what’s up elimination at 7:00 my one word is believe and I believe in you I
word is believe and I believe in you I
word is believe and I believe in you I believe you have an amazing gift inside
believe you have an amazing gift inside
believe you have an amazing gift inside to you that I want to see explode out
to you that I want to see explode out
to you that I want to see explode out onto the world now I often get asked by
onto the world now I often get asked by
onto the world now I often get asked by people I want to make money in my
people I want to make money in my
people I want to make money in my industry I want to be the authority I
industry I want to be the authority I
industry I want to be the authority I want to be the most recognized person
want to be the most recognized person
want to be the most recognized person how can I attract that dollars to my
how can I attract that dollars to my
how can I attract that dollars to my business and be the highest-paid expert
business and be the highest-paid expert
business and be the highest-paid expert in my industry if that’s you then you’re
in my industry if that’s you then you’re
in my industry if that’s you then you’re gonna enjoy this video so let’s start
gonna enjoy this video so let’s start
gonna enjoy this video so let’s start with tip number 1 which is get good a
with tip number 1 which is get good a
with tip number 1 which is get good a lot of people are trying to become the
lot of people are trying to become the
lot of people are trying to become the authority in their industry before
authority in their industry before
authority in their industry before they’re even really good at it and so
they’re even really good at it and so
they’re even really good at it and so you need to apply an insane amount of
you need to apply an insane amount of
you need to apply an insane amount of work to actually become one of the best
work to actually become one of the best
work to actually become one of the best in your field and so the people have the
in your field and so the people have the
in your field and so the people have the highest profile are not always the best
highest profile are not always the best
highest profile are not always the best at what they’re doing what they are good
at what they’re doing what they are good
at what they’re doing what they are good right and so if I look at my youtube
right and so if I look at my youtube
right and so if I look at my youtube career as an example I’ve made six
career as an example I’ve made six
career as an example I’ve made six thousand videos right somebody told me
thousand videos right somebody told me
thousand videos right somebody told me earlier today that you’re such a natural
earlier today that you’re such a natural
earlier today that you’re such a natural talent as he was watching me record like
talent as he was watching me record like
talent as he was watching me record like I’m not a natural talent I just
I’m not a natural talent I just
I’m not a natural talent I just practiced over and over and over and
practiced over and over and over and
practiced over and over and over and over and over again I eventually got
over and over again I eventually got
over and over again I eventually got really good and so I still have my path
really good and so I still have my path
really good and so I still have my path I still have to get better but in your
I still have to get better but in your
I still have to get better but in your industry if you want to be the
industry if you want to be the
industry if you want to be the highest-paid Authority you have to be
highest-paid Authority you have to be
highest-paid Authority you have to be really good at what you’re doing you
really good at what you’re doing you
really good at what you’re doing you don’t have to sue me the most talented
don’t have to sue me the most talented
don’t have to sue me the most talented but you have to be among the most
but you have to be among the most
but you have to be among the most talented if you are a d level play or a
talented if you are a d level play or a
talented if you are a d level play or a C level play or B level player you’re
C level play or B level player you’re
C level play or B level player you’re not going to be the highest-paid in the
not going to be the highest-paid in the
not going to be the highest-paid in the industry so you have to put in the reps
industry so you have to put in the reps
industry so you have to put in the reps is the boring part you have to be so
is the boring part you have to be so
is the boring part you have to be so good that they can’t ignore you tip
good that they can’t ignore you tip
good that they can’t ignore you tip number two is get recognized for being
number two is get recognized for being
number two is get recognized for being good so just because you’re really good
good so just because you’re really good
good so just because you’re really good it doesn’t mean you’re gonna get paid
it doesn’t mean you’re gonna get paid
it doesn’t mean you’re gonna get paid the most and so part of that is building
the most and so part of that is building
the most and so part of that is building up a brand building up Authority and
up a brand building up Authority and
up a brand building up Authority and getting recognized in winning different
getting recognized in winning different
