what’s that believe nation it’s Evan my one word is believe and I believe in you
one word is believe and I believe in you
one word is believe and I believe in you and I want to see that great thing that
and I want to see that great thing that
and I want to see that great thing that you have inside you burst throw you into
you have inside you burst throw you into
you have inside you burst throw you into the world and we want to make it happen
the world and we want to make it happen
the world and we want to make it happen together so to help you on your journey
together so to help you on your journey
together so to help you on your journey today I’m going to talk about the nine
today I’m going to talk about the nine
today I’m going to talk about the nine most important things that you need to
most important things that you need to
most important things that you need to know when starving a business a first
know when starving a business a first
know when starving a business a first set number one is know your business
set number one is know your business
set number one is know your business with Mark Cuban ninety nine percent of
with Mark Cuban ninety nine percent of
with Mark Cuban ninety nine percent of small businesses you can start with next
small businesses you can start with next
small businesses you can start with next to no capital it’s more about effort you
to no capital it’s more about effort you
to no capital it’s more about effort you know small businesses don’t fail for
know small businesses don’t fail for
know small businesses don’t fail for lack of capital they fail for lack of
lack of capital they fail for lack of
lack of capital they fail for lack of brains they fail for lack of effort
brains they fail for lack of effort
brains they fail for lack of effort most people just aren’t willing to put
most people just aren’t willing to put
most people just aren’t willing to put in the time to work smart I mean they
in the time to work smart I mean they
in the time to work smart I mean they they go for it in a lot of cases but
they go for it in a lot of cases but
they go for it in a lot of cases but they just don’t recognize how much works
they just don’t recognize how much works
they just don’t recognize how much works involved and and and if you do the
involved and and and if you do the
involved and and and if you do the preparation if you know if you start a
preparation if you know if you start a
preparation if you know if you start a business you better know your your
business you better know your your
business you better know your your industry and your company better than
industry and your company better than
industry and your company better than anyone in the whole wide world because
anyone in the whole wide world because
anyone in the whole wide world because you’re competing and to think that
you’re competing and to think that
you’re competing and to think that whoever it is you’re competing with is
whoever it is you’re competing with is
whoever it is you’re competing with is just gonna let you come in and take
just gonna let you come in and take
just gonna let you come in and take their business obviously that’s naive
their business obviously that’s naive
their business obviously that’s naive and I think most people don’t recognize
and I think most people don’t recognize
and I think most people don’t recognize that if you’re going to compete with me
that if you’re going to compete with me
that if you’re going to compete with me and one of my businesses you better
and one of my businesses you better
and one of my businesses you better realize that I’m working 24 hours a day
realize that I’m working 24 hours a day
realize that I’m working 24 hours a day to kick your ass
to kick your ass
to kick your ass number two is ask great questions with
number two is ask great questions with
number two is ask great questions with Timothy Ferriss I find that levels of
Timothy Ferriss I find that levels of
Timothy Ferriss I find that levels of success in almost any industry or area
success in almost any industry or area
success in almost any industry or area correlate to a person asking great
correlate to a person asking great
correlate to a person asking great questions in some cases they seem absurd
questions in some cases they seem absurd
questions in some cases they seem absurd in fact the hallmarking way of great
in fact the hallmarking way of great
in fact the hallmarking way of great questions is that sound completely
questions is that sound completely
questions is that sound completely ridiculous
ridiculous
ridiculous so someone might ask like Peter Thiel
so someone might ask like Peter Thiel
so someone might ask like Peter Thiel why can’t you achieve your ten-year
why can’t you achieve your ten-year
why can’t you achieve your ten-year goals in the next six months it’s a
goals in the next six months it’s a
goals in the next six months it’s a thought exercise that’s a that’s that’s
thought exercise that’s a that’s that’s
thought exercise that’s a that’s that’s a good question to answer for yourself
a good question to answer for yourself
a good question to answer for yourself and these types of questions come up
and these types of questions come up
and these types of questions come up surprisingly often with with very very
surprisingly often with with very very
surprisingly often with with very very impressive folks whether it’s in
impressive folks whether it’s in
impressive folks whether it’s in business military entertainment or
business military entertainment or
business military entertainment or otherwise and the way you can get better
otherwise and the way you can get better
otherwise and the way you can get better at questions is by studying interviews
at questions is by studying interviews
at questions is by studying interviews in part so I studied Larry King I
in part so I studied Larry King I
in part so I studied Larry King I studied Charlie Rose I studied Terry
studied Charlie Rose I studied Terry
studied Charlie Rose I studied Terry Gross I studied that that go down the
Gross I studied that that go down the
Gross I studied that that go down the list
list
list I studied Tony Robbins who does
I studied Tony Robbins who does
I studied Tony Robbins who does in-person one-on-one interventions at
in-person one-on-one interventions at
in-person one-on-one interventions at his events in front of ten thousand five
his events in front of ten thousand five
his events in front of ten thousand five thousand
thousand
thousand people and he’s just genius with how he
people and he’s just genius with how he
people and he’s just genius with how he uses questions to like pattern interrupt
uses questions to like pattern interrupt
uses questions to like pattern interrupt and grab someone’s attention and divert
and grab someone’s attention and divert
and grab someone’s attention and divert them in a more productive productive
them in a more productive productive
them in a more productive productive direction now why is that relevant
direction now why is that relevant
