hi I’m Evan Carmichael welcome to another video today I’m going to talk
another video today I’m going to talk
another video today I’m going to talk about using split testing as a way to
about using split testing as a way to
about using split testing as a way to improve the effectiveness of your
improve the effectiveness of your
improve the effectiveness of your marketing campaigns and specifically to
marketing campaigns and specifically to
marketing campaigns and specifically to get more people to sign up for your
get more people to sign up for your
get more people to sign up for your newsletter so this is the page that I
newsletter so this is the page that I
newsletter so this is the page that I showcase all the favorite tools that I
showcase all the favorite tools that I
showcase all the favorite tools that I use to grow my business and what I use
use to grow my business and what I use
use to grow my business and what I use to my newsletter is a service called
to my newsletter is a service called
to my newsletter is a service called Aweber just find it here and so my list
Aweber just find it here and so my list
Aweber just find it here and so my list is over 50,000 people kind of growing
is over 50,000 people kind of growing
is over 50,000 people kind of growing every day and I’m gonna log into my
every day and I’m gonna log into my
every day and I’m gonna log into my Aweber back-end and show you how I’m
Aweber back-end and show you how I’m
Aweber back-end and show you how I’m using a number of different tests to try
using a number of different tests to try
using a number of different tests to try to get the most out of my email list so
to get the most out of my email list so
to get the most out of my email list so front of you who are trying to get
front of you who are trying to get
front of you who are trying to get people to sign up for your email list
people to sign up for your email list
people to sign up for your email list split testing is a fantastic way to do
split testing is a fantastic way to do
split testing is a fantastic way to do it and be able to get the most are the
it and be able to get the most are the
it and be able to get the most are the people who are visiting your site so
people who are visiting your site so
people who are visiting your site so this is the Aweber backend and these are
this is the Aweber backend and these are
this is the Aweber backend and these are the different web forms you can create
the different web forms you can create
the different web forms you can create so the test that i recently set up is
so the test that i recently set up is
so the test that i recently set up is around the lightbox in a lightbox is one
around the lightbox in a lightbox is one
around the lightbox in a lightbox is one of those hover things that pop up over
of those hover things that pop up over
of those hover things that pop up over your page when somebody logs on to your
your page when somebody logs on to your
your page when somebody logs on to your site so a quick example if I load one up
site so a quick example if I load one up
site so a quick example if I load one up just so you can see what it looks like
just so you can see what it looks like
just so you can see what it looks like is this so you basically give away a
is this so you basically give away a
is this so you basically give away a free offer so it’s a free ebook that has
free offer so it’s a free ebook that has
free offer so it’s a free ebook that has a value on it people can enter their
a value on it people can enter their
a value on it people can enter their name and email you can show some other
name and email you can show some other
name and email you can show some other things here as well and then they sign
things here as well and then they sign
things here as well and then they sign up and they get the email so this kind
up and they get the email so this kind
up and they get the email so this kind of hovers over the page and they can
of hovers over the page and they can
of hovers over the page and they can either fill it in or close it so I
either fill it in or close it so I
either fill it in or close it so I recently set this up I’m not committed
recently set this up I’m not committed
recently set this up I’m not committed to the lightbox idea i just wanted to
to the lightbox idea i just wanted to
to the lightbox idea i just wanted to test it out a few friends of mine had
test it out a few friends of mine had
test it out a few friends of mine had some good success with it so like any
some good success with it so like any
some good success with it so like any marketing you test it out and see if it
marketing you test it out and see if it
marketing you test it out and see if it works you or not and so I set up eight
works you or not and so I set up eight
works you or not and so I set up eight different tests and I can do it because
different tests and I can do it because
different tests and I can do it because I get significant traffic to my site so
I get significant traffic to my site so
I get significant traffic to my site so for you you might want to just test one
for you you might want to just test one
for you you might want to just test one thing at a time and you know make sure
thing at a time and you know make sure
thing at a time and you know make sure you have something that works before
you have something that works before
you have something that works before moving on you’d want to run too many
