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“A BAD Plan is BETTER Than NO Plan!” – Peter Thiel (@peterthiel) – Top 10 Rules


if you’re looking for ways to get in the

if you’re looking for ways to get in the right environment don’t conform and do

right environment don’t conform and do

right environment don’t conform and do what’s meaningful then this video is for

what’s meaningful then this video is for

what’s meaningful then this video is for you we always want to fit in and this uh

you we always want to fit in and this uh

you we always want to fit in and this uh this this pressure to fit in is uh is

this this pressure to fit in is uh is

this this pressure to fit in is uh is really powerful you want to be in the

really powerful you want to be in the

really powerful you want to be in the place where you can talk to as many

place where you can talk to as many

place where you can talk to as many people as possible about your ideas I

people as possible about your ideas I

people as possible about your ideas I think you should be doing something

think you should be doing something

think you should be doing something you’re passionate about

you’re passionate about

you’re passionate about what’s that belief nation it’s Evan my

what’s that belief nation it’s Evan my

what’s that belief nation it’s Evan my one word is believing I believe in you I

one word is believing I believe in you I

one word is believing I believe in you I believe you have an amazing gift inside

believe you have an amazing gift inside

believe you have an amazing gift inside you that I want to see explode out into

you that I want to see explode out into

you that I want to see explode out into the world so let’s get your motivation

the world so let’s get your motivation

the world so let’s get your motivation to attend and get you believing in you

to attend and get you believing in you

to attend and get you believing in you grab a snack and chew on today’s lessons

grab a snack and chew on today’s lessons

grab a snack and chew on today’s lessons from a man who had to change elementary

from a man who had to change elementary

from a man who had to change elementary schools seven times and was hit by

schools seven times and was hit by

schools seven times and was hit by teachers when he made mistakes to being

teachers when he made mistakes to being

teachers when he made mistakes to being the co-founder of PayPal a venture

the co-founder of PayPal a venture

the co-founder of PayPal a venture capitalist and making billions he’s

capitalist and making billions he’s

capitalist and making billions he’s Peter Thiel and here is my take on his

Peter Thiel and here is my take on his

Peter Thiel and here is my take on his top ten rules to success volume two

top ten rules to success volume two

top ten rules to success volume two enjoy

so let’s kick things off right rule

so let’s kick things off right rule number one is solve problems I actually

number one is solve problems I actually

number one is solve problems I actually think you should think twice before

think you should think twice before

think you should think twice before starting certain types of businesses so

starting certain types of businesses so

starting certain types of businesses so I think there are probably too many bad

I think there are probably too many bad

I think there are probably too many bad businesses getting started and not

businesses getting started and not

businesses getting started and not enough good ones so that’s it’s you know

enough good ones so that’s it’s you know

enough good ones so that’s it’s you know I don’t think there’s I don’t think

I don’t think there’s I don’t think

I don’t think there’s I don’t think there’s anything about entrepreneurship

there’s anything about entrepreneurship

there’s anything about entrepreneurship per se that is that is is good you know

per se that is that is is good you know

per se that is that is is good you know I was talking one of my friends a few

I was talking one of my friends a few

I was talking one of my friends a few years ago I was asking him what do you

years ago I was asking him what do you

years ago I was asking him what do you want to be doing in five or ten years no

want to be doing in five or ten years no

want to be doing in five or ten years no it’s really clear I want to be an

it’s really clear I want to be an

it’s really clear I want to be an entrepreneur that’s like saying I want

entrepreneur that’s like saying I want

entrepreneur that’s like saying I want to be rich I want to be famous and I

to be rich I want to be famous and I

to be rich I want to be famous and I don’t think I don’t those are what those

don’t think I don’t those are what those

don’t think I don’t those are what those are good things being rich and famous or

are good things being rich and famous or

are good things being rich and famous or they’re not good as direct goals like if