direction now why is that relevant relevant because thinking is the process
relevant because thinking is the process
relevant because thinking is the process of asking questions you’re asking
of asking questions you’re asking
of asking questions you’re asking yourself questions then you’re answering
yourself questions then you’re answering
yourself questions then you’re answering them in your own head so if you get
them in your own head so if you get
them in your own head so if you get better at asking other people questions
better at asking other people questions
better at asking other people questions you get better at asking yourself
you get better at asking yourself
you get better at asking yourself questions which means you are a you’re
questions which means you are a you’re
questions which means you are a you’re improving your thought performance and
improving your thought performance and
improving your thought performance and level of thinking
level of thinking
level of thinking number three is have a high pain
number three is have a high pain
number three is have a high pain threshold with Elon Musk
threshold with Elon Musk
threshold with Elon Musk when does have to be focused on for
when does have to be focused on for
when does have to be focused on for short time and money coming in when
short time and money coming in when
short time and money coming in when creating company because otherwise the
creating company because otherwise the
creating company because otherwise the company will for die so that the I think
company will for die so that the I think
company will for die so that the I think that a lot of times people think like
that a lot of times people think like
that a lot of times people think like creating company is gonna be fun I would
creating company is gonna be fun I would
creating company is gonna be fun I would say it’s not it’s really not that fun
say it’s not it’s really not that fun
say it’s not it’s really not that fun when there are periods of fun and there
when there are periods of fun and there
when there are periods of fun and there there are periods of where it’s just
there are periods of where it’s just
there are periods of where it’s just awful and particularly if you CEO of the
awful and particularly if you CEO of the
awful and particularly if you CEO of the company you actually have a distillation
company you actually have a distillation
company you actually have a distillation of all the worst problems in a company
of all the worst problems in a company
of all the worst problems in a company there’s no point in spending your time
there’s no point in spending your time
there’s no point in spending your time on things that are going right so you
on things that are going right so you
on things that are going right so you only spend on things on your time on
only spend on things on your time on
only spend on things on your time on things that are going wrong and and
things that are going wrong and and
things that are going wrong and and they’re things that are going wrong that
they’re things that are going wrong that
they’re things that are going wrong that other people can’t can’t take care of so
other people can’t can’t take care of so
other people can’t can’t take care of so you’re like the worst you have a filter
you’re like the worst you have a filter
you’re like the worst you have a filter for the crappiest problems in the
for the crappiest problems in the
for the crappiest problems in the company the most pernicious and painful
company the most pernicious and painful
company the most pernicious and painful problem so I wouldn’t say it’s it’s I
problem so I wouldn’t say it’s it’s I
problem so I wouldn’t say it’s it’s I think you have to feel quite compelled
think you have to feel quite compelled
think you have to feel quite compelled to do it and have a fairly high pain
to do it and have a fairly high pain
to do it and have a fairly high pain threshold and there’s a friend of mine
threshold and there’s a friend of mine
threshold and there’s a friend of mine who says like starting companies like
who says like starting companies like
who says like starting companies like staring into the abyss and eating glass
staring into the abyss and eating glass
staring into the abyss and eating glass and there’s some truth to that
we’re staring if the best part is that
we’re staring if the best part is that you’re going to be constantly facing the
you’re going to be constantly facing the
you’re going to be constantly facing the extermination of the company because
extermination of the company because
extermination of the company because most startups fail that’s like 90%
most startups fail that’s like 90%
most startups fail that’s like 90% probably 99% of Starks fail so I so you
probably 99% of Starks fail so I so you
probably 99% of Starks fail so I so you that that’s the staring into the abyss
that that’s the staring into the abyss
that that’s the staring into the abyss part you can’t constantly saying okay if
part you can’t constantly saying okay if
part you can’t constantly saying okay if I don’t get this right the company will
I don’t get this right the company will
I don’t get this right the company will die it should be quite right for quite
die it should be quite right for quite
die it should be quite right for quite stressful and and then the eating glass
stressful and and then the eating glass
stressful and and then the eating glass part is you’ve got you’ve got to do
part is you’ve got you’ve got to do
part is you’ve got you’ve got to do you’ve got to do the problems you’re
you’ve got to do the problems you’re
you’ve got to do the problems you’re gonna sell you’re gonna work on the
gonna sell you’re gonna work on the
gonna sell you’re gonna work on the problems that the company needs you to
problems that the company needs you to
problems that the company needs you to work on not the problems you want to
work on not the problems you want to
work on not the problems you want to work on and so that the that’s you and
work on and so that the that’s you and
work on and so that the that’s you and I’ve working on problems that you really
I’ve working on problems that you really
I’ve working on problems that you really wish you weren’t working on okay so
wish you weren’t working on okay so
wish you weren’t working on okay so that’s the eating glass part then that
that’s the eating glass part then that
that’s the eating glass part then that goes on for a long time so how do you
goes on for a long time so how do you
goes on for a long time so how do you keep your focus on the big picture when
keep your focus on the big picture when
keep your focus on the big picture when you’re constantly faced with we could be
you’re constantly faced with we could be
you’re constantly faced with we could be out of business in a month well it’s
out of business in a month well it’s
out of business in a month well it’s just a very small percentage of mental
just a very small percentage of mental
just a very small percentage of mental energies on the on the big picture like
