next question comes in from Trudy I’ve been telling my story since 1990 I’ve
been telling my story since 1990 I’ve
been telling my story since 1990 I’ve done a lot of training in the early 90s
done a lot of training in the early 90s
done a lot of training in the early 90s and in my surveys I found eighty percent
and in my surveys I found eighty percent
and in my surveys I found eighty percent liked the fact those using a story to
liked the fact those using a story to
liked the fact those using a story to reinforce something twenty percent did
reinforce something twenty percent did
reinforce something twenty percent did not do you have any advice so most
not do you have any advice so most
not do you have any advice so most people are liking this you worry about
people are liking this you worry about
people are liking this you worry about the other twenty percent he just keep
the other twenty percent he just keep
the other twenty percent he just keep going on the 80 or can the stories be
going on the 80 or can the stories be
going on the 80 or can the stories be better what would you tell Trudy I think
better what would you tell Trudy I think
better what would you tell Trudy I think Trudy I think if you do a few things and
Trudy I think if you do a few things and
Trudy I think if you do a few things and it probably was your story from the
it probably was your story from the
it probably was your story from the nineties around connect in your heart in
nineties around connect in your heart in
nineties around connect in your heart in your head connecting to the audience
your head connecting to the audience
your head connecting to the audience being authentic making years stories
being authentic making years stories
being authentic making years stories super clear you know making it hopefully
super clear you know making it hopefully
super clear you know making it hopefully visual as well you’ve got eighty percent
visual as well you’ve got eighty percent
visual as well you’ve got eighty percent love from your community I’ll kind of go
love from your community I’ll kind of go
love from your community I’ll kind of go after the other twenty percent I’m kind
after the other twenty percent I’m kind
after the other twenty percent I’m kind of water they miss it because eighty
of water they miss it because eighty
of water they miss it because eighty percent connected totally with your
percent connected totally with your
percent connected totally with your story and that I’d say that’s good
story and that I’d say that’s good
story and that I’d say that’s good enough but you can always improve and
enough but you can always improve and
enough but you can always improve and you know actually one of the interesting
you know actually one of the interesting
you know actually one of the interesting thing one of our customer stories from a
thing one of our customer stories from a
thing one of our customer stories from a company up in Oregon deschutes craft
company up in Oregon deschutes craft
company up in Oregon deschutes craft brewery their kind of motto is do you
brewery their kind of motto is do you
brewery their kind of motto is do you best and next time do better now they
best and next time do better now they
best and next time do better now they build a they build a social enterprise
build a they build a social enterprise
build a they build a social enterprise effectiveness business they’re never
effectiveness business they’re never
effectiveness business they’re never going to sell out to a conglomerate so
going to sell out to a conglomerate so
going to sell out to a conglomerate so they are grounded by producing awesome
they are grounded by producing awesome
they are grounded by producing awesome beer and every time they sell a crate of
beer and every time they sell a crate of
beer and every time they sell a crate of beer they basically give a dollar to a
beer they basically give a dollar to a
beer they basically give a dollar to a community charity so they’ve raised I
community charity so they’ve raised I
community charity so they’ve raised I think last year a hundred and fifty
think last year a hundred and fifty
think last year a hundred and fifty thousand dollars in the communities
thousand dollars in the communities
thousand dollars in the communities where they sold the beer but also
where they sold the beer but also
where they sold the beer but also they’ve given every one of their
they’ve given every one of their
they’ve given every one of their employees stock ownership in the company
employees stock ownership in the company
employees stock ownership in the company to make a really clear statement that
to make a really clear statement that
to make a really clear statement that we’re all in this together with
we’re all in this together with
we’re all in this together with following our dreams we’re producing
following our dreams we’re producing
following our dreams we’re producing awesome beer and we’re going to play a
awesome beer and we’re going to play a
awesome beer and we’re going to play a role giving back to the communities so
role giving back to the communities so
role giving back to the communities so with that the reason why I tell you that
with that the reason why I tell you that
with that the reason why I tell you that story is every time they do anything in
story is every time they do anything in
story is every time they do anything in their business they want to make it
their business they want to make it
their business they want to make it better so were those twenty percent that
better so were those twenty percent that
better so were those twenty percent that you left behind why don’t you know in
you left behind why don’t you know in
you left behind why don’t you know in the world of the social media now you
the world of the social media now you
the world of the social media now you could access every one of those
could access every one of those
could access every one of those individuals and find out what is it what