getting recognized in winning different kinds of awards and so as an example in
kinds of awards and so as an example in
kinds of awards and so as an example in my career I’ve been listed by ink
my career I’ve been listed by ink
my career I’ve been listed by ink magazine and Forbes magazine as the top
magazine and Forbes magazine as the top
magazine and Forbes magazine as the top speakers for leadership and social media
speakers for leadership and social media
speakers for leadership and social media and a whole bunch of different things
and a whole bunch of different things
and a whole bunch of different things that doesn’t actually really resonate
that doesn’t actually really resonate
that doesn’t actually really resonate for me I don’t really care about those
for me I don’t really care about those
for me I don’t really care about those awards but other people do other people
awards but other people do other people
awards but other people do other people look at that and when they’re looking at
look at that and when they’re looking at
look at that and when they’re looking at we want to have a speaker to talk to us
we want to have a speaker to talk to us
we want to have a speaker to talk to us about social media who are they going to
about social media who are they going to
about social media who are they going to look for well
look for well
look for well hey Forbes made this list of the top 40
hey Forbes made this list of the top 40
hey Forbes made this list of the top 40 social media speakers right now and they
social media speakers right now and they
social media speakers right now and they go through that list right if I’m on
go through that list right if I’m on
go through that list right if I’m on that list I get more money I get the
that list I get more money I get the
that list I get more money I get the calls I get to charge more right and so
calls I get to charge more right and so
calls I get to charge more right and so adding more of those Awards looking for
adding more of those Awards looking for
adding more of those Awards looking for what you might be able to apply for any
what you might be able to apply for any
what you might be able to apply for any kind of awards and also just being on
kind of awards and also just being on
kind of awards and also just being on the radar of the people so understand to
the radar of the people so understand to
the radar of the people so understand to reverse engineer those lists it’s often
reverse engineer those lists it’s often
reverse engineer those lists it’s often just one person making a decision
just one person making a decision
just one person making a decision there’s somebody who wrote that list and
there’s somebody who wrote that list and
there’s somebody who wrote that list and so getting to know that person helping
so getting to know that person helping
so getting to know that person helping them out follow them on Twitter respond
them out follow them on Twitter respond
them out follow them on Twitter respond to their tweets add context to their
to their tweets add context to their
to their tweets add context to their stories if they’re writing about
stories if they’re writing about
stories if they’re writing about something else can you provide your
something else can you provide your
something else can you provide your opinion you want to be unknown quantity
opinion you want to be unknown quantity
opinion you want to be unknown quantity to that person so that the next time
to that person so that the next time
to that person so that the next time they’re making a list they’re gonna put
they’re making a list they’re gonna put
they’re making a list they’re gonna put you on it a lot of it is still just a
you on it a lot of it is still just a
you on it a lot of it is still just a human emotional connection there’s no
human emotional connection there’s no
human emotional connection there’s no easy way to make a list like that it’s
easy way to make a list like that it’s
easy way to make a list like that it’s not just dollars and cents it’s not just
not just dollars and cents it’s not just
not just dollars and cents it’s not just an easy easily quantifiable thing so
an easy easily quantifiable thing so
an easy easily quantifiable thing so because it’s so human dependent the more
because it’s so human dependent the more
because it’s so human dependent the more you get to know that human who’s making
you get to know that human who’s making
you get to know that human who’s making the list the better chance you have of
the list the better chance you have of
the list the better chance you have of getting on it getting recognized and
getting on it getting recognized and
getting on it getting recognized and then getting paid more tip number three
then getting paid more tip number three
then getting paid more tip number three is create where your audience is if you
is create where your audience is if you
is create where your audience is if you want to really get the big dollars in
want to really get the big dollars in
want to really get the big dollars in your industry you have to know where the
your industry you have to know where the
your industry you have to know where the people in your industry are hanging out
people in your industry are hanging out
people in your industry are hanging out and so we’re gonna be creating content
and so we’re gonna be creating content