energies on the on the big picture like
energies on the on the big picture like you know you know you know where you
you know you know you know where you
you know you know you know where you generally heading for and and the
generally heading for and and the
generally heading for and and the fascial path is gonna be some sort of
fascial path is gonna be some sort of
fascial path is gonna be some sort of zigzagging thing in that direction and
zigzagging thing in that direction and
zigzagging thing in that direction and try not to deviate too far from the path
try not to deviate too far from the path
try not to deviate too far from the path that that you want to be on but you’re
that that you want to be on but you’re
that that you want to be on but you’re gonna have to do that some degree but I
gonna have to do that some degree but I
gonna have to do that some degree but I don’t want to I don’t want to diminish
don’t want to I don’t want to diminish
don’t want to I don’t want to diminish the I mean I think the product the
the I mean I think the product the
the I mean I think the product the profit motive is it is a is a good one
profit motive is it is a is a good one
profit motive is it is a is a good one if the rules of an industry are properly
if the rules of an industry are properly
if the rules of an industry are properly set up so there’s nothing fundamentally
set up so there’s nothing fundamentally
set up so there’s nothing fundamentally wrong with profit in fact profit just
wrong with profit in fact profit just
wrong with profit in fact profit just means that people are paying you more
means that people are paying you more
means that people are paying you more for whatever you’re doing then you’re
for whatever you’re doing then you’re
for whatever you’re doing then you’re spending to create it that’s a good
spending to create it that’s a good
spending to create it that’s a good thing and if you’re not if that’s not
thing and if you’re not if that’s not
thing and if you’re not if that’s not the case then you’ll be out of business
the case then you’ll be out of business
the case then you’ll be out of business and rightfully so sure you’re not adding
and rightfully so sure you’re not adding
and rightfully so sure you’re not adding enough value number four is build trust
enough value number four is build trust
enough value number four is build trust with your customers with Jack Ma well we
with your customers with Jack Ma well we
with your customers with Jack Ma well we studied the e-commerce nobody believed
studied the e-commerce nobody believed
studied the e-commerce nobody believed that China would have ecommerce because
that China would have ecommerce because
that China would have ecommerce because people believe on the punchy
people believe on the punchy
people believe on the punchy face-to-face and all kinds of networking
face-to-face and all kinds of networking
face-to-face and all kinds of networking traditional ways there’s no trusted
traditional ways there’s no trusted
traditional ways there’s no trusted system in China
system in China
system in China he had to overcome centuries of
he had to overcome centuries of
he had to overcome centuries of tradition by showing Chinese buyers and
tradition by showing Chinese buyers and
tradition by showing Chinese buyers and sellers that they could trust
sellers that they could trust
sellers that they could trust Alibaba with their money in this new
Alibaba with their money in this new
Alibaba with their money in this new virtual world he did it by guaranteeing
virtual world he did it by guaranteeing
virtual world he did it by guaranteeing the transactions and creating his own
the transactions and creating his own
the transactions and creating his own payment system an escrow account where
payment system an escrow account where
payment system an escrow account where Alibaba holds the buyers money until the
Alibaba holds the buyers money until the
Alibaba holds the buyers money until the goods are delivered every day we finish
goods are delivered every day we finish
goods are delivered every day we finish more than 13 minute rants actions and
more than 13 minute rants actions and
more than 13 minute rants actions and that means that there you are buying
that means that there you are buying
that means that there you are buying things from somebody you have never seen
things from somebody you have never seen
things from somebody you have never seen you are giving products to the person
you are giving products to the person
you are giving products to the person you have never met and there are some
you have never met and there are some
you have never met and there are some guys you never know that he’s going to
guys you never know that he’s going to
guys you never know that he’s going to take your products to that place to that
take your products to that place to that
take your products to that place to that person I want to tell the people that
person I want to tell the people that
person I want to tell the people that trust is there because it’s all about
trust is there because it’s all about
trust is there because it’s all about it’s all about the trust number 5 is
it’s all about the trust number 5 is
it’s all about the trust number 5 is changed constantly with Marcus lemonis
changed constantly with Marcus lemonis
changed constantly with Marcus lemonis what would your definition of literally
what would your definition of literally
what would your definition of literally the word strategy be what does Stratton
the word strategy be what does Stratton
the word strategy be what does Stratton what what does that word and the moment
what what does that word and the moment
what what does that word and the moment decision for me I’m not a planner for me
decision for me I’m not a planner for me
decision for me I’m not a planner for me I’m not a planner and you know
I’m not a planner and you know
I’m not a planner and you know ultimately I know where I want to get to
ultimately I know where I want to get to
ultimately I know where I want to get to in a particular business but I think the
in a particular business but I think the
in a particular business but I think the strategy for me is something that is
strategy for me is something that is
strategy for me is something that is very in the moment in the circumstance
very in the moment in the circumstance
very in the moment in the circumstance in my bigger businesses like my business
in my bigger businesses like my business
in my bigger businesses like my business camping world there’s clearly a strategy
camping world there’s clearly a strategy
camping world there’s clearly a strategy it’s very different because there’s 4
it’s very different because there’s 4
it’s very different because there’s 4 billion dollars of revenue 8,000 people
billion dollars of revenue 8,000 people
billion dollars of revenue 8,000 people big leases there’s a investor
big leases there’s a investor
big leases there’s a investor expectation in the small businesses it’s
