what’s that believe nation its Evan my one word is believe and I believe in
one word is believe and I believe in
one word is believe and I believe in people more than they believe in
people more than they believe in
people more than they believe in themselves I my sincere hope is that if
themselves I my sincere hope is that if
themselves I my sincere hope is that if you see in you what I see in you you’ll
you see in you what I see in you you’ll
you see in you what I see in you you’ll be able to change the planet so to help
be able to change the planet so to help
be able to change the planet so to help you on your journey today I’m going to
you on your journey today I’m going to
you on your journey today I’m going to talk about the seven ways to convince
talk about the seven ways to convince
talk about the seven ways to convince people to buy your product so one of the
people to buy your product so one of the
people to buy your product so one of the most common challenges for entrepreneurs
most common challenges for entrepreneurs
most common challenges for entrepreneurs is we’ve got a great product or service
is we’ve got a great product or service
is we’ve got a great product or service to sell and we got to get out there and
to sell and we got to get out there and
to sell and we got to get out there and sell it how do you convince people that
sell it how do you convince people that
sell it how do you convince people that they need to buy your thing I’m gonna
they need to buy your thing I’m gonna
they need to buy your thing I’m gonna give you my seven tips tip number one is
give you my seven tips tip number one is
give you my seven tips tip number one is to change your mindset I’m not from the
to change your mindset I’m not from the
to change your mindset I’m not from the old school sales philosophy where you
old school sales philosophy where you
old school sales philosophy where you see that next person coming in as your
see that next person coming in as your
see that next person coming in as your next suit or as your next car or hitting
next suit or as your next car or hitting
next suit or as your next car or hitting your next bonus from my perspective
your next bonus from my perspective
your next bonus from my perspective what’s really important is you’re trying
what’s really important is you’re trying
what’s really important is you’re trying to serve them you’re trying to actually
to serve them you’re trying to actually
to serve them you’re trying to actually help this person make a good decision
help this person make a good decision
help this person make a good decision that may mean pushing them a little bit
that may mean pushing them a little bit
that may mean pushing them a little bit that may mean once you understand them
that may mean once you understand them
that may mean once you understand them to give them the best solution and we’ll
to give them the best solution and we’ll
to give them the best solution and we’ll go through the points but it starts with
go through the points but it starts with
go through the points but it starts with the mindset of you are there to serve
the mindset of you are there to serve
the mindset of you are there to serve you are there to help and not just try
you are there to help and not just try
you are there to help and not just try to close I’m not trying to convince
to close I’m not trying to convince
to close I’m not trying to convince anybody of anything I want to help the
anybody of anything I want to help the
anybody of anything I want to help the person coming through the door and if
person coming through the door and if
person coming through the door and if you start with that approach I think
you start with that approach I think
you start with that approach I think every other step becomes a lot easier
every other step becomes a lot easier
every other step becomes a lot easier the reason why it’s so important is
the reason why it’s so important is
the reason why it’s so important is because you can spend so much of your
because you can spend so much of your
because you can spend so much of your time dealing with people who are not
time dealing with people who are not
time dealing with people who are not good fits for your business a lot of
good fits for your business a lot of
good fits for your business a lot of people a lot of you guys if you have a
people a lot of you guys if you have a
people a lot of you guys if you have a list of potential leads or prospects a
list of potential leads or prospects a
list of potential leads or prospects a lot of these people will never buy from
lot of these people will never buy from
lot of these people will never buy from you and you either spend your time
you and you either spend your time
you and you either spend your time trying to convince the people who are
trying to convince the people who are
trying to convince the people who are not fits for your company to buy from
not fits for your company to buy from
not fits for your company to buy from you and it’s a long slow painful awkward
you and it’s a long slow painful awkward
you and it’s a long slow painful awkward process for both of you or you abandon
process for both of you or you abandon
process for both of you or you abandon that person and you use that time to
that person and you use that time to
that person and you use that time to focus on finding people who are good
focus on finding people who are good
focus on finding people who are good fits for your business and so spend less
fits for your business and so spend less
fits for your business and so spend less time trying to convince everybody and
time trying to convince everybody and
time trying to convince everybody and more time finding and helping the people
more time finding and helping the people
more time finding and helping the people who you can help
who you can help
who you can help [Music]
[Music]
[Music] step number two is to listen to them the
step number two is to listen to them the
step number two is to listen to them the best tool that you have as a salesperson
best tool that you have as a salesperson
best tool that you have as a salesperson is your ears there’s a common singing of
is your ears there’s a common singing of
is your ears there’s a common singing of there’s a reason why you have two ears
there’s a reason why you have two ears
there’s a reason why you have two ears and one mouth you need to be able to
and one mouth you need to be able to
and one mouth you need to be able to listen to your customers to understand
listen to your customers to understand
listen to your customers to understand what they’re looking for the worst
what they’re looking for the worst
what they’re looking for the worst salesperson and you can even experience
salesperson and you can even experience
