what is up everybody welcome back it’s great to see you believe nation I’m
great to see you believe nation I’m
great to see you believe nation I’m doing something a little bit different
doing something a little bit different
doing something a little bit different today that I haven’t done on previous
today that I haven’t done on previous
today that I haven’t done on previous editions of my Evans book series my
editions of my Evans book series my
editions of my Evans book series my publisher wrote to me with ten questions
publisher wrote to me with ten questions
publisher wrote to me with ten questions that they want to use to help promote
that they want to use to help promote
that they want to use to help promote the book and get publicity and attention
the book and get publicity and attention
the book and get publicity and attention around it and then looking at the
around it and then looking at the
around it and then looking at the questions I thought maybe I should make
questions I thought maybe I should make
questions I thought maybe I should make a video about this because you guys
a video about this because you guys
a video about this because you guys could help kind of understand the
could help kind of understand the
could help kind of understand the mindset behind the book where I’m going
mindset behind the book where I’m going
mindset behind the book where I’m going with it why I think it’s so important
with it why I think it’s so important
with it why I think it’s so important and I much rather speak then write out
and I much rather speak then write out
and I much rather speak then write out answers the questions anyway so today’s
answers the questions anyway so today’s
answers the questions anyway so today’s episode of Evans book is going to be
episode of Evans book is going to be
episode of Evans book is going to be answering the ten questions that came in
answering the ten questions that came in
answering the ten questions that came in from my publisher and I’d love to know
from my publisher and I’d love to know
from my publisher and I’d love to know what you guys think about it afterwards
what you guys think about it afterwards
what you guys think about it afterwards leave a comment below or isn’t going
leave a comment below or isn’t going
leave a comment below or isn’t going along let’s get into the questions so
along let’s get into the questions so
along let’s get into the questions so the first one I came up is what
the first one I came up is what
the first one I came up is what motivated you to start this movement one
motivated you to start this movement one
motivated you to start this movement one of the things that I discovered about
of the things that I discovered about
of the things that I discovered about myself and would believe my one word is
myself and would believe my one word is
myself and would believe my one word is I hate untapped potential it drives me
I hate untapped potential it drives me
I hate untapped potential it drives me nuts when I see somebody who’s living
nuts when I see somebody who’s living
nuts when I see somebody who’s living way below where they should be who’s
way below where they should be who’s
way below where they should be who’s playing a smaller game than they should
playing a smaller game than they should
playing a smaller game than they should be it bothers me a lot it started off
be it bothers me a lot it started off
be it bothers me a lot it started off with just the people around me the
with just the people around me the
with just the people around me the people in my circle and it got bigger
people in my circle and it got bigger
people in my circle and it got bigger and bigger and bigger and to the point
and bigger and bigger and to the point
and bigger and bigger and to the point now where I want to be able to have a
now where I want to be able to have a
now where I want to be able to have a bigger impact on people I think for all
bigger impact on people I think for all
bigger impact on people I think for all of you who have this skill will have an
of you who have this skill will have an
of you who have this skill will have an ability to to make a change a spark a
ability to to make a change a spark a
ability to to make a change a spark a shift to make the world better in some
shift to make the world better in some
shift to make the world better in some way then you owe it to yourself and to
way then you owe it to yourself and to
way then you owe it to yourself and to others to go and do it there’s nothing
others to go and do it there’s nothing
others to go and do it there’s nothing worse than somebody who has a ton of
worse than somebody who has a ton of
worse than somebody who has a ton of skill and potential and they never
skill and potential and they never
skill and potential and they never realize it and instead of being the
realize it and instead of being the
realize it and instead of being the Michael Jordan that whatever you could
Michael Jordan that whatever you could
Michael Jordan that whatever you could be right everybody has Michael Jordan
be right everybody has Michael Jordan
be right everybody has Michael Jordan level talent at something and instead of
level talent at something and instead of
level talent at something and instead of being that Michael Jordan in your field
being that Michael Jordan in your field
being that Michael Jordan in your field in your particular industry you’re an
in your particular industry you’re an
in your particular industry you’re an accountant at Starbucks and nothing
accountant at Starbucks and nothing
accountant at Starbucks and nothing wrong with being accountant at Starbucks
wrong with being accountant at Starbucks
wrong with being accountant at Starbucks you know I love accountants I love
you know I love accountants I love
you know I love accountants I love Starbucks Howard Schultz is a founder of
Starbucks Howard Schultz is a founder of
Starbucks Howard Schultz is a founder of Starbucks is on my wall but it’s not
Starbucks is on my wall but it’s not
Starbucks is on my wall but it’s not what you were supposed to do you could
what you were supposed to do you could
what you were supposed to do you could be doing so much
be doing so much
be doing so much better and you know 95% of the world
better and you know 95% of the world
better and you know 95% of the world wakes up and plays small everyday and it
wakes up and plays small everyday and it
wakes up and plays small everyday and it bothers me it just bothers me and so
bothers me it just bothers me and so
bothers me it just bothers me and so that was the the start of all this you
that was the the start of all this you
that was the the start of all this you know the mission that I’m on is I wanna
know the mission that I’m on is I wanna
know the mission that I’m on is I wanna be able to help a billion entrepreneurs
be able to help a billion entrepreneurs
be able to help a billion entrepreneurs and that makes me want to do things on a
and that makes me want to do things on a
and that makes me want to do things on a bigger scale whether it’s write the book
bigger scale whether it’s write the book
bigger scale whether it’s write the book whether that’s making YouTube videos I’m
whether that’s making YouTube videos I’m
whether that’s making YouTube videos I’m not so much into the one-on-one coaching
not so much into the one-on-one coaching
not so much into the one-on-one coaching you know I don’t sell business coaching
you know I don’t sell business coaching
you know I don’t sell business coaching services it’s not the game I want to
services it’s not the game I want to
services it’s not the game I want to play I want to be able to do something
play I want to be able to do something
play I want to be able to do something on a much bigger impact and so what I
on a much bigger impact and so what I
on a much bigger impact and so what I think about what I encourage people
think about what I encourage people
think about what I encourage people watching and reading the book is that I
watching and reading the book is that I
watching and reading the book is that I want you to know that you could do
want you to know that you could do
want you to know that you could do something so much bigger with the
something so much bigger with the
something so much bigger with the potential that you have inside you there
potential that you have inside you there
potential that you have inside you there have been days and maybe it’s every day
have been days and maybe it’s every day
have been days and maybe it’s every day when you think about I know I could be
when you think about I know I could be
when you think about I know I could be doing more than this I feel like I’m
doing more than this I feel like I’m
doing more than this I feel like I’m wasting my time and wasting my talents
wasting my time and wasting my talents
wasting my time and wasting my talents and this limited amount of time that we
and this limited amount of time that we
and this limited amount of time that we have on this planet to go and do
have on this planet to go and do
have on this planet to go and do something special I want you to do
something special I want you to do
something special I want you to do something that you can make you proud
something that you can make you proud
something that you can make you proud make your kids proud make your grandkids
make your kids proud make your grandkids
make your kids proud make your grandkids proud that the story of you will carry
proud that the story of you will carry
proud that the story of you will carry on for generations because of the
on for generations because of the
on for generations because of the amazing impact that you had in this life
amazing impact that you had in this life
amazing impact that you had in this life and most people don’t do that
and most people don’t do that
and most people don’t do that most people again are living small and
most people again are living small and
most people again are living small and so that motivates me that’s why I want
so that motivates me that’s why I want
so that motivates me that’s why I want this movement to take off that’s why I
this movement to take off that’s why I
this movement to take off that’s why I want you guys to read the book that’s
want you guys to read the book that’s
want you guys to read the book that’s why I feel that it’s so important and
why I feel that it’s so important and
why I feel that it’s so important and that’s the love energy heart and passion
that’s the love energy heart and passion
that’s the love energy heart and passion is flowing through those pages that
is flowing through those pages that
is flowing through those pages that really mean something to me that’s a
really mean something to me that’s a
really mean something to me that’s a good first question I’m excited let’s we
good first question I’m excited let’s we
good first question I’m excited let’s we got you have nine more let’s go through
got you have nine more let’s go through
got you have nine more let’s go through it number two your one word is believe
it number two your one word is believe
it number two your one word is believe can you explain how you chose this word
can you explain how you chose this word
can you explain how you chose this word when I was getting started in this
when I was getting started in this
when I was getting started in this process I didn’t even know that there
process I didn’t even know that there
process I didn’t even know that there was this one word concept it wasn’t this
was this one word concept it wasn’t this
was this one word concept it wasn’t this book did not exist right so I had to
book did not exist right so I had to
book did not exist right so I had to stumble and fumble my way through it you
stumble and fumble my way through it you
stumble and fumble my way through it you know wasn’t a publishing game right I
know wasn’t a publishing game right I
know wasn’t a publishing game right I had a website I still have a website and
had a website I still have a website and
had a website I still have a website and and it just felt like I was in the views
and it just felt like I was in the views
and it just felt like I was in the views game just trying to get lots of views
game just trying to get lots of views
game just trying to get lots of views just trying to sell advertising and I
just trying to sell advertising and I
just trying to sell advertising and I felt like I could do something more
felt like I could do something more
felt like I could do something more important the work wasn’t as fulfilling
important the work wasn’t as fulfilling
important the work wasn’t as fulfilling as I felt I felt that it could be and I
as I felt I felt that it could be and I
as I felt I felt that it could be and I was having a hard time explaining what I
was having a hard time explaining what I
was having a hard time explaining what I did and for people to pick up the
did and for people to pick up the
did and for people to pick up the message and so I thought the problem was
message and so I thought the problem was
message and so I thought the problem was actually a tagline problem I thought it
actually a tagline problem I thought it
actually a tagline problem I thought it was well I need to say Evan Carmichael
was well I need to say Evan Carmichael
was well I need to say Evan Carmichael and then you know helping entrepreneurs
and then you know helping entrepreneurs
and then you know helping entrepreneurs or over 20
or over 20
or over 20 entrepreneurs helped and Counting that
entrepreneurs helped and Counting that
entrepreneurs helped and Counting that was one of my tag lines before or you
was one of my tag lines before or you
was one of my tag lines before or you know inspiration and motivation for
know inspiration and motivation for
know inspiration and motivation for entrepreneurs and and I struggled on
entrepreneurs and and I struggled on
entrepreneurs and and I struggled on what what it was that I wanted to be
what what it was that I wanted to be
what what it was that I wanted to be known as and what I later realized was I
known as and what I later realized was I
known as and what I later realized was I was really struggling with who who am I
was really struggling with who who am I
was really struggling with who who am I actually not just how I want to present
actually not just how I want to present
actually not just how I want to present myself to the world but Who am I
myself to the world but Who am I
myself to the world but Who am I actually as a human being and how can I
actually as a human being and how can I
actually as a human being and how can I flow that through everything that I do I
flow that through everything that I do I
flow that through everything that I do I started thinking about who I was and
started thinking about who I was and
started thinking about who I was and there was a couple things that happened
there was a couple things that happened
there was a couple things that happened along my journey one I watched the the
along my journey one I watched the the
along my journey one I watched the the jobs movie with Ashton Kutcher that was
jobs movie with Ashton Kutcher that was
jobs movie with Ashton Kutcher that was inspiring to me and then I watched this
inspiring to me and then I watched this
inspiring to me and then I watched this jobs clip which is one of my favorite
jobs clip which is one of my favorite
jobs clip which is one of my favorite clips of all time where he’s talking
clips of all time where he’s talking
clips of all time where he’s talking about marketing and he’s talking about
about marketing and he’s talking about
about marketing and he’s talking about marketing being about values it’s not so
marketing being about values it’s not so
marketing being about values it’s not so much just about whatever product or you
much just about whatever product or you
much just about whatever product or you know service you’re selling not the
know service you’re selling not the
know service you’re selling not the features or benefits but the values the
features or benefits but the values the
features or benefits but the values the values that you stand for as a company
values that you stand for as a company
values that you stand for as a company as people selling through your values
as people selling through your values
as people selling through your values that’s what marking is really all about
that’s what marking is really all about
that’s what marking is really all about it’s like I think what’s what I’m what’s
it’s like I think what’s what I’m what’s
it’s like I think what’s what I’m what’s my value what do I stand for what do i
my value what do I stand for what do i
my value what do I stand for what do i what do I believe in and I just started
what do I believe in and I just started
what do I believe in and I just started making a list I mean a list of all these
making a list I mean a list of all these
making a list I mean a list of all these different words or sentences that I that
different words or sentences that I that
different words or sentences that I that I resonated with it was just spitballin
I resonated with it was just spitballin
I resonated with it was just spitballin it’s just like whatever came into my
it’s just like whatever came into my
it’s just like whatever came into my head pounded down in the paper and see
head pounded down in the paper and see