expectation in the small businesses it’s
expectation in the small businesses it’s trying to survive and trying to stand
trying to survive and trying to stand
trying to survive and trying to stand out in a crowd so the strategy is very
out in a crowd so the strategy is very
out in a crowd so the strategy is very different for me in my small business
different for me in my small business
different for me in my small business world it is in the moment without a plan
world it is in the moment without a plan
world it is in the moment without a plan at some point in the future when the
at some point in the future when the
at some point in the future when the business matures and it becomes truly
business matures and it becomes truly
business matures and it becomes truly viable and scalable then a normal
viable and scalable then a normal
viable and scalable then a normal process would be put in place so in my
process would be put in place so in my
process would be put in place so in my camping rural business my strategy is
camping rural business my strategy is
camping rural business my strategy is all about where do we want to get you in
all about where do we want to get you in
all about where do we want to get you in one year three year five year what are
one year three year five year what are
one year three year five year what are the people that I need to help execute
the people that I need to help execute
the people that I need to help execute that and what’s their role going to be
that and what’s their role going to be
that and what’s their role going to be in that process in every instance though
in that process in every instance though
in that process in every instance though plus or minus I always tell them that I
plus or minus I always tell them that I
plus or minus I always tell them that I reserve the right to change the plan at
reserve the right to change the plan at
reserve the right to change the plan at any moment and that has always been my
any moment and that has always been my
any moment and that has always been my strategy change constantly number six
strategy change constantly number six
strategy change constantly number six always bring your a-game with kevin
always bring your a-game with kevin
always bring your a-game with kevin o’leary
o’leary
o’leary whatever you do somebody can do it
whatever you do somebody can do it
whatever you do somebody can do it better you have to bring your a-game in
better you have to bring your a-game in
better you have to bring your a-game in every single day there’s nothing unique
every single day there’s nothing unique
every single day there’s nothing unique about any one individual what’s unique
about any one individual what’s unique
about any one individual what’s unique is their passion their ability to
is their passion their ability to
is their passion their ability to execute to meet targets and exceed them
execute to meet targets and exceed them
execute to meet targets and exceed them the minute you lose that ability in
the minute you lose that ability in
the minute you lose that ability in capitalism you’re gone it’s a fair trade
capitalism you’re gone it’s a fair trade
capitalism you’re gone it’s a fair trade the engine that makes you rich can take
the engine that makes you rich can take
the engine that makes you rich can take it all away from you there are no
it all away from you there are no
it all away from you there are no guarantees I think that’s incredibly
guarantees I think that’s incredibly
guarantees I think that’s incredibly important number seven don’t give up
important number seven don’t give up
important number seven don’t give up with Richard Branson you know there is
with Richard Branson you know there is
with Richard Branson you know there is there’s a very thin dividing line
there’s a very thin dividing line
there’s a very thin dividing line between success and failure when you
between success and failure when you
between success and failure when you start a business from scratch and you
start a business from scratch and you
start a business from scratch and you know if you don’t have enough money to
know if you don’t have enough money to
know if you don’t have enough money to pay the bills you go the wrong side of
pay the bills you go the wrong side of
pay the bills you go the wrong side of that dividing line and if you can
that dividing line and if you can
that dividing line and if you can somehow get enough money to pay the
somehow get enough money to pay the
somehow get enough money to pay the bills
bills
bills you stay the right side of that dividing
you stay the right side of that dividing
you stay the right side of that dividing line and and you know we I’ve always you
line and and you know we I’ve always you
line and and you know we I’ve always you know I’ve always been running running
know I’ve always been running running
know I’ve always been running running running faster than perhaps I should me
running faster than perhaps I should me
running faster than perhaps I should me and I’ve have great difficulty saying no
and I’ve have great difficulty saying no
and I’ve have great difficulty saying no to things so keep on taking on new
to things so keep on taking on new
to things so keep on taking on new things and and you know we’ve we’ve just
things and and you know we’ve we’ve just
things and and you know we’ve we’ve just managed to stay the right side of the
managed to stay the right side of the
managed to stay the right side of the dividing line over the last 50 years in
dividing line over the last 50 years in
dividing line over the last 50 years in business but but equally in those early
business but but equally in those early
business but but equally in those early days when you when you’re starting a
days when you when you’re starting a
days when you when you’re starting a business without any financial backing
business without any financial backing
business without any financial backing it’s it’s it’s easy to slip the wrong
it’s it’s it’s easy to slip the wrong
it’s it’s it’s easy to slip the wrong side and and in fact you know most
side and and in fact you know most
side and and in fact you know most entrepreneurs do do slip the wrong side
entrepreneurs do do slip the wrong side
entrepreneurs do do slip the wrong side and the important the important thing is
and the important the important thing is
and the important the important thing is then just you know pick yourself up and
then just you know pick yourself up and
then just you know pick yourself up and you know start again and if it doesn’t
you know start again and if it doesn’t
you know start again and if it doesn’t work at that time keep keep going until
work at that time keep keep going until
work at that time keep keep going until you do succeed and not to give up number
you do succeed and not to give up number
you do succeed and not to give up number eight is stick to your DNA with Gary
eight is stick to your DNA with Gary
eight is stick to your DNA with Gary Vaynerchuk the ability to adjust is the