and so we’re gonna be creating content that might be on LinkedIn if you’re
that might be on LinkedIn if you’re
that might be on LinkedIn if you’re selling the business I might be on
selling the business I might be on
selling the business I might be on Facebook you might be on YouTube it
Facebook you might be on YouTube it
Facebook you might be on YouTube it might be on Twitter you want to be able
might be on Twitter you want to be able
might be on Twitter you want to be able to be creating content and be where your
to be creating content and be where your
to be creating content and be where your customers are so you don’t have to be
customers are so you don’t have to be
customers are so you don’t have to be great on all the platforms especially if
great on all the platforms especially if
great on all the platforms especially if you’re just getting started in this I
you’re just getting started in this I
you’re just getting started in this I think that’s where people blow their
think that’s where people blow their
think that’s where people blow their brains out too much they try to do
brains out too much they try to do
brains out too much they try to do everything and then as a result they do
everything and then as a result they do
everything and then as a result they do everything but in a really really
everything but in a really really
everything but in a really really mediocre way and so you’re not gonna get
mediocre way and so you’re not gonna get
mediocre way and so you’re not gonna get attention for that pick the one method
attention for that pick the one method
attention for that pick the one method where your ideal clients are spending
where your ideal clients are spending
where your ideal clients are spending the most time pick that one method pick
the most time pick that one method pick
the most time pick that one method pick that one social media channel and then
that one social media channel and then
that one social media channel and then be great there if your ideal clients are
be great there if your ideal clients are
be great there if your ideal clients are on LinkedIn as an example and they’re
on LinkedIn as an example and they’re
on LinkedIn as an example and they’re there multiple times every day and all
there multiple times every day and all
there multiple times every day and all they see is your messages and your great
they see is your messages and your great
they see is your messages and your great content and you spend a lot of time
content and you spend a lot of time
content and you spend a lot of time making the best LinkedIn content
making the best LinkedIn content
making the best LinkedIn content available using the expert knowledge II
available using the expert knowledge II
available using the expert knowledge II you have because back to tip number one
you have because back to tip number one
you have because back to tip number one you’re really good at what you do then
you’re really good at what you do then
you’re really good at what you do then you’re gonna keep popping up over and
you’re gonna keep popping up over and
you’re gonna keep popping up over and over and over again in their feed you’re
over and over again in their feed you’re
over and over again in their feed you’re gonna be a known quantity to them and
gonna be a known quantity to them and
gonna be a known quantity to them and when they’re looking at hiring somebody
when they’re looking at hiring somebody
when they’re looking at hiring somebody to consult to speak to do a gig with
to consult to speak to do a gig with
to consult to speak to do a gig with you’re gonna be top of mind and they’re
you’re gonna be top of mind and they’re
you’re gonna be top of mind and they’re gonna want to pay a premium to you
gonna want to pay a premium to you
gonna want to pay a premium to you because then
because then
because then nowyou they recognize you to them you
nowyou they recognize you to them you
nowyou they recognize you to them you are a brand name even though to the rest
are a brand name even though to the rest
are a brand name even though to the rest of the world you may not be but to them
of the world you may not be but to them
of the world you may not be but to them you are because you really hyper focused
you are because you really hyper focused
you are because you really hyper focused on being where your customers are tip
on being where your customers are tip
on being where your customers are tip number four is be prolific and what I
number four is be prolific and what I
number four is be prolific and what I mean by this is you need to create lots
mean by this is you need to create lots
mean by this is you need to create lots of content in your space so once you’ve
of content in your space so once you’ve
of content in your space so once you’ve identified the platform that you want to
identified the platform that you want to
identified the platform that you want to be an expert on if it’s LinkedIn or
be an expert on if it’s LinkedIn or
be an expert on if it’s LinkedIn or Twitter or YouTube be the person that is
Twitter or YouTube be the person that is
Twitter or YouTube be the person that is creating the most valuable content
creating the most valuable content
creating the most valuable content consistently and you’re gonna stand out
consistently and you’re gonna stand out
consistently and you’re gonna stand out more so for me it’s YouTube right I