moving on you’d want to run too many
moving on you’d want to run too many tests because and it’s hard to determine
tests because and it’s hard to determine
tests because and it’s hard to determine which one is actually going to generate
which one is actually going to generate
which one is actually going to generate a good result for you or not so for me
a good result for you or not so for me
a good result for you or not so for me in his example the different things that
in his example the different things that
in his example the different things that I tested I’ll load that one back up here
I tested I’ll load that one back up here
I tested I’ll load that one back up here I haven’t tested the offer and so that’s
I haven’t tested the offer and so that’s
I haven’t tested the offer and so that’s something that you can test as well and
something that you can test as well and
something that you can test as well and what is the offer and you know what’s
what is the offer and you know what’s
what is the offer and you know what’s the best one to give people that they’re
the best one to give people that they’re
the best one to give people that they’re going to have the best response with I
going to have the best response with I
going to have the best response with I do a lot of stuff from famous
do a lot of stuff from famous
do a lot of stuff from famous entrepreneur so that’s how I started off
entrepreneur so that’s how I started off
entrepreneur so that’s how I started off what I’m testing that I’ll show you some
what I’m testing that I’ll show you some
what I’m testing that I’ll show you some data on one is is it better to have
data on one is is it better to have
data on one is is it better to have people leave their name and email or do
people leave their name and email or do
people leave their name and email or do I want to give them the option to log in
I want to give them the option to log in
I want to give them the option to log in via facebook now Aweber allows you to
via facebook now Aweber allows you to
via facebook now Aweber allows you to integrate facebook into your forms so
integrate facebook into your forms so
integrate facebook into your forms so somebody has logged in through facebook
somebody has logged in through facebook
somebody has logged in through facebook you can see that they can quickly log in
you can see that they can quickly log in
you can see that they can quickly log in and sign up through the facebook account
and sign up through the facebook account
and sign up through the facebook account i want to test adding media in here so
i want to test adding media in here so
i want to test adding media in here so it shows that hey this is reputable site
it shows that hey this is reputable site
it shows that hey this is reputable site it’s been featured in lots of different
it’s been featured in lots of different
it’s been featured in lots of different media before and i want to test if
media before and i want to test if
media before and i want to test if there’s a customer testimony or not so
there’s a customer testimony or not so
there’s a customer testimony or not so in this testimonial one of my newsletter
in this testimonial one of my newsletter
in this testimonial one of my newsletter readers it’s a success story you know
readers it’s a success story you know
readers it’s a success story you know you have no idea how much your stories
you have no idea how much your stories
you have no idea how much your stories have saved my life on say thanks and so
have saved my life on say thanks and so
have saved my life on say thanks and so I wanted to test having Facebook or
I wanted to test having Facebook or
I wanted to test having Facebook or having your name and email having the
having your name and email having the
having your name and email having the media in or not and having a testimonial
media in or not and having a testimonial
media in or not and having a testimonial in or not so all in all it creates eight
in or not so all in all it creates eight
in or not so all in all it creates eight different scenarios that i can highlight
different scenarios that i can highlight
different scenarios that i can highlight here so you can see the difference now a
here so you can see the difference now a
here so you can see the difference now a lot of them have gotten some some good
lot of them have gotten some some good
lot of them have gotten some some good impressions so we’re looking at you know
impressions so we’re looking at you know
impressions so we’re looking at you know 25,000 of thirty thousand impressions
25,000 of thirty thousand impressions
25,000 of thirty thousand impressions each so we’re getting some decent volume
each so we’re getting some decent volume
each so we’re getting some decent volume on that will make some numbers from and
on that will make some numbers from and
on that will make some numbers from and you can see they’ve had a big difference
you can see they’ve had a big difference
you can see they’ve had a big difference one example is our best one performs at
one example is our best one performs at
one example is our best one performs at one point five percent so one of the
one point five percent so one of the
one point five percent so one of the half percent of people who saw it
half percent of people who saw it
half percent of people who saw it convert it to become a newsletter
convert it to become a newsletter
convert it to become a newsletter subscriber and the worst one converted