Vaynerchuk the ability to adjust is the
Vaynerchuk the ability to adjust is the entire game like I’m so proud that I
entire game like I’m so proud that I
entire game like I’m so proud that I changed my mind every day my dad used to
changed my mind every day my dad used to
changed my mind every day my dad used to get so pissed when I was building
get so pissed when I was building
get so pissed when I was building Wine Library he would always be like
Wine Library he would always be like
Wine Library he would always be like he’s like he would say like three months
he’s like he would say like three months
he’s like he would say like three months ago you said Ricky was gonna be the best
ago you said Ricky was gonna be the best
ago you said Ricky was gonna be the best employee I’m like I changed my mind he
employee I’m like I changed my mind he
employee I’m like I changed my mind he fire him or or he’s like you said
fire him or or he’s like you said
fire him or or he’s like you said sparkling wine was important now you
sparkling wine was important now you
sparkling wine was important now you just eliminated it from the key spot I’m
just eliminated it from the key spot I’m
just eliminated it from the key spot I’m like I changed my mind like my ability
like I changed my mind like my ability
like I changed my mind like my ability to only be comfortable in massive chaos
to only be comfortable in massive chaos
to only be comfortable in massive chaos has been my biggest asset as an
has been my biggest asset as an
has been my biggest asset as an entrepreneur like I would never take a
entrepreneur like I would never take a
entrepreneur like I would never take a note like that scares the piss out of me
note like that scares the piss out of me
note like that scares the piss out of me what these three people are doing right
what these three people are doing right
what these three people are doing right now right and so now you know now that
now right and so now you know now that
now right and so now you know now that may work for them and I’m not like back
may work for them and I’m not like back
may work for them and I’m not like back to the opening statement like you need
to the opening statement like you need
to the opening statement like you need to do you like some plenty of people
to do you like some plenty of people
to do you like some plenty of people that make a lot more money than me and
that make a lot more money than me and
that make a lot more money than me and one bigger take notes the key the key
one bigger take notes the key the key
one bigger take notes the key the key though the key is way too many people
though the key is way too many people
though the key is way too many people are doing like here’s a good one you
are doing like here’s a good one you
are doing like here’s a good one you know what really pissed me the off
know what really pissed me the off
know what really pissed me the off I’m completely driven by like happiness
I’m completely driven by like happiness
I’m completely driven by like happiness and like I’m crippled by like chaos like
and like I’m crippled by like chaos like
and like I’m crippled by like chaos like you know vaynermedia which is not 500
you know vaynermedia which is not 500
you know vaynermedia which is not 500 people update your vaynermedia is like
people update your vaynermedia is like
people update your vaynermedia is like completely dictated by like I’m a
completely dictated by like I’m a
completely dictated by like I’m a dictator of HR like all I care about is
dictator of HR like all I care about is
dictator of HR like all I care about is the atmosphere all I care about is how
the atmosphere all I care about is how
the atmosphere all I care about is how people intern all I care about is like
people intern all I care about is like
people intern all I care about is like how people roll like I think I’ve fired
how people roll like I think I’ve fired
how people roll like I think I’ve fired four most talented smartest people that
four most talented smartest people that
four most talented smartest people that have worked for me because if you don’t
have worked for me because if you don’t
have worked for me because if you don’t know how to play with the other boys and
know how to play with the other boys and
know how to play with the other boys and girls you’re out because I suffocate
girls you’re out because I suffocate
girls you’re out because I suffocate under you know conflict and negativity
under you know conflict and negativity
under you know conflict and negativity and like nobody’s better than me so you
and like nobody’s better than me so you
and like nobody’s better than me so you got to go so what really pissed me off
got to go so what really pissed me off
got to go so what really pissed me off in tech world was when Steve Jobs his
in tech world was when Steve Jobs his
in tech world was when Steve Jobs his book came out when he was dying what it
book came out when he was dying what it
book came out when he was dying what it was all about Steve three or four years
was all about Steve three or four years
was all about Steve three or four years ago I literally watched a lot of my tech
ago I literally watched a lot of my tech
ago I literally watched a lot of my tech startup friends start being like a to
startup friends start being like a to
startup friends start being like a to their staff because jobs was tough
their staff because jobs was tough
their staff because jobs was tough everybody fell into the romance stuff
everybody fell into the romance stuff
everybody fell into the romance stuff like I have this big vision and I’m
like I have this big vision and I’m
like I have this big vision and I’m gonna be a like Steve right and I
gonna be a like Steve right and I
gonna be a like Steve right and I thought that was really interesting for
thought that was really interesting for
thought that was really interesting for me to watch that half decade of like
me to watch that half decade of like
me to watch that half decade of like literally watching people I know and
literally watching people I know and
literally watching people I know and then watching them act differently
then watching them act differently
then watching them act differently because the status or the icon of the
because the status or the icon of the
because the status or the icon of the moment and you see a lot of that and so
moment and you see a lot of that and so
moment and you see a lot of that and so like that is probably the energy I’m
like that is probably the energy I’m
like that is probably the energy I’m trying to bring to this class today
trying to bring to this class today
trying to bring to this class today which is you can look at like how people
which is you can look at like how people
which is you can look at like how people roll and like it’s great to admire
roll and like it’s great to admire
roll and like it’s great to admire things of that nature but it’s so damn
things of that nature but it’s so damn
things of that nature but it’s so damn important to stick to like your DNA