head pounded down in the paper and see what happens and I made this notepad
what happens and I made this notepad
what happens and I made this notepad file and I went through just whatever
file and I went through just whatever
file and I went through just whatever came to head to my mind and believe was
came to head to my mind and believe was
came to head to my mind and believe was actually somewhere in the middle of that
actually somewhere in the middle of that
actually somewhere in the middle of that list but in the end of the day I didn’t
list but in the end of the day I didn’t
list but in the end of the day I didn’t know you know I didn’t feel like I had I
know you know I didn’t feel like I had I
know you know I didn’t feel like I had I had it I didn’t know what I what I was
had it I didn’t know what I what I was
had it I didn’t know what I what I was you know wanted to rally around yet so I
you know wanted to rally around yet so I
you know wanted to rally around yet so I slept on it the next day I woke up I
slept on it the next day I woke up I
slept on it the next day I woke up I looked on my list again and believed
looked on my list again and believed
looked on my list again and believed just kind of popped off the page for me
just kind of popped off the page for me
just kind of popped off the page for me but then I thought it was too big like
but then I thought it was too big like
but then I thought it was too big like it’s too big a word Who am I to be
it’s too big a word Who am I to be
it’s too big a word Who am I to be believed you know it’s every believe is
believed you know it’s every believe is
believed you know it’s every believe is so big and I’m only dealing with
so big and I’m only dealing with
so big and I’m only dealing with entrepreneurs you know at least I
entrepreneurs you know at least I
entrepreneurs you know at least I thought at the moment and other people
thought at the moment and other people
thought at the moment and other people have done believe before people really
have done believe before people really
have done believe before people really doesn’t believe campaigns how am i
doesn’t believe campaigns how am i
doesn’t believe campaigns how am i unique or different and you know what do
unique or different and you know what do
unique or different and you know what do you guys think and so I struggled to
you guys think and so I struggled to
you guys think and so I struggled to make it more complicated you know I
make it more complicated you know I
make it more complicated you know I would okay believe in yourself or
would okay believe in yourself or
would okay believe in yourself or believing in your business or believe in
believing in your business or believe in
believing in your business or believe in your passion or like I would add all
your passion or like I would add all
your passion or like I would add all these other things on to it and you know
these other things on to it and you know
these other things on to it and you know that day I still didn’t feel like I had
that day I still didn’t feel like I had
that day I still didn’t feel like I had it I still didn’t feel like I knew what
it I still didn’t feel like I knew what
it I still didn’t feel like I knew what I wanted to do none of them really
I wanted to do none of them really
I wanted to do none of them really popped off and then I woke up the next
popped off and then I woke up the next
popped off and then I woke up the next day and you know what I just felt like I
day and you know what I just felt like I
day and you know what I just felt like I just like believed I just liked that one
just like believed I just liked that one
just like believed I just liked that one word I just like that
word I just like that
word I just like that one idea then I thought can I do this
one idea then I thought can I do this
one idea then I thought can I do this crazy thing and build a business and
crazy thing and build a business and
crazy thing and build a business and build a life around one word around
build a life around one word around
build a life around one word around believe that said it seems too simple do
believe that said it seems too simple do
believe that said it seems too simple do you know how can a person be defined by
you know how can a person be defined by
you know how can a person be defined by just one word and I just started doing
just one word and I just started doing
just one word and I just started doing little experiments I did my newsletter
little experiments I did my newsletter
little experiments I did my newsletter as a tax I did my YouTube channels
as a tax I did my YouTube channels
as a tax I did my YouTube channels attached just one video I like to prove
attached just one video I like to prove
attached just one video I like to prove things that they work on a small scale
things that they work on a small scale
things that they work on a small scale before expanding and through the book it
before expanding and through the book it
before expanding and through the book it guides you through different experiments
guides you through different experiments
guides you through different experiments to test because I don’t want you
to test because I don’t want you
to test because I don’t want you spending your time is one of the things
spending your time is one of the things
spending your time is one of the things that we have not enough of it’s our most
that we have not enough of it’s our most
that we have not enough of it’s our most precious asset so I don’t want you off
precious asset so I don’t want you off
precious asset so I don’t want you off spending time on something and it’s not
spending time on something and it’s not
spending time on something and it’s not working I don’t want you just take my
working I don’t want you just take my
working I don’t want you just take my word for it that it works I want you to
word for it that it works I want you to
word for it that it works I want you to apply it and test it in small ways and
apply it and test it in small ways and
apply it and test it in small ways and see okay dissection feels good oh I’m
see okay dissection feels good oh I’m
see okay dissection feels good oh I’m getting some results okay what’s the
getting some results okay what’s the
getting some results okay what’s the next thing
next thing
next thing and then slowly helps you go from the
and then slowly helps you go from the
and then slowly helps you go from the three seconds our core campaign company
three seconds our core campaign company
three seconds our core campaign company you figure out who you are your core you
you figure out who you are your core you
you figure out who you are your core you start to apply it in a campaign small
start to apply it in a campaign small
start to apply it in a campaign small tasks make sure you get in some wins
tasks make sure you get in some wins
tasks make sure you get in some wins before you bring it to a company and
before you bring it to a company and
before you bring it to a company and start making major major major changes
start making major major major changes
start making major major major changes and decisions that’s how I came to
and decisions that’s how I came to
and decisions that’s how I came to believe and I needed to prove to myself
believe and I needed to prove to myself
believe and I needed to prove to myself that it worked I need to prove to myself
that it worked I need to prove to myself
that it worked I need to prove to myself that this wasn’t just some crazy idea
that this wasn’t just some crazy idea
that this wasn’t just some crazy idea but that I could get results and
but that I could get results and
but that I could get results and everything that I tried around believe
everything that I tried around believe
everything that I tried around believe instantly did way better way way way
instantly did way better way way way
instantly did way better way way way better than anything else that I had
better than anything else that I had
better than anything else that I had ever done and so I decided to do this
ever done and so I decided to do this
ever done and so I decided to do this crazy thing and build my entire business
crazy thing and build my entire business
crazy thing and build my entire business and my life around believe and because I
and my life around believe and because I
and my life around believe and because I felt that power I then thought well
felt that power I then thought well
felt that power I then thought well maybe other people could benefit from
maybe other people could benefit from
maybe other people could benefit from this as well because this just means
this as well because this just means
this as well because this just means this took them it only fits for me
this took them it only fits for me
this took them it only fits for me you’re good other people use it too and
you’re good other people use it too and
you’re good other people use it too and just the people in my around me started
just the people in my around me started
just the people in my around me started saying well what’s happening like the
saying well what’s happening like the
saying well what’s happening like the gorillas growth just you’re more
gorillas growth just you’re more
gorillas growth just you’re more confident you have more passion you’re
confident you have more passion you’re
confident you have more passion you’re getting so much better results what
getting so much better results what
getting so much better results what happened and I was actually a little shy
happened and I was actually a little shy
happened and I was actually a little shy a little nervous to say well you know I
a little nervous to say well you know I
a little nervous to say well you know I did this thing I you know this one word
did this thing I you know this one word
did this thing I you know this one word idea and it’s a lot since you’re saying
idea and it’s a lot since you’re saying
idea and it’s a lot since you’re saying explain it to me give me some help on it
explain it to me give me some help on it
explain it to me give me some help on it and then I would help other people find
and then I would help other people find
and then I would help other people find their one words and then see them start
their one words and then see them start
their one words and then see them start to have major improvements and changes
to have major improvements and changes
to have major improvements and changes in their lives and if I allowed this
in their lives and if I allowed this
in their lives and if I allowed this thing actually like this could be not
thing actually like this could be not
thing actually like this could be not just for me this could be for everybody
just for me this could be for everybody
just for me this could be for everybody and then part of the research in the
and then part of the research in the
and then part of the research in the book was building a company around the –
book was building a company around the –
book was building a company around the – so finding other people who built entire
so finding other people who built entire
so finding other people who built entire businesses around their one word from
businesses around their one word from
businesses around their one word from $50,000 full time income guy too
$50,000 full time income guy too
$50,000 full time income guy too half a million dollars in revenue two
half a million dollars in revenue two
half a million dollars in revenue two million dollars to five million dollars
million dollars to five million dollars
million dollars to five million dollars to 150 million dollars and I found by
to 150 million dollars and I found by
to 150 million dollars and I found by talking to entrepreneurs and traveling
talking to entrepreneurs and traveling
talking to entrepreneurs and traveling across North America talking to these
across North America talking to these
across North America talking to these people that they didn’t have the plane
people that they didn’t have the plane
people that they didn’t have the plane either they didn’t have the blueprint
either they didn’t have the blueprint
either they didn’t have the blueprint the book wasn’t written for them either
the book wasn’t written for them either
the book wasn’t written for them either they just kind of stumbled onto it and
they just kind of stumbled onto it and
they just kind of stumbled onto it and it felt right just like it felt right
it felt right just like it felt right
it felt right just like it felt right for me and so the goal with the book is
for me and so the goal with the book is
for me and so the goal with the book is to be able to provide all of those
to be able to provide all of those
to be able to provide all of those stories into one easy to digest and
stories into one easy to digest and
stories into one easy to digest and apply blueprint for you to be able to
apply blueprint for you to be able to
apply blueprint for you to be able to build your life and your business around
build your life and your business around
build your life and your business around your ones number three how do you help
your ones number three how do you help
your ones number three how do you help people find their one word in their
people find their one word in their
people find their one word in their credo so this is a great question some
credo so this is a great question some
credo so this is a great question some people I find as soon as you ask the
people I find as soon as you ask the
people I find as soon as you ask the question they already know some people
question they already know some people
question they already know some people are they just they just know that wasn’t
are they just they just know that wasn’t
are they just they just know that wasn’t me I took I took a lot of time to try to
me I took I took a lot of time to try to
me I took I took a lot of time to try to figure it out for the people who know
figure it out for the people who know
figure it out for the people who know it’s great it’s time to move on to the
it’s great it’s time to move on to the
it’s great it’s time to move on to the next exercise so the people who don’t
next exercise so the people who don’t
next exercise so the people who don’t there’s a couple of things that we look
there’s a couple of things that we look
there’s a couple of things that we look at on the guide people through a five
at on the guide people through a five
at on the guide people through a five step process to find out what their one
step process to find out what their one
step process to find out what their one word is some of the things to think
word is some of the things to think
word is some of the things to think about our making a list of everything
about our making a list of everything
about our making a list of everything that makes you happy thinking about this
that makes you happy thinking about this
that makes you happy thinking about this is not just a New York resident just
is not just a New York resident just
is not just a New York resident just what makes you happy today is what’s
what makes you happy today is what’s
what makes you happy today is what’s always make you happy so think about
always make you happy so think about
always make you happy so think about your favorite songs even songs growing
your favorite songs even songs growing
your favorite songs even songs growing up your favorite movies your best
up your favorite movies your best
up your favorite movies your best friends what did you love about your
friends what did you love about your
friends what did you love about your parents what if you loved about your
parents what if you loved about your
parents what if you loved about your favorite teacher you know write all
favorite teacher you know write all
favorite teacher you know write all those things down and then what what is
those things down and then what what is
those things down and then what what is the common trait between them why do you
the common trait between them why do you
the common trait between them why do you like this music and what does that have
like this music and what does that have
like this music and what does that have to do with your favorite teacher at
to do with your favorite teacher at
to do with your favorite teacher at school there’s a there’s a common trait
school there’s a there’s a common trait
school there’s a there’s a common trait between all those things that have
between all those things that have
between all those things that have connected all your happiness for your
connected all your happiness for your
connected all your happiness for your entire life and it’s finding out what
entire life and it’s finding out what
entire life and it’s finding out what that is and so for me it’s believed my
that is and so for me it’s believed my
that is and so for me it’s believed my parents they’re on the wall here behind
parents they’re on the wall here behind
parents they’re on the wall here behind me my parents always would tell me that
me my parents always would tell me that
me my parents always would tell me that was a kiss Trilly Carmichael and I can
was a kiss Trilly Carmichael and I can
was a kiss Trilly Carmichael and I can do anything that I wanted my mom’s last
do anything that I wanted my mom’s last
do anything that I wanted my mom’s last name is ghost really my dad’s I say miss
name is ghost really my dad’s I say miss
