if you’re looking to become the go-to expert in your field then this video is
expert in your field then this video is
expert in your field then this video is for you what’s that believe nation it’s
for you what’s that believe nation it’s
for you what’s that believe nation it’s Evan my one word is believe and I
Evan my one word is believe and I
Evan my one word is believe and I believe in you I believe in the amazing
believe in you I believe in the amazing
believe in you I believe in the amazing talent that you have inside here that I
talent that you have inside here that I
talent that you have inside here that I want to see explode out onto the world
want to see explode out onto the world
want to see explode out onto the world one of the questions I get asked a lot
one of the questions I get asked a lot
one of the questions I get asked a lot by entrepreneurs is I’m an expert I want
by entrepreneurs is I’m an expert I want
by entrepreneurs is I’m an expert I want to be seen as the expert I want to be
to be seen as the expert I want to be
to be seen as the expert I want to be the person that people go to for my
the person that people go to for my
the person that people go to for my niche my industry my area of expertise
niche my industry my area of expertise
niche my industry my area of expertise how do I do it and so in this video I’m
how do I do it and so in this video I’m
how do I do it and so in this video I’m gonna share my seven ways on how to be
gonna share my seven ways on how to be
gonna share my seven ways on how to be the go-to expert in your field way
the go-to expert in your field way
the go-to expert in your field way number one is actually be an expert and
number one is actually be an expert and
number one is actually be an expert and that’s not a joke a lot of people who
that’s not a joke a lot of people who
that’s not a joke a lot of people who think they know a lot about an industry
think they know a lot about an industry
think they know a lot about an industry are not actually that great at what they
are not actually that great at what they
are not actually that great at what they do
do
do and so you need to put in the work to be
and so you need to put in the work to be
and so you need to put in the work to be the actual expert in your field if you
the actual expert in your field if you
the actual expert in your field if you are not the expert that’s okay you can
are not the expert that’s okay you can
are not the expert that’s okay you can document your journey along the way to
document your journey along the way to
document your journey along the way to becoming one a great example I can think
becoming one a great example I can think
becoming one a great example I can think of is a guy named Michael Dunlop he had
of is a guy named Michael Dunlop he had
of is a guy named Michael Dunlop he had a series that he had on his website for
a series that he had on his website for
a series that he had on his website for a while where he was documenting how to
a while where he was documenting how to
a while where he was documenting how to be a successful internet marketer and he
be a successful internet marketer and he
be a successful internet marketer and he didn’t know a lot himself he had done
didn’t know a lot himself he had done
didn’t know a lot himself he had done some things but he wasn’t the expert he
some things but he wasn’t the expert he
some things but he wasn’t the expert he had all these people on it was doing
had all these people on it was doing
had all these people on it was doing interviews with them and I loved
interviews with them and I loved
interviews with them and I loved watching his stuff because I wanted to
watching his stuff because I wanted to
watching his stuff because I wanted to learn how to be a better internet
learn how to be a better internet
learn how to be a better internet marketer myself as he started learning
marketer myself as he started learning
marketer myself as he started learning from all these successful people he
from all these successful people he
from all these successful people he built up his credibility he built up his
built up his credibility he built up his
built up his credibility he built up his knowledge base and then soon he got to
knowledge base and then soon he got to
knowledge base and then soon he got to be an expert in the field too he learned
be an expert in the field too he learned
be an expert in the field too he learned enough from all these other people he
enough from all these other people he
enough from all these other people he started applying their knowledge he
started applying their knowledge he
started applying their knowledge he started tweaking it and adapting it to
started tweaking it and adapting it to
started tweaking it and adapting it to his own template his own personality his
his own template his own personality his
his own template his own personality his own style and he started learning things
own style and he started learning things
own style and he started learning things on his own but then he could teach as
on his own but then he could teach as
on his own but then he could teach as well and so if you are the expert that’s
well and so if you are the expert that’s
well and so if you are the expert that’s great if you’re not don’t pretend to be
great if you’re not don’t pretend to be
great if you’re not don’t pretend to be but you can document your journey and
but you can document your journey and
but you can document your journey and bring on other experts learn from them