salesperson and you can even experience it whatever you’re going to go out and
it whatever you’re going to go out and
it whatever you’re going to go out and buy at the if your deal with the
buy at the if your deal with the
buy at the if your deal with the salesperson is they’re just talking at
salesperson is they’re just talking at
salesperson is they’re just talking at you talk and talk and talk and talk and
you talk and talk and talk and talk and
you talk and talk and talk and talk and talking you’re probably gonna get one
talking you’re probably gonna get one
talking you’re probably gonna get one really annoyed and – a lot of what
really annoyed and – a lot of what
really annoyed and – a lot of what they’re saying is not going to help you
they’re saying is not going to help you
they’re saying is not going to help you and so if you want to switch that if you
and so if you want to switch that if you
and so if you want to switch that if you want to be a great salesperson your
want to be a great salesperson your
want to be a great salesperson your first step is to listen to what the
first step is to listen to what the
first step is to listen to what the people are saying listen to what their
people are saying listen to what their
people are saying listen to what their problems are listen to try to find
problems are listen to try to find
problems are listen to try to find points that you understand their
points that you understand their
points that you understand their challenge and then it’s easy to come up
challenge and then it’s easy to come up
challenge and then it’s easy to come up with solution that will help them also
with solution that will help them also
with solution that will help them also as people are talking it helps them to
as people are talking it helps them to
as people are talking it helps them to feel a little bit more understood which
feel a little bit more understood which
feel a little bit more understood which improves your sales process cycle as
improves your sales process cycle as
improves your sales process cycle as well tip number three is understand
well tip number three is understand
well tip number three is understand their why this is always a really
their why this is always a really
their why this is always a really important process and one where a lot of
important process and one where a lot of
important process and one where a lot of sales people fall down because people
sales people fall down because people
sales people fall down because people come in with one reason for why they
come in with one reason for why they
come in with one reason for why they think they’re buying from you or why
think they’re buying from you or why
think they’re buying from you or why they think they’re interested but
they think they’re interested but
they think they’re interested but there’s always a deeper reason which
there’s always a deeper reason which
there’s always a deeper reason which they may acknowledge or they may need a
they may acknowledge or they may need a
they may acknowledge or they may need a couple probing questions to figure out
couple probing questions to figure out
couple probing questions to figure out so as an example people come to dents
so as an example people come to dents
so as an example people come to dents here right stronger than salsa or the
here right stronger than salsa or the
here right stronger than salsa or the largest day in school for salsa in
largest day in school for salsa in
largest day in school for salsa in Canada for sure maybe North America why
Canada for sure maybe North America why
Canada for sure maybe North America why do people come here when you ask them at
do people come here when you ask them at
do people come here when you ask them at the beginning is well I want to learn
the beginning is well I want to learn
the beginning is well I want to learn some steps I want to you know on a I
some steps I want to you know on a I
some steps I want to you know on a I thought salsa was interesting I want to
thought salsa was interesting I want to
thought salsa was interesting I want to I want to come and learn and it’s a very
I want to come and learn and it’s a very
I want to come and learn and it’s a very surface level answer it doesn’t give me
surface level answer it doesn’t give me
surface level answer it doesn’t give me anything if I’m trying to sell this
anything if I’m trying to sell this
anything if I’m trying to sell this person if I’m trying to help this person
person if I’m trying to help this person
person if I’m trying to help this person make a decision as to which class might
make a decision as to which class might
make a decision as to which class might be a right fit or even if our school is
be a right fit or even if our school is
be a right fit or even if our school is a good fit for them or not I need to
a good fit for them or not I need to
a good fit for them or not I need to understand why they’re coming here right
understand why they’re coming here right
understand why they’re coming here right so as an example if what they all they
so as an example if what they all they
so as an example if what they all they care about is the steps and and their
care about is the steps and and their
care about is the steps and and their goal is to perform and they want to be
goal is to perform and they want to be
goal is to perform and they want to be one of the world’s greatest salsa
one of the world’s greatest salsa
one of the world’s greatest salsa dancers I’m not gonna sell them on a
dancers I’m not gonna sell them on a
dancers I’m not gonna sell them on a group class because you learn more
group class because you learn more
group class because you learn more slowly maybe they want to do private
slowly maybe they want to do private
slowly maybe they want to do private lessons with an instructor to learn as
lessons with an instructor to learn as
lessons with an instructor to learn as quickly as possible most people though
quickly as possible most people though
quickly as possible most people though what they do is they come and they want
what they do is they come and they want
what they do is they come and they want to meet people maybe they just broke up
to meet people maybe they just broke up
to meet people maybe they just broke up with somebody and they want to get into
with somebody and they want to get into
with somebody and they want to get into a new relationship maybe they just move
a new relationship maybe they just move
a new relationship maybe they just move to the city and they want to make new
to the city and they want to make new
to the city and they want to make new friends maybe they’re not happy with
friends maybe they’re not happy with
friends maybe they’re not happy with their work and they just need an escape
