did Leonardo have a guy off to the side that was thinking five years out in the
that was thinking five years out in the
that was thinking five years out in the future what he would paint or the
future what he would paint or the
future what he would paint or the technology he would use to paint it of
technology he would use to paint it of
technology he would use to paint it of course not Leonardo was the artist but
course not Leonardo was the artist but
course not Leonardo was the artist but he also mixed all his own paint I’d
he also mixed all his own paint I’d
he also mixed all his own paint I’d always asked why you do things and the
always asked why you do things and the
always asked why you do things and the answers you invariably get are oh that’s
answers you invariably get are oh that’s
answers you invariably get are oh that’s just the way it’s done nobody knows why
just the way it’s done nobody knows why
just the way it’s done nobody knows why they do what they do a lot of people
they do what they do a lot of people
they do what they do a lot of people kind of mean they say well I want to be
kind of mean they say well I want to be
kind of mean they say well I want to be an entrepreneur and I go that’s great
an entrepreneur and I go that’s great
an entrepreneur and I go that’s great what’s your idea and they go well I
what’s your idea and they go well I
what’s your idea and they go well I don’t have one yet
don’t have one yet
don’t have one yet he was an American businessman inventor
he was an American businessman inventor
he was an American businessman inventor and visionary he was the co-founder
and visionary he was the co-founder
and visionary he was the co-founder chairman and CEO of Apple he’s widely
chairman and CEO of Apple he’s widely
chairman and CEO of Apple he’s widely regarded as one of the pioneers of the
regarded as one of the pioneers of the
regarded as one of the pioneers of the personal computer revolution and he’s
personal computer revolution and he’s
personal computer revolution and he’s the favorite entrepreneur of all time
the favorite entrepreneur of all time
the favorite entrepreneur of all time for a lot of people he Steve Jobs and
for a lot of people he Steve Jobs and
for a lot of people he Steve Jobs and here’s my take on his top ten rules of
here’s my take on his top ten rules of
here’s my take on his top ten rules of success volume 2 rule number seven is my
success volume 2 rule number seven is my
success volume 2 rule number seven is my personal favorite and make sure to stick
personal favorite and make sure to stick
personal favorite and make sure to stick around all the way to the exits on
around all the way to the exits on
around all the way to the exits on special bonus clips also you guys know
special bonus clips also you guys know
special bonus clips also you guys know the drill as Steve is talking if he says
the drill as Steve is talking if he says
the drill as Steve is talking if he says something that really resonates with you
something that really resonates with you
something that really resonates with you please leave it down the comments put
please leave it down the comments put
please leave it down the comments put quotes around it to other people can be
quotes around it to other people can be
quotes around it to other people can be inspired as well enjoy
I called up Bill Hewlett when I was 12
I called up Bill Hewlett when I was 12 years old and he lived in Palo Alto his
years old and he lived in Palo Alto his
years old and he lived in Palo Alto his number was still in a phone book and he
number was still in a phone book and he
number was still in a phone book and he answered the phone himself did not yes
answered the phone himself did not yes
answered the phone himself did not yes hi I’m Steve Jobs on 12 years old I’m a
hi I’m Steve Jobs on 12 years old I’m a
hi I’m Steve Jobs on 12 years old I’m a student in high school and I want to
student in high school and I want to
student in high school and I want to build a frequency counter and I was
build a frequency counter and I was
build a frequency counter and I was wondering if you had any spare parts I
wondering if you had any spare parts I
wondering if you had any spare parts I could have and he laughed and he gave me
could have and he laughed and he gave me
could have and he laughed and he gave me two spare parts to build his frequency
two spare parts to build his frequency
two spare parts to build his frequency counter and he gave me a job that summer
counter and he gave me a job that summer
counter and he gave me a job that summer and he looked Packard working on the
and he looked Packard working on the
and he looked Packard working on the assembly line putting nuts and bolts
assembly line putting nuts and bolts
assembly line putting nuts and bolts together on frequency counters he got me
together on frequency counters he got me
together on frequency counters he got me a job in the place with gülfem and I
a job in the place with gülfem and I
a job in the place with gülfem and I was in heaven and I’ve never found
was in heaven and I’ve never found
was in heaven and I’ve never found anyone who said no or hung up the phone
anyone who said no or hung up the phone
anyone who said no or hung up the phone when I call I just asked and when people
when I call I just asked and when people
when I call I just asked and when people ask me I try to be as responsive to pay
ask me I try to be as responsive to pay
ask me I try to be as responsive to pay that that debt of gratitude back most
that that debt of gratitude back most
that that debt of gratitude back most people never pick up the phone and call
people never pick up the phone and call
people never pick up the phone and call most people never ask and that’s what
most people never ask and that’s what
most people never ask and that’s what separates sometimes the people to do
separates sometimes the people to do
separates sometimes the people to do things from the people that just dream
things from the people that just dream
things from the people that just dream about them got it you got to act and
about them got it you got to act and
about them got it you got to act and you’ve got to be willing to fail you’ve
you’ve got to be willing to fail you’ve
you’ve got to be willing to fail you’ve got to be willing to crash and burn you
got to be willing to crash and burn you
got to be willing to crash and burn you know with people on the phone with
know with people on the phone with
know with people on the phone with starting a company with whatever if
starting a company with whatever if
starting a company with whatever if you’re afraid of failing and we won’t
you’re afraid of failing and we won’t
you’re afraid of failing and we won’t get very far my entire life’s been spent