bring on other experts learn from them
bring on other experts learn from them it’s a great hack like if you ever want
it’s a great hack like if you ever want
it’s a great hack like if you ever want to learn how to do something interview
to learn how to do something interview
to learn how to do something interview somebody who knows what they’re doing
somebody who knows what they’re doing
somebody who knows what they’re doing and showcase them on your channel on
and showcase them on your channel on
and showcase them on your channel on your platform even if it’s small you’d
your platform even if it’s small you’d
your platform even if it’s small you’d be surprised at how many people say yes
be surprised at how many people say yes
be surprised at how many people say yes and in the path of documenting your
and in the path of documenting your
and in the path of documenting your journey you then become the expert
journey you then become the expert
journey you then become the expert [Music]
[Music]
[Music] way number two is picked your niche if
way number two is picked your niche if
way number two is picked your niche if you’re in a giant industry it can be
you’re in a giant industry it can be
you’re in a giant industry it can be hard to be the go-to person and so the
hard to be the go-to person and so the
hard to be the go-to person and so the way to start is to pick your niche go
way to start is to pick your niche go
way to start is to pick your niche go smaller and then expand your base so as
smaller and then expand your base so as
smaller and then expand your base so as an example I love baseball so we’ll use
an example I love baseball so we’ll use
an example I love baseball so we’ll use the Toronto Blue Jays as an example
the Toronto Blue Jays as an example
the Toronto Blue Jays as an example maybe you are the expert on the Toronto
maybe you are the expert on the Toronto
maybe you are the expert on the Toronto Blue Jays minor-league system right how
Blue Jays minor-league system right how
Blue Jays minor-league system right how many people really know the ins and outs
many people really know the ins and outs
many people really know the ins and outs of the Toronto Blue Jays minor-league
of the Toronto Blue Jays minor-league
of the Toronto Blue Jays minor-league system you could be that person it
system you could be that person it
system you could be that person it wouldn’t be that hard to develop the
wouldn’t be that hard to develop the
wouldn’t be that hard to develop the skills to be that person then as you got
skills to be that person then as you got
skills to be that person then as you got that under your hood you are the expert
that under your hood you are the expert
that under your hood you are the expert you can expand and you could be the
you can expand and you could be the
you can expand and you could be the person who knows the Toronto Blue Jays
person who knows the Toronto Blue Jays
person who knows the Toronto Blue Jays everything trying to Blue Jays and then
everything trying to Blue Jays and then
everything trying to Blue Jays and then after that you could expand and be the
after that you could expand and be the
after that you could expand and be the person who knows baseball and you just
person who knows baseball and you just
person who knows baseball and you just keep building your knowledge set and
keep building your knowledge set and
keep building your knowledge set and your base and your expertise you started
your base and your expertise you started
your base and your expertise you started here you started one niche and as you
here you started one niche and as you
here you started one niche and as you got better you explained it I think
got better you explained it I think
got better you explained it I think about Facebook that’s how they started
about Facebook that’s how they started
about Facebook that’s how they started they started just being for college
they started just being for college
they started just being for college campuses that’s all that was for college
campuses that’s all that was for college
campuses that’s all that was for college campuses and then as college students
campuses and then as college students
campuses and then as college students started to use it they told other people
started to use it they told other people
started to use it they told other people and they brought on their grandparents
and they brought on their grandparents
and they brought on their grandparents and their parents and their friends and
and their parents and their friends and
and their parents and their friends and their kids and it just started to expand
their kids and it just started to expand
their kids and it just started to expand we’re now Facebook is for everyone and
we’re now Facebook is for everyone and
we’re now Facebook is for everyone and so if you start to broad at the
so if you start to broad at the
so if you start to broad at the beginning then it’s hard to be seen as
beginning then it’s hard to be seen as
beginning then it’s hard to be seen as that expert because you’re not
that expert because you’re not
that expert because you’re not specialized enough there’s lots of
specialized enough there’s lots of
specialized enough there’s lots of competition there’s lots of people who
competition there’s lots of people who
competition there’s lots of people who do it where if you can pick a niche be
do it where if you can pick a niche be
do it where if you can pick a niche be known as that person for this specific