subscriber and the worst one converted
subscriber and the worst one converted at point five percent so there’s not
at point five percent so there’s not
at point five percent so there’s not that much different i spent a lot of
that much different i spent a lot of
that much different i spent a lot of time making that ebook and crafting the
time making that ebook and crafting the
time making that ebook and crafting the message that’s where most of the work
message that’s where most of the work
message that’s where most of the work was the only difference is those few
was the only difference is those few
was the only difference is those few elements like facebook or not you know
elements like facebook or not you know
elements like facebook or not you know do i put a picture just a couple
do i put a picture just a couple
do i put a picture just a couple pictures into testimonials or meeting or
pictures into testimonials or meeting or
pictures into testimonials or meeting or not and just try making a few tweaks i
not and just try making a few tweaks i
not and just try making a few tweaks i can go from point five to one point five
can go from point five to one point five
can go from point five to one point five percent and i can triple the amount of
percent and i can triple the amount of
percent and i can triple the amount of people who subscribe to my newsletter so
people who subscribe to my newsletter so
people who subscribe to my newsletter so you’re taking all that work and you’re
you’re taking all that work and you’re
you’re taking all that work and you’re just getting more and more out of it so
just getting more and more out of it so
just getting more and more out of it so this is the value of testing because
this is the value of testing because
this is the value of testing because there isn’t that big a difference
there isn’t that big a difference
there isn’t that big a difference between my three scenarios
between my three scenarios
between my three scenarios so the one that had the best result
so the one that had the best result
so the one that had the best result seemed to be this one here where we had
seemed to be this one here where we had
seemed to be this one here where we had no facebook and just plain vanilla so
no facebook and just plain vanilla so
no facebook and just plain vanilla so people don’t seem to like the media and
people don’t seem to like the media and
people don’t seem to like the media and they don’t like the customer
they don’t like the customer
they don’t like the customer testimonials now could be just how I
testimonials now could be just how I
testimonials now could be just how I laid it out but you know from these
laid it out but you know from these
laid it out but you know from these examples it just going to show me I want
examples it just going to show me I want
examples it just going to show me I want to keep it simple and the next thing I
to keep it simple and the next thing I
to keep it simple and the next thing I might want to do is test the offer so i
might want to do is test the offer so i
might want to do is test the offer so i can test different office against each
can test different office against each
can test different office against each other to see which one works better now
other to see which one works better now
other to see which one works better now the one thing it did stand out the first
the one thing it did stand out the first
the one thing it did stand out the first for here it says number one and FB which
for here it says number one and FB which
for here it says number one and FB which means facebook so when you’re creating
means facebook so when you’re creating
means facebook so when you’re creating your different reports you can you call
your different reports you can you call
your different reports you can you call them whatever you want so i called them
them whatever you want so i called them
them whatever you want so i called them no FB for the ones at the facebook login
no FB for the ones at the facebook login
no FB for the ones at the facebook login and to know FB for the ones that didn’t
and to know FB for the ones that didn’t
and to know FB for the ones that didn’t have the facebook login so these four
have the facebook login so these four
have the facebook login so these four were all facebook and these ones did not
were all facebook and these ones did not
were all facebook and these ones did not give the option sign up for facebook
give the option sign up for facebook
give the option sign up for facebook would just ask your name and email and
would just ask your name and email and
would just ask your name and email and what’s really surprising for me was the
what’s really surprising for me was the
what’s really surprising for me was the ones that had the facebook option
ones that had the facebook option
ones that had the facebook option converted much more poorly than the ones
converted much more poorly than the ones
converted much more poorly than the ones that did not have the facebook so if you
that did not have the facebook so if you
that did not have the facebook so if you look at facebook it was point seven
look at facebook it was point seven
look at facebook it was point seven point six point six point five percent
point six point six point five percent
point six point six point five percent conversion and no facebook was 1.5 1.3
conversion and no facebook was 1.5 1.3