get very far my entire life’s been spent
get very far my entire life’s been spent only in one industry which is this one
only in one industry which is this one
only in one industry which is this one and but I’ve been in it now for about 15
and but I’ve been in it now for about 15
and but I’ve been in it now for about 15 years and I’ve seen a lot of people make
years and I’ve seen a lot of people make
years and I’ve seen a lot of people make a lot of things I’ve seen a lot of
a lot of things I’ve seen a lot of
a lot of things I’ve seen a lot of people fail a lot of things and my my
people fail a lot of things and my my
people fail a lot of things and my my point of view on this or my observation
point of view on this or my observation
point of view on this or my observation is that the doers are the major thinkers
is that the doers are the major thinkers
is that the doers are the major thinkers the people that really create the things
the people that really create the things
the people that really create the things that change this industry are both the
that change this industry are both the
that change this industry are both the thinker doer in one person and if we
thinker doer in one person and if we
thinker doer in one person and if we really go back and we examine you know
really go back and we examine you know
really go back and we examine you know did Leonardo have a guy off to the side
did Leonardo have a guy off to the side
did Leonardo have a guy off to the side that was thinking five years out in the
that was thinking five years out in the
that was thinking five years out in the future what he would paint or the
future what he would paint or the
future what he would paint or the technology he would use the paint and of
technology he would use the paint and of
technology he would use the paint and of course not
course not
course not Leonardo was the artist but he also
Leonardo was the artist but he also
Leonardo was the artist but he also mixed all his own paints he also was a
mixed all his own paints he also was a
mixed all his own paints he also was a fairly good chemist knew about pigments
fairly good chemist knew about pigments
fairly good chemist knew about pigments knew about human anatomy and combining
knew about human anatomy and combining
knew about human anatomy and combining all of those skills together the art and
all of those skills together the art and
all of those skills together the art and the science the thinking and the doing
the science the thinking and the doing
the science the thinking and the doing was what resulted in the exceptional
was what resulted in the exceptional
was what resulted in the exceptional result and there is no difference in our
result and there is no difference in our
result and there is no difference in our history the people that really made the
history the people that really made the
history the people that really made the contributions have been the thinkers and
contributions have been the thinkers and
contributions have been the thinkers and the doers and when you when you a lot of
the doers and when you when you a lot of
the doers and when you when you a lot of people of course it’s very easy to take
people of course it’s very easy to take
people of course it’s very easy to take credit for the thinking the doing is
credit for the thinking the doing is
credit for the thinking the doing is more concrete but somebody it’s very
more concrete but somebody it’s very
more concrete but somebody it’s very easy for somebody say oh I thought of
easy for somebody say oh I thought of
easy for somebody say oh I thought of this three years ago but usually when
this three years ago but usually when
this three years ago but usually when you dig a little deeper you find that
you dig a little deeper you find that
you dig a little deeper you find that the people that really did it we’re also
the people that really did it we’re also
the people that really did it we’re also the people that really work through the
the people that really work through the
the people that really work through the hard intellectual problems as well
hard intellectual problems as well
hard intellectual problems as well throughout the years in business
throughout the years in business
throughout the years in business I found something which was I always ask
I found something which was I always ask
I found something which was I always ask why you do things and the answers you
why you do things and the answers you
why you do things and the answers you invariably get are oh that’s just the
invariably get are oh that’s just the
invariably get are oh that’s just the way it’s done nobody knows why they do
way it’s done nobody knows why they do
way it’s done nobody knows why they do what they do nobody thinks about things
what they do nobody thinks about things
what they do nobody thinks about things very deeply in business that’s what I
very deeply in business that’s what I
very deeply in business that’s what I found I’ll give you an example when we
found I’ll give you an example when we
found I’ll give you an example when we were building our Apple ones in the
were building our Apple ones in the
were building our Apple ones in the garage we knew exactly what they cost
garage we knew exactly what they cost
garage we knew exactly what they cost when we got into a factory in the Apple
when we got into a factory in the Apple
when we got into a factory in the Apple two days the accounting had this notion
two days the accounting had this notion
two days the accounting had this notion of a standard cost where you’d kind of
of a standard cost where you’d kind of
of a standard cost where you’d kind of set a standard cost and at the end of a
set a standard cost and at the end of a
set a standard cost and at the end of a quarter you’d adjust it with a variance
quarter you’d adjust it with a variance
quarter you’d adjust it with a variance and I kept asking why do we do this and
and I kept asking why do we do this and
and I kept asking why do we do this and the answer was less just the way it’s
the answer was less just the way it’s
the answer was less just the way it’s done and after about six months of
done and after about six months of
done and after about six months of digging into this what I realized was
digging into this what I realized was
digging into this what I realized was the reason you do it is because you
the reason you do it is because you
the reason you do it is because you don’t really have good enough controls
don’t really have good enough controls
don’t really have good enough controls to know how much it cost
to know how much it cost
to know how much it cost so you guess and then you fix your guess
so you guess and then you fix your guess