more so for me it’s YouTube right I
more so for me it’s YouTube right I spend lots of time on YouTube it’s a
spend lots of time on YouTube it’s a
spend lots of time on YouTube it’s a great combination of my skills what I’m
great combination of my skills what I’m
great combination of my skills what I’m great at what I love doing and where my
great at what I love doing and where my
great at what I love doing and where my audience is and so yes I’m on the other
audience is and so yes I’m on the other
audience is and so yes I’m on the other platforms and I’m building my team and
platforms and I’m building my team and
platforms and I’m building my team and I’m creating more content around those
I’m creating more content around those
I’m creating more content around those but it’s nothing compared esand to what
but it’s nothing compared esand to what
but it’s nothing compared esand to what I’m doing on YouTube where I’m making 3
I’m doing on YouTube where I’m making 3
I’m doing on YouTube where I’m making 3 videos every single day we’ve done over
videos every single day we’ve done over
videos every single day we’ve done over 6,000 on the channel not all of them are
6,000 on the channel not all of them are
6,000 on the channel not all of them are public and it really builds up my brains
public and it really builds up my brains
public and it really builds up my brains like if you are in the entrepreneur
like if you are in the entrepreneur
like if you are in the entrepreneur space and you spend any time on YouTube
space and you spend any time on YouTube
space and you spend any time on YouTube you’ve come across one of my videos you
you’ve come across one of my videos you
you’ve come across one of my videos you just have you may not recognize my name
just have you may not recognize my name
just have you may not recognize my name you may not have subscribed to my
you may not have subscribed to my
you may not have subscribed to my channel but it’s really hard to have
channel but it’s really hard to have
channel but it’s really hard to have spent any time on YouTube and be
spent any time on YouTube and be
spent any time on YouTube and be interested in entrepreneur person
interested in entrepreneur person
interested in entrepreneur person development kind of stuff and not have
development kind of stuff and not have
development kind of stuff and not have come across one of my videos and so
come across one of my videos and so
come across one of my videos and so that’s what you need to do in your
that’s what you need to do in your
that’s what you need to do in your industry you pick the platform you know
industry you pick the platform you know
industry you pick the platform you know where you want to be great at you know
where you want to be great at you know
where you want to be great at you know what your message is you’re really good
what your message is you’re really good
what your message is you’re really good at delivering a message and now you need
at delivering a message and now you need
at delivering a message and now you need to be prolific you’re not posting once a
to be prolific you’re not posting once a
to be prolific you’re not posting once a week you’re posting at least daily at
week you’re posting at least daily at
week you’re posting at least daily at least daily should be your bare-bones
least daily should be your bare-bones
least daily should be your bare-bones and minimum for what is being put out
and minimum for what is being put out
and minimum for what is being put out there now you don’t have to create every
there now you don’t have to create every
there now you don’t have to create every day I find that really taxing what I do
day I find that really taxing what I do
day I find that really taxing what I do is on a day like this I’m making 68
is on a day like this I’m making 68
is on a day like this I’m making 68 different videos to create for you guys
different videos to create for you guys
different videos to create for you guys and so we batch it so I’m here on a
and so we batch it so I’m here on a
and so we batch it so I’m here on a Wednesday afternoon I’m making all the
Wednesday afternoon I’m making all the
Wednesday afternoon I’m making all the videos for 68 videos from my channel and
videos for 68 videos from my channel and
videos for 68 videos from my channel and then that gets cut up and sliced and
then that gets cut up and sliced and
then that gets cut up and sliced and diced
diced
diced over the next month right and so if
over the next month right and so if
over the next month right and so if you’re really good at what you do you
you’re really good at what you do you
you’re really good at what you do you should be able to get in front of the
should be able to get in front of the
should be able to get in front of the camera and talk about it you should be
camera and talk about it you should be
camera and talk about it you should be able to sit down and write about it and
able to sit down and write about it and
able to sit down and write about it and batch it spend an entire day whether
batch it spend an entire day whether
batch it spend an entire day whether that’s once a week once a month whatever
that’s once a week once a month whatever
that’s once a week once a month whatever your schedule can kind of bear and then
your schedule can kind of bear and then
your schedule can kind of bear and then you’re creating content for that entire