their work and they just need an escape
their work and they just need an escape to go
to go
to go – maybe they haven’t made any friends
– maybe they haven’t made any friends
– maybe they haven’t made any friends since University the people of the work
since University the people of the work
since University the people of the work they don’t really like or they’re an
they don’t really like or they’re an
they don’t really like or they’re an entrepreneur and they work by themselves
entrepreneur and they work by themselves
entrepreneur and they work by themselves and they want to come and meet people
and they want to come and meet people
and they want to come and meet people right if that’s the incentive to want to
right if that’s the incentive to want to
right if that’s the incentive to want to join that’s good Neil because when I’m
join that’s good Neil because when I’m
join that’s good Neil because when I’m done talking to them I can frame
done talking to them I can frame
done talking to them I can frame everything in a situation that really
everything in a situation that really
everything in a situation that really helps them best and so you have to
helps them best and so you have to
helps them best and so you have to understand the why behind the why
understand the why behind the why
understand the why behind the why usually it’s not the first answer but
usually it’s not the first answer but
usually it’s not the first answer but it’s the second or the third answer so
it’s the second or the third answer so
it’s the second or the third answer so when you ask them why did you find us
when you ask them why did you find us
when you ask them why did you find us what inspired you to call what inspired
what inspired you to call what inspired
what inspired you to call what inspired you to come into my store what inspired
you to come into my store what inspired
you to come into my store what inspired you to you know send me that email ask
you to you know send me that email ask
you to you know send me that email ask one-level why at least deeper after you
one-level why at least deeper after you
one-level why at least deeper after you get that first response because almost
get that first response because almost
get that first response because almost by default and this is when you’re doing
by default and this is when you’re doing
by default and this is when you’re doing with a team member this is when you’re
with a team member this is when you’re
with a team member this is when you’re dealing with investors when you do with
dealing with investors when you do with
dealing with investors when you do with media you know there’s always a wide
media you know there’s always a wide
media you know there’s always a wide behind the why so ask the why and then
behind the why so ask the why and then
behind the why so ask the why and then when they give you a response ask a
when they give you a response ask a
when they give you a response ask a second why or third why underneath to
second why or third why underneath to
second why or third why underneath to get to the real core because you
get to the real core because you
get to the real core because you understand what really moves them you
understand what really moves them you
understand what really moves them you understand the true intention behind it
understand the true intention behind it
understand the true intention behind it and probing them a little bit to figure
and probing them a little bit to figure
and probing them a little bit to figure that out you have a much better chance
that out you have a much better chance
that out you have a much better chance of giving them the best option and
of giving them the best option and
of giving them the best option and closing that sale tip number four is
closing that sale tip number four is
closing that sale tip number four is make a connection at the beginning of
make a connection at the beginning of
make a connection at the beginning of this process is always this kind of
this process is always this kind of
this process is always this kind of standoff right nobody likes to be sold
standoff right nobody likes to be sold
standoff right nobody likes to be sold nobody likes being sold to people like
nobody likes being sold to people like
nobody likes being sold to people like the five but they don’t like being sold
the five but they don’t like being sold
the five but they don’t like being sold to and so whenever a salesperson comes
to and so whenever a salesperson comes
to and so whenever a salesperson comes up to somebody immediately like you
up to somebody immediately like you
up to somebody immediately like you tighten up you holding your breath you
tighten up you holding your breath you
tighten up you holding your breath you don’t want to reveal too much you don’t
don’t want to reveal too much you don’t
don’t want to reveal too much you don’t want to be hard pressure sold that’s a
want to be hard pressure sold that’s a
want to be hard pressure sold that’s a typical reaction that happens a lot but
typical reaction that happens a lot but
typical reaction that happens a lot but they do want information they do want
they do want information they do want
they do want information they do want somebody to help them and so by figuring
somebody to help them and so by figuring
somebody to help them and so by figuring out their why right the why behind the
out their why right the why behind the
out their why right the why behind the why the next step that you want to do is
why the next step that you want to do is
why the next step that you want to do is make a personal connection with them
make a personal connection with them
make a personal connection with them somehow show them that you understand
somehow show them that you understand
somehow show them that you understand their why so if you if they’re talking
their why so if you if they’re talking
their why so if you if they’re talking about wanting to come take a dance class
about wanting to come take a dance class
about wanting to come take a dance class because they want to make new friends
because they want to make new friends
because they want to make new friends because they haven’t made any friends
because they haven’t made any friends
because they haven’t made any friends since college right or if they are
since college right or if they are
since college right or if they are trying to get into relationship they’re
trying to get into relationship they’re
trying to get into relationship they’re hoping to meet somebody because I just
hoping to meet somebody because I just
hoping to meet somebody because I just broke up with somebody try to hear a
broke up with somebody try to hear a
broke up with somebody try to hear a personal story that relates to them so
personal story that relates to them so