individuals and find out what is it what
individuals and find out what is it what is it they’re missing in terms of the
is it they’re missing in terms of the
is it they’re missing in terms of the connection with your story and and you
connection with your story and and you
connection with your story and and you could get up into the high 90s and
could get up into the high 90s and
could get up into the high 90s and touching a hundred percent I love it i
touching a hundred percent I love it i
touching a hundred percent I love it i love you i love the drive and ambition
love you i love the drive and ambition
love you i love the drive and ambition there yeah i think eighty percent is a
there yeah i think eighty percent is a
there yeah i think eighty percent is a good
good
good number if you’re starting out 80 that
number if you’re starting out 80 that
number if you’re starting out 80 that that’s quality if you’re if you’re
that’s quality if you’re if you’re
that’s quality if you’re if you’re speaking and you’re moving eighty
speaking and you’re moving eighty
speaking and you’re moving eighty percent of the room that’s definitely
percent of the room that’s definitely
percent of the room that’s definitely great start and I would just echo
great start and I would just echo
great start and I would just echo stevens point there to like always try
stevens point there to like always try
stevens point there to like always try to get better it’s a good mark but let’s
to get better it’s a good mark but let’s
to get better it’s a good mark but let’s how do i get to 100 what do i have to do
how do i get to 100 what do i have to do
how do i get to 100 what do i have to do to get there right how can my
to get there right how can my
to get there right how can my storytelling be better whether it’s his
storytelling be better whether it’s his
storytelling be better whether it’s his advice of going out and trying to find
advice of going out and trying to find
advice of going out and trying to find them on social media whether it’s you
them on social media whether it’s you
them on social media whether it’s you know recording your speech back and
know recording your speech back and
know recording your speech back and watch it again and seeing where you
watch it again and seeing where you
watch it again and seeing where you might be able to improve you know doing
might be able to improve you know doing
might be able to improve you know doing surveys over the room trying to find
surveys over the room trying to find
surveys over the room trying to find people who like left the room and ask
people who like left the room and ask
people who like left the room and ask them what happened that can be a tough
them what happened that can be a tough
them what happened that can be a tough pill to swallow like hey why did you
pill to swallow like hey why did you
pill to swallow like hey why did you leave my session we hope it’s the honest
leave my session we hope it’s the honest
leave my session we hope it’s the honest kind of truthful advice that will help
kind of truthful advice that will help
kind of truthful advice that will help you get better and you could do coaching
you get better and you could do coaching
you get better and you could do coaching with other you know professional
with other you know professional
with other you know professional speakers or speeching coaches to give
speakers or speeching coaches to give
speakers or speeching coaches to give you guidance on how your next speech can
you guidance on how your next speech can
you guidance on how your next speech can be better I think if you want to be good
be better I think if you want to be good
be better I think if you want to be good at something then you should want to be
at something then you should want to be
at something then you should want to be great at something and every time you do
great at something and every time you do
great at something and every time you do it you may you may suck at the start but
it you may you may suck at the start but
it you may you may suck at the start but the most important part is that you are
the most important part is that you are
the most important part is that you are better than yesterday and you keep
better than yesterday and you keep
better than yesterday and you keep working on and most people would start
working on and most people would start
working on and most people would start with their stories it’s uncomfortable to
with their stories it’s uncomfortable to
with their stories it’s uncomfortable to start you feel like who wants to learn
start you feel like who wants to learn
start you feel like who wants to learn about me you know and you have to
about me you know and you have to
about me you know and you have to understand that you telling your story
understand that you telling your story
understand that you telling your story isn’t about you it’s not an ego trip for
isn’t about you it’s not an ego trip for
isn’t about you it’s not an ego trip for you it helps the customer connect to you
you it helps the customer connect to you
you it helps the customer connect to you better it’s for them and it’s for your
better it’s for them and it’s for your
better it’s for them and it’s for your business and so the start you will
business and so the start you will
business and so the start you will probably be terrible telling your story
probably be terrible telling your story
probably be terrible telling your story and then every time you do it you’ll get
and then every time you do it you’ll get
and then every time you do it you’ll get better and better and better and better
better and better and better and better
better and better and better and better you move to eighty percent with a nine
you move to eighty percent with a nine
you move to eighty percent with a nine percent hopefully move up to the hundred
percent hopefully move up to the hundred
percent hopefully move up to the hundred percent
”
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