name is ghost really my dad’s I say miss Carmichael my middle name is ghost
Carmichael my middle name is ghost
Carmichael my middle name is ghost really so I was a cast rlly Carmichael
really so I was a cast rlly Carmichael
really so I was a cast rlly Carmichael and I could do anything that I wanted
and I could do anything that I wanted
and I could do anything that I wanted and that’s that’s belief right that’s
and that’s that’s belief right that’s
and that’s that’s belief right that’s what believe is all about I love the
what believe is all about I love the
what believe is all about I love the underdog stories my favorite movie is
underdog stories my favorite movie is
underdog stories my favorite movie is Seabiscuit it’s about this horse and
Seabiscuit it’s about this horse and
Seabiscuit it’s about this horse and jockey and owner that everybody thought
jockey and owner that everybody thought
jockey and owner that everybody thought you know would never work
you know would never work
you know would never work there all these guys who are down on
there all these guys who are down on
there all these guys who are down on their luck and not having success and
their luck and not having success and
their luck and not having success and then they come together and they’re this
then they come together and they’re this
then they come together and they’re this huge underdog that goes on to win and I
huge underdog that goes on to win and I
huge underdog that goes on to win and I love those kind of stories you
love those kind of stories you
love those kind of stories you the people that I respect most and like
the people that I respect most and like
the people that I respect most and like dealing with most are the ones who push
dealing with most are the ones who push
dealing with most are the ones who push people to be better that believe in them
people to be better that believe in them
people to be better that believe in them when they’re down so all of these things
when they’re down so all of these things
when they’re down so all of these things that came across my life the common
that came across my life the common
that came across my life the common theme was belief so that’s one way to
theme was belief so that’s one way to
theme was belief so that’s one way to look at it you can look at it as the
look at it you can look at it as the
look at it you can look at it as the negative what are some of the negative
negative what are some of the negative
negative what are some of the negative things in your life that that have been
things in your life that that have been
things in your life that that have been constant as well what what do you hate
constant as well what what do you hate
constant as well what what do you hate some people find this a lot easier
some people find this a lot easier
some people find this a lot easier instead of going to the positive go to
instead of going to the positive go to
instead of going to the positive go to the negative what do you hate in the
the negative what do you hate in the
the negative what do you hate in the world what do you hate
world what do you hate
world what do you hate like I hate being around these kind of
like I hate being around these kind of
like I hate being around these kind of people can you access that emotion
people can you access that emotion
people can you access that emotion easily what are those kinds of people
easily what are those kinds of people
easily what are those kinds of people that you absolutely can’t stand being
that you absolutely can’t stand being
that you absolutely can’t stand being around and then the opposite is gonna be
around and then the opposite is gonna be
around and then the opposite is gonna be your one word right like that’s your
your one word right like that’s your
your one word right like that’s your anti word the opposite is going to be
anti word the opposite is going to be
anti word the opposite is going to be what you do like and what you do stand
what you do like and what you do stand
what you do like and what you do stand for so it’s a couple the ways that the
for so it’s a couple the ways that the
for so it’s a couple the ways that the book guides you through that process to
book guides you through that process to
book guides you through that process to try to figure out what it is that you
try to figure out what it is that you
try to figure out what it is that you actually stand for and then what happens
actually stand for and then what happens
actually stand for and then what happens is a really interesting thing because
is a really interesting thing because
is a really interesting thing because once you realize what you do stand for
once you realize what you do stand for
once you realize what you do stand for and especially the first part of this
and especially the first part of this
and especially the first part of this book can apply to everybody you don’t
book can apply to everybody you don’t
book can apply to everybody you don’t have to be an entrepreneur you don’t
have to be an entrepreneur you don’t
have to be an entrepreneur you don’t have to be in business it’s just
have to be in business it’s just
have to be in business it’s just self-awareness and understanding because
self-awareness and understanding because
self-awareness and understanding because when you find that one word when you
when you find that one word when you
when you find that one word when you find out what really really really
find out what really really really
find out what really really really matters to you you’re gonna find that
matters to you you’re gonna find that
matters to you you’re gonna find that there are some areas in your life that
there are some areas in your life that
there are some areas in your life that are incongruent with that one word that
are incongruent with that one word that
are incongruent with that one word that are out of alignment where you’re acting
are out of alignment where you’re acting
are out of alignment where you’re acting small where you are not taking the steps
small where you are not taking the steps
small where you are not taking the steps that you should and you feel bad about
that you should and you feel bad about
that you should and you feel bad about it but you’re afraid of something you’re
it but you’re afraid of something you’re
it but you’re afraid of something you’re afraid of judgment you’re afraid of
afraid of judgment you’re afraid of
afraid of judgment you’re afraid of failure whatever it is you’re afraid of
failure whatever it is you’re afraid of
failure whatever it is you’re afraid of something and so you’re playing small
something and so you’re playing small
something and so you’re playing small you’re playing small and then you
you’re playing small and then you
you’re playing small and then you discover you actually realize you’re
discover you actually realize you’re
discover you actually realize you’re playing small and instead of just
playing small and instead of just
playing small and instead of just ignoring it like you usually do every
ignoring it like you usually do every
ignoring it like you usually do every day you just ignore it and maybe
day you just ignore it and maybe
day you just ignore it and maybe complain about it you realize that you
complain about it you realize that you
complain about it you realize that you have to take some action on it it’s very
have to take some action on it it’s very
have to take some action on it it’s very liberating and that you realize that
liberating and that you realize that
liberating and that you realize that listen I have control I can do this I
listen I have control I can do this I
listen I have control I can do this I can change my life around this area
can change my life around this area
can change my life around this area because I haven’t been living to my
because I haven’t been living to my
because I haven’t been living to my potential here but it’s also scary in
potential here but it’s also scary in
potential here but it’s also scary in that some of those changes might be
that some of those changes might be
that some of those changes might be painful and that’s where you see so much
painful and that’s where you see so much
painful and that’s where you see so much growth in people who go through this
growth in people who go through this
growth in people who go through this exercise after they really figure out
exercise after they really figure out
exercise after they really figure out who they are and this is something that
who they are and this is something that
who they are and this is something that we teach most people are not equip most
we teach most people are not equip most
we teach most people are not equip most people don’t have the tools most people
people don’t have the tools most people
people don’t have the tools most people haven’t been told how to do this they
haven’t been told how to do this they
haven’t been told how to do this they don’t teach this in schools and
don’t teach this in schools and
don’t teach this in schools and universities and so it’s it’s just such
universities and so it’s it’s just such
universities and so it’s it’s just such a powerful experience that guy
a powerful experience that guy
a powerful experience that guy people through and I’m so grateful for
people through and I’m so grateful for
people through and I’m so grateful for having found it in terms of the credo
having found it in terms of the credo
having found it in terms of the credo the credo is the second part after you
the credo is the second part after you
the credo is the second part after you find your one word when when you look at
find your one word when when you look at
find your one word when when you look at my word I believe believe has a
my word I believe believe has a
my word I believe believe has a connotation it has an understanding that
connotation it has an understanding that
connotation it has an understanding that most people will associate with and I
most people will associate with and I
most people will associate with and I think for most people you think believe
think for most people you think believe
think for most people you think believe is being self-confident believe in
is being self-confident believe in
is being self-confident believe in yourself and that’s definitely part of
yourself and that’s definitely part of
yourself and that’s definitely part of it but what you need to do is once you
it but what you need to do is once you
it but what you need to do is once you identify what your one word is then
identify what your one word is then
identify what your one word is then break it down into three different
break it down into three different
break it down into three different components that change it from just the
components that change it from just the
components that change it from just the word believe to hash tag believe I’m
word believe to hash tag believe I’m
word believe to hash tag believe I’m labeling it now this is what believe
labeling it now this is what believe
labeling it now this is what believe means to me and very often you’ll have
means to me and very often you’ll have
means to me and very often you’ll have the common definition but there’ll also
the common definition but there’ll also
the common definition but there’ll also be some other things that make up your
be some other things that make up your
be some other things that make up your one word that aren’t as obvious they’re
one word that aren’t as obvious they’re
one word that aren’t as obvious they’re obvious to you but they’re not obvious
obvious to you but they’re not obvious
obvious to you but they’re not obvious to everybody else and that’s how you can
to everybody else and that’s how you can
to everybody else and that’s how you can say I’m not just about this one word the
say I’m not just about this one word the
say I’m not just about this one word the common definition that’s when people
common definition that’s when people
common definition that’s when people feel like finding your one word I’m not
feel like finding your one word I’m not
feel like finding your one word I’m not just one word on multiple words how can
just one word on multiple words how can
just one word on multiple words how can you just put me in that box of one word
you just put me in that box of one word
you just put me in that box of one word you get to create your own box you’re
you get to create your own box you’re
you get to create your own box you’re not just limited by the standard
not just limited by the standard
not just limited by the standard definition of that box by other people
definition of that box by other people
definition of that box by other people so belief for me is yes believe in
so belief for me is yes believe in
so belief for me is yes believe in yourself the self confidence but also
yourself the self confidence but also
yourself the self confidence but also believe in what you’re doing is super
believe in what you’re doing is super
believe in what you’re doing is super important to me having passion for the
important to me having passion for the
important to me having passion for the work that you’re involved in day to day
work that you’re involved in day to day
work that you’re involved in day to day is important so believe in what you’re
is important so believe in what you’re
is important so believe in what you’re doing and also believe that it’s gonna
doing and also believe that it’s gonna
doing and also believe that it’s gonna work out to have the conviction to
work out to have the conviction to
work out to have the conviction to follow through to persist every day keep
follow through to persist every day keep
follow through to persist every day keep going that even if you don’t know how
going that even if you don’t know how
going that even if you don’t know how it’s gonna work out believe that it will
it’s gonna work out believe that it will
it’s gonna work out believe that it will work out and so for me hashtag believe
work out and so for me hashtag believe
work out and so for me hashtag believe breaks down into self confidence passion
breaks down into self confidence passion
breaks down into self confidence passion and conviction it’s really important for
and conviction it’s really important for
and conviction it’s really important for you to then identify for yourself after
you to then identify for yourself after
you to then identify for yourself after you find your one word what are the
you find your one word what are the
you find your one word what are the three things that make that up and then
three things that make that up and then
three things that make that up and then look at your life and look at your
look at your life and look at your
look at your life and look at your business and look at what you’re doing
business and look at what you’re doing
business and look at what you’re doing every day how much of what you’re doing
every day how much of what you’re doing
every day how much of what you’re doing is in alignment are you around people
is in alignment are you around people
is in alignment are you around people that make you feel those things are you
that make you feel those things are you
that make you feel those things are you teaching others in your life around
teaching others in your life around
teaching others in your life around those things you know if you have a team
those things you know if you have a team
those things you know if you have a team are you guiding your team along those
are you guiding your team along those
are you guiding your team along those things and making them feel more believe
things and making them feel more believe
things and making them feel more believe or family or justice or integrity or
or family or justice or integrity or
or family or justice or integrity or whatever your one word is you should be
whatever your one word is you should be
whatever your one word is you should be a planet with a gravitational pull for
a planet with a gravitational pull for
a planet with a gravitational pull for that one word where everything around
that one word where everything around
that one word where everything around you now has to start to get better you
you now has to start to get better you
you now has to start to get better you are a missionary for
are a missionary for
are a missionary for or that cause I’m a missionary for
or that cause I’m a missionary for
or that cause I’m a missionary for believe if you are around me on my team
believe if you are around me on my team
believe if you are around me on my team watching my channel reading the books
watching my channel reading the books
watching my channel reading the books the more time you spend around me the
the more time you spend around me the
the more time you spend around me the more you are going to believe in
more you are going to believe in
more you are going to believe in yourself in others and the things that
yourself in others and the things that
yourself in others and the things that you’re working on it’s just going to
you’re working on it’s just going to
you’re working on it’s just going to happen and I want that same thing for
happen and I want that same thing for
happen and I want that same thing for you whatever is most important for you I
you whatever is most important for you I
you whatever is most important for you I want you to be a beacon of light and
want you to be a beacon of light and