you’re creating content for that entire
you’re creating content for that entire week or for that entire month but you
week or for that entire month but you
week or for that entire month but you need to be prolific hosting at least one
need to be prolific hosting at least one
need to be prolific hosting at least one piece of content on the preferred
piece of content on the preferred
piece of content on the preferred platform every single day with the goal
platform every single day with the goal
platform every single day with the goal honestly to get to at least
honestly to get to at least
honestly to get to at least twice a day that may not be happening
twice a day that may not be happening
twice a day that may not be happening right now but that should be your goal
right now but that should be your goal
right now but that should be your goal ongoing tip number five is speak you
ongoing tip number five is speak you
ongoing tip number five is speak you want to be speaking at events where your
want to be speaking at events where your
want to be speaking at events where your customers are hanging out it’s so so so
customers are hanging out it’s so so so
customers are hanging out it’s so so so critical important when you are speaking
critical important when you are speaking
critical important when you are speaking at events whoever the speaker is that
at events whoever the speaker is that
at events whoever the speaker is that person has authority why are you going
person has authority why are you going
person has authority why are you going to this event you’re there to learn from
to this event you’re there to learn from
to this event you’re there to learn from the experts even if you’re speaking for
the experts even if you’re speaking for
the experts even if you’re speaking for free like the event may not pay you to
free like the event may not pay you to
free like the event may not pay you to go and speak sometimes they pay you to
go and speak sometimes they pay you to
go and speak sometimes they pay you to go sometimes they pay for your flight
go sometimes they pay for your flight
go sometimes they pay for your flight and hotel but the speaking fee is free
and hotel but the speaking fee is free
and hotel but the speaking fee is free sometimes they won’t pay for anything
sometimes they won’t pay for anything
sometimes they won’t pay for anything but you just being up on stage adds more
but you just being up on stage adds more
but you just being up on stage adds more credibility and the people in the
credibility and the people in the
credibility and the people in the audience look to you as the expert they
audience look to you as the expert they
audience look to you as the expert they don’t know if you’ve been paid to be
don’t know if you’ve been paid to be
don’t know if you’ve been paid to be there they don’t know how much you’ve
there they don’t know how much you’ve
there they don’t know how much you’ve been paid or if they’re comping your
been paid or if they’re comping your
been paid or if they’re comping your hotel or travel costs or not all they
hotel or travel costs or not all they
hotel or travel costs or not all they know is there’s this person up on stage
know is there’s this person up on stage
know is there’s this person up on stage who has this authority position who then
who has this authority position who then
who has this authority position who then again back to tip number one be good you
again back to tip number one be good you
again back to tip number one be good you have a really valuable message that
have a really valuable message that
have a really valuable message that moves and inspires them to want to
moves and inspires them to want to
moves and inspires them to want to change something in their life or in
change something in their life or in
change something in their life or in their business you have a shot and now
their business you have a shot and now
their business you have a shot and now you’re a known quantity and you’re in a
you’re a known quantity and you’re in a
you’re a known quantity and you’re in a position of that authority they’re going
position of that authority they’re going
position of that authority they’re going to want to work with you to help them
to want to work with you to help them
to want to work with you to help them solve a problem and so the more you can
solve a problem and so the more you can
solve a problem and so the more you can speak at events and get your name out
speak at events and get your name out
speak at events and get your name out there in that authoritative way as well
there in that authoritative way as well
there in that authoritative way as well it really helps that number six is over
it really helps that number six is over
it really helps that number six is over dinner like crazy one of my favorite
dinner like crazy one of my favorite
dinner like crazy one of my favorite marketing strategies is through word of
marketing strategies is through word of
marketing strategies is through word of mouth and you need word of mouth to
mouth and you need word of mouth to
mouth and you need word of mouth to happen as an entrepreneur to get your
happen as an entrepreneur to get your
happen as an entrepreneur to get your business going because you’re not taking
business going because you’re not taking