so you guess and then you fix your guess at the end of the quarter and the reason
at the end of the quarter and the reason
at the end of the quarter and the reason you don’t know how much it cost is
you don’t know how much it cost is
you don’t know how much it cost is because your information systems aren’t
because your information systems aren’t
because your information systems aren’t good enough so but nobody set it that
good enough so but nobody set it that
good enough so but nobody set it that way and so later on when we designed
way and so later on when we designed
way and so later on when we designed this automated Factory for Macintosh we
this automated Factory for Macintosh we
this automated Factory for Macintosh we were able to get rid of a lot of these
were able to get rid of a lot of these
were able to get rid of a lot of these antiquated concepts and know exactly
antiquated concepts and know exactly
antiquated concepts and know exactly what something cost to the second so in
what something cost to the second so in
what something cost to the second so in business a lot of things or I call it
business a lot of things or I call it
business a lot of things or I call it folklore they’re done because they were
folklore they’re done because they were
folklore they’re done because they were done yesterday and the day before and so
done yesterday and the day before and so
done yesterday and the day before and so what that means is is if you’re willing
what that means is is if you’re willing
what that means is is if you’re willing to sort of ask a lot of questions and
to sort of ask a lot of questions and
to sort of ask a lot of questions and think about things and work really hard
think about things and work really hard
think about things and work really hard you can learn business pretty fast it’s
you can learn business pretty fast it’s
you can learn business pretty fast it’s not the hardest thing in the world
not the hardest thing in the world
not the hardest thing in the world not rocket science it’s not rocket
not rocket science it’s not rocket
not rocket science it’s not rocket science no you know we try to hire
science no you know we try to hire
science no you know we try to hire really smart people but we have a very
really smart people but we have a very
really smart people but we have a very simple organization and we try to focus
simple organization and we try to focus
simple organization and we try to focus and do very few things well and focusing
and do very few things well and focusing
and do very few things well and focusing hard because focusing doesn’t mean
hard because focusing doesn’t mean
hard because focusing doesn’t mean saying yes it means saying no so we say
saying yes it means saying no so we say
saying yes it means saying no so we say we decide not to do a lot of things so
we decide not to do a lot of things so
we decide not to do a lot of things so we can focus on a few handfuls of things
we can focus on a few handfuls of things
we can focus on a few handfuls of things and do them well and I think you know
and do them well and I think you know
and do them well and I think you know everybody working the company wants to
everybody working the company wants to
everybody working the company wants to do something great they want to be
do something great they want to be
do something great they want to be excited about what they’re working on
excited about what they’re working on
excited about what they’re working on and and they want to be recognized for
and and they want to be recognized for
and and they want to be recognized for it when if they do a really great job so
it when if they do a really great job so
it when if they do a really great job so we just try to allow people to do the
we just try to allow people to do the
we just try to allow people to do the best work of their lives
best work of their lives
best work of their lives at Apple and get it out to 25 million
at Apple and get it out to 25 million
at Apple and get it out to 25 million customers that we have and that’s very
customers that we have and that’s very
customers that we have and that’s very exciting and when you’re working on
exciting and when you’re working on
exciting and when you’re working on something and you know this works out up
something and you know this works out up
something and you know this works out up to 25 million people are going to use
to 25 million people are going to use
to 25 million people are going to use this it’s very motivating mmm
this it’s very motivating mmm
this it’s very motivating mmm and it’s not just 25 million of our
and it’s not just 25 million of our
and it’s not just 25 million of our customers but other companies tend to
customers but other companies tend to
customers but other companies tend to follow us you know it takes them a few
follow us you know it takes them a few
follow us you know it takes them a few years but other companies tend to copy
years but other companies tend to copy
years but other companies tend to copy what we do if it works and and so we can
what we do if it works and and so we can
what we do if it works and and so we can influence the whole industry there needs
influence the whole industry there needs
influence the whole industry there needs to be someone who is sort of the keeper
to be someone who is sort of the keeper
to be someone who is sort of the keeper and reiterate err of the vision because
and reiterate err of the vision because
and reiterate err of the vision because there’s just a tire worth to do and a
there’s just a tire worth to do and a
there’s just a tire worth to do and a lot of times you know when you have to
lot of times you know when you have to
lot of times you know when you have to walk a thousand miles and you take the
walk a thousand miles and you take the
walk a thousand miles and you take the first step it looks like a long ways and
first step it looks like a long ways and
first step it looks like a long ways and it really helps if there’s someone there
it really helps if there’s someone there
it really helps if there’s someone there saying well we’re one step closer you
saying well we’re one step closer you
saying well we’re one step closer you know the goal definitely exists it’s not
know the goal definitely exists it’s not
know the goal definitely exists it’s not just a mirage out there so in a thousand
just a mirage out there so in a thousand
just a mirage out there so in a thousand and one little and sometimes larger ways
and one little and sometimes larger ways
and one little and sometimes larger ways the vision needs to be reiterated I do
the vision needs to be reiterated I do
the vision needs to be reiterated I do that a lot
that a lot
that a lot things are packages of emphasis some
