hi I’m Evan Carmichael and welcome to a special video edition of ask Evan today
special video edition of ask Evan today
special video edition of ask Evan today I’m going to answer a question for one
I’m going to answer a question for one
I’m going to answer a question for one of my readers Angela who asked me how I
of my readers Angela who asked me how I
of my readers Angela who asked me how I grew my business without spending any
grew my business without spending any
grew my business without spending any money on advertising
Angela’s question comes from our
Angela’s question comes from our Facebook page I recently posted a list
Facebook page I recently posted a list
Facebook page I recently posted a list here of my favorite tools and these are
here of my favorite tools and these are
here of my favorite tools and these are tools that I use to run my business and
tools that I use to run my business and
tools that I use to run my business and she left a comment saying under the
she left a comment saying under the
she left a comment saying under the growing your business portion I have to
growing your business portion I have to
growing your business portion I have to wonder with regard to marketing the
wonder with regard to marketing the
wonder with regard to marketing the brand is that it certainly I found you
brand is that it certainly I found you
brand is that it certainly I found you via a link from another website with the
via a link from another website with the
via a link from another website with the right hook to reel me in I found an
right hook to reel me in I found an
right hook to reel me in I found an attractive and useful website to keep me
attractive and useful website to keep me
attractive and useful website to keep me hooked I opted for the email newsletter
hooked I opted for the email newsletter
hooked I opted for the email newsletter because I wanted more and liked on
because I wanted more and liked on
because I wanted more and liked on Facebook for real-time feeling
Facebook for real-time feeling
Facebook for real-time feeling reinforced when the positive inspiring
reinforced when the positive inspiring
reinforced when the positive inspiring stories it doesn’t seem to me at all
stories it doesn’t seem to me at all
stories it doesn’t seem to me at all like you’ve wasted thousands on any
like you’ve wasted thousands on any
like you’ve wasted thousands on any advertising am i correct my employer put
advertising am i correct my employer put
advertising am i correct my employer put me in charge of building our web
me in charge of building our web
me in charge of building our web presence and we don’t have a big budget
presence and we don’t have a big budget
presence and we don’t have a big budget nor do I have much time for this as I
nor do I have much time for this as I
nor do I have much time for this as I have other responsibilities but your
have other responsibilities but your
have other responsibilities but your formula here seems simple and it works
formula here seems simple and it works
formula here seems simple and it works please advise if I’ve missed something
please advise if I’ve missed something
please advise if I’ve missed something here your beacon I truly value be doing
here your beacon I truly value be doing
here your beacon I truly value be doing well first of all Angela thank you for
well first of all Angela thank you for
well first of all Angela thank you for for the kind words
for the kind words
for the kind words I replied below Angela my advertising
I replied below Angela my advertising
I replied below Angela my advertising budget is zero dollars everything has
budget is zero dollars everything has
budget is zero dollars everything has been done through SEO social media and
been done through SEO social media and
been done through SEO social media and the media and by the media I mean
the media and by the media I mean
the media and by the media I mean offline traditional media and I thought
offline traditional media and I thought
offline traditional media and I thought I’d create this quick video to expand on
I’d create this quick video to expand on
I’d create this quick video to expand on that a little bit more and show you
that a little bit more and show you
that a little bit more and show you exactly how I built my business without
exactly how I built my business without
exactly how I built my business without having to spend any money on advertising
having to spend any money on advertising
having to spend any money on advertising so here we go
the first thing I recommend is to make
the first thing I recommend is to make smart use of seo seo is great because it
smart use of seo seo is great because it
smart use of seo seo is great because it drives targeted traffic to your website
drives targeted traffic to your website
drives targeted traffic to your website and it’s people who are looking to solve
and it’s people who are looking to solve
and it’s people who are looking to solve a problem right they’ve searched in a
a problem right they’ve searched in a
a problem right they’ve searched in a keyword because they have a problem and
keyword because they have a problem and
keyword because they have a problem and hopefully you can help solve it but SEO
hopefully you can help solve it but SEO
hopefully you can help solve it but SEO starts with having really good content
starts with having really good content
starts with having really good content so you have to think about the content
so you have to think about the content
so you have to think about the content that you’re gonna have on your site that
that you’re gonna have on your site that
that you’re gonna have on your site that start driving some of that traffic when
