamental to life that is because

very fundamental to life that is because

very fundamental to life that is because it is only on our strengths that can

it is only on our strengths that can

it is only on our strengths that can give us the energy to correct our

give us the energy to correct our

give us the energy to correct our weaknesses to make changes in any

weaknesses to make changes in any

weaknesses to make changes in any organization you have to have a measure

organization you have to have a measure

organization you have to have a measure of very high persistency you’ve got to

of very high persistency you’ve got to

of very high persistency you’ve got to go on and on and on and on we don’t have

go on and on and on and on we don’t have

go on and on and on and on we don’t have that persistency very often you fall out

that persistency very often you fall out

that persistency very often you fall out just when success is around the corner

just when success is around the corner

just when success is around the corner the customer is a great source for ideas

the customer is a great source for ideas

the customer is a great source for ideas the customer can actually participate in

the customer can actually participate in

the customer can actually participate in his getting better satisfaction provided

his getting better satisfaction provided

his getting better satisfaction provided we can listen to the customer and what

we can listen to the customer and what

we can listen to the customer and what he or she has to say and I think this is

he or she has to say and I think this is

he or she has to say and I think this is the most important thing in terms of

the most important thing in terms of

the most important thing in terms of customer visits in terms of customer

customer visits in terms of customer

customer visits in terms of customer research is how do you get the customer

research is how do you get the customer

research is how do you get the customer to say things or indicate things or give

to say things or indicate things or give

to say things or indicate things or give nuances of things which are really

nuances of things which are really

nuances of things which are really unsaid

unsaid

unsaid and very often the customer himself or

and very often the customer himself or

and very often the customer himself or herself does not know about it but that

herself does not know about it but that

herself does not know about it but that is the source of truly very very

is the source of truly very very

is the source of truly very very interesting ideas my friend was sharing

interesting ideas my friend was sharing

interesting ideas my friend was sharing with me a story of his 8 year old niece

with me a story of his 8 year old niece

with me a story of his 8 year old niece would always complain about the quality

would always complain about the quality

would always complain about the quality of the breakfast and about the quality

of the breakfast and about the quality

of the breakfast and about the quality of the food she would get in the house

of the food she would get in the house

of the food she would get in the house she came from a family where there was a

she came from a family where there was a

she came from a family where there was a cook and they tried just about

cook and they tried just about

cook and they tried just about everything to please her finally my

everything to please her finally my

everything to please her finally my friend took the child to a supermarket

friend took the child to a supermarket

friend took the child to a supermarket and bought her one of these ready to

and bought her one of these ready to

and bought her one of these ready to cook breakfast the child had to cut the

cook breakfast the child had to cut the

cook breakfast the child had to cut the packet and pour water in the dish after

packet and pour water in the dish after

packet and pour water in the dish after that it took two minutes in the

that it took two minutes in the

that it took two minutes in the microwave to be ready the child found

microwave to be ready the child found

microwave to be ready the child found the food to be absolutely delicious the

the food to be absolutely delicious the

the food to be absolutely delicious the difference was that she had cooked it

difference was that she had cooked it

difference was that she had cooked it with her own hat with her own hands she

with her own hat with her own hands she

with her own hat with her own hands she had put work and effort into it I found

had put work and effort into it I found

had put work and effort into it I found that nothing gives as much satisfaction

that nothing gives as much satisfaction

that nothing gives as much satisfaction as earning our bones a rupee and is much

as earning our bones a rupee and is much

as earning our bones a rupee and is much more valuable than five rupees found

more valuable than five rupees found

more valuable than five rupees found well I think the simplest thing in

well I think the simplest thing in

well I think the simplest thing in dealing with disagreements is get them

dealing with disagreements is get them

dealing with disagreements is get them onto the table I think nothing nothing

onto the table I think nothing nothing

onto the table I think nothing nothing breeds more discomfort at frustration

breeds more discomfort at frustration

breeds more discomfort at frustration and anger with people if you bottle them

and anger with people if you bottle them

and anger with people if you bottle them up that’s very fundamental and you don’t