known as that person for this specific
known as that person for this specific niche you get paid more you get lots of
niche you get paid more you get lots of
niche you get paid more you get lots of attention for it’s easier to stand out
attention for it’s easier to stand out
attention for it’s easier to stand out it’s easier to be the go-to expert and
it’s easier to be the go-to expert and
it’s easier to be the go-to expert and then you slowly build out your skill
then you slowly build out your skill
then you slowly build out your skill sets and what you’re known for
sets and what you’re known for
sets and what you’re known for [Music]
[Music]
[Music] we number three is form alliances I’ve
we number three is form alliances I’ve
we number three is form alliances I’ve been looking at who are the people in
been looking at who are the people in
been looking at who are the people in your industry who have a similar target
your industry who have a similar target
your industry who have a similar target audience and how can you start working
audience and how can you start working
audience and how can you start working with them to showcase your expertise and
with them to showcase your expertise and
with them to showcase your expertise and get some recognition and credibility in
get some recognition and credibility in
get some recognition and credibility in my case as an example when I was trying
my case as an example when I was trying
my case as an example when I was trying to learn about YouTube when trying to
to learn about YouTube when trying to
to learn about YouTube when trying to grow I follow Tim Schmoyer and Darrell
grow I follow Tim Schmoyer and Darrell
grow I follow Tim Schmoyer and Darrell use on YouTube these were the go-to guys
use on YouTube these were the go-to guys
use on YouTube these were the go-to guys for me of how to build a YouTube channel
for me of how to build a YouTube channel
for me of how to build a YouTube channel and I was in their community I had a
and I was in their community I had a
and I was in their community I had a previous background in entrepreneurship
previous background in entrepreneurship
previous background in entrepreneurship in venture capital and building
in venture capital and building
in venture capital and building businesses and speaking and so as I got
businesses and speaking and so as I got
businesses and speaking and so as I got more comfortable with their content I
more comfortable with their content I
more comfortable with their content I knew what they were looking for I
knew what they were looking for I
knew what they were looking for I reached out to them and what I did was
reached out to them and what I did was
reached out to them and what I did was pitch them different ideas that I knew
pitch them different ideas that I knew
pitch them different ideas that I knew would be good content for their channel
would be good content for their channel
would be good content for their channel because I was a part of their community
because I was a part of their community
because I was a part of their community and Tim I was on three or four times and
and Tim I was on three or four times and
and Tim I was on three or four times and that was part of his series there I was
that was part of his series there I was
that was part of his series there I was on once or twice and that started
on once or twice and that started
on once or twice and that started getting me even more credibility at the
getting me even more credibility at the
getting me even more credibility at the time both of their channels were bigger
time both of their channels were bigger
time both of their channels were bigger than mine I found a way to add value
than mine I found a way to add value
than mine I found a way to add value based off my expertise that helped build
based off my expertise that helped build
based off my expertise that helped build up my exposure everybody who watched
up my exposure everybody who watched
up my exposure everybody who watched their content now knew a little bit
their content now knew a little bit
their content now knew a little bit about me who was the seventh carmical
about me who was the seventh carmical
about me who was the seventh carmical guy oh that’s the thing you said was
guy oh that’s the thing you said was
guy oh that’s the thing you said was pretty interesting I’m gonna go check
pretty interesting I’m gonna go check
pretty interesting I’m gonna go check him out
him out
him out they come and they subscribe to my
they come and they subscribe to my
they come and they subscribe to my channel and so looking at who you can do
channel and so looking at who you can do
channel and so looking at who you can do collaborations with inside the industry
collaborations with inside the industry
collaborations with inside the industry who is not a direct competitor of yours
who is not a direct competitor of yours
who is not a direct competitor of yours but has some complimentary ideas but
but has some complimentary ideas but
but has some complimentary ideas but still serves the same customers it can
still serves the same customers it can
still serves the same customers it can be really really important to building
be really really important to building
be really really important to building up your credibility and getting your
up your credibility and getting your
up your credibility and getting your name more well-known
name more well-known
name more well-known [Music]
[Music]
[Music] we number four is create content what I