start driving some of that traffic when
start driving some of that traffic when I first started my site I was writing
I first started my site I was writing
I first started my site I was writing out the content and I really started
out the content and I really started
out the content and I really started around doing these famous entrepreneur
around doing these famous entrepreneur
around doing these famous entrepreneur profiles so here’s one example to neva
profiles so here’s one example to neva
profiles so here’s one example to neva Roddick who’s the founder of the body
Roddick who’s the founder of the body
Roddick who’s the founder of the body shop and I would start writing some of
shop and I would start writing some of
shop and I would start writing some of this content because I found it
this content because I found it
this content because I found it inspiring and then one of the reasons
inspiring and then one of the reasons
inspiring and then one of the reasons that my business was able to grow is I
that my business was able to grow is I
that my business was able to grow is I delegated some of those responsibilities
delegated some of those responsibilities
delegated some of those responsibilities so I realized I could only do so much in
so I realized I could only do so much in
so I realized I could only do so much in terms of content creation so I ended up
terms of content creation so I ended up
terms of content creation so I ended up hiring somebody to help me create these
hiring somebody to help me create these
hiring somebody to help me create these famous entrepreneur profiles and now we
famous entrepreneur profiles and now we
famous entrepreneur profiles and now we have the largest collection of famous
have the largest collection of famous
have the largest collection of famous entrepreneur profiles online and you can
entrepreneur profiles online and you can
entrepreneur profiles online and you can see some of the people who we’ve
see some of the people who we’ve
see some of the people who we’ve profiled here on the side and then we
profiled here on the side and then we
profiled here on the side and then we open it up to allowing other experts who
open it up to allowing other experts who
open it up to allowing other experts who able to brighten between be content to
able to brighten between be content to
able to brighten between be content to the site and we created an article
the site and we created an article
the site and we created an article director here where there’s all these
director here where there’s all these
director here where there’s all these different categories and people can
different categories and people can
different categories and people can contribute content you know if your
contribute content you know if your
contribute content you know if your business coach you can add articles to
business coach you can add articles to
business coach you can add articles to our website that deal with business
our website that deal with business
our website that deal with business coaching show off your expertise each
coaching show off your expertise each
coaching show off your expertise each one will get manually reviewed by an
one will get manually reviewed by an
one will get manually reviewed by an editor on our team and then we’ll go
editor on our team and then we’ll go
editor on our team and then we’ll go live and help to promote the business so
live and help to promote the business so
live and help to promote the business so you have to try to find ways to give
you have to try to find ways to give
you have to try to find ways to give incentives to people to want to
incentives to people to want to
incentives to people to want to contribute content to the site so it’s
contribute content to the site so it’s
contribute content to the site so it’s not just you doing everything this works
not just you doing everything this works
not just you doing everything this works especially well if your time crunched
especially well if your time crunched
especially well if your time crunched and you have other responsibilities like
and you have other responsibilities like
and you have other responsibilities like like you mentioned so you want to make
like you mentioned so you want to make
like you mentioned so you want to make sure you can get other people involved
sure you can get other people involved
sure you can get other people involved and you want to try to find an incentive
and you want to try to find an incentive
and you want to try to find an incentive to do so you don’t have to go and create
to do so you don’t have to go and create
to do so you don’t have to go and create a huge content site like mine but you
a huge content site like mine but you
a huge content site like mine but you want to think about how you can add
want to think about how you can add
want to think about how you can add regular content to your website
regular content to your website
regular content to your website a quick example that I can show you is
a quick example that I can show you is
a quick example that I can show you is through my blog and on the blog you’ll
through my blog and on the blog you’ll
through my blog and on the blog you’ll see that I’ve created a whole bunch of
see that I’ve created a whole bunch of
see that I’ve created a whole bunch of content myself and I’ll write on a
content myself and I’ll write on a
content myself and I’ll write on a regular basis still talking about famous
regular basis still talking about famous
regular basis still talking about famous entrepreneurs so the five gutsiest
entrepreneurs so the five gutsiest
entrepreneurs so the five gutsiest entrepreneurs of all time but then I’ll
entrepreneurs of all time but then I’ll