important to stick to like your DNA
important to stick to like your DNA right and like what you’re good at and
right and like what you’re good at and
right and like what you’re good at and to recognize that you need to surround
to recognize that you need to surround
to recognize that you need to surround yourself whether it’s your co-founder or
yourself whether it’s your co-founder or
yourself whether it’s your co-founder or whether it’s the people that work for
whether it’s the people that work for
whether it’s the people that work for you like all I do is hire the people
you like all I do is hire the people
you like all I do is hire the people that are the opposite of me that bring
that are the opposite of me that bring
that are the opposite of me that bring the other value that bring me the
the other value that bring me the
the other value that bring me the ability to remember what the that
ability to remember what the that
ability to remember what the that meeting was about and go make sure it
meeting was about and go make sure it
meeting was about and go make sure it happens you know like whatever it may be
happens you know like whatever it may be
happens you know like whatever it may be right and so I think that’s another
right and so I think that’s another
right and so I think that’s another thing that I would HIGHLY recognize and
thing that I would HIGHLY recognize and
thing that I would HIGHLY recognize and number nine is focus with me so one of
number nine is focus with me so one of
number nine is focus with me so one of the messages that I’ve repeated over and
the messages that I’ve repeated over and
the messages that I’ve repeated over and over and over again in this channel
over and over again in this channel
over and over again in this channel because it’s so important is the number
because it’s so important is the number
because it’s so important is the number one rule about making money which is if
one rule about making money which is if
one rule about making money which is if you want to make money have to provide
you want to make money have to provide
you want to make money have to provide value so number one rule about making
value so number one rule about making
value so number one rule about making money the more value you can provide
money the more value you can provide
money the more value you can provide somebody a client was facing a problem
somebody a client was facing a problem
somebody a client was facing a problem of frustration the more money you’re
of frustration the more money you’re
of frustration the more money you’re gonna be able to make the more money
gonna be able to make the more money
gonna be able to make the more money you’re gonna be able to charge if you
you’re gonna be able to charge if you
you’re gonna be able to charge if you want to make money quickly provide value
want to make money quickly provide value
want to make money quickly provide value quickly that’s how it works the
quickly that’s how it works the
quickly that’s how it works the challenge is being able to provide the
challenge is being able to provide the
challenge is being able to provide the value because when you first start off
value because when you first start off
value because when you first start off in business you don’t know enough to
in business you don’t know enough to
in business you don’t know enough to provide amazing value you can provide
provide amazing value you can provide
provide amazing value you can provide some value you can help people out but
some value you can help people out but
some value you can help people out but you can’t provide enough value to charge
you can’t provide enough value to charge
you can’t provide enough value to charge a premium price yet and that comes
a premium price yet and that comes
a premium price yet and that comes through mastery that comes from
through mastery that comes from
through mastery that comes from understanding the thing that you want to
understanding the thing that you want to
understanding the thing that you want to be amazing that that you want to be
be amazing that that you want to be
be amazing that that you want to be world-class at that you want to be the
world-class at that you want to be the
world-class at that you want to be the Tony Robbins of at what is that thing
Tony Robbins of at what is that thing
Tony Robbins of at what is that thing and go all-in
and go all-in
and go all-in and focus on it and get better and get
and focus on it and get better and get
and focus on it and get better and get better and get better and get better you
better and get better and get better you
better and get better and get better you can get better quickly if you focus on
can get better quickly if you focus on
can get better quickly if you focus on practice on it you can outpace your
practice on it you can outpace your
practice on it you can outpace your competition really quickly like I did at
competition really quickly like I did at
competition really quickly like I did at my agency because I was making multiple
my agency because I was making multiple
my agency because I was making multiple videos a day where they were making one
videos a day where they were making one
videos a day where they were making one video a month or one video a week and
video a month or one video a week and
video a month or one video a week and having a really hard time with that like
having a really hard time with that like
having a really hard time with that like you can get better really quickly with
you can get better really quickly with
you can get better really quickly with dedicated focus effort on it but most
dedicated focus effort on it but most
dedicated focus effort on it but most people don’t do that too many
people don’t do that too many
people don’t do that too many entrepreneurs are super scattered and
entrepreneurs are super scattered and
entrepreneurs are super scattered and it’s extra hard because maybe you have a
it’s extra hard because maybe you have a
it’s extra hard because maybe you have a full-time job you haven’t quit yet you
full-time job you haven’t quit yet you
full-time job you haven’t quit yet you got family of other commitments plus you
got family of other commitments plus you
got family of other commitments plus you have a hundred ideas in your head and so
have a hundred ideas in your head and so
have a hundred ideas in your head and so you’re starting this and doing this and
you’re starting this and doing this and
you’re starting this and doing this and starting that and doing this and then if
starting that and doing this and then if
starting that and doing this and then if I look at your productivity of actually
I look at your productivity of actually
I look at your productivity of actually moving forward on that thing that you
moving forward on that thing that you
moving forward on that thing that you have the ability to be Tony Robbins
have the ability to be Tony Robbins
have the ability to be Tony Robbins level I
level I
level I how much time are you really spending on