personal story that relates to them so sharing a good personal story one shows
sharing a good personal story one shows
sharing a good personal story one shows that you listen to them one shows that
that you listen to them one shows that
that you listen to them one shows that you are understanding them and then also
you are understanding them and then also
you are understanding them and then also shows that you have a solution for them
shows that you have a solution for them
shows that you have a solution for them because you’ve gone through it yourself
because you’ve gone through it yourself
because you’ve gone through it yourself because you know what situation they’re
because you know what situation they’re
because you know what situation they’re in you’ve come through it and now I’m
in you’ve come through it and now I’m
in you’ve come through it and now I’m going to show you
going to show you
going to show you path to do it yourself and so if someone
path to do it yourself and so if someone
path to do it yourself and so if someone was talking like that as an example I
was talking like that as an example I
was talking like that as an example I would share about all the great
would share about all the great
would share about all the great friendships that I’ve made through
friendships that I’ve made through
friendships that I’ve made through dancing how my social circle exploded
dancing how my social circle exploded
dancing how my social circle exploded because I took dance classes became part
because I took dance classes became part
because I took dance classes became part of the social security that’s one of the
of the social security that’s one of the
of the social security that’s one of the most friendly communities I think in the
most friendly communities I think in the
most friendly communities I think in the world I did barroom dancing didn’t meet
world I did barroom dancing didn’t meet
world I did barroom dancing didn’t meet anybody it took zossen my friend Circle
anybody it took zossen my friend Circle
anybody it took zossen my friend Circle exploded I then met my wife if you’re
exploded I then met my wife if you’re
exploded I then met my wife if you’re talking relationships I met my wife
talking relationships I met my wife
talking relationships I met my wife through a salsa dancing it’s a great way
through a salsa dancing it’s a great way
through a salsa dancing it’s a great way to be able to meet people because you’re
to be able to meet people because you’re
to be able to meet people because you’re in a dance class and you’re rotating
in a dance class and you’re rotating
in a dance class and you’re rotating partners every couple minutes so you get
partners every couple minutes so you get
partners every couple minutes so you get to know all the members of the opposite
to know all the members of the opposite
to know all the members of the opposite sex in your class and when you go out
sex in your class and when you go out
sex in your class and when you go out the socials and parties part of the
the socials and parties part of the
the socials and parties part of the process is you’re dancing with lots of
process is you’re dancing with lots of
process is you’re dancing with lots of different people you don’t just stick
different people you don’t just stick
different people you don’t just stick with one partner out all night you’re
with one partner out all night you’re
with one partner out all night you’re dancing with twenty thirty forty
dancing with twenty thirty forty
dancing with twenty thirty forty different people from the opposite sex
different people from the opposite sex
different people from the opposite sex in one night and so friendships just
in one night and so friendships just
in one night and so friendships just naturally happen relationships just
naturally happen relationships just
naturally happen relationships just naturally happen and I can share my
naturally happen and I can share my
naturally happen and I can share my story and so if I understand that that’s
story and so if I understand that that’s
story and so if I understand that that’s your real why behind the why and then I
your real why behind the why and then I
your real why behind the why and then I share with you my personal story not as
share with you my personal story not as
share with you my personal story not as a sales pitch to try to convince you but
a sales pitch to try to convince you but
a sales pitch to try to convince you but a deep understanding of I am I knowledge
a deep understanding of I am I knowledge
a deep understanding of I am I knowledge this fear that you have and this pain
this fear that you have and this pain
this fear that you have and this pain that you have in this desire you have
that you have in this desire you have
that you have in this desire you have and then here’s how I solved it then
and then here’s how I solved it then
and then here’s how I solved it then it’s much easier to get them to follow
it’s much easier to get them to follow
it’s much easier to get them to follow that path with you you disarm them they
that path with you you disarm them they
that path with you you disarm them they feel like they’re not being sold anymore
feel like they’re not being sold anymore
feel like they’re not being sold anymore but you’re actually trying to help tip
but you’re actually trying to help tip
but you’re actually trying to help tip number five is recommend a solution that
number five is recommend a solution that
number five is recommend a solution that fits and so once you’ve asked the why
fits and so once you’ve asked the why
fits and so once you’ve asked the why behind the why and once you’ve made that
behind the why and once you’ve made that
behind the why and once you’ve made that connection with them then you have to
connection with them then you have to
connection with them then you have to think okay I now really know what this
think okay I now really know what this
think okay I now really know what this person wants and I know why they want it
person wants and I know why they want it
person wants and I know why they want it now I need to figure out what’s the best
now I need to figure out what’s the best
now I need to figure out what’s the best option for me to be able to give that
option for me to be able to give that
option for me to be able to give that person you know what China Dennis also
person you know what China Dennis also
person you know what China Dennis also we have lots of different classes we
we have lots of different classes we
we have lots of different classes we have lots of different options we have
have lots of different options we have
have lots of different options we have salsa we have bachata we have
salsa we have bachata we have