entrepreneurs of all time but then I’ll also get some help and we’ll do
also get some help and we’ll do
also get some help and we’ll do infographics so these are pictures
infographics so these are pictures
infographics so these are pictures describing articles I will do lists of
describing articles I will do lists of
describing articles I will do lists of top 50 blogs on a certain category and
top 50 blogs on a certain category and
top 50 blogs on a certain category and this I have outsourced to people on my
this I have outsourced to people on my
this I have outsourced to people on my team and will also do interviews so here
team and will also do interviews so here
team and will also do interviews so here we have an interview with Stan Procop
we have an interview with Stan Procop
we have an interview with Stan Procop another interview he down here with Brad
another interview he down here with Brad
another interview he down here with Brad Swift who are both experts and authors
Swift who are both experts and authors
Swift who are both experts and authors on my website and that’s a great way to
on my website and that’s a great way to
on my website and that’s a great way to get content onto your website without
get content onto your website without
get content onto your website without you having to do a lot of work
you having to do a lot of work
you having to do a lot of work so you’re basically asking questions and
so you’re basically asking questions and
so you’re basically asking questions and hopefully it’s content that’d be
hopefully it’s content that’d be
hopefully it’s content that’d be relevant to your readers and it’s a
relevant to your readers and it’s a
relevant to your readers and it’s a great way to generate that content and
great way to generate that content and
great way to generate that content and start driving traffic to your website so
start driving traffic to your website so
start driving traffic to your website so you want to start thinking about the
you want to start thinking about the
you want to start thinking about the types of content that you can add to
types of content that you can add to
types of content that you can add to your site on a regular basis and what
your site on a regular basis and what
your site on a regular basis and what you can do yourself what you might be
you can do yourself what you might be
you can do yourself what you might be able to do with other people on your
able to do with other people on your
able to do with other people on your team and then also potentially people
team and then also potentially people
team and then also potentially people outside your team how they might be able
outside your team how they might be able
outside your team how they might be able to contribute content to your website
so SEO helped drive a lot of traffic to
so SEO helped drive a lot of traffic to my website we’ve had millions of
my website we’ve had millions of
my website we’ve had millions of entrepreneurs check it out over the
entrepreneurs check it out over the
entrepreneurs check it out over the years but now most of my time is spent
years but now most of my time is spent
years but now most of my time is spent naturally on the social media side and I
naturally on the social media side and I
naturally on the social media side and I really enjoyed it’s a way to connect
really enjoyed it’s a way to connect
really enjoyed it’s a way to connect with with entrepreneurs on a more
with with entrepreneurs on a more
with with entrepreneurs on a more personal level and try to build
personal level and try to build
personal level and try to build relationships with some of the people
relationships with some of the people
relationships with some of the people who are checking out your site that can
who are checking out your site that can
who are checking out your site that can be a little challenging through just a
be a little challenging through just a
be a little challenging through just a SEO presence so one of the first things
SEO presence so one of the first things
SEO presence so one of the first things you want to do after you set up your
you want to do after you set up your
you want to do after you set up your accounts I spend most of my time on
accounts I spend most of my time on
accounts I spend most of my time on Twitter Facebook and YouTube and you
Twitter Facebook and YouTube and you
Twitter Facebook and YouTube and you want to make it really easy for people
want to make it really easy for people
want to make it really easy for people to be able to find you and follow you on
to be able to find you and follow you on
to be able to find you and follow you on different accounts so at the top of all
different accounts so at the top of all
different accounts so at the top of all of my pages you’ll see I have a banner
of my pages you’ll see I have a banner
of my pages you’ll see I have a banner that looks like this it has my blog my
that looks like this it has my blog my
that looks like this it has my blog my tweets my facebook my youtube videos and
tweets my facebook my youtube videos and
tweets my facebook my youtube videos and lists of my tools so you can easily find
lists of my tools so you can easily find
lists of my tools so you can easily find me depending on if you’re more of a
me depending on if you’re more of a
me depending on if you’re more of a Twitter person or Facebook or YouTube so
Twitter person or Facebook or YouTube so
Twitter person or Facebook or YouTube so you want to make that really obvious for
you want to make that really obvious for
you want to make that really obvious for people I find it’s really helpful if you
people I find it’s really helpful if you
people I find it’s really helpful if you keep – a posting schedule so come up