want you to be a beacon of light and then spread that to others and it starts
then spread that to others and it starts
then spread that to others and it starts with you believing it yourself and then
with you believing it yourself and then
with you believing it yourself and then the people around you and then slowly it
the people around you and then slowly it
the people around you and then slowly it expands and experience and experience
expands and experience and experience
expands and experience and experience and so finding the Credo is that next
and so finding the Credo is that next
and so finding the Credo is that next step and then we can work on building a
step and then we can work on building a
step and then we can work on building a campaign around that building a company
campaign around that building a company
campaign around that building a company around it but the core section is so
around it but the core section is so
around it but the core section is so super important because most people
super important because most people
super important because most people don’t have the self-awareness to know
don’t have the self-awareness to know
don’t have the self-awareness to know what they actually really stand for and
what they actually really stand for and
what they actually really stand for and you look at most companies yeah okay a
you look at most companies yeah okay a
you look at most companies yeah okay a company has a list of 15 core values
company has a list of 15 core values
company has a list of 15 core values here’s what we stand for
here’s what we stand for
here’s what we stand for hoorah all right great go talk to
hoorah all right great go talk to
hoorah all right great go talk to anybody in that company and ask them if
anybody in that company and ask them if
anybody in that company and ask them if they know what the core values are ask
they know what the core values are ask
they know what the core values are ask the CEO if he knows what those core
the CEO if he knows what those core
the CEO if he knows what those core values are I bet you almost nobody will
values are I bet you almost nobody will
values are I bet you almost nobody will be able to do it and so you can’t even
be able to do it and so you can’t even
be able to do it and so you can’t even say what the what the 15 or 10 or
say what the what the 15 or 10 or
say what the what the 15 or 10 or whatever core values are of your
whatever core values are of your
whatever core values are of your business then how are you you’re
business then how are you you’re
business then how are you you’re supposed to use this as it’s the lens to
supposed to use this as it’s the lens to
supposed to use this as it’s the lens to which you see the world right this is
which you see the world right this is
which you see the world right this is how you see the world through the SCORM
how you see the world through the SCORM
how you see the world through the SCORM it’s how you make the important
it’s how you make the important
it’s how you make the important decisions in your life and business
decisions in your life and business
decisions in your life and business through these carbides you’re gonna
through these carbides you’re gonna
through these carbides you’re gonna remember what they are
remember what they are
remember what they are then you’re not making important
then you’re not making important
then you’re not making important decisions you’re not using them you’re
decisions you’re not using them you’re
decisions you’re not using them you’re not leveraging them and so finding the
not leveraging them and so finding the
not leveraging them and so finding the one thing that one word that breaks down
one thing that one word that breaks down
one thing that one word that breaks down into three makes it just so much so much
into three makes it just so much so much
into three makes it just so much so much so much easier for people to remember
so much easier for people to remember
so much easier for people to remember number where are we for what’s the
number where are we for what’s the
number where are we for what’s the biggest problem facing entrepreneurs
biggest problem facing entrepreneurs
biggest problem facing entrepreneurs today how can your book help fix it I
today how can your book help fix it I
today how can your book help fix it I think the biggest problem facing
think the biggest problem facing
think the biggest problem facing entrepreneurs honestly is so many people
entrepreneurs honestly is so many people
entrepreneurs honestly is so many people get into it for the wrong reasons I
get into it for the wrong reasons I
get into it for the wrong reasons I think so many people get into being an
think so many people get into being an
think so many people get into being an entrepreneur cuz they’re trying to make
entrepreneur cuz they’re trying to make
entrepreneur cuz they’re trying to make money because they’re just trying to
money because they’re just trying to
money because they’re just trying to make a quick buck because they they
make a quick buck because they they
make a quick buck because they they pulled up a copy of a magazine to show
pulled up a copy of a magazine to show
pulled up a copy of a magazine to show them the 10 hottest businesses to start
them the 10 hottest businesses to start
them the 10 hottest businesses to start this year and so they go off and do that
this year and so they go off and do that
this year and so they go off and do that and if your goal is just for the money
and if your goal is just for the money
and if your goal is just for the money you’re never gonna make it it’s just not
you’re never gonna make it it’s just not
you’re never gonna make it it’s just not you look at the most successful
you look at the most successful
you look at the most successful entrepreneurs you look at you look at
entrepreneurs you look at you look at
entrepreneurs you look at you look at jobs and Winfrey and gates and all these
jobs and Winfrey and gates and all these
jobs and Winfrey and gates and all these people who started great businesses or
people who started great businesses or
people who started great businesses or whoever you most respect to look up to
whoever you most respect to look up to
whoever you most respect to look up to you look at why they started their
you look at why they started their
you look at why they started their business it was never just to make money
business it was never just to make money
business it was never just to make money they wanted to have an impact they
they wanted to have an impact they
they wanted to have an impact they wanted to change the
wanted to change the
wanted to change the way that things were done in the
way that things were done in the
way that things were done in the industry you look at Steve Jobs who was
industry you look at Steve Jobs who was
industry you look at Steve Jobs who was a multi-millionaire in his 20s he could
a multi-millionaire in his 20s he could
a multi-millionaire in his 20s he could have retired he could have gone on and
have retired he could have gone on and
have retired he could have gone on and done anything else that he wanted he had
done anything else that he wanted he had
done anything else that he wanted he had all the money that he needed for the
all the money that he needed for the
all the money that he needed for the rest of his life in his 20s and what did
rest of his life in his 20s and what did
rest of his life in his 20s and what did he do he kept working at Apple until the
he do he kept working at Apple until the
he do he kept working at Apple until the day he died he was working at Apple with
day he died he was working at Apple with
day he died he was working at Apple with the stint where he was forced to leave
the stint where he was forced to leave
the stint where he was forced to leave in the middle but like till the day he
in the middle but like till the day he
in the middle but like till the day he died working at Apple and not making
died working at Apple and not making
died working at Apple and not making money his top priority what happened
money his top priority what happened
money his top priority what happened Apple became the most successful the the
Apple became the most successful the the
Apple became the most successful the the most valuable company in the world at
most valuable company in the world at
most valuable company in the world at the time under his leadership and you
the time under his leadership and you
the time under his leadership and you see it over and over and over and over
see it over and over and over and over
see it over and over and over and over again where if you make a decision just
again where if you make a decision just
again where if you make a decision just just for the money you’re gonna quit
just for the money you’re gonna quit
just for the money you’re gonna quit because entrepreneurship is hard because
because entrepreneurship is hard because
because entrepreneurship is hard because one of the hardest things you’re ever
one of the hardest things you’re ever
one of the hardest things you’re ever gonna do in your life as soon as it gets
gonna do in your life as soon as it gets
gonna do in your life as soon as it gets tough you’re gonna quit you’re gonna go
tough you’re gonna quit you’re gonna go
tough you’re gonna quit you’re gonna go find something else because this is why
find something else because this is why
find something else because this is why why put up with all the crap and all the
why put up with all the crap and all the
why put up with all the crap and all the pain and all the suffering if you’re not
pain and all the suffering if you’re not
pain and all the suffering if you’re not getting the reward with the reward is in
getting the reward with the reward is in
getting the reward with the reward is in the work not the outcome the real reward
the work not the outcome the real reward
the work not the outcome the real reward is in doing the work I write the book
is in doing the work I write the book
is in doing the work I write the book because I want to write the book yes i
because I want to write the book yes i
because I want to write the book yes i won I want the goal of having you guys
won I want the goal of having you guys
won I want the goal of having you guys read it but I like the process I make
read it but I like the process I make
read it but I like the process I make these videos because I like I want to
these videos because I like I want to
these videos because I like I want to make the videos yes I want to get
make the videos yes I want to get
make the videos yes I want to get millions of subscribers great that’s a
millions of subscribers great that’s a
millions of subscribers great that’s a goal but if I’m if that’s my only goal
goal but if I’m if that’s my only goal
goal but if I’m if that’s my only goal to have a million subscribers and oh my
to have a million subscribers and oh my
to have a million subscribers and oh my my attitude and mindset shifts the
my attitude and mindset shifts the
my attitude and mindset shifts the actions I take where even if I
actions I take where even if I
actions I take where even if I never hit a million subscribers I’m
never hit a million subscribers I’m
never hit a million subscribers I’m gonna keep doing this because I love
gonna keep doing this because I love
gonna keep doing this because I love doing it until the day that I stop love
doing it until the day that I stop love
doing it until the day that I stop love doing it and then I’m gonna find
doing it and then I’m gonna find
doing it and then I’m gonna find something else to do and that is what
something else to do and that is what
something else to do and that is what successful entrepreneurs have in common
successful entrepreneurs have in common
successful entrepreneurs have in common they love the work they love their craft
they love the work they love their craft
they love the work they love their craft they would do it even they weren’t
they would do it even they weren’t
they would do it even they weren’t getting paid for it and then they add so
getting paid for it and then they add so
getting paid for it and then they add so much value that they end up getting paid
much value that they end up getting paid
much value that they end up getting paid a lot of money for it so money is
a lot of money for it so money is
a lot of money for it so money is important I’m not saying I’m not saying
important I’m not saying I’m not saying
important I’m not saying I’m not saying mine is not important I’m saying don’t
mine is not important I’m saying don’t
mine is not important I’m saying don’t chase the money it’s just don’t chase
chase the money it’s just don’t chase
chase the money it’s just don’t chase only the money and that’s why too many
only the money and that’s why too many
only the money and that’s why too many people get into business I’m only
people get into business I’m only
people get into business I’m only looking to make a buck and it’s not
looking to make a buck and it’s not
looking to make a buck and it’s not working so I quit into something else in
working so I quit into something else in
working so I quit into something else in terms of how this book ii by that
terms of how this book ii by that
terms of how this book ii by that question was how can your book help fix
question was how can your book help fix
question was how can your book help fix it
it
it I think the self awareness helps fix it
I think the self awareness helps fix it
I think the self awareness helps fix it I think understanding who you are as a
I think understanding who you are as a
I think understanding who you are as a person what you really stand for what
person what you really stand for what
person what you really stand for what means the most to you what what you
means the most to you what what you
means the most to you what what you value most will help
value most will help
value most will help you picked the right opportunities if
you picked the right opportunities if
you picked the right opportunities if you are all about honesty if that’s what
you are all about honesty if that’s what
you are all about honesty if that’s what your thing is then there’s a lot of
your thing is then there’s a lot of
your thing is then there’s a lot of businesses that you know you don’t want
businesses that you know you don’t want
businesses that you know you don’t want to be involved in and the way that you
to be involved in and the way that you
to be involved in and the way that you set up and run your business will be
set up and run your business will be
set up and run your business will be very different than a lot of other
very different than a lot of other
very different than a lot of other companies you know you don’t want to
companies you know you don’t want to
companies you know you don’t want to play in that gray zone you definitely
play in that gray zone you definitely
play in that gray zone you definitely want to play in in you know the the
want to play in in you know the the
want to play in in you know the the negative territory so how that
negative territory so how that
negative territory so how that self-awareness will help you make better
self-awareness will help you make better
self-awareness will help you make better decisions and not just in business but
decisions and not just in business but
decisions and not just in business but in life where if you’ve doubted yourself
in life where if you’ve doubted yourself
in life where if you’ve doubted yourself you haven’t had confidence you don’t
you haven’t had confidence you don’t
you haven’t had confidence you don’t know if you should take this path or
know if you should take this path or
know if you should take this path or this path a lot of it comes down to you
this path a lot of it comes down to you
this path a lot of it comes down to you not having enough self-awareness you not
not having enough self-awareness you not
not having enough self-awareness you not knowing who you are what you stand for
knowing who you are what you stand for
knowing who you are what you stand for because figuring that out this again is
because figuring that out this again is
because figuring that out this again is the lens to which you see the world and
the lens to which you see the world and
the lens to which you see the world and make all the important decisions it’s
make all the important decisions it’s
make all the important decisions it’s one of the most important exercises
one of the most important exercises
one of the most important exercises you’ll ever do in your life and so it
you’ll ever do in your life and so it
you’ll ever do in your life and so it makes every business decision that you
makes every business decision that you
makes every business decision that you make easier more effective stronger more
make easier more effective stronger more
make easier more effective stronger more true to you more impactful and more
true to you more impactful and more
true to you more impactful and more likely to have an impact on your
likely to have an impact on your
likely to have an impact on your customers your partner’s your suppliers
customers your partner’s your suppliers
customers your partner’s your suppliers and media as well so once you figure
and media as well so once you figure
and media as well so once you figure that out what your mission is what you