business going because you’re not taking out Super Bowl commercials you can’t
out Super Bowl commercials you can’t
out Super Bowl commercials you can’t afford to do that and so what you want
afford to do that and so what you want
afford to do that and so what you want to do is have your customers talking
to do is have your customers talking
to do is have your customers talking about you for you one you want them to
about you for you one you want them to
about you for you one you want them to come back to you because you provided
come back to you because you provided
come back to you because you provided such a great service that they’re not
such a great service that they’re not
such a great service that they’re not hiring you just for one thing but they
hiring you just for one thing but they
hiring you just for one thing but they want to hire you again and again and
want to hire you again and again and
want to hire you again and again and again again again but to there in your
again again again but to there in your
again again again but to there in your industry they know other people in your
industry they know other people in your
industry they know other people in your industry and if you provide such a great
industry and if you provide such a great
industry and if you provide such a great service such a great product that they
service such a great product that they
service such a great product that they can’t help but talk about you then your
can’t help but talk about you then your
can’t help but talk about you then your names starts to spread in the industry
names starts to spread in the industry
names starts to spread in the industry and again it’s not you talking about you
and again it’s not you talking about you
and again it’s not you talking about you it’s somebody else talking about you and
it’s somebody else talking about you and
it’s somebody else talking about you and so it’s much more likely to again lift
so it’s much more likely to again lift
so it’s much more likely to again lift that level of authority for you get
that level of authority for you get
that level of authority for you get contacts coming in and you can charge
contacts coming in and you can charge
contacts coming in and you can charge your price to eventually be the
your price to eventually be the
your price to eventually be the highest-paid in your industry
highest-paid in your industry
highest-paid in your industry so you really need to over-deliver like
so you really need to over-deliver like
so you really need to over-deliver like crazy look at what you have been hired
crazy look at what you have been hired
crazy look at what you have been hired to do I didn’t think how can I double
to do I didn’t think how can I double
to do I didn’t think how can I double that triple that 5x that it may not even
that triple that 5x that it may not even
that triple that 5x that it may not even cost you a lot of extra money or time to
cost you a lot of extra money or time to
cost you a lot of extra money or time to do it
do it
do it but it’s the perceived value right I
but it’s the perceived value right I
but it’s the perceived value right I remember for my first client my first
remember for my first client my first
remember for my first client my first corporate gig I was paid $300 or $500 to
corporate gig I was paid $300 or $500 to
corporate gig I was paid $300 or $500 to write a single blog post and I was up
write a single blog post and I was up
write a single blog post and I was up with 10 or 20 other people who were also
with 10 or 20 other people who were also
with 10 or 20 other people who were also paid the same amount and I just went
paid the same amount and I just went
paid the same amount and I just went crazy on my blog post they wanted 300
crazy on my blog post they wanted 300
crazy on my blog post they wanted 300 words I gave them a thousand or 1500 and
words I gave them a thousand or 1500 and
words I gave them a thousand or 1500 and I added a video and I promoted it and I
I added a video and I promoted it and I
I added a video and I promoted it and I shared it to my list and I got attention
shared it to my list and I got attention
shared it to my list and I got attention and awareness for that blog post and out
and awareness for that blog post and out
and awareness for that blog post and out of all the people that they hired for
of all the people that they hired for
of all the people that they hired for the first draft I was the only one that
the first draft I was the only one that
the first draft I was the only one that they brought back to work with
they brought back to work with
they brought back to work with continuously because what did everybody
continuously because what did everybody
continuously because what did everybody else do they gave the 300 words of
else do they gave the 300 words of
else do they gave the 300 words of content they gave what the client asked
content they gave what the client asked
content they gave what the client asked for they did the job requirement but
for they did the job requirement but
for they did the job requirement but because I went so far over and above
because I went so far over and above
because I went so far over and above then they came back to me I wanted to
then they came back to me I wanted to
then they came back to me I wanted to hire me and work with me more and more
hire me and work with me more and more