keep – a posting schedule so come up
keep – a posting schedule so come up with ideas of what you’re going to be
with ideas of what you’re going to be
with ideas of what you’re going to be able to talk about I tend to focus on
able to talk about I tend to focus on
able to talk about I tend to focus on the business side of things I’m not
the business side of things I’m not
the business side of things I’m not posting about my dog or what I’m eating
posting about my dog or what I’m eating
posting about my dog or what I’m eating for breakfast but high-value things that
for breakfast but high-value things that
for breakfast but high-value things that I think entrepreneurs would be
I think entrepreneurs would be
I think entrepreneurs would be interesting and find inspirational and
interesting and find inspirational and
interesting and find inspirational and you can see a mix of things that I post
you can see a mix of things that I post
you can see a mix of things that I post so if I click on my Twitter account
so if I click on my Twitter account
so if I click on my Twitter account you’ll see that I’m a thank them I may
you’ll see that I’m a thank them I may
you’ll see that I’m a thank them I may do some personal responses to people who
do some personal responses to people who
do some personal responses to people who have enjoyed my tweets I’ll post links
have enjoyed my tweets I’ll post links
have enjoyed my tweets I’ll post links to things that I enjoy some videos that
to things that I enjoy some videos that
to things that I enjoy some videos that I’m working on I’ll post quotes from
I’m working on I’ll post quotes from
I’m working on I’ll post quotes from famous entrepreneurs that I think are
famous entrepreneurs that I think are
famous entrepreneurs that I think are inspiring and I’ll usually post one to
inspiring and I’ll usually post one to
inspiring and I’ll usually post one to three times a day so it’s not overload
three times a day so it’s not overload
three times a day so it’s not overload for people and people end up subscribing
for people and people end up subscribing
for people and people end up subscribing and retweeting and it’s a great way to
and retweeting and it’s a great way to
and retweeting and it’s a great way to start building connections with people
start building connections with people
start building connections with people who are talking about you and you want
who are talking about you and you want
who are talking about you and you want to encourage those people because they
to encourage those people because they
to encourage those people because they are out there telling all their friends
are out there telling all their friends
are out there telling all their friends about you so you want to recognize them
about you so you want to recognize them
about you so you want to recognize them and give them the opportunity to tell
and give them the opportunity to tell
and give them the opportunity to tell even more people
even more people
even more people on my facebook channel I’ll do similar
on my facebook channel I’ll do similar
on my facebook channel I’ll do similar things Facebook is really good for
things Facebook is really good for
things Facebook is really good for pictures so one of the things I’ve done
pictures so one of the things I’ve done
pictures so one of the things I’ve done is I take pictures of people who I’m
is I take pictures of people who I’m
is I take pictures of people who I’m meeting with and I’ll put them in here
meeting with and I’ll put them in here
meeting with and I’ll put them in here and I’ll profile them and put a link
and I’ll profile them and put a link
and I’ll profile them and put a link back to their site I’ll also show things
back to their site I’ll also show things
back to their site I’ll also show things such as when I’m reading just refresh
such as when I’m reading just refresh
such as when I’m reading just refresh that and you can also ask questions of
that and you can also ask questions of
that and you can also ask questions of the week so I’ll ask a question every
the week so I’ll ask a question every
the week so I’ll ask a question every week and get a lot of replies and it’s a
week and get a lot of replies and it’s a
week and get a lot of replies and it’s a really great way again to connect with
really great way again to connect with
really great way again to connect with your community of followers and be able
your community of followers and be able
your community of followers and be able to follow up with them on an individual
to follow up with them on an individual
to follow up with them on an individual basis so you want to empower your
basis so you want to empower your
basis so you want to empower your champions you may not find out about
champions you may not find out about
champions you may not find out about these people normally through your SEO
these people normally through your SEO
these people normally through your SEO that’s not loading but something may be
that’s not loading but something may be
that’s not loading but something may be happening with Facebook at the moment
happening with Facebook at the moment
happening with Facebook at the moment but I’m newer on Facebook and I really
but I’m newer on Facebook and I really
but I’m newer on Facebook and I really like it as an opportunity to be able to
like it as an opportunity to be able to
like it as an opportunity to be able to connect with with readers finally
connect with with readers finally
connect with with readers finally YouTube is where I spend a lot of time
YouTube is where I spend a lot of time
YouTube is where I spend a lot of time as well and I’ll try to create videos on
as well and I’ll try to create videos on