salsa we have bachata we have performance groups we have private
performance groups we have private
performance groups we have private lessons we have lots of different things
lessons we have lots of different things
lessons we have lots of different things that you could potentially do and as I’m
that you could potentially do and as I’m
that you could potentially do and as I’m talking to somebody you know we’ll be
talking to somebody you know we’ll be
talking to somebody you know we’ll be listening okay here’s what they need
listening okay here’s what they need
listening okay here’s what they need here’s what they’re asking for that’s an
here’s what they’re asking for that’s an
here’s what they’re asking for that’s an X that’s a yes and in some cases and
X that’s a yes and in some cases and
X that’s a yes and in some cases and this is this is bold but this earns a
this is this is bold but this earns a
this is this is bold but this earns a lot of trust it may mean that you
lot of trust it may mean that you
lot of trust it may mean that you recommend them outside of your company
recommend them outside of your company
recommend them outside of your company maybe the best thing for them to do is
maybe the best thing for them to do is
maybe the best thing for them to do is not be a part of your company so example
not be a part of your company so example
not be a part of your company so example when people call in to us to say hey do
when people call in to us to say hey do
when people call in to us to say hey do you have a kids program well we don’t
you have a kids program well we don’t
you have a kids program well we don’t write
write
write there is no kids program is something
there is no kids program is something
there is no kids program is something that we’ve thought about we’re looking
that we’ve thought about we’re looking
that we’ve thought about we’re looking into but it’s not a highest priority
into but it’s not a highest priority
into but it’s not a highest priority right now for us and so instead of just
right now for us and so instead of just
right now for us and so instead of just saying no it could also be okay here are
saying no it could also be okay here are
saying no it could also be okay here are some options you know if you get the
some options you know if you get the
some options you know if you get the question enough you can look at
question enough you can look at
question enough you can look at different options here are some other
different options here are some other
different options here are some other schools that provide kids programs so
schools that provide kids programs so
schools that provide kids programs so maybe I’m sending my potential customer
maybe I’m sending my potential customer
maybe I’m sending my potential customer you know to one of my competitors but
you know to one of my competitors but
you know to one of my competitors but it’s the best thing for them and they’ll
it’s the best thing for them and they’ll
it’s the best thing for them and they’ll remember it it’s not often that that
remember it it’s not often that that
remember it it’s not often that that happens that I cuss a company is willing
happens that I cuss a company is willing
happens that I cuss a company is willing to recommend you to their competition
to recommend you to their competition
to recommend you to their competition and whether you want to take that bold
and whether you want to take that bold
and whether you want to take that bold step or not I can guarantee you that it
step or not I can guarantee you that it
step or not I can guarantee you that it net net wins for you because they
net net wins for you because they
net net wins for you because they remember that relationship and if they
remember that relationship and if they
remember that relationship and if they have another potential option or
have another potential option or
have another potential option or question they’re going to come back to
question they’re going to come back to
question they’re going to come back to you but even if you don’t recommend off
you but even if you don’t recommend off
you but even if you don’t recommend off to a competing product just be able to
to a competing product just be able to
to a competing product just be able to recommend the right thing for them not
recommend the right thing for them not
recommend the right thing for them not just the thing that you’re trying to
just the thing that you’re trying to
just the thing that you’re trying to sell more of so a great example a buddy
sell more of so a great example a buddy
sell more of so a great example a buddy of mine named Louis runs a company
of mine named Louis runs a company
of mine named Louis runs a company called last minute training they sell
called last minute training they sell
called last minute training they sell all sorts of different training so
all sorts of different training so
all sorts of different training so example if you want to learn Excel you
example if you want to learn Excel you
example if you want to learn Excel you know he’ll put you into different Excel
know he’ll put you into different Excel
know he’ll put you into different Excel classes he knows which Excel classes
classes he knows which Excel classes
classes he knows which Excel classes best fit for the customer but he also
best fit for the customer but he also
best fit for the customer but he also knows the ones that are gonna make him
knows the ones that are gonna make him
knows the ones that are gonna make him the most money he will always do the
the most money he will always do the
the most money he will always do the best thing for the customer even if he’s
best thing for the customer even if he’s
best thing for the customer even if he’s gonna make more money off of this course
gonna make more money off of this course
gonna make more money off of this course and send him on this day but he knows it
and send him on this day but he knows it
and send him on this day but he knows it doesn’t quite fit their criteria he
doesn’t quite fit their criteria he
doesn’t quite fit their criteria he doesn’t doesn’t quite give them what
doesn’t doesn’t quite give them what
doesn’t doesn’t quite give them what they want he focuses on the customer
they want he focuses on the customer
they want he focuses on the customer experience first and that in turn wins
experience first and that in turn wins
experience first and that in turn wins loyalty I mean it’s a it’s a great way
loyalty I mean it’s a it’s a great way
loyalty I mean it’s a it’s a great way of doing business at arms
of doing business at arms
of doing business at arms you know team respect and team loyalty
you know team respect and team loyalty
you know team respect and team loyalty so it’s not just about the money but it