things are packages of emphasis some
things are packages of emphasis some things are emphasized in a product some
things are emphasized in a product some
things are emphasized in a product some things are not done as well in a product
things are not done as well in a product
things are not done as well in a product some things are chosen not to be done at
some things are chosen not to be done at
some things are chosen not to be done at all in a product and so different people
all in a product and so different people
all in a product and so different people make different choices and if the market
make different choices and if the market
make different choices and if the market tells us we’re making the wrong choices
tells us we’re making the wrong choices
tells us we’re making the wrong choices we listen to the market but we’re just
we listen to the market but we’re just
we listen to the market but we’re just were just people running this company
were just people running this company
were just people running this company we’re trying to make great products for
we’re trying to make great products for
we’re trying to make great products for people and so we have at least the
people and so we have at least the
people and so we have at least the courage of our convictions to say we
courage of our convictions to say we
courage of our convictions to say we don’t think this is part of what makes a
don’t think this is part of what makes a
don’t think this is part of what makes a great product we’re going to leave it
great product we’re going to leave it
great product we’re going to leave it out some people are going to not like
out some people are going to not like
out some people are going to not like that they’re going to call us names it’s
that they’re going to call us names it’s
that they’re going to call us names it’s not going to be in certain companies
not going to be in certain companies
not going to be in certain companies vested interests that we do that but
vested interests that we do that but
vested interests that we do that but we’re going to take the heat because we
we’re going to take the heat because we
we’re going to take the heat because we want to make the best product in the
want to make the best product in the
want to make the best product in the world for customers we’re going to
world for customers we’re going to
world for customers we’re going to instead focus our energy on these
instead focus our energy on these
instead focus our energy on these technologies which we think are in their
technologies which we think are in their
technologies which we think are in their ascendency and we think are going to be
ascendency and we think are going to be
ascendency and we think are going to be the right technologies for customers and
the right technologies for customers and
the right technologies for customers and you know what they’re paying us to make
you know what they’re paying us to make
you know what they’re paying us to make those choices that’s what a lot of
those choices that’s what a lot of
those choices that’s what a lot of customers pay us to do is to try to make
customers pay us to do is to try to make
customers pay us to do is to try to make the best products we can and if we
the best products we can and if we
the best products we can and if we succeed they’ll buy them and if we don’t
succeed they’ll buy them and if we don’t
succeed they’ll buy them and if we don’t they won’t and it’ll all work itself out
they won’t and it’ll all work itself out
they won’t and it’ll all work itself out a lot of people come to me they say well
a lot of people come to me they say well
a lot of people come to me they say well I want to be an entrepreneur and I go
I want to be an entrepreneur and I go
I want to be an entrepreneur and I go that’s great what’s your idea and they
that’s great what’s your idea and they
that’s great what’s your idea and they go well I don’t have one yet and I say
go well I don’t have one yet and I say
go well I don’t have one yet and I say well I think you should go get a job as
well I think you should go get a job as
well I think you should go get a job as a busboy or something so you find
a busboy or something so you find
a busboy or something so you find something you’re really passionate about
something you’re really passionate about
something you’re really passionate about because it’s a lot of work and I’m
because it’s a lot of work and I’m
because it’s a lot of work and I’m convinced that about half of what
convinced that about half of what
convinced that about half of what separates the successful entrepreneurs
separates the successful entrepreneurs
separates the successful entrepreneurs from the non successful ones is pure
from the non successful ones is pure
from the non successful ones is pure perseverance it is so hard you pour so
perseverance it is so hard you pour so
perseverance it is so hard you pour so much your life into this thing there are
much your life into this thing there are
much your life into this thing there are such rough moments in time that most
such rough moments in time that most
such rough moments in time that most people give up I don’t blame them it’s
people give up I don’t blame them it’s
people give up I don’t blame them it’s really tough and it consumes your life I
really tough and it consumes your life I
really tough and it consumes your life I mean if you’re if you’ve got a family
mean if you’re if you’ve got a family
mean if you’re if you’ve got a family and you’re in the early days of a
and you’re in the early days of a
and you’re in the early days of a company it’s I can’t imagine how one
company it’s I can’t imagine how one
company it’s I can’t imagine how one could do it I’m sure it’s been done but
could do it I’m sure it’s been done but
could do it I’m sure it’s been done but it’s rough because it’s a pretty much a
it’s rough because it’s a pretty much a
it’s rough because it’s a pretty much a you know an 18 hour day job seven days a
you know an 18 hour day job seven days a
you know an 18 hour day job seven days a week for a while so unless you have a
week for a while so unless you have a
week for a while so unless you have a lot of passion about this you’re going
lot of passion about this you’re going
lot of passion about this you’re going to not survive you’re going to give it
to not survive you’re going to give it
to not survive you’re going to give it up so you’ve got to have an idea of or a
up so you’ve got to have an idea of or a
up so you’ve got to have an idea of or a problem or a wrong that you want to
problem or a wrong that you want to
problem or a wrong that you want to write that you’re passionate about
write that you’re passionate about
write that you’re passionate about otherwise you’re not going to have the