as well and I’ll try to create videos on an ongoing basis so here’s my YouTube
an ongoing basis so here’s my YouTube
an ongoing basis so here’s my YouTube channel and you can see some of the
channel and you can see some of the
channel and you can see some of the videos that that we’ve launched if I
videos that that we’ve launched if I
videos that that we’ve launched if I click on see y’all it’ll show all of
click on see y’all it’ll show all of
click on see y’all it’ll show all of them and it’ll show that you know they
them and it’ll show that you know they
them and it’ll show that you know they get some good views and they get some
get some good views and they get some
get some good views and they get some good comments and it’s again a great way
good comments and it’s again a great way
good comments and it’s again a great way I try to reply to every comment that
I try to reply to every comment that
I try to reply to every comment that that gets put up on my video and if
that gets put up on my video and if
that gets put up on my video and if people give a thumbs up and leave
people give a thumbs up and leave
people give a thumbs up and leave comments on it again you know hopefully
comments on it again you know hopefully
comments on it again you know hopefully they’re telling their friends and
they’re telling their friends and
they’re telling their friends and they’re coming back to the site and
they’re coming back to the site and
they’re coming back to the site and you’re trying to encourage them to be a
you’re trying to encourage them to be a
you’re trying to encourage them to be a little more sticky with the website than
little more sticky with the website than
little more sticky with the website than just coming we didn’t want use of
just coming we didn’t want use of
just coming we didn’t want use of content and taking off another great way
content and taking off another great way
content and taking off another great way to encourage this is through a
to encourage this is through a
to encourage this is through a newsletter and that’s how a lot of
newsletter and that’s how a lot of
newsletter and that’s how a lot of people end up sticking on my website so
people end up sticking on my website so
people end up sticking on my website so I’ve got over here an option on all of
I’ve got over here an option on all of
I’ve got over here an option on all of our pages to sign up to join my
our pages to sign up to join my
our pages to sign up to join my newsletter and here I’ll send them
newsletter and here I’ll send them
newsletter and here I’ll send them weekly tips and advice nothing really
weekly tips and advice nothing really
weekly tips and advice nothing really selling product but more offering value
selling product but more offering value
selling product but more offering value add information I think is inspiring and
add information I think is inspiring and
add information I think is inspiring and helpful and that’s a great way to get
helpful and that’s a great way to get
helpful and that’s a great way to get people to come back to your site so
people to come back to your site so
people to come back to your site so somebody who lands on your website they
somebody who lands on your website they
somebody who lands on your website they may
may
may something but then you know they go off
something but then you know they go off
something but then you know they go off somewhere else you may not ever get them
somewhere else you may not ever get them
somewhere else you may not ever get them back again so if you have a newsletter
back again so if you have a newsletter
back again so if you have a newsletter and a great way to get them to sign up
and a great way to get them to sign up
and a great way to get them to sign up to join the newsletter then you have a
to join the newsletter then you have a
to join the newsletter then you have a way to stay in touch with them offer
way to stay in touch with them offer
way to stay in touch with them offer them deals give them high value
them deals give them high value
them deals give them high value information but the point here of the
information but the point here of the
information but the point here of the the newsletter and social media is we
the newsletter and social media is we
the newsletter and social media is we start building our relationship with
start building our relationship with
start building our relationship with people you become known as the expert
people you become known as the expert
people you become known as the expert for whatever category you’re in and a
for whatever category you’re in and a
for whatever category you’re in and a trusted resource and whenever somebody
trusted resource and whenever somebody
trusted resource and whenever somebody needs help they’re going to come back to
needs help they’re going to come back to
needs help they’re going to come back to you to hopefully buy your service or
you to hopefully buy your service or
you to hopefully buy your service or sign up for your products or whatever it
sign up for your products or whatever it
sign up for your products or whatever it is that eventually you’re able to make
is that eventually you’re able to make
is that eventually you’re able to make money from the last point I want to talk
money from the last point I want to talk
money from the last point I want to talk about is the use of offline media and
about is the use of offline media and
about is the use of offline media and offline media is still very powerful we
offline media is still very powerful we
offline media is still very powerful we may think in the online world because
may think in the online world because
may think in the online world because we’re online entrepreneurs but you still