how much time are you really spending on
how much time are you really spending on that one thing would be like a start and
that one thing would be like a start and
that one thing would be like a start and the stop and a start and a stop and
the stop and a start and a stop and
the stop and a start and a stop and maybe on Monday and then pull back and
maybe on Monday and then pull back and
maybe on Monday and then pull back and they may begin on Friday and then pull
they may begin on Friday and then pull
they may begin on Friday and then pull back and you never put in enough actual
back and you never put in enough actual
back and you never put in enough actual work on that thing to become the Tony
work on that thing to become the Tony
work on that thing to become the Tony Robbins to become world class at that
Robbins to become world class at that
Robbins to become world class at that thing and that’s where you’re gonna
thing and that’s where you’re gonna
thing and that’s where you’re gonna provide lots of value and that’s where
provide lots of value and that’s where
provide lots of value and that’s where you gonna make lots of money that’s what
you gonna make lots of money that’s what
you gonna make lots of money that’s what you need to really get really good at
you need to really get really good at
you need to really get really good at otherwise you’re gonna constantly play
otherwise you’re gonna constantly play
otherwise you’re gonna constantly play in this average zone if you look at this
in this average zone if you look at this
in this average zone if you look at this channel you look at the top ten series
channel you look at the top ten series
channel you look at the top ten series that you guys love and it’s what you
that you guys love and it’s what you
that you guys love and it’s what you know we’re known for there’s lots of
know we’re known for there’s lots of
know we’re known for there’s lots of people who are trying to copy that those
people who are trying to copy that those
people who are trying to copy that those lots of people trying to make their own
lots of people trying to make their own
lots of people trying to make their own top tens it’s great we do one five days
top tens it’s great we do one five days
top tens it’s great we do one five days a week right like we’re working on a new
a week right like we’re working on a new
a week right like we’re working on a new top ten five days a week we’ve been
top ten five days a week we’ve been
top ten five days a week we’ve been doing it for I don’t know how long I
doing it for I don’t know how long I
doing it for I don’t know how long I don’t know what the top tens we have is
don’t know what the top tens we have is
don’t know what the top tens we have is a lot if you want to come into this
a lot if you want to come into this
a lot if you want to come into this market right if you want to now compete
market right if you want to now compete
market right if you want to now compete a lot of people did was they make like
a lot of people did was they make like
a lot of people did was they make like one a month to a month and they’re
one a month to a month and they’re
one a month to a month and they’re trying to make it and trying to do
trying to make it and trying to do
trying to make it and trying to do better but it’s like the start and stop
better but it’s like the start and stop
better but it’s like the start and stop and start and stop you’re never gonna
and start and stop you’re never gonna
and start and stop you’re never gonna win by making that level of quantity
win by making that level of quantity
win by making that level of quantity because the quantity leads to the
because the quantity leads to the
because the quantity leads to the quality the more you do the better it’s
quality the more you do the better it’s
quality the more you do the better it’s gonna get and the more you’ll find your
gonna get and the more you’ll find your
gonna get and the more you’ll find your own flavor and style you’ll you’ll find
own flavor and style you’ll you’ll find
own flavor and style you’ll you’ll find a way to make your own top ten that’s
a way to make your own top ten that’s
a way to make your own top ten that’s different than mine on its own path
different than mine on its own path
different than mine on its own path right like you can’t just be a carbon
right like you can’t just be a carbon
right like you can’t just be a carbon copy of somebody else you can start by
copy of somebody else you can start by
copy of somebody else you can start by copying but then you need to find your
copying but then you need to find your
copying but then you need to find your own twists and maneuvers and make it
own twists and maneuvers and make it
own twists and maneuvers and make it better but it’s not gonna happen doing
better but it’s not gonna happen doing
better but it’s not gonna happen doing it once or twice a month when people in
it once or twice a month when people in
it once or twice a month when people in your industry are doing it every day
your industry are doing it every day
your industry are doing it every day right you need to get better you need to
right you need to get better you need to
right you need to get better you need to get mastery and so one of the hardest
get mastery and so one of the hardest
get mastery and so one of the hardest things for a lot of entrepreneurs to do
things for a lot of entrepreneurs to do
things for a lot of entrepreneurs to do is to focus because it’s so exciting and
is to focus because it’s so exciting and
is to focus because it’s so exciting and that’s so fun to work on lots of
that’s so fun to work on lots of
that’s so fun to work on lots of different ideas right if you’re an ideas
different ideas right if you’re an ideas
different ideas right if you’re an ideas person right it’s just oh this is great
person right it’s just oh this is great
person right it’s just oh this is great and this is great oh this and McDonald’s
and this is great oh this and McDonald’s
and this is great oh this and McDonald’s could really use this and staples could
could really use this and staples could
could really use this and staples could use this and like I can walk into any
use this and like I can walk into any
use this and like I can walk into any business and think of ways that they
business and think of ways that they
business and think of ways that they could make things better and that’s
could make things better and that’s
could make things better and that’s exciting and it’s a great brain exercise
exciting and it’s a great brain exercise
exciting and it’s a great brain exercise but you don’t actually get great at
but you don’t actually get great at
but you don’t actually get great at anything until you start executing you
anything until you start executing you
anything until you start executing you start doing and so being able to take
start doing and so being able to take
start doing and so being able to take those ideas and then focus to say of all
those ideas and then focus to say of all