they’re not good as direct goals like if

they’re not good as direct goals like if you if you have that as your sole goal

you if you have that as your sole goal

you if you have that as your sole goal you’re unlikely to I think really really

you’re unlikely to I think really really

you’re unlikely to I think really really succeed and so I think you become an

succeed and so I think you become an

succeed and so I think you become an entrepreneur because you’re working on

entrepreneur because you’re working on

entrepreneur because you’re working on an important problem nobody else is

an important problem nobody else is

an important problem nobody else is working on I think you should start a

working on I think you should start a

working on I think you should start a business if you have something if you’re

business if you have something if you’re

business if you have something if you’re if you’re working on a problem that

if you’re working on a problem that

if you’re working on a problem that otherwise would not get solved moving on

otherwise would not get solved moving on

otherwise would not get solved moving on the rule number two always be open to

the rule number two always be open to

the rule number two always be open to learning assembling a crew of people who

learning assembling a crew of people who

learning assembling a crew of people who are very smart very fast learners was

are very smart very fast learners was

are very smart very fast learners was kind of the key to a success and a

kind of the key to a success and a

kind of the key to a success and a start-up as opposed to trying to get

start-up as opposed to trying to get

start-up as opposed to trying to get someone who had you know if they had 10

someone who had you know if they had 10

someone who had you know if they had 10 years experience doing something that’s

years experience doing something that’s

years experience doing something that’s great but the more fundamental

great but the more fundamental

great but the more fundamental characteristic is would they learn fast

characteristic is would they learn fast

characteristic is would they learn fast on the new problems and new challenges

on the new problems and new challenges

on the new problems and new challenges yeah it’s it always feels wrong to be

yeah it’s it always feels wrong to be

yeah it’s it always feels wrong to be anti experienced but the the place where

anti experienced but the the place where

anti experienced but the the place where it can backfires if the experience makes

it can backfires if the experience makes

it can backfires if the experience makes you think that you know everything yes

you think that you know everything yes

you think that you know everything yes so it’s again it’s important to know

so it’s again it’s important to know

so it’s again it’s important to know things and it’s important to be open to

things and it’s important to be open to

things and it’s important to be open to learning more and in theory experience

learning more and in theory experience

learning more and in theory experience is a plus in practice it’s often often a

is a plus in practice it’s often often a

is a plus in practice it’s often often a bit of a minus because people are less

bit of a minus because people are less

bit of a minus because people are less open to learning new things or they’re

open to learning new things or they’re

open to learning new things or they’re more set on doing a particular job in

more set on doing a particular job in

more set on doing a particular job in the context of a start-up which is

the context of a start-up which is

the context of a start-up which is always very tricky where you have small

always very tricky where you have small

always very tricky where you have small numbers of people and people need to be

numbers of people and people need to be

numbers of people and people need to be very flexible about the roles and the

very flexible about the roles and the

very flexible about the roles and the roles change as the company gets built

roles change as the company gets built

roles change as the company gets built next step rule number three don’t

next step rule number three don’t

next step rule number three don’t conform I have seen people and it

conform I have seen people and it

conform I have seen people and it happens to everybody no matter what it

happens to everybody no matter what it

happens to everybody no matter what it is I’ve seen people rip you apart on

is I’ve seen people rip you apart on

is I’ve seen people rip you apart on both sides

both sides

both sides for both mm-hmm how how does that what

for both mm-hmm how how does that what

for both mm-hmm how how does that what what what how does that drive you does

what what how does that drive you does

what what how does that drive you does that drive you at all does that does

that drive you at all does that does

that drive you at all does that does that on political correctness of having

that on political correctness of having

that on political correctness of having to conform and being what everybody says

to conform and being what everybody says

to conform and being what everybody says you’re supposed to be does that drive

you’re supposed to be does that drive

you’re supposed to be does that drive you at all

you at all

you at all well it’s you try it you try to you try

well it’s you try it you try to you try

well it’s you try it you try to you try to ignore it to some extent you know you

to ignore it to some extent you know you

to ignore it to some extent you know you try on not to you but you don’t you know

try on not to you but you don’t you know

try on not to you but you don’t you know you don’t try to you don’t try to put

you don’t try to you don’t try to put

you don’t try to you don’t try to put yourself into any of these very

yourself into any of these very

yourself into any of these very uncomfortable straight jackets and you

uncomfortable straight jackets and you

uncomfortable straight jackets and you know you don’t want and I think that’s

know you don’t want and I think that’s

know you don’t want and I think that’s that’s what’s so pernicious about all

that’s what’s so pernicious about all

that’s what’s so pernicious about all the identity politics that that you know

the identity politics that that you know

the identity politics that that you know we we all have to be in in this category