up that’s very fundamental and you don’t

up that’s very fundamental and you don’t always wind when you get them onto the

always wind when you get them onto the

always wind when you get them onto the table but at least you come to certain

table but at least you come to certain

table but at least you come to certain points of understanding which makes for

points of understanding which makes for

points of understanding which makes for people to move forward and you know we

people to move forward and you know we

people to move forward and you know we it to run large leadership positions

it to run large leadership positions

it to run large leadership positions successfully you can debate issues you

successfully you can debate issues you

successfully you can debate issues you can get issues onto a table but what you

can get issues onto a table but what you

can get issues onto a table but what you would expect is that when a decision is

would expect is that when a decision is

would expect is that when a decision is made people fall in line going forward

made people fall in line going forward

made people fall in line going forward and if they have strong conviction

and if they have strong conviction

and if they have strong conviction against the decision made it’s best that

against the decision made it’s best that

against the decision made it’s best that they get out of the system and don’t

they get out of the system and don’t

they get out of the system and don’t frustrate themselves and frustrate other

frustrate themselves and frustrate other

frustrate themselves and frustrate other members of their colleagues with their

members of their colleagues with their

members of their colleagues with their frustration as Gary Hamel puts it

frustration as Gary Hamel puts it

frustration as Gary Hamel puts it businesses are good at getting better

businesses are good at getting better

businesses are good at getting better but poor at getting different it is very

but poor at getting different it is very

but poor at getting different it is very difficult for successful organizations

difficult for successful organizations

difficult for successful organizations to develop disruptive innovations that

to develop disruptive innovations that

to develop disruptive innovations that would threaten the basis of their

would threaten the basis of their

would threaten the basis of their success often they are put out of

success often they are put out of

success often they are put out of business when some similar company or

business when some similar company or

business when some similar company or smaller company develops a radically new

smaller company develops a radically new

smaller company develops a radically new technology which employs working in a

technology which employs working in a

technology which employs working in a booming telecom company in the 1990s

booming telecom company in the 1990s

booming telecom company in the 1990s would have suggested that free voiceover

would have suggested that free voiceover

would have suggested that free voiceover Internet telephony would be something

Internet telephony would be something

Internet telephony would be something that they could develop it took a

that they could develop it took a

that they could develop it took a startup Skype to make a success of this

startup Skype to make a success of this

startup Skype to make a success of this radical idea whenever you talk about

radical idea whenever you talk about

radical idea whenever you talk about ethics and integrity in the Indian

ethics and integrity in the Indian

ethics and integrity in the Indian context the two companies that come to

context the two companies that come to

context the two companies that come to mind one is the Pattersons and the other

mind one is the Pattersons and the other

mind one is the Pattersons and the other is Wipro what is so special about these

is Wipro what is so special about these

is Wipro what is so special about these two companies that has been it has been

two companies that has been it has been

two companies that has been it has been involved in these organizations how is

involved in these organizations how is

involved in these organizations how is it done the very simple is done by

it done the very simple is done by

it done the very simple is done by practice there is no other way you you

practice there is no other way you you

practice there is no other way you you invite things aren’t organized it is

invite things aren’t organized it is

invite things aren’t organized it is practice integrity is practice

practice integrity is practice

practice integrity is practice leadership is practice innovation is

leadership is practice innovation is

leadership is practice innovation is practice it’s all practice you’ve got to

practice it’s all practice you’ve got to

practice it’s all practice you’ve got to figure out what you want your company to