we number four is create content what I
we number four is create content what I would suggest is figure out what is the
would suggest is figure out what is the
would suggest is figure out what is the best execution of sharing your content
best execution of sharing your content
best execution of sharing your content what do you love doing for me I love
what do you love doing for me I love
what do you love doing for me I love video this is where I like to be I like
video this is where I like to be I like
video this is where I like to be I like YouTube I like the idea that my content
YouTube I like the idea that my content
YouTube I like the idea that my content lists forever
lists forever
lists forever I don’t like platforms as much where my
I don’t like platforms as much where my
I don’t like platforms as much where my stuff disappears in 24 hours I want my
stuff disappears in 24 hours I want my
stuff disappears in 24 hours I want my grandkids to see this video and every
grandkids to see this video and every
grandkids to see this video and every video that I make that’s always the
video that I make that’s always the
video that I make that’s always the intention I’m trying to build a legacy
intention I’m trying to build a legacy
intention I’m trying to build a legacy here and so YouTube really fits well for
here and so YouTube really fits well for
here and so YouTube really fits well for my skill set and where my audience is if
my skill set and where my audience is if
my skill set and where my audience is if you want to be known as a go-to expert
you want to be known as a go-to expert
you want to be known as a go-to expert in your industry then you want to think
in your industry then you want to think
in your industry then you want to think about where are your customers paying
about where are your customers paying
about where are your customers paying attention it’s marketing 101 where are
attention it’s marketing 101 where are
attention it’s marketing 101 where are your customers and then you want to be
your customers and then you want to be
your customers and then you want to be there and then you combine it with what
there and then you combine it with what
there and then you combine it with what your skills are now with social media
your skills are now with social media
your skills are now with social media your customers are on a lot of different
your customers are on a lot of different
your customers are on a lot of different platforms but if you’re selling b2b
platforms but if you’re selling b2b
platforms but if you’re selling b2b you’re gonna go to LinkedIn and if you
you’re gonna go to LinkedIn and if you
you’re gonna go to LinkedIn and if you love making video and your customers
love making video and your customers
love making video and your customers there you’re gonna go to youtube if you
there you’re gonna go to youtube if you
there you’re gonna go to youtube if you love writing and your customers are
love writing and your customers are
love writing and your customers are there you might still go LinkedIn but
there you might still go LinkedIn but
there you might still go LinkedIn but you might do medium or you might do
you might do medium or you might do
you might do medium or you might do Twitter if you can keep it short and
Twitter if you can keep it short and
Twitter if you can keep it short and concise and so figuring out what the
concise and so figuring out what the
concise and so figuring out what the best execution of your idea spreading is
best execution of your idea spreading is
best execution of your idea spreading is is where you want to be you don’t need
is where you want to be you don’t need
is where you want to be you don’t need to be everywhere so she at the start I
to be everywhere so she at the start I
to be everywhere so she at the start I think that’s terrible advice and say go
think that’s terrible advice and say go
think that’s terrible advice and say go everywhere because you will suck at
everywhere because you will suck at
everywhere because you will suck at everything and you don’t stand out in
everything and you don’t stand out in
everything and you don’t stand out in any of them where it’s better to be
any of them where it’s better to be
any of them where it’s better to be amazing at one thing and then be able to
amazing at one thing and then be able to
amazing at one thing and then be able to expand beyond so pick where your
expand beyond so pick where your
expand beyond so pick where your audience are and pick what you love
audience are and pick what you love
audience are and pick what you love doing and share your message because as
doing and share your message because as
doing and share your message because as long as you just keep your ideas in here
long as you just keep your ideas in here
long as you just keep your ideas in here and nobody knows about it you might be
and nobody knows about it you might be
and nobody knows about it you might be the greatest expert in the world but
the greatest expert in the world but
the greatest expert in the world but nobody will find you because you’re not
nobody will find you because you’re not
nobody will find you because you’re not sharing enough it’s also never been
sharing enough it’s also never been
sharing enough it’s also never been easier to be the go-to expert if you
easier to be the go-to expert if you
easier to be the go-to expert if you actually know what you’re talking about
actually know what you’re talking about
actually know what you’re talking about because the proliferation of ideas has