we we all have to be in in this category

we we all have to be in in this category we’re all the same I think people are

we’re all the same I think people are

we’re all the same I think people are all different they’re all you know we’re

all different they’re all you know we’re

all different they’re all you know we’re all we’re all you know I’m somewhat

all we’re all you know I’m somewhat

all we’re all you know I’m somewhat idiosyncratic but I think all of us are

idiosyncratic but I think all of us are

idiosyncratic but I think all of us are all of us are a synchronic in different

all of us are a synchronic in different

all of us are a synchronic in different ways and I think I think this is a this

ways and I think I think this is a this

ways and I think I think this is a this is something that most people experience

is something that most people experience

is something that most people experience that they’re being put into boxes way

that they’re being put into boxes way

that they’re being put into boxes way more than they’re comfortable you know

more than they’re comfortable you know

more than they’re comfortable you know there’s this interview question I always

there’s this interview question I always

there’s this interview question I always like asking people tell me something

like asking people tell me something

like asking people tell me something that’s true that very few people agree

that’s true that very few people agree

that’s true that very few people agree with you on and it’s a very hard

with you on and it’s a very hard

with you on and it’s a very hard question to answer and it’s it’s not

question to answer and it’s it’s not

question to answer and it’s it’s not because people don’t have answers they

because people don’t have answers they

because people don’t have answers they actually have lots of answers to it it’s

actually have lots of answers to it it’s

actually have lots of answers to it it’s because they’re uncomfortable answering

because they’re uncomfortable answering

because they’re uncomfortable answering it in the context of an interview

it in the context of an interview

it in the context of an interview because um you know if it has to be

because um you know if it has to be

because um you know if it has to be answer has to be something the person

answer has to be something the person

answer has to be something the person asking you won’t agree and we’re always

asking you won’t agree and we’re always

asking you won’t agree and we’re always nervous about doing that we always want

nervous about doing that we always want

nervous about doing that we always want to fit in and this this this this

to fit in and this this this this

to fit in and this this this this pressure to fit in is uh is really

pressure to fit in is uh is really

pressure to fit in is uh is really powerful let’s go to rule number four

powerful let’s go to rule number four

powerful let’s go to rule number four don’t compete most business books tell

don’t compete most business books tell

don’t compete most business books tell you how you should compete more

you how you should compete more

you how you should compete more effectively and mine goes somewhat

effectively and mine goes somewhat

effectively and mine goes somewhat against that grain and tells you that

against that grain and tells you that

against that grain and tells you that you should not compete as a founder or

you should not compete as a founder or

you should not compete as a founder or an entrepreneur your aim should always

an entrepreneur your aim should always

an entrepreneur your aim should always be to create a creative monopoly in some

be to create a creative monopoly in some

be to create a creative monopoly in some new area that’s been under unexplored

new area that’s been under unexplored

new area that’s been under unexplored and underdeveloped and I think that’s

and underdeveloped and I think that’s

and underdeveloped and I think that’s always the key to great companies and so

always the key to great companies and so

always the key to great companies and so my my my pattern recognition is that

my my my pattern recognition is that

my my my pattern recognition is that when I hear about a company that makes a

when I hear about a company that makes a

when I hear about a company that makes a lot of sense but it is really fresh and

lot of sense but it is really fresh and

lot of sense but it is really fresh and strange that’s often a really promising

strange that’s often a really promising

strange that’s often a really promising kind of idea whereas when it’s the

kind of idea whereas when it’s the

kind of idea whereas when it’s the fourth

fourth

fourth my pet food company or the tenth

my pet food company or the tenth

my pet food company or the tenth thin-film solar panel company or the

thin-film solar panel company or the

thin-film solar panel company or the 1000th restaurant in San Francisco

1000th restaurant in San Francisco

1000th restaurant in San Francisco that’s often not as good an investment

that’s often not as good an investment

that’s often not as good an investment it’s time for real number five get in

it’s time for real number five get in

it’s time for real number five get in the right environment

the right environment

the right environment if you’re going to politics you go to DC

if you’re going to politics you go to DC

if you’re going to politics you go to DC if you go into finance New York movies

if you go into finance New York movies

if you go into finance New York movies probably still LA and and Texas Silicon

probably still LA and and Texas Silicon

probably still LA and and Texas Silicon Valley Silicon Valley has an aspect

Valley Silicon Valley has an aspect

Valley Silicon Valley has an aspect that’s that’s very open very fluid and

that’s that’s very open very fluid and

that’s that’s very open very fluid and and it helps tremendously on these

and it helps tremendously on these

and it helps tremendously on these cutting-edge ideas you want to be in the

cutting-edge ideas you want to be in the