we’re online entrepreneurs but you still
we’re online entrepreneurs but you still want to be able to hopefully use some
want to be able to hopefully use some
want to be able to hopefully use some offline media to generate some awareness
offline media to generate some awareness
offline media to generate some awareness about your business and showcase
about your business and showcase
about your business and showcase yourself as an expert so I love doing
yourself as an expert so I love doing
yourself as an expert so I love doing offline media if you check out my about
offline media if you check out my about
offline media if you check out my about page I’ve created a page that shows some
page I’ve created a page that shows some
page I’ve created a page that shows some of the media coverage that I’ve done
of the media coverage that I’ve done
of the media coverage that I’ve done been fortunate to get a number of pretty
been fortunate to get a number of pretty
been fortunate to get a number of pretty high profile media coverage and you want
high profile media coverage and you want
high profile media coverage and you want to showcase that you’re an expert so
to showcase that you’re an expert so
to showcase that you’re an expert so whatever industry you’re in you better
whatever industry you’re in you better
whatever industry you’re in you better be good at it if you’re going to become
be good at it if you’re going to become
be good at it if you’re going to become an entrepreneur and be successful so why
an entrepreneur and be successful so why
an entrepreneur and be successful so why not expose your expertise to the media
not expose your expertise to the media
not expose your expertise to the media and be able to comment on stories as I
and be able to comment on stories as I
and be able to comment on stories as I come out what I’ve done is highlighted
come out what I’ve done is highlighted
come out what I’ve done is highlighted some of the media that I’ve been
some of the media that I’ve been
some of the media that I’ve been involved with and then show at the
involved with and then show at the
involved with and then show at the bottom if people want to interview you
bottom if people want to interview you
bottom if people want to interview you mean here’s email address to be able to
mean here’s email address to be able to
mean here’s email address to be able to connect with me I what I did when I
connect with me I what I did when I
connect with me I what I did when I first was getting started was I made a
first was getting started was I made a
first was getting started was I made a list of all the different media outlets
list of all the different media outlets
list of all the different media outlets that I could think of and started to go
that I could think of and started to go
that I could think of and started to go through one by one and find Entrepreneur
through one by one and find Entrepreneur
through one by one and find Entrepreneur related
related
related News reporters who have at those media
News reporters who have at those media
News reporters who have at those media outlets and I would draft a new press
outlets and I would draft a new press
outlets and I would draft a new press release every two weeks and send it out
release every two weeks and send it out
release every two weeks and send it out and every time I did that I would always
and every time I did that I would always
and every time I did that I would always get some kind of reply from somebody and
get some kind of reply from somebody and
get some kind of reply from somebody and the key here is when you do a press
the key here is when you do a press
the key here is when you do a press release you don’t want to just focus on
release you don’t want to just focus on
release you don’t want to just focus on you right you’re not focusing on a
you right you’re not focusing on a
you right you’re not focusing on a product or service you’re launching
product or service you’re launching
product or service you’re launching because people don’t care about that you
because people don’t care about that you
because people don’t care about that you want to pitch a story and then you want
want to pitch a story and then you want
want to pitch a story and then you want to showcase your expertise in answering
to showcase your expertise in answering
to showcase your expertise in answering questions about that story and then at
questions about that story and then at
questions about that story and then at the bottom is where it can get a little
the bottom is where it can get a little
the bottom is where it can get a little bit more self-promotional because they
bit more self-promotional because they
bit more self-promotional because they want to say you know you are an expert
want to say you know you are an expert
want to say you know you are an expert from whatever company the more you can
from whatever company the more you can
from whatever company the more you can make it a story the easier it is for
make it a story the easier it is for
make it a story the easier it is for reporters to be able to write about you
reporters to be able to write about you
reporters to be able to write about you and if you make their job easier
and if you make their job easier
and if you make their job easier they’re more likely to do it if you
they’re more likely to do it if you
they’re more likely to do it if you think about your experience between
think about your experience between
think about your experience between advertising and getting featured in a
advertising and getting featured in a
advertising and getting featured in a news story I take the news stor hands
news story I take the news stor hands
news story I take the news stor hands down every time if you think about your