otherwise you’re not going to have the
otherwise you’re not going to have the perseverance to stick it through and I
perseverance to stick it through and I
perseverance to stick it through and I think that’s half the battle right there
think that’s half the battle right there
think that’s half the battle right there it’s hard to remember how bad it was you
it’s hard to remember how bad it was you
it’s hard to remember how bad it was you know in 19
know in 19
know in 19 Perley 80s with IBM taking over the
Perley 80s with IBM taking over the
Perley 80s with IBM taking over the world with the PC with Doss out there it
world with the PC with Doss out there it
world with the PC with Doss out there it was it was far worse than the Apple 2
was it was far worse than the Apple 2
was it was far worse than the Apple 2 they tried to copy the Apple 2 and
they tried to copy the Apple 2 and
they tried to copy the Apple 2 and they’d done a pretty bad job and you
they’d done a pretty bad job and you
they’d done a pretty bad job and you needed to know a lot and so things were
needed to know a lot and so things were
needed to know a lot and so things were kind of slipping backwards and Macintosh
kind of slipping backwards and Macintosh
kind of slipping backwards and Macintosh was you saw the 1984 commercial you put
was you saw the 1984 commercial you put
was you saw the 1984 commercial you put that I hope you have that in your
that I hope you have that in your
that I hope you have that in your archive
archive
archive you know Macintosh was basically this
you know Macintosh was basically this
you know Macintosh was basically this this relatively small company you know
this relatively small company you know
this relatively small company you know in Cupertino California taking on the
in Cupertino California taking on the
in Cupertino California taking on the Goliath IBM and saying wait a minute
Goliath IBM and saying wait a minute
Goliath IBM and saying wait a minute your way is wrong this is not the way we
your way is wrong this is not the way we
your way is wrong this is not the way we want computers to go this is not the
want computers to go this is not the
want computers to go this is not the legacy we want to leave this is not what
legacy we want to leave this is not what
legacy we want to leave this is not what we want our kids to be learning this is
we want our kids to be learning this is
we want our kids to be learning this is wrong and we are going to show you the
wrong and we are going to show you the
wrong and we are going to show you the right way to do it and here it is it’s
right way to do it and here it is it’s
right way to do it and here it is it’s called Macintosh and this is so much
called Macintosh and this is so much
called Macintosh and this is so much better that it’s going to beat you and
better that it’s going to beat you and
better that it’s going to beat you and we are going to do it and that’s what
we are going to do it and that’s what
we are going to do it and that’s what Apple stood for there’s a lot of forces
Apple stood for there’s a lot of forces
Apple stood for there’s a lot of forces in life that tend to tend to funnel us
in life that tend to tend to funnel us
in life that tend to tend to funnel us down into this institutionalized path
down into this institutionalized path
down into this institutionalized path and where people you know where people
and where people you know where people
and where people you know where people sometimes forget that that they’re very
sometimes forget that that they’re very
sometimes forget that that they’re very unique and that they have very unique
unique and that they have very unique
unique and that they have very unique feelings and perspectives and again it’s
feelings and perspectives and again it’s
feelings and perspectives and again it’s you know the whole computer industry
you know the whole computer industry
you know the whole computer industry wants to forget about the humanist side
wants to forget about the humanist side
wants to forget about the humanist side and just focus on the technology and a
and just focus on the technology and a
and just focus on the technology and a lot of our industry focuses just on more
lot of our industry focuses just on more
lot of our industry focuses just on more is better more megahertz and megabytes
is better more megahertz and megabytes
is better more megahertz and megabytes and you know speeds and feeds we call it
and you know speeds and feeds we call it
and you know speeds and feeds we call it but we think there’s a whole other side
but we think there’s a whole other side
but we think there’s a whole other side of the coin which is what do you do with
of the coin which is what do you do with
of the coin which is what do you do with these things can we do more than just
these things can we do more than just
these things can we do more than just spreadsheets and word processors can we
spreadsheets and word processors can we
spreadsheets and word processors can we help you express yourself in richer ways
help you express yourself in richer ways
help you express yourself in richer ways in your music in your movies in your
in your music in your movies in your
in your music in your movies in your photography and these kinds of things
photography and these kinds of things
photography and these kinds of things that people want to do most we will some
that people want to do most we will some
that people want to do most we will some people here but I don’t think most
people here but I don’t think most
people here but I don’t think most people know that there was actually a
people know that there was actually a
people know that there was actually a some Microsoft software in that Apple 2
some Microsoft software in that Apple 2
some Microsoft software in that Apple 2 computer you want to talk about what
computer you want to talk about what
computer you want to talk about what happened there how that how that
happened there how that how that
happened there how that how that occurred yeah they there’d been the
occurred yeah they there’d been the
occurred yeah they there’d been the Altair and a few other companies X about
Altair and a few other companies X about
Altair and a few other companies X about 24 that had done various machines but
24 that had done various machines but
24 that had done various machines but the 77 group included the pet tier on
the 77 group included the pet tier on
the 77 group included the pet tier on Eden Amador and the Commodore pet
Eden Amador and the Commodore pet
Eden Amador and the Commodore pet trs-80 and the Apple to the original
trs-80 and the Apple to the original
trs-80 and the Apple to the original Apple to basic manager basic we had