that out what your mission is what you
that out what your mission is what you stand for your one word then the book
stand for your one word then the book
stand for your one word then the book guides you through how to apply that to
guides you through how to apply that to
guides you through how to apply that to a campaign I want you to get sales from
a campaign I want you to get sales from
a campaign I want you to get sales from it right I want you to make money from
it right I want you to make money from
it right I want you to make money from your one word right I want you to be
your one word right I want you to be
your one word right I want you to be able to hire people build a team have an
able to hire people build a team have an
able to hire people build a team have an impact you know get a bigger house cool
impact you know get a bigger house cool
impact you know get a bigger house cool on that vacation buy the cars that you
on that vacation buy the cars that you
on that vacation buy the cars that you want right I want you to be able to do
want right I want you to be able to do
want right I want you to be able to do that and so it starts with having a
that and so it starts with having a
that and so it starts with having a campaign and again like I talked to
campaign and again like I talked to
campaign and again like I talked to before I want this to work for you yeah
before I want this to work for you yeah
before I want this to work for you yeah I want to I want I have to prove it to
I want to I want I have to prove it to
I want to I want I have to prove it to you that this works you have to prove it
you that this works you have to prove it
you that this works you have to prove it to yourself you shouldn’t just blindly
to yourself you shouldn’t just blindly
to yourself you shouldn’t just blindly follow anybody prove that it works this
follow anybody prove that it works this
follow anybody prove that it works this is a small test to prove that it works
is a small test to prove that it works
is a small test to prove that it works that you’re getting some results and
that you’re getting some results and
that you’re getting some results and then from there to help you build out
then from there to help you build out
then from there to help you build out the rest of your campaign and build
the rest of your campaign and build
the rest of your campaign and build another company from hiring the team
another company from hiring the team
another company from hiring the team from raising capital from you know
from raising capital from you know
from raising capital from you know building a culture from how to fire
building a culture from how to fire
building a culture from how to fire people how to onboard people all of that
people how to onboard people all of that
people how to onboard people all of that stuff matters
stuff matters
stuff matters and so the book guides you through the
and so the book guides you through the
and so the book guides you through the process but again every step along the
process but again every step along the
process but again every step along the way you’re proving to yourself that it’s
way you’re proving to yourself that it’s
way you’re proving to yourself that it’s working having an impact that it feels
working having an impact that it feels
working having an impact that it feels good and you get results next what is an
good and you get results next what is an
good and you get results next what is an example of a great workplace culture
example of a great workplace culture
example of a great workplace culture this is an interesting thing because I
this is an interesting thing because I
this is an interesting thing because I look at which was the book it was built
look at which was the book it was built
look at which was the book it was built the last was it built to last yeah
the last was it built to last yeah
the last was it built to last yeah built to last by Jim Collins who looked
built to last by Jim Collins who looked
built to last by Jim Collins who looked at companies that were built to last
at companies that were built to last
at companies that were built to last that lasted forever that have been
that lasted forever that have been
that lasted forever that have been around for a hundred plus years and he
around for a hundred plus years and he
around for a hundred plus years and he looked at what were some of the factors
looked at what were some of the factors
looked at what were some of the factors behind it and one of the most important
behind it and one of the most important
behind it and one of the most important things was having having the culture and
things was having having the culture and
things was having having the culture and so if you have Walt Disney on that list
so if you have Walt Disney on that list
so if you have Walt Disney on that list which they were and I think was Philip
which they were and I think was Philip
which they were and I think was Philip Morris one of the cigarette companies
Morris one of the cigarette companies
Morris one of the cigarette companies were on that list as well these two
were on that list as well these two
were on that list as well these two companies obviously have very different
companies obviously have very different
companies obviously have very different cultures right you know Disney wants to
cultures right you know Disney wants to
cultures right you know Disney wants to make kids really happy tobacco company
make kids really happy tobacco company
make kids really happy tobacco company wants to you know maybe sell cigarettes
wants to you know maybe sell cigarettes
wants to you know maybe sell cigarettes to kids very different cultures but they
to kids very different cultures but they
to kids very different cultures but they work for them and so that’s what I found
work for them and so that’s what I found
work for them and so that’s what I found consistently as well in dealing with the
consistently as well in dealing with the
consistently as well in dealing with the companies I interviewed in the book from
companies I interviewed in the book from
companies I interviewed in the book from the people who the $50,000 full time
the people who the $50,000 full time
the people who the $50,000 full time income guy was just himself but he then
income guy was just himself but he then
income guy was just himself but he then partners up with suppliers and
partners up with suppliers and
partners up with suppliers and contractors who come on board he’s all
contractors who come on board he’s all
contractors who come on board he’s all about awesome roberto blake is the
about awesome roberto blake is the
about awesome roberto blake is the 50,000 entrepreneurs all about awesome
50,000 entrepreneurs all about awesome
50,000 entrepreneurs all about awesome so he wants to create awesome work you
so he wants to create awesome work you
so he wants to create awesome work you have to want to create awesome work in
have to want to create awesome work in
have to want to create awesome work in Roberto’s eye so if you are a supplier
Roberto’s eye so if you are a supplier
Roberto’s eye so if you are a supplier to him if you are contract with him if
to him if you are contract with him if
to him if you are contract with him if you’re a partner with him you have to be
you’re a partner with him you have to be
you’re a partner with him you have to be focused on creating an awesome product
focused on creating an awesome product
focused on creating an awesome product an awesome experience if that’s not part
an awesome experience if that’s not part
an awesome experience if that’s not part of what you’re all about then you’re not
of what you’re all about then you’re not
of what you’re all about then you’re not gonna work out well together
gonna work out well together
gonna work out well together trauma then it’s also the next business
trauma then it’s also the next business
trauma then it’s also the next business we look at that has half a million
we look at that has half a million
we look at that has half a million dollars in sales and has a team of 10
dollars in sales and has a team of 10
dollars in sales and has a team of 10 instructors or so and then 40 or 50
instructors or so and then 40 or 50
instructors or so and then 40 or 50 helpers as well we’re a part of it
helpers as well we’re a part of it
helpers as well we’re a part of it they’re all about family so it’s about
they’re all about family so it’s about
they’re all about family so it’s about not judging others as though being
not judging others as though being
not judging others as though being welcoming being opening you know so it’s
welcoming being opening you know so it’s
welcoming being opening you know so it’s not it’s not just about teaching how
not it’s not just about teaching how
not it’s not just about teaching how somebody had to do a dance move but
somebody had to do a dance move but
somebody had to do a dance move but making them feel like they’re home and
making them feel like they’re home and
making them feel like they’re home and so you recruit teachers instructors and
so you recruit teachers instructors and
so you recruit teachers instructors and assistants and volunteers who all
assistants and volunteers who all
assistants and volunteers who all believe in the same thing and as a
believe in the same thing and as a
believe in the same thing and as a result you get students who all believe
result you get students who all believe
result you get students who all believe in the same thing as well and the thing
in the same thing as well and the thing
in the same thing as well and the thing is for all of these cultures you look at
is for all of these cultures you look at
is for all of these cultures you look at my my business it’s all about belief
my my business it’s all about belief
my my business it’s all about belief right and we have 16 people on the team
right and we have 16 people on the team
right and we have 16 people on the team right now as with this recording some
right now as with this recording some
right now as with this recording some people look at believe and say that’s
people look at believe and say that’s
people look at believe and say that’s stupid believe is so stupid like I don’t
stupid believe is so stupid like I don’t
stupid believe is so stupid like I don’t care about believe I just want to be a
care about believe I just want to be a
care about believe I just want to be a programmer that’s really a stupid
programmer that’s really a stupid
programmer that’s really a stupid message amazing don’t apply I don’t want
message amazing don’t apply I don’t want
message amazing don’t apply I don’t want to work with you you don’t want to work
to work with you you don’t want to work
to work with you you don’t want to work with me we would just be fighting the
with me we would just be fighting the
with me we would just be fighting the whole time and I think this is
whole time and I think this is
whole time and I think this is where a lot of people make bad decisions
where a lot of people make bad decisions
where a lot of people make bad decisions and hiring and in as if you’re an
and hiring and in as if you’re an
and hiring and in as if you’re an employee and looking at taking on a job
employee and looking at taking on a job
employee and looking at taking on a job they just look at the paper you just
they just look at the paper you just
they just look at the paper you just look at oh do they have the skills all
look at oh do they have the skills all
look at oh do they have the skills all right I’m trying to hire a programmer
right I’m trying to hire a programmer
right I’m trying to hire a programmer okay great do they have the programming
okay great do they have the programming
okay great do they have the programming skills yes perfect okay let’s give them
skills yes perfect okay let’s give them
skills yes perfect okay let’s give them a programming test see if they can solve
a programming test see if they can solve
a programming test see if they can solve these problems they did it perfect great
these problems they did it perfect great
these problems they did it perfect great hiring them on board meanwhile they
hiring them on board meanwhile they
hiring them on board meanwhile they don’t believe in the mission they don’t
don’t believe in the mission they don’t
don’t believe in the mission they don’t have the same values that I have right
have the same values that I have right
have the same values that I have right you can’t just marry somebody without
you can’t just marry somebody without
you can’t just marry somebody without understanding who they are without going
understanding who they are without going
understanding who they are without going on dates right and talking about
on dates right and talking about
on dates right and talking about important life things that you believe
important life things that you believe
important life things that you believe in to your core if you love honesty and
in to your core if you love honesty and
in to your core if you love honesty and they are dishonest who cares
they are dishonest who cares
they are dishonest who cares if they can produce great code it’s not
if they can produce great code it’s not
if they can produce great code it’s not gonna create an amazing culture so it
gonna create an amazing culture so it
gonna create an amazing culture so it doesn’t matter what your one word is no
doesn’t matter what your one word is no
doesn’t matter what your one word is no judgement there’s no judgement that you
judgement there’s no judgement that you
judgement there’s no judgement that you have the right one word or the wrong one
have the right one word or the wrong one
have the right one word or the wrong one word you know yours doesn’t have to be
word you know yours doesn’t have to be
word you know yours doesn’t have to be believe for it to be a good one word you
believe for it to be a good one word you
believe for it to be a good one word you got to find the thing that is right for
got to find the thing that is right for
got to find the thing that is right for you there’s no perfect business
you there’s no perfect business
you there’s no perfect business there’s just the perfect business that
there’s just the perfect business that
there’s just the perfect business that is for you and so the best cultures are
is for you and so the best cultures are
is for you and so the best cultures are the ones where the the founder truly
the ones where the the founder truly
the ones where the the founder truly believes in that mission in that one
believes in that mission in that one
believes in that mission in that one word and what they’re all about and then
word and what they’re all about and then
word and what they’re all about and then articulates it to attract a team that
articulates it to attract a team that
articulates it to attract a team that believe in the same thing and if
believe in the same thing and if
believe in the same thing and if everybody is on the same page if
everybody is on the same page if
everybody is on the same page if everybody shares the same values then
everybody shares the same values then
everybody shares the same values then you need to make sure you’ve got that
you need to make sure you’ve got that
you need to make sure you’ve got that plus the skills and that’s a great
plus the skills and that’s a great
plus the skills and that’s a great culture because most of the conflicts
culture because most of the conflicts
culture because most of the conflicts that happen really are just about
that happen really are just about
that happen really are just about different values in relationships and
different values in relationships and
different values in relationships and businesses the big conflicts that happen
businesses the big conflicts that happen
businesses the big conflicts that happen are about different values somebody
are about different values somebody
are about different values somebody values speed and somebody values doing
values speed and somebody values doing
values speed and somebody values doing it right I don’t care if it has you know
it right I don’t care if it has you know
it right I don’t care if it has you know a couple mistakes we need to get it out
a couple mistakes we need to get it out
a couple mistakes we need to get it out by this day no you know it has to be
by this day no you know it has to be
by this day no you know it has to be perfect and those two people will
perfect and those two people will
perfect and those two people will constantly fight because they have
constantly fight because they have
constantly fight because they have different values different belief system
different values different belief system
different values different belief system and so you need to make sure that you
and so you need to make sure that you
and so you need to make sure that you know what your belief system is through
know what your belief system is through
know what your belief system is through your one word and then bring on a team
your one word and then bring on a team
your one word and then bring on a team of people who believe in the same thing
of people who believe in the same thing
of people who believe in the same thing and again it doesn’t matter what the run
and again it doesn’t matter what the run
and again it doesn’t matter what the run one word is as long as it’s true to you