because the proliferation of ideas has
because the proliferation of ideas has never been easier to do then right now
never been easier to do then right now
never been easier to do then right now then right now if you watching this
then right now if you watching this
then right now if you watching this video it’s never been easier to spread
video it’s never been easier to spread
video it’s never been easier to spread ideas just make sure that you have the
ideas just make sure that you have the
ideas just make sure that you have the right ideas to spread and use the right
right ideas to spread and use the right
right ideas to spread and use the right platform to fit your personality
platform to fit your personality
platform to fit your personality [Music]
[Music]
[Music] we’re number five is used traditional
we’re number five is used traditional
we’re number five is used traditional media there’s still a lot of benefit in
media there’s still a lot of benefit in
media there’s still a lot of benefit in using traditional media not as much as
using traditional media not as much as
using traditional media not as much as before but still being able to put New
before but still being able to put New
before but still being able to put New York Times or CNN or ink magazine up on
York Times or CNN or ink magazine up on
York Times or CNN or ink magazine up on your website adds a lot of credibility
your website adds a lot of credibility
your website adds a lot of credibility so when somebody is visiting your site
so when somebody is visiting your site
so when somebody is visiting your site and they see that you’ve done these
and they see that you’ve done these
and they see that you’ve done these things you’ve been in these newspapers
things you’ve been in these newspapers
things you’ve been in these newspapers you’ve been on magazines maybe not the
you’ve been on magazines maybe not the
you’ve been on magazines maybe not the cover but you’ve been in a magazine
cover but you’ve been in a magazine
cover but you’ve been in a magazine you’ve been recognized as an expert then
you’ve been recognized as an expert then
you’ve been recognized as an expert then it adds more credibility and then people
it adds more credibility and then people
it adds more credibility and then people will talk about you and want to come
will talk about you and want to come
will talk about you and want to come back I want to refer you the very first
back I want to refer you the very first
back I want to refer you the very first one that I got with a major publication
one that I got with a major publication
one that I got with a major publication was New York Times I was I want to say
was New York Times I was I want to say
was New York Times I was I want to say 19 or 20 years old and I forget what the
19 or 20 years old and I forget what the
19 or 20 years old and I forget what the topic was even about I think it was
topic was even about I think it was
topic was even about I think it was something around work-life balance or
something around work-life balance or
something around work-life balance or something like that it didn’t even
something like that it didn’t even
something like that it didn’t even matter like it doesn’t matter what the
matter like it doesn’t matter what the
matter like it doesn’t matter what the story is it’s that I wasn’t in New York
story is it’s that I wasn’t in New York
story is it’s that I wasn’t in New York Times write and I put that on my website
Times write and I put that on my website
Times write and I put that on my website and people said oh he’s in the New York
and people said oh he’s in the New York
and people said oh he’s in the New York Times he’s done he’s done something and
Times he’s done he’s done something and
Times he’s done he’s done something and so then that led to interviews here and
so then that led to interviews here and
so then that led to interviews here and here and here and here and so that could
here and here and here and so that could
here and here and here and so that could expand my base and if they see you as
expand my base and if they see you as
expand my base and if they see you as being an expert in one field then it’s
being an expert in one field then it’s
being an expert in one field then it’s easy to transition to others and other
easy to transition to others and other
easy to transition to others and other publications want to write about you and
publications want to write about you and
publications want to write about you and you slowly become known as the person
you slowly become known as the person
you slowly become known as the person I’d also be looking at any of those
I’d also be looking at any of those
I’d also be looking at any of those lists that come out of the top X
lists that come out of the top X
lists that come out of the top X speakers or industry experts Inc
speakers or industry experts Inc
speakers or industry experts Inc magazine does them in Forbes Azzam and
magazine does them in Forbes Azzam and
magazine does them in Forbes Azzam and fortune does them find out who the
fortune does them find out who the
fortune does them find out who the person is who’s writing those lists and
person is who’s writing those lists and
person is who’s writing those lists and connect with them and let them know what
connect with them and let them know what
connect with them and let them know what you’re all about and maybe you’ll be
you’re all about and maybe you’ll be