Apple to basic manager basic we had
Apple to basic manager basic we had nothing to do it but then there was a
nothing to do it but then there was a
nothing to do it but then there was a floating point one where and I mostly
floating point one where and I mostly
floating point one where and I mostly worked with walls on that I made me tell
worked with walls on that I made me tell
worked with walls on that I made me tell the story okay why my partner we start
the story okay why my partner we start
the story okay why my partner we start out with guiding Steve Wozniak brilliant
out with guiding Steve Wozniak brilliant
out with guiding Steve Wozniak brilliant brilliant guy he writes this basic it is
brilliant guy he writes this basic it is
brilliant guy he writes this basic it is like the best basic on the planet it
like the best basic on the planet it
like the best basic on the planet it does stuff that no other basics ever
does stuff that no other basics ever
does stuff that no other basics ever done you don’t have to run it to find
done you don’t have to run it to find
done you don’t have to run it to find your error messages it finds them when
your error messages it finds them when
your error messages it finds them when you type it in stuff it’s perfect in
you type it in stuff it’s perfect in
you type it in stuff it’s perfect in every way except for one thing which is
every way except for one thing which is
every way except for one thing which is it’s just fixed point right it’s not
it’s just fixed point right it’s not
it’s just fixed point right it’s not it’s not floating point and so we’re
it’s not floating point and so we’re
it’s not floating point and so we’re getting a lot of input that people want
getting a lot of input that people want
getting a lot of input that people want this basic to be floating point and like
this basic to be floating point and like
this basic to be floating point and like we’re big and laws please please make
we’re big and laws please please make
we’re big and laws please please make this floating pose we how many people
this floating pose we how many people
this floating pose we how many people are an Apple me yeah the beggin laws to
are an Apple me yeah the beggin laws to
are an Apple me yeah the beggin laws to make this floating point and he just
make this floating point and he just
make this floating point and he just never does it you know when he wrote it
never does it you know when he wrote it
never does it you know when he wrote it by hand on paper I mean you know he
by hand on paper I mean you know he
by hand on paper I mean you know he didn’t he didn’t have an assembler or
didn’t he didn’t have an assembler or
didn’t he didn’t have an assembler or anything to write with it was all just
anything to write with it was all just
anything to write with it was all just written on paper he type it in he just
written on paper he type it in he just
written on paper he type it in he just never got around to making by any point
never got around to making by any point
never got around to making by any point well this is one of the mysteries of
well this is one of the mysteries of
well this is one of the mysteries of life I don’t know he never did and so
life I don’t know he never did and so
life I don’t know he never did and so you know Microsoft had this very popular
you know Microsoft had this very popular
you know Microsoft had this very popular really good floating-point basic that we
really good floating-point basic that we
really good floating-point basic that we ended up going to them and saying help
ended up going to them and saying help
ended up going to them and saying help and and how much was that I think you
and and how much was that I think you
and and how much was that I think you were telling us arose $31,000 that Apple
were telling us arose $31,000 that Apple
were telling us arose $31,000 that Apple paid you for the floating-point basic
paid you for the floating-point basic
paid you for the floating-point basic and I flew out to Apple I spent two days
and I flew out to Apple I spent two days
and I flew out to Apple I spent two days there getting the cassette the cassette
there getting the cassette the cassette
there getting the cassette the cassette tapes for the main ways that people
tapes for the main ways that people
tapes for the main ways that people stored things up the finite and that was
stored things up the finite and that was
stored things up the finite and that was fun after the five foam came Mac was
fun after the five foam came Mac was
fun after the five foam came Mac was gone the product line just didn’t evolve
gone the product line just didn’t evolve
gone the product line just didn’t evolve as fast if people isn’t there as it
as fast if people isn’t there as it
as fast if people isn’t there as it needed to and we were actually
needed to and we were actually
needed to and we were actually negotiating a deal to invest and make
negotiating a deal to invest and make
negotiating a deal to invest and make some commitments and things with Gil
some commitments and things with Gil
some commitments and things with Gil Amelio and no seriously and we mean
Amelio and no seriously and we mean
Amelio and no seriously and we mean helping me to him I’m sorry to saying
helping me to him I’m sorry to saying
helping me to him I’m sorry to saying the word bill neely it could be uh and
the word bill neely it could be uh and
the word bill neely it could be uh and so I was calling him up on the weekend
so I was calling him up on the weekend
so I was calling him up on the weekend and all this stuff and next thing I knew
and all this stuff and next thing I knew
and all this stuff and next thing I knew speed called me up said don’t worry
speed called me up said don’t worry
speed called me up said don’t worry about that negotiation with Gil from
about that negotiation with Gil from
about that negotiation with Gil from years ago
you can just talk to me now and I
you can just talk to me now and I Wow you’ll deal with a nice guy he is
Wow you’ll deal with a nice guy he is
Wow you’ll deal with a nice guy he is saying he said Apple is like a ship with
saying he said Apple is like a ship with
saying he said Apple is like a ship with a hole in the bottom leaking water and
a hole in the bottom leaking water and
a hole in the bottom leaking water and my job is to get the ship pointed in the
my job is to get the ship pointed in the
my job is to get the ship pointed in the right direction I think that as you know
right direction I think that as you know
right direction I think that as you know right now the computer industry is in
right now the computer industry is in
right now the computer industry is in the tank personal computers big
the tank personal computers big