cutting-edge ideas you want to be in the place where you can talk to as many

place where you can talk to as many

place where you can talk to as many people as possible about your ideas on

people as possible about your ideas on

people as possible about your ideas on because that’s the way you will know

because that’s the way you will know

because that’s the way you will know that they’re cutting edge and you will

that they’re cutting edge and you will

that they’re cutting edge and you will improve them even more let’s go to rule

improve them even more let’s go to rule

improve them even more let’s go to rule number six think ahead I think there

number six think ahead I think there

number six think ahead I think there definitely are things that one can

definitely are things that one can

definitely are things that one can iterate on but the the core thing is to

iterate on but the the core thing is to

iterate on but the the core thing is to have a great product and then you can

have a great product and then you can

have a great product and then you can always improve and and iterate on that

always improve and and iterate on that

always improve and and iterate on that in all sorts of ways and I think you

in all sorts of ways and I think you

in all sorts of ways and I think you know I think even in the tech industry

know I think even in the tech industry

know I think even in the tech industry on what’s striking is how weak on a

on what’s striking is how weak on a

on what’s striking is how weak on a quantitative basis so many of those

quantitative basis so many of those

quantitative basis so many of those successful companies were it was just

successful companies were it was just

successful companies were it was just they had a great product and then years

they had a great product and then years

they had a great product and then years later they were able to optimize it in

later they were able to optimize it in

later they were able to optimize it in all sorts of all sorts of ways whereas

all sorts of all sorts of ways whereas

all sorts of all sorts of ways whereas if you’re just trying to optimize and

if you’re just trying to optimize and

if you’re just trying to optimize and you don’t have a great product I think

you don’t have a great product I think

you don’t have a great product I think that that rarely works um I think it’s

that that rarely works um I think it’s

that that rarely works um I think it’s always worth asking you know where

always worth asking you know where

always worth asking you know where you’re gonna go with this business um

you’re gonna go with this business um

you’re gonna go with this business um and so I think we’re always focused on

and so I think we’re always focused on

and so I think we’re always focused on very short time horizons because you

very short time horizons because you

very short time horizons because you have to you know figure out a way to get

have to you know figure out a way to get

have to you know figure out a way to get through the next month the next quarter

through the next month the next quarter

through the next month the next quarter you know how do you get some customers

you know how do you get some customers

you know how do you get some customers how do you how do you track but it’s

how do you how do you track but it’s

how do you how do you track but it’s it’s always worth thinking it had you

it’s always worth thinking it had you

it’s always worth thinking it had you know five to ten years you know why will

know five to ten years you know why will

know five to ten years you know why will this be a really valuable business in

this be a really valuable business in

this be a really valuable business in five to ten years and you know how’s the

five to ten years and you know how’s the

five to ten years and you know how’s the competitive landscape going to develop

competitive landscape going to develop

competitive landscape going to develop house technology going to develop how’s

house technology going to develop how’s

house technology going to develop how’s the world gonna develop these are hard

the world gonna develop these are hard

the world gonna develop these are hard questions to answer but I think I think

questions to answer but I think I think

questions to answer but I think I think I think the the great entrepreneurs that

I think the the great entrepreneurs that

I think the the great entrepreneurs that I know always have some perspective on

I know always have some perspective on

I know always have some perspective on it and it might be wrong but it’s just

it and it might be wrong but it’s just

it and it might be wrong but it’s just this is what’s going to happen and then

this is what’s going to happen and then

this is what’s going to happen and then it’s sort of well-reasoned and and so

it’s sort of well-reasoned and and so

it’s sort of well-reasoned and and so you have a you have a plan and you know

you have a you have a plan and you know

you have a you have a plan and you know it’s when I was playing chess you know

it’s when I was playing chess you know

it’s when I was playing chess you know in junior high school one of the early

in junior high school one of the early

in junior high school one of the early lessons I learned was a bad plan is

lessons I learned was a bad plan is

lessons I learned was a bad plan is still always better than nope

still always better than nope

still always better than nope at all right and so you know have a plan

at all right and so you know have a plan

at all right and so you know have a plan you can always change it but don’t don’t

you can always change it but don’t don’t

you can always change it but don’t don’t just pretend that that you have no clue

just pretend that that you have no clue

just pretend that that you have no clue about what’s gonna happen and that

about what’s gonna happen and that

about what’s gonna happen and that everything about the future is random if

everything about the future is random if

everything about the future is random if you if you sort of say that everything’s