down every time if you think about your
down every time if you think about your own experience reading a magazine for
own experience reading a magazine for
own experience reading a magazine for example you spend more time reading the
example you spend more time reading the
example you spend more time reading the ad you spend more time reading the
ad you spend more time reading the
ad you spend more time reading the editorial all of the stories right which
editorial all of the stories right which
editorial all of the stories right which one costs less obviously getting in the
one costs less obviously getting in the
one costs less obviously getting in the media can be really cheap compared to
media can be really cheap compared to
media can be really cheap compared to taking out advertising so it takes a
taking out advertising so it takes a
taking out advertising so it takes a little bit of time to do it you got to
little bit of time to do it you got to
little bit of time to do it you got to really think about your stories but I
really think about your stories but I
really think about your stories but I found that to be super helpful and
found that to be super helpful and
found that to be super helpful and helping me be able to get into a lot of
helping me be able to get into a lot of
helping me be able to get into a lot of different media one of the tools they
different media one of the tools they
different media one of the tools they also recommend on my tools that that
also recommend on my tools that that
also recommend on my tools that that helped me is a service called PR leads
helped me is a service called PR leads
helped me is a service called PR leads and should be somewhere here a lot of
and should be somewhere here a lot of
and should be somewhere here a lot of different tools that used to grow my
different tools that used to grow my
different tools that used to grow my business right here so it’s under the
business right here so it’s under the
business right here so it’s under the grow your business section a service
grow your business section a service
grow your business section a service called PR leads and this is where
called PR leads and this is where
called PR leads and this is where reporters will actually submit their
reporters will actually submit their
reporters will actually submit their stories that they’re working on and
stories that they’re working on and
stories that they’re working on and they’re looking for experts now there is
they’re looking for experts now there is
they’re looking for experts now there is a cost of this is a $99 a month and I’ve
a cost of this is a $99 a month and I’ve
a cost of this is a $99 a month and I’ve used it to get into New York Times and
used it to get into New York Times and
used it to get into New York Times and fork and some other leading publications
fork and some other leading publications
fork and some other leading publications and that looks really good you can put
and that looks really good you can put
and that looks really good you can put that on your website that now you’ve
that on your website that now you’ve
that on your website that now you’ve been a featured expert for whatever
been a featured expert for whatever
been a featured expert for whatever publication and once that starts
publication and once that starts
publication and once that starts everybody else starts coming so if you
everybody else starts coming so if you
everybody else starts coming so if you get into one publication you’d start
get into one publication you’d start
get into one publication you’d start getting calls from others and others and
getting calls from others and others and
getting calls from others and others and others and it starts the snowball until
others and it starts the snowball until
others and it starts the snowball until you become you know the expert the guru
you become you know the expert the guru
you become you know the expert the guru for whatever industry that you’re you’re
for whatever industry that you’re you’re
for whatever industry that you’re you’re in so I found off I needed to be highly
in so I found off I needed to be highly
in so I found off I needed to be highly effective as well and helping me drive
effective as well and helping me drive
effective as well and helping me drive business to my website and me not having
business to my website and me not having
business to my website and me not having to spend a lot of money or zero on
to spend a lot of money or zero on
to spend a lot of money or zero on advertising
thank you for joining me for another
thank you for joining me for another edition of apps Gavin I hope you enjoyed
edition of apps Gavin I hope you enjoyed
edition of apps Gavin I hope you enjoyed the video and I encourage you to
the video and I encourage you to
the video and I encourage you to continue using SEO social media and
continue using SEO social media and
continue using SEO social media and offline media to grow your business let
offline media to grow your business let
offline media to grow your business let me know if you have any questions if you
me know if you have any questions if you
me know if you have any questions if you liked the video and love to hear your
liked the video and love to hear your
liked the video and love to hear your thoughts and feedback please give it a
thoughts and feedback please give it a
thoughts and feedback please give it a thumbs up below and also leave a comment
thumbs up below and also leave a comment
thumbs up below and also leave a comment as well and stay tuned for the next
as well and stay tuned for the next
as well and stay tuned for the next episode
”
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