one word is as long as it’s true to you
one word is as long as it’s true to you and it’s true to the people that you
and it’s true to the people that you
and it’s true to the people that you hire and bring them for it that makes
hire and bring them for it that makes
hire and bring them for it that makes your Greek culture number six do you
your Greek culture number six do you
your Greek culture number six do you think anyone can be an entrepreneur
think anyone can be an entrepreneur
think anyone can be an entrepreneur that’s an interesting question I think
that’s an interesting question I think
that’s an interesting question I think everybody has it in them I think
everybody has it in them I think
everybody has it in them I think everybody has an idea of what they want
everybody has an idea of what they want
everybody has an idea of what they want to do that could be
to do that could be
to do that could be I think everybody’s had an idea of a
I think everybody’s had an idea of a
I think everybody’s had an idea of a product or service that they want to
product or service that they want to
product or service that they want to start I think more than being an
start I think more than being an
start I think more than being an entrepreneur though I think everybody
entrepreneur though I think everybody
entrepreneur though I think everybody could have more potential because people
could have more potential because people
could have more potential because people may not have the risk tolerance to be an
may not have the risk tolerance to be an
may not have the risk tolerance to be an entrepreneur you know they may not have
entrepreneur you know they may not have
entrepreneur you know they may not have the fortitude to handle the ups and
the fortitude to handle the ups and
the fortitude to handle the ups and downs of being an entrepreneur and so I
downs of being an entrepreneur and so I
downs of being an entrepreneur and so I think that’s what people may fall down I
think that’s what people may fall down I
think that’s what people may fall down I think that’s what holds people a lot
think that’s what holds people a lot
think that’s what holds people a lot back from being an entrepreneur I think
back from being an entrepreneur I think
back from being an entrepreneur I think everybody has his ideas for what they
everybody has his ideas for what they
everybody has his ideas for what they could do I don’t know if everybody could
could do I don’t know if everybody could
could do I don’t know if everybody could be an entrepreneur but I think almost
be an entrepreneur but I think almost
be an entrepreneur but I think almost everybody could be playing bigger you
everybody could be playing bigger you
everybody could be playing bigger you know you can be playing bigger you know
know you can be playing bigger you know
know you can be playing bigger you know that what you’re doing right now is not
that what you’re doing right now is not
that what you’re doing right now is not the best of you you’re not giving it
the best of you you’re not giving it
the best of you you’re not giving it everything you have limiting beliefs
everything you have limiting beliefs
everything you have limiting beliefs you’re holding yourself back in a lot of
you’re holding yourself back in a lot of
you’re holding yourself back in a lot of areas in your life some consciously some
areas in your life some consciously some
areas in your life some consciously some unconsciously you could play bigger and
unconsciously you could play bigger and
unconsciously you could play bigger and most people don’t have somebody to push
most people don’t have somebody to push
most people don’t have somebody to push them to do it most people don’t have the
them to do it most people don’t have the
them to do it most people don’t have the self-awareness to do it most people
self-awareness to do it most people
self-awareness to do it most people don’t know why they’re playing small and
don’t know why they’re playing small and
don’t know why they’re playing small and that’s what the book helps expose when
that’s what the book helps expose when
that’s what the book helps expose when you know what you stand for and you
you know what you stand for and you
you know what you stand for and you compare that to what you’re actually
compare that to what you’re actually
compare that to what you’re actually living in your life you realize there’s
living in your life you realize there’s
living in your life you realize there’s a lot of stuff that I’m not doing right
a lot of stuff that I’m not doing right
a lot of stuff that I’m not doing right that I’m not doing as I should do that
that I’m not doing as I should do that
that I’m not doing as I should do that I’m not doing that is in accordance with
I’m not doing that is in accordance with
I’m not doing that is in accordance with who I truly am and so that leads you to
who I truly am and so that leads you to
who I truly am and so that leads you to play small it leads you to live in fear
play small it leads you to live in fear
play small it leads you to live in fear and so instead of going off and doing
and so instead of going off and doing
and so instead of going off and doing that big thing whether it’s being an
that big thing whether it’s being an
that big thing whether it’s being an entrepreneur or just switching careers
entrepreneur or just switching careers
entrepreneur or just switching careers or starting something else or being with
or starting something else or being with
or starting something else or being with a different person right it has so many
a different person right it has so many
a different person right it has so many ramifications on your entire life I
ramifications on your entire life I
ramifications on your entire life I think everybody could be playing a
think everybody could be playing a
think everybody could be playing a bigger game I think everybody has
bigger game I think everybody has
bigger game I think everybody has potential is untapped and that’s what
potential is untapped and that’s what
potential is untapped and that’s what I’m trying to unlock with this book next
I’m trying to unlock with this book next
I’m trying to unlock with this book next who is one person you hope reads this
who is one person you hope reads this
who is one person you hope reads this book you I hope you read this book I
book you I hope you read this book I
book you I hope you read this book I hope you’ve been watching this or
hope you’ve been watching this or
hope you’ve been watching this or listening to this or hearing this you
listening to this or hearing this you
listening to this or hearing this you heard something in there that makes you
heard something in there that makes you
heard something in there that makes you feel like yeah he’s talking to me that
feel like yeah he’s talking to me that
feel like yeah he’s talking to me that you’re not playing big enough that you
you’re not playing big enough that you
you’re not playing big enough that you could be doing a lot more with your life
could be doing a lot more with your life
could be doing a lot more with your life that you’re not satisfied with the the
that you’re not satisfied with the the
that you’re not satisfied with the the the people in your life what you’ve
the people in your life what you’ve
the people in your life what you’ve accomplished what you think you could do
accomplished what you think you could do
accomplished what you think you could do I hope you read this book I hope you
I hope you read this book I hope you
I hope you read this book I hope you read it I hope you think about it I hope
read it I hope you think about it I hope
read it I hope you think about it I hope you apply the lessons and I hope you
you apply the lessons and I hope you
you apply the lessons and I hope you write to me I hope you write to me and
write to me I hope you write to me and
write to me I hope you write to me and tell me what you think if you have
tell me what you think if you have
tell me what you think if you have questions let me know
questions let me know
questions let me know but I hope you apply it I hope you have
but I hope you apply it I hope you have
but I hope you apply it I hope you have the courage to apply it because a lot of
the courage to apply it because a lot of
the courage to apply it because a lot of this what its gonna do is shine a light
this what its gonna do is shine a light
this what its gonna do is shine a light I like them I’ve got like the Sun on me
I like them I’ve got like the Sun on me
I like them I’ve got like the Sun on me here the shining light on me as I’m
here the shining light on me as I’m
here the shining light on me as I’m saying it it’s gonna shine a light on a
saying it it’s gonna shine a light on a
saying it it’s gonna shine a light on a lot of things in life that you’re not
lot of things in life that you’re not
lot of things in life that you’re not doing well at and that you know but you
doing well at and that you know but you
doing well at and that you know but you may not be admitting to yourself and
may not be admitting to yourself and
may not be admitting to yourself and it’s gonna give you the steps and what
it’s gonna give you the steps and what
it’s gonna give you the steps and what to do to get through it but are you
to do to get through it but are you
to do to get through it but are you gonna have the courage to go out and
gonna have the courage to go out and
gonna have the courage to go out and actually do it and so I really encourage
actually do it and so I really encourage
actually do it and so I really encourage you not to just read another book
you not to just read another book
you not to just read another book because you’ve read a thousand books and
because you’ve read a thousand books and
because you’ve read a thousand books and maybe you’ve highlighted the books but I
maybe you’ve highlighted the books but I
maybe you’ve highlighted the books but I want you to actually take some action on
want you to actually take some action on
want you to actually take some action on the book follow the exercises just trust
the book follow the exercises just trust
the book follow the exercises just trust that it works and let me show you some
that it works and let me show you some
that it works and let me show you some results because you don’t get results by
results because you don’t get results by
results because you don’t get results by just reading you could be the smartest
just reading you could be the smartest
just reading you could be the smartest person in the room but you’re not gonna
person in the room but you’re not gonna
person in the room but you’re not gonna get anywhere – you actually take some
get anywhere – you actually take some
get anywhere – you actually take some action you’ll see people who are way
action you’ll see people who are way
action you’ll see people who are way less smart than you who have waved fewer
less smart than you who have waved fewer
less smart than you who have waved fewer resources in you who you know shouldn’t
resources in you who you know shouldn’t
resources in you who you know shouldn’t be the ones making it but they do
be the ones making it but they do
be the ones making it but they do because they did something about it just
because they did something about it just
because they did something about it just having the idea for a great product or
having the idea for a great product or
having the idea for a great product or service isn’t enough just having the
service isn’t enough just having the
service isn’t enough just having the idea to want to change something in your
idea to want to change something in your
idea to want to change something in your life isn’t enough you got to actually
life isn’t enough you got to actually
life isn’t enough you got to actually take some steps and so I hope you read
take some steps and so I hope you read
take some steps and so I hope you read it and more than that I hope you apply
it and more than that I hope you apply
it and more than that I hope you apply some of the lessons and then let me know
some of the lessons and then let me know
some of the lessons and then let me know how it’s going on number eight
how it’s going on number eight
how it’s going on number eight do you think established companies can
do you think established companies can
do you think established companies can learn from your book what’s one example
learn from your book what’s one example
learn from your book what’s one example you would like to read your book what’s
you would like to read your book what’s
you would like to read your book what’s what’s an example of one you’d like to
what’s an example of one you’d like to
what’s an example of one you’d like to read your book it’s interesting when I
read your book it’s interesting when I
read your book it’s interesting when I first thought of this concept my my
first thought of this concept my my
first thought of this concept my my thinking is so geared towards
thinking is so geared towards
thinking is so geared towards entrepreneurs to the individual person
entrepreneurs to the individual person
entrepreneurs to the individual person that I never even thought getting into
that I never even thought getting into
that I never even thought getting into this business I would do anything with
this business I would do anything with
this business I would do anything with corporations I thought they wouldn’t
corporations I thought they wouldn’t
corporations I thought they wouldn’t want to have me come in and speak at
want to have me come in and speak at
want to have me come in and speak at their events because I would tell their
their events because I would tell their
their events because I would tell their people that Gopi Hutchison it’s not
people that Gopi Hutchison it’s not
people that Gopi Hutchison it’s not fortunately this company so I never
fortunately this company so I never
fortunately this company so I never thought I would have a corporate message
thought I would have a corporate message
thought I would have a corporate message but it’s surprising how effective the
but it’s surprising how effective the
but it’s surprising how effective the message is in companies as well as I
message is in companies as well as I
message is in companies as well as I said earlier on in this interview every
said earlier on in this interview every
said earlier on in this interview every big company we’re talking about
big company we’re talking about
big company we’re talking about corporations now every established
corporations now every established
corporations now every established company has that list of their core
company has that list of their core
company has that list of their core values you can pull up any company go to
values you can pull up any company go to
values you can pull up any company go to their website write they’ve been around
their website write they’ve been around
their website write they’ve been around for a little bit have a sizeable you
for a little bit have a sizeable you
for a little bit have a sizeable you know list of employees they all have
know list of employees they all have
know list of employees they all have their core values written down there and
their core values written down there and
their core values written down there and nobody follows them nobody follows them
nobody follows them nobody follows them
nobody follows them nobody follows them you know you show up on day one you get
you know you show up on day one you get
you know you show up on day one you get this huge
this huge
this huge employee handbook of all the things that
employee handbook of all the things that
employee handbook of all the things that you believe in in the processes and
you believe in in the processes and
you believe in in the processes and procedures and blah blah blah nobody
procedures and blah blah blah nobody
procedures and blah blah blah nobody reads it nobody really remembers it the
reads it nobody really remembers it the
reads it nobody really remembers it the idea behind having a core value is that
idea behind having a core value is that
idea behind having a core value is that you use it to make the important
you use it to make the important
you use it to make the important decisions in your life if it’s an easy
decisions in your life if it’s an easy
decisions in your life if it’s an easy decision to make
decision to make
decision to make then you don’t have to worry about it
then you don’t have to worry about it
then you don’t have to worry about it because it’s and he says you’re just
because it’s and he says you’re just
because it’s and he says you’re just going to logically take action on it but
going to logically take action on it but
going to logically take action on it but it’s what is a hard decision it’s when
it’s what is a hard decision it’s when
it’s what is a hard decision it’s when the decision doesn’t really necessarily
the decision doesn’t really necessarily
the decision doesn’t really necessarily make sense financially because the devil
make sense financially because the devil
make sense financially because the devil comes carrying a bag of cash so here’s
comes carrying a bag of cash so here’s
comes carrying a bag of cash so here’s the decision that you got to make an
the decision that you got to make an
the decision that you got to make an important answer on do you take the cash