you if you sort of say that everything’s

you if you sort of say that everything’s random and out of your control

random and out of your control

random and out of your control that’s that’s that’s the way you set

that’s that’s that’s the way you set

that’s that’s that’s the way you set yourself up for failure it’s time for

yourself up for failure it’s time for

yourself up for failure it’s time for rule number seven understand what

rule number seven understand what

rule number seven understand what customers want this is sort of like the

customers want this is sort of like the

customers want this is sort of like the Steve Jobs question do you think you

Steve Jobs question do you think you

Steve Jobs question do you think you should focus on making something that

should focus on making something that

should focus on making something that you believe people want or something

you believe people want or something

you believe people want or something that you want I definitely think it

that you want I definitely think it

that you want I definitely think it should I would focus it should be on

should I would focus it should be on

should I would focus it should be on something that that that people want you

something that that that people want you

something that that that people want you on but but I think the the nuance on

on but but I think the the nuance on

on but but I think the the nuance on this is you shouldn’t there’s always a

this is you shouldn’t there’s always a

this is you shouldn’t there’s always a question whether you’re making the

question whether you’re making the

question whether you’re making the judgment or you’re taking some survey of

judgment or you’re taking some survey of

judgment or you’re taking some survey of people to make the judgment and and so

people to make the judgment and and so

people to make the judgment and and so I’m very much in the Steve Jobs camp of

I’m very much in the Steve Jobs camp of

I’m very much in the Steve Jobs camp of you want to have like this ESP linked to

you want to have like this ESP linked to

you want to have like this ESP linked to the population at large and understand

the population at large and understand

the population at large and understand what they want better than they

what they want better than they

what they want better than they understand themselves and I have I take

understand themselves and I have I take

understand themselves and I have I take the view that people don’t generally

the view that people don’t generally

the view that people don’t generally know what they want and so if you ask

know what they want and so if you ask

know what they want and so if you ask them surveys if you do market studies

them surveys if you do market studies

them surveys if you do market studies you will not actually get get the right

you will not actually get get the right

you will not actually get get the right answer and so so there is something

answer and so so there is something

answer and so so there is something about sort of this inspired you know

about sort of this inspired you know

about sort of this inspired you know information inspired intuition about

information inspired intuition about

information inspired intuition about what what the world as a whole wants

what what the world as a whole wants

what what the world as a whole wants jump into rule number eight do something

jump into rule number eight do something

jump into rule number eight do something completely new it swirling is very

completely new it swirling is very

completely new it swirling is very difficult about teaching

difficult about teaching

difficult about teaching entrepreneurship in general is that

entrepreneurship in general is that

entrepreneurship in general is that there’s maybe 20 or 30 percent where you

there’s maybe 20 or 30 percent where you

there’s maybe 20 or 30 percent where you follow certain rules and there’s certain

follow certain rules and there’s certain

follow certain rules and there’s certain processes for doing things but 70 to 80

processes for doing things but 70 to 80

processes for doing things but 70 to 80 percent of it is about doing something

percent of it is about doing something

percent of it is about doing something that’s never been done if it’s been done

that’s never been done if it’s been done

that’s never been done if it’s been done before you know you’re not really not

before you know you’re not really not

before you know you’re not really not too preneur the next you know the next

too preneur the next you know the next

too preneur the next you know the next bill Gates probably will not start a

bill Gates probably will not start a

bill Gates probably will not start a desktop operating system and almost so

desktop operating system and almost so

desktop operating system and almost so and even if you studied Bill Gates

and even if you studied Bill Gates

and even if you studied Bill Gates meticulously you wouldn’t you know go

meticulously you wouldn’t you know go

meticulously you wouldn’t you know go there and you know the next Steve Jobs

there and you know the next Steve Jobs

there and you know the next Steve Jobs probably will not be building a

probably will not be building a

probably will not be building a smartphone technologies by definition

smartphone technologies by definition

smartphone technologies by definition non-repetitive and every moment in

non-repetitive and every moment in

non-repetitive and every moment in technological history only happens once

technological history only happens once

technological history only happens once there’s a point where things are

there’s a point where things are

there’s a point where things are developed for the first time yeah and

developed for the first time yeah and

developed for the first time yeah and then there’s a point where they become

then there’s a point where they become

then there’s a point where they become normal and standard and not even

normal and standard and not even

normal and standard and not even surprising so the PayPal the big PayPal

surprising so the PayPal the big PayPal

surprising so the PayPal the big PayPal insight that we sort of came up with in

insight that we sort of came up with in

insight that we sort of came up with in the summer

the summer

the summer 99 was the idea of linking money and

99 was the idea of linking money and

99 was the idea of linking money and email as this basic product and saying

email as this basic product and saying

email as this basic product and saying there’s a lot we built around that that

there’s a lot we built around that that

there’s a lot we built around that that was sort of the the key intuition and it

was sort of the the key intuition and it

was sort of the the key intuition and it seems really simple basic and retrospect