conversion and no facebook was 1.5 1.3 1.3 1 point 0 so across the board having
1.3 1 point 0 so across the board having
1.3 1 point 0 so across the board having the option people to sign up through
the option people to sign up through
the option people to sign up through facebook really lowers the number of
facebook really lowers the number of
facebook really lowers the number of people who will sign up for newsletter
people who will sign up for newsletter
people who will sign up for newsletter which is you know i didn’t know that so
which is you know i didn’t know that so
which is you know i didn’t know that so it was a good test to make sure and now
it was a good test to make sure and now
it was a good test to make sure and now i’m gonna delete all for these campaigns
i’m gonna delete all for these campaigns
i’m gonna delete all for these campaigns and focus on a no facebook option and
and focus on a no facebook option and
and focus on a no facebook option and trying to get these going better so this
trying to get these going better so this
trying to get these going better so this was a new project for me and I didn’t
was a new project for me and I didn’t
was a new project for me and I didn’t know what to expect with any new project
know what to expect with any new project
know what to expect with any new project I’m usually expecting pretty low numbers
I’m usually expecting pretty low numbers
I’m usually expecting pretty low numbers and then you test test test test test
and then you test test test test test
and then you test test test test test until you can boost a response rate so
until you can boost a response rate so
until you can boost a response rate so what I’m probably going to do is
what I’m probably going to do is
what I’m probably going to do is obviously delete these first four with
obviously delete these first four with
obviously delete these first four with Facebook and then try to optimize used a
Facebook and then try to optimize used a
Facebook and then try to optimize used a little bit better so you know 1.5% I
little bit better so you know 1.5% I
little bit better so you know 1.5% I best now how do i I’ll change the offer
best now how do i I’ll change the offer
best now how do i I’ll change the offer and maybe make this design a little bit
and maybe make this design a little bit
and maybe make this design a little bit better play around with the colors to
better play around with the colors to
better play around with the colors to try to get that to two percent or two
try to get that to two percent or two
try to get that to two percent or two and a half percent or three percent and
and a half percent or three percent and
and a half percent or three percent and again that’s just a value of testing
again that’s just a value of testing
again that’s just a value of testing most of the hard work was in creating
most of the hard work was in creating
most of the hard work was in creating that report but just by making a few
that report but just by making a few
that report but just by making a few simple tweeks you can triple the number
simple tweeks you can triple the number
simple tweeks you can triple the number of people who respond to your
of people who respond to your
of people who respond to your offer so I hope that helps that’s you
offer so I hope that helps that’s you
offer so I hope that helps that’s you know pretty easy to do with in a weber
know pretty easy to do with in a weber
know pretty easy to do with in a weber you may need a little bit of technical
you may need a little bit of technical
you may need a little bit of technical backend to understand how to make it
backend to understand how to make it
backend to understand how to make it randomly choose one of these eight
randomly choose one of these eight
randomly choose one of these eight options or one of two options whatever
options or one of two options whatever
options or one of two options whatever it is for your website I just wanted to
it is for your website I just wanted to
it is for your website I just wanted to illustrate the importance of testing and
illustrate the importance of testing and
illustrate the importance of testing and you know being able to triple your
you know being able to triple your
you know being able to triple your results is something that I think most
results is something that I think most
results is something that I think most entrepreneurs with that would want to do
entrepreneurs with that would want to do
entrepreneurs with that would want to do for their site so thank you for watching
for their site so thank you for watching
for their site so thank you for watching another video if you guys liked it
another video if you guys liked it
another video if you guys liked it please leave a comment below I’d love to
please leave a comment below I’d love to
please leave a comment below I’d love to hear what you guys are doing if you have
hear what you guys are doing if you have
hear what you guys are doing if you have any questions let me know in the comment
any questions let me know in the comment
any questions let me know in the comment and i always appreciate those thumbs ups
and i always appreciate those thumbs ups
and i always appreciate those thumbs ups if you want to give them on the videos
if you want to give them on the videos
if you want to give them on the videos so thank you and stay tuned for the next
so thank you and stay tuned for the next
so thank you and stay tuned for the next episode
”
Be First to Comment