so it’s not just about the money but it
so it’s not just about the money but it also keeps the client if they know that
also keeps the client if they know that
also keeps the client if they know that you gave them the best option for them
you gave them the best option for them
you gave them the best option for them even if you’re losing a little bit of
even if you’re losing a little bit of
even if you’re losing a little bit of money because of it it earns their trust
money because of it it earns their trust
money because of it it earns their trust earns our loyalty it earns their
earns our loyalty it earns their
earns our loyalty it earns their referrals and it’s a great way to do
referrals and it’s a great way to do
referrals and it’s a great way to do business
business
business [Music]
[Music]
[Music] good number sixes go above and beyond
good number sixes go above and beyond
good number sixes go above and beyond you need to get referrals for your
you need to get referrals for your
you need to get referrals for your business unless you have money to go and
business unless you have money to go and
business unless you have money to go and buy Super Bowl commercials and spend a
buy Super Bowl commercials and spend a
buy Super Bowl commercials and spend a ton of money and ads entrepreneurs often
ton of money and ads entrepreneurs often
ton of money and ads entrepreneurs often build their business through referrals
build their business through referrals
build their business through referrals you do a fantastic job for somebody and
you do a fantastic job for somebody and
you do a fantastic job for somebody and then they hopefully come back for repeat
then they hopefully come back for repeat
then they hopefully come back for repeat business but it also may be the business
business but it also may be the business
business but it also may be the business where they may not want to buy from you
where they may not want to buy from you
where they may not want to buy from you for another two or three years or five
for another two or three years or five
for another two or three years or five years depending on the industry but you
years depending on the industry but you
years depending on the industry but you want them to refer people on to you you
want them to refer people on to you you
want them to refer people on to you you want people to pass your name on to them
want people to pass your name on to them
want people to pass your name on to them because of the great experience that you
because of the great experience that you
because of the great experience that you gave them and unfortunately providing a
gave them and unfortunately providing a
gave them and unfortunately providing a good product or service isn’t enough
good product or service isn’t enough
good product or service isn’t enough like you could give them everything that
like you could give them everything that
like you could give them everything that they wanted everything that they asked
they wanted everything that they asked
they wanted everything that they asked for but is that’s just the bare minimum
for but is that’s just the bare minimum
for but is that’s just the bare minimum because remember your customers are busy
because remember your customers are busy
because remember your customers are busy people think about how busy you are
people think about how busy you are
people think about how busy you are think about all the things that you have
think about all the things that you have
think about all the things that you have bought in the past year how many of
bought in the past year how many of
bought in the past year how many of those things have you referred on to
those things have you referred on to
those things have you referred on to your friends like how many of those do
your friends like how many of those do
your friends like how many of those do go out of your way sure if somebody asks
go out of your way sure if somebody asks
go out of your way sure if somebody asks you hey do you have a real estate agent
you hey do you have a real estate agent
you hey do you have a real estate agent you can refer me to maybe you pass on
you can refer me to maybe you pass on
you can refer me to maybe you pass on the name but that you go out of your way
the name but that you go out of your way
the name but that you go out of your way to say man I had this crazy experience
to say man I had this crazy experience
to say man I had this crazy experience with this real estate agent this guy is
with this real estate agent this guy is
with this real estate agent this guy is so amazing I need to tell you about that
so amazing I need to tell you about that
so amazing I need to tell you about that right how many times have you done that
right how many times have you done that
right how many times have you done that probably not that much most companies
probably not that much most companies
probably not that much most companies operate at a pretty you know high level
operate at a pretty you know high level
operate at a pretty you know high level of mediocrity and most companies don’t
of mediocrity and most companies don’t
of mediocrity and most companies don’t even get to the point where you’re you
even get to the point where you’re you
even get to the point where you’re you know really satisfied but that’s the
know really satisfied but that’s the
know really satisfied but that’s the bare minimum to entry just solving some
bare minimum to entry just solving some
bare minimum to entry just solving some of these problem is not enough you have
of these problem is not enough you have
of these problem is not enough you have to think about how you can go above and
to think about how you can go above and
to think about how you can go above and beyond to make it a special not just
beyond to make it a special not just
beyond to make it a special not just product or service but experience for
product or service but experience for
product or service but experience for them so every time they are involved
them so every time they are involved
them so every time they are involved with your company in any way a phone
with your company in any way a phone
with your company in any way a phone call in person email social media
call in person email social media
call in person email social media however they’re interacting with you
however they’re interacting with you
however they’re interacting with you they feel great as a result on top of
they feel great as a result on top of
they feel great as a result on top of getting the product service benefits
getting the product service benefits
getting the product service benefits that you promised on top of solving
that you promised on top of solving
that you promised on top of solving their problem and so be looking at
their problem and so be looking at