hire me and work with me more and more and more and more not everybody else and
and more and more not everybody else and
and more and more not everybody else and so you want to take that same approach
so you want to take that same approach
so you want to take that same approach whatever the specs are whatever they’re
whatever the specs are whatever they’re
whatever the specs are whatever they’re asking you for you have to do at least
asking you for you have to do at least
asking you for you have to do at least that’s a bare-bones minimum like that’s
that’s a bare-bones minimum like that’s
that’s a bare-bones minimum like that’s unacceptable what they ask you for is
unacceptable what they ask you for is
unacceptable what they ask you for is unacceptable you have to go way way way
unacceptable you have to go way way way
unacceptable you have to go way way way above to win that client and then to
above to win that client and then to
above to win that client and then to increase your prices
increase your prices
increase your prices [Music]
[Music]
[Music] and tip number seven is sell annual
and tip number seven is sell annual
and tip number seven is sell annual deals I really hate doing one-off deals
deals I really hate doing one-off deals
deals I really hate doing one-off deals if you want to be the highest-paid
if you want to be the highest-paid
if you want to be the highest-paid authority in your industry what I always
authority in your industry what I always
authority in your industry what I always try to do is if somebody comes to me
try to do is if somebody comes to me
try to do is if somebody comes to me with a one-off deal okay we’d love to
with a one-off deal okay we’d love to
with a one-off deal okay we’d love to have you speak at one event or hey we’d
have you speak at one event or hey we’d
have you speak at one event or hey we’d love to have you make one video for our
love to have you make one video for our
love to have you make one video for our channel hey we’d love to do one kind of
channel hey we’d love to do one kind of
channel hey we’d love to do one kind of collaboration with you my default is I
collaboration with you my default is I
collaboration with you my default is I try to turn that into an annual deal so
try to turn that into an annual deal so
try to turn that into an annual deal so if you want to make one video with me
if you want to make one video with me
if you want to make one video with me like you know what to actually get the
like you know what to actually get the
like you know what to actually get the benefit if you want my audience to care
benefit if you want my audience to care
benefit if you want my audience to care about you then we need to make this an
about you then we need to make this an
about you then we need to make this an ongoing thing you’re not going to get as
ongoing thing you’re not going to get as
ongoing thing you’re not going to get as much value out of one video because that
much value out of one video because that
much value out of one video because that video will be gone and then there won’t
video will be gone and then there won’t
video will be gone and then there won’t be the follow-up where if somebody hears
be the follow-up where if somebody hears
be the follow-up where if somebody hears the message consistently over a period
the message consistently over a period
the message consistently over a period of time they’re much more likely to take
of time they’re much more likely to take
of time they’re much more likely to take the action that you want them to take
the action that you want them to take
the action that you want them to take and so I always try to move somebody
and so I always try to move somebody
and so I always try to move somebody from a one-off video to at least an
from a one-off video to at least an
from a one-off video to at least an annual deal if I look at sage as an
annual deal if I look at sage as an
annual deal if I look at sage as an example you guys may have seen my videos
example you guys may have seen my videos
example you guys may have seen my videos with Stephen Kelly he’s a CEO of Sage
with Stephen Kelly he’s a CEO of Sage
with Stephen Kelly he’s a CEO of Sage multi-billion dollar company we signed a
multi-billion dollar company we signed a
multi-billion dollar company we signed a three-year deal so it started off as hey
three-year deal so it started off as hey
three-year deal so it started off as hey maybe see if we can come on your channel
maybe see if we can come on your channel
maybe see if we can come on your channel maybe we can do an interview you know he
maybe we can do an interview you know he
maybe we can do an interview you know he loves entrepreneurs we’d love to have
loves entrepreneurs we’d love to have
loves entrepreneurs we’d love to have him on and first of all your mission has
him on and first of all your mission has
him on and first of all your mission has to be aligned I only work with Stephen
to be aligned I only work with Stephen
to be aligned I only work with Stephen because he actually does care about
because he actually does care about
because he actually does care about entrepreneurs because I actually do use
entrepreneurs because I actually do use
entrepreneurs because I actually do use sage software in my business it’s not
sage software in my business it’s not
sage software in my business it’s not just a money-making thing I really