seems really simple basic and retrospect

seems really simple basic and retrospect although we had spent six seven months

although we had spent six seven months

although we had spent six seven months in the business without thinking of that

in the business without thinking of that

in the business without thinking of that beforehand and it turned out that was a

beforehand and it turned out that was a

beforehand and it turned out that was a really key idea when someone’s thought

really key idea when someone’s thought

really key idea when someone’s thought about it very easy to explain before the

about it very easy to explain before the

about it very easy to explain before the fact nobody had thought of it let’s go

fact nobody had thought of it let’s go

fact nobody had thought of it let’s go to rule number nine do what’s meaningful

to rule number nine do what’s meaningful

to rule number nine do what’s meaningful I think you should be doing something

I think you should be doing something

I think you should be doing something you’re passionate about so the question

you’re passionate about so the question

you’re passionate about so the question is always you know when I give my

is always you know when I give my

is always you know when I give my younger self advice you know what I

younger self advice you know what I

younger self advice you know what I still go to Stanford which will go to

still go to Stanford which will go to

still go to Stanford which will go to the Stanford Law School possibly but I

the Stanford Law School possibly but I

the Stanford Law School possibly but I think a lot more about why I was doing

think a lot more about why I was doing

think a lot more about why I was doing it was is it just you know and I was on

it was is it just you know and I was on

it was is it just you know and I was on this super tract and myself ended up at

this super tract and myself ended up at

this super tract and myself ended up at a big law firm in New York in my eighth

a big law firm in New York in my eighth

a big law firm in New York in my eighth grade junior high school yearbook one of

grade junior high school yearbook one of

grade junior high school yearbook one of my friends wrote and I know we’re gonna

my friends wrote and I know we’re gonna

my friends wrote and I know we’re gonna get into Stanford in four years I went

get into Stanford in four years I went

get into Stanford in four years I went to Stanford four years later went to

to Stanford four years later went to

to Stanford four years later went to Stanford Law School ended up at a big

Stanford Law School ended up at a big

Stanford Law School ended up at a big law firm in in New York we’re on the

law firm in in New York we’re on the

law firm in in New York we’re on the outside everybody wanted to get in on

outside everybody wanted to get in on

outside everybody wanted to get in on the inside everybody wanted to get out

the inside everybody wanted to get out

the inside everybody wanted to get out when I left after seven months and three

when I left after seven months and three

when I left after seven months and three days what one of the one of the people

days what one of the one of the people

days what one of the one of the people are down the hall from he said it was

are down the hall from he said it was

are down the hall from he said it was you know really reassuring to see it was

you know really reassuring to see it was

you know really reassuring to see it was possible to escape from Alcatraz

possible to escape from Alcatraz

possible to escape from Alcatraz which you know and all you do is really

which you know and all you do is really

which you know and all you do is really just go out the front door but but so

just go out the front door but but so

just go out the front door but but so much of our identity gets wrapped up in

much of our identity gets wrapped up in

much of our identity gets wrapped up in the competitions we win and on that and

the competitions we win and on that and

the competitions we win and on that and when you compete and I think a lot of

when you compete and I think a lot of

when you compete and I think a lot of the credentialing resume building is

the credentialing resume building is

the credentialing resume building is this sort of competition when you

this sort of competition when you

this sort of competition when you compete you do get better at what you’re

compete you do get better at what you’re

compete you do get better at what you’re competing at if you take lots of SAT

competing at if you take lots of SAT

competing at if you take lots of SAT test prep classes you’ll get a better

test prep classes you’ll get a better

test prep classes you’ll get a better school on the SAT and when you compete

school on the SAT and when you compete

school on the SAT and when you compete you get better at beating people on the

you get better at beating people on the

you get better at beating people on the narrow things you need to beat them on

narrow things you need to beat them on

narrow things you need to beat them on but but you often it it often comes with

but but you often it it often comes with

but but you often it it often comes with this very high price of of losing sight

this very high price of of losing sight

this very high price of of losing sight of what’s what’s truly valuable and

of what’s what’s truly valuable and

of what’s what’s truly valuable and important and meaningful which is well I

important and meaningful which is well I

important and meaningful which is well I think passion there’s well there’s sort

think passion there’s well there’s sort

think passion there’s well there’s sort of all sorts of other there all sorts of

of all sorts of other there all sorts of

of all sorts of other there all sorts of things that could be that but but i

things that could be that but but i

things that could be that but but i think i think it often that i think it

think i think it often that i think it

think i think it often that i think it often ends up being something that’s a

often ends up being something that’s a

often ends up being something that’s a little bit off the beaten path because i

little bit off the beaten path because i

little bit off the beaten path because i think you know

think you know

think you know it’s obviously financial where you get

it’s obviously financial where you get

it’s obviously financial where you get to be have a monopoly like business

to be have a monopoly like business

to be have a monopoly like business there’s a meaningful version I think is

there’s a meaningful version I think is

there’s a meaningful version I think is always counterfactual where if you

always counterfactual where if you

always counterfactual where if you weren’t doing this would you know it’s

weren’t doing this would you know it’s

weren’t doing this would you know it’s great to be working on problems where if

great to be working on problems where if

great to be working on problems where if you weren’t working on them nobody else

you weren’t working on them nobody else

you weren’t working on them nobody else would do them you know if you’re working

would do them you know if you’re working

would do them you know if you’re working at the fourth online pet food company

at the fourth online pet food company

at the fourth online pet food company the 10th in film solar panel company the

the 10th in film solar panel company the

the 10th in film solar panel company the one thousandth restaurant in

one thousandth restaurant in

one thousandth restaurant in Philadelphia there’s a sense that if you

Philadelphia there’s a sense that if you

Philadelphia there’s a sense that if you weren’t doing it someone else would you

weren’t doing it someone else would you

weren’t doing it someone else would you know if you’re working at at something

know if you’re working at at something

know if you’re working at at something where it’s the only thing of its kind in

where it’s the only thing of its kind in

where it’s the only thing of its kind in the world that’s very meaningful if we

the world that’s very meaningful if we

the world that’s very meaningful if we weren’t if we won’t end it to be

weren’t if we won’t end it to be

weren’t if we won’t end it to be for-profit nonprofit all sorts of

for-profit nonprofit all sorts of

for-profit nonprofit all sorts of contexts if we weren’t doing this this

contexts if we weren’t doing this this

contexts if we weren’t doing this this problem would absolutely not be tackled

problem would absolutely not be tackled

problem would absolutely not be tackled I think that’s the kind of that that’s

I think that’s the kind of that that’s

I think that’s the kind of that that’s what’s that’s what’s meaningful and rule

what’s that’s what’s meaningful and rule

what’s that’s what’s meaningful and rule number 10 work with extraordinary people