you’re all about and maybe you’ll be considered for the next one I’ve never
considered for the next one I’ve never
considered for the next one I’ve never done that purposely in terms of outreach
done that purposely in terms of outreach
done that purposely in terms of outreach I’ve been featured on ink magazine and a
I’ve been featured on ink magazine and a
I’ve been featured on ink magazine and a couple other ones as top leadership
couple other ones as top leadership
couple other ones as top leadership speakers and top social media experts
speakers and top social media experts
speakers and top social media experts and all these things that just
and all these things that just
and all these things that just everything adds more credibility I’ve
everything adds more credibility I’ve
everything adds more credibility I’ve never forced it I’ve never tried to make
never forced it I’ve never tried to make
never forced it I’ve never tried to make an attempt to be put on these lists but
an attempt to be put on these lists but
an attempt to be put on these lists but you could it’s not that hard you just
you could it’s not that hard you just
you could it’s not that hard you just have to get to know the person who’s
have to get to know the person who’s
have to get to know the person who’s making that list follow them social
making that list follow them social
making that list follow them social media engage with them let them know
media engage with them let them know
media engage with them let them know what you’re up to support them and the
what you’re up to support them and the
what you’re up to support them and the campaign’s that they’re putting out
campaign’s that they’re putting out
campaign’s that they’re putting out comment on their content give them
comment on their content give them
comment on their content give them suggestions and feedback producing you
suggestions and feedback producing you
suggestions and feedback producing you get to be known as an expert and then
get to be known as an expert and then
get to be known as an expert and then you’re going to be featured on the next
you’re going to be featured on the next
you’re going to be featured on the next list which will give you even more
list which will give you even more
list which will give you even more credibility
credibility
credibility [Music]
[Music]
[Music] way number six is tell your story this
way number six is tell your story this
way number six is tell your story this is how you stand out this is how people
is how you stand out this is how people
is how you stand out this is how people get to know you and remember you what is
get to know you and remember you what is
get to know you and remember you what is your story what are you so great at what
your story what are you so great at what
your story what are you so great at what is your history how did you get here
is your history how did you get here
is your history how did you get here from where you were I think a lot of
from where you were I think a lot of
from where you were I think a lot of people still come off as super boring
people still come off as super boring
people still come off as super boring super conventional super conservative
super conventional super conservative
super conventional super conservative and you have a boring picture and a
and you have a boring picture and a
and you have a boring picture and a boring bio and I can’t make a connection
boring bio and I can’t make a connection
boring bio and I can’t make a connection if I don’t understand who you are and
if I don’t understand who you are and
if I don’t understand who you are and what you staying for it’s harder for me
what you staying for it’s harder for me
what you staying for it’s harder for me to want to work with you to want to hire
to want to work with you to want to hire
to want to work with you to want to hire you to want to pay you to come speak at
you to want to pay you to come speak at
you to want to pay you to come speak at my event and to help spread the message
my event and to help spread the message
my event and to help spread the message and so having an authentic picture
and so having an authentic picture
and so having an authentic picture ideally a video where you can really
ideally a video where you can really
ideally a video where you can really share your story and get into it you
share your story and get into it you
share your story and get into it you don’t have to be unless you’re a speaker
don’t have to be unless you’re a speaker
don’t have to be unless you’re a speaker you don’t have to have a great video and
you don’t have to have a great video and
you don’t have to have a great video and if you are speaking you need a great
if you are speaking you need a great
if you are speaking you need a great video we’re where is your video if
video we’re where is your video if
video we’re where is your video if you’re a speaker but if you’re not just
you’re a speaker but if you’re not just
you’re a speaker but if you’re not just telling your story like if you love
telling your story like if you love
telling your story like if you love making shoes you don’t have to be the
making shoes you don’t have to be the
making shoes you don’t have to be the best person on video but let me just
best person on video but let me just
best person on video but let me just feel your passion for shoes you can be
feel your passion for shoes you can be
feel your passion for shoes you can be the go-to expert on all things shoes and
the go-to expert on all things shoes and