important answer on do you take the cash
important answer on do you take the cash you take the logical way out or you or
you take the logical way out or you or
you take the logical way out or you or do you do what’s right how do you know
do you do what’s right how do you know
do you do what’s right how do you know what’s right your values tell you what’s
what’s right your values tell you what’s
what’s right your values tell you what’s right and what’s right for me is maybe
right and what’s right for me is maybe
right and what’s right for me is maybe not what’s right for you and that’s
not what’s right for you and that’s
not what’s right for you and that’s totally cool but most companies don’t
totally cool but most companies don’t
totally cool but most companies don’t live their values period they couldn’t
live their values period they couldn’t
live their values period they couldn’t even name their values you can’t name
even name their values you can’t name
even name their values you can’t name your values how you going to live your
your values how you going to live your
your values how you going to live your values and so I think that’s one of the
values and so I think that’s one of the
values and so I think that’s one of the biggest exercises that the big companies
biggest exercises that the big companies
biggest exercises that the big companies need to go through starting from the top
need to go through starting from the top
need to go through starting from the top the CEO what does he or she stand for
the CEO what does he or she stand for
the CEO what does he or she stand for what’s the most important thing for this
what’s the most important thing for this
what’s the most important thing for this person and hopefully this alignment
person and hopefully this alignment
person and hopefully this alignment somewhere down the path right well you
somewhere down the path right well you
somewhere down the path right well you look at a new CEO comes in to a company
look at a new CEO comes in to a company
look at a new CEO comes in to a company they often replace their management team
they often replace their management team
they often replace their management team they often replace the VPS and the
they often replace the VPS and the
they often replace the VPS and the people under them why is that it’s not
people under them why is that it’s not
people under them why is that it’s not just because you want to hire your
just because you want to hire your
just because you want to hire your friends it’s because you know these
friends it’s because you know these
friends it’s because you know these people share the same values you got to
people share the same values you got to
people share the same values you got to be working on the same page and so this
be working on the same page and so this
be working on the same page and so this is a tricky thing for a company because
is a tricky thing for a company because
is a tricky thing for a company because somebody comes in the CEO comes in or
somebody comes in the CEO comes in or
somebody comes in the CEO comes in or existing CEO great reads the book picks
existing CEO great reads the book picks
existing CEO great reads the book picks it up and says you know what that’s
it up and says you know what that’s
it up and says you know what that’s right we’re not living our values we
right we’re not living our values we
right we’re not living our values we don’t even know what our 10 values are
don’t even know what our 10 values are
don’t even know what our 10 values are you know you do a survey of all your
you know you do a survey of all your
you know you do a survey of all your employees and nobody comes back and will
employees and nobody comes back and will
employees and nobody comes back and will to name them that’s a problem so okay
to name them that’s a problem so okay
to name them that’s a problem so okay great we’re gonna start living up to our
great we’re gonna start living up to our
great we’re gonna start living up to our one word what’s I want word I’m gonna
one word what’s I want word I’m gonna
one word what’s I want word I’m gonna start with me mine is this great here’s
start with me mine is this great here’s
start with me mine is this great here’s what it’s all about our company now
what it’s all about our company now
what it’s all about our company now stands for this the tough part is how
stands for this the tough part is how
stands for this the tough part is how many other people in your company feel
many other people in your company feel
many other people in your company feel the same way and if you guys have been
the same way and if you guys have been
the same way and if you guys have been fighting at all if people aren’t getting
fighting at all if people aren’t getting
fighting at all if people aren’t getting along if the project’s not moving
along if the project’s not moving
along if the project’s not moving forward as you want them to it’s because
forward as you want them to it’s because
forward as you want them to it’s because you have a clash about
you have a clash about
you have a clash about and the hard part is this is the harder
and the hard part is this is the harder
and the hard part is this is the harder it’s harder the bigger your company gets
it’s harder the bigger your company gets
it’s harder the bigger your company gets you’re gonna have more and more and more
you’re gonna have more and more and more
you’re gonna have more and more and more and more people who are none aligned
and more people who are none aligned
and more people who are none aligned with what the CEO stands for that’s a
with what the CEO stands for that’s a
with what the CEO stands for that’s a problem most CEOs would just ignore it
problem most CEOs would just ignore it
problem most CEOs would just ignore it because it’s too it’s too big it’s too
because it’s too it’s too big it’s too
because it’s too it’s too big it’s too big a deal it’s too painful can you
big a deal it’s too painful can you
big a deal it’s too painful can you imagine if you had to let go of 30% of
imagine if you had to let go of 30% of
imagine if you had to let go of 30% of your team because they didn’t fit the
your team because they didn’t fit the
your team because they didn’t fit the values of what you stand for and finding
values of what you stand for and finding
values of what you stand for and finding replacements for those people a short
replacements for those people a short
replacements for those people a short amount of time it’s crazy it’s suicide
amount of time it’s crazy it’s suicide
amount of time it’s crazy it’s suicide but if the company really wants to grow
but if the company really wants to grow
but if the company really wants to grow if the CEO is really visionary the CEO
if the CEO is really visionary the CEO
if the CEO is really visionary the CEO really wants to do something special and
really wants to do something special and
really wants to do something special and that’s what has to get done so I’m
that’s what has to get done so I’m
that’s what has to get done so I’m excited to see how this is applied in
excited to see how this is applied in
excited to see how this is applied in the corporate setting and I understand
the corporate setting and I understand
the corporate setting and I understand that there’s processes and things can
that there’s processes and things can
that there’s processes and things can take time and it’s may not being instant
take time and it’s may not being instant
take time and it’s may not being instant decision but I would love to see big
decision but I would love to see big
decision but I would love to see big companies stand for something powerful
companies stand for something powerful
companies stand for something powerful meaningful important to them and then
meaningful important to them and then
meaningful important to them and then actually live it I think about CVS
actually live it I think about CVS
actually live it I think about CVS health and CVS decided that health was a
health and CVS decided that health was a
health and CVS decided that health was a part of what they did and they changed
part of what they did and they changed
part of what they did and they changed her name to CVS health and then they
her name to CVS health and then they
her name to CVS health and then they looked at what they were selling in
looked at what they were selling in
looked at what they were selling in their stores and they were selling
their stores and they were selling
their stores and they were selling cigarettes and they thought you know
cigarettes and they thought you know
cigarettes and they thought you know what if we are about health how can we
what if we are about health how can we
what if we are about health how can we sell cigarettes the decision is
sell cigarettes the decision is
sell cigarettes the decision is incongruent with who we are and what we
incongruent with who we are and what we
incongruent with who we are and what we believe in and so they made a decision
believe in and so they made a decision
believe in and so they made a decision to cut all cigarette sales from their
to cut all cigarette sales from their
to cut all cigarette sales from their stores costing them two billion dollars
stores costing them two billion dollars
stores costing them two billion dollars in revenue you don’t just make up two
in revenue you don’t just make up two
in revenue you don’t just make up two billion dollars in revenue that’s gonna
billion dollars in revenue that’s gonna
billion dollars in revenue that’s gonna cost their company that’s gonna hurt
cost their company that’s gonna hurt
cost their company that’s gonna hurt their share price it’s gonna cost your
their share price it’s gonna cost your
their share price it’s gonna cost your employees it’s gonna cost them a lot of
employees it’s gonna cost them a lot of
employees it’s gonna cost them a lot of money but it’s the right thing to do for
money but it’s the right thing to do for
money but it’s the right thing to do for them because they’re about health and so
them because they’re about health and so
them because they’re about health and so that’s how your one word helps you it
that’s how your one word helps you it
that’s how your one word helps you it helps to make the tough decisions when
helps to make the tough decisions when
helps to make the tough decisions when the devil comes with a bag of cash so
the devil comes with a bag of cash so
the devil comes with a bag of cash so CVS is about health that’s what they did
CVS is about health that’s what they did
CVS is about health that’s what they did and their stories shared in the book the
and their stories shared in the book the
and their stories shared in the book the guy behind me Howard Schultz started
guy behind me Howard Schultz started
guy behind me Howard Schultz started Starbucks his word is love there’s a
Starbucks his word is love there’s a
Starbucks his word is love there’s a story in the book too about Howard
story in the book too about Howard
story in the book too about Howard Schultz in love one of my favorite
Schultz in love one of my favorite
Schultz in love one of my favorite stories about Howard Schultz he wanted
stories about Howard Schultz he wanted
stories about Howard Schultz he wanted to build the company that his father
to build the company that his father
to build the company that his father couldn’t work for his father he grew up
couldn’t work for his father he grew up
couldn’t work for his father he grew up you know the wrong side of the tracks
you know the wrong side of the tracks
you know the wrong side of the tracks lower-class his dad was a blue-collar
lower-class his dad was a blue-collar
lower-class his dad was a blue-collar worker who hurt himself one day on the
worker who hurt himself one day on the
worker who hurt himself one day on the job and there was no workers
job and there was no workers
job and there was no workers compensation and so he had to go for
compensation and so he had to go for
compensation and so he had to go for weeks without an income and it was
weeks without an income and it was
weeks without an income and it was insanely hard on the family and he vowed
insanely hard on the family and he vowed
insanely hard on the family and he vowed to create a business that his dad would
to create a business that his dad would
to create a business that his dad would be proud to work for and so I really
be proud to work for and so I really
be proud to work for and so I really clearly remember this one video of
clearly remember this one video of
clearly remember this one video of Howard Schultz talking to her loser
Howard Schultz talking to her loser
Howard Schultz talking to her loser meeting when Starbucks is one of the
meeting when Starbucks is one of the
meeting when Starbucks is one of the first companies maybe the first of the
first companies maybe the first of the
first companies maybe the first of the big companies to stand up and support
big companies to stand up and support
big companies to stand up and support gay marriage and to say that we
gay marriage and to say that we
gay marriage and to say that we recognize and think that’s important and
recognize and think that’s important and
recognize and think that’s important and he took a lot of heat for that he took a
he took a lot of heat for that he took a
he took a lot of heat for that he took a lot of heat and there’s one video of him
lot of heat and there’s one video of him
lot of heat and there’s one video of him in a shirt who’s meeting in a
in a shirt who’s meeting in a
in a shirt who’s meeting in a shareholder stands up and say hey this
shareholder stands up and say hey this
shareholder stands up and say hey this is you know it’s great supporting gay
is you know it’s great supporting gay
is you know it’s great supporting gay marriage you know awesome but Howard
marriage you know awesome but Howard
marriage you know awesome but Howard this is going to hurt our stock price
this is going to hurt our stock price
this is going to hurt our stock price you’re CEO you’re responsible for us as
you’re CEO you’re responsible for us as
you’re CEO you’re responsible for us as shareholders to give us a return on our
shareholders to give us a return on our
shareholders to give us a return on our investment so don’t take the
investment so don’t take the
investment so don’t take the controversial stance please because we
controversial stance please because we
controversial stance please because we want to protect the value that we’ve
want to protect the value that we’ve
want to protect the value that we’ve invested into your company and Howard
invested into your company and Howard
invested into your company and Howard stands up and he says you know what the
stands up and he says you know what the
stands up and he says you know what the lens through which we made this decision
lens through which we made this decision
lens through which we made this decision was not a financial one it was the right
was not a financial one it was the right
was not a financial one it was the right thing to do it’s powerful and that
thing to do it’s powerful and that
thing to do it’s powerful and that decision is made easier because he knows
decision is made easier because he knows
decision is made easier because he knows that he’s about love and if you’re about
that he’s about love and if you’re about
that he’s about love and if you’re about love your one word is love how do you
love your one word is love how do you
love your one word is love how do you say that gay marriage is not right how
say that gay marriage is not right how
say that gay marriage is not right how do you not stand with your team behind
do you not stand with your team behind
do you not stand with your team behind it so even if it doesn’t make logical
it so even if it doesn’t make logical
it so even if it doesn’t make logical sense short term financially it’s the
sense short term financially it’s the
sense short term financially it’s the right thing to do and the right thing
right thing to do and the right thing
right thing to do and the right thing pays off because the people on his team
pays off because the people on his team
pays off because the people on his team who also stand for love love him even
who also stand for love love him even
who also stand for love love him even more for taking the stance the customers
more for taking the stance the customers
more for taking the stance the customers who come in love that he’s taking a
who come in love that he’s taking a
who come in love that he’s taking a stance and they want to buy more and
stance and they want to buy more and
stance and they want to buy more and they want to tell their friends and I’m
they want to tell their friends and I’m
they want to tell their friends and I’m telling the store to you guys and I’m
telling the store to you guys and I’m
telling the store to you guys and I’m telling stories in the book where the
telling stories in the book where the
telling stories in the book where the worst thing you can do it just be
worst thing you can do it just be
worst thing you can do it just be vanilla be boring be safe
vanilla be boring be safe
vanilla be boring be safe be corporate and so I really hope that a
be corporate and so I really hope that a
be corporate and so I really hope that a lot of corporations picked this up and
lot of corporations picked this up and