figure out what you want your company to

figure out what you want your company to be and what you consider is non

be and what you consider is non

be and what you consider is non compromisable not negotiable

compromisable not negotiable

compromisable not negotiable and they send those out and keep them as

and they send those out and keep them as

and they send those out and keep them as simple as possible and keep them as few

simple as possible and keep them as few

simple as possible and keep them as few as possible and practice them and

as possible and practice them and

as possible and practice them and practice them every day every hour every

practice them every day every hour every

practice them every day every hour every minute and have zero exception to them

minute and have zero exception to them

minute and have zero exception to them what would be my advice to students who

what would be my advice to students who

what would be my advice to students who want to start an organization like Wipro

want to start an organization like Wipro

want to start an organization like Wipro yes sir you know the reality is you’ll

yes sir you know the reality is you’ll

yes sir you know the reality is you’ll have to start small like we started

have to start small like we started

have to start small like we started small and you you must have you must

small and you you must have you must

small and you you must have you must have a very clear understanding of why

have a very clear understanding of why

have a very clear understanding of why you want to do it and what focus you

you want to do it and what focus you

you want to do it and what focus you want to build and the focus you want to

want to build and the focus you want to

want to build and the focus you want to build in terms of starting an

build in terms of starting an

build in terms of starting an organization is something which must be

organization is something which must be

organization is something which must be deeply passionate inside you because

deeply passionate inside you because

deeply passionate inside you because you’re going to go through ups and down

you’re going to go through ups and down

you’re going to go through ups and down in many cases you’re going to fail

in many cases you’re going to fail

in many cases you’re going to fail certainly in parts of yoga your journey

certainly in parts of yoga your journey

certainly in parts of yoga your journey you are going to have major failures so

you are going to have major failures so

you are going to have major failures so unless you have a very clear commitment

unless you have a very clear commitment

unless you have a very clear commitment to the focus which you build in terms of

to the focus which you build in terms of

to the focus which you build in terms of what you want to build successfully and

what you want to build successfully and

what you want to build successfully and have the flexibility to change that

have the flexibility to change that

have the flexibility to change that focus because you have not judged the

focus because you have not judged the

focus because you have not judged the market properly the markets don’t run

market properly the markets don’t run

market properly the markets don’t run after you in and you have to run after

after you in and you have to run after

after you in and you have to run after what the market demand is or the market

what the market demand is or the market

what the market demand is or the market demands you can create but you have to

demands you can create but you have to

demands you can create but you have to be persistent and you have to be

be persistent and you have to be

be persistent and you have to be prepared to make sacrifices because you

prepared to make sacrifices because you

prepared to make sacrifices because you will have to make sacrifices in the

will have to make sacrifices in the

will have to make sacrifices in the early stages and some very major

early stages and some very major

early stages and some very major sacrifice and most of them will be

sacrifice and most of them will be

sacrifice and most of them will be financial sacrifices because you won’t

financial sacrifices because you won’t

financial sacrifices because you won’t get cash flows the way you hope to get

get cash flows the way you hope to get

get cash flows the way you hope to get cash unless you have a brilliant genius

cash unless you have a brilliant genius

cash unless you have a brilliant genius idea

idea

idea then you’ll get cash

then you’ll get cash

then you’ll get cash thank you so much for watching I made

thank you so much for watching I made

thank you so much for watching I made this video because PR Envy asked me to

this video because PR Envy asked me to

this video because PR Envy asked me to so there’s a famous entrepreneur that

so there’s a famous entrepreneur that

so there’s a famous entrepreneur that you want made a profile leave it in the

you want made a profile leave it in the

you want made a profile leave it in the comments below and I’ll see what I can

comments below and I’ll see what I can

comments below and I’ll see what I can do

do

do I’d also love to know which of the top

I’d also love to know which of the top

I’d also love to know which of the top ten rules had the biggest impact on you

ten rules had the biggest impact on you

ten rules had the biggest impact on you and why leave in the comments and I will

and why leave in the comments and I will

and why leave in the comments and I will join in discussion thank you so much for

join in discussion thank you so much for

join in discussion thank you so much for watching

watching

watching continue to believe or whatever your one

continue to believe or whatever your one

continue to believe or whatever your one word is and I’ll see you soon

”

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