the go-to expert on all things shoes and if I see a video with care and love and
if I see a video with care and love and
if I see a video with care and love and heart and you tell me the story of how
heart and you tell me the story of how
heart and you tell me the story of how you got into the shoe business and why
you got into the shoe business and why
you got into the shoe business and why it means so much to you that’s gonna win
it means so much to you that’s gonna win
it means so much to you that’s gonna win me over that’s gonna make me want to do
me over that’s gonna make me want to do
me over that’s gonna make me want to do business with you and talk about you and
business with you and talk about you and
business with you and talk about you and write about you and hire you and work
write about you and hire you and work
write about you and hire you and work with you and refer people to you you
with you and refer people to you you
with you and refer people to you you need to tell your story that’s how you
need to tell your story that’s how you
need to tell your story that’s how you win as an entrepreneur when people
win as an entrepreneur when people
win as an entrepreneur when people connect with you personally and not just
connect with you personally and not just
connect with you personally and not just a corporate building that you’re trying
a corporate building that you’re trying
a corporate building that you’re trying to create
to create
to create [Music]
[Music]
[Music] and we number seven is over-deliver like
and we number seven is over-deliver like
and we number seven is over-deliver like crazy if you truly are an expert than
crazy if you truly are an expert than
crazy if you truly are an expert than your goal is in every single
your goal is in every single
your goal is in every single conversation with somebody you are
conversation with somebody you are
conversation with somebody you are blowing their mind with the amount of
blowing their mind with the amount of
blowing their mind with the amount of value and content that you can provide
value and content that you can provide
value and content that you can provide this is always my goal in every meeting
this is always my goal in every meeting
this is always my goal in every meeting with an entrepreneur I’m trying to blow
with an entrepreneur I’m trying to blow
with an entrepreneur I’m trying to blow their mind to help them not not from a
their mind to help them not not from a
their mind to help them not not from a egotistical point of view or even III
egotistical point of view or even III
egotistical point of view or even III really need to be the expert and so I’m
really need to be the expert and so I’m
really need to be the expert and so I’m gonna blow them away I just feel it’s
gonna blow them away I just feel it’s
gonna blow them away I just feel it’s the right thing to do like I want
the right thing to do like I want
the right thing to do like I want somebody to make a change if you come to
somebody to make a change if you come to
somebody to make a change if you come to me and you have a limiting belief or you
me and you have a limiting belief or you
me and you have a limiting belief or you have a problem and I know that I can
have a problem and I know that I can
have a problem and I know that I can help you if I can’t then that’s a
help you if I can’t then that’s a
help you if I can’t then that’s a different issue but I know that I can
different issue but I know that I can
different issue but I know that I can help you I want you to make that change
help you I want you to make that change
help you I want you to make that change and I will be on you and I will raise
and I will be on you and I will raise
and I will be on you and I will raise the stakes and I will get you inspired
the stakes and I will get you inspired
the stakes and I will get you inspired so that you can actually go off and do
so that you can actually go off and do
so that you can actually go off and do that thing and what ends up happening is
that thing and what ends up happening is
that thing and what ends up happening is if you go off and do the work then
if you go off and do the work then
if you go off and do the work then you’re gonna tell your friends about me
you’re gonna tell your friends about me
you’re gonna tell your friends about me and you’re gonna subscribe to my YouTube
and you’re gonna subscribe to my YouTube
and you’re gonna subscribe to my YouTube channel you’re gonna consume more
channel you’re gonna consume more
channel you’re gonna consume more content again it’s not a strategic thing
content again it’s not a strategic thing
content again it’s not a strategic thing but it could be I do it because it’s
but it could be I do it because it’s
but it could be I do it because it’s just the right thing to do and I love it
just the right thing to do and I love it
just the right thing to do and I love it but you could do it with strategy behind
but you could do it with strategy behind
but you could do it with strategy behind it and that every conversation you have
it and that every conversation you have
it and that every conversation you have every email you’re sending out every
every email you’re sending out every
every email you’re sending out every social media engagement that you create
social media engagement that you create
social media engagement that you create every speaking a gig that you get every
every speaking a gig that you get every
every speaking a gig that you get every fan that you’re talking to every