those ideas and then focus to say of all these things like this is what I want to
these things like this is what I want to
these things like this is what I want to get really great at this is a skill that
get really great at this is a skill that
get really great at this is a skill that I want to learn to be one of the best
I want to learn to be one of the best
I want to learn to be one of the best in the world and providing same value to
in the world and providing same value to
in the world and providing same value to my customers to my market outpaced my
my customers to my market outpaced my
my customers to my market outpaced my competition make a ton of money in the
competition make a ton of money in the
competition make a ton of money in the process have a huge impact on the world
process have a huge impact on the world
process have a huge impact on the world this is what I want to do it’s the
this is what I want to do it’s the
this is what I want to do it’s the people who are masters at their skill
people who are masters at their skill
people who are masters at their skill set who end up making the big impact
set who end up making the big impact
set who end up making the big impact making the big dollars making the big
making the big dollars making the big
making the big dollars making the big changes and the people who are average
changes and the people who are average
changes and the people who are average or just above average constantly live a
or just above average constantly live a
or just above average constantly live a small life and so you have to make a
small life and so you have to make a
small life and so you have to make a choice what do you want to do do you
choice what do you want to do do you
choice what do you want to do do you want to start and stop and start and
want to start and stop and start and
want to start and stop and start and stop and never get good at anything and
stop and never get good at anything and
stop and never get good at anything and bounce them one idea to the other and
bounce them one idea to the other and
bounce them one idea to the other and even if you have one great idea to never
even if you have one great idea to never
even if you have one great idea to never really fully commit to it and and then
really fully commit to it and and then
really fully commit to it and and then you you know ten years blow by and
you you know ten years blow by and
you you know ten years blow by and nothing major has happened because
nothing major has happened because
nothing major has happened because you’ve never actually committed serious
you’ve never actually committed serious
you’ve never actually committed serious time to doing it or you want to say no
time to doing it or you want to say no
time to doing it or you want to say no this is important my time is important
this is important my time is important
this is important my time is important this project is important the impact
this project is important the impact
this project is important the impact that this is gonna have is important the
that this is gonna have is important the
that this is gonna have is important the result that it’s going to create for
result that it’s going to create for
result that it’s going to create for myself for my family for my community
myself for my family for my community
myself for my family for my community for the people around me is important
for the people around me is important
for the people around me is important and I’m gonna dedicate myself to
and I’m gonna dedicate myself to
and I’m gonna dedicate myself to becoming a master at it stop trying to
becoming a master at it stop trying to
becoming a master at it stop trying to be okay at a thousand things and master
be okay at a thousand things and master
be okay at a thousand things and master the one thing that you could be Tony
the one thing that you could be Tony
the one thing that you could be Tony Robbins level act do that you start
Robbins level act do that you start
Robbins level act do that you start having tremendous success thank you guys
having tremendous success thank you guys
having tremendous success thank you guys so much for watching I hope you enjoyed
so much for watching I hope you enjoyed
so much for watching I hope you enjoyed I’d love to know what did you think of
I’d love to know what did you think of
I’d love to know what did you think of this video which of the nine had the
this video which of the nine had the
this video which of the nine had the biggest impact on you that you’re going
biggest impact on you that you’re going
biggest impact on you that you’re going to immediately apply somehow in your
to immediately apply somehow in your
to immediately apply somehow in your business I would love to hear from you
business I would love to hear from you
business I would love to hear from you please share your thoughts down the
please share your thoughts down the
please share your thoughts down the comments below and I’m gonna check out
comments below and I’m gonna check out
comments below and I’m gonna check out what you guys are saying I’d also love
what you guys are saying I’d also love
what you guys are saying I’d also love to know if you want to add your own
to know if you want to add your own
to know if you want to add your own tenth point to the list leave in the
tenth point to the list leave in the
tenth point to the list leave in the comments and we’ll expect to see what
comments and we’ll expect to see what
comments and we’ll expect to see what you guys are thinking so thank you guys
you guys are thinking so thank you guys
you guys are thinking so thank you guys again for watching I believe in you I
again for watching I believe in you I
again for watching I believe in you I hope you continue to believe in yourself
hope you continue to believe in yourself
hope you continue to believe in yourself and whatever your one word is much love
[Music]
[Music] yeah the most important work ever if you
yeah the most important work ever if you
yeah the most important work ever if you had to think of one word that’s most
had to think of one word that’s most
had to think of one word that’s most important to you or that sums you Apple
important to you or that sums you Apple
important to you or that sums you Apple that would be collect a little beacon
that would be collect a little beacon
that would be collect a little beacon pay believe nation if you want to know
pay believe nation if you want to know
pay believe nation if you want to know what the most important one word is for
what the most important one word is for
what the most important one word is for Tony Robbins
Tony Robbins
Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a very special
and Howard Schultz I have a very special
and Howard Schultz I have a very special secret video for you check the
secret video for you check the
secret video for you check the description for details
description for details
description for details [Music]
”
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