number 10 work with extraordinary people

number 10 work with extraordinary people so let’s say you’re trying to select

so let’s say you’re trying to select

so let’s say you’re trying to select people for your teal fellowships or

people for your teal fellowships or

people for your teal fellowships or maybe to work for one of your companies

maybe to work for one of your companies

maybe to work for one of your companies or to start a new company with and just

or to start a new company with and just

or to start a new company with and just you Peter TL as a judge of talent

you Peter TL as a judge of talent

you Peter TL as a judge of talent what trait do you look for in that

what trait do you look for in that

what trait do you look for in that person that is being undervalued by

person that is being undervalued by

person that is being undervalued by others a lot of what you’re looking for

others a lot of what you’re looking for

others a lot of what you’re looking for like this almost zen-like opposites so

like this almost zen-like opposites so

like this almost zen-like opposites so you want people who are both really

you want people who are both really

you want people who are both really stubborn and really open-minded okay

stubborn and really open-minded okay

stubborn and really open-minded okay that’s like like a little bit

that’s like like a little bit

that’s like like a little bit contradictory you want um you want

contradictory you want um you want

contradictory you want um you want people who are you know sort of

people who are you know sort of

people who are you know sort of idiosyncratic and really different but

idiosyncratic and really different but

idiosyncratic and really different but then who can work well together in teams

then who can work well together in teams

then who can work well together in teams and so this is again sort of maybe not

and so this is again sort of maybe not

and so this is again sort of maybe not 180 degrees opposite bits were like 175

180 degrees opposite bits were like 175

180 degrees opposite bits were like 175 degrees and this is why you like a go I

degrees and this is why you like a go I

degrees and this is why you like a go I don’t like Hegel that much but but but

don’t like Hegel that much but but but

don’t like Hegel that much but but but but so great so I think it’s not so if

but so great so I think it’s not so if

but so great so I think it’s not so if you sort of focus too much on one or the

you sort of focus too much on one or the

you sort of focus too much on one or the other

other

other end of it you get it completely you

end of it you get it completely you

end of it you get it completely you would tend to get it completely wrong so

would tend to get it completely wrong so

would tend to get it completely wrong so so I but I like to get things where you

so I but I like to get things where you

so I but I like to get things where you get these combinations of unusual traits

get these combinations of unusual traits

get these combinations of unusual traits so so if you have people with some you

so so if you have people with some you

so so if you have people with some you know really interesting very different

know really interesting very different

know really interesting very different idea that suggests okay we’re in sort of

idea that suggests okay we’re in sort of

idea that suggests okay we’re in sort of in the idiosyncratic category then the

in the idiosyncratic category then the

in the idiosyncratic category then the important question becomes okay would

important question becomes okay would

important question becomes okay would they actually be able to function

they actually be able to function

they actually be able to function socially and execute and then and maybe

socially and execute and then and maybe

socially and execute and then and maybe the teamwork question you’d ask would be

the teamwork question you’d ask would be

the teamwork question you’d ask would be what’s the prehistory of this company

what’s the prehistory of this company

what’s the prehistory of this company how did you meet how long even

how did you meet how long even

how did you meet how long even working together and if there’s a long

working together and if there’s a long

working together and if there’s a long prehistory that would be that would be

prehistory that would be that would be

prehistory that would be that would be good on the other side so I think it’s

good on the other side so I think it’s

good on the other side so I think it’s always getting these combinations right

always getting these combinations right

always getting these combinations right thank you guys so much for watching I’m

thank you guys so much for watching I’m

thank you guys so much for watching I’m gonna have to say that rule number three

gonna have to say that rule number three

gonna have to say that rule number three is my personal favorite don’t conform I

is my personal favorite don’t conform I

is my personal favorite don’t conform I think that’s something as entrepreneurs

think that’s something as entrepreneurs

think that’s something as entrepreneurs we tend not to want to conform it’s a

we tend not to want to conform it’s a

we tend not to want to conform it’s a really interesting question that he

really interesting question that he

really interesting question that he asked at the end of his job interviews

asked at the end of his job interviews

asked at the end of his job interviews about something that you think is true