fan that you’re talking to every
fan that you’re talking to every customer that comes in prospect or not
customer that comes in prospect or not
customer that comes in prospect or not you blow them away
you blow them away
you blow them away you give them insane value and if you’re
you give them insane value and if you’re
you give them insane value and if you’re over delivering like crazy that’s when
over delivering like crazy that’s when
over delivering like crazy that’s when word of mouth starts to spread and
word of mouth starts to spread and
word of mouth starts to spread and that’s what you need as an entrepreneur
that’s what you need as an entrepreneur
that’s what you need as an entrepreneur listen you need an expert you’re not
listen you need an expert you’re not
listen you need an expert you’re not taking out Super Bowl commercials you
taking out Super Bowl commercials you
taking out Super Bowl commercials you need people to talk about you and that
need people to talk about you and that
need people to talk about you and that comes from understanding your story
comes from understanding your story
comes from understanding your story understanding your mission understanding
understanding your mission understanding
understanding your mission understanding how good you are what you’re doing but
how good you are what you’re doing but
how good you are what you’re doing but giving them insane value if you do that
giving them insane value if you do that
giving them insane value if you do that then we will spread so those are my
then we will spread so those are my
then we will spread so those are my seven ways on how to be the go-to expert
seven ways on how to be the go-to expert
seven ways on how to be the go-to expert in your field I would love to know which
in your field I would love to know which
in your field I would love to know which of the seven ways have the biggest
of the seven ways have the biggest
of the seven ways have the biggest impact on you and what you’re going to
impact on you and what you’re going to
impact on you and what you’re going to apply in your business somehow
apply in your business somehow
apply in your business somehow did I miss an eight nine ten that you
did I miss an eight nine ten that you
did I miss an eight nine ten that you want to add to the list leave in the
want to add to the list leave in the
want to add to the list leave in the comments below I’m really curious to
comments below I’m really curious to
comments below I’m really curious to find out now I made this video because
find out now I made this video because
find out now I made this video because wills gills asked me to so if there’s a
wills gills asked me to so if there’s a
wills gills asked me to so if there’s a topic you’d like me to cover in a future
topic you’d like me to cover in a future
topic you’d like me to cover in a future video check out the request line in the
video check out the request line in the
video check out the request line in the description and go cast your vote I just
description and go cast your vote I just
description and go cast your vote I just might do it finally you want to give a
might do it finally you want to give a
might do it finally you want to give a quick shout out to john sonmez is a
quick shout out to john sonmez is a
quick shout out to john sonmez is a simple programmer thank you so much John
simple programmer thank you so much John
simple programmer thank you so much John for picking up a copy of my book your
for picking up a copy of my book your
for picking up a copy of my book your one word featured on your YouTube
one word featured on your YouTube
one word featured on your YouTube channel I really appreciate all the
channel I really appreciate all the
channel I really appreciate all the support man Congrats on all the success
support man Congrats on all the success
support man Congrats on all the success you’ve had on your channel and
you’ve had on your channel and
you’ve had on your channel and so excited to see it continue to grow so
so excited to see it continue to grow so
so excited to see it continue to grow so thank you guys again for all the love I
thank you guys again for all the love I
thank you guys again for all the love I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever here
believe in yourself and whatever here
believe in yourself and whatever here when where it is
when where it is
when where it is much love I’ll see you soon if you had
much love I’ll see you soon if you had
much love I’ll see you soon if you had to think of one word that’s most
to think of one word that’s most
to think of one word that’s most important to you or that sums you Apple
important to you or that sums you Apple
important to you or that sums you Apple that would be collect a little beacon
that would be collect a little beacon
that would be collect a little beacon pay believe nation if you want to know
pay believe nation if you want to know
pay believe nation if you want to know what the most important one word is for
what the most important one word is for
what the most important one word is for Tony Robbins
Tony Robbins
Tony Robbins Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am
Gary Vaynerchuk Oprah Winfrey will.i.am and Howard Schultz I have a very special
and Howard Schultz I have a very special
and Howard Schultz I have a very special secret video for you check the
secret video for you check the
secret video for you check the description for details
”
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