their problem and so be looking at through the entire process of dealing
through the entire process of dealing
through the entire process of dealing with a customer how can you make the
with a customer how can you make the
with a customer how can you make the experience better more enjoyable more
experience better more enjoyable more
experience better more enjoyable more memorable more pleasant so they can’t
memorable more pleasant so they can’t
memorable more pleasant so they can’t help but go and tell their friends about
help but go and tell their friends about
help but go and tell their friends about this amazing time that they just had
this amazing time that they just had
this amazing time that they just had with this insane customer service story
with this insane customer service story
with this insane customer service story the URL to provide for them one of the
the URL to provide for them one of the
the URL to provide for them one of the things that we always do at TDS as part
things that we always do at TDS as part
things that we always do at TDS as part of our process is the last step so we’ve
of our process is the last step so we’ve
of our process is the last step so we’ve the checklist of things that we want to
the checklist of things that we want to
the checklist of things that we want to do for
do for
do for customers when they call in the last
customers when they call in the last
customers when they call in the last step is always look for a way to go
step is always look for a way to go
step is always look for a way to go above and beyond part of that is
above and beyond part of that is
above and beyond part of that is understanding the why like to give them
understanding the why like to give them
understanding the why like to give them something that is really above and
something that is really above and
something that is really above and beyond you have to understand what their
beyond you have to understand what their
beyond you have to understand what their why was you have to understand why
why was you have to understand why
why was you have to understand why they’re getting into it so an example
they’re getting into it so an example
they’re getting into it so an example somebody new to the city wants to make
somebody new to the city wants to make
somebody new to the city wants to make new friends once they get to know the
new friends once they get to know the
new friends once they get to know the city feels like dance class is a great
city feels like dance class is a great
city feels like dance class is a great way to do it perfect let’s look at
way to do it perfect let’s look at
way to do it perfect let’s look at solving the problems let’s look and get
solving the problems let’s look and get
solving the problems let’s look and get into them too into a class and be the
into them too into a class and be the
into them too into a class and be the best fit for them salsa bachata whatever
best fit for them salsa bachata whatever
best fit for them salsa bachata whatever it is great we found the class perfect
it is great we found the class perfect
it is great we found the class perfect signed up happy pleasant experience on
signed up happy pleasant experience on
signed up happy pleasant experience on the phone it’s not enough we have to go
the phone it’s not enough we have to go
the phone it’s not enough we have to go above and beyond thinking about here’s a
above and beyond thinking about here’s a
above and beyond thinking about here’s a person who’s new to the city what can we
person who’s new to the city what can we
person who’s new to the city what can we do that will really help them well is it
do that will really help them well is it
do that will really help them well is it thinking about other events that happen
thinking about other events that happen
thinking about other events that happen in the city is it is it understanding
in the city is it is it understanding
in the city is it is it understanding what neighborhood they’re part of and
what neighborhood they’re part of and
what neighborhood they’re part of and different festivals that you really like
different festivals that you really like
different festivals that you really like going to is it recommending restaurants
going to is it recommending restaurants
going to is it recommending restaurants that you’ve had a great experience at
that you’ve had a great experience at
that you’ve had a great experience at that they absolutely should go and try
that they absolutely should go and try
that they absolutely should go and try because you know they told you on the
because you know they told you on the
because you know they told you on the phone something about their personal
phone something about their personal
phone something about their personal preference like you gotta find something
preference like you gotta find something
preference like you gotta find something that really tags you to them not just
that really tags you to them not just
that really tags you to them not just because it’s a strategy it’s just it’s a
because it’s a strategy it’s just it’s a
because it’s a strategy it’s just it’s a good thing to do like you’ll feel more
good thing to do like you’ll feel more
good thing to do like you’ll feel more fulfilled that you’re really deeply
fulfilled that you’re really deeply
fulfilled that you’re really deeply meaningfully helping these customers and
meaningfully helping these customers and
meaningfully helping these customers and they’ll feel a lot more honesty and
they’ll feel a lot more honesty and
they’ll feel a lot more honesty and trust and loyalty towards you that
trust and loyalty towards you that
trust and loyalty towards you that they’ll not only want to come back and
they’ll not only want to come back and
they’ll not only want to come back and look forward to that first experience
look forward to that first experience
look forward to that first experience come back for future experiences but
come back for future experiences but
come back for future experiences but also tell their friends you need the
also tell their friends you need the
also tell their friends you need the word of mouth and that comes from
word of mouth and that comes from
word of mouth and that comes from providing an extraordinary experience on
providing an extraordinary experience on
providing an extraordinary experience on top of the product or service that
top of the product or service that
top of the product or service that you’re selling tip number seven is model
you’re selling tip number seven is model
you’re selling tip number seven is model success remember any problem that you
success remember any problem that you
success remember any problem that you have right now somebody’s already solved
have right now somebody’s already solved