just a money-making thing I really
just a money-making thing I really believe in what he’s trying to do and
believe in what he’s trying to do and
believe in what he’s trying to do and then we turn that into a multi-year deal
then we turn that into a multi-year deal
then we turn that into a multi-year deal it’s a three-year deal that I signed
it’s a three-year deal that I signed
it’s a three-year deal that I signed with them where I’m helping them get
with them where I’m helping them get
with them where I’m helping them get exposure and bringing value to the
exposure and bringing value to the
exposure and bringing value to the audience and as you guys tune in pay
audience and as you guys tune in pay
audience and as you guys tune in pay attention watch the show you learn more
attention watch the show you learn more
attention watch the show you learn more about sage you learn more about Stephen
about sage you learn more about Stephen
about sage you learn more about Stephen Kelly and the next time you’re looking
Kelly and the next time you’re looking
Kelly and the next time you’re looking for an accounting software package
for an accounting software package
for an accounting software package you’re going to at least give sage a
you’re going to at least give sage a
you’re going to at least give sage a shot
shot
shot and so by transitioning your customers
and so by transitioning your customers
and so by transitioning your customers to being a one-off deal to think how can
to being a one-off deal to think how can
to being a one-off deal to think how can I provide more value that this is at
I provide more value that this is at
I provide more value that this is at least an annual deal if not have a two
least an annual deal if not have a two
least an annual deal if not have a two or three-year deal it can really start
or three-year deal it can really start
or three-year deal it can really start increasing the amount of money you make
increasing the amount of money you make
increasing the amount of money you make because you have established yourself as
because you have established yourself as
because you have established yourself as the expert and providing the same value
the expert and providing the same value
the expert and providing the same value to your clients
to your clients
to your clients so those are my seven tips on how to be
so those are my seven tips on how to be
so those are my seven tips on how to be the highest paid authority in your
the highest paid authority in your
the highest paid authority in your industry I would love to know from you
industry I would love to know from you
industry I would love to know from you which tip resonated the most with you
which tip resonated the most with you
which tip resonated the most with you what work do you have to do to get
what work do you have to do to get
what work do you have to do to get better
better
better is there an 8 9 10 that you want to add
is there an 8 9 10 that you want to add
is there an 8 9 10 that you want to add to the list please share your thoughts
to the list please share your thoughts
to the list please share your thoughts down in the comments below I’m looking
down in the comments below I’m looking
down in the comments below I’m looking forward to hearing from you thank you
forward to hearing from you thank you
forward to hearing from you thank you guys again for watching I believe
guys again for watching I believe
guys again for watching I believe even you I hope you continue to believe
even you I hope you continue to believe
even you I hope you continue to believe in yourself and whatever your one where
in yourself and whatever your one where
in yourself and whatever your one where it is much love I’ll see you soon
it is much love I’ll see you soon
it is much love I’ll see you soon raise your standard Apple at the core
raise your standard Apple at the core
raise your standard Apple at the core its core value is that we believe that
its core value is that we believe that
its core value is that we believe that people with passion can not one drop of
people with passion can not one drop of
people with passion can not one drop of myself work depends on your acceptance
myself work depends on your acceptance
myself work depends on your acceptance of me I don’t ever give up I’d have to
of me I don’t ever give up I’d have to
of me I don’t ever give up I’d have to be dead or completely incapacitated hey
be dead or completely incapacitated hey
be dead or completely incapacitated hey believe nation if you want to see my
believe nation if you want to see my
believe nation if you want to see my all-time favorite top ten Rose a success
all-time favorite top ten Rose a success
all-time favorite top ten Rose a success I have a very special secret video for
I have a very special secret video for
I have a very special secret video for you these are the individual clips that
you these are the individual clips that
you these are the individual clips that I have personally learned the most from
I have personally learned the most from
I have personally learned the most from and applied to my life and my business
and applied to my life and my business
and applied to my life and my business check the link the description for
check the link the description for
check the link the description for details
”
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