lot of corporations picked this up and I’m super excited to see who actually
I’m super excited to see who actually
I’m super excited to see who actually runs with it do you think people can use
runs with it do you think people can use
runs with it do you think people can use your book in their personal lives in
your book in their personal lives in
your book in their personal lives in addition to their professional 100%
addition to their professional 100%
addition to their professional 100% we’ve talked about some of these
we’ve talked about some of these
we’ve talked about some of these concepts
concepts
concepts ready but your one word becomes the lens
ready but your one word becomes the lens
ready but your one word becomes the lens through which you see the world and when
through which you see the world and when
through which you see the world and when I did the test audience for this book I
I did the test audience for this book I
I did the test audience for this book I sent it to half entrepreneurs and half
sent it to half entrepreneurs and half
sent it to half entrepreneurs and half non entrepreneurs and everybody loved it
non entrepreneurs and everybody loved it
non entrepreneurs and everybody loved it especially the first section I think the
especially the first section I think the
especially the first section I think the first section of core applies to
first section of core applies to
first section of core applies to everybody the second section of campaign
everybody the second section of campaign
everybody the second section of campaign and company applied to a more I don’t
and company applied to a more I don’t
and company applied to a more I don’t think just entrepreneurial sense but
think just entrepreneurial sense but
think just entrepreneurial sense but more corporate professional world if
more corporate professional world if
more corporate professional world if you’re at a job it can apply to you know
you’re at a job it can apply to you know
you’re at a job it can apply to you know helping your company get better in the
helping your company get better in the
helping your company get better in the campaign and company but the first
campaign and company but the first
campaign and company but the first section encore the first huge chunk of
section encore the first huge chunk of
section encore the first huge chunk of the book is all about you figuring out
the book is all about you figuring out
the book is all about you figuring out what you’re all about and you apply that
what you’re all about and you apply that
what you’re all about and you apply that to everything in your life you apply
to everything in your life you apply
to everything in your life you apply that to your partner I’m able to
that to your partner I’m able to
that to your partner I’m able to connecting your marriage better or find
connecting your marriage better or find
connecting your marriage better or find the right person for you to marry it you
the right person for you to marry it you
the right person for you to marry it you apply it to how you raise your kids
apply it to how you raise your kids
apply it to how you raise your kids believe is what I’m all about
believe is what I’m all about
believe is what I’m all about so one of the things that I do with my
so one of the things that I do with my
so one of the things that I do with my son every time I pick up from school is
son every time I pick up from school is
son every time I pick up from school is we have this little thing just like my
we have this little thing just like my
we have this little thing just like my parents did for me is I will say I’m
parents did for me is I will say I’m
parents did for me is I will say I’m Hayden Carmichael and I can do and here
Hayden Carmichael and I can do and here
Hayden Carmichael and I can do and here he is seven years old he’ll go anything
he is seven years old he’ll go anything
he is seven years old he’ll go anything so I’m Hayden Carmichael and I can do
so I’m Hayden Carmichael and I can do
so I’m Hayden Carmichael and I can do anything because I want him to believe
anything because I want him to believe
anything because I want him to believe it impacts everything that I do I
it impacts everything that I do I
it impacts everything that I do I believe in you guys I believe in the
believe in you guys I believe in the
believe in you guys I believe in the people around me I believe in my son I
people around me I believe in my son I
people around me I believe in my son I believe in my wife I believe in my
believe in my wife I believe in my
believe in my wife I believe in my parents i sat down and had a hard
parents i sat down and had a hard
parents i sat down and had a hard conversation with my parents saying that
conversation with my parents saying that
conversation with my parents saying that I thought that they could be played at
I thought that they could be played at
I thought that they could be played at bigger game that’s rough who wants to do
bigger game that’s rough who wants to do
bigger game that’s rough who wants to do that and they’ve done a lot by most
that and they’ve done a lot by most
that and they’ve done a lot by most people’s standards and I think they
people’s standards and I think they
people’s standards and I think they could do more I think you can do more
could do more I think you can do more
could do more I think you can do more and knowing what I’m all about knowing
and knowing what I’m all about knowing
and knowing what I’m all about knowing how important this is to me gives me the
how important this is to me gives me the
how important this is to me gives me the courage and confidence to move forward
courage and confidence to move forward
courage and confidence to move forward on that path to be even bolder in my
on that path to be even bolder in my
on that path to be even bolder in my next move and so it’s going to
next move and so it’s going to
next move and so it’s going to definitely absolutely 100% shine a light
definitely absolutely 100% shine a light
definitely absolutely 100% shine a light on both what you’re doing in your
on both what you’re doing in your
on both what you’re doing in your personal life and your professional life
personal life and your professional life
personal life and your professional life I don’t you know pretend to be a
I don’t you know pretend to be a
I don’t you know pretend to be a marriage counselor
marriage counselor
marriage counselor or you know parenting guru or expert but
or you know parenting guru or expert but
or you know parenting guru or expert but it’s well it’s definitely some of the
it’s well it’s definitely some of the
it’s well it’s definitely some of the ways that people look at how they apply
ways that people look at how they apply
ways that people look at how they apply their one word and I can see honestly a
their one word and I can see honestly a
their one word and I can see honestly a lot of spin-offs like your one word for
lot of spin-offs like your one word for
lot of spin-offs like your one word for parenting your one word for
parenting your one word for
parenting your one word for relationships and partner up with
relationships and partner up with
relationships and partner up with somebody who has that domain expertise
somebody who has that domain expertise
somebody who has that domain expertise to then apply it and take it further but
to then apply it and take it further but
to then apply it and take it further but you’re definitely going to want to apply
you’re definitely going to want to apply
you’re definitely going to want to apply it you’re definitely gonna want to make
it you’re definitely gonna want to make
it you’re definitely gonna want to make changes you can’t help it you’re gonna
changes you can’t help it you’re gonna
changes you can’t help it you’re gonna see the incongruence it’s gonna bother
see the incongruence it’s gonna bother
see the incongruence it’s gonna bother you you’re gonna want to do something
you you’re gonna want to do something
you you’re gonna want to do something about it and so it can apply to both
about it and so it can apply to both
about it and so it can apply to both both lives 100% last question what’s
both lives 100% last question what’s
both lives 100% last question what’s next for the movement where do you want
next for the movement where do you want
next for the movement where do you want to see it go my mission is a billion
to see it go my mission is a billion
to see it go my mission is a billion entrepreneurs that’s what motivates me I
entrepreneurs that’s what motivates me I
entrepreneurs that’s what motivates me I want to do things that can have a big
want to do things that can have a big
want to do things that can have a big impact what I want to see is in terms of
impact what I want to see is in terms of
impact what I want to see is in terms of the context of this movement the one
the context of this movement the one
the context of this movement the one word movement I have seen such a
word movement I have seen such a
word movement I have seen such a tremendous impact on the people that
tremendous impact on the people that
tremendous impact on the people that have gone through this exercise first
have gone through this exercise first
have gone through this exercise first myself second to the people that I’ve
myself second to the people that I’ve
myself second to the people that I’ve personally coached and mentored and
personally coached and mentored and
personally coached and mentored and helped from my friends and family in you
helped from my friends and family in you
helped from my friends and family in you know some circles beyond that
know some circles beyond that
know some circles beyond that entrepreneurs that I have masterminds
entrepreneurs that I have masterminds
entrepreneurs that I have masterminds with and just seeing how people can
with and just seeing how people can
with and just seeing how people can consume this and make so many fast
consume this and make so many fast
consume this and make so many fast changes to their lives and businesses my
changes to their lives and businesses my
changes to their lives and businesses my goal with this book with this part of
goal with this book with this part of
goal with this book with this part of the movement is I wanted to reach
the movement is I wanted to reach
the movement is I wanted to reach further I want more people to to
further I want more people to to
further I want more people to to understand it to embrace it to apply it
understand it to embrace it to apply it
understand it to embrace it to apply it to test it to see if it works for them I
to test it to see if it works for them I
to test it to see if it works for them I want people to get real meaningful
want people to get real meaningful
want people to get real meaningful results I want people to live up to
results I want people to live up to
results I want people to live up to their potential I want people to have
their potential I want people to have
their potential I want people to have confidence and a sense of purpose and a
confidence and a sense of purpose and a
confidence and a sense of purpose and a sense of direction and feel like they
sense of direction and feel like they
sense of direction and feel like they know what they’re doing to know what
know what they’re doing to know what
know what they’re doing to know what decisions to make that’s what I hope
decisions to make that’s what I hope
decisions to make that’s what I hope happens that’s where I want to see it
happens that’s where I want to see it
happens that’s where I want to see it going whether it’s buying the book or
going whether it’s buying the book or
going whether it’s buying the book or the audiobook or the e-book and with the
the audiobook or the e-book and with the
the audiobook or the e-book and with the videos attached to all that stuff
videos attached to all that stuff
videos attached to all that stuff whatever way you consume information
whatever way you consume information
whatever way you consume information best I want people to pick it up I want
best I want people to pick it up I want
best I want people to pick it up I want people to do the exercise I want people
people to do the exercise I want people
people to do the exercise I want people to start making positive changes in
to start making positive changes in
to start making positive changes in their lives and then I want you to start
their lives and then I want you to start
their lives and then I want you to start impacting others I want people to see
impacting others I want people to see
impacting others I want people to see how much growth that you’ve had in your
how much growth that you’ve had in your
how much growth that you’ve had in your life how much more confident you are how
life how much more confident you are how
life how much more confident you are how much more certain you are how much
much more certain you are how much
much more certain you are how much better decisions you’re making how much
better decisions you’re making how much
better decisions you’re making how much happier you are that people look at you
happier you are that people look at you
happier you are that people look at you I think what happened why are you so
I think what happened why are you so
I think what happened why are you so happy now well why do you have so much
happy now well why do you have so much
happy now well why do you have so much energy and passion what’s going on I
energy and passion what’s going on I
energy and passion what’s going on I want you to be a role model for others I
want you to be a role model for others I
want you to be a role model for others I want you to touch their lives after you
want you to touch their lives after you
want you to touch their lives after you touch your own – and I think I think the
touch your own – and I think I think the
touch your own – and I think I think the world would be a much better place if
world would be a much better place if
world would be a much better place if every
every
every but he was doing things where they can
but he was doing things where they can
but he was doing things where they can live up to their potential and live
live up to their potential and live
live up to their potential and live through their values
through their values
through their values so something excited by I’m super
so something excited by I’m super
so something excited by I’m super excited this is the first time it’s
excited this is the first time it’s
excited this is the first time it’s coming out and I’m just so pumped to see
coming out and I’m just so pumped to see
coming out and I’m just so pumped to see the results and I’m really curious to
the results and I’m really curious to
the results and I’m really curious to hear your feedback and hopefully you’ll
hear your feedback and hopefully you’ll
hear your feedback and hopefully you’ll you’ll hit me up with questions and in
you’ll hit me up with questions and in
you’ll hit me up with questions and in results and I’d love to see your
results and I’d love to see your
results and I’d love to see your progress along this path because I think
progress along this path because I think
progress along this path because I think it could make a really big impact on
it could make a really big impact on
it could make a really big impact on your own personal life on your friends
your own personal life on your friends
your own personal life on your friends on your community and on your country
on your community and on your country
on your community and on your country and on the world so thank you guys for
and on the world so thank you guys for
and on the world so thank you guys for giving me the chance to answer these
giving me the chance to answer these
giving me the chance to answer these questions it’s been a lot of fun allowed
questions it’s been a lot of fun allowed
questions it’s been a lot of fun allowed me to dive deep and answer some things
me to dive deep and answer some things
me to dive deep and answer some things that I don’t know that I’ve gone into
that I don’t know that I’ve gone into
that I don’t know that I’ve gone into before so hopefully that helped you guys
before so hopefully that helped you guys
before so hopefully that helped you guys watching I’d love to know what you think
watching I’d love to know what you think
watching I’d love to know what you think if you have a question for me question
if you have a question for me question
if you have a question for me question about the book question with the book
about the book question with the book
about the book question with the book writing process leave it down the
writing process leave it down the
writing process leave it down the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do in terms of making reply coming up
do in terms of making reply coming up
do in terms of making reply coming up soon thank you guys again for watching I
soon thank you guys again for watching I
soon thank you guys again for watching I believe in you I hope you continue to
believe in you I hope you continue to
believe in you I hope you continue to believe in yourself and whatever your
believe in yourself and whatever your
believe in yourself and whatever your one word is much love guys I’ll see you
one word is much love guys I’ll see you
one word is much love guys I’ll see you soon
”
Be First to Comment