the tank personal computers big computers everything and it difficult
computers everything and it difficult
computers everything and it difficult it’s a difficult time but I’m sure that
it’s a difficult time but I’m sure that
it’s a difficult time but I’m sure that Henry Ford had a few bad quarters back
Henry Ford had a few bad quarters back
Henry Ford had a few bad quarters back in the 90s and the automobile had a sort
in the 90s and the automobile had a sort
in the 90s and the automobile had a sort of historical imperative it had the
of historical imperative it had the
of historical imperative it had the minute it was invented it sequence of
minute it was invented it sequence of
minute it was invented it sequence of events had to happen the same is true
events had to happen the same is true
events had to happen the same is true with the personal computer there is a
with the personal computer there is a
with the personal computer there is a tremendous momentum behind this and I
tremendous momentum behind this and I
tremendous momentum behind this and I think that this year maybe a delay this
think that this year maybe a delay this
think that this year maybe a delay this year we may look back and say well 1985
year we may look back and say well 1985
year we may look back and say well 1985 was a slow year but there is such
was a slow year but there is such
was a slow year but there is such momentum behind it that it will happen
momentum behind it that it will happen
momentum behind it that it will happen it will permeate and change forever our
it will permeate and change forever our
it will permeate and change forever our educational processes and my hope again
educational processes and my hope again
educational processes and my hope again is that not too many generations of
is that not too many generations of
is that not too many generations of students will pass through before this
students will pass through before this
students will pass through before this happens it will happen within 20 years
happens it will happen within 20 years
happens it will happen within 20 years it probably will happen within 10 years
it probably will happen within 10 years
it probably will happen within 10 years but it could happen within 5 years I am
but it could happen within 5 years I am
but it could happen within 5 years I am going back to the United States this
going back to the United States this
going back to the United States this weekend and then about two weeks from
weekend and then about two weeks from
weekend and then about two weeks from today I’ll be in the Soviet Union for
today I’ll be in the Soviet Union for
today I’ll be in the Soviet Union for the first time in Moscow because one of
the first time in Moscow because one of
the first time in Moscow because one of my dreams has been to sell Macintosh’s
my dreams has been to sell Macintosh’s
my dreams has been to sell Macintosh’s in the Soviet Union
and one of the highest agenda agenda is
and one of the highest agenda agenda is Amaya priority is to is to get them
Amaya priority is to is to get them
Amaya priority is to is to get them starting to think about exactly the same
starting to think about exactly the same
starting to think about exactly the same thing so maybe six months or a year year
thing so maybe six months or a year year
thing so maybe six months or a year year and a half from now we can have some
and a half from now we can have some
and a half from now we can have some Soviet schools here at our Europe
Soviet schools here at our Europe
Soviet schools here at our Europe consortium meeting
thank you guys so much for watching I
thank you guys so much for watching I made this vol.2 series because Carvin it
made this vol.2 series because Carvin it
made this vol.2 series because Carvin it desert asked me to so if there’s someone
desert asked me to so if there’s someone
desert asked me to so if there’s someone you’d like us to cover again for volume
you’d like us to cover again for volume
you’d like us to cover again for volume two
two
two leave in the comments below and I’ll see
leave in the comments below and I’ll see
leave in the comments below and I’ll see what I can do I’m also curious to figure
what I can do I’m also curious to figure
what I can do I’m also curious to figure out which of the ten rules what did
out which of the ten rules what did
out which of the ten rules what did Steve say that has the biggest impact on
Steve say that has the biggest impact on
Steve say that has the biggest impact on you what insight did you gain from this
you what insight did you gain from this
you what insight did you gain from this that you’re going to immediately apply
that you’re going to immediately apply
that you’re going to immediately apply to your business or to your life leave
to your business or to your life leave
to your business or to your life leave it down the comments below and I’m going
it down the comments below and I’m going
it down the comments below and I’m going to join in the discussion finally I want
to join in the discussion finally I want
to join in the discussion finally I want to give a quick shout out to Tim
to give a quick shout out to Tim
to give a quick shout out to Tim Schmoyer from video creators Tim thank
Schmoyer from video creators Tim thank
Schmoyer from video creators Tim thank you so much for picking up a copy of my
you so much for picking up a copy of my
you so much for picking up a copy of my book your one word as well as tweeting
book your one word as well as tweeting
book your one word as well as tweeting it out and being on the back cover as
it out and being on the back cover as
it out and being on the back cover as well I really really really appreciate
well I really really really appreciate
well I really really really appreciate your support so thank you guys again for
your support so thank you guys again for
your support so thank you guys again for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is much love I’ll
whatever your one word is much love I’ll
whatever your one word is much love I’ll see you soon
I remember reading an article when I was
I remember reading an article when I was about 12 years old I think it might have
about 12 years old I think it might have
about 12 years old I think it might have been in Scientific American where they
been in Scientific American where they
been in Scientific American where they measured the efficiency of locomotion
measured the efficiency of locomotion
measured the efficiency of locomotion for all these species on planet Earth
for all these species on planet Earth
for all these species on planet Earth how many kilocalories did they expand to
how many kilocalories did they expand to
how many kilocalories did they expand to get from point A to point B and the