about something that you think is true

about something that you think is true but that other people don’t think is

but that other people don’t think is

but that other people don’t think is true they may not agree with you on I

true they may not agree with you on I

true they may not agree with you on I like that as an interview question and I

like that as an interview question and I

like that as an interview question and I think just in general we do not need to

think just in general we do not need to

think just in general we do not need to have to feel like we need to fit in and

have to feel like we need to fit in and

have to feel like we need to fit in and do things a certain way and just accept

do things a certain way and just accept

do things a certain way and just accept cultural norms and do things because

cultural norms and do things because

cultural norms and do things because their parents or friends want us to we

their parents or friends want us to we

their parents or friends want us to we do the things we want to do that’s why

do the things we want to do that’s why

do the things we want to do that’s why we’re entrepreneurs and that’s why we

we’re entrepreneurs and that’s why we

we’re entrepreneurs and that’s why we started our businesses and so I’m a huge

started our businesses and so I’m a huge

started our businesses and so I’m a huge fan of this rule it’s my favorite I’d

fan of this rule it’s my favorite I’d

fan of this rule it’s my favorite I’d love to know from you guys though what

love to know from you guys though what

love to know from you guys though what was your favorite rule are you with me

was your favorite rule are you with me

was your favorite rule are you with me is don’t conform your personal favorite

is don’t conform your personal favorite

is don’t conform your personal favorite or is the one that you like better let

or is the one that you like better let

or is the one that you like better let me know down in the comments below now I

me know down in the comments below now I

me know down in the comments below now I made this video because Diego Hernandez

made this video because Diego Hernandez

made this video because Diego Hernandez asked me to if there’s a famous

asked me to if there’s a famous

asked me to if there’s a famous entrepreneur that you want me to profile

entrepreneur that you want me to profile

entrepreneur that you want me to profile next check out the link in the

next check out the link in the

next check out the link in the description you can go and cast your

description you can go and cast your

description you can go and cast your vote on the request line and I also want

vote on the request line and I also want

vote on the request line and I also want to give a quick shout out to Tuan Union

to give a quick shout out to Tuan Union

to give a quick shout out to Tuan Union from dude Buddha comm Tuan picked up 55

from dude Buddha comm Tuan picked up 55

from dude Buddha comm Tuan picked up 55 copies of my new book the top ten roots

copies of my new book the top ten roots

copies of my new book the top ten roots a success and then he made this awesome

a success and then he made this awesome

a success and then he made this awesome video where he asked the kids and his

video where he asked the kids and his

video where he asked the kids and his family to read the book and pick out

family to read the book and pick out

family to read the book and pick out what their favorite rule was Tuan man

what their favorite rule was Tuan man

what their favorite rule was Tuan man you are a leader I appreciate all your

you are a leader I appreciate all your

you are a leader I appreciate all your support and wish you must success in

support and wish you must success in

support and wish you must success in 2018 so thank you guys again for

2018 so thank you guys again for

2018 so thank you guys again for watching I believe in you I hope we

watching I believe in you I hope we

watching I believe in you I hope we continue to believe in yourself and

continue to believe in yourself and

continue to believe in yourself and whatever your one where it is

whatever your one where it is

whatever your one where it is much love I’ll see you soon one song

much love I’ll see you soon one song

much love I’ll see you soon one song the most important work ever if you had

the most important work ever if you had

the most important work ever if you had to think of one word that’s most

to think of one word that’s most

to think of one word that’s most important to you or that sums you Apple

important to you or that sums you Apple

important to you or that sums you Apple that would be collect a little beacon

that would be collect a little beacon

that would be collect a little beacon pay believe nation if you want to know

pay believe nation if you want to know

pay believe nation if you want to know what the most important one word is for

what the most important one word is for

what the most important one word is for Tony Robbins Gary Vaynerchuk Oprah

Tony Robbins Gary Vaynerchuk Oprah

Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I

Winfrey will.i.am and Howard Schultz I

Winfrey will.i.am and Howard Schultz I have a very special secret video for you

have a very special secret video for you

have a very special secret video for you check the description for details

check the description for details

check the description for details [Music]

”

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