have right now somebody’s already solved it there’s a lot of great people who’ve
it there’s a lot of great people who’ve
it there’s a lot of great people who’ve done a lot of great different sales
done a lot of great different sales
done a lot of great different sales training that you can pick from it
training that you can pick from it
training that you can pick from it doesn’t mean you have to follow
doesn’t mean you have to follow
doesn’t mean you have to follow anybody’s methodology exactly to the to
anybody’s methodology exactly to the to
anybody’s methodology exactly to the to the tea I’ve given you seven tips here
the tea I’ve given you seven tips here
the tea I’ve given you seven tips here today
today
today you mean like two of them great apply
you mean like two of them great apply
you mean like two of them great apply that your business see if it works and
that your business see if it works and
that your business see if it works and see if it doesn’t it’s never been easier
see if it doesn’t it’s never been easier
see if it doesn’t it’s never been easier to reach out to experts if you’re at a
to reach out to experts if you’re at a
to reach out to experts if you’re at a company you know maybe there’s somebody
company you know maybe there’s somebody
company you know maybe there’s somebody above you who can reach out to but also
above you who can reach out to but also
above you who can reach out to but also just in general experts people putting
just in general experts people putting
just in general experts people putting on live YouTube hangouts people who are
on live YouTube hangouts people who are
on live YouTube hangouts people who are on Twitter people who are on snapchat
on Twitter people who are on snapchat
on Twitter people who are on snapchat you can make a video and reach out to
you can make a video and reach out to
you can make a video and reach out to somebody who knows what they’re talking
somebody who knows what they’re talking
somebody who knows what they’re talking about and get direct feedback for your
about and get direct feedback for your
about and get direct feedback for your business it’s never been easier to do it
business it’s never been easier to do it
business it’s never been easier to do it and whether you’re doing that whether
and whether you’re doing that whether
and whether you’re doing that whether you’re watching videos whether you’re
you’re watching videos whether you’re
you’re watching videos whether you’re reading books constantly educate
reading books constantly educate
reading books constantly educate yourself remember that that big problem
yourself remember that that big problem
yourself remember that that big problem that you’re facing you
that you’re facing you
that you’re facing you we’ll have to come up with every single
we’ll have to come up with every single
we’ll have to come up with every single ingenious idea your self somebody has
ingenious idea your self somebody has
ingenious idea your self somebody has already figured it out
already figured it out
already figured it out learn from them take what works for you
learn from them take what works for you
learn from them take what works for you apply it to your business and take off
apply it to your business and take off
apply it to your business and take off so those are my seven tips on ways to
so those are my seven tips on ways to
so those are my seven tips on ways to convince somebody to buy your product
convince somebody to buy your product
convince somebody to buy your product I’d love to know what do you guys think
I’d love to know what do you guys think
I’d love to know what do you guys think what was your favorite tip what are you
what was your favorite tip what are you
what was your favorite tip what are you going to apply immediately into your
going to apply immediately into your
going to apply immediately into your process share it down below
process share it down below
process share it down below did I miss an eight nine ten that you
did I miss an eight nine ten that you
did I miss an eight nine ten that you want to add to the list leave it down in
want to add to the list leave it down in
want to add to the list leave it down in the comments if you leave a comment
the comments if you leave a comment
the comments if you leave a comment within a couple hours of this video
within a couple hours of this video
within a couple hours of this video going live you are entered into our
going live you are entered into our
going live you are entered into our contest for two Deeley prizes I made
contest for two Deeley prizes I made
contest for two Deeley prizes I made this video because Syed Abbas asked me
this video because Syed Abbas asked me
this video because Syed Abbas asked me to so if there’s a topic you’d like me
to so if there’s a topic you’d like me
to so if there’s a topic you’d like me to cover in a future seven ways video
to cover in a future seven ways video
to cover in a future seven ways video check out the link in the description
check out the link in the description
check out the link in the description click on that go leave your topic go
click on that go leave your topic go
click on that go leave your topic go vote on the other ones that are there
vote on the other ones that are there
vote on the other ones that are there and you might get lucky and I’ll cover
and you might get lucky and I’ll cover
and you might get lucky and I’ll cover it next time I also want to give a quick
it next time I also want to give a quick
it next time I also want to give a quick shout out to Regina Ross Thomas Regina
shout out to Regina Ross Thomas Regina
shout out to Regina Ross Thomas Regina thank you so much for picking up a copy
thank you so much for picking up a copy
thank you so much for picking up a copy of my book your one word and taking that
of my book your one word and taking that
of my book your one word and taking that picture and sending it to me I love the
picture and sending it to me I love the
picture and sending it to me I love the smile I love the background I hope
smile I love the background I hope
smile I love the background I hope you’re enjoying the read and I really
you’re enjoying the read and I really
you’re enjoying the read and I really really appreciate the support thank you
really appreciate the support thank you
really appreciate the support thank you guys again for watching I believe in you
guys again for watching I believe in you
guys again for watching I believe in you I hope you continue to believe in
I hope you continue to believe in
I hope you continue to believe in yourself and whatever your one word is
yourself and whatever your one word is
yourself and whatever your one word is much love Elsie’s
”
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