get from point A to point B and the
get from point A to point B and the Condor one came in to top of the list
Condor one came in to top of the list
Condor one came in to top of the list surpassed everything else and humans
surpassed everything else and humans
surpassed everything else and humans came in about a third of the way down
came in about a third of the way down
came in about a third of the way down the list which was not such a great
the list which was not such a great
the list which was not such a great showing for the crown of creation and
showing for the crown of creation and
showing for the crown of creation and but somebody there had the imagination
but somebody there had the imagination
but somebody there had the imagination to test the efficiency of a human riding
to test the efficiency of a human riding
to test the efficiency of a human riding a bicycle human riding a bicycle blew
a bicycle human riding a bicycle blew
a bicycle human riding a bicycle blew away the Condor all the way off the top
away the Condor all the way off the top
away the Condor all the way off the top of the list and it made a really big
of the list and it made a really big
of the list and it made a really big impression on me that we humans are tool
impression on me that we humans are tool
impression on me that we humans are tool builders and that we can fashion tools
builders and that we can fashion tools
builders and that we can fashion tools that amplify these inherent abilities
that amplify these inherent abilities
that amplify these inherent abilities that we have to spectacular magnitudes
that we have to spectacular magnitudes
that we have to spectacular magnitudes and so for me a computer has always been
and so for me a computer has always been
and so for me a computer has always been a bicycle of the mind something that
a bicycle of the mind something that
a bicycle of the mind something that takes us far beyond our inherent
takes us far beyond our inherent
takes us far beyond our inherent abilities and I think we’re just at the
abilities and I think we’re just at the
abilities and I think we’re just at the early stages of this tool very early
early stages of this tool very early
early stages of this tool very early stages and we’ve come only a very short
stages and we’ve come only a very short
stages and we’ve come only a very short distance and it’s still in its formation
distance and it’s still in its formation
distance and it’s still in its formation but already we’ve seen enormous changes
but already we’ve seen enormous changes
but already we’ve seen enormous changes I think that’s nothing compared to
I think that’s nothing compared to
I think that’s nothing compared to what’s coming in the next hundred years
what’s coming in the next hundred years
what’s coming in the next hundred years interesting paradox is it is the network
interesting paradox is it is the network
interesting paradox is it is the network which is ultimately going to define and
which is ultimately going to define and
which is ultimately going to define and create the home computer market not
create the home computer market not
create the home computer market not keeping our recipes on these things or
keeping our recipes on these things or
keeping our recipes on these things or something like we thought in 1975 being
something like we thought in 1975 being
something like we thought in 1975 being a part of that network and not being
a part of that network and not being
a part of that network and not being able to stay away from it while you’re
able to stay away from it while you’re
able to stay away from it while you’re at home will drive people to get
at home will drive people to get
at home will drive people to get computers in every house just like we
computers in every house just like we
computers in every house just like we have a telephone in areas but computers
have a telephone in areas but computers
have a telephone in areas but computers then won’t be just computers they’ll be
then won’t be just computers they’ll be
then won’t be just computers they’ll be radios and stereos you know I think I
radios and stereos you know I think I
radios and stereos you know I think I think there’ll be just computers just
think there’ll be just computers just
think there’ll be just computers just like your phone isn’t your television
like your phone isn’t your television
like your phone isn’t your television set just like your toaster isn’t your
set just like your toaster isn’t your
set just like your toaster isn’t your radio I think there’ll be computers and
radio I think there’ll be computers and
radio I think there’ll be computers and they’ll have many of the capabilities of
they’ll have many of the capabilities of
they’ll have many of the capabilities of these other devices multimedia the
these other devices multimedia the
these other devices multimedia the ability to integrate sound and video in
ability to integrate sound and video in
ability to integrate sound and video in with the computer is absolutely coming
with the computer is absolutely coming
with the computer is absolutely coming but a lot of people have mistaken it as
but a lot of people have mistaken it as
but a lot of people have mistaken it as the end rather than the means we see
the end rather than the means we see
the end rather than the means we see multimedia as more more of a means in
multimedia as more more of a means in
multimedia as more more of a means in other words people aren’t going to buy a
other words people aren’t going to buy a
other words people aren’t going to buy a computer for multimedia they’re going to
computer for multimedia they’re going to
computer for multimedia they’re going to buy it for training or they’re going to
buy it for training or they’re going to
buy it for training or they’re going to buy it for interpreter
buy it for interpreter
buy it for interpreter communication and in that communication
communication and in that communication
communication and in that communication in addition to text they’re going to
in addition to text they’re going to
in addition to text they’re going to want voice they’re going to want
want voice they’re going to want
want voice they’re going to want potentially I might want to send you a
potentially I might want to send you a
potentially I might want to send you a video clip but the real market is to
video clip but the real market is to
video clip but the real market is to help us communicate better or to help us
help us communicate better or to help us
help us communicate better or to help us train somebody and we need to not lose
train somebody and we need to not lose
train somebody and we need to not lose sight of that
”
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